Eve McBennetts Branding

OUGD603 Ewan North

Eve McBennett Fashion

The Brief

Considerations

Deliverables

To produce a brand identity for a fashion design student

How is the brand going to represent the clothing the fashion student produces.

Logo, bussiness cards, clothes hangers, clothes tags.

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OUGD603 Ewan North

Eve McBennett Fashion

Research I firstly looked at different fashion brands and how they went about designing. The majority of the brands are simple and sophisticated that clearly show they are a fashion lable. The look of the brand fits well with the look of the clothing.

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OUGD603 Ewan North

Eve McBennett Fashion

Research After seeing the cloting of the fashion designer and having a talk with her i discovered her whole collection was balck and that it incoropated a lot of knit throughout it. This made it obvious what the colour choise should be.

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OUGD603 Ewan North

Eve McBennett Fashion

Development I started to develop a logo, this logo incorporates a knit pattern which realtes well to the Eves brand, also working with waves that again represnt the flow of wool and the flowing of the dresses and coats she sent me to look at.

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OUGD603 Ewan North

Eve McBennett Fashion

Eve McBennett Fashion Designer

Logo The logo is a serif typeface because that style is the most recognisable for being of a fashion brand, a serif gives it confidence and style at the same time, unlike a sans serif where it might not look as sophisticated. This typeface is both sophisticated and modern at the same time.

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OUGD603 Ewan North

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Eve McBennett Fashion

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OUGD603 Ewan North

Eve McBennett Fashion

Swatch Book The swatch book forms part of her collection as referecne to what fabrics she has used throughout her collection, with easy access to add or take away any of the samples.

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OUGD603 Ewan North

Eve McBennett Fashion

Logo The logo is applied in other relevant areas such as clothes hangers were the logo has been used on the cubes, this gives reference to the clothes being Eves with the logo. The clothes tags have also been created in a clean simple and modern style with white paper used on one side to add contrast to the clothing.

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OUGD603 Ewan North

Eve McBennett Fashion

Bags A bag has been made for clients who buy Eves clothes to put the purchase into here, this is one good way of getting her name and logo recognised.

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OUGD603 Ewan North

Eve McBennett Fashion

Boxes If clothes have to be sent out to clients then a box with Eves logo on is what it would be sent out in and a pattern with her logo on is used on the tissue paper inside to wrap the clothing.

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OUGD603 Ewan North

Eve McBennett Fashion

Website The website provides a good opportunity for Eve to shocase her work to potentail clients , it has been made simple clean and modern with the focu being on the work.

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