November 2022 - Entrepreneur First

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VOL 01 | ISSUE 03 | NOVEMBER 2022 Go to Digital AMAN FOUNDER - STEADFAST NUTRITION PURI MEET AMAN PURI, TRAILBLAZER IN THE WORLD OF SPORTS & WELLNESS NUTRITION TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023
VOL 01 | ISSUE 03 | NOVEMBER 2022

Editor's Desk

Entrepreneur First is excited to present the third exclusive range of our team's hard work. The third edition is devoted to entrepreneurs who become inspirational leaders in the world of business. They started with a small business plan and their business flourished with their incessant effort and hard work. Additionally, we would bring you their secret strategies, objectives, goals, and many more effective with their personal advice and interviews.

We all have dreams and plans to achieve them. Those who manage to go by the plan which may or may not be feasible are termed as "successful" and those who can't do it are termed as "failure". Well, we don't believe the same. Those who dream and aspire to fulfill it are achievers of themselves. The reason some people are not able to realize their dreams is maybe their plans needed a little modification or they were putting effort into something that was not worth it and procrastinating on the one that needed urgent attention. They may need some expert advice or a modified plan to work on. Whatsoever it is, Entrepreneurs First has a remedy for all your needs.

In this edition, our exclusive cover "Top 10 Inspiring Business Leaders to Watch in 2023" drives all our attention. It grabbed our attention as an

an innovative approach to understanding the business world and its challenges. Our team worked hard with their research, analysis, and their expertise to bring you an exclusive range. Here, we have provided the conferral of some leaders whose success stories will blow your mind including the challenges they faced in their lives, and how they drew a line with their own crises. Their stories will help you to perhaps realize the mistakes you were making by now and help you rectify those.

In conclusion, we believe that all entrepreneurs no matter what their turnover is. Whether it's small or huge, everyone has a story to inspire. We should learn from them and motivate ourselves in every way possible. Here, we provide a platform that not only gives business content but also helps to mold your character. The life stories of various personalities whom we feature will plant a seed of ambition and the desire to achieve in you. Our team works hard to bring you quality content at the tip of your hand. We hope our articles and blogs benefit you to the best. Also, we would appreciate if you take out some time to let us know how we are working. We are always open to opinions and suggestions.

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PUBLISHER SUNIL KUMAR

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08 TOP 5 HABITS OF SUCCESSFUL BUSINESS LEADERS Contents
Story AMAN PURI FOUNDER - STEADFAST NUTRITION Steadfast nutrition is a nutrition brand for sports and wellness. It was launched in 2017 to provide authentic supplements to the sports fraternity enthusiasts. Today, Steadfast stands strong with a pan-India presence over 150 SKUs to choose from- including 11 protein formulations. TOP OF SUCCESSFUL BUSINESS LEADERS 5Habits 14 MR. HAFIZ SHEIKH ADNAN AHMED Co-Founder & CIO - Azaan 20
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VARUN SINGH Managing Director & Certified Investment Migration Consultant
MR.

“If you haven’t already established a good cybersecurity architecture to oversee (security implementation), there’s a high likelihood you’re going to be breached. The best defense is to start thinking about cybersecurity as early as possible.”

Alex Manea, chief security and privacy officer at Georgian Partners.

The World's Top 10 Most Beautiful

BEACHES

Divami design labs were founded in 2008. Its main focus is to create an excellent digital product experience. Some of the foundational service offerings of Divami are UX Strategy, UX & UI Design, User Research, and Design-led Development services for B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation Projects, eCommerce marketplaces and Consumer Applications.

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SHIVANAND PANDIT

Shivanand Pandit is an independent Finance and Tax Adviser, a writer by zeal, and a reader by passion. He has 26 years of experience in the field of Finance, Accounting, Taxation laws, Cost management, Wealth management, Audit, Corporate and Banking laws.

Investment is the dedication of money to purchase of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as time, money, or effort.

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beach is a narrow strip of land separating a body of water from inland areas. Beaches are usually made of sand, tiny grains of rocks, and minerals that have been worn down by constant pounding by wind and waves.
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NAVEEN FINANCIAL AND TAX ADVISOR, AUTHOR, PUBLIC SPEAKER

MEET AMAN PURI, TRAILBLAZER IN THE WORLD OF SPORTS & WELLNESS NUTRITION

Aman Puri is the founder of Steadfast Nutrition, a revolutionising force in the sports and wellness nutrition world. Formerly an international-level athlete, Aman Puri was 24 when he founded Steadfast Nutrition after experiencing first-hand the gap in the Indian market between good-quality sports nutrition supplements and the demands of the Indian sports fraternity. Within five years, he has successfully made Steadfast Nutrition India’s fastestgrowing sports and wellness nutrition brand. His mantras ‘For Athletes, By Athletes’ and ‘We Understand Organs Better’ have made Steadfast Nutrition the preferred choice of countless athletes and fitness enthusiasts, who vouch for the role of its supplements in their success.

Excerpts from an interview with

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TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023

Steadfast nutrition is a nutrition brand for sports and wellness. It was launched in 2017 to provide authentic supplements to the sports fraternity and fitness enthusiasts. Today, Steadfast stands strong with a pan India presence, with over 150 SKUs to chooseincluding 11 protein formulations.

At the starting of any venture, an entrepreneur observes- so does Aman Puri.

Steadfast Nutrition's parent company, Steadfast MediShield has successfully provided medicines since 2008 for patients with chronic kidney disease and those undergoing dialysis and transplant. In the last decade and a half, Steadfast has closely worked with various doctors and patients and understand the agony a patient and his family undergoes— especially in case of organ failure. A reason for thisparticularly among the youth- was an improper diet and improper use of supplements. Aman Puri says that in 2017, 80% of the supplements in the market were either duplicated or adulterated. The sensitivity towards patients led to the launch of Steadfast Nutrition, which makes organ-friendly, steroid-free nutritional supplements. Steadfast Nutrition ensures that its range of products can be taken by anyone and does not lead to any short term or long term side effect.

