Angler Magazine Advertising

You Can’t Miss with our Targeted Audience

More than 40,000 Hard Core Anglers Fish with Us! They Can and Do Ring Your Registers!

From North Carolina to Louisiana SKA Will Sanction or Produce

50 Events in 2013 and Cover Each Event in Detail in Angler Magazine.

PROFESSIONAL KINGFISH K H 20 TOUR 13 20

CHAMPIONSHIP S Biloxi, Mississippi

Average Size Boat: 27.5 feet Average Age of Boat: 2.5 years 76% Own a Center Console 19% Prefer a Walk Around Over 94% are Outboard Powered 34% Own an SUV

57% Own a Truck 47% earn More Than $100,000/yr The Average Angler Fishes 8 Events per Year Average Days On the Water: 41 Each Member Spends an Average of $1,200 Terminal Tackle alone

Products Are Manufactured Especially for Our Market

How Can You Not Afford to Target this Audience?

Official Pu

the Southern

Kingfish As sociation | January 20

13

the Ye

ar Sm STRIKE all Boat Clas s TWO Technique

| Tried & Tr ue Tactics News | Your Electro Is Here: 20 nics Future 13 Gear | New from Yamah a!

National Champio ns Open Class PENNY-LESS

National Champio ns Small Boat Class REEL THRILL/TEA M BONE SUCKIN’ SAUCE

NO.

ar Ope n Class INTEN SE

PERMIT

Team o f

the Ye

2397

US POSTAG E PAID TAMPA, FL

Official Publication of the

PRESOR TED STAN DARD

Team o f

SOUTHE RN 15 GARNET KINGFISH ASSOCIA T TION ST AUGUST AVE INE FL 3208 4

Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fisherman in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution.

Angler is printed on 40 pound newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules.

Angler magazine is the official publication of the Southern Kingfish Association.

Official Publication of

blication of

Southern Kingfish Associa tion | October 2012

tion | September 2012 the Southern Kingfish Associa

Kingfi Official Publication of the Southern

D CLUB UN

2F

IFTY PO

Sea Drag’n 52.69

sh Association | November 2012

20 1

2F

20 1

Sweet Sarah IV

Rxcape 52.15 Wild Ride 52.67

No Mercy/D

ealer’s Choi

ce Beerability Tailwalker

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

s to Florida’s Panhandle Gear | Ocean Kayaks

Inside: News | Bucket List Giants Gear | Deep Downriggers Tale | Angler’s Lament

Yates Sea Marshwalk Kingstalk

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

Inside: News | Congress Come

to News | Menhaden Are Vital Ocean Life ASSOCIATIO SOUTHERN KINGFISH 15 GARNETT AVE ST AUGUSTINE FL 32084

N

PRESORTED STANDARD

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

Gear | Trucks Gone Wild!

Nette One 44.88

PRESORTED STANDARD

North Carolina waters Nor up a nice 56 at give g m-On and the G Got-E W West Delta Kingfish Invitational yields two more 50s!

SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084

56.05

PRESORTED STANDARD

D CLUB UN

SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084

Stress Reelief

IFTY PO

KWAZAR 55.39

Tournament Fishing Is Big Business!

SKA Yearly Generations: $33,400,000 Boat Sales | A Minimum of 200 Boats Purchased Each Year at an Average of $167,000 Per Boat by Members. Includes Motors and Trailer.

8,000,000 Boat Sales | Team Members or Non-Members Who Fish the Trail and/or Select Tournaments. Some of these buy used.

3,600,000 5,000,000 180,000 2,000,000 3,150,000

Tackle Purchases Fuel Sales, Tournaments Only Oil for Boat New Electronics Tournament Entry Fees | Members and Non-members

1,281,000 Replacement Parts | for Boats, Pumps, Rope, etc.

564,000 Ice | Captains purchase an average of Six Bags per Event they fish at $10 per Bag.

810,000 Food and Drink for Boat 1,793,400 Insurance Per Year 40,000,000 New Trucks Each Year | 1,000 Members Buy A New Truck Every Three Years. Average of $40,000 per Truck

3,000,000 Truck Fuel | Based on 120 miles to and from each event at $3.75 per gallon. 90% of the vehicles are 250’s or 350’s

1,200,000 Direct Economic Impact to Host City for the National Championship | Includes Lodging, Slips, Food, Entertainment, etc.

$101,078,400 • All estimations are considered below average.

Contact Us to Score a Bullseye with SKA’s Market Today!

Best of All, Angler Magazine Is Not a Budget Buster!

