Nick Schommer Kellen Feeney Megan Suedbeck Ben Buchanan
Paul Hoefer Paul@SpotlightMediaFargo.com
Sales
Marketing
DISTRIBUTION
Sam Winter Sam@SpotlightMediaFargo.com
Al Anderson Al@SpotlightMediaFargo.com
Austin Cuka
AustinCuka@SpotlightMediaFargo.com
Ellen Hannaher-Brenchley
ClientRelations@SpotlightMediaFargo.com
Jenny Johnson
Jessica Ventzke
Missy Roberts
John Stuber
Editor's Note:
CELEBRATING GROWTH
ismarck-Mandan continues to be a place where business flourishes. This issue is a celebration of that
Since the start of 2024, BismarckMandan has seen a wave of new businesses opening their doors. From unique retail shops to service providers, these entrepreneurs are giving the area even more to offer.
This month, we also spotlight one of the region’s most impactful traditions: Giving Hearts Day. What began in 2008 as a 24-hour event has grown into a movement of generosity and innovation. Organized by the Dakota Medical Foundation, Impact Foundation, and Alex Stern Family Foundation, this charitable event has raised nearly $195 million to support local causes. It’s a powerful reminder of the good that happens when communities come together to give back.
We’re also thrilled to share the story of Jill Johnston, a multimedia artist and art teacher from Cando, ND. Jill’s journey is an inspiring blend of passion and purpose. From her early love of photography to discovering the grounding nature of ceramics, Jill’s art reflects her commitment to community and expression. As she says, “Art has always been a way for me to process, reflect, and connect.”
Sincerely,
Bis-Man INC! Editor
By Brady Drake
Bismarck-Mandan continues to thrive. In fact, several new businesses opened their doors to serve the community and fuel the local economy since the start of 2024. From unique retail shops to service providers and everything in between, entrepreneurs are capitalizing on all the great things Bismarck has to offer.
Mill's Fleet Farm is set to open in Bismarck in spring of 2025. This will be the second Fleet Farm location in the state with the other being located in Fargo, ND.
Fleet Farm is a Midwest retailer known for its wide range of products catering to rural and suburban lifestyles. Established in 1955, the store offers everything from farming and outdoor equipment to home goods, automotive supplies, pet care, apparel, and even snacks. With a strong focus on serving families, farmers, and outdoor enthusiasts, Fleet Farm has become a trusted one-stop shop for quality products and exceptional customer service.
Set to open in the Fall of 2025, the Silver Ranch Career and Technical Center will offer students expanded educational opportunities in fields like plumbing, electrical work, HVAC, agriculture, and carpentry. The center aims to integrate multiple trades and skills, fostering collaboration on construction-focused projects that simulate realworld work environments.
Earlier in 2024, All Season Motorsports, originally a Fargo-based company, opened its second location in Bismarck
All Season Motorsports is a leading dealership specializing in Club Car golf carts and a wide range of powersports vehicles. The company is known for providing top-notch products, including new and pre-owned golf carts, ATVs, UTVs, and snowmobiles, catering to outdoor enthusiasts and recreational riders. In addition to vehicle sales, All Season Motorsports offers comprehensive services such as maintenance, repairs, and customization options to ensure customers get the most out of their vehicles.
2024 saw HomeGoods come to the area. This beloved chain is renowned for offering a wide variety of high-quality home décor, furniture, and accessories at affordable prices. Part of TJX Companies, which also owns T.J. Maxx and Marshalls, HomeGoods specializes in unique and ever-changing selections that allow customers to find pieces that reflect their personal style. From cozy throw pillows and stylish rugs to kitchenware and seasonal decorations, the store caters to every room and occasion.
Another TJX Companies favorite opened in the area in 2024.
Sierra is a go-to destination for outdoor enthusiasts and those with active lifestyles, offering highquality gear, apparel, and footwear for activities such as hiking, camping, running, and more—all at discounted prices. Known for its connection to TJX’s signature treasure-hunt shopping experience, Sierra combines value and variety, providing customers with ever-changing inventory from top brands. Beyond outdoor gear, Sierra also features casual clothing, home goods, and pet products.
Bismarck's dessert scene just got a little sweeter with the arrival of Insomnia Cookies, the beloved bakery chain known for its late-night cookie deliveries. Specializing in warm, freshly baked cookies delivered straight to your door, Insomnia Cookies is a favorite among college students, night owls, and anyone with a late-night sweet tooth.
The Bismarck location offers an irresistible menu featuring classic cookie flavors like Chocolate Chunk, Snickerdoodle, and Double Chocolate Mint, alongside deluxe options like S'mores and Peanut Butter Cup. Guests can also indulge in cookie cakes, brownies, and ice cream, or create custom cookie sandwiches for the ultimate treat.
Pan Dulce Y Mas recently opened in Mandan! The business is a Mexican grocery store with a Mexican bakery that features fresh, daily made bread.
Some of their favorites include conchas, puerquitos, besos, cookies, pan de anise, French loafs, and bolillos.
Bismarck Break Room opened in September of 2024. This business is different than most, offering a unique and therapeutic experience where customers can relieve stress by smashing and breaking objects in a controlled environment. Equipped with protective gear and a variety of tools, participants can choose from a selection of items like glassware, electronics, and household objects to demolish in specially designed rooms.
Salt & Sparrow Salon opened in Bismarck this spring and quickly became a go-to destination for beauty and self-care. Offering a full range of hair and beauty services, including cutting-edge haircuts, color treatments, styling, and specialized services like extensions, the salon caters to clients looking for personalized and professional care.
Everus Construction Group opened their new headquarters in Bismarck this year. Everus is a construction company specializing in residential, commercial, and industrial projects. Everus Construction Group is a spinoff of MDU Resources. The company recently completed it's IPO and can be purchased on the New York Stock Exchange.
Five Star Storage in North Dakota is a trusted name in self-storage solutions, offering secure and convenient facilities for individuals and businesses alike. With multiple locations across the state, they provide a range of storage options, including climate-controlled units and vehicle storage.
Sea Foam International, a company that has been around since 1942, recently opened their new headquarters in Bismarck!
Sea Foam International sells a wide range of trusted fuel and engine additives designed to clean, lubricate, and protect engines in vehicles, boats, and equipment. Known for its flagship product, Sea Foam Motor Treatment, the company has built a reputation for delivering high-quality solutions that improve engine performance, reduce emissions, and extend engine life.
