CONTENTS 1WXPO OVERVIEW & GOALS RESEARCH AND FINDINGS A MASTER-PLANNED DESIGN KEY FEATURES & BENEFITS MARKETING PLAN ADDITIONL RENDERING
A REVOLUTIONARY SALES AND MARKETING PLATFORM
FOR THE GROWING KITCHEN, BATH & BUILDING FINISHES INDUSTRY A SINGLE-POINT SOLUTION THAT WILL
CONNECT MANUFACTURERS WITH DEALERS, BUYERS, CUSTOMERS & INFLUENCERS AN EXPERIENCE CENTER, A SHOWROOM AND SALES CENTER ALL IN ONE
ONE PERMENANT DESTINATION WITH MULTIPLE USES
A PRIME LOCATION
WORLD MARKET CENTER
Non-stop service to/from over 135 U.S. and international cities Located just one mile from McCarran International Airport Easy access to city’s private airports Sits within a five-mile radius to more than 160,000 hotel rooms, offering world-class accommodations at affordable prices
Sits within a five-mile radius to more than 160,000 hotel rooms, offering world-class accommodations at affordable SPRIN MOUNTA G prices IN RD E
LL
VI AR
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PALACE STATION
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BUDGET SUITES OF AMERICA — WYNN SIEGEL SUITES
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MANDALAY BAY CONVENTION CENTER
FOUR SEASONS
HIGH ROLLER
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LAS VEGAS MCCARRAN INTERNATIONAL AIRPORT
AD DS AVE PAR
E AN HOLIDAY INN CLUB VACATIONS LL AT DESERT CLUB RESORT VA O K HILTON GRAND VACATIONS CLUB MARRIOTT RESIDENCE INN HUGHES CENTER
IS AVE
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MARDI GRAS HOTEL AND CASINO EMBASSY SUITES CONVENTION CENTER HOTEL SUITES OF AMERICA
TWAIN AVE
SIEGEL SUITES TWAIN
MARRIOTT FAIRFIELD INN LAS VEGAS AIRPORT & CONVENTION CENTER LA QUINTA INN & SUITES LAS VEGAS AIRPORT NORTH-CONVENTION CENTER
SIEGEL SUITES CAMBRIDGE
CANDLEWOOD SUITES FORTUNE HOTEL & SUITES SIEGEL SUITES SWENSON SILVER SEVENS
EMBASSY SUITES AIRPORT RUMOR BOUTIQUE HOTEL
Non-stop service to/ AVE from over 135 U.S. and international cities
HARMON
HYATT PLACE HOLIDAY ROYALE APARTMENT SUITES
MOTEL 6 — TROPICANA AMERICAS BEST VALUE INN
DESERT ROSE
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MARRIOTT SPRINGHILL SUITES LAS VEGAS VISITORS INFORMATION CENTER MARRIOTT RESIDENCE INN LAS VEGAS CONVENTION CENTER MARRIOTT COURTYARD LVCC
RENAISSANCE
SANDS EXPO CENTER SAN
THE GRAND CANAL SHOPPES AT THE VENETIAN
FLAMING BALLY’S THE COSMOPOLITAN O RD PLATINUM ARIA PARIS MANDARIN ORIENTAL TUSCANY PLANET HOLLYWOOD MONTE CARLO RED ROOF CRYSTALS SUPER 8 – KOVAL LAS VEGAS MIRACLE MILE ELARA, A HILTON SHOPS GRAND VACATIONS HOTEL HARD ROCK HOTEL
DR
BLAIR HOUSE SUITES
WYNN
SLS LAS VEGAS
RIVIERA
MARRIOTT LAS VEGAS
ENCORE
OW DR
BEST WESTERN PLUS CASINO ROYALE
THE LINQ
VDARA
MANDALAY PLACE TOWN SQUARE
FLAMINGO THE CROMWELL
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WESTIN LAS VEGAS
EXCALIBUR
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AS VEG THE LINQ
BELLAGIO
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TROPICA NA
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HILTON GRAND VACATIONS CLUB
ROYAL RESORT HOTEL
