Dutch leather accessories brand NOOSA-Amsterdam: Brand Book 2020

BRANDBOOK

Elena Lapko, Owner of NOOSA-Amsterdam

OWNER’S LETTER My name is Elena Lapko. In August 2018, I became the owner of the Netherlands accessory brand NOOSA-Amsterdam.

I am happy that you hold this brandbook in your hands. Its pages contain several key concepts that our loyal customers all over the world have come to know and love. Our brochure presents our main collections with deeper looks into each concept.

I hope that after browsing our brandbook, you will make the decision to join us. Upon becoming a NOOSA-Amsterdam distributor, you will enjoy being a part of this global community of artists and designers. You’ll enjoy not only profits that come with this, but you’ll be content in knowing that you are enhancing the lives of both the makers and wearers of our accessories.

Distributors in South Africa, Lithuania, Portugal, Georgia, Russia, and Ukraine support the international retail NOOSAAmsterdam network. The creations of our artisans are also sold in the Netherlands, Germany, Belgium, Austria, Switzerland, Australia and Kazakhstan.

Join us now!

Elena Lapko Owner of NOOSA-Amsterdam

ABOUT US NOOSA-Amsterdam was created by two Dutch entrepreneurs in 2009. The first released accessories were belts with bracelets, bags and wallets along with other items made of genuine leather following soon after. A distinctive feature of the brand’s creations is the ability to attach to each accessory one or more buttons-symbols called “chunks” depicting symbols from different world cultures. The chunks are made of natural materials, including some that are especially valuable.

NOOSA-Amsterdam has a special position in the fashion industry. We create accessories that are always relevant and do not depend on the ever-changing fashion trends. Our audience understands, thanks to the design of interchangeable chunks and their deep spiritual meaning, that our products take on a new look each time they are worn. Due to the spiritual component and high quality of our products, the degree of loyalty to the brand is high. After purchasing one accessory, our customers soon return for a new product, as well as continually updating their collection of symbols.

Our brand accessories are often given as gifts. It is difficult to imagine a more personalized present. When someone buys a bracelet and chooses chunks for it, they remember the small life details of their beloved. It is important that the selected symbols not only look beautiful, but they also direct the will of the giver, bestowing their most cherished wishes, imbuing their desires, and instilling their positivity.

NOOSA was named after the small town in Australia, where the two company founders had visited. Both of them were deeply impressed by its atmosphere of authenticity, the special people, and its magnificent National Park. NOOSA perfectly represents their brand of accessories. NOOSA-Amsterdam accessories are imaginative and creative that finish the outfit. You assemble your own NOOSA by selecting the leather colour and adding chunks, either at random or based on your outfit.

MISSION NOOSA-Amsterdam created a unique concept and brand for belts and in doing so has redefined what a belt could be.

Beyond belts, NOOSA has extended to a beautiful, authentic, and personal accessory line of bracelets, wallets, bags, key chains, and jewellery. Working only with the best quality materials, every detail is crafted with the greatest care. NOOSA-Amsterdam as a brand rises above mundane accessory labels and occupies its own, newly created place in the world of fashion.

The NOOSA-people community does not focus on the past. Our customers look far into the future: when they choose their chunks, they designate their desires and wishes.

They believe in symbol and in themselves, and it helps to fulfil their dreams.

Accessories •

to make dreams come true

•

to carry memories

•

to become one with you as a person

•

to be personalized, changed and collected

•

to express who you are and tell your personal story

Our line brings together beautiful elements from different cultures for you to discover, embrace, and make into something uniquely yours. Cherish, create, and share personal memories, dreams, and desires. Be inspired by rich symbols from around the globe and use our handmade chunks to assemble your own NOOSA accessory. Chunks are “souvenirs of yourself.” Elements that conjure memories of faraway travels, unique cultures, and the people you have yet to meet.

NOOSA-Amsterdam accessories are collectable. You choose them. You change them. How? Choose from our extensive collection of belts, bags, and bracelets in one of the magnificent tones of leather.

Customize these with your original chunks to create a personalised look. Chunks are easily attachable and interchangeable, making it easy to create innumerable combinations. Fill every press button if you want. However, this is not necessary, as a NOOSA item without chunks is beautiful in and of itself.

