Bis-Man INC! December 2023

Prep-AIR for Success P.40

December 2023 // Bismaninc.com

Nonprofit of the Month: BismarckMandan Symphony Orchestra P.52

Thrive in E-Commerce P.58

A Bismarck-Mandan Business Magazine

A word from Mayor Mike Schmitz

John Bollinger

Mentor Dick Radatz Jr.

Mentor an experienced and trusted adviser.

CONTENT

// DECEMBER 2023

18

34

62

52

18

How One Mentor Can Change Your Life and Your Business

34

An Update from Pavewise

40

Prep-AIR for Success

52

Nonprofit Of The Month: Bismarck-Mandan Symphony Orchestra

58

Thrive in E-Commerce

62

Women You Should Know: Emily Klym

LIKE OUR CONTENT? Check out our website at BisManINC.com BISMANINC.COM

5

DECEMBER 2023 Volume 2 Issue 12

Bis-Man INC! is published monthly and is available at area businesses and online at Bismaninc.com.

Publisher Mike Dragosavich EDITORIAL Editorial Team Lead Brady Drake Brady@SpotlightMediaFargo.com Editors Geneva Nodland, Grant Ayers Art Director Kim Cowles Editorial Graphic Designer Ty Betts Creative Strategist Josiah Kopp Contributors Ladyboss Lifestyle, Mike Schmitz (City of Bismarck), Pavewise, VBOC of the Dakotas INTERACTIVE Business Development Manager Business Development Associate Videographer Director of Creative Strategies Graphic Designer Web Developer

Nick Schommer Kellen Feeney Tommy Uhlir Megan Suedbeck Ben Buchanan Austin Smith

ADVERTISING VP of Business Development Paul Hoefer Paul@SpotlightMediaFargo.com Sales Representative Al Anderson Al@SpotlightMediaFargo.com Sales & Marketing Advisor Tori Helland Tori@SpotlightMediaFargo.com Business Development Representative Austin Cuka AustinCuka@SpotlightMediaFargo.com Client Relations ClientRelations@SpotlightMediaFargo.com Client Relations Manager Jenny Johnson Marketing Coordinator Jessica Mullen Operations Assistant Miranda Knudson DISTRIBUTION Delivery John Stuber

Bis-Man INC! is published by Spotlight LLC, Copyright 2023 Bis-Man INC! & BismanInc.com.

All rights reserved. No parts of this magazine may be reproduced or distributed without written permission of Bis-Man INC!, and Spotlight LLC, is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on such information.

Spotlight LLC, accepts no liability for the accuracy of statements made by the advertisers.

Spotlight, LLC 4609 33rd Ave S Suite #304 Fargo, ND 58104 or info@spotlightmediafargo.com ADVERTISING: 701-478-SPOT (7768)

Editor's Note:

THE POWER OF MENTORSHIP IN BISMARCK-MANDAN

The synergy between Bollinger and Radatz is a testament to the power of mentorship. It's about passing the torch of experience and knowledge, while also learning and evolving together. Their journey is an inspiring example for entrepreneur hopefuls and seasoned professionals alike, demonstrating that success is often a collaborative effort.

Beyond our cover story, this issue brings a variety of local features. We have an insightful update from Bismarck Mayor Mike Schmitz, offering a glimpse into the city's latest updates. In the realm of innovation, we spotlight Pavewise, a rising asphalt startup paving the way for a more sustainable urban landscape.

Additionally, we are proud to showcase the BismarckMandan Symphony Orchestra (BMSO) as our Nonprofit of the Month. The BMSO's dedication to enriching our community through music echoes our magazine's commitment to celebrating local initiatives that make a difference.

n this edition of Bis-Man INC!, I had the honor of highlighting an inspiring mentor-mentee duo, John Bollinger and Dick Radatz, Jr., whose journey showcases the path of entrepreneurial growth, community engagement, and a positive outlook on the days ahead of us.

John Bollinger, owner and CEO of the Northwoods League baseball team Bismarck Larks and Funatix Events, pairs his innovative vision for hyperlocal community-building with the seasoned insights of Dick Radatz, Jr. Together, their relationship, both personal and professional, offers inspiration, not just in the world of sports and entertainment, but in the broader business landscape of our community and leadership skill-building.

As we delve into these stories, let us remember the underlying theme of this edition: the value of mentorship and the impact of inspiring others. Whether you're a budding entrepreneur or an established business leader, the insights shared in these pages are sure to spark your imagination and drive. Together, let's continue to nurture success and build a thriving business ecosystem.

Remember, many great career paths begin with a single step, guided by those who have walked the path before us.

Sincerely,

Bis-Man INC! Editor

BISMANINC.COM

11

MEET THE TEAM.

LEARN MORE ABOUT US AT SPOTLIGHTMEDIAFARGO.COM 12

DECEMBER 2023

MENTOR HOW ONE MENTOR CAN CHANGE YOUR LIFE AND YOUR BUSINESS

By Grant Ayers |

Supplied by Bismarck Larks and Funatix Events

the world of sports management, mentorship can oftentimes be the hidden force behind triumphant careers. This rings especially true in the journey of John Bollinger, the founder of Bismarck Larks and Funatix Events, under the guidance of his mentor, Dick Radatz, Jr. Their story, filled with ambition, perseverance, and invaluable life lessons, is a testament to the impact that a mentormentee relationship in North Dakota can have on both personal and professional growth in an entrepreneur's journey.

18

DECEMBER 2023

John Bollinger Owner and CEO of the Bismarck Larks & Funatix Events

Dick Radatz Jr. Mentor

BISMANINC.COM

19

Funtatix Event: The 2023 Mandan Rodeo Days was a fun time for all!

Courtesy of Joe Zollo, Funatix Events

At Funatix Events, we’ll plan your 100-person family reunion at a local picnic shelter, and we’ll also plan your major company’s 40th-anniversary party. We’ll work with you on your 100-person boutique, conference, or nonprofit event; it's just a matter of calling us to talk about your ideas and letting us help you make them work.”

- John Bollinger, Owner and CEO of Funatix Events

him to pursue Ohio University’s master's program in sports administration.

Bollinger's mission to make his mark in the sports management industry began at Missouri State University, where a simple yet potent realization struck him—if he didn't play sports professionally, he could work in them.

His first step into the field, a sales internship with the Springfield Cardinals, offered him a look into the reality of the industry—high demands with modest financial rewards. This experience, coupled with advice from a former professor, led

20

DECEMBER 2023

At Ohio University, Bollinger's path crossed with Radatz, an established figure in sports management with an idea that would later become the Northwoods League. Radatz’s own journey, marked by a transition from a promising baseball career cut short by injury to a significant role in sports management, set a precedent for the resilience and adaptability that he would later aim to, and successfully, instill in Bollinger.

"All of the people over [at Funatix Events and the Bismarck Larks] are so inspiring to me. When I see the ambition, drive, ideas, and creativity that they have for what's next, I'm excited when we get off the phone. That's what adds to my life and it's great to see the things coming next and plans they have in action," Radatz said.

Funatix Event: The 2023 Sanford Family Summer Celebration

Courtesy of Joe Zollo, Funatix Events What began as a formal mentorship evolved into something deeper.

According to Bollinger, Radatz didn't just offer advice; he opened doors to real-world experiences. "When I first got into contact with [Dick], he said that we were going to do this right. We wouldn't be as productive on a 10-15 minute phone call once a month with each other, so he offered to fly me out to Florida, where he's at, to meet him. That made it that much more real to me."

