FAIRWORLD May 2014 － EVTEKS | İstanbul #62 by FAIRWORLD HOME TEXTILE MAGAZINE

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Responsible Editör İlhan IŞIK News Editör Metin YİĞİT Graphic Desing H.Furkan TANRICAN Photograph Cumhur AYGÜN Headquarters BUTTİM D 5 1556: BURSA/TURKEY Phone:+90 224 211 41 45(pbx) Fax:+90 224 211 43 94 info@fairworldmagazine.com Belgium Agency: Redactiebureau INK Stationsstraat 12 8210 Loppem B Phone:+32(0) 50/8243.75 E-mail:ink@skynet.belgium Printed By: Şan Ofset Hamidiye Mh. Anadolu Cd. No:46 Kağıthane/İSTANBUL

Tel: 0212 289 24 24

We are together once again in Evteks, the world's second largest home textile exhibition which is one of the top destinations for new business ties in the industry. Being a fast growing exhibition and hosting global home textile player, Evteks is of critical importance for especially European brands. As Western companies lost large portions of their domestic markets due to the crisis over the last years, now they regard Turkey as an exit door for recovering.

EDITOR The companies involve closely Turkish market which consumption increase rapidly in contrast to Europe. They also try to benefit from Evteks for making contact with other buyers from neighboring countries in the region.

Evteks gains value as Turkey is on rising trajectory in terms of design, innovation and quality and so it is a significant event for companies in crisis that have to canalize their sales from domestic market to abroad. We know that there are many companies that stay out; even they wanted to participate in the exhibition. We hope that fair organization takes advantages of the existing conjuncture and opportunities because we do all know that Evteks has a great potential and will have more strong position thanks to more effective global promotion. With exhibitor and visitor numbers, Evteks shows the level Turkish home textile reached, as it is followed with a great interest by both domestic and foreign buyers

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Evteks has been offering big opportunities also for Turkish companies that aim to be a global player in the industry. Companies which invest on R&D, produce unique pattern and designs, can meet with leading buyers in an event in their own country. I believe coming years will be much better than previous years. We are optimistic, hopeful and happy. I wish you successful exhibition… İlhan IŞIK

International Fair Magazine

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NEWS

CHRISTIAN FISCHBACHER

Dot Com

The summery "Dot Com" bed linen from Christian Fischbacher evokes a feeling of colourful happiness and vivacity: bright cheerful colours are skilfully dotted over the bed linen with spots of different sizes and degrees of sharpness. The cool blue and violet hues help to intensify the warmth of the pink and orange tones. The cotton sateen material produced by Christian Fischbacher feels silky soft to the skin and has an attractive sheen.

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CHRISTIAN FISCHBACHER

Early Bird

The fine "Early Bird" bed linen from Christian Fischbacher captures the freshness and sweetness of a warm summer morning. The swallows are dancing in the morning sky to greet the new day. In the meadows, the first flowers are opening their petals to display their beauty. The slightly blurred birds and flowers underline the lightness and poetry evoked by this summery bed linen. The fine cotton sateen produced by Christian Fischbacher feels silky soft to the skin and has an attractive sheen. High-quality materials and the greatest possible comfort are, and have always been, the first priority throughout the two-hundred-year history of the Swiss textile manufacturer Christian Fischbacher. The pillow cases are fitted with a fold-in flap, the duvet covers have button fasteners. A perfect match with the "Early Bird" bed linen are the "Satin" fitted sheets in lilac by Christian Fischbacher. You can find the fitted sheets below.

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Giverny

NEWS

CHRISTIAN FISCHBACHER

The "Giverny Garden" bed linen from Christian Fischbacher whisks you off to the captivating world of Impressionism. The design was inspired by the famous garden of Claude Monet in the little French village of Giverny. Giverny Garden: The duvet covers create the illusion of being embraced in a sea of flowers. The transformation of the colours is enchanting: delicate pastel hues assume a more intensive colour as they move towards the bottom . Giverny Aqua: The aqua-coloured pillow cases display fine colourful splashes of colour and go very well with the "Giverny Garden" duvet covers. The wonderful leaves and blossoms are added to the fine cotton sateen using a refined screen-printing technique. The fabric used for the bed linen is silky soft and guarantees comfort of the highest standard.

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CHRISTIAN FISCHBACHER

Montagna

Anyone who sleeps in the "Montagna" bed linen from Christian Fischbacher is quite likely to dream that he or she is running over a flowering Alpine meadow. Typical mountain beauties such as the gentian, alpine poppy and asters adorn the white cotton sateen fabric. Their petals are in toned down shades, the leaves and plant stems in a vibrant green. The original "Montagna" bed linen made of fine cotton sateen is manufactured by the Swiss textile company Christian Fischbacher. For over two hundred years, the focal endeavour of the family company has always been to produce top quality fabrics for optimal sleeping comfort.

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CHRISTIAN FISCHBACHER

Orient

In terms of pomp and ceremonial attention to detail, the "Orient" bed linen from Christian Fischbacher could well have been inspired by a palace from the tales of "1001 nights". A resplendent golden paisley pattern adorns the subtly shimmering fabric. There is an endless array of new flourishes in the watercolour-style design, and it easy to lose oneself in the labyrinth of precious metal colours. The imaginative "Orient" bed linen made of fine cotton sateen is manufactured by the Swiss textile company Christian Fischbacher. For over two hundred years, the focal endeavour of the family company has always been to produce top quality fabrics for optimal sleeping comfort. Of course, we can’t promise that the wonderful motifs won’t prevent you from falling asleep immediately when you sink into the bed.

Sakura

In the spring, cherry blossoms can transform entire areas into a sea of pink and white. SAKURA, (Japanese for „cherry blossom“), lets us enjoy the wonderful spectacle of blooming cherry trees all year round. The design is artfully screen-printed on Christian Fischbacher’s signature cotton sateen. The different flower sizes and the play with focus and soft focus gives the motif its three-dimensional effect and delightful freshness.

