2010 MEDIA KIT
2010 SKA TOURNAMENT TRAIL From North Carolina to Louisiana SKA Will Sanction or Produce
50 Events in 2010 and Cover Each Event in Detail in Angler Magazine. Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fishermen in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound hi-brite newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association.
Five Teams Weigh 50-pounders in Key West!
Inside: Technique | Go Deep for Gold Gear | Radar vs. Darkness More | Standings, Schedule, News…
SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084
Reach
More than 40,000 hardcore fishermen
Average Size Boat: 24.5 feet
Frequency
Monthly – January through November (11 issues)
Average Age of Boat: 2.5 years
Dimensions
Standard tabloid size, 10.25" x 13.25" saddle stitched
Color
Four-color process (CMYK)
Rates
Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com
PRESORTED STANDARD
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
76% Own a Center Console 19% Prefer a Walk Around Over 94% are Outboard Powered 34% Own an SUV 57% Own a Truck 47% Earn More Than $100,000/yr Average Number of Events Fished: 8 per Year Average Days On the Water: 41 Average Spent on Terminal Tackle: $916 Products Are Manufactured Especially for Our Market
2010 ANGLER ADVERTISING RATES 1/4 Square
Black and White Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page 1/8 page
1x $1,860 $1,551 $1,488 $1,174 $973 $796 $642
3x $1,797 $1,487 $1,426 $1,111 $934 $776 $629
6x $1,733 $1,428 $1,361 $1,064 $904 $743 $610
11x $1,627 $1,326 $1,262 $995 $834 $709 $545
Full Color Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page
1x $3,124 $2,767 $2,456 $2,113 $1,871 $1,812
3x $3,023 $2,668 $2,382 $2,030 $1,811 $1,741
6x $2,883 $2,602 $2,309 $1,967 $1,759 $1,686
11x $2,735 $2,463 $2,186 $1,862 $1,680 $1,612
Cover Inside Front Inside Back Outside Back
$3,545 $3,247 $3,861
1/2 Horizontal
1/2 Vertical
Special position ads, when available, 10% premium.
Junior Page
2/3 Page 1/3 Page
1/8 Vertical
1/4 Vertical
2010 ANGLER PRODUCTION DATA Angler Advertisement Specifications Magazine Trim Size Full page Full page with bleed 2 page spread 2 page spread with bleed Junior page 2/3 page 1/2 horizontal 1/2 vertical 1/3 page 1/4 square 1/4 vertical 1/8 vertical
Width in. 10.25 9.25 10.75 20.5 21 6.875 9.25 9.25 4.5 5.75 4.5 2.125 2.125
Height in. 13.25 12.25 13.75 13.25 13.75 10 7 6 12.25 6 6 12.25 6
.25 inch bleed all four sides. Keep all live matter .375” from trim edges.
Angler Advertisement Deadlines 2010 Issue
Insertion Order Due
Ad Materials Due
January
November 25, 2009
December 1, 2009
February
January 1, 2010
January 11, 2010
March
February 1, 2010
February 10, 2010
April
March 1, 2010
March 10, 2010
May
April 1, 2010
April 12, 2010
Electronic File Requirements 1. CD, DVD, Compact Flash Card 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below. • Properly sized ad completed on disk, no changes necessary. • Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output. • All images and EPS (vector) format files used must be included on disk. • All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. • Send directory of disk contents, including the application and version in which the ad was created. • Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.
June
May 3, 2010
May 10, 2010
7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.
July
June 1, 2010
June 10, 2010
8. Color keys and progressive proofs are acceptable.
August
July 1, 2010
July 12, 2010
9. Keep live matter 3⁄8” from all trim sides.
September
August 2, 2010
August 10, 2010
October
September 1, 2010
September 10, 2010
November
October 1, 2010
October 11, 2010
(No December Issue)
Interior
Web offset, #40 hi-brite newsprint, grayscale 85 line screen, color 100 line screen
Cover
#80 gloss, 133 to 150 line screen
Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 15 Garnett Ave. St. Augustine, FL 32084 If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy. Fax insertion orders to: 904/819.0331
2010 ELECTRONIC ADVERTISING OPPORTUNITIES This highly-informative Web site receives thousands of hits per day during our season. It covers our history, membership information, tournament trail schedule, points, standings, and tournament results. The site serves our anglers the latest information which helps them fish and qualify for our National Championship. Sponsor logos are listed on the site with links to their sites. Advertising is also available.
