MODELLING
FASHION
PHOTOGRAPHY
CATWALK
HEALTH
The UK’s first exclusive & independent modelling magazine
EVERY MODEL MAGAZINE
Spring beauty
&
GIFT GUIDE
March 2016
FAY HILL
& the power of identity
SHINE BRIGHT
MODEL Amy Neville
TOO YOUNG to EARN
what do you think?
KRISTINA
PIMENOVA
in the spotlight
tells us what makes her smile!
ten years on & our cover
WINNER Every Model Magazine
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STILL has what it takes!
EVERY MODEL MAGAZINE
Informative features, advice, guidance and inspirational interviews are just some of the regular editorial topics covered. The aim and philosophy of Every Model Magazine is to bring together professionals and those wishing to be part of the industry. Every Model magazine acts as an independent tool to converge with other businesses at a professional and high level. The editorial content is designed to provide maximum benefit to our readers and a medium for businesses to gain knowledge to enhance their own organisations. Anyone wishing to learn about a model’s view and perspective will find it in Every Model Magazine. Models, actors, presenters, dancers, can learn about the goods and services offered by the industry. What makes a good agency? What do agencies look for in their models? What are the negatives within the industry from a model’s perspective? How can the industry accommodate them better? What can be learnt and subsequently developed in order to stand out from the rest? Read, learn and enjoy Every Model Magazine.
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Every Model Magazine
EVERY MODEL MAGAZINE IS THE FIRST MODELLING INDUSTRY PUBLICATION DESIGNED SPECIFICALLY TO REACH THE DIVERSE PROFESSIONALS WITHIN THE BUSINESS. we would like to say thank you to everyone who has supported us over the years by reminding you of some of our favourite covers since our very first edition back in 2007
MODELLING
FASHION
PHOTOGRAPHY
CATWALK
HEALTH
ISSUE 25 SPRING 2013 £3.99 UK
9 772041 926007
www.everymodelmagazine.co.uk
EVERY MODEL MAGAZINE The UK’s first exclusive & independent modelling magazine
EVERY MODEL
MUST HAVE... Our tried & tested beauty goodies
NEW YORK FASHION WEEK
Isabella checks out what’s hot in the Big Apple
ICE
IN CASE OF EMERGENCY... collect our model tip flash cards
&KEEP CALM
QUIT SMOKING Stubbing out the smoking myths
DON'T
WAIT UNTIL TOMORROW
Make your dreams happen today
with Fay L Hill
CHARLOTTE HOLMES Models Italian fashion
contents Spring 2016
Front cover image Model Kristina G Photography by Ruthie Deane HMU Brankica Drinic
6 -9 model news
26-19 gift guide
10-11 fay hill
32-34 scam alert!
what’s been in the press
spring beauty and gift list
Photographers & image credits
Alan Strutt, Fay L. Hill, Kev Wise, Ruthie Deane, Shutterstock, Andrea Bourne, Chelley Wilson-Stimson, Javier Oaks
Editorial & production Editor: Ruth Deane Tel: 01572 737126 editor@everymodelgroup.com Beauty Editor: Deanna Bailey editor@everymodelgroup.com PR: info@everymodelgroup.com Tel: 01572 737126 Proof reader: David Alban Lingard info@everymodelgroup.com Columnists: Fay L Hill, Chelley Wilson Stimson, Frankie Spooner, Hairtrade.com, Alize Lily, Stephanie Grao Design: Model Media Ltd info@everymodelgroup.com Advertising: Model Media Ltd info@everymodelgroup.com EM Online: Model Media Ltd Publishers: Model Media Ltd Tel:01572 737126 Email: info@everymodelgroup.com Š EM (Every Model) Magazine is published by Model Media Ltd. Copyright: EM Magazine, Model Media Ltd. Reproduction of any part is prohibited except by prior written permission of the publishers. The contents are considered accurate at the time of printing and we cannot accept liability for omissions, errors, or loss of materials. Opinions expressed by contributors are not necessarily endorsed by EM Magazine. All competitions and free gifts are run in conjunction with independent suppliers and fulfilment of the prize rests with the prize donor with no alternative provided by the owners of EM Magazine or Model Media Ltd should the donor fail to honour the related prize.
the power of identity
who is scamming who?
C ON TAC T US ...
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Visit us online at www.everymodelgroup.com
12-15 cover girl
kristina wins our cover comp!