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AMAN PURI - A HEALTHCARE PROVIDER

THE FACTOR BEHIND THE SUCCESS OF STEADFAST NUTRITION

Steadfast’s USP is its organ-friendly range of supplements in single-serving sachets. It was the first domestic brand to provide portable and scoopless servings in 2017, revolutionizing an industry dominated by conventional supplements in box packaging.

STEADFAST’s CLIENTS

Anyone above 5 years who follows an active lifestyle can take Steadfast Nutrition’s supplements Fitness enthusiasts and professional athletes take Steadfast products for enhancing their athletic performance.

HOW STEADFAST IS DIFFERENT FROM OTHER BRANDS

The conventional market is flooded with supplements, packed in plastic, which is carcinogenic and harmful for the environment. On the other hand, Steadfast uses single-serving sachets, which are original, convenient to carry and have organ-friendly ingredients and dosage.

AMAN PURI’S INSPIRING GOALS

Steadfast Nutrition envisions making India proteinefficient till 2040 and the Sports Capital of the world by 2050. Steadfast has launched a wide range of protein supplements, keeping both these aims in mind— their products help people fulfil their nutritional needs and fuel athletes to medalwinning performances.

Many Steadfast athletes have brought glory to the country in national and international competitions, including the Olympics. Steadfast has also tried to boost a variety of sports, including bodybuilding and MMA. Its sports nutrition supplements cater to the needs of athletes from over 35 sporting categories.

CHALLENGES DURING THE PANDEMIC

Steadfast didn’t face any challenges during the pandemic as it had the government's support, which made essential services available.

Their E-Commerce website enabled them to interact with customers and provide them with immunity-boosting supplements. Steadfast Nutrition’s in-house delivery system enabled them to serve customers with ease. It saw an increase in sales during the difficult times of the pandemic.

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THE FUTURE OF HEALTHCARE

Health is an evergreen industry. The scope of healthcare has increased, more so after the pandemic when people understood the importance of health.

THE MOST REWARDING FACTOR

For Steadfast, customer satisfaction is the most rewarding factor. Saving lives and improving the quality of lives which gives Aman Puri an entirely different level of satisfaction

BIGGEST CHALLENGE TO PEOPLE MANAGEMENT

For Aman Puri, there is no challenge in managing people. He says that though youth today have a lesser tolerance threshold, lower temperament, and are highly volatile, one should simply know how to channelise their energy.

FUTURE ENDEAVOURS

Aman Puri says Steadfast will continue to deliver products and services that can change lives and continuously evolve in the research arena to develop solutions.

He aims to work even harder to make India protein efficient by filling gaps in the availability of nutritional supplements.

DEFINITION OF SUCCESS

Aman puri thinks one should be a process-oriented person - if the process is correct- with sincere efforts, the result is good. To be successful you must enjoy the process and not jump to conclusions.

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TOP OF SUCCESSFUL BUSINESS LEADERS 5Habits

Business leaders know how to balance their personal life and work. Personal growth is also important for being a good business leader for an organization or company. Leaders and Entrepreneurs are the main sole part of a company and organisations. A good leader makes a great team and organises work well. A good leader handles and manages the team. A good leader knows how to manage work and time and company.

One of the most frequently mentioned habits of those who are successful in life is organization. Such organization includes planning as well as setting priorities and goals. A good leader always makes a good team is important for an organisation. Teamwork is most important in a company and organisations. Customer satisfaction is also equally important in a business organisation and company.

Successful business leaders understand their strengths and weaknesses. They hire or obtain the best possible resources to stay focused on what they do best to grow their business. They are not afraid to delegate once they enhance their teams to ensure they can operate successfully without the owner's "24/7" presence.

Crafting a vision. The key to being a successful business leader/ Entrepreneur is to spot a trend before anyone else spots it. That is the only way you see opportunity before the rest of the herd gets there. Develop your vision and enroll your team in it. A successful business leader is a person who creates something from nothing. He is a person who knows how to make that something available for people who will buy it to improve their organisation.

TIME MANAGEMENT

We must know that Time management is one of the most important skills every business leader should have. Time is very precious and important in our lives. Business leaders and Entrepreneurs manage their time effortlessly and efficiently in their work. A good business leader makes the team understand the importance of time and utilize time. A business leader knows how to manage time and maintains a tight schedule for every work. A good business leader respects his time and work and maintains discipline and punctuality in a company or organization.

A business leader focuses on his work and time and uses it efficiently.

A business leader creates a tight strict schedule, makes a to-do list, does proper planning, utilizes time, makes deadlines, and develops time management for the organization. For a business leader, better time management is ultimately intended to make more room in your schedule to accomplish your vision. One of the best ways a leader can support their team members is by helping them better manage their own time. If you see someone struggling with time management, help them by sharing these tips, or other methods that have worked for you.

WILLING TO TAKE RISKS

To be a successful business leader means that one must wear a variety of hats to fit a single role. This is especially true if you want your company to stand out. The key to keeping your business fresh and updated is to learn new skills that are necessary to build quality. A business leader keeps a motive and aims to achieve goals and success in life. A business leader never stops learning and learns self-growth and grows his company into a creative innovative hard-working organization. Successful leaders are excellent communicators. They know how to get their point across clearly and concisely. They’re also good listeners, which helps them better understand the needs of their team.

Successful leaders and workers are willing to take risks. They know that sometimes you have to put everything on the line to achieve your goals. This habit helps them beat their competitors and achieve their dreams. They like challenges and opportunities to work and make it interesting. They are always willing to take risks to achieve their goals. They are great champions and have leadership qualities. A business leader generates his work and is capable of taking risks to establish his goals. A business leader must know how to execute and spot opportunities and work hard.

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GOAL SETTING

A business leader must be an ambitious person and maintain professionalism in his career and life. Business leaders must ensure hope and self-confidence and believe in themselves to achieve success in person as well as professionally. Personal leadership growth, or personal growth as a leader, refers to the quantitative and/or qualitative development of one's skills related to, or understanding of, leadership. What's important to know is that personal growth as a leader is a continuous process that, over time, will result in the improvement of one's administrative and managerial strengths and capabilities.

