Global Business Leaders To Follow In 2023 | February 2023 - Entrepreneur First

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MEET MR. SAKIF SHAMIM, A MAN WHO IS REVOLUTIONIZING THE WORLD OF HEALTHCARE SHAMIM

MR.SAKIF

MANAGING DIRECTOR

GLOBAL BUSINESSLEADERS TOFOLLOWIN2023 VOL 01 | ISSUE 03 | FEBRUARY 2023 Go to Digital
- LABAID CANCER HOSPITAL
VOL 01 | ISSUE 03 | FEBRUARY 2023

Editor's Desk

Leaders are not someone made but born We all have the potential to lead a way and give life to our ideas Those ideas which we all have and want to work on but very few cans The reason, perhaps, is a lack of feasible ideas If you want to build your career, the first thing needed is to dream about it It is said, "If you can dream it, you can do it" Secondly, make a proper plan and work on it It is always advised to make short-term goals This boosts our confidence and we start to believe in ourselves like never before Also, it is very important to encourage ourselves Celebrate the smallest of victories. I solely believe in this idea and follow myself.

People into business or entrepreneurship know the struggle of their workspace and the tight competition they face every day. However, if you're a true warrior, competition doesn't scare you. You need to act smart and get yourself a solution. This new edition of Entrepreneur First Magazine would get you a well-established strategy, mindsets, and business plans at the tip of your fingers. Grasping the techniques which are already been proven by various great leaders and that worked out quite well is a hack that must be followed in 2023 to combat the cut-throat competition.

"GLOBAL BUSINESS LEADERS TO FOLLOW IN 2023" is our new exclusive cover for this edition. Here we have compiled how the tech giants have managed to think out of the box and establish their name and get fame in their respective fields. Their hard work and dedication got them to stand apart from the crowd. If you want to do something similar, and lack direction or plans, we are here to help you.

We compile the best articles and provide you with a solution that helps to not only build a plan but also accomplish growth. Character building is another key feature. A leader is someone who not only develops himself but also encourages the next generation to mold their characters and follow his path. Reading is an important task while doing so. So, Entrepreneur First is always available to fulfill this need. Our team works very hard to bring you exclusive editions. We hope our articles and blogs benefit you to the best. Also, we would appreciate it if you take out some time to let us know how we are working. We are always open to opinions and suggestions.

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0 WHAT NEXT AFTER ENGINEERING ?? Contents CoverStory MR. SAKIF SHAMIM MANAGING DIRECTOR - LABAID CANCER HOSPITAL Mr Sakif Shamim has done MSC in Major Programme Management from the University of Oxford (UK), an MBA from the University of Chicago (USA), and a BBA from BRAC University 18 DR AJAYBAKSHI ManagingDirector-Metamorphosis Unlimited 20 7TIPSON"HOWTO DISCUSSYOURMENTAL HEALTHWITHYOUR BUSINESSCOLLEAGUES" WHAT NEXT !! AFTERENGINEERING??

In the contemporary corporate world, maintaining the continuous flow of confinement and collaboration in the workspace is essential Providing IT solutions that manage clients across different segments and develop apprehensive alliances have become important

FOUNDER-RENATUSWELLNESSPRIVATE LIMITED

Renatus Wellness is a successful organization that helps people by improving their physical, emotional, and mental well-being

NRPR Group is one of the leading independent public relations and creative marketing agencies in the United States, rooted in its mission to reshape and elevate the PR industry on a global scale They serve marquee businesses from startups to Fortune 500 companies, Fortune 50 CEOs, and innovators across the FinTech, HealthTech, sports, entertainment, technology, and consumer products spaces (to name a few)

Cheers Creative Agency LLP is a 360° creative agency with a distinctive blend of branding experience and digital expertise

With over a decade of experience in bringing strategic designing and intelligent thinking, They have never failed to produce superior work Cheers Creative’s team is passionate and quirky, which holds the potential to uplift their business from the bygone era and usher clients into this new digital age

26 22 32 40
DR SUBRATA DUTTA
36
NICOLE RODRIGUES FOUNDER&CEO-NRPRGROUP MONISH MEHTA DIRECTOR-CHEERSCREATIVEAGENCYLLP MR. AMIT RAKHECHA MANAGINGPARTNER-PROSOLIT
24 REPORT
MR. ANIL KUMAR MANAGINGPARTNER-PROSOLIT

MEET MR. SAKIF SHAMIM, A MAN WHO IS REVOLUTIONIZIN G THE WORLD OF HEALTHCARE AND ACHIEVING SUCCESS IN THE CHANGING HEALTHCARE SECTOR.

GLOBAL BUSINESSLEADERS TOFOLLOWIN
2023

“Hospitals are considered as second temples, there will be numerous patients from all backgrounds irrespective of caste and gender The hospitals on the other hand have a dark secret, you might be wondering what it might be, well !! Many hospitals demand too many expenses from their patients, few can afford and few won’t, despite the fact that they'll lose their lives Labid Cancer hospital is not among them, it serves patients their best to save their life, they even have a safe environment for all the females as well as good technology Check out the article for further details ”

ABOUT HEALTH CENTRE

Labaid Cancer Hospital & Super Specialty Centre is a completely integrated multidisciplinary cancer hospital at the forefront of medical technologies and expertise in Bangladesh The lack of quality treatment and the suffering of the patients in Bangladesh inspired the visionary leader Dr A M Shamim to set a new trend in treatment for Bangladeshi patients. As a result, LABAID Diagnostic was established with the belief that a cure is the result of an accurate Diagnosis with the best possible care

Today LABAID is one of the leading groups of companies in the country which includes the business of healthcare, pharmaceuticals, financial, education, Argos, etc.

ABOUT THE M.D., SAKIF SHAMIM

Mr. Sakif Shamim has done MSC in Major Programme Management from the University of Oxford (UK), an MBA from the University of Chicago (USA), and a BBA from BRAC University Master in clinical operation from Harvard Medical School Currently, he is serving as the Managing Director of Labaid Cancer Hospital and Super Speciality Centre and the Deputy Managing Director of Labaid Group, Bangladesh.

Recently, he got honored with Asia's Greatest Brands & Leaders Award 2021-2022, and Growing Business Award 2022 for the greatest brands and Leaders in Asia and Featured in Forbes Asia 100 to watch in Leadership, ‘Game Changer’ by Indian magazine Business Today, CEO Insights presents the Top 10 Leaders in Bangladesh - 2022 award and Most Promising Leader - Healthcare, Bangladesh by Global Brands Magazine AWARDS–2022, iSuccess Awards

Dubai Edition presents ’Healthcare Entrepreneur of the Year in Asia’. Also, he is a founder of Life Plus Bangladesh Ltd Lifeplus Bangladesh is a healthcare app for maintaining efficient and interactive healthcare with patients

09 February 2023 Entrepreneur First

ABOUT SERVICES OFFERED

They are providing modern cancer treatment facilities like chemotherapy, Immunotherapy, Target therapy Hormone therapy, Gene therapy, and Radiotherapy technique like3DCRT, IMRT, IGRT, Rapid arch, SRS, SBRT, Brachytherapy, Electron Beam therapy under one roof that will prevent roaming of patients errantly in home and abroad.

They have a very experienced dedicated Oncology team of Medical, Radiation, surgical, and Gynecological oncologists. Medical Physicist, Radiologist, Pediatric Oncologist, Haemato-Oncologist, fully equipped pathology Lab, ICU, HDU, 6 advanced modular OT, Multi-Organ transplant program, Bone Marrow Transplant Center, Dialysis Centre, Palliative care and Psychotherapy Centre, 24/7 Emergency Pharmacy service and all Super specialty in patient departments

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RADIOTHERAPY CHEMO DAY-CARE LABAID PHARMACY BRACHYTHERAPY LABORATORY SAMPLE COLLECTION BOOTH

Hybrid Modular Green OT

In the world of Operation Theatres, Modular Operation Theater is a state-of-the-art system where all modern technologies are introduced to provide the best surgical care to the patient Modular Operation Theater has Laminar Air Flow, AHU and HEPA Filter which purifies the air inside the operation theater and maintains the quality of surgical care

Labaid Cancer Hospital and Super Speciality Centre has multiple state-of-the-art Hybrid Modular Green operation theaters, each equipped

with anesthesia machines that strive for excellence, cool operating lighting fixtures, a high-efficiency air filtering system, central gas as well as suction, an image intensifier, electrosurgical unit, among other things Operating rooms have strong infection prevention and control procedures and are staffed by skilled professionals of anesthesiologists, technicians, and nurses These procedures ensure that patients receive the highest possible level of protection during and after the operation

HDU - High-Dependency Unit

High dependency unit is a specialized facility that uses a wide range of equipment, monitoring devices and supportive treatments to assist with the care of our patients HDUs are wards for people who need more intensive observation, treatment and nursing care than is possible in a general ward but slightly less than that given in intensive care HDUs are specialist wards providing intensive care (treatment and monitoring) for people who are in a critically ill or unstable condition.

