Spotlight Media Kit 2014

a i a i d d e e m t m t h h g i g l i t l o p

S

2014

Media Guide Spotlight Media is a publishing company out of Fargo, ND. We publish four magazines: Fargo Monthly, Stride, Bison Illustrated and Design and Living Magazine. Inside you can find all the ad related information for our great company.

Design & Living Bison Illustrated Fargo Monthly Stride

Reader Information Editorial Calendar Hot Spots Design Specs Ad Rates

SpotlightMediaFargo.com

READER

DESIGN&LIVING

Information

MAGAZINE

Design & Living readers are a highly sought after consumer. Usually established, affluent women, this magazine’s readers are known for reading it from front to cover.

Audience per month (based on print and digital)

2

2,300

97,000

MONTH

Subscribers

Readers

shelf life

(per copy)

Design and Living signed up over 400 Home and Garden Show guests for subscriptions and over 1,700 country club members and 1,500 affluent households receive an issue each run.

5

Educated

Design & Living readers rank in the top 10% most educated community members in the valley.

Male/Female 15

85

Female /25+

Most readers are older female, affluent homeowners.

Print Details 22,000/mo 8 issues/year

Oversized 10.5” x 12” magazine.

Affluent

With their added country club member distribution, the rate of affluent readers will increase each issue.

READER Information

Bison Readers are professionals, students, husbands, wives and overall fans. NDSU Bison Athletics is growing at an uncontrollable rate and Bison Illustrated is the official behind the scenes publication for the fans.

Audience per month (based on print and digital)

100,000

Readers (per copy)

subscribers

team makers

bison fans

3 students

15% 51% 13% 21%

Exposure

This year Bison Illustrated has extended by 70% in its reach throughout the state of North Dakota.

Large Disposable Income

Bison Illustrated is mailed to every Team Maker. This select group of Bison faithful average over $150,000 household income and tend to be the most affluent business owners throughout the state.

40,000/mo Print Details Traditional full size magazine. 10 issues/year

Statewide Distribution

70%

Male/Female 65

35

FARGO-MOORHEAD

H E A L T H

&

L I F E S T Y L E

M A G A Z I N E

READER Information

Stride Readers tend to be between the ages of 25-50 and traditionally female.

Readers are very passionate and detail orientated. Spotlight Media calls them “Label Readers� because as health orientated people they tend to explore the full depth of everything.

Audience per month (based on print and digital)

70,000

Readers (per copy)

4

68%

68% of Stride Magazine readers are outgoing, active females. This demo often includes moms and top consumers in the area.

Active

Stride readers lead an active lifestyle, and place value in fitness, health, and community.

Male/Female 30

Percentage of time Stride readers spend at their home.

25%

Fresh Lifestyles

Stride is exclusively distributed at 17 Subway restaurants across the Fargo-Moorhead region.

70

Print Details 15,000/mo 12 issues/year

Traditional full size magazine.

READER

FARGO

Information

Monthly

Fargo Monthly readers are on the move. The people that rely on this city guide magazine are the people that are out and about in the community. They are the ones who are spending money and supporting local businesses.

Audience per month (based on print and digital)

Award Winning Content Fargo Monthly has won

5

92,000

Gold Addy Awards.

Readers (per copy)

2

Active Adults 21-45 Most readers are active community members and/or business owners.

Consumers

Fargo Monthly readers access the magazine when they are already out spending money.

Print Details 25,000/mo 12 issues/year

Traditional full size magazine.

Commuters

With the area’s best event calendar and music schedule, readers noted that they keep the magazine in their car for quick access to the guide.

Male/Female 50

50

6 | SPOTLIGHT MEDIA KIT

Editorial Calendar

(subject to change based on content availability and current events)

FARGO DESIGN&LIVING Monthly

JANUARY

A look Ahead at 2014

FEBRUARY

The Restaurant Issue

MARCH

Business issue

APRIL

FARGO-MOORHEAD

MAGAZINE

SEPTEMBER

Peoples Choice Designers and Decorators Issue

OCTOBER/NOVEMBER

Fall Design/ Bed and Bath Issue

DECEMBER

H E A L T H

AUGUST

Tradition Reborn

SEPTEMBER Reloaded

OCTOBER Fan Issue

The Women’s Issue

Special Holiday Shopping Guide

NOVEMBER

MAY

2015

DECEMBER

Family Issue

JUNE

JANUARY/FEBRUARY

New Homes, New Eras Strength of the Herd

Best Burger Issue

The Home issue (Special Home Show Distribution)

2015

JULY

MARCH/APRIL

Behind The Curtain

AUGUST

MAY

Wedding Issue People Issue

SEPTEMBER

Downtown Issue

OCTOBER

Food Issue

NOVEMBER

Shopping Issue

DECEMBER

Year In Review Issue

Historic Home Living Spring/Summer Shopping Issue

JUNE

Best of Industry Issue

JULY/AUGUST

Lake Living and Landscaping Issue

FEBRUARY

American Heart Month Issue

MARCH

Helping Hunger Issue

APRIL

Marathon Issue

MAY

Family Fitness Issue

FEBRUARY

JULY

Bison Confidential

APRIL

A Bison Thank You

MAY

Bison Illustrated for Kids

M A G A Z I N E

The New You in New Year Issue

JUNE

MARCH

L I F E S T Y L E

JANUARY

JANUARY

Bison Intern

&

Biggest Loser Issue 5 Influential Faces of Health

AUGUST

Service People Issue

SEPTEMBER

Doctors on the Spot Issue

OCTOBER

Breast Cancer Issue

NOVEMBER

Giving Thanks Issue

DECEMBER

Healthy Holiday Issue

SPOTLIGHT MEDIA KIT | 7

FARGO, ND

HOT

FREE Distribution

Distribution of FREE publications is one of the most challenging things to accomplish in our line of work. At Spotlight Media we use state-ofthe-art routing software that our distribution manager configures in order to lead our team of six delivery people. Each month our delivery team works with the locations to gather data to secure the best and most efficient ways to gain thorough readership. Most of the locations you see here we deliver to multiple times in a month.

