Bis-Man INC! October 2023

Volume 2 Issue 10

Publisher EDITORIAL Editorial Team Lead

Editors

Art Director Editorial Graphic Designer

Creative Strategist

Content Specialist

Contributors

INTERACTIVE Business Development Manager Business Development Associate Videographer Director of Creative Strategies

Graphic Designer

ADVERTISING VP of Business Development

Sales Representative

Sales & Marketing Advisor

Client Relations

Client Relations Manager

Marketing Coordinator

Operations Assistant DISTRIBUTION Delivery

Mike Dragosavich

Brady Drake Brady@SpotlightMediaFargo.com

Geneva Nodland, Grant Ayers

Kim Cowles

Ty Betts

Josiah Kopp

Gary Ussery

Tyler Demars, Nicole Evans, Julie Hinker, Mike Schmitz, Tanya Taplin, Arielle Windham

Nick Schommer

Kellen Feeney

Tommy Uhlir

Megan Suedbeck

Ben Buchanan

Paul Hoefer Paul@SpotlightMediaFargo.com

Al Anderson Al@SpotlightMediaFargo.com

Tori Helland

Tori@SpotlightMediaFargo.com

ClientRelations@SpotlightMediaFargo.com

Jenny Johnson

Jessica Mullen

Miranda Knudson

John Stuber

Spotlight, LLC 4609 33rd Ave S Suite #304 Fargo, ND 58104 or info@spotlightmediafargo.com

ADVERTISING: 701-478-SPOT (7768)

THE HEARTBEAT OF BISMARCKMANDAN BUSINESS

As we turn the pages, we're also greeted by news from the City of Bismarck's Mayor Mike Schmitz. It's not every day that our city receives a commendable $50 million for public works infrastructure. This gesture by the State Legislature underscores the growth and potential of Bismarck-Mandan, positioning us for an even brighter future. And let's not overlook the entrepreneurial spirit that keeps our business landscape vibrant. A nod to the folks at startup Pavewise for their updates—their journey is a testament to the resilience and innovation that the Bismarck-Mandan community is known for.

As we embark on this monthly journey through Bis-Man INC!, it's my hope that these narratives, along with the many other inspirational and informative stories in this month's issue, encourage, enlighten, and reinforce the belief in the power of community and collaboration. Each story we share is a testament to the drive and dedication of BismarckMandan's business landscape and the inspirational entrepreneurs who call this community "home."

he heart and soul of Bismarck-Mandan's bustling business community can be summed up in the people and organizations that breathe life into it. Every once in a while, stories of perseverance, innovation, and goodwill rise above the everyday chatter, echoing the values that I and this community hold closely.

In this issue, we shine the spotlight on Dale and Melodie Zimmerman's establishments—Peacock Alley and 40 Steak & Seafood. Their dedication and passion have undoubtedly raised the bar, crafting not just a dining experience, but a legacy in Bismarck. Similarly, the Walk to End Alzheimer's offers hope and a space for unity, illustrating the power of coming together for a cause that touches so many lives.

Whether you're an entrepreneur seeking that next golden opportunity, a nonprofit working tirelessly for change, or simply a resident invested in the growth and well-being of our community, remember: our strength lies in our unity and the shared tales of success and endeavor. Let's keep the spirit of collaboration alive, celebrate every milestone, big or small, and continue to make Bismarck-Mandan a place where business dreams become reality.

Sincerely,

Bis-Man INC! Editor

MEET THE TEAM.

MIKE DRAGOSAVICH

GRANT AYERS

TORI HELLAND

BEN BUCHANAN

MEGAN SUEDBECK

TOMMY UHLIR JOHN STUBER

MIRANDA KNUDSON

JESSICA MULLEN NICK SCHOMMER

KELLEN FEENEY

GARY USSERY

JENNY JOHNSON

JOSIAH KOPP

PAUL HOEFER

AL ANDERSON

KIM COWLES

TY BETTS

GENEVA NODLAND

BRADY DRAKE

Redefining Culinary History in Bismarck

By Grant Ayers | Josiah Kopp

wo beloved dining gems lie in downtown Bismarck. Dale Zimmerman and his wife, Melodie Zimmerman, co-owners of Peacock Alley and 40 Steak & Seafood, have not only supported two successful restaurants but have also played a pivotal role in the revitalization of downtown Bismarck. With a vision to create vibrant spaces and a passion for serving high-quality, unprocessed food, the Zimmermans have built a legacy that stands as a cornerstone for the local community. I spoke with Dale Zimmerman, co-owner of the culinary landmarks, to discuss each business' history, rewards, challenges, and more. As Peacock Alley celebrates its 90th anniversary, and 40 Steak & Seafood continues to redefine culinary excellence, let us delve into the inspiring journey of the Zimmermans and how the two establishments have become unique culinary destinations in the area.

Zimmerman's decision to enter the restaurant industry was influenced by his observations during his extensive global travels before he entered the world of restaurateurs. He witnessed a growing trend among millennials who sought out a more vibrant lifestyle, favoring downtown areas over suburban landscapes. Recognizing the untapped potential of downtown Bismarck, Zimmerman saw an opportunity to be part of a revitalization movement. When the chance to acquire Peacock Alley, a historic establishment in the Patterson building, arose,

Zimmerman, along with his wife, Melodie, seized the moment.

“I come from the business world. Before I was in the restaurant business, I was an executive with a big global company. I traveled 300,000 air miles a year, all over the world. I lived in Bismarck and I’d fly to cities all over the world. I saw a unique opportunity, as there was no major revitalization of downtown Bismarck yet. It was always kind of an afterthought. My main priority was that I needed to be at home more with my kids and Melodie because I

was gone all the time,” Dale said. An opportunity came to Zimmerman when he heard that the former owner of Peacock Alley would sell to the “right owner,” but didn’t have the business formally listed. Their goal was clear: to promote downtown Bismarck and ignite a renaissance that would breathe new life into the community. Since they went into the restaurant business by starting that venture on April 12, 2010, they have done all they can to remain an ever-present landmark of downtown Bismarck.

What Makes Peacock Alley Unique?

Established in 1933, Peacock Alley has weathered numerous economic challenges throughout its history. From the Great Depression to recessions and the shift of businesses to suburban malls, Peacock Alley has remained steadfast. The secret to its resilience lies in its ability to adapt. Zimmerman embraced a philosophy of using whole ingredients and unprocessed foods, a trend he observed in renowned restaurants worldwide. By eliminating microwaves from the kitchen and focusing on quality ingredients, Peacock Alley delivers a unique dining experience where the flavors of the food shine through. Moreover, Peacock Alley proudly showcases its rich history on its walls, boasting visits from four U.S. presidents—an achievement shared by only a select few establishments in the country.

“I looked at [Peacock Alley] with my wife, Melodie, and we saw it as an opportunity to get in on the ground floor of a revitalization that might happen in our community. There’s no better way to do that than to be the business that's been the cornerstone of downtown Bismarck for decades,” Dale said.

