BarberEVO North America Issue 32 (August/September 2023)

System shown: Trend

“If you’re not providing hair replacement services for your clients with hair loss, you’re missing out on a huge opportunity.”

MANNY ROLON @mannymakeshair BEFORE

Unlimited team members

Invite your entire team to join your account and stay up-to-date with their schedules

Unlimited locations

Manage multiple venues from one main account with no limitations

Unlimited clients

Track client history, take notes and keep them engaged with free integrated email notifications

Unlimited appointment bookings

Get bookings 24/7 with realtime slot availability and fill your calendar overnight

Unlimited product inventory

Add unlimited products, generate orders and manage your online shop and stock inventory on-the-go

Unlimited reporting and analytics

Monitor how your business is doing with live dashboards and financial reporting

BYRD MENA.

A BOSS’ BREAKFAST COLLECTION

HAYDEN CASSIDY.

COLLECTION CONTRAST

Stylist// Dani Behan.

Photographer// Hayden Cassidy.

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ANDREW BREWSTER & DAVID FOSTER | CO-FOUNDERS

SUMMER HAS BEEN INCREDIBLE. WE’VE FLOWN TO SHOWS ACROSS THE GLOBE (LITERALLY), FROM LIVERPOOL AND LONDON TO ORLANDO, NYC, CONNECTICUT AND MANY MORE. AND WE HOSTED OUR FIRST EVER EDUCATION EVENT IN PARTNERSHIP WITH BABYLISS PRO. HERE’S MORE...

EVO is an ever-expanding enterprise. Our impressive, innovative 104-page print BarberEVO and SalonEVO publications are our bread and butter – print is where this journey began and it’s a medium that you guys have come to know and love just as much as we do. But we are a business built on big ideas – and we’re making every one of them a reality. EVO is officially going multimedia!Think GQ talking head interviews and Esquire shorts - but BIGGER. Yep, we said it. We told you we have big ideas… We’re blown away by the talent in the UK, Ireland, and North America. We believe you all deserve recognition beyond our pages now. Which is why we’ve been filming bespoke interviews at every event in partnership with the likes of ULTA Beauty, Barber Strong and Collins – huge thanks to these guys for supplying the gorgeous and comfortable chairs for our media zone, complete with a backdrop of the finest hair products and tools. Also, our friends at

Booksy and Williamsport Bowman for providing our Out the Box quick-fire games. AND our photobooth, which makes you the next SalonEVO coverstar thanks to Ulta Beauty and Wahl Pro

Our first ever education event in Liverpool, UK, EVO on the Road, powered by BaBylissPRO UK, was a sell-out! Our hometown barber Pete Cranfield and session stylist Tariq Howes shared some super valuable work. From football stars to Love Island... they’ve done it all. We’re buzzing to do more of these for our US barbers next year

Watch out for in-depth interviews from our travels, with big names from the teams at Wahl Pro, Dyson, American Crew, Reuzel, Captain Fawcett, our EVO columnists and more. We have an incredible bank of video content for you to feast your eyes and ears on. Advice, news, behind the scenes, red carpets, announcements, and lots of fun guaranteed. You know where to find us! @barberevo // barberevo.com // YouTube @evoenterprises

Hayden Cassidy, Brandi LaShay, and Taylor Leven // Kat Fernandez

JENNIFER PAXTON | EDITOR

WELCOME TO ISSUE 32 OF BARBEREVO! WITH THREE ICONIC POWERHOUSES ON OUR COVER, YOU JUST KNOW THIS ISSUE IS GOING TO BE ONE TO DIG INTO. FROM BUSINESS ADVICE, TRENDS, AND INSPIRATION, WHAT ARE YOU WAITING FOR?

It’s a funny time of year, isn’t it? While in some parts of North America, you’re still able to fry an egg on the sidewalk, in other corners they’re pulling out their woolly sweaters and jeans.

Nevertheless, it is important to stay up to date on the latest trends, so that is why we have pulled together a feature with the best in the biz, to tell you what’s coming up in terms of tools, products, color, and cuts.

Running a successful barbershop is all about finding a balance between barbering skills and business prowess. While both will naturally come to some of you, the two don’t always come hand in hand. That’s why we have put together a barbershop business feature, offering you business advice, success stories, and hints and tricks on improving your business.

Retail is a funny thing, because although it can nearly DOUBLE

DIVE IN!

your yearly revenue, still a lot of barbers and barbershops are put off by it. Why? Perhaps they don’t like having to give their clients a sales pitch, or they don’t like keeping track of inventory. Well, in this feature, we are going to debunk and unpack your retail fears and get you to a place where you are ready to rule your retail!

Close your eyes and think of a barbershop. What’s the first image that comes to mind? Other than maybe a barber pole, you probably pictured a barber chair! They are an iconic element of the barbershop interior and one of the most important investments and purchases you make for your shop! So, how do you ensure you’re making the right choice and avoiding buyer’s remorse?

Hosts, Corey Gray and Tony Stuart

KENNY DUNCAN

Lead Andis Educator, SCurl Brand Ambassador

TYRIK JACKSON

Founder, Premier Barber Institute

IVAN ZOOT Barber & Author

SHORT CUTS.

ARROJO LAUNCHES NEW SUMMER DATES FOR BARBERING & ESTHETICS

ARROJO Academy, Nick Arrojo’s eponymous New York City Beauty School, has launched new summer start dates for Barbering and Esthetics at celebrated Soho location.

“When we launched the Barber Licensing Program, we knew grooming was verging on a renaissance,” says Nick Arrojo. “Our goal was to improve craftsmanship and creativity for the next generation. Students graduate with modern classic techniques like scissor cutting, straightedge razor cutting, and the ability to create texture and taper. We focus on progressive techniques that give our graduates head starts and inspires them to champion an elevated approach for all barbers.”

While it is easy to speak of a commitment to excellence, the ARROJO Barbering Program takes action to ensure that their students can go to the top. “The programs include 20% more hours than is required by NY State because we go beyond the basics. The Barbering Program is 600 hours over 4.5 months. We could get more students through the doors if we did minimum hours, but it’s the extra time that sets our students up for success.”

Known to be more fashion-forward and creative than a typical barbering curriculum, and with an innate connection to the ARROJO brand name, it’s no surprise the school is attracting future barbers from across America. “Typically, our Barber (and Esthetics) Programs start in spring or fall,” added Nick. “But we’ve seen so much interest in and excitement for these programs, we decided on new summer start dates.”

Registration has begun for classes starting on August 14th. An additional benefit of the August start date is that for those who missed spring registration, or who’re eager to get to work, can become a licensed pro before the end of the year and cash in on the lucrative Holiday season.

If you’re interested in August 14 th start dates for Barbering or Esthetics at ARROJO Cosmetology School, email Vanessa@arrojonyc. com or call 212 242 7786 x 231 to begin your application and tour of the school campus in Soho, NYC. Applications can also be submitted online. Email andrew@arrojonyc.com

For more info about ARROJO Cosmetology School Barbering, Esthetics, or Cosmetology Programs.

JRL BARBER OF THE MONTH ANNOUNCED!

The newest JRL Barber of the Month has been announced! Drumroll please… it’s the one and only Kevin Jadiell Vazquez! Known as @maluubarber on Instagram, this fresh talent has 19 industry awards to his name, is a Rolda ambassador, and JRL team member. He hopes to work closely with the brand to refine his education skills and start blowing other talent out the water with his innovative approach to platform teaching.

The winner said: “This accolade puts me in the perfect spot for becoming a platform educator for JRL. Sharing knowledge with others is something I’ve always been quite good at – I have a desire to help people in my community through barbering, so becoming an educator is a natural move for me in my career.” Read our interview with the barbering star on page 92.

Maura M, Marketing Director JRL USA, told us why the Barber of the Month campaign has been so beneficial this year: “The JRL Barber of the Month campaign is a fantastic opportunity to recognize and reward new and talented

A-ROD JOINS BABYLISSPRO BARBER TEAM

barbers in the industry. It is an important campaign for the JRL company because it allows us to both highlight our commitment to growing the next generation of barbers and to promote the innovation of our brand. Furthermore, it is a great way to give new barbers the necessary exposure they need to reach their full potential.”

Chico Boom, Education Manager for JRL USA, said: “The JRL Barber of the Month campaign is an important article in BarberEVO for the JRL company as it helps to provide recognition and exposure to new talented barbers in the industry. It is a great way to showcase some of the best and brightest barbers and help them reach a wider audience. This campaign also serves to promote our tools and bring brand awareness to the company and helps to create a stronger sense of camaraderie within the barbering community. It is a great way to reward hard work and encourage the development of new skills and techniques that will surely take the barber culture to a new level.”

Welcome to a new era in barbering, where teamwork, organization, and artistic talent converge. BaBylissPRO are building their teams with the best barbers around and are ready to :“Champion this evolution, enhancing the industry for all barbers.”

A-ROD, otherwise known as @arod23pr on Instagram, has joined the BaBylissPRO Barber team. He will be cutting and educating alongside an impressive line-up of other barbers, including Sofie Pok @staygold31 and Carlos Estrella @los_cut_it.

A-ROD is founder of Arod LLC™, CMO and Co-Founder of L3VEL3™, and specializes in creating unique educational videos that are packed with personality. He teaches some of the most difficult cuts and styles with a laugh included.

A-ROD said: “I want to be in a place where I can innovate and really make a difference in the barbering industry and move it forward. So, joining forces with a visionary team, fueled by creativity, and dedicated to empowering barbership, I finally found my artistic home. Together, we weave dreams into reality and embrace the bond of a true family. Time to roll up our sleeves and make it happen. Let’s create magic as a unit – let’s get to work!”

Fellow BaBylissPRO Barber team member, Sofie Pok said: “This is a major win for our BaBylissPRO Barbers team! Welcome brother! I can’t wait to create with A-ROD.”

Herbin Delgado, who also works with BaBylissPRO said: “It’s a pleasure to have A-ROD join the team. Can’t wait to create some great memories… Let the movie begin!”

On his announcement post, BaBylissPRO Barber said: “We can’t wait – very excited for what’s to come!” Positivity all round!

This Master Barber and educator said his mission is to take the barbering experience to the next level one video at a time...

Keep an eye on socials for updates on events, releases, and top content from one of the best content-creators and barbers in the bizz. arod23pr.com and @AROD23pr on YouTube are your places to keep up with the best!

ROLDA INTERNATIONAL BARBER TOUR HITS MIAMI

The Rolda International Barber Tour 2023 aims to build on the significant achievements in the barber industry by combining interactive events and engaging activities to solidify Rolda’s global presence. This tour offers a unique opportunity for industry professionals to expand their knowledge through educational content, showcase their skills in competitions, and enjoy an exceptional tour experience that goes beyond the traditional barbershop setting. Following the success of the 2022 edition, Rolda’s goal is to surpass expectations and take the event to new heights.

Last year over 800 people attended the event and this year, Rolda expect an attendence of up to 1,500 people – not to be missed!

Host for the event is Chico Boom, published author, speaker, and Education Manager with JRL. At the International Barber Tour, you can expect:

• Education seminars

• Educator and Rolda Ambassador Meet & Greet Includes names like Leopoldo Infante (@ legodisgood), Angel Villegas (@angelraws), and Jorge Massas (don_cuts)

• Barber Battle Categories: Fade & Beard, Fast Fade, Student, and Frestyle

• Vendor marketplace

• Rolda Fashion Show

• Award ceremony

• Bar and food

Rolda’s Gianni Di Girolamo said: “The Rolda International Barber Tour 2023 has been a transformative journey aimed at elevating the barber industry through interactive events, educational content, and exciting barber battle competitions with Rolda participating in multiple international beauty and barbering events. With a captivating lineup of guest speakers, hands-on Rolda demos, and first-class education seminars,

the tour connects with new barbers and professionals, sharing the brand’s inspiring story. The highlight has been the ability to celebrate the artistry and skills within the barber community. The tour successfully solidifies Rolda’s global presence and leaves a lasting impact on the industry, promising an unforgettable experience for attendees.”

What value do barbers get from the tour?

Barbers attending the Rolda International Barber Tour 2023 in Miami are in for an incredible experience! They’ll get valuable insights and skills from engaging education seminars about industry trends and Rolda grooming products, perfect their craft by showcasing their talents in thrilling barber battles, and make meaningful connections with industry pros at education seminars and throughout the event. The event’s various activities will leave them with the most up-to-date industry, digital marketing, content creation trends and techniques, ensuring they leave with a new level of expertise in the dynamic world of barbering.

Barbers will be able to absorb information on various non industry-specific topics such as tips on running your shop, how barbering impacts life, working and earning more efficiently, and better connecting with your clients. It’s an opportunity no barber would want to miss!

The team warmly invite you to join them and become a part of this unforgettable experience. Miami, FL - Sunday October 22, 2023 doubletree by Hilton hotel Miami Airport & Convention Center.

WAHL PROFESSIONAL EXPANDS FADE IT FORWARD® SCHOLARSHIP PROGRAM

TO BARBER STUDENTS IN ST. LOUIS AND HOUSTON

THIS YEAR WAHL EXPANDED ITS ONE-OF-A-KIND PROGRAM TO HOUSTON, NOW PROVIDING BARBER SCHOOL STUDENTS IN FIVE UNDER-RESOURCED COMMUNITIES WITH HOLISTIC SUPPORT, INCLUDING BARBER COLLEGE SCHOLARSHIPS, LOCAL BARBER MENTORS, DEDICATED TUTORING TO PASS THEIR STATE LICENSING EXAMS AND MORE. WE SPOKE TO MICHAEL JOHNSON, ONE OF THE LUCKY STUDENTS TO RECEIVE THE SCHOLARSHIP THIS YEAR.

Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers, and shavers, recently held celebratory events in St. Louis and Houston, bringing together barber professionals, local leaders, and aspiring barbers. The purpose of these gatherings was to commemorate the awarding of Wahl’s Fade It Forward® scholarships to new barber students.

The Wahl Fade It Forward® program is renowned as the most extensive philanthropic initiative in the barber industry. Its primary goal is to alleviate the financial burdens that hinder barber students from achieving their dreams of becoming professional barbers. Since its launch in 2018, The Wahl Fade It Forward® program has granted nearly $500,000 in scholarships and support to more than 30 barber students in Chicago, St. Louis, Cleveland, San Diego, and Houston.

This year marked the expansion of the Wahl Fade It Forward® program to Houston for the first time. Wahl Professional collaborated with Franklin Institute to award a scholarship to Jeremy Adams and joined forces with Texas Barber College to provide scholarships to Warren Duckworth and Ronald Shepherd. In St. Louis, Wahl Professional partnered with St. Charles Barber College to award Michael Johnson a Wahl Fade It Forward® scholarship. These new students are expected to complete their mentorship and graduate from barber college later this year.

We spoke to Michael about how the Wahl Fade It Forward® program has changed his life. Michael was drawn to barbering because of his love for people. He said: “I just love talking to people and building relationships, and I found barbering was the perfect fit for me.”

But achieving this dream was no easy feat for Michael. He explained: “I was working 60 hours a week and two jobs to save up for school, but it wasn’t enough. That’s where the scholarship came into play. I figured I might as well try for it, and I got it. It was like a dream come true.”

Julie Gustafson, Senior Manager of Global Marketing at Wahl Professional said: “Since 2018, Wahl Clipper Company has helped Michael, and nearly 30 other students, through our Fade It Forward® program. By eliminating the financial burden of tuition, and pairing scholarship recipients with barber mentors, we’re helping the next generation of professionals get a solid, debtfree start within the profession they love.”

Michael said: “I think the mentorship part of the scholarship is just as important because it shows you what it’s like to be a licensed barber.

And you get to work one-on-one with a barber, to see how the typical day in the shop works, and how to run a shop, which you just can’t beat.”

Beyond providing scholarships for barber school, the Wahl Fade It Forward® program offers personalized tutoring to help students pass their state licensing exams. It also connects them with social services if needed. Additionally, the program offers one-on-one mentorships with local professional barbers, who are also community role models, to help students understand how to navigate the business world as a professional.

Leo D. Price, Sr., owner of St. Charles Barber College said: “The Wahl Fade It Forward Scholarship Program provides a very unique opportunity for students who are serious and passionate about the professional barber industry. It gives students the opportunity to build a strong foundation toward becoming a licensed barber – not just skill wise –but more importantly, how to deal with people.”

Finally, I asked Michael what goals he has for his career in barbering. He said: “I hope to continue to build a relationship with Wahl Professional and many other people throughout my career. I also want to be financially free and be able to take care of my family and friends. I want to make a positive difference in my community and become a trustworthy barber in my area. I will try to help any young and upcoming barbers in my community and in the Fade It Forward program, just like the Wahl community has done for me.”

As the program continues to expand its reach, Wahl Professional remains committed to making a lasting impact and fostering a brighter future for the next generation of barbers. More information can be found at wahlpro.com/fade-it-forward

Photography // Wahl Professional

“I WANT TO MAKE A POSITIVE DIFFERENCE IN MY COMMUNITY AND BECOME A TRUSTWORTHY BARBER IN MY AREA. I WILL TRY TO HELP ANY YOUNG AND UPCOMING BARBERS IN MY COMMUNITY AND IN THE FADE IT FORWARD PROGRAM, JUST LIKE THE WAHL COMMUNITY HAS DONE FOR ME.”

– MICHAEL

WAHL EDUCATION- ANYWHERE, ANYTIME

Despite existing for more than 104 years as an iconic and globally respected brand for barbering and hairdressing, Wahl continues to adapt, evolve, and progress for the benefit of the industry.

Education is a crucial part of Wahl Professional’s brand identity, having opened The Wahl Barber Academy, offered the Wahl Fade It Forward® scholarship program, and held countless live events. However, in this increasingly on-demand and globalized world, Wahl felt it was time to create a platform of education that could be accessed by professionals anytime, anywhere.

We caught up with Stephanie Polansky, Wahl’s Director of Global Education, and Garrett McGuire, Wahl’s Global Brand Director, to talk about the newly launched Learning Management System (LMS).

Stephanie explained: “Wahl Professional tools are available in over 170 countries, but we noticed that each market had its own separate website, with its own separate content. So, we thought, what if we made a platform that was accessible to professionals globally? A single place where they could not only access their region-specific information but education from global Wahl educators, too?

“At Wahl, we know how important inperson education is, and we are certainly not intending to replace that with this platform. Instead, our goal is to create accessible education for everyone as a supplement and resource to our customers everywhere.”

If you are new to barbering, selecting and investing in the right clipper can be a daunting task. Why are there so many? What are the differences? Which one is right for me? These are all questions you may ask yourself. Stephanie explained: “This is another reason the LMS is an important tool, as it offers a wide variety of ondemand videos of each of the Wahl Professional tools in action, with explanations from each educator for why and how they are using that specific tool. This way, customers can understand the details and differences of the tools before they make their purchase, so they can be confident they have made the right choice for them.”

Garrett added: “Education is a core value for Wahl Professional. It’s not just about the products we sell; it’s about showing professionals what they can do with the product and how it can help them take their career that next step further. With the LMS, we hope it will help introduce the next

generation of professionals to Wahl and provide them with everything they need to be successful.”

There is a lot to be accessed from the homepage of the LMS while all being very user-friendly and accessible. Professionals can access on-demand content from Wahl’s vast library of educational videos for barbers and stylists of all skill levels. The platform will also feature monthly ‘Lives,’ where instructors from all over the world will offer

demonstrations to the global audience. The platform will also be a place where professionals can access information such as details about in-person global events and sign-up information, as well as details about Wahl and its list of Global Educators.

If professionals want to attend a Wahl course, such as the Future Maker Classes but don’t have the ability to travel to attend in person, they can also pay to experience these classes through the platform as ‘Premium Content.’

As barbers and stylists make their way through the courses on the platform, they can track and celebrate their progress by receiving badges. With one course watched, they receive a bronze badge; with three watched, they receive a silver badge; with five courses, they receive gold; and after 10, viewers receive a platinum badge.

Stephanie said: “The ‘gamification’ and badge system is great because it is something that professionals can share on their social media to show their clientele that they are continually investing in education and keeping their skills sharp.”

For Stephanie, making the platform userfriendly and intuitive was important. She said: “When you are a busy barber, and you get a 10-minute break, you might want to spend that time watching a segment of one of the educational videos. But there is nothing more frustrating than every time you go back to that video, it restarts at the beginning. When building this website, we thought of all of these little details, like making it easy to go back to your ‘in-progress’ videos or mark videos you want to watch in the future.”

The LMS platform will only continue to adapt and grow from here. Stephanie said: “We intend to keep a close eye on the user experience of the LMS and pull data about what content is the most popular and what people are loving, so we can continue to offer professionals the content and education they want.”

Check it out at education.wahlglobal.com

Garrett concluded: “The LMS is intended to be a hub of connection. It is just another example of Wahl bringing people together from around the world to share common interests, while moving the industry forward. That is Wahl’s goal in the industry; to create a common ground where professionals can come together, share techniques, share their love for their craft, and gain the best education and the best quality tools.”

AS A GLOBALLY RENOWNED BRAND WITH PROUD EDUCATORS AND A LOYAL CLIENTELE AROUND THE WORLD, WAHL PROFESSIONAL HAS MADE THE NEXT STEP IN THEIR EVOLUTION BY CREATING AN ONDEMAND EDUCATION PLATFORM. THE BRAND HOPES TO BRING THE GLOBAL PROFESSIONAL BARBERING AND STYLING COMMUNITY TOGETHER TO SHARE KNOWLEDGE, TIPS, AND INFORMATION TO HELP ELEVATE THE INDUSTRY.

“THE LMS IS INTENDED TO BE A HUB OF CONNECTION. IT IS JUST ANOTHER EXAMPLE OF WAHL BRINGING PEOPLE TOGETHER FROM AROUND THE WORLD TO SHARE COMMON INTERESTS, WHILE MOVING THE INDUSTRY FORWARD.”

BARBERING FOR THE BET AWARDS

BY KENNY DUNCAN

THERE ARE FEW PLACES THAT OUR COLUMNIST KENNY DUNCAN HASN’T BEEN WITH HIS ANDIS CLIPPERS. FROM FILM SETS TO BALL GAMES, EDITORIAL SHOOTS TO AWARD CEREMONIES. MOST RECENTLY, KENNY WAS BEHIND THE SCENES AT THE 2023 BET AWARDS, SUPPORTING SINGING GROUP, WANMOR. AS ALWAYS, KENNY HAS GIVEN US AN EXCLUSIVE BEHIND THE SCENES GLIMPSE OF THE GLORY.

