Press Release

X SELFRIDGES

PRESS RELEASE

Selfridges & Co, leading in its experimental and revolutionary eco-conscious installations, announces the launch of ‘The Bespoke Lab’, a collaboration with EVISU.

Selfridges & Co. have partnered with EVISU, the original denim brand to introduce premium quality and custom Japanese denim, to present an innovative range of luxury denim. This collaboration fosters the notion that one does not need to sacrifice their personal style to be trendy.

‘The Bespoke Lab’ replaces the ordinary and celebrates uniqueness and individuality through innovative technology and customization that embodies the creative self-expression of a new futuristic era.

Before anyone did anything, EVISU did everything

From conception, EVISU celebrated authenticity, originality, and ingenuity and understood the importance of fusing premium quality and creative design. Designing bold, graphic pieces capturing the detail-obsessed Japanese fashion ideals, sparked a revival of vintage denim lovers. Pioneering their high-quality selvage denim using vintage detailing, EVISU celebrates the level of craftsmanship that goes into every single pair of jeans.

Ebisu, the Japanese god of prosperity

Named after the god of prosperity, EVISU prides itself on constantly innovating and challenging the status quo. Having collaborated with a multitude of companies from Moleskine, Champion, and Pepsi to Swarovski, Keith Haring, and the W Hotel, EVISU’s efforts to reinvent fashion and ignite conversations is a powerful tool in connecting the brand with a wide range of consumers.

This collaboration is a celebration of future technology mixed with original craftsmanship.

Become the creator.