Meet our F24 Winners
Our logo is inspired by the imprint a bottle leaves on a surface. But the story of our imprint runs deeper than just a literal mark. It’s also the impression we leave on each other and our customers.
From this imprint the Endeavour Group Imprint Awards were created. To recognise those who best exemplify all that our imprint stands for and to celebrate the best in the business.
With over 600 nominations received from across the business, the judging panel had the difficult task of narrowing down the list and picking our finalists and winners. Every single nomination was filled with amazing stories about team members from across the business at all levels.
Each one showcased the imprint Endeavour team members are leaving on each other, our customers and the community.
On 24 July 2024, our finalists were flown in from around the country to gather at
Sydney’s Luna Park to celebrate their achievements and the incredible imprint they have made in our third year as Endeavour Group.
A night filled with recognition, reconnecting with each other, meeting new people and sharing incredible stories and experiences, it was truly a fantastic evening celebrating the best in the business.
We thank everyone for their participation and the wonderful nominations we received. We look forward to next year’s Imprint Awards.
Post the tragedy that occurred in Darwin last year, there was a need for new and innovative ways to keep our team and customers safe. Rachel pulled together a team of subject matter experts across functions within Format Teams and across the business, and led landing safety innovations (service window, safe haven and enclosed counter) in our stores. Rachel also coordinated the program of format work across the Northern Territory in quick response.
Rachel also led the process of acquiring government grants to support making our stores safer, which is well above and beyond the requirements of her role.
Rachel’s incredible leadership, empathy and dedication to supporting the operations and risk team was incredible.The incredible work she coordinated in the Northern Territory has undoubtedly kept our teams safer. It is now informing how we take these learnings and apply them across the country in the way that we renew and design our stores. What an incredible imprint this will have on our business for the future.
Gavin’s unwavering dedication to enhancing the customer experience has made a profound impact on our organisation, our customers and our community. His exemplary commitment to excellence and relentless pursuit of customer satisfaction truly exemplify the Endeavour Group values.
Throughout his tenure, Gavin has demonstrated an exceptional focus on delivering outstanding customer experiences. He consistently goes above and beyond to ensure that every interaction leaves a lasting positive impression on our customers, building strong relationships and fostering loyalty.
Gavin embodies the spirit of excellence and customer-centricity that defines the Customer and Guest Experience of the Year Award. His dedication, innovative mindset and exceptional leadership have left an indelible imprint on our organisation and our customers. It is with great pride and admiration that Gavin is nominated for this prestigious award, as he truly represents the epitome of excellence in customer experience.
Barbara, known to her locals as ‘Barb’, is a hospitality professional who values her customers and guests, takes prides in the role she plays and the venues she looks after. She is real and genuine. She values every customer that visits the venue and treats them with open arms, whether they are local or visiting from far. She is inclusive and makes everyone as comfortable as they can be.
She is very much customer focused and helps deliver a pub experience locals love to everyone that walks into her gaming room.
She goes above and beyond with every customer. If we have a first time guest, she makes them feel like a local. She puts the hotel and customers first. Barb’s inspires people and she connects to the community. She leads the way in the things she does, demonstrating our values to our teams, our customers and our communities.
Wilkinson
Lari consistently exemplifies excellence in guest experience across our restaurant, bar and gaming room. Amidst diverse customer preferences and high demands, Lari consistently rises to the occasion, ensuring each guest leaves with a positive impression.
His approach to fulfilling his duties reflects a combination of professionalism, attentiveness and genuine care for the patrons. In every interaction, he goes above and beyond mere service, striving to understand and anticipate each guest’s needs.
Recognising that every individual is unique, Lari tailors his approach accordingly, ensuring that everyone feels valued and appreciated.
Lari’s unwavering dedication to delivering exceptional customer and guest experiences has yielded remarkable results for our establishment. Guests consistently praise his professionalism, warmth and attention to detail, often citing their interactions with Lari as the highlight of their visit. As a result of his efforts, we have seen increased customer satisfaction scores, positive reviews and repeat business.
Lisa is the epitome of customer service. She has formed strong relationships with the community and transitory guests alike. We have received multiple calls from travellers looking to book into the motel or a table for dinner, coming back because of the experience provided by Lisa.
