January 2023 - Entrepreneur First

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VOL 02 | ISSUE 02 | JANUARY 2023 Go to Digital CEO - VERCH CONSULTING DR. CHIKKALA MEET DR. VENUGOPAL, A NAME TO BE RECKONED IN THE NATIONAL COMMUNITY TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023 VENUGOPALRAO
VOL 02 | ISSUE 02 | JANUARY 2023

Editor's Desk

EntrepreneurFirstisexcitedtopresentthethirdexclusiverangeofourteam'shardwork.Thethird editionisdevotedtoentrepreneurswhobecomeinspirationalleadersintheworldofbusiness.They startedwithasmallbusinessplanandtheirbusinessflourishedwiththeirincessanteffortand hardwork.Additionally,wewouldbringyoutheirsecretstrategies,objectives,goals,andmany moreeffectivewiththeirpersonaladviceandinterviews.

Weallhavedreamsandplanstoachievethem.Thosewhomanagetogobytheplanwhich mayormaynotbefeasiblearetermedas"successful"andthosewhocan'tdoitaretermed as"failure".Well,wedon'tbelievethesame.Thosewhodreamandaspiretofulfillitare achieversofthemselves.Thereasonsomepeoplearenotabletorealizetheirdreamsis maybetheirplansneededalittlemodificationortheywereputtingeffortinto somethingthatwasnotworthitandprocrastinatingontheonethatneededurgent attention.Theymayneedsomeexpertadviceoramodifiedplantoworkon. Whatsoeveritis,EntrepreneursFirsthasaremedyforallyourneeds.

Inthisedition,ourexclusivecover"Top10InspiringBusinessLeadersto Watchin2023"drivesallourattention.Itgrabbedourattentionasan

an innovative approach to understanding the business world and its challenges. Our team worked hard with their research, analysis, and their expertise to bring you an exclusive range. Here, we have provided the conferral of some leaders whose success stories will blow your mind including the challenges they faced in their lives, and how they drew a line with their own crises. Their stories will help you to perhaps realize the mistakes you were making by now and help you rectify those.

In conclusion, we believe that all entrepreneurs no matter what their turnover is. Whether it's small or huge, everyone has a story to inspire. We should learn from them and motivate ourselves in every way possible. Here, we provide a platform that not only gives business content but also helps to mold your character. The life stories of various personalities whom we feature will plant a seed of ambition and the desire to achieve in you. Our team works hard to bring you quality content at the tip of your hand. We hope our articles and blogs benefit you to the best. Also, we would appreciate if you take out some time to let us know how we are working. We are always open to opinions and suggestions.

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08 ROAD MAP FOR WEB DEVELOPING Contents CoverStory
CEO
VERCH CONSULTING Verch Consulting was founded by Dr. Venugopal Rao Chikkala, It is the pioneeroforganizedrecruitmentservicesinIndia.Overtheyears,theyhave acted as preferred talent acquisition partners to multinationals and leading Indianbusinessestoemergeastheleadingrecruitmentbrandnationally. 14
CEOofGCIDandBCI 18 CAPTMUTHUKRISHNAN IYYAPPAN Founder-EkaAcademy ROADMAP FORWEBDEVELOPING
-
MR.SANTOSHKUMAR

Manea, chief security and privacy officer at Georgian Partners.

PE Front Office was founded in February 2013 with the goal of delivering cutting-edge technological solutions for Alternative Investment Management. PE Front Office offers a comprehensive and integrated suite of products developed with a focus on the front and middle office processes for alternative investment management...

Six months after it released the draft strategies for transforming higher educational institutions (HEIs) and making them multidisciplinary, the University Grants Commission (UGC) is ready to finalize those strategies. The guidelines assert that as per the suggestionsoftheNationalEducation Policy(NEP),allHEIswillbeclassified

22 HowtoAvoidThem 5Biggest CyberSecurityMistakes & WehaveheardaboutthenameAlice,(AliceinWonderland). Well!!Itisthegermanicwordmeaning“ofnoblerank”andthe color blue indicates “the color of clear sky when the sun shines”.Themainideaofnamingthiscompany“ALICEBLUE”is toprovidetrustandofferdifferentservicestotheconsumers inanobleway(withoutbufferingthem).
20 24
“If you haven’t already established a good cybersecurity architecture to oversee (security implementation), there’s a highlikelihoodyou’regoingtobebreached.Thebestdefense istostartthinkingaboutcybersecurityasearlyaspossible.”
Alex MR.ANKURPATEL Meet Mr. Ankur Patel – The Managing Director, of Orange Technolab, who spells out the vision and the strategic directionofOrangeTechnoLabsandoverseestheCompany’s expansion. ANUP KUMAR ADLAKHA
30
CEO-PEFRONTOFFICE M.D.-ORANGETECHNOLAB SIDHAVELAYUTHAM M CEO-ALICEBLUE

Meet Dr. Venugopal, a name to be reckoned in the National Community

ABOUT ORGANISATION

VerchConsultingwasfoundedbyDr.VenugopalRaoChikkala,Itis thepioneeroforganizedrecruitmentservicesinIndia.Overthe years,theyhaveactedaspreferredtalentacquisitionpartnersto multinationalsandleadingIndianbusinessestoemergeasthe leadingrecruitmentbrandnationally.Thiscombinedwiththeroleas atrustedconsultantforIndianprofessionalstranslatesintotheir corecapability-BuildingCareers.BuildingOrganizationsVerch's rootsinmanagementconsultingenablethemtobringaunique approachtorecruitment.Theirfocushasalwaysbeenonmiddleand seniormanagementtalentneeds.Theyoperatethroughdomainspecialistteamsspreadacrossthecountry,providingcustomized recruitmentsolutionsacross24industrypractices.Verchisproudof itslong-standingrelationshipsintheindustryand75%ofitsrevenues comethroughitsexistingclients.

Managing Time

Verchbegantheirjourneyin2019andwasstartedinahumbleway andtransformedinto oneoftheleading andpreferredtalent acquisitionpartners. With3yearsof legacy,theyhave served56-plusclients indiversefields.With this,theyhaverolled uptheirsleevesas trustedconsultants forPharmaceutical, Infrastructure, Information Technology& FinancialInstitutions.

Dr. Venugopal is a name to be reckoned with in the National Community as a Human Resource professional who had helped many Indian brethren solve their problems. with an innate desire to serve the poor, downtrodden, and needy people, especially from Andhra Pradesh & Telangana. In a profession where people make a mark after long periods of service, He himself has made a name by delivering Human Resources service to expatriate communities, He foundedVerchConsultingLLP. According to him, many Indians, specifically the Telugu-speaking people are at the forefront of Employment both in India and Abroad. Dr. Venu Gopal had been behind thesuccessofmanyamongthem.Regarding his education, he completed his Bachelor's Degree in Arts from the Govt. Degree College. He finished his LLB from Andhra University and later Post graduate in Human Resources Management and also Ph.D. in Human Resources Management. Dr. Venugopal Rao Chikkala, Dr. Venu has got around 16 years of rich experience in the areas of Human Resources Management. He worked for reputed organizations in Pharma &ITsectorslocatedinHyderabad.

Inadditiontothe hiringrequirements, theyalsoactasa catalystforvarious verticalssuchas CorporateTraining, Compliance Management, BackgroundChecks, PayrollProcessing, RecruitmentProcess Outsourcingwith specialistskills.

Entrepreneur First January 2023 08
“Every Entrepreneur's dream is “my customers should get the best of everything, which consists of good quality, reasonability, good interaction with the organization, more satisfaction, etc”. In a recent interview with Dr. Venugopal Rao, he gave details about his company and several other things including his goals and business ideas.
TOP 10 INSPIRING BUSINESS LEADERS TOWATCHIN 2023

ACHIEVEMENTS

Awards Received by Dr. Venugopal Rao for his activities- Received Global Indian award from President Mrs. Pratibha Patil in 2013

Received CEO of the Year Award 2020 from the Indian Achiever Foundation Received Most Promising Industry Leader -Talent Acquisition Category -2021 by Business Mint

Verch Consulting Received SME Awards 2021 by Business mint

Verch Consulting received Small Business awards -2022 by Franchise India.

ABOUT PATRON

Customers from different sectors include Pharmaceuticals, Bio-Technology, FMCG, IT, Cement, Infrastructure, Media, Mines & Minerals, Power Sector, Aviation, etc.

DOMAIN

Their business service is Unique and separates it from the competition. A unique sourcing methodology ensures that the clients are served with the right candidates every time on time and help the Organizations with the right choice and cocreate in building careers and Organization's Verch Service innovation will be able to increase sales, profits, and also the competitiveness of a business organization. Therefore, the company's success in maintaining the continuity of its product sales lies in its ability to innovate to go one step ahead of its competitors.

FUTURE ENDEAVOURS

The long-term goals involve growing with a company where Dr. Venu can continue to learn, take on additional responsibilities, and contribute as much value as possible to the team. He loves that our company emphasizes professional development opportunities.

Financial Goals

These goals are often specific financial targets a company wants to achieve to increase revenue or profitability. A business aiming for an initial public offering is a good example of a financial goal.

Growth Goals

This type of goal aims to expand or grow part of the business by a certain percentage. For example, the growth could be in terms of new products, customers, or locations. Another example would be planning to expand operations to multiple Countries.