THE SHOPPES AT THE PALAZZO
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FORUM SHOPS AT CAESARS
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THE MIRAGE
TROPICANA MARRIOTT RESIDENCE INN SOUTH
TREASURE ISLAND
IN
CAESARS PALACE
BUDGET SUITES OF AMERICA — TROPICANA DAYS INN AT THE ORLEANS WILD WILD WEST
FASHION SHOW
NOBU HOTEL
EXTENDED STAY AMERICA LAS VEGAS
AVE
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DOWNTOWN
LAYOUT TEN FLOORS, PLUS A ROOFTOP TO SHOWCASE ALL INDUSTRIES 1,173,000 square feet of dedicated permanent showroom space
Floors 4–10:
Open during market periods only (optionally year round)
Floors 1–3:
Open 7 days a week
FLOOR PLAN - LEVEL ONE
FLOOR PLAN - LEVEL TWO
FLOOR PLAN - LEVEL THREE
FLOOR PLAN - LEVEL FOUR
FLOOR PLAN - LEVEL FIVE
FLOOR PLAN - LEVEL SIX
FLOOR PLAN - LEVEL SEVEN
FLOOR PLAN - LEVEL EIGHT
FLOOR PLAN - LEVEL NINE
FLOOR PLAN - LEVEL TEN
ONE WORLD XPO ROI
RAISE AWARENESS, BRANDING & REACH Exposure to a wider array of international dealers, retailers, customers and buyers
Visibility from being in the Culinary and Retail capital of the world
42 million people visit Las Vegas annually and 60 million people live within a two-hour flight or four-hour drive
ONE WORLD XPO will also be a major source of press attendance and media exposure Each semi-annual International Market will bring in a large audience of customers and designers Offering your company a luxurious showroom and “Flagship Headquarters,” Owners can keep their showrooms open year-round Reach powerful Las Vegas hospitality, hotel and resort community 37
AUDIENCE/VISITOR PROFILE
OF NATIONAL & INTERNATIONAL MARKET ATTENDEES MARKET ATTENDEE SEGMENTS • National & international • Retailers • Reps • Dealers/Retailers • Buying Groups • Distributors • Custom Home Builders and Production Builders
• Real Estate Owners and Investors • Remodelers • Architects • Fabricators • Installers • Specifiers • Interior Designers
• Commercial builders
• Press and Media
• General Contractors
• Influencers
• Developers
• Other manufacturers of building finishes products
• Hotel/Hospitality Owners, Developers, Managers
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TRADE SHOWS & ONE WORLD XPO EXPERIENCE COMPARISON
ATTRIBUTES
BRAND CONTROLLED ENVIRONMENT
EVENT DATES
PRIVACY
EXHIBIT LOCATIONS
CIRCULATION AND VISIBILITY
INDUSTRY SEGMENT CONCENTRATION
TRADE SHOWS, BOOTHS Limited control with temporary trade exhibit booths in convention center format
ONE WORLD XPO DEDICATED SPACE Complete brand-controlled environment with full control to build showrooms to match brand identity for year-round use
Limited control of dates and are reliant
ONE WORLD XPO controls event dates and will set
on venue availability
schedules to benefit the industry
Limited privacy
Complete privacy
Many trade show booth locations are not favorable, and not in the same location each year
All permanent showrooms are high quality with access to proper customer circulation and traffic flow All showrooms have great visibility and race track
Very poor circulation, mazelike
