Company of The Year - 2022 | January 2023 - Entrepreneur First

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COMPANY OFTHE YEAR 2022 VOL 01 | ISSUE 01 | JANUARY 2023 Go to Digital MR.ANSHUMAN CEO - SUPERVAC INDUSTRIES LLP PUNJ SUPERVAC INDUSTRIES LLP, INDIA’S LEADING HIGHLY SUCCESSFUL COMPANY
VOL 01 | ISSUE 01 | JANUARY 2023

Editor's Desk

Humansaresocialbeings.Inorderfortheirsurvivalandgrowth,theyhavewidenecessities.Not onlythemerenecessities;likefood,shelter,andclothingareenoughforhim.Nowadays,aman hasvariousotherneedslikeeconomic,social,political,etc.Theretoitisnotabigdealtofulfill hiswishesanddesires.Therearevarioussourcesavailabletohimfromwhichheperhapshasto choosethebestsourcewhichnotonlyfulfillsalltheneedsandconditionsbutalsogiveshim materialsatisfactionataminimalrateforthebest.

Entrepreneur'sFirstunderstandthisstateofaffairandsohasdecidedtocomeupwith somethingsuperinnovativethathelpsyoutofigureoutthebestsourceforyouthatnot onlymeetsyourdemandsbutalsogivesyouspecialattentionandunderstandyour needsintimately.So,thismonthweareupwithanexclusiveversionofourlatest edition"COMPANYOFTHEYEAR2022".Thiseditionwilljotdownsomemajor companiesthatdidwondersintheirrespectivearenasandgavetheirbesttotheir customers.

People are so much ambitious and obsessed with earning a luxurious life that knowingly or unknowingly they enter into the rat race that they forget to realize their dreams and work on with their passions. However, among these, there are still some extraordinary gems who understand their worth and believe on their passions. And that these passions of theirs would change the world and help them achieve success and gradually they even do so. Entrepreneur's First realize these personalities and bring up their inspirational stories and business ideas to the world that may help young entrepreneurs to take inspiration and understand their mindsets

These covers also help budding talents to get new ideas and rectify their mistakes, if any. Some people don't have people to guide them. Here at Entrepreneur's First we provide them with this platform and nurture their talents. We always try our best to provide real and authentic works to our readers. Our team works very hard to get these exclusives in each cover. All we hope is that our articles and blogs benefit you to the best. Also, we would appreciate it if you take out some time to let us know how we are working. We are always open to opinions and suggestions.

A

PUBLISHER SUNIL KUMAR

BUSINESS HEAD RINKY YADAV

MARKETING & OPERATIONS HEAD DEEPAK SINHA

MANAGING EDITOR ARPITA BANERJEE

EDITORIAL CONTRIBUTORS APEKSHAA JALOTA, AALIYA WASEEM, AYUSHI VERMA, SANJANA PATTANKAR, AYUSHMAN PRATYUSH, DIPANWITA PRUSTY, STHITIPRAJNA PANDA RELATIONSHIP MANAGER HARSHA GHELANI DATA RESERCH & ANALYSIS SONIKA SINGH, SHALU BARJATYA, NEHA SINGH, RAHUL KUMAR, PUJA VISHWAKARMA DESIGN & CREATIVE HEAD LAKSHIT JAIN

TECHNICAL HEAD SHIVAM KUMAR CIRCULATION MANAGER RAGHAV MAHAJAN VIVEK SHARMA

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CORPORATE TEAM ADITI SINGH, ANAMIKA SINGH, RIYA YADUVANSHI FINANCE HEAD AMARDEEP SINGH TOMAR
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Founder&CEO-Markivis 18
AMITKHANDUJA
08 BASIC AND IMPORTANT PYTHON LIBRARIES FOR DATA SCIENCE Contents CoverStory MR. ANSHUMAN PUNJ CEO - SUPERVAC INDUSTRIES LLP Supervac Industries LLP: India’s Leading Highly Successful Company who Revolutionising Across the Country by Manufacturing Vacuum Consumables Indigenously. pythonBasicandImportant LibrariesforDataScience
SHIVA
BHAVANI CEO-WingCommunications

BEACHES

A beach is a narrow strip of land separating a body of water from inland areas. Beaches are usually made of sand, tiny grains of rocks, and minerals that have been worn down by constantpoundingbywindandwaves.

Review Adda is a Digital Platform for College Admission, students, and parents. People can get admission paperless to desired universitiesorcollegeswiththehelpofitspatentedplatform..With an under-one click, they can apply to multiple colleges or universities. The brainchild of Co-Founders Prateek Kr Bhowmick and Rahul Jain, ReviewAdda was established in 2015 as a “Digital PlatformforCollegeAdmission”company.

ehta Wealth Ltd is a leading Premium Wealth Management company conceptualized in 2005. Since then the core lies in taking investors through professional routes of investment throughtailoredWealthManagementSolutions.

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6TIPSONHOWTOMANAGE THEANXIETIESOFSTARTING YOUROWNBUSINESS Itcanbeverychallengingtostartyourownbusinessintoday’ competitive business environment. In addition, you need to learn how to balance your
in
to
yourowncompany. (ONDC).
personal life
addition
having
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TheWorld'sTop10MostBeautiful
KRUNAL Director&CEO-MehtaWealth

Supervac Industries

LLP: India’s Leading Highly Successful Company who Revolutionising Across the Country by Manufacturing Vacuum

Consumables Indigenously

“The first thing that lights up when we hear the name Supervac is “VACUUM”. Supervac is a technologydriven company that has beaten European MNC giants both in quality and volume. This company mainly caters to the food packaging industry. Led by an engineer, Supervac has very ambitious plans. In order to know more about Supervac, read the article till the end.”

Entrepreneur First January 2023 08 COMPANY OFTHE YEAR 2022

GLIMPSE ABOUT SUPERVAC INDUSTRIES

In India, the Vacuum sector has witnessed a sustained growth of above 17% yearly. The pandemic has further highlighted the importance of Metallized Packaging, a major user of Vacuum Technology. Customers increasingly are insisting on hygienic Metallized packaging of food items on account of hygiene, easy disinfection after buying and increased shelf life. In addition to food packaging, the high-tech Engineering sector and Defence sector are also major users of Vacuum applications. But the situation was not so favourable a few years back, most of the equipment was imported, and there were no reliable manufacturers andsuppliersofvacuumproductsinIndia.

Mr. Anshuman Punj (Founder and CEO, of Supervac Industries LLP) took a marvellous step of establishing the foundation of Supervac Industries LLP that was not only able to cater significantly to the vacuum equipment industry in India but started an undying revolutionacrossthecountrybymanufacturingvacuum consumables indigenously. Mr. Anshuman holds more than 17 years of experience in the Vacuum Industry. Supervac has emerged as a highly successful Indian companyandsupplies37countriesallovertheworld.