Having found success in Peacock Alley, the Zimmermans were up for yet another challenge within another popular restaurant, East 40 Food & Drink. While East 40 Food & Drink was first opened in 1975, the Zimmermans rebranded the restaurant to 40 Steak & Seafood, and are celebrating owning the business for nearly 10 years. Under the couple's ownership, 40 Steak & Seafood emerged as a culinary gem in the Upper Midwest.

With a commitment to excellence, this establishment takes pride in its

in-house dry-aged steaks—a rarity in the region. By prioritizing the use of fresh ingredients and saying goodbye to the concept of deepfrying, 40 Steak & Seafood delivers a dining experience that celebrates the natural flavors of its seafood.

“There are so many unique qualities behind 40 Steak & Seafood. We have a huge cooler that’s full of all kinds of loins to dry age because we’re the only restaurant in the Upper Midwest that dry ages our steaks in-house. We don't have a fryer or flat-top grill, and all of our seafood is cooked, rather than deep-fried, to keep that flavor. We do things differently than anybody else, but we prefer to let the food speak for itself by not covering it with any excessive sauces or breading. We serve the customer a dish of delicious fresh seafood, with a side of fresh vegetables, and they love it,” Dale said.

Embracing the philosophy of using fresh ingredients and allowing natural flavors to shine is one of the many ways that the Zimmermans are setting their restaurants apart from the competition. In an industry known for its competitiveness, the couple understands the importance of continually striving for excellence. Procuring the freshest ingredients is a top priority for both Peacock Alley and 40 Steak & Seafood.

While being located in the heartland of North America presents logistical challenges, the Zimmermans have established connections with suppliers beyond the local market. By maintaining relationships with a diverse range of suppliers and consistently delivering high-quality products, the duo's restaurants set themselves apart. Rather than chasing flashy, fleeting trends, the emphasis remains on providing a top-notch dining experience rooted in quality and consistency.

“We try to stay on the cutting edge as much as possible for quality and product, but we avoid any flashy trends that other restaurants do sometimes. We stick to the basics. We find that if you can offer a high-quality product, that speaks volumes for itself. When we procure the top 4% of beef that's rated at the production plant and use that, we know that we have a consistency that no one else touches,” Dale said.

Both restaurants’ products were facing a questionable future with many local businesses being impacted by the pandemic in early 2020. When the COVID-19 pandemic struck, Peacock Alley came down on some hard times that were challenging for the team to get through. As with most business owners, the Zimmermans were facing an entirely new, unprecedented, and unpredictable situation with COVID-19 forcing many businesses to limit their capacity or close altogether. Despite this challenge, they led the charge to push Peacock Alley through the landscape of restrictions, guidelines, and general safety to

No Microwave? No Problem.

continue operating years after the initial shutdown in early 2020.

While Peacock Alley faced the hardships that many large restaurants did, 40 Steak & Seafood was well-positioned to adapt quickly due to its niche market of catering to smaller groups. While many restaurants faced significant challenges during this time, the couple's focus on intimate dining experiences allowed his establishment to rebound swiftly.

“40 Steak & Seafood never really faced many challenges during the pandemic, as we've always

“When traveling to restaurants all over the world, it was clear that many of the greatest restaurants start with whole ingredients and unprocessed foods. It's a generational thing. If you cook your food and use real ingredients, people will respond positively. We start with quality ingredients and create food that you can't get anywhere else, so 10 years ago, we got rid of all our microwaves. As far as I know, we're the only two restaurants in the area that don't even have a microwave. When it comes to something as simple as even making hot water, we do it the old-fashioned way with a boiling kettle. We do everything very unprocessed and let the whole ingredients speak for themselves.”

- Dale Zimmerman

Did You Know?

specialized in one to two couples going out to eat. 40 Steak & Seafood rebounded super quickly because when the world was saying 'you shouldn't be meeting in large groups,' that was already our niche,” Dale said.

However, he also acknowledges the importance of treating employees like family. By fostering a positive work environment and offering competitive wages and flexible schedules, the Zimmermans have nurtured longterm relationships with their staff. This approach has resulted in an exceptional employee retention rate, with some team members proudly serving Peacock Alley for over three decades.

“I know that 'family' sounds cliche, but we're in an industry where the average employee tenure is between six months and a year, which is

crazy, but we’re proud that we have employees who have worked with us for over a decade. We have staff at Peacock Alley that have been with us for over 30-some years. We treat our employees well in terms of wages and flexible schedules and they pay that respect forward to the customer. If you treat employees like it’s their career, they’ll treat their role like a career as well,” Dale said.

Peacock Alley and 40 Steak & Seafood have established not only a dedicated employee base but also a loyal customer following, by maintaining classic dishes that have become beloved staples in the community. While the core menu remains largely unchanged, the teams at both establishments occasionally introduce new ideas through innovative appetizers and seasonal offerings. Notably, the

introduction of bowls during the pandemic provided a delicious and convenient option that appealed to customers both during dining restrictions and beyond.

“People love and come back for core items, such as the filet mignon, ribeye, salmon, and chicken salad. I'm pretty sure my house would get egged if we dropped a few of those items! We did launch bowls during the pandemic to provide more opportunities during the social distancing restrictions. They taste delicious and travel well, so we’ve kept them as a mainstay item. Both Peacock Alley and 40 Steak & Seafood are places to gather with family and friends and celebrate life together. Those memories that you walk away with can’t be put in a to-go box, so we couldn’t be happier to be out of those days,” Dale said.

40 Steak & Seafood consists of five individual dining rooms; each with its own unique decor and history!

Photo Courtesy of 40 Steak & Seafood

What’s Your Favorite Steak, Dale?

Peacock Alley: My favorite is the hanger steak, served medium rare. That's about the only steak that I really enjoy medium rare, and it's the most flavorful steak that I’m probably ever going to have.

40 Steak & Seafood: I love the cowboy ribeye or porterhouse, served medium.

Did You Know?

“Our parent company is titled SQV, Inc., standing for service, quality, and value. We strive to achieve those three words every single day by providing the best experience we possibly can, at a great value. We’re procuring ingredients from different suppliers around the world.”

- Dale Zimmerman

Dale and Melodie Zimmerman's journey as restaurateurs in Bismarck highlights their unwavering commitment to quality, community, and downtown revitalization. Through Peacock Alley and 40 Steak & Seafood, they have established culinary landmarks that celebrate the unique flavors of unprocessed food, creating spaces for cherished moments

with loved ones. The Zimmerman's dedication to service, quality, and value has propelled both establishments to exceptional success, setting a standard for others to aspire to. As Bismarck continues to evolve, the duo's restaurants remain symbols of culinary excellence, inviting patrons to indulge in a blend of timeless and innovative flavors.

Photo Courtesy of Dale Zimmerman

by Kayla Schmidt

Funding Tomorrow's Need

Water is the building block on which civilization is built. Without water, there are not enough resources to keep a large group of people alive for any longer than a few days. Sanitation would be impossible. There are no jobs, there are no commercial entities, there is no growth. Every state, county, and city in the United States is dependent on water.