circulation
Many segments and categories are spread

ONE WORLD XPO floors dedicated to segments,
across temporary trade shows
categories and industry tiers 39
TRADE SHOWS & ONE WORLD XPO COST & VALUE COMPARISON COSTS
TRADE SHOWS, BOOTHS
ONE WORLD XPO DEDICATED SPACE
COST OF BUILDING THE BOOTH
High, depending on type/style
One time cost to create your identity and dedicated showroom
SIGNAGE
Temporary, low quality, often hanging from ceiling
Highest quality, state-of-the-art technology
QUALITY OF AVERAGE EXHIBITION SPACE
Standard convention centers
Luxury, purpose-built environment
ABILITY TO CUSTOMIZE THE BOOTH AND COST
Difficult, can be expensive
Easy; once for the duration of the lease
COST OF SHIPPING AND RECEIVING DRAYAGE
High, union rates and rules
Non-union building
COST OF EQUIPMENT AND FURNITURE RENTAL
Expensive at every trade show / breakage
Once for the duration of the commitment
COST OF STORAGE OF THE EXHIBITION BOOTH
Every month
None
COST OF SEVERING FOOD AND DRINKS
High with venue rules, mixed quality
Your choice to bring your F&B and chef
COST OF SHOWING ADDITIONAL LINES
Often additional cost
None
COST OF HAVING A CORNER BOOTH
Additional cost
None, all showrooms have great circulation
TIME TO SET UP BOOTH
2 to 3 days
Your choice
TIME TO DO BUSINESS
3 to 4 days each show
Year round and per customer demand
OPPORTUNITY FOR CELEBRITY CHEFS TO PARTICIPATE
Limited to none
Celebrity chefs will participate in the dedicated space
VIP SERVICES
Limited
Special VIP services
AMENITIES
Limited
Full service amenities in Class A building
CUSTOMERS PREFERENCE
Moderate, tolerated
40
Very high, ideal first choice
ONE WORLD XPO | KEY FEATURES & BENEFITS
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U.S. MARKET OPPORTUNITIES – BY THE NUMBERS 2017 RESIDENTIAL
118.8 Million U.S. Housing Units
COMMERICAL & INSTITUTIONAL
HOSPITALITY
RETAIL
INDUSTRY
5.6 Million Commercial Buildings covering 87 Billion sq. ft. of Floorspace
5 Million+ Hotel Rooms in the U.S.
$347 Billion Total Sales in Building Finishes, Total Home
105,000 Architects
347,000 Multi-Family Home Completions in ‘17
$76.58 Billion U.S. Dollars Commercial Building Development
187,000 Hotels Around the World
69,100 Dealers Selling Building Materials, Equipment & supplies
354,106 Real Estate Developers, Rental & Leasing Companies
1,264,100 New Privately Owned
9,600 Government Buildings in 2,200 communities nationwide,
145,030 New Hotel Rooms
$134 Billion in total U.S. Sales for Kitchen & Bath remodels and new
346,001 Home Builders/
Housing Units Permitted
411,236 New Apartment Units Built
560,000 New Houses Sold in U.S.
totaling of 377 million sq. ft 139,126 Educational Facilities & Schools
5,534 Hospitals in the U.S.
Forecasted in 2018
construction
Custom Home Builders
647,288 Restaurants in the U.S.
24 Million American households remodel kitchens and baths annually
429,988 Remodelers
66,505 Nightclubs & Bars; 21,260 Spa Facilities
New residential construction adds 1 million Kitchens and 2.3 million Bathrooms to the marketplace each year.