In Labaid Cancer Hospital and Super Speciality Centre, we have well equipped HDU unit where patients will get high-level care to patients who are suffering from single organ failure, except for respiratory failure requiring mechanical ventilation. The HDU consists of 07 beds. We provide care for patients with a variety of medical and surgical conditions and admit both emergency and planned admissions.

Intensive care is needed if patients are seriously ill and requires intensive treatment and close monitoring, or if they're having surgery and intensive care can help them recover Intensive care units (ICUs) are our special wards that provide treatment and monitoring for admitted patients We have well equipped 10 bedded ICU unit All the ICU bed is used advanced features with the cutting-edge technology

Patients on an ICU will be looked after closely by our expert and well-trained team to provide seamless services.

11 February 2023 Entrepreneur First
ICU - Intensive Care Unit

DOMAIN

Mr Sakif Shamim stated “I’m truly satisfied and content in whatever I’m doing and I think this is the way forward I don’t have any regrets about what I have done for the growth and development of the hospital This cancer hospital is the best for the society and for the people of Bangladesh”.

OBJECTIVES OF LABAID CANCER HOSPITAL

Labaid Cancer Hospital and Super Specialty Centre aim to be the pioneer in changing the perception that quality care for cancer patients provided by private hospitals is beyond the reach of common people. With the choice of cost-effective care and a wide range of services and facilities to choose from, they are contributing to the overall development of the health sector of our country

CHALLENGES FACED BY LABAID DURING THE PANDEMIC

Cancer patients were vulnerable because their treatment procedure is highly risky and may impact their immune systems. That's why the coronavirus situation has been a big challenge for cancer patients as well as cancer hospitals. If any cancer patient was infected with Covid-19, they might be at life risk and fear hospital treatment. To improve this situation, they strictly monitored international coronavirus protocols and health safety policies

People/ patients had started taking treatments in their own country with crossborder travel resections The virtual mode has come up in a big way

FUTURE ENDEAVOURS

The Labaid Cancer Hospital and Super Speciality Centre in Dhaka is the first comprehensive cancer care facility in Bangladesh It was established with a vision to provide affordable healthcare services with a spirit of patient-centricity and ethical practice.

Some of the future endeavors are as follows :

30 peripheral cancer centers

500 bedded hospital and medical college at Purbachal Mother and child hospital

100 bedded hospital at Chittagong

TECHNOLOGIES AND ITS IMPACT(s)

They are using the latest cancer therapy such as genome therapy, and immunotherapy hormone therapy. Highly trained Laboratory Technologists using state-of-the-art technology. World-class surgical and diagnostic facilities with 8 Modular Operation theaters, and Upcoming robotic surgery.

Experienced Specialist Consultants

Modern Oncology set up in one umbrellaed-As

Chemotherapy

Radiotherapy

Brachytherapy

Immunotherapy

Hormonal Therapy

High Tech Machinery

Dedicated modernized laboratory for Cancer Diagnosis

Expert oriented fully equipped Pathology

Lab

At the prime center of Dhaka

14-story modern building facility at the center of Dhaka.

180+ Inpatient beds, Emergency facilities, ICU, HDU, Dialysis, and Palliative care.

Entrepreneur First February 2023 12

MOST SATISFYING OBJECTIVE OF THEIR HOSPITAL

With the right harmony of 30 years of trust and the legacy of Labaid and modern leadership in healthcare, this hospital is aiming to revolutionize the overall cancer treatment and care of Bangladesh. They are committed to being the true partners for the health needs of the community, ensuring that along with guidance, attention, and care, expertise is delivered with cutting-edge technology and precision.

OPINION ON SUCCESS

Mr. Shamim stated “ I define success as fulfilling my role in my team and the company. I trust what I’m doing and think this is the way forward I am capable of achieving the company ' s goals, and so I am managing toward completing my role as effectively as possible”

RECOMMENDATIONS FOR THE READER'S

A customer experience, satisfaction strategy is every company ’ s approach to creating the best possible customer experience in our unique case. While customer experience will vary from customer to customer, depending on the extent of their interaction, who they speak to and what their general expectations are from businesses in the healthcare sector, there’s a lot we can do to make it consistently high in quality That’s where customer experience strategy comes in

13 February 2023 Entrepreneur First

Transforming Higher Education

Six months after it released the draft strategies for transforming higher educational institutions (HEIs) and making them multidisciplinary, the University Grants Commission (UGC) is ready to finalize those strategies. The guidelines assert that as per the suggestions of the National Education Policy (NEP), all HEIs will be classified into three classes These are Teaching-intensive Universities, Research-intensive Universities, and Degree-awarding Autonomous Universities As per the guidelines, all higher educational institutes will have to become multidisciplinary universities or degree-awarding independent institutions by 2035 and the multidisciplinary teaching and research universities will have over 3,000 students.

Previously, the Chairman of UGC, M Jagadesh Kumar, had mentioned that all affiliated self-governing colleges in India must turn into independent degree-awarding institutes. To make this viable, the Draft Guidelines for Transformation of HEIs into Multidisciplinary Institutions declares that the affiliated colleges should accomplish the degree-awarding position by passing through diverse stages of independence or by finishing the procedure of becoming part of the cluster to become a large multi-disciplinary HEI It also mentions that when an HEI becomes an element college of a large university it may collaborate with other element colleges of the university or open up new departments to achieve the position

of multidisciplinary HEI

Besides the guidelines cites that mobility of credits between institutions is one of the characteristics of a multidisciplinary institute It suggests to the Academic Bank of Credit (ABC) as a stage that shall offer the amenity and functionality for a student to open an academic account and to get on board of qualified HEIs and instructs that all HEIs will have to register in the ABC to facilitate this Starting up paths for online education is also declared as a key attribute of an HEI that offers multidisciplinary education and recommends that the Study Webs of Active Learning for Young Aspiring Minds (SWAYAM) portal of the Ministry of Education can assist universities to provide a group of online courses via the UGC's credit outline for SWAYAM

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Entrepreneur First February 2023 14

The alliance and strengthening of HIEs for the object of offering multidisciplinary degree-awarding education is also emphasized by the guidelines It said that in light of NEP 2020, it is vital to take advantage of the nearness of HEIs in offering multidisciplinary programs The guidelines suggest that institutions collaborate to curate programs that boost the type of degree and education being offered. For example, the Bachelor of Education program can be combined with the Bachelor of Arts program from two different universities to provide the Integrated Teacher Education Programme (ITEP) with a combination of BA and BTech In light of these suggestions, the guidelines make it mandatory for institutions to consent to the NEP-proposed dual degree program.

To offset weak admission rates and the absence of means the guidelines endorse that colleges form a cluster unit to share resources and provide courses and programs across the spectrum for the students This cluster unit of colleges can then become a single independent unit of degree-awarding colleges. The guidelines indicate that a cluster of government colleges will work under a Board of Governors, whose Chairman will be selected by the state government The course tuition fee charged for the courses will be as per the respective institution providing the course

Education at the crossroads

Although the objectives of the policy are impressive, the key challenge is to streamline the institutional outline in the current universities and shape a new outline for the potential universities that will make this revolution momentous Today the difficult question our education space faces is - Are India’s current universities and colleges up to the mission of creating employees for the knowledge society? Whichever optical prism one gazes through - employability, excellence of research, or instruction the outcomes are underwhelming and uncheerful

It is disheartening that worldwide employability reviews observe less than 10 Indian institutions in the top 500. In addition, many national surveys regularly report an excessively huge number of unemployable graduates Therefore, it is natural that our own HEIs, which are the sword arm of our attempts to renovate ourselves into a knowledge economy, should subject themselves first to a transformative method It will be in line with the demands of the new policy so that their institutional flaws do not worsen their crucial role in the fructification of the policy. The hitches of inferior instruction and the failure of most of our institutions to offer significant skills are their weaknesses These are symbolic of a hidden illness of the incapability to improve or create knowledge, which or else should be the most critical responsibility of teachers in any institution This incapability is further sited in structural faults

In India, universities are mainly independent when it comes to the selection of teaching bodies Sensibly, if independent institutions are responsible for delivering specific goals, they must have the power to take actions that accomplish that mandate Then again, higher educational institutions in India are mostly state-funded, unlike in several advanced countries. Therefore, they suffer slightly in terms of resources when they hire bad quality teachers or when the appointed teachers do not improve their skills and proficiencies Governing organizations

like the UGC have announced grading techniques, academic performance indicators, made monetary funding dependent on grades gained, and initiated faculty supervising and career development plans However, there are no compulsory methods of stopping nonperformers in universities from free-riding on the labours of performing teammates.

