2 minute read
Social Media Content Physical Media EVISU Digital Content Social Media Content
from Evisu for Selfridges
by Emily Freund
Digital Content
Original Images (Evisu, 2021d), (Evisu, 2021h), (Evisu, 2021m), and (SeekLogo, n.d.) modified by author EVISU’s website will also feature this collaboration with their own brand identity or more graphic detailing. Before scrolling down, you can read about the inspirations for the Bespoke Lab installation at Selfridges.
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Original Images (Evisu, 2021d), (Evisu, 2021j), (Evisu, 2021k), and (Evisu, 2021l) modified by author The second section of the collaboration takeover on EVISU’s site explains the features of the Bespoke Lab digital installation. Using scarcity marketing of availability only in store will create more hype around the collaboration.
Original Images (Evisu, 2021c), (Evisu, 2021d), (Evisu, 2021f), (Evisu, 2021n), (Evisu, 2021o), (Evisu, 2021q), (Evisu, 2021t), and (Evisu, 2021w) modified by author The last section of the page features some of the items that you can customize through the Bespoke Lab. The top row is womens wear and the bottom row is menswear, however kids wear will also be featured in the regular product range.
Social Media Content
Original Images (Anagram Design, 2020) and (SeekLogo, n.d.) modified by author A different QR code than the billboard one will be generated for social media. The code on EVISU’s Instagram will bring you to their public accessed website for the collaboration, creating an omni channel experience.
Original Images (Evisu, 2021k), (Evisu, 2021l), (Evisu, 2021m), (Evisu, 2021v), (Evisu, 2021z), (Instagram, n.d.), and (SeekLogo, n.d.) modified by author EVISU’s Instagram grid will be specifically curated for this collaboration before the launch day.
Product Range
The limited garment selection for womens wear comes with basic and on-trend shapes and colors for denim jeans, a denim jacket, and denim shorts. A selection of other Evisu products can be purchased, however they will not be able to be customized in the Bespoke Lab.
In addition to the womens wear items, various menswear items can be selected for customization as well. Various kinds of denim washes and silhouettes of jeans, a jacket, and a pair of shorts were selected for this collaboration.
Original Images (Evisu, 2017), (Evisu, 2021c), (Evisu, 2021n), (Evisu, 2021s), and (Evisu, 2021w)
Original Image (Evisu, 2021e) modified and generated by author in Adobe Illustrator 2021 and Adobe Photoshop 2021 The Bespoke Lab will allow for these selected womens and menswear items to be customized through the digital touchscreen display instore and can be virtually tried on using AR technology. Customers can personalize pocket, back panel, and button designs with the selection shown.