Employee Goals

Helping employees to achieve their own objectives in terms of career advancement, life-work balance, or career advancement is an important category of business goals. This is especially true in the era of the Great Resignation where employees are looking for fulfilment.

Social Goals

Social goals, such as promoting diversity or setting sustainability targets for environmental concerns, are an increasingly strategic and important category in the goal-setting process. Cutting greenhouse gas emissions by a certain percentage or reducing the organization's carbon footprint would fit in this category. Time-based goals. Time should be an attribute of each of the goals outlined above.

Process Goals

Every organization has its own processes for various activities. Setting goals to improve those processes and workflows can help to optimize business efficiency.

Time-Based Goals

Time-based goals include short-term, as well as long-term goals and objectives. Short-term goals can be completed in days, weeks, or a few months, while longterm goals have a completion date of many months to years.

09 January 2023 Entrepreneur First

DISPUTE DURING PANDEMIC

HR Consultants are typically hired as third-party experts who help businesses improve and maximize their human resources. They offer solutions to problems on an organizational level as well as the development and implementation of specialized best practices. These are aimed to correct outdated processes or drive change within an organization.

The Covid-19 pandemic has brought about many changes to the world of business. Businesses have experienced downsizing to save costs and limiting their services to some extent. Now is the time to revisit our products and services so that they address the needs of the ideal client.

Due to covid many companies slow down the recruitment process they were expanding services to Pan India planning to enter different verticals in HR services with an aim to make 30% revenue increase and 20%CAGR for the next two years and also diversify the various towers of HR & Business Consulting practices doing extensions they felt that, they can overcome the challenges within one Year.

TECHNOLOGIES AND THEIR IMPACT

Immersive reality will have a transformative effect on business: it will give a new impetus to remote work, not only making remote working even more viable for office workers but will enable the long-thought-elusive remote operation of machinery.

HURDLES FACED BY THE COMPANY

Data Security & Data Silos. Customer data security and making sense of data from multiple sources are both considered to be significant challenges to delivering customer experience.

DIGITAL & CUSTOMER INTERACTIONS

Creating a customer journey map can help the company visualize how customers feel at all brand touchpoints so they can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for our business.

BEST PART ABOUT THE INDUSTRY

Dr. Venu mentioned “It’s been more than two and half decades in the HR and Business consulting, the most rewarding thing in this Job or Industry “sense of building”. He worked with various organizations irrespective of sectors and there are at least two dozen companies that were start-ups two decades ago and now their market cap is more than 1000+ crore. As a business leader what else can make you proud in the sense of building the organizations.

GOALS

FOR 2023

He would like to establish Verch as a Brand of Trust in HR and Business Consulting across various sectors.

VIEW ON SUCCESS

Dr. Venu defines success as fulfilling his role in the team and company. He trusted that his company has placed him in a position where he is capable of achieving the team, and company & goals, and so he worked towards completing his duties as effectively as possible. Success, for him, will always be about making a difference in other people’s lives. If he knows that at the end of the day his work has helped someone find a job or feed their family or turn their life around, then he sleeps well at night and wakes up eager to start work all over again the next day.

Entrepreneur First January 2023 10

CHALLENGES TO OVERCOME

There is no gain without pain. His journey to reach this stage was always a roller coaster however, he enjoyed the process of his journey and never bothered about the outcome which made him detach from the failures and keep staying on growing.

STRATEGIES TO DEAL WITH CYBER THREATS

Install antivirus software. One of the first lines of defense against malware and other Viruses are to install antivirus software on all devices connected to a network Create strong passwords. Enforce security policies. Use firewalls. Monitor activity.

Create A Cyber Risk Management Plan Leverage the new technologies.

RECOMMENDATIONS TO CEO

Dr. Venu stated “Stay focused on Vision and Mission, and be agile to make changes to your path during the uncertainty but not in the ultimate goal. Paths can be redirected but believe in the vision you have and it will turn into reality one day”.

ADVICE

TO READERS

According to Dr. Venu “Never forget your roots, never forget the sacrifices others made on behalf of you. Never forget how hard you worked to get where you are today. Never forget to say thank you”. 11 January 2023 Entrepreneur First

FRONT-END

or

(

BACK-END

It refers to the parts of a computer application or a program’s code that allow it to operate and that cannot be accessed by a user.

Eg: How does Youtube work? How does the developer work on it? What programming language is used? How many lines of code etc? { this comes under backend }

WHAT IS WEB DEVELOPMENT >HOWWEBSITESWORJ >FRONT-ENDANDBACK-END >CODEEDITOR 1 BASIC FRONT-END >HTML >CSS >JAVASCRIPT 2 3 TOOLS >PACKAGEMANAGERS >BUILDTOOLS >VERSIONCONTROL 4A ADDITIONAL FRONT-END >SASS >RESPONSIVEDESIGN >JAVASCRIPTFRAMEWORKS 4B BASIC BACK-END >SERVER >PROGRAMMINGLANGUAGE >DATABASE ROAD MAP FOR WEB DEVELOPING HOW TO START? Web development is one of the practical skills, if you learn this you can easily attend any placements, make projects, do freelancing, internships or can design your own projects. (ALL YOU NEED TO KNOW ABOUT WEB DEVELOPMENT)
Front-End Back-End Web development is the work involved in developing a website for the Internet (world wide web) or an intranet ( private network). It can range from developing a simple single static page of plain text to complex web applications, electronic businesses and social network services. When you talk about web development, you need to understand 2 terms.
DEFINITION
user-entered
websites
subscribe,
It is nothing but the user interface, which includes software
hardware parts. Humans or digital users interact directly with various aspects of the front end of a program, including
data, buttons, programs,
and other features. Eg: Suppose you are watching a Youtube video, the overall features you can see
like button, dislike button, share, remix, download,
title etc) is frontend.
Entrepreneur First January 2023 12

TYPES OF DEVELOPERS

Front-End Developers

Back-End Developers

Full Stack Developers

HOW TO LEARN WEB DEVELOPMENT?

STEP 1: Learn HTML, CSS, Javascript.

HTML: Hyper text markup language. HTML is the standard markup language for creating Web pages. HTML describes the structure of a Web page. HTML consists of a series of elements. HTML elements tell the browser how to display the content.

CSS: Cascading style sheets. CSS is a computer language for laying out and structuring web pages (HTML or XML). There are 3 types:

Inline CSS. Internal or Embedded CSS. External CSS.

CSS is a design language that makes a website look more appealing than just plain or uninspiring pieces of text. Whereas HTML largely determines textual content, CSS determines visual structure, layout, and aesthetics.

JAVASCRIPT: JavaScript is a scripting language that enables you to create dynamically updating content, control multimedia, animate images, and pretty much everything else. It is used on both client as well as server side which allows you to make web pages interactive.

STEP 2: In CSS, the main thing you need to learn is how to give colour?, change the background, padding, margin, ID, class, border etc.

STEP 3: Try to do small projects. There are numerous websites available as well as videos. Do check Udemy, great learning and certain youtube channels.

STEP 4: Complete at least a 30 days plan on 30 simple projects. You can even add these details in your CV.

Nodejs (Javascript) + MangoDB

Django (python) + MangoDB

Others : PHP , Java

STEP 5: Explore Backend. You can learn: Eg: On amazon website, the products shown on the page is FRONTEND, when you proceed to buy the particular product, the request goes to BACKEND and when you finally pay the amount, all the details are stored in DATABASE.

NOTE: If you are a beginner, go with Nodejs (n javascript) + MangoDB. When you are working on backend, you’ll learn many things: i) API/ Networks /HTTP ii) Linux commands iii) Git/ Github

Try to complete full stack projects.

STEP 6: Host the project. Platform available for hosting : AWS, Digital Ocean, Azure.

BASICSALARYPACKAGESFORBEGINNERS:

Front-End Developer = 5LPA

Back-End Developer = 6.8 LPA Full Stack Developer = 7-8 LPA

TIPSFORBEGINNERS:

Learn by Coding

Don’t Quit

Don’t keep gaps in Learning

13 January 2023 Entrepreneur First

GROUPCYBERIDTECHNOLOGYPVT.LTD.

Technology (GCID)

CEO of GCID and BCI

“As for the population, there's an increase in crime too. There are lots of different types of crime and nearly everyone will experience a crime at some point in their lives. With the help of Cyber Security, it can ultimately support the Crime branches and corporate networks. GCID is offering different kinds of services to their customers, which is a great help for the society (forensic helps in the scientific methods and techniques to the investigation of crime)”.

ABOUT COMPANY

GroupCyberIDTechnologyPvt.Ltd.,aprivateorganizationwasestablished under section 8 of the Companies Act in 2018. They provide services right from digital forensic, cyber armour, auditing and assessment to quality management systems that meets or exceed internationally-recognized standards and best practices in Homeland Security services, Crime Scene Investigation, Fingerprinting, Questioned Documents Analysis, digital security,eDiscovery,andCyberDefence.

Group Cyber ID is the only company in India to be listed in the top 10 Cyber Security companies in Asia Pacific. They empower organizations to efficiently hunt threats with unique expertise and provide cyber security as well as digital forensic solutions. GCID helps in strategizing, defining, and aligning specific security features keeping in mind the imperative qualities ofanorganization.