Hence, the style of selection of faculties in universities has to be reinspected and procedures formulated so that universities, in their interest, select the best achievable candidates They must absorb and engage that unit of specialists who possess the latest know-how Only HEIs that adapt to creative changes and will reform themselves into nimble and latest educational services providers will survive in the education space. Otherwise, they will find it more and more difficult to demand governments fund them with no questions raised Financing associations will gradually introduce performance-centred financing, and financing backing may swing to the students rather than the institutions

The UGC’s recent proposal of permitting educational institutions to appoint professionals as Professors of Practice is a welcome move The UGC also recommended capacity-building for teachers so that they can teach, train, and research in multi-disciplinary academic programs such as through initiatives like Annual Refresher Programme in Teaching (ARPIT) and investment in learning assessment tools It has also insisted on setting up Education Departments in universities and colleges that will teach curriculum design, pedagogy, communication, and writing to prospective teachers

The meticulous process and the base of incentives and disincentives for faculty functioning may be left to the universities The present system where universities have the independence to select but no obligatory duty to deliver is not helping India’s pursuit to transit to a knowledge economy If students are to be accommodated in a global system there has to be an emphasis on teaching them to think and question what exists and to relate it to the aspirations that they demand from a system of education

A crucial question that we need to ask today is whether education will assist in creating secular democracy, along with its components of human rights and social justice? Will education help bring about the society for which we are waiting? Given India's demographic, with the population tilted proportionately towards the young, higher education is deeply linked with people's aspirations and desires The level of higher education is often a marker of social status and its role in a highly stratified society cannot be underestimated

About The Author

Shivanand Pandit is an independent Finance and Tax Adviser, a writer by zeal, and a reader by passion. He has 26 years of experience in the field of Finance, Accounting, Taxation laws, Cost management, Wealth management, Audit, and Corporate and Banking laws. He is a winner of the National Merit Scholarship and many other prizes in various quiz, essay, and elocution competitions. He has contributed around 185 articles to 70 various magazines and newspapers

15 February 2023 Entrepreneur First

WHAT NEXT !! AFTER ENGINEERING ??

Well !! We all get pretty confused after graduating from Engineering colleges. We keep on taking guidance from seniors rather than teachers. Few of them tell us to do a Master/ MS/ or job in any IT company with good packages. But in reality, it happens opposite to our expectations ( in some cases).

If you are pretty good at coding ( C, Java, C++, Python, HTML, etc) then you are just a few steps away from getting your dream job in the dream company.

If you know the basics of any language, then the best way to improve yourself is by selfcode-practicing via youtube, udemy, textbooks, great learning, Geeks for Geeks, etc

If you are confused, don't know how to learn? How to proceed? What topics to read and learn? How to work on projects? Trouble understanding coding language, then the best option for you guys is “to join any good coaching institution, which can cover the syllabus in very limited amounts and helps you to clearly understand the topics”.

If you don’t have an interest in the IT field, and have good communication skills, then do a Masters's in your favorite field and join teaching

One more biggest problem faced by few girls, (whose parents don’t allow them to do bs or perceive studies either).

The best solution for you is “ work from home- online tutoring”, a startup business of crafts, online cooking classes, online fashion designing tips, etc Make sure that you are busy, and don’t distract yourself

Since, many companies are not allowing total work from home these days, it's either hybrid work ( 3 days office, 3 days wfh) or complete work from the office Only genuine companies are providing the senior employees wfh if they insist

One more option is, That US-based companies provide work from home (night shift), you need to be very careful while signing the agreement because there are a lot of scams going on these days

Entrepreneur First February 2023 16

Never settle

health and

ruin

Never get married, unless you stand on your own legs, feed yourself at least 2 meals a day, and save some amount. Life is too short, try to do something rather than nothing The power is in you, keep going.

you want a Government job, then prepare for banking exams, UPSC exams, or other public service exams Join the Indian army force. Take tuition for class 10th/ 11th/ 12th Join MBA If not interested in any of these, open a small food cart and sell them across, if the business runs successfully, then expand it. Become a freelancer Content writer, graphic designer, and story writer Do fashion designing and open a boutique Good at doing makeup? open a makeup saloon, and give some classes Photographer if interested in capturing pictures.
if your personality is quite attractive Gym trainer.
If
Model,
for
idle,
17 February 2023 Entrepreneur First
anything which you don’t like to do. Never sit
it’ll
your mental
peace.

MEET DR. AJAY BAKSHI: A VISIONARY LEADER WITH AN INNOVATIVE VISION

The work culture in Metamorphosis is so pleasant that everyone feels like family. This firm makes sure that the employees are happily working and have no problems Every employee is responsible for the company ' s growth and they encourage each other They are the same in personal and professional ways They have an excellent culture where employees help each other gather knowledge

Metamorphosis believes in equality irrespective of caste, gender, class, thoughts, and opinions Everyone matters to them They are a perfect example of Unity in diversity Success comes to those who work together, share knowledge, help each other and respect each other

BACKBONE OF THE FIRM

Mr Ajay Bakshi, Managing Director Metamorphosis He is a multitasker with 30 years of experience as Senior HR thought leader, EXCHRO, Board Director, and Business Leader He has many unspoken contributions as a CHRO and leadership management team member in reputed companies like Vodafone Global Services ( India), Prudential global services India and Sterlite Technologies and power, where he introduced transformation initiatives like ESOPs, Balanced scorecard at a strategic level, and Performance management initiative, Organisation restructuring to drive productivity/efficiency

“Becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end ” –

REGARDING METAMORPHOSIS

Metamorphosis Unlimited gives the foundation( 2016)for a Strategic HR and talent advisory consulting firm which contains a group of senior Advisors / Associates to help and guide people from all over India and European nations These seniors occupy reputed positions in huge organizations specialized in manufactures which includes IT, ITes, the Hotel Industry, Media, Telecom, and the Indian Armed Forces in the capacity of several CEOs, Board Directors, VP- Finance, COOs, HR Directors, and Strategy Consultants and Retired Lt General from the Armed Forces

His vision and mission are to offer expertise in the field of coaching, leadership development, and executive search( hiring and developing people ) He believes that nothing matters in business whether it's a startup/unicorn/ complete organization with years of experience Only people with skills, knowledge, and, hard work will make a place in this field. He has been recognized as top 100 influential HR leaders in the Asia pacific HRM He is a Hogan Coach.

Ajay Bakshi has authored a book Build to Outperform -a book on creating high-performing teams available on Amazon, Flipkart & Kindle He has been awarded for his contributions to coaching by Economic Times and has been featured in Forbes India, Fortune India & Business Today

CHALLENGES FACED BY METAMORPHOSIS

The very first challenge Metamorphosis faced is about changing the mindsets of people Businesses were investing in hiring people but they were unaware of offering the right kind of payment programs, offering the right kind of coaching programs, etc which directly reflects in their business growth Another challenge was, about 20 % of companies were vocal but 80% of companies were hesitant to speak. It was a struggle to speak with these companies and change their mindsets The key challenge faced by Metamorphosis was creating awareness of their expertise, overcoming biases by some key decision-makers on leveraging only brand names, and lack of clarity on what they wanted and how it was linked to business strategy

GLOBAL BUSINESSLEADERS TOFOLLOWIN2023
Entrepreneur First February 2023 18

KEY BENEFITS FOR JOINING METAMORPHOSIS

Low risk of hiring the wrong people

Reduce turnaround time by the company to screen candidates

Success fee-based approach.

LEADERSHIP HIRING AND EXECUTIVE SEARCH

Sourcing

HR Screening

Cultural fit analysis.

Technical Screening

Hogan inventory for 2-3 final shortlists

Background verification and references.

