The logo. User’s manual
www.insportproject.eu info@insportproject.eu
The Logo. The Project A colourful butterfly as a metamorphosis, as beauty, as a movement, as lightness, as flight, like nature, such as freedom, as ephemeral, as a curiosity, as art, as leisure time, such as independence, as kaleidoscope of methods. Five spheres to symbolize the game, entertainment, sports activities. Four colourful mining areas, generally representing the various European partners to mean either the union of experience and the adoption of common guiding actions, unite and shape a human figure to symbolize a project that focuses on the human being, with his aspiration to a life free and peaceful and its right to pursue its own evolutionary path. It is the metaphor of the discomfort that turns in his experience and in its expression, towards a better quality of life for the disabled through the application of a good daily practice, with INSPORT project is the epicentre and collector of various knowledge on the recovery of disability i n
i t s
3
m a n y
f o r m s .
Institutional colours. Chromatic identification. CMYK gradient colours logo
Horizontal version
Vertical version
e A
i h
D
B
f
C g
CMYK GRADIENT COLOURS
A
B
C
D
E
f
g
4
h
i
RECTANGLE/TEXT
LOGO
BLACK 100
c0; m0; y0; b0
Institutional colours. Chromatic identification. CMYK flat colours logo
Horizontal version
Vertical version
e A
i h
D
B
f
C g
CMYK FLAT COLOURS
c20; m100; y100; k0
c0; m10; y100; k0
c100; m50; y0; k0
c50; m0; y100; k0
A/e
B
C
D/f
c0; m60; y100; k0
c100; m0; y100; k20
c70; m70; y0; k0
h
i
5
RECTANGLE/TEXT
LOGO
BLACK 100
c0; m0; y0; b0
Institutional colours. Chromatic identification. Gradient grayscale tones logo
Horizontal version
Vertical version
e A
i h
D
B
f
C g
GRADIENT GRAYSCALE TONES
A
B
C
D
E
f
g
6
h
i
RECTANGLE/TEXT
LOGO
BLACK 100
c0; m0; y0; b0
Institutional colours. Chromatic identification. Black&White logo
Horizontal version
Vertical version
7
Use of the logo on coloured or dark background. Coloured logos version
Horizontal version
Vertical version
8
Use of the logo on coloured or dark background. Grayscale and Black&White logos version
Horizontal version
Vertical version
9
Semplified logo version for strong reductions or particular application (ex: logo embroidered on sweatshirt). Coloured logos version
Horizontal version
Vertical version
10
Semplified logo version for strong reductions. Grayscale and Black&White logos version
Horizontal version
Vertical version
11
Logo in skeleton version for application with flat colours on white background.
Horizontal version
Vertical version
12
Logo in skeleton version with white mask for application on coloured or dark background.
Horizontal version
Vertical version
13
Wrong usage / 1
INCORRECT
CORRECT
INCORRECT
14
CORRECT
Wrong usage / 2
DISTORSION OF THE PROPORTIONS DISTORSION OF THE PROPORTIONS
COLOURS MODIFICATION REMOVAL OF ELEMENTS
TEXT XXXX ALTERATION OF RELATIONS BETWEEN ELEMENTS
Text XXXX
INTERFERENCE INSIDE THE LOGO AREA
15
ALTERATION OF RELATIONS BETWEEN ELEMENTS
Typographic characters used in the logo
Horizontal version
Vertical version
GLASER STENCIL
GLASER STENCIL
EUROSTILE BOLD EXTENDED TWO
GLASER STENCIL
EUROSTILE BOLD EXTENDED TWO
EUROSTILE BOLD EXTENDED TWO 16
Typographic characters used in communication materials
Headed paper and visit card
EUROSTILE CONDENSED
EUROSTILE BOLD CONDENSED
Normal text in other commucation material
EUROSTILE REGULAR
EUROSTILE DEMI ITALIC
EUROSTILE OBLIQUE
EUROSTILE BOLD
EUROSTILE DEMI
EUROSTILE BOLD ITALIC
17
Utilization examples. Headed paper and visit cards
Visit card in real dimensions mm 85x50 EUROSTILE CONDENSED C.3,7
EUROSTILE CONDENSED C.7
EUROSTILE BOLD CONDENSED C.8
EUROSTILE BOLD CONDENSED LIGHT OBLIQUE C.7
EUROSTILE CONDENSED C.7
EUROSTILE CONDENSED LIGHT C.7
EUROSTILE CONDENSED C.8 mm 50,5
18
Utilization. Headed paper (head and bottom detail in real dimensions) mm 210 HEAD
EUROSTILE CONDENSED LIGHT C.7
EUROSTILE BOLD CONDENSED C.9 EUROSTILE CONDENSED C.9
mm 48
EUROSTILE CONDENSED C.8 EUROSTILE BOLD CONDENSED C.8 EUROSTILE CONDENSED C.8
mm 297
BOTTOM
19
Example of use of the printed logo on white t-shirt / 1
L cm 7,5
H cm 27 NUMBER FONT: GLASER STENCIL L cm 19
FRONT T-SHIRT
BACK T-SHIRT - 1a
20
BACK T-SHIRT - 1b
Example of use of the printed logo on white t-shirt / 2
L cm 7,5
H cm 27
NUMBER FONT: GLASER STENCIL
H cm 7.5
FRONT T-SHIRT
BACK T-SHIRT - 2a
21
BACK T-SHIRT - 2b
Example of use of the logo on coloured t-shirt / 1
L cm 7,5
H cm 28 NUMBER FONT: GLASER STENCIL L cm 20
FRONT T-SHIRT
BACK T-SHIRT - 1a
22
BACK T-SHIRT - 1b
Example of use of the logo on coloured t-shirt / 2
L cm 7,5
H cm 28
NUMBER FONT: GLASER STENCIL
H cm 8
FRONT T-SHIRT
BACK T-SHIRT - 2a
23
BACK T-SHIRT - 2b
Bottoms
mm 60
mm 50
24
mm 30
Logo Europen Union (to attach in all publications together at accompanying text).
Use of the EU logo on white or light backgrounds.
Use of the EU logo on coloured or dark backgrounds.
For further information or particular requests on Insport Project logo please contact: info@insportproject.eu For further information on use about EU logo please visit: http://europa.eu/about-eu/basic-information/symbols/flag/index_en.htm 25
The logo. User’s manual
www.insportproject.eu info@insportproject.eu