Business leaders are professional people and they behave professionally in their work. A business leader commits to his goals and gives targets and objectives to achieve them successfully. Business leaders set realistic goals, keep targets, make rules, stay positive, etc, and believe in themselves always. Business leaders are optimistic and passionate about their work and life. A business leader works professionally and keeps a balance between personal and professional lives.

Business leaders and entrepreneurs are good decision-makers. They know how to make proper planning and decisions about their work and organization. They are excellent communicators. They know how to interact with people and make decisions. They follow the golden rule and are quick in making decisions about the portfolio of an organization.

They set proper planning, tasks and use their skills and get their goals, advantages, features, and benefits in their work and make proper decisions about everything. A Good Business leader can communicate well and interact with his employees and guide them to a better experience.

DREAM BIG, KEEP LEARNING

As business leader, our main job is to influence people and create the cause for creativity to flourish. Dream big about what you want to achieve. Dream big about the life you want to lead and the difference you want to make. Dream big about the person you want to be. Dream big because you might surprise yourself. Dream big because until you do, you’ll have no idea what you’re capable of. A business leaders must be ambitious and work professionally and be a perfectionist in their personal and professional life.

Business leaders are very passionate people and keep on learning and love and enjoy work. Business leaders are career oriented and professional in their work and career and maintain a successful life. It's often hard for business owners to let go. They built their companies from the ground up, after all. But the most successful ones know they can’t do everything, especially as their business grows.

Successful business owners are dreamers. “Business owners often create something out of nothing,” An online community for business owners. They wholeheartedly believe they can turn those dreams into reality, she says. “We have to see your business in your mind’s eye. We must have complete faith and belief in this vision of what your business can become from the very start, even when there’s hardly anything tangible yet.”

TEAM WORK

"Our Team is our corporate family and as you know, taking care of our family is Essential".

Business leaders and entrepreneurs give proper training to employees and give them proper guidance to manage work, team meetings, tasks, etc. A business leader motivates and inspires others to work hard and build a strong foundation in a team. A business leader provides customer demands and fulfills them with patience and understanding of the customer needs and demands and provides customer satisfaction with good service and attention. A business leader knows how to handle his team and build a strong team with discipline and punctuality and a strong team and develops a good team.

When goals are achieved, celebrate the victories throughout the company. Set aside time each month or quarter to recognize the personal achievements of your teammates. Honoring their hard work in a group setting creates a more positive atmosphere within the company and shows team members that leadership values their efforts to improve personally and professionally.

There are two places where team members should feel free to explore their personal growth: at home and at work. When done correctly, helping everyone in your company set and achieve their personal goals will improve engagement and performance on a professional level.

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AZAAN CYBERTECH CONSULTING

You are probably wondering about the “AZAAN” company. Well!! The actual meaning of AZAAN is to invite persons to offer prayer at the mosque. Prayers are taught in order to teach the person(s) to walk/choose the right path as well as to connect with God. Similarly, the idea of naming the Company “AZAAN” is to guide people in particular fields like data privacy, cybersecurity, Governance, etc. In the last few days, we got a chance to agree with a busy entrepreneur Mr.Hafiz tell us about his company. Find how and when his idea of AZAAN was started.

ABOUT ESTABLISHMENT

Mr.Hafiz told us the idea of naming his company “AZAAN” came from the fact that many organisations are heavily investing their resources in technology without comprehending or putting any effort to ensure Governance, Risk, and Compliance. AZAAN, the literal meaning of which is “to listen”, provides leading enterprise businesses and government entities with strategic consultancy combined with tailored Information & Cybersecurity, Data Privacy, Governance or Risk or Compliance solutions and services that address their diverse requirements, enabling them to evolve securely with a competitive edge.

AZAAN ensures that the company’s partners always stay ahead of the curve.It was established in 2018 in Estonia, AZAAN has come a long way in making an impression as one of the leaders in assessments, consultancy, auditing, and training services in the market. AZAAN has established itself as a pioneer in bringing systems and providing a digitally secure environment that is relevant to market niches in various industries. With a client portfolio spanning multiple countries including Australia, Portugal, Ireland, Germany, Indonesia, UAE, KSA, Qatar, Bahrain, Pakistan, USA, Canada, and South Africa among others, AZAAN offers costeffective and result-oriented services that comply with its client’s unique business needs and goals. Its consultants and trainers have assured the best delivery of services to clients over the years. Today, AZAAN has its roots in Australia, Estonia, UAE, and Pakistan while offering services across the globe through its joint ventures and business partners. To know more: log on to: https://azaanbiservices.com

BIG WHEEL OF THE COMPANY

Mr.Hafiz Sheikh Adnan Ahmed started his journey in the year 2005 as a Quality Assurance Engineer and over the years, he fettle his career in the areas of information and communications technology (ICT) governance, Information and Cybersecurity, business continuity, and organisational resilience, data privacy and protection, risk management, enterprise excellence and innovation, and digital and strategic transformation.

He is an analytical thinker, writer, certified trainer, global mentor, and advisor with proven leadership and organisational skills in empowering high-performing technology teams. He is a certified data protection officer and won chief information security officer (CISO) of the Year awards in 2021 and 2022 by GCC Security Symposium Middle East and Cyber Sentinels Middle East, respectively.

Mr.Hafiz is a public speaker and conducts regular training, workshops, and webinars on the latest trends and technologies in the fields of digital transformation, information and cybersecurity, and data privacy. He is an ISO Lead Auditor and ISO Management Systems Auditor for ISO 9001, ISO 20000, ISO 22301, ISO 27001, and ISO 27701 Management Systems. He volunteers at the global level of ISACA® in different working groups and forums

Mr.Hafiz is the Co-Founder and CIO of AZAAN Cybertech Consulting, and his role is to drive and align business strategies of the company’s esteemed clients toward Information and Cybersecurity centric and oversee the people, processes, and technologies within the organisations to ensure they deliver outcomes that support the goals of the business.