Competency-based/ Situational interview reports for the final 2 candidates that the client wants to pursue the offer

Psychometric test for final two candidates

GOALS OF METAMORPHOSIS

This firm makes sure to listen to the problem faced and provides a better solution They consist of many designated employees to offer solutions They don't follow the old techniques to solve problems They go with the latest trends and technologies. They believe that every problem is unique so the curing must be unique too. Mr.Ajay further added that “ We don't work like an allopathic medicine that provides temporary relief but we work as homeopathic medicine, we dig in the dipper and destroy the root cause ”

SERVICES GIVEN BY METAMORPHOSIS

HR advisory services.

Top talent management

Diversity and inclusion programs

Corporate wellness programs.

Finance for a non-finance professional program

HR mentoring for companies managed by private equity firms and Business advisory

Executive & business coaching.

Career Coaching

NEW HR ANALYTICS

HR analytics certification workshops

HR capability-building programs: The firm offers HR capability-building programs covering technical, functional, behavioral, and managerial competencies of HR professionals across junior, middle and senior leadership roles in HR across business partners

Shared Services: Business, Project Finance & HR outsourcing, legal & compliance outsourcing HR outsourcing, finance outsourcing, licenses and design of shared services

HR analytics outsourcing for large & medium

Executive Coaching: Coaching senior leaders and highperformance individuals in the areas of:

Business coaching

Executive Coaching

Wellness & lifestyle coaching

Indian culture orientation

Coaching programs for expatriates

Life Coaching

Recruitment Services: The firm offers sourcing and selection solutions at junior, middle, and senior management levels across BFSI, IT/ITes, manufacturing and FMCG, and pharma on a retained search basis

METAMORPHOSIS FUTURE ENDEAVOURS

Investing in technology: It's so important for any firm to flow with the newest technologies Improving solutions for different problems.

Investing in analytics: Analytics enables businesses to quantify the effects of changes in their strategies Analytics is invaluable in the process of improving and digging more into the domain Thus, the firm looks after investing in analytics

Establishing a strong international presence: Globalization and a boost in the digital economy have opened doors of vast opportunities for businesses And so to make benefit from it, a business needs to establish a strong international presence Metamorphosis Unlimited aims to grow with the association, introducing new products and stepping into newer markets like the Middle East, US, Canada, Latin America, Southeast Asia, etc.

19 February 2023 Entrepreneur First

7 Tips on "How To Discuss Your Mental Health With Your Business Colleagues"

Do you struggle with your mental health and have a difficult time getting the people at your job to be more understanding?

In some cases, your colleagues might give you a hard time regarding your anxieties and depression.

As a result, here are seven suggestions on how to deal with the people you know regarding your mental health issues.

1. Listen to the professionals and not your friends:

Your peers may mean well, but when it comes down to it, the professionals are aware of your circumstances more than anyone. A counselor knows what you are going through and can help you deal with your problems. When you have questions about your mental health, consult with a therapist.

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Entrepreneur First February 2023 20

2. Don’t argue with others:

It is important that you do not get into arguments with those who are giving you a rough time. Your number one priority is to get relief from your anxieties. It is not your job to worry about how others may view your circumstances Your health is more important than what other people may think

3. Your goal is to get better:

Your fears, anxieties, and depression can be difficult to manage and more than likely you will need some direction Many people think that they can overcome their mental health problems on their own This is a mistake A person should seek assistance to start the recovery process.

4. Tell your friends to learn about your situation:

Explain to your peers that the best way for them to help you is to learn about your mental health issues. They could talk to a counselor, read some good books, or join a support group to better understand your situation. If your friends won’t make an effort, then stay away from them because they will only make things worse.

5. Distance yourself from those who give you a difficult time:

Distance yourself from those who won’t make an effort to help understand what you are going through You need to surround yourself with positive and supportive people If you have problems or issues with a particular person, you can always ask a counselor for advice

6. You are not alone:

It can be very frustrating to manage your fearrelated issues when the people you know are on your case. Remember, you are not alone. There are millions of people around the world who struggle with their fears, anxieties, and depression. The key is to find those people who can relate to you through various organizations in your area

7. Join a local mental health support group:

There are many mental health awareness support groups in your area. Many hospitals, churches, and counselors in your area will be able to provide you with a list of these organizations. These groups will be aware of your situation and can give you additional advice regarding your problems

In addition, talk to a professional who can help relieve your depression and anxieties They will be able to provide you with suggestions and insights on how to deal with your current problem

About The Author

Stan Popovich is the author of the popular managing fear book, “A Layman’s Guide to Managing Fear”.

For more information about Stan’s book and to get some more free mental health advice, please visit Stan’s website at

http://www managingfear com

21 February 2023 Entrepreneur First

Meet Mr. Amit Rakhecha and Mr. Anil Kumar, The Innovative Leaders Behind ProSol IT

Managing Partner, ProSol IT

Managing Partner, ProSol IT

“Businesses in the global marketplace, we must always be searching for ways to get ahead of the competition A successful organization can only be achieved if the employees are working with ease and positivity Yes!! it’s very much necessary to engage with the employees and understand their concerns, it helps to grow the organization in a progressive way ”

REGARDING PROSOL IT

In the contemporary corporate world, maintaining the continuous flow of confinement and collaboration in the workspace is essential Providing IT solutions that manage clients across different segments and develop apprehensive alliances have become important This is what ProSol has been doing over the past decade The services provided by ProSol include;

System Integration

Enterprise Support Management

Application/Automation Support and Services

XAAS (Anything as A Service) Offerings

This brand has had countless collaborations so far with marketleading brands to provide workspace solutions carved out of intensive technology ProSol was founded in the year 2013 to help brands revolutionize their business models by leveraging technology Stakeholders from OEM World and IT distribution joined hands with the firm, over the period. We have served a concoction of industries like those of Manufacturing, FMCGs, Ed-Tech start-ups, Global industries, etc ProSol has created a customized sales and supply chain ecosystem to level up the target industry

GLOBAL BUSINESSLEADERS TOFOLLOWIN2023
Mr. Amit Rakhecha
Entrepreneur First February 2023 22
Mr. Anil Kumar

HOW TO STAND AGAINST WITH CHALLENGES?

Every success story faces multiple obstacles Likewise, they also faced challenging situations when they started as a Reseller partner. With dedicated efforts, they have now established an evolving system integration company Businesses in the global marketplace must always be searching for ways to get ahead of the competition Their Research and development teams are always in concurrence with the technology leaders and their technologies to address new technologies and predictable challenges

IMPORTANT DECISIONS

A Leader of the organization is the one who has the vision of setting up the business and understands the market strategies and opportunities, as well as is responsible for the overall success of the business entity and make sure all business is done in concurrence with that mission Primarily, investing in the workforce, skill development, and technology adaptation was their prime focus to keep the business flow and keep a defined organization growth

MOTIVATION FOR EMPLOYEES

They believe work-life balance is very important and we follow the same in their organization One more aspect is communication and Sharing ideas The new ideas of creativity and the introduction of reforming processes is a part of their internal ecosystem Oftentimes group lunches, talent-oriented activities, and group discussions are conducted for the aforesaid

SUCCESS MANTRA

Moving ahead the tide, they have always kept hybrid solutions/strategies adopted They manage customers from different industries Few of them want to move ahead of technology and few of them would gradually move to the new technology Their strategy is to keep hybrid offerings to balance customer needs Over n above, they have been focusing on services and consulting on a large scale and taking the offering across borders to become a global player

FUTURE ENDEAVOURS

To support the customer in the digital age they innovate the solution to their challenges They, themselves, are engaging with different technologies and working towards the solutioning Being a system integrator, they are providing extensive support to all our customers Now, they are planning to extend the solutioning also to enhance their support to our customer

ADVICE TO THE READERS

They would like to say great things take time to achieve But perseverance and dedication are the only way to make it possible Always believe in your inner strength so you can achieve your goals & be a successful person

23 February 2023 Entrepreneur First

SOME SIGNS OF MENTAL ILLNESS:

I) Constant fatigue

II) Getting emotional quickly / Lack of emotion

III) Lack of interest to do anything ( nor your favourite activity)

IV) Loss of appetite or consuming a lot of food

V) Don’t go outside ( constrict themselves to certain boundaries)

VI) Physical pain.

VII) Lack of confidence

VIII) Avoidance of everything

IX) Trouble sleeping, either you sleep more or less

X) Constant suicide thoughts

XI) Getting angry for silly reasons.

XII) Basic hygiene routine goes for a toss.

XIII) Discomfort to talk with family members/ close friends

XIV) Sometimes you feel like the world is over for you, sudden dramatic changes ( laughing, crying, angry, sad at the same time), Mood swings, and extreme headaches.

