JANUARY 2019
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OSM Ahead In The Clouds Aviation INSPIRED BY YOUR SUCCESS
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presents
OSM AVIATION
AHEAD IN THE CLOUDS Getting ahead and standing out in the highly competitive aviation industry isn’t easy, as many have found to their cost, but OSM Aviation has taken a different approach, carving itself a niche so specialist that it has soared to the top almost instantaneously. WRITTEN BY AMY BUXTON
OSM AVIATION
Think back to the last flight that you took. Now
consider which elements of the experience transformed it from just another journey into a pleasurable experience in its own right. It was the professionals that ensured your comfort and safety, wasn’t it? Of course it was, because flight deck and cabin crews are the glue that hold any airline together, but rarely are they given the praise or recognition that they deserve, - until now.
O
SM Aviation not only recognises the business-critical
manage to really harness the results that OSM Aviation does. The
importance of hiring aircrew that are dependable, experienced
reason for this is that recruitment is just the tip of the iceberg in
and capable of representing international brands to the
terms of services provided, with an integrated roster of support
highest standard, it has actively removed this burden from airlines.
systems in place to maintain high standards.
OSM Aviation is the first company to offer total crew
OSM Aviation supports airlines to continuously stay agile and
management, a full range of services including recruitment, training,
legally compliant in all areas of Recruitment, Training, Planning and
and management to planning and execution of both flight deck and
HR. Through utilizing the opportunities of the global work market,
cabin crew.
operators can outperform market competition by recruiting and
This is the future of the aviation industry. No longer will specialist industries need to concern themselves with identifying,
hiring highly qualified Air Crew to render services to airlines, on permanent contracts worldwide.
developing and retaining talent, as there will be experts on hand to
Despite having only been in operation since 2013, OSM Aviation
do all of that for them, with OSM Aviation very much leading the
has quickly risen through the ranks to become a trusted partner
way for the aviation sector.
to some of the world’s largest and most respected airlines, while
A NAME TO TRUST OSM acknowledges that it operates alongside a philosophy that “It’s all about people” and it shows. Considering not only the rights of the air professionals that it works with, but also the experiences
boasting a staffing contingent of 6000. Quite an achievement for any new organisation, but in this case, the management framework was just too strong to ever fail.
A MEETING OF MINDS
of every airline’s end user, the passengers, there is a concurrent
Having celebrated an illustrious career in the air as a Captain and
theme of making sure that satisfaction is guaranteed. As recipes for
Chief Flight Instructor, Espen Høiby decided to change the industry
success go, this one is fairly straightforward and yet, few operations
he loved, from the ground up. He partnered with Bjørn Tore Larsen,
OSM AVIATION the founder of OSM Maritime, a comparable management specialist
operators need, accessibility, simplicity and quality. As a specialist
for the maritime industry, which led to OSM Aviation taking flight,
company concentrating on crew management, we help to strengthen the competitiveness of our customers while offering employees
“OSM Aviation entered the market in 2013, with a wish to
predictability with competitive pay and working conditions, and
renew the aviation industry, by introducing a new business model
by being globally present, utilizing from our economies of scale,
of how to employ, attract and manage crews as a long-term and
maintaining stabile recruitment across markets and having local
responsible employer.”
knowledge of the places, the people and the culture of where we
By simultaneously identifying and reminding airlines that their
operate provide operators with the comparative advantage and
primary concern needs to be getting the right people on their
agility they need to succeed, - and our employees with the best
aircrafts and then offering to take all of the hard work out of the
working conditions”, Høiby explains.
process, OSM Aviation quickly became the go-to name in aviation
With so many services on offer, busy and often stretched airlines
employment. Garnering an infallible reputation is no easy feat,
simply need to sit back and wait for the flight crews to arrive, on
but the team has managed it with serious aplomb, thanks to some
time, ready to work and delighted to be representing both OSM
genius business strategies,
Aviation and the client. What’s more, OSM Aviation has developed
“It was long overdue to rethink and find a new sustainable
an inspired method of keeping the staffing tanks full as it in
model on how to attract, employ and manage crew in aviation
October 2017 acquired the highly esteemed Scandinavian Aviation
for the benefit of operators and aircrew alike. Our growth serves
Academy in Sweden, rebranded it to OSM Aviation Academy and
as a strong testimony of our ability to merge the requirements
introduced a new and unique “Airline Ready Pilot” concept.
of operators and the expectations and needs of our employees
A future that keeps getting brighter
successfully. I am confident that we are moving towards even
Of course, OSM Aviation is still in the fledgling years, where
more outsourcing and specialization of services. People want, and
processes are streamlined, services are honed and the whole
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business model is made to work just that bit more efficiently, so
offer every candidate a job within OSM Aviation, so it’s a win-win
growth probably isn’t on the cards just yet. Only kidding! Hot off
situation for both us and our candidates.”
the back of a phenomenal first few years in operation, the team
Industry knowledge, firsthand experience and a desire to
is looking for new and increasingly inventive ways to ensure a
innovate is what underpins OSM Aviation, but it’s the people that
constant supply of spectacular staff and it has found the ultimate
represent the operation on the front line that guarantee their
initiative,
continued success. If you want the best, you have to give the best,
“We are excited to announce our plans to open new flight academies in the United States to educate and train ‘airline-ready pilots’. Norway’s former Minister of Transport and Communication, who is now moving to the US, will be heading up the initiative.” This bold move comes as a result of recognising that an international pilot shortage is imminent. Forecasts show that the demand for air travel will be increasing significantly in the coming years but that qualified pilot numbers will not be able to keep up. The OSM Aviation Academy proposal, , will certainly swing the balance more favourably, as Høiby concluded, “Our professional and integrated flight training programme, through the OSM Aviation Academy, offers dedicated candidates the possibility of getting all licenses and ratings needed to work as a commercial pilot in just 20 months. We call the concept “airlineready pilots”. Already on the onset of our training programme, we
and that’s exactly what Høiby and his team does, with the results speaking for themselves. The next few years are going to be an exciting period of evolution for OSM Aviation, but you can be sure that whatever happens, it’s still going to be “all about people”.