To know more about AZAAN Cybertech consulting, log on to: https://azaan.net.au/

Mr.Hafiz can be reached through email at hafiz.ahmed@azaanbiservices.com

Entrepreneur First November 2022 14 TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023
MR. HAFIZ SHEIKH ADNAN AHMED CO-FOUNDER & CIO

ABOUT THE PATRON

AZAAN is privileged to work with some of the big names in various industries that include telecom, retail, government, semigovernment, finance, insurance, Oil and Gas, Education, Healthcare, transport, and managed services.

UNLIKE FROM OTHER ORGANISATIONS (S)

One thing that differentiates AZAAN from competitors is that they don’t do any sales or marketing pitch to their clients; in fact, they don’t have any salesperson in their team. What they offer to the clients is strategic business partnership and ownership in their journey toward excellence. They strongly believe in “Striving for Excellence”. AZAAN offers a business model that creates a “winwin” approach for all our business partners and affiliates at the same time.

AZAAN values its customers and goes the extra mile to reach their needs to deliver sustainable services. They always consider all the clients, business partners, and affiliates as part of a big AZAAN community.

TARGET AND FORTHCOMING

AZAAN aims to be among the top 10 organisations worldwide for offering the largest portfolio of certified and accredited training programs, ICT consulting, Assessment, and Auditing services. Over the years, AZAAN has achieved PECB Gold Partnership, and it aims to be their Platinum partner in the next couple of years. They have a team of Data Privacy Experts, Information and Cybersecurity Consultants, Risk Managers, and Business advisors who work collaboratively to support the organisation in its journey toward digital transformation.

AZAAN has partnered with some of the most recognized certification and accreditation bodies that offer training and certification tracks in Digital Transformation, Cybersecurity, Cloud Computing, Artificial Intelligence, IoT, Big Data, Blockchain, DevOps, Machine Learning, and Service-Oriented Architecture. AZAAN is truly keeping pace with its values: Analyse, Zealous, Adaptable, Achiever, and Nurture.

DISPUTES DURING PANDEMIC

The COVID-19 crisis has radically changed the way people live and work. Being a leader in providing consulting and training services, the challenge was how to operate safely and economically at the same time. Having a client portfolio spanning across the globe, the company had organisational resilience and business continuity plans readily available, and that was the strength of AZAAN to not just survive but continued providing our services to our clients.

IMPACT

-gies have the power to transform the way organisations work and communicate. Immersive reality has a transformative effect on business: it gives a new impetus to remote work, not only making remote working even more viable for office workers but enabling the long-thought-elusive remote operation of machinery. Immersive technologies allow product development teams to create virtual prototypes quickly and cheaply while creating opportunities for remote collaboration. By adopting immersive technologies, organisations can significantly accelerate the product development process and get products to market in less time.

One of the key areas that immersive technology has been embraced by businesses is work-related training. It provides a safe, but realistic space for practical training activity. For many businesses, hands-on training is impossible, due to safety issues. By re-creating a virtual workplace environment, employees can learn and practice new skills, risk-free.

BIGGEST HURDLE

The first and foremost challenge starts right from the top, lack of understanding of digital transformation, no vision, and strategy with regards to digital transformation, no proper feasibility studies, and lack of ROI benefits realisation leads to further complexities. Lack of change management strategy, complex software and technology, and lack of skilled resources is other major challenge to derive digital transformation within the organisation. Digital transformation is not only adopting new software, technologies, and processes that are more efficient and automated than traditional business practices and processes, it’s an entirely new, innovative way of doing something that is core to your business.

AZAAN VOYAGE

At AZAAN, they don’t sell the ‘product’, they sell the ‘Outcome’. For them, mapping the customer Journey ensures that they are not missing out on the chance to interact with the customer at any stage. It helps them to gain insights into common customer pain points. With these insights, the company delivers more optimised and personalised customer experiences.

HOW DOES SUCCESS WEIGHTS?

Mr.Hafiz stated “Success is feeling good about your choices. I strongly believe in striving for excellence, success will come to you.”

ON COMPANY

As businesses look for new ways to streamline processes and create safer and more productive workplaces, as well as ways to capture attention and connect with customers, immersive technolo

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MASTER PLAN TO OVERCOME CYBER SECURITY THREATS

The first and foremost thing any organisation should do is to establish a governance framework around its information and cybersecurity program. Most of organisations fail to minimise and mitigate their cyber security threats because their focus is always on the technology solution without having any feasibility study or realisation about that solution.

He further stated, Organisations should create a cyber security strategy including cyber security policies; Organizations should conduct a security risk assessment and vulnerability assessments on a continual basis. Many organisations fail to control cyber security threats because they consider the risk management process as a formality and consider conducting it only before the audits.

GUIDANCE TO CEO

The role of modern CIOs and CTOs has been in a state of flux in recent years. Increasingly, it has become a balancing act between managing traditional IT operations and driving strategic initiatives with transformational change high on the agenda.

Digital disruption and increasing customer expectations are the driving force behind much of it and forward-thinking companies are embracing the opportunity. The role of top leadership is to focus on setting clear priorities that are directly linked to measurable business outcomes.

Mr.Hafiz added, “Invest in highly talented people, particularly specialised leaders, and those with strong digital and analytical skills. Adopt agile practices and update your digital strategies frequently”. Top leadership must foster cultural change. They should work in collaboration with HR to make technology choices and design processes in a way that supports the creation of the intended organisational culture.

AMBITION OF THE COMPANY

Their ambition is to stand tall among the top 10 organisations worldwide for offering the largest portfolio of certified and accredited training programs, ICT consulting, Assessment, and Auditing services.

HELPING HAND TO READERS

Mr.Hafiz has a piece of advice for all future tech leaders, he always believes that great power comes with great responsibility. First and foremost, identify the niche. Perform an objective inventory of your skills and expertise. Know about the customer, and their requirements and provide the best customer experience. Keep pace with the new trends in disruptive technologies but be able to speak the language of the business and not just technology. Be a Learner and not just a knower, and last but not the least, establish transparency in communication and decisionmaking.

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How to Avoid Them 5Biggest Cyber Security Mistakes &

“If you haven’t already established a good cybersecurity architecture to oversee (security implementation), there’s a high likelihood you’re going to be breached. The best defense is to start thinking about cybersecurity as early as possible.”