VISION In a time when people are becoming more and more individualistic and rushed, there is a greater need for balance, authenticity, honesty, and essential connections. NOOSA offers products with a deeper meaning, a real value, a sincere story, and a genuine personal connection.

Needs and wants in the market: •

In the fast moving, superficial world of fashion, NOOSA customers are looking for deeper meaning and lasting value.

•

NOOSA people look for inspiration from the beautiful offers of the world.

•

NOOSA people look for adventure in the big and small moments in life.

•

NOOSA people look for a personal and genuine connection to the things they own.

•

NOOSA people like to share their experiences and inspire their friends and loved ones..

How does NOOSA fill the gaps?

•

NOOSA is timeless, fashion is temporary.

•

NOOSA products have a personal connection to their owner. They become more valuable over time and gain emotional value.

•

NOOSA products offer the unique ability to be customised to your own personality, taste, and mood.

•

NOOSA products carry rich, authentic stories which share the experience of their makers.

•

NOOSA offers authentic, beautiful, and valuable products made with the greatest care in all corners of the world.

FA I R T R A D E The majority of NOOSA’s leather is made in an Indian tannery, one of the last of its kind still operating in India. Our leather artisans create dyes using only vegetable materials, such as Southern American quebracho wood, walnut, and mimosa. Our naturally tanned leather breathes and improves over time becoming more beautiful with age.

NOOSA-Amsterdam’s fair way is better prices, local sustainability, and fair terms of trade for talented craftsmen in the developing world. Our approach enables local workers to improve their living conditions and have more control over lives for their families and ensures that their children are able to attend school.

We are keeping alive a Craft that had been passed on in families for many generations.

With fair trade we have the power to change the world. With simple shopping choices we give artisans an honest wage, which gives them control over their own decisions, direction to their future, and the ability to live a dignified life that every human deserves.

The current collection of chunks is manufactured primarily in Nepal and Indonesia according to the principles of Fair Trade. Our production company in Nepal is among the founders of Fair Trade Group. Since 1991, they have been committed to improving the socio-economic situation of the most vulnerable parts of the population through the creation of employment possibilities as well as providing education.

The manufacture of chunks has begun in fully fair way environments, where our artisans are busy with carving bone, metal, wood and beautiful shells creating our little masterpieces – chunks.

THE FOUNDATION OF OUR UNIVERSE

The Original collection is the heart of our world of accessories. It includes bracelets, belts, bags, wallets and small leather goods such as key rings or brooches. The Original collection includes products from our classic line, as well as limited release items. Our Classic line selections are always available for order through any distributor worldwide.

Each Original product can be decorated with one or several original chunks. Each chunk is unique and carries its origin and story to tell. The button-symbols measure 1,5 cm in diameter.

NOOSA-Amsterdam chunks are small moments that are uniquely yours — special memories of travels or reminders of events and people that feature in your life. We noticed that our customers most often use them as a tool for fulfilling desires. Combinations of symbols are individual. Looking at them, the owners of the accessory concentrates on their thoughts and moves towards their dreams.

ORIGINAL COLLECTION

HOW IT WORKS

ORIGINAL COLLECTION

CHUNKS

Buddha

Five good fortunes

Tree of life

material:

material:

material:

stone

brass oxidized

silver-plated brass

price: €5,95

price: €8,95

price: €10,95

Giving a Buddha to someone dear to you

This Chinese character symbolises the five

means wishing him or her happiness. It is a

greatest fortunes of human life: longevi-

ty and new life. In southern Indian wed-

sign of friendship.

ty, prosperity, good luck, happiness and

dings, the bride and bridegroom plant a

wealth. Whoever attains these will always

male and female tree to promote fertility.

The tree is a worldwide symbol of prosperi-

be happy.

Rose window

Morning star

Lotus seed

material:

material:

material:

silver-plated brass

brass/powderstone

white metal/stone

price: €10,95

price: €5,95

price: €8,95

The mother goddess Athena refers to a

Ancestors are depicted in the stars in many

The seed from the Indian lotus germinates

variety of female deities and maternal

of the Native American cultures. Seeing

in muddy conditions and grows into a

symbols of creativity, birth, fertility, sexual

the bright morning star in the sky at dawn

beautiful and powerful flower. This lotus

association, care, and the cycle of growth.

brings hope and guidance.

seed symbolises the bloom of life, both during the good and the bad times.