53,000 Interior Designers
Sources: 2017 US Census Bureau 2018; US Commerce Department; Statista; Bureau of Labor Statistics and Home Improvement Research Institute; National Council of Architectural Registration Boards; Bureau of Labor Statistics; IBIS World; US Commerce Department, Census, SOURCE: (NKBA)
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TENANT PROFILE
NATIONAL & INTERNATIONAL SHOWROOM TENANTS & CATEGORIES SHOWROOM TENANT SEGMENTS: BUILDING FINISHES • Appliances • Bathroom and Kitchen Plumbing Products: Sinks and Faucets, Toilets, Bathtubs, Showers, Accessories • Hardware and Accessories • Countertops • Surfaces, Ceramic Tile and Stone • Commercial and Residential Carpets
43
• Laminate, Hardwood Flooring, Vinyl • Outdoor Appliances • Cabinets and Storage Makers • Lighting • Doors and Windows • Decorative Wall Coverings • Technology
WHY ONE WORLD XPO: BENEFITS TO DEALERS, RETAILERS AND INFLUENCERS The EASE AND EFFICIENCY of having everything under one roof SAVES DEALERS TIME AND MONEY • The marketing, branding and product sourcing process will be more efficient and drive new industry opportunities • Customers can see a much larger range of products and lines • Customers can visit 1WXPO showrooms on a year-round basis, based on their individual schedules • Customers can participate in private showings and training sessions with brands • Ability for dealers and customers to spend more time with exhibiting manufacturers and brands 44
WHY ONE WORLD XPO:
BENEFITS TO MANUFACTURERS & BRANDS
REVENUE GROWTH AND ROI
SIGNIFICANT COST SAVINGS
COMPLETE BRAND CONTROL AND EXPERIENCE CENTER
FOCUS ON DEALERS, RETAILERS, OTHER CUSTOMERS AND INFLUENCERS
THE POWER OF LAS VEGAS AND WORLD MARKET CENTER
ONE WORLD XPO is a new market place and innovation center to help the building finishes manufactures to grow and drive profitably.
Your dedicated showroom costs will be less than other design center buildings and districts or high cost trade shows
You will have full control to show your entire lines exactly as they should be demonstrated in a sophisticated environment at 1WXPO’s Experience Center
At the core, ONE WORLD XPO is about better serving dealers, buyers and influencers from around the world
Easy to get to, cost effective, and already visited by most dealers, customers and influencers annually
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LOCATION | LAS VEGAS
46
ONE WORLD XPO BUILDING FEATURES & AMENITIES
UTILITIES • Full utilities, gas, water, drainage and electrical services will be provided to showrooms larger than 10,000 SF • Wide racetrack-style hallways for enhanced circulation • Non-union drayage • Accessible loading dock and onsite marshalling area • Strong showroom visibility and frontage on each corridor
AMENITIES • Valet Parking and ample self-parking with covered parking in adjacent garage • Shuttles to hotels and resorts • Access to world-renowned chefs in Las Vegas • Rooftop venue to house various events and cooking shows • Culinary school • In-showroom catering and private chefs • Remodeling Shows • On-premises entertainment • Various on site dining option • Dedicated press/media center And many more… 47
TECHNOLOGY • Site-wide Wi-Fi and Fiber Optics • LED billboard signage and advertising • Built-in sets with live broadcast capabilities • Digital tools to connect brands to customers • Robust and responsive website with individualized tenant portals • Connected to IMC’s existing website with over 1 million views per month
ONE WORLD XPO | MARKETING PLAN
48
ONE WORLD XPO MARKETING PLAN:
FOUR WAYS ONE WORLD XPO WILL BE MARKETED TO THE WORLD
1
Semi-Annual International MARKETS