This spring, the Bis-Man community welcomed Olive's Ice Cream Truck to the area. This ice cream truck features all of your favorite frozen treats alongside and adorable English Cream Retriever named Olive!
Located inside the Kirkwood Mall, this business, which is new to the Bis-Man area, features an arcade, black light mini golf, mini bowling, gokarts, black light laser tag, and a laser maze!
Five Below, the popular discount retailer, has officially arrived in Bismarck, bringing its fun and budget-friendly shopping experience to the community. Known for offering a wide variety of products priced at $5 or below, the store features everything from trendy tech accessories and stylish home décor to toys, games, and seasonal items. Designed to appeal to tweens, teens, and families alike, Five Below delivers fun and affordability under one roof.
MINISO, the globally recognized lifestyle retailer, has opened its doors in Bismarck, offering a fresh and affordable shopping experience. Known for its high-quality yet budget-friendly products, Miniso combines Japanese-inspired design with modern trends, featuring a wide selection of home goods, tech accessories, beauty products, toys, and more. The store is celebrated for its minimalist aesthetic, innovative items, and constantly updated inventory.
This summer, Los Campeones opened a new gym in Bismarck.
Los Campeones is a gym known for its hardcore training environment, top-tier equipment, and inclusive atmosphere that welcomes fitness enthusiasts of all levels. Renowned for catering to serious athletes, bodybuilders, powerlifters, and anyone passionate about achieving their fitness goals, the gym provides a wide range of free weights, strength machines, and cardio equipment. Los Campeones also offers expert coaching, group fitness classes, and personalized training programs to help members push their limits and see real results.
This summer, the Bismarck-Mandan community welcomed another health and wellness option to town. Therapy Retreat offers cutting edge treatments like EMSCULPT neo, EMSELLA, red light therapy, sauna/coldplunge, massage, dry needling, joint restoration, radial wave therapy, stretch therapy, golf swing analysis, and physical therapy.
The Bismarck-Mandan community is bringing a new delicious Mexican dining option to town. Aides kitchen features delicious options like, tacos, quesadillas, quesaburritos, tortas, quesabirria, taquitos, tamales, and more!
By Geneva Nodland |
A Tradition of Generosity in the Heartland
ince its inception in 2008, Giving Hearts Day has grown into one of the most significant charitable events in North Dakota and northwest Minnesota. Organized by the Dakota Medical Foundation (DMF), Impact Foundation, and the Alex Stern Family Foundation, this annual 24-hour giving extravaganza has raised nearly $195 million to support a variety of charities across the region. What began as a single day for giving has evolved into a community movement, promoting generosity, innovation, and inclusivity across the charitable giving sector.
What Is Giving Hearts Day?
Held annually on the second Thursday in February, Giving Hearts Day is both a fundraiser and a celebration of community. This year, the event falls on February 13, with early giving opportunities available from January 13 to February 12. This extension allows donors more flexibility to participate and ensures no one misses the chance to contribute.
Whether through financial donations, volunteering time, or donating goods, the event and GHD ambassadors invite everyone to embrace the mentality of "Give your way." This inclusive approach has made Giving Hearts Day a standout initiative, encouraging participation from all walks of life through different avenues. Giving doesn't just mean money!
Innovating the Way We Give
Last year, GHD took a significant leap forward with the launch of a new online tool.
This user-friendly feature allows donors to:
• Track financial contributions
• Locate drop-off points for goods
• Record volunteer hours
This innovation simplifies the giving process and creates transparency in contributions of all kinds—monetary, physical goods, or time—as they are recorded and displayed on the
website. Plus, it showcases the collective impact in real time!
The "Henry the Heart" mascot was introduced to serve as not only a fun a element, but a funcitonal one. At dropoff A locations, donors can scan a QR code displayed alongside Henry to register their contributions.This seamless integration of technology and creativity sparked new levels of engagement, doing what the Giving Hearts Day team and the community have done best— make the act of giving both charitable and enjoyable.
Both businesses and individuals are encouraged to participate in the annual event, here are a few ways you can make an impact:
Host a goods drive: Businesses receive a toolkit to promote the initiative, including a "Henry the Heart" cutout to spark excitement!
Volunteer: Record your time using the website’s tracking tool.
Make early donations: Take advantage of the extended giving period from January 13 to February 12.
Looking
As Giving Hearts Day continues to grow, its future looks just as sweet. The integration of technology, community engagement, and inclusivity makes sure the over a decade old tradition stays relevant and easy to participate in a rapidly evolving world.
Mark your calendars for February 13, 2025 and join in this celebration of giving. Whether it’s your first time or a long-standing tradition, there’s a place for everyone in the heart of Giving Hearts Day!
A Growing Tradition
Giving Hearts Day has grown exponentially since its humble beginnings. In 2024 alone, new tools and strategies led to heightened community involvement, with more people than ever choosing to give in their own unique ways.
Quick Snapshot—$195 million raised since 2008 for hundreds of local charities annually.
Join at the Capitol
Paint the Town Red Contest
Join in for the Main Event
On February 13, the local business Send-It in Mandan will be converted into the local GHD headquarters! There will be live remote radio stations onsite all day featuring stories on the participating charities, an interactive heart activity, a custom photo booth by KZ Photo Booth, check presentations, and more!
In the evening, the event will go live with the Fargo headquarters TV Show called the Giving Hearts Day show on WDAY where a variety of charities are featured.
NewWaystoGetInvolved
Businesses can share their support by competing in changing their storefronts the week prior to the event. The community will then vote on their favorite storefront (businesses can contact events@13thhat.com for their participant packet).
First place - Caring Crusader wins $500 GHD Gift Card to donate to a charity of their choice.
Second Place - Charity Star wins $200 GHD Gift Card to donate to a charity of their choice.
Third Place - Big Heart Badge wins a $100 GHD Gift Card to donate to a charity of their choice.
It's a legislative year which means, there will be a gathering at the capitol to inspire local representatives to get involved! This will take place on February 12 and February 13.
Henry the Heart
This year, there's a mascot and it's adorable! This is a great way for businesses of all sizes to show their support. Businesses can contact events@13thhat.com and they'll provide a Henry cut out.
1 Million Cups on February 12
On February 12, come learn more about the local impact GHD has on charities. Hear from a panel of speakers including those behind the scenes for the GHD headquarters main event.
