Supplier of the Year Awards 2024 Handbook_EXT

Supplier of the Year Awards

2024 Nomination Handbook

Celebrating our suppliers

We’re excited to announce that this year we’re taking our Supplier Forum and Supplier of the Year Awards to new heights by combining them into one grand event.

This combined event will not only celebrate the outstanding contributions of our suppliers, but also provides a valuable opportunity for networking, knowledge-sharing and strategic alignment.

Again, we are bringing both our Off and On-Premise merchandising and supplier communities closer, and we’re eagerly anticipating the opportunity to come together once more in person to honour your amazing achievements throughout F24.

Amidst another year marked by exceptional innovation and new product launches, we invite you to showcase your work for acknowledgment.

We look forward to gathering with you to celebrate your successes on Thursday, 12 September.

Tim & Paul

Paul Walton (left) Managing Director, ALH Hotels

Tim Carroll (right) Director, Merchandise and Buying

The Awards

This year we’ll be shaking things up a bit and announcing our winners during the combined Supplier Forum and Supplier of the Year Awards session.

These awards are all about giving props to the hard work, dedication, enthusiasm and wins of all our suppliers, both Off and On-Premise. Let’s be real, our suppliers are the foundation of what we do and play a crucial role in serving our purpose of building a more sociable future, together.

Fourteen awards, including three major categories - Small Supplier of the Year (Retail), Large Supplier of the Year (Retail), and On-Premise Supplier of the Year - will be announced on the day. Seven categories will be nominated by us, while nominations for the other seven categories are open to both suppliers and our Endeavour team members. All awards will be judged on work done during F24.

Open nomination categories

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• Sustainability Award

• Product Innovation of the Year

• Collaboration Award

• Best Brand Activation of the Year

• Digital Partner of the Year

• Supply Chain Award

• MixIn Campaign of the Year

Endeavour nominated categories

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• Small Supplier of the Year (Retail)

• Large Supplier of the Year (Retail)

• On-Premise Supplier of the Year

• Local Product of the Year

• Exclusive Product of the Year

• Trend Leader of the Year

• Account Team of the Year

Key dates

Monday 6 May 2024

Award nominations open.

Sunday 30 June 2024

Award nominations close.

Thursday 12 September 2024

Supplier of the Year Awards announced during the Supplier Forum

Accor Stadium

Sydney Olympic Park, NSW

If you have any questions or need assistance with making a submission, please email supplier.communication@edg.com.au

Meet our judges

Tim Carroll Director, Merchandise and Buying

We’ve tasked five of our talented leaders to review all finalist nominations. Our judging panel will also include some friendly subject matter experts who will provide expert advice on specific award categories.

Paul Walton Managing Director, ALH Hotels

Karly Georgiou

General Manager, Merchandise Transformation, Range & Customer Value

Jarrod Holt

General Manager, Commercial, ALH Hotels

Kate Beattie Chief Financial Officer

Brook Hotel, Mitchelton, QLD

Open nomination categories

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To be eligible for an award, nominations should reference work, projects and/or products undertaken or launched in F24.

Sustainability Award

This award recognises a supplier that has sustainability at its heart. The winner will demonstrate business practices on a specific project or product that goes above and beyond to create a more sustainable future for our industry.

To nominate for this award, please provide:

1. The name of the F24 project and/or product.

2. Details about the project/product, including the strategic purpose (approximately 50 words or less).

3. A description of the resource inputs for this project/product, e.g. people, time, material (approximately 50 words or less).

4. A description of the impact of this project/ product, e.g. community, policy, environmental (approximately 50 words or less).

5. An explanation of how the project/product aligns with Endeavour Group’s Sustainability Strategy (approximately 50 words or less).

6. Additional supporting comments.

7. A JPEG or PNG of your company logo.

2023 Winner Story

Fourth Wave Wine Tread Softly

In the landscape of eco-conscious wineries, Tread Softly stands out as a beacon of sustainability. Committed to their pledge of planting a native tree for every twelve bottles sold, Fourth Wave Wine has forged a formidable partnership with Carbon Neutral. Together, they have orchestrated the planting of over one million trees within the pristine confines of the Yarra Yarra biodiversity corridor in Western Australia. This collaborative endeavor breathes new life into lands once ravaged by agricultural pursuits, nurturing the revival of Australian bushland.

