Text Text
Christian Vรถlkers, founder of Engel & Vรถlkers
Want to launch your career as a successful real estate adviser? We’ll provide you with everything you need to do so!
We are delighted to welcome you, as a successful entrepreneurial personality, to the world of Engel & Völkers! So that you can get started as quickly as possible in your work as a real estate adviser and generate sustainable results, we offer a comprehensive all-inclusive package of training measures, tools and services. This package will ensure you are well-connected, always up to date and perfectly set up to boost turnover, right from day one! Our innovative IT platform, for example, gives you access to numerous tools and apps that will support you in your work as a real estate adviser at every stage of the marketing process. In addition, you can also create your own high-profile website in line with CI guidelines thanks to our extensive digital support, enabling you to have an optimal impact in the online world, too. And finally, we also offer a range of options in terms of advertising and marketing to help you boost your presence professionally in your regional sub-market and help you appeal to your target group of potential buyers and sellers. This booklet provides an overview of the main tools and services, also giving you an impression of our unique system that serves one goal above all else: to help you attain maximum success as a real estate adviser in the shortest time possible!
Best wishes,
Christian Völkers, CEO/President
Sven Odia, CEO
Introduction
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reasons why you can only win as a real estate adviser with us. Our professional IT and system tools ensure maximum business success – for unlimited turnover results in turnover.
11 Well-connected – IT and system tools Page 8
22 Online profile – Web and social media Page 30
3 3 Exceptional presentation – Multimedia tools Page 50
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5 5
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Well-known – Offline support
Up to date – Communication
Prestigious – Merchandising
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1 IT and system tools
E&V World GO!3 Gmail E&V life Online learning Print Shop Help desk Google Farming app E&V Insight app E&V Air app
1 IT and system tools
The innovative E&V World platform Your direct access to all tools with just a single login Making it easy to get going! Our E&V World IT platform offers you everything you need to get going quickly and flexibly at any time – right from day one. With just a single login, you can access all the tools you need by clicking on the relevant icons on the dashboard. In addition, it also features regular personal updates, for example, with regard to current visits and leads on your own Engel & Völkers real estate adviser website (which you can set up yourself easily – for more information, see page 33). Maximum convenience for your daily business!
Access to all IT and system tools with just a single login function Easy to use thanks to clear dashboard layout Access from any computer, laptop, tablet or smartphone
User interface for the E&V World dashboard
E&V World
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1 IT and system tools
Our Global Office program Your CRM tool for flexible, convenient business operations Our company’s internal system-compliant real estate agent software Global Office – the current version of which is called GO!3 and supplements the condensed GO! mobile app – enables you to work conveniently from any location, at any time. This means you can manage and evaluate your customer and property data, plan viewings and keep an overview of the marketing status of your properties and property referrals at all times – for customer relationship management at its best.
CRM tool for smooth business operations Clear overview for managing customer and property data Can also be used in a mobile setting with the GO! mobile app
User interface for GO!3
GO!3
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1 IT and system tools
Gmail data storage/webmail service Your global data management and communication program Gmail offers you various communication options from e-mail to video chat, various calendar and data management options, as well as the opportunity to share data and documents – meaning you can authorise others to access a file you have created and enable them to edit it, for example, or vice versa. To do this, you log into E&V World using your single sign-on and then you will be able to make full use of all Gmail functions and options via your laptop, smartphone or tablet – with maximum security and flexibility.
Numerous communication and data management options Maximum flexibility and ease of use Access from any computer, laptop, tablet or smartphone
Gmail inbox
Smartphone view
Gmail
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1 IT and system tools
Our company intranet E&V life Access to all information, documents and colleagues Your personal log-in takes you directly to the E&V life system, our globally accessible intranet. It provides you with comprehensive expertise on marketing and real estate and offers a wide range of services and information on all areas of business, supplemented with useful files and forms for download. In addition, we will also keep you up to date here with regard to news and events, seminars or training programmes run by our Academy, as well as exclusive offers from our partners.
Extensive database with information about the Engel & Vรถlkers system and all areas of business, as well as numerous services Direct link to the Engel & Vรถlkers network Access from any computer, laptop, tablet or smartphone
E&V life profile display
E&V life
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1 IT and system tools
Online learning and webinars Practical training from your computer or your tablet Engel & Völkers webinars – short training sessions that take place live via a Web chat – offer you the chance of learning about property, IT or marketing from the convenience of your workplace. Participating via a link to an online meeting, you can view the trainer’s monitor and follow the steps as they are implemented. A headset or parallel telephone conference enables the trainer to guide you through the seminar and answer your questions directly. A modern training method that is flexible, excellent value and personalised.