WanMor, a singing group of four brothers that specialize in performing songs with four-part harmony were nominated for the 2023 BET Awards Best Group. Being nominated means that they have earned recognition by the BET Voting Academy and that millions of people will now find out about them, if they haven’t already. The academy is made up of entertainment professionals from various backgrounds. The nominees for this category were Drake and 21 Savage, City Girls, Dvsn, FLO, Maverick City Music and Kirk Franklin, Quavo and Takeoff,

and Wanmor. I have been grooming the boys of WanMor for several years now, and I’ve never seen them this excited about anything before. I flew from Philadelphia to Los Angeles to make sure their haircuts were fresh for their big moment, and I got a chance to get insight from each member regarding the BET Awards.

Big Boy, the oldest member of the group shared with me: “It’s an honor to go from watching others have a chance to win an award, to now actually having our own chance to win an award on the same show!” He also shared

that he was looking forward to meeting his favorite rapper, Busta Rhymes! WanMor got a chance to be introduced to Busta on the same night that he was honored with the Lifetime Achievement Award. Busta’s acceptance speech was highlighted by him sharing how he pioneered the “feature” by being the earliest rapper making cameo appearances on other artists songs that weren’t as popular as him. He then went on to say that the older artists need to help the younger artists grow. It left us all wondering if there will be a WanMor song that features Busta Rhymes coming in the near future.

All four boys have curly, textured hair featuring their natural curl pattern. My job was to provide them each with taper fades, sharp line ups, then to style their hair to define their curl pattern and add shine. I know I can always rely on the AA’s to help me create their looks, Andis x American Crew. My tool case includes my cordless Andis Master, ReVITE , GTX EXO & Bespoke trimmer My case also includes several American Crew styling pucks, but for these clients, my go to puck is always AC’s Whip

Their looks are influenced by the popular curly ‘fro that many pro athletes wear. There are two defining factors to the look of their hair, which are clean outlines, and defined curl patterns. When I combine my AC pucks and my Andis trimmers, I always end up with happy clients who feel confident to go on stage and be their best.

“I KNOW I CAN ALWAYS RELY ON THE AA’S TO HELP ME CREATE THEIR LOOKS, ANDIS X AMERICAN CREW. MY TOOL CASE INCLUDES MY CORDLESS ANDIS MASTER , REVITE , GTX EXO & BESPOKE TRIMMER .”

WAHL PROFESSIONAL° INTRODUCES 5 STAR CORDLESS BARBER COMBOTM

Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers and shavers, has unveiled its highly anticipated 5 Star Cordless Barber Combo™. This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package. With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.

The 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel. Featuring cuttingedge titanium and DLC coatings, this

new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, fullsize clipper motor to cut through all hair textures and densities in just one pass.

Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity.

Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.

COLORDESIGN HAIR COLOR ANNOUNCES ERIC ALT AS NEW BRAND AMBASSADOR

ColorDesign, the high-performance Italian-made professional hair color brand, is delighted to announce celebrity hair colorist Eric Alt as their new brand ambassador.

With an impressive career spanning over 30 years, Eric Alt has become widely recognized for his hair color mastery, which has attracted a clientele of renowned personalities including celebrities, models, and influencers such as Sarah Jessica Parker, Julianne Moore, Ricky Martin, and the stars of Bravo’s Real Housewives franchise.

In his role as brand ambassador for ColorDesign, Eric will showcase the brand’s core values – quality, innovation, and

Eric said: “I am deeply honored and thrilled to become an integral part of the ColorDesign family. Since I began using ColorDesign, I have witnessed firsthand their ability to deliver vibrant, long-lasting color while simultaneously preserving the hair’s health and imparting a remarkable shine. ColorDesign transcends being a mere hair color brand; it embodies a lifestyle that passionately celebrates beauty, creativity, and luxury for aspiring and experienced hair colorists.”

Denise Shedrick, Vice President Sales for ColorDesign, said: “We are absolutely thrilled to welcome

ANDIS CENTENNIAL BESPOKE TRIMMER

Newly launched with revolutionary induction charging and next level design, with futuristic ergonomic shape, sleek lines and modern, metallic color palette. With a unique charging tech, the beSPOKE has a high speed rotary motor and lithium-ion battery for 1.5 hours of cordless freedom.

$250.00 // andis.com

CAPTAIN FAWCETT EXPEDITION RESERVE SHAMPOO

An elegant gentleman’s conditioning shampoo inspired by the many aromatic oils Captain Fawcett collected upon his voyages around the globe, subtly scented with musky patchouli, warm cedar and infused with precious wood notes.

ACUT ABOVE

LAYRITE DELUXE CEMENT CLAY

DON JUAN HAIR STYLING GEL

Don Juan Styling Gel provides a lasting strong hold and control to difficult hair. The non-flaking formula contains coconut oil, shea and papaya extracts, and vitamin E to aide in conditioning and maintaining luxurious healthy looking hair.

16 oz $16.99 // donjuanpomade.com

WAHL 5 STAR CORDLESS LEGEND® AND HERO®

- Soft line fading and seamless blends allows for longer blend range

- Extremely close trimming creating crisp, clean lines reach tight area with ease and accurac. Great for facial hair detailing and design.”

18:21 MAN MADE SWEET TOBACCO ELIXIR 13

THE BARBER VEST AND JACKET

Barber Strong’s Barber Vests and Jackets are ideal for busy days in the shop. Featuring NanoShield™ material for hair repellency, mesh side panels for breathability, and a lightweight moisture wicking design for optimal comfort and mobility, these pieces have got you covered all day, every day.

$50.00 // barber-strong.com

JRL PROFESSIONAL ONYX CLIPPER

Features patented Reset IQ Technology, which expands the tool’s battery life. The patented Cool Blade Technology Blades allow the tool to stay ultra-cool & sharp. And the iconic JRL Fade Precision Blade elevates the tool to help you give clients the freshest fades.

jrlusa.com

Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesn’t dry, never flakes. Reworkable (no water required). Signature mild cream soda scent.

4.25oz $27.00 / 1.5oz $14.00 // layrite.com

COCCO DIGITAL GAP ™ AMBASSADOR DLC TRIMMER BLADE

DLC Trimmer Blades offer micro-calibrated Digital Gap™ technology for close trimming. This blade is precisely calibrated to stay sharper longer and have a longer life. The DLC blade allows for unparalleled performance in comfort and reliability.

$75.00// coccohairpro.com

Level up your hair game with our new Elixir 13. This leaveon hair and scalp treatment is for fine and thinning hair. Enriched with ingredients that help strengthen and style the hair. It protects and repairs the hair follicle and stimulates follicle cell metabolism.

$36.00 // 1821manmade.com

BABYLISSPRO UV FOIL SHAVER

With new UV-disinfecting lid, offset double-foil system with dual countercutting blades and 10,000 rpm high speed motor. The high capacity lithiumion batter has more than 5.5 hours runtime.

$149.99 // babylisspro.com

NEW UV-DISINFECTING METAL FOIL SHAVERS

UV cycle kills 99% of bacteria* on the foils once the cap is placed on the unit.

Offset Double-Foil System

• Hypoallergenic Black Titanium Foils

• Dual Counter-Cutting Blades

NEW 10,000 RPM High-Speed Motor

NEW UV-Disinfecting Lid (Patent Pending)

• Kills 99.9% of Bacteria*

• UV Light Indicator

• Auto Shutoff

NEW Sleek Metal Housing with Ergonomic Grip

NEW Standard and USB-C Charging Ports

Storage Pouch Included

NEW High-Capacity Lithium-Ion Battery with Over 5.5-Hour Runtime ,

* Based on third-party test report for efficacy on E. coli, Staphylococcus aureus and Pseudomonas aeruginosa when used in accordance with DIRECTIONS FOR USE in the package.

Available as a Singleand Double-Foil Shaver

OUR FIRST EVER 'ON THE ROAD' EVENT WAS A ROARING SUCCESS. TWO OF BRITAIN'S FINEST BARBERS TOOK TO THE STAGE IN LIVERPOOL, UK PRESENTING MASTERCLASSES FOR A SOLD-OUT ROOM OF HAIR PROFESSIONALS. THIS IS WHAT WENT DOWN...

EVO On The Road went OFF! Our debut LIVE event, powered by BaByliss PRO UK was a sellout success! We couldn’t have done it without the immense support from BaByliss PRO UK. Our educators Pete Cranfield and Tariq Howes brought their A-games with bite-sized advanced education demonstrations. They both gave deep and meaningful contributions to our career focused Q&A session as well.

Pete said: “This event couldn’t have gone better. The love I felt in the room was incredible.”

Pete is a freelance barber for some of the biggest names in British football (or should we say soccer?!). He’s known for his incredible closecut work using fading expertise and creativity that allows him to work freely on longer styles, proving that modern barbers can enhance their

LIVERPOOL, UK

male haircutting game by learning hairdressing skills. “I’m not sure how the BarberEVO guys did it, but they pulled off the perfect evening and to be a part of it was truly humbling. I’d love to see it grow as a staple event, not just in the UK, but North America, too.”

Tariq is one of the UK’s most celebrated session stylists and has done commercial work with brands like Zara, and on-location for TV shows like Love Island. He was our second BaByliss PRO UK educator: “An intimate setting built for networking and skill, focusing on how we can help each other as a community not just about being on stage showboating. It was about giving people insight to different techniques. Being part of the very first one was a massive privilege, and

“TREMENDOUS SHOW. FIRST CLASS. WE ENJOYED IT ALL THE WAY THROUGH, AND LEARNED A LOT OF GREAT TECHNIQUES. A LOT OF GREAT TALENT ON STAGE ”

- ROBERT RIX Co-Owner of The Company of Master Barbers, Southport, UK

Location //

Scale, Liverpool, UK.

Photography // Liam Oakes

Paul Taylor Clinch, is the owner of Blacksails Barbershop and an educator for many UK brands. He said: “Finally! An event by barbers for barbers. A fantastic collaboration with some of the biggest BaByliss PRO UK artists and the biggest barber mag!” Barber and videography sensation, Danny Robinson said: “It was a fantastic event. I am very grateful to have been part of it. Tariq is a close friend of mine, so it was great to support him and be part of the team. Pete was absolutely fantastic in his hometown. The haircuts we phenomenal too. Looking forward to future events from EVO!” Watch this space for more unique EVO events and trade show activations.

FOLLOW US FOR UPDATES:

Instagram @barberevo

Facebook @BarberEvo

YouTube @evoenterprises barberevo.com

“ THIS INTIMATE SETTING ALLOWED FOR NETWORKING AND SHARING OF REAL SKILLS, FOCUSING ON HOW WE CAN HELP EACH OTHER AS A COMMUNITY NOT JUST ABOUT BEING ON STAGE AND SHOWBOATING.”

- Tariq Howes

BaByliss PRO UK Ambassador, Booksy UK Ambassador, Owner of Avenue Male Grooming

TAKES OVER

CT BARBER EXPO IS THE ORIGINAL HOME OF THE GLOBAL BARBERING COMMUNITY. FROM BOOTHS, VENDORS, AND COMPETITIONS TO EDUCATION, SEMINARS, AND THE ICONIC BARBER GRAMMYS... THE MOHEGAN SUN CASINO HOUSED A WEEKEND TO REMEMBER. THIS IS THE BEST OF OUR INTERVIEWS FROM DOWN AT THE BARBEREVO BOOTH.

David Marulanda works with Cocco Hair Pro and Elegance, is the official barber for U.S. Soccer MNT, and Ankhkasta Natural Healing Inc's Director of Conversation. He dropped by to chat about his top tools. His favorite? "It's got to be the Digital Gap™ Ambassador DLC Trimmer Blade by Cocco Hair Pro. Simple. You don't even need a blade for that, honestly. This all-new core technology makes this blade the absolute best! Digital Gap™ is a proprietary technology from Cocco Hair Pro that improves and replaces the existing zero gap technology."

Las Vegas-based Elliot Chester has been in the industry for over 20 years, so it’s safe to say that barbering is ingrained in his way of life – he barely remembers a time when he didn’t have a pair of clippers! He took his place in the BarberEVO hotseat to tell us about his go-to foil: "I bought the Andis ProFoil® Lithium Titanium Foil Shaver at another event and I freakin' love it, man. It's butter smooth and executes great work every time."

The one and only Byrd Mena is Global Creative Consultant at Wahl Professional. With a huge grin on his face, he told us which clipper has

Photography // Gost Media

lasted him the longest: "My Wahl Senior Clipper from when I was cutting hair at 13 years old! They still turn on, they're still powerful – they're perfect. I hear that sound and it just takes me back to the good days," he laughed.

Co-Founder of Salt Lake City Beauty and Barber Expo, Mike Canales, dropped by to tell us his go-to tool for beard work: "It's got to be my Wahl Professional 5 Star Cordless Senior Clipper It's just a solid clipper, with good battery life. It cuts well right out of the box. Then I fine-tune the cut with my Wahl Professional Detailer Trimmer. I don't work for Wahl or anything," he promised. "But those are my go-tos!"

Tyler Kelber the other Co-Founer of Salt Lake City Barber Expo, gave us the lowdown on which tools and accessories you need to get the best out of your clippers. "The casing. If you travel a lot, you need a good case for your tools. Your luggage isn't treated with care, so you need to protect the tool well. I recommend a by.appt.only. backpack."

Victorino Stylo, Stylecraft & Gamma+ Global Educator, took a tool out of our lucky dip tool box: the SC & Gamma+ Stylecraft Wireless Prodigy Foil Shaver. Here's what he had to say about this topclass tool: "This is the OG for brand new barbers. Then, you upgrade to the StyleCraft Rebel Foil Shaver for more inticate, experienced work."

Another big name that visited us was the one and only Hayden Cassidy (turn to page 40 for our Cover interview with the barbering star!). The Andis Global Educator told us about the one barber tool she cannot live without. Of course, the best of the best for her comes from Andis: "The Andis Pro Foil Shaver. It's all about the details, which are what define a good haircut from a great haircut. The Pro Foil Shaver allows you to take the hair right down to the skin, cleaning up the beard... it's just one of those finishing tools that you can really see a difference when you use it and when you don't. It's also one of the biggest money-makers in the barbershop because clients get addicted to that crisp cut you can give them with that tool, and the feeling of freshness they get when they leave the shop. It's tools like this that let you charge premium prices for your services."

Special thanks to Williamsport Bowman Barber Supply for supplying these great questions! And of course to our partners for booth set-up, Collins and Barber Strong, who supplied our media zone barber chairs and backdrop of capes, barber vests, and polo shirts respectively.

“ THE ANDIS PRO FOIL SHAVER IS A BIG MONEY-MAKER IN THE BARBERSHOP BECAUSE CLIENTS GET ADDICTED TO THAT CRISP CUT AND

BARBER STRONG BELIEVES

KEEPING IT BARBER

STRONG

The Premiere Orlando tradeshow this year gave barbers the opportunity to strengthen their skills with a variety of educational classes, exhibiting brands, hands-on workshops, and competitions – plus, an exclusive BARBER STAGE. This was an incredible opportunity for barbers to grow their personal brand and gain valuable knowledge.

Barber Strong stood, well, strong on the exhibitor’s floor with their Barber Strong Stage, showcasing the very best apparel and cutting skills in the game, from barber jackets to capes, with some of their best barbers hitting the education stages. Including Jovanni Rosado (@jrthebarberx_), the iconic Steven Rivera (@canesbarber), the masterful C the Barber (@cycStylz), and NFL barber Sway Styles (@swaystylez_). Master barbers Wes Lane (@wesslanehaircuts) and Ace Barber (@acebarber_) held some top-quality demos too.

We personally want to say a massive THANK YOU to the Barber Strong team for helping us bring together the EVO booth and media zone this year. We had a top-level collection of their best capes and apparel behind us in our interview zone.

Support from this performance-focused brand showed that we’re legit and are as committed to creating quality content as Barber Strong are committed to designing the best capes in the game. They also made the booth look sick as hell too. We showed some of the Barber Strong capes, polo shirts, and barber jackets and vests to our friend

DG Cuts (@dgcuts) on camera. She’s an artist with STMNT and BaBylissPRO and told us what she thinks of the Barber Strong Barber Jacket and Barber Strong Shield Collection Cape. The cape: “I love the length, the light weight, and the elasticated neck. Capes can be super heavy and feel like blankets on my clients, so this is refreshing. The hair repellent technology is perfect because I hate hair sticking to everything – it’s messy and unhygienic. So these are a dream come true,” she laughed.

The jacket: “I like how there’s pockets on the bottom and I think the collar is cool. I like the longer length – super comfy. The design is just cool. Sometimes barbers will keep combs etc in their pockets as they work, which gets hair in their clothes. Any barber jacket I bought just gets gross. However, this zip I see on the bottom of the Barber Strong Barber Jacket allows you to easily remove hair that comes off of combs when you put them in your pockets as you work – that’s real innovation.”

Trevor Moots (@tailorfade) told us what he thinks of Barber Strong's The Barber Vest: "The difficulty as barbers is that we want to look good, but we do get covered in hair. Half the time, I don't want to wear my nice clothes, but with The Barber Vest and the The Barber Polo too, I can still look good and protect me from the mess. So, I'm still able to wear my nicer stuff every day, feeling good, performing well, protecting my clothes, and still be comfortable." Find Barber Strong on Instagram @barberstrong or visit barberstrong.com

“PREMIERE ORLANDO WAS A WEEKEND FULL OF THE BEST GEAR, CUTS, AND BARBERS IN THE GAME! WE WANT TO THANK OUR BARBER STRONG FAMILY FOR SHOWING UP AND MAKING IT THE BEST YET.”

BARBERING IS AN ART, A SPORT, AND A CULTURE. THEY CRAFT PERFORMANCE BARBER APPAREL TO OPTIMIZE THE BARBER’S EXECUTION. THIS IS HOW THINGS WENT FOR THEM ON THE BARBER STRONG STAGE AT PREMIERE ORLANDO.

Photography // Gost Media

NEW AGE OF EVENTS

AWARD-WINNING BARBER, EDUCATOR, AND NORTH AMERICAN HAIRSTYLING AWARDS (NAHA) JUDGE KENNETH WASHBURN TOLD US WHY MERGING BARBERING AND HAIRDRESSING TOGETHER WILL REVOLUTIONIZE THE INDUSTRY. REPRESENTING THE INCREDIBLE TALENTS FROM BOTH SECTORS IN PRESTIGIOUS COMPETITIONS LIKE NAHA IS AN INCREDIBLE PLACE TO START.

Photography // Donavan Duelas / Pro Beauty Association

Kenneth has been in the hair industry for over 30 Years. He worked in two salons during his first few years as a cosmetologist. During the next 20 years as an educator for Pivot Point International at many levels, from Academy Educator to International Educator. This award-winning barber has been focused on the men’s side of the business for 20 years. However, six years ago, he finally became a licensed barber and educator. Just before Pivot Point Academy launched its barber program, which Kenneth told us he had the “pleasure of creating”. We asked Kenneth how he felt when the North American Hairstyling Awards (NAHA) announced the specific barbering category. He replied: “The hair industry is finally open to incorporating barbering as a part of the whole package in North America. Barbering is on an upswing across the globe, and we have finally caught up with the rest of the world!”

Why does he think it is important for barbers to get involved with this side of the industry and challenge themselves to enter things like NAHA?

“20 years ago, 20 years ago, I picked up an industry magazine and saw an announcement for North American Hairstyling Awards (NAHA). The pictures of the work from the previous year were amazing. What an amazing platform to highlight your work.

“Entering NAHA would give barbers a different outlet to express their creativity. The detail that goes into creating a collection of three photos of their work that must have a connection or tell a story differs from the usual barber battles that most barbers do. So, you are looking at the hair and clothing, lighting, background, angle of the shot, the make-up, and hair color.

“That said, I am not tiring of saying barber battles are easy. Going up against some of the greats that have won 100 or more trophies across the US in different regional competitions is by no means easy!”

Time for some insight from the NAHA judge himself! What things does Kenneth look for when judging the barbering category? “NAHA is a photo collection competition, which means you need at least three photos in your collection. Firstly, I look for the continuity of the photos in the collection. By that, I mean are they flowing from one to another harmoniously such as similar patterns or arrangements of color, texture, and movement. Next, the originality or innovation of the collection – something that I may have seen somewhere else or is it something highly creative. Talent and mastery of technical skills is the final major one. How clean is the work? Are there any pieces out of place? How precise is it?”

What are the long-term benefits for honing skills in haircutting as well as classic barbering

techniques? “They would hone their skills with photo work and color,” Kenneth explained. “It could expand their creativity because now you can see what you created in a photo and make any changes, then take another one. If you were at a barber battle, once you are done, you are done. There are no changes. Another thing is you have those photos so you can enter more than one competition. If you are a finalist or a competition winner, you will be highlighted on social media and posable in different magazines.”

There are wider benefits for the barber community, too: “It will help to elevate the barbering community more by seeing some of their local barbers on a larger stage, bringing more attention to their community, just like the NBA or NFL player. It would also inspire new young barbers in the industry.”

HOW TO WIN BIG AT NAHA

“Here is the cool thing about photo competitions that people do not think of if you do not win no one will know unless you tell them. It is like jumping in the pool. You do it. You may surprise yourself.

“First, just go for it because you will not know till you try. Next, look for good photogenic models. Then create a team of people that can help you like a photographer, clothing styles, and a make-up artist. Remember, not all of them must be professional. You may know someone good at make-up and would be open to help. Have fun! No matter if you win or lose, you still have these cool photos you can share.”

UK ANDIS® BATTLE ROYALE WINNERS

AT THE UK BARBER CONNECT 10TH ANNIVERSARY EXPO, ANDIS CLIPPER COMPANY HELD A LEGENDARY COMPETITION CALLED THE BATTLE ROYALE. THREE BARBERS HAVE BEEN AWARDED WITH THE COVETED TITLES, CREATIVE FADE, FASTEST FREESTYLE, AND STUDENT.