By Mike Schmitz Courtesy of the City of Bismarck

In Bismarck, the dependence on water leads you to the Missouri River, a gigantic stretch of water that travels 2,300 miles from Montana to Missouri, where it connects with the Mississippi River. While a North Dakota city relying on a water source often called "The Big Muddy" due to the sediment that can accumulate may not seem like a worthwhile proposition, the Missouri River has helped the community proposer for more than 150 years.

Camp Greeley was established along the river’s banks in 1872, serving as a supply depot for forts along the river. The camp grew and a year later its name was changed to Camp Hancock. The city, originally called Edwinton, was renamed Bismarck in 1873. Many of the city’s water services sprung from the treatment plant’s finished construction in 1924. Parts of that initial infrastructure still play a part in the services citizens receive today.

Bismarck has grown from those humble beginnings to a community of about 75,000 people, North Dakota’s Capital City, and the state’s second-largest city overall. The community appears to have reached a sustainable growth threshold, as it grew by an estimated 20 percent between 2010 and 2020 and is expected to reach 100,000 people by 2045.

However, the footprint that comes with that growth is considerable. Presently, Bismarck has an area of just over 1 billion square feet, or just below 36 square miles. That is up from 26 square miles (725,775,986-square-feet) in 2000, 30.5 square miles (851,213,234-square-feet) in 2010, and 35.1 square miles (978,904,187-square-feet) in 2020.

But with growth comes the need for more services and a larger reach for existing services. The systems

that were established initially had different capabilities and were in place for different needs. The capabilities in place for decades can be stressed beyond capacity and the threat of breakdown if not maintained. During summer months, as the need for water is at its highest, overextending the city’s water system could result in the absence of water.

The Need

The City’s growing footprint continues to drive costs when it comes to services for citizens. In the winter, for example, more roads means that it takes longer to remove snow. As new neighborhoods are established, trees may not yet be mature and unable to slow the blowing snow from building in certain areas. When it comes to water treatment, water distribution, sanitary sewer, wastewater treatment, and stormwater management, the process of moving water is necessary to maintain a safe and thriving community.

The City’s Public Works Utility Operations exist as an enterprise fund. Enterprise funds are self-supporting government fund that sells goods or services—in this case, drinking water, sewer, and stormwater services— to the public. The cost of the service will determine the cost to the customers, and as the cost of service goes up, so will what customers pay.

Early exterior shots of the Water Treatment Plant.

“Our challenge is to provide high-quality services to citizens, every day, and at all hours,” said Public Works Utility Operations Michelle Klose. “When someone is without one of the services that Utility Operations provide, it becomes apparent very quickly how difficult life is without access to water.”

While residential usage ranges across consumption, bathing, lawn and garden care, and other needs, non-residential use is often more widely varied. These non-residential entities serve as critical foundations for a strong community and are important building blocks for the future of Bismarck:

• Medical Facilities (i.e. hospitals, clinics, etc.)

• Industrial Users (i.e. construction, manufacturing facilities, etc.)

• Hotel Industry

• Food & Beverage Services (i.e. restaurants, bottling companies, breweries, etc.)

• Parks & Rec (i.e. swimming pools)

• Schools (elementary through college)

To show how much demand has increased in just the last decade, consider the volume of utility billing

accounts: In 2013, the City of Bismarck maintained a network of 11,456 utility billing accounts. That number grew to 16,367 in 2018. In 2023, the amount of billing accounts has more than doubled from the 2013 mark and is at 23,266. The City of Bismarck’s utility infrastructure needs were estimated to be just shy of $200 million on a story map that Public Works Utility Operations created in 2022 to serve as a roadmap of sorts through the needed infrastructure improvements:

• $83 million: The City’s Water Treatment Plant is 100 years old in 2024 and still contains some original infrastructure in place today. This project will improve piping, pumping and increase water treatment capacity from 30 to 40 million gallons per day.

• $23.5 million: The City’s Wastewater plant treats 6.5 million gallons of wastewater every day. This project will improve treatment processes and ensure federal clean water compliance.

• $36 million: Watermains in the City’s Water Distribution System are reaching 100 years in service. This project will be needed for repairs and replacement of these mains and storage will project and ensure delivery of safe drinking water.

1940s exterior shot of the Water Treatment Plant.

• $55 million: The City’s Sanitary Sewer System collects wastewater from nearly 23,000 customers, through a 300-mile network of sewers and 23 lift stations. This project will provide upgrades to the Pioneer and Hay Creek lift stations.

• $6.3 million: the City’s stormwater system collects drainage and carries it to the Missouri River and its tributaries. This project will help augment the pipe and culverts that help prevent flooding by holding back high flows during large runoff Events.

Financial Philosophy Change

The City of Bismarck has historically not sought out funding through legislative sessions. Prior to 2023, the city instead paid for projects through money raised through fees, taxes and assessments, and state funding was traditionally unused. However, facing the enormity of these combined projects prompted a need to change that philosophy.

This change would happen during the state’s 68th Legislative Session. During this session, Senate Bill 2020 was introduced as a way for the Department of Water Resources to defray the expenses to infrastructure. However, early versions of this bill initially did not include the $50 million that Bismarck would eventually be awarded. Following testimony by the City of Bismarck $30 million of funding was identified for the Bismarck Water Treatment Plant expansion project. Testimony was provided to the House Appropriations Committee and an additional $20 million of funding was added.

“Bismarck is lucky we have a good delegation that works very well together and worked hard to get the funding for Bismarck’s water infrastructure needs,” said City Administrator Keith Hunke. “Having Bismarck legislators seated on important committees also helped us to be successful in navigating the legislative process.”

Part of what made the testimony compelling for the legislature is that Bismarck’s Water Treatment Plant no longer provides water only to the city, but is instead a regional water provider. Drinking water that is produced through the City of Bismarck Water Treatment Plant is provided regionally to the South Central Regional Water District (8,000+ users), the City of Lincoln (4,300+ population), the University of Mary (3,800+ students/faculty), United Tribes Technical College (900+ students and faculty), along with the water distributed throughout the city of Bismarck.

“The information shared with legislators about our Water Treatment Plant expansion project and who we provide safe drinking water to, was key,” said Hunke. “It’s telling our story and consensus building— it’s working with both the Senate and the House, letting them know how this not only benefited Bismarck, but how it benefited the rest of the region.”

Following the amendments made to the first round of the bill, which included the addition of five lines of text that would equate to $50,000,000 for the City of the Bismarck, the House passed the bill by an 88-4 margin, while it passed the Senate 46-0 on April 28 and was signed by Governor Doug Burgum on May 8. In total, Senate Bill 2020 is responsible for providing a total of $892 million for projects.

“This historic investment in water supplies, flood control, and water management will support community growth and resiliency, enable economic expansion, and provide tangible benefits to North Dakotans across our state for generations to come,” Burgum said. “We’re deeply grateful for the work by the Legislature, DWR, State Water Commission,

regional and local water managers, and other stakeholders who highlighted the needs and helped to move this critical infrastructure funding across the finish line.”

