SalonEVO UK & Ireland Issue 16 (July/August 2023)

SCHWARZKOPF PROFESSIONAL

BLONDME COLLECTION

Hair// Keya Neal, Emre Ayaksiz, Maggie Hancock, Natan Correia, Josie Vilay, Danilo Bozic, Arjan Bevers, Lesley Jennison.

Unbeatable lift with minimised hair breakage

· New formula with less swelling

· New Anti-Metal Bond Protection Technology

· No bonding additive or anti-metal pre-treatment needed

SCHWARZKOPF PROFESSIONAL

Creative Direction// Hooker & Young #SKPCollective. Hair// Marzena

Cielen, Katie Cook, Alannah

Finnegan, Farah Naz, Chlo Streets.

Styling// Magdalena Jacobs.

Make Up// Maddie

Austin.

Products// Schwarzkopf Professional.

Photography// Michael Young.

JACK MEAD

GRUNGE LUXE COLLECTION

Hair// Jack Mead, Lydia Wolfe. Styling// Lewis Cameron. Makeup// Abbie Beautement.

Photography// Richard Miles.

ANDREW BREWSTER & DAVID FOSTER | CO-FOUNDERS

SUMMER HAS BEEN INCREDIBLE SO FAR. WE’VE FLOWN TO SHOWS ACROSS THE GLOBE FROM LIVERPOOL AND LONDON TO ORLANDO, NYC, CONNECTICUT AND MANY MORE. AND WE HOSTED OUR FIRST EVER EDUCATION EVENT IN PARTNERSHIP WITH BABYLISS PRO. HERE’S MORE...

EVO is an ever-expanding enterprise. Our impressive, innovative 104-page print BarberEVO and SalonEVO publications are our bread and butter – print is where this journey began and it’s a medium that you guys have come to know and love just as much as we do. But we are a business built on big ideas – and we’re making every one of them a reality. EVO is officially going multimedia! Think Vogue interviews at the top of the Met Gala stairs – but BIGGER. Yep, we said it. We told you we have big ideas…

We’re blown away by the talent in the UK, Ireland, and North America. We believe you all deserve recognition beyond our pages now. Which is why we’ve been filming bespoke interview content at every event in partnership with ULTA Beauty, Barber Strong and Collins – huge thanks to these guys for supplying the barber’s chair interview setup, complete with a backdrop of the finest hair products and tools. Also, our friends at

Booksy and Williamsport Bowman for providing our Out the Box quick-fire games too. AND our photobooth, which makes you the next SalonEVO coverstar.

Watch out for in-depth interviews with big names from the teams at BaByliss PRO, Dyson, American Crew, Wahl, K18, Ulta, Olaplex, Keune our EVO columnists and so many more. We have an incredible bank of video content for you to feast your eyes and ears on. Advice, news, behind the scenes, red carpets, announcements, and lots of fun guaranteed.

More big news – our first ever education event EVO on the Road, powered by BaByliss PRO, was a sell-out! Our hometown educator Pete Cranfield and the talented Tariq Howes shared some super valuable work. We’re buzzing to do more of these for the salon industry next year!

You know where to find us! @salonevomag// salon-evo.com // YouTube coming soon…

SWEET 16! WELCOME TO THE JULY/ AUGUST ISSUE OF SALONEVO! IT’S SUMMERTIME AND WE ARE FEELIN’ FINE. THIS ISSUE WE ANSWER THE WORLD’S HARDEST QUESTIONS, LIKE, DO BLONDES REALLY HAVE MORE FUN? WHAT ABOUT BLONDE SPECIALISTS?

Summer has just begun, and hey, it’s been pretty nice so far! The summer vibes are going strong and we are loving it.

To kick off this issue, we talk about all of the hottest summer trends, from brilliant blondes and the healthiest hair care to blushing summer brides and superb sunshine skincare. We also cover business tips for how to make the most of this busy, busy season. Nailed it! Who better to introduce our nail art feature, than the legendary Jan Arnold, Co-Founder and Style Director of CND? We caught up with Jan at Premiere Orlando to talk about the latest advancements and her favourite summer nail trends. We also share some step by steps and the best ways to embrace the current trends in nail art. As hairdressers, you know how much of a person’s confidence is often held in their hair. So, when that hair starts to thin or fall out, a client’s

confidence can drop significantly. But, the great thing is that there are things you can do to help them regain and regrow that confidence. We talk about all of these methods, and how you can feel more confident in approaching cases of hair loss and damage. Is it time to give your salon a facelift? Well, updating your furniture can make a huge difference. In this feature, we showcase a handful of drop-dead gorgeous interiors, which feature state-of-the-art salon furniture, making them as beautiful as they are practical.

Perhaps the fastest and most extreme changing trends are in lashes and brows. But, what a great service to add to your salon menu, to bring in revenue and fill in those little gaps in your schedule. We talk to the experts on the latest trends and products to get those lashes fluttering and start raising brows!

JENNIFER PAXTON | EDITOR

Short

The 2023 Submissions for the Fellowship Image Awards are now OPEN! Entries should be produced during the Award Period, between May 31 2022 and September 30 2023.

All images should be taken in a professional environment, except for the Snapshot image. Go ahead and source that incredible location for your nature-inspired collection or play with colourful lighting in the studio to make a statement with your gothic hair story. This is your chance to showcase the depth of your creativity!

Barry Stephens, CEO of the Fellowship for British Hairdressing, said: “We are delighted to announce the launch of our 2023 awards, including the brand new 2023 Spotlight Award. There are categories to suit everyone, from creatives with beautiful collection imagery for the Image of the Year Awards, or business focused for the Art & Commerce Awards. We also have our Honours Awards, which allow us to reward our Fellowship Team Members for their hard work and dedication to The Fellowship.”

All submissions should be digital, via the entry portal at fellowship.awardsplatform.com with a declaration that every submission is your own work.

There will be six finalists in each category. These finalists will be announced at the end of October ‘23. The WINNERS will be announced at the Fellowship’s Annual Luncheon & Hair Awards, December 4, 2023.

The six Image Awards categories are:

• Fellowship Image of the Year Award

• Colour Image of the Year Award

• Men’s Image of the Year Award

• A fro Image of the Year Award

• Snapshot Image of the Year Award

• International Image of the Year Award

Judging is done anonymously by a carefully curated panel of the industry’s most talented and respected hair artists and educators. Based on their

SCRUMMI APPOINTS KY WILSON AS CREATIVE DIRECTOR

Scrummi, the B-Corporation certified salon and spa towel company, announced the appointment of their new Creative Director, Ky Wilson. The Scrummi team pride themselves on working with inspirational, passionate individuals who embrace the Scrummi core values.

In his new role as Creative Director, Ky will work closely with the Scrummi team to deliver educational content and continue to drive their core messaging around sustainability and liberating the planet. Rob Cooper, Founder and Managing Director at Scrummi, said: “We’re looking forward to working closely with Ky. He represents everything that Scrummi stands for and we’re excited to work with him on educational content and emphasise the importance of sustainable practices in the hair industry.

“We remain passionate about liberating the planet from laundry and believe our partnership with Ky will firmly enhance our core message.”

independent merit, each judge is regarded as an international leader within their industry sector. (Enter now and this could be your first step to becoming exactly that!)

Here’s your requirements…

1. All entrants must be an INDIVIDUAL MEMBER of the Fellowship for British Hairdressing.

2. Entries will not be processed if you are not a member.

3. P rior to entry, you must acknowledge rules and restrictions on the entry platform at fellowship.awardsplatform.com

Entries for the Fellowship’s Image Awards CLOSE on October 2, 2023. Good luck, everyone!

WELCOME TO NURTURE ACADEMY SCOTLAND

Founders Michelle and Audrey are experienced hairstylists and assessors who have been working in the industry for over 25 years. Their aim with Nurture Academy is to help support young people who have not yet attained their full potential.

Located in Morris Park, Glasgow, Nurture Academy gives young people the opportunity to get into the world of hairdressing and barbering, to give them a better chance of success in life. The sessions available at Nurture Academy run for 12 weeks at a time, and offer quality, engaged time with small groups of students, helping students work toward their ASDAN qualification.

Michelle and Audrey are aware that many of their students may have experienced trauma or difficult challenges in life, so they made sure Nurture Academy is a safe, calm, and encouraging space.

Michelle said: “We want our students to feel respected, and to treat them like adults and equals. The goal is to give them the confidence in life, whether they go into a career in hair or not.”

At Nurture, they don’t just cover the basics of hair cutting and styling techniques, but customer service, and customer safety.

The Nurture Academy space is also available for other educators to rent out when not in use by the Academy. The educator package includes two rooms, a private kitchen, a Promethean interactive screen, high-speed wifi, and free parking. Lunch packages are also available.

For more info contact Academy@nurtureone.co.uk and follow @nurture_academy_scotland_ltd_

Ky himself added: “Becoming the Creative Director for Scrummi is a career highlight for me. I’m excited to start working closer with this brand, which I’ve used and loved for over 10 years. I’m looking forward to having a direct effect on how Scrummi will develop. Together, we’ll not only be helping hairdressers and their salon businesses grow but dramatically reducing the negative impact our industry has on the planet. The Scrummi towel itself is the best of its kind. I know this through personal continuous research, having tried similar product lines. I’m always on the hunt to improve my service for myself, my clients, and the freelancers within our community at The Social.”

Find Scrummi online at scrummi.com and on Instagram as @scrummitowels. Keep up with Ky at @kycutwilson

DENMAN STUDENT KITS GIFTED TO SUPPORT YOUNG PEOPLE LIVING WITH CHALLENGES

Hair at the Academy is a unique training salon where young people from all walks of life can make steps towards a bright new future. The Academy welcomes students from the age of 13 to adulthood who come from a broad range of backgrounds, circumstances and experiences that might include living with mental ill health or anxiety issues, being in the care system, seeking asylum or experiencing homelessness.

Founder and Director Mary Pugsley and her incredible team offer the hairdressing skills to achieve a VTCT accredited qualification but also Maths, English, customer service and the much-needed understanding and support to instil self-belief and confidence.

Denman is proud to gift Student Kits to set each student up for greatness. Each kit includes seven brushes and three combs including the classic Denman D3 Head Huggers, Paddle Brush and Pintail

comb. The kits were created in collaboration with college educators and are available to all colleges and training academies.

Martyn Wady of Denman said: “Hair at the Academy positively transforms lives and they pour their heart and soul into offering young people in need the support, tools and skills to lead an independent life. We hope these Denman Student Kits will help these young people start their careers off on the right foot.”

Mary Pugsley of Hair at the Academy said: “With specialist support and guidance, our students learn a life-long trade, grow in confidence, and find a true sense of belonging. We are thrilled to announce this new partnership with Denman, who are generously donating some of their top-quality, professional hair styling products to support our students.”

THE WEEKLY PODCAST FOR HAIR PROFESSIONALS CUT TO THE NEWS

SalonEVO is teaming up with industry icon, Dom Lehane, who you may know from the incredibly popular, How to Cut It Podcast! We are excited to share that Dom is releasing a brand-new podcast called Cut to the News, which will aim to bring the latest news from the world of professional hair. Each issue of SalonEVO UK, Dom will round up some of his top stories, and together we will ensure that you are caught up with all the latest happenings through your eyes and ears! A Note from Dom: “Join me when

in July when I will be launching the brand new Cut to the News podcast where I will be diving into the latest news from the world of professional hair. Whether you’re a seasoned stylist or just starting out, Cut to the News podcast will have something for everyone. So, grab your headphones and get ready to stay ahead of the curve with our weekly dose of hair industry news and insights.” Don’t forget to subscribe and tune in each week to Cut to the News, available on all major podcast platforms from mid-July onwards.

"THE HAIR SHOW": YOUR FORTNIGHTLY LIVE STREAM FOR HAIR PROFESSIONALS

Have you tuned in to our interactive live stream, The Hair Show ?

Hosted with myself, Georgia Bell Norman Boulton , Rheanna Wood , and a lineup of special guests, this show is all about bringing the industry's biggest topics to life through real-time conversation and audience interaction.

What sets The Hair Show apart is the invaluable input from the live audience — the everyday hairdressers whose voices make the show truly special. Each episode tackles pressing issues that resonate with professionals in the field. Recent topics have included discussions on social media anxiety, the industry's pricing dilemma, the need for apprenticeship evolution, and much more.

Mark your calendars and join us every fortnight on Monday at 8pm as "The Hair Show" goes live. You can catch the action exclusively in the How To Cut It Facebook group. Don't miss out on being a part of this dynamic community and hanging out with your fellow peers.

The Hair Show is your chance to be heard, engage, and have some fun... I can't wait to see you there!

DO YOU HAVE WHAT IT TAKES?

It’s great to see Quif Centre Stage competition is back, where Quif hair brand are on the lookout for the next generation of hair colour stage artists!

As the host of last year's final, I can personally say what a fantastic competition it is. Now, it's your chance to put the spotlight on your hair colouring prowess!

Quif Centre Stage gives you the opportunity to showcase your talent from salon to stage. Simply create a modern and inspirational colour look on a model of any gender and hair type, using Quif professional products. The judges want to see flawless execution and stunning hairstyles that draw inspiration from upcoming trends. Show off your technical skills and creative flair!

This competition is open to all hairstylists, whether working in a salon or independently, Centre Stage is your platform to shine.

Submit your best hair look using Quif professional products on our website by June 30th. Finalists will be announced on July 28th. If selected, you'll be part of the final event on September 18th at Alan Howard Stockport. Save the date! @alanhowardltd

SMASHED IT REVEALS TOP 50 VOTED HAIR INDUSTRY’S MOST INSPIRATIONAL PEOPLE OF 2022

I was thrilled to have recently announced the highly anticipated unveiling of How To Cut It's Smashed IT in the Hair Industry 2022 Top 50 countdown.

Recognising and celebrating the remarkable achievements of numerous inspirational individuals in the hair industry.

Every nominee who made it on to this prestigious list had been carefully selected through an open voting process that began in late 2022. It is a true testament to the immense impact they have had on their legion of fans and followers.

The countdown culminated in a live YouTube and Facebook stream, where I had the privilege of revealing the top 10 names who Smashed IT in the Hair Industry in 2022. Amongst the stellar lineup, one name topped the list,: Sarah Love. Her dedication to her community and education and motivational qualities earned Sarah the coveted number one spot.

But the excitement doesn't end there! We have bigger plans for Smashed IT in the Hair Industry 2023, as we get ready to once again honour and celebrate the most exceptional individuals who are pushing boundaries and inspiring others in the industry.

To see the full Top 50 head on over to howtocut.it and the recorded live stream can be watched on replay on www.youtube.com/@howtocutit

BABYLISS PRO PRIMA 3100 SLIM

Strong and lightweight, this hero straightener is engineered with floating titanium plates and five heat settings up to 230°C. Suitable for all hair types. Heated curved metal casing makes for

DYSON SUPERSONIC ™ PROFESSIONAL HAIR DRYER

With attachments fit for

SCHWARZKOPF PROFESSIONAL BONACURE R-TWO

Powered by Double Bonding Technology for damaged and over-processed hair. Vegan and cruelty-free, this repairs the hair instantly in just two quick steps, giving hairdressers confidence. Price enquiries at: schwarzkopf-professional.com

ACUT ABOVE

ANDIS SLIMLINE GTX TRIMMER

The Wide GTX blade’s deeptooth pattern allows more hair to feed faster, without sacrificing precision, and can be zero gapped perfect for ultra-close detailing. The Lithium-ion battery delivers up to two hours run time.

£108.95 // andis.com

DENMAN DNA TANGLE TAMER ULTRA D90L

Powerful wet and dry detangling of long, thick and curly hair. Ideal for hair extensions and wigs. Polished pins are snag-free and cushioned pad is kind to scalp.

£15.00 // denmanbrush.com

UBERLISS PATENTED BOND HEALING SPRAY

Strengthens, moisturises, and hydrates all hair types. It also works well on damaged and dry hair. The Bond Healing Spray offers heat protection, improve d combability, and detangling.

£15.50 // avlon.co.uk

WAHL 5 STAR VANISH FOIL SHAVER

Upgrade your finish with the NEW Wahl Vanish Shaver! Packed with industry leading innovations to bring the smoothest shave without bumps or irritation.

£137.99 // wahl.co.uk

IT&LY AQUARELY &-PLEX PERMANENT COLOUR

This spectrum of permanent hair colour spans from fiery reds to chic beiges. Accent additions provide expert correction, customisation and control.

£5.62 each (for 20+ units) // bettersalonsupplies.co.uk

ANDIS SUPRA ZR II CLIPPER

Elevate your game with the Andis Supra ZR II Cordless Detachable Blade Clipper. Driven by an advanced multi-speed rotary motor, this ultra-versatile cordless powerhouse glides effortlessly through every hair type – fine or coarse –wet or dry.

£ 295.00 // andis.com

BUBBLE WAND CURLER STYLER

Two different diameters with anti-burn tip for safer handling. Ergonomic anti sliding handle. Heats to 200°C.

ROBERT EATON

SONG OF THE MONTH SWITCH DISCO & ELLA HENDERSON REACT

TOP TIPS SHAGGY BOB

THE PRESIDENT'S SAY

PRESIDENT

OF THE FELLOWSHIP FOR BRITISH HAIRDRESSING, ART DIRECTOR FOR RUSSEL EATON HAIR , AND AMBASSADOR FOR WELLA

HAIR UK & IRELAND AND HOT TOOLS PRO UK.

OF THE MONTH PROJECT LEADER

Jacqui McIntosh

Project Leader for PROJECT AFRO & EVO Columnist,

Jacqui is a qualified stylist, texture specialist and Avlon UK’s European Director of Education. She has worked for various professional companies, from Pro-Line and Softsheen to L’Oréal and Sebastian Professional . She is a globally celebrated hair mentor.

HELLO MR PRESIDENT!

Summer is finally here and I hope everyone is enjoying a busy time for stylists. We have had an action-packed time at The Fellowship with more Hair & Vision and Project dates, bringing together some of the hottest and biggest names in the hairdressing industry, all giving back to the next generation and new talent. Keep in touch with all Fellowship news via our app and the website.

A shaggy bob is a really textured bob, generally chin length, that has plenty of movement and has layered lengths to ensure texture and shape, particularly around the face. You might have a long fringe that has been razor cut to give definition. This look is all about matte texture and lots of movement. It is a really versatile haircut as it is youthful and can take years off anyone. It’s super flattering and having shorter chin-length hair can definitely make you feel younger. It’s completely timeless, and really does suit most people, particularly people with hair that isn’t poker straight and that naturally has movement and curl in it.

Top Tip

Use a straightening irons or tongs to curl sections to give the beachy wave look with a less structured look and finish with a spritz of texture spray or a matte finishing product.

RISING STAR

Alex Cook

Alex is a valuable member of the Project Sassoon Team 2023 , after being part of the F.A.M.E team in 2022. The talented artist was part of the team that created Architectural Elements, (the collection that featured on the previous cover of SalonEVO !) She is currently achieving her dreams of becoming Sassoon trained, with Damien Peers , in Project Sassoon!

A throwback to the ‘90s with the Robert Miles sample.

CELEB STYLE

Hailey Bieber

Chic Bob

Hailey continues her ever-changing hairstyle with another iconic look. This time, the chic bob. I'm expecting to see a lot of variations of this look from clients in the salon this summer.

Marion Cotillard Punk Pink

What a transformation from Marion at the MET Gala 2023, from brunette to this punk pink pixie. I am really loving this mix of ‘60s mod and ‘90s grunge!

SALON OF THE MONTH

ROAR Hair & Beauty // Glasgow

This multi-award winning, colour expert salon group in Glasgow. Having scooped over 25 awards in the last three years, ROAR is definitely a shop to watch!

PRODUCT COLOUR PRODUCT STYLING HAIRCARE

BLONDOR TONER SHADES

Ideal for the summer season and all your blonde clients. Always great results. wella.com

MASON & PEARSON BRUSHES

These luxurious and efficient brushes have been hand crafted to promote smoother, healthier-looking and more manageable hair, offering a wide range of sizes and colours. masonpearson.com

WELLA ULTIMATE

A new innovation that is perfect for repairing damaged hair. This four-step regime rebuilds bonds inside the hair cortex and replenishes the outside of the hair. Inspired by skincare, hair has longlasting shine and strength.

SUMMER IS FINALLY LANDED HERE IN THE

Natural Luxe

WHO DO YOU GET WHEN YOU COMBINE PRECISION COLOURING SKILLS, WITH UNFALTERING BUSINESS INTUITION?

SAMANTHA CUSICK . THE INDUSTRY POWERHOUSE IS THE FOUNDER OF SAMANTHA CUSICK LONDON, A GLOBAL AMBASSADOR FOR OLAPLEX, AS WELL AS YUV BEAUTY AND GHD HAIR . WE SPOKE TO SAMANTHA ABOUT SUMMER TRENDS AND HAIR HEALTH.

Having opened her salon in Notting Hill in 2016, Samantha’s skills in not only hairdressing but leadership and intuition have brought her to the powerful position she is in today.

Prioritising the happiness of her team, Samantha champions the future generation of hair professionals while simultaneously creating a community that promotes self-confidence and self-expression. Her innate understanding of the consumer and capacity to identify their needs has produced a lifestyle brand that enhances Samantha's pursuit of creativity and community.

Refusing to stand still, Samantha always has a few spinning plates, but it is her refusal to compromise her vision or values that make her actions and partnerships so influential.

What makes Olaplex a brand that resonates with Samantha and her ethos? She explained: “As an Olaplex brand ambassador and professional hairdresser who has used their products since before it even launched in the UK, I can confidently say that my relationship with Olaplex is one that I am extremely proud of. I have been using their products for over a decade now, and I have seen first-hand the incredible results that they can achieve.”

For Samantha, what sets Olaplex apart from other haircare brands is its commitment to innovation and science. She said: “Their patented bond-building technology has revolutionised the hair industry, and their products have become a staple in many salons and homes globally. As a professional hairdresser, I appreciate the fact that Olaplex products allow me to achieve incredible results for my clients while also keeping their hair healthy and strong.

“As a brand ambassador, I have had the opportunity to work closely with the Olaplex team and to share my passion for their products with other hairdressers and consumers. I am proud to represent a brand that is committed to empowering hairdressers and helping

them to achieve their creative vision. Whether I am using Olaplex in the salon or recommending it to my clients for at-home use, I am confident that it will deliver the results I want and my clients want.