38 hair loss
chelle talks alopecia Every Model Magazine
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From
the
EDITOR
I
never know how to introduce a new season without sounding cheesy, adding a daffodil in Spring and a snowman in Winter. Thankfully the weather doesn’t seem to have made up its mind as to where exactly we are anyway so... problem solved! From a fashion and ‘what to wear’ point of view however, the bonkers hot, cold inconsistent nuttiness that is the UK finds us all in a problematic scenario. Jumper? Bikini? Both? Well, not the latter in my case, regardless of the temperature, outdoors. Or indeed indoors! Check out the stunning designs from Gerry Weber inside this issue. Gorgeous colours for Spring but with a touch of heavier fabric if you need to warn off a chill. And for those who love a bit of lingerie with style, our Frankie is wearing some Helen Teiman designs in her diary column this edition. Who doesn’t LOVE high waisted briefs? Even I can love them (possibly not for the same reason as you lot, but I can genuinely say I do with these!). So what’s been happening here at EM Mag? We
have had the pleasure of meeting some really incredible future models in the making. Signing upon signing at EMG makes us very proud. We are preparing, training and presenting our model finds to agents worldwide and gaining fabulous agency representation for our future stars. Congratulations to GracieViolet, now with Bonnie and Betty, for your casting in a major feature film. We look forward to seeing you in that later on in the year. Also a massive well done to Jaidon for all the work you have been successfully cast for. Emily T, thanks for being such a trouper despite being poorly and I am looking forward to catching up with you this week! Well done to all of our models who are now agency signed and regularly working. Inside this issue of EM mag we have reviewed some super products including what is now my new sit, stand varidesk. I didn’t think I would be a fan of anything that involved movement to be honest. My days of MOVING are behind me. In more ways than one
some might say. Anyhoo... turns out I quite like standing up from time to time. Who would have though it? Better than that though, my back is a lot more relaxed than usual which has to be a massive bonus. Beauty editor Dee has reviewed some seriously savvy high street beauty bargains for you. So check out our spring guide for details on those. Fay returns to our pages following the birth of one of the cutest babies EVER, her daughter Havana. Now a new mum and working, she evaluates the importance of understanding your own identity. Columnist Chelle talks candidly about the tough time she has been having with alopecia. As a former model she discuses the devastating effects this disease has on so many. Working with our models and future stars is such an amazing job to have. The page opposite includes just a few of the shots I have enjoyed taking recently. In particular the two black and whites of our lovely Frankie which made the Wilhelmina NYC website! More features also inside along with news and views of all things model material. Enjoy and see you in the Summer. Every Model Magazine
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model newsHUP C T A C
Described by the press as an “Outrage after child model called 'most beautiful girl in the world' lands controversial huge deal”. What do you think?
or r r i M A child dubbed ‘the most beautiful girl in the world’ is at the centre of a controversy after landing a lucrative modelling contract - at the age of 10. Kristina Pimenova has been working since she was just three years old.
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http://www.mirror.co.uk/news/world-news/outrage-after-child-model-called-7336040
Bringing you the best news and views on all things model related with links to the press stories you may have missed! Keep up to date and know your craft!
Kristina has more than 1.2 million Instagram followers who signed up to see her posing in fashionable clothing , from skinny jeans to minidresses. Critics say she's too young. Kristina, from Moscow, has worked for Vogue, Armani and Dolce & Gabbana , and is now signed for the ‘Youths’ section of LA Models.
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In the Telegraph, model Robyn Lawley: ‘Telling women they’re plus-size is wrong’. A UK size 16, 26-yearold Robyn is constantly in demand, with highprofile clients including Ralph Lauren, H&M and Chantelle lingerie. She appeared on the cover of Italian Vogue in July 2011 and was the first plus-size model ever to appear in Vogue Australia the same year. ‘Telling women that they’re “plus-size” is sending the wrong message – that there is something wrong with them. If we continue to use that term, which was created by the fashion industry, we are segregating huge numbers of women,’ she says. ‘We should get rid of it.’ Actually Robyn the industry is doing just that. Plus Size is now known as CURVY modelling. Is that any better for the critics do we think? Read the full article at http://www.telegraph. co.uk/women/life/ model-robyn-lawleytelling-women-theyreplus-size-is-wrong/
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Te
h p a r leg
In Vogue, How Anna Jagodzinska Went From Vogue Cover Girl to Girl Boss While she may not be as omnipresent as fashion’s social media stars, Anna Jagodzinska is one of the most successful models of the past decade. From posing on the cover of Vogue alongside Liya Kebede and Natalia Vodianova to serving as the face of brands like Prada, Calvin Klein, and Tom Ford, Jagodzinska has achieved almost every goal a model can hope for. Which is why her latest career move is so fascinating: Channeling her passion for health into her first turn as an entrepreneur, the model has opened a chic vegan eatery called Think Love Juices in her hometown of Warsaw, Poland. Offering up green smoothies, wheatgrass shots, and organic fare, Jagodzinska aims to bring a bit of New York’s juice obsession to Europe.