Abalone

Pentagram

Ginkho

material:

material:

material:

shell

white metal/stone

shell/white metal

price: €10,95

price: €10,95

price: €13,95

The pentagram is one of the oldest sym-

The Japanese walnut tree, the Ginko, is

shell, which is compared to a gemstone.

bols on earth, originating from the ancient

worshipped like a God in the Far East. This

The shell relieves anxiety and sadness.

Greeks. It expresses the values of inner har-

is because it symbolises timelessness and

mony, a clear mind, strong physique and

longevity.

The abalone is a special Indonesian sea-

being in connection with your feelings.

ORIGINAL COLLECTION

CHUNKS

Rose quartz

Kiku no hana

Labradorite

material:

material:

material:

rose quartz/brass

bone/shell

labradorite/metal

price: €16,95

price: €16,95

price: €16,95

Rose quartz is the stone of the heart and

This mon – kiku – shows a chrysanthemum

Labradorite is a strong protective and

love. It opens up the heart in order to give

and is the Imperial solar symbol. It stands

spiritual gemstone. It protects your energy

and receive love.

for a long, healthy life lived in perfection.

field (aura) from negative environmental impacts and people who take energy away from you. The stone reduces fear and gives strength, (self) confidence and perseverance.

Turtle

Monstera

Pink kopang

material:

material:

material:

white metal/stone

shell/brass

kopang shell

price: €13,95

price: €16,95

price: €13,95

The Monstera plant originates from the

This shell comes from the Indonesian city

bol of eternal life, in which the whole world

tropical rain forests of Central and South

Kopang and symbolises the protection

is carried on its back

America. In Chinese symbolism, the Mon-

offered by female power.

According to legends, the turtle is a sym-

stera is a symbol of a long life.

Rubus

Water sign

Solar abalone

material:

material:

material:

brass/powder stone

sand/white metal

shell/resin

price: €10,95

price: €16,95

price: €10,95

in Ancient Greece, raspberries were linked

For Native Americans running water is a

This solar symbol is the Egyptian symbol

to fertility and were said to be discovered

symbol of the continuity of life and the

for the sun and can be found in many

by the Olympian gods. During the Europe-

on-going flow of time.

an Middle Ages raspberries were a favorite

hieroglyphic writings and discoveries. The wearing of this sun sign will result in vitality.

women’s tonic, used to increase fertility.