A world-leading manufacturer of barbering, styling and grooming tools, Andis remains at the forefront of innovation and education and was the main sponsor of Barber Connect, which took place at the International Centre, Telford on June 11-12. This year Andis debuted the Battle Royale – a new barbering competition format designed to celebrate originality, technical precision and creativity.

With three categories; ANDIS Creative Freestyle Barbering, ANDIS Fastest Fade and ANDIS Student Barbering, the competitions brought together the most talented barbers from around the world to showcase their skills and creativity and compete against each other to win in their chosen category.

“Ultimately, Battle Royale was an exciting and dynamic event that celebrates the artistry and skill of barbers,” says Andis International Artistic Team Lead, Kevin Luchmun. “It provided a platform for barbers to showcase their talents, connect with other professionals in the industry, and push themselves to reach new heights of creativity and

excellence. We were so excited about presenting this competition on our impressive stage at Barber Connect.”

The competition was judged by a panel of leading industry experts, including Andis International Artistic Team Lead Kevin Luchmun, Andis UK Education Team Lead Baldy and Andis International Platform Artist Hayden Cassidy. Each contestant’s work was closely evaluated based on criteria such as technique, style, and overall presentation.

Joined by judges, Joseph Goss from Rum Barber, Andis Educator Sid Sottung and Bonds Barbershop owner and educator Mike Taylor, the winners received a range of prizes, including Andis tools, a cash prize and the opportunity to be featured on Andis Social Media channels. The competition is a highly respected and soughtafter accolade and winning is considered a significant achievement in the industry.

All contestants received an Andis tool assortment valued at £500, just for competing.

Congratulations everyone! We can’t wait for the next BATTLE ROYALE

To keep up with Andis® Company, follow us on Instagram, TikTok and Facebook.

CREATIVE FREESTYLE

First Place: @Danez_Barber

Prize: £500, Andis beSPOKE Trimmer, post on Andis Instagram

Second Place: @iam_bladecutbarber

Prize: Black reVITE Clipper and taper blade, plus a post on Andis Instagram

Third Place: @witchfades

Prize: Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

FASTEST FADE

First Prize: @designercutzz

Prize: £500, Andis beSPOKE Trimmer, post on Andis Instagram

Second Prize: Louis Turner

Prize: Black reVITE Clipper and taper blade, plus a post on Andis Instagram

Third Prize: @masclutterbuck_jarreds

Prize: Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

STUDENT

First Prize: @jaiden_mccarthy

Prize: £250, beSPOKE Trimmer, plus a post on Andis Instagram

Second Prize: @alfie_thornton_

Black reVITE Clipper and taper blade, plus a post on Andis Instagram

Third Prize: Bradley Hemmings Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

STARS OF THE GENERATION

We’ve had hundreds of talented barbers grace the pages of EVO, and every month we are blown away by the talent of the pros who form the beating heart of this industry, whether they’re working behind the chair, styling on photoshoots, or presenting onstage. Between them, Brandi, Hayden, and Taylor have traveled across multiple continents educating and cutting as major faces in the barber revolution.

These three huge names each boast an iconic style and innovative approach to modern barbering that sets them apart from the rest. Hayden, Brandi and Taylor prove that together we are stronger, and how powerful having a strong support network is in this industry.

WE SPOKE TO THREE OF THE BIGGEST NAMES IN BARBERING TO FIND OUT WHAT IT TAKES TO BE AT THE TOP OF YOUR GAME IN 2023. PLEASE WELCOME OUR COVER STARS, HAYDEN CASSIDY, BRANDI LASHAY, AND TAYLOR LEVEN

Irish-born and London-based Hayden is a multi-award-winning barber with many accolades under her belt, including Barbercon’s Female Barber of the Year. She’s owner of UNIT8 by Hayden Cassidy in East London, an Ambassador for Andis and works closely with SQUIRE, the barbershop management platform.

Brandi is a multi-talented force to be reckoned with, not only an expert in barbering and educating, but also as a writer and artist. She makes magic with BaBylissPRO and Booksy, and is owner of The Barber Doll House in Atlanta, GA.

Photography // Kat Fernandez

BUT PERSONALLY, I FEEL LIKE THE WHOLE INDUSTRY SHOULD STOP FOCUSING SO MUCH ON GENDER. WE REALLY SHOULD BE PAST THAT AS A SOCIETY.”

- HAYDEN

BarberEVO columnist, Taylor is a master platform educator with a passion for color. She’s owner of Headspace Barbershop in Chicago and works with Cocco Hair Pro to transform the way barbers use hairstyling tools, helping to bring the best tools in the business to every pro out there.

It has been a while since this power trio has been in the same room together. But at CT Barber Expo, the trio made time (at long last) to star in their own photoshoot. And we’re glad they did, because we got one hell of feature out of it!

The trio orchestrated a badass shoot amongst the pool tables and slot machines in Connecticut’s Mohegan Sun Casino. The building itself is a sight to behold, glamorized by bright lights, high stakes, and the opportunity to win big – much like the world of barbering… It was a no-brainer to stage their shoot in this iconic spot.

Hayden said: “I met Brandi and Taylor while working for a clipper company in the very early days and since then, we’ve all made sure we stay in constant contact. Our amazing photographer, Kat Fernandez, who co-owns Mobo in Boston, captured us like boss bitches (she’s a force to be reckoned with as well) in a male dominated atmosphere – really a reflection of how hard we have worked to pave our ways.”

From Brandi’s POV: “The inspiration came from the night itself! We were at Mohegan Sun Casino in Connecticut dressed for an evening to remember and to celebrate barber culture. My colleagues-turned-best-friends (who happen to be two badass barbers, with crazy drive and passion for our craft) are some of my very favorite people. Kat captured each of our personalities on steroids,” she laughed.

Taylor told us: “We wanted it to be an empowering photoshoot where we defy gender roles and break boundaries. We’re saying that we don’t care if this is a man’s industry or even a man’s world. We know what we’re capable of – and we’re taking over!”

Hayden agreed. She said: “We wanted this shoot to represent female empowerment. A lot of the time – in this industry in particular – you see women pinned against each other. But instead, we need to come together and build each other up! Since we met, we have stayed connected and supported one-another.

“WHEN I STARTED DOING HAIR, I COULDN’T FIND A SINGLE BARBERSHOP IN CHICAGO THAT WOULD HIRE ME. TODAY, I THINK THAT EVERYONE IS SO MUCH MORE RESPECTFUL AND ACCEPTING. WE’RE DEFINITELY MOVING IN THE RIGHT DIRECTION!”

It is so important to have high profile mentors within this industry and to find your tribe. And we certainly have found ours.”

When we spoke to the trio, they had some things to say about the journey toward eradicating gender-based stigma in barbering. Hayden began: “This is something that often comes up in conversation between us. I’ve pushed myself to be OK with the term ‘female barber’ and these two girls have helped me massively with that. I always felt like it was a negative term starting out. Both Brandi and Taylor have shown me the empowerment behind it. Every event, battle, and showcase I go to, I see more and more of a female presence. It’s incredible. Personally, I feel the whole industry should stop focusing on gender. We really should be past that as a society.” 

“EVERY EVENT, BATTLE AND SHOWCASE I GO TO AROUND THE WORLD I SEE MORE AND MORE OF A FEMALE PRESENCE, IT’S INCREDIBLE.

- TAYLOR

“CHANGE IS IN MOTION – AS IT SHOULD BE. BARBERS ARE NOT ONLY THERAPISTS, IMAGE CONSULTANTS, AND GROOMERS; WE ARE TREND SETTERS AND HAVE TO KNOW WHEN IT’S TIME TO SHIFT.

- BRANDI

Taylor: “When I started doing hair, I couldn’t find a single barbershop in Chicago that would hire me. Today, I think that everyone is so much more respectful and accepting. We’re definitely moving in the right direction!”

Brandi: “Change is in motion – as it should be. Barbers are not only therapists, image consultants, and groomers; we are trend setters and have to know when it’s time to shift. I remember when there used to be a man’s haircut price and a woman’s haircut price. Can you imagine?! I’m glad we shifted our thinking because now I’m doing fades and designs on women and I’m helping men with length and color. Art isn’t a gender… it’s a vibe and freedom of expression. Let’s keep the innovation going.”

What’s next for these legendary barbers?

Hayden: “I have Las Vegas in September and my big one this year is Tokyo with Mizutani in November for their 100th anniversary. It’s my first time in Japan so I’m super excited. I have some incredibly exciting things in the near future, but I’m bound to a contract so I can’t speak much.. what I will say, is it’s game changing!”

We asked Hayden how she manages her studio with traveling so much. “SQUIRE has given me the ultimate flexibility and freedom when traveling. I’m in complete control of my scheduling and communication with clients, even when I’m not in the shop. This lets me free up time for shows and push education and other avenues that I’m passionate about.”

What’s in store for Taylor? “I’ll be on stage at the Behind the Chair event with Victory Brand. Educating is my passion, whether it be training my apprentices, hosting education courses at my barbershop, or private one-on-one education.”

Brandi: “I’ll be in Dallas TX for BarberCon’s 20th anniversary. LV Barber Expo is in September, The BarberCon retreat in Palm Springs, and my own project will be the first look at my new book titled Milk & Steak, created for women who are fed up with the BS and are ready to take accountability over their lives." We're so stoked to write about what these three get up to. Until next time!

Follow the trio on Instagram @hayden_cassidy @theoriginalbarberdoll and @badgirltaytay_ •

TAYLOR’S TOOLKIT BRANDI’S TOOLKIT HAYDEN’S TOOLKIT

“I’ve completely stripped my tool kit down – and it feels good. The release of the new Andis reVITE, has made everything so much easier. Mine is black and grey! I have one with the taper blade and one with my fade blade too. I also love my GTX EXO and my reSURGE Foil Shaver. It’s been nice traveling lighter whilst knowing I have every tool to create a perfect trim. I cannot recommend the reVITE enough. To anybody who already tried it: I pair it with my Purple Magnetic Attachment Combs – this combo really makes changers your game!”

“The new FXONE Clipper and Trimmer by BaBylissPRO is on its way and to say I’m excited is an understatement! This baby is going to be a game changer and I can’t wait to get my hands on this sexy duo. I’ve currently got my hands on my Gold Snap FX Clipper and Trimmer Combo as my everyday go-tos. My Snaps are insane. They are zero gapped to perfection and give me the absolute cleanest line work for my designs. I love symmetry and BaByliss has me spoiled because your girl doesn’t

“The Cocco Pro BLDC Clippers are genuinely the best clippers I’ve ever used! They are as powerful as detachables and fade so softly. They have sped up my fade times tremendously and are the only clippers I use, from debulking to fading, wet to dry hair, and all different hair textures, these clippers do it all!

“The Cocco Pro BLDC Trimmers are amazing for detailing work too. They are powerful and sharp, but what sets them apart is their longevity. I’ve had them for months and they still cut like they’re fresh out of the box.”

YOU’LL NEVER GO BACK

Colors also available for Hyper Veloce Clippers

ICOn S

Of Wahl

WAHL PROFESSIONAL HAS SOME OF THE MOST ICONIC BARBERING CLIPPERS AND TRIMMERS IN THE WORLD. INSPIRED BY THE UNIQUE BUZZ AND HUM OF THESE INDUSTRY FAVORITES AND SOUNDSCAPES OF BARBERSHOPS AROUND THE WORLD, THE BRAND HAS CREATED ACTUAL SONGS TO CELEBRATE THE TOOLS AND PROS BEHIND THEM.

Did Wahl Professional just drop an EP?

We spoke to Garrett McGuire, Wahl Professional’s Global Brand Director, to talk a bit about the “Icons of Wahl” campaign. “Every barbershop and salon has a musical backdrop that sets the tone for their spaces, experiences, and clients. But that backdrop is more than just the radio playing in the

background; it’s the chatter, the laughter, and the distinct sound of Wahl Professional clippers.

“Every Wahl Pro clipper has its own distinct vibration, tone, and pitch. Factor in the variable speeds, swappable blades, along with a variety of cutting techniques, and you have a rich sonic palette of iconic sounds.

“So, Wahl Pro asked, ‘what if we turned those sounds into real songs as iconic as the clippers that inspired them, to celebrate the identities and diversity not only of each tool but of each barber in the industry, and how beautiful, fun, diverse, and inclusive this industry truly is.’

Photography // Wahl Professional

What makes Wahl Professional tools so iconic?

Garrett explained: “Like Wahl, many barbers dedicate their life and their purpose to barbering. Because of that shared passion for the industry, Pros love Wahl and it’s inspiring – I can’t count how many Wahl tools I’ve seen tattooed on people! That level of fandom speaks to the connection we’ve created through a history of solving real problems for Pros around the world.”

As Garrett mentioned, Wahl has been around for 104 years. He said: “There are not a lot of brands out there that have existed that long, nor have the quality and credentials behind them that have stood the test of time. Wahl tools have proven their value for professionals and that they will help pros to get the job done in the best way possible. There is an expectation of quality that is associated with Wahl tools and a consistency that makes barbers fully believe in every Wahl tool they purchase.”

Garrett continued: “So, when we came up with the Icons of Wahl campaign, we wanted to think of a way to celebrate and reintroduce Wahl’s mostloved tools and to have a little fun with it too.”

For this campaign, Wahl has selected five barber tools to be represented as ‘The Icons.’ Garrett explained: “We chose these five because they are globally recognized and admired tools that most barbers can identify immediately from their distinct look and unique sounds. This includes the Wahl Cordless Senior®, the Wahl Cordless Magic Clip®, the Wahl Super Taper®, the Wahl Cordless Legend®, and the Wahl Detailer® Li. “The world has shown us that they love these tools. It’s not us saying that these are iconic tools; it’s the members of the industry who have used and will keep using these tools throughout their careers, always going back to them. No matter how trends and the industry evolve, professionals always come back to the icons.”

And not only is the industry evolving, but these tools are evolving too. Since these tools were first

launched, they have evolved from being corded to cordless. Still to this day, both versions of the tools are still popular. But as we have entered a more cordless world, Wahl has adapted its tools, so they still have the quality and power professionals rely on, but with a more versatile and ergonomic cordless model.

Creating the Music

To carry out this campaign, Wahl matched some of the most iconic Wahl Educators to the iconic tool that best fits their style to then create a unique sound for each tool.

Garrett told us more: “We brought in educators who have been working with Wahl for many years. These are top educators in our industry, people who live and breathe barbering and styling, and they have become just as iconic as the tools they use on a daily basis. So, in this campaign, we wanted to celebrate each of them and their unique style and vibe just as much as the tools they use.”

Garrett shared a bit about the process of creating the songs: “We held two shoots in Chicago, both hosted at the Wahl Barber Academy. We brought the production crew in, along with a music producer, to capture the sounds of the clippers

in natural action. We had the educators cut in different styles, on different hair types, and with different techniques to capture the wide variety of tones, hums, and buzzes that the tools create.”

He continued: “Then the producer took all the sounds back to the studio to weave the unique sounds of the tools into songs. Each song was inspired by the sound of the tool, leading to a mix of genres and global sounds.”

With the Wahl Senior®, they worked with Rick Morin to produce an ‘80s Rock song called ‘Rock the Look.’ With the Wahl Super Taper®, they worked with Fernando Ibanez to create a Latin song called ‘El Cabello,’ (‘The Hair).’ With the Wahl Legend®, they created a jazz song with Garland Fox called ‘Style Standards.’ With the Wahl Magic Clip®, they worked with Kristie Faulkner to create an Alt Hip-Hop song called ‘Abracadabra’, and finally, with the Wahl Detailer® Li, the team worked with Nieves to create an electro-pop song called ‘Fine Tune’. Each of the songs have just been released at the end of July and can be checked out and listened to on the Wahl website and socials. Each of the sounds will also be available on Instagram and TikTok so that members of the industry can use them as the soundtrack to their own videos, stories, and reels. You can also check out what went on behind the scenes and learn more about the creation of the videos with the educators at wahlpro.com/icons Garrett concluded: “The goal of this campaign is to celebrate the industry, celebrate the iconic tools we all love, connect in a new way, and have a little fun! We want people to remember why they are here, why they love working in this industry, and why they love what they do. Professionals have given us so much of their love and loyalty to Wahl, and this is small way we can return some of the joy and fun back to them.”

“THE WORLD HAS SHOWN US THAT THEY LOVE THESE TOOLS. IT’S NOT US SAYING THAT THESE ARE ICONIC TOOLS; IT’S THE MEMBERS OF THE INDUSTRY WHO HAVE USED AND WILL KEEP USING THESE TOOLS THROUGHOUT THEIR CAREERS, ALWAYS GOING BACK TO THEM. NO MATTER HOW TRENDS AND THE INDUSTRY EVOLVE, PROFESSIONALS ALWAYS COME BACK TO THE ICONS.”

BY COREY GRAY AND TONY STUART

ON MARCH 25, 2023, HAIRDUSTRY, THE POPULAR HAIR AND BEAUTY PODCAST HOSTED BY COREY GRAY, TONY STUART, AND KATIE MAY BLOUNT, HELD THE PRESLEY POE AND FRIENDS EVENT IN FREDERICK, MD. THE EVENT BROUGHT TOGETHER SOME OF THE MOST TALENTED INDIVIDUALS IN THE HAIR AND BEAUTY INDUSTRY FOR AN EVENING OF INSPIRATION, EDUCATION, AND NETWORKING.

What a blast it was to have been part of such a special event! Hosting a podcast is one thing, but getting to host an event to truly bring the industry and our friends together was another. We are delighted with the success of the Presley Poe and Friends event. Our aim has always been to inspire and educate professionals in the hair and beauty industry, and this event was a perfect reflection of that. We invite everyone to visit our website at Presleypoeandfriends.com to stay updated on our future events.

Our friend, Presley Poe, a renowned stylist, was joined by a line-up of special guests, including celebrity hairstylist Sam Villa, colorist Rebecca Taylor, and other notable industry figures. The event featured live hair demonstrations, Q&A sessions, and interactive discussions on industry trends and techniques.

"I'm thrilled to have been a part of such an incredible event," said Presley Poe. "It was an honor to share the stage with such amazing talent and to have the opportunity to inspire and educate fellow professionals."

Educator Rebecca Taylor (@rebeccataylorhair) said: “As an educator, I found the Presley Poe and Friends Event to be so incredibly intimate not only for myself but all of the attendees. It really felt like a community and family from the second I got there until the moment I left. Not only at the actual event but all of the afterhours, downtime get-togethers. The energy was so freaking amazing. I really haven’t experienced that level of inclusivity, family vibes, AND toptier education at another event. Take me back immediately!”

A very pleased attendee, Inhye Kim (@inhye_ inspired), said: “Ok, so imagine entering a room full of people that you don't know. But you feel this exhilarating energy and feel comforted. Music is playing. Everyone is smiling with excitement. And you feel… right at home. Home called Presley Poe and Friends!

2023 is now my 3rd year attending. Each year it gets better, and believe me when I say this year was amazing and definitely one to beat!

I have connected with so many new friends from all over the country. Thanks to Hairdustry, the talented and eager stylists and barbers that love this community help build this bond and create a space of acceptance, gratitude, and love. I mean, what better way to learn and grow your craft than to have hands-on classes that are taught by industry masters? Presley and her "friends" like Sam Villa and Rebecca Taylor are among the leaders that I look up to. I get to see

them give tips and tricks and get to see snip bits of their genius on Instagram.

But to actually see them in person… and in the same room… And get to interact and speak with them?? Not to mention, give them hugs and take selfies too?? C'mon! It doesn't get better than that!

It's so easy to see a mini version of their big personalities on my iPhone screen. And to hear the voices of Corey and Tony on their podcast. But what an emotional revelation to talk to them and realize they are even cooler in person. Down to earth, kind, and funny! And best of all, they are so good at what they do, which is to Educate, spread awareness and connect the community stronger.

I have always wished for more education to come to the DMV area. So, I applaud Hairdustry for taking the lead in providing topclass education and helping build a stronger community across our industry!

Corey, Tony, Katie, and the whole crew of Hairdustry are, in my opinion, a powerhouse! I cannot thank them enough. I look forward to another year of kick-ass from them and wouldn't expect anything less.

The event was a resounding success, with attendees leaving feeling inspired and empowered, having gained valuable insights from some of the industry's most innovative and creative minds. The event also provided an opportunity for attendees to network and connect with fellow professionals, forming new relationships and strengthening existing ones.”

ASK V AND V ANSWERS

Great question! And honestly, it's a question that everyone should think about... whether they are a barber or not. There are a number of different things that you can do to take a lot of the financial risk out of your life and make sure that you have enough money saved for when your retirement starts. Here's three:

1. Live within your means and start saving as young as possible. Don’t get influenced by Instagram lifestyles... they are usually not real. And I'm willing to bet that when these influencers turn 65, they'll be wishing that they had ALL that money they spent during their youth.

2. Declare your entire income.

No one likes to pay taxes (including me!) but when you start to draw Social Security at 65 or, even better at 70, that money will definitely come in handy.

3. Educate yourself about investing.

"Get-rich-quick" schemes usually don’t work. Long-term, disciplined investing in solid companies (companies, not stocks) will normally pay off in the long run. While I recommend doing all three, living within your means and saving is the most important!

"HOW DO YOU ENCOURAGE YOUR BARBERS TO SELL MORE RETAIL IN THE SHOP?"

Let's face it... most barbers are not natural salespeople. And most of the time, they are pretty uncomfortable selling products to patrons. But they are grooming experts and patrons will listen to their advice. That's why product recommendations from barbers are the best way to increase product sales in the shop. Everyone looks great at the end of a haircut. In fact, most of us want to continue looking that great afterwards. Of course, a great cut will go a long way towards giving the patron that feeling. But the real key is the product used to keep the cut and style fresh. The majority of barbers are already using styling products on patrons. So really, all it takes is the barber mentioning the product they are using or recommending their favorite product. That recommendation will carry a lot of weight with the patron. A simple question of “Do you want to style your hair like this at home? This product will help!” is all it takes. Encourage your barbers to use their expertise to make some more money for themselves and the shop.

SUAVECI TO FIRME HOLD POMADE

$14.99 | VBA RBER.SHOP

Suavecito's awesome smelling waterbased pomades are made to keep your hair in place from day to night. This pomade applies effortlessly with a creamy consistency and provides a fierce grip for slickbacks, pompadours, side parts or any hairstyle you need! The best part: it washes out easily with no extra effort (just water!) leaving your hair feeling as good as it did before you put it in.