VOG
UE
Read the full article at http://www.vogue. com/13396459/annajagodzinska-interviewthink-love-juices/
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"She believed she could, so she did." I'm reminded of this mantra multiple times per day as I drift in and out of the bathroom I recently had decorated. It was my final touch to the place I discovered my pregnancy and spent countless hours after gazing at my ever growing bump. The morning those two blue lines appeared on my pregnancy test was the day the dormant Mother in me began to rise, and then on November 20th 2015 at 10am my beautiful Daughter Havana was born. For the non-Mum readers, don’t worry, I’m not about to harp on about my pregnancy, nor scare you with the tribulations of childbirth- I’m just here to say, ‘I SURVIVED’ the first few weeks of newborn challenges and am back as a full-time working Mummy and Wife. Sitting here now typing away, my little lady sleeps soundly next to me, and I briefly reflect on our day and all we have achievedgosh, life has never been so busy. Some days between
THE
more I step outside of my comfort zone and confront my fears head on, the stronger and more aware of myself I become. Havana is my daily reminder of just that. Like the mantra above my bathroom door, she symbolises something I believed in, I dreamt about and I created. She was a challenge I feared but conquered. And so since identity is such a pivotal part of my existence, why should I sacrifice it? Why should I stop being who I really am and want to be? Our identities are shaped by multiple factors and are reflective of the life paths we choose. Becoming a Mum has reshaped my identity in the most magnificent way, but ultimately, I am still ‘Fay’. For 29 years pre-Havana I had created an identity by becoming a Wife, a loyal family member and friend, a workaholic, a travel enthusiast and a fashion fanatic. Now, here I am holding my baby vulnerable to the critics who assume my identity should change by first and foremost, sacrificing my career... 'I assume you'll give up work?!' Is the rhetorical question I have been asked countless, annoying amounts... 'Lucky you did all that traveling; you won't be doing that now you have a baby?!'... Fortunately as my hormones are beginning to level out and I can actually respond to an email without having to re-read a sentence twenty times, I realise I can
POWER of changing nappies, sterilising bottles for the one-hundredth time, doing the house work, producing photoshoots, answering emails, creating something remotely edible and greeting my Hubby in from work, I realise I haven't had a chance to actually eat, let alone anything else, but this is what I signed up for. It's my new identity. It's my life. I believe discovering one’s identity is pivotal for determining who and what we want out of life. For me, I am discovering more about who I am every day, and I realise the 10
Every Model Magazine
identity by Fay L Hill
prove my cynics wrong by maintaining a career I have worked incredibly hard to build. Furthermore, I owe it to myself to continue to do something I love but most importantly because I want to be a role model to Havana, and I believe being a working Mum will help me to achieve that. My hope is that one day, my Daughter will shape her own identity using her Mother as an example of someone she
aspires to be like, someone that she perceives as strong, confident, ambitious and content, even if deep down I (sometimes) feel weak, exhausted, unattractive and an emotional wreck.
will get back there, but for now I’m content in knowing I will soon join these parents that sacrifice even more of their non-existent free time to help their children find their identities.
I relate this sense of identity back to any parents reading this with young aspiring models, actors, dancers, singers, sports fanatics (and so on) for children. I can only begin to appreciate how financially challenging and time consuming it must be to ensure your children are pursuing everything they want to. Countless times on shoots for FayAndrea I have asked the parents
So to conclude: For those who are quick to judge us 'Working Mums’, please appreciate we do not love our children any less than a stay-at-home parent because we choose to maintain a career. To the exhausted and ‘broke’ parents sacrificing time and money for their children to achieve their dreams, always remember Beyonce started by competing in music and dance competitions!
how they find the time to ship their children around to after school clubs and castings, and the answer is simple, ’S/he loves it, so I do it.' Now I have Havana, I totally get what they mean, and as much as I haven’t sacrificed my career, I certainly have sacrificed elements so I can be with her and watch her grow. Furthermore, my weekly manicures and spa pedicures have gone out of the window, alongside the fortnightly facials; one day I
And finally, to everyone facing challenges with their identity and self-worth, seek guidance from this quote from the fictional heroine, Carrie Bradshaw ’… The most exciting, challenging and significant relationship of all is the one you have with yourself. And if you can find someone to love the you, you love, well, that's just fabulous.’ When I look in to my Daughter’s eyes and her smile lights up her face, I realise I’ve achieved just that. Every Model Magazine
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Model Kristina G Photography by Ruthie Deane HMU Brankica Drinic Styling The EM Team
Ten years ago exactly we met the beautiful Kristina G. At just sixteen years of age back then we knew she would be a future star. Now living in the UK we are thrilled to annouce that she is a new model to the EMG books also winning this edition’s cover competition.
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Model Kristina G Photography by Ruthie Deane HMU Brankica Drinic Styling The EM Team
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I
t is remarkable to see this beautiful young lady again. When she applied for the recent EM Mag front cover competition we were thrilled to consider her as our winner. Not only that, but after her cover shoot with Ruthie and some meetings later EMM have offered Kristina a management signing for overseas agents. Signed to Sandra Reynolds in the UK she is happily working well as a commercial
“
model. From bridal shows, fashion lookbooks, TV adverts, book covers and magazines this young model has a wealth of experience and skill. We asked Kristina how she felt about being taken on by EMM to further her modelling career. “I am honoured to have worked with EM twice already and feel that we’ve grown simultaneously in the past ten years. Me as a model and EM as a leading
magazine for models. I am so happy to be part of EM’s international expansion. I challenge anyone to find more professional and down to earth people to manage your career globally!” Aw, thanks Kristina (blush, smile). Welcome to the team! Photographs for this feature were taken by EM Magazine for Kristina as the winner of the recent magazine cover competition with EM Magazine.
image below the EM MAG feature with Kristina ten years ago
I am honoured to have worked with EM twice already and feel that we’ve grown simultaneously in the past ten years.
“
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Perfect Coral Intensive taupe tones are combined with bright coral and fresh off-white, awakening a feeling of spring. Floral prints on dresses, blazers and scarves set fresh accents. Silk shirts refine any look and are perfect worn with a taupe-coloured suit. Casual dungarees advance to become an all-time favourite, offering a stylish contrast to feminine combinations. Further spring essentials include lacy shirts, boxy jumpers and casual biker jackets. Available to buy online and store nationwide from 1st February 2016 www.gerryweber.com/taifun
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ni, labou i A r a n l Alis Mode orn Austria e b n d a n th Syri odel a y’s Next m n o fashi erman r of G ycle 5. e n n i w C odel, Top M
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UK
USA
Germany Australia If you know ‘who’s who’ in the world of modelling then you will know the names, Cheryl Hughes & Ruthie Deane. Model Industry star makers a catalogue of well known faces have been launched into a fabulous career by these two women. From scouting to signing, successful models working all over the world have been guided to the top of their career by them over the last twenty years. And now they are looking for their next star!