ORIGINAL COLLECTION

BRACELETS

CLASSIC SKINNY antique black

DOUBLE SKINNY mid brown

DOUBLE SKINNY EMBOSSED peach

soft vegetable tanned leather

soft vegetable tanned leather

leather with embossed artwork

sizes: S - M

sizes: XS - S - M

sizes: XS - S - M

also available in mid brown & grey

also available in grey & antique black

also available in wine red & dusk blue

retail price: €19,95

retail price: €19,95

retail price: €24,95

WABI SABI FAIRNESS light grey

WABI SABI SERENTY denim

RAW ROMANCE ARROWS grey

salmon and nubuck leather

vegatable tanned leather with vintage look

leather with embroidery

sizes: S - M

sizes: S - M

sizes: S - M

also available in ocher

also available in grey

also available in bordeaux and navy

retail price: €24,95

retail price: €24,95

retail price: €29,95

PATTERN LEOPARD beige/black

PATTERN SNAKE grey

SNAKE CLASSIC cedar green

hair-on leather with leopard print

suede with snake print

suede with snake print

sizes: S - M

sizes: S - M

sizes: S - M

available in this color only

available in this color only

available in this color only

retail price: €34,95

retail price: €34,95

retail price: €4,95

ORIGINAL COLLECTION

BELTS

ALLOVER SKINNY grey

CLASSIC SKINNY TATU natural

soft vegetable tanned leather

veg tan leather with lasered print

sizes: 75 - 85 - 95

sizes: 80 - 85 - 95

also available in nude & antique black

also available in antique black

retail price: €39,95

retail price: €39,95

ALLOVER SKINNY antique black

PATTERN CLASSIC silver

soft vegetable tanned leather

vegetable tanned leather with silver embossing

sizes: 75 - 85 - 95

sizes: one size

also available in grey & nude

also available in turquoise

retail price: €39,95

retail price: €39,95

CLASSIC SKINNY nude

CLASSIC WIDE nude

soft vegetable tanned leather

soft vegetable tanned leather

sizes: 75 - 85 - 95

sizes: 80 - 85 - 95

also available in antique black & grey

also available in black, grey, natural, dark

retail price: €39,95

brown mid brown retail price: €39,95

ORIGINAL COLLECTION

BAGS

CLASSIC SHOPPER mid brown

CLASSIC WALLET grey

soft leather with aged look

soft leather with aged look

size: 36 W x 32 H x 10 D cm

size: 19,5 W x 10 H x 2,4 D cm

also available in antique black & grey

also available in antique black & mid brown

retail price: €219,95

retail price: €99,95

DIVALI ARTWORK BAG mid brown

WABI SABI L SHOULDERBAG light grey

semi-vegetable tanned leather with studded artwork

soft goat leather

size: 27 W x 17 H x 4 D cm

size: 35 W x 25 H x 10 D cm

also available in antique black

also available in camel

retail price: €124,95

retail price: €149,95

ROOTS SHOPPER drk olive

ROOTS SLINGBAG grey

soft semi-vegetable tanned leather

soft semi=vegetable tanned leather

size: 37 W x 33 H x 11 D cm

size: 28 W x 19 H x 8 D cm

also available in camel & grey

also available in camel & drk olive

retail price: €129,95

retail price: €89,95

ORIGINAL COLLECTION

ELEGANT WORKS OF ART

Compared to bracelets from the Original collection, Petite bracelets are smaller in size. Accordingly, the chunks for them are half the size. Petite accessories look elegant, boast a variety of shapes, colours, and combinations of materials.

Craftsmen work with metal beads, salmon skin, and calf skin with gold plating. Graceful bracelets look beautiful on their own, but they look especially impressive when mixed with NOOSA-Amsterdam Original bracelets or combined with several Petite bracelets on one wrist.

For even more variety, the Petite product line includes rings.

Our jewellery is made from 925 sterling silver and can be decorated with interchangeable chunk-symbols.

Despite its size, each Petite chunk is a small work of art and has a powerful charge of positive energy. By itself or in combination with other symbols, the Petite chunks can transform the appearance of the accessory from a work of art into a talisman.

PETITE COLLECTION

HOW IT WORKS

PETITE COLLECTION

CHUNKS

Coins-Xerxes

Gemstone-Rhodonite

Bridal-Ihahen

material:

material:

material:

white metal

rhodonite

brass/turquoise

price: €8,95

price: €5,95

price: €8,95

Gemstones have been valued as a result of

Until the 1970’s Berber woman proudly

Each and every one of them was beaten by

their unique colours, shapes and healing

wore her bridal jewelry to mark her status

hand and is a tribute to important people

properties for many centuries. They were a

as a wife. Nowadays they only wear the

The coin represents wealth and happiness.

and events.

popular fashion item among the Western

jewelry of her ancestors during wedding

empires because of their exclusive beauty

ceremonies. This jewelry marked each

and extraordinary grinding technique.

stage of a person’s life, offering protection.

Apple star-charming

Guardian angel-shield

Guardian angel-heart

material:

material:

material:

ceramic

shell/white metal

green agathe

price: €8,95

price: €5,95

price: €8,95

The coin represents wealth and happiness.

In the East and in the West people believe

In the East and in the West people believe

Each and every one of them was beaten by

that guardian angels watch over us and

that guardian angels watch over us and

hand and is a tribute to important people

protect us. Wear these guardian angels and

protect us. Wear these guardian angels and

and events.

they will guide you in a safe direction.

they will guide you in a safe direction.

Peafowl-liberate

Kamon-kikumon

material:

material:

material:

shell/brass

shell/brass

ceramic/white metal

price: €8,95

price: €10,95

price: €8,95

Delft Blue-imari

The peafowl is a worldwide symbol of pro-

Kamons are Japanese family-emblems that

In the East and in the West people believe

tection, integrity and beauty. This peafowl

are used to recognize one’s origin. They

that guardian angels watch over us and

symbol serves to remind us anything is

remember the strength of family.

protect us. Wear these guardian angels and

achievable when we show our true colours.

they will guide you in a safe direction.

