3 minute read
Selfridges Digital Content Point of Sale Promotion
from Evisu for Selfridges
by Emily Freund
Digital Content
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Original Images (Selfridges & Co, 2021b) and (Evisu, 2021x), modified by author Selfridges & CO. keeps their collaboration announcements on par with their own branding, shown in this mock-up. The content on the Selfridges website will inform the audience about the brand EVISU and what this collaboration will bring to the London store.
Point of Sale Promotion
Original Images (Selfridges & Co, 2021a), (SeekLogo, n.d.), (Evisu, 2021a) , (Evisu, 2021c), (Evisu, 2021n), (Evisu, 2021r), and (Evisu, 2021u) modified by author Selfridges’ window displays are always iconic when the department store has new collaborations. The crossover with EVISU denim will be even better. The window installation shows that the Bespoke Lab brings customers a personalized experience, however leaves the immersive virtual technology to only be enjoyed in store.
The Bespoke Lab brings a future forward kind of customized fashion. Customers have the opportunity to personalize the fit, pockets, and buttons on selected items through a life-size digital screen. EVISU already has a bespoke section on their website for mens denim, but this is different...
An inside look of how the store will be designed. Only a limited selection of items will be available to customize through the Bespoke Lab, but a wider range of EVISU products will be shoppable instore.
Original Images (Evisu, 2021c), (Evisu, 2021y), (SeekLogo, n.d.), and (Wightman-Stone, 2019) modified by author Using virtual and actual reality technology, you can try on your personalized denim in store. Not only is this covid-conscious, but if you are going to custom design your denim, you should make sure it looks good! EVISU x Selfridges & Co. features a virtual try-on before purchasing your item.
The swing tag for customized denim will sport this design. Created with recycled materials, the EVISU logo cutout creates an “Instagramable” graphic unique to this collaboration only.
Generated using Adobe Illustrator 2021 and Adobe Photoshop 2021 Original Images (Evisu, 2021f) and (SeekLogo, n.d.) modified by author
The G Label on denim jeans will feature the collaboration logo in the classic leather look. Once the order is placed through the Bespoke Lab kiosk, customized denim pieces will be available for pick up within 2 hours.
It’s what’s on the inside that counts! That is why the shopping bag is a simple and sleek design with the collaboration logo.
Original image (MockupFree, n.d.) and (SeekLogo, n.d.) modified by author
Social Media Content
Instagram posts by Selfridges will consist of the department store’s iconic yellow design mixed with EVISU’s iconic Seagull motif.
Physical Media
Original Images (Evisu, 2021c), (Graphic Burger, n.d.), and (SeekLogo, n.d.) modified by author Ground- level billboards contain a mix of Selfridges and EVISU branding. The slogan and collaboration logo compliment the label that will be used when a denim jacket is customized through the Bespoke Lab.
Larger billboards show a QR code that gives an exclusive look into the collaboration through omni channel touch points. You can only preview the collection on Selfridges website through this QR code, creating “FOMO” (fear of missing out), and therefore hype about the collaboration.
Original Images (Evisu, 2021h), (Evisu, 2021m), (SeekLogo, n.d.), and (Studio Ongarato, n.d.) modified by author