Could it be you?
Would you be up for featuring in international magazines, ad campaigns and prestigious catwalks? The team at EMG can guide you effortlessly and professionally into an international modelling career if you can
emg a
prove to us you have that magic something. But don’t just take our word for it... look at all the models we have been involved in launching to stardom!
If you have the following stats please email us at models@everymodelgroup.com female age 16 -22 height minimum of 5’9” and above Size UK 6 – 10 ( EU Size 32 – 36 ) please send a clear front facing head shot wearing no makeup (professional pictures are not necessary) for further information visit the website 20
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fashion model
curve model
editorial model child model
commerical model
are looking for a new editorial star to grace the covers of top international magazines
EVERY model
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www.everymodelgroup.com
Lingerie by Helen Teiman at Amentium Pink teddy available at amentium@outlook.com priced at £50
My Model
Diary Frankie Spooner
I have had a quiet few weeks castings and shoots wise but my manager and I always agreed that getting my degree was to be the first priority and as I am in my final year of university the pressure has been on! If it hadn’t been for my manager being so understanding I don’t know how I would have remained so calm throughout the exam period. I am thrilled that I knuckled down though and focused on my studies because I would have kicked myself had I not put my all into them. I have another set of exams , not to mention the dreaded dissertation, in a couple of months so for the next few weeks my focus will be on them again, but (hopefully) by June all my hard work will have paid off 22
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and I can put all my time into my modelling career. By then I will have moved in with my sister, who lives in London which will give me the opportunity to attend more castings as opposed to being four hours away on the train up here in freezing cold Newcastle! To begin with I will look for a part time job in a bar or restaurant, just to give myself a bit of a routine, also because initially I have to be patient and realistic. I won’t get every casting I attend, and I need to be clever about it. I think it would be naïve of anybody, not just me in the modelling industry, to think they will land on their feet as soon as they step out of university. It’s always good to have something to lean back on.
High waisted briefs by Helen Teiman at Amentium
Whilst I have been busy at university I have been given advice by my agents regarding my social media. Things like, how to create a personality or to post more frequently about positive body image. I think Instagram, twitter and Facebook are absolute social phenomenons. It still amazes me that we can communicate with almost anyone all over the world sat behind a screen. On Instagram I admire many of the accounts that promote individual and social well-being, charities or even just fitness accounts that try to encourage healthy living. However, for all of Instagram’s positives it does have a flip side. For example, what I disagree with is this idea of perfecting our ‘selfies’ so much so that it leads to acute scrutiny of so called ‘imperfections’. I like to call this ‘The Kardashian Effect’. I do
like the Kardashians but their Instagram accounts are nothing short of the ‘perfect lives’. Now maybe that is why they are so popular but I think the Instagram era could benefit hugely from a snap of Kimye doing the ironing or cleaning up a kitchen surface or just a plain makeup-less selfie (on Kim’s behalf obviously not Kanye’s!). I think it would highlight to people that even the so called elite don’t live fabulously day in, day out, and it is ok to not look perfect 24/7. That is why I mix my feed up with shots from shoots I have done or been on and make up free selfies where I am doing nothing but having a BNI! I hope that over time everyone on social media calms down a bit and realises that we don’t have to be perfect to be happy and it’s our imperfections that make us who we are.
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Spring
Spring is time for rejuvination from the inside out. Check out the latest products and gadgets that could be the making of a new you!
B &
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Sensio Spa Face Lift & Firmer, £50 – available at sensiospa.com and Argos
eauty
Gift Guide Struggling to get a good night’s sleep? This could be due to an unhappy gut! Pro-Ven 25 Billion, £13.95 Available from Boots nationwide and www.provenprobiotics.co.uk.
FLAWLESS PINS Spider veins develop more often in women than in men, and can be caused by a number of factors including medical history, circulatory problems, age, pregnancy, sun exposure, and obesity. Remescar Spider Veins has been clinically proven to reduce the appearance of spider veins up to 51% £29.95, 50ml available from boots
BUILD UP THE STRENGTH of your lovely locks pre-run with Jojoba. This multi purpose product prevents hair become brittle and dull – helping to banish split ends, and helping to ensure hair stays strong, glossy and soft. 100% Natural Australian Jojoba is a must-have in any runners gym bag to keep your marathon mane hydrated. £12.99 for 30ml available from Holland & Barrett.
Actislim with Satiereal®, new hope for comfort eaters? Satiereal® is a patented saffron extract clinically proven to aid weight loss by addressing the emotional behaviours associated with overeating. Priced £29.95 for a month’s supply of 6o vegan-friendly capsules, from health stores nationwide and www.healthy2u.co.uk.