In March 2024 alone, Lisa generated over 35 five star Google reviews, and was mentioned by name in a considerable percentage of these. Lisa is the G.O.A.T of the 2-minute meal check, going out of her way to get to every table. And if there ever is an issue she makes sure it is fixed; no issue is to small or too silly.
Every day Lisa creates a more sociable future by bringing people together. She makes sure to get to know every new customer by name as quickly as possible, introduces new customers to our locals (for example asking regulars to adopt new players into their trivia teams), and creates connections between people.
Tandara has a community of local customers who support us in all charity events, events days and most other initiatives we undertake. Without Lisa, this community would not be as strong as it is and would not be growing at the rate that it is. Lisa’s actions have helped improve the venues revenue, reputation, contribution to community and staff satisfaction.
In 2024, our Hotels business brought to life its first fully integrated loyalty program into the market, pub+. The ALH support team worked together to bring this product to life, ensuring consistency of message with every touchpoint that our team and guest is going to engage with, right from launch.
pub+ is the end result of years worth of strategic alignment, planning and integration between ALH, eDX, Tech and many other group functions. The teams within this nomination have truly created an industry leading proposition for our hotel guests that not only adds value to every visit but also removes friction between our venues and guests to further elevate their experience at the pub.
pub+ presents a new way for our guests to interact with their favourite local. Our teams have created a fully integrated loyalty program that connects our network of venues, allowing our teams to further the creation of experiences that locals love. Our future state will allow us to to have direct relationships with our guests taking personalisation to a new level in the hope of creating lasting connection between our venues and guest.
Team Redbank Plains has created a very special customer-first culture, showing up every day with a team goal of making the day special for their locals.
They achieve this by creating in-store experiences where customers can try and learn about new and exciting products through team knowledge and storytelling.
The team achieves consistently high VOC results (93 Knowledge of Team, 97 Friendliness of Team, 73 Service Offered) and an amazing Google score of 4.6, with fantastic comments left by their customers.
This year, team Redbank Plains were also recognised in the Liquor Retailer Awards, becoming finalists and representing Queensland at the awards ceremony. On a mystery customer shop they scored 95%.
Dan Murphy’s Redbank Plains is a team of very special individuals with a common goal to celebrate their brand and contribute to their local community.
Matt and Mel were presented with an enormous opportunity to make Dan’s the centrepiece of the Melbourne Food and Wine Festival. Through extremely tight timelines and on top of BAU, they developed and executed the Dan’s Diner concept as a team of two.
Dan’s Diner hosted three sold-out dinners and hosted 500 diners daily. Passionate about delivering this project for our customers and brand, their positivity, enthusiasm and passion for the project and its objectives were felt by everyone that worked on the delivery of the Diner. Their attitude pushed the team through extremely difficult circumstances to successfully land the activation, which resulted in significantly progressing brand consideration with younger customer segments.
This team constantly display above and beyond help for customers, inside and outside of the store. The result is a store vibe that feels more like going to a mates for a catch up instead of a shop for a simple transaction.
The “think like a host, be like a friend” rings true in this team. Customers look forward to the Friday and Saturday tastings each week and team are always thinking on what the next tasting will be. Team take an active role in these tastings, even when the store manager is off sick, they will pick something and have tasters on.
In a small town setting where big companies are seen as taking business from the little guys, the work of the team in creating this relaxed fun environment means that, even though BWS is a “big company,” the store is viewed as the little local instead, which is worthy of recognition.
VOC results and comments are all in favour of the team and “Friendliness of Team” has not dropped below 98 in the last year.
When you step into Dan Murphy’s Wynnum West, you immediately feel the customer-first culture the team creates.
They work together to bring their passion for customer service to life, to not only deliver customer satisfaction, but an experience that locals love.
This world-class experience is created by every single team member having a passion for our products and shared with our customers through in store events, where customers have the opportunity to taste the products and learn something new by hearing about the story behind them.
Not only do the team receive great ongoing feedback through social media, Google (4.5 star rating) and in-store feedback, but VOC comments are fantastic and highlight the experience the team offer with outstanding metrics, resulting in Friendliness of Team at 97, Knowledge of Team at 93 and Service Offered sitting at 75, which is amazing feedback for the entire team.
The team are the heart of the store at Wynnum, and are all wonderful people who bring their authentic selves to work every day.