“Overall, my relationship with Olaplex has been one of the most rewarding and fulfilling experiences of my career. I am proud to work with a brand that is dedicated to innovation, science, and the health of hair, and I look forward to continuing to use and promote their products for many years to come.”

Meanwhile, Samantha also works with the world’s first smart hair colour lab, yuv® Beauty. She said: “As the first ambassador for yuv® Beauty, I am thrilled to be a part of a brand that is truly game-changing in the hair industry. The yuv® lab has been designed with the colourist in mind, making hair colour formulation easy, smart and fast. What makes this such a great partnership for me is yuv®’s commitment to innovation and technology and its dedication to making the colouring process more efficient and effective. Since opening my salons, innovation and a different approach to the traditional hair salon model have been at the heart of Samantha Cusick London, so getting to work with a brand that champions the same thing is a dream.”

You can’t be a world-renowned celebrity hairdresser without the right styling tools on your side. That’s why ghd is Samantha’s go-to. She said: “I have been a creative artist for ghd for a couple of years and I LOVE it so much, it's seriously a dream. I have been a fan of the brand since day one, I remember my mum, sister and I all shared a pair when they first came out. When I represent a brand it’s important to me that it be an organic fit and that is exactly what it’s like with ghd. I get to represent a brand that’s all about innovation and constantly releases new and needed tools! As a creative artist, I get to share my passion for hair styling and be part of a creative family where I can inspire and be inspired.” 

“AS AN OLAPLEX BRAND AMBASSADOR AND PROFESSIONAL HAIRDRESSER WHO HAS USED THEIR PRODUCTS SINCE BEFORE IT EVEN LAUNCHED IN THE UK, I CAN CONFIDENTLY SAY THAT MY RELATIONSHIP WITH OLAPLEX IS ONE THAT I AM EXTREMELY PROUD OF.”

Now, let’s talk about summer trends! I asked Samantha what three words she would use to describe the trends of Summer ’23. She said: “The first word would be ‘natural’, embracing natural hair texture and styles, such as loose waves, curls, and braids. The second word is ‘luxe’. Expensive looking blondes, soft coppers and healthy brunettes. And the third word would be ‘bobs’. Boxy bobs are it for this summer, thanks to Hailey Bieber.”

Our hair priorities shift throughout the year. What are clients prioritising this summer? Samantha explained: “Number one: protecting hair from sun damage. Many clients are concerned about protecting their hair from the sun's harmful UV rays, which can cause dryness, breakage, and colour fading. This is when you need Olaplex No 9 serum and N0.7 oil!

“Number two: maintaining healthy, natural hair. Clients may prioritise maintaining healthy hair during the summer months, which can involve using nourishing hair care products and avoiding excessive heat styling. I always recommend clients wanting to embrace their natural texture to try Olaplex No 6 bond smoother, it’s a frizzy hair saviour when it’s hot and humid.

“Number three: achieving the perfect blonde. Lightening hair to achieve that perfect blonde during the summer months is a super popular request in my salons at the moment.

“And finally, embracing low-maintenance styles. During the hot summer months, clients may prioritize low-maintenance hairstyles that are easy to maintain, handy that we are specialists in balayage for clients requesting this.”

No matter how much the trends change, summer will always mean clients going blonder. Samantha said: “This summer I am LOVING the more luxe

blondes, darker blonde bases with honey tones melted through that just scream expensive blonde. The best way to achieve that look is to ensure the hair is as healthy as possible, before, during and after the colouring process. Before the colour service, Olaplex helps strengthen and prepare the hair, making it more resilient to the chemicals used during colouring. During the colour application, Olaplex works as a bond multiplier, helping to prevent breakage and maintain the structural integrity of the hair. After the colouring process, Olaplex No.3 Hair Perfector is used as an at-home treatment to repair any damage and strengthen the hair further. Incorporating Olaplex into the hair colouring routine helps to minimize damage, improve the overall hair condition, and extend the longevity of the colour.”

For clients who are struggling with damaged or fragile hair, Samantha’s advice is: “I always recommend an Olaplex home routine to my clients based on their specific concerns and hair goals, I also make sure to talk to them about investing in good tools as some hot styling tools get so hot and cause so much damage, that’s why I love my ghds, they get to 185 degrees which is the optimum temp for styling hair.”

Then, when you have clients in your chair, and their hair is needing a little TLC, Samantha swears by Olaplex treatments. “We have a couple that I love. The Olaplex Chelating treatment is my new goto when hair is looking dull and weighed down. It removes all unwanted minerals, metals, pollutants, and product build-up and gives hair a new lease of life, it's left noticeably brighter, and shinier. Follow with the Olaplex stand alone and the difference you and your client will see is next level.” •

My priority is always to maintain the hair's health and integrity, even when aiming for an intense lift for a client's dream summer blonde. Here's what I would do:

1

Consultation: I always have an in-depth consultation with the client to understand their expectations, and hair history, and assess the current condition of their hair. This allows me to determine if the hair is healthy enough for the desired lift and identify any potential risks and start managing their expectations for the result.

2

Strand Test: If my client is determined to climb the colour scale, I will do a strand test just so I can more accurately predict what will happen during the service, there are still lockdown box dye jobs out there ready to give you a ride.

3

Olaplex Treatment: Always incorporate Olaplex into the colour process to protect and strengthen the hair. Use Olaplex No.1 Bond Multiplier in all colour formulas to help maintain the hair's integrity during the lifting process. It is a good idea to also do a chelating treatment before your chemical services to remove any build-ups in the hair and stop unexpected issues from happening.

4

Gradual Lightening: If multiple levels of lift are needed, I would opt for a gradual lightening process rather than aggressively lifting the hair in a single session. This minimizes the risk of excessive damage and breakage and in my opinion, leads to a better result in the long run.

5 Monitoring and Timing: Keep an eye on your client's hair throughout the lightening process, I would closely monitor the hair's response and regularly check its condition and never put your bleaches under heat.

6 Toning and more Olaplex: Make sure to add Olaplex number 1 into your toning formula, this helps protect against fade. I would also follow up with an Olaplex 4-in-1 to restore moisture and nourishment to the hair.

7 At-Home Care: Make sure you complete your clients in salon service wheel and recommend a home care routine, so they don’t use the wrong things and undo all your hard work. Bring it back to what you discussed in your consultation and rebook your client for the next session or maintenance.

Samantha’s tips on getting a safe lift

“MANY CLIENTS ARE CONCERNED ABOUT PROTECTING THEIR HAIR FROM THE SUN'S HARMFUL UV RAYS, WHICH CAN CAUSE DRYNESS, BREAKAGE, AND COLOUR FADING. THIS IS WHEN YOU NEED OLAPLEX NO 9 SERUM AND N0.7 OIL!”

#1 PROFESSIONAL BOND BUILDING BRAND*

WHAT

MAKES OLAPLEX BOND REPAIR UNIQUE

PATENTED TECHNOLOGY: Bis Aminopropyl Diglycol Dimaleate

Re-Links Damaged Disulfides

Prevents Oxidation of Damaged Disulfides

Protects and Strengthens Hair

ROSEY EVERYTHING

IS

LYDIA

WOLFE IS

A GOLDWELL COLOURIST, BRITISH HAIRDRESSING AWARDS

FINALIST, AND 2022 FELLOWSHIP F.A.M.E TEAM MEMBER . THIS COLOUR EXPERT LEADS US THROUGH HER TREND PREDICTIONS FOR SUMMER 2023. ESSENTIAL ADVICE ON LIFTING AND TONING INCLUDED!

“I’m excited about playing with deeper, more muted, smokier, and sexier colours! I’m inspired by coppers and natural summer palettes with deeper undertones, so I’m obsessed with Goldwell’s first Colour Of The Season, Rose Beige. I apply it to everything, from light brunette to platinum blonde. The pink-beige hue is interesting because although it’s bright and fresh, it’s also kind of muted at the same time. What we end up with is a smoky and revitalised look.”

Lydia continued: “Believe it or not, there are so many different tones of beige to play with! I never thought I’d say that I love a beige but building on the beige tones is my favourite thing to do right now. Goldwell's Rose Beige sits somewhere between a cool tone and a warm tone. It’s not flat at all. You can have a pinkish beige, an icy beige, and even more golden versions too. We used to think that ash would cancel out gold and vice versa. But now, you can marry the two together to make those ashes a little bit brighter with those hints of gold.”

How can pros implement these colours in the salon? “We’re all about balayage these days – it’s a classic hair technique that isn’t going away any time soon. Embrace it! You can mix different shades to create impactful, multi-layered results.”

The wonderful thing about balayage, Lydia explained, is that it is a lightening service so creates the perfect base for more adventurous colour. “We don’t need to top it up as much,” she said. “Once the base layer is lightened, you can play with any colour. And that’s why Goldwell Elumen Play Shades are amazing. Paired with the colour toners, you have really customisable, playful tones on top of the balayage.”

Another part of the Goldwell Color Atelier Lydia loves is California Balayage. “Palm Spring Desert Peach is a gorgeous blend of peach and deep mocha.”

Lydia told us that 'less is more' when toning these deeper, copper-red colours: “We’re lucky that golden tones are coming into fashion because, as artists, we don’t have to worry about fighting against orange tones when lightening and applying colour. I use the Goldwell Colorance Gloss Tones to nurture all my colour work. They’re toners and treatments in one so the glossiness and shine you achieve is incredible. My clients love it!”

Lydia predicts some unusual pairings this summer, like lime greens and citrus. “We’ve seen mint green in the past, but I think sharp, pastelblended colours like Goldwell’s second Colour Of The Season, Key Lime, will take forefront. It’s a fresh and fruity pastel version of mint green.”

We were curious: who does Lydia think will be attracted to these citrus and copper shades?

“The industry is reconsidering the exclusivity of techniques between barbering and hairdressing

right now – there’s no such thing as a man's cut or a women’s cut anymore. Colour is the same! Just as the boundaries are blurring for techniques, they’re blurring for colours too.

“We don’t consider what a person ‘should’ suit, as we historically have done. I genuinely believe there's a blonde out there for everyone; there's a brunette out there for everyone; there’s a copper out there for everyone. You just need to find the one that’s right for your client or model. I always encourage people to experiment with the depth of these colours depending on the client’s hair type.”

The colour wheel dictates that lighter tones make it easier to apply colour. We wanted to know how hair pros can prep and lift super dark, thicker, more textured hair. Lydia gave her insight: “It’s important to take into account how much you can lift the hair without damaging it. If somebody has a darker base, you do not want to destroy their natural curl, so as the professional, you must brainstorm how far you can lift it without impacting their natural coil.”

Next, you should consider what base lighteners you need to apply in order to achieve the desired colour. Lydia advised: “You’ll need to put ashes on top of super dark hair to lift it, bring out the copper-red shades, and achieve that warm ashy tone. Otherwise, the hair is just going to go flat.” Most of all: “Be gentle with it! Consider each action you take so that the client’s hair is as healthy as it is colourful.” Find Lydia on Instagram as @lydwolfehair

“I’M REALLY EXCITED ABOUT PLAYING WITH DEEPER, MORE MUTED, SMOKY, AND SEXIER COLOURS, SO I’M OBSESSED WITH ONE OF GOLDWELL’S COLOUR OF THE SEASON, ROSE BEIGE. THE PINK-BEIGE HUE IS BRIGHT AND FRESH, BUT MUTED AT THE SAME TIME. WHAT WE END UP WITH IS A SMOKY AND REVITALISED LOOK!”

@goldwelluki

Emre Ayaksiz

@emreayaksiz

Look: Platinum Purity

Technique: Back-to-back foils

“I HAVE ALWAYS TAKEN MY INSPIRATION FROM MY CLIENTS – MATCHING THEIR OWN DESIRES WITH THE LATEST TRENDS IS TRULY INSPIRING!”

BLO NDE

BECOMING THE AUTHORITY IN

WHATEVER THE MARKET, HAIRDRESSERS BECOME THE AUTHORITY IN BLONDING. NOW THAT SUMMER IS HERE, IT IS TIME TO STOCK UP ON THE BEST BLONDING PRODUCTS, AND START BREAKING BOUNDARIES WITH BLONDME

No matter the market, hairdressers can become THE Authority in Blonde with eight key BLONDME looks and techniques – crafted by the most renowned blonde colourists worldwide. We hear from top artists such as Emre Ayaksız , Maggie Hancock , Lesley Jennison , and Josie Vilay, who are experts in creating healthy, gorgeous blondes, for their thoughts on BLONDME, while showing off their blonding skills.

From pastels to platinum, balayage to backto-back foils, you too can become a blonde authority with the right products on hand. And what better time to get started than summer!

BLONDME Education

To explore the full BLONDME Colour & Care portfolio online along with ambassador tips, check out schwarzkopfpro.com/blondme

If a more blended learning approach is what you are looking for, look no further than askacademy.co.uk

And for digital education that's available 24/7, the Schwarzkopf Professional eAcademy is ready and waiting – sign up for free to enjoy audio-visual product training, hairdressing hints and tips, as well as the latest #hairhacks, from some of the world’s coolest hair artists: schwarzkopfpro.com/eacademy

Maggie Hancock

@maggiemh

Look: Regrowth Blonding Technique: Root application

“WHAT FASCINATES ME ABOUT BLONDME IS ITS INCREDIBLE ABILITY TO LIFT EVEN THE DARKEST LEVELS OF HAIR EXTREMELY LIGHT WHILE MAINTAINING

Josie Vilay

@josievilay

Look: Peach Balayage Technique: Freehand technique

“I LOVE THAT BLONDME GIVES ME ALL THE TOOLS I NEED TO SUCCEED BEHIND THE CHAIR. IF YOU LOVE HOW EFFECTIVE THE LIGHTENER IS, YOU NEED TO TRY OUT THE WHOLE RANGE!”

Photography// Simon Emmett.

Make-Up// Loni Baur.

Lesley Jennison

@lesleyjennison

Look: Pastel Blonde Technique: Pastel toning

“I ABSOLUTELY LOVE THAT THE WHOLE BLONDME PORTFOLIO COVERS LITERALLY EVERYTHING YOU COULD POSSIBLY NEED WHEN COLOURING IN THE WORLD OF BLONDE.”

For the latest colour inspiration, including hair how-to’s and inspiring UGC from Schwarzkopf Professional’s community of hairdressers, don’t forget to follow @SchwarzkopfProUK on social media and the #BLONDME and #schwarzkopfpro hashtags.

BRING DREAMS TO LIFE WITH DIVA PRO

CHRISTOPHE GAILLET IS ONE OF EDITORIAL’S MOST FAMOUS STYLISTS. HE’S ALSO AN ART DIRECTOR, AND OWNER OF PRODUCTION COMPANY MK PRODUCTION. HE TOLD US WHY DIVA PRO IS HIS GO-TO FOR TOOLS. THEY’RE VERSATILE, SLEEK, AND MULTIFUNCTIONAL – EVERY EDITORIAL ARTIST’S DREAM!

Christophe Gaillet is known for his contemporary approach to classic cuts and avant-garde. Working between Biarritz, Paris, and Krakow, he creates stunning editorial shoots that work with the model’s natural face shape and skin tone to create colour-corrected looks that both intrigue and delight the eye.

Take one sift through his Instagram (@gailletchristophe) and his production company’s account (@mkpro.duction) and you’ll see examples of his refined art direction. Versatility is at the heart of every collection and Christophe clearly uses the best tools and products to bring dreamlike, imaginative ideas to life.

Christophe told us that his go-to brand is Diva Pro. Established in 2007, Diva Pro Styling has established itself as one of the UK's leading salon-exclusive, electrical brands, with its presence growing throughout Europe. Offering a range of products in every drying and styling category, they have become respected as the salon professional's go-to brand for high-quality innovation at trade-friendly prices.

Diva Pro Styling works with globally recognised stylists, of course including Christophe, as well as Emmanuel Esteban, whose impressive client lists include Gucci, Thierry Mugler and L’Oréal Professionnel. Christophe told us what he loves about the brand: “I love the dynamic flexibility of the Diva Pro brand. The tools are incredibly creative and innovative and always respectful of hair quality, texture, and thickness. The tools give my styles contemporary freshness and total creative freedom. Every new line released transports our abilities as stylists to an entirely new level.”

We asked Christophe which tools are his favourite from the Dive Pro offering. He gave us some insight: “Firstly, it’s the Diva Atmos Dry hairdryer. It is extremely quiet and has great power. Its lightness allows ease of use and the interchangeable shell allows you to customise your dryer and be unique. It’s a quarter of the weight of a typical professional AC motor, without compromising on strength or power.” The 100,000 RPM motor has been expertly designed for ultra-fast drying with significantly less motor noise, allowing for a stress-free salon environment. Includes powerful Atmos PLUS conditioning system to help combat frizz leaving hair sleek and shiny.

“I also love Diva’s Wide Digital Styler in Onyx ,” he said. Expertly engineered wide ceramic floating plates infused with Macadamia, Argan Oil & Keratin lock in long-lasting sleekness and shine. The digital variable heat settings range from 110°C to 235°C, offering stylists the perfect range of temperatures to create looks safely for all hair types and textures. Carefully crafted ergonomic design ensures styling with comfort and ease. Style safely thanks to the added energy-saving feature of one-hour auto shut off.

Christophe continued: “The straightener has large smoothing plates that allow larger sections to be styled at once. It’s light, heats up extra quickly, and makes the hair ultra-shiny! Complete with multi-voltage for optimum styling wherever

you are, this styler gives you straight or curled looks with staying power.”

This editorial legend told us that his third ultimate pick is the Diva Precious Metals Gold Dust Multi-Wand . Stylists can use the wand to create loose voluminous curls, drop curls or corkscrew curls with one magical wand. Gold Dust Ceramic plus MAK barrels combine the conductivity of gold with the smooth control of mineral-oil ceramic for super smooth styling and long-lasting, shiny styles. Digital heat control with variable settings – 80°C to 210°C. Instant heat –ready to style in seconds. Ultra-even heat system along the whole barrel for consistently styled curls. Christophe said: “The Multi-Wand gives three tools in one. It’s easy to use and indispensable for all the textures that hair fashion calls for. I use it all the time! I just love the brand as a whole.”

Hair// Christophe Gaillet. Photo// Weronika Kosinska.

Makeup// Izabela Szelagowska. Production// MK production.

SIA Collection, Summer 23 by Christophe Gaillet for MK Production

L’Oréal Professionnel Diva Pro Mizutani Scissors Haute Coiffure Francaise

“THE WIDE DIGITAL STYLER IN ONYX HAS LARGE SMOOTHING PLATES THAT ALLOW LARGER SECTIONS TO BE STYLED AT ONCE. IT’S LIGHT, HEATS UP EXTRA QUICKLY, AND MAKES THE HAIR ULTRA-SHINY!”

SUMMER BLONDES THE BUSINESS OF

WITH THE HASHTAG #BLONDETRANSFORMATION HITTING MORE THAN EIGHT MILLION VIEWS ON TIKTOK, THE HAIR COLOUR OF THE SUMMER SEASON IS IN HIGH DEMAND. SALON OWNER, STYLIST AND SCHWARZKOPF PROFESSIONAL AMBASSADOR, TIM SCOTT-WRIGHT SHARES HOW HE BOOSTS BLONDE SERVICES IN HIS SALON AS TEMPERATURES RISE.

Tim explained: “Without a doubt, blonde hair and summer go hand-in-hand. Lightening is the most requested service we get at this time of year and because of this, we make sure our salon and team is fully prepped and prepared to accommodate our clients’ blonde ambitions.”

He continued: “Like most, social media is our main tool for promoting colour services. We transition our content into a summer theme, showcasing blonde colour transformations, before and afters and on trend creative colour work. We also adjust our colour menu too, to reflect trending techniques.”

What kinds of blondes are we seeing right now?

He said: “Babylights and balayage are still popular as a low maintenance option, especially for people going on holiday who just want a little lift.

The ‘expensive blonde’ which is a glossy, multi-dimensional colour technique is also widely requested. Tone wise, we’ve moved away from icy and platinum blondes

to warmer shades and soft contrast. We’re enjoying creating looks with peach and blonde copper as well as golden tones such as the Barbie blonde, thanks to Margot Robbie and the new Barbie movie.” Being a hairdresser is all about balancing excited clients’ impulses with planned decisions and foreword thinking. Tim said: “During the summer months, clients are often open to trying new things. This may be because they may have some time off work, attending a wedding, festival or going on holiday. It’s a great time for experimentation and an opportunity to boost revenue in the salon. First and foremost, a thorough consultation is imperative. Going lighter is often a journey and some clients might not achieve the results they want straight away, depending on their natural

base or existing colour. Always do a strand test and keep those lines of communication open with your client so you can work together towards their ultimate blonde goal.

Why is this great for your salon revenue? Tim explained that there are a lot of ways you can upsell and bundle add-ons to your service. Tim offered some of his advice for making the most out of blonde services: “We often look at what clients are booking in for, to see how we can enhance services with things like toners or glosses. We also package colour services to include a toner and a treatment as this means that we don’t have to do the hard sell during the appointment and clients know what they are getting up front. We also take full advantage of new colour innovations that ensure the health of the hair is maintained, especially when lightening. Anything with bond protection will help to transform your clients’ hair and protect it against the summer elements.”

“With any colour service, we will always take the opportunity to introduce our clients to professional products. Particularly if clients are going on holiday, we make sure we are fully stocked with moisture intensive hair masks, take home toners, and products containing UV protection. A summer haircare bundle is also a great way to upsell retail during the warmer months.”

Finally, Tim said that with blondes, inclusivity is key: “Finally, we are proud of being and inclusive salon and one motto that we stand by is that there is a ‘blonde for all’. From social media through to our consultations we make sure that all clients, no matter their hair type, can find inspiration and options for a blonde that works for them.”

WE’RE ENJOYING CREATING LOOKS WITH PEACH AND BLONDE COPPER AS WELL AS GOLDEN TONES SUCH AS THE BARBIE BLONDE, THANKS TO MARGOT ROBBIE AND THE NEW BARBIE MOVIE.”

FOR HER TIPS ON WHAT TO EXPECT THIS SEASON.

THE

Bride SUM MER

Katy explained: “This summer, we're seeing the return of high updos for bridal hair this year, but with a twist! Inspired by iconic 90's updos and reinvented by celebrity hair stylists late last year such as Kim Kardashian's hair stylist, it's a go-to for brides wanting statement hair for their special day.”