FLYING WHEEL OF THE COMPANY

ABOUT CHUMP(S)

The automobile sector, Pharmaceutical industry, steel manufacture, glass manufacture and defence sector are themajorverticalswheretheysupply.

WHAT MAKES SUPERVAC UNIQUE?

Very-large-scale production and operation at a global level give them a pricing advantage. To maintain its reputation as an ace manufacturer of vacuum equipment, they have understood that it can never compromise the quality of its products. They have all major quality certifications, ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environment Management System), OHSAS 18001 (Occupational Health and Safety Management Systems), SA 8000 (Social Accountability System), MSME Sustainable (ZED) Certification and more. They are certified by the Quality Council of India as well as the Federal Ministry forEconomicAffairs,Germany.

GOAL (S) OF SUPERVAC

The main goal is to provide the customer's world-class products at reasonable prices. They want to be the largestcompanyinthevacuumfield.

Mr.Anshumanholdsadegree B.Tech(Mechanical Engineering),M.Tech(Tool DesignandManufacturing),and anMBAwithaspecialisationin LogisticsandMaterials Management.Beforeplunging intoentrepreneurship,Anshuman wasaDirectorwithIndian Railwayswhereheworkedasa Class1officerfor18years.Prior toenteringbureaucracy,he workedasanIndustrial consultantandalsoworkedat variousmanagementpositionsin theprivatesectorincompanies likeEicherGoodearth,Modi XeroxandHeroMotors.

Anshumanisaninventor,akeen TechnicalBloggerandtheauthor ofthefamousbookVacuum TechnologySimplified.

09 January 2023 Entrepreneur First

CHALLENGES FACED DURING PANDEMIC

Since they cater for the food packaging industry, they had to work throughout the pandemic. Managing production under strict covid regulations by Govt of India was a major challenge. They divided themselves into 3 teams that worked in tandem to make sure that theystucktotheircommitteddeliverydates.

TECHNOLOGIES AND THEIR IMPACT

Supervac continues to be a very professional organisation that is very young by heart, They are an organisation of innovation. Though young at heart they follow a very system-driven approach to servicing their customers. Apart from reaching customers across every nook and corner of India, they are currently exporting their products to 37 countries around the world. Ranked as one of the top manufacturers of vacuum equipment atagloballevel.

TRENDS IN INDUSTRY

Because of the pandemic, the major industry was the food packaging industry. People prefer hygienically packed food on account of hygiene, easy disinfection after purchase and increased shelf-life. The food packaging industry is coming up with innovative, strong and transparent materials and the focus is on extremelyfastproduction.

MR.ANSHUMAN’S IMPORTANT DECISIONS

The products are extremely technical and were not being manufactured in India before Supervac. They faced a lot of bias as to how an Indian company can make products so far made by European companies only. This was the extreme challenge faced by him. As the leader, his major work remains strategy and problem-solving. The entire Supervac family works for onegoal-Toprovideourvaluedcustomerswithworldclassqualityatreasonablerates.

FUTURE ENDEAVOURS

They Completely focused on becoming bigger and better every day. They have no plans for any diversificationorforwardintegration.

Entrepreneur First January 2023 10

BOND WITH EMPLOYEES

Supervac is a very professional organisation with KRA’s, everyone being clearly defined. The entire Supervac family works for one goal - To provide their valuedcustomerswithworld-classqualityatreasonable rates.

BUSINESS STRATEGIES

They have paid a lot of attention to the globalisation of their operations and the technological upgradation of theirproducts.

SUCCESS MANTRA

They drive motivation primarily because, as a company, they have always felt extremely responsive to their customers. Today, they have a customer base across the globe. Users in any country can buy their products from anywhere and it’s a promise that they won’tbedisappointed.

The faith they put in motivates them to deliver quality and continuously improve their products as an industry leader. To meet the expectations of their valued customers, they keep trying to innovate and deliver better products faster at reasonable rates. Rather than waiting for the change that they wish to see across the industry,theyareeagertotakethenecessarystepstobe the change. Their success mantra- Quality on time everytime.

ADVICE TO THE READERS

Anshuman stated “Entrepreneurship is quite an important decision irrespective of the industry you are focused on because the rules to succeed as an entrepreneur remain the same for everyone. My advice for budding entrepreneurs will be to have a long-term vision for the company. Also, emphasis should be on building a team rather than wearing many hats by the entrepreneur”.

11 January 2023 Entrepreneur First

Basic and Important

python

Libraries for Data Science

Python

Python is a high-level, general-purpose programming language. Its design philosophy emphasises code readability with the use of significant indentation. Python is dynamically-typed and garbage-collected. It supports multiple programming paradigms, including structured, object-oriented and functional programming. It is designed and developed by Guido van Rossum.

Top Reasons to Learn Python

Data science.

Scientific and mathematical computing. Web development. Finance and trading. System automation and administration. Computer graphics. Basic game development. Security and penetration testing.

Data Science

Data science is the study of data to extract meaningful insights for business. It is a multidisciplinary approach that combines principles and practices from the fields of mathematics, statistics, artificial intelligence, and computer engineering to analyse large amounts of data.

Use of Python in Data Science

It is one of the best languages used by data scientists for various data science projects /applications. Python provides great functionality to deal with mathematics, statistics and scientific function. Discover patterns and trends in datasets to get insights. Create forecasting algorithms and data models. Improve the quality of data or product offerings by utilising machine learning techniques.

Data Science With Python Core Skills

Course. Using Jupyter Notebooks, Explore Your Dataset With Pandas, Reading and Writing CSV Files, Working With JSON Data in Python, Pandas DataFrames 101. Python Plotting With Matplotlib, Data Cleaning With pandas and NumPy.

Popular python toolboxes/ libraries NumPy, SciPy, Pandas, SciKit-Learn.

Visualisation Libraries Matplotlib ,Seaborn.

