cean OPOSITIVITY
LIFESTYLE
Fourth Element strive to find solutions for the future, rather than dwell on mistakes from the past.
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RIGHT A local clean up dive to remove plastic from our oceans BELOW Environmentally conscious products with high performance
t can be hard to find light when we are exposed to daily messages about the impact we are having on our planet, causing such damage to the environment and wildlife. Be it climate change, plastic pollution, over fishing or deforestation, the list of our wrongdoings seems endless. The philosophy at fourth element leads the team to take a different track. They aren’t here to berate the purchases of single use plastic items or to bemoan the poor choices humans have made, but rather believe in celebrating the actions being taken that have a positive impact to reverse the damage already done. As a business in Cornwall mainly comprised of divers, freedivers and swimmers, fourth element sees the impact on the ocean first hand and this creates a stronger motivation to make a difference. The aim, is to work alongside, and support, the incredible people and businesses that are making positive changes to our oceans’ health. The ceanPositive concept was born when fourth element started making swimwear out of recycled nylon, regenerated from ghost fishing nets and other waste. ow, they include many other products made from a range of recycled materials, using earth friendly production techni ues and reducing the carbon footprint. By the end of 0 , the team will have completely eliminated single use plastic from all packaging This year they’ve expanded the ceanPositive movement to be more encompassing of wider issues ones where they can make change themselves and others where they
can lend their support to projects with similar aims. ourth lement has also pledged its support for Dive Project Cornwall, a new scheme that aims to involve more school children in diving, exposing them to the incredible underwater world we have right on our doorstep, thus creating a connection between them and the ocean. It is an innovative and effective way of educating the next generation of the importance of a healthy marine environment, as well as encouraging a responsibility to protect it which of course is critical for the future of our planet. ourth lement encourages all businesses to do what they can to support this exciting and uni ue project. The way that this business is run, the projects it supports along the way, and the long lasting, high performance products that the team make are intended to enable you to enjoy the water even more, giving us all something to feel positive about. ow is the time to get out there and immerse yourself in the deepest blue opportunity to make a difference for the better.
ABOVE Swimwear made from recycled nylon regenerated from ghost fishing nets
BELOW Wetsuits made from recycled and sustainable materials
FOURTH ELEMENT
01 326 574745 in fo @ fo u r th e le m e n t.c o m fo u r th e le m e n t.c o m /o c e a n p o s itiv e F in d m o r e lik e th is : w w w .c o r n w a ll- liv in g .c o .u k
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