Heart Soap Trio: £18 Tio Delightful Kit (handcreams): £22 SABON 38 Neal Street, Covent Garden, WC2H 9PS
GIVE YOUR SKIN A BOOST Anti-Fatigue by Embryolisse reduces the appearance of fatigue made with moisturising hyaluronic acid and natural polysaccharides, which plump up and smooth out the skin’s appearance. £24.99 for 40ml available from Boots
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SPRING
clean
BEAUTY fixes
This season's wonder ingredient is grape seed oil. An amazing by-product of wine making. As if the process wasn't already appreciated enough! Grape seed oil is found in cosmetics for its powerful yet non-greasy moisturising qualities. 26
Every Model Magazine
Two bargain buys that contain grape seed oil are Nivea's Daily Essentials Sensitive Day Cream SPF15 and is suitable for all skin types. Available from Boots priced at £4.99. Also containing the wonder ingredient is Lacura Grape Therapy Night Cream £2.99 available at Aldi. This sinks straight into the skin and replenishes moisture throughout the night. I love this absolute bargain for its price tag and it’s extremely high-quality.
cream 30ml £4. A gel/cream formula that helps nails, hands and cuticles. There will be no more horrid hang-nail biting if you use this throughout the day, every day.
Soft hands, soft lips and bright eyes you ask? Okay, well these Body Shop buys are exactly what you need in your handbag to Spring you into action. Coconut hand
Skinny Felt Liner £10. This has to be the easiest way of getting on eyeliner. An instant way to make you look less tired is to use this in your make up regime. Enjoy...
Watermelon Lip Gloss 12ml £7. One of my favourite fruity flavours going. The best thing about this product is that it is not 'sticky' and it keeps my lips glossy. The scent is so fresh that I find myself holding the tube to my nose before I apply it to my lips.
bargain products approved by EM Mag’s beauty editor Dee Bailey Every Model Magazine
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Role Model ville
“I’m a really smiley person so I thought, why not make money out of smiling!!” 28
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Ne y Am
Amy Neville has been a successful commercial model for the past seven years, regularly modelling for the likes of Next. Amy began her career as a young child of three where she modelled children’s clothes and enjoyed the experience. As she grew older, Amy began to concentrate more on her studies and didn’t model for a time, however, at the age of sixteen chose to re-embark on her chosen profession: “I’ve always liked smiling, I’m a really smiley person so I thought, why not make money out of smiling!!” Amy worked hard building her portfolio, attending numerous castings and built a successful career, however,
she began to notice that many of the jobs that required a close up of her teeth were turning her down. Amy began to suspect it was because her bottom three teeth overlapped and were not perfectly straight. Working in the modelling business, Amy often meets models who are undergoing dental treatments, and it was at a modelling job, at the age of 22, where Amy met a male model who was having Invisalign. She was able to ask him all about the treatment, and decided that the discrete nature of Invisalign, which she could easily remove for any close up pictures of herself before easily re-inserting them onto her teeth once the photos were taken, would fit well with her lifestyle and desire to correct the alignment of her smile. Amy began treatment with Dr Hanel Nathwani, an Invisalign Platinum provider in London, which she concludes in five weeks, and has never looked back. “ I didn’t have braces as a child as I was conscious that I didn’t want to have visible train tracks. I’m so pleased that I had Invisalign, it not only straightened my bottom teeth, but also corrected the alignment of my top teeth, widening my smile and really improving the look of my mouth. My modelling agency think that my teeth now look amazing! So many people I know are now inspired to have their teeth straightened with Invisalign after my experience – my sister, my boyfriend and many of my friends”
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The Pro Plus 36 is a standing desk sized to accommodate those with dual-monitor setups or larger workspace needs. The two-tiered design with separate keyboard/ mouse deck gives you plenty of room for basics and accessories with the added convenience of never having to move any components when raising or lowering your VARIDESK. Availble from http://uk.varidesk.com/ varidesk-pro-plus-36, priced at £35. We road tested this for you, and here’s what we found...
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At first it was all a bit... stand up? Are you joking? And when our desk arrived the general consensus was that this wasn’t going to work. Well not for people who work at a screen for hours at a time designing anyway. However the positives began appearing when instantly what was a disorganised desk space was largely improved by the significant increase in space. LOADS of room for important items such as COFFEE and CAKE! Upon realising that you don’t HAVE to stand up to use it was a huge relief to us in the
office. Probably not the best admission in the world, but it at least is an honest one! So to work at? Yep. It’s all good. And for whatever reason, be in the engineering and, or design. The notion to keep changing your position at work by default generates energy, a reminder to take a break or relax your muscles. It is very easy to adjust the varying height options, so to go from sitting to standing is available as and when you want it. And vice versa! It’s a big plus here at EMG and we highly recommend it.
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everything they want without paying a penny for it that they are somehow involved in a scam. No career is investment free, be that in study, experience or financially. But because of underhand rip off merchants promising fame and fortune to just about anyone and providing substandard so called ‘portfolios’ in return
If you put your hand in your pocket and pay over a thousand pounds for something that has been described to you as a complete ‘portfolio,' you haven’t done your research properly! So we’ve all heard about model scams and vulnerable people being taken for a ride, forced out of thousands of pounds and achieving very little in terms of a modelling career. But why is that? Is it ALL down to con artists and scammers? 32
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WHO
exactly is
scamming
WHO?