Compact, great-value online training sessions on a variety of topics Training with individual support from anywhere in the world Cost-efficient participation via headset or telephone conferencing
User interface for online training
Online learning
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1 IT and system tools
The Engel & Völkers Print Shop Your platform for creating your own print products This Web-to-print platform enables you to create your own corporate stationery, property descriptions and marketing materials easily with just a few clicks. The standardised, CIcompliant templates will guarantee a consistent Engel & Völkers brand appearance. Once you have finished designing your document, you can send the print-ready file straight to your local printing shop. Ready-to-buy products such as image/service brochures or envelopes can be bought directly from the Print Shop.
Web-based platform enabling you to create your own standardised print materials – from corporate stationery to property ads Free and easy to use with numerous CI-compliant templates Easy ordering with various ready-to-buy products
Creating a property ad
Print Shop
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1 IT and system tools
Our IT help desk Your service hotline for technical support Do you have questions about or problems with software or hardware? Then call or e-mail the Engel & Vรถlkers help desk: here, expert specialists will deal with your enquiry in person and make sure that it is processed quickly and professionally, recording it in a ticket system (an established issue-tracking system widely used in the IT industry). By managing all enquiries, the appropriate solution can be found quickly by drawing on service and error histories, as well as a comprehensive knowledge database.
Fast and professional processing of IT-related enquiries by phone or e-mail Personal support from our IT specialists Remote troubleshooting and life support system for more complex issues
Help desk
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1 IT and system tools
The Google Farming app Your tool for preparing your own exclusive sub-market As an Engel & Völkers real estate adviser, you have your own regional “farming area”. The Google Farming app can help you keep an effective overview of the targeted distribution of mailings, flyers and letters to residents for property owners (for which we offer numerous templates that you can personalise). The app means you always have a clear picture of the scheduling and distribution status of your marketing tools within your farming area.
Mobile app to improve clarity across your defined farming area and the distribution status of your marketing tools Overview of marketing promotion phases and streets Lists and analysis of various activities
Display of zones in your farming area
Google Farming app
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1 IT and system tools
The E&V Insight app Your acquisition tool with mobile access to our corporate world With your mobile E&V Insight app, you have all the information and products at your fingertips that you need for the acquisition of your properties – even offline. This means that you have access to the entire Engel & Völkers system and network from anywhere, including to marketing tools, image films, real estate agent contracts and more. The ideal tool to enable you to display the range of services offered by Engel & Völkers even when you are on the go, thus persuading potential customers of your professionalism and expertise – ideally right at the point when you are about to conclude a contract.
Flexible access to company information, various Engel & Völkers services, marketing tools and real estate agent contracts Modern look, easy to use Ideal tool for the acquisition of new customers, regardless of location
Image video in the Insight app
E&V Insight app
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1 IT and system tools
The E&V Air app Your mobile access to the world of Engel & Vรถlkers Aviation With the mobile E&V Air app, you can log into the Engel & Vรถlkers Aviation world easily via your tablet or smartphone from anywhere in the world. Engel & Vรถlkers Aviation is our new company division devoted to the chartering and sale of private jets. With the app, you have access to the most important information from anywhere. You can charter a jet easily and quickly, arrange appointments online, determine the point of departure and arrival and the size of the jet. A personalised service is available on board that is tailored to the needs of your customer.
Quick and easy chartering of a private jet Personalised itinerary, tailored to the needs of your customer Mobile access from any tablet or smartphone
E&V Aviation microsite
E&V Air app
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Web and social media
Web CMS Campaign pages Social media Content marketing database Google Analytics Newsletter Banner designer SEM ¡ SEO ¡ SEA Display advertising
2 Web and social media
The innovative Web CMS Create your very own website both quickly and easily The Engel & Vรถlkers content management system offers you the option of creating your own, professional and CI-compliant website with very little effort for the highly efficient advertising of your properties and services. E&V World enables you to log in to the Web CMS easily so that you can use the on-site editor to gradually integrate the texts and images you want. Images can either be selected from our database or you can upload your own.