He encouraged Bollinger to take risks, make decisions, and learn from failures—a hands-off approach that empowered Bollinger to develop his own leadership style. This guidance was crucial during the unprecedented challenges posed by the COVID-19 pandemic, where Bollinger's decisive actions kept the Larks afloat and thriving against all odds.

"I know that everybody wants to put COVID-19 in the rearview mirror, and I think we oftentimes forget that time and the great leaps that we had to take to survive in this industry. What John did, and what we collectively did as a league, seemed almost impossible. Not only did they make it through the pandemic safely, but they were also one of the first teams back in action. It's impressive that a situation of that degree was handled so impressively," Radatz said.

Did You Know?

Funatix Events also serves the Bismarck Larks’ unique, allinclusive packages that are family-friendly. Learn more at northwoodsleague.com/funatix-events.

CONTINUED

Funatix Events offers plenty of fun opportunities for your event, including live music, games, and more!

Courtesy of Layn Mudder, LPT Images

LIFE LESSONS AND LASTING IMPACT

Where did the name “Funatix” come from?

Beyond the realm of business, Radatz imparted wisdom that transcended professional boundaries. He stressed the importance of passion and personal happiness over financial gains, emphasizing the significance of loving one’s work and choosing the right life partner. Bollinger credits these lessons as foundational to his approach to life and business.

“Funatix Events came about when joking in our office that people in sports get to call their customers “fans” because they’re literally fanatical about a brand. I think that sports teams take that for granted.

You have to earn someone truly being a fan of your business, which we remind ourselves all the time. We ask ourselves how we can get people fanatical since we’re about fun, allinclusive experiences. That's how we brought Funatix Events to life.”

"What I've learned the most and have been able to take away from [my relationship with Dick] is the life lesson that we really only get one shot at this life. We live once, so we better live it to the fullest with intention. A lot of people get caught up in this rat race of money and career success, but I never really saw someone living their life until I met Dick. He's making these crazy memories and telling me crazy stories that are just a normal day for him, and it's inspired me and opened my eyes to how to live a great life," Bollinger said.

Today, Bollinger, the Bismarck Larks, and the community events brought to life by Funatix Events all stand as positive outcomes to Radatz's mentorship—a dynamic leader who has not only grown the Larks and Funatix Events but "has also embraced the lifestyle of living life to its fullest," a philosophy deeply

- John Bollinger, Owner and CEO of Funatix Events CONTINUED

22

DECEMBER 2023

ingrained in him by Radatz, according to Bollinger.

Their relationship, enriched by mutual respect for one another and genuine friendship, continues to evolve, underscoring the lasting positive impact and ripple effect that a mentor can have on one individual's life and career.

"It's a real trusting friendship, and we're still a business at the end of the day. We have this work and we have to talk business, but this relationship has been so rewarding for our adventures here that it's bigger than a simple work-based mentor thing.

It's a friendship that I'm able to have outside of my parents and my beautiful wife who has been one of the most influential people in my life to date. You can't get that in a lot of places from many people," Bollinger said.

The story of John Bollinger and Dick Radatz, Jr. is more than just a narrative of professional growth; it’s a vivid illustration of how mentorship can shape one's character, decision-making, and approach to life’s challenges. It serves as an inspiration for aspiring professionals everywhere, reminding them that behind every successful person, there is often a mentor who has helped pave the way.

FUNATIX EVENTS Funatix Events was created to bring a new level of event experience to the Bismarck-Mandan area.

While many recognize Funatix Events from their work alongside the Bismarck Larks, Funatix also specializes in bringing events for others to life as well, as a third-party event company. I sat down with John Bollinger, owner and CEO, and Jordan Black, general manager of Funatix Events, where we discussed the intended mission behind Funatix Events, the level of personalization they’ll go to, what’s next for the event company, and much more.

Courtesy of Layn Mudder, LPT Images

The Mandan Rodeo Days have always been successful, but they didn’t have an online ticket sales system before working with us. When we got involved, we built out their website and ticketing system, marketing, sponsorship sales, event planning logistics, and food and beverage management.”

- John Bollinger, Owner and CEO of Funatix Events CONTINUED 24

DECEMBER 2023

Funatix Events works to bring events of all sizes to life, no matter how crazy

Courtesy of Joe Zollo, Funatix Events “When I moved to Bismarck three years ago, I always heard community members say that unless you have a boat or way on the river, there’s nothing to do for events around town. We're developing a business that helps families have fun community events throughout the entire year, including the winter. That truly is our goal and passion as we continue to add new events that empower people to get out, do something different, and bring the community together,” Black said.

The team behind Funatix Events was determined to build an all-inclusive family entertainment brand where people and families can enjoy unique, out-of-the-box experiences.

Funatix Events’ name grew to prominence through hosting some of the most memorable events in the Larks’ history.

They didn’t consider pursuing work on events for other companies until they were approached by the Bismarck Marathon, who asked them if they would help with the marathon’s marketing and sponsorship efforts.

“We did step out of our comfort zone and help them, even if we didn’t know what we were doing every step of the way, and it went awesome. Registrations skyrocketed and we ended up raising so much money for charity, which is

26

DECEMBER 2023

amazing. I realized that what we do for baseball can make other community events better and richer, and connect more families in the community,” Bollinger said.

“We're not Livewire, who is fantastic at coming in with lighting, staging, and other production. Some people see us and assume that we’re similar, but we specialize in ticket sales and marketing. We just care deeply about this community and want to see it shine. Whatever people want help with, we can help with that. Our mission is to use fun to make a difference in people's lives.”

When it took off in 2022, their team decided to create a separate brand that’s a recognizable one-stop shop for events, leading to the formal launch of Funatix Events. Since their recent launch, the crew has been off to the races with their work on events outside of the ballpark.

“While Funatix Events has been around for technically a year and a half, this is our third or fourth year working with some clients, such as the Bismarck Marathon. On the flip side, this is our first time working with Mandan Rodeo Days, we saw a tremendous 20% growth in ticket sales and we’re looking to grow that further. It truly is a one-stop shop for event planning,” Black said.

There are few places outside of the Mac & Cheese Festival or a Bismarck Larks game where you can drink a beer outside and bring your 7-year-old kid and 97-yearold grandma. A Bismarck Larks game is an amazing 1,900-person event with your neighbors like nothing else. These events are all about that. In the past, companies have reached out about holding a simple 100-person customer service event at their place with a tent, tables, and chairs. No matter the size, Funatix Events can put a quote together and begin putting in the work. Once we gave them their quote, we just wanted them to enjoy their event. We’ll do the work so that you can enjoy the event."

- John Bollinger, Owner and CEO of Funatix Events

“Mandan Rodeo Days have been a very successful event for plenty of years. They reached out looking to stay current and relevant on things such as social media, but are also simply looking to delegate to someone they trust, which can be hard to find.

There’s a need out there for that. We’re doing a conference coming up, which I never thought we’d be planning. Someone reached out needing help, so we got to budgeting and putting a proposal together for them.”

CONTINUED

Funtatix Event: Dacotah Speedway in Mandan, ND

Courtesy of Layn Mudder, LPT Images They also work with organizations and events such as the Dacotah Speedway, Designer Genes’ Walk for Down Syndrome, Sanford Health’s annual company picnic, other company outings and picnics, and much more. While they’ve demonstrated their expertise in handling events for other companies, Funatix Events is looking to expand into hosting some of their own events across the Bismarck-Mandan community. Recently, they held the Mac & Cheese Festival in Bismarck on May 13 with roughly 1,000 tickets sold.

While they have certainly worked with prominent and notable events and organizations within the community, they will work with events of varying sizes. The team behind Funatix Events proudly provides high levels of customization and personalization throughout the entire event planning process and preparation.