Or have the general public now taken it upon themselves to scam the professionals? With over 50 years combined experience on an international scale Ruth Deane and Cheryl Hughes, Directors of the Every Model Group, have seen it all. Constantly frustrated by the lack of integrity of blatant scammers they feel strongly about the backlash real industry professionals face. Ruth Deane says; “I am constantly irritated by the lack of ability to research correctly. So many aspiring models seem to skim read inaccurate articles and decide that unless they can achieve
for a bag full of cash, even the reputable side of the business has become tarnished.” Years ago before scams were so prevalent absolutely everyone in the modelling industry would be paid for their skill. Agents, casting directors, photographers, MUA’s, stylists and of course the models themselves. Models took various pathways available to them in order to become skilled enough to work and earn a living, and that is how it worked. Just like any other career. These included being scouted out and about to pricey finishing schools such as Lucie Clayton House.
“Or have
the general public
now taken it upon
themselves to scam the professionals?”
REAL scammers should be exposed correctly and with no ambiguity. It is the failure do to this that has in turn damaged industry professionals, models and aspiring models to generate the career income they deserve. Times have changed and so has the law. There are no legislated guidelines for the industry now that are enforceable. The fluffy ‘don’t pay a joining fee’ has been adhered to but redistributed. But the thinking in respect of scamming seems to remain the same. There is a HUGE difference between paying thousands of pounds for average photographs against investing in reasonable fees for high end images and training. If you put your hand in your pocket and pay over a thousand pounds for something that has been described to you as a complete ‘portfolio,' you have been very foolish and haven't done your research. But so many disgruntled victims of real scams then attempt to seek recompense for their mistake by then ripping off the many qualified, talented and hard working creatives that as a direct result are working for peanuts just to exist. “I’m not paying for anything ever again because I already paid someone £1800 for photos and website.” Something we at EMG we hear sadly all too often. But so many industry professionals feel genuinely bad for scammed aspiring models and more often than not, drop their rates to accommodate them. But they shouldn’t have to
do that. The error is not theirs, yet time and time again they end up picking up the tab. The falsely publicised ‘don’t pay for anything, if you do, it’s a scam’ is nothing short of a ludicrous theory now often being used by some not wishing to put their hand in their pocket and pay for goods, products and services that hold a genuine cost to them. So many make hard working people feel inadequate or somehow guilty of malpractice when they absolutely are not. And why do people do this? To get something for nothing of course! Now if that isn’t a scam what is? But even worse, it is also a readily used threat. “If you don’t give me this for free or a discounted rate you risk being slated for being a con artist” is sadly a genuine threat made to many reputable, discerning and genuinely influential modelling industry professionals. How is that in any way acceptable? So should having a skill, expertise, knowledge and the ability to improve another’s future be free of charge? Well, obviously not! So why do so many people think it should? It’s because of this; the concept that
if you are going to ‘make it’ as a model you should be scooped up whilst walking down your local high street, have vast sums of money thrown at you and for your career to be simply given to your incredible beauty. OR NOT! This fairytale has never and will never exist. Of course there are many beautiful people in the world, and indeed many become models. But there really is more to it than that. And the fairytale excludes what really happens at the business end. Whether scouted, accepted via application or recommended by a friend, no matter how you become a real professional model, there are ALWAYS costs to bear in respect of this career. Some agents bear costs in advance, but they always recover these from work done as soon as models begin earning. But because some agents and management organisations don’t operate this way does not make them a scam. It simply means they do not operate in this way! “This fairytale has never and will never exist” Hoping for the best and dreaming that one day your prince will find you and within minutes you will grace the cover
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of Vogue and glide down the runways of New York, Paris and Milan is a PIPE-DREAM. What you really need to do is get up off your backside, step into the real world and do some proper research just like everybody else! Of professionalism and compromise Ruth Deane says, “Not only do so many people attempt to gain skills and products free of charge, but they then add to this insult by assuming that basic manners are also devoid of need in the modelling industry. It is truly bizarre!”. One word email replies, and WORSE, text slang abbreviations sent to professional people. This is not acceptable in any industry INCLUDING modelling. These are basic life skills surely? For example; “We would like to invite you to a model assessment on the 15th January. The full details of which have been provided in the attached document. In order to attend we require your written acceptance”. Reply: “GR8” Would you do that to the bank manager if applying for a job? SO WHY IS IT OK TO DO IT TO MODELLING INDUSTRY PROFESSIONALS? It isn’t GR8. It isn’t even GREAT. It’s RUDE! The message to emulate here is simple. DO YOUR
RESEARCH? If you want to be a professional model then you have no alternative but to be a professional person. Cheryl Hughes says, “A career in modelling is not just a "boost my morale" game, it is a business, and anyone entering into their own business needs correct advice and skill development from a mentor, someone who knows the industry and how success within that industry
“The majority of
invested wisely at the very start and then on a continuous basis to keep building that career into something that remunerates them satisfactorily. If you really are serious about success then you need to put in lots of HARD WORK with the right people.” There is no alternative but to accept that investment is required. The majority of investment required is in personal EFFORT. If you can’t be bothered then forget it. This career IS hard work, but WOW what a wonderful profession it can be for the right person! If you comply with the two basic rules of research and professionalism you will not get scammed. It is largely those who fail to achieve these two basic life skills that fall victim. So rather than blaming real industry professionals, or even the scammers… you might want to look a little closer to home. At the end of the day we are all responsible for our own choices. Choose wisely!
investment required is in
personal EFFORT. If you can’t be
bothered then forget it. This career IS hard work, but WOW what a wonderful profession it can be for the right person! ”
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works. However, you will only become a professional model with an enviable career if you work with true professionals in every aspect. You need the BEST photos, the BEST advice and development, the BEST agent for you and the BEST business skills to run your own modelling business. Personally I have yet to meet anyone who has gone to the top in their modelling career who has not
HAVE YOUR SAY… Tell us what you think. Have you been a victim of a scam? How has that impacted upon your life? Email us at info@everymodelgroup.com and you may be included within a feature report in EM Magazine.