The trees, nurtured by Fourth Wave Wine and Carbon Neutral, quietly work to soak up around 50,000 tonnes of carbon dioxide. Alongside this, they’re kickstarting the return of native plants and animals, bringing back the lively buzz of biodiversity to areas

once cleared for farming. Through this joint effort, Tread Softly is making a real difference in the world, paving the way for greener and more vibrant communities.

Reflecting on their achievements, our judges were captivated by Fourth Wave Wine’s unwavering dedication. They recognised the profound impact of the tree-planting initiative, applauding the team for their passion and commitment to environmental stewardship. Fourth Wave Wine’s tireless pursuit of regeneration embodies a vision of hope and renewal, inspiring others to follow in their footsteps towards a more sustainable future.

Product Innovation of the Year

An award that recognises product innovation that contributes to the acceleration or transformation of its category or develops a new sub-category, through either recruiting new customers or creating new occasions.

To nominate for this award, please provide:

1. A description of the nominated innovation –product, packaging, pack sizing etc. (can be a single product or group of products ranged in F24).

2. An example of the product barcode number/s and description.

3. An explanation of the insight that led to the innovation (approximately 50 words or less).

4. A description of the purpose or desired outcome of this innovation (approximately 50 words or less).

5. A description of the target customer for this innovation (approximately 25 words or less).

6. An explanation of how this innovation contributes to growth acceleration or transformation of the segment/sub-category/category (approximately 50 words or less).

7. A JPEG or PNG of your company logo.

Nominate now >

2023 Winner Story

Coca-Cola

Europacific Partners

Suntory -196 Double Grape

Hailing from Japan, -196 Double Grape captured the hearts and palates of customers worldwide. With a dedication to innovation and a commitment to quality, this product epitomises the marriage of tradition and cutting-edge technology.

Using Suntory’s groundbreaking Freeze Crush Technology, -196 Double Grape captures the essence of natural grape flavour. Through a process of freezing, crushing, and infusing whole grapes into premium spirits, a flavour profile has been created that is as authentic as it is bold.

Building upon the success of -196 Lemon, CCEP demonstrated a keen understanding of market trends and consumer preferences. -196 Double Grape was positioned to cater to a wide range of occasions, from lively gatherings to moments at home.

This product not only met but exceeded the expectations of our customers. Its resounding success serves as a testament to its exceptional quality, innovative approach, and dedication to providing consumers with truly remarkable drinking experiences.

Collaboration Award

This award recognises the true value of collaboration, identifying an individual or team that has driven a project alongside the Endeavour Group to achieve a mutually beneficial outcome.

To nominate for this award, please provide:

1. A description of an instance or project when you have collaborated with Endeavour Group during F24, and its purpose (approximately 50 words or less).

2. Your reason for nominating this project for the Collaboration Award, and how it went beyond business as usual standards (approximately 50 words or less).

3. A description of the outcome and how you achieved it (approximately 50 words or less).

4. A list of the names of all team members on this project.

5. Names of your Endeavour Group contacts.

6. A JPEG or PNG of your company logo.

2023 Winner Story

Carlton & United Breweries Fruity Beer

Carlton & United Breweries stood out as the winner last year, showcasing a remarkable collaboration with Endeavour Group.

Through research and an understanding of consumer behaviour, CUB and Endeavour engineered a launch that was nothing short of disruptive. We partnered to launch a brand to market with scale in a new sub-category, and reinvigorate the categoryparticularly amongst MilZ customers.

Judges praised CUB for their practical approach and their knack for identifying and capitalising on market opportunities. From inception to execution, their partnership with Endeavour Group demonstrated seamless teamwork, resulting in a product that left a lasting impression on consumers and industry experts alike.

Best Brand Activation of the Year

This award recognises the supplier that has achieved an outstanding on-premise, retail or digital campaign activation across our channels with a multi-team, collaborative effort.

