a i a i d d e e m t m t h h g i g l i t l o p
S
2014
Media Guide Spotlight Media is a publishing company out of Fargo, ND. We publish four magazines: Fargo Monthly, Stride, Bison Illustrated and Design and Living Magazine. Inside you can find all the ad related information for our great company.
Design & Living Bison Illustrated Fargo Monthly Stride
Reader Information Editorial Calendar Hot Spots Design Specs Ad Rates
SpotlightMediaFargo.com
READER
DESIGN&LIVING
Information
MAGAZINE
Design & Living readers are a highly sought after consumer. Usually established, affluent women, this magazine’s readers are known for reading it from front to cover.
Audience per month (based on print and digital)
2
2,300
97,000
MONTH
Subscribers
Readers
shelf life
(per copy)
Design and Living signed up over 400 Home and Garden Show guests for subscriptions and over 1,700 country club members and 1,500 affluent households receive an issue each run.
5
Educated
Design & Living readers rank in the top 10% most educated community members in the valley.
Male/Female 15
85
Female /25+
Most readers are older female, affluent homeowners.
Print Details 22,000/mo 8 issues/year
Oversized 10.5” x 12” magazine.
Affluent
With their added country club member distribution, the rate of affluent readers will increase each issue.
READER Information
Bison Readers are professionals, students, husbands, wives and overall fans. NDSU Bison Athletics is growing at an uncontrollable rate and Bison Illustrated is the official behind the scenes publication for the fans.
Audience per month (based on print and digital)
100,000
Readers (per copy)
subscribers
team makers
bison fans
3 students
15% 51% 13% 21%
Exposure
This year Bison Illustrated has extended by 70% in its reach throughout the state of North Dakota.
Large Disposable Income
Bison Illustrated is mailed to every Team Maker. This select group of Bison faithful average over $150,000 household income and tend to be the most affluent business owners throughout the state.
40,000/mo Print Details Traditional full size magazine. 10 issues/year
Statewide Distribution
70%
Male/Female 65
35
FARGO-MOORHEAD
H E A L T H
&
L I F E S T Y L E
M A G A Z I N E
READER Information
Stride Readers tend to be between the ages of 25-50 and traditionally female. Readers are very passionate and detail orientated. Spotlight Media calls them “Label Readers� because as health orientated people they tend to explore the full depth of everything.
Audience per month (based on print and digital)
70,000
Readers (per copy)
4
68%
68% of Stride Magazine readers are outgoing, active females. This demo often includes moms and top consumers in the area.
Active
Stride readers lead an active lifestyle, and place value in fitness, health, and community.
Male/Female 30
Percentage of time Stride readers spend at their home.
25%
Fresh Lifestyles
Stride is exclusively distributed at 17 Subway restaurants across the Fargo-Moorhead region.
70
Print Details 15,000/mo 12 issues/year
Traditional full size magazine.
READER
FARGO
Information
Monthly
Fargo Monthly readers are on the move. The people that rely on this city guide magazine are the people that are out and about in the community. They are the ones who are spending money and supporting local businesses.
Audience per month (based on print and digital)
Award Winning Content Fargo Monthly has won
5
92,000
Gold Addy Awards.
Readers (per copy)
2
Active Adults 21-45 Most readers are active community members and/or business owners.
Consumers
Fargo Monthly readers access the magazine when they are already out spending money.
Print Details 25,000/mo 12 issues/year
Traditional full size magazine.
Commuters
With the area’s best event calendar and music schedule, readers noted that they keep the magazine in their car for quick access to the guide.
Male/Female 50
50
6 | SPOTLIGHT MEDIA KIT
Editorial Calendar
(subject to change based on content availability and current events)
FARGO DESIGN&LIVING Monthly
JANUARY
A look Ahead at 2014
FEBRUARY
The Restaurant Issue
MARCH
Business issue
APRIL
FARGO-MOORHEAD
MAGAZINE
SEPTEMBER
Peoples Choice Designers and Decorators Issue
OCTOBER/NOVEMBER
Fall Design/ Bed and Bath Issue
DECEMBER
H E A L T H
AUGUST
Tradition Reborn
SEPTEMBER Reloaded
OCTOBER Fan Issue
The Women’s Issue
Special Holiday Shopping Guide
NOVEMBER
MAY
2015
DECEMBER
Family Issue
JUNE
JANUARY/FEBRUARY
New Homes, New Eras Strength of the Herd
Best Burger Issue
The Home issue (Special Home Show Distribution)
2015
JULY
MARCH/APRIL
Behind The Curtain
AUGUST
MAY
Wedding Issue People Issue
SEPTEMBER
Downtown Issue
OCTOBER
Food Issue
NOVEMBER
Shopping Issue
DECEMBER
Year In Review Issue
Historic Home Living Spring/Summer Shopping Issue
JUNE
Best of Industry Issue
JULY/AUGUST
Lake Living and Landscaping Issue
FEBRUARY
American Heart Month Issue
MARCH
Helping Hunger Issue
APRIL
Marathon Issue
MAY
Family Fitness Issue
FEBRUARY
JULY
Bison Confidential
APRIL
A Bison Thank You
MAY
Bison Illustrated for Kids
M A G A Z I N E
The New You in New Year Issue
JUNE
MARCH
L I F E S T Y L E
JANUARY
JANUARY
Bison Intern
&
Biggest Loser Issue 5 Influential Faces of Health
AUGUST
Service People Issue
SEPTEMBER
Doctors on the Spot Issue
OCTOBER
Breast Cancer Issue
NOVEMBER
Giving Thanks Issue
DECEMBER
Healthy Holiday Issue
SPOTLIGHT MEDIA KIT | 7
FARGO, ND
HOT
FREE Distribution
Distribution of FREE publications is one of the most challenging things to accomplish in our line of work. At Spotlight Media we use state-ofthe-art routing software that our distribution manager configures in order to lead our team of six delivery people. Each month our delivery team works with the locations to gather data to secure the best and most efficient ways to gain thorough readership. Most of the locations you see here we deliver to multiple times in a month.