Easy to create and update your own website in just a few steps Use Engel & Vรถlkers content, global campaigns and promotions Integrated sales tools such as widgets, newsletters and the best offers
On-site editor in the Web CMS
Web CMS
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2 Web and social media
Seasonal campaign pages Boost your image with centrally managed promotions To optimise your online presence, integrate one of our centrally managed topics, campaigns or promotions. Engel & VÜlkers will continually provide updated themed microsites, which you can use for your digital business. To do this, simply use our Web CMS tool (see previous page) to position the relevant widget image on your website and link it to the respective landing page. The result: added value for your profile’s image – with very little effort.
Easy integration of centrally controlled topics into your own website with the aid of our Web CMS Links to landing pages via topic-related widget images Upgrade your website in a personalised way
Luxury Property Show Event microsite
Campaign microsite for the Immoscout brand award
Campaign pages
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2 Web and social media
Our social media support Lead generation via Facebook, Twitter, etc. In addition to your website, you should also maintain a presence on major social media channels – after all, they are continuing to increase in importance, particularly when it comes to image building, generating leads and, subsequently, increasing turnover. We would be happy to help you set up a Facebook profile and post content on Facebook and Twitter by providing a wide range of image and text content on a variety of topics via our content marketing database (see the next page for more information).
Increase your accessibility to interested parties by a factor of millions with a profile and active content posting on social media channels Link directly to your website or property descriptions Additional lead generation via viral marketing
Business page on Twitter
Social media
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2 Web and social media
Our content marketing database Editorial content for an increase in visits and leads With the targeted use of editorial content instead of advertising (texts, images, videos or audio), you can significantly increase the amount of traffic to your online profile. Tying this in with property information can also generate leads more effectively. You can use the content marketing database, for example, to select, edit and publish elements (automatically or timed in accordance with your wishes) for your blog articles on various channels. The content is currently offered centrally in four languages (German, English, Italian and Spanish).
Up-to-date, editorial topics that can be linked with property descriptions Increased traffic, improved search engine ranking Optimised lead generation via all digital distribution channels
Overview of the content marketing database
Content marketing database
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2 Web and social media
Reporting with Google Analytics The tool for measuring the success of your website in detail As soon as your website is online and features attractive content from a user perspective, you have the opportunity to measure your success and the effects of your digital activities using Google Analytics. How many visits were there within a specific period? How many leads were generated by which blog articles? How is your website used, and which areas, items or properties generate the most clicks? Google Analytics helps you to design your website in a target-group-specific and topic-appropriate way, and to adapt it to user behaviour.
Detailed overview of user behaviour on your website Measurement of success and efficiency of site and content Transparent analyses as a basis for optimisations
Business page
Google Analytics
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2 Web and social media
The ideal newsletter tool Efficiently boost customer acquisition If properly prepared, a newsletter is a tried-and-tested and efficient instrument for acquiring new customers and boosting customer loyalty for you as a real estate adviser. Use this tool to inform your customers via e-mail about the latest properties or other topics. The newsletter template is already filled in by our headquarters with an interesting article and sent out automatically, enabling you to keep your customers up to date regularly in a topicrelevant way and with minimum effort or cost.
Direct appeal to potential and existing customers with a high conversion rate Simple user interface, cost-effective implementation Flexible and individually managed; success reporting possible
User interface for the newsletter tool
Newsletter
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2 Web and social media
The flexible banner designer Tool for designing your individual online banner The more eye-catching alternative to static image/text ads are animated online banners that are perceived much more readily as a result of the movement on the website, enabling you to appeal to users in an interactive way. With the aid of our banner designer tool, you can design your own with ease. Select the right format for the space available from a range of standard formats and fill it with text and image elements as you wish, not forgetting your contact details and an attention-grabbing “call-toaction� button.
Personalised design of online banners Large selection of standard formats and central banner motifs Can be used on property websites and other websites
User interface for the banner designer tool
Banner designer
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2 Web and social media
SEM · SEO · SEA Optimise your search engine performance SEM (search engine marketing) comprises all marketing activities that aim to increase rankings from search results online. This includes SEO (search engine optimisation) and SEA (search engine advertising) measures. In line with the Engel & Völkers website, we offer you an extensive range of technical and content optimisation for your real estate adviser website in order to boost rankings. Thanks to our partnership with Google, you also have the option of achieving higher lead targets with advertising packages ordered separately at cost.