Mr. Santosh has his feet at Geekonomy too. They provide Branding services, Website services, Marketing services, and Application services, from marketing clients’ products to creating a timeless brand image. At Geekonomy, they believe that in today's world, digital marketing is a way of life. Their mission extends beyond simply increasing marketing performance. They use provocative insights and learning to help brands challenge the “normal” and evolve their marketing to the next level. Geekonomy is now extendingitsservicesasGeekStudioinDubai.

LEADING LIGHT & HIS ACHIEVEMENTS

Mr. K. S. Santosh Kumar completed his CEH, CHFI, ACE, CCNA, and MCP and is the CEO of Group Cyber ID Technology (GCID) and Building Communities Initiative (BCI), co-founder of Geekonomy and GeekStudioandaPartnerin:NYXLoungeCafe.

He is involved in Cybercrime and Forensic Investigations and donned many hats over a 19-year career in a wide range of domains such as Digital Security Solutions, DATA Centre Solutions, Mobile Data Forensic, Network Forensics, Audio, Video Forensic, Server Forensic, and Data Centre Security. Worked with Fortune 500 clients and other global organizations that have provided expert guidance on the development and implementation of business processes, quality management systems, and best practices in Digital Security, e-Discovery, Cyber Defence, Homeland Security, and AntiTerrorismservices.

ABOUT CLIENTS

GCID’s clientele base is majorly the government sector which includes the state police departments, the revenue departments such as GST, Income tax Investigation agencies like ED, NIA, ACB, and other corporates,Individuals,Universities,etc.

Their clients are Government Sector: Bangalore City Police, Karnataka State Police, Kerala Police, Andhra Pradesh Police, NIMHANS, News9, VIT, Assam Police, Telangana state Police, National Investigation Agency, PMO, Traffic Police Bangalore city, Tamil Nadu Police, State, and Central GST Department, Income Tax Department, ED, NIA, Corporatecompanies,PrivateIndividuals,Universities,Advocates.

Mr. Santosh Kumar: CEO Of Group Cyber ID and Building Communities Initiative (BCI), cofounder of Geekonomy and Geek Studio, and a Partner in NYX Lounge Cafe.
Hislaurelsarefeaturedin: Deccan Herald, (https://lnkd.in/deMh-qYc). Times of India, The NEW INDIAN EXPRESS, THE ECONOMIC TIMES for Bengaluru Police, DECCAN Chronicle for Bengaluru cops, Bangalore Mirror for Crime mapping and 15 Hoysalas, CIOLBureauforDell. TOP 10 INSPIRING BUSINESS LEADERS TOWATCHIN 2023 Entrepreneur First January 2023 14

COMPARISON WITH OTHERS

‘Cybersecurity is not only limited to monitoring of the network but it means being equipped with a digital forensic set up as a part of all the enterprises.’ GCID is constantly focused on adding technological enhancements to its array of solutions and delivering them to multiple organizations across the world. The company plans to expand its reach to the markets of Israel and Dubai with a more established presence in other cities in India. Additionally, the GCID team comprises experts from all domains of Forensic Science and Law, which not only work alongside and aids Police officials but also provides court standard reports to ensure the convictionofcriminals.

COMPANY GOAL

The main goal is to rapidly grow within the country and the GCID experts are trained to provide surreptitious information in forensic investigations such as bribery, terrorism, indecent images, murder cases, rape cases, and drug-related cases. As mentioned before the company plans to expand its reach to the markets of Israel and Dubai with a more established presence inothercitiesinIndia.

CHALLENGES FACED DURING COVID

There were a few challenges GCID faced like monitoring and maintaining team health etc. They had to reorganize and create new strategies to overcome these issues but with the help of team effort and support, they made the best out of the lockdown. The other challenges GCID faced were the limited resources available, including working with a reduced number of staffassocialdistancingpracticeswerestrictlyfollowed.

TECHNOLOGIES & THEIR IMPACT

Micro-moments are reinventing and changing modern business procedures, especially as technology manages customers’ unparalleled power to define the rules in acquiring products and services. There are two kinds of customers – those that will absolutely embrace the ability to better understandaproductorserviceusingtechnologytools,andthosethatwant a much simpler and more direct purchase journey. Selecting the right technology, at the right point is critical for ensuring that customers are not necessarilyoverwhelmedbythetech‘push’.

BIGGEST OBSTACLES & CUSTOMER’S EXPERIENCE

GCID services are mostly related to digital forensics and cyber security domain; without the device or proper information, they can’t provide the final result. Sometimes they face issues like Insufficient response from customers, poor awareness about forensics, and brand trust being aligned around understanding and meeting customer expectations, setting up a consistent customer experience across all channels, gaining buy-in for investing more heavily in existing customer experience initiatives, and more. Too tied to a traditional, department-driven approach Customer data security and making sense of data from multiple sources are both considered to be significant challenges to delivering on customer experience.

REWARDING THING ABOUT THE INDUSTRY

The main goal of digital forensics is to extract data from electronic evidence, process it into actionable intelligence, and present the findings forprosecution.Allprocessesutilizesoundforensictechniquestoensurethe findings are admissible in court. Which later helps the law enforcement agency to find the culprit and other loopholes in the Case. As a forensic scientist, GCID’s work plays an important role in solving crimes, keeping people safe, and aiding the justice system to arrive at a relevant conclusion aboutacrime.

DEALING WITH CYBER SECURITY THREATS

5. Employees should be aware of cybersecurity principles. They must know thevarioustypesofcyberattacksandwaystotacklethem.

6. Regularly back up your data. According to many security professionals, it is ideal to have three copies of your data on two different media types and another copy in an off-site location (cloud storage). Hence, even in the course of a cyber attack, you can erase your system’s data and restore it witharecentlyperformedbackup.

7. Update both your operating system and applications regularly. This is a primary prevention method for any cyber attack. This will remove vulnerabilities that hackers tend to exploit. Use trusted and legitimate Antivirusprotectionsoftware.

8.Scrutinisetheemailsyoureceiveforloopholesandsignificanterrors.

9. Set up In-House incident response teams to handle the cybercrime incidentandsecurethenetworkbreachefficiently,toavoidfurtherdamage.

10. Regular training and awareness programs with respect to these cyber attacks,theirconsequences,andtheindividualliabilityofeveryemployee.

11. Have a standby forensic and legal team to investigate the cyber attacks thathavealreadytakenplaceandprovidednecessarylegalassistance.

FUTURE ENDEAVOURS

GCID’s short-term goal is to expand the team for in-house cyber security training and Strengthen customer service and they want to develop new customers. Their Target aims to create an equitable and inclusive workforce and workplace. Also, they are planning to start multiple training centers and state-of-the-art forensic labs around the country, where anyone can work on the most demanded forensic tools and get more quality hands-on experience.

ADVICE TO THE READERS

Cyber Security issues not only stem from outside sources, but also from inside the organization. It’s significantly riskier if the attack is carried out by an organization’s employees as the threat is oftentimes unexpected or unknown. So, any organization should have in-depth security, built for these issuestohavetheirinsiderthreatmonitored.

1.Conductacybersecurityriskassessmentatregularintervals 2.Establishnetworkaccesscontrolsandmonitoring. 3.Implementfirewallsandantivirussoftware. 4.Createapatchmanagementschedule.
15 January 2023 Entrepreneur First

7 Reasons Why You Should Get Help for Your Workplace Stresses And Anxieties

Getting professional help for dealing with your stresses and anxieties in the workplace and/or your personal life is the single most important step in your recovery. Many people are reluctant to get the assistance they need for various reasons.

Making excuses for not getting treatment for your fear-related issues will not help the situation.

With this in mind, here are

reasons

Getting professional help can lead to additional insights and suggestions to your stress and anxiety problems. A professional counselor can give you many ideasonhowyoucansuccessfully manage your fears and anxieties. This is important in getting your lifebackontrack.

WRITING
GUEST
1. You will get tips on handling your mental health issues:
Entrepreneur First January 2023 16
seven
why getting help for your mental health problems is so important.

2. Get access to different resources: Remember that you are the person who is suffering and not your friends and family. Don’t let the opinions of your peers prevent you from getting the relief that you deserve. Maintaining your anxieties should be your number onepriority.Alwaysdowhatisbestfor you and do not get into the habit of tryingtopleaseeverybodyelse.

Most counselors and psychologists know of ways to get rid of your fears. They can recommend certain treatments that will improve your situation. The only way you can get access to these treatments is if you talk to a counselor. Ask your primary care physician if he or she knows anyone thatcanbeofassistance.

3. You can’t manage your anxieties all by yourself:

Your fears, anxieties, and depression can be difficult to manage and more than likely you will need some direction. Many people think that they can overcome their mental health problems on their own. This is a mistake. A person should seek assistancetostarttherecoveryprocess.

4. You will improve:

As you work with a professional, you will improve on your skill sets in managing your fears. You will be able to overcome your anxieties over time which will benefit you later on in your life. Knowing how to boost your mental health will get your life back on trackandwillmakeyoumuchhappier.

5. You will get better a lot faster:

Getting some guidance from a counselor will save you a lot of suffering in the long run. You will get the answers you are looking for which will help reduce your fears and anxieties. You will get better a lot faster by talking to a therapist and you will feel much better about yourself which is important when it comes to dealingwithyourmentalhealth.

