Executive Summary

This marketing plan is presented for Selfridges & Co, which is known for its brand collaborations and intricate installations. This document shows how Evisu and Selfridges would collaborate to create an omni channel experience for customers. Evisu establishes itself in the market as a pioneering, premium denim brand with collaborations across a multitude of industries. The current business culture of fashion sees a shift towards a more technologically innovative and customer-centric shopping experience. Evisu x Selfridges & Co uses technology like digital customization and a virtual try-on for the benefit of consumers.

» A press release briefs the public about Evisu as a brand, why this collaboration will be advantageous for both companies, and the innovative features of this collaboration with Selfridges.

» Firstly, this plan communicates how the collaboration will look like on Selfridge’s website, on their Instagram, and in their store. The point-of-sale materials in store, like the window and in-store displays, clothing tags, and shopping bags create a personalized customer experience. The Selfridges installation features AR technology with the digital Bespoke Lab and a virtual try-on.

» Secondly, the collaboration can be seen on EVISU’s website and Instagram page. QR Codes are used throughout the physical and digital media content for an omni channel experience. In addition, the Bespoke Lab will highlight a limited number of products and denim features to customize, which can be seen through the garment selection.

» This collaboration presentation was created using the Adobe suite of InDesign, Illustrator, and Photoshop. The process of making these visuals is presented through screen grabs of using this software.

The future of fashion business is to create a seamless and personalized experience for the customer. This collaboration demonstrates how Evisu would be the perfect candidate for Selfridges’ endeavors in creating a collaborative omni channel relationship. This marketing plan aims to connect the physical and digital shopping experience for greater customer engagement and fulfillment.

Table of Contents

Executive Summary..........................................2 Press Release..................................................4 Selfridges...................................................5-13

Digital Content

Point of Sale Promotion

Social Media Content

Physical Media EVISU.......................................................14-21

Digital Content

Social Media Content

Product Range References ..............................................22-25 Use of Software .......................................26-35 Reflection ...............................................36-38