Entrepreneur First January 2023 12

Python Libraries for Data Science :

NumPy: Introduces objects for multidimensional arrays and matrices, as well as functions that allow it to easily perform advanced mathematical and statistical operations on those objects

It provides vectorization of mathematical operations on arrays and matrices which significantly improves the performance Many other python libraries are built on NumPy. Link: http://www.numpy.org/

SciPy: Collection of algorithms for linear algebra, differential equations, numerical integration, optimization, statistics and more Link: https://www scipy org/scipylib/

Pandas: Adds data structures and tools designed to work with table-like data (similar to Series and Data Frames in R) It provides tools for data manipulation: reshaping, merging, sorting, slicing, aggregation etc It allows handling missing data Link: http://pandas pydata org/

SciKit-Learn: Provides machine learning algorithms: classification, regression, clustering, model validation etc It built on NumPy, SciPy and matplotlib Link: http://scikit-learn org/

Seaborn: Based on matplotlib provides a high level interface for drawing attractive statistical graphics Similar (in style) to the popular ggplot2 library in R Link: https://seaborn pydata org/

Matplotlib: Python 2D plotting library which produces publication quality figures in a variety of hardcopy formats. A set of functionalities similar to those of MATLAB line plots, scatter plots, barcharts, histograms, pie charts etc It is relatively low-level some effort needed to create advanced visualisation Link: https://matplotlib org/

BASICPACKAGEOFDATASCIENCEENGINEER: Data Scientist salary in India ranges between ₹ 4 0 Lakhs to ₹ 25 0 Lakhs with an average annual salary of ₹ 10 0 Lakhs Salary estimates are based on 24 8k latest salaries received from Data Scientists 13 January 2023 Entrepreneur First

We recently had the opportunity to interview Markivis, a "Top B2B Marketing Services Provider" awarded by Entrepreneur First Magazine for our forthcoming edition, Company of the Year -2022. This session featured Mr. Amit Khanduja, the founder and CEO of Markivis and Mondayjoining.com, who talked about the company's insights and the passion that drives them to beat the competition.

ABOUT COMPANY

Markivis has a massive experience in marketing services with high levels of practice across global markets.

The company has implemented go-to-market strategies, planned and executed marketing campaigns, and leveraged multiple marketing channels for brand visibility and lead generation to meet pipeline targets. With such extensive knowledge, Markivis began to change the digital marketing landscape.

Markivis specializes in providing end-to-end Digital Marketing Services to IT & ITes, products, and service organizations globally. In addition to these services, they also provide employer branding and video production services. Offering the following exclusive services has allowed their clients to stand different from competitors.

KEY PERSON AND HIS COMMITMENTS TO THE COMPANY

Markivis' leadership includes Amit Khanduja, a seasoned marketing professional with more than 20 years of experience in B2B marketing. Amit, the Founder & CEO of Markivis and Mondayjoining.com, have held several seniorlevel positions in IT and ITeS organizations, including EXL, Innodata, Genpact, and HCL Technologies.

COMPANY OBJECTIVE

The company is expanding at a rapid scale with a the significant growth rate over the next couple of years. In the next few years, they aim to build products specific to the marketing domain and leverage those products to solve critical business challenges that remain unresolved in the industry.

Amit Khanduja
Entrepreneur First January 2023 14
Founder & CEO

"Markivis' clients belong to some top IT companies and promising startups. Our international client list now includes products, solutions, and service companies from the US, UK, Europe, Canada, Australia, and India," says Amit.

GROWTH COMPARED TO OTHER COMPANIES.

The critical feature that continues to distinguish Markivis from its competitors is its "ability to add value to the customers," specifically in the B2B IT & ITeS world. Markivis has established itself as a leading marketing consulting firm trusted by 4 of the top 10 IT companies with an excellent understanding of the IT industry and given a competitive advantage over other marketing consulting firms.

Markivis has one of the most significant accomplishments in managing the workforce during the novel coronavirus and giving back to society by launching MONDAY JOINING. This platform connects job seekers and recruiters for immediate hiring requirements. The platform has seen more than 30K+ registrations within the first couple of months and was featured by reputed media companies such as "BW Businessworld," and "Money Control."

CHALLENGES ENCOUNTERED BY THE COMPANY DURING THE PANDEMIC.

Covid played havoc in the lives of many lives and nearly ruined the job space for half of the population across the globe. With all that being said, companies have struggled to churn out profits, and the attrition rates have been at an all-time high. Overall it was a tough time. However, the company's leadership held the team together and ensured clients were not let down on any promises. The never-give-up attitude has helped them sail through and also allowed them to pivot. With the Covid-19 phase, they got the chance to revisit the pitch decks, create multiple cost-friendly packages for potential clients who were scaling down marketing efforts and work on upskilling the team that equipped them to offer more comprehensive solutions to the clients.

LEARNING OPPORTUNITIES FOR EMPLOYEES

The management believes in providing its people with endless opportunities to upgrade themselves and learn new skills with each project. Moreover, the employees are trained and mentored by Amit himself. The team of over 25 professionals is equipped to tackle and strategize marketing way forward effortlessly.

PLAN OF ACTION

Markivis has seen leveraging R&D can help to improve processes, create new and better services, and even help to amplify profit and competitiveness. They have some significant plans to incorporate machine learning and artificial intelligence into their employer branding efforts.

The company is also investigating ways to invest in growing its presence in the Metaverse.

GUIDANCE TO THE READERS

In the last two years, the marketing industry has emerged remarkably. The cost of acquiring the right talent and managing resources has become a significant challenge across the marketing industry. Amit's advice to all the readers is that "if you want to create a mark in this field, you need to understand the business and its changing trends very well. If you don't understand marketing, I think it won't be a viable decision to enter this industry".

He further adds, "It is all about the value you add that sets you apart, not just the service you extend. Your USP should be the value you bring to the table. If your customers see you as a mere agency, they will always refrain from reaching out to you".

CLIENTS
15 January 2023 Entrepreneur First

6 Tips On How To Manage The Anxieties Of Starting Your Own Business

Itcanbeverychallengingtostart yourownbusinessintoday’s competitivebusinessenvironment.In addition,youneedtolearnhowto balanceyourpersonallifeinaddition tohavingyourowncompany.

Asaresult,hereareafewtipson howtocopewiththestressfulissues thatmayresultinmanagingasmall business.

1. Develop And Follow A Business Plan:

It is important to develop your main goals on what you want to accomplish in starting your own business. Always focus on your company’s objectives when decidingonhowyoumanageyour company and make sure you communicate this with all of your employees.

GUEST WRITING
Entrepreneur First January 2023 16

2. Manage Your Finances:

It is important to have a budget that will balance your income and expenses so you don’t go out of business. Check your financial records on a daily basis to make sure you have enough cash to manage your company. In addition, do not rely on one person to manage your company’sfinances.

3. Communicate With Your Employees:

Make sure that your employees know what they need to do in order to make your business successful. Communicate with all of your workers on the goals and procedures you want them to follow when they work for you. In addition, be sure that things are done correctly the first time around which will save you a lot of time and Money.

4. Make Good Business Decisions:

Get all of the facts and necessary information to make the right decisions when it comes to managing your company. This is important because you do not want to miss critical information that could make a difference in the success of your business.

5. Find A Balance Between Work And Your Relationships:

Try to create a weekly schedule where you can spend the right amount of time with your family, your relationships, and your business. Do not neglect your personal life in order to have a successfulbusiness.

6.

