Prepared for Bob and Gwen
Prepared for Bob and Gwen
LAUNCH MARKETING SYSTEM
Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!
STAGE I: DEVELOPING THE UNIQUE STORY OF THE PROPERTY
Step 1: Working with the seller, we identify the most unique and interesting aspects of the property, community and lifestyle.
Step 2: We bring that story to life in photography, online marketing, social media marketing, print materials and showing experiences. Our beautiful printed and bound Home Books will impress Buyers and their loved ones!
STAGE II. BUILDING DEMAND BEFORE SHOWINGS
Step 3: We launch the listing as “Coming Soon” in FMLS, Georgia MLS and Compass.com to generate awareness to real estate agents with potential Buyers.
Step 4: Several days later, we convert the listing to Active which generates awareness to consumers on over 100,000 real estate websites. Showings are scheduled to start 2-4 days later. People want what they cannot have! This drives Buyers crazy and helps fuel a showing frenzy.
Who will be the winning bidder?
LAUNCH MARKETING SYSTEM
Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!
STAGE III: SHOWING EXPERIENCE/ POSITIONING VALUE
Step 5: We strategically plan the showing experience to highlight the most compelling attributes of the property. This includes route planning and careful attention to the senses of smell, touch, sound and sight. We make visitors wear shoe covers or take off their shoes to emphasize how the owner keeps the property clean. The goal is to create memorable experiences.
Step 6: We host showings in person to communicate the key values points and position for expected price and terms. We provide our exclusive “term sheets” for guidance to the Buyers and their agent.
STAGE IV: NEGOTIATING THE HIGHEST PRICE AND BEST TERMS
Stage 7: Once we receive offers, we set up a “highest and best” with final bidders. Again, we give guidance on making a winning offer. This escalates the price and more favorable terms. We also verify financing and proof of funds based on the offers.
Stage 8: Congratulations, you have a winning bidder! Now, we begin the “contract to close process” including inspections & repairs, appraisals, HOA letters and monitoring “clear to close” for financing. We personally drive the successful completions of these milestones and do not outsource to less skilled resources.
CASE STUDY #1 COMPASS CONCIERGE
Our clients bought their home for $710,000. The home had not been updated and improved since it was built in 2001. The sellers took advantage of our Compass Concierge program to fund improvements including an amazing kitchen renovation, new hardwood floors, upgraded bathrooms and more. The total costs of the improvements was approximately $90,000. The property went under contract the first day for $1,000,000 – which was higher than the list price! Without the improvements funded by Compass Concierge, this property would have sold for $725,000 at best.
Homes that are updated sell faster and for the highest prices. We also have the resources to make the process easy for sellers!
We provide the funding to get your home ready to sell for the highest value - with no interest or fees!Kitchen Countertops Owner’s Suite Bathroom
These are actual examples. Your results may be impacted by market conditions and other factors and cannot be guaranteed.
Hardwood Flooring Pantry with Antique Door
CASE STUDY #2 LAUNCH MARKETING
We met with our seller clients to strategize the best approach for preparing the home to sell. They implemented all our recommendations including de-cluttering, neutralization with fresh paint, pressure washing the front of the house and driveway plus several upgrades to flooring and bathrooms. We listed the property for $449,900 - slightly above the market price based on sold comps. Our Launch Marketing worked to perfection. We hosted over 100 showings in 2 days and secured 22 contract offers. There were 6 bidders over $500,000. We negotiated highest and best offers. The final bidders all agreed to waive their contingencies –no appraisal contingency, no financing contingency and no due diligence. We also negotiated increases in earnest money to show they were serious buyers. The final price was $531,000 - $81,000 above list price! This was a record for the local market. Their neighbor’s property two doors down was a very similar layout with slightly more square feet and closed for $441,000. That is a difference of $91,000!
Our exclusive Launch Marketing program is designed to sell your home for the highest market value!
Front View Backyard View Updated Hardwood Flooring Updated Owner’s Suite Bath These are actual examples. Your results may be impacted by market conditions and other factors and cannot be guaranteed.
CASE STUDY #3 CONCIERGE AND STAGING
Our clients were retiring to Lake Lanier and wanted to achieve the highest price to help fund their retirement. The challenge was the property was in bad shape. They did not have a lot of cash to invest in preparing the home so we took advantage of our Concierge program. We had the exterior pressure washed and painted. The hardwoods were stained and mismatched in color – so we had them all refinished. The backyard was mud so we brought in new sod. We painted the main and upstairs floors. The owners moved most of their furniture to the lake and we had the property staged. Their total Concierge funding was $18,000. We listed the property at $479,000. Our Launch Marketing attracted over 75 showings in 2 days and secured 25 contract offers. The final price was $588,888 - $110,000 above list price! This was a new record for the local market! Our seller clients were thrilled and are now happily enjoying retirement at Lake Lanier.
The combination of Concierge, Staging and our Launch Marketing achieved a new record price!
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After – Family Room Before – Family Room These are actual examples. Your results may be impacted by market conditions and other factors and cannot be guaranteed.
Before – Stained & Old Hardwoods After
Refinished Hardwoods
CASE STUDY #4 LAUNCH MARKETING
Our seller clients wanted to move to Chicago to be closer to family since they had a small child. To achieve this, they needed to sell their home for at least $520,000. A similar home on their street had just sold for $480,000 so they were not sure they could achieve the goal. We explained our approach and recommended the actions necessary to get the home ready. This included exterior pressure washing, interior and exterior painting and some staging. We listed the property for $489,900. Again, our Launch Marketing worked to perfection. We hosted over 100 showings in 2 days, secured 27 contract offers and the final price was $601,888 - $112,000 above list price! This was another new record for the local market. Our clients have moved to their hometown just outside Chicago and happily beginning the next chapter in their lives!
Our exclusive Launch Marketing program is designed to sell your home for the highest market value!Front View
Bedroom Sunroom These are actual examples. Your results may be impacted by market conditions and other factors and cannot be guaranteed.
Backyard Pool View
Staged Downstairs
Mary Floyd
404.312.3837
mary.floyd@compass.com
Tony Floyd
404.406.7819
tony.floyd@compass.com
Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate.Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.
Compass Atlanta –3107 Peachtree Road NE, Suite A-1 Atlanta, GA 30305 404.668.6621 compass.com