RATES Black and White Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page 1/8 page

1x $1,860 1,551 1,488 1,174 973 796 642

3x $1,797 1,487 1,426 1,111 934 776 629

6x $1,733 1,428 1,361 1,064 904 743 610

11x $1,627 1,326 1,262 995 834 709 545

Color Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page

1x $3,124 2,767 2,456 2,113 1,871 1,812

3x $3,023 2,668 2,382 2,030 1,811 1,741

6x $2,883 2,602 2,309 1,967 1,759 1,686

11x $2,735 2,463 2,186 1,862 1,680 1,612

Cover Inside Front Inside Back Outside Back

$3,545 3,247 3,861

DEADLINES Issue January February March April May June July

Insertion Order Due November 25, 2012 January 3, 2013 February 1, 2013 March 1, 2013 April 1, 2013 May 2, 2013 June 1, 2013

Special position ads, when available, 10% premium.

Spot color inside magazine, add $100 per color, limit two plus black.

Ad Materials Due December 1, 2012 January 10, 2013 February 10, 2013 March 10, 2013 April 11, 2013 May 10, 2013 June 10, 2013

Ad Size Full page Full pg. bleed Junior page 2/3 page 1/2 horizontal 1/2 vertical 1/3 page 1/4 square 1/4 vertical 1/8 vertical

Width x Height (inches) 9.25 x 12.25 10.75 x 13.75 6.875 x 10 9.25 x 7 9.25 x 6 4.5 x 12.25 5.75 x 6 4.5 x 6 2.125 x 12.25 2.125 x 6

Trim size: 10.25 x 13.25 1/4 inch bleed all four sides.

Keep all live matter .375” from trim edges.

E-mail materials to: anglerpages@fishska.com or request FTP information For more advertising material specifications go to: www.fishska.com/ angler_mag_specs/

Issue Insertion Order Due Ad Materials Due August July 1, 2013 July 11, 2013 September August 1, 2013 August 10, 2013 October September 1, 2013 September 12, 2013 November October 3, 2013 October 11, 2013 (No December Issue) January ’14 November 20, 2013 December 1, 2013 Fax insertion orders to: 904.819.0331 attn.: Deona

Target the Internet! www.FishSKA.com Premium Banner (rotating, above the header) . . . . . . . 750 x 100 pixels Non-Sponsor Rate: $2,000 per year or $1,100 for 6 months Sponsor Rate: $1,500 year or $800 for 6 Months Featured Medium Rectangle (rotating, below the header) . . . 320 x 200 Sponsor Rate: $150 per month (minimum 3 months)

Schedule Rectangle (premium placement by division) 250 x 150 pixels $200 per calendar year (Jan. 1 – Nov. 24) Web Ads must be submitted as: .png, .gif, .jpg or .swf Flash Ads (.swf ) may incur an additional set up charge.

Our web design center can create any kind of advertisement that you need at a very reasonable cost.

Inline Banner (rotating, mid page) 460 x 60 pixels $125 per month (minimum 3 months)

Classified Ads Page. . . . . . . .up to 300 pixels . . . . . . . . . . . . . .$75/mo

Footer Banner (rotating, below the site map) . . . . . . . . . . . 460 x 60 pixels $110 per month (minimum 3 months)

Advertising is also available during all SKA Live Webcasts. Call Bob Flocken for schedule and pricing.

In 1991 I founded the So uthern Kingfish Associatio n. Over the next decade I the behavioral habits of sal learned a lot about twater fishermen. First an d foremost, they are extreme companies that support th ly loyal to the eir passion and second, th ey’ll spend whatever is ne competitive edge over his ces sary to give them a or her fellow fishermen.

In 2004, a Marketing Direc tor from a major boat build er called to inform me that two new SKA boats ready they would have for market by winter. They ’re not the first to build “S is we’ve changed the face of KA Boats.” The fact saltwater fishing. And now manufacturers are still scr new products. Competitiv ambling to build e fishing is big business. Th e products our members us tremendous influence on e and buy have a other saltwater fishermen ’s buying habits.

More than 30,000 hard co re, influential, and affluent king mackerel fishermen fi last year. That’s a lot of bu shed our events ying power especially when you consider that they fish year. That’s over 20 weeken over 41 days a ds a year. We’ve profession alized them and even made from some of them. You kn great role models ow exactly what I’m referr ing to because you’ve seen manufacturers ads, toutin them in many g their product.

So what are you doing to reach our market? Conven tional fishing or boating ma amazed at how many of ou gazines? You’d be r members don’t subscribe . One fishing publication tri successes and fell flat on th ed to emulate our eir face. Our fishermen rea d Angler magazine each mo cover. Why? Because it’s ab nt h from cover to out them; real fishermen.

It’s chock full of tournamen to’ articles exposing the lat t coverage and ‘how est fishing techniques. Re member too, that fisherm motors, electronics, truck en ru n boats; they need s, petroleum products, an d boat accessories to make comfortable and profitable. their fishing more We are editorial experts in this field also.