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INTERVIEW

TÜZEMEN TEKSTİL

Mr. Erkan Tüzemen, owner of Tüzemen Textile answered questions of Fair World Home Textile Magazine for Evteks issue.

Q - How did the idea of a new Winbrella come about? Following lengthy efforts, now Winbrella is seen as the address of quality, innovation and competitive marketing by customers spreading over thirty countries. We were already conducting our business about new image and corporate identity en route of innovation and improvement for a long time. At this point, the new Wimbrella is a project whose background is fulled with institutional development, automation and new products; that is more effective and come with a catchy. Q - Can you tell us briefly about what the new corporate identity means for you and company? Our new identity represents a contemporary image, suitable service to competition, suitable product to market, suitable staff to position.

Q - Will be there any change in your product collections these days when you get started changing as a company? We have been designing the products according to demands and dynamics of customers and market. We offer much more effective collection adding embroidery, knitting and linen like fabrics to dobby and jacquard curtain in which we are specialized. Q - Which products in Turkey will stand out in Evteks 2014? I think embroidery, jacquard knitting and products manufactured in compact weaving looms will come to the forefront in Evteks this year. In this sense, we completed our all preparations. Q - Now people are much more aware of what and why they consume, so how does it affect design of curtain? Curtain, as it is in all things, is designed as a result of combinition of construction, color, harmony, ergonomy, requirments and innovation, so we too try to offer quality, service and innovations to these customers they deserved. Q - What are your projects in coming seasons? Winbrella benefit from positive reactions it get from customers and market. We will reflect them on our collections in a period when we make foray into set and cutting business taking steps for end consumer in domestic market.

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NEWS

DESSO

Desso is committed to delivering superior products in terms of quality, durability and design through continuous innovation. Our innovation strategy is concentrated in three key areas: creativity, functionality and Cradle to Cradle速. Below you find an impression of the latest Desso business carpet developments.

ESSENCE STRIPE

Essence Stripe stands for a hardwearing and businesslike product at an affordable price level. This strong price-quality ratio is offered in a playful but subtle linear design in 12 different combinations of tonal colours, ranging from commercial greys, anthracites and blues to more expressive colours in red, green and purple. Essence Stripe can be combined with the plain colours of Essence or the geometrically blocked Essence Maze for unprecedented creative design opportunities.

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DESSO

MOSAIC Mosaic takes its inspiration from stained glass which is translated into a delicate flooring design where the surface is manipulated on different levels to create a three-dimensional look. Mosaic is a carpet tile, available in 12 colours; ranging from neutral shades to more expressive colours.

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Large-scale, monumental patterns add subtle structure to large modern spaces. Grids is a carpet tile product which uses pattern to create a rhythmic, dynamic installation. The colour range consists of 16 tonal shades in a refined combination of matt and lustrous yarns.

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DESSO

VISION OF LINES

Visions of Lines draws its inspiration from linear elements in monumental architectural design. It creates an almost abstruse play with material, dimension, and structure within ordered architectural patterns. The Visions of Lines colour line consists of 4 colours, focusing on elementary colours, including blue, red and green.

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DESSO

VISIONS OF FLOWERS Visions of Flowers offers a pronounced floral pattern which is incorporated in the carpet tile design. When viewing the product across a larger area, it almost looks like a hard surface due to the flat nature of its structure. Yet when taking a closer look, the floral pattern becomes more apparent and brings natureâ&#x20AC;&#x2122;s vibrant colours into the flooring landscape. The colour line consists of 6 colours, ranging from elegant silver grey to more outspoken colours such as red, green, orange and blue.

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DESSO

VISIONS OF SHARDS A surprisingly abstract pattern is what gives Visions of Shards its distinctive look. The construction of the product allows for an ever changing visual experience. It invites you to take note of its design, whilst never overpowering the space. The colour line consists of 6 colours; all expressive, yet nicely balanced with the choice of pattern and colour in the underlying layer.

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Mr. Ali Türkün, General Manager of Türteks Textile, answered questions of Fair World Home Textile Magazine and shared with us his views about the fair organizations. Q - What do you say about Heimtextil Frankfurt, if you compare it to Evteks? A.T. - Both of them are significant for Turkish industry. Evteks now proved itself to the whole world. The fact that foreign exhibitors as well as domestic companies want to exhibit and market their products in Evteks, shows that it is a real and established international event. The most features of Evteks is that you can all people there from East or West and North or South and all of them can get what they want. It is a clear indication that momentum of Evteks is steadily increasing. But if we compare it with Heimtextil, first, Heimtextil's experience on fair organization brings it to forefront as keystone of the European fair organization. Is is regarded as an event that should be certainly followed, by not only exhibitors but also buyers. And it maintains to keep its value up because probably it is the biggest international trade fair for home and contract textiles. Although there is a decline in fair organizations in recent years, the fact that Heixtextil has again rise in terms of visitor number this years, means that Europe and America started to overcome the crisis.

Mr. Ali Türkün

General Manager 50

Q - What do you think of contribution of exhibitions on Turkish economy and your trade volume? A.T. - Surely fairs contributed highly to Turkish economy and they were so helpful in terms of Turkey's promotion. Europe who see us as imitator and copier in the past, now noticed Turkey's rising quality and creativity. As a result of this situation, many Turkish companies found mutually a chance of safe working as their trade volume increases. Now both sides know very well each other and understand what they want. So it enhances gradually work load and quality.

“Europe who see us as imitator and copier in the past, now noticed Turkey's rising quality and creativity.” Q - How do you evaluate general situation of the sector? A.T. - When we evaluate it as sectoral, Europe's production background and its current situation bring that question to our mind: Will this production problem's turn to come to us tomorrow or day after tomorrow? But we think that both our associations and government follow closely this issue. It is clear that states which don't make production face big challenges. So if every company adopts itself to new conditions, we can continue to be there.

Q - How will 2014 be for you, could you make an evaluation about it? A.T. - 2014 showed quickly us it will be hard. It will be economic and political mobility in domestic markets. As a result of it, I hope it doesn't hurt our country and manufacturers. I think those who export, won't affected so much as long as global markets keep on their rising.