6. It is your life:

7. You will not be alone:

You will have people in your corner who will be able to help improve your mental health issues. You won’t feel as alone when attempting to get rid of your fears. It is best to be with others who are supportive and who will understand your situation. This will help make things easier when it comes toyourfearsandanxieties.

About The Author

StanPopovichistheauthorofthe popularmanagingfearbook, “A Layman’s Guide to Managing Fear”. FormoreinformationaboutStan’s bookandtogetsomemorefreemental healthadvice,pleasevisitStan’s websiteat http://www.managingfear.com
17 January 2023 Entrepreneur First

MEET CAPT MUTHUKRISHNAN IYYAPPAN FACE BEHIND THE EKA ACADEMY WHO STEERS THE COMPANY’S BUSINESS AS THE CEO

“The establishment of Eka is a magical fable that defies the theory of probability. Too many coincidences and too few explanations. They started this on the 1st of September 2011 – and that happens to be the birthday of the lord of wisdom – Ganesha. Hence the name “Eka”, inspired by “Eka Dantha” – a name of Ganesh. Eka, by the way, is also the name of the finest student of Indian mythology, Ekalavya. There is an interesting backronym for “EKA” – “Education, Knowledge and Achievement” – the EKA cycle, which represents all that Eka stands for. Finally, Eka Also means “1”, the numero uno, a position which everyone aspires for.

ABOUT EKA ACADEMY

Thus, while Eka Academy started its operations on 01 September 2011, the incorporation certificate took an infinitely long time to arrive. It was a frustrating wait. But when the certificate arrived in their email inbox, it was trulymagical. It arrived on 11 th of November 2011 (the fabled 11/11/11 date) –and that is the official date of incorporation of Eka. With this, the circle got completed – an organisation, whose name means “1” was also incorporated bythegovernmenton11/11/11.

The primary business of Eka is divided into training solutions, staffing solutions, and consultancy solutions. They provide training across a wide spectrum of media – classroom training, outbound training, job field coaching, and digital/blended training. They have over 800+ empanelled trainers across 40+ locations in the country who can deliver training that is standardizedincontent,andlocalizedindelivery.

They offer a comprehensive staffing solution – with a complete and end to end HR process outsourcing – from Recruitment to Retirement. They offer consultancy to organizations that would want to implement organizational development programs and set up HR structures, policies, and frameworks. Some of their popular offerings in consultancy areas would be rewards and recognitions, performance improvement and monitoring systems, and appraisalsystems.

FLYWHEEL OF THE COMPANY

The founder of the company is Capt Muthukrishnan Iyyappan. He steers the company’s business as the founder and CEO. Capt Muthu had set a lot of maverick culture at Eka, where the employees are encouraged to collaborate, rather than compete. He always motivates his employees to learn at their best – transforming from a “Know-it-all” culture to a “learn-itall”culture.

Capt Muthu had several interesting tenures in the Indian Army – from having commanded one of the highest posts in the Siachen Glacier at an altitude of 22,500 feet to commanding the troops in the defence services staff college. Also, it is interesting to note that on April 19, 2000, when the first ever suicide attack in the history of Kashmir insurgency happened at 15 Corps headquarters in Srinagar, Capt Muthu’s troops effectively and efficiently repulsed the attack resulting in eliminating the terrorists and also preventing them from getting inside the headquarters – which would have been disastrous. He brings in all those experiences and wisdom and weaves itinhistrainingprograms.

Eka
Entrepreneur First January 2023 18 TOP 10 INSPIRING BUSINESS LEADERS TOWATCHIN 2023
Founder and CEO, Eka Academy

PATRONS OF THE COMPANY

“The actual goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” – Simon Sinek. Eka, therefore, does business only with organisations whose value and belief systems resonate with that ofEka.Eventhoughtheyhavesaid“No”tomanyclients,theystillhave nearly300clients,rangingfrommultinationalstoorganizationswitha handfulofpeople.

SomeoftheirclientsincludeorganisationsfromtheTATAandtheBirla group, The Reliance Industries, and The Adani group etc.,. They also have international clients like The Central European University, Budapest,andSpotterInc,Delaware,UnitedStates.

THE FACTORS THAT MAKE EKA AN UNIQUE COMPANY

Eka’s programs are designed and developed in-house and are replete with distinctive teaching methodologies (which we call the “EKA” methodology –or the Enhanced Knowledge acquisition methodology) and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs.

Allthetrainershaveaveryhealthyfunctionalexperienceandtraining experience and the content is enriched with local and global case studies, business simulations, and syndicated group discussions which will equip the participants with the strategies, tools, and insights required to transform their thinking and achieve ambitious business objectives.

The original programs like ASKOI – help the participants to understand their strengths and areas of improvement – thereby giving them a blueprint for progress Success is developed after very deep understanding and research. Their leadership program called “EKDA –Ek Kartha Dus Avathar” – takes a completely new look at leadership qualities from a refreshingly different perspective. These qualities makeEkacompletelydifferentfromtheothers.

FUTURE GOALS

They have a very unique goal – a goal which they call “A goal of a billion”. This goal states that by 2029 when Eka completes 18 years, they should have “Touched the life of a billion people, created a billionsmiles,andmadeabilliondollarsannually”.

They have a plan to achieve it through aggressive geographical expansion, especially in places where English is a native language. They are actively promoting their original programs like the Rishi Series, which comprises 4 mass training programs in design thinking, training the trainer, knowledge management, and coaching and mentoring.

CHALLENGES FACED DURING LOCKDOWN

The two main expenses which gets hit in any downturn are Travel and Training. The pandemic hit them really hard in the first couple of months–becausetheywerenotpreparedforthat.Theyhadallalong been focussing and excelling on offline classroom training which was impossibleduringthepandemic.

They then tied up with an online learning platform and they created content that can be delivered effectively online. They also focussed on their off-roll staffing business. All this helped them not just survive the pandemic but flourish in it. As they say, when the going gets tough,thetoughgetgoing.

IMPACT OF TECHNOLOGIES

Immersive technologies allow trainers and content creators to leverage an entirely new, novel, and fantastically engaging technology. Training using Virtual reality and augmented reality can now respond to devices in motion (like training in a workshop/factory environment etc), creating an interactive experience for learners that actually has the potential to create and retain the learning for a long time.

Recently, one of their clients had their training cost for new hires in their factory, saved by a whopping 65% over a period of 3 years because of the training modules that they had created with Augmented Reality (AR). These new hires, most of who are machine operators and supervisors, could spend hours of learning using this content without the need for an additional or a dedicated instructor, andtheirretainingpoweralsowasHighest.

Capt Muthu feels that while digital customer experience is the defacto ground for the future players, many organisations shy away fromthatduetothefollowingreasons:-

Lackofinsightsintodigitalization

Too much complexity around understanding the customer journey andthus,customerexperience

Slow digital adoption - both internally (within the company) and externally(withinthecustomerbase)

Capt Muthu thinks that training organisations like Eka can help to bridge the above gap through their training and knowledge sharing interventions – as well with their deep insights into customer behaviour.

REWARDING PLEASURE ABOUT EKA’S BUSINESS

Ekaisintotrainingaswellasmanpowerservices.Themostrewarding thing about both of them is the chance to have a perceptible impact on others' success. They have stories where people join Eka as a juniorexecutiveand,indoublequicktime,risetoleadershipLevel.

FUTURE ENDEAVOURS - 2023

They have plans to increase their geographic coverage. In 2015, they became the first Indian training organization to have an established presence in Europe, when they opened their subsidiary in Budapest, Hungary.In2019,theyopenedaliaisonofficeinMelbourne,Australia. In 2021, they opened their office in Dallas, United States. In 2023, they plan to expand to the rest of Europe, the Middle East, and SoutheastAsia.

They plan to start Eka Foundation – to distil ancient Indian knowledge and transform it into modern management science. They also plan to identify and nurture leaders by starting a program called “Leadership Next” – where young working executives under the age of 30 across industries and functions would be identified and nurtured – by giving them world-class training and mentoring, thereby making them leadersintheirrespectiveorganizationaswellasthesociety

ADVICE TO THE READERS

Capt Muthukrishnan Iyyappan stated “Remember the ASKOI principle – Attitude, Skills, Knowledge, Ownership, and Initiative –for success. You may nothaveallthe5factorswhichwillcontributeto your success, but at least try to get 3 of them. Success will then be not an option, but a certainty”.

TheASKOIPrinciple 19 January 2023 Entrepreneur First

HowtoAvoidThem 5

Biggest CyberSecurityMistakes &

“If you haven’t already established a good cybersecurity architecture to oversee (security implementation), there’s a high likelihood you’re going to be breached. The best defense is to start thinking about cybersecurity as early as possible.”

Alex Manea, chief security and privacy officer at Georgian Partners.

Though cybersecurity is the ultimate goal, it is critical to understand that perfection is hard to achieve. Driven by the global connectivity and usage of cloud services to store sensitive data, especially in times of COVID-19, cybersecurity risk is growing exponentially in the tech market. These threats can come from any level in an organization and companies simply can’t rely on firewalls and antivirus software as the sole security measure. Hence they need to have a holistic end-to-end security model of their business. Today organizations are evolving their defenses against cyber threats. As per Gartner, the worldwide information security market is forecast to reach $170.4 billion in 2022.1 But it is equally important to understand the constraints that serve as the potential mistakes in cybersecurity practices.