InvolvedinBis-Man Bis-Man Giving Hearts Day Charities
• 31:8 Project
• Abused Adult Resource Center
• Adult & Teen Challenge, North Dakota
• American Red Cross
• Anne Carlsen Center
• Badlands Conservation Alliance
• Bis-Man Mentor Squad
• Bismarck Art & Galleries Association
• Bismarck Cancer Center Foundation
• Bismarck Global Neighbors
• Bismarck Hockey Boosters
• Bismarck Public Schools Foundation
• Bismarck State College Foundation
• Bismarck-Mandan Symphony Orchestra
• Bismarck-Mandan Young Life
• Blessed Builders Ministry
• Brave the Shave
• Bridging the Dental Gap
• Camp of the Cross Ministries
• Central Dakota Children's Choir
• Central Dakota Humane Society
• Children's Advocacy Centers of North Dakota
• Christ the King Catholic Montessori School
• Cross Training
• Cystic Fibrosis Association of North Dakota
• Dakota Children's Advocacy Center
• Designer Genes of North Dakota
• Dream Center Bismarck
• Families Flourish (previously Prevent Child Abuse North Dakota)
• Furry Friends Rockin' Rescue
• Heartview Foundation - Bismarck
• Hope Manor Foundation, Inc
• Hospice of the Red River Valley
• Inspiring Minds, Center for Dyslexia and Literacy
• Kitty City
• Legal Services of North Dakota
• Light of Christ Catholic Schools
• Linton Regional Medical Center Foundation
• Make-A-Wish North Dakota
• Martin Luther School
• Ministry On The Margins
• Missouri Slope Foundation
• Missouri Valley Family YMCA
• MSA United Way
• Nexus-PATH Family Healing (formerly PATH North Dakota)
• North Dakota Assistive
• North Dakota Association for the Disabled (NDAD)
• North Dakota Family Alliance
• North Dakota FFA Foundation
• North Dakota Right to Life Educational Trust
• North Dakota Safety Council
• North Dakota Stockmen's Foundation
• North Dakota United Foundation
• North Dakota Veterans Cemetery Foundation
• North Dakota's Gateway to Science
• Northern Plains Dance
• Robert E. Asker Scottish Rite Speech Therapy Center for Children - Bismarck
• St. Joseph Montessori School and School of the Holy Family
• State Historical Society of North Dakota Foundation
• The Capital Gallery Society
• The GOD'S CHILD Project
• TR 4 Heart & Soul
• Tracy's Sanctuary House
• University of Mary
• Welcome House, Inc.
• Western North Dakota Honor Flight
• Women's Care Center Bismarck
• Youthworks
• Tech4Kids
DREAM EVENTS COME TO LIFE
INSIDE THE SUCCESS OF SIGNATURE EVENTS
BY GRANT AYERS
Courtesy of Emily Kohn, Candid Image Photo
ince May 2014, Renée Murrish has carved quite a niche for herself in the Bismarck-Mandan community with Signature Events Mandan, where she's turning the community's dreams into memorable realities to be shared. With over 1,500 events under its belt, Signature Events was created from a passion for helping people in BismarckMandan, a love of details, and event planning. Murrish's operation, though individually run, collaborates with a range of professionals, bringing
anywhere from 3 to 23 different elements together for any given event.
This collaborative approach allows Signature Events Mandan to offer unique, comprehensive service packages to the customer. I had the pleasure of sitting down with Murrish to discuss Signature Events' acquisition of the historic 1929 Mandan Depot, the growing event planning community in Bismarck-Mandan, and how readers can have dreams brought to life through events!
Murrish's journey into the world of event planning began with a drive to do something new. After dedicating some years to raising her family, Murrish felt a desire to re-engage with the professional world, drawing on one of her favorite aspects from her past corporate experiences—event planning. Despite initial uncertainties about the demand for event planning services in the Bismarck-Mandan area, Murrish conducted thorough research and identified a gap in the market for professional event planning services.
"I didn't know if it was viable in the area since it's not around here, so I did my research, and it turned out that a lot of people around this area thought that a planner was the same thing as a decorator, so there was a gap in the market. Despite that gap, our work was still cut out for us. We had to introduce the 'event planner' concept to our region; it took about three years for the concept to get acknowledged, but after a lot of education, hard work, and dedication, it all paid off," Murrish said.
"Now, event planners are starting to pop up and the concept of hiring an event planner for events has continued to grow substantially in our region, which makes me incredibly happy! I created what I thought would be a great business, and it turned out that plenty of other people thought so as well."
AN EXPANDING EVENT PLANNING COMMUNITY
Renée Murrish teaches once a semester at the University of Mary as a guest speaker on event planning to inspire local students.
"Nothing excites me more than local high school or college students who want to job shadow or complete their internship credits with Signature Events. They're the next generation of great event planners!" - Renée Murrish
ABOUT RENÉE MURRISH
"Event planning has been my passion for 25+ years. Since opening Signature Events, we've been a part of 1,500+ events. Planning corporate, nonprofit, weddings, and private events for our clients is a privilege that I do not take lightly. On top of our own event planning, we've been honored to go into other businesses and successfully create an 'event planning program and events' with their venue and staff."
- Renée Murrish
ACQUIRING HISTORIC VENUES AMIDST CHALLENGES
Having settled into her business over the years in Mandan, business was good for Murrish. So good, in fact, that she was doing roughly 20 weddings a summer, which she primarily specializes in. However, when her second child came into the world, she recognized that "big" maybe didn't translate to "best" and that scaling back would be necessary.
Amidst some of the most severe parts of the COVID-19 pandemic, an idea for scaling back came to mind for Murrish when she noted that the Fort Abraham Lincoln Foundation would be terminating their lease on the 1929 Mandan Depot, which they've had as far back as the 1980s.
"When the foundation terminated its lease, I had to fight for the building to take it over. I was up against a few other options, but I was lucky enough for the city to see my vision when I pitched it to them," Murrish said. "They loved it because we're not only using a
DID YOU KNOW?
historic building, but we're also bringing people across the river. Now, I have the Mandan Depot through 2032.
While Murrish still engages in some off-site planning, the majority of her event planning work is for people looking to host their event in the historic Mandan Depot. "I've worked with enough venues and clients where I knew exactly what I wanted my venue to be. I wanted to do something unique and also have a small historic building that I could take pride in having, which is very unique in itself," Murrish said.