INTERVIEW

AKARCA TEKSTİL

Mr. Murat Zumbulyuva from Akarca Textile answered questions of Fair World Home Textile Magazine for Evteks issue. Q-Could you tell us your views about Evteks? Evteks is on track to be very important fair for us, Turkish producers. Our country has a great advantage in terms of geographical position, now we are the only country that grows the most consistently and fast in the region, so we have to use this advantage in our business. Our expectation from Evteks, we should look at global opportunities by going away conflicts among us and the world is really big…

Q – What do you think about effects of Europe’s dire straits on textile sector? Of course it is inconsistency to say that we aren’t affected by the crisis. But every crisis is also an opportunity and now we, home textile producers, are the most important producers of the world. We, as Akarca Textile, opted to find new markets, new customers in order to tackle with the crisis and it made us as company more dynamic and strong.

AKARCA TEKSTİL

INTERVIEW

Q– Contrary to Europe’s shrinking economy, what should Turkey do to come out of the crisis stronger?

As I said, the world is really big and now Turkish home textile producers meet very little of the world’s home textile requirements. Also there are 2023 targets declared by the government. Concordantly we, home textile industrialists have a lot of goods to sell to the world. For me the solution is possible only by exporting high value added products…

Q – You moved to your new building, what are your new investment plans? We are very happy with the new building which has a 10,000 square meters of indoor area with production floors, office spaces that we planned ourselves all the way. As we move here, there were some investments in terms of both machinery and capacity increase and renewal. We plan to make investments for finish, touching and printing in the same building for the near future.

NEWS ZIMMER ROHDE

Vibrant and Pure Vibrand and Pure presents three expressive textile worlds devoted to showcasing colour from a variety of vantage points. The two decorative textiles, Maze andMercury, are a clear commitment to strong colours. The graphic all-over design and the wide block stripes captivate with their linear and lavish design.

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NEWS ZIMMER ROHDE

Vibrant and Pure

Primary colours inspired by pop art, such as lemon yellow, magenta and ultra-marine as well as refreshing turquoise and azure, emphasise bright features. Subtle, low-key tones such as silver, khaki and aquamarine shine on an elegantly shimmering surface. ruby red and burgundy reveal their impressive colour depths on the delicate satin. Combining these with the casual sporty cotton structure in shades of classic chalk, sand or stone creates vibrant colour interplay with exciting contrasts.

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NEWS ZIMMER ROHDE

Vibrant and Pure

The LoFT upholstery fabric offers diversity in colour. it is available in hundreds of different colours, each of which lends its own particular character to the elegantly structured panama fabric. LoFT combines two multicoloured yarns that complement each other perfectly and create sophisticated blends of colour. The extensive palette of colours offers a variety of applications, ranging from new and fashionable to understated and natural.

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NEWS ZIMMER ROHDE

Vibrant and Pure

Delicate shades of light and shadow were the starting point for the transparent line of the new Zimmer + rohde collection. The appeal lies in the attention to detail in the minimalist designs and natural-looking textile structures. The low-maintenance qualities in neutral colour shades immerse rooms in harmonious light and lend minimal interiors a clear structure and airy sensuality. Rich in colour or minimalist â&#x20AC;&#x201C; From bold statements to simple all-round talent, this Zimmer + rohde collection offers an attractive range driven by a passion for textile designs for sophisticated worlds of interior decoration. 60

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NEWS ZIMMER ROHDE

URBAN JUNGLE

The urban jungle is a place of adventure and mystery, a place to explore both the unknown and the familiar. Life pulsates and vibrates here against the rich play of light and shade. Pioneering spirit is essential if you want to discover something new. The new URBAN JUNGLE collection from Zimmer + Rohde is inspired by these dazzling and sensual elements of the urban jungle and plays on jungle themes.

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INTERVIEW

VİNO KADİFE

Mr. Latif Sarnık, Vino Kadife General Manager, answered Fair World Home Textile Magazine's questions. Q - What will you say about Heimtextil Frankfurt, when compared to Evteks? Heimtextil Frankfurt is undoubtedly the largest textile fair, area size as square meters, infrastructure, accessibility, planned physical structure, accommodation facilities, integrated rail system throughout the city and the Frankfurt Airport, the busiest airport in Germany made Heimtextil a brand. Heimtextil is the biggest presentation field for the world's leading export oriented companies. The exhibitions are significant in terms of both country promotion and product promotion. After China, Turkey is the second largest exhibitor country that it shows strength of Turkish home textile. However, although Evteks is the smaller Heimtextil in terms of size draws much more visitor. Evteks visitors are based on more placing orders than Heimtextil. So it makes manufacturers happy. We, manufacturers, desire that Evteks will be number one of the world with area size, contemporary architecture, substructure and transportation ahead of Heimtextil.

We, manufacturers, desire that Evteks will be number one of the world with area size, contemporary architecture, substructure and transportation ahead of Heimtextil. Tuğba SARNIK AKTAŞ

Latif SARNIK

Q - Could you brief us about contribution of exhibitions to Turkish economy and your trade volume? It is true that exhibitions contribute economies. Exhibitions play a key role in opening up companies to the world and meeting them with various foreign buyers. This year Evteks expects about 150.000 visitors. As visitors hold meetings with companies and placing orders, spending for transportation, accommodation, food and private expending, they get currency gain to country. Fairs should encourage companies for R&D studies and innovation. It will make them more innovative, competitive and dynamic. So fairs play a great role in promotion of countries. We, as VİNO, believe to represent strongly in fairs thanks to our R&D works and innovative designs.

Selçuk MERCAN

Sunday AKYAR

Q - What do you think of the industry's general situation? Turkish home textile provided to differ from Far East companies through product quality, reliability and steady service. But if you ask, is it in what it deserves, of course not. The fact that the industry makes production with world’s most expensive energy weakens its competitive feature. Energy is a problem that Turkey should solve because the main problem with the current account deficit is lack of domestic energy resources. Also Turkish home textile manufacturers should be interested with smart textiles. It means to produce technical and functional textile. Turkey get only a share of 1 billion from smart textile market of $70 billions. Companies which dominate global markets in smart textile are supported by government promotions.