Funding Impacts

The benefit from the $50 million dollars in funding is three-fold for the City of Bismarck, if not more.

The first benefit has to do with receiving the money, and that money received will help pay for the Utility Operations projects. This benefit is fairly straightforward—there was a need and this funding will help address that need. The projected water consumption for a growing population will be met for years to come.

“To not expand the Water Treatment Plant to meet our peak demands forecasted through 2040 would be a devastating blow to our community’s growth,” said Hunke. “The $50 million would have had to have been all placed on our water customers which would

1990 exterior shot of the Water Treatment Plant.

have created unreasonable and mostly unaffordable water rates.”

One of the most interesting concepts about money is value. Outside of the value, or worth, money has today, there is the expected value of money tomorrow or a year from today. And while you can project that value, no one really knows what it will be until that day. But, the general consensus is that projects two years from now will be more expensive than projects today. Subsequently, there is additional value in having all of the money on hand to pay for a project. This has become especially apparent during the supply chain issues that have plagued the country since the COVID-19 pandemic, creating additional financial pitfalls. However, because the funding from the state is accessible as project costs occur, the project is able to proceed at a faster rate than what was initially

anticipated. Klose estimated that the Water Treatment Plant project timeline was able to be accelerated by 24 months. By speeding up that timeline, a number of costs can be mitigated because the payments are happening now, and now at inflation-effected prices two years down the road.

The third positive impact because of this funding is the monthly fees that Bismarck citizens pay each month. The infusion of $50 million means that utility rates were able to be stabilized.

Looking Ahead

The future of Bismarck continues to be a bright one. By increasing the Water Treatment Plant’s ability to produce another 10 million gallons of drinking water each day,

This building will be used as part of the expansion of the water treatment process.

the expected water need for the City should be met through the majority of the next two decades.

But for a growing city, when one project is completed, another one traditionally takes its place. And there is no shortage of upcoming projects for the City of Bismarck. Accompanying these infrastructure changes and improvements are additional projects. This fall, Public Health will enter a new dedicated building, located just to the north of the Public Works facility on 26th Street, in Bismarck. In the near future, a fire station will be built in Northeast Bismarck. Soon, a new police station will need to be built. More roads will be needed to help get people from east to west, north to south. The needs for a growing city do not slow.

Through the identification of need, collaboration of thought, and the willingness to address these

challenges with traditional and innovative responses, the stage is set for Bismarck to continue its measured and sustainable rise.

Present-day exterior of the Water Treatment Plant.

ABOUT THE AUTHOR

Tanya Taplin is an assistant professor of cybersecurity at University of Mary’s Gary Tharaldson School of Business. She has 25 years of cybersecurity experience—most recently working for the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency as North Dakota’s cybersecurity advisor. Taplin is among a team of faculty experts at the University of Mary with a combined 75 years of cybersecurity experience.

SAFEGUARDING SMALL BUSINESSES IN THE DIGITAL AGE

By Tanya Taplin Courtesy of University of Mary

today's hyperconnected world, the art of cybersecurity stands as a reliable defender of our digital lives. Its mission is to shield our information and data from the clutches of unauthorized users and potential threats. In an era where technology permeates

every facet of our existence, the value of digital assets, personal data, and privacy has soared, becoming prime targets for cybercriminals. From the individual level to the broader business landscape, cybersecurity is no longer a mere option—it's a nonnegotiable necessity.

THE DIGITAL EVOLUTION: EMBRACING CONNECTIVITY AMID VULNERABILITIES

Our lives have become intricately woven with technology, yielding unparalleled convenience but also ushering in new vulnerabilities.

The proliferation of digital devices and networks has opened doors to

seamless interactions, but it has also left us susceptible to malicious intent. Each connected device, from smart thermostats to wearable gadgets, offers an entry point for cybercriminals seeking to exploit weaknesses and gain unauthorized access. It's an ongoing process where technology's progress is met by the ever-changing landscape of threats. Moreover, the influence of cybersecurity extends beyond virtual domains—it shapes the reliability of power grids, the precision of agricultural systems, and even the resilience of corner store operations.

THE BULLSEYE: SMALL BUSINESSES AS UNASSUMING TARGETS WITH MONUMENTAL IMPACT

Small businesses often underestimate their allure to cybercriminals, driven by their size or the perception that they lack enticing digital assets. Yet, these enterprises hold a trove of invaluable information— employee and customer records, financial data, and access to interconnected networks—that hackers actively covet. Interestingly, small businesses might be at a greater risk compared to their larger counterparts, as resource limitations can hinder their ability to invest in robust cybersecurity measures.

RANSOMWARE'S RISE AND THE MODERN THREAT LANDSCAPE

The cyber threat landscape has undergone a seismic shift in recent years, and small businesses find themselves thrust into the crosshairs. Ransomware attacks and denial-ofservice (DoS) breaches have become weapons of choice for cybercriminals, leaving small businesses grappling with the aftermath of these sophisticated assaults. The strategies that once provided security a mere decade ago are now significantly inadequate. This rapidly evolving threat landscape highlights the need for a dynamic and adaptable approach to cybersecurity.

CHAMPIONING A CULTURE OF CYBERSECURITY: FROM THE OWNER TO THE NEW HIRE

The responsibility of defending against cyber threats isn't limited to the realm of IT teams or outsourced providers. It's a shared responsibility that should be woven into the very fabric of every business, from the top leadership down to the newest team members. The outdated reliance on a select few for security needs should transform into a joint commitment to safeguarding valuable digital assets.

STRATEGIES FOR CYBER RESILIENCE: EQUIPPING SMALL BUSINESSES FOR THE BATTLE

1. MULTI-FACTOR AUTHENTICATION (MFA): FORTIFYING DIGITAL IDENTITY

MFA emerges as a potent weapon in the fight against unauthorized access. By demanding more than a mere password, MFA adds an additional layer of protection. Whether it's text-based codes, smartphone-generated tokens, push notifications, or hardware-based keys, MFA mitigates the risk of breaches even if one authentication factor is compromised.

2. CRAFTING IMPENETRABLE PASSPHRASES: BUILDING STRONG FORTRESSES

Crafting robust passwords is like building fortified walls against cyber intruders. Longer passwords are

more secure passwords. Employing passphrases, infused with creativity, punctuation, and capitalization, bolsters protection against cybercriminals. Weak or default passwords are the chink in the armor, often exploited by hackers looking for an easy way in.

3. TRAINING AND AWARENESS: EMPOWERING THE WORKFORCE

Human vulnerability is often the weakest link in an organization's security chain. Proper training equips all employees with an understanding of cybersecurity's significance, their roles in maintaining it, and the tools to identify and address potential threats. By ingraining vigilance against phishing attacks and software updates, businesses cultivate a more secure environment.

4. STAYING UP-TO-DATE: UPDATING AND PATCHING FOR RESILIENCE

The importance of staying current in the digital realm cannot be overstated. Regularly applying security patches and updates closes the door on known vulnerabilities that cybercriminals exploit. In a world where outdated systems are the low-hanging fruit, timely updates stand as a formidable defense.