HIGH FASHION for under a FIVER
The savvy spenders at PromotionalCodes.org.uk have come up with 15 ways for budget-conscious fashionistas to look on trend without spending a fortune. Revamping heels with glitter, adorning your own sunglasses and taking advantage of end of season sales are just some of the cheap ways to update your wardrobe for less. Some of their hacks come straight off this season’s runway, such as making DIY embellished sunglasses and stealing from your boyfriend’s wardrobe to get the oversized baggy look. A selection of the tips won’t cost a penny, replacing plastic buttons for metal ones and tying a vintage scarf around your handbag.
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For the more crafty penny pincher, some pointers include making your own elbow patches on long sleeve tops, adding a pattern to a plain garment using fabric paint and adding lace to denim shorts. Other tips feature extending the longevity of your much loved treasures, like coating scuffed heels with glitter and painting costume jewellery with clear nail varnish. Darren Williams from PromotionalCodes. org.uk said: “Fashion changes so rapidly each year that, for some people, by the time you’ve saved up enough money to make the investment, it’s no longer considered trendy. “If you’re smart you can still rock catwalk looks without breaking the bank. There are great DIY tutorials available for free online that only require a few minutes of your time. “A lot of the time it’s about being savvy with your styling to make your outfits look like they cost more than they did. “All of these tips won’t cost you more than a fiver but will provide you with endless opportunities to be creative with your wardrobe and put the fun back into fashion.” 36
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Here are the site’s top tips to get the look for less: Add lace to denim shorts This is a perfect way to breathe new life into your old cut offs, especially if they are a bit tight on the thigh area. To make simply cut a triangle of lace, pin it to your shorts, and then sew around the area. Cut the denim underneath and you’re done. DIY elbow patches on long sleeve tops Professor chic is back in and the high streets will be full of elbow patched tops this Autumn. Save on the expensive price tag and make one yourself. Suede and felt are the best materials for it. Try experimenting with different shapes like hearts and stars. Add studs to pocket hems, collars and sandals. A great edgy way to update your look. You can easily recreate the look at home with some studs and a glue gun or for an even easier option, try added studs earrings to your collars.
Fabric paint and stencils to make your own prints Update an old t-shirt or pair of jeans by giving them a whole new pattern. Simply make a stencil in whatever pattern you fancy, apply a thin layer of spray mount and paint in the gaps on your clothes. Charity shop or buy second hand Don’t be afraid to rummage around in charity shops, you might find an incredible bargain of a high-end label piece. Second hand shops are also great for vintage-style accessories. Don’t be afraid of menswear Boyfriend style jeans and oversized shirts are here to stay for AW16 so instead of forking out for the women’s styling of it, just nick some off your fella. You can even try shopping in the men’s section if you want a piece of your own, it will be a lot cheaper than the women’s version. Costume jewellery with casual outfits Over the top chandelier earrings and statements necklaces are all the rage at the moment but to get the ultimate high fashion look, try teaming them with a simple striped t-shirt and jeans. Buy jewellery second-hand or cheaply on the high street. Ripped jeans Part of the nineties resurgence in fashion unfortunately includes having chilly knees. But don’t bother buying a new pair of jeans, just grab a pair of scissors, snip across the knee and pull out a few loose threads for distressed chic. DIY sunglasses Embellished sunglasses have been all over the runways this year. Buy a cheap pair of plain cat eye sunglasses and adorn them with plastic flowers and
diamantés. Just decorate the corners to look more catwalk cool rather than like a toddler has been let loose on your sunnies. Take advantage of end of season sales If you’re not fussed about what season you’re wearing make the most out of sales. Buying a bikini in the middle of winter might seem ridiculous, but it will be extremely cost-effective. Replace buttons Ditch the plastic buttons on your cardigan and replace with some a little more expensive looking like metal or mother of pearl. If you dread sewing, take it to it to the dry cleaner, most will do it for a small charge. Vintage scarf round handbag If you find an ornate silk scarf during your charity shop scavenges, grab it. Tied around a handbag it will make it look twice as expensive. Paint shoe soles red Cheat your way to designer heels by painting the soles red and buffing until they shine. Revamp scuffed heels with glitter If your heels have seen better days, don’t just chuck them and buy a new pair. Instead pop some glue onto a paper plate, add a generous amount of glitter, paint onto your heel, let it dry them repeat until you’ve built up a beautiful layer of sparkle. Paint buckles and costume jewellery with clear nail varnish Got some jewellery that fades or turns your skin green? When they are new, paint over bag buckles and costume jewellery with clear nail varnish to keep them shiny. Every Model Magazine
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Hair‌ We all have it or have had it and as models it can be one of our most important features. So you can imagine my horror when mine suddenly started to fall out in May 2015. words by Chelley Wilson-Stimson Photography Ruthie Deane
First of all I noticed a lot of hair coming away when I
brushed it. That soon turned into realising that a small
patch of hair was missing about the size of a 5p coin. I was instantly concerned but not overly worried, I had a nerve
block injection into the back of my head a few months prior
for migraine pain relief and assumed it had caused some hair to fall out around the injection site. How wrong I was... 38