Ercan HACIARABACI

If the state makes using smart textile in certain area obligatory, cash value of our production and export will increase on the basis of kilo. Q – How will 2014 be for home textile industry, could you assess briefly it? What happened in our country and in the world affects closely economy, 2014 will be an election year for Turkey. We had local election; we all witnessed how the currency follow a fluctuating course before the election.

Latif SARNIK

Turbulence in currency and politics affected the economy, so effect of the fluctuating has been stagnation in the industry in the first quarter of the year. With a fall in the exchange rate after the election, there has been a stir in the economy. I hope that presidential election in August won’t affect negatively the economy. I predict a growth of 4 percent in 2014. Actually it’s not enough; the growth should be over 5 percent. We, as VİNO family, continue cau-

tious and steady growth. We will present our new products to customers in Evteks, Hometex, Heimtextil and Shangai.

INTERVIEW

M.EMİN TEKSTİL

Mr. Engin Mercan, owner of M. Emin Textile answered questions of Fair World Home Textile Magazine for Evteks issue. Q - What will you say about Heimtextil Frankfurt, when compared to Evteks? Evteks is an exhibition organized by Turkey, there is no competition here. Everybody should support it. Heimtextil has its own way of doing things; Evteks has its own way. But everybody has to support it. Q - Which one of them are at the forefront in international platform? Heimtextil stands out in terms of organization but Evteks comes to the forefront in terms of business.

Mr. Engin Mercan

Q - Could you brief us about contribution of exhibitions to business economy? I recommend everyone participate in fairs regardless it is small, medium or large scaled. Q - What do you think of the industry's general situation?

Q – How will 2014 be for home textile industry, could you assess briefly it? 2014 will become more risky and thorny but it will be better for all companies that attach great importance to R&D, quality and collections, that strive to improve and develop its own collections and company like its own child. But those who regard thing called R&D (AR-GE in Turkish) as ARakla-GEtir (Pilfer-Bring in English), of course, will have hard times. Q - What will we see this year's Evteks in the sense of products? Nothing, we will see largely copied things... Meanwhile Our company will launch a new collection in Evteks which has have a lot of techniques, pattern and quality. Its sales organisation in domestic market will be with Mr. Mete Bronz, Metebronz Furniture, who a household name around the industry.

As I expressed in previous interview, let everyone give weight to R&D operations. Let everyone produce new things, good things. Let them do better than manufacturers in Europe

Evteks is an exhibition organized by Turkey, there is no competition here. Everybody should support it. Heimtextil has its own way of doing things; Evteks has its own way. But everybody has to support it.

M.EMİN TEKSTİL INTERVIEW Q - Do we have chance to see new things? We will see very few new things. Why so, because in home textile industry, it was the flock that are produced in the best way after the paint ball. But after the flock, we have brought nothing. The newest thing is flock after chenille and the paint ball. Digital printing has been already using after the flock. Only digital printing is developed. It is what everyone can do. It's so widespread in the industry because it needs a small investment. Q - Were there imported products in Evteks last year? Will they be this year, if it will; will we see it more or not? It will be almost same rate. The government tries to decrease imported goods but these products enter already to the country by any means. The fact that they get into the market put prices up.

In the past, you could bargain, you could haggle with buyer saving raw materials because they couldn't control it but now people have control mechanism. So you can't bring down the price of goods you sell by trimming material of goods. You are caught instantly. Now troubles are derived from it, because now the chance of being caught is close to 100 percent. So you have to manufacture what cost sheet can be hardly calculated so that they can't compete with you, calculate your profit. When he can't check it out, you can bargain with you to a certain extent. Moreover you have a unique product in the global markets, there is left no chance of bargain. Until when? It's till they copy what you produced. So you do what you can do, you sell what you can sell during that time. After that, direct bargain starts again. Now you can't say "I made a product and I'll sell it for five years". It's over. There is no such a possibility even in Far East which is a production region thus far, but now it's a consumption region. In short, different strokes for different folks. As a company, you have to set a course, have to set a trend.

Q - Will demand to imported products increase or reduce? In the past, someone who invents anything could sell or continue to produce it for long years. But now thing called trend is changing so rapidly that it was once a year, even it was once a decade. Now it is semi-annually. Today it's a trend, you are printing or weaving it yesterday and are selling it and it's over. There is always innovation, people want constantly new things. When people perpetually produce new thing, you can't follow them. So if you are so fast, you fall behind. In that time, prices and profits come down. Meanwhile there is production in factory; profit is not enough for you, that's so important. It means that if you have a business you can make production 7/24 in the factory then you can keep profit at scale what you want to be, because it's a regular business in that time. But when it's with ups and downs, when production slows down, you immediately make lose because profit is so low, but costs are same. So you have to carry out R&D studies, have to do good things, have to do contently different things that are unusual for consumer or customer, so they can't calculate cost sheets, including end consumer. You have to make production considering it because there are devices that can find cost sheets. There was no any device before. There are grammage meter on customer's desk in Middle East. Now people can cost grammage out, in the past there was no such a thing. So you could sell your products with price what you wanted, even the world's the largest buyer do the business like this. ®

INTERVIEW

ANMEN

Mr. Nurullah Danışman, Board Member of ANMEN, told on ANMEN.

"ANMEN is a sophisticated brand that its production identifies with quality..." Espousing the goal of investing to people who think and produce to as its founding purpose and thus having quality technical staff specialized on technology for 23 years, Ankara Mensucat have been bringing ANMEN to top thanks to this power. Today, with total area of 30,000 square meters, 20,000 square meters of it is closed area- our factory has annually production capacity of 4 million linear meters. It has a technical structure that can form several variations and it is a facility that doesn’t compromise on quality at each stage of production. Starting with R&D and design, an ANMEN product that is manufactured with international standards and meets demands of customers and delivery on time, is a requested brand through not just its quality but also its approach on customer satisfaction.