FOR PHOENIX MAGAZINE'S BEST OF THE VALLEY

This marks the 19th time that V's 15 Arizona locations have won the coveted award for "Best Barbershop"by Phoenix Magazine's readers! That's more wins than any other barbershop in the valley! But hey, you know what they say... it's not bragging if it's true.

HEY, CHECK THIS OUT!

"AS A BARBER, HOW SHOULD I PLAN FOR MY FUTURE TO MAKE SURE I AM PREPARED WHEN I REACH RETIREMENT AGE?"

WHAT BETTER TIME TO TALK TRENDS THAN THE PASSING OF ONE SEASON INTO THE NEXT. AS WEATHER CHANGES, SO DO CUTS AND STYLES. WE SPOKE TO EXPERTS IN CUTTING, STYLING, AND COLOR TO FIND OUT WHAT’S TRENDING FOR FALL ’23 – AND HOW YOU CAN STAY AHEAD.

equinox

Marks the last dying throes of the summer, the end of harvest, and the start of cooler, autumnal days when the leaves turn, heralding the start of winter.

ALWAYS AHEAD

WITH EVERY NEW SEASON COMES NEW TRENDS. AS WE SAY HELLO TO FALL, WE CAUGHT UP WITH AMERICAN CREW’S PHOENIX THOMSON (GLOBAL EDUCATION DIRECTOR) AND ANDREW ZUMBO (BRAND AMBASSADOR & STYLIST) TO FIND OUT WHERE YOU SHOULD BE HONING YOUR SKILLS IN CUTTING AND STYLING.

Men love to maintain a little more weight and length in the autumn, Andrew told us. “For example, when clients want to grow their hair out it’s a good time to do so because you can wear hats and beanies, there are fewer events, and you can disguise that in between awkward phase much easier.”

We wanted to know what five styles Phoenix and Andrew predict for the season ahead. Here’s the shortlist: 90’s Heart Throb, Shaggy Mullet, Medium Length Classic Men’s Hair Cut, Intentional Grown Out Crop, and Floppy TikTok Hair. What’s their personal favorites?

Phoenix began: “The Intentional Grown Out Crop hairstyle is my favorite because it’s a way of bringing a client from a faded haircut into something looser, less structured, and more modern. It looks uncut and relaxed with texture. It’s also a great hairstyle for that in-between

phase when you’re trying to grow out your hair.”

Any tips on executing this deceivingly effortless style? “To create this haircut, you’ll focus on cutting square layers underneath to maximize length around the hair line while keeping a lean shape. To style, use American Crew Fiber Cream for flexibility with control, a refined texture, and a natural shine finish. (Pro tip: it’s an especially great product for medium hair lengths and try blow drying it in as a foundation before styling). I’ll also use a small amount of American Crew Cream Pomade for its moisturizing benefits and to tame the hair for a frizz-free natural look.”

Andrew told us he’s a fan of the classic ‘90s Heart Throb. Why? “Because it heralds back to the scenes during that decade, which are not only nostalgic but a fun, playful style. The hairstyle is quite tactual with looser ends while being youthful.

“To create this cut, you’ll use graduation on the underneath to build weight and leave as much length as possible to build a rounder shape. To style with a middle part or front flip, apply American Crew Firm Hold Styling Gel - an American Crew tried and true classic and part of their original six products in 1994, and American Crew Whip - a rookie but crowd-favorite product in American Crew’s styling puck portfolio.”

How can barbers and stylists go about achieving that nonchalant finish? Andrew recommended: “American Crew Firm Hold Styling Gel is the ultimate for holding power and helps the hair look thicker with added shine; plus, it has a low pH to prevent the scalp from drying. American Crew Whip is great for adding subtle texture for that natural, effortless Leo DiCaprio look too, while providing definition and separation without adding weight to the hair so you’re able to layer if needed.” 

“

AMERICAN CREW FIRM HOLD STYLING GEL IS THE ULTIMATE FOR HOLDING POWER AND HELPS THE HAIR LOOK THICKER WITH ADDED SHINE”

Photography // David Raccuglia

The Medium Length Classic Men’s Hair Cut is always being reinvented and this season is no different. We explored the updated features and styling techniques that make it a popular choice among men with Andrew. He said: “People have been bringing in photos of Christian Bale from American Psycho and asking for a modernized version of that – it’s classic, timeless, and very versatile. A lot of men actually want this as their day-of wedding hair. Plus, it’s an easy style to manage and you can create different looks with different American Crew products. For example American Crew Grooming Cream or American Crew Heavy Hold Pomade can be used for a stronger hold and high shine look, or you can use American Crew Forming Cream or Whip for a natural, effortless look with a little American Crew Alternator for extra volume in front. Finally, we wanted to know, what makes American Crew the ideal brand to execute perfect looks time after time? Phoenix said:

“American Crew has one of the vastest portfolio ranges in the men’s grooming market and specifically designed for different hair types, textures, diversities, lengths, and desired results so you can find everything you need to achieve what you or your client is looking for. All available at AmericanCrew.com or through your local distributor.

“One particular “family” of products that’s great for the seasonal changes and changes of hair length is the American Crew Fiber

THE TIKTOK FLOP

Phoenix told us why people are obsessed with the floppy TikTok look, and how you can style it in the shop.

“It’s a casual, looser, and “undone” look with separation where the hair is long on top. It usually falls in the front in a floppy motion – hence the name. When casting for campaign photoshoots, we’re noticing this as one of the most popular hairstyles for the

ALL ABOUT THE MULLET

Andrew told us what’s so great about the mullet, and how you can create it in the shop.

“Men today are not afraid to play with shape, texture, and pushing the boundaries of hair. With the shaggy mullet, it’s more of a creative take than a technical take, which offers a different dimension to men’s hair overall. There are also no limitations on a mullet! You can take it pretty much anywhere as a stylist.

“To achieve this haircut, I bring in

the sides shorter and then the top shorter, leaving a lot more length in the back. I also like to add more layers in the back so it’s not too dense, and there is more of a creative element.

“To style a shaggy mullet, you can use American Crew Alternator on damp or dry hair as a flexible base. Then, to add texture and definition, I use American Crew Matte Clay Spray – spray directly onto the hair, work through with your hands for added volume, and reapply for more hold and texture if needed.” •

younger groups. I think it will be present for a while.

“Using products that have a light hold where you can layer as needed are ideal for this style. American Crew Whip is usually my go-to because of its weightless nature and light hold and natural shine. I apply a dime sized amount to my palms to emulsify and loosen it up, then finger comb through damp or dry hair to add separation and fullness.”

Check out the QR code for more Pro Tips from the American Crew team!

JOIN THE CREW

CHOOSE THE PUCK

FOR YOU

Free as a

Based at Byrd’s Nest Barbershop in sunny Newport Beach California, Nichole Taylor is one of Byrd’s star barbers. We spoke to her about the styles her clients are loving, and how she creates them!

What are the styles that are dominating this season? “I’m seeing a big uptick in messier, lived-in styles. Guys are embracing their curls and shaggy mullets. It seems the shift is

moving towards less maintenance but more fun haircuts.”

Mid-length scissor cuts are taking over right now, according to Nichole. She said: “My books are filled with them! People are embracing the flow and looking for more of a fun style versus a clean-cut approach. Summers are a little longer over here in Newport Beach, which means more sun and more fun! Luckily those are my favorite haircuts to do!”

Byrd

HERE ARE A FEW OF NICHOLE’S FAVORITE STYLES RIGHT NOW:

THE VERSATILE FADE

“This client wanted a more disconnected haircut where multiple styles could be used depending on how he was feeling. We did a zero mid fade with a clipper over comb blend and a lot of point cutting up top to keep the length and maintain texture. This was styled with Byrd Clay Pomade for a strong matte hold that will last all day.”

What are some of the hottest sellers of Byrd retail products this time of year? Nichole said: “Honestly, less is more these days. It’s all about the texture and waves lately. I can’t keep the Byrd Texturizing Sea Salt Spray on the shelves. Whether it’s used as a primer for volume to blow dry into the hair or sprayed on dry hair for a messy tasselled look – it works for every hair type and style. Women or men! I like to finish it with the Matte or Clay for a little bit more hold depending on the style. A little Byrdie told me a new Matte Spray is coming out that will be a game changer for all of the above…”

I asked Nichole for her best advice on improving the client experience during the hot days of summer. She said: “Luckily our shops are a mile from the beach in a surf town but there’s a reason our motto is ‘Built on good hair, good company and good times.’ Whether it’s you come for a good haircut and stay for the laughs, or you can even pop in for a cold beer and good tunes. We pride ourselves on the relationships and community we’ve built in the neighborhood. When you love what you do it’s second nature to love your clients and make it your second home."

THIS SEASON IS ALL ABOUT ADVENTURE; WHETHER YOUR CLIENTS ARE RIDING WAVES OR CATCHING PLANES, IT’S ON YOU TO HELP THEM MAKE SURE THEIR HAIRSTYLE IS UP TO SCRATCH, AND THEY HAVE THE PRODUCTS TO HELP THEIR HAIR LOOK GOOD, NO MATTER WHAT THEIR ADVENTURE HOLDS.

“IT’S ALL ABOUT THE TEXTURE AND WAVES LATELY. I CAN’T KEEP THE BYRD TEXTURIZING SEA SALT SPRAY ON THE SHELVES.”

Photography // The Byrd’s Nest Barbershop

THE MID-LENGTH SURFER

“One of my favorite haircuts to do, and one we get a lot of here by the beach are surfer style mid-length cuts. Guys embrace their post-Covid long hair and it’s easy to maintain coming in every six to eight weeks to keep the shape. I use a traditional square layer technique cutting the base length first and then pulling each section of the hair at 45 degrees to create layers, add volume and create a messy tousled look. This was styled with Byrd Texturizing Sea Salt Spray to accentuate waves and have grit for a messy wake-up and go look.”

ALL HAIL THE MULLET

“These days guys are moving towards messier and more fashionable and less 'Joe Dirt'. They don’t exactly want it to blend and the messier the better. He asked for extra dirt on this one. I used a number 2 guard on the sides and clipper-over-comb to over-direct a blend. I pulled the hair up at 90 degrees to create weight for a disconnected textured style he could slick back or push to the side given the mood. Lots of point-cutting! This was styled with Byrd Matte Pomade since his hair is thick it’s easy to pull through with the creamy consistency for hold with flexible movement.”

MAXIMUM

COLOR

AFTER

WORKING IN TV PRODUCTION FOR

A

DECADE,

LEXI HARTT SHIFTED TO A CAREER IN HAIR AND HAS NEVER LOOKED BACK. THE NYC-BASED BARBER AND COLORIST LEADS US THROUGH COLORS FOR THE SEASON – AND HOW TO MASTER ALL YOUR COLOR WORK.

We jumped straight into discussing trends! Lexi began: “Trends are constantly evolving with the seasons. In our salon, it seems that everyone who had a mullet is shaving it off and everyone who didn’t have a mullet is now getting one. In terms of color, I am seeing people experimenting with tones that are a bit less bold due to the fact that they have returned to work.”

With Fall comes a new color palette – one that includes all the classic Fall color culprits. We’re talking browns, yellows, oranges… Lexi provided the expert take: “This Fall, I do expect to see a lot of the Fall pallet. Maroon, orange, copper, gold,

red, any color that is an homage to the season but also creates a fresh new look for my clients.

I see people playing with their hair and personal style more this year than ever before and I cannot wait to see where the trends take us.”

Lexi told us that she has been seeing more and more buzz cut color and razor designs. “These are the ones I have the most fun with because I get to use vivid colors! When it comes to vivid color, Pulp Riot is always my goto. Their color lasts an extremely long time and is an easy consistency to paint with. I love that they have a diverse color palette.”

When it comes to toning: “I love to use Redken Shades EQ for toning or bleaching. Their products are consistent, reliable and have a vast tonal range.”

The color wheel dictates that lighter tones make it easier to apply colour. We wanted to know how hair pros can prep and lift super dark, thicker, more textured hair. Bleach and hair dye has different results on different hair, so if you aren’t trained, the prospect of dying afros or textured hair can seem intimidating –no stylist wants to do a bad job for the people who sit in their chair. So, we asked: how can

Photography // Alex Humphreys

“THIS FALL, I EXPECT TO SEE A LOT OF THE FALL PALLET. MAROON, ORANGE, COPPER, GOLD, RED, ANY COLOR THAT IS AN HOMAGE TO THE SEASON BUT ALSO CREATES A FRESH NEW LOOK FOR MY CLIENTS.”

barbers lift and tone dark hair in a way that creates a great base for vibrant color, but doesn’t damage the natural coil? Lexi told us: “In the cases where I have a client with dark 4C hair, it is extremely important that I take into account how the natural coil sits while planning out the design. I make sure that the hair is fully saturated with product before moving on to the next section.”

Lexi continued: “To avoid breakage or damage to the coil, I find it’s best to process slow and low. I add Olaplex to the bleach and generally use 20 volume for all of my coily clients. With textured hair the physical hair shaft is often fine and requires a little extra love to make sure the hair remains coily and healthy. I finish the service with an L.O.C. formula (leave-in conditioner, oil, curl cream) to make sure that the coils are getting back some of the nutrients and moisture that was taken during the color process.”

When doing a buzz cut with an intricate hand painted design, Lexi recommended: “I first cut the hair short enough that I can tap in the color without the hair moving too much. This is important because if the hair is able to move

around, and I am painting a pattern, it will look blurry or fuzzy once it’s washed out. I really take my time when applying the color so that when it’s done, the design remains vibrant structured and sharp.”

Lexi had some final advice for those looking to add Fall colors to their client’s hair in a more creative, intricate way. What should you watch out for? Color bleeds! Lexi said: “Many artists fear a color bleed. I usually paint the colored areas on first, then go in with Olapex conditioner and paint around the platinum areas.

“It is important to wait for both the color and conditioner to dry before rinsing it out with cold water. This helps avoid any color bleeding. Remember, though, bleeding happens! If this is the case, I paint around the spots with some Pulp Riote Blank Canvas Color Remover to remove any excess color and sharpen the design.” You can find more from Lexi on Instagram as @shockofhair

RISE OF THE ROCKSTAR

ANDIS

INTERNATIONAL

ARTISTIC TEAM LEAD,

KEVIN LUCHMUN DEBUTED HIS 2023 FALL TREND PREDICTIONS IN HIS MOST RECENT COLLECTION.

In his newest collection of looks, Kevin created and captured two retro-inspired rockstar haircuts, predicting that the longer cuts are not yet longgone, and the mullet is here to stay.

His styles display a controlled chaos that perfectly complements the edgier autumn looks predicted to take hold in the coming months. Inspired by the shag and the wolf style haircuts that have taken over, Kevin’s newest work refines those styles into wear-anywhere looks that add elegance to the time-tested styles of 1970s rock and roll.

Kevin said: “Step into a world where rock star fashion meets contemporary cool. Inspired by the legends of the past, this men’s hair collection infuses high fashion with a modern twist. Against a backdrop of dark and moody feel, three models

embody the rebellious spirt of rock, showcasing different lengths and textures, vibrant colours and details throughout.”

Keeping the volume, but leaving the length behind, Kevin brings a unique and unquestionable sophistication to the upcoming season with his Andis tools by his side. To create these looks, Kevin used his Andis reVITE, Andis reSURGE and Andis beSPOKE

What else should we expect for Autumn 2023?

Kevin said: “I would say what’s coming into this season for trends is versatile haircut that can be worn natural and effortless. People are going for hair styles that can be worn in many different ways depending on what they’re doing whether they’re going on a night out or down the gym.”

STEP INTO A WORLD WHERE ROCK STAR FASHION MEETS CONTEMPORARY COOL. INSPIRED BY THE LEGENDS OF THE PAST, THIS MEN’S HAIR COLLECTION INFUSES HIGH FASHION WITH A MODERN TWIST.”

The Foundations of Fragrance

BY ASTON LAFON

18.21’S CUSTOMERS ARE OBSESSED WITH THE SCENTS OF THEIR TOP SHELF GROOMING GOODS FOR THE ASPIRING GENTLEMAN – AND THAT’S COMPLETELY BY DESIGN. ASTON LAFON TOLD US A BIT ABOUT HIS FRAGRANCE PHILOSOPHY AND HOW HE CRAFTED HIS LEGENDARY RUSTIC AND COMPLEX SCENTS.

We meticulously craft our proprietary blends from scratch because we understand that scent is an experience; it attracts the attention of others, instantly transports someone to a place or a memory, and creates a longlasting emotional bond.

Anytime I’ve ever handed someone a grooming product, the first thing they do is smell it. So when it came to developing 18.21, I understood the importance of scent and wanted to establish that each scent must embody an experience relative to the spirit of masculinity.

Many know of our legendary Man Made Wash but don’t know that our signature Sweet Tobacco scent was the first formula we ever created. At the time, most fella's products smelled of peppermint, tea tree, fruit, or a concept like fresh blast, cool sports ultra or bearglove. Seriously, what the hell is bearglove? Men’s grooming products didn’t smell sexy or luxurious, they mostly smelled cheap and uninspired. Using a peppermint shampoo, apple scented pomade and a citrus body wash had the guys smelling like a bag of skittles. The fellas deserved better, and we were determined to deliver.

The idea was to start with one signature scent that would invoke masculinity. I imagined myself in a dimly lit speakeasy, kicked back in a leather chair, surrounded by wooden bar tops, velvet curtains. I’m enjoying a smooth cocktail with a fine cigar or pipe tobacco. Can we bottle that? We worked with a perfumer who helped us turn the experience into a scent, which we aptly named Sweet Tobacco. We developed a blend consisting of California lemon, clove buds, clary sage, saffron, dried fruits, tonka bean, golden amber, manuka honey, dark-toned vanilla, cedarwood, patchouli, decadent, leather, musk, and tobacco leaves. This fine scent feels modern, nostalgic, rustic, elegant, complex, and premium.

The relationship with scent is a very personal one and no one's taste is the same. To attract and support new customers, we needed to expand the scent range. I felt like the fellas could relate to the feeling of wanting to be cozy and relaxed but, also sexy if the mood shifted. I imagined myself winding down in the study, sipping a spiced brandy and enjoying a creamy pipe tobacco while reading my

Photography // Kelsey Lawrence

favorite leatherbound edition. I’m cozy and feeling accomplished after a long day of work and maybe I’m not alone in the room. Let’s get a little closer and take this fireside. Oh shit, am I Ron Burgundy?

With that vision in mind, we developed Spiced Vanilla, a cozy scent featuring spicy ginger, cocoa, dried fruits, coconut, French vanilla, creamy tonka bean, star anise, sweet wood sap, tobacco leaf, tobacco blossom. Spiced Vanilla’s a beautiful blend of spicy, sweet, boozy and warmth. These scents are best suited for fall and winter.

This turning of seasons was a helpful guide for our next scent innovations.

Our next two scents, Absolute Mahogany and Noble Oud were developed side by side, for spring and summer. We’re all too familiar with the nostalgia associated with the scent of a barbershop. It’s fresh, instantly recognizable, and a beloved part of the barbershop experience. There hasn’t been much innovation with the scent and most new barbershop brands tend to copy the classics. With Absolute Mahogany, we pay homage to the classics whilst innovating and elevating the traditional scent through complex, luxurious blends. Absolute Mahogany has been elevated with notes of vibrant Italian mandarin, bergamot, velvety

cardamom, warm cassia bark, clary sage, cinnamon, sensual night blooming jasmine, dark Virginia cedar, rustic Mahogany woods, tonka bean, creamy Tahitian vanilla bean, and golden amber. I often describe Absolute Mahogany as the intersection where ocean meets forest, meets cocktail.

Our latest scent Noble Oud achieves opulence and embodies the spirit of accomplishment. We started to think about royalty and the materials or textures that we night find at the royal palace. How would it feel to be knighted by the Queen and what aroma would be in the air? So, this features amber fougere with notes of Calabrian bergamot, ripe grapefruit, tangy lemon rind, golden amber crystal, clove leaf, vanilla flower, rosewood, misted musk, and smoked oud wood. Often described as “liquid gold”, Oud is an integral part of this composition and lends a sensuality, warmth, and earthiness to a wellbalanced blend.

A customer once told me that he was sitting at a bar, and the woman next to him leaned in a few times to get a whiff of his sweet tobacco fragrance before finally introducing herself. They’re now happily married with two kids. And for us, that makes it all worth doing.

“OUR MAN MADE WASH WITH ITS SIGNATURE SWEET TOBACCO SCENT WAS THE VERY FIRST FORMULA WE CREATED. EVERYTHING FOR FELLAS SMELLED OF PEPPERMINT, TEA TREE, FRUIT, OR A CONCEPT LIKE FRESH BLAST, COOL SPORTS ULTRA OR BEARGLOVE. SERIOUSLY, WHAT THE HELL IS BEARGLOVE?”

The Season of the Beard

USE THEM ON FACIAL HAIR OR ON THE HEAD.

Nate’s journey in hair began when he got an unfixable haircut in high school and had to shave all his hair off. “After that, I began cutting my own hair and then my friends',” he said. “I continued cutting for my football teammates, coaches, and other friends on campus when I was studying physical education. After a couple of years, that wasn't something I was passionate about, so I focussed on opening my own barbershop.” In 2015, he enrolled in a barbering program at Rend Lake College in Mount Vernon, IL, before working in a local shop and eventually opening Nate’s Barbershop in 2016. “I operated as a one-chair shop for a few years before adding another barber. I’m currently operating as a twochair shop with plans to grow.” Nate operates a fully booked client list, using his skills to create styles that suit every person. Key to the success of every style is the products used to sculpt and shape the hair – especially when it comes to facial hair. What are Nate's favorite products?

“I can’t go wrong with Beards & Riffs. My top three products are Anthem Beard Oil, Anthem Beard Balm, and B-side Pomade. The moment you get Beards & Riffs in your hands, you can feel the overwhelming difference in quality. They have taken so much time and put in the work to perfect everything.”

“The B-Side Pomade is without a doubt the greatest hair product I’ve ever laid my hands on! This product is everything; it’s the Swiss Army

knife of products. You can use it in the beard to give it extra hold that will last you through your entire day.” Versatility is at the heart of every great product – and the Beards & Riffs B-Side Pomade has exactly that. “It can be used for any hairstyle! It’s got a perfect natural look and feel that leaves hair looking perfect every time.”