SPOTS

Airports

Salons/Spas

Grocery Stores

Convenience/Liquor Stores

Fitness Centers

Hotels

Hospitals/Clinics

Events

Banks

Waiting Areas

Restaurants/Bars

Digital Distribution All magazines are available online, mobile and tablet devices.

Go to issuu.com/fmspotlight

Design Specs • High-resolution, press-ready .pdf files preferred. Files created in Photoshop, Illustrator and InDesign also accepted.

• Document must be built to the correct size.

• Color mode must be CMYK; no spot or Pantone colors.

• All image files must have an effective resolution of 300 ppi.

• Include your company name in the file name.

Sending insertion information

File Formatting: Extension:

Resolution:

.pdf .psd .ai .indd

300 ppi Color Mode: CMYK

Please include: • Name of the ad file being sent.

• Contact information of the person responsible for the production of the ad.

C

Cyan

M

Magenta

Send Ad via spotlightmediafargo.com Go to www.spotlightmediafargo.com and click the menu item “file uploader” then follow instructions on that page.

Send Ad via e-mail

Y

Yellow

K

Black

Send collected, stuffed files by e-mail to:

info@spotlightmediafargo.com

Please note: •All type and logos should be within the safety area.

•Make sure crop marks are offset by at least 1/8”.

Ad Formats Design & Living

Ad Formats Bison Illustrated Fargo Monthly Stride Magazine

Print Size: 21” x 12” Bleed (1/8”): 21.25” x 12.25”

Print Size:16.75” x 10.875” Bleed (1/8”): 17” x 11.125”

Print Size: 8.375” x 10.875” Bleed (1/8”): 8.625” x 11.125”

Full Page (No Bleed)

Print Size: 10.5” x 12” Bleed (1/8”): 10.75” x 12.25”

Print Size: 8” x 10.5”

1/2 Vertical

1/2 Vertical

Print Size: 3.75” x 10”

1/2 Horizontal

Print Size: 4.5” x 11”

1/4 Page

1/3 Vertical

1/2 Horizontal

Print Size: 9.5” x 5.25”

Print Size: 7.25” x 4.75”

Print Size: 4.5” x 5.25” Print Size: 2.75” x 10”

Full Page (No Bleed)

Print Size: 9.75” x 11.25”

1/8 Page

Print Size: 4.5” x 2.5”

1/3 Square

Print Size: 4.75” x 4.75”

*Ask about specialty advertising such as 2 page billboards, 2/3 page ads, tear-outs, inserts, posters, drawings and giveaways.

1/4 Page

Print Size: 3.5” x 4.75”

1/8 Page

Print Size: 3.5” x 2”

*Ask about specialty advertising such as 2 page billboards, 2/3 page ads, tear-outs, inserts, posters, drawings and giveaways.

Advertising Rates (per issue)

Rates/Issue

1-3x

4-6x

7-10x

1/8 Page

$605

$455

$340

1/4 Page

$715

$635

$570

1/2 Page

$1625

$1435

$1295

Full Page

$2340

$2130

$1865

Inside Cover

$2800

$2600

$2400

Back Cover

$3400

$3200

$2900

Spread

$3400

$3200

$2900

FARGO-MOORHEAD

H E A L T H

&

L I F E S T Y L E

M A G A Z I N E

Rates/Issue

1-3x

4-7x

8-12x

1/4 page

$495

$450

$395

1/2 page

$795

$695

$595

Full Page

$990

$950

$875

Inside Cover

$1290

$1250

$1225

Back Cover

$1965

$1925

$1900

Spread

$1700

$1600

$1500

Online Advertising:

Ask us about about online advertising at fargomonthly.com.

DESIGN&LIVING MAGAZINE

Rates/Issue

1-3x

4-6x

7-8x

1/8 page

$605

$455

$340

1/4 page

$695

$650

$595

1/2 page

$1190

$990

$895

Full Page

$1600

$1450

$1300

Inside Cover

$2000

$1850

$1750

Back Cover

$2500

$2250

$2000

Spread

$2705

$2475

$2235

FARGO Monthly

Rates/Issue

1-3x

4-7x

8-12x

1/8 Page

$595

$425

$325

1/4 Page

$695

$595

$495

1/2 Page

$940

$875

$750

Full Page

$1230

$1185

$995

Inside Cover

$1650

$1560

$1470

Back Cover

$2150

$2110

$1970

Spread

$2150

$2110

$1970

Agencies = Net Rates Net 10 days Invoices sent out on 1st of month.

We accept credit cards.

A MONTH AT

Spotlight Media 3,100

79,000

2,900 5,000

300

600,000 3,800 50 2,300 1,500 Spotlight Media Inc. 502 1st Ave N, Suite 100 Fargo, ND 58102

Locations delivered.

Magazines printed.

Bison Illustrated is delivered to college student mailboxes.

Photos captured.

Average number of suggestions from readers received at info@fmspotlight.com Number of online impressions the combined magazines see in a month.

Number of magazines sent out in the mail.

Average number of people interviewed each month.

Number of hotel rooms with Spotlight Media magazines present.

Average number of seats magazines are on during an event.

Phone: 701.478.7768 Email: info@spotlightmediafargo.com