Here are some of the common mistakes that your organization might be making to defend its assets and tips to avoid them.

Mistake 1 # Assuming you are exempted from online attacks

Every company operating virtually is vulnerable to cyber-attacks. Just because your company doesn’t handle data as such credit card data or personally identifiable information, doesn’t mean your company can never be a target for cybercriminals. Adversaries are continuously looking to penetrate the network and exfiltrate every valuable information and assets they could get.

Solution: Prevention and vigilance can go a long way in securing/protecting your connected presence. Leaders need to address cybersecurity as a business priority by hiring qualified experts to conduct regular assessments and tests. This helps to identify vulnerabilities within the technology and the processes.

Mistake 2 # Underestimating the cost of cyber attacks

Cybercrime is predicted to inflict damages totaling USD 6 trillion globally in 2021 which would be equal to the world’s third-largest economy. Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent per year over the next five years, reaching USD 10.5 trillion annually by 2025, up from USD 3 trillion in 2015.

Solution: Underestimating the cost of cyberattacks results in customer loss, reputation loss, and operational loss. Well, the best way is to understand the sensitive data, follow stringent cyber hygiene rules and elaborate on certain habits of email security.

Mistake 3 # Not updating security software

Neglecting to update the security software puts the company at unnecessary risk. Even though there aren’t too many opportunities for adversaries to get in, it offers low resistance helping them to open the door for breaching the system.

Solution: The IT team must implement strong protocols to ensure that no software updates are missed. Keeping that database updated promptly helps you to protect yourself against threats. The team should stay aware of how large the network is and where the critical data is stored. This way, they’ll know the vulnerable points and how to secure them and establish ‘network hygiene.

Entrepreneur First January 2023 20

Mistake 4 # No effective testing process

Testing the software is an important part of wider cybersecurity. Without a testing process, the software can be exposed to enormous risks down the line. It helps you know whether the software has a vulnerability issue or not and every software can be vulnerable unless your developers are genius savants. In a nutshell, a software’s life depends upon its security reputation and no company wants it to fail.

Solution: Two of the best testing processes are: penetration tests and third-party code tests. Performing penetration test assist the development team in detecting security risks, and gaps in compliance and simulating the potential risk of a large-scale data breach. It can also be performed to train information security teams to deal with cyberattacks, and practice to test their response time.

The third-party code is typically used to perform vital functions to the software you are developing. It helps to identify the vulnerabilities that the original developer or subsequent users have failed to notice or simply neglected.

Mistake 5 # Not educating employees about security

Most of the employees are unaware of security threats, how they may present them, and what procedures to follow if the threat is identified. According to Cabinet, 95% of cybersecurity breaches are caused by human error. BYOD practice is another reason why your workplace can be under substantial threat. When employees use their devices such as smartphones, tablets, laptops, or USB drives, they may use unauthorized applications opening doors for shadow IT.

Solution: The most effective way to secure your enterprise is to strengthen the most vulnerable links in the chain: your employees. Training your employees helps them to take security seriously as a company and makes them aware that everyone is responsible for it. Include it as an agenda item at every major meeting. Recognize and reward good practices, and assess security thinking in business strategy, culture, hiring, and promotion. Ingrained security in the culture makes it ever-present.

How iLink can help you avoid mistakes in the future?

“If you think technology can solve your security problems, then you don’t understand the problems and you don’t understand the technology.”

21 January 2023 Entrepreneur First
Bruce Schneier.

ABOUT COMPANY

PE Front Office was founded in February 2013 with the goal of delivering cutting-edge technological solutions for Alternative Investment Management. PE Front Office offers a comprehensive and integrated suite of products developed with a focus on the front and middle office processes for alternative investment management – Private Credit/Debt, Private Equity, Venture Capital, Fund of Funds, Real Estate Funds, Limited Partners,andFundAdmins.

Their solution is available in a cloud-based subscription model and can also bedeployedontheclient’sITInfrastructure.

From the humble start in Gurgaon, they have now grown their presence across several market segments and locations in India, Africa, Europe, the UK, the USA, Singapore, and Hong Kong. Their software is being used by morethan100assetmanagementfirmsacross15countries.

KEY PERSON & ROLE

The CEO Mr.Anup Kumar Adlakha along with Ankur Agarwal founded PE Front Office in 2013. He has more than 29 years of experience in providing solutions and consulting in IT services, 17 of which are in the Alternative Investment Management industry. Earlier, he worked as the Chief Technology Officer for a large Europe-based PE fund where he was responsible for streamlining the IT strategy and ensuring IT solutions services fortheglobaluserbase.

Ankur has more than 22 years of experience in defining, designing, and implementing large and complex business IT systems across various industry domains,includingPrivateEquity, Insurance, Travel, Media, and Telecom. Prior to co-founding PE Front Office, he worked with a leading PE firm as their Enterprise Architect and with Sapient Corporation, India as their Senior Technology Manager. In 2013, Ankur authored a book titled “Enterprise Technology in Private Equity”, publishedbyPEIMedia,London.

ANUPKUMARADLAKHA: AMULTI-DIMENSIONAL BUSINESSLEADER

ABOUT CLIENTS

PE Front Office has over 100 Alternate Asset Management firms across 15 countries that include India, Africa, Europe, the UK, the USA, Singapore,andHongKong.

ABOUT DOMAIN

PE Front Office is cost-effective, fast, responsive, and promises the shortestimplementationcycleintheindustryusingAgilemethodology. They use a flexible framework that lets them tailor the software to meet the customer’s specific needs. Their approach is to communicate in the customer’s specific terminology, comprehend the business processes, map it to available functionalities and customize the solution if needed. They can also integrate with other information sourcesystemseasily.

Additionally, they are responsive to feedback from product demos as well as existing users. They make an effort to upgrade the software based on the feedback received. This process of continuous improvement helps them stay ahead of the curve and meet and exceedcustomerexpectations.

COMPANY GOAL

PE Front Office is focused on solving the business problems for their customers and becoming the preferred SaaS provider for Alternate Asset Management firms. They are in a dynamic business landscape, where staying abreast of technological trends is essential for growth. Asatechnologysolution,theyalsounderstandtheimportanceofR&D sothatthesoftwaresolutioncanbecutting-edgeanddeliversuperior valuefortheircustomerswhileremainingsimpleanduser-friendly.

TOP 10 INSPIRING BUSINESS LEADERS TOWATCHIN 2023
“You know what it takes to start a company/business ?.... It takes a lot of courage, proper planning, and knowledge about a particular stream as well as the current technologies like Cloud, AI, ML, etc. The CEO of PE Front Office, Mr.Anup Kumar has gathered all the strength as well as a good set of employees to make his company on the top list”.
Entrepreneur First January 2023 22
CEO, PE Front Office

CHALLENGES FACED DURING THE PANDEMIC

The pandemic was a challenge for all businesses where remote workingbecametheovernightnewnormal.PEFrontOfficeteamwas able to stay connected during the Covid pandemic. Different teams like Product, Sales, Marketing, and Finance coordinated remotely using virtual meetings to ensure the successful implementation of PE FrontOfficeforvariousprivateequityandventurecapitalfirms.

The PE Front Office team has an excellent repertoire of IT expertise, domain knowledge in private equity, and experience in global operations. They are experts in handling both front and back-end operations and thanks to the team they could function normally duringthepandemic.

TECHNOLOGIES AND THEIR IMPACT

As a technology firm, they understand the impact of new immersive technologies on businesses. These technologies are helping customers to understand offerings better and offer enhanced customer experience by allowing them to walk through the entire product/service in a simulated environment. When customers relate better to the benefits of the offering, it usually generates more successful business outcomes. As companies move toward digital transformation, immersive technologies are bound to play a critical roleintheworkingofenterprises.

REWARDING THINGS ABOUT THE INDUSTRY

PE Front Office is in a niche industry where their software is making a huge contribution to making life easier for alternate asset management companies. Knowing that they are making a meaningful difference to these firms that were badly in need of technological support is gratifying in itself. Their goal was to solve a particular business problem in a specific sector of the vast investment universe, and they are succeeding in their objective. They hope to extend this to as many enterprises in that sector worldwide as they move forward.

SUCCESS TO MR. ANUP KUMAR

Success is not a particular milestone, it is the thrill of seeing dreams cometrueasyoumovealonginyourprofessionallife.Whenyoubuild anenterprisefromscratch,everymilestoneindicatessuccess,butyou just keep moving toward the next one. The pleasure is in the journey itself and as long as you enjoy that, reaching the destination is a matteroftime.

PLANS FOR 2023

PE Front Office is focused on continuous improvement. This includes both, improving the way they work and the way they deliver business outcomes. They hope to keep improving their product and look forwardtoexpandingtheirpresenceintheUSAandEuroperegions.

CHALLENGES TO OVERCOME

The alternative investment industry is a niche sector that is facing technical issues. The lack of proper software was a deterrent to smooth working. Creating a software solution was the easy part, however, getting alternate asset management companies to use them was the tricky one. But once PE Front Office found its first few customers, it was an easy ride as they had happy customer experiencestospeakforthem.Thisistrueforallnewstart-ups.Once you establish the quality of your offering and deliver great customer experiences,thereisnolookingback.