5. THE SAFETY NET OF BACKUPS: FORTIFYING AGAINST RANSOMWARE

Ransomware attacks can paralyze businesses, but robust and tested backups serve as a lifeline. A comprehensive disaster recovery plan

| Matt Frohlich Assistant Professor and Program Director of Cybersecurity Administration at University of Mary’s Gary Tharaldson School of Business

| Tanya Taplin Assistant Professor, Cybersecurity Administration at University of Mary’s Gary Tharaldson School of Business

| Dr. Kevin Fishbeck Program Director of Computer Information Systems at University of Mary’s Gary Tharaldson School of Business

Left to Right:

(DRP) and incident response plan (IRP) offer both preventive and remedial strategies, ensuring business continuity and resilience.

6. ENDPOINT SECURITY: STRENGTHENING THE PERIMETER

Every device connected to a network is a potential vulnerability. While all operating systems are striving for improved security, Chromebooks and iOS devices stand out as "secure by design." Streamlining a business's technology arsenal around these devices reduces the attack surface and elevates overall security.

7. BUILDING STRONG VENDOR RELATIONSHIPS: ALLIES IN THE BATTLE

Many small businesses entrust their technological needs to third-party vendors. Establishing clear roles and responsibilities, safeguarding data, drafting disaster recovery plans, and ensuring compliance standards are met create a robust cybersecurity framework. In a world where data protection is paramount, effective vendor communication is critical.

EMBRACING A CYBERAWARE FUTURE: WHERE VIGILANCE MEETS VIGOR

In an age dominated by digital connectivity, every small business stands as a potential

target, and the mantle of cybersecurity rests on the shoulders of all. The increasing sophistication of cyber attacks underscores the potential consequences that can disrupt everyday operations. Every business bears the responsibility of diligently recognizing its assets, cultivating a culture centered around optimal approaches, and enabling employees to actively safeguard their data, operations, and instill trust among their customers.

As the digital frontier continues to expand, the call to action is unmistakable: adapt, reinforce, and thrive amidst evolving cyber challenges. In the dynamic realm of cybersecurity, a proactive stance emerges as the most formidable armor any business can adopt. With a concerted effort, unwavering commitment, and a firm grasp of the evolving threat landscape, businesses can not only navigate the cybersecurity maze but also emerge stronger and more resilient on the other side.

BETTER PROTECT YOUR BUSINESS FROM ONLINE THREATS

The University of Mary offers degree and certificate programs in cybersecurity. Gain hands-on expertise in safeguarding digital domains, mastering multi-factor authentication, and tackling modern cyber challenges. The curriculum is designed to equip you for the ever-changing digital landscape. Whether you're entering the field or enhancing your skills, University of Mary's programs provide the knowledge to effectively counter cyber threats and excel in the technology-driven environment. Learn more at online.umary.edu/cyber

Walk

to End Alzheimer's

Bismarck-Mandan Community Shows Strength in Walk to End Alzheimer's Event

Nonprofit organizations are oftentimes overlooked in the community due to a lack of promotional funds and advertising, amongst other reasons. To help spread awareness of these efforts being made, we feature a local nonprofit in each issue that we believe deserves a spotlight shined on the great work that they’ve done and continue to do within the community.

The sense of community was unmistakable on Saturday, September 9, in BismarckMandan as residents united for a powerful cause: the Walk to End Alzheimer’s. The event, held annually across over 600 communities in the U.S., made its resounding mark locally, adding to the collective fight against Alzheimer’s disease. I connected with Emily Bultema, Senior Development Manager at the Alzheimer's Association Minnesota-North Dakota Chapter, to discuss the event’s turnout, impact, future aspirations, and more.

This year, the BismarckMandan event saw a fantastic turnout with approximately 400 participants. Even more impressively, our community surpassed its fundraising target, totaling an estimated $75,000 in donations. These funds will go a long way in supporting 24/7 care, groundbreaking research, and invaluable support services for Alzheimer's patients and their families.

While participation in the event is free, the encouragement to fundraise has a purpose. The money raised goes directly toward the Alzheimer’s Association, which provides critical services such as 24/7 care and support. Additionally, the funds aid research efforts focused on understanding Alzheimer's better, as well as developing prevention methods,

treatments, and hopefully, an eventual cure.

This event stands out in the way it invites participation from all quarters. Whether you’re a caregiver, a friend, or a family member affected by Alzheimer’s, the Walk to End Alzheimer’s serves as a communal space for shared experience and collective action. From local businesses to schools and various organizations, it’s truly a team effort, which explains how our community managed to raise such an astonishing amount.

While the statistics and the funds raised are essential markers of success, the Walk to End Alzheimer's is much more than just numbers. It's about real people coming together to make a difference. It's about those who have been affected directly or

By Grant Ayers | Courtesy of Emily Bultemap

indirectly by Alzheimer’s disease, sharing stories, walking in memory or honor of a loved one, and lending emotional and financial support to an urgent cause.

The astounding success of this year’s Walk to End Alzheimer's in Bismarck-Mandan is a testimony to what we can accomplish when we join forces for a noble cause. While these events are a vital part of raising awareness and funds, the fight against Alzheimer's is a 365-day-a-year endeavor. We must continue to support research, care, and advocacy to truly put an end to this disease that impacts so many lives. Each step taken symbolizes a step closer to a future without Alzheimer's—a future that seems more attainable with each year's walk.

The funds raised offer a tangible means to support both those

Did You Know?

Alzheimer’s is named after Dr. Alois Alzheimer, who in 1906 noticed changes in the brain tissue of a woman who had died of an unusual mental illness.

suffering from Alzheimer’s and the research necessary to one day end this disease. As business owners, community leaders, and residents, it’s an uplifting reminder of the power of local action. Here's looking forward to next year’s event, as we continue walking towards a cure, hand in hand. CONTINUED

Q: In your eyes, how has the Walk grown over the years, compared to the first Walk?

A: The Walk has been taking place for over 15 years. Over the years more companies have gotten involved in the fight against Alzheimer's along with family/friend teams. Alzheimer's disease affects the whole family and many caregivers are still employed. Companies are supporting caregivers' needs and getting involved in the fight too.

Q: What are the future goals regarding the Walk to End Alzheimer’s in upcoming years?

A: Our vision is a world without Alzheimer's. We are getting closer to seeing this day as there are currently FDA-approved treatments for Alzheimer's that slow the progression. We will continue to raise funds to provide no-cost care and support to those who need our support. Our Walk is our largest fundraiser and also helps to continue to advance our research efforts.

A Q&A with Emily Bultema

This is a huge first step in the advancement of treatments, and we are hopeful that new treatments will eventually help individuals in all stages of an Alzheimer’s journey. Early detection and diagnosis are important so that people can access new treatments such as Leqembi. Once individuals are diagnosed they can get resources and be more prepared as the disease continues to advance. We look forward to a time when we can end Alzheimer’s and dementia.

Q: Tell me a bit about the positive impact that you’ve seen the Walk to End Alzheimer’s bring to the Bismarck-Mandan community.