To nominate for this award, please provide:

1. The name of the brand or sub-brand you are nominating.

2. A description of the nominated F24 activation and the desired outcome (approximately 50 words or less).

3. A list of the assets created for this and how were they leveraged (platforms), with example files attached.

4. The period of the activation.

5. A description of the customer insights that informed this activation (approximately 50 words or less).

6. The results of the activation, e.g. customer or sales uplift (approximately 50 words or less).

7. Names of your Endeavour Group contacts.

8. A JPEG or PNG of your company logo.

Nominate now >

2023 Winner Story

Australian Vintage Limited

Sooshi Mango

Australian Vintage Limited emerged as a standout last year with their remarkable success in collaboration with the popular comedy trio - Sooshi Mango.

Their joint venture, the Vino Tour, brought Johnny, Vince, and Sam’s range directly to fans in-store, offering a unique opportunity for interaction and product sampling. This unconventional approach proved highly successful, with the tour driving recordbreaking sales during in-store sampling sessions.

The impact of the Vino Tour was undeniable, with sales of Johnny, Vince, and Sam’s Vino at Dan Murphy’s stores experiencing a remarkable increase of over 150% during the tour weeks, maintaining strong performance thereafter.

Judges were impressed by the immense popularity of the venture among consumers.

The enthusiastic response, evident in long queues for bottle signings and increased sales, underscored the trio’s exceptional connection with their audience. The judges commended Australian Vintage Limited for their achievement and applauded their ability to captivate and engage their fanbase with such creativity and success.

Digital Partner of the Year

This supplier embraces best practices through their understanding of the world of e-commerce, demonstrated by the quality of product content and attributes supporting customer engagement.

To nominate for this award, please provide:

1. Demonstration of added value to the e-commerce customer experience throughout F24 (approximately 50 words or less).

2. A description of how your contribution to the digital experience is superior (approximately 50 words or less).

3. What activations you have participated in.

4. Demonstration of forward thinking and support of digital trend leadership (approximately 50 words or less).

Nominate now >

2023 Winner Story

Mighty Craft

Mighty Craft was one of the most active suppliers across Endeavour’s digital channels which earned them the title of Digital Partner of the Year in 2023. Their proactive engagement across digital channels consistently elevated the customer experience.

Their innovative approach to how they activated their brand and interacted with customers set a new standard.

A standout example is their remarkable digital campaign, Better Beer’s Day For It Day, which exemplified their forwardthinking strategies.

Judges unanimously applauded Mighty Craft’s strategic acumen. They highlighted the success of Better Beer, an influencer-led brand thriving in digital realms, as a prime example of Mighty Craft’s ability to blend channels and activations seamlessly to create enchanting experiences.

Supply Chain Award

This award recognises the supplier that has demonstrated the agility and ability to problem solve, or innovate in partnership with us across the supply chain.

To nominate for this award, please provide:

1. A description of an instance or project during F24 where you have collaborated with Endeavour Group to problem solve a supply chain issue or improvement (approximately 50 words or less).

2. The outcome and how you achieved it (approximately 50 words or less).

3. Names of your Endeavour Group contacts.

4. A JPEG or PNG of your company logo.

Nominate now >

2023 Winner Story

Pernod Ricard Australia

Pernod Ricard Australia secured the Supply Chain Award for their outstanding collaborative efforts with our replenishment and merchandise teams.

Their commitment to improving stock supply to Endeavour was evident through proactive communication, meticulous planning, and effective forecasting. By tightly managing promotional activities, they successfully navigated the unpredictable supply chain landscape, ensuring consistent availability of Spirits and Champagne and enhancing customer satisfaction during key trading periods.

Judges were highly impressed by Pernod Ricard’s collaborative planning and delivery, particularly during the Christmas season. Their significant improvements from the previous year, including exceeding expectations in inbound delivery and supply, demonstrated their dedication to

excellence in every aspect of supply chain management. Pernod Ricard’s exemplary performance in collaborative sessions on Whisky and Champagne further solidified their well-deserved recognition in this category.

MixIn Campaign of the Year

Awarded to the supplier that has openly embraced Endeavour’s retail media channels as part of their total media mix to drive outstanding in-store and digital campaigns that bring together customers, brands and products.

