We believe one great idea can change everything.
Hello there! Nice to meet you. We’re a smart and sociable team of creatives who put our ideas to work for good companies with great causes. We create positive change for our clients and our communities. That’s our mission of
design for good. Flip through this little yellow book and get to know us. We’re real—and really interested in getting to know you, too.
We offer meaningful and strategic brand design and marketing that elevates ideas, changes perceptions, and inspires action.
BRAND DEVELOPMENT Naming
Marketing strategy
Positioning
Social strategy
Audience identification
Campaig n development
Voice establishment
Brand audit
BRAND DESIGN Logo development
Environmental design
Photography
Packaging design
Print collateral
Publication design
Web design
Social & digital design
BRAND LAUNCH Launch planning
Long-term strategy
Social media toolkit
Marketing planning
CAPITAL FUNDING INITIATIVES Naming
Case for support design
Our refined design process ensures we listen actively, think creatively, and deliver exceptionally: 01
04
DISCOVER
REFINE
02
05
CONCEPT
LAUNCH
03
No two projects are the same.
CREATE
We strive to stay true to our process but understand every client is unique.
CASE STUDY S E RV I C ES Full brand design: naming, positioning,
logo development, print collateral, photography, web design, environmental design, social media strategy, marketing strategy, launch planning
Amorette A true partnership of vision and creativity, Amorette is a dining experience like no other. We had the rare opportunity to work on this project from concept to completion to create something magical.
the challenge To create an understated and elegant brand that stands out in a crowded marketplace. the aha moment When our visionary client understood the importance of details like the unspoken elegance of letterpressed menus. the solution Our team worked together with other talented creatives including the interior designer, the developer, the photographer, and the sign maker to bring the brand together for the full Amorette experience.
CASE STUDY S E RV I C ES Full brand design: logo development,
print collateral, package design, photography, web design, marketing strategy
Greg Pilotti The timeless art of woodworking is preserved by Greg Pilotti Furniture Makers. As the demand for their work grew, Greg needed a brand that communicated an attention to detail and an appreciation for clean lines.
the challenge To design and apply the brand clearly and effectively to all parts of the furniture design process and each touchpoint along the way from packaging to website optimization. the aha moment The beauty is in the details: the strong lines of the website, the pop of yellow on the back of the business cards, and the grids on the handy little field guide. the solution We elevated the Greg Pilotti brand to match the quality of their work and prepare them for national exposure.
CASE STUDY S E RV I C ES Full brand design: naming, logo development,
print collateral, photography, web design, social & digital design, social media strategy
Ashcombe Mansion Ashcombe Mansion is a newly renovated destination fit for a fairytale wedding. A historic 1875 mansion set among a willow grove, this unique venue is being brought back to life as a regional event destination.
the challenge To envision the potential of the property and build excitement for what is to come.
the aha moment Unveiling the owner’s desire to offer something truly exceptional and capturing that in the whimsy of the brand. Oh, and the gold foil details. the solution We had the opportunity to stage and photograph “the making of wonderland� inside the pre-construction mansion. The photos brought the bones of the building to life and we were able to build a story around those images about what was to come.
CASE STUDY S E RV I C ES Brand positioning, packaging design
Pompeii Street A small artisan soap company that creates beautiful handmade body products in their women-led factory, Pompeii Soap Company needed a brand refresh to reflect the quality of their products and reach their expanded target market.
the challenge To create a brand that gracefully translates across 50+ soap and body products.
the aha moment The custom paperboard cupped sleeve set the core product soap packaging apart from anyone else in the industry. the solution We created visual hierarchy through color families for each package. The palette groupings added organization through color as well as visual texture.
CASE STUDY S E RV I C ES Full brand design: logo development,
print collateral, environmental design, marketing strategy
Lancaster County Food Hub We love using our talents to help non-profits thrive and grow. Lancaster County Council of Churches, a 75 year-old non-profit, was ready to change their name to better communicate what they do in the community.
the challenge To create a fresh and engaging brand that speaks to clients, volunteers, and donors. the aha moment Using the brown paper bag fringe as a design element along with the vibrant poppy red, oversized graphics. the solution We created a brand that immediately communicated the nature of the organization and we gave the team the tools they needed to seamlessly and enthusiastically make the name change across all segments of their donor, client, and volunteer family.
CASE STUDY S E RV I C ES Product development, full brand design,
photography, social & digital strategy, on-going production
Fig Magazine We believe that the heart and soul of a community starts with a strong downtown core. We created Fig 14 years ago to help revitalize the City of Lancaster by lifting up its small businesses and bringing them together to change perceptions and brand the city. After several years, we were able to expand the Fig movement to other small cities.
the challenge To build community by getting locals and visitors into the downtown to support independent businesses and organizations. the aha moment When we realized that a city is not a collection of buildings. It’s a unique mix of entrepreneurs, enthusiasts, and innovators who make up the brand of a city. We needed to simply tell their stories. the solution We positively represent each Fig city with a layered approach of print, digital, and social in an ongoing effort to build awareness and loyalty for our Fig cities and towns.
FIND FIG MAGAZINE IN THESE GREAT DESTINATIONS:
lancaster, pa figlancaster.com
west chester, pa figwestchester.com
kennett square, pa
columbia, sc
figkennett.com
figcolumbia.com
bethlehem, pa
aiken, sc
figbethlehem.com
figaiken.com
OUR GUIDING PRINCIPLE
Heart of service Our team values creativity and collaboration. We work hard and enjoy working together to create impact and change. Having a heart of service is how we approach everything. We support and elevate others, from clients to colleagues to community partners.
At Fig Industries, we are redefining success through social impact and environmental accountability in the communities we serve. We’re one of the first publishers to achieve B Corp certification— balancing purpose and profit and utilizing business as a force for good. Learn more about our B Corp certification at figindustries.com.
Ready for your next big idea? We’d love to work with you! 717.394.7737 studio@figindustries.com
figindustries.com