A: The Walk is such a hopeful event in our community that brings people together and helps them realize they are not alone in this journey. It introduces families to one another, people learn about the services that we offer and it allows them to unite for the same cause.

About the Alzheimer's Association

The Alzheimer's Association® is the leading voluntary health organization in Alzheimer’s care, support, and research. Founded in 1980 by a group of family caregivers and individuals interested in research, the Association includes our home office in Chicago, a public policy office in Washington, D.C., and a presence in communities across the country.

An estimated 50 million people worldwide are living with dementia. In the United States alone, more than 6 million have Alzheimer’s, and over 11 million are providing unpaid care. The Association addresses this crisis by providing education and support to the millions who face dementia every day, while advancing critical research toward methods of treatment, prevention, and, ultimately, a cure.

Facts About Alzheimer's

According to the Alzheimer’s Association

• More than 6 million Americans are living with Alzheimer’s.

• Almost two-thirds of Americans with Alzheimer’s are women.

• 1 in 3 seniors dies with Alzheimer’s or another dementia, and kills more than breast cancer and prostate cancer combined.

• In 2023, Alzheimer’s and other dementias will cost the nation $345 billion. By 2050, these costs could rise to nearly $1 trillion.

• Between 2000 and 2019, deaths from heart disease have decreased 7.3% while deaths from Alzheimer’s disease have increased 145%.

• While only 4 in 10 Americans talk to their doctor right away when experiencing early memory or cognitive loss, 7 in 10 would want to know early if they have Alzheimer’s disease if it could allow for earlier treatment.

Your Dollars At Work

Every dollar you raise benefits those affected by Alzheimer's disease in your community. The Alzheimer's Association is a global organization, working to advance care, support, and research across the world. From face-to-face support to online education programs and promising worldwide research initiatives, the money you raise makes a difference in the lives of those facing Alzheimer's.

Use of Funds :

• 79% Alzheimer’s care, support, research, awareness, and advocacy

• 17% Fundraising

• 4% Administrative

If you missed this year's walk but would still like to contribute, it's not too late to make a donation. Together, let’s keep making strides in this long journey to end Alzheimer's.

For additional information, feel free to visit the Alzheimer’s Association website. alz.org

@ALZAssociation

Step into the fascinating world of Pavewise, an upand-coming asphalt software startup that's on the path to success! In this monthly feature, we'll be right there alongside Pavewise, cheering them on as they grow and face various challenges. From their victories to the obstacles they encounter, we'll witness it all. Get ready to be inspired by their journey as they strive to make a difference in the asphalt industry. Join us as we explore their exciting story and how they navigate their way to the top!

WELCOME TO THE TEAM!

We are excited to announce that we have hired a Full Stack Developer to our growing team.

HELP WANTED/ASKS

• Always looking for connections with state DOTs and infrastructure agencies.

• Looking to connect with any paving contractors or asphalt professionals.

RECENT HIGHLIGHTS

• Getting good feedback and ideas from current users.

• We locked in a booth at our third expo for 2024 at the National Pavement Expo in Tampa.

• Tellwell finished a new release on our website. Check it out on our website!

• We are excited to announce that we have hired a Full Stack Developer to our growing team. Please welcome Steven Brown! We are happy to have him on our team!

RECENT LOWLIGHTS

Trying to onboard customers in the middle of construction season.

Deciding what features are most important to implement next.

THE PRODUCT

Improved reset password flow by updating case sensitivity for email input.

Added current project pins and routes to the map screen when adding additional pins and/or routes. Lock map feature for mobile and desktop, improving scrolling functionality.

Added pin location copying feature for easy sharing of project location information.

Allow for editing start and end dates directly from the

Working on a roadmap for the next release of

Check out our app for a free trial today! app.pavewisepro.com

Provided by Pavewise

Jase Kraft CTO

Michael Howey Product Manager

Aaron Motacek Full Stack Engineer

pavewisepro.com

bryce.wuori@pavewisepro.com

/company/pavewise app.pavewisepro.com

KPIS/CORE METRICS

• We have shifted from tracking the number of seats per company to just tracking the number of users into the software.

• We have 52 companies on our waitlist to onboard the Pavewise software in construction off-season.

• Our target is 250 users by Q2 2024.

• We currently have onboarded 22 users since the release of the software on July 1.

BUSINESS DEVELOPMENT

• Bryce was in Wyoming setting up an enterprise subscription on a $5.6M paving project for a local contractor.

• Bryce will be speaking at Builtwords demo day in Chicago.

• Bryce was able to speak at 1 Million Cups in Bismarck.

• Were invited by the president of ISIC to present on paving technologies in Orlando, FL this fall.

• We currently have a list of over 180 leads that will be contacted as we start implementing new users into the software.

KUDOS

• Thank you to Dakota Concepts for allowing us to test features and come out to pave with you for a day.

• Thank you to 1 Million Cups for allowing us to showcase the story of Pavewise!

• Thank you to Austan with Fargo Patent for working so diligently to help us close our current seed round.

• Thank you to all our current customers who have onboarded into the Pavewise software and provided feedback.

• Thank you to our Pavewise team! We are so proud of each of their contributions to Pavewise and so excited to see where our new road together leads!

Provided by Pavewise

Preparing Your Small Business for the Holiday Season

By Julie Hinker, VBOC of The Dakotas Director

VBOC

About the VBOC

The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.

AAs the leaves change color and a crisp breeze fills the air, the holiday season comes knocking, bringing with it a whirlwind of opportunities for small businesses. Whether you're a local boutique, a cozy café, or an online artisan, the holiday season is a time of increased consumer spending and festive cheer. However, the key to reaping the benefits lies in strategic preparation. In this article, we delve into a comprehensive guide on how to prepare your small business for the holiday season, from fine-tuning your inventory management and crafting compelling marketing strategies to enhancing customer engagement and effectively managing your team.

Photo Courtesy of

of the Dakotas

Inventory Management: Balancing Supply and Demand

Effective inventory management is the backbone of a successful holiday season for small businesses. Balancing supply and demand can be a complex task, but by breaking it down into actionable steps, you can ensure your shelves are well-stocked without overcommitting resources. Here's an expanded look at each of the four key strategies.

1. Review Previous Years: Analyzing Historical Data

When preparing for the holiday season, historical data is your greatest asset. By diving into past sales records and inventory performance, you can gain valuable insights:

• Identifying Bestsellers: Recognize which products flew off the shelves during previous holiday seasons. These items are likely to be popular again, so prioritize stocking them adequately.

• Peak Demand Periods: Pinpoint the specific periods during the holiday season when demand reaches its zenith. This information helps you anticipate surges in foot traffic or online orders.

• Inventory Shortages and Overstocking Issues: Analyze any instances of running out of certain products (stockouts) or having excess inventory (overstock). These situations can help you fine-tune your inventory management strategies.

2. Forecast Demand: Using Historical Data and Market Trends

Forecasting demand accurately is crucial to meeting customer needs and avoiding costly stockouts or excess inventory. Here's how to do it effectively:

• Historical Sales Data: Continue to leverage historical sales data but complement it with statistical tools or software that can detect patterns and trends.