XV) Nothing excites you anymore, you seem to be a different person

Mental health is the most common topic which people don’t like to discuss Many people don’t consider this a serious topic but whoever is going through it can feel it deeply. Mental health includes our emotional, psychological and social well-being. There are 4 types of mental health i) mood disorder ( depression, bipolar disorder) ii) Anxiety disorder iii) Personality disorders

iv)psychotic disorder ( schizophrenia). Many adults including small children go through this. This generation has zero tolerance for anything. If someone insults them, makes fun of them, breaks their trust, betrays them etc The only solution they feel is quitting their life without thinking about their family and loved ones

XVI) Smiling reduces significantly

XVII) You start hitting and slapping yourself.

XVIII) Overthinking is at its peak.

XIX) You don’t get enough energy to get up from bed.

XX) Things start to pile up

XXI) Your past decisions haunt you

XXII) Sooner or later all the things you avoided start cluttering up in life.

XXIII) You feel everyone in the world is being unfair to you.

XXIV) You start assuming that everyone hates you

XXV) You think you ’ ve become a target

XXVI) You give up easily

XXVII) You stop feeling happy or fun after doing things you used to love.

XXVIII) You keep bingeing on everything ( food, series, games etc) to distract yourself

XXIX) Repeating the same mistake

XXX) Not asking for help, you assume all are the same/ toxic.

XXXI) Difficulty in making/taking decisions.

XXXII) Low self-esteem.

When you see someone going through these, make sure to support them, be kind at least. People may not share everything with their loved ones, but be with them, when they need you.

Entrepreneur First February 2023 24

SOME REMINDERS TO THE GOOD SOUL GOING THROUGH MENTAL ILLNESS

You are capable of doing anything you want Nothing is hard

It’s okay not to be okay

You define your worth

It’s never too late to heal

You are more than enough

Accept yourself, love yourself, and keep moving forward.

If you want to fly high, then stop giving up/ overthinking.

Worrying won’t help you to gain control of uncontrollable circumstances. The progress that feels slow is still progress.

You are allowed to say NO to the things which you don’t like without giving any explanations

Building a beautiful life for yourself

When someone is bitter/ rude towards you, it has much more to do with them than with you

Rest when you need to It's okay to have bad days This too shall pass.

You are perfect and unique in your own way.

You are worthy and enough.

Make time to heal.

Cleanse your environment completely.

Practice more self-love and care.

Spend more time with people who uplift you.

Spend more time doing things you love

HOW TO OVERCOME FROM MENTAL ILLNESS?

Walking for around 30 to 35 minutes per day

Practise meditation

Read some good books

Get some sunlight, don’t restrict yourself in the darkroom.

Hydrate yourself ( drink plenty of water instead of coffee)

Picture what you want on your mental television.

Write a diary.

Consult a doctor if you are extremely in need of counselling. Spread positivity and surround yourself with non-toxic people

It may take time to come over from depression, but it's not impossible

Always think about happy thoughts ( because thoughts have wings and they can fly)

Learn to set boundaries

Stop trying to please everyone. Embrace uncertainty.

Walk away from people who don’t accept you.

“ You can do it!”.

1 2 3 4 5 6. 7. 8. 9. 10. 11 12 13 14 15. 16. 17. 18. 19. 20. 21. 22
1 2 3 4. 5. 6. 7. 8. 9 10
14.
11 12 13.
15.
“ Your trauma made you stronger”
“The power is in you”
25 February 2023 Entrepreneur First

Nicole

Rodrigues

Founder & CEO of NRPR Group

“Entrepreneurship requires selfdiscipline Starting a business from scratch is one of the hardest things to do, and there’s a reason why most businesses fail. There will be hard days and obstacles that can derail you from what you set out to accomplish. You will have deadlines to meet, fires to put out, and multiple people to satisfy. You must compartmentalize your emotions in order to properly manage clients and your entire team while running your company efficiently” -

THE ORIGINS AND PURPOSE OF NRPR GROUP’S PREMIER AGENCY MODEL

NRPR Group is one of the leading independent public relations and creative marketing agencies in the United States, rooted in its mission to reshape and elevate the PR industry on a global scale They serve marquee businesses from startups to Fortune 500 companies, Fortune 50 CEOs, and innovators across the FinTech, HealthTech, sports, entertainment, technology, and consumer products spaces (to name a few) NRPR is headquartered in Beverly Hills with top-tier talent working across the country to support their growing local and international client base The NRPR team reflects their agency’s core values: purpose, passion, integrity, inclusion, representation, results, and commitment to excellence.

Dynamic Lady in The Field of Marketing

The clients and media personnel know that they can expect to collaborate with mission-minded listeners, partners, and master communicators — who are as passionate about the brands and businesses. NRPR is intentionally setting the standard for the future agency model, understanding that it requires storytellers, editors, publicists, and marketing minds to work together, seamlessly in tandem, to capture the true essence and soul of brands and share those powerful stories with the audiences who need to hear them most NRPR and all of their subsidiary/ affiliate brands (including Beverly Hills Boss and Perfect Pitch Podcast) were ultimately created for and for the needs of those they serve namely: their clients, the media, and aspiring leaders of tomorrow.

Entrepreneur First February 2023 26

In addition to the best-in-class, multi-channel public relations services the firm offers (including strategic narrative development, brand positioning, marketing communications, content creation services, digital and social media marketing, influencer/media relations and executive thought leadership management), NRPR is also the only PR agency in the industry to offer cutting-edge, multimedia content creation services through NRPR Productions and end-to-end, pre-launch business development strategy and support through NRPR BizPro™

Nicole Rodrigues is the founder and CEO of this industry-defining agency She is superbly proud to be able to say that everything she has, she built from scratch out of her long-standing vision to positively elevate the way in which PR is done in the modern era Not just that, but she managed to do so without any investors or outside partners She has been working in public relations for 22+ years, developing and successfully executing strategic campaigns for some of the biggest names in business, including Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MobiTV, and the Oakland (now Las Vegas) Raiders Throughout that journey, Nicole knew that PR practices, agencies, and personnel needed to evolve alongside the markets, disruptors, and audiences they serve and that was the only way to do so

Nicole founded NRPR Group in 2014 to better serve visionary clients, to thoughtfully partner with and support members of the media, and to increase the standard of excellence in this industry she loves Now, more than 8 years later, NRPR is the award-winning, industry-leading agency she always dreamed of. Nicole is extremely proud of how far the company has come in that time, and of how closely they’ve held to their core values at every step along the way

The self-funded female founder has recently completed her MBA with a concentration on entrepreneurship at UCLA’s Anderson School of Management (graduating in the top 15%) while she continued to lead the agency full-time This was easily one of the biggest challenges she has ever taken on, but one of the best for her business and one that Rodrigues is so grateful to have made it through better than she started. Another would be having made it through the pandemic without taking on any outside funding and without layoffs

HOW NRPR ADAPTS & OVERCOMES INDUSTRY-WIDE CHALLENGES

NRPR serves major brands, businesses, and thought leaders from startups to Fortune 500 companies across the globe and has really stood out as an agency that uplifts innovators in web3, NFTs, cybersecurity, health tech, MedTech, entertainment, and philanthropy. Throughout 2020, their clients were facing new and unprecedented challenges in their businesses from the pressures of the pandemic, prompting them to reconsider how to best approach their communications strategies In response to that demonstrated need, NRPR expanded its core offerings portfolio by launching its newest divisions, NRPR Productions and NRPR Business Pro (Biz Pro™), which allows them to support nascent clients with pre-launch logistics ranging from legal entity creation to brand identity and design

Nicole has been leveraging her unmatched expertise in PR and digital marketing for more than two decades, helping clients at various funding stages get to the next level However, she’s unnerved to see that many communications professionals are being taught to employ cold, impersonal practices that are weakening the art of public relations and assigning a sales-like quality to their industry Mass pitching Blind pitching Disjointed campaigns Nicole and her team truly believe in the magic of what they do, which is why she built an agency model that leverages the talents of storytellers, writers, and publicists who can connect with key journalists and influencers in an authentic, tailored, and productive manner

Nicole believes in doing PR the right way and fostering an organic synergy between clients, the media, and their target audiences As a woman of Hispanic and Middle Eastern descent in an industry where 90% of the female labor force is white, it’s absolutely necessary for her to stand out and differentiate NRPR’s services through a value-based business model that is carrying them and the PR industry as a whole into the future

PROBLEMS AND OBSTACLES FACED DURING THE PANDEMIC

Like countless business owners and leaders, the pandemic posed an ongoing series of make-orbreak-it challenges that NRPR’s team also had to navigate over the last several years. They had to reimagine their internal processes and client relations as they moved to 100% virtual operations, while the fundamental landscape of their industry was also undergoing a massive transformation. Many of their clients had to pivot or pause their business operations, though NRPR was able to help many of them identify net-new value ads and opportunities to innovate within that time of uncertainty.