Mr. Nurullah Danışman

Our company proved its capacity, quality, technology, service, product range and reliability in the Turkish textile industry. It demonstrates to global textile industry that we are at international level with ANMEN, exhibiting their unique designs and patterns at international fairs.

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International Trade Fair for Producers of Upholstery, Window & Wall Coverings Moving to the gorgeous Hall 5, the Patio and Hall 8

moodbrussels.com facebook.com/moodbrussels twitter.com/moodbrussels

MoOD is organised by Textirama vzw, Poortakkerstraat 90, BE-9051 Gent, Belgium Phone +32 9 24 38 450 - fax +32 9 24 38 455 速 email: info@moodbrussels.com

The Finest Fabric Show is in Brussels, September 9 -10 -11, 2014

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NEWS ZIMMER ROHDE

Itâ&#x20AC;&#x2122;s no coincidence that the striking JAGUAR silk, with its impressive dazzling diamond shapes against a warm, matte background, bears the name of a wild cat. Just as fur glistens in the sun, the material mimics the flowing, graceful movements of a jaguar.The expressive colours and fine, irregular rep structure of SHADES gives this fabric a mysterious nobility and depth.

URBAN JUNGLE

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NEWS ZIMMER ROHDE

URBAN JUNGLE Just as perspectives are constantly shifting in the jungle, TROPIC LEAF also plays with your perceptions. The semi-transparent fabric with elegant tendrils creates the illusion of depth depending on the light.JUNGLE plays poetically with the appearance of a forest bathed in golden morning light or a blue evening hue. 78

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NEWS ZIMMER ROHDE

URBAN JUNGLE The decorative fabrics from URBAN JUNGLE create striking accents in expressive colours such as pistachio, plum and fuchsia and are accompanied by classic and elegant tones such as silver, bronze and graphite.

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NEWS ZIMMER ROHDE

URBAN JUNGLE

The noble upholstery fabrics DIAMOND, DELIGHT and ROADS add the finishing touches to this sumptuous urban interior collection. URBAN JUNGLE will take you on an inspiring journey of discovery

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INTERVIEW

PİJON

Mr. Bülent Endez, owner of the Pijon Textile answered questions of Fair World Home Textile Magazine for Evteks issue. Q - What will you say about Evteks and Heimtextil Frankfurt in terms of visitors? First I would like to say that both events are the largest exhibitions in home textile industry. They attract many visitors from all around the world. Now there are people from all over the world who are waiting the exhibitions in the increasingly globalized industry. If we need to say something about Evteks, it is a proud event. Visitors find a gradually developing and well-arranged exhibition every year.

Levent ENDEZ Bülent ENDEZ

Q - when we compare them to each other, which one is in the forefront, can you tell us briefly? Both of them are on par with each other. Turkish and European home textile industries shares concurrently same seasons. As you see, knowledge isn’t limited with just one person or a company, now everyone knows and learns something. Both of the exhibitions are in the forefront. Now productions are so familiar and similarities on products have been increasing day by day. Of course, two fairs are successful. As long as exhibitors and visitors are pleased with them, they will achieve to be in the forefront. It is disputable which one is better but as long as everyone do quality business that represent very well their companies, exhibitions will have better.

Sure we have some deficiencies but I believe that we’ll make up them as soon as possible. First of all, I think that there is lack of promotion. Evteks can’t make enough promotion. That is why it has fewer visitors than Heimtextil. The only way to enhance it is promotion. TV, magazines, press conferences... Even customer satisfaction is a kind of ad. I believe that Evteks increase number of visitors this year and next year.

PİJON

INTERVIEW

Q - This is first time that you participate in Evteks, so what reason do you decide it? Yes, it will be first for us, the reason behind the decision is my son, Levent Endez. I hope that his wish will yield good results and I believe that we will have a good event.

I believe that Evteks increase number of visitors this year and next year.

Q - Do you have any special preparation? We don’t have any special work. We already try to keep product quality and innovative studies at the highest level. I think that our products shape the market. We are a company which makes production by following closely what consumer and the industry need. So we will attend Evteks with the current product range. Q - You moved to your new facility, which applications do you make related to roller blind there? In new facility, we decided to gather all process of production under a single roof. After yarn turn into product in weaving loom, it needs finish process, so we included a random-access machine to our facility. As you know, the most meritorious part of roller blind and zebra products is finish process, so we do it in our own facility. ®

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"Dilara Güneş, Budget Manager of Güneş Leather Marketing Inc. Ltd. Corp, answered questions of Fair World Home Textile Magazine for Evteks volume." Q - First, could you introduce yourself to our readers? I'm Dilara Güneş, I'm working for my family business for two years. Ever since my childhood, I have been in textile industry and I delight in doing this business because the home textile is a industry that is dynamic and very open to new ideas. As a young businesswoman in the industry, it is so exciting for me to follow innovations, then adapt and offer them to market you operate and get positive feedbacks.

Dilara Güneş Budget Manager

Q - As a experienced businesswoman in the textile, what do you think of the future? Q - What is the basic rule for success in the business? In general terms, the basic rule is to know what you want, focus on goal and set the right strategy on the path to that goal. It's the same for the textile industry. Of course it is an industry that is affected by crisis ups and downs, so it is significant to provide against this kind of situation, to constitute a crisis management plan and improve your strategy in order to succeed in the business.

As you mentioned, Bursa is Turkey's home textile locomotive. If you look back centuries, the textile industry's history goes back nearly 1,500 years. In the period of Ottoman Empire, Bursa was the center of weaving. First of all, I would like to say that to be in the textile industry in this kind of city gives me big excitement. If we assess Turkey's future in the textile industry, Turkey is a favorite country for Europe in recent years. We have some rivals in Far East, but especially leading European buyers prefer Turkey to manufacturers in Far East in terms of quality, opportunities, creativity and service possibilities because they can't find them in Far East.