Have Fun:

It is important that you enjoy what you are doing in terms of your small business. Don't spend your entire working life on a business that doesn't get you excited. Managing a business takes a lot of work and if you don't find yourself enjoying what you are doing, then maybe you should do something else.

About The Author

StanPopovichistheauthorofthe popularmanagingfearbook, “A Layman’s Guide to Managing Fear”. FormoreinformationaboutStan’s bookandtogetsomemorefreemental healthadvice,pleasevisitStan’s websiteat
17 January 2023 Entrepreneur First
http://www.managingfear.com

The Next-Gen Digital Marketing Providers

“Digital Marketing has made life easier by showcasing small to large products in such a way that, out of 100’s of people 60% of people look into it. It helps small business to large business owners to set up their goals where their products get recognised. The owners get rapid growth in their business if their setup of branding and prices are shown in an attractive and negotiable way. Social media plays a very important role to address the products/ brands. Setting up the goals, objectives, and target audience should be kept in mind while starting a business”. Their name WING itself defines that - the company will fly higher and higher by applying an advanced strategy.

SUMMARY ABOUT THE COMPANY

WingCommunicationsisafullyintegrateddigital marketingcompanysetupwiththegoalofoffering completedigitalmarketingsolutions.Theyaretrying tobeabeyond-the-run-of-the-milladvertising companybycraftinginnovativeconceptsandcreating transformativebusinessoutcomes.Wing Communicationsfocusesondeliveringvalueto customersthatmakethemreturnformore.Theyoffer specialisedservicesthatincludestrategicguidance, developmentanddesign,marketing,andcustomer service.

MAIN CONTENDER & POWER OF THE COMPANY

After All, this is a startup, Shiva Bhavani is the key person managing client acquisitions and onboarding. His role involves business development, raising brand awareness, meeting with clients, and networking to get the best PR coverage for them. They are slowly branching out to other areas of digital marketing that include social media marketing, SEO, PPC, web development,influencermarketing,andmore.

ABOUT THE APPLICANT

Wing Communication is working with a diverse set of clients from various industries that include Alice Blue, Corient Business, PE Front Office, Tapanshi Finanziell, Advait Infratech, Keya Foods, XIPHIAS Immigration, and DBMCI to nameafew.

ESTATE OF THE COMPANY

Wing Communication is trying to differentiate itself from its peers by going over and above the normal and offering services of a superior level. They are ensuring excellent PR coverage for their clients that improve their brand visibility. Similarly, they offer creative solutions to their clients for social media marketing. They explore various mediums to offer a comprehensive digital marketing strategy. They don’t want to be known as just another advertising agency but want to offer unique solutions to their clientsthatcandeliversuperiorbusinessreturnstothem.

Shiva
Entrepreneur First January 2023 18

AIM & DRAFTING OF THE COMPANY

As the company name suggests they would love to use their wings to fly high and be the preferred digital marketing company for topnotch brands across industries. They are building their team now and getting the right skills in place. The success of a digital marketing company depends on its resources. They are trying to hiretalentedyoungsterswiththezestandzealtoperform.Theyare providing a congenial work atmosphere that helps them realise theirpotential.

CHALLENGES FACED DURING THE PANDEMIC

Mr. Shiva Bhavani started Wing Communications in 2021 so they were not really impacted by the pandemic. The advantage of digital marketing is that they can have their employees work remotely. They connect virtually with them as well as with clients. The pandemic has shown them that businesses can thrive even while working in hybrid workplaces which don’t need all employeestogetherphysically.

TECHNOLOGIES AND THEIR IMPACT

It is convenient for startups to use multiple clouds for their technology requirements. Cloud technology has made a positive impact on enterprises, especially new startups because of its unique pay-as-you-use concept. This gives businesses the flexibility to pick only the resources they need for a limited time and pay accordingly. Today businesses are driven by AI and Machine Learning as they try to glean more information about customer behavior and try to predict their next move. This helps themtotailortheirofferings.

INDUSTRY MANIA

The digital marketing industry is a dynamic one as it is closely linked to technology which is constantly evolving. The customers are looking for a great user experience. They want a website that is easy to navigate, answers their queries, and is visually appealing. They want their questions answered honestly and prefer to go with brands that can solve their problems. So brands should focus on highlighting their offerings clearly and engaging with their target audience. They can use an assortment of digital tools like SEO, PPC, Social media, Influencer Marketing, and PR management to gettheirviewsacrossandraisebrandawareness.

CHALLENGES TO OVERCOME

Mr. Shiva Bhavani is a Computer Science graduate and has a Masters in Business Administration. He has been working with a couple of companies like MovingDneedle, ClicqA, and Team Pumpkin before the entrepreneurial bug bit him. Initially, there werechallengesaroundgettingtherightteamforcontentworkand working the media for coverages. Moreover, it takes time to find the first set of clients who are willing to trust a newcomer. With a clear focus on maintaining high-quality deliveries, he has managed to find several clients who have entrusted his company with their digitalmandate.

CRUCIAL STEPS FOR THE COMPANY

A leader needs to have vision and foresight while setting up an enterprise. Running a successful company is all about having a clear objective and finding the right people to work with you to make that vision a reality. As the head of the company, he needs to make decisions regarding the type of businesses they will approach, the range of services the company offers, and hiring the righttalentsforthejob.Sinceitisanewstartup,itwashands-onat first while I built a small team. Now they have grown to a team of xxandthejourneyhasjustbegun.

HOW TO SPUR ON PEOPLE

Mr. Shiva Bhavani believes in providing a democratic working space where employees feel a sense of ownership and take pride in their job. He encourages them to freely express their opinions instead of feeling inhibited. When you are working in a creative industry like digital marketing, you have to encourage an open culture where people can speak up and express their views. A topdown dictatorial approach simply doesn’t work. He allows his team members to take independent charge of their projects so that theyhavebothpowerandaccountabilitytodeliver.

COMPANY POLICY

Wings Communication tries to understand its clients well before offering them a comprehensive digital marketing strategy. Instead of asking them to opt for all the tools available, they focus on understanding their primary needs and delivering a personalised solution that can handle them. They offer them good media coverage in established publications which has a positive impact on their business. By using the right mix of media coverage that raises brand awareness and social media marketing, we help the clientsgetawidertargetaudiencereach.

FUTURE SCHEME

Wings Communication has increased its bouquet of offerings by bringing in digital marketing services like web development, influencer marketing, PPC, SEO, and more. They are a very young company and as of now, they are focused on realising its primary vision of being the most preferred digital marketing agency. They wouldliketobuildtheirclientportfoliofirst.

