WOMEN’S EMPOWERMENT
LINDA HANSEN OF FUND DUEL: WHY THIS GAMIFED FUNDRAISING PLATFORM IS A GAME CHANGER By Jules Lavallee
Fund Duel is all about giving back. Tell us about the platform. Fund Duel is the most breakthrough technology in global virtual fundraising for the past ten years. Fund Duel is the online solution for organizations, projects, and causes to raise more money and awareness for their cause because the platform capitalizes on social media sharing and exponentially reaches a vast online audience. Fund Duel makes fundraising fun, exciting, and interactive with its builtin gamification protocols. The most important aspect of each live/ virtual campaign is the use of powerful team captains that engage their employees, fans, spectators, and followers to join a great video and photo-based challenge. Team captains can be a mix of individuals, corporate partners, celebrities, leaders of government, media personalities, schools, churches, divisions of company, etc…. The mission of the company is to bless this planet and solve major global problems by engaging parties from all sectors to get involved, and they are realizing this mission one “duel” at a time. We want to bring attention to diseases, environmental problems, hunger, education, clean water, and many more issues. We invite the reading audience not to just read this article, and leave positive actions to others, but we invite you to act!!! Share your background and how it led you to launch Fund Duel. I have a Ph.D and have a Social Science background. For my dissertation,
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I researched the neurochemical and psycho-social motivation system of humans in negative and positive directions. I realized that our rising generation is consumed with technology and are often addicted to “self- absorbed” social media posting. All major social media platforms benefit monetarily from these addictive behaviors. An inordinate amount of time is spent viewing and sharing content on laptops and cell phones. I along with my daughter and cofounder, Jasmine Toomalatai, believed that we could create a technology that would engender a major shift in this behavior by rewarding and encouraging individuals to share selfies that reflect compassion for others rather than self. These types of posts we call “elsies,” because the sharing on social media is centered on empathy for those that are suffering or in need of help. Additionally, the gamification of the Fund Duel platform is replete with all the neurochemical and psychological rewards that inspire humans to engage in a cause.
These rewards are found in the competition and winning prizes which is what motivates sports teams and businesses to perform well.