VODA PER

INTERVIEW

Well-known brands in clothing and home textile are manufactured in Turkey. The country's textile industry structure, its technical equipments, qualified human power and potential are at an higher level than other countries, but we of course have some shortcomings. Design is a vital for the industry's future. As that is in product, service and other all subjects; the fact that we cooperate with design world and follow new trends on design will make our success easier. Q - What does a company need for a stable future? First of all, it is so important to institutionalize because to be institutional brings with stability, should bring with it. Setting targets in the short, middle and long terms, planning, producing projects, analyzing and following rightly the industrial market, doing R&D investments, keeping up with the technology are important steps in this sense.

b But now even women have at least as strong opportunities as men in recent years. I believe that now women and men work in same conditions. Surveys show women's dominance increase rapidly in the business world.

Q - How is to be woman in a male dominated business world? Working and making money of woman is the first step of freedom and it's crucial. I started to work for my family business thinking like that. A woman's chance of building a career is slimmer than men in our community. But now even women have at least as strong opportunities as men in recent years. I believe that now women and men work in same conditions. Surveys show women's dominance increase rapidly in the business world.

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NEWS

CHRISTIAN FISCHBACHER

CHRISTIAN FISCHBACHER I

Anatolia Anatolia is a Trevira CS voile in double width with a bicolour Ikat design woven in fil coupé. Beautiful patterns are created at the window as light comes through this semi-transparent fabric. Four colour combinations include warm earthy tones and a modern, high-contrast black and white version.

Superior shape stability and drapery

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CHRISTIAN FISCHBACHER

Avantgarde Avantgarde is a very contemporary executed in a unique weaving technique. This exceptional leno-weave looks like a knitted fabric. The originality of the fabric is enhanced by poignantly fashionable colours like lemon yellow, salmon and grey. Thanks to its 100% Trevira CS material composition, the fabric is flame-retardant and easy-care, and is suitable both for private use and for upscale contract projects.

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CHRISTIAN FISCHBACHER

Pied du Poule Pied de Poule is a love letter to one of the most beautiful fashion classics: this eyecatching hounds- tooth pattern can serve both as a curtain or upholstery fabric. Classic, neutral tones and contemporary fresh colours such as yellow and apricot express different emotions. This fabric made of wool and polyester is characterized by very high durability, which makes it suitable as a heavy upholstery material.

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CHRISTIAN FISCHBACHER

Ecco Ecco is a sassy inkjet print with facetlike geometric shapes that look like they were hand-painted with a felt pen. A playful accent fabric for a colourful decoration.

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CHRISTIAN FISCHBACHER

Panorama With Panorama, the design team of Christian Fischbacher creates a true masterpiece. Inspired by impressionist landscape painting, this abstract design is reminiscent of mountains, ocean cliffs or autumnal forests, depending on the colour. The soft-flowing, three metres wide cotton base-cloth further enhances the beauty of this highly innovative print.

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NEWS VILLA NOVA

Villa Nova has a distinctive signature colour palette incorporating an extensive variety of classic and contemporary shades, which are creative, but also easy to live with. Collections are carefully co-ordinated to provide colour consistency throughout the range, allowing designs from a variety of collections to be used together to create an exclusive Villa Nova scheme.

FOLIUM A dramatic and intensely patterned collection of statement cut-velvets, vivid prints, a flamboyant stripe and geometric sheer, in extrovert and exuberant colour combinations.

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NEWS VILLA NOVA

CELESTE A whimsical and captivating collection of painterly wild flowers and ditsy prints. Striking weaves and a simply stunning, co-ordinating sheer complete this fanciful collection.

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COMO Three light-weight fabrics with stylish textures and sleek finishes. A versatile collection that is wide-width and washable.

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NEWS VILLA NOVA

STARLIGHT Practicality and style come together in this modern collection of fire retardant blackout fabrics, featuring three stylish textured weave effects in a sophisticated palette.

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INTERVIEW

BURTEKS

Mr. Ahmet Yediler, owner of Burteks told about general situation of the sector for Fair World Home Textile Magazine's Evteks issue.

Costs, hence prices of dye finishing applications in Turkey are higher than the world's textile finishing prices because of high cost of energy, petroleum chemicals and dye. So domestic fabric manufacturers can't compete with imported products in global market sales, because any protective measure isn't taken by the government. Therefore it isn't reached desired levels in quality.

Mr.Ahmet Yediler

We, as Burteks, have come a long way about it. We achieved desired touching and visual quality in upholstery fabric finishing in terms of both price and quality. We ensured our customers' satisfaction

As a result of cooperation with our partner, fabrics which are produced by customers and dyed, finishing by us will come onto the market in the next days to get quality products that will block imported fabrics which became monopoly in Turkey in the recent years. Our efforts have been reducing foreign dependency and offering attractive prices as well as best quality.

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BURTEKS

INTERVIEW

Fair World Home Textile Magazine dergisinin Evteks sayısı için sektördeki genel durumu değerlendirdi.

Türkiye’de tekstil boya terbiye işlemeleri enerji petrol kimyasal ve boya fiyatlarının yüksek olması sebebiyle maliyetlerin dünya tekstil terbiye fiyatlarının üstüne çıkmasına sebep olmaktadır. Dolayısıyla devlet tarafından her hangi bir koruyucu tedbir olmamasından dolayı kumaş üreticileri küresel Pazar satışlarında ithal ile rekabet edememektedir. Dolayısıyla kalitede istenen düzeye çıkmamaktadır. Burteks olarak bizler bu konuda yol kat ettik. Hem fiyat olarak hem kalite olarak döşemelik kumaş terbiyesinde istenilen tuşe ve görselliği çalışmalarımız sonunda elde ettik. Müşterilerimizin memnuniyeti sağladık.

Son yıllarda ülkemizde tekel durumuna gelen ithal kumaşların önünü kesecek kalitede ürünler elde edebilmek için çalıştığımız firmalarla yaptığımız iş birliği sonunda müşterilerinizin ürettiği bizim boyayıp terbiye işlemi yaptığımız kumaşlar önümüzdeki günlerde tüketici piyasalarında yer alacaktır. Çalışmalarımız ülkemizin dışa bağımlılığını azaltıp fiyat ve kalite uygunluğunu yakalamaktadır.

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INDIENNE This collection combines traditional hand blocked print techniques with intricate embroidery on both linen and silk. A beautifully elaborate tree of life print completes this statement collection.

