BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Design a brand identity for a Sports Nutritionist Brief: Design a brand identity for a sports nutritionist, taking into account the web presence as well as the printed collateral
Background: The brand identity will be for a sports nutritionist who is just starting out, but has a lot of information, guidance and knowledge that he can use for his customers.
Considerations: Taking into account what the person does, what makes them different to other sports nutritionist, and how I’m going to make their brand look different to other brands. But also looking into what is already out there.
Mandatory Requirements: A playful brand identity with a range of printed collateral
Target Audience: A sports nutritionist, potential customers of the sports nutritionist, athletes and non-athletes who needs help with what food to consume and any regimes they need help with.
Tone of Voice: Serious because of the information that’s going to be given out but the imagery and look of the brand can be playful.
Deliverables: Business card, website, printed information leaflet to be handed out about nutritional information, other relevant printed collateral.
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.