Cantine Spinelli - Presentazione dell'etichetta per il mercato canadese by Emo Risaliti

spinelli A family, their land, their wine.

THE NEW LABEL

Spinelli. A family, their land, their wine.

40 years have passed since the Spinelli Company started its activity as a wine producer. It was in 1973 that Vincenzo Spinelli decided to start making wine from his own grapes. The Spinelli Family had been producing grapes for generations, with centuries of experience in agriculture, in the processing of the vine in particular. At the beginning the wines produced were sold in bulk, but Vincenzo came up with the idea of getting one day to bottle them. And since then, with patience, he has been working to achieve this goal. In the early eighties the sons Carlo and Adriano joined the company and, in close collaboration with their father, they increased the production capacity of the company, starting to take care more incisively of all stages of production: from the grapes, to winemaking and bottling. Over the years the achievement of quality becomes the business goal. Therefore they they start to refine the care of the production, to increase marketing, to develop the corporate and products image, to expand the sales network. In 1992 the company is expanded, acquires suitable premises and advanced equipment, so as to reach a production level capable of performing the original project, which is to produce high quality wines in interesting quantities. Today the company is a limited liability company, owned 100% by the Spinelli family. The president is Vincenzo Spinelli and the company production is currently about 3.5 million bottles. The domestic market accounts for around 29% of the total sales, the remaining 71% is exported to markets of: Sweden, Denmark, Germany, France, Switzerland, England, Austria, USA, Canada, Japan, Venezuela, Belgium, the Netherlands, Kenya, China, Korea, Hong Kong, Hungary, Ireland, Luxembourg, Malta. The production zone of the grapes is located in an area between the Frentane and Medio Sangro hills in the province of Chieti, an area particularly suitable for the cultivation of vine, and one of the most important in Italy. The wine is made following all the necessary rules to produce high-quality wines, using technically advanced equipment, but always with respect for tradition and taking advantage of the successful cooperation with the oenologist Riccardo Brighigna. For the storage and aging of wines the company owns dedicated underground rooms where the natural temperature ranges between 18Â° and 22Â° C. In addition, at the beginning of 1999 a new specific room for the aging and the maturation of wines (mostly red) in Slavonian oak casks and barriques came into operation.

spinelli A family, their land, their wine.

From the Abruzzi hills, to the roots of passion.

The work in these years has not only increased, but it has also evolved, and to meet the new requirements the construction of a new cellar has been undertaken. The design was entrusted to the architect Fiorenzo Valbonesi, one of the best professionals in this sector. In June 2010 work began and they are expected to be completed in summer 2014. This is a significant effort that we hope will keep on giving great satisfactions to our family, and especially to future generations that are taking their first steps in the company, reinforcing the innate passion for this activity. To date, the company operates two brands which received important awards and honors, both national and international: Spinelli and Terra d'Aligi.

The new label. The Spinelli Company has long acquired awareness of the value that comes from the connection between the quality of the product and its aesthetic quality, and that both aspects are a unique set that defines the identity of its wines. Therefore, as the old labels had reached maturity of expression, it decided to redesign its labels, preserving some stylistic features of previous editions. At the same time, it required the development of an innovative design to give a greater impulse to communication, enhancing both the retention and the reinforcement of the brand and expanding the contents of the back label, also by means of cloud-oriented tools (such as QR codes for those information that, due to the narrow space, can not be hosted in the labels). The project had the main objective to create a label of a strong personality which could stand out among competing products on the shelves, renewing the image of the brand. The essentiality which characterized the previous labels has here been taken to the extreme, over a larger area, but still containing few elements: the "S" that stands up and that in this way retains the task of attentional focus and recognition of the brand, the name of the grape variety clearly visible in the center and the logo Spinelli located in the right corner. The label, with its torn edges, has an irregular and unusual shape that leans to the right to an angle of a regular shape. The intent is to convey, through the silhouette, the idea of a "live" product that comes from a knowledge that is the "cornerstone" of knowing how to make wine. The fourth element in the new label is a fractal design, whose singularity and lightness of expression is entrusted with the characterization of the line products, representing the intangible personality, that genius loci that animates each wine. The monochromatic elements was desired to emphasize the whiteness of the whole, a candor that expresses the purity of passion, and that becomes the leitmotif basis of the design from which the family feeling comes to life in this new edition. The elegance of the clear capsule, finally, enhances the strength of proposal and the visibility of the whole.

The old label