“Mandan Rodeo Days was a client who came to us and asked for help with every asset, from start to finish. We do everything off the dirt, including marketing, ticket sales and operations, concession stands, staffing, sponsorships, and making sure everyone’s satisfied. We encourage people to approach us and we’ll come up with a win-win-win idea for them, ourselves, and the community,” Black said.

“It starts with us asking the right questions, seeing what the people need help with, and what we can help grow because then we can make a win-win-win situation. We're really open to doing whatever anyone needs, whether it's grilling hotdogs for a small 100-person event or it's planning an event similar in size to the Mandan Rodeo Days. It's about having those conversations, identifying what's needed, and helping grow classic events into something brand new.”

28

DECEMBER 2023

“We want to be a true partner and come in, listen to what a company is trying to do, make a plan for what’s next based on their capacities, and find a win-win solution. We took the Bismarck Marathon very seriously when working with them, as we knew they were under a nonprofit. We knew that every dollar at the end would be another dollar to charity,” Bollinger said.

“Bismarck is a small enough town but has a large enough business community that if you mess up, people find out quickly. Our job is to think about everything with a long-term vision and do a great job, or else we're not going to be in business very long. We're really proud of the unique level of customization and personalization with each client.”

“We don't just have a sheet of paper that says what we’ll do for you. We're a small local business, which allows us to be way more flexible if a business needs help in some areas that may be unable to provide more money upfront. It truly is based on the client's needs and what's going to make them successful. There aren’t many event companies in the Bis-Man area, or North Dakota in general, that are doing what we're doing,” Black said.

The Funatix Events team crafted a unique business model when working with other businesses or companies. While they have the standard management fee of what they value their time and services at for the project, they also want to be incentivized for certain events pertaining to growth.

The Bismarck Marathon and Mandan Rodeo Days showed tremendous growth from the prior year for each respective event.

Funtatix Event: The Bismarck Marathon is North Dakota's longest-running marathon and offers plenty of fun for all ages!

Courtesy of Lyle Ripplinger, Photo Phun By Rip This tremendous growth stems from going above and beyond for their clients and doing things slightly differently to stand out from any competition. Funatix Events takes a unique approach to sponsorships with all-inclusive tickets at many of their events. Bollinger credits part of its success and unique qualities to taking a different approach to ticket sales and marketing.

“We have an excellent reputation among our clients, and they trust us to do things the right way when representing the brand on their behalf. We credit a lot of the businesses and talent that we’ve worked with in the past to allow us to change the strategy and scope of their sponsorships and break new ground,” Bollinger said.

“When clients see that they’re actually receiving value out of their sponsorship and that it was indeed worth it for their business, it makes it hard for them to go anywhere else to get the job done. We're hands-on and not afraid to get in the weeds and make sure that everything goes well. In college sports, people hire companies like IMG or LEARFIELD. I feel like we're a combination of IMG and LEARFIELD in the world of event planning.”

It depends on what clients are looking for, but we help with marketing, ticket sales, sponsorships, and more. Everything has some form of marketing, registration or ticket sales, or vendor or sponsor component that ties into it.”

- Jordan Black, General Manager of Funatix Events CONTINUED

WHY PEOPLE CHOOSE

FUNATIX EVENTS 1. Marketing “The biggest thing is simply projecting that voice into the community through marketing. People always are coming to us for social media management and database marketing for website stuff.”

- Jordan Black, General Manager of Funatix Events

2. Food and Beverages “We do our own food and beverages with a custom five-flattop grill trailer that can be taken anywhere to grill hotdogs, burgers, and other foods for people.

Furthermore, we have a two-door trailer smoker.

Those are the two big pieces of equipment we have to take the party to you. We love local restaurants and there are a lot of great caterers, but we're not necessarily trying to cater a 30-person lunch at the office. When it needs to be outside or for a larger amount of people, there aren’t a lot of people interested in that, especially at a price point that makes sense for the company. There aren’t a lot of event companies that also make their own food, as they may have to contract out the work. We can smoke meat, or make some simple hot dogs, which makes us super affordable. People enjoy it when there isn’t a minimum number of people required since we can get down to a really low cost per person.”

- Jordan Black, General Manager of Funatix Events

3. Customized Sponsorships “Everybody asked if we offered customized sponsorships. They know that with Funatix Events, we’re going to be in communication with them, their items will get approved ahead of time, and they can trust that it’s getting done. That's the key difference with Funatix Events sponsorships that leaves them coming back year after year.”

- John Bollinger, Owner and CEO of Funatix Events

Looking ahead, the team behind Funatix Events is leaping at the opportunity to expand and increase its scale. While they currently have a small handful of people who help them out, they’re also looking at bringing more employees on board to increase their positive impact on the community.

“The ultimate vision is to become the go-to event company in the Bismarck-Mandan community. For anyone with a bright idea for their business or employees, we’d love to work with you and bring that idea to life. If there's a gap missing, we’d like to create a new event that bridges that gap,” Bollinger said.

“We’re all about spending quality time with those you love, which can be done through community events. If we can provide a lot of community events, especially in the fall, winter, and spring, that will keep people from jam-packing their events in the summer. That's our next frontier. We’ve discussed a 2030 vision, as we have all these specific, dialed-in ideas that we want to see come to life.”

According to Black and Bollinger, there are very few limitations in what they can and can’t do. With Designer Genes’ Walk for Down Syndrome, they simply managed the event’s marketing content and website on a budget that allowed for what they needed, along with plenty of room for profit. No matter the size or purpose of your event, the team behind Funatix Events is ready to help breathe new life, and some fun, into Bismarck-Mandan’s event landscape.

“For me, it's like running two fun business ventures, as the Bismarck Larks and Funatix Events are both entrepreneurial.

We know our roles, but every day is still new and exciting, like a startup. We’re all helping with current events and planning big picnics, outings, and conferences, while still doing our own things. We're a young company that’s trying to grow, scale, and learn,” Bollinger said.

“There are people out there that have needs for our services and don't want to do it themselves. For anyone who’s had an idea for an event, but has never thought about how to bring it to life; let's sit down and have a conversation. At the end of the day, we're in this business to make a difference through fun. We want this as our extension to do that in other avenues and outlets year-round.”

4. Getting The Job Done “With Sanford in July of 2022, we held a 4,000-person picnic with food, beverages, and fireworks, which was amazing. As everyone was going home, we were just beginning to tear down the stage at 12:30 in the morning. People always want to be part of the event but not everyone wants to get down there at 5 a.m. and build a stage. We're going to do everything in our ability to get it done the right way.”

- John Bollinger, Owner and CEO of Funatix Events

30

DECEMBER 2023

CONTACT FUNATIX EVENTS 701-877-4386 northwoodsleague.com/funatix-events info@funatixevents.com /FunatixEvents /company/funatix-events

A N U P D AT E F R O M PAV E W I S E Brittany Wuori COO/co-founder

Step into the fascinating world of Pavewise, an upand-coming asphalt software startup that's on the path to success! In this monthly feature, we'll be right there alongside Pavewise, cheering them on as they grow and face various challenges. From their victories to the obstacles they encounter, we'll witness it all. Get ready to be inspired by their journey as they strive to make a difference in the asphalt industry. Join us as we explore their exciting story and how they navigate their way to the top!