Katy let us in on the how-to. She said: “Our favourite way to create the look is by doing a messy top bun with lots of texture and leaving out any small loose parts of hair to frame the face. The key to creating this year's trending bridal updo is focusing less on perfection and more on volume, texture, and lots of height in the hair. Our go-to products in the salon for this would be the O&M Desert Dry Texture Spray and better yet, this style is achievable for all hair types.”

The Centre of Attention: “Another bridal style which is proving to be popular this season is a classic hair down look with a centre parting, sleek hair tucked back behind the ears and opting for glossy effortless waves.

A perfect style to compliment any open back, low v necks and silk slip dresses. For the brides that love minimalistic style and who aren't wanting to use a ton of hair styling products or pulling out hundreds of bobby pins at the end of the night.

“A lightweight product that we love for this hairstyle of which is super easy to brush out and achieves gorgeous shine to highlight the effortless waves is the O&M Frizzy Logic Shine Spray.”

What’s one piece of advice Katy has for all the brides-to-be? She said: “Our biggest tip for all brides this year to achieve their dream wedding hair is to ensure that your hair trial is booked in with plenty of time ahead of your wedding (we always suggest at least four weeks) and essentially to be on the same day as your makeup trial so that you can feel confident with how your overall look will be on the big day.”

IS THERE ANYTHING MORE ROMANTIC THAN A SUMMER WEDDING? IF YOU ARE A BRIDAL STYLIST, YOUR SUMMER IS NO DOUBT PACKED WITH BRIDES WANTING THE LATEST AND MOST FASHION-FORWARD WEDDING DAY LOOKS. WE CAUGHT UP WITH KATY GRIMSHAW, SPECTRUM ONE HAIR EXTENSIONS

Michelle’s journey in hair started 35 years ago. She trained at a local salon and barbershop owned by an Italian family in Pembrokeshire, starting out on the barbering side, cutting traditional flattops and buzz cuts for the armed forces. She then transitioned into hairdressing and spent four and half years perfecting her skills. Michelle then worked remotely for eight months before renting a salon space and that’s when her journey as a salon owner started, 30 years ago.

Michelle is an Artist Ambassador for the Matrix Professional Haircare and Colour delivering her own course content across the UKI. She is proud to be an ambassador for Gamma+ now too.

We asked her to tell us about that relationship: “I've been using Gamma+ tools in all of my education classes. When you're educating on precision cutting and styling, you need to trust your tools. I searched for a long time to find a razor that had a handle that felt comfortable in my hand, and when I found Gamma+’s razors, I was hooked.

SUMMER SKILLS Sharpen Your

WHO BETTER TO SPEAK TO ABOUT SUMMER THAN THE WOMAN WITH 'SUMMERS' IN HER NAME? MICHELLE SUMMERS GAMMA+ AMBASSADOR AND ARTISTIC AMBASSADOR FOR AND BIOLAGE . SHE TOLD US ABOUT SUMMER 2023 TRENDS.

"My classes integrate cutting and styling with Gamma+ tools. For example, in my Signature Cutting and my Razor Cut and Colour courses, my Gamma+ razor plays a key role. My Air Touch Balayage and Embracing Greys courses are all about styling and finishing , so my Gamma+ Styling tools are very well used.”

The remarkable quality, innovative technology, and quality service that Gamma+ provides is second to none. Michelle said: “You need to believe in the brand behind your products if you're going to be an educator. Plus, if there's a problem, they are there for you.”

Let’s talk summer cuts: “This summer, I'm seeing more texture and layers, people are moving away from long, one-dimensional length. That sleek glam is being replaced with a more messy texture. I am loving that! In terms of shorter lengths, clients are starting to stray away from the boxy, wavy bob, and going toward the French bob. A lot of clients say, “I want to be able to add a bit more ‘oomph.’ To me, that means

adding a bit more texture. Everybody is talking about the mullet, too. I think there's a spin-off of the mullet, which is more accessible and a lot softer and shaggier, but without that intense 80’s mullet shape.”

For Michelle, the key to staying on top of trends is having a wide skillset. "When new trends come around, stylists have skills to take them on. Craft is key to anything you do in life. I see a lot of hairdressers who have filled their social pages with gorgeous images of balayage after balayage. It's important to have a variety of skills, so when the next trend comes, you are equipped.

“Get comfortable with razor cutting and using clippers to design and map out your hair cuts by creating a sectioning pattern that will help execute the perfect shape, whatever the next trend is.”

What other tools does Michelle always have on hand? “I love the Gamma+ Scissors, especially their Thinning Scissors which I use for texturizing. For shorter haircuts and barbering, I love using the Gamma+ Absolute Power Dryer. Then, for when I do my Air Touch Balayage, the XCell Dryer, is small and lightweight, making it really easy to do fiddly jobs.

“The Gamma+ Ergo Clipper is great for getting a closer skin fade. It has a good weight to it. My Gamma+ Absolute Hitter Detail Trimmer comes everywhere with me. I’ve got three of them now! I especially love the Gamma+ Uno, which is the Single Foil Shaver, perfect for beard edging and detailing.

“Finally, the Gamma+ Korner XL Wave Curler is perfect for summer beach waves. The shape is innovative and iconic, and makes it so much easier to create waves.”

Michelle’s takeaway advice for the readers out there is to never stop challenging yourself. In fact, after 35 years in the industry, she even stepped outside her comfort zone and created her first editorial collection. Maybe this summer, your step could be taking a precision cutting course?”

REFINE YOUR SYSTEM FOR SUMMER

VICKI MCGUINNESS IS FRONT OF HOUSE MANAGER AT SKIN FUTURE , A SPECIALIST SKINCARE CLINIC IN THE HEART OF NORTHERN IRELAND. SHE LEADS US THROUGH THE BENEFITS OF USING SQUARE TO MANAGE THE BUSINESS AND BOOST CLIENT SATISFACTION.

Skin Future bridges the gap between medical science and beauty therapy with a holistic approach to skin health and wellbeing. Aine Lavery, Founder of Skin Future, was looking to streamline the services they offer, whilst brainstorming new treatments that not only satisfy the loyal clients but entice new ones too. Naturally, as a treatment menu and client list grow, so do business management responsibilities. As a three-person (very talented) team, Skin Future needed some behind-the-scenes support. Enter, Square

Vicki uses the Square system in-depth every day. She told us about her experience using the platform for managing calendars, social media marketing, taking card payments, and enhancing booking processes for the client and the therapist. She began: “Square has revolutionised the way we provide services and run the business from a booking and organisational point of view and take payments.

“The reporting system on Square is very beneficial to see which days are bringing in the most revenue. We’re not in a city, so we miss that night-time post-work rushes ahead of nights out

treatment that’s only available on a Friday, to bring people in during that period. Our sales have improved by 40% over the last six months.”

Every season brings its own peaks and troughs for a beauty business, and Future Skin is no different.

Vicki told us that summer tends to be their busiest time of year – pre-holidays, weddings, outdoor events… We wondered how Square helps the team through these intense periods. Vicki explained: “In busy periods, Square maximises our time throughout the day. The built-in diary system allows us to assign time periods to specific treatments, considering client welcomes, consultation, the actual treatment, and post-treatment communications/sanitisation. Previously, we might have assigned bigger slots for smaller appointments to allow this space, but in fact wasted time. For example, if we open at nine o’clock and the first client isn’t booked in until 9:45, that’s 45 minutes of lost time. Square removes that lost time for us by calculating the best times to book in clients per day as efficiently as possible.”

What are the practicalities? “We have set a 15-minute buffer around appointments, so we don’t have to worry about having enough time to get everything ready. We can be booked back-to-back

in the Square calendar, safe in the knowledge that every booking slot includes that prep time.”

What about quieter times? “We block off time for non-paying treatments like staff meetings, social content creation, seminars, and lectures. Square also looks 60 days ahead to block out time for annual leave and holidays.”

To boost engagement and save money: “We use Square to issue reminders. Once the appointment is made, they’ll get an email or SMS confirmation. Another reminder sends 24 hours before the appointment, which is our cut-off before clients cancelling or rescheduling an appointment. You can set this time in-platform. Either way, it gives professionals the power to manage their clients instead of clients managing you. This also saves the business a lot of money in terms of cancellations and reschedules.”

The team at Skin Future pride themselves on providing truly bespoke services for each client. Every person’s skin has its own issues, and the team want to be able to provide treatments for all skin types. Just as Skin Future are always aiming to improve their offerings, Square are continually developing their functionalities. Vicki said: “I love that we can go into our system and add on any service, see the history of client appointments, previous deals and even the total revenue of what they’ve spent with us in the last year. We’re a very bespoke one-to-one service, so every client needs to know that we see their needs and wants. Simple things like if they can’t remember which products they’ve bought in the past, we can look on the system and give them exactly what they’re after.”

Vicki continued: “The information is essential. We treat clients with compromised skin or who are recovering cancer patients. As the front of house and marketing manager, I’m responsible for making sure all this information is included so that the therapist can pick up the appointment fully prepped. Square is a lifesaver!” And it’s not just the Skin Future team who see the benefits of Square: “99% of clients say they love the user interface; it’s functional and they don’t have to phone to make an appointment or reschedule. This client autonomy means we avoid wasted time and they avoid disappointment. Everyone is happy!”

Find Skin Future on Instagram as @skin_future

“THE REPORT SYSTEM LETS US SEE WHERE TO MAXIMISE SPACE. WE CAME UP WITH AN EXCLUSIVE TREATMENT THAT’S ONLY AVAILABLE ON A FRIDAY, TO BRING PEOPLE IN DURING THIS NORMALLY QUIET PERIOD. OUR SALES HAVE IMPROVED BY 40% OVER THE LAST SIX MONTHS.”

GETTING FIT FOR SUMMER

BY MELISSA TIMPERLEY

HERE AT MELISSA TIMPERLEY, WE ARE GETTING SUMMER READY AND IT’S ONE OF OUR KEY TRAINING AND TALKING POINTS. THE QUESTION WE ASKED EACH OTHER IS: HOW CAN WE BE FIGHTING FIT FOR SUMMER?

Summer is the time that we see our clients keen to get holiday ready, they want to invest that little bit more in themselves and so it’s the time to be especially ‘on message’ and ready to have deeper conversations about colour, change, care and homecare. In short, we get fit for summer as it’s the perfect opportunity to upsell! We have four fitness tactics that mean that we are ready to bring the summer sizzle to our clients:

1. Summer Script

Each season, and summer is no exception, we work through what are we wanting to say. How do we want summer to feel for our clients in relation to their hair? What ways can we bring colour into clients’ summer worlds that works for them and their plans? So, we prepare a few questions like these to ask during our summer consultations (and these don’t include ‘where are you going on holiday’!!). The colour language is rich and brilliant we love coming up with key colour descriptions and words that are going to ensure we’re hitting the right notes. It’s our summer cocktail menu if you like.

2. Summer Lights

For summer 2023, our overall colour theme is ‘Illuminating Lights’. The majority of clients are wanting a subtle lift in lightness, whatever their starting point. Today we are in a world where everyone speaks colour whether it’s about makeup, wardrobe, shoes or hair – our client is very colour savvy. We really embrace this awareness at Melissa Timperley and make sure that our colour clients are taken along the colour journey with us in a very detailed way that brings colour to life. We ensure our summer menu has a raft of clear colour ideas, prices, techniques, time needed so we are ready to advise, chat, and get the client ready for their follow up summer prep appointment.

Summer Illuminating Lights can be achieved across a raft of techniques to get longevity out of the colour:

• Balayage

• Face framing

• Grey blending

• Creative Colour

• Highlights

• Lowlights

Our most popular trend this summer is ‘dimension’. This is the most important colour word in our vocabulary at the moment in our salon and we find it is really resonating with the clients and really brings light and shade to their colour and cut.

Having your team really practised in your agreed salon colour dictionary is a brilliant way to weave colour talk into every client appointment and it also reinforces the message that we are not just talking about blondes. Summer is for every single one of our clients so what we are NOT trying to promote is the one-dimensional blonde for summer!

3. Summer Lift and Shift:

Going up! The lift goes up, the brightness goes up, the sales go up! There is a great summer effect for salons and I would urge everyone to focus on lift not tone. Our specialist Master Wella training comes into the forefront here as we go to the root of the issue and get the lift right rather than trying to rectify with toner, that means that the client is colour happy not just when they leave the salon but for the weeks between appointments.

Summer also invites a moment to try out something new shape wise, and this is where my 60-minute cut appointments as standard. It means no-one is rushed, and everyone gets a 15-minute consultation – even our regulars. I’ve found this means that clients tend to be more likely to try new things, and it also supports our gender-neutral pricing structure. I also created a policy that every client has the same team member for their whole appointment – from the backwash to the blow-dry, and including colour. Clients love it, because they don’t feel as though they’re on a conveyor belt. From my team’s perspective, it means they’re more

focussed and don’t have to juggle or multi-task; it’s one client, one team member... one fantastic appointment and importantly a team that isn’t frazzled!

4. Summer Loving:

Getting your voice on your expertise heard also boosts summer business, and I’ve been sharing my trend insights in the press too, contributing to features in publications including the Daily Mirror, Cosmopolitan and OK! Sharing this on social, in salon marketing and again in the team conversations means we are boosting our own summer success and keeping that loving summer feeling running throughout the salon for the sunny months of the year.

The most important thing I can offer, and that we as a team find, is the more we talk colour the more excited we get and that is a feeling that is shared with the clients. It’s infectious, so whatever you do, get your salon summer fit for these key months from July to September and have some summer loving.

Lots of love, Melissa x

REVISIT YOUR SALES GOALS FOR SUMMER!

BY LIZ MCKEON

Selling is a vital skill, if you want a successful salon business.

IT IS LITERALLY THE BEDROCK UPON WHICH EVERY FORTUNE IS BUILT. WHATEVER YOU DO TO MAKE YOURSELF PROSPEROUS WILL INVOLVE SELLING: SELLING IDEAS TO YOUR TEAM, TEACHING YOUR TEAM TO SELL, SELLING YOUR SKILLS, SELLING YOUR PRODUCTS, SELLING YOUR IDEAS.

You cannot make money without selling – selling is where it is at! The definition of selling is: “the exchange of goods and/or services for money” or “to persuade in accepting an idea.” Selling is the process of reaching an agreement to shift goods and services from the hands of those who provide them into the hands of those who will benefit from them. There is no necessity to ever sell your clients a product or service they don’t need or want, all we want to do is to make recommendations, encouraging them to purchase from you and not your competition.

It is important when learning how to manage a salon business to give your sales team personalised attention, so they perform at their peak!

Achieving sales volume goals is one of the biggest challenges any salon owner or manager faces. Many factors, under or beyond your control can affect that final sales figure. One manageable factor is the people in direct contact with your clients on a daily basis – your staff who are also your sales team. This is why good salon customer service is an important tool for how to increase retail sales and services.

Each person working in your salon is crucial to growing the business. It is wise to set an overall company goal, so you all know what you want to achieve collectively. Look at the big picture as it relates to that goal, itemise the plan and what needs to happen to reach the salon sales goal. It is critical to the plan to let each person know and understand where they fit into your plans.

Some salon owners ask every person on the team to meet the same sales goals. But, not everyone is capable of achieving at the same level. Some people are better with certain services, others have a natural ability when it comes to retail, others work best with a certain type of client. Since you can’t ignore these variables, you should learn to master the art of flexibility. Clever salon managers work with each person on their team to discuss what is

ATTENTION

SALON OWNERS WHO WANT MORE MONEY AND MORE FUN!

Free Guide Reveals How To Achieve Salon Business Success Like An Expert Without Feeling Overwhelmed

Finally find out what’s stopping you from owning a salon business that runs smoothly with a happy team so you can make the change and live your dreams!

For a strictly limited time you can download a FREE copy of our exclusive guide…

expected of them to keep their column profitable. Ideally, each employee should be evaluated based on their individual skills, experience, knowledge and training.

Hold one 10-minute individual meeting per person a week. Begin the weekly meeting by thanking the individual for their effort and service to the salon. Review how they did with their sales last week (services and retail). Then ask what they might improve on next week. Hopefully, you will be pleasantly surprised by some of the creative answers that emerge. Use all of the information discussed to move forward with new goals for the coming week, which will be reviewed next week.

Let the team member be in control of their goals by asking what their income goal for next week will be. Then break that figure down into reasonable daily goals. Again, have them commit to their belief in that goal being achievable. Motivating your staff is instrumental to increase sales in retail.

Before finalising the meeting, talk about promotions, events or special offers that you are running, so they can work them into their weekly sales plans. It is your role to help and to motivate, so always end by asking what you could provide along the lines of product knowledge, selling skills training to help them to continue to grow and achieve their weekly sales targets.

Liz McKeon Salon Expert

WAYS to Get More Cash Without Advertising For New Clients’

In this exclusive guide we’ll reveal:

• 10 tips for a successful beauty business.

• 7 tactics to implement to be a great salon, not just a good salon.

• How to make sure your staff help grow your business.

• And much, much more!

internationalsalonbusinessschool.com/ access-13-ways

email: team@lizmckeon.com

‘13

“ACHIEVING SALES VOLUME GOALS IS ONE OF THE BIGGEST CHALLENGES ANY SALON OWNER OR MANAGER FACES.”

PLANNING FOR THE SEASONS

BY SAM MARSHALL

IN THIS EDITION, I TELL YOU HOW TO MOULD YOUR TREATMENT MENU AND CALENDARS TO

Now is the time to start thinking about the next quarter and planning forward in both your business plans – marketing, bookings, growth strategies –and your personal life, too. When Summer comes to a close, you should already have been thinking about August, September, and October time. That means considering what your clients are going to want for the changing weather.

Skin advice should be adapted and assessed throughout the year because the state of our health and skin is all relative to the environment and all the factors that change seasonally. Once summer ends, a lot of clients forget to keep wearing SPF, but it’s as essential as ever. Just because the sun isn’t out, doesn’t mean the rays aren’t reaching your skin. UVB rays, which are the sunshine rays that burn and tan the skin (B for “burn”), but UVA are daylight rays that are there all the time which penetrate deeper into the dermis (A for “age”) – this might not have a visible impact on the skin, but it certainly has effects over time.

When selecting treatments and retail to promote in the salon, focus on modalities and ingredients that reduce pigmentation, caused by the sun after holidays or sitting out in the garden on rare sunny British days! Your body naturally produces melanin to protect the outer layer of the skin from UV light, but exposure to intense sun rays can cause excessive production, resulting in hyperpigmentation, which we want to avoid. Two great products that target pigmentation are DMK Melanotech® Drops and AlumierMD Eventone Waxing may drop off in Autumn as ‘bikini season’ comes to a close. But educate your clients the importance of waxing all year round. Professionals should educate clients (and indeed yourself!) on the benefits of waxing outside of Summer, too. Laser hair removal treatments are especially great to start in Autumn and Winter because we don’t have the sunshine, and have less sunny holidays which can be harmful to the skin in its very sensitive stages post-treatment.

I work with a very talented Salon Business Coach and Marketing Expert, Phil Jackson from Build Your Salon, who gave me some great advice on how to approach seasonal peaks and troughs in your business. Take it away, Phil! “Every business has seasons – unfortunately, they are not the same as the calendar seasons! You can try to sow seed in the winter, but it’s darned hard work and returns will be slow. You can take your harvest in the spring but you’re not maximising your returns. By working with the rhythm in your own business, we know when to target the big hitting promotions, and when we can take our foot off the gas a little.”

Phil continued: “Ideally, you should plan your marketing year as soon as you have done your goalsetting for the next 12 months. As a minimum, we should be looking at the coming quarter. That stops reactive marketing, which can result in you missing trends and other business opportunities. Panic promotion is dangerous too when it hasn’t really being thought out properly. By looking at the previous 12 months, we can reflect on the peaks and troughs in our takings, and work from there.”

Some professionals will have different limits for their schedules, regarding how far in advance they open their calendars; it totally depends on how flexible you need to be for personal life, as well as client demand

and the timescales for your repeat visits.

I set my booking software system to allow clients to book in six months in advance so I can keep on top of things. If a regular client has a wedding in a year and wants to book in, I would make an exception. But regulating your time in this way and putting boundaries in place for clients will help you maintain that work-life balance that is so important!

I believe it’s important to always search for motivators and fresh ideas – this is what should fuel your passion and encourage you to keep investing time and efforts into your skincare business. So, educating all year round is important, too! I often experience a quieter time in October and November, so that’s when I’ll schedule in training courses as well as holidays to rest.

Remember you need to block out holiday time to avoid burnout and keep your mental health in check. Studies by the World Health Organisation have actually found that people who love their jobs tend to be the most burnt out! Boundaries get blurred as you intertwine work with play. Your business and your clients are important, but you should always put yourself first. After all, your clients only experience optimum treatments if you’re at optimum health!

Access Sam’s Trans Awareness Education at: betransaware.co.uk

MAKE SURE YOU’RE PROVIDING THE BEST TREATMENTS FOR YOUR CLIENTS WHILE LOOKING AFTER YOURSELF, TOO.

OLAPLEX BROAD SPECTRUM CHELATING TREATMENT

A professional-only, high-potency purifying treatment that removes cortex-level buildup for elevated results from chemical services, such as colour, keratin treatments, and perms. Say goodbye to unwanted oil, hard water, minerals, chlorine, heavy metals, pollutants, and discoloring deposits like copper and calcium.

£30.00 + VAT // uk.olaplex.com

DIVA GOLD DUST MULTI-WAND

Create loose voluminous curls, drop curls, or corkscrew curls with just one wand. The Gold Dust Multi Wand comes with 3 interchangeable attachments, to create endless types of curls and cater to numerous styles. This fantastic new styling product will enhance every session stylist’s life by reducing the need to carry multiple curling irons.

£149.99 // divapro.co.uk

Your ally for summer!

STYLE YOUR HAIR WHEREVER YOU GO

SCHWARZKOPF PROFESSIONAL OSIS

Developed to keep pace with every hair type, Schwarzkopf Professional’s core styling range is revamped to embrace self-expression and styling crafted ‘your

schwarzkopfpro.com/osis

BY NICK IRWIN

TRANSFORMSTYLE

EDITORIAL EXISTS BETWEEN THE HAIR AND FASHION WORLDS, A SPACE WHERE INDIVIDUALITY IS CELEBRATED – AND NICK IRWIN WANTS TO WELCOME YOU IN. THIS MONTH, THE LEGENDARY GLOBAL SESSION STYLIST, PLATFORM EDUCATOR, AND SALONEVO COLUMNIST TALKS ABOUT MERGING THE SALON AND THE CATWALK TO TRANSFORM OUR INDUSTRY.