AND TRADE SHOWS set for March and October (subject to final decision on market dates)
3
ONGOING PROMOTION AND OUTREACH to all hotel, restaurant,
5
SYNTHESIS WITH TWO ANNUAL B2B MARKETS already
and real estate developers in U.S., Canada and Mexico
2
DIRECT MARKETING during the
4
ONE WORLD XPO will be marketed to the 42 MILLION ANNUAL LAS VEGAS VISITORS as a one-of-akind “must see” destination
major events in Las Vegas when the 500,000 influencers and customers are in town visiting other industry trade shows
hosted at adjacent WMC for the furniture, home decor and gift business’ 49
ONE WORLD XPO MARKETING PLAN: MARKETING COMPONENTS (CONTINUED): • Worldwide Branding and Advertising Campaigns • Database Marketing & Mailings to customers and influencers • Web and Digital Marketing Campaign • Social Media and Influencer Programs • Editorial, Blogs and PR Placements • Dealers and influencers Incentive Programs & Contests • Subsidized V.I.B. (Very Important Buyer) Travel Programs • Telemarketing and Personal Outreach • Weekly + Monthly Educational Events and Lectures 50
ONE WORLD XPO MARKETING PLAN: MARKETING COMPONENTS (CONTINUED): • Interactive and Entertainment Experiences • LED Billboard on Building and throughout IMC campus • Galas and Industry Award Programs • Cooking Shows, Celebrity Chef Events and Demos • Partnership with Culinary Schools and Institutes • Partnership with Design, Architectural and Construction Schools • Fundraisers with Industry Organizations • Lifestyle Speakers, Authors and Booksignings • TV Projects and Filming, Hollywood Outreach • World Class Library & Lifestyle Museum featuring luxury kitchen, bath and home design 51
THE ONE WORLD XPO EXPERIENCE LIVING KITCHEN SHOWROOM
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ONE WORLD XPO BUSINESS LOUNGE
54
52
ONE WORLD XPO LUXURY SPA 53
THE ONE WORLD XPO EXPERIENCE GOURMET CAFE
53
THE ONE WORLD XPO EXPERIENCE ROOFTOP LOUNGE
58
LOCATION | LAS VEGAS
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THE ENTERTAINMENT CAPITAL
61
62
LAS VEGAS IS THE UNDISPUTED WORLD LEADER IN CULINARY EXPERIENCES TOP 20 WORLD CLASS CELEBRITY CHEFS WITH LAS VEGAS RESTAURANTS GORDON RAMSAY WOLFGANG PUCK GIADA DE LAURENTIIS EMERIL LAGASSE BOBBY FLAY GUY FIERI SCOTT CONANT BUDDY VALASTRO JULIAN SERRANO JEAN GEORGES
TOM COLICCHIO THOMAS KELLER MICHAEL MINA MASAHARU MORIMOTO’ JOËL ROBUCHON GUY SAVOY JOSE ANDRES SUSAN FENIGER MARY MILLIKEN ALAIN DUCASSE 63
LIFESTYLE AND COOKING SHOWS FILMING IN LAS VEGAS FANS EXPERIENCE REAL LIFE CULINARY EVENTS IN CITY OF ENTERTAINMENT — 1WXPO KITCHENS WILL SERVE AS A CULINARY EXPERIENCE CENTER & SOUND STAGE • The World’s Entertainment and Culinary capital — Las Vegas — is host to many live events including cooking shows • With so many top chefs in the city, and hundreds of leading kitchen brands at 1WXPO, the venue will serve as a broadcast-ready sound stage for film and televised events • 1WXPO Experience Center will be designed with immersive kitchens allowing visitors to feel as if they were transported to the studio set of the show
After 12 years on the small screen, Celebrity Chef Gordon Ramsay is bringing the world’s first Hell’s Kitchen restaurant to real life at Caesars Palace in Las Vegas. “A key element of the show’s success has always been the diners’ experience, so we are excited for guests in Las Vegas to feel like they too are part of the show – flames and all.” -Gordon Ramsay 64
LAS VEGAS ATTRACTS PREEMINENT ARCHITECTS AND DESIGNERS
Las Vegas Market, adjacent to 1WXPO, has an abundance of resources that attract leading architects and designers. Ranging from educational events, networking opportunities, product sourcing, and trend awareness.