PETITE COLLECTION

CHUNKS

Oshun-Sunflower

Apple Star

Tara-Green Lotus

material:

material:

material:

brass

turquoise/brass

shell/white metal

price: €5,95

price: €8,95

price: €10,95

In Yoruba mythology, Oshun is an Orisha,

In Greek mythology, Venus is known as the

Tara is the Tibetan goddess of compassion,

a supernatural being from different African

goddess of love and beauty. Venus is often

wisdom and inner strength. She is often

religions. She is a goddess of love, mater-

portrayed with an apple. In the vegetable

depicted on a lotus flower with her feet

nity and marriage and symbolises true love

kingdom the apple was among others

resting on an individual flower bud. Tara is

and unconditional love for children.

sacred to Venus. It symbolizes beauty &

especially a patroness of women.

charm.

Athena

Daisy

Melissa

material:

material:

material:

brass/paint

glass pearl/brass

white metal

price: €10,95

price: €16,95

price: €13,95

The mother goddess Athena refers to a

Margarites in Greek, means pearl. Marga-

Melissa is a feminine plant and symbolizes

variety of female deities and maternal

rites are a symbol of love and innosence,

love and the reduction of the pain when

symbols of creativity, birth, fertility, sexual

protection and truth. When you give this

you are love sick.

association, care, and the cycle of growth.

flower to someone it symbolises: you make me happy.

Daisy

Mayura

Drapanki

material:

material:

material:

shell/white metal

brass/turquoise

bone

price: €20,95

price: €16,95

price: €10,95

In Norse mythology, the daisy is a sacred

In India and China the mayura, or the pea-

flower. Daisies are sometimes given to

cock symbolizes beauty.

In Poland, Drapanki is a technique used to make pysanky, the custom of decorating

congratulate new mothers and as such the

the eggs. It is an ancient symbol of life and

daisy came by symbolize motherhood, and

rebirth.

new beginnings.

PETITE COLLECTION

BRACELETS

CLASSIC SKINNY forest green

CLASSIC SKINNY grey/gold salmon

soft nubuck leather

salmon leather with gold foil finish

sizes: S - M

sizes: S - M

also available in cream, grey, brown, black, denim, terra, lt purple

also available in white pearl salmon

retail price: €24,95

retail price: €29,95

WRAP DOUBLE SKINNY cream

VENUS BRACELET creme salmon

soft nubuck leather

salmon leather with gold foil finish

sizes: XS - S - M

sizes: S - M

also available in black & brown

available in 1 colour

retail price: €29,95

retail price: €24,95

WRAP BRACELET PETITE MULTI lava gold foli

MULTI WRAP STUDS black/gold salmon

soft nubuck leather with foil print

salmon leather with gold foil finish

sizes: XS - S

sizes: S - M

also available in stone gold foli & sand gold foli

also available in purple grey

retail price: €29,95

retail price: €24,95

PETITE COLLECTION

The Relic Collection is our latest collection of fine jewellery with interchangeable charms — the Relics. Each Relic has its own extraordinary meaning and symbolism, allowing you to personalize earrings, bracelets, and necklaces. The Relic Collection is characterized by its natural materials. Our artisans use uncoated or gold-plated 925 sterling silver. Replaceable parts are made of gemstones, wood, bone, ceramic, clam shells, and other materials.

All rings, earrings, chains, necklaces, and bracelets are handmade or hand-finished by our artisans in Thailand and Indonesia with respect for man and nature.

Each Relic has its own story and symbolic meaning linked to the other NOOSA-Amsterdam collections.