• Market Trends: Stay up to date with current market trends and industry reports. Look for shifts in consumer preferences, new product categories gaining popularity, or external factors like changes in consumer sentiment or economic conditions.

• External Factors: Recognize that the holiday season can be influenced by various external factors. For example, a recession might lead to more priceconscious consumers, while cultural trends might dictate the popularity of certain products (like unique gifts or sustainable options).

3. Safety Stock: Buffering Against Stockouts

Stockouts during the holiday season can result in missed sales and disappointed customers. To safeguard against this, maintain a safety stock:

• Popular Products: Identify your best-selling items and maintain a reserve inventory of these products. This buffer ensures that even if demand unexpectedly skyrockets, you won't run out of your most sought-after items.

• Demand Variability: Calculate safety stock based on the variability in demand. Products with unpredictable sales patterns may require a larger buffer to cover fluctuations.

• Lead Times: Consider the lead time it takes to restock certain products. If it typically takes a while to receive a particular item from your supplier, it's wise to maintain a more substantial safety stock for that product.

Photo Courtesy ofVBOCoftheDakotas

4. Supplier Communication: Ensuring a Smooth Supply Chain

Collaboration with your suppliers is vital to maintaining a steady flow of inventory during the holiday season:

• Early Outreach: Reach out to your suppliers well in advance of the holiday season. Initiate conversations about your anticipated demand so that they can prepare accordingly.

• Holiday Schedules: Inquire about your supplier's holiday schedules, including any closures or reduced operating hours. Knowing this information allows you to plan for potential disruptions..

• Clear Communication Channels: Establish a clear line of communication with your suppliers. Make sure you have reliable contact information and discuss contingency plans for emergencies or unforeseen issues.

• Agreements and Contracts: Review your agreements or contracts with suppliers. Ensure you have a clear understanding of their responsibilities and delivery schedules during the holiday season. Don’t get caught off guard!

Crafting Captivating Marketing Strategies

Marketing is how you capture the attention of your audience and entice them to choose your products or services. Here are a few ideas to help you craft captivating marketing campaigns for the upcoming holiday season:

• Segmentation is Key: Divide your target audience into segments based on demographics, buying behavior, and preferences. Tailor your marketing messages to resonate with each segment, ensuring higher engagement. This includes email marketing, social media content, and advertising campaigns.

• Holiday Storytelling: Develop a narrative that captures the essence of the holiday season. Whether it's about sharing moments with loved ones or finding the perfect gift, a heartfelt story creates an emotional connection.

• Omni-Channel Approach: Extend your marketing efforts across multiple channels such as social media, email marketing, and even traditional methods like direct mail. Consistency across channels reinforces your brand message.

• Limited-Time Offers: Create a sense of urgency and scarcity by introducing limited-time offers and exclusive holiday-themed products. This approach can incentivize quick purchases and drive sales.

Enhancing Customer Engagement

Exceptional customer engagement during the holiday season can translate into long-term loyalty. Creating a positive shopping experience goes beyond the point of sale:

or messages to show your customers that you understand their preferences.

• Interactive Content: Incorporate interactive elements into your online platforms. Quizzes, polls, giveaways, and interactive gift guides can engage customers and provide insights into their preferences.

• Exceptional Customer Support: Prepare for an increase in customer inquiries. Bolster your customer support channels—such as live chat, social media, and phone lines—to provide quick and helpful responses. Customer service should be a top priority, especially during the holiday season.

• Post-Purchase Engagement: Stay connected with customers even after they've made a purchase. Send follow-up emails, order updates, and recommendations to encourage repeat business and build loyalty. Post-purchase engagement not only encourages repeat business but also helps you gather valuable insights for future marketing efforts. It demonstrates that you value your customers beyond their initial purchase, creating a sense of loyalty and trust.

Managing Seasonal Staff: Ensuring Efficiency and Harmony

• Personalization: Leverage customer data to personalize the shopping experience. Recommend products based on past purchases and send personalized emails

Start recruiting seasonal staff well in advance. This gives you ample time for training and ensures your team is fully prepared before the holiday rush.

• Early Hiring: Start recruiting your seasonal staff…like NOW!!! This allows time for training

and ensures that your team is prepared for the increased workload.

• Clear Training Guidelines: Develop comprehensive training materials that cover essential tasks, customer service standards, and company policies. Make sure all staff members, including the season hires, are well-versed in your company’s processes and culture to ensure all customers are receiving the best possible experience, regardless of who is working.

• Regular Communication: Foster open communication with seasonal staff. Make them aware of their roles and responsibilities and encourage them to voice any concerns or suggestions.

• Recognition and Incentives: Recognize the hard work of seasonal staff through incentives, rewards, or even simple gestures like a holiday party. Feeling appreciated boosts morale and encourages dedication.

The holiday season isn't just about increased consumer spending. It's a golden moment for your small business to stand out. Embrace a proactive strategy for inventory control, create and implement captivating marketing campaigns, boost customer engagement, and efficiently oversee your seasonal staff. By doing so, you can turn this festive period into a highly profitable endeavor.

Remember, the heart of the holiday season lies in creating an exceptional experience for your customers, one that reflects

the spirit of the season and your commitment to their satisfaction.

Are you eager to start your journey towards a successful holiday season, yet could use some extra support? Schedule a free and confidential business advising session with one of our experts at VBOC of the Dakotas!

VBOC of the Dakotas

(701) 738-4850

und.edu/dakotasvboc /dakotasvboc

@DakotasVBOC

4200 James Ray Dr Grand Forks, ND 58201

Women You Should Know

Shari Glasser

OWNER OF BOGIE'S BLOOMS

Photos Courtesy of Quinnlyn Gumeringer of Paper Hands Media

By Arielle Windham

Empowered by Ladyboss Lifestyle

Almost every milestone in our lives is marked with flowers. Births, loves, challenges, milestones, and even deaths are accompanied by blooms. Studies have shown a fresh bouquet or stroll through the garden can improve mood and speed up the healing process.

Flowers have played an important role in Shari Glasser’s own mental health journey. The garden was her escape as she struggled through the ups and downs of infertility.

“I’ve always had a very close connection with the outdoors,” Glasser said. “Growing up, my mom had a rule that it was time to come in when the streetlights came on. Which could be like 10:30 p.m. in the summer. So, I was always outside. When we moved from an apartment to a house with acreage in Brainerd, Mom and I really bonded over the landscaping. That was really the spark. Since then, though, flowers and gardening became like my therapy.”

In 2020, Glasser shifted her love of gardening from hobby to business with Bogie’s Blooms. During the season, she offers locally grown cut flowers through regional markets and a communitysupported agriculture (CSA) program. To extend the longevity of her blooms, and provide a revenue stream in the off-season, she also offers floral preservation.