Frank Gehry
Roger Thomas Barbara Barry
Timothy Corrigan
Juan Montoya
*Design Icons Honored at World Market Center Las Vegas 65
ONE WORLD XPO | DESIGNERS
Barclay Butera Barrie Livingston Bobby Berk Britany Simon
Carson Kressley
Cathy Hobbs
Christopher Guy Harrison Christopher Kennedy Donna Moss Emily Henderson Jeff Lewis
Christopher Grubb
Jordan Capella
Julia Buckingham Kelli Ellis Libby LangdonMadcap Cottage Meg Caswell Mikel Welch Novogratz
Other designers that visit World Market Center Las Vegas
ONE WORLD XPO | CELEBRITIES AND INFLUENCERS
Breegan Jane
Desert Flippers
Farrah Abraham
Kathy Ireland
Kelli Ellis
Dolores Catania
Jane Seymour
Lisa Vanderpump 67
Donny Osmond
Jeff Foxworthy
Scott Brothers
Thom Filicia
THE POWER OF LAS VEGAS
Use your showroom when other major complementary trade shows are in Las Vegas
Las Vegas is the trade show, entertainment, culinary, retail and hospitality capital of the world
As many as 500,000 industry influencers attend Las Vegas shows annually
Las Vegas is within a convenient travel distance to 60 million people
Attracts year-round visitors to top entertainment and sporting events including NFL, NHL & NASCAR
Attendees value the efficiency and the lower travel and hotel costs
68
1WXPO will become a a destination to experience for Las Vegas’s million visitors annually
LAS VEGAS VISITOR DEMOGRAPHICS
42 MILLION ANNUAL VISITORS
28% OF VISITORS
HAVE HOUSEHOLD INCOME OVER
$80K
%ARE 70 MARRIED % 56
ARE
40 YEARS OLD OR MORE 69
15 % OF VISITORS HAVE HOUSEHOLD INCOME OVER
$100K
OVER
% 30 VISITED A MAJOR LAS VEGAS ATTRACTION
% 50
HAVE A
COLLEGE DEGREE
19
%
OF VISITORS ARE
INTERNATIONAL
15,000
LAS VEGAS GROWTH
HOTEL ROOMS
OVER
CURRENTLY UNDER CONSTRUCTION
160,000
HOTEL ROOMS
OVER
18 BILLION
SIGNIFICANTLY MORE THAN ANY OTHER CITY IN NORTH AMERICA
$
ABOUT
IN NEW DEVELOPMENT PROJECTS
20,000
RESORT WORLD LAS VEGAS DREW LAS VEGAS MADISON SQUARE GARDEN RAIDERS STADIUM LAS VEGAS CONVENTION CENTER EXPANSION LAGOON AT THE WYNN MANY MORE…
HOTEL ROOMS
ARE RENOVATED EACH YEAR
70
LEADING U.S. RETAILERS/E-COMMERCE BUYERS ALREADY ATTEND LAS VEGAS TRADE SHOWS
71
EXAMPLES OF TYPICAL DEALERS THAT CARRY HOME FURNISHINGS, MATTRESSES AND APPLIANCES
72
A Typical Dealer Carries Hundreds of Lines Across Categories, Making 1WXPO an Efficient and Comprehensive Shopping Venue
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A Typical Dealer Carries Hundreds of Lines Across Categories, Making 1WXPO an Efficient and Comprehensive Shopping Venue
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ABOUT 1WXPO DEVELOPER
1WXPO is created by Jack Kashani, founder and originator of the World Market Center Las Vegas
About World Market Center • 5 million sq. ft. of state-of-the-art home furnishing
permanent showroom space, in three buildings; Opened in 2005.
• Two annual home furnishing markets drawing over 50,000 buyers twice a year including buyers from 75 different countries.
There is no connection or relationship of any kind between the proposed ONE WORLD XPO and the WMC. Information about the WMC is provided solely as background information on Jack Kashani’s personal qualifications.
CONTACT JACK KASHANI
Managing Director ONE WORLD XPO, LLC 433 North Camden Drive, Suite 600 Beverly Hills, California 90210 Tel: 310-859-8200 Mobile: 310-994-4500 jack@1WXPO.com www.ONEWORLDXPO.com