SPOTS
Airports
Salons/Spas
Grocery Stores
Convenience/Liquor Stores
Fitness Centers
Hotels
Hospitals/Clinics
Events
Banks
Waiting Areas
Restaurants/Bars
Digital Distribution All magazines are available online, mobile and tablet devices.
Go to issuu.com/fmspotlight
Design Specs • High-resolution, press-ready .pdf files preferred. Files created in Photoshop, Illustrator and InDesign also accepted. • Document must be built to the correct size. • Color mode must be CMYK; no spot or Pantone colors. • All image files must have an effective resolution of 300 ppi. • Include your company name in the file name.
Sending insertion information
File Formatting: Extension:
Resolution:
.pdf .psd .ai .indd
300 ppi Color Mode: CMYK
Please include: • Name of the ad file being sent. • Contact information of the person responsible for the production of the ad.
C
Cyan
M
Magenta
Send Ad via spotlightmediafargo.com Go to www.spotlightmediafargo.com and click the menu item “file uploader” then follow instructions on that page.
Send Ad via e-mail
Y
Yellow
K
Black
Send collected, stuffed files by e-mail to:
info@spotlightmediafargo.com
Please note: •All type and logos should be within the safety area. •Make sure crop marks are offset by at least 1/8”.
Ad Formats Design & Living
Ad Formats Bison Illustrated Fargo Monthly Stride Magazine
Print Size: 21” x 12” Bleed (1/8”): 21.25” x 12.25”
Print Size:16.75” x 10.875” Bleed (1/8”): 17” x 11.125”
Print Size: 8.375” x 10.875” Bleed (1/8”): 8.625” x 11.125”
Full Page (No Bleed)
Print Size: 10.5” x 12” Bleed (1/8”): 10.75” x 12.25”
Print Size: 8” x 10.5”
1/2 Vertical
1/2 Vertical
Print Size: 3.75” x 10”
1/2 Horizontal
Print Size: 4.5” x 11”
1/4 Page
1/3 Vertical
1/2 Horizontal
Print Size: 9.5” x 5.25”
Print Size: 7.25” x 4.75”
Print Size: 4.5” x 5.25” Print Size: 2.75” x 10”
Full Page (No Bleed)
Print Size: 9.75” x 11.25”
1/8 Page
Print Size: 4.5” x 2.5”
1/3 Square
Print Size: 4.75” x 4.75”
*Ask about specialty advertising such as 2 page billboards, 2/3 page ads, tear-outs, inserts, posters, drawings and giveaways.
1/4 Page
Print Size: 3.5” x 4.75”
1/8 Page
Print Size: 3.5” x 2”
*Ask about specialty advertising such as 2 page billboards, 2/3 page ads, tear-outs, inserts, posters, drawings and giveaways.
Advertising Rates (per issue)
Rates/Issue
1-3x
4-6x
7-10x
1/8 Page
$605
$455
$340
1/4 Page
$715
$635
$570
1/2 Page
$1625
$1435
$1295
Full Page
$2340
$2130
$1865
Inside Cover
$2800
$2600
$2400
Back Cover
$3400
$3200
$2900
Spread
$3400
$3200
$2900
FARGO-MOORHEAD
H E A L T H
&
L I F E S T Y L E
M A G A Z I N E
Rates/Issue
1-3x
4-7x
8-12x
1/4 page
$495
$450
$395
1/2 page
$795
$695
$595
Full Page
$990
$950
$875
Inside Cover
$1290
$1250
$1225
Back Cover
$1965
$1925
$1900
Spread
$1700
$1600
$1500
Online Advertising:
Ask us about about online advertising at fargomonthly.com.
DESIGN&LIVING MAGAZINE
Rates/Issue
1-3x
4-6x
7-8x
1/8 page
$605
$455
$340
1/4 page
$695
$650
$595
1/2 page
$1190
$990
$895
Full Page
$1600
$1450
$1300
Inside Cover
$2000
$1850
$1750
Back Cover
$2500
$2250
$2000
Spread
$2705
$2475
$2235
FARGO Monthly
Rates/Issue
1-3x
4-7x
8-12x
1/8 Page
$595
$425
$325
1/4 Page
$695
$595
$495
1/2 Page
$940
$875
$750
Full Page
$1230
$1185
$995
Inside Cover
$1650
$1560
$1470
Back Cover
$2150
$2110
$1970
Spread
$2150
$2110
$1970
Agencies = Net Rates Net 10 days Invoices sent out on 1st of month.
We accept credit cards.
A MONTH AT
Spotlight Media 3,100
79,000
2,900 5,000
300
600,000 3,800 50 2,300 1,500 Spotlight Media Inc. 502 1st Ave N, Suite 100 Fargo, ND 58102
Locations delivered. Magazines printed. Bison Illustrated is delivered to college student mailboxes. Photos captured. Average number of suggestions from readers received at info@fmspotlight.com Number of online impressions the combined magazines see in a month. Number of magazines sent out in the mail. Average number of people interviewed each month. Number of hotel rooms with Spotlight Media magazines present. Average number of seats magazines are on during an event.
Phone: 701.478.7768 Email: info@spotlightmediafargo.com