Alex Manea, chief security and privacy officer at Georgian Partners.

Though cybersecurity is the ultimate goal, it is critical to understand that perfection is hard to achieve. Driven by the global connectivity and usage of cloud services to store sensitive data, especially in times of COVID-19, cybersecurity risk is growing exponentially in the tech market. These threats can come from any level in an organization and companies simply can’t rely on firewalls and antivirus software as the sole security measure. Hence they need to have a holistic end-to-end security model of their business. Today organizations are evolving their defenses against cyber threats. As per Gartner, the worldwide information security market is forecast to reach $170.4 billion in 2022.1 But it is equally important to understand the constraints that serve as the potential mistakes in cybersecurity practices.

Here are some of the common mistakes that your organization might be making to defend its assets and tips to avoid them.

Mistake 1 # Assuming you are exempted from online attacks

Every company operating virtually is vulnerable to cyber-attacks. Just because your company doesn’t handle data as such credit card data or personally identifiable information, doesn’t mean your company can never be a target for cybercriminals. Adversaries are continuously looking to penetrate the network and exfiltrate every valuable information and assets they could get.

Solution: Prevention and vigilance can go a long way in securing/protecting your connected presence. Leaders need to address cybersecurity as a business priority by hiring qualified experts to conduct regular assessments and tests. This helps to identify vulnerabilities within the technology and the processes.

Mistake 2 # Underestimating the cost of cyber attacks

Cybercrime is predicted to inflict damages totaling USD 6 trillion globally in 2021 which would be equal to the world’s third-largest economy. Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent per year over the next five years, reaching USD 10.5 trillion annually by 2025, up from USD 3 trillion in 2015.

Solution: Underestimating the cost of cyberattacks results in customer loss, reputation loss, and operational loss. Well, the best way is to understand the sensitive data, follow stringent cyber hygiene rules and elaborate on certain habits of email security.

Mistake 3 # Not updating security software

Neglecting to update the security software puts the company at unnecessary risk. Even though there aren’t too many opportunities for adversaries to get in, it offers low resistance helping them to open the door for breaching the system.

Solution: The IT team must implement strong protocols to ensure that no software updates are missed. Keeping that database updated promptly helps you to protect yourself against threats. The team should stay aware of how large the network is and where the critical data is stored. This way, they’ll know the vulnerable points and how to secure them and establish ‘network hygiene.

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Mistake 4 # No effective testing process

Testing the software is an important part of wider cybersecurity. Without a testing process, the software can be exposed to enormous risks down the line. It helps you know whether the software has a vulnerability issue or not and every software can be vulnerable unless your developers are genius savants. In a nutshell, a software’s life depends upon its security reputation and no company wants it to fail.

Solution: Two of the best testing processes are: penetration tests and third-party code tests. Performing penetration test assist the development team in detecting security risks, and gaps in compliance and simulating the potential risk of a large-scale data breach. It can also be performed to train information security teams to deal with cyberattacks, and practice to test their response time.

The third-party code is typically used to perform vital functions to the software you are developing. It helps to identify the vulnerabilities that the original developer or subsequent users have failed to notice or simply neglected.

Mistake 5 # Not educating employees about security

Most of the employees are unaware of security threats, how they may present them, and what procedures to follow if the threat is identified. According to Cabinet, 95% of cybersecurity breaches are caused by human error. BYOD practice is another reason why your workplace can be under substantial threat. When employees use their devices such as smartphones, tablets, laptops, or USB drives, they may use unauthorized applications opening doors for shadow IT.

Solution: The most effective way to secure your enterprise is to strengthen the most vulnerable links in the chain: your employees. Training your employees helps them to take security seriously as a company and makes them aware that everyone is responsible for it. Include it as an agenda item at every major meeting. Recognize and reward good practices, and assess security thinking in business strategy, culture, hiring, and promotion. Ingrained security in the culture makes it ever-present.

How iLink can help you avoid mistakes in the future?

“If you think technology can solve your security problems, then you don’t understand the problems and you don’t understand the technology.”

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Bruce Schneier.

XIPHIAS IMMIGRATION PVT. LTD.

BUILDING A LIFE-LONG RELATIONSHIP WITH ITS CLIENTS.

ABOUT XIPHIAS

XIPHIAS Immigration is one of the leading Investment Migration firm in India. The organization has nurtured long-term client relationships by offering innovative ideas and developed associations with global powerhouses such as Europe ,Canada, UK, Australia, US and New Zealand. ICCRC, CANADA and MARA, AUSTRALIA officially recognize XIPHIAS Immigration through its certified consultants. The organization has collaborated with eminent attorneys and legislators for assistance with processes in their respective countries. The team is knowledgeable and experienced and provides services with honesty ,integrity and professionalism.

THE LEADER

An Information Technology engineer and an MBA, Mr. Varun Singh co-founded XIPHIAS Immigration. He is a Certified Investment Migration Consultant and an IMC Member. One of the top 3 IMC certified consultant in India. His single pursuit has been to best serve his customers, and he has been able to do so by adhering to the best legal practices in immigration law. He holds a certificate in Talent Management from XLRI and in Leadership Management from IIM, Bangalore, and has always been a vanguard in leading his team to practice immigration consulting with the highest values and principles. XIPHIAS Immigration strives and makes all earnest efforts in helping customers achieve their migration dreams.

MR. VARUN SINGH

Entrepreneur First November 2022 20
TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023
MANAGING DIRECTOR & CERTIFIED INVESTMENT MIGRATION CONSULTANT

THE IDEA OF INVESTMENT MIGRATION

Through uncertain times and unpredictability, affluent individuals all over the world are exploring alternative investment options overseas. The COVID19 outbreak not only changed the lifestyle of most people but also grounded their freedom and mobility. The outcomes of all the clashes, inflation, strict border control procedures, and new grievances that left many stranded overseas, or with limited mobility within their own country, have left many citizens questioning if life is greener on the other side.