Bryce Wuori CEO/co-founder

Gary Ussery

W

hen is it too cold to pave asphalt? As the seasons change and the weather becomes colder, contractors must pay attention to specific details when paving asphalt. Asphalt is sensitive to moisture and temperature, and cold-weather paving typically has both of these variables present. So what is the lowest acceptable paving temperature? This depends on each state, but the most common minimum temperature allowed is 35 degrees Fahrenheit with rising ambient temperatures. How do contractors combat these conditions? A few common operational changes that occur during these cold weather paving days includes the following: 1. Ensuring the confinement or covering of transport trucks.

2. Eliminating surplus moisture from the road's surface.

3. Enhancing on-site operations to guarantee the attainment of quality.

4. Raising plant temperatures or incorporating chemical additives that enable asphalt to endure lower temperatures.

Pavewise’s web-based software maximizes productivity and improves project quality resulting in increased incentives and profits for paving contractors.

Variables such as weather, project specifications, and equipment operations impact every paving project. By efficiently managing project variables and integrating paving solutions, Pavewise develops a strategy for success for every paving project. In 2023, Pavewise successfully assisted in managing over $10 million dollars in paving projects across the United States.

We are the first intelligent construction software built for improving asphalt paving efficiencies and profits.

34

DECEMBER 2023

Provided by Pavewise

WELCOME TO THE TEAM!

HELP WANTED/ASKS • Always looking for connections with state DOTs and Infrastructure Agencies.

• Looking to connect with any paving contractors or asphalt professionals.

• We want to hire an Intern or part-time Office Assistant to study marketing or business development.

RECENT HIGHLIGHTS • Our current funding round is COMPLETE! We have successfully secured $1.3 Million in funding to revolutionize the Asphalt Paving Industry! We are so excited for the partnership with our investors for this round and looking forward to further growing the Pavewise company. Our full press release to learn more can be found on our website under "news."

Steven Brown Full Stack Developer

Aaron Motacek Full Stack Engineer

• We were selected as a finalist for the 6th Smart Building/Smart Construction Innovation World Cup in Munich, Germany!

• Bryce was able to be a keynote speaker at the Alaska Asphalt Summit and made some great connections while he was there.

• We also released an interactive Map Pin Project on our website to allow asphalt paving contractors to pin locations, rep their companies, and join the paving revolution.

• We are officially members of the Greater North Dakota Chamber and look forward to the connections this opportunity will bring within the ND infrastructure.

• We officially have a YouTube Channel thanks to our Product Manager, Michael! Go check out our awesome How-To video series for the app provided

by Tellwell and be one of the first to like our YouTube channel: @Pavewise

Jase Kraft CTO

Michael Howey Product Manager

• Bryce will be starting a 16-series podcast with Kitcaster to further influence the industry. Be on the lookout for these upcoming podcasts!

BISMANINC.COM

35

Provided by Pavewise

RECENT LOWLIGHTS • Even with over 1,000 leads in our pipeline, demos, and sales have taken more effort to schedule/close during this time in construction season.

• With needing to concentrate on upcoming events and expos within the US, we unfortunately will not be heading to Germany 6th for the Smart Building/ Smart Construction Innovation World Cup.

THE PRODUCT • New, Modern Navigation UI for the app: Updated sidebar navigation section for desktop users and updated bottom navigation section for mobile users.

• New “Read-Only” User Role: Teams can have an unlimited number of read-only users to view their project data, etc.

• New “Deactivate”/”Reactivate” feature for Team Members: Ability to deactivate/reactivate users on the team.

• Introduction of Subscription Tiers and Logic.

• Fixture Validator set up (another code test for our current tests) Pavewise Vision created: Project end date predictor that takes into account project location, time of year, and historical weather data to give truly accurate predictions.

• Paving Calculators created! Yay! • Check out our app for a free trial today! app. pavewisepro.com

KPIS/CORE METRICS • Tons: 105,257 tons of roads were managed through the Pavewise app in 2023.

• Active Users: 23 active • Demos: 67 companies on the demo list.

• Retention: 100% • Pipeline: currently 1,368 leads in the CRM

36

DECEMBER 2023

Provided by Pavewise

UPCOMING EVENTS • Mid-Atlantic Asphalt Expo & Conference 2023 in Virginia • 2023 Florida Asphalt Expo in Orlando, FL (newly added) • National Pavement Expo 2024 in Tampa, FL • Pave X 2024 in San Antonio, TX • 51st Rocky Mountain Asphalt Conference 2024 in Denver, CO (newly added) • World of Asphalt 2024 in Nashville, TN

KUDOS • Thank you to all of our Investing Partners for our first round of funding. We look forward to building the ecosystem that revolutionizes the Asphalt Paving Industry with you!

• Thank you to Austan with Fargo Patent for working so diligently to help us close our current seed round!

pavewisepro.com bryce.wuori@pavewisepro.com /company/pavewise app.pavewisepro.com

• Thank you to Amanda for the great connections through the Greater ND Chamber. We are looking forward to staying in touch.

• Thank you to Kodi for the invite to the Prairie Capital Summit. This was such a great event! Thank you to Steve and Rich for the invite to the Alaska Asphalt Pavement Summit. Bryce had a great time speaking and connecting at this event!

BISMANINC.COM

39

Mike Schmitz, Mayor of Bismarck

Prep-AIR for Success

W

by Kayla Schmidt

Before the first snowflake, Bismarck Airport prepares for snow response to ensure customer safety

By Mike Schmitz Courtesy of the City of Bismarck

40

DECEMBER 2023

hen the calendar flips to fall months and temperatures begin to drop, North Dakota winters, notorious for snow and bitter conditions, are not far behind.

Bismarck Airport’s busiest time of year is these winter months, often serving as the conduit for individuals and families traveling to a warmer locale, as well as connecting businesses to the rest of the country.

The Federal Aviation Administration classifies the Bismarck Airport as a primary, non-hub commercial service airport critical to supporting the demands of the nation’s aviation system. Within the structure of the City of Bismarck’s municipal government, Bismarck’s airport is an enterprise fund, meaning the department charges for services it provides to outside customers. In this way, enterprise funds function similarly to private business enterprises.

Sweeper 44 sweeping on Runway 31 during a snow event.

Blower 7 clearing a pavement edge to ensure wing tip clearances can be met.

The Bismarck Airport began providing airline operations in 1931, with Northwest Airlines making its inaugural flight. Today the airport will experience 8 to 10 commercial flights during summer months, and up to 15 flights a day during winter months. This increased workload, combined with the elements, can prove challenging at times. But through preparation and communication, airport staff work to ensure the public is not impacted, in an industry that puts a premium on safety and timing.

Last year, as the COVID-19 pandemic began to release its white-knuckle grip on much of the travel industry, Bismarck Airport tallied 241,927 enplanements and 239,779 deplanements (481,706 total passengers) over 31,630 flight operations that also carried 3,582,112 pounds of cargo tonnage. While these numbers still have yet to rival 2019’s 618,000 total passenger count, this past summer’s travel numbers reflect the area’s continued desire to fly. While virtual business meetings may have altered the priority that business once placed on traveling for in-person meetings, this winter is still expected to be busy.

Winter Season Preparation In September of every year, Airport staff and the various tenants that provide service to the airport’s

operations meet to talk about the upcoming winter’s snow removal operations. Everything is discussed, from priorities for snow removal on runways, the stock and use of snow and ice chemicals, and how information will be shared during smaller and larger snow events.

“During the meeting, there isn’t a hierarchy,” explained Matthew Remynse, the Marketing and Operations Manager with the Airport. “We spend three hours talking about the upcoming winter operation.

If someone has a question, we will defer to the operations or maintenance staff that has the most knowledge on the subject. Our goal is make sure our snow removal operation can operate as well as it can, and in a safe manner.”