Belinda Seiler
Cara McDonough
Connor Costin
Finn Reilly
Hayden Scodellaro
Indy Singh
Jacob Keay
Joe-Ann Davies
Katie Partridge
Kellie Richardson
Kim Mason
Nigel Wesley
Riley Clifford
Rob Anderson
Ryan King
Terry Holt
who gave us the edge
In FY24, Dan Murphy’s set out to future proof the Wine category and appeal to our younger Mil Z customer through new product innovation. Spritzer’s or Trend Wine was slated to launch at the end of February in line with a group-wide product launch. The Great Value Vino 2024 was centered around driving mid-week at home drinking occasions with our heartland core customer.
By removing biases and focusing solely on the taste experience, “The Taste Test” allowed customers to discover exceptional Wines that suited their taste and budgets. This innovative approach not only elevated the customer tasting experience, but also reinforced Dan Murphy’s commitment to delivering outstanding value and quality in every sip, no matter the price point.
Langton’s partnered with Danny Younis on the sale of a portion of his private cellar. This required multiple engagements; discussing marketing, commission negotiation and modern Wine sales ethics. The secured cellar was worth $6M+ in value and would become the largest vendor auction within Langton’s and one of the largest in Australia.
With the assistance of the marketing team, a huge array of assets was produced and amplified including; a 288-page catalogue printed and distributed to key media and market agencies, as well as our most valuable Auction vendors and customers. The hype and excitement surrounding this overall campaign created a moment not only for Langtons but also for vendors and bidders alike. It has been since coined the term “Danny Younis treatment”, referenced and desired by other customers and vendors.
The UltraCon team undertook two crucial initiatives in FY24: Onboarding DoorDash across more than 900 BWS stores within a challenging 5-week timeframe, and upgrading our partnership with Uber. By successfully integrating DoorDash into our service offering and enhancing our partnership with Uber through the INCA platform, we’ve made significant strides in making BWS more accessible and convenient for customers to enjoy during their social moments.
These efforts align perfectly with our purpose by enabling customers to easily come together and enjoy our products, places and experiences. The seamless integration has resulted in a more reliable and efficient service, allowing customers to focus on what truly matters - enjoying each other’s company during those key occasions.
My Dan’s has evolved from a basic proposition to an offer-centric loyalty program accessed via the Dan Murphy’s app. In 2024, the team completed a refresh of the program and increased the emphasis on events and exclusive access on top of the already great Member Offers.
The program has grown from 2M members and approximately 30% of sales, to over 5M active members and nearly 90% of sales - consistently ranking it in the best and most loved membership programs in Australia, that’s been recognised industry wins like the Australian Loyalty Association Awards.
Sam was briefed at a very high level on an opportunity that may exist to partner with The Lotto Corp to further expand the convenience offer in a BWS store. Given this was something brand new to BWS (and Endeavour), Sam set off to understand how this could be brought to life with pace.
Dealing with a huge variety of senior stakeholders from areas of the business well outside of her comfort zone, Sam’s leadership, energy and ability to be an amazing team player brought together everyone from legal, risk and PR, through to people, ops, strategy and technology.
Through the engagement of all these business units, Sam developed a strong collaboration across all of these business units to ensure everyone had visibility of each others work streams and created an environment where we had the ability to support, influence and engage other business units to enable the right outcome for the first proof of concept stores for Lotto in BWS.
Without Sam’s tenacity and focus on the customer outcome the project would have not landed as quickly and successful as it has. Sam has brought people together across the organisation, fostering a sense of camaraderie and social interaction among team members and customers.
In light of the tragedy that took place in Darwin last year, there was a need to look for new and innovative ways to keep our team safe. The Format Design and Format Build teams began designing (from scratch!) an enclosed counter and service window for BWS Airport Tavern in the Northern Territory. These assets are the first of their kind in BWS, and pave the way for new and innovative ways we can serve our communities while keeping our teams and customers safe from harm.
These special items pave the way for innovative ways we look to service our communities and keep our team out of harm’s way. The collaboration, team spirit and open communication was the key to their success and the way they have left a positive imprint on not only the BWS Airport Tavern store, but the entire NT team.
Tim and Rob from the Fine Wine team were responsible for introducing and nurturing Zonzo Estate Zoncello Limoncello Spritz within the business. Landing as part of the Sparkling Range review, Zoncello went on an exponential growth curve to sell >$500k in Christmas week and now over $4M since launch.