IT’S STATUS AND BENEFITS

Designed to diversify global investment portfolios and potentially increase individual's personal and economic freedom, investment migration has made many families rethink their future situations. Investment migration is a win-win for states and investors, as it results in resilience boosting for both. For instance, for the state, it helps in increasing tax revenues, better fiscal performance, and reducing dependence on debt and aid. For the investor, it has potential multiplier effects as well, it enhances global mobility, residence, and citizenship and offers a proven diversification strategy in terms of wealth and legacy management, and includes the option to invest in real estate, which itself results in multiple yields. It is pretty evident now that the investment migration movement is unstoppable. It’ll keep on yielding wealth figures and positive opportunities across the full spectrum. That’s why nations who are still not exploring the investment migration programs arena will soon face the draught of investment and talent and lag behind in the global competition.

XIPHIAS PROVIDING RESIDENCY

XIPHIAS Immigration provides a vast residency in different countries likeUSA: XIPHIAS offers assistance in obtaining permanent resident status in the US, through the EB-5 Immigrant Investor Program.

Canada: XIPHIAS has assisted numerous enthusiastic entrepreneurs looking to establish a new business or expand an existing one in Canada with a Canadian StartUp Visa. Accepted applicants are granted unconditional irrevocable Permanent Residence in Canada.

Europe: XIPHIAS has assisted many investors in obtaining residency in European countries like Portugal, Greece, and Turkey. The immigration program provides wealthy individuals with a residence permit in a foreign country in exchange for a significant investment.

UK: XIPHIAS has assisted entrepreneurs and aspiring entrepreneurs establish businesses and obtaining long-term visas to operate and settle in the UK. This visa also allows individuals to bring their family members to the UK for an extended stay.

Dubai: The XIPHIAS office in Dubai addresses the migration needs of individuals and corporations, while also identifying investment opportunities for HNIs in India to invest in and obtain permanent residency.

Australia: The Australian Visa for business innovation and investment allows applicants to own and manage the business, invest or engage in entrepreneurial activity in Australia, obtain a provisional visa and apply for permanent residency later.

Caribbean: Caribbean citizenship is available for as little as USD 100,000, which allows immigrants visafree travel to over 170 countries.

XIPHIAS BEING UNIQUE IS IN MANY WAYS

While the core purpose of XIPHIAS is to provide best-in-the-market services, it also has an underlying mission. The company believes in positive competition and extends its support to its peers. Migration as a service and Innovation as a service is also a flagship product of XIPHIAS .The technology platform build in-house has scaled XPHIAS to serve more than 10 thousand active clients round the clock. XIPHIAS has concrete values and principles that are in line with both personal and professional integrity to sustain customer relations and meet commitments.

Offering the right value proposition also helps in generating more awareness and expanding clientele. XIPHIAS uses several means, from traditional word of mouth to an array of digital marketing sources, to market its services.

21 November 2022 Entrepreneur First

Copy Writing

Copywriting is a type of writing that is specifically designed to sell a product. There are numerous examples of copywriting on the internet. If the words are intended to inform, they are a type of copywriting. This is an extremely useful skill that is related to many of the other skills listed here.

How to Acquire

On the internet, some businesses and organisations teach copywriting. In fact, some of them even provide certifications for the skill, which is beneficial when starting out as a novice copywriter.

How to Apply

This high-paying skill can be applied almost anywhere. Good copywriters are hard to come by, and if you can master this skill, you'll never have to worry about money again. Some copywriters earn seven figures simply by receiving a percentage of the sales generated by their copy. Your earning potential is determined by how much time and effort you are willing to put into networking and writing content.

People who list their services on Fiverr and write articles for bloggers can make good money.

Content Creation/ Marketing of Content

Content creation or content marketing is when you write informative content and sell it or sell advertising on the site for which you created the content. Many people think of content marketing, which includes blogging.

Blogging, on the other hand, is not a business. It is a method of bringing visitors to a website where you will sell them something. If you blog without any form of content marketing, you have a hobby of creating free content for the sake of it.

How to Acquire

If you have completed high school, you have the necessary skills to work as a content creator or content marketer. You don't even have to be an expert in order to create content. All you need is common sense and the ability to conduct research on any given topic.

How to Apply

You are a content marketer if you can write compelling content that will bring people to your website in order to sell them ebooks or advertising on your site. This is similar to affiliate marketing, but the difference is that the content you're promoting is free.

Making an Online Course

Online course creation is one of the hottest trends in online marketing right now. This is where you create an online course and sell it to people who want to learn about what you know and how it can help others. Of course, you'll need a related skill to teach, but this can be overcome with extensive research. Have you ever enjoyed an online course? Do you have any personal experience to add to the original course's content? Then you can imitate the course, being careful not to copy it, but rather to rewrite the material in your own words, based on your own experience with the topic.

With the recent increase in online events, online courses provide a great opportunity. Even if existing resources are freely available on the internet, people will pay for the work you have done to curate and present the information in an understandable format.

There are numerous learning platforms and software programmes available that make course creation simple. The "expertise" component is the most difficult to overcome.

Entrepreneur First November 2022 22

By following the tutorials on any learning platform, such as Udemy, you can learn how to create courses and increase your yearly income. Each platform has its own method of creating courses, and other software companies have course-builder software that you can use on your website.

You can sell course creation services to those who have the expertise but lack the technical skills to complete a course once you've learned how to use the various tools that allow you to create online courses. If you have any skills as a video editor, you can quickly move up to the next income bracket and earn significantly more.

Graphic designers are responsible for creating the visual elements of both online and offline advertisements. They are the designers of logos, banners, and the artists who create the cute characters that sell products. They are not to be confused with web designers, who can build websites. Graphic design necessitates some artistic ability. Graphic designers excel at assisting small business owners in effectively displaying their personal brand.

Web Designer

Web developers are the technical experts who power websites. They are proficient in CSS, JavaScript, and other platforms such as Joomla and Ruby on Rails. They can create a website without using a website builder like WordPress or Wix. This is a far more technical approach to website development than web design.

How to Acquire

A web designer in this context creates websites using one of the many website builders available, such as WordPress, Wix, SquareSpace, and others. They do not create customised CSS or JavaScript. This is covered in the following skill, web development. Although web design and graphic design are inextricably linked, a web designer is not required to create their own images. They can make use of the work of others.

