Swot strengths Strengths
photo by emily freund
1. After five is an environmentally conscious, sustainable company. 2. The brand shows transparency in the growing, dyeing, and making process of the garments as well as the
conditions the workers are working in.
3. The use of e-commerce as the apparel is sold online, which is a popular and growing industry.
weaknesses Weaknesses weaknesses 1. The business hasn’t been established yet, so there is a lack of reputation. 2. After five needs to be competitive with the quality of the sustainable fabrics in order to be considered a mid to high
end brand.
3. The clothing isn’t being mass produced which means less merchandise to make a profit off of.
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