How does Nate use this product in the shop?

“I use it for everything from flat tops to hard part combovers. It will stand the hair up into an awesome textured top or perfectly smooth slick back. There isn’t anything this product can’t do! The strong hold lasts all day, but washes out easily, leaving no residue. The B-Side Pomade exemplifies the true quality of every Beards & Riffs product. They claim to use supreme ingredients, and the pomade proves this as fact.”

Next, Nate considered the benefits that selling retail in the shop has on your bottom line. “Selling retail allows you to provide what you feel is the best products to your clients. When you trust and enjoy a product, selling it becomes easy. Using the product on the client benefits both the barber because of the advertisement, and the client because they get to try the product before they buy it and they get a demo on how to properly apply.” Nate continued: “The additional income is another benefit for the business!

Overall, it allows you to make sure your clients are taken care of and look their best.” Find Nate on Instagram @natesbarbershopsoil

WHEN IT COMES TO BEARD GROOMING, NATE VAUGHN (OWNER AND OPERATOR OF NATE'S BARBERSHOP IN ENERGY, IL) SWEARS BY BEARDS & RIFFS. NOT ONLY DO THEY LOOK GOOD, BUT THEY FEEL GOOD TOO – WHETHER YOU

“THEY HAVE TAKEN SO MUCH TIME AND PUT IN THE WORK TO PERFECT EVERYTHING.”

Photography // Beards and Riffs

WASHI KNOCKOUT MASTER SET

Masterfully crafted medium weight shear combo forged from Japanese V-10 steel. This shear features Washi’s Anti-Push Edges for smooth cutting action and performs most of your favorite cutting techniques. Sculpted handles designed for comfort.

$349.00, receive 15% off with coupon code EVO15. // Washiscisssor.com

BYRD CLASSIC POMADE

Original wax-based formula that achieves strong hold and polished finish. Ideal for styling all hair lengths without weighing the hair down.

$20.00 // byrdhair.com

BEARDS & RIFFS B-SIDE POMADE

ONECOMB

The ultimate professional haircutting comb, zoned for optimal performance. For scissor, clipper, trimmer, razor and blending scissor use.

$20.00 // ivanzoot.com

A firm holding Pomade, for beard and hair, that provides stronger control than our beard balm, without leaving a heavy, stiff product feel.

$25.00 // beardsandriffs.com

ANDIS CORDLESS REVITE CLIPPERS

AMERICAN CREW MOLDING CLAY

Provides concentrated styling power enabling men to manipulate hair into any style, with an all - day hold and a medium shine.

$21.00 // americancrew.com

The uniquely designed reVITE clipper includes a stainless-steel blade design combining functionality of a removable blade and adjustable blade in one tool, allowing a quick change between a taper and fade blade. Features Constant Speed Technology which means it won’t drag or stall.

$188.00 // andis.com

WAHL PROFESSIONAL POWER STATION

Charge any combination of three cordless 5V Wahl Professional clippers, trimmers, and shavers in the time it takes to charge a single tool.

$199.00 // wahlpro.com

Striving to connect beardsmen and music enthusiasts across the globe by providing all-natural, high-quality products, merchandise and support to help them feel their best, look their best, and to be their best.

‘A BOSS’ BREAKFAST’

BEHIND THE SCENES

I DON’T THINK YOU COULD HAVE MISSED IT, BUT IF YOU FLIP BACK TO PAGES 10-13 OF THIS ISSUE, YOU WILL FIND BYRD MENA’S LATEST COLLECTION, A BOSS’ BREAKFAST THE FOUNDER OF RISE OF HAIR SHOW, THE SHARPFADE COMMUNITY AND CREATIVE PLATFORM, AND THE CREATIVE DIRECTOR FOR WAHL PROFESSIONAL IS ALWAYS ON THE MOVE, LOOKING FOR THE NEXT WAY TO INSPIRE, INFLUENCE, AND HELP INSPIRE CREATIVITY IN BARBERS AROUND THE WORLD.

For this issue, we wanted to talk to Byrd about the behind-the-scenes of creating this delicious collection, as well as how he is using it to inspire hunger in the next generation of barbers and creatives.

Let’s start with the behind-the-scenes… I want to know if those are real Fruit Loops on those nails.

The Team

Byrd explained that all of the artists involved in the creation of the collection are from Byrd’s Sharpfade Partner Program – an elevated mentorship program and team that Byrd handpicks each year from thousands of sign-ups, based on their skills, personality, and the potential he sees in them. “We have

12 members from all across the country, from Virginia to Florida, Montana, Wisconsin, and Kansas.”

All 12 artists flew into Florida to meet Byrd and create their first collection as a team. Out of the 12, only six members were haircutters. Byrd said: “You can see from the collection credits; how versatile the team is in their skillsets. This is the cool part about the program in my eyes, as all these artists get the chance to work together and create together, unlocking their creativity and a brighter future. My goal with the program is to train the team to open their eyes to the potential in their career, and to create things that years from now, they can look back and say, ‘That photo shoot was just the start for me.’”

Photography// Jorge Lugo.

The Concept

So, what was the inspiration behind the ‘Boss’ Breakfast’ concept? Byrd explained: “No matter where you are on the planet, the way we all start our day is with breakfast. And the way you begin your day is usually the way your day is going to go. So, the message behind the collection is, when you become a boss, you want to start your day off on the right foot, much like our program members are starting their careers off in a bright way in their journey of becoming a boss with this collection. So, why not start with coffee, eggs, waffles, orange juice, and cereal?”

Creating the Collection

For Byrd, it is important to strike a balance between creating an intriguing set, while also being a little bit raw, so the images don’t come out looking too fake. Other than influencing the overall concept and guiding the team when needed, Byrd said it was important to him to step back from his usual role as Creative Director. He said: “I gave the role of Creative Director to one of the partners who has been in the mentorship program for two years now, to give him the opportunity to have creative freedom. I just was there to help as much as I could, and make sure that the photographers and videographers were getting everything they needed.”

Byrd’s connections with Booksy were also a great help in pulling together the collection. He said: “Because of Booksy, we were able to do a lot of beautiful things, including finding supporting artists, such as nail techs, and through Booksy’s system, we could see their work and their reviews and know they would be a good fit.”

The Highlights

“It was so cool for me to see the spark within these artists who have never had the opportunity to do something like this before,” said Byrd when I asked him about his personal highlights from the shoot. “ I want to elevate the industry, take the industry to a whole other level, and I think professionalism and creativity are important parts. I believe these days, we barbers and hairdressers spend a lot of time focusing on social media and our follower count, rather than just creating and doing what we love! It doesn’t matter if not everyone loves it, as long as you love it and you’re proud of yourself. So, just getting to see that spark and pride in the faces of professionals who are at all different ages and levels of their career, was really special.”

Tools and Products

For tools, of course, the whole team used the array of Wahl Professional tools, which you will be able to see in all of the behind-the-scenes footage. Then for color, we used the brand Splat, which was great for all of the vibrant, vivid colors we did in the collection.”

Freshman Class

Now, the Boss’ Breakfast has many different purposes. Not only was it created to give Sharpfade partners a chance to collaborate and create a collection, but it is also the inspiration collection for the next generation of barbers who are keen to apply for the Sharpfade Freshman Class. This is yet another amazing online event that Sharpfade put on to elevate the industry. The freshman is an open project for anyone with fewer than 25K followers on Instagram, as an opportunity to learn, expand their network, and be part of creating some cool projects. This project is all about the future.

Now, what does this have to do with the 'A Boss’ Breakfast' collection? Well, potential Freshmen, listen up! To apply for the Sharpfade Freshman class of 2023, barbers need to create an image inspired by A Boss’ Breakfast.

Byrd’s advice? “The most important thing when applying for the Freshman Class is to unlock your creativity. Seek within yourself, sit down, and really think about how you can create your own version of 'A Boss' Breakfast'.

“Another key with this is not to just replicate an image from the collection. It’s about taking in the general concept, putting your own spin on it, and bringing it to life. Don’t be scared to break those walls that hold you back. Don’t be scared to take the leap. Don’t be scared to collaborate and put together a team to bring it together. This is the perfect opportunity to get visibility into a project that you probably never would have otherwise created.”

To learn more about becoming a Sharpfade Partner and to see all the benefits and opportunities that come with it, go to sharpfade.com/partners

“IT DOESN’T MATTER IF NOT EVERYONE LOVES IT, AS LONG AS YOU LOVE IT AND YOU’RE PROUD OF YOURSELF. SO, JUST GETTING TO SEE THAT SPARK AND PRIDE IN THE FACES OF PROFESSIONALS WHO ARE AT ALL DIFFERENT AGES AND LEVELS OF THEIR CAREER, WAS REALLY SPECIAL.”

BARBER BUSINESS

OPENING YOUR FIRST BARBERSHOP IS AN INCREDIBLE ACHIEVEMENT – GROWING THAT SPACE IS EVEN MORE EPIC. THIS IS HOW YOU CAN ELEVATE YOUR BUSINESS BEYOND THE CHAIR.

THE KEY TO SUCCESS

JOSH PEREIRA IS A GILLETTE BARBER COUNCIL MEMBER, MASTER BARBER, AND OWNER OF TITLE CITY BARBERS. HE TOLD US HOW YOU CAN EXPAND YOUR BARBERSHOP BUSINESS AND BEGIN TO EXPAND YOUR NAME WITH THE HELP OF SQUIRE.

Photography // Title City Barbers

Josh fell in love with barbering 23 years ago… He told us the story: “I started cutting my own hair. Barbershops where I grew up were always slammed. You had to wait for hours, because at that time, there was no appointment system. It was just a walk-in basis, and me being anxious teenager just wanted to get things done fast! I went and bought my own clippers, and just started cutting my own hair.”

“When I was 17, I started asking barbers how to do certain techniques because YouTube didn’t exist. After having my first son, I worked in local barbershops and was a phlebotomist at my local hospital in the mornings from 6am until 2pm. Then I was in the shop from 3pm until 8pm. When I was 22, I focused solely on the barbershop work.”

Not every business journey is linear. In his midtwenties, after working in various shops, Josh opened his own shop with a friend, but it ended quite quickly. “I went through a very difficult time

in my life – I was very depressed and drinking a lot – and had to sell my shares to him. I went back into other shops from there to continue doing what I love whilst working on my emotional state and building myself back up.”

In 2016, Josh was finally in a place to open what he considers to be his first real barbershop, Title Town. Beginning with Title Town Barbershop in Natick Center and Natick Mall, Title Town has now evolved into Title City Barbers. “It is home to professional and licensed barbers who cut and style hair for locals and world-renowned sports athletes,” he said.

Josh told us why he rebranded the shop over time as he began to expand his portfolio of shops. He said: “The rebranding is due to the expansion into the greater Boston areas, cities like Newton, Brookline and hopefully many more to come. Arriving into the new decade, Title City Barbers seeks to continue to grow and provide our vision of highest quality haircuts for more local communities.” 

“I LOVE SQUIRE BECAUSE THEIR USER INTERFACE IS VERY CLEAN. IT’S DEDICATED TO BARBERS, WHICH MEANS I CAN CATEGORIZE EVERY CUT AND REALLY SPECIFY WHAT EVERY CUT ENTAILS AND THE COSTS.”

One key way to expand the brand and reputation of his shops, Josh told us, was to make his spaces as accessible for as many people as possible – from young sports stars to mothers and families. Success for a barbershop and expanding also lies in continuity between each shop. Making sure that branding, interior design, and business management are aligned so that people know they’re entering a Title City shop. “I want people to feel comfortable wherever they go. We have the same style and ethos but allow each shop to change with the culture of the different areas in which they operate. Taking care of clients is at our heart, the rest comes from the clients themselves. And nurturing that community culture will build trust and reliability as well.”

Another way to boost your business is to upskill yourself and your staff. Constantly learning new techniques allows you to add more services to your treatment list and attract new clientele. Tapping into other cultures and the history of haircuts

creates a solid foundation from which to start creating new cuts and setting some trends. What barbershop doesn’t want to be remembered for the caliber and innovativeness of their work? Josh explained: “We use razors to keep the culture of the all-over-service alive. Lots of shops just use clippers and trimmers, which limits you to fade clientele only. Getting to know shear work, scissor over comb, and razor work means we can tick every style box. At Title City, we do everything from designs and logos to comb overs with hard parts. A lot of shops still can’t do that.”

Expanding to new shops means more chairs and more clients. Bookings can get out of control when you’re working solo, never mind managing five locations with between five and 11 chairs each and a total of 30 barbers… what bookings management software does Title City use to keep the books and calendars under control? Josh said: “SQUIRE. I love SQUIRE because their user interface is very clean. It’s dedicated to barbers,

“I WANT PEOPLE TO FEEL COMFORTABLE WHEREVER THEY GO. WE HAVE THE SAME STYLE AND ETHOS BUT ALLOW EACH SHOP TO CHANGE WITH THE CULTURE OF THE DIFFERENT AREAS IN WHICH THEY OPERATE.”

which means I can categorize every cut and really specify what every cut entails and the costs.

“Back before I had SQUIRE, my barbers had to keep their receipts and we’d issue payment for their services that way. SQUIRE was the first app I encountered that let each barber have their own app, meaning money and bookings are streamlined straight to them. They can see their own numbers and manage themselves like their own mini business. I think that transparency is important when managing so many different locations.

“As a business owner, SQUIRE’s rating tool is useful when identifying where barbers are slacking and figuring out who is thriving. I can see client satisfaction and judge how that is impacting my business as a whole. If I do notice that someone is slacking, I don’t jump to letting them go, I’ll sit and discuss what we can do to figure out what’s going wrong. People appreciate that – and SQUIRE gives me that solution.

“Finally, the customer service is great. I can

text them with a platform issue and have a reply within a day.”

Finally, what does Josh reckon is the key to successfully running and expanding a business across various locations? A lot of it is being able to work with people, he explained. He continued: “The good thing is that I’m a barber first – I have a strong history there that helps me understand what barbers are going through. I know how to talk the language. Everyone is a co-worker; I never call my barbers by employees, and they don’t refer to me as their boss. If they get upset with me or are unhappy, I keep a level head and work with them to fix the issue.” There are over 30 employees under the Title City name, so it’s essential to be great with people. “I think that’s something they like about me; that I’m always figuring out how to fix whatever issue it is instead of losing my head.” Find Josh on Instagram as @iamjoshpereira and Title City Barbershops are at @titlecitybarbers •

“TAKING CARE OF CLIENTS IS AT OUR HEART, THE REST COMES FROM THE CLIENTS THEMSELVES. AND NURTURING THAT COMMUNITY CULTURE WILL BUILD TRUST AND RELIABILITY AS WELL.”

INNOVATION THE NAME OF THE GAME

DURING OUR TIME IN THE EVO MEDIA ZONE AT PREMIERE ORLANDO THIS SPRING, BARBEREVO SAT DOWN WITH SOME OF THE TOP NAMES IN THE BARBERING INDUSTRY, INCLUDING A HANDFUL OF THE AMAZING TALENT FROM BABYLISSPRO.

DURING OUR CONVERSATIONS ABOUT THE BRAND, THE ONE WORD THAT CAME UP A LOT WAS ‘INNOVATION’. HERE ARE SOME HIGHLIGHTS FROM THE EVO MEDIA ZONE.

Dayna Gamba (AKA @dgcuts)

With 20 years in the hair industry and nearly ten years as a barber, Massachusetts-based DG knows this industry inside-out.

To start, we asked DG, what she loves most about coming to shows like Premiere Orlando. She said: “This is one of my favorite shows because I love mixing cosmetology and barbering. Being on the BaBylissPRO team, I can relate a lot to the stylists who come to our classes to learn more about clipper work and defining shapes, and learning more about barbering in general.

“Crossing over from being a stylist to a barber is hard work. It is one of the hardest things I have done in my career. The sacrifices you have to make from being an established hair stylist, to going to barber school and starting fresh as a barber, that was tough. But I did it because I

loved barbering. I would go on social media and see what barbers were doing from all over, and I thought, I need to be a part of that. I felt like I had something to offer, something to say.”

You can tell from our conversation; the true passion DG has for barbering and BaBylissPRO as well. She said: “I love this damn company so much. Not only do they take such good care of us as artists and allow us to be our true selves, fulfilling our potential, but they are constantly innovating. Solving the problems that we face daily as barbers is one of the biggest goals at BaBylissPRO. They are constantly listening, and they hear us. And the next thing we know, a year later, they are coming out with a tool that solves those problems. The fact that BaBylissPRO are committed to constantly growing, that’s what makes me want to grow as a barber, and that’s why I support BaBylissPRO.”

Photography // Gost Media // BaBylissPRO

Yahia Jaber (AKA @MROfficial)

It’s Official! We caught up with the Chicago-based Mr. Official about how to stay on top of your game. And one way is definitely to attend industry events like this. He said: “I think it is important to keep up with everything that is trending, as well as to access the top education in the industry, all in one place! I love being part of this industry and contributing to it as an educator, but I also learn from other educators as well.” The key to success: never stop learning.

Mr. Official continued: “The thing that keeps me hungry to learn more is the constant innovation from brands like BaBylissPRO. I love seeing how far the industry has grown and changed over the years.

“BaBylissPRO are trailblazers. I love BaBylissPRO because they are a family. BaBylissPRO makes it easy because their tool line is amazing, and they are constantly bettering their whole line, and they’re listening to barber’s feedback, and constantly innovating and creating. That is one of the things that I love and respect about BaBylissPRO, is that we are heard. BaBylissPRO emphasizes the fact that they are listening, and they always get a great response from the industry because of that.”

Tito (@The_one_barber)

Passionate about all things education, Tito – BaBylissPRO educator and owner of Illumination Barber College is all about changing lives, one nugget of wisdom at a time.

Tito explained that as much as he loves to educate, learning is the next best thing: “Yes I am here at Premiere Orlando as a platform artist/ educator, but every opportunity I get, I do my best to get around to as many classes as possible and continue to grow as much as I can. Trends are constantly changing, and this is the best kind of place to stay on top of them.”

Like many of the other educators, Tito agreed that BaBylissPRO is more like a family than a company. He said: “They take care of us, they ensure that there is diversity amongst the team, that all different demographics are represented, and we are all treated like family.

“One thing I love about BaBylissPRO is that they are always five years ahead of the rest of the industry. The engineers are changing the game for the barbers. They are listening to what we want, and making things happen. And they are the only company that I know of that is listening to barbers. I am blessed to be part of a company that can change the world, as technology is changing as well.”

Patty Regan (AKA @patty_cuts)

A man with his head in the game, Patty is the go-to barber for UFC and NFL players when he’s not at events like Premiere Orlando with BaBylissPRO. “It is unbelievable to see how BaBylissPRO has evolved and grown. In the seven years, I have been with the brand, comparing the presence we have at events to what we had those years ago, it’s amazing.”

But it’s not just BaBylissPRO that has evolved, it is the entire industry. Patty said: “I think coming to events like this, you get to see how the general perception of barbering has changed over the years. When I first started to come to events like this, we didn’t get the same level respect of from stylists, but now a lot of stylists look at us like we are the cool ones.”

And one of the reasons this growth in respect has happened is thanks to brands like BaBylissPRO paving the way with innovative tools. Patty said: “I love that BaBylissPRO is not just creating brand new tools, they are looping back at their most loved products and improving them too. For example, with the FX3, they took it, listened to the barber’s feedback, and then rebuilt it so it’s even better than before.

“Then there are also brand-new innovations like the SnapFX, which is so great for me because I am always traveling. I don’t have to charge anything or worry about power adapters, I can just grab my SnapFX and go!"

“BABYLISSPRO EMPHASIZES THE FACT THAT THEY ARE LISTENING, AND THEY ALWAYS GET A GREAT RESPONSE FROM THE INDUSTRY BECAUSE OF THAT.”

“I LOVE THAT BABYLISSPRO IS NOT JUST CREATING BRAND NEW TOOLS, THEY ARE LOOPING BACK AT THEIR MOST LOVED PRODUCTS AND IMPROVING THEM TOO.”

“ONE THING I LOVE ABOUT BABYLISSPRO IS THAT THEY ARE ALWAYS FIVE YEARS AHEAD OF THE REST OF THE INDUSTRY.”

STRATEGY EQUALS SUCCESS

BY TYRIK JACKSON

LICENSED INTERNATIONAL EDUCATOR TYRIK JACKSON IS FOUNDER OF SHARPER IMAGE BARBER SHOP AND PREMIER BARBER INSTITUTE. THIS BUSINESS MASTERMIND IS RENOWNED FOR HIS STRATEGIC APPROACH TO THE BUSINESS OF BARBERING. OUR COLUMNIST TELLS YOU HOW TO BUILD YOUR CAREER FROM THE SHOP FLOOR UP.

There’s a cultural and economic shift happening in barbershops as we know them. In the United States, we have the ‘salon suite’ experience. In my opinion, this is the death of traditional barbering.

It’s true that knowing the cultural and economic climate of your profession is essential to building a successful business. It's important to know that today, we are operating in a barber’s market and not an owner’s market. At one point, the shop owners had market leverage because they were hiring barbers and offering chair rentals. They had brickand-mortar shops that barbers who couldn’t afford to establish their own location could go to grow. Traditionally, barbers just didn’t have businesses! And so, to get started, they’d hop between barbershops to earn their stripes, establish themselves in a local shop, work around other barbers every day, and start building that business.

Now, the power is in the barbers’ own hands instead of the shop owners' hands. Barbers are going straight into running their own high-level booth rental operations by renting a space instead of a chair. That space can come in the form of a small shop, a cubicle, a 10-by-15 booth, or a one-chair operation. Essentially, they become their own boss.

While that may be appealing for the young barber who is trying to establish themself and build their brand, it doesn’t give that traditional charm of barbering; that comradery, where you walk into a shop and are greeted by other barbers and patrons; where you see the same faces week in, week out; where you build genuine relationships and bond with your clients. You look forward to recurring appointments with that guy who hates the Dallas Cowboys or the one whose kids are going to college. Boutique barbershops are great for the investors who own the boutique,

but not necessarily as good for the barber that will lose out on the culture of barbering. I believe boutique setups and intimate onechair setups are for the retiring barber; for a professional who has a huge clientele that can provide steady revenue without having to manage loads of people. In terms of the client, this is best suited to those who don’t like the loud music or busyness of a shop.