ADVICE TO THE READERS

Mr.ShivaBhavanistated,“Ifyouhaveadream,youshouldfollow itandnotletanythingcomeyourway.Beinganentrepreneurhelps you follow your passion”. There are so many interesting things to learn and absorb. The current digital transformation scene is phenomenal and the entire business landscape is evolving every day.Itisanexcitingtimetobedoingbusiness.

19 January 2023 Entrepreneur First
Entrepreneur First January 2023 20
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InspiringEntrepreneur'stotheworld

The World's Top 10 Most Beautiful

BEACHES

1. ANSE SOURCE D’ARGENT, SEYCHELLES

One of the most photographed beaches in the world, the blinding white sands of Anse Source d’Argent unfurl across La Digue, one of the 115 islands that makes us this paradisiacal archipelago in the Indian Ocean. The beach sparkles against a backdrop of enormous granite boulders, worn by time and weather. An offshore reef provides protection from ocean waves, making turquoise water an ideal spot for swimming. Keep an eye out for endangered birds and giant tortoises!

2. POLIHALE BEACH, HAWAII, USA

Polihale is hands-down the Hawaiian archipelago’s most breathtakingly beautiful beach. This seemingly deserted 11 km (7 mi) stretch on the western end of Kauai, one of the world’s most scenic islands, is several miles from the nearest town and holds a vibe of enchantment and mystique, still alive in Hawaii today. The beach can only be reached via a poorly marked, dirt sugarcane road, making a four-wheel-drive vehicle preferable (check with your rental car company for restrictions before heading out).

3. CAMPS BAY, CAPE TOWN, SOUTH AFRICA

Cape Town tops my list of the world’s most beautiful cities, not least because of the magnificent beaches on its doorstep. Camps Bay is not only Cape Town’s most popular beach, but also the only urban beach to make it into my top 10 list. Boasting blinding white sand set against the majestic backdrop of the Twelve Apostles Mountain Range and Table Mountain, Camps Bay’s water is a bit cold, due to the currents in the Atlantic Ocean, but that will not distract you from the amazing surrounding scenery and worldfamous sunsets.

4. MAYA BAY, KOH PHI PHI, THAILAND

Maya Bay is a stunningly beautiful, sheltered bay on Thailand’s Koh Phi Phi. With a ring of white sand surrounded by mangroves and towering limestone walls blanketed by dense foliage, it’s easy to see why director Danny Boyle chose this beach for cultfavorite The Beach, starring Leonardo DiCaprio. The main beach within the bay is around 200 m (650 ft) long and features silky soft white sand, with underwater colorful coral and exotic fish in exceptionally clear water.

Entrepreneur First January 2023 22

5. LONG BEACH, VANCOUVER ISLAND, CANADA

It are not only tropical beaches whose breathtaking beauty can make one speechless. The best example is Long Beach, the longest sandy beach on Canada’s Vancouver Island, which offers eye-popping scenic views and an unmatched maritime wilderness. Located within the boundaries of the Pacific Rim National Park Reserve between Tofino and Ucluelet, its 10 miles (16 km) of pristine sand are backed by lush rainforests and washed by the cool pounding surf. Twenty-thousand grey whales migrate up this coast each spring and summer.

6. BAIA DO SANCHO, FERNANDO DE NORONHO, BRAZIL

Baio Do Sancho is situated on the remote island of Fernando de Noronha, an active volcanic archipelago of 21 islands in the Atlantic Ocean, located approximately 220 miles (350 km) off the coast of northeastern Brazil bay. Sparkling emerald water and soft white sands are surrounded by vegetation-covered 250 ft (75 m) cliffs. The beach can only be reached by boat or by foot on a dirt trail through a crack in a rock wall with a few dozen uneven, slippery-sandy steps. The beach is perfect for snorkeling

spotting rays.

and

7. WHITEHAVEN BEACH, QUEENSLAND, AUSTRALIA

Whitehaven Beach is protected by the Whitsunday Islands National Park and is located in the heart of the Great Barrier Reef. Australia’s most famous beach stretches for 4,4 miles (7 km) and is washed by swirls of turquoise, blue and green water. The sand is 98% pure white silica, which gives it a brilliant, near-luminescent color. You can reach the beach via a helicopter or seaplane, or you can sail to Whitehaven Beach with one of the many yacht excursions in the area.

8. GRACE BAY, TURKS & CAICOS

The Turks and Caicos comprise 40 islands and cays, of which Providenciales is the main tourist center. It’s here, on the northern shore, that you’ll find Grace Bay, a 19km (12 miles) paradise-perfect mix of sugary sand and transparent water, fringed by a coral reef system with fabulous snorkeling and diving. Unfortunately, an increasing number of resorts and condo hotels have sprung up along the shore in recent years, so you may be better off these days on the more private hotel beaches of Amanyara or Parrot Cay.

9. NAVAGIO BEACH, ZAKYNTHOS, GREECE

Navagio beach is an isolated yet strikingly beautiful sandy cove on the Greek island of Zakynthos. It is often referred to as the Shipwreck Beach because it is home to the wreck of a ship called Panagiotis which is believed to have been a smuggler's ship. The area is defined by its sheer limestone cliffs, white-sand beaches, and clear blue water, which attract thousands of tourists yearly. The strip of beach is accessed only by boat, but you can see it from above if you stand on the high side of the surrounding cliffs.

10. TULUM, RIVIERA MAYA, MEXICO

What sets Tulum apart is its proximity to some of the most stunning Mayan ruins in all of Mexico: it is here that one of the world’s best cultural destinations meets one of the world’s best beaches. Tulum’s ruin is an ancient walled city sitting on a rocky cliff that overlooks a spectacular beach. With hordes of tourists visiting every day, the area is not exactly private, but the broad stretch of white sand and mesmerizing turquoise Caribbean waters more than makeup for it.

23

ReviewAdda.Com: Digital Platform for College Admission

“Don’t start a startup because it’s a trend, start a core business with clarity and profitability, or find the mental peace with your regular job and alternative investments returns, and don’t chase a stressful entrepreneur journey without backup.”- said the director of Review Adda.

BACK & FORTH OF COMPANY

Review Adda is a Digital Platform for College Admission, students, and parents. People can get admission paperless to desired universities or colleges with the help of its patented platform.. With an under-one click, they can apply to multiple colleges or universities. The brainchild of CoFounders Prateek Kr Bhowmick and Rahul Jain, ReviewAdda was established in 2015 as a “Digital PlatformforCollegeAdmission”company.

With an aim to create a network of aspirants and alumni to help them make the drawn-out admission processes easier on the candidates. They have worked together for the last seven years, and the founders have successfully placed more than 36,000+ admissions in premium & under-rated Indiancollegesanduniversities.

BACKBONE OF THE COMPANY

Rahul & Prateek started the journey in 2015, Rahul takescareofSupplySide(Colleges,Universities,and Affiliates Partners) and he takes care of the demand side(StudentsandParentsAcquisition).

