KAREN ALBERT
10 Facebook Marketing Tips for the Holiday Season KAREN ALBERT
Plan Your Holiday Marketing
Before you utilize the power of Facebook, take the time to plan your promos and content.
#1
reate a Content C Calendar With Key Dates
Looking to increase holiday sales? Make sure you know the key dates. Note the shopping holidays following Thanksgiving: Black Friday, Small Business Saturday, and Cyber Monday, as well as Christmas, Chanukah, and other celebrations. Create a word document or spreadsheet or use a project management tool to keep track of what holidays you want to cover on social media. Remember, you can play off all of the holidays, not just the traditional ones. Look at the special month holiday celebrations.
#2
Emphasize Strong Visual Elements in Your Content
When planning your holiday posts, keep in mind that Facebook is a visual platform. Use videos, animated GIFs, and images to grab attention. As it gets closer to the end of the year, users’ news feeds will 32 | ENTREPRENEUR PLATFORM MAGAZINE | November/December 2019
be bombarded with a lot of holiday content. Facebook recommends using motion to grab attention during the holidays. Use visuals to stand out, catch eyes, and stop your readers’ thumbs.
#3
Share Your Brand’s Story
Use the end of the year as a time for your fans to get to know your business and the people behind it. Invite people into your business’s world. Take the opportunity to share a milestone with your audience, do a series of posts showcasing your employees, or success stories. It’s all about storytelling and doing it in a personal way.
#4
Connect Emotionally Through Content
There’s a reason Facebook added reactions (love, laugh, wow, cry, and angry) to the Like button. People want to express their emotions when a story evokes different feelings. Your business content has to compete with posts from your audience’s friends and family.