27 February 2023 Entrepreneur First

THE FUTURE OF NRPR

NRPR’s evolution has been (and will continue to be) largely dictated by the needs, goals, and interests of the clients they serve NRPR is continuing to grow their client base, reputation, reach, revenue, team, and offerings portfolio. In addition to their seasoned account assistants, coordinators, and executives, NRPR also has dedicated Writing, Operations, Editing, and MarComms departments Each department plays a role in the overall ecosystem to achieve the best possible outcomes for their clients. In the coming years, Nicole hopes to have helped usher in a new era of public relations, one in which publicists and members of the media work together, seamlessly and symbiotically, for the best possible coverage and impact by continuing on their mission and upholding their proven PR playbook.

MAPPING THE CONSUMER’S DIGITAL EXPERIENCE

Entrepreneurs must be keenly aware of their business’s digital discovery process in order to identify which specific points of contact and campaigns are attracting new customers. It’s no secret that more consumers are using digital mediums to find brands or businesses that match their needs, so tightening up that approach and staying in tune with the brand’s digital experience is crucial Nicole further added that “If you can clearly map out the full digital consumer journey, you’ll be able to track, monitor, and act upon the traffic on each of your channels. From there, you can strategize how to better capture new clients and build your funnel around those inflection points, whether through referrals, social media, SEO, or earned media ”

WHAT THE FUTURE HOLDS FOR BUSINESSES AND NRPR GROUP

Nicole Rodrigues says “It’s important to understand that we’re still in the early phases of immersive technology innovation and development Web3 and the metaverse are going to unlock so many opportunities for digital marketing and consumer engagement, but brands and businesses are still experimenting with the various virtual technologies that will enhance their customer experience The brands that are successful in capturing new customers through immersive technologies will set the standards for what will become the new normal in 10-20 years. For NRPR, in particular, it’s less about utilizing these new technologies ourselves and more about developing a deeply nuanced understanding of them, how they will evolve, and how they will impact our clients and their industries”

NRPR has built an incredibly efficient and talented team over the last few years, and Nicole is looking forward to leveraging the strength of their foundations to pursue some of their biggest goals yet The brands they’ve served up to this point have given NRPR a great understanding of where they excel, and they are now in a place where they can start being very deliberate with the clients they take on Nicole wants the team to get more involved with the direction of the company moving forward, and in 2023 they are perfectly positioned to manifest their ideal client roster

HOW NICOLE DEFINES SUCCESS

In Nicole’s experience, “success” is a fairly transitive concept and really depends on where you’re at in your journey to determine. When she was just starting out in her career, for example, success looked like doing her job well and performing at the highest level possible As Nicole gained more ambition she never attached success to a fixed point in time or accomplishment She just always knew in her gut that the small steps she was taking to establish herself in the industry would lead to bigger things for her and the impact that she wanted to make on the world That’s what the journey’s all about For Nicole, true success has also been determined by the success of those around her from NRPR’s team to their clients, media partners, industry, and communities. As a mentor, a teacher, and a mother, it fills her with inexplicable joy to see others succeed and blossom in their own right and in their own lanes

ADVICE AND GUIDANCE FOR ENTREPRENEURS

First, organization goes a long way Entrepreneurs must put scalable, sustainable systems in place from the jump because they’ll need them when their business really starts to succeed. Nicole further added, “You won’t have time to reinvent the wheel, and you’ll have to rely on a solid structure to keep track of everything happening all at once. A solid organization helps you prioritize your tasks and focus without losing sight of the big picture For example, I “zero out” my inbox daily and have my team manage their inboxes, as well, so we can start each new day with a fresh slate.

It’s important to try to keep personal problems separate from your business endeavors, but you shouldn’t do so at the expense of your health. Sometimes self-discipline entails stepping away to prioritize your self-care That said, as a leader, you should strive to always maintain a level head, inspire good energy, and keep your mind on work when in the office ”

Entrepreneur First February 2023 28
From B Better etter 2 2 B Best est Change the way you market to your customer www markivis com

Basic and Important

python

Libraries for Data Science

Python

Python is a high-level, general-purpose programming language

Its design philosophy emphasises code readability with the use of significant indentation Python is dynamically-typed and garbage-collected It supports multiple programming paradigms, including structured, object-oriented and functional programming It is designed and developed by Guido van Rossum.

Top Reasons to Learn Python

Data science

Scientific and mathematical computing

Web development

Finance and trading

System automation and administration.

Computer graphics.

Basic game development

Security and penetration testing

Data Science

Data science is the study of data to extract meaningful insights for business. It is a multidisciplinary approach that combines principles and practices from the fields of mathematics, statistics, artificial intelligence, and computer engineering to analyse large amounts of data

Use of Python in Data Science

It is one of the best languages used by data scientists for various data science projects /applications Python provides great functionality to deal with mathematics, statistics and scientific function Discover patterns and trends in datasets to get insights Create forecasting algorithms and data models. Improve the quality of data or product offerings by utilising machine learning techniques

Data Science With Python Core Skills

Course Using Jupyter Notebooks, Explore Your Dataset With Pandas, Reading and Writing CSV Files, Working With JSON Data in Python, Pandas DataFrames 101 Python Plotting With Matplotlib, Data Cleaning With pandas and NumPy.

Popular python toolboxes/ libraries

NumPy, SciPy, Pandas, SciKit-Learn

Visualisation Libraries

Matplotlib ,Seaborn.

Entrepreneur First February 2023 30

Python Libraries for Data Science :

NumPy: Introduces objects for multidimensional arrays and matrices, as well as functions that allow it to easily perform advanced mathematical and statistical operations on those objects

It provides vectorization of mathematical operations on arrays and matrices which significantly improves the performance Many other python libraries are built on NumPy.

Link: http://www.numpy.org/

SciPy: Collection of algorithms for linear algebra, differential equations, numerical integration, optimization, statistics and more

Link: https://www scipy org/scipylib/

Pandas: Adds data structures and tools designed to work with table-like data (similar to Series and Data Frames in R) It provides tools for data manipulation: reshaping, merging, sorting, slicing, aggregation etc It allows handling missing data

Link: http://pandas pydata org/

SciKit-Learn: Provides machine learning algorithms: classification, regression, clustering, model validation etc It built on NumPy, SciPy and matplotlib

Link: http://scikit-learn org/

Seaborn: Based on matplotlib provides a high level interface for drawing attractive statistical graphics

Similar (in style) to the popular ggplot2 library in R

Link: https://seaborn pydata org/

Matplotlib: Python 2D plotting library which produces publication quality figures in a variety of hardcopy formats. A set of functionalities similar to those of MATLAB line plots, scatter plots, barcharts, histograms, pie charts etc It is relatively low-level some effort needed to create advanced visualisation

Link: https://matplotlib org/

BASICPACKAGEOFDATASCIENCEENGINEER:

Data Scientist salary in India ranges between ₹ 4 0 Lakhs to ₹ 25 0 Lakhs with an average annual salary of ₹ 10 0 Lakhs Salary estimates are based on 24 8k latest salaries received from Data Scientists

31 February 2023 Entrepreneur First

Director of "Cheers Creative Agency LLP

A 360° Creative Agency with a distinctive blend of branding experience and digital expertise"

“Every new project is a new story for Cheers Creative Agency LLP Giving a brand a new identity that best defines it With creative processes working constantly towards the brand is their top priority” Let's find out more about Cheers creative

REGARDING MEGACORP- CHEERS CREATIVE

Cheers Creative Agency LLP is a 360° creative agency with a distinctive blend of branding experience and digital expertise. With over a decade of experience in bringing strategic designing and intelligent thinking, They have never failed to produce superior work Cheers Creative’s team is passionate and quirky, which holds the potential to uplift their business from the bygone era and usher clients into this new digital age

CLIENTS

Cheers Creative Agency LLP has worked with startups, mid-level businesses, and established brands in multiple domains which include Glenmark, Castrol, Mad dock, Craftsvilla, Tata memorial hospital, B Blunt, Maheka Mirpuri, Planet Marathi, Sonam Kapoor App, Window Sit Entertainment, 92 7 Big FM, etc

WHAT MAKES CHEERS CREATIVES STAND UNIQUE?