Access to search-engine-relevant content SEO check and text generation Optional advertising packages (Google AdWords)
SEO-optimised text for your website
SEM · SEO · SEA
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2 Web and social media
Targeted display advertising Your banner advertising on relevant third-party sites In order to boost your profile as an Engel & Vรถlkers real estate adviser online, or draw attention to specific properties or topics, you can position your own online banner on high-traffic portals. The options range from booking a banner on a property website or daily newspaper page to automatically broadcasting ad campaigns via programmatic media buying. In addition, you can benefit from attractive rebates with bundled bookings.
Use well-known, high-traffic external sites as advertising space Boost your online profile to its maximum Can be managed on an individual or automatic basis
Banner positioning on various third-party sites
Display advertising
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Multimedia tools
Property video tool Market report video Real estate adviser video Shop video E&V Channel 24 Shop TV
3 Multimedia tools
The E&V property video tool Bring property descriptions to life with animated images Animated images generate more attention, more quickly, than static combinations of text and images. Draw on this and use our video tool to create your own slide shows, which can be adapted to include music, effects, superimposed text or specific requirements as needed. The videos can be broadcast via various channels (website, newsletter, online property description, social media) and will boost your profile within your market or among the specific target group for a particular property.
More memorable and more versatile property advertising Strong presence with broadcasting on various digital channels Stronger lead generation with higher share rates online
User interface for property video tool
Property video tool
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3 Multimedia tools
The E&V market report video Video presentation of local market information A market report analyses regional locations and their infrastructure, provides details of current and projected property prices and the prospective evolution of the market. In addition to classic print copies, you can also present facts and figures about your market to your customers using our video tool. This helps to underline your expertise and credibility, increase your profile and build up a relationship with your customers as an expert in real estate who knows his or her region in detail.
Increased reach thanks to interactive presentation and broad dissemination online Increase traffic to your site and boost search engine rankings Targeted regional customer retention by giving expertise a face
Individual market report video
Market report video
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3 Multimedia tools
The E&V real estate adviser video Your own image film for increased customer retention With your own short image film, you can present yourself and your range of services in a more lively, approachable way and give your expertise a face. We can help you come up with a concept, provide you (the protagonist) with a guideline for the video, and can take care of the entire organisation and implementation process – from styling and filming to editing and setting the video to music. We can also help create subtitles (including in several languages) and topic-appropriate fade-ins are of course also possible.
Increase your profile with an interactive presentation format and broad dissemination online Increase traffic to your site and boost search engine rankings Boost customer retention by giving expertise a face
Image film as an individual video
Real estate adviser video
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3 Multimedia tools
The E&V shop video Image film to boost recognition
A video that presents your shop can benefit you as a real estate adviser in the acquisition of new customers and properties by underlining your credibility as part of an expert team. The range of services and properties presented in conjunction with your shop, along with a more detailed explanation of local market conditions, for example, are thus associated with you specifically – which can be of great advantage to you, especially when starting out: a great reason for positioning the shop video on your own online profiles, too.
Increased number of visits and length of visits on your website Automatically increase your local profile as a real estate adviser Improve your search engine rankings
Image film for your shop
Shop video
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3 Multimedia tools
The E&V Channel 24 Central video platform for property news With our E&V Channel 24, we have created an up-to-date digital news format that is characterised by a high degree of professionalism and informative value, with an appearance that is reminiscent of the German news channel N24. This video platform publishes recent interviews with Engel & VĂślkers management and division heads on a wide range of property-related topics. These can also be provided for your individual use, if required.
Professional news format conveys the company’s size, expertise and seriousness Positive perception with positive knock-on effects for your expertise Use of the videos on your website and Facebook profile
E&V Channel 24 interview
E&V Channel 24
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3 Multimedia tools
The Engel & Völkers Shop TV The medium for local property presentation Shop TV allows you to present properties from your portfolio or properties supplied by other shops, image ads or the latest Engel & Völkers campaigns in a local environment – in an Engel & Völkers shop or property lounge. In addition to classic printed property descriptions or ads and online property presentations, this offers you the additional opportunity of appealing to your target group right there and then for very little cost, thanks to co-advertising by our partners.