This is a fantastic example of partnering with a small supplier, taking them on the journey of what innovation can do, bringing it into the business, bringing it to life with our store teams and for our customers and then working on what’s next to sustain the growth. Huge congratulations to the Fine Wine team and the Zonzo team on this partnership.
The Raven Hotel has done an amazing job with their sustainability initiative having all of their bar prep off-cuts (limes, lemon, cucumbers, berries, etc.) collected by Milton Rum, a local distiller. It is then distilled into an Aperitif, which comes back to the venue as “Dirty Bird”.
The Raven Hotel made contact with Milton Rum and they brainstormed the best way to reduce food waste and create a premium product for their customers.
Reducing in-venue waste with this transferrable programme hits home on our values of we’re real, inclusive and responsible.
Click here to watch a video about the Dirty Bird spirit!
Advanced Analytics (AA) and the Hotels team worked together to build an AI tool that optimises the Electronic Gaming Machines (EGM) range in each of our hotel venues. This superpowers our ability to change machines in our venues to respond to changing customer needs and behaviours, and increasing gaming revenue for our business.
The results have been phenomenal and surpassed all expectations in terms of performance. In the first year so far we have generated an extra $10M of profit for hotels in a period of declines in gaming. This also shows that customers like the changes as they’re spending more on the machines we’ve changed compared to older games.
A cross-functional team was formed and tasked with innovating and redesigning our office spaces. The objective was to cultivate an environment conducive to collaboration, creativity, socialisation and productivity, aligning with our organisation’s values. The innovative efforts of the team resulted in a transformed office spaces that exceeded expectations. The team’s innovative approach to office design directly contributes to our purpose of “creating a more sociable future together” by fostering collaboration, creativity and a sense of community within the workplace.
This team has been working together for over two years to bring to life an innovative new format for the Wine category. There have been numerous obstacles along the way that have required patience, tenacity and creativity to solve. Over the last 12 months based on customer learnings, the Bagnums range been refreshed and expanded to over 20 Wines.
The results of the new range across both Pinnacle and some major supplier partner brands has been outstanding, with the format consistently delivering growth to the dormant Cask segment, and sales now representing 50% of the established 2L Cask format.
The format has many benefits across sociability and sustainability: convenience, shareability, moderation, value and sustainability.
Bagnums are perfect for taking Wine to festivals, picnics and on camping tripsthey’re budget-friendly, larger format, easy to store and you don’t have to worry about glass or bulky packaging. Wine in a Bagnum lasts for 30 days after it’s opened, so you can drink it over a month without worrying about freshness.
Those who are an inspiration to us all
Nick Hall
Nick is one of those “quiet achievers”, who turns up every day as his authentic self and brings the best out of those around him - whether he is supporting a leader in the ALH Hotels with a complex people matter or partnering with Team Services ER specialists to negotiate an outcome, he brings his best day in and day out.
We often call Nick the G.O.A.T of the people team, he is real, always being true to himself and with Nick, you know it is authenticity all the way. He is responsible, if Nick says he will do something, he does, and he will have your back every step of the way to get the best outcome for the business and for the team. And of course, he is inclusive. Being part of the People team, Nick fosters spaces of inclusion, welcome and safety daily for everyone to participate and be involved. Nick has shown great leadership, spirit and passion for the job.
Kelly Kyle Kelly joined the Endeavour Group Safety team on a six-week secondment to manage an increasing number of workers’ compensation claims at BWS. Kelly’s operational expertise was crucial in addressing the challenges posed by rising claims, highlighting her role as a vital conduit between our leaders and support functions such as rehabilitation providers, all while upholding our values.
Her influence has significantly extended beyond immediate safety improvements, fostering a culture of care and responsibility across the company. Her efforts led to a significant slow down in the number of rising claims, markedly improving the efficiency and assistance of the claims management process.
Christian Alonzo
Christian leads the Innovation & Standards Function within the Endeavour Design team across Dan Murphy’s and BWS, creating new concepts and initiatives to meet the needs of our team and customers, ensuring they are delivered in a sustainable and cost efficient way. Christian’s imprint is across our fleet having led and delivered Dan’s 2.0, Dan’s Zero % pop up, Dan’s Lane Cove Cellar, Dan’s Martin Place Cellar, BWS 4.0 delivery, BWS Safety NT and many initiatives across the brands.