STRATEGIES FOR SECURITY THREATS

Cybersecurity threats are a risk to all enterprises, and they need to take appropriate measures to protect their data. PE Front Office’s clients deal with their customer data, and it is imperative that they have a safe environment for the storage and utilization of data. In fact, this is why PE Front Office offers a cloud subscription model whereby each customer can host the software in their own virtual personal cloud exclusive to them. When it comes to security, PE Front Officebelievesinazero-trustpolicy.

RECOMMENDATIONS TO CEO

Knowing your customers’ needs and preferences is key to creating a great customer experience. Once you tailor your offerings to meet theirneeds,whatyouneedtodoisraiseawarenessaboutyourbrand offerings. Being visible is essential for being successful in a digital world. Develop a comprehensive digital marketing strategy so that your target audience can understand your products and engage with you better. Focus on creating a smooth and seamless experience. Whether it is online or offline, the experience you deliver must delight your customer. Gather insights about your customer preferences and engage with them on the platform of their choice. If you are in B2B, optforLinkedInorTwittertoreachouttoyourtargetaudience.Make sure you highlight the business problems that your offering solves. Have a website that is easily navigable and grabs the viewer’s attention in seconds. From start to finish, the viewer must enjoy the experience to have a successful conversion. It all boils down to having deep insights into your customer preferences and tailoring yourofferingaccordingly.

FUTURE ENDEAVOURS

PE Front Office is focused on technological innovations, so they will move ahead with newer improved versions of their offerings that will help in delivering superior value to their customers. Their focus is on becoming the market leader by delivering best-in-class solutions in thealternativeassetmanagementspace.

ADVICE TO THE LEADERS

Mr.Anup Kumar stated “If you are passionate about anything, you should strive to make it a reality. When you look around, you will see gaps in business needs and the solutions available to them. If you have the skill sets to make a material difference in business processes, you should explore setting up a business enterprise. Never killyourentrepreneurialspirit.”.

23 January 2023 Entrepreneur First

Sidhavelayutham M: The Leader Behind Alice Blue Financial Services

THE ORGANISATION

Alice Blue is a discount broker platform that was established in December 2006 in Chennai. They later moved the Head Office to Bengaluru. Today they have a PAN India presence with 20 branches across 16 cities. They manage over 4 lakh customers now. They offer a platform to trade equities, derivatives, commodities, currencies, mutual funds, and IPOs. Alice Blue has dreams to offer a one-stop solution for customers for all their investment needs. The name Alice Blue originates from the Greek word for truth while Blue is always the color of trust and dependability. So they seek to offer dependable brokerage services to the customers at the lowest industry rates.

HEAD OF THE COMPANY

Mr. Sidhuvelayutham M, the CEO of the company. He has a Management of Finance degree from the Indian Finance Institute and a Master’s from IIM Bangalore. He has overall responsibility for operations and new product development. He has a background in analytics and strategic planning which he applies to the business while looking out for disruptive concepts and adapting new technologies ahead of the competition. He has an able team of seasoned professionals from the industry to support him.

They have been with the company for over a decade and have helped to supercharge the growth, strategy, finance, and operations. They moved to a paperless mode in 2017 with online customer onboarding via Aadhaar and eKYC along with digital payments. This helped the company to scale up exponentially.

THE CLIENTS

They have over 4 lakh customers from all over India who have opened their trading accounts with Alice Blue. They cater to the trading and investor community in India by offering them a discount brokerage platform for trading in equities, derivatives, currencies, commodities, IPOs, and Mutual Funds. They have several business partners who use the proprietary platform to run their trading businesses.

We have heard about the name Alice, (Alice in Wonderland). Well!! It is the germanic word meaning “of noble rank” and the color blue indicates “the color of clear sky when the sun shines”.The main idea of naming this company “ALICE BLUE” is to provide trust and offer different services to the consumers in a noble way (without buffering them).

TOP 10 INSPIRING BUSINESS LEADERS TOWATCHIN 2023
Founder and CEO, Alice Blue
Entrepreneur First January 2023 24

ABOUT DOMAIN

The main motive of the company is to find the solution for the basic emanation of the merchant and shareholders in the Stock market in the locution of price transparency, customer support, and dependency. They wanted to offer them a smooth experience on a broking platform that offers low flat rates for trading and zero brokerage for equity purchases in cash. The idea was to make trading pleasing to individuals and develop an awareness of the equity cult among the younger generation. They firmly believe that the customer comes first. Staying true to the brand promise and making investing and trading simple and rewarding, They continue to find ways to delight their customers. Through their online platforms and mobile applications, they empower retail investors and highvolume traders to do it themselves. In addition, they offer courses and products in the trade school and trade store to support the traders for more efficient trading. However, at Alice Blue, they charge a flat fee of Rs 15 per trade. They provide free APIs to clients for order placements in milliseconds, live OI data, and reliable web sockets which have helped them improve their reach.

They focus on continuous improvement in technology so that they can provide a glitch-free trading platform to their clients. As far as customer issue resolution is concerned, their turnaround time is around 30 mins to an hour at most. They offer a paperless account opening process that is swift, simple, and hassle-free.

FUTURE GOAL

They wish to be India’s preferred discount broker. Their aim is to have over 1 million derivative trading accounts by 2025. They wish to reduce transaction costs further while continuing to provide the best trading platform. They wish to build an interconnected universe of products and services, learning materials, trading strategies, and suggestions under one roof. They aim to reduce ticket response time to minutes from the current 1 hour during working time. The response window opens around the clock.

CHALLENGES FACED DURING LOCKDOWN

Since Alice Blue is an online trading platform, they didn’t face too much of a challenge during the pandemic. They managed to have employees working from home. In fact during the lockdown, With more people stuck at home, they opened more trading accounts than usual. This was a byproduct of the lockdown which forced people to work from home. The equity cult has grown in India during the pandemic and youngsters are taking a keen interest.

IMMERSIVE TECHNOLOGY

As they say, data is the new oil or gold. New immersive technologies are helping to create better customer experiences. The more information they gather about customer behavior and preferences using the CSAT survey helps them to fine-tune their offerings to design tailored solutions for their customers based on the most used services and products. They keep upgrading our versions so that customers get the maximum benefit.

BIGGEST OBSTACLES

The customer of today is very aware as the world has become digital and interconnected, In such an environment, customers are spoilt for choice. If you don’t provide them with what they are looking for, they will just move on to someone who does. Since there is no logistical constraint anymore, brands and businesses have to be aware of changing customer needs and preferences and keep tailoring their offerings accordingly. Collecting customer data and Analyzing it regularly is the biggest challenge but you can turn the problem on its head and say it is the solution as well.

BIGGEST OBSTACLES

The customer of today is very aware as the world has become digital and interconnected, In such an environment, customers are spoilt for choice. If you don’t provide them with what they are looking for, they will just move on to someone who does. Since there is no logistical constraint anymore, brands and businesses have to be aware of changing customer needs and preferences and keep tailoring their offerings accordingly. Collecting customer data and Analyzing it regularly is the biggest challenge but you can turn the problem on its head and say it is the solution as well.

DIGITAL CUSTOMER EXPERIENCE JOURNEY

The CEO stated that “We have focused on building our brand image through social media campaigns, word-of-mouth referrals, client referrals, partner referrals, Public Relations, Influencer marketing, and other brand-building activities.

Dealing with aware customers who are conscious of what they are paying for needs to be done with care. Today’s customers have access to a lot of information in the public domain and you cannot get away if you provide a shoddy experience. It is therefore extremely important for brands to maintain their image by providing a complaint-free experience to customers. Earning the loyalty of customers and retaining them is a challenge that every brand needs to rise to. That is the only way to thrive in this digital world”.

GRATIFYING ABOUT THE JOB

Mr. Sidhuvelayutham stated that he has always been an advocate of discounted brokerage and an excellent trading platform that provides a pleasant experience to the trading community. Customer delight and positive reviews are the most rewarding thing about this industry. Their industry is all about money and if they can help traders earn better by offering them the most economical platform.

ABOUT SUCCESS

Success is an ever-evolving term and its definition keeps changing as you move along your entrepreneurial journey. There are always more things to do and more milestones to achieve. Success is when you make your dreams come true by following your passion. Happy customers are how I would define success. If you can keep your customers happy, success is bound to follow.

25 January 2023 Entrepreneur First

FUTURE ENDEAVOURS

They have recently upgraded to the ANT Moi 2.0 trading platform and retained the features most liked by users. They are focused on continuous improvement in technology to provide customers with a hassle-free experience by providing smarter, more intuitive, powerful, and consistent service. The CEO is looking forward to moving closer to the 2025 goal of 1 million derivative traders through innovation and technology. Other goals include building value for customers, fortifying the support team, and entering into business collaborations.

CHALLENGES TO OVERCOME

Good leaders know how to respond to the demands of the role and the demands of their team. They know and actively seek to bring out the best qualities of the people they lead. Building a strong team is easier when you know the values and goals of each individual, as well as what they need from you as their leader. We groom our people and we run a lot of programs on leadership. If a person is ready to take responsibility, we give him the responsibility. You have to have confidence in your people. You need to take a bet that this person will be able to perform. And, then we keep working on the process of mentoring and training. In our organization, we hire at the entry level and keep on promoting them without any lateral hiring.