RELIC COLLECTION

HOW IT WORKS

RELIC COLLECTION

RELICS

LOTUS - brass/shell

SEA PRICKLE - bone/brass

SHIELD - white metal/turquoise

size: L 2,6 x W 0,7 x D 0,5 cm

size: L 1,7 x W 1,3 x D 1,3 cm

size: L 1,1 x W 1,1 x D 0,3 cm

retail price: €19,95

retail price: €22,95

retail price: €24,95

AMAZONITE - amazonite/brass

TIBETAN ROSE - wood/brass

FEATHER - gold-plated 925 silver

size: L 2 x W 1 x D 1 cm

size: L 1 x W 0,6 cm

size: L 2 x W 0,7 x D 0,1 cm

retail price: €27,95

retail price: €24,95

retail price: €27,95

LOTUS HAND - bone/brass

SCARAB ABALONE - shell/brass

VENUS SHELL - copper

size: L 2,8 x W 1 x D 0,7 cm

size: L 2,8 x W 0,8 x 0,8 D cm

size: L 2,6 x W 0,7 x D 0,5 cm

retail price: €24,95

retail price: €24,95

retail price: €17,95

BRIDAL - ceramic/brass

KOPANG - shell/white metal

CIRCLE OF LIFE - gold-plated silver

size: L 1,8 x W 1 x D 1 cm

size: L 1,7 x W 1,2 x 0,3 D cm

size: L 1,4 x W 0,8 x D 0,2 cm

retail price: €17,95

retail price: €17,95

retail price: €27,95

RELIC COLLECTION

NECKLACES & BRACELETS

RUNEN necklace (incl relic) 925 silver with gold-plated details also available with oxidized details length: 42 - 45 cm retail price: €89,95

SCULPTED necklace (excl relic)

SCULPTED necklace (excl relic)

925 silver with gold-plated details

925 silver with oxidized details

also available with oxidized details

also available with gold-plated details

length: 55 - 58 cm

length: 55 - 58 cm

retail price: €89,95

retail price: €79,95

RUNEN necklace (incl relic)

APPLE STAR bracelet (incl relic)

CIRCLE OF LIFE bracelet (incl relic)

925 silver with oxidized details

925 silver with gold-plated details

925 silver with oxidized details

also available with gold-plated details

with facetted turquoise relic

with 925 silver relic

length: 42 - 45 cm

length: 18 - 21 cm

length: 18 - 21 cm

retail price: €79,95

retail price: €79,95

retail price: €69,95

RELIC COLLECTION

EARRINGS

TRISPIRAL silver

PENNAN gold

925 silver

925 silver with gold-plated details

also available in gold & silver

also with oxidized details

length: 4,4 cm

length: 5,3 cm

retail price per pc: €21,49

retail price per pc: €28,99

CREOLE MASAI 10mm gold

CREOLE MASAI 15mm oxidized

925 silver

925 silver

also available in silver and oxidized

also available in silver

size: 1 cm

length: 1,5 cm

retail price per pc: €26,49

retail price per pc: €23,99

CIRCLE OF LIFE earstud silver

CLASSIC CREOLE gold

925 silver

925 silver

also available in gold

also available in silver & oxidized

length: 1,6 cm

size: 1 cm

retail price per pc: €12,49

retail price per pc: €21,49

RELIC COLLECTION

WAY OF LIFE For each fan, the NOOSA-Amsterdam brand is more than a trademark of accessories. This is a way of life. Our products attract unusual, extraordinary, and interesting personalities into the life of the wearer. Our bracelets, bags, wallets, belts, and other products are stylish personal talismans. If you believe in the power of chunks, they reciprocate the energy to you and make your every day happier. NOOSA-Amsterdam inspires, connects, engages, involves, and surprises.

Our customers are independent and entrepreneurial women and men, primarily 25-55 years. They prefer high quality materials and enjoy life. NOOSA-people feel cosmopolitan.

They follow their own direction and show that in their style of clothing as well. For all the positive changes they experience, NOOSA-people thank the symbols depicted on the chunks.

“NOOSA makes me curious. It’s exciting. It feels like discovering something new and adventurous.” These four words are the key words for our brand.

CONTACT US We believe that there are no coincidences and know that your interest in our brand is not coincidental.

We joy in continuing our getting to know you and relish in the opportunity to build a deep and meaningful business cooperation!

Webshop: www.noosa-amsterdam.com Instagram: @noosaamsterdam @relic_noosaamsterdam Facebook: NOOSA-Amsterdam Email us: marketing@noosa-amsterdam.com Call us: +7 (918) 337-00-98