Christian contributes to the group purpose in what he delivers, but more importantly, the way in which he delivers. He is pivotal to the positive team culture, being welcoming of everyone’s unique personalities. His interest and care in the team around him is authentic, and his motivations are purely to do better and bring joy. Christian epitomises ‘working with spirit’.
Woolooware is our new store in a prime Sydney location under the Cronulla Sharks Stadium. The original open date changed a number of times at short notice. Mark showed great leadership and care throughout the store’s journey to ensure his team felt connected and secured shifts in nearby stores, leading them through the journey together and instilling resilience, spirit, perseverance and character.
The team has since gained 91 VOC results, with Offered Service at 89, My Dan’s scan rate of 85.6% and 716 My Dan’s registrations in the half-year to date.
Darryl Brecknell
Darryl has spent 25 years living Endeavour’s values of responsibility by doing the right thing by our customers and team. In Asset Protection, Darryl has driven multiple projects with the sole purpose of creating a safer working environment in our stores and venues. This work has involved:
- Playing a significant role over the years in rolling out spirits cabinets, upgraded CCTV, security guard management, cash/safe management and RTD door locks.
- Providing tireless support to the business during COVID-19 lockdowns, to ensure that teams in store were provided the support they needed in challenging circumstances.
- Championing Endeavour’s cause with industry associations, Governments and Police to bring greater attention to retail crime, in an effort to apprehend repeat offenders more quickly, give it the greater priority that it requires, and improving information sharing.
Darryl genuinely cares about the people he works with and the broader community. His unrelenting focus on safety, how to make things better along with his professional manner is admirable. Darryl is well respected by not only within Endeavour but also external stakeholders he deals with on a daily basis, maintaining and protecting Endeavour’s reputation. He truly is a brand ambassador for Endeavour.
Suman Rayamajhi
Suman embodies the epitome of excellence in hospitality, demonstrating exceptional leadership and dedication in their multifaceted role as a venue manager. With a keen eye for detail and a passion for ensuring the smooth operation of the establishment, Suman excels in every aspect of their responsibilities. From meticulously managing staff to maintaining a high standard of customer service that leaves patrons satisfied and eager to return, Suman goes above and beyond to create a welcoming and enjoyable atmosphere.
With an illustrious career defined by passion, perseverance and a relentless pursuit of perfection, Suman exemplifies the very essence of hospitality leadership, making him a deserving candidate for Endeavour Spirit Award.
Mike consistently strives to bring the BWS experience to life through his area for our customers. He is an enthusiastic and supportive participant in our Connected Community program, and strives to find ways to unite his team to achieve a common goal.
Mike partners with others across the business to achieve continuous improvement for team, customers, suppliers and the business. He is constantly striving for better in himself and others and displays the endeavour values of always leaving a positive impact to inspire change.
Mike has made a significant contribution to our Customer Experience Creators community, and continuously supports his team and state to collaborate on bringing the best positive BWS experience to our customers.
Corrie Pisiris
Corrie is the personification of team spirit and collaboration, having a positive impact and inspiring others in every interaction. Corrie took on the role of One Team Retail Lead alongside her “day job” within Team Services, juggling both roles and their various demands with unmatched calmness and professionalism. Corrie understands what “striving for better” looks like, and supports those around her to strive for better, and be their best, by creating platforms for success.
Corrie understands that team culture and workplace teamwork, looks like a space where people can perform at their best by enjoying how and where they work. She is key in bringing our team and others together in a fun and social way, and constantly adopts inclusive ways of working.
Margaret was seconded into the Beer and Cider team and promoted into the role of Assistant Category Manager, specifically catering to the Pinnacle portfolio. She quickly garnered praise from both suppliers and team members by maintaining strong supplier relationships and listening to the Voice of the Supplier. Margaret’s impact is felt not only in her immediate surroundings, but also in the lasting impression she leaves on those she interacts with, making her exceptionally deserving of this nomination.
Her transition into the Beer and Cider team and expansion of responsibilities demonstrate her commitment to our purpose.
Responsibility for inventory sits across many areas of the Endeavour Group - from the Pinnacle team, the Merchandise team, Replenishment, Finance and the Brands Ops teams. Following the supply chain challenges associated with COVID-19 (particularly on delayed indent stock) and with rapid inflation and high interest rates, the Group has faced high inventory levels which has weighed down on our working capital number.