Signature Events at the Mandan Depot allows guests to bring their own food and beverages, including liquor, to their venue. Opting out of a liquor license, they ensure a flexible and personalized event experience with their own alcohol insurance plan in place. This policy offers a customizable and inclusive atmosphere for events.
Signature Events hosted a morning full of inspiration with the Bismarck Boss Babes and the NDWBC at the Mandan Depot!
While Signature Events Mandan has specialized in a wide range of events over the years, weddings are Murrish and Signature Events' primary focus. Murrish also works with a handful of nonprofit events, such as the Mandan Aero Center's annual Props and Hops. Furthermore, Murrish offers "office hours," where she engages in counseling and advisory work for others.
"People reach out for baby showers, bridal showers, rehearsal dinners, corporate meetings, and more regarding what I'd recommend or checking that licenses have been fulfilled," Murrish said. "Sometimes people just want a second opinion or recommendation from someone that's been in the industry for a while, and I'm happy to be that supporting hand."
Looking to the future, Murrish is excited about mentoring future event planners, supporting the Bismarck-Mandan community, and continuing to offer a unique venue and exceptional planning services for years to come. "We
Signature Events' venue also features a play area for the little ones during all-ages events and gatherings.
look forward to continuing to help and be involved in our community, encourage and empower fellow entrepreneurs, and continue to provide great event planning services to clients so they can have the best signature event in town," Murrish said.
The support of the local community has been instrumental in the success of Signature Events Mandan. Murrish encourages local businesses and community members to continue spreading the word about the services offered by Signature Events Mandan, highlighting the power of reviews and word-of-mouth recommendations in driving the business forward. "I am beyond thankful to be a part of the Bismarck-Mandan community," Murrish said.
DID YOU KNOW?
Renée Murrish was nominated for the 2023 Women-Owned Business of the Year!
"Being able to guide clients through the planning process of 'Creating the Unforgettable' event they are so passionate about is the most rewarding feeling ever. Executing the event so the clients can 'Be A Guest at Their Own Event' fulfills the Signature Events mission."
- Renée Murrish
We're in heaven to be able to create a special space where 'Friends and Family Gather.' I love to enable my clients to enjoy the occasion they have a passion for and to be able to enjoy it with the people they love and/or what to succeed with at the next level of achievement." - Renée Murrish
A Q&A WITH RENÉE
MURRISH
Q: Between multiple children, Signature Events, board positions, nonprofits, and more, what can readers learn from how you manage a work-life balance at the end of the day?
A: It's become a lot easier since both of my children are in school now. I have seven hours and I make them count! It's also gotten easier being more established now than I was in the first five years of Signature Events. The more that Signature Events establishes itself, the more I feel that I don't need to answer an email or a phone call 30 seconds after it hits my inbox, which just comes with the maturity of the business.
Q: What's your favorite part of the process when event planning? What brings you the most satisfaction?
A: When someone first enters my office and they're super excited about their event. It's great to get that excitement and energy from them, and they light up when they hear a great idea. The second part is when I'm in the background of the event, making sure it's all running smoothly, and
they're enjoying their event, rather than feeling like they're working it.
My life hasn't always been sunshine, so it's my passion to help people and make someone's event experience unforgettable. I don't want anyone to feel unempowered or go through life's experiences alone, so this passion has been very rewarding and fulfilling to me.
Q: How can local businesses and community members contribute to your success?
A: Continue telling family, friends, and others about the services that we offer. Clients that we have had the privilege to work with who take the time to leave a review on Google and social media are truly priceless. I'm truly humbled by the organizations who have helped share our story with others and gotten the message out there, as it's crucial to Signature Events' future.
ADV I CE FROM RENÉE MURRISH
I love aspiring entrepreneurs and the energy, excitement, and passion they have for their ideas is contagious. Remember aspiring entrepreneurs:
Do your homework on your idea with an open mind. Sometimes your great idea needs to be tweaked to be viable right from the beginning, and that's okay! Most of the time it is for the better in the end.
Surround yourself with people who challenge your ideas and processes, push you, and encourage you to keep going.
Do not take criticism from someone whom you would not take advice from . Let that sink in!
There will be ups and downs; it's all part of the process.
Be flexible. Your business will take a few detours throughout the years and that is okay. Detours don't equal failure of your original idea. In my experience, after you get through the detour, you will look back and know it was an avenue to bigger successes.
Give yourself some grace. As business owners, we make decisions on the history we know, on the current information that we researched, and on what we can guess the future will be. Sometimes we are wrong, we are human, learn what you can and press on.
Don't give up! If it's your true passion, be creative and find another avenue to make it happen.
As Renée Murrish aims to make her mark on the BismarckMandan community with Signature Events, placing herself in the Mandan Depot is a fitting location to do so. What started as a gap in the market has flourished into a beloved business, due in part to Renée's hard work, vision, and the undeniable support from the community members of Bismarck-Mandan.
Books to Be a Better
Business Person
BY BRADY DRAKE
our magazines, we have the opportunity every month to speak to amazing entrepreneurs. Oftentimes, we ask them, what are you reading? Here are the majority of the books recommended to us over the last four years.
"Mornings on Horseback"
BY DAVID MCCULLOUGH
"Mornings on Horseback" is a biography of Theodore Roosevelt, detailing his formative years and the influences that shaped his life, family, and career. The book provides insight into Roosevelt’s character, resilience, and journey to leadership.
"Thinking, Fast and Slow"
BY DANIEL KAHNEMAN
Nobel laureate Kahneman explains the two systems of thinking: fast, intuitive thinking and slow, deliberate reasoning. The book explores cognitive biases and how these systems impact decision-making and outcomes.
"What Does Everybody Else Know That I Don't?"
BY DANIEL KAHNEMAN
This book is a guide for people with ADHD that offers practical tips on understanding social cues, improving communication, and navigating relationships.
"Nonviolent Communication"
BY MARSHALL ROSENBERG
This book focuses on developing effective communication skills by expressing emotions and needs clearly and without judgment. Rosenberg emphasizes empathy and intentional speech to foster better relationships.
"You
Don't Have to Carry It All: Ditch the Mom Guilt and Find a Better Way Forward"
BY PAULA FARIS
This book is a practical guide for working mothers, providing strategies to overcome guilt and societal expectations. Faris combines personal stories and research to promote balance and self-acceptance.