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INTERVIEW

S.G.S. TEKSTİL

We, as Fair World Home Textile Magazine, have talked with Mr. Musa about twist.

quipping the factory with up-todate technology in 1800 square meters closed area in Demirtas Organized Industrial Zone, as contract manufacturer, our company has yarn spinning machines and winding machines that can do yarn twist with spun and flash yarn production capacity of 150 tone/m between 20 dny - 600 dny in the range of demanded round.

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S.G.S. TEKSTİL

INTERVIEW

Our business is our labor. In line with our principles, we carry out a periodic strict inspection and maintenance on machineries. All processed bobbins are controlled by measuring devices during the production and after then. Following the controls, the bobbins are packaged in a way not to be damaged. Our employees are trained about the use of new technologies, equipment and enhance their knowledge.

We offer a good base to many elite companies in the market prior to weaving. We are committed to complete customer satisfaction through quality and value.

We offer a good base to many elite companies in the market prior to weaving. We are committed to complete customer satisfaction through quality and value. Our vision and mission To meet customers’ expectations on our product and services now and in future and to go

beyond it.

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Trends

BOX

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NEWS BN WALLCOVERINGS

WE’RE PASSIONATE ABOUT WALLCOVERINGS! Already well known and respected in the interior design world, BN Wallcoverings are recognised for quality and beautiful design. Our studio works with internationally renowned designers, creating innovative, inspiring wallcoverings, which are sold worldwide. We’re delighted to show our latest ranges here, and these are available now through carefully selected stockists.

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NEWS BN WALLCOVERINGS

CAMARQUE

COASTAL COLOURS, WEATHERED TEXTURES AND SOFT, HAZY

PRINTS

Tranquil, weathered surfaces will complement reclaimed furniture. Burnished industrial lighting, worn wood, layered cosy fabrics, and vintage ceramics complete this relaxed contemporary look. Camargue: a land of lagoons, windswept coastlines, grassy plains and wild white horses. This magical place in France on the Mediterranean Sea is the inspiration for our collection: Chalky floral prints and patterns mix with soft sandy textures... Blended with the warm colours of sun, endless breezy beaches and the azure of the sea. Give this lovely feeling to your home with the collection Camarque.

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INTENZ Intenz is a new generation of geometric designs inspired by city living. Architectural shapes, tiled and mesh effects are created with metallic inks and layered textures. Colours are soft: cream, dove grey and dusky peach mix with hazy blues and silvers. Intenz is inspired by big cities and architectural forms. In the designs you see beautiful skylines and influences from the Bird's Nest stadion in Beijing.

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Intenz combines graphic prints with metallic luster effects. The layering and the different structures creates a beautiful relief. Intenz: Wallpaper with an intense sense of ambience.

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NEWS BN WALLCOVERINGS

ORNAMENTALS INSPIRED BY THE GOLDEN AGE OF AMSTERDAM

Antique lace and hand embroidery are the inspiration for Ornamentals. Keep furnishings and accessories minimal for a modern twist - add warm metallics, ornate chandeliers, and flashes of bold, dramatic colour.

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NEWS BN WALLCOVERINGS

Graceful lace and hand embroidery are the inspiration for Ornamentals. Linen yarns are highlighted with fine metallic threads.

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And shades of soft peach, mild blue, dusky grey, flax and putty complete the collection.

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NEWS BN WALLCOVERINGS

Simple textures and vintage prints with shimmering effects recreate these antique fabrics - to stunning effect on any wall.

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NEWS GASTON Y DANIELA

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GASTON Y DANIELA NEWS

BILBAO COLLECTION

The new collection of Gaston and Daniela Bilbao presents a new way of combining textures, notable for its sober, masculine and a resounding modernity. 速

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GĂŠnova Book

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A textured plain that emulates a rich velvet with an effect of passing of time. High proportion of linen allows to achieve a great drapery effect. Very hard wearing, the quality is also ideal for upholstery. It is available in a great range of 30 colours.

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NEWS GASTON Y DANIELA

Santillana Book This collection comprises three patterns: SANTOÑA, TORRELAVEGA and LAREDO, making a bold statement with a discreet, masculine style and a resolutely contemporary feel.

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NEWS GASTON Y DANIELA

M贸naco Book A collection of four smart basic stripes, inspired by the classic ticking-stripe pattern. Woven on 100% cotton indouble width, the quality performs very well in terms of upholstery.

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NEWS GASTON Y DANIELA

Almonte Book The patterns CAZORLA, GRAZALEMA, DOĂ&#x2018;ANA and CARTAYA make up a fine collection of embroidered linens and cottons. Primarily inspired by archival works of the brand, the geometric patterns can be widely used in decoration, whilst their versatile colour range offers a variety of combinations.

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NEWS GASTON Y DANIELA

Escorial Book Unique designs that break new ground at the time of their use in decoration and enrich the collection of prints Gaston and Daniela. They complement the Biarritz and stripe box resulting Durango appealing combination.

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NEWS CREATION BAUMANN With the Spring Collection 2014, Création Baumann presents an extensive collection, which brings nature into the home with soft flowing materials and a refined colour palette. Our apartment is the place where we want to feel comfortable and recharge our batteries. Textiles and accessoires are an essential component. Curtains, covers, cushions and plaids create a natural environment making every interior instantly cosier and warmer. With the Spring Collection 2014, Création Baumann presents an extensive collection, which brings nature into the home with soft flowing materials and a refined colour palette. The design team of the Swiss textile company from Langenthal selects heavy linen for one of collection’s highlights. The printed three-dimensional curtain and decoration fabric “Granada” captivates with its look, blending naturalness and elegance in a harmonious unity. The feel is tantalising soft.