The firm has been in this field for over 10 years now and has catered to 10+ business segments (Entertainment, corporate, sports, healthcare, food and beverage, Fashion and Glamor, Real Estate, Sanitaryware, IT, Tours and Travels, Education, Events, etc). The least they can do is scrutinize the strategies that device by detaching from it through a third person’s perspective

The main focus is on creating a brand strategy that resonates with a specific brand in terms of its company culture, company values, and company philosophy, which can have a significant impact on the branding solutions they provide to clients

DIGITAL CUSTOMER EXPERIENCE JOURNEY

The digital customer journey is the path an online user takes to find a particular business. It’s a journey that’s made up of every single interaction a customer has with their respective company, from social media to their actual website

Entrepreneur First February 2023 32

It also provides a visual representation of the steps a customer takes when engaging with a brand online, including touch points such as websites, social media, email, and other digital channels. The map typically includes information on the customer's goals, emotions, and decisions at each stage of the journey. This information can then be used to inform decisions about improving the customer experience, such as designing more userfriendly websites, providing more relevant content, and streamlining the checkout process.

There are five parts to the digital customer journey experience:

Fulfillment – commitment (email signup, form fill, something where they interact)

Cheers Creative Agency LLP satisfies all these

AMBITION OF THE COMPANY

The goal is to help businesses establish and communicate a unique and compelling brand identity that resonates with their target audience and differentiates them from their competitors As a branding agency, from time to time we come up with a clear and strategic plan in place to achieve their goal of helping businesses establish and communicate a unique and compelling brand identity. This plan includes conducting market research, defining the brand identity, implementing the brand, measuring success, and maintaining the brand over time.

CHALLENGES FACED DURING LOCKDOWN

The pandemic caused shifts in consumer behavior and purchasing habits, making it more difficult for branding agencies to understand their target audience With businesses facing financial difficulties, many reduced or canceled their branding budgets The shift to virtual events was evident too

They went to an immediate transition to video conferencing, to maintain communication and collaboration with their team and clients To overcome the challenges of virtual events, branding agencies had to be creative and find new ways to create engaging and memorable experiences for our clients and audiences

Competition and having a reliable team were the two primary challenges they faced However, when you have clarity about what you want to focus on in the long run, you always find a way, which they did, and the rest is history.

NEW-TREND(s)-TECHNOLOGIES

AI (Artificial Intelligence), will be the new revolution in technology space. Everyone should adopt it as soon as possible. It will be a game-changer. People say it will impact agencies badly, but that’s wrong. The way agencies are hooked to current software and apps. They will have more tools to play around with which can save more time for individuals.

In today’s field, they see new trends every day, or every week What is irrelevant today can be a trend tomorrow For example, images are posted as reels with music

The first priority will be to keep a good environment for the team working with the organization, and that makes the company a star

FUTURE ENDEAVORS

Right now Cheers Creative has worked for 10+ domains and catered to the audience of 5+ countries (UK, Dubai, Singapore, USA, Canada, etc ), and they wish to expand their services globally in 25+ countries They have recently worked with an Afghanistan Bank client which goes without saying the sky’s the limit The company is definitely looking forward to serving more such diversified geographical regions.

SALIENT SETTLEMENT

The very first priority will be to not make employees work beyond working hours, as They have family, friends, and social life as well It is equally important to balance out As overwork can impact an individual’s creativity Digital work always keeps you on your toes The company is working on optimizing its digital presence This digital optimization everyone strongly recommends to each business. If you have fingers in too many pies, make sure to remember the flavor of each one and devise a strategy that suits each one.

PROLOGUE-PORTFOLIO & DESIGNS

Make your business, the talk of the town – both online and offline with suiting cutting-edge, social media marketing strategies

Consideration
Awareness
Experience Loyalty 1 2 3 4 5
33 February 2023 Entrepreneur First

Presentation Design: ( Cheers Creative’s Hero Service )

Being in the designing game for a long, Cheer’s expertise in delivering sleek presentation designs across various industries. The company makes your rough presentation captivating and makes it look professional They take care of everything – layout, content, background, graphics, color palette, and template Also, they make clients’ presentations more dynamic, with a differentiating visual that will spur the interest of the audience

Branding:

In this technology-driven marketplace, Cheers Creative Agency helps customers to create a brand identity that will stand out even among the best Their brand strategy will help businesses build a strong identity by engaging the customers and drastically enhancing the services.

Packaging Design:

Cheers to creative design Packages that Catch Consumers’ Eyes and Deliver Brand Value Considering the buyer psych and product persona they create human-centered product packaging design They provide highly engaging and aesthetically pleasing packaging design services to help consumers attract more and ultimately sell more products They also work deliberately to deliver designs that are attention-retaining as well as visually rich.

Digital Marketing:

Marketing goals with Cheers Creative Agencies expert digital marketing strategies They can produce an excellent design and strong content to drive customers’ varied interests

Create a more personalized relationship with your clients

Increase brand awareness with compelling content and graphics

Reach out to a larger audience and expand our business prospects

Increase the traffic to your website/App.

Create a strong yet positive brand image

Convert potential leads at a much quicker rate

Website Design and development:

At Cheers, they help customers to educate, inform, generate leads, and build conversions by designing and developing amazing websites. Their website is like a digital address of the business and they can help you position the business better in the market It is a factor in building trust and credibility for your potential clients and search engines

DIRECTION TO THE READERS

Mr. Monish said “Every step counts. Be consistent in whatever you do. How you set your process will define the result of your outcome Don’t take either your success or failure seriously Go with the flow, life has many good chapters for sure. The ultimate road to it is a risk, hard work, and consistency”.

Entrepreneur First February 2023 34
11:23 AM 4G HERE IS YOUR DIGITAL MARKETING MATURITY SCORE 0-19 20-39 40-59 60-79 80-100 www.markivis.com Check Your Marketing Maturity Score to meet your business's evolving needs SCAN ME CHECK SCORE

Renatus Wellness

Meet Dr. (Hon) Subrata Dutta - The “Emerging Entrepreneur” of the “Direct Selling Industry in India” where Leadership starts with aspiration for a higher purpose!

“Leadership and team building is not something that you are born with, but something that needs to be learned and implemented. We live in a civilization where diversity and collaboration make us human, and we cannot survive in this ecosystem if there hadn’t been shared participation. But to lead and get led by like-minded people, one always needs to have a mindset. This perspective towards life has the capability to pull a person from the brink of livelihood to the ‘pinnacle of success ” .

Entrepreneur First February 2023 36

REGARDING EMINENT ORGANISATIONS

Renatus Wellness is a successful organization that helps people by improving their physical, emotional, and mental well-being They are trying to infuse the thought “health is wealth” by producing proficient products Their vision is to keep up the brilliant work they have been doing to date They are constantly developing their product, which might open many possibilities for people in the future So, in a nutshell, their goal is to stand by the people, with the people, and for the people.

LEADING LIGHT OF THE FIRM

Dr. Subrata Dutta is the Founder of Renatus Wellness Private Limited – one of India’s fastestgrowing Network Marketing Companies with a distributor base of over 2 lakhs

He is an outstanding public speaker and transformational Guru, superior in manmanagement power, time-management ability, and leadership abilities, who innovated Renatus Wellness He has sound knowledge in strategic planning to help people to execute, sustain, and grow a successful business

Visionary product developer with deep education in research and analytics Aims to provide authentic and customized business and marketing solutions to everyone He communicator and motivator who identifies and leverages assets in distributors to reach organizational goals Relentless is the optimist who believes everyone can be successful, and there is no exception but only one condition you should have a desire and you must act

Dr Subrata Dutta, the business entrepreneur associated with the “Direct Selling Industry in India” and leader, who knows that attaining success is a journey of partnership and adventure With over 20 years of experience, Dr Subrata has seen it all and knows the value of knowledge In his village, the ravages of unemployment, and the absence of education and opportunities made him take a stand to do something not just for himself, but for the entire community. Subrata did not blame his situation; he did cripple his mind into the limits of his existence.