As a new barber, I believe it is to your advantage to work at a local shop that is reputable, build the book of business and grow within that business. You’ll get visibility through walk-ins, and you’ll be aligned with the culture and the rest of the shop. Growing within the comfort of someone else’s business means you don’t have to worry about the financial upkeep, licensing, and code enforcement of your own location; you can just focus on getting really good at what you do.

I don’t think that boutique is wrong; I don’t think that commission is wrong; I don’t think that booth rental is wrong. You just have to understand what they are and strategize how they can help you grow. Set yourself a timescale and start goal setting to keep you on the right path. Identifying what works for you means analyzing three things: functionality, finance, fruitfulness. It is all about finding what works for you and molding opportunities and situations into what you need them to be to succeed. And once you choose, commit to it.

1.Functionality

Is the shop close enough to me that I don’t have to commute too far and spend tons getting to work? Does the shop floor operate in a way that suits me? Are there opportunities to learn and grow? Does it serve my lifestyle the way I need it to?

2.Finance

This is about building your book of business. Can I afford to rent this chair? Can I afford to pay every month for this boutique space? How does the pricing of the barbershop reflect the quality of the cuts I’m giving –should I be asking for more?

3.Fruitfulness

Consider how fruitful your choice of business model will be for your long-term personal and professional development. In the shop, will I be able to build my personal reputation? Will my skill set be able to improve in a booth rental scenario? In the boutique, will I build enough clientele? Does the chair rental price correlate with how many benefits I'll gain from being in a shop?

If you can’t find these things, then you just need to find a business or business model that works for you, for your functionality. It’s your career. Do it how you want to do it.

“I DON’T THINK THAT BOUTIQUE IS WRONG; I DON’T THINK THAT COMMISSION IS WRONG; I DON’T THINK THAT BOOTH RENTAL IS WRONG. YOU JUST HAVE TO UNDERSTAND WHAT THEY ARE AND STRATEGIZE HOW THEY CAN HELP YOU GROW.”

OUR TRUSTY COLUMNIST AND BARBER TOOL INNOVATOR, IVAN ZOOT, IS BACK WITH SOME BUSINESS ADVICE. THIS IS WHAT YOU CAN DO TO EXPAND YOUR PERSONAL BRAND AND USE MULTIMEDIA TO BOOST BUSINESS.

BUILDING BEYOND HAIRCUTS

BY IVAN ZOOT

There is more business opportunity in barbering than just fades and slick backs. If you are looking to build business and your personal brand beyond your chair, here are a few things to consider.

1 Identify a problem and invent a solution. Do you have an idea of how you can make the haircutting business better, easier, faster? Have you got an invention that can improve the lives of hair pros around the world. Develop your idea into a saleable product. Product it yourself or license the idea to an organization that take it big.

2 Improve on or create a new hair care product. Hair care product is the ultimate money maker for our industry. People use it up and buy more. A new, innovative and exciting product that creates opportunity or enhances the art of hair is sure to develop into a powerful revenue stream.

3 Teach others to prosper. If you know things that other people could benefit from knowing it is time to start sharing. You can start with social media and ultimately branch out into paid presentation, online training or even a school.

4 Expand your business. Knock down a wall and build a bigger business. Open another location in an area that can benefit from your presence. Franchise your business to enable others to follow your lead. Maybe growth is not in doing something different but in doing a LOT more of what you already do well.

Pros reach for OneComb

1Don’t kill the golden goose. If your business behind the chair is your main business and revenue stream do not let the diversion of your focus and attention undermine or compromise your main business. Do not spread yourself too thin.

2 Do not do what you do not do. Outsource. Hire people to do what you can’t. Use graphic artists, pro photographers, editors, etc. so all your work is as good (or better) than your haircuts.

3

Play to your strengths. If you are great on video do not try to type up blog posts. If you are a gifted speaker do not try to play too much on Instagram. Identify the platform that best fits your conversation and the best place to have it. Do not feel the need to be in every social channel. Go with what works for you and fits your unique voice.

4 Bootstrap it. Do not go deep into debt to launch a side project. Play with ready and available cash. Build it as you build it. If it is a good and growing idea it will fund itself to a point. Set a budget and stick with it. Only invest bigger when you have proven the concept and have a confirmed hit on your hands.

5 Use an NDA. A non-disclosure agreement (NDA) is a document that protects you and your idea. Have a signed NDA in place before you share anything outside of your organization. A simple NDA can be downloaded for free on the web. A more complicated document can be drafted by an intellectual property attorney for a small fee. I have a great one that I rely on. I am happy to offer a referral.

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IF SOMEONE SAID TO YOU THAT YOU COULD DOUBLE YOUR REVENUE, WITHOUT RAISING YOUR PRICES OR ADDING ANY MORE APPOINTMENTS TO YOUR SCHEDULE, WHAT WOULD YOU SAY? WELL, THIS IS ALL POSSIBLE WHEN YOU TAKE ADVANTAGE OF RETAIL! DIG INTO THIS FEATURE FOR THE BEST TIPS, PRODUCTS AND SYSTEMS TO MAKE RETAIL WORK FOR YOU!

When asked about the importance of retail, Sarah responded with another question: “How can you fully service your guest if you do not teach them how to recreate the look at home? How can your guest recreate the look without the product you used to style their hair?”

She continued: “The average man uses nine products a day. They are buying shampoo, soap, deodorant, gels, and pomades from somewhere; why would you not let them buy them from you? Your clients are begging you to teach them just a sliver of what you know so they can feel as good about themselves the day or week after their service as they felt walking out your door with their fresh cut.

“Every barber in this industry is given multiple opportunities daily to change a life, and if you are not giving them the tools to look and feel their best on the days between services, I truly believe you are doing a disservice to your client. Think of it this way: you go to the dentist, and when you leave, your teeth have never been whiter. You know they used a new toothpaste on you, it tasted different, and you certainly noticed the difference when you looked in the mirror. The dentist did not tell you what they used, nor did they offer you the option to purchase this amazing toothpaste, so you leave and head straight to your local drug store and scour the shelves for the magic toothpaste. You buy a toothpaste that looks similar, but it doesn’t work the same. So, you keep looking and trying and looking and trying, spending more money each time. Six months later, you go in for your check-up.

This time, you ask for the name of the toothpaste. The dentist tells you and halfway mentions that you can buy some from him today. How much time, money and energy could have been saved had your dentist just told you that six months ago?

“Barbers and Stylists make this mistake daily, and everyone loses in the end. We are an industry of helpers, yet so many are afraid to offer retail, which would help their guests because they don’t want to ‘sell.’ It’s not selling, it’s educating, and it’s our responsibility to educate the guest in our chair. It’s a win-win for everyone involved. The barber earns the trust and gains a client for life, the client has a better experience, and the barber takes home more money for themselves and their family without adding any more clients or time to their day.”

A note for commission shop owners from Sarah: “It’s important to understand that it’s not how much money you bring in; it’s how you bring the money in that counts. At least 15% of your dollars should come from retail to truly profit. Making sure to offer commissions that make a difference to your team is imperative. I offer up to 20% commission based on retail sales per week to barbers. I like to separate their retail pay from their commission pay, if possible (check your state laws). Each month, at a team meeting, give them their retail check so they can see and hold the money in their hands to understand that there is a monetary reward for fully servicing their guest. Celebrate the wins! Make retail fun and rewarding for your team so they have even one more reason to talk about it with their guests. 

WHEN YOU GET RIGHT DOWN TO IT, THE KEY TO A SUCCESSFUL BARBERSHOP BUSINESS IS PASSION. AND THAT IS SOMETHING THAT SARAH HEALY, GENERAL MANAGER FOR BAXTER FINLEY BARBER & SHOP AND EDUCATOR FOR BAXTER OF CALIFORNIA , HAS A LOT OF. THAT’S WHY WE THOUGHT SHE WOULD BE PERFECT TO SHARE HER BEST ADVICE ON RETAIL.

“Independent contractors and renters should also offer retail to their guests. It’s the easiest, fastest way to give yourself a raise without taking on more guests, adding days, or raising your prices. You get to keep 50 cents for every dollar sold! If you sell $500 in retail a week, you can give yourself a $13,000 raise in just one year It can be as easy as 26 guests a week taking you up on your retail offer. Track your numbers and give yourself a goal. Know your business and understand the math behind the money.”

Unlike 20 years ago, there is a lot of choice out there for brands that barbers can bring into their shops to retail. So, how can they distinguish between the good, bad, and the ugly? Sarah said: “Performance is number one for me. When you’re trying samples ask, does the product work? Is it easy for my guest and barbers to use? I also want to look at my business and offer products that fit my business model. Is the retail price of the product I’m selling comparable to what I charge for services? Does the product line offer education, and are there promotions or benefits from the line for back bar use? I also want a product line that offers a complete grooming experience. The ability for the guest to make my shop a one-stop shop for all of their grooming needs is a must. The ability to offer skin, body, hair, as well as lifestyle products for my guests, is my number one priority.”

Now, if you have retail products in the shop, are you going to hide them away in the storage room, waiting for someone to ask about them? No! Retail products must be visible and easily accessible to the guests. “Consider tables that get in the way Make them have to walk around your retail to get to the chair or have retail on shelves leading to the register. Also, clear pricing and shelf talkers help the guest to educate themselves while waiting for their appointment. Keep the product shelves stocked, dusted, and up to date. and keep smaller impulse buys at the registers.”

There’s a balance between carrying only one or two pomades and turning your barbershop into an entire retail shop. How do you get it right?

Sarah said: “If you are in the men’s grooming business, I believe you should offer everything your guest needs for their at-home routine, from shampoo, conditioner, face wash, shaving products, moisturizers, as well as deodorant and cologne. Travel essentials are great as well.”

Now, why are Baxter of California products a

TOP SELLING BAXTER OF CALIFORNIA RETAIL PRODUCTS

must-have in every barbershop retail self? “I’m glad you asked! Baxter of CA is a full grooming line that has everything a man needs from head to toe. Also, since men tend to visit their barber more often for shorter cuts, we have a product to offer at each visit. I teach my barbers to focus on their hair products on the first visit. On the second, we can fill a need in the guest’s skincare routine. For the third visit, let’s focus on the body or shave. By the fourth visit, the guest is ready to replenish their hair products or maybe change up a skin product as the seasons change. There is no excuse not to offer something their guest may need with each visit!”

Sarah’s takeaway message: “Only offer products you believe in, and you know work! Remember, you’re educating your guest, not selling. You are a difference maker in people’s lives daily, and it is your job to share with the person in your chair what they need at home to complete their look. You will build more trust and loyalty with each guest that walks in your door, take home more money in less time and possibly change a life .” •

1 Pomades – Clay Pomade and Cream Pomade are consistently number one and two in Baxter Finley

2 Skincare – Consistently in our top ten are our Exfoliating Body Bar and our award-winning Deodorant. Skincare products such as our Daily Face Wash and Oil Free Moisturizer are consistently in our top 10.

3 Shaving – the B of C After Shave Balm has always been our top-selling product from our shaving category.

Baxter of California, to me, is an easy sell. Our products are formulated with the highest quality ingredients, the products work, and every product is tried and tested at the Baxter Finley Barber & Shop before going to market. Real barbers and real clients can play with, use and try our newest innovations, allowing us to tweak or change a formula before bringing it to outside consumers. We have a very loyal following of users, and the brand has been around for over 50 years. We know what the consumer needs and wants as well as what the barber needs to perform their craft at the highest level. Plain and simple, we only offer products that get the job done with the highest quality of ingredients.

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TO SIGN UP FOR WHOLESALE PURCHASING USE CODE BARBEREVO TO GET AN EXTRA 10% OFF YOUR FIRST ORDER

RESPECT THE RETAIL

DANNY ROBINSON STARTED HIS CAREER IN THE WORLD OF HIGH-END SALONS. NOW, AN OWNER OF MULTIPLE SUCCESSFUL BARBERSHOPS AND A MARKETING WIZARD, DANNY KNOWS THAT RETAIL CAN BE A KEY ELEMENT IN A SUCCESSFUL BUSINESS, ALL YOU HAVE TO DO IS GET A LITTLE CREATIVE WITH IT!

Running a barbershop business is not all fun and games, we all know that money makes the world go ‘round. And with the cost of living as high as it is, barbershop owners must be doing what they can to support their business, while continuing to support their community of clients. What is one way to increase profits, without increasing the amount of cuts you do in a day or raising prices? Retail.

Danny explained: “Retail is an art form. If you play your cards right, you can pretty much cover all of your overhead costs, from rent, water, and electricity, just from your retail sales alone. However, when you open a barbershop, you’re not given a manual. So, there is a lot of trial and error. When it comes to being successful in retail, I have learned the key is finding a balance between a product that is high quality for your clients, and also cost-effective for your shop.

“There are a lot of brands out there that have great products, but if the initial wholesale price is too high, the margins won’t be good enough to make a difference in your shop, especially if you take into consideration the products that you use during the service and on the back bar. The keys to retail are: be consistent, be conscious, be creative, and maybe be a little controversial.”

To stock his barbershops, Danny relies on Chris & Sons based in the UK, Classic Barber Products based in LA, and then a combination of branded merch and products. Danny said: “Having the right distributors that you can count on is essential when it comes to retail, and that’s where consistency comes in.

“No matter how fun and flash your business is, consistency is key. If a client comes to you once and gets a product they love, but they come back for it and it's always out of stock, they might just

give us and find another place to get it – whether that be online or at another barbershop. So, it pays to be dependable.”

If you know Danny, you know he likes to do things a little differently. So, it was natural for him to want to carry products you couldn’t get anywhere else. “My goal in Danny & Co is to stock products that aren’t easily found everywhere else or on Amazon. So, when I started working with Brian from Classic Barber and formed a close relationship with him, it meant that I could bring in brands and products that were difficult to get in the UK. For example, I bring in a lot of Xotics by Curtis Smith. They have a lot of innovative hair and skin care products that my clients fall in love with during their service, and often go home with a product or two too. One product that I love in particularly is the Xotics Blue Water facial spray. I give my clients a spritz after their appointment and they feel so fresh and revitalized, they always want to buy a bottle. ”

Danny has built quite the brand for himself over the years, and a lot of that comes through his cheeky (and at times controversial) sense of humour, even when it comes to his Danny & Co-branded merch. Danny said: “When you are creating your white label products, it is great because you can put your personal touch on the products and the branding. I started working with the company to create products that were customised by fragrance, ingredients, hold, and all sorts. But for me, marketing is where I like to shine, and I like to be unique with it. So, I called our powder spray Devils Dust, which turned some heads. And then for our matte clay, I called it 'Kushty' and took pictures of it with cannabis leaves around it. I am all about guerrilla marketing and trying to stand out from the crowd and catch people’s attention.”

Photography // Danny Robinson

But you don’t have to stop at hair products. Danny explained that there are plenty of creative merchandise items you can retail, not just to bring in revenue, but to get your brand out there too.

“Branded barbershop merch can be a brilliant element to your retail section. Whether it be T-shirts with your logo on them, caps, or cutthroat razors. You can be clever with it. I have seen barbershops do car air fresheners; I have even seen barbershops make custom condoms! It’s all about getting creative.

“When you are creating your own branded merch, the markups can be profitable. Depending on how much you order in bulk, a Continental t-shirt can cost you a couple of pounds to get made up, and you can charge £20-£30. I have done jumpers in the past as well, which were popular. If you have a loyal following of clients, and you put some thought into the design, it’s an easy sell. Plus, it’s something your barbers can wear to work as a sort of uniform. Not to mention, when you get your brand out there, whether it be on t-shirts, car air fresheners, or whatever else you want to smack your logo out onto, that’s free marketing! Your clients and your barbers are promoting the shop just by going out to the gym or the shops.”

Now, the more merch you bring into your shops, while you can increase your profit capacity, you could also give yourself quite the headache trying to keep track of all the inventory, especially if you have more than one location. Danny uses Squire to ensure he is conscious of all of the incomings and outgoings, and on top of everything, right from his phone or laptop. Danny said: “Not only is Squire a great system for managing bookings and our schedules, but it makes retail a lot easier too.

“Whenever you get a shipment of products, you can easily input the numbers into the system. Then, as products are sold, it will count down, so once you are down to five or so products, you will get a reminder to order more. As Danny & Co has multiple locations, it is so helpful for me to get these email notifications from Squire, because before, I often wouldn’t find out until it was too late. This also means that there is no need for doing daily or weekly stock counts or inventory checks, which can be dull and time-consuming, especially if you carry a wide variety of products.”

Danny also is a big fan of Squire’s reporting features, so that he can easily keep track of what is selling well, and who is selling well too. “On Squire, you can see the stats of what products are most popular and which ones are taking up shelf space.

“As well, with Squire, you can see which barbers are selling the most, and how much. I find this a helpful tool because if you feel like your staff needs a bit of encouragement to sell, you could run a friendly competition in the shop, and the barber with the most sales could get a bonus or a dinner or something. Which not only increases sales but can encourage staff enthusiasm and bring a buzz to the shop.”

Finally, what’s Danny’s advice for closing the sale? He said: “I think at the end of the day, it’s all about recommendation, explanation, and education. Throughout the service, ensure you are talking the clients through the products you are using, and why you’re using it for them. Get them to smell the product, maybe even feel it in their hands, and then place it down on the station throughout the cut. With all that, all you need to do once the client gets to the til is say, ‘All these products are here for you whenever you need them.’ They might buy the product then and there, they might come back the next day and decide they need it, or their girlfriend might come in and buy it for them as a gift. I have always found, the more pressure you put on selling, the less likely the client is to buy.”

“ON SQUIRE , YOU CAN SEE THE STATS OF WHAT PRODUCTS ARE MOST POPULAR AND WHICH ONES ARE TAKING UP SHELF SPACE.”

Image by Alan Beak// Danny & Co Collab for Wahl Pro

CREATING A RETAIL BRAND

BRIAN MURAKAMI LET US IN ON THE SECRET THAT EXPLAINS WHY CLASSIC BARBER PRODUCTS SUPPLY ONLY THE BEST OF THE BEST WHEN IT COMES TO IN-STORE SHOPPING…

Retail-ability is your first step towards creating a retail brand within your shop. Brian gave us some intel: “Every barber shop has a sacred space at the entryway, whether there’s a reception area or not, that could earn as many retail dollars as the shop earns in service dollars. It doesn’t even have to take much room to add a retail product display with some styling product, maybe some beard oil or facial care… all of which can double your investment and income.”

Brian explained that in this industry, authenticity is everything. “Barbers can tell right away if a brand has the ‘it’ factor from packaging and performance; if both of those boxes are checked then there might be a chance. But what really makes a successful brand is drive, support, education and an authentic story that barbers can believe in and identify with.”

Education is the key to great barbering work, but success in retail also comes from building a basis of knowledge on how to market, promote, and price the products in your shop. It’s all about getting into the right mindset. Brian told us: “You can earn differently with Classic Barber

WHAT MAKES CLASSIC BARBER PRODUCTS’ BRANDS SUCCESSFUL?

XOTICS

“All-natural, small-batch, hand crafted skin, shaving, beard care products from the one and only legend himself, Curtis Smith. This brand has been around for almost 30 years and continues to innovate.”

FIRSTHAND

“Clean, hand-made products that deliver, and the stunning packaging is 100% recycled material so you’re doing something amazing for the planet. Product performance rivals top-end brands, but at mid-range pricing. Firsthand sources ingredients that are clean, safe, and best of all, actually work! Looking good while not harming your body should be the standard, not the exception! Made in the USA.”

BROSH

Products. One of the guiding principles of our business is that we teach barbers and shops that you can earn your full potential when you’re well educated, well stocked, and well versed on what to say about and how to use a product properly. Our staff is rich in product knowledge and tightly knit with the vendor partners and brand ambassadors to provide support to our customers in the form of how to recommend a product, how to apply it to the customer in the chair, and explain how to use it so they’ll want to buy it.”

Brian shared some advice on how to sell from behind the chair. “Put the can in their hands. Talking to the customer while they’re a captive audience in your chair lets them see the product, smell it, tell them how much to use and how to apply it. Barbers are a trusted confidant and have a lot of influence. Once they find a brand they can get behind and believe in, they can recommend and prescribe a styling product or an entire regimen to clients. Depending on the customer, don’t be afraid to recommend a cocktail of products that might be best for their hairstyle. You can even go as far as to share your favorite hair, beard or skin regimen.”

Finally, the Chair to Register concept is something that Brian feels is really missing in the barber industry, having that confidence to prescribe a product to a customer after a service. He continued: “It is as simple as putting the product in their hand and saying, ‘Here is the shampoo I used in your hair. It is good for your dry scalp and much better than what you can buy at the drugstore.’ Do this right after you take off the cape and neck strip as they’re about to walk up to the register. This practice can work with any styling or grooming product, too… especially if the customer comments on it while you’re using it. That’s your opening!”

Find Classic Barber Products on Instagram as @classicbarberproducts

“This amazing Japanese haircare brand certainly has the ‘it’ factor, with the stylistic packaging and cult-favorite water-based pomade styling products, look out for one of our newest brand partners to take the US by storm.”

UPLIFT

“What’s more uplifting than a barber cofounding a company and building a brand and career all while in recovery? The brand itself has an uplifting scent, quality ingredients and gives back to those fighting addiction. Look good while feeling good about it.”

Angelica Cuts Hair// Amber Dawn Photography

Buchanan’s Barber Lounge // Devon Skornik

RUNNING A BUSINESS, BEING A BARBER, AND HELPING HIS COMMUNITY IS WHERE JEAN CARLOS CRUZ, OWNER OF ÒLEO MEN’S SALON, THRIVES. HE TOLD US WHY ROLDA IS HIS GO-TO FOR QUALITY PRODUCTS THAT LET HIM EXECUTE THE PERFECT WORK FOR EVERY CLIENT THAT WALKS THROUGH HIS DOORS.

THE BUSINESS OF BARBERING

Jean Carlos told us how he found himself in the hair and barbering industry, eventually leading him to opening his men’s salon in Miami, Florida, named Òleo. This barber-turned-entrepreneur told us his story, starting from the very beginning: “I was born in Bayamón, Puerto Rico and was the youngest in a family of six children. I started cutting when I was 15 years old. I learned on my own, without courses, purely by trial and error. Since I lived in a lowincome community, I had a lot of practice helping me improve my technique. The business plan, the market study, and the risk study are my initial steps for opening a business.”

