Design Thinking (Creativity and Innovation Management)

Distance Learning

Long-term sustainable success is highly dependent on how an organization makes use of the creative potential of its most important resource: its employees. This seminar takes participants on a journey to discover their creative potential and capitalize on it using the Stanford University Design Thinking process. The methodology is applied in group exercises to a specific business case.

Seminar content

The over-arching agenda follows the Stanford’s University Design Thinking methodology:

> empathize: learning to understand the nature of the issue and the client’s need

> define: clearly defining the scope of the issue

> generate ideas: ideation techniques for out-of-the-box thinking

> idea selection & prototyping: creating a tangible prototype of the most feasible or intriguing solution

> testing & implementing beginning the process of continuous innovation and improvement

> participants work in small groups on developing their prototypes for a given business challenge

Target group

The seminar is especially targeted to entrepreneurs, marketing professionals, engineers and software developers who are tasked with developing, communicating and implementing innovative products and solutions.

Your benefits

You are able to apply the methodology to your own business case. You can immediately implement ideation methods in your daily work routine. You feel empowered to apply creativity to work challenges. You learn to quickly identify customer needs in order to develop targeted solutions and products that are convincing from the user's point of view. You profit from the hands-on business experience of an internationally active lecturer.

Dates

21.06.-23.06.2021, 5.30 p.m.-8.00 p.m.

Seminar fee

€ 350,00 (exempt from VAT)

On the lecturer

Chris Newman

Completion of the seminar

Certificate of Attendance

Information & Registration

FH Campus Wien Academy GmbH Favoritenstraße 226 1100 Wien T +43 1 606 68 77-8800 F +43 1 606 68 77-8809 academy@fh-campuswien.ac.at

www.campusacademy.at