New Opportunity Blooms on the Prairie

Bismarck Woman Plants Her Own Path to Success

From Passion to Profit

“I never expected I’d end up in agriculture,” Glasser said. She studied to be a vet tech in school and spent a decade in optometry before taking the leap to become a flower farmer. And while her green thumb might come naturally, it has taken some time to grow into her role as a farm operator and business owner.

“When I was just gardening for myself, I didn’t like cutting flowers to bring inside,” she said. “I felt like I was taking away from the garden. But when you’re growing flowers to sell, it’s a bit different. I have to think of it like a crop now.”

Growing for production rather than pleasure put her horticultural knowledge to the test. She traded in the whimsical lines of an English Cottage Garden for a half acre of straight rows of about 100 varieties of brightly colored annuals and perennials. Bogie’s Blooms is an organic operation, which comes with certain challenges, but Glasser must also contend with our region’s sometimes extreme weather. Low tunnels allow her to get plants in the ground earlier in the season, which allows her to open her CSA subscription in February, just in time for Valentine’s Day. She has also installed irrigation for the hot, dry months and is currently working on a grant for a high tunnel.

“I always joke that I’m the MacGyver of gardening,” Glasser said. “If I can’t afford something, I’ll rig something up. For the most part, it has been successful, but I’m also looking for ways to fund more permanent and sustainable solutions.”

Surviving Seasonality

In addition to wind and weather, Glasser has to navigate the cash-flow challenges of a seasonal business. Her CSA subscription helps with early season costs until the farmer's markets begin. Additionally, Glasser works part-time at a local florist throughout the year and began offering floral preservation to help Bogie’s Blooms continue to grow during the off-season.

Diversifying has helped maintain revenue throughout the year, but it doesn’t come

without risks, so Glasser recommends, “Don’t quit your day job,” until you’ve gotten the majority of the financial kinks ironed out.

“We had an unusual spring this year, and I lost most of my early crop,” she said. “I was able to work with my subscription holders to minimize reimbursements and I got creative with the blooms that were workable. But there’s no crop insurance for flowers, so it’s important to always maintain a safe margin in the bank.”

A Bright Future

As Glasser’s business continues to bloom, she’s thankful for the support of her community and others in the specialty cut flower industry. Buying flowers locally not only provides a longer-lasting bouquet, it also supports an underrepresented segment of American agriculture. Glasser said nearly 80% of wholesale flowers are imported from South America. As long as they remain cool during transport, the flowers won’t degrade too much, but most florists can’t guarantee more than 3-5 days of vase life. With fresh-cut local flowers, Glasser can offer 7-10.

Additionally, with a few modifications, Glasser has found North Dakota to be ideal for growing a wide range of flowers, many of which aren’t typical for wholesale florists. She absolutely loves it when customers comment that this bouquet or this flower reminds them of Grandmother’s garden.

“I always say flowers are magical. They just put a smile on your face. And I’m proud to be a part of that.”

For more information on floral preservation and 2024 events and subscriptions, visit bogiesblooms.com

By Tyler Demars

Ideas For Conducting Market Research

Building a business plan typically requires thinking into four distinct areas:

1. What am I selling, and why do people want to pay? (Value Proposition)

2. Who are my target customers, and how many potential customers can I reach? (Market Research)

3. How do I provide my goods or services to my customers? (Operating Model)

4. Looking at the startup costs, potential revenue, and variable/ fixed costs—can this business generate a profit? (Financial Model)

A common challenge many entrepreneurs face after developing their value proposition relates to conducting market research to better understand their target customers, the size of their potential market, and their strengths/weaknesses relative to their competition. Market rresearch, done well, provides data and insights helpful in making stronger strategic decisions, spotting emerging trends, projecting revenue, securing funding from investors/lenders, and determining new business opportunities. That sounds great, but how do you conduct market research if you’ve never done it before and don’t have the cash to hire a marketing firm for you? Here are a few ideas or approaches to consider.

Primary or Direct Research

Interviews allow you to talk face-to-face with potential customers about your product and allow for a flowing conversation in which you can see what it is about your product that resonates with customers and, conversely, what isn’t as valuable. Interviews are also an excellent way to refine your sales or elevator pitch. Don’t limit your interviewees to just potential customers. If you’re a brick-and-mortar business addressing a local market, consider researching similar businesses operating in a similarly sized market. As long as you’re not in direct competition, business owners are often willing to share their stories and lessons learned. They might even want to pick your brain a bit too.

Focus Groups are typically more structured than interviews and require you to gather carefully selected people to test your product, watch a demo, and provide feedback.

"Tyler Demars, ND SBDC Bismarck Center Director"

Competitive Analysis provides insights into the competition in your market and industry. The goal is to learn what is working in your industry and how the competition is differentiating so that you can be strategic in filling a market gap and separating yourself from the competition.

Pricing Research involves seeking out similar products or services already in the market and identifying how much they sell for. This should give you an idea of what customers are willing to pay and inform your pricing strategy.

Secondary or Indirect Research

Several powerful data tools are available through the United States Census Bureau and the Small Business Administration. Use these tools to estimate the size of your potential market, whether geography, socio-demographic parameters, or other definitions. You can find the United States Census Bureau’s library of data tools. There are also several free data tools sourced and linked by the Small Business Administration at:

census.gov/library.html

sba.gov

When done well, market research is a powerful process that results in a stronger understanding of your target customer and market, your competition, and where to position your business to provide a strategic advantage. We hope some of the ideas raised here give you direction in conducting market research for your concept.

By Nicole Evans

Hiring Employees: Where Do I Begin?

Hiring your first employee can be exciting but also nerve-racking. Many questions surface when you are ready to hire your first employee(s). These questions can bring about many layers. The first question that is usually asked is: Where do I begin?

You should already be registered with the Secretary of State and have obtained your Employee Identification Number (EIN). The following are what accounts need to be created, specific to North Dakota:

1. NDTAP (North Dakota Taxpayer Access Point)

Create an account and apply for ND Withholding and a Sales and Use Tax permit, if applicable.

2. EFTPS (Electronic Federal Taxpayer Point System)

Create an account and report Federal Withholding, including Social Security and Medicare.

3. BSO (Business Services Online)

Create an account and report Social Security Withholding at year-end. You will not need this account immediately, but having it open before your report is good.

Photo Courtesy of Caught in the Moment Photography

Nicole Evans, ND SBDC Grand Forks Center Director

4. UIEASY (Unemployment Insurance)

Create an account and report Unemployment amounts. These amounts are typically reported quarterly.

5. WSI (Workforce Safety Insurance)

create an account and report payroll when requested by WSI. This is typically requested annually.

6. New Hire Reporting

Create an account to report New Hires. All employers must notify any newly hired employees within 20 days of the employee’s first day of work.

Make sure to watch for any communication received after creating these accounts.

Now that you know where to begin, you will also need things in place to have ready for the employee:

1. Have an employee policy book that each employee can read and confirm that they agree to the policies.

2. Have each employee complete a W-4 and I-9.

3. Have a set of Labor Law Posters (both state and federal) on a visible site for all employees to see and have access to.

You have now gone through the beginning steps of properly hiring employees and your growth journey.