EC-MEA May Issue 2023

Page 54

GUEST COLUMN

To drive growth and efficiency, CIOs must embrace “business intimacy” As technology becomes increasingly significant, a company’s success and growth depend on whether the CIO can move to a strategic business leader.

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cross every industry, leaders have been asked to be more efficient and productive as we face unprecedented headwinds and economic uncertainty. For CIOs and IT leaders, identifying where technology can drive growth, increase efficiency, and create more business value will be incredibly important in helping their organisations navigate challenging times. When the stakes are high, CIOs and their teams must help the entire company do more with the tools and resources at their disposal. To be successful, CIOs must embrace “business intimacy” — focusing on ensuring direct alignment with colleagues across every line of business to truly understand their needs. CIOs can increase their relevance and ability to deliver business value by bringing a new set of skills and operating processes to the executive table during a radically different business environment.

support teams in driving down costs and boosting efficiency. According to Salesforce research, the vast majority (91%) of organizations have reported that demand for automation from business teams has increased over the last two years. By taking the time to better understand the strategic priorities of business partners across sales, service, marketing, commerce, IT, HR, finance, and other teams, CIOs can benefit from a micro and macro understanding of business operations and technology.

Lean into operational excellence and profitability Maintaining a durable, resilient business that can drive success now is no small feat and is increasingly challenging. Gone are the times of “doing more with less.” The tried and tested methods that have got companies where they are today are not necessarily what will enable continued success in the future - especially in today’s turbulent climate. As businesses mature, companies must shift from a “high-growth at high-cost” startup mindset to one that is dedicated to operational excellence and profitability by doing “more with more.”

Champion “business intimacy” as a strategy Closely partnering with key business leaders can help CIOs prioritize amid budget constraints and deliver the technology they need to increase efficiency, improve results, and lower costs. But to do this, they first need to understand broader business needs — what are the priorities, the pain points, the processes, the investments and, most importantly, the technologies their colleagues are dealing with. Only once CIOs understand the full picture, can they effectively

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In today’s economic environment, the stakes could not be higher and CIOs will play a crucial role in ensuring success now.


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What’s trending

1min
pages 56-59

To drive growth and efficiency, CIOs must embrace “business intimacy”

3min
pages 54-55

Data capabilities: bold maturity ambitions within grasp for Middle Eastern companies

2min
pages 52-53

10 Keys to Building the Public Sector Technology Journey

4min
pages 50-51

Peripherals and Parts Trading offers an air-gapped backup tape solution

2min
pages 48-49

Embracing Tech Should be First Priority in Last-Mile Delivery

3min
pages 46-47

AVEVA announces launch of AVEVA Predictive Analytics software

1min
page 44

Veeam introduces new Competency Program

1min
pages 43-44

Infopercept launches Invinsense 4.0

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page 43

Reducing cyber threats

3min
pages 40-42

Attack surface expansion is the number one threat to a business’s cybersecurity

3min
pages 38-40

The Next Generation Launchpad for Blockchain Gaming & Metaverses

3min
pages 36-38

New technologies can fuel business growth

3min
pages 34-35

Sustainability: A key focus for business operations

3min
pages 32-33

Turning data into value is more complicated than ever

3min
pages 30-31

Sustainability is critical for long-term success

3min
pages 28-29

How to Build a Shockproof Supply Chain Strategy

3min
pages 26-27

IFZA partners with World Free Zone organisation

2min
pages 23-25

BWT Alpine F1 teams up with Sprinklr

1min
page 22

Barracuda signs VAD agreement with Ingram Micro

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page 22

Tenable chosen by Wärtsilä to solve Challenges

1min
page 21

Sprinklr introduces new self-service plan and Chat GPT-enabled tools

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page 21

Delinea carries strong channel momentum into 2023

1min
page 20

Mindware expands distribution to cover Jordan and Iraq

1min
page 20

Edgio’s advanced Bot Management

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page 19

Netskope named a leader in the Gartner Magic Quadrant

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page 19

Pure Storage announces availability of File Services for FlashArray

1min
page 18

GITEX AFRICA 2023

2min
pages 16-18

The GITEX Impact 2023

2min
pages 14-16

RISE OF THE POWER

2min
pages 12-13

Transform your retail business into a successful e-commerce platform

1min
pages 10-11

Paesslar is driving a channel-first strategy

1min
pages 9-10

Unlocking the Power of Next-Generation Networks with Automation

2min
pages 7-9

SEC _ RITY IS NOT COMPLETE WITHOUT U!

1min
pages 4-7
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