"A
Radical Guide for Women with ADHD"
BY SARI SOLDEN AND MICHELLE FRANK
This book empowers women with ADHD, focusing on self-acceptance and strategies for building fulfilling lives by embracing their unique strengths.
"How Emotions Are Made"
BY LISA FELDMAN BARRETT
This book challenges traditional views on emotions by presenting the theory of "constructed emotions." Barrett explores how our brains create emotions based on experience, culture, and bodily sensations, altering our understanding of trust and behavior.
"Lean Out: The Truth about Women, Power, and the Workplace"
BY MARISSA ORR
This book offers a candid critique of modern workplace dynamics and challenges conventional feminist narratives. Orr discusses how companies can create environments where women thrive by valuing different leadership styles.
"The New One Minute Manager"
BY KEN BLANCHARD AND SPENCER JOHNSON
This book is a concise leadership guide, teaching managers how to provide quick feedback and empower employees through short, impactful interactions.
"The Upside of Stress"
BY KELLY MCGONIGAL
This book reframes stress as a potentially positive force, demonstrating how changing our mindset about stress can improve health, productivity, and relationships.
"Scattered Minds: The Origins and Healing of Attention Deficit Disorder"
BY GABOR MATÉ
Maté explores the origins of ADHD, its impact on individuals and families, and offers compassionate insights into healing and managing the condition.
"Powerful: Building a Culture of Freedom and Responsibility"
BY PATTY MCCORD
McCord, co-creator of Netflix’s culture, shares insights on building high-performing workplaces through radical honesty, freedom, and responsibility.
"Lead and Disrupt"
BY CHARLES A. O'REILLY III AND MICHAEL L. TUSHMAN
This book explores how businesses can balance stability with innovation, providing strategies to navigate disruption while maintaining operational excellence.
BY PHIL JACKSON
Jackson shares insights from his career as a legendary basketball coach, emphasizing the spiritual and mindfulness practices he used to build championship teams and foster teamwork.
"Oversubscribed"
BY DANIEL PRIESTLEY
This book explains how businesses can create demand and scarcity, helping them attract loyal customers and avoid competing on price.
"The Loudest Duck"
BY LISA LISWOOD
This is a guide to navigating workplace diversity by addressing unconscious bias, cultural differences, and how organizations can build inclusive environments.
BY MICHAEL LEWIS
"Liar's Poker" is a behind-thescenes look at Wall Street in the 1980s, capturing the excess and recklessness of the financial industry through Lewis’s experience as a bond salesman.
BY GINO WICKMAN
Wickman provides a framework, the Entrepreneurial Operating System (EOS), to help businesses organize their operations and achieve sustained growth.
"Unconscious Bias"
BY MARK MURPHY
Murphy examines the impact of unconscious biases on decisionmaking and interpersonal dynamics.
BY ASH MAURYA
Maurya offers a practical guide for entrepreneurs that outlines how to build products through iterative experimentation, focusing on learning from customers to achieve product-market fit.
BY MARK MANSON
Manson offers a counterintuitive approach to self-help, encouraging readers to embrace limitations, let go of societal expectations, and focus on what truly matters.
"Sacred Hoops"
"Liar's Poker"
"Traction"
"Running Lean"
"The Subtle Art of Not Giving a F*ck"
"Clockwork"
BY MIKE MICHALOWICZ
This book is a guide to building a business that can run without constant involvement from the owner, helping entrepreneurs focus on strategy and long-term growth.
"12 Rules for Life"
BY JORDAN B. PETERSON
Peterson offers twelve practical principles for navigating life’s challenges, blending psychology, philosophy, and personal stories to promote order and meaning.
"F*ck No"
BY SARAH KNIGHT
Knight provides practical advice on setting boundaries and saying no with confidence, empowering readers to prioritize their own needs.
"The E-Myth"
BY MICHAEL GERBER
Gerber explains why many small businesses fail, offering guidance on how entrepreneurs can build systems-driven businesses that scale and succeed.
"Option B"
BY SHERYL SANDBERG AND ADAM GRANT
"Lean In"
BY SHERYL SANDBERG
This book focuses on building resilience and finding joy after experiencing adversity. It offers personal stories and practical advice for moving forward in the face of challenges.
"Lean In" is a guide for women to pursue leadership roles and overcome obstacles in the workplace, with practical advice for closing gender gaps and achieving professional success.
"You Do You"
BY SARAH KNIGHT
This book encourages readers to embrace their individuality and stop worrying about societal expectations, promoting selfacceptance and authenticity.
"The Four Agreements"
BY MIGUEL RUIZ
Ruiz presents four principles rooted in Toltec wisdom—be impeccable with your word, don’t take things personally, don’t make assumptions, and always do your best—to help readers achieve personal freedom and happiness.
"Extreme Ownership"
BY JOCKO WILLINK AND LEIF BABIN
Written by former Navy SEALs, this book emphasizes leadership principles drawn from battlefield experiences, applying them to business and personal life.
"Redeeming Your Time"
BY JORDAN RAYNOR
A productivity book offering seven biblical principles to help people be more purposeful, present, and productive in their daily lives.
BY ABBY WAMBACH
Inspired by her experiences as an athlete, Wambach provides a call to action for women to embrace their power, work together, and change the world.
"Love Unfu*ked"
BY GARY JOHN BISHOP
This book offers practical advice to improve relationships through honesty, communication, and mindset shifts.
"If Aristotle Ran General Motors"
BY TOM MORRIS
This book is a philosophical take on how ancient wisdom and moral principles can inspire modern business practices and workplace culture.
"Unfu*k Yourself"
BY GARY JOHN BISHOP
This is a motivational book encouraging readers to break free from self-limiting thoughts and take control of their lives.
"When Helping Hurts"
BY STEVEN CORBETT
This book discusses how well-meaning efforts to alleviate poverty can sometimes do more harm than good, offering strategies for sustainable mission work.
"The Ruthless Elimination of Hurry"
BY JOHN MARK COMER
This book offers a reminder to slow down and live intentionally, focusing on simplicity and spiritual well-being.
"Rocket Fuel"
BY GINO WICKMAN AND MARK C. WINTERS
This book focuses on the synergy between visionary and integrator roles for business success.