IDEAS TO DEAL WITH CYBER THREATS

Alice Blue was struggling with regular Distributed Denial of Service attacks which used to cause outages at least twice a month and compromised our performance as well. They moved to Cloudflare and added Argo Smart Routing which has helped us mitigate these attacks and improve the performance of the platform. They were ever vigilant against cyber security attacks because a lot of money and customer data is at stake. Given our nature of work, it is extremely critical to maintain the safety of our systems and prevent any attacks.

CEO’S RECOMMENDATIONS

He would recommend a migration to the cloud as that is the latest and most competent technology available. It is flexible and you can choose a multi-cloud environment to meet different business requirements. Since this is a payas-you-use service, it is quite efficient for new enterprises. Since enterprises are moving towards digital transformation, it makes sense to invest in a multi-cloud environment that provides access to faster, safer, and more efficient technology.

OBJECTIVES

They are planning to enter into other business segments to offer customers a one-stop shop for all their trading and investment needs across asset classes.

ADVICE TO THE READERS

He mentioned “Whatever you do, do it with passion, halfhearted measures will not take you anywhere. Before beginning your investment journey, ask yourself why you are investing. If you know why you are investing, you can easily figure out where to invest. When you are investing, Remember that volatility is your best friend. Accept and build it in your portfolio. If there was no volatility, there would be no opportunity.

Entrepreneur First January 2023 26
27 January 2023 Entrepreneur First

Copy Writing

Copywriting is a type of writing that is specifically designed to sell a product. There are numerous examples of copywriting on the internet. If the words are intended to inform, they are a type of copywriting. This is an extremely useful skill that is related to many of the other skills listed here.

How to Acquire

Ontheinternet,somebusinessesand organisationsteachcopywriting.In fact,someofthemevenprovide certificationsfortheskill,whichis beneficialwhenstartingoutasa novicecopywriter.

How to Apply

Thishigh-payingskillcanbeapplied almostanywhere.Goodcopywriters arehardtocomeby,andifyoucan masterthisskill,you'llneverhaveto worryaboutmoneyagain.Some copywritersearnsevenfiguressimply byreceivingapercentageofthe salesgeneratedbytheircopy.Your earningpotentialisdeterminedby howmuchtimeandeffortyouare willingtoputintonetworkingand writingcontent.

PeoplewholisttheirservicesonFiverr andwritearticlesforbloggerscan makegoodmoney.

Content Creation/ Marketing of Content

Contentcreationorcontent

marketingiswhenyouwrite informativecontentandsellitor selladvertisingonthesiteforwhich youcreatedthecontent.Many peoplethinkofcontentmarketing, whichincludesblogging.

Blogging,ontheotherhand,isnot abusiness.Itisamethodof bringingvisitorstoawebsitewhere youwillsellthemsomething.Ifyou blogwithoutanyformofcontent marketing,youhaveahobbyof creatingfreecontentforthesake ofit.

How to Acquire

Ifyouhavecompletedhighschool, youhavethenecessaryskillstowork asacontentcreatororcontent marketer.Youdon'tevenhavetobe anexpertinordertocreatecontent. Allyouneediscommonsenseandthe abilitytoconductresearchonany giventopic.

How to Apply

Youareacontentmarketerifyoucan writecompellingcontentthatwill bringpeopletoyourwebsiteinorder tosellthemebooksoradvertisingon yoursite.Thisissimilartoaffiliate marketing,butthedifferenceisthat thecontentyou'repromotingisfree.

Making an Online Course

Onlinecoursecreationisoneofthe hottesttrendsinonlinemarketing rightnow.Thisiswhereyoucreate anonlinecourseandsellitto peoplewhowanttolearnabout whatyouknowandhowitcanhelp others.Ofcourse,you'llneeda relatedskilltoteach,butthiscan beovercomewithextensive research.

Haveyoueverenjoyedanonline course?Doyouhaveanypersonal experiencetoaddtotheoriginal course'scontent?Thenyoucan imitatethecourse,beingcareful nottocopyit,butrathertorewrite thematerialinyourownwords, basedonyourownexperiencewith thetopic.

Withtherecentincreaseinonline events,onlinecoursesprovidea greatopportunity.Evenifexisting resourcesarefreelyavailableon theinternet,peoplewillpayforthe workyouhavedonetocurateand presenttheinformationinan understandableformat.

Therearenumerouslearning platformsandsoftware programmesavailablethatmake coursecreationsimple.The "expertise"componentisthemost difficulttoovercome.

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Byfollowingthetutorialsonany learningplatform,suchasUdemy,you canlearnhowtocreatecoursesand increaseyouryearlyincome.Each platformhasitsownmethodof creatingcourses,andothersoftware companieshavecourse-builder softwarethatyoucanuseonyour website.

Youcansellcoursecreationservices tothosewhohavetheexpertisebut lackthetechnicalskillstocompletea courseonceyou'velearnedhowto usethevarioustoolsthatallowyouto createonlinecourses.Ifyouhaveany skillsasavideoeditor,youcanquickly moveuptothenextincomebracket andearnsignificantlymore.

Graphic designers are responsible for creating the visual elements of both online and offline advertisements. They are the designers of logos, banners, and the artists who create the cute characters that sell products. They are not to be confused with web designers, who can build websites. Graphic design necessitates some artistic ability. Graphic designers excel at assisting small business owners in effectively displaying their personal brand.

Web Designer

Web developers are the technical experts who power websites. They are proficient in CSS, JavaScript, and other platforms such as Joomla and Ruby on Rails. They can create a website without using a website builder like WordPress or Wix. This is a far more technical approach to website development than web design.

How to Acquire

A web designer in this context creates websites using one of the many website builders available, such as WordPress, Wix, SquareSpace, and others. They do not create customised CSS or JavaScript. This is covered in the following skill, web development. Although web design and graphic design are inextricably linked, a web designer is not required to create their own images. They can make use of the work of others.

How to Acquire

Therearenumerousonlinecourses available,andeachwebsite-building platformwilltypicallyprovidefree tutorialsonhowtousetheirsoftware. Theremayalsobeclassesavailable atyourlocalcommunitycollege.

How to Apply

Thisisyetanotherhighlysought-after freelanceskill.Youcouldalsowork foralargecorporation,designing theirwebsite.However,youare unlikelytoearnthesamesalarythat youcouldasafreelancer. Highearnersinthisfieldaretypically freelancerswhocanchargeahigh rateduetothehighvalueandrare skillsetstheyprovide.

Graphicdesignprinciplescanbe learnedonlineoratyourlocal communitycollegeoruniversity. Takingcollege-levelgraphicdesign classesdoesnotrequireyouto completeadegreeprogramme.Ifyou haveahighschooldiploma,thereare numerousfreeonlineresourceswhere youcanlearndesignskills.Thereare alsotechnicalcollegesthatmayoffer graphicdesignprogrammes.

Graphicdesignisaskillthatisinhigh demand.Startasafreelancerorwork foranadvertisingagency, newspaper,ormagazine.Agraphic designerisrequiredforanythingthat requiresavisualelement.Thereare numerousfreelancesiteswhereyou canshowcaseyourworkandfind work.

Software Designer

Apps are created by software developers. They can also help with web development by connecting to back-end databases and external applications. Naturally, software development is relevant wherever computers are used. Software developers are the people who bring ideas to life and direct computers to perform tasks. In the world of software developers, mobile app development is a specialised field.

Thereareonlineclassesavailablethat willteachyouthetechnicalskills requiredforwebdevelopment.

How to Apply

Onceagain,thisisavaluableskillfor freelancers.Mostmajorcorporations alsohaveopeningsforweb developers.

How to Acquire

How to Apply

Youcanlearntoprogrammeby takingonlineclasses.Thisistheonly skillonthislistthatcouldbenefitfrom aformalcollegeeducation;however, manyprogrammersareself-taught. Thereisevenapp-buildingsoftware availablethesedaysthatcanhelp youcreateyourappwithoutknowing howtocode.
Youcanusethisskilltocreateany appyoucanthinkofandthensellit onanappstorelikeAppleorGoogle, oryoucanfreelanceasacoderfor otherswhohaveapplicationideas. Youcanalsoworkasacoderfor companiessuchasHP,Apple,and others,butthemajorityofthese employerswillrequireacollege degree.
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Takingupaskillandmasteringit,will giveyouimmensepleasurewhen you’llneabletolearnfromsomething youmaster.

O ORANGE TECHNOLAB

MEET MR. ANKUR PATEL –THE MANAGING DIRECTOR, OF ORANGE TECHNOLAB, WHO SPELLS OUT THE VISION AND THE STRATEGIC DIRECTION OF ORANGE TECHNO LABS AND OVERSEES THE COMPANY’S EXPANSION

“You guys are probably wondering why the founder named his company as ORANGE. Well !! The idea behind this is, ORANGE is citrusy, fruity, and associated with joy and creativity. The services and expertise provided by the company are similar”.

REGARDING COMPANY

Orange is an Award winning Software development company, committed to providing end-to-endITservicesinweb,mobile,andcloud development. UI/UX design and development to softwaredeploymentsinceinception.