High-profile local presentation of properties Attractive medium for image ads and the latest campaigns Perfect cross-selling opportunities
Property description on Shop TV
Shop TV
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4 Offline support
Corporate stationery Direct mailings Property description Image and property ads Private Residences GG advertisements Brochures Coffee table books . Premium books Signage service Market report Acquisition box
4 Offline support
E&V corporate stationery Professionalism for your office and your entire communication Your corporate stationery, which features a consistent appearance and conforms with the Engel & Völkers CI, is essential to your presence and communication. Corporate stationery includes envelopes and letterhead in standard formats, business cards, address labels, CD and DVD labels, name labels, folders and document wallets, including what is known as the “mother file” for your marketing documents. You can create most elements of your corporate stationery via the Print Shop (see also page 21).
Perception as a serious expert thanks to a professional look Advantage of the Engel & Völkers brand strength at first glance Individualisation and ordering via our Print Shop
Folder with logo branding
Corporate stationery
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4 Offline support
E&V direct mailings Mailings for your farming area
Your profile in your own farming area is of the highest priority to you as a real estate adviser. After all, your potential customers should not only perceive the Engel & Vรถlkers brand as a top property company, but also recognise your expertise as a real estate adviser along with the personal service you offer. We help you with a range of professional direct mailing tools, including letters to residents, mailings for property acquisitions and image/property flyers that can be personalised and sent out or distributed locally.
Boost your profile in your defined sub-market Fast market entry thanks to the Engel & Vรถlkers brand Can be customised and/or ordered via our Print Shop
Direct mailing for property acquisition
Direct mailings
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4 Offline support
Property description A tried-and-tested tool for successful property advertising An exceptional property description is the key factor in the successful advertisement of a property. High-quality images are just as important here as details about the size, plot area, location and features, supplemented by the purchase price and extra information (e.g. energy certificates, commission clause). The simple description is generally presented in the Engel & Vรถlkers shop, while the exclusive, multi-page description or premium description in catalogue form is presented to the potential buyer in person.
Property descriptions as display windows for a compact overview Exclusive, multi-page product descriptions for very high-quality properties Premium property descriptions for properties in the highest market segments
Premium property description
Property description
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4 Offline support
Image and property ads Print media as advertising medium in daily newspapers or magazines Whether for an image campaign or property ad, the primary goal when creating and publishing a print ad in daily newspapers or magazines is the acquisition of properties. Since our owner target group tends to opt for the marketing partner with the most striking appearance, it is well worth investing in an intelligent, appealing design. Here, you can benefit from existing image ads as well as from CI-compliant prepared templates for property ads that can be provided centrally or via our Print Shop.
Various options for appealing to property owners Order existing advertisements or create your own Wide range of templates in a variety of formats available in our Print Shop
GG advertorial
Ad in a daily newspaper and magazine
Image and property ads
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4 Offline support
Private Residences Regional properties in catalogue form
The Private Residences brochure resembles a catalogue and is generally produced as a joint effort by several property shops. It contains a range of properties, supplemented with one or several editorials with information about the market in question provided by franchise partners or shop managers. Various CI-compliant templates are provided centrally via the Print Shop for you to create your own documents, in order to ensure a consistent appearance with a high recognisability factor both nationally and internationally.
Option of advertising properties outside of a specific region Attractive property presentation in a high-quality brochure Various CI-compliant templates; simple document creation via the Print Shop
Private Residences, inside pages
Private Residences
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4 Offline support
GG ads and advertorials Advertising your properties in our lifestyle magazine The high-quality lifestyle and property magazine GG is published quarterly in six languages by our very own publishing house. Each issue features an editorial section and an ad section, where properties can be advertised via single-page classic ads or double-page advertorials. This also applies for GG Local, which features content and ads adapted for the region. If you wish, the customisable GG cover can feature regional properties only, along with your personal contact details.
Property advertising with intra-regional, national or international reach Attractive property presentation in an established lifestyle magazine GG cover is customisable and can be personalised
GG issue with cover
GG advertorial
GG ads
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4 Offline support
Image and service brochures Documentation of your expertise as a real estate adviser In addition to the distribution and postage of mailings and publishing ads, brochures are another essential print medium that you can use to document your extensive expertise. Our head office provides a range of image and service brochures – from the services brochure (sales or rental) for property owners to publications providing advice on various topics. You can order each brochure easily from our Print Shop, and present or send it once it has been personalised.