Trusted Advisor"
BY DAVID H. MAISTER
Maister focuses on the dynamics of trust in professional-client relationships and offers actionable advice.
"Wolfpack"
"The
"No Rules Rules"
BY REED HASTINGS AND ERIN MEYER
This book unpacks Netflix’s culture of innovation and freedom, offering insights into non-traditional management styles.
"The
Spark, the Flame, and the Torch"
BY LANCE SECRETAN
This book encourages a shift in organizational thinking, focusing on leadership, listening, and personal development beyond the workplace.
"15 Secrets Successful People Know About Time Management"
BY KEVIN KRUSE
Kruse teaches strategies to reduce stress, improve productivity, and avoid falling behind in tasks, making time management achievable.
"The Sales Acceleration Formula"
BY MARK ROBERGE
Roberge offers a scalable approach to building and growing sales teams using data to streamline processes and improve revenue.
"Getting to Yes"
BY ROGER FISHER AND WILLIAM URY
This book offers a practical step-bystep method for reaching mutually beneficial agreements, especially in professional or personal disputes.
"Multipliers"
BY LIZ WISEMAN
This book explores leadership approaches that amplify the potential of others and foster an environment where employees thrive.
"Herding Tigers"
BY TODD HENRY
"Herding Tigers" focuses on managing and leading creative professionals effectively, emphasizing collaboration and problem-solving.
"Predictably Irrational"
BY DAN ARIELY
"All It Takes Is A Goal"
BY JON ACUFF
This book examines the hidden forces influencing decision-making and behavior in seemingly illogical ways.
Acuff provides a three-step plan to help individuals overcome regret and unlock their full potential by setting achievable goals.
"How to Change Your Mind"
BY MICHAEL POLLAN
This book explores the science and cultural history of psychedelics and their potential to impact consciousness and mental health.
"Thriving on Chaos"
BY TOM PETERS
"How to Get a Meeting with Anyone"
BY STU HEINECKE
Heinecke offers strategies and campaigns to secure meetings with influential contacts.
This book, first published in the 80s, emphasizes the need for adaptability in the fast-changing business world.
"How to Win Friends and Influence People"
BY DALE CARNEGIE
A timeless classic on building relationships and leadership. The book teaches how genuine interest in others can lead to personal and professional growth.
"The Last Lecture"
BY RANDY PAUSCH
This is an inspirational read about perseverance, positivity, and following your dreams.
"How to Stop Worrying and Start Living"
BY DALE CARNEGIE
This book offers practical advice for overcoming worry and anxiety. It also emphasizes self-awareness through frameworks like MBTI and Enneagram.
"Eat Their Lunch"
BY ANTHONY IANNARINO
The first-ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition. Authored by the writer of "The Only Sales Guide You'll Ever Need" and "The Lost Art of Closing."
"Leaders Eat Last"
BY SIMON SINEK
This book highlights the importance of fostering trust in the workplace and prioritizing the well-being of employees to unlock their full potential.
"Crucial Conversations"
BY JOSEPH GRENNY
A guide to handling high-stakes conversations with respect and objectivity, helping both personal and professional relationships grow.
"Good to Great"
BY JIM COLLINS
This book provides key lessons on leadership and sustainable growth.
"Radical Candor"
BY KIM SCOTT
This book encourages honest leadership and motivation.
"Atomic Habits"
BY JAMES CLEAR
This book offers practical strategies for building habits and achieving consistent progress.
"The Art of War"
BY SUN TZU
"Stories that Stick" BY
KINDRA HALL
"Stories that Stick" highlights the power of storytelling in leadership.
"The Count of Monte Cristo" BY
ALEXANDRE DUMAS
This Eastern classic offers strategic insights for leadership.
This book offers lessons on patience and resilience.
"Bowling Alone"
BY ROBERT D. PUTNAM
"The Anxious Generation"
BY JONATHAN HAIDT
"The Art of Community"
BY CHARLES H. VOGL
This book examines the decline of social connections.
"The Anxious Generation" explores mental health and community.
"The Art of Community" principles for building belonging.
"The Art of Gathering"
BY PRIYA PARKER
This book encourages thoughtful planning of meaningful gatherings.
"Perspectives"
BY KENDRA Q. DODD
"Perspectives" is a self-guided book focusing on building meaningful connections through learning and courageous self-expression.
"Rich Dad, Poor Dad"
BY ROBERT KIYOSAKI
This book is Robert’s story of growing up with two dads—his real father and the father of his best friend, his rich dad—and the ways both men shaped his views on money and investing. It explains the importance of making your money work for you and debunks the myth that a high income is required to be wealthy.
"The Maxwell Daily Reader"
BY JOHN C. MAXWELL
This book offers daily leadership reflections.
"The
21 Irrefutable Laws of Leadership"
BY JOHN C. MAXWELL
This book dives into the core principles of effective leadership.
"The 7 Habits of Highly Effective People"
BY STEPHEN COVEY
This is a classic on personal and professional development that offers habits that foster effectiveness and personal growth.
"The
First 90 Days"
BY MICHAEL WATKINS
This is a practical guide for leaders on how to effectively transition into new roles, teams, or environments.
"Get a Grip"
BY GINO WICKMAN AND MIKE PATON
Get a Grip tells the story of how Swan Services resolved its challenges by implementing the Entrepreneurial Operating System (EOS).
"In-N-Out Burger"
BY STACY PERMAN
This book offers an inside look at the California-based fast-food chain, exploring its rise to cult status and the complex family dynamics that shaped the company’s history. It reflects on American culture shaped by fast food and car culture.
"Profit First!"
BY MIKE MICHALOWICZ
The author offers practical advice on how to prioritize profitability by using a simple, cash-management solution to help businesses break free from financial struggles and achieve sustainable profit.
"Getting
to Yes"
BY ROGER FISHER AND WILLIAM URY SINGER
This book offers a proven, step-bystep strategy for reaching mutually acceptable agreements in any conflict. It provides a universally applicable method for negotiating without unnecessary disputes, whether personal or professional.
"Sales Manager Survival Guide"
BY DAVID A. BROCK
This guide is essential for new frontline sales managers, helping them excel at the most challenging job in sales without formal guidance.
"The Challenger Sale"
BY BRENT ADAMSON AND MATTHEW DIXON
This book explains how top salespeople don’t just build relationships—they challenge customers' thinking and teach them new approaches to solving problems.