To nominate for this award, please provide:

1. Your MixIn Customer Number and client partnership manager/s.

2. Describe the nominated campaign and the desired outcome (approximately 50 words or less).

3. The channels and brands your campaign ran across.

4. Example assets that were created for the campaign.

5. The customer insights that informed the campaign.

6. How the campaign helped to deliver against your strategy.

2023 Winner Story

Lion Stone & Wood

Lion positioned Stone & Wood as the go-to Craft and trade up beverage for the Christmas and holiday season. Their strategy of creating immersive in-store experiences at BWS and Dan Murphy’s, utilising key MixIn touch points like Sponsored Products and Digital Screens, proved highly effective. This approach, coupled with maximising reach, content quality, and activations, significantly strengthened customer connection and brand awareness.

Judges were impressed by Lion’s strategic collaboration with MixIn and their adept utilisation of available assets. The remarkable outcomes of the campaign, with Stone & Wood prominently featured and capturing customer attention, demonstrate the success of this partnership.

Endeavournominated categories

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Local Product of the Year

Celebrating local producers making outstanding Australian products, this award will recognise a product that resonates with our customers and communities.

Local Product of the Year will be determined by data metrics only. Nominations are not required.

2023 Winner Story

Mr. Consistent

Blushini Premium Cocktail Mix 750ml

The recognition of Blushini Premium Cocktail Mix 750ml by Mr. Consistent as the Local Product of the Year is a testament to their remarkable agility in keeping pace with cocktail trends, both locally and internationally. Their swift transition from testing to scaling to in-store availability reflects their commitment to delivering innovative products that resonate with customers.

Blushini stands out as a prime example of exceptional product development, capturing the hearts of locals with enticing flavours. By swiftly introducing this innovative product, Mr. Consistent has successfully engaged customers and earned their loyalty.

Judges commended the Mr. Consistent team for their dedication and collaborative spirit in partnership with the Endeavour team. Placing customers at the forefront of the Blushini development process has yielded impressive results, solidifying its status as a standout product in the market.

Exclusive Product of the Year

This supplier has worked extensively with Endeavour Group to create a successful exclusive product that meets a customer need.

Exclusive Product of the Year will be determined by data metrics only. Nominations are not required.

2023 Winner Story

Billson’s Beverages

Vodka Peaches & Cream 355ml

Billson’s Vodka Peaches & Cream 355ml is a testament to Billson’s commitment to innovation in the Premix category. Amidst challenges of flavour duplication, Billson’s embarked on the Exclusive Flavour project to offer something truly distinctive and delightful to customers.

With a focus on customer satisfaction, Billson’s collaborated closely with Endeavour, ensuring that every decision was made with the customer in mind. From conceptualisation to final approval, the process exemplified a true partnership aimed at fulfilling both customer desires and category needs.

Judges were unanimous in their praise for Peaches & Cream, a nostalgic and unique flavour that resonated with customers

nationwide. The success of this exclusive partnership serves as a shining example of the power of collaboration in delivering exceptional products tailored to customer preferences.

Trend Leader of the Year

A true industry leader, this supplier demonstrates an entrepreneurial spirit to industry trends. Collaboration and a customer-led approach are qualities exhibited by this award winner in achieving category growth.

To nominate a supplier for this award, our teams will provide:

1. A demonstration of how the supplier has worked in alignment to Endeavour Group’s category strategy or vision (including ways of workings, values, etc).

2. An instance when the supplier has contributed significantly to segment/sub-category/ category thought leadership.

3. An instance of the supplier demonstrating a customer-led approach, and how they achieved this.

4. A list of segment/sub-category/category this nomination is for (can be multiple).

5. A list of product/s you’d like to identify for this submission.

2023 Winner Story

Accolade Wines & Treasury Premium Brands Bagnums

Accolade Wines and Treasury Premium Brands share the spotlight as Trend Leaders of the Year for Bagnums. Since their launch, Bagnums has consistently driven growth week after week, attracting both new and younger consumers to the Wine category while demonstrating strong repeat purchase rates.

Bagnums has opened up new occasions and opportunities for Wine to be considered with the shareability and nonglass format - perfect for outdoors and social settings, as well as for moderating customers through a quality Wine that remains fresh for 30 days after openingovercoming one of the biggest barriers to 750mL bottle and mid-week consumption.