Professional appearance and highly persuasive content Brochures can be ordered as a ready-to-buy product from the Print Shop CI-compliant templates available for creating your own brochures
Content overview of service brochure
Brochure, inside pages
Brochures
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4 Offline support
Coffee table books ¡ Premium books Exclusive, premium-quality property advertising Our very high-quality, beautifully designed premium books are the perfect way to showcase our most exclusive properties in the high price category. The spectrum ranges from the premium property description, which presents a property over up to 32 pages, to the coffee table book, which presents the most exclusive properties in top locations and various countries in several languages. With large-format images and an editorial-style layout and text design, each property is presented in the most beautiful way possible.
Unique presentation of select properties in the premium segment Marketing tool with added value for your prestige as a real estate adviser Coffee table book as an exclusive gift for special customers
Premium property description
220-page Holiday Homes coffee table book
Coffee table book . Premium books
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4 Offline support
Signage service · Outdoor advertising A public presence and recognisability
Public perception on the market is of the highest significance to us. We not only strengthen this with our Engel & Völkers shops and property lounges, but also with our marketing signage, posters, construction signage, backlit posters and banners. All advertising materials feature a consistent corporate identity in order to achieve high recognisability and draw potential customers’ attention to the trusted marketing expertise offered by Engel & Völkers.
Flexible options for use thanks to broad availability in public space Assigning low-cost bookings of advertising posters or banners Engel & Völkers marketing signage can be used at any time
Signage service
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4 Offline support
Market report ¡ Holiday property report Regional market information and forecasts in brochure form With the presentation of market information, you can advertise your property expertise and knowledge of the regional market. You can create your own market report for your region via our Print Shop and use it as an acquisition instrument for buyers and sellers. In addition to data collection with the aid of our checklist, our press department can also help you with creating texts should you wish. You can also draw on national Engel & VÜlkers market reports and holiday property reports centrally from our website.
Document your expertise on the basis of established facts and figures Create your own market report with ease National market reports can be ordered at any time via our website
Berlin market report, example
Market report
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4 Offline support
The E&V acquisition box Perfect presentation of various marketing tools This hand-made, fold-out acquisition box is a very special way of making acquisitions. The high-quality box made from stiff cardboard offers you the opportunity to put together a selection of various marketing documents and store them in a stylish way so that you can present them as a complete package to a potential customer. Property owners, in particular, are sure to love it – and it effectively and impressively underlines your marketing expertise.
Put together your own selection of marketing materials Exceptional quality with an exclusive look and feel Elegant all-inclusive box for your acquisition appointments
Acquisition box, open
Acquisition box
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Communication
E&V InHouse E&V Update Global corporate communication
5 Communication
E&V InHouse screen saver Informative internal news platform as a screen saver The central online platform for internal communication also functions as a downloadable screen saver. This screen saver enables Engel & Vรถlkers employees all over the world to stay up to date with the latest news from the license area and the head office. This means you will always have the latest information about developments in our network at your fingertips and can draw on this, particularly with regard to referrals or cross-selling activities and exchange information with other real estate advisers.
Screen saver function enables continual information updates Online platform with brief, up-to-date Engel & Vรถlkers news Can also be used offline (with the most recent download)
E&V InHouse screen saver
E&V InHouse
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5 Communication
E&V Update Internal online newsletter featuring all the very latest topics The Hamburg head office sends regular updates online to all Engel & Vรถlkers franchise partners. To create the newsletter, the most important topics for the divisions Residential and Commercial are compiled every week, including information about events, legal aspects or our centrally managed marketing campaigns, which can then be used by franchise partners and their teams. Your team manager will inform you what is relevant to you of as a real estate adviser or advantageous to your business.
Reader-friendly, weekly e-mail newsletter Communication of relevant news and information about promotions by the team manager Information about and participation in network events
E&V Update
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5 Communication
Global corporate communication PR for your business success
Our external communication also aims to support you in your work as a real estate adviser in operational business to the greatest degree possible. The ongoing presence of the Engel & Vรถlkers brand and our properties in the international market is achieved through the preparation and supply of relevant information from our global network. To do this, we are supported by our unmatched database of over 6,000 journalist contacts, around 4,000 international media contacts and an excellent network of PR managers and agencies in 39 different countries.