"The
Psychology of Selling"
BY BRIAN TRACY
This book provides practical methods, strategies, and techniques to increase sales more quickly and efficiently.
"Never Split the Difference"
BY CHRIS VOSS
Written by a former international hostage negotiator, this book offers a field-tested approach to high-stakes negotiations, whether in business or personal situations.
By Keith Olson
The Four Intangible Capitals
As we talk about business succession, there is, more often than not, a bank involved and is typically working with the buyer to obtain financing. We often hear about the 5 C's of credit and how that impacts the buyer's ability to obtain funding. However, there is also the 4 C's of capital that the business has, and this can make it more valuable and attractive to buyers. What are the 4 C's of intangible capital that a business has and moves to the best in class as it is compared to its peers?
Human Capital
Human capital is the value of your talent in your company. If you have a strong mixture of talent, experience, resilience, and motivation in your team, your company's value increases. All things being equal, the stronger your human capital, the more value the market will place your company. Strong companies believe accountability to each other is more important than to their boss or company.
Keith Olson ND SBDC Business Advisor
Provided by Creative Treatment
Customer Capital
Customer capital is the measure of the strength of relationships with your best customers. Deep, integrated, tenured relationships and diversified customer bases—are all things that contribute to strong customer capital. The best-in-class companies regularly analyze profitability by customer and product.
Structural Capital
Structural capital is the back-end infrastructure of the company, such as your processes, your financials, your strategies, your information technology, your patents, and your intellectual property (IP). The documented know-how and know-what of the company positions you to be fast and flexible. Structural capital connects people to knowledge so it can be shared to enable your business to scale.
Social Capital
Social capital, or company culture, embraces the people. Social capital is what elevates a company to be best in class, as it is the optimization of the other three capitals. How they communicate, what they believe in, and how they operate internally and externally are key components of a company's culture. It is also shown in how your company contributes to its community. Social intelligence is one of the greatest predictors of success.
CONCLUSION
All of these items are seldom thought of as capital in the traditional sense. Still, hopefully, if you can look at things a bit differently, it is a way to begin a new conversation about building value and making a business the "Best in Class."
By Chris Erwin
Are You Paying Too Much in Merchant Fees?
Over the last five years, point-of-sale technology has rapidly advanced. What once was a quarterly visit from multiple merchant companies trying to underbid each other’s rates has evolved into feature-rich integrated software solutions tied to your bank account.
Chris Erwin ND SBDC Business Advisor, Center for Business Engagement & Development
Provided by Chris Erwin
Companies like Stripe and Square offer many services to assist business owners, like mobile swipe hardware that attaches to your phone, POS systems for retail stores, and turnkey websites with a shopping cart already set up. Of course, it all comes at a cost.
Stripe merchant fees are currently 2.9% + $0.30 a transaction. Square merchant fees now range from 2.6%-3.5% + $0.10-$0.30, depending on the type of transaction. In addition, you can also be charged a monthly fee depending on the software features and options you are using. While both services work great, they may be too expensive for many small business owners looking for cheaper alternatives. If you think your merchant fees are too high, you may inadvertently be paying for services you don’t need.
A quick glance at the interchange rates (the base rate Visa and Mastercard charge processing companies) puts most transaction fees in the 1%-2.5% per swipe range. The closer a business owner can negotiate fees near the interchange rates, the less is paid in fees.
Helcim recently became a competitor of both when they added a free monthly website with a shopping cart to their provided services. Helcimis currently advertising 1.8%-2.5% + $.08-$0.25 per transaction and has no monthly fees.
Business owners paying for solutions they are not taking advantage of or don’t need should consider switching to slim-down processing solutions that don’t charge you for all the extra features.
As we enter unknown economic waters, looking for ways to lower expenses and keep more revenue is vital. Start by making a list of the functionality your business needs to prosper. Talk to your existing processing company to understand what your merchant fees are paying for. If you think you’re overpaying fees, look for alternative solutions.
I’ve yet to have a credit card processing company inform me they were lowering my rates. The only way I have ever received better rates is by switching providers. Only you know if it’s the right time to switch.
Women You Should Know
Jill Johnston
By Jordan Woods
Empowered by Ladyboss Lifestyle
Photos Courtesy of Jill Johnston
Jill Johnston, a multimedia artist and art teacher from Cando, ND, has carved a unique path in the art world, blending creative exploration with community engagement. She cultivated her artistic passion through summer art camps and school projects. Her early love for photography evolved into a deep connection with ceramics during college, drawn by its grounding, tactile nature. "Art has always been a way for me to process, reflect, and connect. It’s a powerful tool for communication without the barriers of language,” she said.
Crafting Connection: Jill Johnston’s Journey as an Artist and Educator
Her artistic journey began on a farm, where the solitude of being an only child nurtured her creative exploration. Supported by her parents, she immersed herself in art through other mediums. "Growing up without an arts program in school taught me to make my own opportunities and to see art in everything from Homecoming posters to 4-H photography projects,” Jill said.
Despite growing up in a small town without a formal arts program, Jill’s passion flourished. Her introduction to ceramics in college was transformative, shifting her focus from photography to the tactile, grounding process of working with clay. This foundation shaped her evolution into a multimedia artist committed to creative expression and community engagement.
Jill’s work is a fusion of techniques, including ceramics, photography, fiber art, and printmaking.
Influenced by feminist art pioneers like Hannah Wilke and Anna Mendietta, Jill values the raw honesty and confrontational nature of art while incorporating playfulness into her work, often reminding herself that “it’s just mud.” She embraces imperfection, recognizing mistakes are crucial to growth.
When starting a project, Jill approaches her work in two distinct ways: a thoughtful, written process where she envisions the outcome and outlines the steps to achieve it and an unplanned, intuitive exploration where the piece takes shape organically.
Her themes often delve into mental health, body image, and nostalgia, creating pieces that are deeply personal yet universally resonant. Jill also enjoys experimenting with multimedia techniques, such as incorporating illustration, photography, and fiber art into her ceramics. This boundarypushing approach keeps her work ever-evolving, a
reflection of her belief in art as a means of communication that transcends barriers.
Jill’s role as a teaching artist at Plains Art Museum has been transformative for both her and the community she serves. She believes in the power of community arts education.