Orangeisgloballyrenownedasthegloballeader intheITindustry.Itisanexpertfortwodecadesin bespoke Solution Development. The preferred destination for career-makers and tech industry pursuers. Orange is a growing team of people that are highly passionate about Software Development.

M.D., Orange Technolab

ABOUT THE KINGPIN OF THE COMPANY

Mr.AnkurPatel–theManagingDirector,Orange Technolab. He is responsible for consolidating growth in markets across the globe with Quality products and maintaining customer satisfaction. Hespellsoutthevisionandthestrategicdirection of Orange Techno Labs and oversees the Company’s expansion. He is at the helm of several initiatives in technology, applications, processes, customer deliveries, and business development.

He is responsible for International Business Development and for management of the P&L andFinanceFunctionsofthecompany.

Entrepreneur First January 2023 30 TOP 10 INSPIRING BUSINESS LEADERS TOWATCHIN 2023

ABOUT PATRON

SATISFACTION WITH WORKING IN ORANGE

New Research & Development with Change & is thesinglemostcriticalparametertosuccess.They maintain perfect symmetry between utilizing resources and optimizing business effectiveness forcustomersatisfaction.

ABOUT DOMAIN

Orange focuses on the customer’s solution and allows them to see solutions they couldn’t think were possible. Development, Testing, and Implementation of the solution at Orange are defined, measured, optimized, and reviewed across all the stages of the development lifecycle, to ensure the adequacy of the software. The market-driven development and testing approachhelptheclientsacquirebudget-friendly solutions and ensure smoother and faster processingofapplications.Moreover,theyplaya vital role in several initiatives in technology, applications, processes, customer deliveries, and businessdevelopmentaswell.

MISSION OF THE COMPANY

The actual goal is to focus on Solutions to problems and set up a culture among & share successamong-MidSizeITcompanies.

STRATEGIES TO OVERCOME CYBER THREAT

The innovative services bundles skills in the area ofITsecurityanddataprotectiontocatertothe individual needs of their customers and offer appropriate help to control continuous improvement - Recently in Nov 2022, they auditedtheprocessflowandgotthecertification ofISO27001ISMSfromTUVSUD.

FUTURE VISION

Helping clients to create their future bringing innovations and improving the way The world works and lives via Strategy, Technology, and Operations.

TheASKOIPrinciple
VIVOMobile,TOTOIndiaPvtLtd,BirlaSugar(KK BirlaGroupOfCompanies),WonderCementLtd, APMTerminalsLtd,CerasanitarywareLtd,Gasia, Nissan,andMicrosoft.
31 January 2023 Entrepreneur First

GUEST WRITING

Transforming Higher Education

Six months after it released the draft strategies for transforming higher educational institutions (HEIs) and making them multidisciplinary, the University Grants Commission (UGC) is ready to finalize those strategies. The guidelines assert that as per the suggestions of the National Education Policy (NEP), all HEIs will be classified into three classes. These are Teaching-intensive Universities, Research-intensive Universities, and Degree-awarding Autonomous Universities. As per the guidelines, all higher educational institutes will have to become multidisciplinary universities or degree-awarding independent institutions by 2035 and the multidisciplinary teaching and research universities will have over 3,000 students.

Previously, the Chairman of UGC, M Jagadesh Kumar, had mentioned that all affiliated self-governing colleges in India must turn into independent degree-awarding institutes. To make this viable, the Draft Guidelines for Transformation of HEIs into Multidisciplinary Institutions declares that the affiliated colleges should accomplish the degree-awarding position by passing through diverse stages of independence or by finishing the procedure of becoming part of the cluster to become a large multi-disciplinary HEI. It also mentions that when an HEI becomes an element college of a large university it may collaborate with other element colleges of the university or open up new departments to achieve the position of multidisciplinary HEI.

Besides the guidelines cites that mobility of credits between institutions is one of the characteristics of a multidisciplinary institute. It suggests to the Academic Bank of Credit (ABC) as a stage that shall offer the amenity and functionality for a student to open an academic account and to get on board of qualified HEIs and instructs that all HEIs will have to register in the ABC to facilitate this. Starting up paths for online education is also declared as a key attribute of an HEI that offers multidisciplinary education and recommends that the Study Webs of Active Learning for Young Aspiring Minds (SWAYAM) portal of the Ministry of Education can assist universities to provide a group of online courses via the UGC's credit outline for SWAYAM.

Entrepreneur First January 2023 32

The alliance and strengthening of HIEs for the object of offering multidisciplinary degree-awarding education is also emphasized by the guidelines. It said that in light of NEP 2020, it is vital to take advantage of the nearness of HEIs in offering multidisciplinary programs. The guidelines suggest that institutions collaborate to curate programs that boost the type of degree and education being offered. For example, the Bachelor of Education program can be combined with the Bachelor of Arts program from two different universities to provide the Integrated Teacher Education Programme (ITEP) with a combination of BA and BTech. In light of these suggestions, the guidelines make it mandatory for institutions to consent to the NEP-proposeddualdegreeprogram.

To offset weak admission rates and the absence of means the guidelines endorse that colleges form a cluster unit to share resources and provide courses and programs across the spectrum for the students. This cluster unit of colleges can then become a single independent unit of degree-awarding colleges. The guidelines indicate that a cluster of government colleges will work under a Board of Governors, whose Chairman will be selected by the state government. The course tuition fee charged for the courses will be as per the respective institution providing thecourse.

Education at the crossroads

Although the objectives of the policy are impressive, the key challenge is to streamline the institutional outline in the current universities and shape a new outline for the potential universities that will make this revolution momentous. Today the difficult question our education space faces is - Are India’s current universities and colleges up to the mission of creating employees for the knowledge society? Whichever optical prism one gazes through - employability, excellence of research, or instruction theoutcomesareunderwhelminganduncheerful.

It is disheartening that worldwide employability reviews observe less than 10 Indian institutions in the top 500. In addition, many national surveys regularly report an excessively huge number of unemployable graduates. Therefore, it is natural that our own HEIs, which are the sword arm of our attempts to renovate ourselves into a knowledge economy, should subject themselves first to a transformative method. It will be in line with the demands of the new policy so that their institutional flaws do not worsen their crucial role in the fructification of the policy. The hitches of inferior instruction and the failure of most of our institutions to offer significant skills are their weaknesses. These are symbolic of a hidden illness of the incapability to improve or create knowledge, which or else should be the most critical responsibility of teachers in any institution. This incapability is furthersitedinstructuralfaults.

In India, universities are mainly independent when it comes to the selection of teaching bodies. Sensibly, if independent institutions are responsible for delivering specific goals, they must have the power to take actions that accomplish that mandate. Then again, higher educational institutions in India are mostly state-funded, unlike in several advanced countries. Therefore, they suffer slightly in terms of resources when they hire bad quality teachers or when the appointed teachers do not improvetheirskillsandproficiencies.Governingorganizations

like the UGC have announced grading techniques, academic performance indicators, made monetary funding dependent on grades gained, and initiated faculty supervising and career development plans. However, there are no compulsory methods of stopping nonperformers in universities from free-riding on the labours of performing teammates.

Hence, the style of selection of faculties in universities has to be reinspected and procedures formulated so that universities, in their interest, select the best achievable candidates. They must absorb and engage that unit of specialists who possess the latest know-how. Only HEIs that adapt to creative changes and will reform themselves into nimble and latest educational services providers will survive in the education space. Otherwise, they will find it more and more difficult to demand governments fund them with no questions raised. Financing associations will gradually introduce performance-centred financing, and financing backing may swing to the students rather than the institutions.

The UGC’s recent proposal of permitting educational institutions to appoint professionals as Professors of Practice is a welcome move. The UGC also recommended capacity-building for teachers so that they can teach, train, and research in multi-disciplinary academic programs such as through initiatives like Annual Refresher Programme in Teaching (ARPIT) and investment in learning assessment tools. It has also insisted on setting up Education Departments in universities and colleges that will teach curriculum design, pedagogy, communication, andwritingtoprospectiveteachers.

The meticulous process and the base of incentives and disincentives for faculty functioning may be left to the universities. The present system where universities have the independence to select but no obligatory duty to deliver is not helping India’s pursuit to transit to a knowledge economy. If students are to be accommodated in a global system there has to be an emphasis on teaching them to think and question what exists and to relate it to the aspirations that they demand from a system ofeducation.

A crucial question that we need to ask today is whether education will assist in creating secular democracy, along with its components of human rights and social justice? Will education help bring about the society for which we are waiting? Given India's demographic, with the populationtiltedproportionatelytowardstheyoung,highereducationis deeply linked with people's aspirations and desires. The level of higher education is often a marker of social status and its role in a highly stratifiedsocietycannotbeunderestimated.

The Author

About
ShivanandPanditisan independentFinanceandTax Adviser,awriterbyzeal,anda readerbypassion.Hehas26years ofexperienceinthefieldof Finance,Accounting,Taxation laws,Costmanagement,Wealth management,Audit,andCorporateandBankinglaws. HeisawinneroftheNationalMeritScholarshipandmanyother prizesinvariousquiz,essay,andelocutioncompetitions.Hehas contributedaround185articlesto70variousmagazinesand newspapers. 33 January 2023 Entrepreneur First
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