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ITT HUB 2021 – Providing a fresh start for the transport industry *Inaugural event held from 30th June to 1st July at Farnborough International Exhibition & Conference Centre
ITT Hub 2021, the Innovation & Technology in transport event showcasing the latest hardware and software technology, provided a new beginnings platform for the commercial vehicle industry. Located at the Farnborough International Exhibition Centre within the grounds of Farnborough International Airport, the inaugural exhibition, featuring indoor and outdoor exhibitions bringing the commercial vehicle world of trucks, buses, vans and trailers together, may have been years in the making, but was well worth the long wait. Organisers Binswood Media put in place a broad line-up of exhibitors and a series of topical seminar series. A very relieved and pleased Mark Griffin, CEO, Binswood Media Ltd., commented at the end of the two-day
event: “ITT Hub 2021 has closed its doors after a truly successful event. We hosted over 160 exhibitors across indoor and outdoor displays and welcomed commercial and passenger fleet operators, government agencies, and policy makers at the first opportunity for more than a year for the industry to convene face-to-face. Thank you to all those who attended this year’s event we hope you enjoyed it. ITT Hub is back from 11 - 12 May 2022, set your date saver now!” Among the numerous exhibits, demonstrations and displays were a number of show premieres. To add to the attraction, many of the commercial FLEETTRANSPORT | AUG 21
vehicle brands provided test drive opportunities of their latest models, some of which are just to market. The networking opportunities presented were much appreciated by the show visitors, as face-to-face meetings (although behind protective masks) cannot be matched by virtual meetings. DAF Trucks UK took centre stage with the first reveal of its range topping XG+ from the Dutch brand’s New Generation
parties. As Phil Moon, DAF Trucks’ Marketing Manager, suitably stated: “We were especially excited to be at ITT Hub…. It was a return to a proper bootson-the-ground exhibition and we had some amazing new products to present to operators for the first time.” Undoubtedly the star attraction for truck operators was the New Generation DAF XG+ 6x2 flagship tractor unit in ‘FTG’ axle configuration, with maximum rated 13-litre 530bhp engine and cavernous, ultra-high specification new cab – it’s available to order now. Production of the New Generation DAF will commence in October with right-hand-drive trucks for the UK & Irish markets being built at Leyland Trucks in Lancashire. From the also recently unveiled new Daily featuring IVECO Driver Pal connectivity, game-changing adaptive Air-Pro suspension and memory-foam seating, to the fresh-faced, more aerodynamic and fully connected IVECO WAY-range of heavy trucks, visitors were able to get up close and personal with IVECO’s
series, recently launched on-line. In addition, the zero-emission variants of the LF & CF series were also present, while the new CF 410 ‘tridem’ multi-axle rigid also caught the eyes of interested
latest range of technologically advanced commercial vehicles. The IVECO S-WAY, at the heavy end of the scale, has been enhanced further with the imminent arrival of the IVECO Driver Pal and diversified engine line-up. With as much as 12% lower drag coefficient compared to its predecessor, IVECO S-WAY is capable of an up to 4% improvement in fuel economy. Complementing the new IVECO WAY