A working group was spun together to address this issue and the person identified to lead this group was Gourie. The problem was business critical, and so Gourie had the task of first bringing the right people together and then working to identify where the issues lied, before prioritising the effort to address them.
The way the Gourie was able to first of all establish transparency of our inventory position, and then drive the working group to focus on the initiatives to deliver the outcome was amazing.
The outcomes have been fantastic as we have seen inventory levels in all areas (goods in transit and indent, DC local and stores) have come down dramatically.
There could not be a better example of the “we’re team players” ways of working than this one. Gourie got together the right people, developed their understanding and aligned them behind the group purpose.
Storme shares passion and knowledge with her team, customers and community. Creating unforgettable moments, she leads a team that celebrates success and shares learnings.
Her contributions align with our purpose by fostering team collaboration, community engagement and personal growth. She creates memorable experiences, promotes inclusivity to create a more connected and supportive environment.
Storme has left a lasting imprint by fostering continuous improvement and community connection. Through her involvement with local charity organisations, she has elevated guest experiences, boosted team morale and contributed positively to both internal and external communities.
Leaders like Lisa might only come around once in a career, if you’re lucky. Famous for the words ‘here if you need,’ never are they used as a throwaway statement recounted from her days on the netball courts; indeed, she is always there if you need.
We don’t think there are too many who haven’t met Lisa and benefited from her leadership. Lisa’s leadership promotes a welcoming and inclusive environment that embraces open communication, encompassing triumphs and challenges. Her passion for internal communications is evident as she leads with integrity, cultivating a space where ideas are encouraged and vulnerabilities are met with genuine empathy and consideration.
She leaves a positive imprint on our entire business through her actions and interactions. Her leadership style promotes inclusivity, collaboration and a shared commitment to our purpose, making her an exemplary role model for aspiring leaders.
Megan Dombroski leads the way for all team members across Dan Murphy’s Queensland with her passion for the success of every team member and store that she leads.
This year, Megan stepped out of her comfort zone from an already successful established store in Hamilton that she had worked so hard to create, to build another store and team from scratch and successfully launch our new Dan Murphy’s Bulimba store into the community.
Megan is caring, kind, patient, passionate and is best described by her positivity that she brings to every single person that she comes into contact with. She is the kind of leader that you walk away from learning something new about yourself, feeling great about yourself or, just simply put, better for the experience of interacting with her.
Fernando has emerged as a standout Area Category Manager (ACM) within our Beer and Cider team. His unwavering commitment, dedication and team-first approach have elevated the Beer and Cider team and our business outcomes.
Fernando leads by example, fostering a collaborative, team-oriented culture within the team. His dedication to cultivating a positive work environment is pivotal to our dynamic team chemistry. His leadership in developing and training promotional specialists has a lasting impact on our team and leaves a legacy of inclusivity, teamwork and a spirit of continuous improvement.
Toby Morrissey is an area manager for Dan Murphy’s NSW and looks after the area 2 group, which covers most of Sydney metro.
Toby continuously strives for better ways of working and innovative ways to achieve results for himself and his team.
Toby has worked hard to create an environment that allows his leaders to take calculated risks, to innovate and collaborate to achieve business strategy and customer outcomes. Toby never takes the same approach twice in solving a problem and looks for ways to keep improving his team’s ways of working.
Toby is a mindful leader and deeply cares about those that he leads. In any business tragic things pop up, but it takes a certain kind of leader to be able to genuinely support their team.
Mentorship is a passion of his and much of it is done on his own time. Toby mentors our future leaders, whether it’s an Assistant Store Manager wanting to be the next store manager, a duty manager just wanting to be a better leader or a store manager searching for their next role. Toby knows that the success of his team only makes it stronger and succession planning makes for a more stable business.
The Proud Committee Leadership group and Pillar Leads are an excellent example of a group of individuals coming together to unite the LGBTQ+ Community at Endeavour and bring them together to celebrate their Authentic Selves.
Throughout the last 12 months the group has proactively engaged with the wider community, hosting a plethora of events across the nation. These events promote inclusivity and are open to all team, helping bridge the divide between the LGBTQ+ community with the wider community. The Proud Committee was instrumental in their work to achieve Bronze Tier status as part of our 2023 Australian Workplace Equality Index (AWEI) submission and already the groundwork is underway to work towards achieving Silver.