Dr. Dutta is an innovator and entrepreneur with more than 20 years of experience in "Direct Sales Marketing" who conceived and conceptualized the need to balance a busy schedule with providing our bodies with the best possible natural nourishment. Launched the 1 st flagship all-natural nutraceutical health product called Renatus Nova about 4 years back

Dr Subrata Dutta moved to Kolkata, where he made his way to the top and branched out his skills to a diverse array of duties Being the executive member of the Federation of Direct Selling Association, Subrata truly thinks that education alone cannot equip you with the real world Dr Subrata Dutta created Renatus Wellness which is a people’s company built to transform and improve lives

He encourages and guides people to enhance and transform their lives, career, business, and dreams into reality by taking some innovative actions

He is the author of his maiden book “A Map to the Pinnacle of Success.” His second book will be available soon.

37 February 2023 Entrepreneur First

Awards Won:

He has been appointed as an Executive Member of FDSA – the “Federation of Direct Selling Association” of India. FDSA represents the voice of genuine direct-selling companies in discussions with the Government of India and the state governments to develop an appropriate legislative framework using progressive statistics and opinions to protect the Direct Selling Industry in India

For his outstanding efforts in the field of Wellness, he was awarded with “Doctor of Business (Specialization in Wellness & Direct Sales)” in November 2022 by Global Human Peace University

He has also been nominated as the recipient of “Doctor of Business (Specialization in Business, Mind Motivational Training & Development) by the World Human Rights Protection Commission.

SERVICES OFFERED BY RENATUS

Renatus Nova (an effective food supplement), Alosteen (tooth gel), Novasteen (body soap), Renatus XaanTouch series (body cleanser, handwash, and hair cleanser), and Renatus XanthPro (Protein Powder). All the products are all natural, and Renatus Wellness boasts of being the first Mangosteen-based Direct Sales Company in India.

OUTLANDISH QUALITY OF RENATUS

Everyone is different in every aspect, and at least that's what they believe in Comparing is not something that they have implemented in their own growth But he can tell you what they did differently They thought about the benefits to the people of our country and focused on eliminating the problems rather than modifying the solution

His agenda was to help rather than just earn money He cherishes the blessings and the respect more than anything

GOAL OF ORGANISATION

The company within just a span of 3 years initiated with about 7 2 crores in terms of revenue which expanded to about 150 crores in 2021 and aims to achieve about 200 crores by the end of 2023 In the upcoming years, they hope to broaden their market share, increase their brand recognition,and spread their mission of well-being and potential for wealth to India's most distant regions

In the next five years, they want to cross the 500 Cr mark and establish their brand internationally. These numbers are something more spiritual than just success and profit. They speak reliability and trust that the products have generated from the customers over the years.

Dr. Subrata has been in the industry of direct sales since 2003 and he has witnessed several winds of change in the professional setting. The vast experience earned him the skills to shape Renatus Wellness Pvt Ltd in the desired motto and under the guidance of Dr Debi Prasad, Subrata has always felt his journey to be secured in a safe space In our lifetime, we all desire success, and within that, we also need to be surrounded by people, who think alike Subrata has built his team with dynamic leaders or what he calls as his ‘Inner Circle’, who have lent hands to strengthen the bricks and mortar of this goal equally

CHALLENGES FACED DURING THE PANDEMIC

The pandemic was a phase that everyone feared but learned how to cope with it. They had to deal with people who were losing their minds, but they stood confident and helped them cope with the situation. They faced loss, but they had this gut feeling that things are going to fall back into place. He believes in God and himself.

FUTURE ENDEAVOURS

The drive to make people’s lives better with the help of ayurvedic methods is complemented by modern science, and the desire to provide viable employment to hundreds of young and talented individuals

Entrepreneur First February 2023 38

BIGGEST CHALLENGE ABOUT THE MANAGEMENT

To build a team you need patience more than you need them to start working right away Every leader face challenges when they must manage a team For him, it was a lack of collaboration, a lack of vision among team members, team members not listening to instructions, and a lack of motivation left among team members He would also like to say that his team members worked as he did to build a team and they still do to this day Now they are quite efficient in making a team themselves

FUTURE OF HEALTH CARE ACCORDING TO RENATUS WELLNESS

It will surely be going to change in a good way People all over the world are very serious about health and they want remedies to stay healthy Organizations like Renatus must keep working for the well-being of people They need to give them all the knowledge and spread the word as much as they can Knowledge is power Ten years from now, health care will look even more fantastic

TECHNOLOGIES AND THEIR IMPACT

There has been a lot of improvement in technologies, the RD has improved. The research tools have been improved through which the research on natural ingredients is helping people to live their life in a healthy and fit way. Moreover, people are focusing on their creative sides more to build an effective living and contributing more than enough to the upcoming generations. If we go back a decade, we did not even know these natural species existed, but now we do, through technology We know where to find them, we test them, we apply them, we run tests again, and that's what a forward world looks like Technologies are an immense help!

JOURNEY TILL NOW

Dr Subrata Datta stated that there were many challenges, and he lost count, to be honest He never thought of giving up He thinks his spirit is the reason for where he's today! One of the major challenges he faced early in his life was education The quality of education in his village was poor, which presented a significant hurdle to his growth But with the help of his parents, he somehow managed it and got the best education he could have at that time. The next one, he would say, is a village boy moving to a big city. Everything was overwhelming and confusing at the same time.

But as he said, his dictionary doesn't have the word ‘giving up’. And do you know why he was able to achieve so much? This is because he believed in his actions and surrounded himself with the right team members. Due to his zeal for creative achievements, he has been under the mentorship of Dr. Debi Prasad Acharjya - a Wellness Coach and Author, who instilled the right threads of power into his faith and made Subrata realize that everything can be attained with the right amount of effort

UPCOMING PLANS

In the upcoming years, he hopes to broaden their market share, increase their brand recognition, recruit about 10k executives, and spread their mission of well-being and potential for wealth to India's most distant regions In the next five years, he wants to cross the 500 Cr mark and establish their brand internationally

ADVICE TO THE READERS

“Nothing matters in life more than moving on. If you can move on successfully, you can live on successfully too.”

39 February 2023 Entrepreneur First
Dr Subrata Dutta with Prof (Dr ) Rajdeep Dutta - Research Scientist of Renatus Wellness Pvt Ltd

RECAP OF LOCKDOWN EFFECT ON THE EDUCATION SYSTEM IN THE YEAR 2020-21

The COVID-19 pandemic disrupted the world in ways unimaginable As we look back on the past two years and the harsh repercussions of the pandemic that continue until today, it is apparent that one of the most impacted sectors was education. Neither the world nor educational institutions were prepared to embrace the shift to online platforms brought on at lightning speed.

REPORT
Entrepreneur First February 2023 40

Lockdown totally ruined the education system in the year 2020-21, and the side effects can be seen now too Day by day, due to an increase in cases the holidays were announced which drastically decreased the student's as well as teachers' interest in studying as well teaching Even though schools, colleges, and universities have started, students are still not regular in classes In 2020-21, the direct impact was on the country's economy Many students demanded to cancel the exams, and no proper online classes were held, but the institutions took proper fees

Many universities conducted online exams, in which 99% of students openly copied and submitted scanned answer sheets. Many parents requested that private institutions give concessions in college as well as transportation fees. Few accepted the request and few denied it. Universities, on the other hand, said “ we need fees, because we have to pay our teaching and nonteaching staff”.UNESCO reported that around 118 schools were closed due to the pandemic. More than 1 billion students were affected by the education system. In countries like Australia, Sweden, and Greenland, schools were opened

Online classes were good for the short term, but it’s not the solution for education. Internet connectivity was and still is choppy, and quite expensive for underprivileged students to gain access to In addition, many children from less fortunate backgrounds do not have access to desktops or laptops allowing them to take part in courses

In addition, remote education has shown the need for much more support, and self-development courses, for children to grow academically

Online tutoring was the challenge that was responded to with the rise of online tutoring platforms and digital learning Apps, to complement the journey of learning Despite heightened disengagement levels due to the loss of social interactions (especially amongst younger children), students did learn new skills, such as time management and responsibility. With reduced learning time, estimated at an approximate 2 to 5 hours of screen time, depending on the student's age, along with the loss of social connections, the development of the child, as a whole, has been impeded. The numerous changes when life returns to ‘normal’ post-crisis, with an abundance of summer activities, self-development courses, and more personalized learning modules to enrich all facets of the student's learning journey.

NGOs Help :

Subsidized tuition on a needs basis, to ensure that students and their families, facing financial hardship, have access to education, even if it is through remote learning methods

Rebuilding and repair efforts by the organization have been focused on enhancing the infrastructure and facilities of schools.

A school development program, including projects such as teacher training to enhance learning paths and work closely with schools to optimize how information is delivered and retained, is currently in the works.

41 February 2023 Entrepreneur First
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