Òleo is an upscale full-service men’s salon with a highly capable team who assure a unique

experience. Jean Carlos and his teams offer their clients great atmosphere complimented by a wide range of services and quality products. Every barber and hair professional needs the best tools and products to do the best jobs for every single client that walks through their doors. We wanted to know what brand Jean Carlos goes to, to provide this ultimate quality? Rolda, was his answer. What drew Jean Carlos to Rolda as a brand? “They have masculine fragrances so are perfect for male clients. They’re also residue-free and suitable for all hair types, which makes them versatile for every client. The lasting hold of their products is due to a specialized formula that is unmatched.”

Jean Carolos told us which products from the vast range are his go-tos: “Firstly, it’s got to be the Rolda Black Hair Styling Gel. It covers gray hair, with a medium to strong hold and medium shine that achieves a wet look. This product is also alcohol-free, paraben-free, and flake-free. Not only do you know it’s going to look good in your client’s hair, but you also know it’s being kind to the scalp, too.

“The next product that comes to mind is the Rolda Force Hair Pomade,” he said. “It is perfect for classic hairstyles. The water-based formula has medium hold and encourages medium shine. This product washes out easily, boasting all-day hold that doesn’t flake.”

“ROLDA PRODUCTS ARE RESIDUE-FREE AND SUITABLE FOR ALL HAIR TYPES, WHICH MAKES THEM VERSATILE FOR EVERY CLIENT. THE LASTING HOLD OF THEIR PRODUCTS IS DUE TO A SPECIALIZED FORMULA THAT IS UNMATCHED.”

Photography // Fabian Betancourt

Finally, Jean Carlos told us about the Rolda Power Hair Pomade. “I really like to use this to create volume and texture. This is also a waterbased formula with high hold. It has high shine and is the perfect edge control gel. Again, this one is flakefree, alcohol-free, and residue-free.”

Jean Carlos also has Òleo Salon Express in Miami and Òleo Gentlemen Salon in Selbyville, Delaware as well as an online store (oleostock.com) for the products the Òleo team uses in the shop daily, including Rolda’s finest! We wondered, what are the benefits of offering products as retail in the shop? Jean Carlos said: “Having the ideal product for your client allows you to create any style that the client wants. If you execute what they want, they leave happy and confident, which helps build loyalty and develop greater trust, ultimately leading to repeat visits and an extended client list.”

For any barbers who own shops and looking to add a retail aspect to their business – both in the shop and online – Jean Carlos shared three pieces of advice for how to market the retail in person and digitally. He said: “Show, demonstrate, and write down the correct use of the product, its benefits and the great results it provides. This undoubtedly generates great confidence in the buyer.”

Jean Carlos Cruz is not only a businessman and a talented barber,

he is above all a philanthropist who dedicates his time to serve those who need it most. Growing up in an environment with few resources, he learned not only the value of work, but also the importance of serving others and helping those who need it most. He shared three pieces of advice on how to manage/juggle working with clients behind the chair as well as running a business and developing your personal brand or branching out into community projects and other work. Here goes: “Planning and organization are very important – that’s how you’ll achieve that balance. It can seem difficult at first, but you have to go through that busy kind of overwhelming stage to understand what it takes to execute these different parts of yourselves and then learn from them and work out a balance from there. I also recommend keeping your book daily so it’s more manageable. I always say that daily booking is your key to the door that opens opportunity and leads to success.”

Finally, we asked Jean Carlos what services he would recommend having on your menu to boost client interest and revenue as a result. He gave us the lowdown by very simply saying: “Hair hydration services, color, facial and waxing services.” You heard the man! Find Jean Carlos on Instagram as @jeankeecruz

UNFALTERING QUALITY

Vinny's Barbershop is a modern yet traditional barbershop, offering high-quality haircare services in a relaxed and inviting atmosphere. The shop is run by Vinny De Leon who has gained a reputation for being one of the top barbershops in the greater Houston area. Vinny told us more: “Our barbershop prides itself on providing quality services and a friendly atmosphere, using the latest trends and styles, and let’s not forget the straight edge razor shaves, which are the most popular amongst the clients. We take the time to listen to our customers and ensure their satisfaction.”

Why did Don Juan catch Vinny’s attention?

“I saw Don Juan Hair Products when browsing website reviews for new products. I noticed Elliott Chester using them and was impressed with the range of products the brand offered and that they’re tailored to different hair types.”

We wanted to know Vinny’s favorite Don Juan offering. He said: “Don Juan Sea Salt Spray, Don Juan Grooming Spray, Don Juan Tiki Matt Clay, Don Juan Hybrido, Don Juan Matte Cream. This line up is a BIG hit for us!”

What do his clients love, and why do they take them home with them after the appointment?

“My clients’ love the Don Juan Hair Styling Cream, Don Juan Sea Salt Spray, Don Juan Hybrido. These products are great for all hair types as they nourish and hydrate, leaving it soft, shiny, and healthy. The styling cream helps create definition and hold while maintaining a natural, healthy shine. Not to mention the scent of the products is outstanding! All of these products work together to provide the best possible look and feel for the hair.”

Why does selling quality products in your shop matter?

Vinny said that if you want to be known for being the best, your retail and customer service sections need to be just as incredible as the cuts and shaves themselves. “The products we retail are important because they tell our customers the story of Vinny’s Barbershop. Our shelves feature products that are not only high-quality, but also unique to Vinny’s Barbershop. They reflect our commitment to delivering the best grooming experience to our customers and to our commitment to using only the best ingredients and formulas.

"They represent us as a reputable brand that stands for excellence and craftsmanship. Additionally, the products in our retail section represent our desire to provide our customers with the highest-quality grooming products available.”

Vinny appreciates the high quality of Don Juan products as well: “The brand is dedicated to providing high-quality products with an emphasis on natural ingredients, such as essential oils, vitamins, and plant extracts. Optimum performance made affordable. The products are incredibly affordable, making them accessible for consumers with all kinds of budgets. Barber-focused Don Juan offers excellent customer service and support, helping customers and barbers find the right products for them.”

Find Vinny on Instagram @vinny_barbershop

UPSELLING FOR SUCCESS

Vinny’s tips for retailing products in your shop.

1 Educate your sales staff Educate your sales team about the benefits of Don Juan's products and the ways in which they can help customers achieve their desired look and style.

2 Offer bundles and discounts Offer customers attractive bundles and discounts for Don Juan products to encourage them to buy more than one item.

3 Make sure the product is visible Place Don Juan products in prominent locations, use attractive displays, and include a product demonstration to increase customers’ exposure to the brand and products.

4 Participate in events Participate in events such as barber shows, bridal shows, fashion shows, etc., to increase Don Juan’s visibility in the community.

5 Leverage customer reviews Use customer reviews to showcase the positive experiences and reviews customers have had with Don Juan’s products, and promote them on your website and social media channels.

6 Cross-sell other products Cross-sell other related products alongside Don Juan products to further increase sales.

7 Promote brand ambassadors Engage brand ambassadors to talk about Don Juan products and how they have incorporated them into their look.

8 Use loyalty programs Use loyalty programs such as discounts and rewards to encourage customers to continue buying Don Juan products.

DON JUAN ENTHUSIAST VINNY DE LEON IS ALSO OWNER OF VINNY’S BARBERSHOP, TX, AND TOLD US WHAT IT TAKES TO ACHIEVE ALL-ROUND SERVICE FOR EVERY CLIENT, AND WHY DON JUAN HELPS HIS TEAMS ACHIEVE TRUE QUALITY WITH EVERY CUT.

Photography // Apollo Media Productions

THE PROPER WAY OF RETAILING

FOUNDER AND OWNER OF THE PROPER BARBERSHOP, JOHN PINA OPENED HIS BARBERSHOP BECAUSE HE COULDN’T FIND WHAT HE WAS LOOKING FOR IN A BARBERSHOP – SOMETHING THAT WAS APPOINTMENTBASED AND WELCOME TO ALL. FIVE YEARS LATER AND PROPER BARBERSHOP IS THRIVING, WITH A FULL SCHEDULE AND A SUCCESSFUL RETAIL BUSINESS.

Photography // In Motion Photography, Luke and Ashley Photography.

From the beginning, John’s mission was simple: “Provide the old-school vibe for the modern man. We have been voted as ‘Best Hair Care for Men’ for the last four years, and we partner with local businesses to host community events.”

I asked John, to tell us a bit about the shop’s philosophy surrounding retail, and how it has contributed to the success of the shop. He said: “Clients need to find products that are best suited for their hairstyle and hair type. We sell the same products we use in the shop, so our clients can get the same look at home. They can get their cut and buy their product in the same place, saving time and energy.”

One of the keys to John’s success in retail is thinking carefully about the brands he brings into the barbershop to retail. He said: “We currently sell Layrite, Victory Barber Brand , Reuzel , and Burly Boy Beard Co

“Our requirements for selling products are: all brands need to be made by barbers, products must be water based so they easily wash out or be restyled, we like the exclusivity of the brands we carry which can only be purchased at

barbershops or directly from the manufacturer (not major retailers). It’s a bonus if a brand is local. Burly Boy Beard Co. is made in the next town over.”

What product is always flying off the shelves at Proper? John said: “Our top-selling product is Layrite Natural Matte Cream . It is very versatile and can style most if not all, hairstyles.”

Technology can play a big role in encouraging retail sales while keeping the business organized and on top of statistics. John said: “We use Square to manage sales and inventory. The simplicity is unparalleled – most tasks are literally done with the touch of a button. In addition, most clients have used Square at other businesses and so are very familiar with the system. A bonus is there is no need to print receipts as they can be texted or emailed to clients.”

Now, some barbershop owners struggle to encourage their barbers to put effort into selling retail. But all of the barbers are as passionate about educating and selling their clients retail, as they are cutting. Why? John explained: “We encourage our staff to make retail sales by providing commission to every

retail sale. In addition, all back bar products are provided for barbers to style each client making the sale even easier since the client is familiar with the product. Lastly, education is key as barbers need to feel confident and trust the brand in order to sell it.”

Proper Retail Tips

1

The best tip to encourage retail sales is to use the product to style each and every client. If the client likes the product they are most likely to purchase it.

2

Educate the client while styling their hair and explain why you chose to use that particular product for their hair and show them how to use it properly.

3 Only carry brands you truly believe in.

4 Ask every client if they need the product during checkout.

“WE USE SQUARE TO MANAGE SALES AND INVENTORY. THE SIMPLICITY IS UNPARALLELED –MOST TASKS ARE LITERALLY DONE WITH THE TOUCH OF A BUTTON.”

TRADITIONS OF THE TRADE

DAN AND ROBERT RIX OWN THE COMPANY OF MASTER BARBERS, SOUTHPORT, UK, THE MULTI-AWARD WINNING FAMILY FIRM DEDICATED TO HAIRDRESSING AND FINE GROOMING FOR GENTLEMEN. NOT ONLY ARE THEIR SERVICES MASTERFUL, THE FATHER AND SON PROVE THEIR COMMITMENT TO CLIENT SATISFACTION WITH A SUPERB SELECTION OF RETAIL GROOMING PRODUCTS – INCLUDING THE CAPTAIN FAWCETT COLLECTION.

With perhaps the largest and best selection of retail grooming and haircare products in the UK, Dan and Robert know the importance of retail when it comes to the overall client experience and satisfaction, and don’t take the process of selecting brands lightly. That’s why Captain Fawcett was an easy choice to bring into the shop.

Why is retail so important, anyway? Dan said: “Firstly, it helps to build a comfortable surrounding, and it highlights the standard a customer can expect from our establishment and the products that we are going to be using.

“The other thing is every service client is a potential retail client, and vice versa. So, with every client that comes in, you have an opportunity to gain additional revenue. If you miss these opportunities, you are doing a disservice to your business.”

Rather than just having one shelf in a barbershop, The Company of Master Barbers features an entire retail store within the barbershop, making retail a distinctive feature, not just an additional option. Dan said: “We have a lot of customers who come to us first to purchase products, and then their curiosity gets

the better of them, and they become regulars in the barbershop as well.”

Retail is just one of the ways The Company of Master Barbers stands out from the crowd these days. Dan said: “In this social media centered world, retail is something that people tend to undervalue. But we are traditionalists who want to keep the high street alive, therefor our focus is about the service we give our clients and the quality of the products they go home with.” Robert said: “Retail is not something to be frightened of it is something to be embraced.

The Company of Master Barber's Favorites from the Captain

Ricky Hall Booze & Baccy Oil

Maharajah Eau de Parfum Maharajah Beard Balm Booze & Baccy Oil & Wax Gift Set Double Edged Rockwell Razor

Photography// Dave Brown

Photography // Dave Brown

It can help you build a more financially sound, sustainable, and multi-faceted business.”

How does the Company of Master Barbers select the products that make the cut for the retail area? Dan said: “If you can buy a brand or product on the high street or in a supermarket, you will not find it in our shop. We make sure that we carefully select products that haven’t flooded the market, so our selection is curated in a very intentional and thoughtful way. We need to believe in the brand, believe in the products and their results, and cover a variety of client needs and budgets. It is about understanding who your clients are and creating an experience that fits them individually.”

While The Company of Master Barbers carries a wide selection of retail products, Captain Fawcett is one of their favorite and most popular brands. Why? “We initially started stocking Captain Fawcett Moustache Wax, which is what the brand originally started with. And then as the brand grew and evolved, we brought more and more of their products in.

“I got to know the founder, Richie, through doing the charity BarbersRide, and got to know more and more about the story behind the brand and how it was growing. We were really drawn to the design elements of Captain Fawcett, but we also loved the products and their fragrances, and we just really liked Richie and the direction he was taking the brand. At that point, we decided to go the whole hog and bring in the whole range.

“Lately, the Beard Balms have been a huge seller, so we have been stocking the whole range. Then usually, once a client gets

hooked on the Beard Balm, they come back for the Moustache Wax, the Eau De Parfum, and the Beard Oil. And then from there, clients start buying Captain Fawcett’s hardware, such as their brushes and razors. Clients become as loyal to the brand as we are.”

While Dan and Rob love the efforts Captain Fawcett has put into the brand image and all of the marketing and packaging, as it helps to catch clients’ attention, it is the quality of the product that gets clients hooked. “With Captain Fawcett, all the stuff works well. They have done their research and they get the product right before they put it out. So, you know that what's inside the products is just as impressive as the packaging.

"Then, having unique labeling and containers makes them all stand out on your retail shelf. Plus, all of their products are at a very reasonable price point, which is another important element. Price, look and quality, are the three most important elements when choosing a brand to retail.

“The personal touch with Captain Fawcett goes a million miles. As you lift the little tin of pomade, there’s a little text inside the tin that says, ‘stiff upper quiff.’ It’s all about these nice little touches, and the story and personality behind the brand, that draws you in. Knowing who Richie is, and how and why he created the products, and listening to all of his folklore, just makes the products so much easier to sell behind the chair–when you truly believe and love the brand you are working with.”

Check out The Company of Master Barbers @themasterbarbers

“WITH CAPTAIN FAWCETT, ALL THE STUFF WORKS WELL. THEY HAVE DONE THEIR RESEARCH AND THEY GET THE PRODUCT RIGHT BEFORE THEY PUT IT OUT. THE CONTENTS ARE JUST AS GOOD AS THE PACKAGING.”

CONSCIOUS COLLABS

‘COLLABORATION’ IS ONE OF OUR FAVORITE WORDS TO HEAR IN THIS INDUSTRY, WHETHER IT’S BRANDS OR PROS TEAMING UP FROM WITHIN THE INDUSTRY OR FINDING A BRAND OUTSIDE OF THE BARBERING INDUSTRY WHO HAVE ALIGNED VALUES. THE JAPANESE BARBERING BRAND, BROSH IS ALL ABOUT THE COLLAB. WE SPOKE TO RYUNOSUKE NAKADA TO FIND OUT WHY.

Since the birth of the Brosh brand, collaboration has been a major value and component of the business. The brand itself was born out of a collaboration between Mr. Brothers Cut Club and Apache. Mr. Brothers Cut Club is a barbershop brand that is responsible for establishing the culture of barbering in Japan, boasting tremendous popularity from the younger generation. It is overwhelming the number one shop in Japan for its recognition and exposure, with 1,500 monthly visitors. So, when they first collaborated with Mr. Kawakami, the owner of Apache and a living legend in Japan’s barber culture, educating and performing all over the world, you knew it was going to result in a pretty remarkable product.

And that product was the Highest Quality Japan-Made Brosh Pomade, known for its hard hold, carefully selected ingredients, and high-end fragrance.

Since, Brosh has grown their collection to more than 20 products, a variety of pomades, along with gels, balms, sprays, and shampoos. Brosh also carried on creating many more collaborative products with fashion, pop culture, and skateboarding brands such as their BROSH

X Pabst Blue Ribbon Pomade, BROSH Pomade

X Marvel Captain America, BROSH X Wacko

Maria Pomade, BROSH X Love Ear Art Pomade, BROSH X Evisen Skateboards, BROSH X Cloudy, and BROSH X Linc Original. They have also collaborated with and attended events sponsored by brands like House of Seven, Sponsored by Jack Daniels, and the Born-Free Motorcycle Show.

Ryu explained that in the beginnings of Brosh, they were heavily influenced by Americana biker and skateboarding cultures, so collaborations felt like a natural move for the business. He said: “Our style of barbering is based on the same culture as motorcycle and fashion brands, so why not push the brand awareness beyond the barbering industry to attract more clients with similar styles and values?”

I asked Ryu what some of his favorite collabs have been over the years. He said that one of the most memorable collaborations for the brand was with CLOUDY. He said: “We have done a lot of collaborations over the years, especially in the last year, but this one is a special one. Our partnership with Cloudy was born in order to support the barber academy they were opening in Ghana. All profits from this pomade are donated to cover the cost of the equipment necessary to open the Barber Academy and the maintenance of the living environment for the students.”

Ryu explained that it is through collaboration that the brand has been able to double its sales channels. He said: “When we work with other brands outside of the barbering world, we are able to reach their entire clientele, through events and also through their social media following. Then their clientele becomes our clientele. People who may have never really thought or cared about hair or barbering, now have a reason to care and to relate to us, and to see how cool it can be.”

Through making connections with the barbering community, Ryu explained that Brosh

has been able to form a more solid identity for itself. He said: “There is no other brand like us, a barbering brand with as wide of a reach through so many different communities.”

Finally, I asked Ryu if Brosh had any new collaborations in the works. “Of course. So, stay tuned!”

“OUR STYLE OF BARBERING IS BASED ON THE SAME CULTURE AS MOTORCYCLE AND FASHION BRANDS, SO WHY NOT PUSH THE BRAND AWARENESS BEYOND THE BARBERING INDUSTRY TO ATTRACT MORE CLIENTS WITH SIMILAR STYLES AND VALUES?”

THE SHOP INSIDE A SHOP

90 YEARS OF TONDEO MEANS 90 YEARS OF INNOVATION. WE SPOKE TO YVONNE SCHRAMM, HEAD OF DIRECT SALES, TO FIND OUT HOW THE BRAND ARE DEVELOPING THEIR STRATEGIES TO SATURATE THE SCISSOR MARKET. THEIR ANSWER IS A 'SHOP WITHIN A SHOP' CONCEPT. INTRIGUED? KEEP READING...

Yvonne told us that there are 80,000 salons and barbershops in Germany – and TONDEO want to give every one of them access to their premiumline, ergonomically refined scissors. CONBLADE technology gives TONDEO scissors extraordinary stability, durability, and sharpness – who doesn’t want that in their hands and their shop?

Yvonne explained the 'Shop Within a Shop' concept: “Let’s say our sales reps are working to generate sales in salons for 200 days per year, maybe they see 10 to 15 shops per day. This is two to three thousand leads each year, max. We wondered, how can we achieve a constant sales presence in the other 70,000 shops?” The answer: a retail section in shops and education centers where educators use TONDEO scissors to execute their masterclass looks. This means that students have instant access to the scissors used after the class is complete. Yvonne: “They can hold the scissors in their hands and find ones that fit their

hands. These are real investment pieces, so the Shop Within a Shop concept lets professionals make sure they’re spending money on something they love.” How does the concept work? “We put a section into the shop that uses our branding, signs, tools, and cabinets to create a mini shopfront for TONDEO. We sponsor these set-ups and the salon, shop, or academy will have stock to let professionals buy straight away or a QR for them to order within two to three days. The owners will get part of the revenue, of course!” It's a win-win situation! Yvonne agreed: “Stylists and shop owners are very good at communicating with one another. I think once they know something works or that they’re dealing with a great piece of equipment, word will get round that it’s worth investing in." Tell us more about TONDEO scissors! “Our scissors are individual pieces of art that take 120 steps to create. From beginners to professionals, we have the right high-quality tools for everyone. Our

scissors also come in left-handed versions.” We asked what benefits TONDEO scissors have for the physical health of the barber or hairdresser. “A lot of professionals still use the wrong kinds of scissors for their hands. Scissor knowledge is not part of our curriculums when training. If you use an unsuitable scissor, your hands will strain and ache as you open and close your hand hundreds of times per day. Normal scissors are around 100 grams in weight, however, we have shears that are only 10 grams, meaning less force is necessary when opening and closing the scissor. The effort saved is equivalent to moving three elephants per year! It’s like cutting through butter or making a crisp clean cut through cling film.”

Why is it beneficial to retail tools in your shop?

EXHIBITING

VISUALLY ATTRACTIVE TOOLS, PRESENTED WITH AESTHETICALLY PLEASING BRANDING THAT PEOPLE WILL TALK ABOUT. THAT’S GOOD FOR OUR BRAND – AND THAT’S GREAT FOR BOOSTING CLIENTELE IN YOUR SHOP, TOO.”