2010 ELECTRONIC ADVERTISING SPECIFICATIONS Web Advertisement Sizes Premium Banner (rotating, above the header) 750 x 100 pixels Non-Sponsor Rate: $2,000 per year or $1,100 for 6 months Sponsor Rate: $1,500 year or $800 for 6 Months Featured Medium Rectangle (rotating, below the header) 320 x 200 pixels Sponsor Rate: $150 per month (minimum 3 months) Inline Banner (rotating, mid page) 460 x 60 pixels $125 per month (minimum 3 months) Footer Banner (rotating, below the site map) 460 x 60 pixels $110 per month (minimum 3 months) Schedule Rectangle (premium placement by division) 250 x 150 pixels $200 per calendar year (Jan. 1 – Nov. 24)
Schedule Rectangle ads offer a unique opportunity to advertise next to a particular tournament. When anglers check the schedule, they will see a link to your dealership, store, restaurant or hotel.
Advertising Content and Format The following controls apply to all advertising on SKA’s Web site: • Nontransparent GIF or JPEG required (max 72 DPI)
Classifieds Free to members. Non-member and broker or dealer rates available Rates
Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com
• Units designed with a minimum 1-pixel border • User must be able to use the browser’s back button to return to FishSKA.com • Interaction with the user can only take place if the mouse is within the advertisement area • No ads that require/install plug-ins
2010 LIVE! WEBCAST OPPORTUNITIES
1. Live Webcast at Five Yamaha Professional Kingfish Tour events. 2. Plus five divisional events that piggyback with the Pro events. One each in these divisions: 10, 9, 8, 7, and 4. 3. Mercury Tournament Trail’s National Championship. Guaranteed minimum five spots per event. SKA has been running an average of nine per event. • Live announcements of your sponsorship in the open and close of the event. • Various mentions throughout the event plus your pre-recorded 30-second spots. • Your logo will be placed on the banner displayed at the tournament site proclaiming your involvement with the live webcast. • You also receive logo placement on the SKA Web site in the announcements of the pending webcast.
Rates
Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com
2010 TOURNAMENT BOOK PRODUCTION DATA Tournament Book Ad Specifications Key West, Kajun Sportsman and others
Trim Size Full page Full page with bleed* 1/2 horizontal
Width in. 8.5 7.75 8.75 7.75
Height in. 11 10 11.25 4.875
Electronic File Requirements 1. CD, DVD, Compact Flash Card 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below. • Properly sized ad completed on disk, no changes necessary.
*Only cover positions can bleed.
Interior
#60 white offset, black ink only
Cover
#80 gloss cover, 4-color process
Rates
Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com
• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output. • All images and EPS (vector) format files used must be included on disk. • All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. • Send directory of disk contents, including the application and version in which the ad was created. • Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.
Tournament Books are distributed before tournaments. Some through direct mail as well as placement in local marine and tackle shops, restaurants, and other participating businesses. The books are also displayed on site at tournaments. Contents include the schedule of events, entry form, payouts, previous winners and more!
7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof. 8. Color keys and progressive proofs are acceptable. 9. Keep live matter 3⁄8” from all trim sides. Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 15 Garnett Ave. St. Augustine, FL 32084 If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy. Fax insertion orders to: 904/819.0331
2010 PRO TOUR BOOK PRODUCTION DATA Official Guide of the Yamaha Professional Kingfish Tour Informative articles, tips, and tactics used by the pros, and full biography information on each of the teams fishing the tour that year. The pros are ranked in order of their finish last season, making it easy to see who is the best of the best. This edition is widely distributed at each of the pro tournaments as well as selected Divisional tournaments.
Electronic File Requirements 1. CD, DVD, Compact Flash Card 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below. • Properly sized ad completed on disk, no changes necessary. • Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.
a Pro Tour 2009 Yamah de ui G Official
• All images and EPS (vector) format files used must be included on disk. • All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. • Send directory of disk contents, including the application and version in which the ad was created. • Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.
Pro Book Ad Specifications Trim Size Full page Full page with bleed 1/2 horizontal 1/4 page
Width in. 8.5 7.75 8.75 7.75 3.75
Height in. 11 10 11.25 5 5
Interior
#80 gloss text, 4-color process
Cover
#80 gloss cover, 4-color process
Rates
Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com
7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof. 8. Color keys and progressive proofs are acceptable. 9. Keep live matter 3⁄8” from all trim sides. Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 15 Garnett Ave. St. Augustine, FL 32084 If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy. Fax insertion orders to: 904/819.0331