Following that meeting, staff run through in-house training to become familiar with processes they will be using potentially for the next six to seven months.

The refresher gives operators real-time experiences on different calls that could happen and ensures that all equipment is in good running order before it is ever called upon.

Being ready for snow is critical in a state that could experience snowfall from October through April. Last year’s winter season was one to remember, with 101.2 inches of snowfall, just four-tenths of an inch

CONTINUED

»

BISMANINC.COM

41

Blower 7 and Loader 5 with the backup snow blower.

off the all-time mark set in 1996-97. Last winter was characterized by a handful of large snow events, including a 24-inch storm in November and a 21-inch blizzard in December. In early 2023, heavy snowfall occurred in late February and early March. Managing a near-record amount of snowfall is never easy, but large snow events bring with them a myriad of challenges.

Communication about the status of the runway generally centers around when flights are arriving or leaving. When there are contaminants on the runway there are, at a minimum, eight runway condition reports completed that day, but that number can jump to 10 to 15 reports depending on changing conditions.

Combating Snow The airport removes its own snow, with the exception of a third-party operator that manages snow removal in its customer parking lots sprawling to the west of the terminal. Summer months are also spent repairing and maintaining equipment, as well as gathering various parts to ensure the airport’s 18 pieces of snow removal equipment are ready for winter.

“If we are down a sweeper, we are down 50 percent of our production, so if something breaks, we need to be

42

DECEMBER 2023

able to get it up and running right away,” Remynse said.

“We have our own mechanics and stock a lot of things like cutting edges, deicing fluid, sweeper wafers, and common spare parts.”

When snow begins to fall, there is no time to run for supplies. Everything the organization needs must be on hand. The airport always has a supply of fine-grain sand and runway deicer fluid available for use on airfield surfaces. Additionally, airlines stock up on deicing fluids.

“We can’t wait for snow to accumulate,” Airport Director Greg Haug said. “Our response starts right when the storm starts and precipitation begins to fall.”

“The primary reason we don’t have the City’s Public Works Department remove our snow is because when we are moving snow, they are also moving snow,” Remynse said. “When it starts snowing, we can’t wait for an inch to fall to begin our removal operations. We may start to activate our operations if as little as an eighth of an inch of contaminant has fallen.”

At an airport, snow is best dealt with immediately, so it does not get a chance to compact or turn into ice. A slippery runway surface could be catastrophic for an

The operator's viewpoint of sweeping the airport’s main runway. In the background is the airport's other sweeper, Sweeper 42.

airplane traveling hundreds of miles an hour as it lands or departs.

“Once you end up with compacted snow, then it becomes difficult to manage and can lead to poor runway conditions,” Remynse said.

“Ice and planes don’t mix.”

Snow isn’t the only concern, as a slushy mixture of moisture and snow can also create an unsafe surface. Because of this airport equipment operators use runway brooms to remove contaminants from runways.

“We focus on the center line of the runway with brooms,” Remynse said. “A lot of airports have switched to doing it this way. When you use plows, it can create compacted snow that turns into ice or snow glaze. If you use brooms, you are right down to the pavement and you get a much better braking action. We use the plows on ramps and taxiways where aircraft are operating at slower speeds.

If we can keep up with other parts of the airfield, we will get to them, but we may close other surfaces so we can keep the main runway open.”

Snow is also challenging once it is off the runway surfaces. It needs to be stored somewhere and the airport regulations only allow for piles of snow in certain areas.

“We’ve had to get creative and close down some of our surfaces in order to move snow,” Remynse said. “We have to be able to

CONTINUED

»

Plows 22 and 77 clearing slush on the Airport’s general aviation ramp.

maintain wing tip clearances while aircraft are on the ground. Last winter, some of the airfield surfaces were getting close to the maximum allowable clearance height so airport operators had to go in after the snow event and blow snow back for days.

We also have a lot of signs, that help direct pilots after landing, alongside our runways that we needed to dig out with each snow event.”

A portion of airport staff are dedicated to the removal of snow on the runways, others are needed to remove snow along roads on the airport property and sidewalks leading to the terminal.

“Several of the operations staff have the ability to operate some of the big snow removal equipment, too,” Haug said. “This flexibility is critical because we can call them in for duty when it’s all hands on deck.”

Partner Organizations at the Airport Airlines providing service to and from Bismarck Airport traditionally are responsible for equipment

preparation that interacts with their aircraft. This means the warmer fall months are spent preparing trucks and boom lifts that are used to deice their planes.

“Airlines get their equipment ready and then assure all their personnel are trained,” Remynse explained.

“They will send their supervisors and key personnel to get deicer training at one of their airline hubs.”

When it comes to deicing aircraft prior to takeoff, there are typically a pair of fluids that are used.

The first, Type 1, is delivered to the exterior of the aircraft at 180 degrees and removes frost or snow accumulation. A second type of fluid, Type 4, can be used when it is snowing. This secondary fluid prevents ice and snow accumulation prior to takeoff, and actually slides off the plane during takeoff, giving way to an aircraft’s anti-icing system that counters ice accumulation while the plane is airborne.

Aircraft must be deiced in specific locations at the airport in order to keep the chemicals in the proper stormwater infrastructure. Though this process will add extra time to a flight, airlines typically include CONTINUED

44

DECEMBER 2023

»

Plow 55 in front of the airport entrance sign on the day it was delivered to the airport in 2016.

time for this process in their flight timing. The airport owns and maintains two backup deice trucks that the airlines can use in the event their trucks fail.

“The airport took it upon themselves to create redundancy for deicing trucks, in the event the airlines’ trucks break down,” Haug said. “One thing the airport does try to ensure is that the airport and airlines stay operational. We can plow all day, but if a deice truck is broken and an airline can’t deice their aircraft, they aren’t going anywhere.”

Communication between the airlines and the airport is paramount during a storm. A “snow desk” is established during inclement weather, even when the tower is shut down from midnight to 6 AM. When the “snow desk” is implemented, radio alerts are sent out every six minutes to any airplanes that could be traveling to Bismarck, or may need to access Bismarck as an emergency landing location. If this occurs, the pilot can speak directly to operations staff for the latest information, and the snow desk operator can get the equipment off the runway.

Passenger Best Practices When it comes to winter travel, the best practice is to plan ahead, watch the weather and arrive early. If a passenger is coming to Bismarck from out of town, this could mean staying overnight in town prior to the flight, versus trying to travel to Bismarck the day of the flight.

“At times, the airport has been criticized because we are open when roads or the interstate may be closed,” Haug said. “But we do what we can to keep flights operating at all times so at least people at the airport can gain access to commercial flights.”

Remynse said he would always allow at least a 90-minute window from the time you arrive at the terminal, to the time your flight departs.

“United has a cutoff of 45 minutes prior to takeoff,” Remynse explained. If you show up an hour before your flight, you are in line for 15 minutes to get bags checked, you could miss your flight.”

CONTINUED

46

DECEMBER 2023

»

A freshly cleared taxiway light after snow removal.

“I always make sure I’ve downloaded the app of the airline I’m flying on,” Haug said. “And then I’ll check in early for flights. You can check in up to 24 hours in advance. That way, if things got jammed up at the airport and flights were delayed and people from other flights are trying to get out early, you have a guaranteed seat. Your priority is so much higher than someone checking in later.”

One way the customer experience has been sped up at the Bismarck Airport is the Transportation Security Administration’s installation of new CT baggage scanners earlier this year. This new technology means passengers no longer have to remove items from their bags when going through the security checkpoint.