As a group they have Spirit, zest and drive to do better, be better and include all in the community.
As Campaign Lead in the BWS Marketing team, Shireen has evolved the 2024 BWYASSS campaign to a new level, which focuses on inclusion of regional LGBTQ+ communities through targeted store rebrands along with a digital campaign.
This year, BWS shone a spotlight on the incredible individuals from these communities, acknowledging and celebrating their often underrepresented stories. In collaboration with Pedestrian Group, BWYASSS is embarking on a special campaign: an interactive map that not only highlights our BWYASSS stores but also showcases LGBTQ+friendly venues, pride events, and the stories of four remarkable members of the LGBTQ+ community and their towns.
Shireen was incredibly focused on building a campaign that heroes the voices of LGBTQ+ people and worked closely with our internal Proud network for guidance & feedback. The approach taken to the store rebrands was very considered and thoughtful with regards to the impact of our team and community. Shireen took the time to deeply understand the challenges that LGBTQ+ people face in remote Australia and is passionate about BWS leaving a positive imprint on the communities in which they operate.
Claire Green continues to leave a huge imprint on Endeavour for Diversity and Inclusion, with her passion for ensuring every team member in our business feels like they have a place to belong and to actually feel like they can bring their authentic self to everything they do.
Claire often says Diversity is a fact, Inclusion is an Act and these are the words and her own personal values that she lives by every single day, which leaves a lasting impact on every single person Claire comes into contact with.
Claire is a driving force in International Women’s Day, International Men’s Day, Wear it Purple Day, R U OK Day, Movember and many other events that celebrate all of our Team across Endeavour. This is Claire’s passion, and with her driving these important events, our Team learn how to appreciate and celebrate each others differences, and empower us all to connect as one special Team.
I wish to nominate Kristy Tonks for the Spirit award because of how she managers, motivates, energies and encourages personal growth within her Store Managers. Kristy see diversity within her team as a strength and encourages the whole cohort of managers to work together and to lean on each others strengths. This has built such a strong area 3 QLD group. There is a great sense of friendships, understanding, humour and willingness to reach out to other managers.
Kristy has encouraged this growth and intercommunication and in the last year I’ve seen the ASM coming together more too. It has a ripple down effect that Kirsty has started and it will only grow stronger.
Simply through being a genuine, caring person and leader, who does a brilliant job of balancing the fine line between personal and professional. Kristy has created the most incredible area group where everyone has the opportunity to turn up to work, to feel included and genuinely valued, and where the team feel as though they belong.
Mitch Russell is a BWS Area Manager and is probably most recognisable for his contribution as part of the reconciliation working group, however this is intertwined in the way he leads his team day to day.
One of the ways that Mitch has demonstrated his leadership in bringing Aboriginal culture and policy and process at BWS is the way he is able to articulate the impact cultural events have on First Nations team members. Mitch’s ability to be vulnerable and give feedback on things that can make you feel uncomfortable is so important to the reconciliation work that Endeavour is doing.
In every interaction that you have with Mitch it is clear to see the way he leads as a Worimi man. As an ally and leader, he endeavours to leave a positive imprint on those around him. Whether it is in his leadership in his-day-today role or his leadership to bring those on the reconciliation journey, he is humble in his approach and is able to connect with people, sparking a reconciliation journey for them.
Supporting positive change
A couple of years ago, Greg Anderson learned about an underprivileged school in the Upper Yarra region who had a 1 acre of Pinot Noir grapes planted at the back of the school. They were trying to get a program up and running where they could teach the kids about the end-to-end process of grape growing through winemaking and sales to expose the kids to one of the biggest employment industries in their region and open them up to job opportunities post-school.
With Wine being a huge employment opportunity in the area, it was important to give the students practical experience to help their post school transition.
The team has been super engaged with providing expertise and support across multiple areas, and have supported the school in making this an ongoing stable program that is self funding from grape sales at a fair price, to donating the profits of the wine sales in our stores back to the school to ensure longevity of the program.
After securing a partnership agreement with Aussie indie rock legends, Lime Cordiale, the Pinnacle Beer team starting ideating around what attributes our new Endeavour Owned Beer should have. Thinking deeply around our values and unmet customer needs within the category, we landed on the idea of creating Australia’s first Climate Active Accredited Carbon Neutral Beer.