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Over the weeks more and more hair seemed to vanish in my sleep. It was at the back and underneath the top layer so as my hair was very long and very thick I hid it well. I still didn’t really think about it that much. I am a busy woman with two businesses to run, a home and three children, so time to think about my hair was the last on my list. But unfortunately five months after it initially started to fall out I was left with the whole back right side of my hair missing plus my once thick hair now thin and sparse. Now I was worried, very worried. It started to effect me and what I did . I was always playing with my hair, pushing it around my shoulders so it hid the missing baldness. It made me feel so conscious and ruined my self esteem. I suffer with social anxiety anyway so this was just adding to my stress. I would look in the mirror on my own at home and just cry, very occasionally my husband would see me or I would break down in front of him. Most of the time I hid my feelings as I didn’t want to appear vain. Being a model I already felt that some people were mean about me behind my back, now I could hear the subconscious words, “well she’s got everything else don’t know why she’s so upset” and “she has nothing to be worried about it’s just hair, she could be seriously ill”. The way it plays on your mind is most strange. I became embarrassed
about being conscious of it, like I shouldn’t deserve to be. These feeling pushed me to go back to my doctor, I was becoming depressed and an emotional mess. My doctor although previously not concerned with the loss, now started paying attention and referred me to a dermatologist, suggesting I had alopecia. I was happy to be finally getting some headway (pardon the pun!) towards answers as to why I had hair missing, what was it, what had a caused it! But
now I was worried, when I was sixteen I had a friend who lost all of her hair to alopecia on her whole body and it never grew back. Would that happen to me? So in my usual fashion I researched it and started talking to others about it. Fascinatingly I discovered many people have suffered or were suffering with some form of patchy hair loss that no one openly wants to talk about, everyone is too concerned and very conscious of it. So what is Alopecia, which is the medical term for baldness; there are various types including Every Model Magazine
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Alopecia Areata this being the third most common form of hair loss that dermatologists see. It is an autoimmune disease; that is, the person's immune system attacks their own body. In this case, the hair follicles. When this happens, the person's hair begins to fall out, often in clumps the size and shape of a small coin. The extent of the hair loss varies; in some cases, is only in a few spots. In others, the hair loss can be greater. On rare occasions, the person loses all of the hair on his or her head (alopecia areata totalis) or entire body (alopecia areata universalis). A variety of factors are thought to cause alopecia areata including severe stress which kick starts the body's immune system to attack the hair follicles causing hair loss. Alopecia areata is an unpredictable disease. In some people, hair grows back but falls out again later. In others, hair grows back and remains. Each case is unique. Even if someone loses all of his or her hair, there is a chance that it will grow back. I had to wait what seemed like months before I saw the dermatologist. It was a wait of ten weeks but felt so long when I just wanted answers. I was worried I’d never see my hair again! He was a funny man and made me laugh. Initially he went through my history and he wanted to discuss when the hair started 40
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I discovered many people have suffered or were suffering with some form of patchy hair loss that no one openly wants to talk about falling out and what I was doing both then and three months prior, my feelings, any issues, any STRESS. I remember laughing and saying, yes I’ve been stressed, I have two businesses to run which pull me in opposite directions and both require 100% of my time, I have a busy home with two adult children and one ten year old. In May I had thrown a wedding party which had caused me some stresses during the planning, more so in that I felt people were talking behind my back and calling me bridezilla! We were then asked to move out of our lovely little home that we were renting as the owner wanted to sell, and in doing that, had to lose our very beloved dog as our new home wasn’t allowed pets. Finally and the most tragic, my husband’s nan was killed in a car crash a week before our party.
Well that’s it, then he said. I have no doubt that this hair loss has been brought on by stress. He looked closely at my bald patches and put my mind at rest that the follicles were there – but sleeping. I didn’t realise I had been under so many emotional journeys all at once, talking about them made me realise that my stress and anxieties brought upon me by others were being developed into an internal destruction of my hair! Stress had induced alopecia and wasn’t going away until I was no longer under stress. The dermatologist suggested some direct steroid injections into my bald patches which should stimulate the hair growth and to take a course of steroid tablets and then go back and see him. And that’s where I am, the hair does seem to be growing in small sporadic places, I’m not sure on what happens next but I will see the dermatologist again in a few weeks to discuss it further. Wish me luck!
References and links for support, information and treatment of alopecia. http://www.nhs.uk/Conditions/ Hair-loss/Pages/Introduction.aspx http://www.alopeciaonline.org.uk http://patient.info/doctor/alopecia http://www.alopeciafree.com
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Model News
Model Apprentice Update
The Every Model Group introduces the first ever Model Apprenticeship Program to the global modelling industry...
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Clients receive stunning apprentice models with no preconceptions, bad habits or demands, and at an attractive cost reflecting experience rather than expectation.
To apply to become an EMG model apprentice please email us with two recent photographs, your age, dress size, height, confirmation that you are not already agency signed and the area in which you live to:
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