Formerly one of the founding team members of Vriti, India’s pioneering ed-tech startup backed by Intel Capital & Jafco Asia, Prateek has had a foot in thebusinesssinceitsearlydays.Itwastherethathe met Rahul Jain, an entrepreneur with a business background but a core belief in technology. Together the two of them have a combined experience in tech, funding & operation in the EdtechSector.

ABOUT PATRONS

Supply-Side: India’s A+ Naac & NIRF Approved Colleges & Universities. Such as LPU, Amity, VIT, Manipal, and SRM. Mostly Tier-1 & Under-rated Colleges / Universities. In terms of Demand side: Parents from Delhi-NCR & Tier-2 Cities with high aspirations for dream colleges/universities for their ward.

Entrepreneur First January 2023 24

ABOUT THE BUSINESS

1. 3200+ Partnership with Micro-Coaching Institutes inTier-1&Tier-2Cities.

2.Avoidtoomanycalls&unwantedSMS,theydon’t believe in hard push follow-up as competitors do. They believe that “ you can’t force anyone to take admission without visiting the campus, peers network and location”. Their logo shows them the best fit colleges according to their marks, location, peer network, mother tongue, and most important budgetandreputation.

3. Demand Side, they have a very good network in Baniya &Marwari Communities and Self-Employed professionalslikeSMEs,Lawyers,Traders,Doctors& CA.

GOALS

Category leader says “ If you think about taxis, you think OLA & UBER, if you think about e-commerce, you think Flipkart or Amazon, same whenever anyone thinks about Indian College Admission, they shouldthinkaboutReviewAdda.Com.

CHALLENGES DURING PANDEMIC

Geography barriers as most of their partner institutes are national brands, during the pandemic students weren't convinced to migrate from their cities or town rather than take admission to local colleges.Thatdirectlyhitthecashflow.

TECHNOLOGIES IMPACT

Artificial Intelligence, Data Analytics, and GeoMappingarethenexttrendsinCollegeAdmission.If you want to visit your dream college, you have to use tech. If you want to see how many nearby studentsareinterestedinparticulardreamcolleges, you have to use tech, and most importantly what is the rejection rate if you apply to your dream collegesthatalsoneedtech.

NEW TRENDS & CHALLENGES

Parents and Students are open to migrating from one city to another city, even the country too. Data AnalyticsandAwarenessaboutunder-ratedcolleges &universities.

STRATEGIES

Crisp and clear communication with students, parents, colleges & affiliates partners. Underpromise and over-delivery that is the key. Work on the ground, self-leader, and make mistakes to learn and avoid next time. Exclusive partnership with India’s best medical & engineering colleges as wellasuniversities.

FUTURE ENDEAVOURS

Rotate profits to some new startups where companies can contribute them. To grow the company to the peak by establishing branches all overthecountry.

ADVICE TO THE READERS

Make profitable business, prefer to avoid Bubble & Artificial Valuation. “Revenue is vanity. Profit is sanity.Cashisareality.Revenuesarebeingreplaced by GMV/GB, profits by valuations, and loans by VC funding.

25 January 2023 Entrepreneur First

TOP OF SUCCESSFUL BUSINESS LEADERS 5Habits

Business leaders know how to balance their personal life and work. Personal growth is also important for being a good business leader for an organization or company. Leaders and Entrepreneurs are the main sole part of a company and organisations. A good leader makes a great team and organises work well. A good leader handles and manages the team. A good leader knows how to manage work and time and company.

One of the most frequently mentioned habits of those who are successful in life is organization. Such organization includes planning as well as setting priorities and goals. A good leader always makes a good team is important for an organisation. Teamwork is most important in a company and organisations. Customer satisfaction is also equally important in a business organisation and company.

Successful business leaders understand their strengths and weaknesses. They hire or obtain the best possible resources to stay focused on what they do best to grow their business. They are not afraid to delegate once they enhance their teams to ensure they can operate successfully without the owner's "24/7" presence.

Crafting a vision. The key to being a successful business leader/ Entrepreneur is to spot a trend before anyone else spots it. That is the only way you see opportunity before the rest of the herd gets there. Develop your vision and enroll your team in it. A successful business leader is a person who creates something from nothing. He is a person who knows how to make that something available for people who will buy it to improve their organisation.

TIME MANAGEMENT

We must know that Time management is one of the most important skills every business leader should have. Time is very precious and important in our lives. Business leaders and Entrepreneurs manage their time effortlessly and efficiently in their work. A good business leader makes the team understand the importance of time and utilize time. A business leader knows how to manage time and maintains a tight schedule for every work. A good business leader respects his time and work and maintains discipline and punctuality in a company or organization.

A business leader focuses on his work and time and uses it efficiently.

A business leader creates a tight strict schedule, makes a to-do list, does proper planning, utilizes time, makes deadlines, and develops time management for the organization. For a business leader, better time management is ultimately intended to make more room in your schedule to accomplish your vision. One of the best ways a leader can support their team members is by helping them better manage their own time. If you see someone struggling with time management, help them by sharing these tips, or other methods that have worked for you.

WILLING TO TAKE RISKS

To be a successful business leader means that one must wear a variety of hats to fit a single role. This is especially true if you want your company to stand out. The key to keeping your business fresh and updated is to learn new skills that are necessary to build quality. A business leader keeps a motive and aims to achieve goals and success in life. A business leader never stops learning and learns self-growth and grows his company into a creative innovative hard-working organization. Successful leaders are excellent communicators. They know how to get their point across clearly and concisely. They’re also good listeners, which helps them better understand the needs of their team.

Successful leaders and workers are willing to take risks. They know that sometimes you have to put everything on the line to achieve your goals. This habit helps them beat their competitors and achieve their dreams. They like challenges and opportunities to work and make it interesting. They are always willing to take risks to achieve their goals. They are great champions and have leadership qualities. A business leader generates his work and is capable of taking risks to establish his goals. A business leader must know how to execute and spot opportunities and work hard.

Entrepreneur First January 2023 26

GOAL SETTING

A business leader must be an ambitious person and maintain professionalism in his career and life. Business leaders must ensure hope and self-confidence and believe in themselves to achieve success in person as well as professionally. Personal leadership growth, or personal growth as a leader, refers to the quantitative and/or qualitative development of one's skills related to, or understanding of, leadership. What's important to know is that personal growth as a leader is a continuous process that, over time, will result in the improvement of one's administrative and managerial strengths and capabilities.

Business leaders are professional people and they behave professionally in their work. A business leader commits to his goals and gives targets and objectives to achieve them successfully. Business leaders set realistic goals, keep targets, make rules, stay positive, etc, and believe in themselves always. Business leaders are optimistic and passionate about their work and life. A business leader works professionally and keeps a balance between personal and professional lives.