How to Acquire

There are numerous online courses available, and each website-building platform will typically provide free tutorials on how to use their software. There may also be classes available at your local community college.

How to Apply

This is yet another highly sought-after freelance skill. You could also work for a large corporation, designing their website. However, you are unlikely to earn the same salary that you could as a freelancer. High earners in this field are typically freelancers who can charge a high rate due to the high value and rare skill sets they provide.

Graphic design principles can be learned online or at your local community college or university. Taking college-level graphic design classes does not require you to complete a degree programme. If you have a high school diploma, there are numerous free online resources where you can learn design skills. There are also technical colleges that may offer graphic design programmes.

Graphic design is a skill that is in high demand. Start as a freelancer or work for an advertising agency, newspaper, or magazine. A graphic designer is required for anything that requires a visual element. There are numerous freelance sites where you can showcase your work and find work.

Software Designer

Apps are created by software developers. They can also help with web development by connecting to back-end databases and external applications. Naturally, software development is relevant wherever computers are used. Software developers are the people who bring ideas to life and direct computers to perform tasks. In the world of software developers, mobile app development is a specialised field.

There are online classes available that will teach you the technical skills required for web development.

How to Apply

Once again, this is a valuable skill for freelancers. Most major corporations also have openings for web developers.

How to Acquire

You can learn to programme by taking online classes. This is the only skill on this list that could benefit from a formal college education; however, many programmers are self-taught. There is even app-building software available these days that can help you create your app without knowing how to code.

How to Apply

You can use this skill to create any app you can think of and then sell it on an app store like Apple or Google, or you can freelance as a coder for others who have application ideas. You can also work as a coder for companies such as HP, Apple, and others, but the majority of these employers will require a college degree.

Taking up a skill and mastering it, will give you immense pleasure when you’ll ne able to learn from something you master.

23

CREATING A DIGITAL FOOTPRINT

DESIGN LABS

ABOUT

Divami design labs were founded in 2008. Its main focus is to create an excellent digital product experience. Some of the foundational service offerings of Divami are UX Strategy, UX & UI Design, User Research, and Design-led Development services for B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation Projects, eCommerce marketplaces and Consumer Applications.

In the Divami Design Lab, there are 100-person teams that are skilled in UI/UX design.

Entrepreneur First November 2022 24
THE COMPANY
TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023

ABOUT THE KEY PERSON

Naveen Puttagunta, CEO of Divami Design has more than 20 years of work experience he has a specialty in the software sector. He had prominent positions with Sybase, which is now a division of SAP, and GoldenGate Software, which is now Oracle, managing all aspects of product development and management before establishing Divami.

Mr. Naveen has a business degree, a master's degree in CS, and a bachelor's degree from BITS Pilani.

WHO ARE THE CLIENTS

Their specifications included developing and designing in SaaS/cloud and Enterprise software platforms.

TATA Capital, Blue Yonder, Google, Collin Aerospace, HCL, RightData, Zenoti, Darwinbox, Airtel, Cyient, HCL, Yuyiii, Onemoney, Semantify, Wurkr, and other well-known companies are a few examples of their clients.

DIFFERENCE BETWEEN OTHERS WORKING IN THE SAME DOMAIN

Their main aim is to make a true partnership with the customers. They think that being a true partnership rather than a vendorclient relationship is better for the company.

GOAL OF THE COMPANY AND PROCESS TO ACHIEVE IT

Divami is wanted to become the most trusted, reliable, and aspirational design brand across the world. They are striving to create impactful digital products and platforms.

CHALLENGES FACED BY THE COMPANY

The majority of headquarters are from the USA, so from a business standpoint for them, not much has changed. Also, COVID - 19 has shifted people from offline to an online platform which was an advantage for them.

NEW TECH AND ITS IMPACT

For Divami the new and immersive technology helped with communication - with customers, co-workers, and business partners. It also provides smooth transfer of transactions between clients. It also provides available sources where the transactions can be done through customers.

Naveen Puttagunta

CHALLENGES TO OVERCOME

The challenges they now confront are very different from those of 12 years ago. UX UI wasn't a particularly well-known concept back in 2008 when they first established the business. Very few business owners were aware of what UX UI was and the benefits it provided. It was always a struggle. The talent pool was small because the industry was only getting started. But looking back, these difficulties helped them become more resilient and allowed them to develop.

25 November 2022 Entrepreneur First

The World's Top 10 Most Beautiful

BEACHES

1. ANSE SOURCE D’ARGENT, SEYCHELLES

One of the most photographed beaches in the world, the blinding white sands of Anse Source d’Argent unfurl across La Digue, one of the 115 islands that makes us this paradisiacal archipelago in the Indian Ocean. The beach sparkles against a backdrop of enormous granite boulders, worn by time and weather. An offshore reef provides protection from ocean waves, making turquoise water an ideal spot for swimming. Keep an eye out for endangered birds and giant tortoises!

2. POLIHALE BEACH, HAWAII, USA

Polihale is hands-down the Hawaiian archipelago’s most breathtakingly beautiful beach. This seemingly deserted 11 km (7 mi) stretch on the western end of Kauai, one of the world’s most scenic islands, is several miles from the nearest town and holds a vibe of enchantment and mystique, still alive in Hawaii today. The beach can only be reached via a poorly marked, dirt sugarcane road, making a four-wheel-drive vehicle preferable (check with your rental car company for restrictions before heading out).

3. CAMPS BAY, CAPE TOWN, SOUTH AFRICA

Cape Town tops my list of the world’s most beautiful cities, not least because of the magnificent beaches on its doorstep. Camps Bay is not only Cape Town’s most popular beach, but also the only urban beach to make it into my top 10 list. Boasting blinding white sand set against the majestic backdrop of the Twelve Apostles Mountain Range and Table Mountain, Camps Bay’s water is a bit cold, due to the currents in the Atlantic Ocean, but that will not distract you from the amazing surrounding scenery and world famous sunsets.