I’ve been session styling and educating for 37 years and have experienced numerous cultural movements. I am constantly chatting to peers about the transformative nature of our work; how we, as stylists, can explore global subcultures, and redefine

eradicating the gender binary. We need to be able to brainstorm and execute styles that strengthen the identities and reflect the cultures of the people who walk our runways and sit in our chairs. As professionals, our message needs to be that it doesn’t matter if you’re a boy or a girl, they or them. Hair has no preference –style has no preference.

Part of my work with industry titans like Wahl, Schwarzkopf, Henkel, and HUNGER is helping them shift their culture, transform their brand identity and innovate hair technology. It can sometimes feel like I’m operating between a rock and a hard place. I want to push brands to continually innovative, but I don’t always have access to the right places or people to do that. A solution? We need to get creative voices into boardrooms. I’m talking about stylists who have worked on the shop floor and the catwalk who can encourage real innovation as well as enhance marketing so that brands become posters for contemporary ideals. We should be empowered by the unknown, not afraid of it.

I believe that’s exactly what Wahl have achieved in their BLENDED campaign. I worked with them to achieve a very deliberate balance between what we once knew as traditionally ‘male’ or ‘female’ styles and techniques. We promote lived-in styles that go beyond the confines of gender so that they’re accessible for every person, no matter what they identify as.

My daughter, who is 14, looks at the BLENDED campaign and says, ‘I want to look like that’.

I think our marker of success is engaging younger generations, because they are the ones who are perpetuating these societal ideals of diversity and uniqueness. Once we get them trained in salons, they can graduate onto catwalks and photoshoots where they’re able to express themselves and represent their peers.

Photography// Ben Cook.

So, the next question is, how do we get young folks interested?

Well, less and less young people seem to be engaging in our industry – and I think that’s due to a collective lack of awareness about what they want. When I say ‘collective’, I mean from session stylists like me to salon owners. Competition guidelines and awards categories like ‘Best Men’s Cut’ or ‘Best Women’s Cut’ show slight lack of awareness, too.

As a session stylist, I’m absolutely inundated with messages from new stylists wanting to assist me and join our teams for fashion week and big shoots for HUNGER. I love to bring younger people onboard but unfortunately, I’m noticing a lack of basic styling skills which in theory, they should have learned on the salon floor. I’m talking about braiding, waving, pin curling, setting, blow drying –everything that allows you to create impressive hair. Walking down any high street, I see so much salon branding that shows classic graduated bobs and balayage with the segregation of men’s cuts and women’s cuts. But new generations are hungry for individuality. Where’s the colour? Where’s the rawness? Where’s the texture?!

What I’m saying is that we need high street salons to catch the young person’s eye, because that’s where they learn the fundamentals. We’ve all been there, sweeping floors, assisting seasoned stylists, manning the backwashes, and checking foils until we start learning the ropes.

Unfortunately, as high street salon branding and aesthetics become more detached, we end up with apprentices and assistants who aren’t armed with the base knowledge they need to execute culturally redefining styles (as well as gaining respect from brand CEOs and creative directors in the boardrooms).

WAHL PRO SHINE CURLING TONG

Available in five sizes, with a Keratin infused ceramic coated barrel to protect the hair from heat and snagging, resulting in shinier and silkier curls.

£41.99 // wahl.co.uk

THE MOUSSE

Let's talk about solutions. revolutionising the industry through education, we must focus on intention, collaboration, and integration. I mean integration in the form of techniques between barbering and hairdressing as well as teaching every single student how to work with Black hair, Brown hair, Asian hair, Caucasian hair... everything. Sure, it’s about equipping them for a more diverse hair industry, but expanding education also gives them the language and confidence they need to make sure every person they work with feels heard and valued. Just this year, I’ve worked in Taiwan, London, and New York City, so it’s important to know how to work with every person in your chair.

It’s up to us, the seasoned professionals, to come together, modernise education, and make it GenZ-ready. Really doing the due diligence on who the people are in your courses, what their interests are, what they want to learn about, and how can you incorporate the essential styling basics and base cutting skills to help them develop from there.

I recommend creating a roundtable situation that encourages discourse between students and teachers – way more bespoke and interactive. We must also focus on being more intentional with language, from hair types to pronouns. I can’t stress that enough.

The time for change is now, guys! Let’s get excited about taking risks and flipping our industry on its head. We’ll explore this more in the next issue, but for now, you can always drop me a message on Instagram @nickirwinhair

most curly and frizzy Afro Caribbean different things, like on hairlines to get rid of flyaways and boost a sleek

STYLING IRON

With variable heat settings and contoured ceramic plates to give you the speed and control to create any look. I use a lot of wigs and multi-textures, which means I need something that’s versatile enough to work from afro hair to thinner hair.

£95.99 // wahl.co.uk

THE BLENDED WAHL CAMPAIGN IS A DELIBERATE BALANCE BETWEEN TRADITIONALLY ‘MALE’ OR ‘FEMALE’ STYLES AND TECHNIQUES, FEATURING LIVED-IN STYLES THAT GO BEYOND THE GENDER BINARY...”

LOOKING BACK JUST 10 YEARS AGO, NAIL ART WAS NOWHERE NEAR WHERE IT IS TODAY. THE RESPECT NAIL ARTISTS HAVE GAINED DUE TO THEIR CREATIVITY AND TECHNICAL ABILITY IS INSURMOUNTABLE. WE HAVE NO DOUBT THAT WE WILL LOOK BACK ON THIS TIME AS THE NAIL ART RENAISSANCE. ARE YOU THE NEXT NAIL ART MICHELANGELO?

NAIL ART

FROM THE BEAUTIFUL TO THE BIZARRE

IS THERE ANYONE IN THE NAIL INDUSTRY MORE ICONIC, THAN THE LEGEND HERSELF, JAN ARNOLD ? WE CAUGHT UP WITH JAN AT PREMIERE ORLANDO TO TALK ABOUT SUMMER TRENDS, FROM THE BEAUTIFUL TO THE BIZARRE.

The Co-Founder and Style Director of CND started the company 44 years ago and has been at the helm of the iconic brand ever since.

While at Premiere Orlando in the bustling EVO Media Booth, we were lucky enough schedule. She said: “I absolutely

share new ideas, go through new innovations, and get inspired!”

Jan's weekend was nonstop. She said: “Saturday I was teaching for most of the day in our CND classroom, showing nail pros all our new and exciting advances. This morning we were at the Bubbles and Beauty Brunch, where 25 winners joined me for a champagne brunch. It was my favourite thing because I got to hear their personal stories, their interests and their passions." 

“I’M ENCOURAGING ARTISTS AND CLIENTS TO PUSH LENGTH AND PUSH THE SHAPE TO A STILETTO SHAPE IF YOU CAN DO IT. THAT GIVES YOU THE PALETTE FOR MORE ART. NEVER RESERVE ART FOR ONE NAIL – GO FOR ALL 10! IT'S THE TIME TO HAVE FUN AND BE CREATIVELY EXPRESSIVE.”

I asked Jan how she stays so passionate and energetic about the industry, 44 years later. She said: “If you're surrounded by the brilliance of today's nail professional, every day is a new day. It's creative inspiration, it's artistry. I mean, our little tiny canvases offer endless inspiration. So, long story short, I've been having a blast. The energy here is amazing. And everybody's just so excited to learn and soak up as much as they possibly can.”

Jan is passionate about helping nail artists make the most out of their career, and be proud of what they do. She said: “Back when we started our business, a lot of nail artists were sitting in a corner of a full-service salon. Things have evolved so much. Now, they’re right up front, they have their own businesses and studios. The nail industry is made up of 98% female entrepreneurs living their dream. Nails are a first-choice career. We want to help them take their businesses further.”

So, what exciting things are happening at CND these days? Jan said: “My office is actually connected to our research and development laboratory, which we've had in Vista for almost 40 years. And so, I see our young chemists inventing new molecules, creating new gels. As the creator of CND's shellac, which was like the biggest breakthrough, we have learned so much about adhesion with gels, resiliency, strength, and wearability. And so I'm really, really excited that we're coming out under the Brisa line of hard gel, a new gel called Brisa Glass. It is crystal clear. So, nail pros can extend nails and make them look like crystals. I mean, it's amazing. We also just came out with Plexigel, and we have a crystal-clear version called Shaper. You know, nail pros can use that product to fix a crack, repair a broken edge, or do a thin reshaping of the nail before shellac. It is lighting the world on fire!”

For Summer 2023, CND has launched a beautiful new summer collection called Bizarre Beauty. Jan said: “For the photoshoot, I contacted my wildest nail friends to do the photography for the shoot. And it's so avant-garde, so Salvador Dali. But the colours are richly pigmented, with incredible shimmer and shine in the undertone. I think that's what women want in the summertime. They want bold colours. They want high shine. And they want to wear their nails perfectly for three-plus weeks.”

Whether you are going on your holiday, to a wedding, or to the beach, you want your nails to last and stand out. You could be wearing a wedding dress

“I believe nails are 20 accessories that every person, any gender, can adopt and stand out.”

What nail trends will we be seeing this summer? Jan said: “Pushing length this summer will be a really good trend. I’m encouraging artists and clients to push length and push the shape to a stiletto shape if they can do it. That gives you the palette for more art. Never reserve art for one nail – go for all 10! It's the time to have fun and be creatively expressive.”

What do you think is going to be the winning product this summer? Jan said: “ We've been in the laboratory for almost 20 years creating an odourless monomer liquid and richly coloured powders. The odourless monomer in the past was very difficult to achieve. But now, for spas, day spas, and salons that want to really create a comfortable environment, no more stinky monomer smell! It's a game-changer. And what's really cool about this liquid is you blend the liquid with the powder. The bead goes onto the nail, and it behaves like a gel. So, you flow it on the nail, and you barely touch it. It removes the labour and elevates the art.”

Another priority Jan has for CND products is to ensure that the integrity and health of the nail are kept intact. She said: “That’s what we are known for at CND. Our standards are really high in that if

you wear enhancements or a coating, when they come off (if you choose to remove them) the nails will be flawless underneath.

“The idea that you need to give your nails a ‘break’ from coatings is a misconception. The natural nail plate is layers of dead keratin, so the best thing you can do is to keep them coated. It could be a thin coat of shellac or a full-blown enhancement. As long as you go for regular refills, and maintain them, you’ll be good for another three and a half weeks.”

Despite CND having been a name at the top of the game for 44 years, they are still continuously innovating and inventing. “Still at the root of who we are as a brand, we are committed to science, and we are really focused on nail health. Through elevated innovation with smart science, we are actually producing products that are lighter, thinner, more adhering, and even better for your natural nails. For me, this is the most rewarding thing. And to be able to give our nail pros these elevated products, helps them to charge what they're worth, make more money, not work harder, but work smarter.”

• CND™ available exclusively in the UK from Sweet Squared – sweetsquared.com / 0333 000 7000

NAILING

THERUNWAY

NAIL ARTIST SYLVIE MACMILLAN (@SYLVIEMACMILLAN. NAILS) SPENDS HER DAYS MAKING ICONIC NAIL ART TO ACCOMPANY COUTURE FASHION. SHE SHARES A BIT ABOUT THE LOOKS SHE CREATED AT PARIS FASHION WEEK AT THE THIERRY MUGLER RUNWAY SHOW.

“This was Mugler’s first show in quite a few seasons and what a show it was! It’s the first time I cried watching a rehearsal which tells you something!” nail artist Sylvie Macmillan told us.

“Casey Cadwallader wanted the lace from the collection to be featured within the nail designs, so I proposed we airbrush various shades in the CND Vinylux range through the lace from the collection on to the nails.”

“Shades used included Black Pool, Cream Puff, Wildfire and my all time favourite beige –Brimstone! I plough through bottles of Brimstone, such a chic warm colour.

“To achieve this look for yourself you’ll need some lace and an airbrush. If you’re new to airbrushing I really recommend watching tutorials by scenic painters or model makers. CND Vinylux flows best through an airbrush wish a mixture of one part polish and two parts pure acetone; the consistency needs to be that of milk”.

1

If you want a design, say, black lace and beige details, you’ll need to start with base coat, then add two coats of Black Pool for full coverage.

2

Stretch your lace over the dried base of Black Pool, and hold tight with one hand. With the other hand, pick up your airbrush with polish mix in, and gradually spray over the lace. Do not over spray, as the polish will soak through the lace and the definition will be lost.

3

Put down your airbrush and carefully remove the lace, ensuring the lace is lifted off the nail and not dragged. This can take a bit of practice!

4

Finally, once dry, give a generous top coat of CND Vinylux Long Wear Top Coat. This is best done ‘floated’ so the design doesn’t smear. Voila! You have Mugler AW23 nails!

Lace Look Breakdown:

“CASEY CADWALLADER WANTED THE LACE FROM THE COLLECTION TO BE FEATURED WITHIN THE NAIL DESIGNS, SO I PROPOSED WE AIRBRUSH VARIOUS SHADES IN THE CND VINYLUX RANGE THROUGH THE LACE FROM THE COLLECTION ON TO THE NAILS.”

SCRATCHING THESURFACE OFSUMMER

LIKE MANY OTHER BEAUTY TREATMENTS, NAILS ARE SOMETHING CLIENTS LIKE TO MORE REGULARLY LOOK AFTER IN THE SUMMER, WHETHER IT’S TO PREPARE FOR A WEDDING OR HEN DO, A MUSIC FESTIVAL, OR A HOLIDAY. TOP NAIL EXPERTS SHARE THEIR TOP TIPS FOR NAIL ART THIS SUMMER.

Funky French

“I believe a lot of trends we have seen emerging this Spring will carry on into Summer. Short tidy manicured nails or longer oval/almond with shades ranging from milky colours to olives and reds. Chrome nails will also stay super on trend, as well as a short tidy French manicure or funky French tips on longer nails.”

Pearly Polishes

“Bright colours have been really popular this summer, especially in smaller quantities such as French-tips or lines, rather than the nail being all one shade. Pearly polishes/ metallics with glazed finishes will continue to prove popular this summer as people are still loving the simplicity of wearing these as solo shades. Short squoval or long almond will be the go-to lengths and shapes.”

Embellishments

“I think 2023 trends will be a lot about an embellished nail, twists on French are here to stay along with the subtle white chrome glazed nails and we will see lots of hard-line block colour nail art rather than the detailed swirls we see last year. Extended nails will be back for the embellished nails, and I think the softer almond/oval more feminine shapes.”

STAY COOL IN THE SUMMER HEAT

Heat can make appointments uncomfortable for both the client and technician, so we talked to nail expert, Rachel Gribble for her best advice to stay cool even with things get hot.

“To support the comfort of both you and your client, you need to try keep your treatment room as cool as possible. Make sure you have ventilation, open windows or doors. Keep working area away from sunlight. Have a fan to circulate and cool the air. Invest in a small air conditioning unit if you can.

“Heat can affect all nail products, and make them difficult to work with. Keep all products out of sunlight and a cool area. A cool box can be used to help, but avoid putting in the fridge,

as this will make the products to cold. Work on 1-2 fingers at a time, to reduce risk of products running/flooding into skin. UV products can be flash cured for 10 seconds to help also but do be sure to cure for the full time.

“To combat the heat, encourage your client to wash their hands in cold water, to cool them and their hands. Offer them cold drinks. Check with them throughout the treatment that they are comfortable and ok? You also need to make sure that you are ok too… don’t over book on very hot days, take regular breaks, keep hydrated and change your gloves frequently during the treatment.”

Julie-Anne Larivière JA Nails and Salon System Nail Expert

Jaz Moger, Paint by Jaz, and Salon System Nail Expert

Karen Louise, Nail session artist and Salon System Nail Expert

DARING DESIGNS

PURE NAILS NAIL ARTIST MICHAELA AKA

@GELALICIOUS LEFT HER FULL-TIME 9-5 FOR SOMETHING SHE FOUND MORE FULFILLING. SHE FOUND NAIL ART EIGHT YEARS AGO AND HAS BEEN PASSIONATE ABOUT IT EVER SINCE.

Michaela has had a passion for art since she was in school, so nail artistry gives her the opportunity to express that creativity every day. She said: “I literally get excited to create master pieces for my clients on their nails and myself. I am always scrolling Pinterest and Insta for inspiration. I’m so passionate about what I do and always push myself every day to progress in my nail career.”

The Pure Nails VIP has been working with the brand for a couple years now, and has been obsessed ever since. She said: “I started to create my nail designs using the brand’s products and being featured on their social media. Since then, it’s just grown from there and I am also very lucky to have HQ very close to where I live. I was again approached late last year to come and work more closely with the brand and be more involved in brand testing, hosting Lives on Instagram and producing videos for social media platforms. It’s an honour to be working with the brand and seeing the other side of what happens behind the scenes. The

best thing about the brand is that they are always evolving and bringing out new products and value the feedback from the VIP’s and nail professionals.”

When you are a nail artist, why do the products you use matter? Michaela said: “Having quality products is a major factor in creating complicated nail designs, brushes are everything to create intricate looks. If you have a brush that isn’t of the highest quality, it is hard to work with and won’t always give you the outcome you want.”

The trend Michaela is loving right now is the 3D designs. She explained: “I’m obsessed as it lets me be creative and show my range of designs to my clients and showcase on socials. I like to use a range of different products to achieve these 3D looks, for example the Pure Nails hard gel helps me create raised effects.

“I’m also still loving crescent moon and stars using chrome, the designs look so effective and very popular with my clients. I use a mixture of brushes which include different types of liner

brushes and dotting tools which are staples in my day to day when creating designs.”

For summer, pinks and orange tones are dominating: “Clients will be going away on holiday so want bright nails. Clients are loving the new Pure Nails Arabian Nights collection.”

Then for shapes: “Clean aesthetic nails are still a big trend and I don’t think this will change for the foreseeable. My clients love to have short square or almond shaped nails which is such a shift from a few years ago where clients loved to have long stiletto or coffin shapes. I feel this is heavily affected by influencers such as Molly Mae who prefer a classic aesthetically pleasing nail look.” Michaela shared a few steps on how she created one of her most recent masterpieces.

Products you need:

- Halo Gel Polish Fortune

- Halo Gel Polish Black

- Halo Gel PolishFrench White

- Halo Gel Polish Neon Green

- Halo Gel Polish Jewels and Dreamer

- Halo Create Long Fine Liner Brush

- Fine Liner brush and Halo Create Dotting Tool

1 Use your fine line brush to create your French using Fortune and Cure.

2 Using Black paint your base off your spider’s body adding legs after this, you can use a fine liner brush to paint the body.

3 Use your fine liner brush and dotting tool to add your details to the spider, I begin with Dreamer, Jewels and Neon Green to give him some depth.

4 Use French White to add details to the spider’s legs and cure when happy.

5 Finish with Non-Wipe Topcoat and cure.

“CLIENTS WILL BE GOING AWAY ON HOLIDAY SO WANT BRIGHT NAILS. CLIENTS ARE LOVING THE NEW PURE NAILS ARABIAN NIGHTS COLLECTION.”

TIP TO TOE NAIL TRENDS

STEPHANIE YAGGY LAVERY, MIA SECRET EXECUTIVE PUBLISHER ADVISOR

IT’S SUMMERTIME, WHICH MEANS CLIENTS WILL BE CLAMOURING TO BEDECK THEIR TIPS AND TOES IN BRIGHT COLOURS AND, OF COURSE, AMAZING NAIL ART! IF YOU DON’T FEEL READY, FEAR NOT! WE’VE GOT YOU COVERED WITH ALL OF THE LATEST SUMMER ART TRENDS, MUST-HAVE TOOLS AND HOTTEST NAIL COLOURS, SO

TOP TRENDS

LET’S DIVE IN.

When it comes to summer nails, there are always a few trends that you can absolutely count on: bright colours, adorable florals and #mermaidnails. And while this season is no different, there are always new iterations to old favorites that make this summer’s styles feel fresh and new.

While we’ll never say no to neon, this year we’re seeing that brightness toning down a bit in favor of more muted hues. Pastels, while always popular for spring, are hanging on as we move into summer 2023, with matcha (or pistachio) green and vibrant lavender taking top spots on the colour charts. Pink is also having a moment, from unmistakable Barbie pink (thanks to the film release this summer) to pastel tones to barely-there blush. And when we do see vibrant shades, they’re in the form of sheer jelly colour, offering all the brightness while keeping a translucent quality.

LENGTH & SHAPE

Whether due to all of the outdoor activities of summer or post-COVID PTSD (when clients couldn’t maintain their ultra-long nails), lengths are mostly staying conservative and wearable. And while square shapes are desperately trying to make a comeback, elegant and finger-flattering almond is still the number-one pick.

Hailee Steinfeld

Nails by Tom Bachik

FOR QUICK & EASY NAIL ART

These products are great for giving big effect with little time and effort.

BLOOMING GEL

A drop of this clear gel product over Gelux gel polish can create beautiful effects, from roses to those oh-so-popular mermaid scales.

2 IN 1 DOTTING & NEEDLE

The dotting end of this tool will be a go-to for all your summer daisies, cherries and polkadot looks.

GRANITE EFFECT TOP COAT

Get the look of speckled granite with just a swipe of top coat. Use it over a marbleized gel design for a true stone effect, or use it to add dimension to other types of art.

ACRYLIC NAIL POWDER COLLECTION

Add instant eye-catching art with glitter — and who doesn’t love some sparkle?

ART

In terms of on-trend nail art looks, there really is something for everyone. The “no nail art” nail art trends, like glazed donut and lip gloss nails, are still super popular thanks to social media — although for summer, the glazed donut is turning into “glazed cherries” or “glazed citrus” (i.e., adding iridescent chrome powders to brighter, more summery hues). For those who like to dabble in art, dotted daisies are another big trend. Nothing fancy, quite versatile and super easy to design, daisies created with a dotting tool in both monochromatic and multi-hued versions are adorable and on par for summer. And, of course, for those who cannot get enough on their nails, mermaid- and beach-inspired looks are still wildly popular. Perhaps because we can’t help but be wooed by the beach, or maybe because there are so many options — from simple glitter mermaid tail scales to over-the-top 3D embellishments piled high like a pirate’s treasure chest — these types of designs are always trending in summer.