Business leaders and entrepreneurs are good decision-makers. They know how to make proper planning and decisions about their work and organization. They are excellent communicators. They know how to interact with people and make decisions. They follow the golden rule and are quick in making decisions about the portfolio of an organization.

They set proper planning, tasks and use their skills and get their goals, advantages, features, and benefits in their work and make proper decisions about everything. A Good Business leader can communicate well and interact with his employees and guide them to a better experience.

DREAM BIG, KEEP LEARNING

As business leader, our main job is to influence people and create the cause for creativity to flourish. Dream big about what you want to achieve. Dream big about the life you want to lead and the difference you want to make. Dream big about the person you want to be. Dream big because you might surprise yourself. Dream big because until you do, you’ll have no idea what you’re capable of. A business leaders must be ambitious and work professionally and be a perfectionist in their personal and professional life.

Business leaders are very passionate people and keep on learning and love and enjoy work. Business leaders are career oriented and professional in their work and career and maintain a successful life. It's often hard for business owners to let go. They built their companies from the ground up, after all. But the most successful ones know they can’t do everything, especially as their business grows.

Successful business owners are dreamers. “Business owners often create something out of nothing,” An online community for business owners. They wholeheartedly believe they can turn those dreams into reality, she says. “We have to see your business in your mind’s eye. We must have complete faith and belief in this vision of what your business can become from the very start, even when there’s hardly anything tangible yet.”

TEAM WORK

"Our Team is our corporate family and as you know, taking care of our family is Essential".

Business leaders and entrepreneurs give proper training to employees and give them proper guidance to manage work, team meetings, tasks, etc. A business leader motivates and inspires others to work hard and build a strong foundation in a team. A business leader provides customer demands and fulfills them with patience and understanding of the customer needs and demands and provides customer satisfaction with good service and attention. A business leader knows how to handle his team and build a strong team with discipline and punctuality and a strong team and develops a good team.

When goals are achieved, celebrate the victories throughout the company. Set aside time each month or quarter to recognize the personal achievements of your teammates. Honoring their hard work in a group setting creates a more positive atmosphere within the company and shows team members that leadership values their efforts to improve personally and professionally.

There are two places where team members should feel free to explore their personal growth: at home and at work. When done correctly, helping everyone in your company set and achieve their personal goals will improve engagement and performance on a professional level.

27 January 2023 Entrepreneur First

Mehta Wealth Ltd.: Leading Premium Wealth Management firm that Pioneered Portfolio Management Service

“If You take care of your employees, they will take care of your clients,” -states Mr.Krunal Mehta. Well !! Gujarat is popularly known as the CITY OF DIAMONDS. It is also famous for its different business firms. People all over India state that “Gujaratis are born to be businessmen”. Since many of the famous businessmen belong to Gujarat.

BACK & FORTH OF MEHTA WEALTH

Mehta Wealth Ltd is a leading Premium Wealth Management company conceptualized in 2005. Since then the core lies in taking investors through professional routes of investment throughtailoredWealthManagementSolutions.

Mr. Mehta has pioneered in organizing Gujarat’s Largest HNI Investors Conference, which has become synonymous with execution and high-value results in the Wealth Management Industry. The company got an operational niche and shifted intopremiumsolutions.

BACKBONE OF THE COMPANY

11 years back, Mr. Krunal joined Mehta Wealth Ltd as a Managing Director. In addition to his responsibilities at Mehta Wealth, he is also an active member & past president of the RotaryClub(SuratWest),aCommitteememberoftheSouthern GujaratChamberofCommerceandIndustry-SignatureClub& adynamicmemberofCII-ConfederationofIndianIndustry.

Mr.KrunalstartedhiscareerbyworkinginaDiamondCompany. He worked there for five years. Slowly and gradually, he realized that he has skills where he wants things to be automated and streamlined and he does not want to keep his knowledge only to himself. And that became the turning point ofhislife.

In the five years of his journey in the corporate world, Krunal was the only youngest person in his company handling five departmentsaltogether.

Entrepreneur First January 2023 28

&

VISION AND MISSION

Vision

"Most Promising Wealth Management Company " Their vision lies in the enhancement of our clients where they are determinedtobecomethemostpromisingwealthmanagement company in India by upholding the highest standards of conductandservicesinalltheirdealings.

Mission

They have the ambition to succeed by Delivering quality in whatever they do. It is their mission to elevate our client's wealthbygivingthemthefinestwealthmanagementsolutions and associating them with the finest asset management companies/fundmanagersintheindustry.

TAG LINE OF MEHTA WEALTH

THE SPECTACULARITY

Mehta Wealth Ltd primarily offers a tailor-made portfolio management service to attain the investment goals of various classes of investors. The investment solutions provided by the company expand to a niche segment of clients with high net worthandahugereputationintherealm.

CONFRONTATION FACED BY THE COMPANY

We are living in a digital world, the team started following to accomplish the mission and converted everything digitally. They do not use pen and paper except for certain customer papers.Theyareacompletelycloud-basedcompany,theywork onCRM,notexcel,word.Theyevendonotkeepanycash.They have also developed a basic chatbot for clients and a mobile app.

LEADERSHIP QUALITIES

“At Mehta Wealth Ltd we don't close sales, we build Relationships"
TheTop20WonderfulWorkplacestoshapeyourCareer byTheCEOStory TheMosttrustedfinancialconsultantstowatchin2023 bythebusinessfame Recognized as the 10 Most Promising Consultants of Indiain2020bySiliconIndiaMagazine Company of the Year - 2021 By Business Connect Magazine Top 10 Trend Forecasters Giants in India By The CEO Story Top101InfluentialLeadersoftheBESICongress CEOOftheYearByBusinessConnect MOST ADMIRED BFSI LEADERS by Word BFSI Congress andAwards MFRTSammanAward
examples.
ACHIEVEMENTS
ACCOMPLISHMENTS Mr. Mehta is a great leader- he is a person who does not tell others but does himself. He believes in setting
Secondly,heholdsgreatconvincingskills,isfearless,andisnot biased in nature. His work style is very perfect. Sometimes, other team members and colleagues find it difficult to work with him because he is very particular about things. He is kind ofaperfectionist.
29 January 2023 Entrepreneur First

GUEST WRITING

Will ONDC be a GameChanger?

ThegovernmentofIndia broughtallvirtualbanking andpaymentsunderonerooftopby launchingUnifiedPaymentsInterface (UPI).Nowthegovernmentispulling offacomparabledeedinyetanother fencedgarden,thee-commerce category,withtheintroductionof OpenNetworkforDigitalCommerce (ONDC).