Yvonne said: “A good retail area makes people talk. In the shop, it’s better to have an interactive selling technique, where you can show how the tools work. In academies, having an integrative retail section that blends into the work being demonstrated on stage allows the student to understand why the tool is being used so that they know how to make the absolute most of it. In terms of client interest, a solid retail section will establish you as a provider of top-class tools or products as well as a provider of top-class cuts. When people can enter your shop and use it as both a store and a barbershop, they have reason to talk about it with other clients. People love a more-for-your-money deal – and they love a multipronged experience. That’s ultimately what you’re creating with a TONDEO retail section in your shop. You’re exhibiting exquisite, visually attractive tools, presented with aesthetically pleasing branding that people will talk about. tondeo.com

Photography // TONDEO

“YOU’RE

EXQUISITE,

TONDEO THOR DAMAST SCISSORS

Incomparable toughness and strength, the highest purity of the steel used and a beautiful design — if the thunder god Thor had forged a pair of scissors with his hammer, he would have made them just like this!

$1,784.00 // tondeo.com

BAXTER OF CALIFORNIA CLAY POMADE

Paraben-free hair styling clay pomade infused with naturallyderived ingredients such as clay and beeswax. Clay Pomade texturizes and molds hair into place to deliver a strong, yet pliable hold. 2 oz / 60ml

$24.00 // baxterofcalifornia.com

FIRSTHAND CLAY POMADE

BROSH UNSCENTED POMADE 115G

The ideal product for gentlemen who love a good hairstyle day after day. Specially designed to fix dense hair, such as Japanese hair. Easy to style, even by hand, thanks to its light, non-sticky texture.

$22.50 // broshpomade.com

Strong, resilient style without harmful chemicals, plus the jar is made from recycled material so it is good for you inside and out!

$14.40 Wholesale or $144 for 12+1 FREE // classicbarberproducts.com

AMERICAN CREW FORMING CREAM

Easy-to-use styling cream that helps hair look thicker. This waterbased styling cream provides allday hold, excellent pliability and a natural shine.

$21.00 // americancrew.com

ROLDA SHAVE COLOGNE SAMPLE KIT

This Must-Have Will Have Your Clients Leaving Your Chair Feeling and Smelling Confident And Wanting To Return For The Experience. Each Spray Helps Reduce Any Burning Sensation To A Slight Tingle While Protecting Against Redness And Irritation.

Use code ROLDA20 for 20% OFF your order.

$30.00 // rolda.com

MAXIMIZED SKILL

MULTI-AWARD-WINNING BARBER AND JRL’S NEWEST BARBER OF THE MONTH, KEVIN JADIELL VAZQUEZ, TOLD US HOW THE AWARD HAS HELPED HIS CAREER AND HOW YOU CAN ENHANCE YOUR EDUCATION JOURNEY.

How does it feel to be crowned JRL’s newest Barber of the Month? Kevin said: “It feels great to have the recognition. I’ve had a great year of awards with Premier Orlando and CT Barber Expo, winning big at these shows makes me feel like I’m on the right track. Everyone keeps telling me it’s my year, but I’ve been working for this for a long time, so I think it’s all coming at the right times. Winning Barber of the Month too, this shows that if you work hard and just stay true to your own work – and leave the ego at the door –you can get to where you want to be.

“I still didn’t expect to get this accolade, though, so when I got a call from Chico and the JRL team, I was really excited. There has been so much happening all at once for me right now, so taking the time to appreciate getting this highlight is a great thing!”

We wondered how this notoriety has changed Kevin’s career. He said: “This puts me in the perfect spot for becoming a platform educator for JRL. Sharing knowledge with others is something I’ve always been quite good at – I have a desire to help people in my community through barbering, so becoming an educator is a natural move for me in my career.” He doesn’t have any plans to leave the chair just yet though. We wanted to know what JRL tools he uses day-to-day – the ones that max his creativity and help him execute the finest cuts for every client. Top of his list right now are the JRL FreshFade 2020C Clipper and FreshFade 2020T Trimmer. “These tools are super lightweight and accurate. I cut a lot of kids' hair who have autism and the lightweight, quiet humming of these tools really settles them and avoids overstimulation.” The JRL Forte Pro is a styling favorite. “The hair dryer produces high-pressure

and high-velocity air flow, making it the perfect tool for fast drying and professional styling.”

What drew Kevin to the brand in the first place? “JRL tools are great, but it’s their people-focused approach to education and their teams that I really admire. The tools are made specifically for the comfort of the barer, but also with the consideration of the client in mind.

“I’ve used JRL for my entire career, but the relationship I have with them now started about three years ago. Winning titles like this gives you the notoriety and the brand backing really establishes you in the industry as a voice of knowledge. Makes you recognizable, trustworthy, and these are great qualities to have when you want to go into the world of education.”

What’s next for Kevin? “I plan to level up my stage education. I see these more experienced long-term educators and they have these incredible shows – literally singing and dancing, lights and music – and I really want to put my own twist on that.” Kevin boasts incredible creative color work, using vivids to modernize classic cuts and catch the eye of well-respected brands like JRL. “My journey with the team has really only just begun. I can call this incredible team, filled with talent, and speak about anything – work, advice, life updates. JRL have built a great team that upholds each other and wants to see each other succeed.”

Finally, how does Kevin recommend barbers stay creative? “Learn. Always learn from your peers and the people whose work you admire. Keep your mind open to new things. It can be easy – especially as an educator – to feel like you’ve learned everything that you possibly can, that there’s not much else to get good at. But there’s always something – always.

“There’s a lot of ego flying around as barbers, so remember to re-group and put your ego to one side and keep yourself straight to reaching your goals.”

Photography // Kevin Jadiell Vazquez Torres

“I DIDN’T EXPECT TO GET THIS ACCOLADE, SO WHEN I GOT A CALL FROM CHICO AND THE JRL TEAM, I WAS REALLY EXCITED. THERE HAS BEEN SO MUCH HAPPENING ALL AT ONCE FOR ME RIGHT NOW, SO TAKING THE TIME TO APPRECIATE GETTING THIS HIGHLIGHT IS A GREAT THING.”

BARBER CHAIRS

PRIDE + PURPOSE Barber Studio

When Renjie Pajarillo (aka renjworld) opened his private studio in DTLA in 2022, he wanted to create a space that focused on ‘moving with ethos, not ego.’ Keeping his space clean, simple and minimalist, with only the highest quality furniture from Takara Belmont, Renjie created the ultimate creative space.

Originally from the Bay Area, Renjie has been cutting hair for over a decade, and graduated barber college in 2016. His specialties are in precision scissor and clipper cutting, image consulting, and tailoring a hairstyle suitable for an individual’s personality and lifestyle.

After operating in a Live/Work loft in Downtown LA for three years, Renjie decided it was time to launch his own intentional barbering space where he could focus on creating and performing hair services, called Pride + Purpose. Renjie said: “Here at P+P Studio, we cater to a community that is particular about their personal image. We provide a service of quality in a private setting for those seeking a high-end experience. At P+P Studio, we “Move with ethos, not ego.” We are for the people.” I asked Renjie what the inspiration for P+P’s interior was. “When people walk into of P+P Studio, their expression is filled with awe – that’s what we wanted to achieve." 

A BARBER'S CHAIR IS THE BEATING HEART OF THE BARBERSHOP.

IT'S WHERE CLIENTS CAN RELAX AND BOND WITH THEIR BARBER AND WHERE PROFESSIONALS CAN GET CREATIVE AND DO THEIR BEST WORK. WE SHOW YOU HOW TO FIND THE BEST CHAIRS ON THE MARKET.

Photography // Kenneth Berling (@kenihanas)

Photography // Yulia Chinato

He continued: “This studio is designed to feel clean, simple and sheikh. I want people to feel like they are at a place of exclusivity when they step in.”

In a space like P+P, the barber chair is a center piece worth investing in. Renjie said: “I believe that a certain barber chair can definitely level up the client experience. When people can notice and feel the quality of an amazing barber chair, it adds to the rest of the experience. Having quality equipment provides comfortability, trust and confidence.”

Because of this, the Takara Belmont Legend was an easy choice. He said: “I have known about Takara Belmont for about 10 years and all of the chairs I have seen and used are crafted with pride. Takara Belmont is definitely a leading brand in the barber industry because they are known for their quality, ergonomic design and longevity.

“I chose to acquire the Takara Belmont Legend chair to level up the experience of my service. I believe it’s an investment for both the barber and client. Working with a fully electric barber chair prevents strain from the barber’s body and ergonomics which provides longevity in their career, and it also provides an amazingly comfortable seat for the client.”

For Renjie, one of the best features of the Legend is that is has a lay-flat feature. He said:

“This means that the Legend is able to lay the client fully flat, almost like an operation table. This provides extreme comfort for the client while performing a hot towel shave service. It also allows the barber to comfortably perform the service with ease. Another feature is the service table that it comes with. This service table allows the client to place their drink or personal belongings on the surface, something most barber chairs aren’t equipped with.”

For other barbers, whether they’re fitting out a 10-chair shop or a studio, Renjie recommends Takara Belmont is worth the investment. He said: “Takara Belmont offers a wide variety of designs in their chairs that is suitable for any style. You cannot go wrong with Takara Belmont because the chairs are high quality that will endure all kinds of services and lasts many years.”

For Renjie, the brands and products you choose to invest in, say a lot about your own brand and quality of business. He explained: “My choice of my chairs and furniture is a reflection of my taste and personality. Having quality pieces in P+P studio contributes to the high-end experience and expertise that we provide. I have to be able to walk the walk and talk the talk. It’s not on me, it’s in me.” •

“I CHOSE TO ACQUIRE THE TAKARA BELMONT LEGEND CHAIR TO LEVEL UP THE EXPERIENCE OF MY SERVICE. I BELIEVE IT’S AN INVESTMENT FOR BOTH THE BARBER AND CLIENT.”

“ TAKARA BELMONT IS DEFINITELY A LEADING BRAND IN THE BARBER INDUSTRY BECAUSE THEY ARE KNOWN FOR THEIR QUALITY, ERGONOMIC DESIGN AND LONGEVITY.”

Photography // Renjie Pajarillo (@renjworld) Model // @kumbia_ink

HAVING QUALITY PIECES IN P+P STUDIO CONTRIBUTES TO THE HIGH-END EXPERIENCE AND EXPERTISE THAT WE PROVIDE.

Joan Romero (@Chvpofades)

Bao Linh Duong (@thebowser.la)

Photography // Kenneth Berling

SUPREMACY BARBERSHOP

Practically Supreme

A BARBER CHAIR ENDURES A LOT THROUGHOUT THE DAY. ONE DAY YOU MIGHT HAVE 20 CLIENTS IN AND OUT; ANOTHER DAY, YOU MIGHT HAVE A MOM SITTING DOWN IN THE CHAIR, HOLDING DOWN A SQUIRMING KID. KHRISTIAN SANTANA (AKA @ISGAINS), JRL AND H14 CLUB CONTENT CREATOR KNOWS THIS ALL TOO WELL – BUT WITH HIS SHOP, SUPREMACY, HE DIDN’T WANT TO SACRIFICE DESIGN FOR DURABILITY.

Supremacy Barbershop is a high-end barbershop created for clients who appreciate premium quality, time, and a flawless look. Khristian told us about the barbershop interior: “Supremacy

Barbershop is a visually captivating haven, adding a contemporary twist to a classically rustic space. As soon as you step through its doors, you’re greeted by an aesthetically pleasing palette

of gold, white, and black. The dominant hues of gold exude luxury and elegance, while the contrasting white and black bring a touch of sophistication and balance.”

Photography // Khristian Santana

What was Khristian’s criteria when selecting furniture? He said: “The gold and black barber chairs creates an ambiance of opulence and boldness. The rich gold hue of the chairs catches the eye, symbolizing luxury and extravagance; the sleek black adds a touch of modernity and strength. Every detail was taken into consideration, ensuring that the chairs not only provided comfort and functionality but contributes to the overall visual appeal of Supremacy Barbershop, leaving a lasting impression on every client who experiences our exceptional services.”

For Khristian, practicality plays a crucial role alongside the appealing black and gold aesthetic, which is why he chose Keller International salon chairs. He continued: “Comfort is a top priority. Keller International’s chairs provide plush cushioning and ergonomic design, ensuring clients can relax during their grooming sessions. The chairs are also adjustable, allowing for easy customization of height and angle, accommodating both barbers’ needs and clients’ comfort. Durability is a significant factor as well, and Keller International’s salon chairs are known for their sturdy construction and long-lasting performance. The easy-to-clean materials used in their design contribute to the maintenance of impeccable hygiene standards.”

Khristian continued: “Keller International’s salon chairs are equipped with practical features such as swivel capabilities and locking mechanisms, offering convenience and stability. Keller International’s heavy duty black and gold barber chairs emerged as the winner due to their captivating aesthetic. Their practical features like client comfort, adjustability, durability, and convenient functionalities made them the ideal choice for Supremacy Barbershop.”

Why is it important to invest in durable furniture? “When we have back-to-back clients, the chairs’ robust construction and high-quality materials have stood the test of time, maintained their structural integrity, and ensured reliable performance. There have been instances where accidental spills or hair products have come into contact with the chairs, but their easy-

to-clean materials have made the clean-up process hassle-free, allowing us to swiftly attend to the next client without any interruptions. These moments serve as reminders of the wise choice we made in selecting our barber chairs. Their enduring strength and high standards have consistently exceeded our expectations, making our work more efficient and contributing to the overall satisfaction of our clients.”

Finally, I asked Khristian for his advice for sourcing good chairs. He said: “My advice for barbers planning to purchase new barber chairs is to prioritize. Look for chairs with ample padding, adjustable features, and high-quality materials that can withstand daily wear. Research reputable brands, read customer reviews, and consider visiting showrooms to see and test the chairs in person. Set a budget range but prioritize quality over price to ensure a long-lasting investment. Lastly, consider after-sales support and warranty. Taking these factors into account will help you make an informed decision and choose chairs that enhance both the comfort of your clients and the efficiency of your barbershop.”

“

KELLER INTERNATIONAL BARBER BLACK AND GOLD CHAIRS ARE WINNERS DUE TO THEIR CAPTIVATING AESTHETIC, COMBINING THE LUXURIOUS BLACK AND GOLD DESIGN WITH SLEEK LINES AND ELEGANT DETAILING.”

THE RIGHT SIT FOR YOU

BARBER CHAIRS ARE EXTREMELY VITAL TO ANY BARBERSHOP BECAUSE THEY ARE THE FOUNDATION OF THE SHOP. FIRST AND FOREMOST, THE BARBER CHAIR IS ONE OF THE MOST IMPORTANT TOOLS IN A BARBER’S ARSENAL TO SERVICE THEIR CLIENTS.

BY BARBERVILLE

Photography // BarberVille

Although barber chairs are manufactured with many different designs and styles, it is essential for a barber chair to perform its basic functionalities day in and out to ensure the success of the barber. A quality barber chair can carry a Barber throughout their entire career if maintained and cared for properly. The truth

is all barber chairs are not made equal, so it is important to research extensively before choosing the right chair. Key factors in determining the choice of chair would be cost, manufacturer, design, build quality, and overall features.

To decide which chair may be right for you, first, consider your budget because barber chairs

can vary in price greatly. Beyond cost, choosing a reputable manufacturer is crucial; you want a brand that will stand behind its product as well as have the distribution and infrastructure to support any maintenance issues that may arise. The color and design should coordinate with the overall aesthetic of your establishment to keep a consistent theme.

Due to these factors, my personal choice to outfit BarberVille HQ was the Belmont 225 with classic black leather and chrome; we chose the model and color for its diversity to fit with multiple themes and accent furniture that has been updated throughout the life of the shop. Belmont chairs have stood the test of time and have proven themselves to hold up to the heavy demands of a rigorous day-to-day barber schedule.

While traveling to many different shops to highlight their unique take on the barber industry, I have seen a balanced mix of traditional and modern barber chairs, which is primarily based on the preference of the owner and the overall look that was desired for their specific barbershop.

Traditional Barbershop V’s Barbershop Charlotte

When it comes to creating a traditional barbershop, V’s know what they are doing! With their refurbished vintage Koken barber chairs, the vibe is fashionable, timeless, and professional.

The SMP Studio Finishing Touch Ink

Although Barbering and SMP go hand in hand these days, the chairs are not the same! To comfortably do scalp micropigmentation, both you (the professional) and the client need to be as comfortable as possible. Finishing Touch Ink has done a great job of selecting chairs that look great in the space while being functional and comfortable too.

COLLINS COMMANDER PREMIUM BARBER CHAIR

Meteal-to-metal construction and wood detail provides solid, classic styling and quiet operaration. Upholstered footrest keeps your client comfortable during the service.

$3,699.00 // collins.co

TAKARA BELMONT LEGEND BARBER CHAIR

Sets new standards for barber chair technology. From an enhanced vertical-lift pump and synchronous recline system to an ergonomically engineered seat and elegant upholstery piping.

$10,800.00 // store. takarabelmont.com

COMFORTEL VERONA ARCH MIRROR

This mirror can be free standing or wall mounted, depending on your shop style. Comes in powder coated black steel frame and crisp clear display.

$515.00 // comfortelfurniture.com

KELLER SIERRA RECLAIMED 3-TIER ROLLING CART

This powerhouse cart has versatility and convenience. Endless opportunities to display product, offer snacks, and beverages to clients or have a mobile styling station. Locking wheels, sturdy real-wood shelves, and convenient push handle all packed into one cart.

$279.00 // keller4salon.com

The Mobile Studio

Snippz 2 U

When setting up a mobile studio, finding the right chairs is perhaps the biggest struggle. You want chairs that are comfortable and functional but that are also mobile-friendly. Successful California-based barbershop Snippz has nailed it with their custom chairs, which even feature a custom pull-out wash bowl.

COLLINS VANELLE SA ADD-ON SHUTTLE

Designed to replace traditional sidewash units. The signature V-shape of the Vanelle SA chair is complemented by custom upholstery, real wood armrests, and silver powder-coated castaluminium arms.

$1,869.00 // collins.co

Here are some examples of great uses of barber chairs that complement the unique environment that I have encountered on my BarberVille tours.

BRINGING SHAVING BACK the

shaving shop

Nick told us a little bit about how the idea of American Shave came to life. He said: “Justin and I have always been very passionate about men’s grooming from a very young age. When I was 17 years old, I knew I wanted to be a barber and was fortunate enough to pursue my dream career. After I graduated from barber school, I opened a small barbershop in my hometown of Englewood, Florida. It was during that time I met Justin who was attending college for business. We spoke about barbering and how fast the men’s grooming industry is growing.”

“There was a demand for more than just barbering services. Men were wanting waxing, skin care, hand and foot, and massage services. This is when the American Shave concept was born, a one-stop shop for everything men. We now have over 9,000 clients and offer a wide variety of barbering and spa services for the professional and blue-collar worker in a relaxing and inviting

FOUNDED IN 2011 BY NICHOLAS FINLEY AND JUSTIN ROSADO, AMERICAN SHAVE WAS CREATED TO FULFILL A DEMAND FOR MORE THAN JUST BARBER SERVICES IN SARASOTA, FLORIDA. AMERICAN SHAVE HAS BEEN A SPACE WHERE CLIENTS CAN FULFILL ALL THEIR GROOMING NEEDS IN ONE PLACE, WHILE ENJOYING SOME REST AND RESPITE – IN A COLLINS BARBER CHAIR, NO LESS.

atmosphere. We essentially created a space for men to feel comfortable getting these services at a convenient and affordable price. American Shave is at the forefront of this growing demand, and we set the bar for how barbering will look in the future.”

I asked Nick why he wanted shaving to be a service at the forefront of his business. He said: “Shaving is what sets a real barbershop from a typical salon. Back in the day, it was an art to be able to perform a shave, so bringing back that classic hot lather shave was important to us.

“We have a step-by-step procedure that includes both hot and cold towels infused with our own essential oil blend. Our barbers are extensively trained using the best shaving products on the market. We have clients who thank us for bringing them back to early memories of what it was like to get an authentic shave.”

Everything about American Shave was carefully curated to create the best experience for its

clients, including the interior. Nick explained: “We were inspired by a European design. A very clean modern shop, yet warm and with a distinctive atmosphere. We wanted to maintain a masculine, yet timeless design. This allows men to feel comfortable getting those additional services in a clean relaxing environment.”

For Nick and Justin, client comfort is king. “We spoil our clients. Think about it, if you offer an experience they can’t have elsewhere, why would they ever leave? This was our thought process when we chose the best the industry has to offer from Collins barber chairs, and pedicure chairs, to our custom Earth-lite massage tables. Prioritizing comfort is the most important aspect to provide the best experience.”

Back in the day, Nick and Justin attended Premiere Orlando in search of the perfect chairs for their space. That’s when they stumbled upon Collins. He said: “Right from the beginning, they were great to work with and even let us customize the chairs to our liking. Collins is one of the best in the industry and we wanted to make sure we had a reputable brand in our location.”

When choosing the right chairs for the space, and for the services they offer (especially shaving) there are a few important details and qualities to look for, explained Nick. He said: “We wanted large chairs that would last a lifetime. Although they may cost a bit more, you won’t have to worry about maintenance and wear. We currently use custom matte black Collins Cobalt chairs. It was also important for us to have the footrest flip back so our clients can really stretch out and get a comfortable shave service. We also made sure to have directional lighting that doesn’t shine directly on clients when they’re laid back for a shave. I’d say we thought this particular detail out pretty thoroughly. It’s always in the details.”

Nick’s Tips for Finding the Best Chair for Shaving: “1. Find something that suits your aesthetic! Your chairs set your barbershop vibe. 2. Make sure the footrest flips back so the client can stretch out comfortably. 3. Be sure the chair has a good headrest and enough cushion for ample support”.

“WE CURRENTLY USE CUSTOM MATTE BLACK COLLINS COBALT CHAIRS. IT WAS ALSO IMPORTANT FOR US TO HAVE THE FOOTREST FLIP BACK SO OUR CLIENTS CAN REALLY STRETCH OUT AND GET A COMFORTABLE SHAVE SERVICE.”

PROUDLY HANDCRAFTED IN TENNESSEE

MADE FOR YOU

Want options? Collins salon and barber furnishings are made-toorder so you can design your shop to be as unique as you! With hundreds of material, hardware, base and footrest choices, Collins can help you can bring your ideas to life!

COLLINS.CO/BARBER

5 STAR CORDLESS BARBER COMBO™

SOME THINGS ARE

Wahl Professional’s #1 selling clipper pairs up with its #1 selling cordless trimmer in the new 5 Star Cordless Barber Combo. With Titanium and DLC blades, an upgraded clipper motor, and a new matching look, this duo is sure to turn heads in the shop. Scan now to shop or visit wahlpro.com