FINDING INSPIRATION

Thanks to social media, Instagram and TikTok in particular, there’s no shortage of amazing and inspirational nail art looks to get your creative juices flowing. Utilising social media is also a great way to stay on top of burgeoning nail trends so you can be prepared when clients come in asking for them. These days, many of the most popular nail trends aren’t really anything new or particularly groundbreaking; they’re often older trends that have been made popular through a celebrity or TikTok video that gains traction. Still, it's a good idea to stay up on the subtle differences (and the names of these trends) so you can deliver them. Of course, while you as a nail professional look to social media to get inspiration, so do your clients — which means they could pull out all kinds of nail art pictures that may or may not be in your wheelhouse. In order to prepare yourself for these situations, there are a few things you can do. First, if you feel like you’re lacking in a certain skill level, it’s always a great idea to take continuing education classes. Whether online or in-person, there are always plenty of opportunities to enhance your skill level. The second way to prepare is to make sure that you have good communication skills with your clients. Oftentimes, they don’t know how

FOR EXPERT ARTISTS

KOLINSKY BRUSH

Use this real kolinsky nail art brush to create aweinspiring threedimensional nail art with ultimate control.

GEL PAINTS

These gel paints are ultrapigmented, which means you won’t have to apply multiple coats to achieve intricate designs.

much skill, time and money it takes to achieve the complex nails they desire. Now, skill falls on your shoulders, but having a handful of tricks in your back pocket can help. For example, using “cheats” like stamping, decals and other nail products that can achieve a complex design quickly and easily. But time and cost is something that the client needs to understand. You may have allotted 45 minutes for a gel appointment and the client suddenly brings out a picture that could easily take two hours and cost a lot more than they think. That’s when the communication comes into play. Explain those limitations and then give your client alternatives that can fit within their budget. Knowing how to deliver a look that your client will be happy with, even if it’s not exactly what they had in mind, is what’s going to set you apart from the rest.

TOOL TIME

Nail manufacturers have been working overtime in recent years creating products that will help your nail art reach new heights, and depending on your skill level or what you’re looking to achieve, there’s really something for everyone. 

PLASTILINE

Ideal for artists who love to play with 3-D looks, this thick viscosity white gel allows you to create everything from flowers to lace to shells and more!

These quality products give more advanced artists the pigmentation and design payoff they’re looking for:

SUMMER SPECIALS

This time of year is among the busiest for nail pros, only rivalling the Christmas/holiday/New Year season — so make the most of it! Make sure you advertise your nail art (fingers and toes) as well as prices so clients can easily add on simple designs. Summer is also the time where clients are paying extra attention to their toes, so make sure you have deluxe pedicure services available. You don’t have to push the hard sell, but having the offerings available and suggesting things like a callus treatment, longer massage or moisturizing masque or paraffin treatment can take a regular pedicure up a notch to something more customized — and, therefore, worth the additional price. You could also

MASKOLOGY HAND MASK PROFESSIONAL HAND GLOVE

Perfect solution to dry hands, this 20-minute treatment deeply nourishes and moisturises hands, leaving them soft and supple.

£5.95 // maskology.co.uk

GLITTERBELS BUILDER-BEL GEL RANGE

bundle pedicures over the summer, selling a few as a package so that clients can plan in advance and know their toes will be in tip-top form all season long.

Lastly, if you’re part of an artintensive salon, why not host a nail competition among the staff? Each week, techs create a nail art look based around a theme and are judged on creativity, technical ability and artistry — or whatever you determine. An in-salon competition gets everyone involved and allows the staff to have some fun. The winner could receive continuing education, a gift card or even celebrate everyone with a dinner out as a team. The options are endless! But after a summer of working so hard, make sure to take care of your staff, too. •

GRANITE EFFECT CLEAR TOP GEL

Black Particles create a unique granite effect. This top coat formula strengthens the natural nails while allowing for a lasting shine.

£11.00 // miasecretstore.com

Glitterbels never do anything by halves! This colourful range of hemafree, vegan, and crueltyfree builder gels releases on Monday 10th July!

glitterbels.com

CND BIZARRE BEAUTY COLLECTION

Celebrate self-expression through bold colors and whimsical texture this summer. Available in both CND™ SHELLAC™ Gel Polish and CND™ VINYLUX™ Long Wear Polish. sweetsquared.com

Maximise your potentialgrowth online

Why your website is key to success.

IN THE DIGITAL AGE, MANY SALONS HAVE TURNED TO INSTAGRAM AND OTHER SOCIAL MEDIA PLATFORMS TO SHOWCASE THEIR WORK AND PROMOTE THEIR BUSINESS. WHILE SOCIAL MEDIA PLAYS AN IMPORTANT ROLE, HAVING A PROFESSIONAL WEBSITE IS JUST AS IMPORTANT, IF NOT MORE SO. YET MANY SALONS STILL DON’T HAVE A WEBSITE, AND MANY THAT DO ARE YET TO USE IT TO MAXIMISE THEIR GROWTH POTENTIAL.

Get found online and boost your business potential. Importantly, your website is your owned space. It’s where you create your online brand identity, position your services and team, and showcase your expertise and creativity. But it’s so much more than just a virtual storefront.

More clients and potential clients are searching online for hair and beauty services in their area, without knowing the specific name of a salon, so being visible on Google and having a Google My Business profile is vital. You can only have a Google My Business profile and show up in searches if you have a website. Google is where people will discover you and ideally book an appointment.

Protect your incomes, generate sales, and achieve marketing success.

In addition to establishing a strong online presence and enhancing your credibility, your website can also schedule online appointments, and process deposits and payments (which can also prevent losses from no-shows and late cancellations). It also provides a vital marketing hub to communicate with clients, run marketing campaigns, and even generate additional retail sales.

Social media is a great part of your marketing mix, but all salons must work within the same platform structures, so it’s harder to differentiate your brand. Plus, as many of your followers may not be existing or potential clients but a mix of friends, industry peers and competitors, and as social platforms suppress content reach to get you to promote your content by advertising, your website needs to work differently. When people are actively looking online for hair and beauty services, Google and your website will be the first place they look, so having a professional website should be a major part of how you promote your business and engage with clients, while integrating with your socials.

My Salon Website creates stunning, affordable websites exclusively for hair and beauty businesses, with FREE salon software, intuitive marketing features and E-Commerce options to accelerate your growth potential online.

Discover more at mysalonwebsite.co.uk

“

MY SALON WEBSITE CREATES STUNNING, AFFORDABLE WEBSITES EXCLUSIVELY FOR BARBERS AND SALONS, WITH FREE SALON SOFTWARE, INTUITIVE MARKETING FEATURES AND E-COMMERCE OPTIONS TO ACCELERATE YOUR GROWTH POTENTIAL ONLINE.”

HAIR LOSS IMPACTS MORE PEOPLE THAN YOU’D EXPECT. INSTEAD OF TURNING AWAY CLIENTS WHO ARE STRUGGLING WITH HAIR LOSS, WHY NOT EDUCATE YOURSELF AND PREPARE YOUR SALON SO THAT YOU CAN HELP CLIENTS THROUGHOUT THEIR JOURNEY, WHETHER THAT’S THROUGH EXTENSIONS, HAIR SYSTEMS, WIGS, FINDING THE RIGHT PRODUCTS, OR GETTING THEM THE HELP THEY NEED FROM A TRICHOLOGIST.

HAIR LOSS ENHANCEMENTS

GETTING TO THE ROOT OF HAIR LOSS

HAIRDRESSER OF 25 YEARS, KRYSIA WEST HAS DEDICATED A LOT OF HER CAREER TO EDUCATING PROFESSIONALS AND CLIENTS ON HAIR LOSS, AFTER SUFFERING FROM IT HERSELF IN HER EARLY 20S. TODAY, SHE IS AN EDUCATOR FOR ROOTS PROFESSIONAL UK , GLOWWA , AND IS A MEMBER OF THE FIRST-EVER AVEDA UK & IRELAND ART TEAM.

Hair has been Krysia’s passion since she was just a teenager. She started in her local salon, and then went mobile when she was 20 when she had her first child. As she got busier and busier, she opened a conversion in her home, and then within four years, it was time for her to open her own salon. She has now had her salon, Perfectly Posh, for 16 years, which has been an Aveda salon for 13 years.

She explained: “As time went on, I became more involved with Aveda, assisting them during courses and doing session work for them for shows. With that extra confidence, I felt like

I wanted to get more involved with the industry. So, I became more involved with the Fellowship. I did Project Colour, and this year I am doing Project Afro. I am so passionate about learning more and more about all hair and scalp types and helping all clients feel empowered through their hair.

“I am 43, and I have suffered from hair loss since ’98. I had gone through a traumatic and stressful time, which then caused me to start to lose my hair. But I didn’t have the knowledge behind why it started thinning, or what I could do. Throughout the years I just coped with it

and it had a lot of negative effects on my selfconfidence. I lived in and out of hair extensions, but back then, no one really talked about hair loss. I didn’t even know what a trichologist was.

“So, my mission in the last five or so years was to learn as much about hair loss and the causes behind it as I could. Especially as I have gotten older, and my clientele has gotten a bit older, I am seeing it come up more and more, whether it is caused by postpartum, perimenopause, menopause, or Covid. In 2019 I decided I wanted to get my trichology certification. That ended up being fortuitous timing because when Covid hit, it meant I could focus on my studies. As I was sharing my journey on social media, I was having more and more hairdressing peers reaching out to me, asking for advice about their clients who were suffering from hair loss. Because as hairdressers, we never get the chance to learn about hair loss in-depth. So, I thought, how can I help hairdressers feel more confident with hair loss? So, that’s how Postiche Academy was born.”

Through Postiche Academy, which is run by Krysia and her sister who is a beauty therapist, they offer hair loss classes to hairdressers to give them the confidence to help their clients who suffer from hair loss. Krysia said: “For me, the goal is to make sure hairdressers understand why hair loss happens, how it happens, and how they can help their guests. So, when a client comes in with a concern, you have a little more knowledge of how it can be managed, and where they can go for help.” 

“NOT ONLY DO ROOTS PROFESSIONAL PRODUCTS HELP WITH HAIR LOSS AND STOPPING SHEDDING, BUT THEY ALSO HELP IN LENGTHENING THE HAIR’S GROWTH CYCLE.”

Hairdressers are also in the position where they can sometimes be the first to spot something of concern. “I am a big believer that the sooner you spot the signs of something, the quicker you can stop it from becoming permanent. It is about asking open-ended questions to get down to the bottom of it. Another example is I recently had a client who came in and mentioned a bump on the top of her head, she thought maybe she had just banged her head, but wasn’t sure. I looked at it, and thought, that’s not normal. I took a picture of it and advised her to send the picture straight to her doctor. She did, and it turned out it was skin cancer which had quickly progressed. And in the next five weeks, she managed to have it removed. So, although we aren’t doctors, we can still educate ourselves on what to look for, what’s normal and what’s not, when to see a medical professional, and potentially even save someone’s life!”

There are a lot of products out there that make claims about helping with hair loss, hair growth, and so on, but there is also a lot of misinformation about what works too. I asked Krysia what she likes to use and recommend in the salon. She said: “I am a big believer that not one product is going to suit everybody. Even if you have one product that works fantastically on one person, it could irritate the next. So, I think having a few options available in your salon is important.

“As an Aveda salon, we of course carry all of the Aveda products, they have such a wide variety of products, from their Invati Advanced line, which helps to thicken and strengthen hair, to their Scalp Solutions range, which hydrate and boost scalp moisture. Having all of these options in the salon is invaluable.

“Roots Professional is a brand that approached me, asking if I would try the product and give some feedback. I always try products on myself before I put them on any clients. So, I started using Roots Professional on myself, and honestly, within a few months, I was blown away by the results. I loved how it made my hair feel, but it was the excessive regrowth that sold me on the product.

“So, I spoke to the brand about it, and I brought the product range into the salon. I am a big

believer that when I educate, I will only share things that I have tried and tested and I know work. So, I started incorporating Roots Professional products into my education. Then they came to me and asked if I’d be an educator for their salons, and I jumped at the chance.

“Not only do Roots Professional products help with hair loss and stopping shedding, but they also help in lengthening the hair’s growth cycle.”

But it’s not just about what you put on the hair and scalp, many factors of hair health come from what is going on inside the body. Krysia said: “When I was going through my trichology training, I was learning all about diet and nutrition, and how important that is when it comes to hair growth.

I know that I am a bit rubbish with my diet, so I looked to find a supplement that would help with skin, hair and nails. I tried a few out that didn’t work for me, and then I came across Glowwa.

“Within three months of using the Glowwa supplements, I was getting even more hair come through, to the point where after six months I had a whole fringe around my hairline. So, again, I started to recommend the brand in my education, and I got in talks with Suzanne, the founder of Glowwa, and she asked me to become a brand ambassador for them.

“I have even been using their Hair Food / Meno supplement, which has not only helped with hair growth, but I have also found it has helped me deal with the symptoms of menopause, without having

Why are supplements so popular in today’s world? Krysia explained: “Going back 20-30 years, people didn’t need supplements, because, for example, just eating something like an orange would give you a rich number of vitamins and nutrients. However, today due to the way we farm at such an accelerated rate, you would have to heat ten oranges to get the same number of vitamins and nutrients. So, even the healthiest diets still might be lacking the essential nutrients our bodies need.”

Finally, I asked Krysia what she wishes to pass on to every hairdresser about hair loss. She said: “It’s just about getting a basic knowledge about it. It doesn’t mean you need to train to be a trichologist, but having the foundations of knowledge around hair loss can help you in every aspect of your job. More people suffer from hair loss than you think, so if you can play a part in spotting it, helping them through their journey, and raising their selfconfidence, why wouldn’t you?” •

“AS AN AVEDA SALON, WE OF COURSE CARRY ALL OF THE AVEDA PRODUCTS, THEY HAVE SUCH A WIDE VARIETY OF PRODUCTS, FROM THEIR INVATI ADVANCED LINE, WHICH HELPS TO THICKEN AND STRENGTHEN HAIR, TO THEIR SCALP SOLUTIONS RANGE, WHICH HYDRATE AND BOOST SCALP

HEALTHY SCALP

MICHAEL DOUGLAS IS THE MULTI AWARD-WINNING CELEBRITY HAIRSTYLIST BEHIND MDLONDON . HE STARTED HIS CAREER AS WELLA’S YOUNGEST EDUCATOR AT AGE 21 AND 30 YEARS LATER IS AN ADVOCATE FOR SCALP AND HAIR HEALTH. HE TOLD US HOW NUTRITION AND DIET CAN HELP REDUCE HAIR LOSS AND SCALP IRRITATION.

HAPPY HAIR

“I love the performance aspect of hairdressing,” Michael said when we asked him why he loves this industry. “You may only have an audience of one, but you must refine your craft to present advice for your clients in an easily digestible way. It’s an art.”

Michael’s journey has taken him from a junior in the salon to styling for celebrities and supermodels; working on fashion shoots and catwalks, and appearing as a hair expert on TV. It wasn’t until lockdown that he started creating social media content that focussed on the relationship between diet and hair. “The content I created was mostly born out of boredom,” he admitted. “Mainly, though, I wanted to help people feel better about their hair in a time when salons weren’t accessible.”

His Instagram live interview with Trichologist Eva Proudman is what sparked Michael’s passion for hair and scalp health. “I believe Eva is the best trichologist in the country. I don’t consider myself a specialist, but the response I got online after this chat with Eva was overwhelming. I educated myself and spread the word about the importance of diet and nutrition for optimum hair health.”

Michael told us that eating properly is the easiest way to make sure the scalp is getting enough nutrients, which in the end, will help reduce the likelihood of hair loss or damage. “Think of the scalp as soil for grass. If you don’t have good soil, you can’t grow good grass. If you don’t have a good scalp, you can’t grow healthy, strong hair.”

According to this hair icon, the key player in hair health is protein – you should aim to have 55gs per day. “Ask clients what their diet is like during consultations and find out how much protein they’re eating through meat, eggs, beans, and green veggies. Recommend supplements that contain Vitamin

D and B12 – these encourage growth to combat hair loss or thinning. You should be able to see improvements when your clients return for six-week appointments. You can base their cuts on how much the hair has improved.”

Professionals can implement health boosting techniques from the backwash: “Opt for mild and vitamin-dense shampoos. Ones that contain salicylic acid! They help dandruff and seborrheic dermatitis. Give clients tips on which products to buy and how to naturally improve their routine at home. It’s your job to guide them through the journey so that the scalp is as healthy as possible. Remember, hairdressers are extremely valuable to a lot of people, so if professionals know more information about hair health from the scientific side, they’re adding value to client experiences and gaining respect. You boost your and your salon’s credibility as a result.”

Retail opportunities increase with this need to promote hair and scalp health. “If your salon has a retail space or you’re looking to introduce one, make a section specifically for scalp and hair growth.”

What products does Michael recommend stocking? “CENTRED is a great brand focussed on hair and scalp health. From first wash, say bye to flakiness, thinning, dryness, and damage!

“Eva Proudman also does a range of supplements called Tricoextra. Product development for this hair loss range is powered by years of experience in the hair and health sectors, so you know everything is safe and effective for your clients.

Remember: “People can feel embarrassed if they’re showing symptoms of scalp irritation or experiencing hair loss, so presenting your salon as a safe space will boost trust, respect, and loyalty.”

Find Michael at @mdlondon // mdlondon.co.uk

THE SCIENCE OF HAIRCARE

COLUMNIST, JACQUI MCINTOSH IS A QUALIFIED EDUCATOR, A MENTOR, EUROPEAN DIRECTOR OF EDUCATION FOR AVLON UK , A SPECIALIST IN TEXTURE MANAGEMENT, AND A CERTIFIED TRICHOLOGIST. JACQUI TELLS US ABOUT THE IMPORTANCE OF HAIR HEALTH FOR ALL TEXTURES, AND WHY WHAT YOU PUT IN YOUR HAIR AND YOUR BODY MATTERS.

Why did I go into Trichology?

I have always been intrigued by the science of hair and want to gain a deeper understanding of what impacts hair from the inside out. As hairdressers, we are constantly assessing our clients, both their mental health and hair health, and helping them to feel better, whether it is chatting with them through their problems, or helping them on their hair health journey.

This interest in learning more about the inner workings of hair was what naturally led me to study trichology. I wanted to have a deeper understanding of the impact of what I do as a hairdresser on the hair and scalp, and what sort of things my clients are doing that is causing effects as well. People often just think of trichology as just about hair loss, but, by the time that client comes to a trichologist, it is usually at such a late stage that a lot of the damage is already done. So, my goal was to educate myself to get that head start so that I could notice the signs of hair loss before they even start. To be preventative, rather than reparative.

What is a Trichologist?

As a Trichologist, you are the middle ground between a medical professional and a hairdresser. Hairdressers learn a little bit about hair loss during training, enough to spot the signs, but not enough to understand the internal causes behind it. On the other hand, medical professionals can take blood tests and understand what is going on in the body that is triggering the hair loss, but, let’s be honest, a GP isn’t likely to spend the time investigating those tests if there isn’t anything life-threatening going on. So, the role of the trichologist is to be that dedicated person who knows hair and scalp health inside out. We can look at blood results and help determine where the client is nutrient deficient, and what they need to do to help restore hair health.

My goal is to be able to stop hair loss before it even becomes irreversable. So, I recommend my clients in the salon to visit a Trichologist routinely, perhaps once a year, the way you see your optician. So that we can pick up issues at the root!

BY JACQUI MCINTOSH

What is a hairdresser’s role in hair loss?

Hairdressers are the best route to noticing the signs of hair loss and investigating what might be the cause. The first thing you do in a hair service is a consultation. In the consultation you are naturally investigating their hair and scalp condition. Is the hair in a strong enough condition to colour? What condition is the scalp in?

If the client is experiencing some changes in their hair condition you can ask, have they changed up what they’ve been eating or gone on a diet? Have they been experiencing an especially stressful time at work? Are they going through menopause? All of these things can trigger changes to the hair.

Hair loss can also be triggered by chemical damage and mechanical damage. Has your client been boxdying their hair? Have they been using a shampoo or conditioner with a pH that is too high? With textured hair, you need to be very careful when selecting products, as the hair can be very brittle. A shampoo that can be great on a type one or type two hair type, can cause a lot of damage to a coily hair type.The good thing is, when damage is caused chemically or mechanically, a hairdresser is the one to help the client get back on the journey to healthy hair.

What should you be looking for in products?

Choosing the right products for your clients is essential to good hair health. You need to be informed of the ingredients and processes behind the products you are using, and how they are going to work on a variety of hair types. Working with a brand like Avlon is great because you know that every product is backed by science, and the most innovative ingredients are being used.

Some ingredients I always suggest looking for ingredients such as Biotin (B7) which helps to stimulate keratin production, Ceramides, which help with hair strengthening, and restoring damage. Saw Palmetto which is used for its anti-inflammatory properties to reduce inflammation on the scalp, while strengthening the hair follicle, enabling help the hair to grow stronger and thicker. And Copper Tripeptide will act to increase follicle size, which gives your hair greater volume and enhances its thickness.

Knowing your ingredients and how they can help your clients is the best way that you as a professional can help support your clients and help them get on a healthier hair journey.

THE SCIENTIST BEHIND AVLON

SALONEVO HAD THE OPPORTUNITY TO TOUR THE HEADQUARTERS OF LEGENDARY HAIRCARE BRAND, AVLON, AND MEET THE FOUNDER, DR SYED, WHO HAS DEDICATED HIS WHOLE CAREER TO CREATING HIGH PERFORMANCE PRODUCTS FOR BOTH CONSUMERS AND PROFESSIONALS.

A true scientist at heart, it was the science of haircare that first inspired Dr Syed to start his own brand as a cosmetic chemist. He said: “The competitive brands were not paying enough attention towards the science of hair and the hair care products. I had an idea of treating hair with chemicals, and simultaneously condition the hair to improve its elasticity, moisture and overall health of the hair and scalp.”

I asked how Avlon has evolved over the years along with the ever-changing industry. He said: “As a chemist and as a business entrepreneur, I always work with the market trends and evaluate the unmet needs to the customers. We constantly try to update the technology of our older products or collections based upon the new developments in the technology and consumer trends. It is sometimes difficult because of the regulatory cycles that are very bureaucratic. They increase the time taken to introduce the new innovations to the market.”

Despite the immense growth Avlon has undergone throughout the years, Avlon is still very much a family brand, and Dr Syed’s children are becoming more involved in day-to-day operations.