“Art doesn’t have to be perfect; it just has to be yours,” she said. Her efforts help break down barriers, fostering creativity and
confidence in individuals who might otherwise feel excluded from artistic spaces.
Currently, Jill balances her role as a teaching artist at the museum with her personal creative pursuits. She’s passionate about making art accessible, helping others overcome barriers, and discovering its transformative power. Her goal is to find harmony between her professional responsibilities and personal studio practice, aiming to expand her artistic repertoire
with large-scale sculptural projects. Ultimately, Jill dreams of showcasing her work on global stages like the Venice Biennale, where she was first inspired to pursue art on an international scale.
Jill’s journey exemplifies resilience, creativity, and a commitment to community, making her a standout figure in the art world and a source of inspiration for aspiring artists.
Some of Jill's art.
Starting a Small Business: A ‘How-To’ Guide
By Michael Danielson, Veterans Business Outreach Specialist
About the VBOC
The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.
Starting a small business can be an exciting and rewarding venture, but it also involves significant challenges and requires careful planning. Aspiring entrepreneurs often find themselves overwhelmed by the complexities of setting up a new business and may not know where to begin. This article offers a comprehensive guide on how to start a small business, covering everything from developing a business idea to managing day-to-day operations. With clear, practical steps, this guide will help new business owners understand the key components of entrepreneurship and the essentials for building a strong foundation for their businesses.
Every successful business begins with a compelling idea, but identifying the right business opportunity can be a daunting task. The first step is to conduct thorough market
Photo Courtesy of VBOC of the Dakotas
research to ensure there is demand for your product or service. This involves identifying a gap in the market or solving a specific problem for potential customers. Effective market research helps you understand the competitive landscape, identify trends, and validate your business idea before committing significant time or money to it. Tools such as surveys, focus groups, or online research can provide valuable insights into customer needs, pricing expectations, and competition. It’s essential to ask yourself important questions during this stage, such as: What sets my business apart from competitors? How will my customers benefit from my product or service? Validating your business idea early on ensures that you're addressing a real need and sets you up for success in the long run.
Once your idea is validated, the next step is to create a business plan. A business plan serves as a roadmap for your business, outlining your objectives, strategies, and the steps you’ll take to achieve them. A comprehensive business plan typically includes an executive summary, business description, market research, organizational structure, marketing and sales strategies, and financial projections. A well-written business plan is not only crucial for guiding your own efforts but is also essential if you plan to seek external funding from investors, lenders, or banks.
Before launching your business, it’s important to consider the legal structure of your company. Choosing the right business entity has significant implications for your taxes, liability, and overall operations. Common options include
lson, Veterans Busines
sole proprietorships, partnerships, limited liability companies (LLCs), and corporations. Additionally, you must register your business with the state by filing the necessary documents with your state’s Secretary of State. This often involves submitting formation paperwork, such as Articles of Incorporation (for corporations) or Articles of Organization (for LLCs), and paying a registration fee. Your state’s Secretary of State website will provide the forms and simple to follow instructions to help you get started.
In addition to registering your business, you’ll need an Employer Identification Number (EIN), which is essentially a Social Security number for your business. This number is required for tax purposes, hiring employees, and opening a business bank account. You can obtain an EIN from the IRS by applying online, and it’s free. Whether you’re starting as a sole proprietor or forming a corporation, an EIN is an essential step in ensuring your business is legally recognized.
Securing adequate funding is often one of the most significant hurdles for new small business owners. Depending on your business, you may need funds to cover initial costs such as inventory, equipment, marketing, or renting space. Many entrepreneurs start by using their personal savings, but other financing options include loans, lines of credit, and investments. Traditional bank loans or Small Business Administration (SBA) loans offer structured repayment
plans but can be difficult to obtain without a solid business plan and credit history. Investors may also be an option if you're willing to give up equity in your business in exchange for capital. Crowdfunding, through platforms like Kickstarter or Indiegogo, has become another popular way for entrepreneurs to raise money by pitching their ideas to the general public.
With financing in place, you can begin setting up the operational aspects of your business. This includes finding a location, purchasing equipment, and, if necessary, hiring staff. The location of your business is an essential consideration, particularly if you are operating a physical storefront. For online businesses, selecting a domain name, hosting service, and designing a website are key tasks to ensure you have an online presence. Additionally, depending on the nature of your business, you may need to purchase equipment or technology to support your operations. Whether it’s office furniture, machinery, or software, investing in the right tools is crucial for running an efficient and successful business.
As your business takes shape, you’ll need to focus on marketing to attract and retain customers. A strong marketing strategy is essential for building brand awareness, generating leads, and driving sales. One of the first steps in marketing is creating a brand identity that resonates with your target audience. Digital marketing is especially important in today’s world. This includes building an optimized website, establishing a
presence on social media, and using search engine optimization (SEO) techniques to improve your search engine rankings. Email marketing is another effective tool for staying in touch with your customers and encouraging repeat business.
Traditional marketing methods, such as print advertisements, business cards, or event sponsorships, may also be useful depending on your market and business type.
Effective financial management is crucial for sustaining a business over time. Keeping accurate and organized financial records will help you track income and expenses, monitor cash flow, and make informed decisions about growth and expenses. Many small businesses use accounting software like QuickBooks or Xero to handle bookkeeping tasks. A separate business bank account is also important to keep personal and business finances distinct. As a small business owner, you will need to pay various taxes, including income tax, payroll tax (if you have employees), and possibly sales tax depending on your location and the nature of your products or services. Understanding your tax obligations and consulting with a tax professional can help prevent costly mistakes and ensure that you stay compliant with federal, state, and local tax laws.
Once your business is up and running, the next phase is growth. Scaling involves expanding your operations, increasing your product or service offerings, or entering new markets. The key to successful growth is maintaining quality while ensuring that you
can meet customer expectations as your business scales. Regularly soliciting customer feedback and continuously improving your processes will help maintain customer loyalty and satisfaction as your business grows.
Starting a small business requires a combination of creativity, hard work, and strategic planning. From validating your idea through market research to choosing the right legal structure, filing your business with the Secretary of State, obtaining an Employer Identification Number (EIN), and securing funding, the path to success is complex but manageable when broken down into clear steps. By developing a solid business plan, focusing on effective marketing strategies, and maintaining good financial practices, you can lay the groundwork for a thriving business. With determination and persistence, you can turn your business idea into a successful venture.