Support for your business success thanks to first-class global press and PR contacts High media presence in print and online media, TV and radio Free editorial reporting in newspapers and magazines
Specialist article in a daily newspaper
Global corporate communication
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6
Merchandising Shop Merchandising articles ¡ Office supplies Advertising materials Premium sports
6 Merchandising
E&V Merchandising Shop Online platform for ordering branded products Our Merchandising Shop offers a wide range of products for various areas and occasions – supplemented by convenient ordering and payment options. Benefit from the use of high-quality, branded items that have been selected personally by Christian Völkers. Whether you are in the office, at trade fairs or events, or attending a customer appointment, use every opportunity to showcase the Engel & Völkers brand in style or treat your clients.
Wide range of products – from exclusive premium items to the smallest giveaways Direct shop access via single sign-on to E&V World Simple ordering and delivery with track and trace
Merchandising Shop landing page
Product view in the Merchandising Shop
Merchandising Shop
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6 Merchandising
Merchandising articles · Office supplies Your working environment compliant with our corporate identity A consistent brand appearance and corporate identity are also extremely important for your business success. It is with good reason that our unique, global shop concept is inextricably intertwined with the success story of Engel & Völkers. As a result, your workplace within your Engel & Völkers shop or your Market Center should be correspondingly branded. In our Merchandising Shop, it is easy to order all the products you need to make work convenient.
Wide selection of CI-compliant office supplies – from folders to USB sticks Tried-and-trusted, high-quality products at attractive prices Guaranteed availability and convenient ordering
Merchandising articles · Office supplies
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6 Merchandising
Advertising materials · Giveaways A range of customer loyalty rewards and free gifts No matter whether it is that all-important first impression on a customer, a stylish souvenir or a little thank you to leave a positive impact, our high-quality Engel & Völkers branded products contribute to a sustained brand experience and help boost customer loyalty. In addition to practical accessories for everyday use, our Merchandising Shop also offers practical giveaways for distribution at events and trade fairs – including consistent packaging in the striking Engel & Völkers look.
Wide range of products for your own use or as a customer gift Versatile, branded products for a sustained brand experience Free postage and fast, punctual delivery
Balloon with logo branding
Advertising materials
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6 Merchandising
Premium sports · Polo shirts and caps The sporty Engel & Völkers Premium Selection collection As part of our well-established Polo Cup on Majorca, where members of our entire network get together and celebrate with VIP guests, we have incorporated a limited-edition Polo collection by the Engel & Völkers Land Rover Polo School into our product range. Made by the respected polo brand Polistas, the tops and caps are characterised by first-class quality, are made from pure cotton and feature a perfect fit – making them the ideal present for high-profile customers or for you to make a sporty impression at an upcoming event.
Limited edition by the Engel & Völkers Land Rover Polo School High-quality premium products for your own use or as a customer gift Various styles of tops and caps can be ordered from the Merchandising Shop
Long-sleeved polo shirt
Polo cap with logo branding
Premium sports
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Engel & Völkers: a strong brand with a diverse business profile.
The success story of Engel & Völkers began in 1977 when the company started brokering prestigious residential property. Our strong brand is now bolstered by an acclaimed franchise system with a unique shop concept, a comprehensive range of services and innovative marketing and IT capabilities.
The Commercial division, founded in 1988, specialises in the brokerage of commercial real estate – from multipurpose apartment and office blocks to industrial and retail space, hotels and investment portfolios – and is represented by over 60 commercial offices in Germany, the rest of Europe, South America, South Africa and the Middle East.
Founded in 2009, Engel & Völkers Capital AG is an independent investment and consultancy firm, which can draw on the global network and extensive market knowledge as well as real estate expertise of the Engel & Völkers Group.
Founded in 2004, this business division specialises in tailored marketing strategies, panEuropean sales and individual consultancy services for exclusive property resorts abroad.
Since 2007, the Yachting division has also formed a part of Engel & Völkers’ comprehensive range of services. Alongside the brokerage of high-end yachts, this also incorporates a charter service and management of new constructions and refitting projects.
The in-house publisher “Grund Genug” has been producing its architecture and lifestyle magazine GG in six languages since 1988. Along with editorial articles, home stories and travel tips, this internationally renowned magazine showcases exclusive properties and yachts from all over the world on a quarterly basis.
www.engelvoelkers.com