Dr Syed said: “We are a family-owned company because we feel it provides us with greater flexibility. If we were

to be publicly owned or partly owned by private equity groups, we may not be able to spend as much money on the innovations in our Research and Innovations Center.”

I asked Dr Syed why it is important to him to ensure that Avlon has products that suit all hair types, textures and skin types. He said: “Over the years with migratory patterns from one continent to another, human race has become more diverse in their ethnicities. This diversity brings in consumers with many hair types. Therefore, we adopted our research and innovation activities towards all hair types. We conducted lot of scientific research on the hair types and their needs in terms of hair and skin types. We have published significant information in the scientific journals and developed new products that meet the needs of the diverse hair types."

Moving forward, what are the goals for Avlon in the next decade? Dr Syed answered: “We have successfully developed new products utilising natural ingredients that are safer for the consumers. We are also utilising more new ingredients from skin care into scalp care, which is called skinification of hair care products. We have successfully used ingredients that are vegan, cruelty free, not tested on animals.”

GETTING TO THE ROOT OF IT

STATISTICS REVEAL THAT NEARLY 80% OF MEN AND 50% OF WOMEN WILL EXPERIENCE HAIR LOSS AT SOME POINT IN THEIR LIVES. PERMANENT HAIR LOSS CAN BE DEVASTATING FOR ANY MAN OR WOMAN, AND IT CAN RESULT IN LOW CONFIDENCE, LOW SELF-ESTEEM, ANXIETY AND DEPRESSION. ENTER NOVO CABELO.

Striking and bang on trend, Novo Cabelo is the company behind the game-changing hair systems which have created a social frenzy with over 24 million TikTok views for the emotional non-surgical hair transformations.

The root of the systems is in the ultra-thin membrane paired with high quality hair with over 60 colour matches, ensuring clients receive that natural look allowing choice and inclusion for everyone.

Expert training, matched with high quality products leads to amazing, life-changing transformations for both men and women suffering irreversible hair loss.

Voted 7th Top 100 Influencers 2022 and Social Stylist of the Year finalist at the British Hairdressing Business Awards 2022 and 2023, Rob Wood is at

the helm of the high-growth company. Rob Wood , Director at Novo Cabelo said, “Hair loss is a very emotional process, and we are here to give another option as to how individuals manage their hair loss journey. Hair loss can impact an individual uniquely in an array of ways both physically and emotionally, through our hair systems we want to give people ownership of their hair loss.

The transformations have such an impact on a client’s life – it really is an awe-inspiring feeling and brings so much satisfaction.”

With an extensive chain of Novo Pro approved salons and barbers now operating across the UK, investment in training in both the physical application and emotional journey is at the root of the success for the company.

AFTER BEFORE

Rob added, “Hair loss especially in men, can have a detrimental impact on mental health and wellbeing, especially in some of our younger clients, effecting confidence and self-esteem and in turn leading to depression.

“It is not just about the physical process and transformation with Novo Cabelo; the emotional process and support needs to go hand in hand, that’s why we invest heavily in a fully supportive training programme.”

Check out the amazing transformations from the team on TikTok @novocabelohair or find out more about training and becoming a Novo Pro Salon: novocabelo.co.uk

The team from Novo Cabelo will be at Salon International, 14-16 October 2023.

“HAIR LOSS IS A VERY EMOTIONAL PROCESS, AND WE ARE HERE TO GIVE ANOTHER OPTION AS TO HOW INDIVIDUALS MANAGE THEIR HAIR LOSS JOURNEY.”

THE POWER OF WIGS

DARREL STARKEY IS AN EDITORIAL STYLIST, EDUCATOR, PROJECT X MENTOR, ASP HAIR COLOUR REBEL , PREVIOUS F.A.M.E TEAM

MEMBER AND MULTI BHA FINALIST. HE SPOKE TO US ABOUT THE POWER OF WIGS ON THE RUNWAY AND IN THE CHAIR.

An all-rounder within the industry, Darrel is a natural talent when it comes to styling, installing, and making wigs. He’s received several requests for educational sessions over the years, prompting him to hold his first educational workshop earlier this year. He said: My wig workshops are something I am immensely proud of – I absolutely love making wigs and often was asked ‘how do you do that’ or ‘I wish I could do that’ and soon realised there was quite a barrier surrounding this skill. It appeared to many to be overly complicated, or too hard to get into – however that is not the case. I wanted to show how easy this actually is when you know how – all you need is to learn the foundation skills and let your imagination run free.

“My courses can be in person for salons or small groups but I also offer this as a smaller, more niche online course too. I am travelling around the UK and have courses available throughout 2023 and even 2024!”

The versatility that wigs offer is endless. Those who want colour but don’t want to commit long term can trial their vivids with a wig – even trying a cropped cut or new style too. Most of all, though, wigs are a great confidence enhancer – especially for those dealing with hair loss or thinning. Darrel told us why he was drawn to this aspect of the industry: “This is an area I was interested in as it affects so many different people, for so many different reasons and is another service I wanted to offer to my clients and to my wider skillset. It fascinated me as it can transform a look but also plays a huge part in so many individuals lives at all times – for any reason at all. It is something that

can add a positive influence into anyone’s lives and is a joy to offer. It is also still a niche area, as many people don’t offer this and I wanted to show how incredible this area of our industry is.”

What drew Darrel to the art of wigs? “Wig making is something that I had always been intrigued by and an are of the industry that I really wanted to explore. When I first joined the hairdressing industry, I made it my goal to learn every area of hairdressing and not have so much of a niche, exploring the different areas and opportunities available. I had explored extensions and then when undertaking some more editorial and creative work, took the chance to explore wig making! I always like to try something new and this was no different – I took my time to learn the details and really did my research whilst starting out. I undertook a lot of workshop sessions, online courses and self learning time and embraced wig making. When I learn things I put my all into it.”

Does Darrell think wigs are becoming more popular, and is the demand for bespoke wigs rising? “Yes, massively!” he said. “Wigs have always been a big part of the hairdressing industry but more recently they have become more and more popular. From the influence of celebrities who use wigs to change their looks instantly, this is transitioning down to the salons and we are seeing more and more clients use this instead of actively colouring or cutting their own hair. Wigs will only increase in popularity!”

Darrel is also an editorial stylist, boasting an impressive portfolio of creative colour and avant-

garde styles. We asked why being able to style, install, design, and dye wigs are important skills to have when expanding your skillset to become an incredible editorial stylist. He said: “I would say this is a vital skill to have – and one you should definitely put your time into learning. Within the editorial/ session world, we often see a lot of wigs used on the runways – this is a common practice as models change their wigs instantly for so many different shows and therefore the use of wigs is preferred. Being able to apply this skill will only enhance your skills and put you ahead in the industry.”

How is styling and colouring wigs different? Does it take different skills? Different products? “No, and this is the barrier I wanted to break. Your skills remain the same, however it is all about adapting. The texture may be slightly different on the wig depending on the hair type you are using but the core skills remain the same. My advice would be to experiment, undertake some creative time and try out colouring, styling and everything in between!”

When it comes to sourcing wigs: “It’s all about research. When I first began working and making wigs, I actively put in the research and tried lots of different types of wigs/hair until I felt happy with a certain brand and type. Everyone will have a completely different preference and it really is about trying things out and experimenting. I spoke with a lot of people and received recommendations for different types of hair and began the process of trying them out!” Darrel is @hairbydarrel on Instagram.

“WIGS ARE COMMONPLACE ON RUNWAYS BECAUSE MODELS CAN CHANGE LOOKS INSTANTLY FOR SO MANY DIFFERENT SHOWS. BEING ABLE TO APPLY THIS SKILL WILL ONLY ENHANCE YOUR SKILLS AND PUT YOU AHEAD IN THE INDUSTRY.”

GROWING IN CONFIDENCE

Hadley has always had an interest and passion for extensions as he believes extensions aren't only about length! From increasing fullness (volume) and strength to correcting hair cuts as well as colour and texture. He opened an extensions specialist salon with husband Paul Yates just eight months ago –they already have over 13k+ followers on Instagram! Hadley told us more: “It all started in August 2022. I’ve always loved extensions and what they can do to the hair. I felt there was a space for an extension salon where we enhance the hair and not take over the hair, creating cool looks rather than the typical idea of extensions. Every service is 100% bespoke to the client. We have a full colour team, cutters, and stylists all working in synergy to perfect every look that walks out the salon door.”

Hadley's ethos has always been people-focussed. "My ethos is all about building on natural beauty to boost confidence in my clients. I always aim to create something natural that improves the client’s appearance to help them feel beautiful. Extensions are the perfect way to do this!”

When it comes to the practicalities of installing extensions for clients with little hair or those who are experiencing age-related thinning (which is totally natural), you must plan ahead, seeing the installations as an ongoing treatment. Hadley said: “It depends on the area of the head and why there are baldspots. I always recommend finding out why your client’s hair is thinning at the beginning of your consultations, so you can understand the story. But

using extensions above the problem areas can be a great way to fill in the gaps.”

Finding out the why can be a potentially sensitive conversation, so we asked how Hadley would go about consultations with clients who are struggling. He told us that it’s about managing expectations as much as it is about making them feel incredible. Here’s more: “For my clients, I always recommend bringing a photo

always do a few strands to test in case you’re unsure if it will work for the client.”

Hadley is a loyal user of Great Lengths hair extensions. He explained very simply that they are the best brand for quality and ethics, with every product offering the flexibility needed for installing all hair types: “Great lengths are great (pun intended) because you can customise the keratin to the amount you need to make sure you’re working with the client’s density. They have a few different ranges from rooted to mix tones, which means you can create the perfect blend from attachment to ends.”

of when they were happiest with their hair. Find out what has caused the hair loss, wether it’s genetic or stress-related, refine your knowledge on supplements to use alongside extensions so that the hair and scalp is the best quality it can be.”

Most importantly: “Always be honest and start with fillers to work out and build over time. You can

What initially drew him to the brand? “For me, Great Lengths are amazing to work with. They are super helpful and the way the hair is sourced is ethical. They’re a B-Corp organisation, balancing profit with people and the planet. It’s great knowing how the hair gets from A to B in a way that is kind to the environment and to the people working for them.” Finally, we asked for some essential advice on keeping good care of your client’s scalp – and their hair as a result. After all, you can’t have healthy hair without a healthy scalp! “Make sure they wash their hair properly,” Hadley said. “It might seem obvious to us as professionals, but your clients aren’t trained. So, start with the basics: don’t sleep with wet extensions, use correct aftercare (sulphate-free shampoo), and make sure they replace their extensions when you as their stylist recommends." You can find Hadley Yates Salon @hadleyyatessalon

“FOR ME, GREAT LENGTHS ARE AMAZING TO WORK WITH. THEY ARE SUPER HELPFUL AND THE WAY THE HAIR IS SOURCED IS ETHICAL. THEY’RE A B-CORP ORGANISATION, BALANCING PROFIT WITH PEOPLE AND THE PLANET.”

HADLEY YATES IS A HAIR EXTENSIONS, SPECIALIST AND CO-OWNER OF HADLEY YATES SALON. HE DISCUSSED THE POWER OF EXTENSIONS AND HOW TO INSTALL THEM FOR CLIENTS DEALING WITH HAIR LOSS.

QUESTIONS FOR A TRICHO

MAYBE HAIR LOSS AND THINNING HAIR IS ON THE INCREASE, OR MAYBE WE’RE JUST TALKING MORE ABOUT WHAT USED TO BE A TABOO SUBJECT. BUT ARE YOU ARMED WITH THE INFORMATION YOU NEED TO SPOT THE SIGNS OF HAIR LOSS, AND DO YOU KNOW THE BASICS WHEN IT COMES TO TRICHOLOGY? MARK BLAKE, (MIT WTS IAT), LEADING GLOBALLY RECOGNISED TRICHOLOGIST AND NIOXIN AMBASSADOR OFFERS SOME BITE-SIZED PIECES OF ADVICE TO HELP IN EVERYDAY SALON LIFE.

What are the main reasons for hair loss?

Mark explained: “There are many types of hair loss, which can range from Alopecia Areata (random bald spots) through to Trichotillomania (self-inflicted hair loss from hair pulling), and of course the likes of chemotherapy and certain medication can result in hair loss. However, in my experience, when a client visits the salon and is experiencing hair loss unexpectedly, it is usually hormonal or nutritional reasons. Stress is also a major factor in thinning hair, so it’s a good idea to get your client to do a quick sense check. Are they stressed? Have they recently been affected by death, financial worries, exam pressure, relationship problems? These are all major contributors to hair loss.

Assuming the issue is hormonal, nutritional or stress, what’s the best advice to give? Mark said: “The good news is, it will pass. But your client needs to manage it. Did you know that hair is the second most prolific cell producer in our bodies, other than bone marrow? So, in order to grow good hair, we need to be putting good food into our bodies.

“Advise your client to cut back on processed food and salt, recommend a balanced rainbow diet full of brightly coloured foods, with plenty of eggs and protein. A Mediterranean diet and particularly olive oil is really good for your hair. Our bodies get dehydrated, and this has a knock-on effect on the quality of our hair and scalp, so drinking two litres of water a day is essential for growing great

hair and keeping a healthy scalp.

“If their hair loss is hormonal then I would recommend products to help manage this, such as Nioxin’s systems. There are six different kits designed for all hair types. It’s important to manage your clients expectations though. Often using products that are designed for hair loss will not magically replace the hair that your client has lost, but it will prevent it getting worse. I always say that if after using the products for six months your client says nothing has changed, then that is a big success. Hair loss left untreated gets worse, so the aim should be for the hair loss to not get any worse, as opposed to getting much better.”

We asked Mark what general advice you should give clients to maintain a healthy scalp and hair? He said: “Scalp health is directly linked to hair health. People with thinning hair tend to wash less and gently because they worry about it falling out, however they should be exfoliating their scalp and washing their hair frequently. Most women will shed around 100-150 hairs a day. That amount depends on if you wash your hair every day. It’s advisable to wash your hair every one to two days. We see more

LOGIST

problems in our trichology clinic from people who don’t wash their hair enough as opposed to those that wash it every one to two days. You are less likely to have any scalp problems if you wash frequently. By not washing you will just build up yeast and bacteria on your scalp leading to a smelly and unhealthy scalp.”

Is a good scalp routine advisable?

“Yes. Your skin doesn’t end where your hairline starts, so it makes sense to treat the scalp like the face (skinification is this year’s buzz word) and getting rid of dead skin and exfoliating the scalp will make an incredible difference and give you a clear canvas to grow hair. I highly recommend having a scalp exfoliation treatment in the salon to revive the scalp and help create the best clean environment for hair to grow. Nioxin has an in-salon treatment called Dermabrasion

which is like a facial for the scalp which I am a big fan of. You could also recommend a night-time regime, such as Nioxin’s Night Density Rescue, which is an overnight leave-in treatment, clinically proven to boost hair density.”

After recommending a haircare regime, what should a pros next steps be?

“I would advise taking a photo of the hair loss and see if in six months’ time it looks worse. If your client suspects their hair loss is down to hormone changes, then blood test with their GP should determine this. For hair loss that’s more severe, then you could point them towards the Institute of Trichologists trichologists.org.uk or The Association of Registered Trichologists theart.org.uk to find a trichologist.”

“I HIGHLY RECOMMEND HAVING A SCALP EXFOLIATION TREATMENT IN THE SALON TO REVIVE THE SCALP AND HELP CREATE THE BEST CLEAN ENVIRONMENT FOR HAIR TO GROW. NIOXIN HAS AN IN-SALON TREATMENT CALLED DERMABRASION WHICH IS LIKE A FACIAL FOR THE SCALP WHICH I AM A BIG FAN OF.”

IN MY COLUMN THIS MONTH, I LOOK AT A CONVERSATION I HAD WITH CAROLINE BARNES ABOUT EMPOWERMENT IN THE BEAUTY INDUSTRY AND HOW TO BRING CONFIDENCE TO CLIENTS AND MODELS THROUGH MAKEUP – ESPECIALLY THOSE EXPERIENCING BEAUTY-IMPACTING CONDITIONS LIKE HAIR LOSS.

BY LAN NGUYEN-GREALIS

CONFIDENCE IS POWER

Renowned for her fresh and understated approach to beauty, Caroline uses makeup and skincare as a catalyst for positivity, successfully boosting confidence through beauty. During covid, Caroline launched the NHS Morale Boost Campaign to ‘give back’ to NHS frontline workers. She offered free 30-minute, one-to-one virtual beauty consultations. The beauty powerhouse enlisted over 100 industry experts, including Makeup artists, Beauty Journalists, Influencers and Facialists. In 10 days, they completed over 1,000 personal consultations.

I spoke to her about tenacity, passion, and empowerment in the beauty industry. That’s everything from helping clients feel confident in the chair to making every model feel beautiful on set and also feeling empowered as the beauty professional.

In my The Power of Makeup Podcast , Caroline and I thought about how different health conditions can impact how you perceive your own beauty. When we were younger, we dealt with acne, and it was makeup that made us feel confident. “I had terrible acne for many years,” she told me. “But makeup became my camouflage and

Publication// Pro Makeup Design available in all bookstores.

Photography// Tim Bret Day

Styling// Rebekah Roy Hair// Joseph koniak Makeup// Lan Nguyen-Grealis

“I THINK IT’S IMPORTANT TO NOT LET NEGATIVE EMOTIONS PULL YOU BACK BECAUSE IF YOU FEEL NEGATIVE, YOUR CLIENTS AND COWORKERWS WILL FEEL THAT, TOO.”

TUNE INTO THE 5 STAR-RATED

POWER OF MAKEUP PODCAST

“HELP PEOPLE DEALING WITH HAIR LOSS FEEL WELCOME IN YOUR SALON BY ARMING YOURSELF WITH KNOWLEDGE ON POSITIVE SOLUTIONS. PEOPLE WILL FEEL VERY VULNERABLE IF THEY THINK OTHERS CAN SEE SADNESS, FEAR, OR WORRY IN THEM, SO BUILDING ON NATURAL BEAUTY IS WHERE REAL MAKEUP ARTISTRY LIES.”

enabled me to walk out the door without bursting into tears! I used to tell everyone that I was allergic to strawberries, not that I had acne,” she laughed. "As we grow, our mindsets change but one thing that remains is the power that makeup has in helping you place your insecurities aside and see yourself as beautiful.”

As a grown woman, I see shared insecurities changing around me. One of the major issues for clients now is hair loss. The National Institute for Health and Care Excellence estimated that alopecia affects around 15 in 10,000 people in the UK’s general population. That’s 100,000 people! Certain chemotherapy drugs cause hair thinning and loss of brows and lashes because of an interruption to the ‘hair growth cycle’ too.

When it comes to helping people who deal with hair loss feel welcome in your salon, you can firstly arm yourself with all the information of services available to focus on positive solutions. It’s important to acknowledge the emotional difficulties. In our chat, Caroline said: “We live in a very strange society where showing emotion can cause all sorts of anxiety and we need to learn how to deal with different emotions in the context of a client-professional setting. People will feel very vulnerable if they think others can see sadness, fear, or worry in them – they see it as a weakness. Being realistic about how they look and then building on that natural beauty is where real makeup artistry lies.”

Listening and just being there is already a great comfort to clients. Being a place of support, rather than pointing out what’s wrong, can do wonders to a client's mindset. Often, people can be overwhelmed or embarrassed to chat but as creatives, we are in the perfect position to help. As Caroline said: “Makeup is a tool to help you go out and feel a bit braver. I think this gives us more empathy as we get older and give grace to people who are struggling with how they look, and who want to improve their own confidence, too.” So,

remember to take your time with consultations so that you understand the need for more permeant treatments like tattooing or just need something to tide them over, like lash extensions and microblading.

When it comes to helping models who may be struggling with hair loss on set to feel included and empowered by their own beauty, you can ensure that their makeup is on point. Helping my models understand that less is more with makeup always helps them feel more confident because I’m not trying to hide any flaws, just enhance what they have naturally to fit the brief. Brows can be filled in and using brow fiber gels instantly makes them fluffy. Having buildable mascara and temporary individual lashes can give a natural look and open up the eyes.

It’s so important to uplift each other both as professionals and service providers to our clients. Always keep moving forward and learn from your mistakes. I think it’s important to not let negative emotions pull you back because if you feel negative, your clients and co-workers will feel that too. Keep socialising and learning more by attending events and networking groups. There’s nothing more valuable and empowering than seeing others like yourself work hard and achieve! Positive vibes can certainly catch on and motivate you (and your clients).

Finally, I like to look up to my peers who are living their dreams, but I’m also very lucky to meet so many powerful entrepreneurs. Hearing their stories about how they deal with their lives and overcome unique experiences in their career always gives me hope.

As Caroline said: “Empowering people is crucial. We need to give underrepresented people a voice and encourage them to speak out. Only by doing this can we change the industry for the better.”

Let world-renowned make-up artist, Lan Nguyen-Grealis take you though her little black book of leading UK fashion and beauty industry contacts to inspire and unite the beauty industry.

Listen anywhere you get your podcasts. Follow

START WITH THE SCALP

OSMO IKON BRAND

AMBASSADOR AND OWNER

OF SPECTRUM HAIR COMPANY ADELE CLARK OFFERS HER COMMENTARY AND INSIGHT ON HAIR LOSS, AND WHY TREATMENT OFTEN STARTS AT THE SCALP.

“Believe it or not, it’s common to have a client sat in the chair suffering from this and it can be traumatic for them. There can be many factors that can contribute to the causes and as hair professionals, it’s important to be armed with basic knowledge to reassure and reduce to distress this can bring,” Adele explained.

Hormone changes can be a big factor in this.

Adele said: “Did you know that with imbalances our body can secrete a toxin called DHT? This can be effectively cleansed away with a specialist or deep cleansing shampoo which will help. More frequent washing of the hair is advisable in these circumstances and a low-maintenance hairstyle, quicker to do can be more helpful at these times. Menopause and post-pregnancy are the two most common times to look out for this cause.”

Stress and shock can be a trigger for hair loss too: “A person can think they are handling a trying time really well, but it can manifest itself in other ways and your follicles can pay the price. This is

where our skills as good listening therapists come into play. Private quiet areas and a listening ear will gain you that guest loyalty for years to come when you help a person through a difficult time.

“Don’t underestimate the benefits of a good relaxing head massage to nourish the affected areas and trigger good circulation to kick start new growth. Quite often it’s not what you rub in, rather than the healing relaxing touch itself that’s doing the trick.”