4. MAYA BAY, KOH PHI PHI, THAILAND

Maya Bay is a stunningly beautiful, sheltered bay on Thailand’s Koh Phi Phi. With a ring of white sand surrounded by mangroves and towering limestone walls blanketed by dense foliage, it’s easy to see why director Danny Boyle chose this beach for cultfavorite The Beach, starring Leonardo DiCaprio. The main beach within the bay is around 200 m (650 ft) long and features silky soft white sand, with underwater colorful coral and exotic fish in exceptionally clear water.

Entrepreneur First November 2022 26

5. LONG BEACH, VANCOUVER ISLAND, CANADA

It are not only tropical beaches whose breathtaking beauty can make one speechless. The best example is Long Beach, the longest sandy beach on Canada’s Vancouver Island, which offers eye-popping scenic views and an unmatched maritime wilderness. Located within the boundaries of the Pacific Rim National Park Reserve between Tofino and Ucluelet, its 10 miles (16 km) of pristine sand are backed by lush rainforests and washed by the cool pounding surf. Twenty-thousand grey whales migrate up this coast each spring and summer.

6. BAIA DO SANCHO, FERNANDO DE NORONHO, BRAZIL

Baio Do Sancho is situated on the remote island of Fernando de Noronha, an active volcanic archipelago of 21 islands in the Atlantic Ocean, located approximately 220 miles (350 km) off the coast of northeastern Brazil bay. Sparkling emerald water and soft white sands are surrounded by vegetation-covered 250 ft (75 m) cliffs. The beach can only be reached by boat or by foot on a dirt trail through a crack in a rock wall with a few dozen uneven, slippery-sandy steps. The beach is perfect for snorkeling

spotting rays.

and

7. WHITEHAVEN BEACH, QUEENSLAND, AUSTRALIA

Whitehaven Beach is protected by the Whitsunday Islands National Park and is located in the heart of the Great Barrier Reef. Australia’s most famous beach stretches for 4,4 miles (7 km) and is washed by swirls of turquoise, blue and green water. The sand is 98% pure white silica, which gives it a brilliant, near-luminescent color. You can reach the beach via a helicopter or seaplane, or you can sail to Whitehaven Beach with one of the many yacht excursions in the area.

8. GRACE BAY, TURKS & CAICOS

The Turks and Caicos comprise 40 islands and cays, of which Providenciales is the main tourist center. It’s here, on the northern shore, that you’ll find Grace Bay, a 19km (12 miles) paradise-perfect mix of sugary sand and transparent water, fringed by a coral reef system with fabulous snorkeling and diving. Unfortunately, an increasing number of resorts and condo hotels have sprung up along the shore in recent years, so you may be better off these days on the more private hotel beaches of Amanyara or Parrot Cay.

9. NAVAGIO BEACH, ZAKYNTHOS, GREECE

Navagio beach is an isolated yet strikingly beautiful sandy cove on the Greek island of Zakynthos. It is often referred to as the Shipwreck Beach because it is home to the wreck of a ship called Panagiotis which is believed to have been a smuggler's ship. The area is defined by its sheer limestone cliffs, white-sand beaches, and clear blue water, which attract thousands of tourists yearly. The strip of beach is accessed only by boat, but you can see it from above if you stand on the high side of the surrounding cliffs.

10. TULUM, RIVIERA MAYA, MEXICO

What sets Tulum apart is its proximity to some of the most stunning Mayan ruins in all of Mexico: it is here that one of the world’s best cultural destinations meets one of the world’s best beaches. Tulum’s ruin is an ancient walled city sitting on a rocky cliff that overlooks a spectacular beach. With hordes of tourists visiting every day, the area is not exactly private, but the broad stretch of white sand and mesmerizing turquoise Caribbean waters more than makeup for it.

27
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Inspiring Entrepreneur's to the world

Shivanand Pandit : Financial and Tax Advisor,

Author & Public speaker

Shivanand Pandit is an independent Finance and Tax Adviser, a writer by zeal and a reader by passion. He has 26 years of experience in the field of Finance, Accounting, Taxation laws, Cost management, Wealth management, Audit, Corporate and Banking laws.

He is a guest faculty for few commerce colleges of Goa and runs a coaching institute for commerce students from pre-university to post-graduation. Pandit runs two institutes namely Apex Financial Advisory Services and Winners Coaching Point in the State of Goa.

He is a winner of National Merit Scholarship and many other prizes in various quiz, essay and elocution competitions.

He has contributed around 185 articles to 70 various magazines and newspapers. Prominent periodicals among them are Outlook, India Legal, India Business Journal, Business Goa, Corporate India, Indian Economy and Market, Corporate Tycoons, Bulletins of Goa Chamber of Commerce and Industry and Goa State Industrial Association, Industrial Economist, Business and Economics, Lawz, Legal Era, Entrepreneur, Flair Talk, Business world, People Matters, Uday India, Banking Frontiers, Banking and Finance, The Insurance Times, Academic Insights, Higher Education Review etc

He has authored the book BEGIN TO WIN, a comprehensive guide for personality development, which has secured First rank twice in a National level sales contest and topped the Notion Press publication’s Top selling books.

He has authored one Kannada book which talks about virtues of ideal life.

He has also co-written four books namely Flying High which talks about success stories of 12 male chartered accountants, Nightingales which talks about success stories of 12 female chartered accountants, Beyond 2020 which talks about 25 happening careers in Accounting and Finance and Emerging trends in Education which talks about 10 new trends in learning and education sector.

He is a public speaker and conducts corporate training programs, motivational seminars, financial, taxation and investment planning seminars all over India. He has addressed hundreds of students on interpersonal skills and personality development issues. He has addressed hundreds of people on GST at Bengaluru, New Delhi, North Kanara district and many locations in Goa. He has written few blogs on investment in shares, mutual funds and other instruments.

Shivanand Pandit

AND TAX ADVISOR,
FINANCIAL
AUTHOR, PUBLIC SPEAKER
29 November 2022 Entrepreneur First TOP 10 INSPIRING BUSINESS LEADERS TO WATCH IN 2023
30
31 November 2022 Entrepreneur First
Entrepreneur First November 2022 32
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