Use of Software

Use of Software: Logo Creation

Using Adobe Illustrator to create permutations of the collaboration logo for different content usage. The red EVISU logo has an “outer glow” effect, giving it the digital signage look for the in-store display (see page 8). These logos were then used in Photoshop to create branded content.

Use of Software: Digital Content Creation

Illustrator was used for advanced font creation for the headers of the digital content for EVISU’s website

Use of Software: Digital Content Creation

Using Adobe font search to find the Selfridges’ logo and website fonts for digital content creation on their website. After finding the accurate fonts, I rendered a screen grab from the Selfridges’ collaboration page with Highsnobiety using text and image overlays for this collaboration.

Use of Software: Point of Sale Creation

Photoshop was used to generate point of sale materials for the Selfridges store. Techniques like layer masking, skew & perspective tools, and different kinds of layering helped to create accurate depictions of in-store and window displays.

Use of Software: Point of Sale Creation

For more point of sale materials like the swing tags and shopping bags, Illustrator and Photoshop were used accordingly. In Illustrator, a blueprint of the tag was created, then moved into Photoshop to create a realistic looking swing tag that would be used on the denim after purchasing. Using a mock-up design, the shopping bags were rendered with the logo created in Illustrator, previously.

Use of Software: Point of Sale Creation

For the G label of the denim created through the customization process, textures and brushes were used in Illustrator for a realistic idea of how the label would look. The label was then placed into Photoshop, using the skew and perspective tools and various effects to create a G label on a pair of jeans.

Use of Software: Social Media Content Creation

Using mock-ups and the logo created, I rendered Instagram posts for both Evisu & Selfridges’ feeds with techniques like layer masking and color changing effects

Using square Art boards and various images from EVISU’s website, I generated what EVISU’s Instagram grid would look like to promote this collaboration. Using tools such as the rectangle tool and drop shadow effect, created a grid, cohesive with EVISU’s usual graphic designs.

Use of Software: Physical Media Creation

First, using Photoshop to render images for the billboards. Next, using either an Adobe mock-up or an actual billboard image, placing the contents into another Photoshop file and using techniques like layer masking, skew & perspective, and layer blending mode to render physical media for the collaboration.

Use of Software: Product Range

Illustrator tools like the shape tools, gradient, and character styles were used to generate the Bespoke button choices for the product range. This was then placed into a Photoshop art board with the rest of the product range. Every other item in the product range was taken from EVISU’s website and placed into the art boards for the garment selection of womens wear & menswear items and customization options.

Use of Software: Report Creation

The brush tool in Illustrator was used to create the paint smears throughout this marketing plan presentation. Every image created in Photoshop and Illustrator were imported into InDesign. Tools like paragraph styles, framing, master pages, and layering helped create this report in an efficient and cohesive way