Adele believes that a good scalp environment is key for customers who are experiencing hair loss, too. She said: “The new OSMO Scalp Therapy Range is an ideal back-wash and at-home regime to create a deeply cleansed scalp that may help with hair growth. The OSMO Scalp Therapy Salt Scrub is a soothing, purifying scrub that provides the perfect initial step in your clients’ detox treatment to cleanse and rebalance the scalp. Formulated with sea salt, a natural exfoliant, which gently removes impurities and product

build-up while stimulating blood circulation, leaves your client’s hair and scalp soothed, clean and healthy.”

When all else fails, in cases of alopecia, during chemo or just unlucky genetics, there is the realm of hair replacement systems, additions and extensions. “Becoming a trained practitioner in these fields or if not, striking a collaborative deal with one nearby can be a very wise move and beneficial for all concerned. These areas have come on in ways that are astounding in recent years. They literally are so undetectable even a professional couldn’t spot the good ones till we touched them.”

Caring for clients’ undergoing difficult things such as hair loss can be an extremely rewarding part of a hairdresser’s job, Adele explained. “A client who has been dealt with sensitively and given back her hair happiness will tell many people and that’s what we’re all here for at the end of the day, isn’t it? Happy hair days without the stress.”

“THE NEW OSMO SCALP THERAPY RANGE IS AN IDEAL BACK-WASH AND AT-HOME REGIME TO CREATE A DEEPLY CLEANSED SCALP THAT MAY HELP WITH HAIR GROWTH.”

PHILIP KINGSLEY MAXIMIZER STRAND PLUMPING CREAM

Bulks and thickens fine, flat, flyaway hair, delivering exceptional volume without weighing down the hair. Leaves hair smooth and shiny.

£24.00 // philipkingsley.co.uk

NIOXIN DIABOOST XTRAFUSION TREATMENT

Helps thicken each strand of hair for instantly fullerlooking hair.

£44.20 // bettersalonsupplies.co.uk

HAIR LOSS &ENHANCEMENTS

GLOWWA HAIR FOOD

Multi award-winning, vegan friendly food supplement which supports the maintenance of hair health and growth.

£34.99 // glowwa.com

AVLON KERACARE THERMAL WONDER

Versatile thermal protection system for naturally curly hair. Featuring fresh homemade botanical extracts and natural non-GMO moisturisers. The three-step system detangles, gently cleanses, conditions, and seals to help straighten hair.

From £10.45 // avloneurope.co.uk

OSMO SCALP THERAPY REPLENISHING MASK

An intensely hydrating, vegan friendly mask for damage on all hair types. Formulated with Prickly Pear Seed Oil, a natural remedy with reparative qualities. osmo.uk.com

ROOTS PROFESSIONAL IMPERIUM ™ STIMULATING SHAMPOO & CONDITIONER

Utilising a unique and powerful combination DHT blockers, natural anti-inflammatories, and stimulants, the ultimate solution to thicker, longer hair.

£33.00 // rootsprofessional.

GREAT LENGTHS GL VOLUME RANGE

Great Lengths’ natural solution to hair loss. In less than one hour, the client will have a new look that can be further personalised with heat styling. greatlengths.com

BANG WALLOP! Where did the last month go? It has been non-stop here! Each year, you set yourself targets and goals, and each year you want to get better than what you were the last year. Some of these goals may be financial, some of them professional, and some are just to be kinder, and do more good deeds. To me, those goals are the most important. You don’t need to go completely out of your way, but whether you are donating to charity, volunteering your time, or just doing something thoughtful and kind for a colleague, friend or family member, trust me it’s worth it. Good things always come back around.

Just back from Barber Connect 2023, and I am buzzing. Huge congratulations to Kyle Rowland, the new British Barber of the Year, Anthony O’Connell, the Wahl British Rising Star, and Eighty8 Love to Create Barbershop, Wahl British Barbershop.

The barbering industry sometimes gets a bad rap for big egos, but at Barber Connect '23, I didn’t sense any of that. Everyone got on well, had each other’s backs and cheering each other on. I love to see it. Going into summer, I think the industry is in a good state, and we're going to see a nice busy season. I hope you have some nice vacations, and enjoy the sun while it lasts!

SHOP SHOUT

“IF PEOPLE AROUND YOU SAY IT’S IMPOSSIBLE TO DO THINGS, REMEMBER IT’S ONLY IMPOSSIBLE FOR THEM, NOT YOU!” SHAW SAYS

BBOTY PROJECT: MEN

DIARY

AUGUST 5TH-10TH: BARBERSRIDE, IRELAND

SEPTEMBER 24TH – 25TH: PRO BEAUTY NORTH MANCHESTER

The team has been so busy as of late! We did some presentation courses with Wahl in May. They also had an introduction to our new sponsor, Leaf Scissors. Next month, the team will get a day with Charlie Gray from Leaf Scissors. Then they are gearing up for their photoshoot in August. The team also performed live on stage for Wahl and for Captain Fawcett.

PROJECT DROP

Barber Dryer from Wahl's styling range

This 2200W tool is ideal for any busy barbershop. I was handing these stylish designs out for free on the Wahl stage at Barber Connect. Love the retro-chrome colour – feels as good in the hand as it looks on your station. £51.59 // wahl.co.uk

EIGHTY8 LOVE TO CREATE

Congratulations to the winners of Wahl British Barber of the Year. This is one well-deserving group. I am so happy Joey Power’s dad was able to be there to see them accept their award.

Location // Rayleigh,England Services // Cuts, fades, beards, kids, hair colour, straightening, black mask

eighty8lovetocreate.com

The passing of the crown! Charlie Baker worked all day on stage at Barber Connect, educating, announcing, and cheering on his fellow barbers, including Kyle Rowland, the latest winner of BBOTY. We can’t wait to see what he will make of his role this year!

OCTOBER 14TH-16TH: SALON INTERNATIONAL

DECEMBER 4TH: FELLOWSHIP

LUNCHEON AND HAIR AWARDS LEICESTER

DROPPIN' LIKE IT'S HOT

FENDI TRAVEL SHADES £380.00 // fendi.com

COMPETITION WIN SIMON FOR A DAY ANNOUNCED!

Congratulations again to Lee Glover, the winner of the “Win Simon for a Day” competition. We will be seeing you in the academy soon for some one-on-one education and mentorship.

Love these classic shades. You’ll have seen me wearing them all weekend at Barber Connect.

Les Asolus d'Orient EAU DE PARFUM £160 // guerlain.com

IT’S WHAT IS INSIDE THAT COUNTS. DOES YOUR SALON INTERIOR MATCH YOUR VIBE AND FILL YOU WITH CREATIVE INSPIRATION? DOES YOUR FURNITURE ADD TO THE CLIENT’S COMFORT AND OVERALL EXPERIENCE? IF NOT, MAYBE IT’S TIME FOR AN UPGRADE!

FURNITURE

LARRY KING IS THE FOUNDER OF LARRY KING HAIRCARE, SALONS IN SOUTH KENSINGTON, NOTTING HILL, AND MONACO, AND IS A GLOBAL AMBASSADOR FOR DYSON HAIRCARE . THE LEGENDARY ARTIST KNOWS A THING OR TWO ABOUT LUXURY – SO WE TALK TO HIM ABOUT HOW TO CREATE A LUXURIOUS SALON SPACE.

Since training at Toni & Guy Cambridge as an apprentice, Larry has been building a powerful portfolio, working across the board, from fashion, to celebrities, to musicians.

His work has graced the pages of publications such as Vogue, GQ, Another Man, Arena Homme, Vanity Fair and Tatler, shooting with world renowned photographers such as Alasdair Mclellan, Mariano Vivanco, Boo George, Vogue’s Fashion Director

Venetia Scott and working with the A lists Jared Leto, Gigi Hadid, Karlie Kloss, The Delevigne Sisters, Chris Hemsworth and Tom Holland to name just a few. He has also headed up hair on both fashion week and couture shows with the likes of Erdem and Ralph and Russo. If all that wasn’t enough, Larry opened his gorgeous flagship salon in South Kensington in January 2017, with his wife and business partner, Laura. Based on the ethos ‘a social

“I THINK IT’S WORTH INVESTING IN THE BEST QUALITY YOU CAN AFFORD, AS THE FURNITURE REALLY TAKES THE FULL WEAR AND TEAR IN THE SALON, SO YOU WANT THEM TO LAST.”

LARRY KING SALON

the celebrity salon

In the meantime, Larry and Laura were launching and running Larry King Haircare. “The haircare line is based on our haircare heroes that we’ve been mixing up behind the scenes and using on clients for years. Created with both male and female clients in mind, Larry King Haircare consists of a range of multi-tasking hair heroes that combine efficacy, innovation and sustainability whilst looking and smell great.”

I asked Larry what had inspired him to open his flagship salon. "After a long conversation with my wife Laura, we decided to join forces and start a brand together. We sat and worked carefully on a business plan, thinking about what sort of brand we wanted. The dream was to create a vibrant and dynamic atmosphere, maintained by excellence in service, with a strong sense of luxury and refinement. A place to be pampered, have a coffee and enjoy the atmosphere, we call it, unintimidating luxury. More importantly a with the focus on the team at heart – creating a happy, rewarding place to work, where everyone feels respected and seen.”

I asked Larry to describe the interior and aesthetic of the South Kensington salon, and how they brought that space to life. He said: “We really wanted to focus on that idea of ‘Unintimidating Luxury’. I started with a really great, focused mood board. I really love to combine quite industrial

architectural details with more luxury details. We have walnut hardwood flooring combined with concrete and marble with vintage glass droplet chandeliers. It was important that the expensive items, flooring, marble workstations, and salon furniture was kept really timeless. Interiors actually date as quickly as fashion, so I think if you keep the most expensive things classic and timeless you can add fashion accents with things like sofa’s, pictures, wall colours, which can be updated and refreshed regularly.”

Salon furniture is a big investment, so Larry and Laura chose pieces carefully. Larry said: “You really don’t want to be replacing furniture more often that you need to, so for me it’s about keeping those aspects classically stylish. I think it’s worth investing in the best quality you can afford, as ithe furniture really takes the full wear and tear in the salon, so you want them to last. Also, it’s not only about aesthetic, but also about comfort for the client.”

For Larry, that made Takara Belmont an easy choice. He explained: “We have the Takara Belmont Adria II Chairs, we love them because they look great, the design is timeless, they’re super comfy and even better you can change each part of the upholstery if any of it gets damaged, so you don’t need to buy a whole new chair – this really adds value.” 

life for your hair’, it boasts un-intimidating luxury, giving clients a relaxed atmosphere from awardwinning colourists and stylists. Team Larry King has been at the forefront of the return of curls with their Curly Hair Remedy and believes working with and understanding your natural texture is the best way to achieve a luxurious finish.

“With salon clients that include the likes of Niall Horan, David Gandy, Dominic Cooper, Frank Lampard, Jamie Redknapp and Pixie Lott as well as a ton of major influencers, it is no surprise that Larry’s salons have become Redken flagships as well.”

Following the success of Larry King Salon in South Kensington, Larry and Laura went on to open another salon in Notting Hill. Nestled just off of Westbourne Grove in a beautiful mews, Larry King Notting Hill opened its doors in November 2019.

I asked Larry about his favourite elements of the salon’s interior. He said: “I love that it’s all still super relevant after seven years of designing it. The backwash is key, we really wanted to keep that a private and relaxed space so the client can really take a moment to relax ahead of their service. Our vintage bar in reception now has a kind of cult status, it has been photographed so often it could probably have its own social media account!”

It is clear that every detail has been carefully decided on in Larry King Salons, from the furniture, right down to the products and tools used. For products, the salons of course use Larry King Haircare. “It is a brand that has pushed the boundaries of our initial dream even further. It is set out to be a luxury, aspirational, professional, niche product with a clear marketing story. Masculine yet unisex and housed in packaging to show off in your home.

“Larry King Haircare is now recognised amongst other global multi-million-pound brands and is sold in some of the world's most luxurious platforms including, Harrods, Harvey Nichols, Liberty London, Selfridges, Flannels & Lane Crawford, Farfetch, as well as online beauty powerhouse, Cult Beauty. We are really proud of it.

“It consists of a range of multitasking styling, finishing and haircare products, all of the formulations are tried and tested in our salons by our team of experts so much like our salons, they focus on looking great but most importantly working really, really well.”

Tools? “We’ve worked with Dyson really closely since we first opened our salons, and they made me they’re global ambassador not long after. It’s an incredible privilege to have worked with them for so long. Their technology really works to maintain hair health which for me is absolutely key for me and our salon clients. We all use the professional Supersonics in the salons, and they not only work brilliantly, but really do add to the general aesthetic too. We also use the Dyson air purifiers in the salon, this helps remove chemicals in the air which is important for both the team and clients.”

Finally, I asked Larry what advice he has for creating a luxurious, yet unintimidating space. He said: “Really focus on investing on the big things where you can, good flooring, good lighting, tools and good quality salon furniture. Luxury interiors tend to be drawn from classic touches. Steer clear from interior trends and gimmicks which can date really quickly, so spend your money wisely to make it last.” •

ADRIA II

As a symbol of timeless design, pure comfort and ergonomic perfection, Adria II marks the evolution of the chair. Its agility, versatility and reliability has made it a popular choice. With a black or white gloss backrest shell, a wide range of upholstery colours, removable cushions, 360˚ lockable rotation, and an optional protective backrest cover ideal for colour clients.

£1,250.00-£1,280.00

ROLLER BALL F

As a world-first launched to the hairdressing industry in 1989, The Roller Ball infrared processor revolutionised colour services by halving processing time and achieving more vibrant, durable colour results –the same is true today. Mobile version £2,100.00, wall mounted version £2,600.00

RS PRIME

RS Prime elevates every shampoo and backwash treatment. Supremely comfortable and robust, it feature-rich specification includes a high quality ceramic basin with a 16º tilt-mechanism, and a removable gel-filled neck cushion that cradles the client’s head in comfort. Along with thermostatic control that regulates water pressure and temperature, and a free-swivelling intelligent showerhead with retracting cord, a

Now with 0%, zero deposit Finance Lease. takarahairdressing.co.uk

“WE HAVE THE TAKARA BELMONT ADRIA II CHAIRS, WE LOVE THEM BECAUSE THEY LOOK GREAT, THE DESIGN IS TIMELESS, THEY’RE SUPER COMFY AND EVEN BETTER YOU CAN CHANGE EACH PART OF THE UPHOLSTERY IF ANY OF IT GETS DAMAGED, SO YOU DON’T NEED TO BUY A WHOLE NEW CHAIR – THIS REALLY ADDS VALUE.”

INSPIRING SALONS

IS A CREATIVE

Inspiring Salons was formed in 2013 and is the brainchild of salon design guru Mike Cooper. After spending 20 years as an equipment manager for three of the UK’s leading hairdressing and beauty suppliers, there is nothing about interior design and salon equipment Mike doesn’t know.

Mike’s extensive knowledge of furniture functionality, combined with salon design, has helped many salon owners create interiors that are aesthetically pleasing, user friendly, and practical. Mike is able to offer this wealth of knowledge and experience to a broader range of hair and beauty salon owners. No matter how small or extensive your project may be, Mike is passionate about helping salon owners run their projects, whether that be from start to finish, or just for a little help along the way.

Mike said: “At Inspiring Salons Ltd, I like to think we offer everything a salon owner could conceivably think of in regard to opening a salon or remodelling an existing salon. We offer design services including 3D drawings, a full salon fit-out service including salon signage, air conditioning, and flooring. My career started back in the ‘80s designing and opening B&Q superstores. I have taken this merchandising experience into salon interior design and the project management skills I developed from opening various stores means I can offer a full turnkey service. We can also finance

all or any part of the project, we have exclusive access to an independent finance house that has £15,000,000 at its disposal.

“Because of the time spent in the industry, I have a unique network of salon furniture manufactures that I can turn to in helping the salon owner create a truly unique salon feel. “I also have a Salon Equipment Design Centre where we design and manufacture salon furniture, such as reception desks, styling mirrors, shampoo dispensaries and colour consultation bars, you name it we can make it and install it! We also design and install digital marketing window screens – a ‘must’ in today’s digital age. And finally, I am now a qualified Business Mentor, currently mentoring SME’s for the government on a voluntary bases, this service I am now offering to salon owners who believe in their staff development. I like to think if a salon owner contacts me with an enquiry, Inspiring Salons can provide that service or at least recommend another!”

Inspiring Salons has access to a multitude of salon, barbering, and beauty equipment ranges from high-end designer Italian ranges to the more basic and cost-effective products. This combined with Mikes’s salon design skills means Inspiring Salons Ltd is able to tailor equipment packages exactly to your salon needs.

What are the benefits for a salon owner to bring in Inspiring Salons for a refurb or salon build, compared to trying to do it all themselves? Mike said: “My catchphrase is ‘talk is free – call me’ I am happy to discuss with a salon owner any potential project. All salon design companies that have experience, have plenty of direct and indirect benefits to pass on. From ideal salon layouts, to how to carry out a salon build more effectively and less expensively, as well as access to our connections and network of suppliers and service companies. Inspiring Salons Ltd design service fee is the lowest in the industry and 100% refundable, by using us we are another set of eyes looking at your project from a different perspective – thinking outside the box. “If there is an issue, it’s almost certain we have come across it before. By handing off the project to a professional team, a salon owner can concentrate on running their business while we run their project. With today’s technology, a salon owner is never too far away from the coal face of the project. A salon design team will also bring everything together, from flooring to signage, installation of the furniture to delivery of the coffee machine. We all come with a ready-made project checklist.”

Mike is all about helping salon owners’ visions become reality, whether that’s helping them find the perfect pieces of furniture, to creating something bespoke. Mike said: “For those who want to stand out

A SALON

SPACE, WHERE BEAUTY IS CREATED EVERY DAY. AS A SALON OWNER, YOU WANT BOTH YOUR STYLISTS AND CLIENTS TO FEEL INSPIRED BY THEIR SURROUNDINGS AND ENVIRONMENT, AND THAT’S WHY YOUR SALON INTERIOR MATTERS. MIKE COOPER, FOUNDER OF INSPIRING SALONS LTD TELLS US HOW HE HELPS SALON OWNERS CREATED THEIR PERFECT SPACE.

Salon Interior expert

with their furniture, and not just go with a piece ‘off the rack’, clients have two options. Having worked with many of the salon furniture manufacturers, I have knowledge of what bespoke possibilities these manufacturers can create. I know the manufacturers inside out. Combined with extensive knowledge of the manufacture’s work and their range of colour finishes and wood textures, we can create something unique that is not in any catalogue.

“I also have a Salon Equipment Design Centre where we design and create individual pieces of salon furniture. We invite clients to come visit the manufacturing process of their furniture. We not only manufacture salon furniture but also design and build shopping centre kiosks, ie. barber shop kiosks, or brow bars.”

There are so many elements and things to consider when you remodel or build out a salon space. But there are a few things that are essential and require careful consideration – furniture is one of these things. Why? Mike said: “No matter how much a salon owner has spent on their floor or coffee machine, the items a client will notice instantly is their journey through the salon from the backwash to the salon chairs. Clients will appreciate an inspiring looking salon interior, but this will all be soon forgotten if they experience uncomfortable backwash or sat in a chair for a long time that does not have the correct cushioning.”

Part of Mike’s job is being a matchmaker for salon owners to find their perfect salon chairs and backwashes. I asked what elements he takes into consideration. He said: “Comfort and functionality

are vitally important. First, we consult with any salon owner as to what functions they require their salon furniture to carry out, massaging backwash, reclining chairs. Then we can show them the full range of furniture that we believe is suitable for this function, starting at the highest price point and working downwards. Budget is vital, but through our salon leasing, it is surprising how much can be purchased for a small weekly amount, especially with the tax benefits. This leaves you to earn money from your new furniture whilst you are paying for it.”

Finally, we asked Mike, what trends he is predicting and seeing in terms of salon interiors. He said: “Wall panelling, Shaker walls, slat walls, 3D wallpaper, and 3D feature-wall panels are becoming very popular in salons today. These are very in expensive systems to create, but there is a constant demand for feature walls within salon areas, such as behind the reception or to partition off the backwash area.

“Gold as a colour is making a comeback, creating effortless luxury to any space within a salon, including details like gold chair bases. At our Salon Equipment Design Centre where we manufacture salon furniture, we are now adding gold trim to reception desks and styling units.

“Perhaps the biggest trend and most pleasing is salons looking at ‘reuse, remodel, recycle.’ Our Salon Equipment design Centre is being inundated by salons requesting our joiners to restyle or readapt their existing salon furniture such as styling mirror frames, reupholstering existing salon chairs. We are also manufacturing furniture from recycled products such as old scaffold boards. We are all about adapting for the trends and helping salons find more cost-effective and earth-friendly ways to update their salons.” For more information Contact Mike on WhatsApp 07415336002.

BROW WOW

HD BROWS ELITE TRAINER AND BROW SPECIALIST LUCIE PITTAM-THURLOW HAS BEEN IN BEAUTY FOR TWO DECADES. SHE’S THE PROUD OWNER OF BROW WOW IN NORTHAMPTONSHIRE AND TOLD US HOW SHE RUNS A SUCCESSFUL BEAUTY BUSINESS THAT LOOKS AS GOOD AS SHE MAKES HER CLIENTS FEEL.

Last year, Rushden Lakes shopping centre gave Lucie the opportunity to grow the Brow Wow brand in a mass commercial setting. She opened her second store in December 2022 and now has a team of 14 beauticians, specialising in eyebrows, lashes, and nails. “Every beautician in Brow Wow works from the golden rule structure of HD Brows. We all have different styles and flares when it comes to colours, shaping, and makeup. That’s why I love brows! Every therapist has their own style and we can learn from each other.” Lucie continued: “HD Brows has been around for about 12 years and I respect what they’ve done for the industry. They are leaders in brow technique and if we ever have issues with a product, there's always someone on hand to help.”

Brow Wow has recently expanded into hair services. Lucie turns to L’Oréal for the best colours, retail options, and support. “I don’t have a background in hair so introducing it into the salon has been a major business lesson. That’s why I went with L’Oréal! My hairdressers are previously trained with them and L’Oréal's support is invaluable.”

When it comes to skincare, Lucie counts on Dermalogica . "I studied with Dermalogica and love the brand because they formulate products to suit every skin type. My favourite is Barrier Repair Serum. I have dry, sensitive skin so this helps me add a strong base to my daily skin and makeup routine. When I use Dermalogica on my clients, I know they’re getting the best quality products

and the best results to keep their skin looking as hydrated and youthful as possible."