“When you walk up to the machine, you don’t need to take out your laptops and liquids anymore,” Remynse said. “The CT machines are amazing. I’ve gone through other airports recently that didn’t have them, and I had my liquids and laptop buried. It takes a lot

48

DECEMBER 2023

more time to take that all out and put it back in. It can be a challenge.”

The CT scanners are just one more way Bismarck Airport improves their customers’ experience when flying the blue skies enveloping the Bismarck Airport.

“From our customers’ perspective, we have a safe facility for aircraft to operate at,” Remynse said. “That is our goal. We work 24 hours a day to ensure that will happen.”

By Grant Ayers |

Courtesy of the BMSO

Bismarck Mandan Symphony Orchestra Bismarck-Mandan Symphony Orchestra is a nonprofit organization 48 years in the making.

Having been incorporated as a 501(c)(3) organization in 1976, the original vision has stood the test of time and remains to improve life in central and western North Dakota through music and innovative programming.

I had the privilege of connecting with Mike Gardner, executive director of the Bismarck-Mandan Symphony Orchestra to learn more about the nonprofit, its impact on the community, how they’re uniquely engaging with the community’s youth, and much more.

52

DECEMBER 2023

In the vast and vibrant landscape of central and western North Dakota, an orchestra resonates, filling the air with melodies that touch the heart and get the community excited for a unique time out on the town. The Bismarck-Mandan Symphony Orchestra (BMSO), with a legacy spanning nearly five decades, stands as a beacon of musical excellence and community enrichment. We had the privilege of chatting with Mike Gardner, the dedicated executive director of BMSO, who shared insights into the orchestra's remarkable journey and the impact it continues to make.

The BMSO's journey began in 1976 when it was formally incorporated as a 501(c)3 nonprofit organization, marking the start of a musical odyssey that now spans an impressive 48 seasons; nearly half a century.

The initial vision, shared then as it is now, was to "enhance

the quality of life in central and western North Dakota through music with innovative artistic and educational programming," Gardner said. Rooted in a desire to entertain, enrich, and elevate the lives of North Dakotans through orchestral music, the BMSO set out on a journey that would leave a significant mark on the Bis-Man community.

"We've certainly expanded and grown [BMSO] to be something that we're proud of," Gardner said. For example, the BMSO has added a Youth Orchestra program and educational concerts for fourth graders.

Beyond musical performances, the BMSO assumed a prominent role in the state capital's Fourth of July celebration, orchestrating everything from the music to the fireworks.

As an example of growth, the BMSO has added a Youth Orchestra program, as well as free educational concerts for fourth graders. Along their journey, they’ve also taken over the Fourth of July celebration at the Bismarck State Capital!

The Belle Mehus Auditoruum Bismarck's Belle Mehus City Auditorium, an architectural and cultural gem, was inaugurated on January 19, 1914, marking a pivotal moment of civic pride. The auditorium's inception, designed by local architect Arthur Van Horn and funded through a special bond issue, was a transformative step for a town that had rapidly evolved from its saloon-riddled past. Hosting its inaugural gala with the operetta "Robin Hood" conducted by composer Reginald DeKoven, the venue's popularity soared, drawing audiences even from neighboring Mandan and forging memorable nights marked by performances by acts such as violinist Fritz Kreisler and sopranos Geraldine Farrar and Beverly Sills. Throughout the years, the auditorium thrived as a platform for local talent, enduring challenges, restoration, and recognition on the National Register of Historic Places. In 1989, it was aptly renamed the Belle Mehus City Auditorium to honor the legacy of the beloved music educator. Today, it stands as a 21st-century arts haven at the heart of Bismarck.

CONTINUED

BMSO’s Year in Review 2022-2023 Season • 10 Live Concerts • 11 Guest Artists • 54 Musical Works • 75 Youth Musicians • 80 Local Musicians • 1,300 Fourth Graders Impacted • 9,000 Audience Members Reached through concerts

Did You Know?

According to a study by Americans For The Arts, 87% of Americans believe that the arts are important to their quality of life, and 82% believe that arts organizations are important to local businesses and the economy.

Gardner shared several insights about the BMSO that might surprise many. Contrary to any preconceived notions of formality, Gardner said, "We are not stuffy! Come see a concert, we have something for everyone." Beyond the stage, the BMSO's Musical Director and Maestro Dr. Beverly Everett, emerges as a multifaceted artist who has performed and conducted on a global stage. Adding to their community engagement, the orchestra maintains accessible ticket pricing, with tickets contributing to only about 30% of their costs.

BMSO is the sole full orchestra in central North Dakota. This unique position allows them to draw diverse audiences through collaborations with other musical entities in the community. Moreover, their nationally renowned musical director empowers the BMSO to attract esteemed guest artists, further enriching the cultural landscape of Bismarck.

Within the present landscape, the BMSO's services resonate through a full season of orchestral performances, spanning from a Fourth of July celebration to a series of concerts from September to April. In addition, the orchestra nurtures burgeoning talent through a dedicated Youth Orchestra

54

DECEMBER 2023

program, cultivating a love for music from a young age.

Aligning with their commitment to education, the BMSO offers a free concert to all fourth graders in the Bismarck Public Schools system, fostering an appreciation for orchestral music.

Transitioning to the orchestra's financial sustenance, Gardner outlined the vital role of donations in supporting their concert series. "All donations go towards putting on our concert series," he said. In addition, the BMSO welcomes various forms of support beyond monetary contributions, including attendance at concerts, word-of-mouth promotion, and engagement with their social media channels.

As the BMSO continues its journey, the resonating melodies and impactful programs they offer serve as a testament to the enduring power of music. With an open invitation to all, the Bismarck-Mandan Symphony Orchestra encourages you to experience their magic firsthand—attend their concerts, embrace their diverse offerings, and contribute to the symphony of support echoing through North Dakota's heart.

BMSO’s Road to Prominence The Bismarck-Mandan Orchestral Association had its roots in the Bismarck-Mandan Council for the St. Paul Chamber Orchestra. In 1974, following a successful three-day residency in Bismarck, the Chamber Orchestra expressed a desire to establish Bismarck as their inaugural Regional Home City. As interest grew throughout late 1975 for the creation of a local orchestra, the foundation for the BismarckMandan Orchestral Association was laid. In February 1976, this association was formally established as a non-profit tax-exempt corporation, acting as a sponsoring entity for the Bismarck-Mandan Symphony Orchestra. The inaugural season of the Bismarck-Mandan Symphony Orchestra unfolded in 1976-1977, featuring three captivating concerts directed by Loran Eckroth. A significant milestone transpired in 1977, with the unanimous decision to merge the Bismarck-Mandan Council for the St. Paul Chamber Orchestra and the BMOA, consolidating them under the banner of the Bismarck-Mandan Orchestral Association. In this productive year, the Bismarck-Mandan Symphony League also emerged, evolving into a robust support mechanism for the Association's endeavors.

For further information on performances, contributions, and ways to engage, visit the BMSO's official website and connect with them on social media. Your participation becomes a resonant chord that extends far beyond the concert hall, enriching lives and nurturing a vibrant cultural legacy.

Meet The Conductor, Dr. Beverly Everett “Dr. Beverly Everett is currently the Music Director of the Bismarck-Mandan Symphony Orchestra and the Bemidji Symphony Orchestra. In 2009, Dr. Everett was the youngest-ever recipient of the “Friend of the Arts” award for her contributions to the arts in Bemidji. And in 2010, Everett was one of six conductors in the nation to receive an “Excellence in Music Education” award by the American Prize. Everett was one of two recipients of the first 2011 Region 2 Arts/McKnight Career Advancement Fellowship to study with JoAnn Falletta. She was also one of the first inductees to her hometown’s Fine Arts Hall of Fame in Waxahachie, Texas. Dr. Everett has been a frequent guest conductor and clinician for orchestras and festivals in the United States, Canada, and Europe.