Over the following 18 months, the team partnered with multiple internal and external stakeholders to measure, reduce, offset and certify our Carbon Neutral claim.
By delivering not only a Carbon Neutral, but Climate Active accredited Carbon Neutral beverage product, Pinnacle Beer has set the benchmark for the industry in this space. This is a tremendous example of how by working as a team, and bringing the right people and perspectives together, we can truly deliver on our values around responsibility and deliver a lasting, positive imprint on our customers and environment.
Luke Thompson stands out as an exemplary candidate for this prestigious award, embodying the values of responsibility and community leadership through his dedicated efforts.
Luke’s commitment to community engagement and support is unparalleled. From organising festive Christmas events to sponsoring local sports clubs and championing charitable causes, he has consistently made a profound impact on the lives of those around him.
Luke epitomises the essence of a responsible and community champion through his unwavering dedication and profound impact on enriching the lives of those around him. His exceptional contributions to various community initiatives and charitable endeavors make him a standout candidate for this esteemed recognition.
Luke’s extensive support for various charitable organizations reflects his deep compassion and commitment to social causes.
Every Thursday morning (during the school term), two Chapel Hill team members attend Hackney East Primary School to prepare and serve breakfast for up to 20 children.
This is part of the Kickstart for Kids volunteer program and the team has been participating in this wonderful initiative for the past 2 years.
In addition to preparing and serving the children breakfast, the team also engages in conversations with the students to hopefully provide an enjoyable and positive environment for the start to their school day.
The volunteer program contributes to the wellbeing of the local community benefits the children who are starting their day off with a meal aswell as their families, particularly with the current cost of living pressures. The number of children attending has increased over the past 12 months. It is a great example of a team working together to support the local community as well as ensuring humility whilst embracing the Endeavour values and purpose.
When you think of pubs in Australia, you think of community. Within that community are many people and organisations that rely on the support of others and the support of businesses to help grow or to help out. Shane Berger is that guy that works tirelessly within his pub to ensure his community is looked after, and is the publican to be forever putting his hand up to assist any club, individual or organisation.
Shane works with and within several community groups, whether it be in the way of sponsoring the club, organising events, organising and donating meat trays, being involved in the club’s activities or organising team members to support off-site for one of the groups.
Being heavily involved in its community, the Coolum Beach Hotel is in its natural element and is the place that loyal clubs and groups turn to for special occasions, celebrations and end of year parties and luncheons. Building the community relationships is a satisfying experience and the venue looks to the future to continue the growth within the region. Shane has done a lot of work to build these relationships and has impacted the Coolum community in countless ways.
As well as receiving two nominations for The Mario Volpe Leading the Way Award, Storme is the winner of our Creating a More Sociable Future Together Award. This speaks to her exceptional commitment to living our values.
As a leader, Storm is a driving force, sharing passion and knowledge with her people, customers, and community. By creating unforgettable moments, she leads a team that celebrates success and shares learnings.
Her contributions align with our purpose by fostering collaboration, community engagement and personal growth.
She creates memorable experiences, promoting inclusivity and a more connected, supportive environment.
Storme has left a lasting imprint by fostering continuous improvement and community connection. Through her involvement with local charity organisations, she has elevated guest experiences, boosted team morale and contributed positively to both internal and external communities.
Receiving 134 votes, the pub+ ALH Support Team and EDX were the clear winners of this year’s People’s Choice Award. Originally nominated in the Customer & Guest Experience category, this recognition is well deserved.
In 2024, our Hotels business brought to life its first fully integrated loyalty program into the market: pub+. The ALH support team worked together to bring this product to life, ensuring consistency of message with every touchpoint that our team and guest is going to engage with, right from launch.
pub+ is the result of years’ worth of strategic alignment, planning and integration between ALH, eDX, Tech and many other group functions.
The teams within this nomination have truly created an industry leading proposition for our hotel guests that not only adds value to every visit but also removes friction between our venues and guests to further elevate their experience at the pub.
pub+ presents a new way for our guests to interact with their favourite local. Our teams have created a fully integrated loyalty program that connects our network of venues, allowing our teams to further the creation of experiences that locals love. Our future state will allow us to have direct relationships with our guests, taking personalisation to a new level in the hope of creating lasting connections to venues.