Lucie said that designing the interiors for Brow Wow was a labour of love: “The dark green colours and accents of pink and gold really give the salon a glamorous feel without being too overwhelming. If you look closely, you'll even catch a glimpse of a Barbie or two! I want people to feel relaxed and in a lush environment without feeling nervous. The salon really is a safe space for everyone.”

A major factor in orchestrating a welcoming experience for every client is investing in the right furniture – especially chairs! Lucie said: “REM is a firm favourite for us! We have used them for our nail desks and pedicure stations because they're pure luxury and the quality is unmatched.

“Our salon styling chairs are from Salon Equipment Centre in Lutterworth. They have a showroom up there and the customer service is outstanding. They helped me achieve the salon of my dreams.”

What is Lucie’s chair criteria? “I always test how low it can go and how comfortable the chair is. They need to be reliable and not feel like they’re going to snap when put down to the lowest setting. We also need to be able to adjust height so that therapist aren’t straining themselves. The more versatile the chair is, the more treatments we can perform from that area.”

Finally, we asked the brow powerhouse what salon owners and brow specialists can do to streamline their brow service offerings and boost income. She said: “Just offer shaping, the main treatment, and lamination. If you simplify your services and charge your worth, you're more likely to secure clients. Salons with a hefty treatment menu can scare off the consumer!” Lucie said there’s no better way of expanding business than by retailing the products you use: “You provide consistency and continue to supply a trustworthy brand. Which ultimately keeps them coming back for more!” You can find Brow Wow on IG as @browwow_rushdenlakes

The Beauty Salon.

“WE'VE USED REM FOR NAIL DESKS AND PEDICURE STATIONS BECAUSE THEY'RE PURE LUXURY, AND THE QUALITY IS UNMATCHED.”

Sienna 2023 Pedispa Chair.

Shown in Pearl Manta Upholstery with Antique Bronze Laminate Prices Around £2193+VAT

Fantasy 2023 Pedispa Chair.

Shown in Pearl Upholstery with Warm Cherry Laminate Prices Around £1179+VAT

NEIL BARTON MARBELLA

THE spanish SALON

NEIL BARTON IS A GOLDWELL INTERNATIONAL ARTIST AND OWNER/CREATIVE DIRECTOR OF TWO GLOBALLY AWARD-WINNING SALONS, NEIL BARTON HAIR IN EDINBURGH AND MARBELLA, SPAIN. HE TOLD US HOW HE APPROACHED INTERIOR DESIGN AND THE DO’S AND DON’TS FOR MOVING YOUR BUSINESS ABROAD.

Neil is a multi-award-winner and international trainer. An expert in cutting and colouring, he ensures that the salon experience is relaxed and empowering for every client who walks through his

doors in Marbella. The first Neil Barton Salon opened in Edinburgh and after Covid, Neil realised how much effort it was taking him to travel between Scotland and his partner’s home country of Spain. 

OUR FURNITURE AND DESIGN HAVE HAD A MASSIVE IMPACT ON CLIENT EXPERIENCE. A LOT OF PEOPLE DON’T EVEN THINK OUR BUSINESS IS A SALON, WHICH I LOVE...”

“Opening a salon abroad with my partner meant we could share something incredible together.” Why Marbella? “Spain is one of the best countries in the world; year-round sunshine, great food, and endearing culture.” We wondered: are clientele desires and expectations different? He revealed: “Client expectations are so different to my salon in Edinburgh. Clients are more classic with their style and colour choices. They’re also aware of what products you use. Vegan is the thing in Spain. It’s all about the best ingredients and high quality. We do a lot of colour blow dries and treatments. Bond building, conditioning, keratins, and de-frizzing.”

Every client wants a treatment as an add-on to their service, Neil advised. “Men are really into their treatments, too. Hot towels, beard trims, massages, and waxing. They love the experience. The big difference for me is that in Edinburgh, I was always fully booked. Then I went to having no clients again, not speaking the language, and having to prove my skills. It was a lot, but you just

have to take it one step at a time and don’t put too much pressure on yourself!” Do trends differ between countries? “Yes! The trends are totally different in Marbella – much more classic and elegant. Nobody has red hair or bright colours either! Blondes are warmer and not ash. There’s more underlying red pigment with their hair being so dark. We use browns on a 5,6,7 level with warmer tones on the ends. Really beautiful.”

The interior in Marbella reflects these classic, minimalist trends. The focus is luxe, yet homely; classy with an earthy colour palette. “I wanted to be conscious of what material we use to promote the eco feel and respect for the environment. I wanted it warm and modern. “We were inspired by Spanish designer Carolina Gual. The shop was a lawyer’s office, so we spent seven months on the renovations. Carolina has designed a few salons for a product brand called Secreto del Agua . She did the whole salon from top to bottom.

“Our furniture and design have had a massive impact on client experience. A lot of people don’t even think our business is a salon, which I love. Our furniture was custom made, but we bought our basins and chairs from Comfortel, an Australian salon furniture company.”

As an International Artist for Goldwell, Neil said it’s easier to be versatile with service offerings because he has access to such amazing products. “I’m obsessed with everything Goldwell! The Colorance range will always be my favourite. It’s perfect for my Spanish clients because they’re into high quality and ethical products. This range is vegan and ammonia-free and the shine impresses all my clients – especially when adding that luxe sheen to their natural looks.” Find the salon on Instagram as @neilbartonmarbella •

“OUR FURNITURE WAS CUSTOM MADE, BUT WE BOUGHT OUR BASINS AND CHAIRS FROM COMFORTEL , AN AUSTRALIAN COMPANY SALON FURNITURE.”

COMFORTEL CLUB SAND WASH LOUNGE

Includes a ComfortNeck for extra comfort at the basin. Customisable tapsets include: Eura Gun Metal Stainless Steel with Short Showerhose or Chrome with Long Showerhose. Add an Ottoman to allow your clients to put their feet up!

£1,350.00 +VAT // comfortel.co.uk

FURNITURE

EDITOR’S CHOICE

TAKARA BELMONT RS PRIME CHAIR

Supremely comfortable and robust, it featurerich specification includes a high-quality ceramic basin with a 16º tilt-mechanism, and a removable gel-filled neck cushion. Now with 0%, zero deposit Finance Lease.

£2,600 // takarahairdressing.co.uk

MIRPLAY LINUS BARBER CHAIR

A high quality and cost-effective chair has a leatherette cover and is lowmaintenance. Customers can relax in this comfortable chair. Lockable hydraulic pump.

£375.00 // chrisandsons.co.uk

PIETRANERA CODE STYLING UNIT

Wall mounted styling unit in stainless steel, matte white or wooden effect. Features Pral dryer holder for the Pral shelf, a slide-out dryer holder and ring dryer holder.

£825.00 // inspiringsalons.co.uk

SALON BAE STUDIO CHAIR

A classic design, made to a high quality and designed for multi-use. With full recline and hydraulics base. Available in five contemporary colours.

£699.00 // salonbaeuk

REM FANTASY 2023 PEDISPA CHAIR

This is ultimate pedi luxury. Removable stainless steel basin is easily removed for cleaning. When not in use can be stored away under the seat for other treatments.

£1,572.00 +VAT // rem.co.uk

Made by PROS for PROS

BY ANTON BLOHINS, BEAUTYFOR

We entered the UK market in 2013 and since then have grown organically, using our products as our sales force. This allowed us to feel the market and offer exceptional customer service to our clients, most of whom we know by their first names.

The BeautyFor company employs particularly well-trained managers and consultants who will provide you with relevant information, explain how to use the tools correctly, how certain professional devices work, and find the best option that meets the client's needs.

Successfully operating, the company enjoyed good results every year, with a focus on investing in internal management systems and expanding the team through an e-store, customer service system, and effective marketing.

All the investments and hard efforts of recent years have allowed us to move forward and deliver the best possible service our customers deserve. With our team's obtained knowledge and experience we were able to choose and source the best equipment and materials the industry in Europe and around the world has to offer. We could offer every piece of equipment and consumables necessary to start up and run a successful beauty business.

The product range in development is now fully customer-led – we listen to your needs and act quickly to deliver on your ideas in improving our product range. This helped us grow our own brand based on customer feedback, which received a lot of love and demand among the best beauty salons in the UK. With a particularly wide range of disposable products and a particularly good price-quality ratio, the BeautyFor company remains the leader in the supply of disposable products. However, I would like

to point out from one of many, our most popular product: our SMS Luxury Flizelin Couch Roll by the BeautyFor brand. This is a disposable non-woven hygienic roll, made from a new advanced SMS material including 150m length and 80 widths.

In addition to disposable products, the company offers exclusive products of the BeautyFor brand and especially reliable suppliers, high-quality and professional production for spa, salons, beauty centres, hairdressers and massage, cosmetology and make-up specialists.

All our own brand products are designed and made under careful supervision from our team to ensure a quality standard is maintained and our products exceed expectations every time.

We stock a plethora of items and brands to fulfil all our customer’s needs. In addition to disposable products, the company offers exclusive products of the BeautyFor brand and especially reliable suppliers, high-quality, and professional production for: spa salons, beauty centres, hairdressers and massage, cosmetology, and make-up specialists.

Just to name a few, we are proud to be a distributor for STARPIL line of hair removal products in the UK, Weelko "The Wellness Company" of luxury salon equipment. Also Italy's most famous hair care provider, KayPro and so many more.

We constantly follow and connect with the community through social media and as a major supplier, we feel a responsibility to provide the best of the best for our customers.

We want to hear from you! Please get in touch with us on Facebook, Instagram... just call 02088132960 or email sales@beautyfor.co.uk

BEAUTYFOR IS AN INTERNATIONAL BRAND DEVELOPED BY AND FOR BEAUTY PROFESSIONALS. THIS IS YOUR LOWDOWN ON YOUR NEW FAVOURITE BEAUTY SUPPLIER OF DISPOSABLE PRODUCTS AND SALON EQUIPMENT FOR HAIRDRESSERS!

“THE BEAUTYFOR COMPANY EMPLOYS PARTICULARLY WELLTRAINED MANAGERS AND CONSULTANTS WHO WILL PROVIDE YOU WITH RELEVANT INFORMATION, EXPLAIN HOW TO USE THE TOOLS CORRECTLY, HOW CERTAIN PROFESSIONAL DEVICES WORK, AND FIND THE BEST OPTION THAT MEETS THE CLIENT'S NEEDS.”

TRENDS ARE EVER-CHANGING IN THE LASH AND BROW WORLD, AND YOU’VE GOT TO KEEP UP! WE SPEAK TO EXPERTS FOR THEIR BEST ADVICE ON HOW TO SMASH LASHES AND WOW WITH BROWS.

Lashes & Brows

Prepare for Premium

PRE– SALON IS A ONE-STOP SHOP KIND OF PLACE, SPECIALISING IN FACIALS, NAILS, WAXING, AND BROW AND LASH TREATMENTS. WE SPOKE TO MIMI GASTONKENNEDY AT PRE– ABOUT HOW THEY HAVE CREATED A CONVENIENT AND COMFORTABLE PLACE FOR CLIENTS TO COVER ALL THEIR PRE-EVENT NEEDS.

Based in Islington, London, the goal at Pre– is to set new industry standards by curating premium salon treatments with meaningful added extras, using the top brands and products, and building a solid team of experienced technicians.

The modern and high-end vibe of Pre– is designed for the busy modern woman who doesn’t want to sacrifice life’s little luxuries for convenience. From the easy way, you can book multiple services for one slot, to their membership system, to their seamless booking through Zenoti , and Square payment system.

Mimi explained: “Pre– is the result of working in beauty PR for more than five years and constantly being asked by friends for recommendations for where they could get their favourite treatments done, all under one roof, instead of having to run around town getting everything done separately before an event or a holiday.

“Most salons offer single service menus: just nails, just facials, etc, so I wanted to create somewhere that busy people could get the treatments they wanted, in a beautiful space, for an accessible price.”

At Pre– they offer the most in-demand treatments, all under one roof. From custom cosmeceutical facials using premium

technology, nails, waxing, brow and lash services. Mimi added: “We also just added the medical grade, Elim pedicure and the incredible Hydrafacial to the menu too.”

Now, we want to hear a little more about Pre–‘s brow and lash services. Mimi explained: “We have in-house threading experts that can offer everything from brow shaping and tinting to brow lamination. To enhance lashes, we have the lash lift and tinting services to create a natural fluttery lash line.” 

“WE USE THE HD BROW AND LVL LASH BRANDS FOR OUR LAMINATION, AND LIFT AND TINT SERVICES AS THE RESULTS ARE AMAZING AND LONG-LASTING.”

At Pre– they like to thoroughly vet the brands they use and offer, to ensure clients are getting the best results, that last too. Mimi explained: “We use the HD Brow and LVL Lash brands for our lamination, lift and tint services as the results are amazing and long-lasting.”

The goal at Pre– is to balance convenience with comfort, so that clients can find the best of the best, all under one roof, while little touches create that elevated client experience. Mimi said: “It is all about the small touches at Pre-. From the complimentary mineral water on arrival to the hospital-grade sanitisation for our tools, the premium products used in all our treatments to the curated playlists – we try and make sure clients’ time with us will be just as fabulous as their treatment results!”

Because of its wide array of treatments, clients can conveniently book more than one treatment within their appointment, and book for themselves and their besties too. Mimi said: “We want to make it easy for clients to book as many treatments as they like from our menu. Convenience is key, so all of our treatments are available to enjoy every day.”

We also wanted to know about the Pre–VIP Membership. Mimi explained: “We created PreVIP with our clients in mind. For just £7.99 per month, you can take advantage of benefits such as 15% off all treatments, free gel removal before any mani or pedi, two guest vouchers offering 20% off, invitations to VIP-only store discount events and a complementary treatment during the client’s birthday month.” •

“WE WANT TO MAKE IT EASY FOR CLIENTS TO BOOK AS MANY TREATMENTS AS THEY LIKE FROM OUR MENU. CONVENIENCE IS KEY, SO ALL OF OUR TREATMENTS ARE AVAILABLE TO ENJOY EVERY DAY.”

IT IS ALL ABOUT THE SMALL TOUCHES AT PRE-. FROM THE COMPLIMENTARY MINERAL WATER ON ARRIVAL TO THE HOSPITAL-GRADE SANITISATION FOR OUR TOOLS, THE PREMIUM PRODUCTS USED IN ALL OUR TREATMENTS TO THE CURATED PLAYLISTS – WE TRY AND MAKE SURE CLIENTS’ TIME WITH US WILL BE JUST AS FABULOUS AS THEIR TREATMENT RESULTS!”

Give Your Service List a LIFT

HIVE OF BEAUTY AMBASSADOR AND EDUCATOR BECKY PRIEST IS A LASH AND BROWS ENTHUSIAST. WE TALKED TO BECKY ABOUT WHY LASH AND BROW SERVICES ARE A VALUABLE ADDITION TO YOUR SERVICE LIST, ESPECIALLY WHEN USING HIVE’S LASHLIFT.

In her studio, Becky offers a relatively short, but specialised list of services. She explained: “I would consider myself a waxing specialist, but I love offering brow and lash services, such as brow lamination and tints and lash lifts and tints. It means that I know I feel very confident in every service I offer, and I am not spreading myself too thin across too many services and methods.”

When Becky is not working with her clients in the studio, she offers a lot of educational content for both professionals and consumers through her YouTube and TikTok pages. On TikTok, Becky has over 154,000 followers, from all over the world. Becky said: “I am passionate about making the beauty industry a warm and welcoming place, all about supporting

one another. So, that’s what I try to get across with my online educational content, that this industry is a supportive, judgement-free zone, where instead of gatekeeping information, we should be all about sharing what we know and helping each other grow!”

Lash lifts and brow laminations are a favourite service of Becky’s. Why? She said: “I am someone that likes to always keep moving. I love services that I can easily bundle into one session, so that’s why I love brow laminations and lash lifts, especially when I am using the HIVE® LashLift system because the formula is so fast working.”

Becky continued: “I have been using HIVE® products for all of my waxing services, and absolutely love everything they offer. When I found out about the

HIVE® LashLift products, I was delighted, because I already knew I loved the brand. I loved the quality of the products, the training they provide, and the fact that they are vegan-friendly. But what blew me away about the HIVE® LashLif systemt was how much time I was able to cut down, meaning I could work more efficiently, saving time and money.

“Even when you have a client who has stubborn, wiry lashes, the maximum amount of time you need to achieve the perfect lift is about eight minutes. During that time, I can be getting ready for the next step while I am chatting with the client. I find if the client is waiting too long between steps, they start to get fidgety and anxious. This just makes the process a lot smoother and enjoyable for everyone.”

Another thing that Becky adores about the HIVE® LashLift is that it works on not just lashes, but brows too. She said: “Lash lifts and brow laminations are already a great dual service, as they can easily be done simultaneously. The great thing about the HIVE® LashLift system is that the perming solution doubles as brow lamination solution. It is just as effective and safe on both, which means not only are you not having to invest in two totally separate products, but you are only using one sachet for multiple treatments, saving you time, and money and reducing product waste!”

So, what does the HIVE® LashLift kit contain? Becky explained: “There are three steps in the LashLift kit. The first step is the Dual Lifting Crème, which acts to lift the lashes and brows. Step two, apply the Dual Treatment Lotion in the same way to the lashes and brows. And then in the final step, you can apply the Dual Conditioning Serum, which stops the hair from drying out. The box also contains the HIVE® adhesive Bonding Serum, which you can use to brush the brows and lashes up and into place.

“After each session, I often like to send clients home with a little goodie bag that contains the spoolie we used during the service and the leftover Conditioning Serum, so that clients can keep their brows and lashes nice and moisturised after the treatment.”

“ WHAT BLEW ME AWAY ABOUT THE HIVE LASHLIFT WAS HOW MUCH TIME I WAS ABLE TO CUT DOWN, MEANING I COULD WORK MORE EFFICIENTLY, SAVING TIME AND MONEY.”

Tending to the Trends

CRYSTAL SWINDER (AKA @BROWTENDER)

BASED IN BALTIMORE, USA IS AN EXPERT IN ALL THINGS LASHES, BROWS, AND AESTHETICS. SHE GIVES US HER VISION FOR LASH AND BROW TRENDS FOR SUMMER 2023.

“Natural is going to be big in Summer 2023. In my Studio, lash lifts and tints have always been a top service but I’ve been seeing more clients transitioning out of extensions and giving their lashes a break. Start thinking about rehabbing and refreshing clients' eyelashes. Try more soft and wispy!”

Add a hydrating option to your service menu. “At The Browtender Studio, we offer Thuya NYC 'Lash and Brow Btx.' This treatment is giving reconstruction, silkiness; instant revitalisation in a bottle. Upgrading to treatments like this will increase your client’s confidence by helping them rebuild a stronger happier, healthier follicle with keratin and amino acids. It also increases your studio's reputation and revenue. It’s a win-win.”

As far as brow trends go, Crystal says there will be a high demand for Brow Code PRO HYBRID DYE aka Stain. “Stain is a tint and henna combo that can last longer than regular tint, staining for up to 10 days! Stain comes in a variety of nine shades that match every skin tone. The best part about Brow Code’s Stain is that it pairs perfectly with lamination. Lamination

ORITREE LIQUID HAIR REMOVERS 500G

Pure formulations with rich consistency, providing impressive application and coverage for exceptional results when demand is at its highest.

From £8.25 in stockists // hiveofbeauty.com

HD BROWS SOS RESCUE BROW BALM

New and improved formula to save the world from dry and damaged brows!

Multi-purpose balm is the onestep rescue remedy to moisturise and soothe dry or irritated skin.

£16.00 // hdbrows.com

STARPIL GLITTER WAX

is always in! Though it may be bold at first, over time starts to become more subtle.”

Crystal’s must have product? BROW GEL! “It’s the best product you can ask for – instant brow in a bottle.”

Social Smarts: “I have a love/ hate relationship when it comes to social media because it allows you to put your work out there for the public to see but it can also expose your vulnerability to criticism and as most artists only showcase their best work, remember to show all your work. Social media makes it look easy, but behind every post is hard work, dedication and lots of effort. Beauty is in the eye of the beholder; you’re not always going to like someone’s choice of colour, shape or tool, but look and find the good. We may not always take away every single tip or trick that is recommended or given to us, but we make it a point to at least take something positive from it and implement it into our daily routine. Support your local girl gang. It costs nothing to be nice. 2023 is the year of 'natural,' so naturally, let’s be nice to one another.”

This low melting point wax features glitter for a dazzling waxing experience. Amaze your most creative customers with this premium on-trend product.

£19.95 excl. VAT // beautyfor.co.uk

NOVALASH ROYAL PLATINUM BOND LASH ADHESIVE

NovaLash’s fastest drying lash extension adhesive. It secures extensions in seconds while ensuring fans remain open, fluffy and perfectly placed. novalash.co.uk

THE UK’S LEADING INDEPENDENT DISTRIBUTOR TO THE HAIR AND BEAUTY INDUSTRY.

PROCARE 24*7 AUTOMATIC HAIR FOIL DISPENSER

Choose the length of foil you want, the size of the fold and the number of foils required and the machine takes care of the rest, while reducing wastage, prep time and producing immaculately presented foils. (24*7 foil collection tray included in start up pack. Foil not included.)

£259.95 ex. VAT

LEAVE-IN 295ML

Say goodbye to dull, damaged hair and hello to your new hair care BFF, Miracle Leave-In . A cult-classic, this easy-to-use spray smooths hair, eliminates frizz, restores shine, and enhances your hair’s natural body. Miracle Leave-In is full of natural ingredients, such as sunflower seed and green tea leaf extract and silk amino acids, to help bring out all hair types’ natural luster and shine, while also making your hair stronger and healthier with every use! Soft, bouncy hair has never been easier!

£18.00 ex. VAT

GHD DUET STYLE 2-IN1 HOT AIR STYLER

Ground-breaking Air-fusion™ technology channels an ultra-concentrated airflow through a bespoke drying chamber, expertly designed to work in combination with 4 smart low temperature styling plates to efficiently dry and straighten hair.

£12.20 ex. VAT

@chrisandsons @chrisandsonsuk

www.chrisandsons.co.uk

UBERLISS BOND AMPLIFIER 3 525ML

This Bond Treatment System by Uberliss can be used with glazes, glosses, powder

CODE EVO20 for 20% off your first order