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EMPOWER ATLANTA
Neiman Marcus Opens Exclusive Schiaparelli Boutique in Beverly Hills Store
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n partnership with the French Maison, Neiman Marcus opens Schiaparelli’s first West Coast location in the luxury retailer’s Beverly Hills store. The permanent boutique is a continuation of Neiman Marcus Group’s (NMG) U.S. exclusive, which includes a dedicated presence at Neiman Marcus’ flagship in Downtown Dallas and Bergdorf Goodman in New York City. The Bergdorf Goodman space was the first boutique for the Maison outside of its Place Vendôme atelier – showing the draw of NMG’s American luxury customer base.
Schiaparelli boutique at Neiman Marcus Beverly Hills
“Neiman Marcus Group is a relationship business. We are brand makers with a powerful history of connecting the world’s most luxurious designers to our loyal customer base,” said Geoffroy van Raemdonck, CEO of Neiman Marcus Group. “NMG is proud to have the largest Schiaparelli footprint of any retailer in the world, and it is a privilege to bring such a highly demanded brand to our customers in a new market.” “We strive to offer our clients moments that are exceptional experiences,” said Delphine Bellini, CEO of Schiaparelli. “Our boutiqueatelier at Neiman Marcus Beverly Hills provides such a unique environment, warm and welcoming, while immersing visitors into the incredible worlds of Elsa Schiaparelli. Neiman Marcus is an amazing retail partner who understands our unique sense of exclusivity and creative expression and provides the perfect environment. Both Neiman Marcus and Schiaparelli share a common desire to offer customers the most exceptional pieces and inspirational shopping experiences.” Creative Director Daniel Roseberry designs the boutique in collaboration with architect Daniel Romualdez. The secondfloor shop embodies the Schiaparelli aesthetic with surrealist and whimsical details. Evoking the iconic Place Vendôme atelier takes inspiration from the brand’s rich creative heritage with references to Jean Michel Frank, Alberto Giacometti, Salvador Dali, and other culturally defining Schiaparelli collaborators. The boutique is outfitted with a wide selection of ready-to-wear, evening wear, handbags, leather goods, jewelry, and accessories. “Our presence in Los Angeles has really exploded thanks to the amazing moments we’ve had working hand in hand with LA-based celebrities and stylists,” said Daniel Roseberry, Creative Director, Schiaparelli. “I am thrilled that Schiaparelli’s ready-to-wear will now be available to more people who love the brand and want to be a part of what we are building here. Each piece is so special and designed