DOLORES

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NEWS CREATION BAUMANN Thanks to complex print technologies, small dots in gold or silver shimmer on a slate grey fabric. The hand drawn motifs are reminiscent of leaves and circles; one senses oriental influences in a contemporary interpretation. “Granada” is available in white, beige and slate with dots in gold, mauve and slate with a silver design. The fabric is equally eye-catching as a cover for cushions. The curtain fabric “Shari” enthrals with an unadulterated understatement and in a width of 300 cm, it can also be used to enhance large expanses. What tantalisingly is perceived by the eye and the hand as a linen/cashmere look is an easy care flame retardant Trevira CS. The semi-transparent fabric looks equally good in a town apartment as in a hotel in the mountains.

ETTA Transparent curtain fabric; This extravagant item is capricious and injects a touch of glamour. It features appliqués of shimmering squares in sequins’ material on highly sheer tulle.

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NEWS CREATION BAUMANN The uni fabric with the refined natural look is available in 18 colours: The palette includes stone shades, delicate purple and rosé and olive hues. The fabric is harmonized with two jacquard; „Shari Line” with a delicate ribbon design for a depth effect, and „Shari Circle“ with a circle motive that is slightly starker. The fabrics are available in respectively seven and six colours and a width of 300 cm.

GRANADA

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Natural, sensuous charm, which we love so much at home, is spreading across the linen fabric of „Passiflor“. Blooms and leaves from the passion flower are generously scattered across the 140 cm wide curtain and decoration fabric. The soft flowing linen is available in three colour settings. The airily light burn out “Wind” where leaves look as if they were fluttering in the wind is exceptionally soft and delicate.

GRANADA

Decoration fabric; Nature with a touch of glamour. The contrast of natural linen and the gold or silver coloured dot design fascinates to form a harmonious entity of naturalness and elegance.

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NEWS CREATION BAUMANN The transparent voile is offered in two colour settings and in a width of 300 cm. The sheen of the heavy decoration fabric “Diora” makes it very elegant. The twill weave sets off to perfection the ever changing changeant effect, which is available in 25 colours. Nature’s palette also finds application in the decoration fabric “Valencia”. The 15 colours encompass cool beige tones up to dark shades such as anthracite. Accents are set with a yellowy green, jeans blue, smoky blue and mauve.

PASSIFLOR

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Both fabrics are upholstery fabrics of the best quality, which with in excess of 30’000 Martindale rubs withstand heavy exposure. “Solista” also receives a new contemporary colour. The uni fabric, which is a bestseller of the basic range, now amazes with a palette of 40 enticing colours.

PASSIFLOR

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NEWS CREATION BAUMANN Decoration fabric; The linear sketched blooms and leaves of passion flowers impart Passiflor a spacious lightness. The two tonality lends the extra depth.

PASSIFLOR

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SHARI LINE

Semi-transparent decoration fabric; Softly flowing jacquard quality with a natural linen look. The different weave textures breathe life into the bold ribbon design.

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WIND

Transparent curtain fabric; An airily light burn out fabric, whose lively leaf design enchants with its natural look. 192

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NEWS

BORÅSTAPETER

Classic, contemporary wallpapers for inspiring décors Boråstapeter is Sweden’s oldest and by far best-known and best-selling brand of wall coverings. Against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures – Boråstapeter aims to be an inspiring role model in the wallpaper market.

Swedish light houses meet stars ’n stripes in new, marine collection from Boråstapeter In a summertime setting mixed between Scandinavian west coast and classic east coast, Boråstapeter lets classic stripes and nautical elements merge with familiar symbols on wallpapers that bring the archipelago right into the home. Marstrand is one of the most classic collections where seaside patterns merge with marine stripes in blue, red and white colour combinations. The result is a series of wallpapers conveying the signature west coast lifestyle with a slight international touch. - All of the prints are made to be both easy to place and easy to love, inspiring you to create your very own classic, coastal style at home, says Hanna Wendelbo-Hansson, head designer at Boråstapeter. 196

MARSTRAND

Swedish Lighthouses Meets Stars’n Stripes

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BORÅSTAPETER

MINERAL Sophisticated Simplicity

In muted colours that go from sugar white and denim blue to black pearl, this is a collection of monochrome wallpapers that is easy to love. Here, you may browse through a wide range of neutral tones with supplementary colours on naturally, structured surfaces inspired by anything from rock types to crystals. By the simplest means possible, we let wallpapers help you create a home that is stylistically pure yet characterized by warmth, serenity and harmony. The wallpapers are divided into several beautiful color scales: Let powder pastels lead the way towards a new, playful spring by alternating the new nudes – beige and purplish pink. The two nuances blend perfectly with a cooler colour scale where misty mint and myrtle green play leading parts. We have also let the entire amazing palette of grey onto the walls. From the darkest ink to Egyptian grey, dim lilac and powder pink, grey has never before felt more sophisticated.

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BORÅSTAPETER

POETRY

Moves Poetry to the Walls

In their new wallpaper collection, Boråstapeter has looked for brand new places for the unwavering desire to express ourselves by moving words and shapes from the books onto the walls of our homes. With signature contributions from designers Ylva Skarp and Malin Björklund, this is a modern, yet soft-spoken wallpaper collection that has given the genuine handcraft tradition brand new expressions. From strict calligraphic prints to flowery watercolours, this is a collection that is meant to light a poetic spark in all homes. – We wanted to inspire people to bring out the beauty in words and shapes in a new, yet very simple, uncomplicated way, explains Madeleine Sidemo, designer at Boråstapeter.

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BORÅSTAPETER

The latest collection from Boråstapeter is a tribute to life outdoors, the summer season and everything that goes with it. Garden Party combines delicate floral patterns and watercolour effects with a slightly nostalgic touch. A vintage herbarium from a time when our grandmothers were young inspired the designers when creating the new collection. The botanical theme is consistent throughout and the designs are reminiscent of the playfulness associated with the rural 1950’s. Watercolour effects are combined with hot pink, pear green, dreamy peach and warm grey.

GARDEN PARTY Lets life flourish inside and out!

- We wanted to find patterns that bring the greenery into the rooms and remind us of the simple pleasures of outdoor life but with a nostalgic twist, says Hanna Wendelbo-Hansson, head designer at Boråstapeter. All of the prints in the collection are meant to serve as an inspiration to a more playful and relaxed decorating style at home.

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