ThegovernmentofIndiaisbeta testingtheONDCanditwillbe connectedwithonedistrict,one product(ODOP).InApril2022,the alphaformoftheplatformwas introducedinDelhi,Bengaluru, Coimbatore,ShillongandBhopal.

However, a complete launch is likely to consume more time. Operational matters connected to mending viable pricing, free association of sellers between platforms, and enhanced portability of brand value are being tackled, without which ONDC’s success and capacity to entice buyers and sellers may be subdued. Commerce Minister Piyush Goyal mentioned that it would bring in 60 million small storehouses onto one platform and will aid small establishments to contest with big establishments in the marketplace. At the moment, ONDC is in its experimental phase and the government has set up a nine-memberadvisorycouncil,includingNandanNilekanifromInfosysandNationalHealthAuthorityCEORSSharma, onactionsrequiredtodeviseandquickentheimplementationofONDC.

As per the report, the probable volume of the online retail market in India was $225 billion in the fiscal year 2021-22 is around 27% of the projected size of India’s retail sector and is anticipated to surge to 32% year on year over the next few years. In contrast, India’s retail sector is expected to flourish at 10%. With dynamic pricing, inventory management, and optimization of delivery cost as its pillars, ONDC attempts to renovate digital commerce and democratize the large-scale involvement of businesses. As more small merchants and vendors accept the online domain, ONDC intends to grow ecommerce penetration to 25% of all consumer purchases in the next two years, higher from about 8% currently. Within the next five years, it predicts to sign up 900 million buyers and 1.2 million sellers on the collective network, with a total marketvalueof$48billion.

Entrepreneur First January 2023 30

What is ONDC?

ONDC is a not-for-profit organization established by the Department for Promotion of Industry and Internal Trade of India. It’s a digital mandi or marketplace targeted at joining buyers, retailers, technology providers, financiers, and others involvedintradeandcommerce.ThroughONDC,traderswillbe able to conserve their data to create credit history and reach consumers. Presently, approximately 60% of e-commerce is shared between Amazon and Walmart-promoted Flipkart. ONDC aims to end this duopoly of international players and protect offline businessmen who have been weeping at the dishonesttradecustomsofthesee-tailers.

The platform will also be acquiescent to the Information Technology Act, of 2000, and shaped for compliance with the emerging Personal Data Protection Bill. ONDC plans to offer open networks for all features of exchanging goods and services over digital or electronic networks. It will act as a connection between the buyer and the seller when the demand for specific products is raised. ONDC is to be built on open-sourced methodology, utilizing open specifications and open network protocolsindependentofanypreciseplatform.

The ONDC platform remains in the center of the interfaces hosting the purchasers and the sellers. Till now, the buyer-side interfaceisbeinghostedbyPaytm,whiletheseller-sideinterface is being hosted by other players like GoFrugal. When a purchaser hunts for a product on the Paytm application from where ONDC has gone live, the app will connect to the ONDC platform, which will connect it to seller-side interfaces that will list all the entities from where the purchaser can buy the specific product. There will be many other backend associates such as logistics service providers, enterprise resource planners, ecommercestorehostingserviceproviders,etc.ontheONDC.

Can ONDC overcome challenges?

E-commerce in India suffers from numerous hazards. Perhaps the ONDC might suffer from the same. Firstly, although disaggregating the network effects will revitalize and catalyse competition on qualities, the influence would be restricted to ONDCmembersandwon’tbespreadtothebroadere-commerce ecosystem. Moreover, the ONDC does not have any device to stop anticompetitive conduct and it is not clear whether a networkblueprintinitwouldbeadequateincurbingallprobable anticompetitive traditions. It is also not clear whether the network strategies would also set up fences to check prospective anticompetitive attempts which may happen despite the network design.

Secondly, ONDC may experience the same drawbacks as the National Payments Corporation of India (NPCI). Despite NPCI introducing a limit on the highest market share, a single UPI application can possess Google Pay, and PhonePe rules the market with more than 80% market share. Besides, the RBI stated that NPCI as a single machinist for several crucial retail payments systems causes concentration endangers and proposed formingvariousentitiesliketheNPCI.WhatifONDCfalloutin

the same concentration in e-commerce? How will that be unusual for Amazon and Flipkart to control the space? The ONDC may become like the NPCI by becoming a quasi-regulatory of the e-commerce segment. Because of ONDCs' legal configuration, a quasi-supervisory part will be ill-matched particularly when there is an absence of simplicity around how network policies will be crafted and which participants will contribute to their creation. Therefore, there is a need for a bright line towards the subjects sought to be handled through network strategies. In addition, the UPI is popular among sellers because it attracts zero percent Merchant Discount Rate (MDR) charges. This also indicates that those functioning in the space have lessornofinancialincentive.Forinstance,GooglePaydoesn’tstandto gain much financially. This has weakened a well-created market standard of incentives in digital payments. What if ONDC likewise deviatesincentivesine-commerce?

Thirdly, local businesses will find it very tough to compete with the discounts,sales,andotherrewardingoffers,beingprovidedbymajorecommerce players which may result in local businesses being squeezed out of the system in the long run. The achievement of the ONDC depends upon several aspects namely the effective onboarding of the current digital commerce applications and platforms, the compatibility and interoperability of the existing platforms or applications of the buyers and sellers, and the technical capability of small and medium enterprises to be onboarded on the digital network. However, the strategy paper is silent on these issues and does not lay out a road map orplanfortacklingthesematters.

Fourthly, even though the ONDC is a brilliant instance of technology trying to support competitive ecosystems, enforcement of structural supervisory remedies will not work. Structural resolutions have inherent demerits, because of their “one-size fits all tactic” which is not suitable for the array of business models seen in today’s e-commerce environment. Eventually, the Competition Commission of India (CCI) exists as an independent competition regulator to determine things on a case-by-case basis and interfere correctly after investing due resources intoexaminingandassessinganti-competitiveeffects.

As a final point, undoubtedly e-commerce in India is dominated by a few foreign tycoons. Considering the scenario, the government desires ONDC to break this monopoly. However, there are clear limitations with ONDC and it is not going to be a silver bullet. Hence, policymakers should look into the fundamental defects in the initiative andfocusonhowtoerasevariouschallengesaheadfortheplatform.

About The Author

ShivanandPanditisan independentFinanceandTax Adviser,awriterbyzeal,anda readerbypassion.Hehas26years ofexperienceinthefieldof Finance,Accounting,Taxation laws,Costmanagement,Wealth management,Audit,andCorporateandBankinglaws. HeisawinneroftheNationalMeritScholarshipandmanyother prizesinvariousquiz,essay,andelocutioncompetitions.Hehas contributedaround185articlesto70variousmagazinesand newspapers. 31 January 2023 Entrepreneur First
Entrepreneur First January 2023 32
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