Judges commended both Accolade and Treasury for their visionary leadership, placing customer needs at the forefront of this trend-setting innovation. By modernising their offerings to meet evolving consumer preferences, they have achieved extraordinary success.

Account Team of the Year

The Account Team of the Year will have a proven record of collaboration, a passion for meeting the needs of customers, and metrics demonstrating the value of the partnership.

To nominate a supplier for this award, our teams will provide:

1. A list of the names of all nominees in this team, and the vendor name.

2. Your reasons for nominating this team (ways of working, values, collaboration, improvements, etc).

3. A description of the ways in which this partnership is superior.

4. An example of this in practice, or an outcome achieved.

2023 Winner Story

Carlton & United Breweries Beer

CUB’s Beer team stands out as the undisputed Account Team of the Year, comprised of talented and driven individuals who consistently exceed expectations. Their adept communication skills across all levels of stakeholders have been pivotal in propelling the category forward and delivering value to customers.

At the forefront of industry innovation, the team continuously introduced new ideas and solutions, ensuring we remained ahead of the market curve and effectively addressed evolving customer needs.

Built on shared values, open communication, and mutual trust, this partnership fosters seamless collaboration within the team and with other departments. Their commitment to alignment and shared goals ensures everyone works cohesively toward success.

Judges praised CUB’s Beer account team for their outstanding achievements and collaborative spirit, affirming their welldeserved recognition as Account Team of the Year for the second consecutive year.

Supplier of the Year

1. Small Supplier of the Year (Retail)

2. Large Supplier of the Year (Retail)

3. On-Premise Supplier of the Year

As the signature awards of the program, these suppliers will be exemplary partners who have achieved over and above expectations resulting from their collaborative ways of working and shared values.

All winners and finalists of each award will be considered for these Supplier of the Year awards. Nominations are not required.

2023 Winner Story

Mr. Consistent Small Supplier of the Year

Mr. Consistent showcased their remarkable dedication and agility as a smaller independently owned supplier. Despite their smaller scale, they prioritised their production capacity, sourcing capabilities, and product development year-round to ensure consistent quality and variety.

The team at Mr. Consistent prides itself on its agile approach, allowing them to swiftly adapt to customer needs and industry trends. This flexibility has been evident in their continuous innovation in flavour and format over the past year.

The close partnership between Mr. Consistent and Endeavour has yielded outstanding outcomes, establishing them as the preferred premium cocktail mixer for customers.

With immense pride our judges awarded Mr. Consistent as the Small Supplier of the Year for 2023. Their achievements and contributions throughout the year had been truly inspiring, with a promising future ahead. Customers eagerly anticipate what Mr. Consistent will unveil next, and we share in their excitement.

2023 Winner Story

Campari

On-Premise Supplier of the Year

Underscoring their proactive support and strategic partnership within the ALH Hotel network, Campari has played a pivotal role. Driving brand activations, new product development, and footfall driving activities, they solidified their position as a key strategic partner.

Known for their accessibility and eagerness to understand and adapt to the needs of Endeavour, Campari has facilitated exciting and creative partnerships. Their efforts, particularly with the successful Aperol Spritz activations during the summer season, have significantly contributed to double-digit category growth.

Congratulations to the team at Campari. Their commitment to building strong and trusting relationships within ALH resulted in a seamless alignment on key objectives and mutual growth. This accolade celebrates their outstanding contributions and underscores their importance in the success of both businesses.

2023 Winner Story

Carlton & United Breweries Large Supplier of the Year

CUB has consistently demonstrated their dedication and commitment to helping drive the Beer category forward through customer lead innovation, increased efficiency, improved sustainability, and better customer experiences. They continually strive to strengthen the relationship for better collaboration and communication, that ultimately benefits our customers.

CUB had collaborated closely with Endeavour to identify and prioritise strategic growth opportunities. Together, they have spearheaded numerous initiatives, including Segmentation, Beer Reimagined, Fruity Beer, VB Solar, and the introduction of a new Craft sub-category through Aussie Wheat Ale.

Congratulations to CUB for their remarkable achievements and welldeserved recognition as Large Supplier of the Year. Their unwavering commitment to partnership, innovation, and delivering outstanding results has truly set them apart.