In addition to her conducting career, Dr. Everett is an active concert organist, teacher, and service player. She has been a featured organist in recitals, music festivals and workshops, and masterclasses throughout the United States and in Europe and British Columbia. Everett is an Adjunct Professor of Organ at the University of Mary in Bismarck. Beverly holds a Bachelor's Degree in Organ Performance from Baylor University where she studied with Joyce Jones, and a Master of Arts in Organ Performance and Pedagogy from the University of Iowa, where she studied with Delbert Disselhorst. She was the first-place winner of the Ft. Worth AGO Competition, and the MTNA Competition. She is a frequent guest performer with the Aaron Meyer Band holiday concerts in Portland, Oregon. Everett has played in some of the great halls of the world including St. Stephen's Cathedral in Vienna, and the Duomo in Florence, Italy.”

- BMSO Website CONTINUED

BISMANINC.COM

55

“Back in October, we presented the Defiant Requiem: Verdi at Terezin. It tells the story of the courageous Jewish prisoners in the Theresienstadt Concentration Camp (Terezín) during World War II who performed Verdi’s Requiem while experiencing the depths of human degradation. With only a single smuggled score, they performed the celebrated oratorio sixteen times, including one performance before senior SS officials from Berlin and an International Red Cross delegation.”

- Mike Garnder, Executive Director of the BMSO

The Values Behind BMSO A Q&A with Mike Gardner, Executive Director of the BMSO Q: What sets the BMSO apart from other organizations in the Bis-Man community?

A: We are the only full orchestra in central North Dakota.

There are lots of other ways to hear great music in the community though, and our paid musicians often play with other groups as well, growing the diversity of our audience.

Having a nationally famous maestro, we can draw guest artists to Bismarck that might not otherwise come.

Q: How can people donate to the BMSO in other ways than money?

A: Our favorite way to raise money is through ticket sales! If you are interested in supporting the BMSO, buy a ticket! We also have some volunteer opportunities, mostly ushering, and we love trade partners. We can trade for hotel rooms, advertising, printing, office supplies, and even office equipment. We are currently in need of upgraded PCs for our office.

As a nonprofit organization, the BMSO aims to provide outstanding cultural opportunities in central and western North Dakota. These values, derived directly from our mission and vision statements, help focus our work and guide institutional decisions.

• Artistic Excellence: The BMSO consistently strives to provide a highly artistic product.

• Commitment to our Community and Region: The BMSO demonstrates commitment through community project involvement, education concerts, and performances in other cities by request or partnership.

• Vision Statement: The Bismarck-Mandan Symphony Orchestra is a dynamic regional organization known for achieving excellence in music performance and education, outreach, internal structure, and resource management.

Q: What are all of the ways that readers can support the BMSO? A: Most importantly, come see a concert! You will not be disappointed. If you already are a patron, tell your friends.

Please like our Facebook page as well.

Did You Know?

The Bismarck-Mandan Symphony Orchestra was first launched “to entertain, enrich, and enhance the lives of North Dakotans through orchestral music,” according to Gardner.

bismarckmandansymphony.org bmso@midconetwork.com (701) 258-8345

56

DECEMBER 2023

/BismarckMandanSymphony 215 N 6th St Bismarck, ND

Thrive in E-Commerce Strategies for North Dakota's Small Businesses to Compete with Retail Giants

By Julie Hinker, VBOC of The Dakotas Director Photo Courtesy of VBOC of the Dakotas

About the VBOC The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.

T 58

DECEMBER 2023

he rapid growth of e-commerce has revolutionized the way consumers shop and interact with businesses.

This paradigm shift has presented both opportunities and challenges for small businesses, particularly in our home state of North Dakota.

In the face of retail giants dominating the online marketplace, it's important for small business owners in smaller states, like North Dakota, to understand the landscape and leverage strategies that allow them to compete effectively. While exploring the surge of e-commerce, this content will hopefully deliver actionable insights for local businesses to thrive in this dynamic environment.

Hi nk er

otas Director e Dak

Juli e

Understanding the E-commerce Boom

BO ,V

f Th Co

E-commerce has experienced unprecedented growth in recent years, accelerated further by changing consumer behaviors, particularly post-pandemic. Retail giants have thrived in this landscape, leveraging their resources, infrastructure, and economies of scale to dominate the market. This has posed challenges for small businesses in North Dakota, which often lack the same level of resources and brand recognition.

Challenges Faced

by Small Businesses For North Dakota's small businesses competing with retail giants poses various challenges, such as: • Brand Visibility Small businesses often face a considerable challenge when it comes to establishing an online presence and gaining brand recognition amidst the sea of established competitors. In a digital landscape dominated by retail giants, breaking through the noise and capturing the attention of potential customers becomes a daunting task, requiring innovative marketing strategies and a robust online visibility plan.

• Logistical Hurdles The intricate web of shipping, handling, and inventory management can be a formidable obstacle for small businesses. From navigating the complexities of supply chain logistics to ensuring timely and cost-effective delivery, these businesses often grapple with the intricacies of streamlining their operations. Overcoming logistical hurdles demands a meticulous approach, emphasizing efficiency in every aspect of the product journey from the manufacturer to the customer's doorstep.

• Limited Resources Small businesses in North Dakota frequently find themselves operating within the constraints of smaller budgets, limited inventory, and a workforce that may not match the scale of larger corporations.

This resource disparity can impact various facets of the business, from marketing efforts to the ability to stock a diverse range of products. The challenge lies in finding creative solutions and maximizing the potential of available resources to compete effectively in the marketplace.

• Competition for Customer Loyalty The intense competition for customer loyalty is a significant hurdle for small businesses as retail giants often wield the advantages of offering competitive prices and expedited delivery services. Establishing a lasting connection with customers becomes an uphill battle when faced with the enticing deals and convenience provided by industry giants. Overcoming this challenge requires a strategic focus on customer experience, personalized service, and community engagement to build a loyal clientele despite the allure of the larger competitors.

BISMANINC.COM

59

In the face of these challenges, there are strategic approaches that small businesses in North Dakota can adopt to compete effectively in the e-commerce realm: • Niche Differentiation: Capitalize on a niche market.

To successfully navigate the e-commerce landscape, small businesses in North Dakota can strategically leverage niche differentiation. By identifying and capitalizing on a specific market segment, businesses can distinguish themselves from retail giants. This involves showcasing unique products, providing personalized services, and emphasizing local expertise.

By catering to a niche audience, businesses not only create a specialized identity but also attract customers seeking distinct and tailored offerings, setting them apart from the mass appeal of larger competitors.

• Personalized Customer Experience: Offer personalized and attentive customer service.

A key strategy for small businesses is to prioritize a personalized customer experience. By offering attentive and tailored services, businesses can build strong relationships and foster loyalty among their customer base. This goes beyond merely

60

DECEMBER 2023

completing transactions; it involves understanding individual customer needs, preferences, and concerns. Through personalized interactions, businesses can create a memorable and positive experience, encouraging repeat business and positive word-ofmouth referrals.

• Embrace Technology: Invest in user-friendly and responsive e-commerce platforms.

Staying competitive in the digital era requires small businesses to embrace technology. Investing in user-friendly and responsive e-commerce platforms is essential for providing a seamless online shopping experience.