Take it from one markete r to another, you need An gler magazine in your 2013 marketing, but it is one of budget. Yes it’s niche the most important niche s you will ever discover. Do for it, we can prove it virtu n’t take my word ally any weekend of the ye ar. Get out of your chair, loc and come see for yourself. k your office door, Our tournaments reflect th e fisherman’s passions and pursuit of his desire to ex what he spends in cel. No marketing studies, no trend reports, it’s all th you to see. ere on the docks for But I suspect you already know this. Our industry isn ’t really that big, people tal object of many a marketing k. We’ve been the meeting, maybe even one of yours. So here’s my deal. and call me. Let’s discuss yo Pick up the phone u’re marketing plans for th e coming season. I know I, competent marketing expe or one of our rts, can show you how An gler magazine will ring your reputation on it! registers. I’ll bet my

Jack Holmes Managing Partner, SKA

ation | June 2012 rn Kingfish Associ

Official Publication of the

Official Public

Official Publication of the Southern Kingfish Association | February 2012

ation of the

Southern Kingfi

sh Association

IFTY PO

2F

FIFTY POU 11 2011 SK A

N

ASSOCIATION SOUTHERN KINGFISH 15 GARNETT AVE ST AUGUSTINE FL 32084

PRESORTED STANDARD

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

Gear | CHIRP Makes a Splash

| Tease & Chu m News | Plan for National s Gear | Art & Science of Prop s

51.38

Get Layed

Bad Company

6/15/12

7/7/12

Jacksonville Saltwater Classic

16th Annual Classic Kajun Sportsman King

Fishing!

Technique | Take a Kid News | Make History— Fish the Nationals Gear | Ten Best Fishing

ED

News | Unsung Heroes

Technique

PRESORT

sh aden to Kingfi Technique | Menh nder News News | More Fishfi Life Support Gear | Live Bait

Guns

Weather & Tournamen SKA t Trails Heat Up!

6/15/12

Aids

SOUTHERN KINGFISH ASSOCIATION 15 GARNET T AVE ST AUGUST INE FL 32084

Technique | Land a Sponsor in 2012

PAID US POSTAGE TAMPA, FL 2397 PERMIT NO.

98.03 Aggregate

NO MERCY/ DEALER’S CHOICE

STANDARD

e n C l a ss

PRESORTED

Op

BLUCHIPS

ION

3

Place

e 88.87 Aggregat

GATOR’S!

Johnny B

16th Annual Classic Kajun Sportsman King

17th Annual Mer Pompano Bea cury/SeaVee ch Saltwater Slam

2397

US POSTAGE PAID TAMPA, FL

S

D CLUB UN

51.14

Team Young

KINGFISH ASSOCIAT SOUTHERN AVE 15 GARNETT E FL 32084 ST AUGUSTIN

nd

Place

A L L B OAT

rd

6/15/12

PERMIT NO .

20

2011 SKA

| 45.06

BOTH FISH CAUGHT AT

ional Cha at N

nship pio m

nal Cha io m at

ship on pi

News | Teamwork = Success ics Gear | New 2012 Electron

Penny-Less

SECONDS 2 SPARE

51.01

2

Backlash

16th Annual Classic Kajun Sportsman King

gford Mem orial Fishing Tou rnament

D C L UB

BIG BAD WOLF

SM

49.76

Frances Lan

STANDARD

FIFTY PO

201 UN

ANGLER OF THE YEAR

the Technique | Bait Rigging Stanman Way

Reef Thief |

51.80

Fishing Rod eo

2

East Coast Sports Won in Swansboro with a 54.00!

PIONS

SS CHAM

OIFC

GATE Jackson ville

CLUB ND

STRIKE TWO

SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084

US POSTAGE PAID TAMPA, FL 2397 PERMIT NO.

PRESORTED STANDARD

OPEN CLA

52.21

58.04

| August 2012

| July 2012

II WALLEYE SMALL BOAT CHAMPIONS

Southern Kingfish Association

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

tion of the Southe

PRESORTED STANDARD

Official Publica

ASSOCIATION SOUTHERN KINGFISH 15 GARNETT AVE ST AUGUSTINE FL 32084

2012 Kingfish Association | January

20 1

Southern Official Publication of the

Southern Kingfish Association, LLC 15 Garnett Ave St. Augustine, Florida 32084 904.819.0360 | fax: 904.819.0331 email: rkflocken@fishska.com Contact: Bob Flocken | Jack Holmes | Deona Holmes Production Manager: Christine Rodenbaugh

www.FishSKA.com PROFESSIONAL KINGFISH K H 20 TOUR 13 20

CHAMPIONSHIP S Biloxi, Mississippi

rev. 02/13