Cantine Spinelli - Presentazione dell'etichetta per il mercato canadese

spinelli A family, their land, their wine.

THE NEW LABEL

Spinelli. A family, their land, their wine.

40 years have passed since the Spinelli Company started its activity as a wine producer.

It was in 1973 that Vincenzo Spinelli decided to start making wine from his own grapes.

The Spinelli Family had been producing grapes for generations, with centuries of experience in agriculture, in the processing of the vine in particular. At the beginning the wines produced were sold in bulk, but Vincenzo came up with the idea of getting one day to bottle them. And since then, with patience, he has been working to achieve this goal.

In the early eighties the sons Carlo and Adriano joined the company and, in close collaboration with their father, they increased the production capacity of the company, starting to take care more incisively of all stages of production: from the grapes, to winemaking and bottling.

Over the years the achievement of quality becomes the business goal. Therefore they they start to refine the care of the production, to increase marketing, to develop the corporate and products image, to expand the sales network.

In 1992 the company is expanded, acquires suitable premises and advanced equipment, so as to reach a production level capable of performing the original project, which is to produce high quality wines in interesting quantities.

Today the company is a limited liability company, owned 100% by the Spinelli family.

The president is Vincenzo Spinelli and the company production is currently about 3.5 million bottles. The domestic market accounts for around 29% of the total sales, the remaining 71% is exported to markets of: Sweden, Denmark, Germany, France, Switzerland, England, Austria, USA, Canada, Japan, Venezuela, Belgium, the Netherlands, Kenya, China, Korea, Hong Kong, Hungary, Ireland, Luxembourg, Malta.

The production zone of the grapes is located in an area between the Frentane and Medio Sangro hills in the province of Chieti, an area particularly suitable for the cultivation of vine, and one of the most important in Italy.

The wine is made following all the necessary rules to produce high-quality wines, using technically advanced equipment, but always with respect for tradition and taking advantage of the successful cooperation with the oenologist Riccardo Brighigna.

For the storage and aging of wines the company owns dedicated underground rooms where the natural temperature ranges between 18° and 22° C. In addition, at the beginning of 1999 a new specific room for the aging and the maturation of wines (mostly red) in Slavonian oak casks and barriques came into operation.

spinelli A family, their land, their wine.

From the Abruzzi hills, to the roots of passion.

The work in these years has not only increased, but it has also evolved, and to meet the new requirements the construction of a new cellar has been undertaken. The design was entrusted to the architect Fiorenzo Valbonesi, one of the best professionals in this sector. In June 2010 work began and they are expected to be completed in summer 2014.

This is a significant effort that we hope will keep on giving great satisfactions to our family, and especially to future generations that are taking their first steps in the company, reinforcing the innate passion for this activity.

To date, the company operates two brands which received important awards and honors, both national and international: Spinelli and Terra d'Aligi.

The new label.

The Spinelli Company has long acquired awareness of the value that comes from the connection between the quality of the product and its aesthetic quality, and that both aspects are a unique set that defines the identity of its wines.

Therefore, as the old labels had reached maturity of expression, it decided to redesign its labels, preserving some stylistic features of previous editions.

At the same time, it required the development of an innovative design to give a greater impulse to communication, enhancing both the retention and the reinforcement of the brand and expanding the contents of the back label, also by means of cloud-oriented tools (such as QR codes for those information that, due to the narrow space, can not be hosted in the labels).

The project had the main objective to create a label of a strong personality which could stand out among competing products on the shelves, renewing the image of the brand.

The essentiality which characterized the previous labels has here been taken to the extreme, over a larger area, but still containing few elements: the "S" that stands up and that in this way retains the task of attentional focus and recognition of the brand, the name of the grape variety clearly visible in the center and the logo Spinelli located in the right corner. The label, with its torn edges, has an irregular and unusual shape that leans to the right to an angle of a regular shape. The intent is to convey, through the silhouette, the idea of a "live" product that comes from a knowledge that is the "cornerstone" of knowing how to make wine.

The fourth element in the new label is a fractal design, whose singularity and lightness of expression is entrusted with the characterization of the line products, representing the intangible personality, that genius loci that animates each wine.

The monochromatic elements was desired to emphasize the whiteness of the whole, a candor that expresses the purity of passion, and that becomes the leitmotif basis of the design from which the family feeling comes to life in this new edition. The elegance of the clear capsule, finally, enhances the strength of proposal and the visibility of the whole.