Additionally, businesses should focus on optimizing their websites for mobile devices, ensuring accessibility for a broader audience. Alongside this, employing digital marketing strategies, such as social media campaigns and email marketing, enables businesses to reach a wider customer base, driving brand awareness and engagements • Leverage Local Strengths: Highlight the community aspect and local identity.

Recognizing and capitalizing on local strengths can significantly contribute to the success of small businesses. Highlighting

the community aspect and local identity in marketing efforts creates a sense of connection with customers. Participating in local events, collaborating with neighboring businesses, and actively engaging with the North Dakota community through social media will help strengthen this connection. By becoming an integral part of the local fabric, businesses can foster trust and loyalty among customers who value community engagement.

• Optimize Shipping and Logistics: Streamline shipping processes.

Streamlining shipping processes is paramount for small businesses seeking to compete with retail giants. Offering reasonable delivery times and costs is essential for customer satisfaction. Considering partnerships with local shipping companies can enhance efficiency, providing faster and more cost-effective delivery options. By optimizing shipping and logistics, businesses not only improve customer experience but also reduce operational costs, making their offerings more competitive in the market.

• Content Marketing and SEO: Create valuable, informative content.

Creating valuable and informative

content is a powerful strategy for enhancing online visibility and attracting organic traffic.

By producing content that resonates with the target audience, businesses can position themselves as industry authorities.

Implementing search engine optimization (SEO) strategies further improves online visibility, making it easier for potential customers to find the business through search engines. This dual approach of content marketing and SEO is crucial for establishing a robust online presence and driving sustained customer interest.

• Collaborate and Network: Engage in partnerships and collaborations.

Collaboration and networking are instrumental in expanding the reach and customer base of small businesses. Engaging in partnerships with complementary local and regional businesses can open new avenues for exposure.

By cross-promoting products or services, businesses can tap into each other's customer bases.

Actively participating in local business networks and industry events provides opportunities to forge valuable connections.

Through collaboration and networking, businesses can amplify their presence, enhance credibility, and foster a supportive business community.

In the dynamic and ever-changing realm of e-commerce, small businesses in North Dakota encounter formidable challenges when contending with the dominance of retail giants. The disparity in resources and brand recognition might seem overwhelming, but the path to success lies in the adept execution of tailored strategies. By prioritizing differentiation through niche offerings, delivering personalized and memorable customer experiences, embracing cutting-edge technology, and actively engaging with the local community, these businesses can not only compete but carve out their unique space in the digital marketplace.

Adaptability is critical, as businesses must remain agile to respond to shifting consumer trends and technological advancements.

Innovation becomes a driving force, inspiring businesses to continually refine their approaches, enhance their offerings, and stay ahead of the curve.

Furthermore, a deep understanding of the local market nuances is equally important, as it enables businesses to cater to the specific needs and preferences of their local consumers. By combining these elements discussed above, our North Dakota small businesses can position themselves not just to survive, but to thrive in the competitive landscape of e-commerce.

Not only do our small businesses contribute to the economic vibrancy of the region but they also foster a resilient and interconnected business community across the state that is well-prepared to tackle the digital challenges that lie ahead.

VBOC of the Dakotas (701) 738-4850 und.edu/dakotasvboc /dakotasvboc @DakotasVBOC 4200 James Ray Dr Grand Forks, ND

BISMANINC.COM

61

Photo Courtesy of Britani Keller Photography

Women You Should Know

Emily Klym

CHIEF FINANCIAL OFFICER FOR THE THEODORE ROOSEVELT MEDORA FOUNDATION

62

DECEMBER 2023

By Arielle Windham Empowered by Ladyboss Lifestyle For Emily Klym, summer growing up meant a road trip to Medora. Every year, the family would make the drive from Edgeley to the historic western town to take in the sights and sounds of the Badlands. Over time, Klym began to mark the milestones of her life with trips to the town and its namesake musical.

“I feel like my life has really come full circle,” said Emily Klym, Chief Financial Officer for the Theodore Roosevelt Medora Foundation. “I remember the drive out when I was probably a sophomore in high school. My dad brought up the idea of going to college out west. I hadn’t really thought about it before, but Dickinson State was the perfect size and filled with opportunity. After that, I never looked back.”

Like the larger-than-life Theodore Roosevelt, Klym has tapped the enduring spirit of the west for inspiration, confidence, and ultimate success.

Western Words of Wisdom Medora woman keeps her feet on the ground and her eyes on the stars “Whenever you are asked if you can do a job, tell 'em, 'Certainly I can!' Then get busy and find out how to do it.”—Theodore Roosevelt Klym didn’t set out to be an accountant, but she found herself drawn into the coursework at Dickinson State University.

“Most people have this picture of accountants as introverts who are good at math,” Klym said. A self-proclaimed extrovert, she feels her love of problemsolving and order has a greater impact on her success than her math skills.

“Accounting is an amazingly broad industry.

There’s a place for just about everyone!

It’s about finding the role that fits your personality and skill set.”

A single major and minor turned into a double major in accounting and business administration. Involvement in the Theodore Roosevelt Honors Leadership program also led to a minor in leadership studies that has contributed greatly to the leader she is today. After graduation, she entered the public sector with Brady Martz & Associates. When an opportunity opened up with the Theodore Roosevelt Medora Foundation, she took a leap of faith.

“It was scary,” she said. “I didn’t have experience with nonprofit accounting, and there wasn’t a daycare in town at the

time. Growth doesn’t happen by staying in your comfort zone—I knew I had to get comfortable being uncomfortable to develop my career and confidence further.”

That’s not to say confidence has always come easy for Klym. Like many women, she struggled to balance her career and motherhood as well as suffering from some degree of imposter syndrome. This inner battle almost kept her from continuing her professional growth and applying for the CFO position when it opened in 2021. However, she has found a way to flip the script and use her personal strengths to grow her career.

“Instead of dwelling on why you can’t do something,” she said, “try to answer why you can. What about your personality makes you capable? For example, I have a mother’s empathy but can also implement tough love when it’s needed.”

“It is hard to fail, but it is worse never to have tried to succeed.”

—Theodore Roosevelt For Klym, this reframing of her strengths changed everything. She was able to take on the responsibilities of CFO with confidence. She was able to communicate and build trust with board members and stakeholders.

“More often than not, we put up our own roadblocks. By changing how I thought about things, I was able to recognize the roadblocks weren’t really there.”

BISMANINC.COM

63

“Believe you can and you're halfway there.”—Theodore Roosevelt Theodore Roosevelt often spoke of grit and perseverance. Of the power of believing in yourself. For Klym, the philosophy of the region’s most famous resident has played a part in her own path to success. By developing her strengths and forging confidently ahead, she looks to continue Medora’s growth and economic success ahead of the 2026 opening of the Theodore Roosevelt Presidential Library.

“The Theodore Roosevelt Medora Foundation is working with local

stakeholders to make this a year-round destination’” Klym said. “From the musical to our Old-Fashioned Cowboy Christmas, happening December 8-10, Medora continues to build on the entertainment, history, and family fun that was such an important part of my childhood—and so many others across the region!”

Additionally, she is working to help other women reframe their self-perception and build their confidence through advocacy and involvement in groups like Women Empowering Women, of which she is a founding member.

“Shifting your perspective and growing your confidence can be a game changer,” Klym said. “Surrounding yourself with the women who believe in you is the first step on that journey!”

Theodore Roosevelt Medora Foundation foundation.medora.com (701) 223-4800 email@medora.com

Life Skills Center Campus PO Box 198 Medora, ND

Bismarck Office 1611 E Century Ave, Ste 100 Bismarck, ND /MedoraND @medora_nd @MedoraND @MedoraND

64

DECEMBER 2023