The old label

Š Emo Risaliti www.emorisaliti.com studio@emorisaliti.com Member of

Member of the B.E.D.A Register of European Designers

LABEL mm 90x103 Montepulciano

The back label.

The "B-side" is an important part of the packaging of the bottle which, despite the size limits, has a communicative potential that so far has not been fully maximized. In accordance with the new front label design, a change to the back label was required as well.

First of all the format was expanded to contain, in addition to the mandatory statements, all information concerning the company's production philosophy that are fundamental for a full understanding of the quality of its wines. In fact, the text is not the description of the product, but the development of the concepts contained in the corporate pay-off: Spinelli. A family, their land, their wine.

The full description of the product is instead entrusted to the QR code at the base which links to a specific web page, accessible with a simple smartphone, thus making available to the consumer a more complete information. In addition, considering also necessary to communicate at a glance the quality guarantee of Italian origin and from Abruzzo in particular, such indications have been collected and displayed in a medal surrounded by the words "QUALITY ITALIAN WINE" - in the upper part the back label.

Emo Risaliti, Graphic designer

Š Emo Risaliti www.emorisaliti.com studio@emorisaliti.com Member of

Member of the B.E.D.A Register of European Designers

BACK LABEL mm 87x137 Montepulciano

The text of the back label.

A family, their land, their wine.

Our father Vincenzo always said: “Wine can not be invented, It’s the land that makes it”. For generations we have been farmers, with our roots firmly planted in this corner of Abruzzo, located between the Appennines and the sea, and we testify that the wine comes from the knowledge and love for the land in which you live.

The technical expertise enhances what you harvest, but everything springs from the raw material. You can understand this only if you know how to listen to the soul of the wine, that essence that goes beyond time and fashion. We are lucky, because we can do nothing but love the land in which we live. It seems created to make happy both the vine and the man. We feel only gratitude towards it, for always rewarding our hard work and sacrifices. And today, as we see our wines appreciated in the world, we humbly think that we are grateful ambassadors of this wonderful land that created them.

Une famille, sa terre, son vin.

Notre père Vincent a toujours dit: "le vin on ne l'invente pas, le vin c'est la terre qui le fait". Nous sommes paysans depuis des générations et nous sommes bien enracinés dans ce lopin de terre des Abruzzes situé entre les Appenins et la mer. Nous sommes la preuve que le bon vin naît de la connaissance et de l'amour pour la terre où l'on vit. Le savoir-faire technique exalte ce que l'on récolte, mais tout jaillit de la matière première. On ne peut comprendre cela que si on a appris à écouter l'âme du vin, de cette essence qui va au de-là du temps et des modes. On a de la chance parce qu'on ne peut que l'aimer. On dirait qu'elle a été créé pour rendre les hommes et les vignobles heureux. Ce qu'on éprouve à son égard c'est de la gratitude pour nous avoir toujours récompensés du dur travail et des sacrifices. Et aujourd'hui, si l'on pense que nos vins sont appréciés aux quatre coins du monde, avec toute humilité nous réalisons que nous sommes des ambassadeurs reconnaissants de cette terre qui les a générés.

The new line of labels.

Š Emo Risaliti www.emorisaliti.com studio@emorisaliti.com Member of

Member of the B.E.D.A Register of European Designers

+454629 Spinelli Montepulciano d'Abruzzo 0,750

Š Emo Risaliti www.emorisaliti.com studio@emorisaliti.com Member of

Member of the B.E.D.A Register of European Designers

+143750 Spinelli Merlot 0,750

Š Emo Risaliti www.emorisaliti.com studio@emorisaliti.com Member of

Member of the B.E.D.A Register of European Designers

+474239 Spinelli Chardonnay 0,750

Š Emo Risaliti www.emorisaliti.com studio@emorisaliti.com Member of

Member of the B.E.D.A Register of European Designers

+305532 Spinelli Pinot Grigio 0,750

spinelli ABRUZZO Abruzzo

Pescara

I TA LY Atessa (CH)

spinelli A family, their land, their wine.

Spinelli s.r.l.

Via Piana La Fara, 90 I - 66041 ATESSA (CH) tel: +39 0872 897916 fax: +39 0872 897813 info@cantinespinelli.it

www.cantinespinelli.it

Ontario Wine Agent: Vinaio Wine Merchants www.vinaiowines.com