Doug Sanzone (VBOC of The Dakotas) Arielle Windham (Ladyboss Lifestyle) Matt Ellerkamp (ND SBDC)
Nick Schommer
Paul Hoefer
Paul@SpotlightMediaFargo.com
Sam Winter Sam@SpotlightMediaFargo.com
Al Anderson Al@SpotlightMediaFargo.com
Tori Helland Tori@SpotlightMediaFargo.com
Dave McSparron
Dave@SpotlightMediaFargo.com
Austin Cuka
AustinCuka@SpotlightMediaFargo.com
ClientRelations@SpotlightMediaFargo.com
Jenny Johnson
Jessica Mullen
Missy Roberts
John Stuber
Editor's Note:
CELEBRATING WOMEN IN BUSINESS IN BISMARCK-MANDAN
appy September to all! This month, I'm thrilled to roll out an issue that celebrates some of the many trailblazing women in the Bismarck-Mandan business community. Our cover story dives deep into the experiences of female entrepreneurs and leaders who are succeeding in their own right, and shaping the future for others to follow.
We uncover the hurdles these remarkable women have navigated as they climb entrepreneurial and corporate ladders, sharing their struggles, wisdom for aspiring entrepreneurs, and much more. More than just stories of challenges, we cover a wealth of motivation and empowerment for all of us.
Join us as we revisit our past beloved "Women You Should Know" collaborations with Ladyboss Lifestyle. This feature recaps the inspiring tales of women we've spotlighted previously, showing how their endeavors continue to impact our local business landscape.
Additionally, we share insights from Doug Sanzone of the VBOC of The Dakotas, who brings his knowledge of cybersecurity in small businesses and how yours could be impacted.
Whether you’re a seasoned entrepreneur, a new business owner, or simply interested in our local business community, this issue promises to please. As we highlight the achievements and breakthroughs of our local women in business, let’s continue to support and elevate one another, crafting a community where every entrepreneur can succeed. Here’s to another month filled with inspiring stories, insights, and opportunities.
Wishing you all a smooth September!
Sincerely,
Bis-Man INC! Editor
ENSURING DATA SECURITY IN BUSINESS CONTINUITY
By NorthStar Technology Group
hether you’re a small business or a multi-national corporation, your success hinges on the accessibility and availability of critical data. Every transaction, customer interaction, and strategic decision relies on this highly important asset.
As you depend more and more on data, the risks grow higher. When you possess valuable and sensitive information, cyberthreats and data breaches are no longer just potential disruptions; they’re existential threats that can damage your business continuity.
KEY CONSIDERATIONS FOR DATA SECURITY
The good news is that ensuring data security is achievable with the right strategies. Here are some steps you should consider taking:
DATA BACKUPS
Regularly back up your data to secure off-site locations. Cloud storage services by reliable providers are a good choice. Consider using external hard drives or networkattached storage (NAS) devices. These backups ensure that even if your primary systems are compromised, you can swiftly recover essential information.
ENCRYPTION
Encryption is your digital armor. It protects sensitive data during transmission (when it’s being sent) and at rest (when it’s stored). Use strong encryption systems like Advanced Encryption Standard (AES) to make data unreadable to unauthorized individuals. Remember that encryption scrambles data, making it inaccessible to anyone without the decryption key.
ACCESS CONTROL
Apply strict access controls to limit who can view or modify sensitive information. Role-based access control (RBAC)
can effectively assign permissions based on job functions.
Multi-factor authentication (MFA) adds an extra layer of security. It requires additional verification steps (such as one-time codes sent to mobile devices) to ensure that only authorized personnel can access critical data.
REMOTE WORK SECURITY
As scattered work environments become more common, secure remote access is essential. Here’s how you can implement it:
• Virtual private networks (VPNs): Use VPNs to create a secure connection between remote devices and your internal network. This shields data from prying eyes.
• Secure remote desktop protocols: If employees access company systems remotely, be sure they use secure protocols like RDP (Remote Desktop Protocol) over encrypted channels.
Develop a detailed incident response plan. Consider the following:
• Roles and responsibilities: Clearly define who does what during a data breach or cyberattack.
• Communication protocols: Establish channels to notify stakeholders, including customers, employees, and regulatory bodies.
• Recovery procedures: Outline steps to promptly recover affected systems and data.
CONTINUOUS MONITORING
Implement continuous monitoring of your IT systems. Tools like Security Information and Event Management (SIEM) track and analyze securityrelated data. Proactive threat detection allows quick responses to potential breaches.
EMPLOYEE TRAINING
Regularly train employees on data security best practices, such as:
• Phishing awareness: Teach them to recognize phishing attempts like fraudulent emails or messages that trick users into revealing sensitive information.
• Understanding of social engineering: Educate employees about social engineering tactics used by cybercriminals.
• Device security: Remind them to secure their devices (laptops, smartphones, tablets) with strong passwords and regular updates.
PARTNER FOR SUCCESS
Worried about where to start? The expert team at NorthStar Technology Group is here to help. We’ll assess your current data security setup, identify areas for improvement, and develop a tailored plan to protect your data and strengthen your business continuity.
BY GRANT AYERS
WOMEN IN BUSINESS
WOMEN ENTREPRENEURS LEADING THE WAY IN BISMARCK-MANDAN
vibrant and supportive community is thriving in BismarckMandan, championing the spirit of entrepreneurship among women. Our "Women In Business" cover story spotlights some of the many inspiring female leaders in the area, each carving a unique path in her field.
They share their stories of overcoming personal challenges and celebrating business triumphs, offering valuable insights and advice to those aspiring to follow in their footsteps. As we explore their journeys, we see the passion, determination, and community spirit that fuel the success of women in business in Bismarck-Mandan. While we couldn't fit each woman's wisdom in a single magazine, stay tuned for more in upcoming issues!
As the founder and CEO of Out of Town, my role is constantly evolving. I started by working on the sales floor daily and being very hands-on in operations. Now, I’ve transitioned more into the CEO role, leading a team of over 30 women. I get to do what I love—being the visionary for our company while guiding our team toward achieving our goals. I also handle most of the buying, which is one of my favorite parts. We specialize in offering a variety of brands that are unique to our area and used to require a trip "out of town." When customers shop with us, we strive to provide a welcoming environment that feels like shopping with friends. Shopping doesn't have to be hard!
What challenges have you faced as a woman in business, and how have you overcome them?
One of my biggest challenges as a woman in business has been learning to juggle my career with my roles as a mom and wife. I have a lot of passion for what I do, and I love my work, so running Out of Town became a whole different ballgame once we added two little boys. It's common for women to feel "mom guilt" when trying
Always know your worth, and don't let anyone make you feel that you aren't equal. Speak confidently and fight for what you deserve."
to balance a demanding career while being there for their families, and I have friends who deal with similar struggles. Traveling for the market and missing out on things during the holiday season, when the hours are longer, is something I am constantly navigating. I keep focused on the bigger picture and show my boys what hard work and dedication can achieve. I hope they will appreciate it someday and use the tools we've taught them to follow their own passions. I try to do something special with them or spend extra time with them before I leave for our market trips to maintain balance.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
Giving up control when you own
"As my kids have gotten older, I've had more time to get involved in the community by joining a Female Founders Group, being a member of the Bismarck Mandan Chamber EDC, and fundraising for local organizations like the Dakota Children's Advocacy Center. We also partner with local businesses for window displays, custom print jobs, employee gifts, handy work, and more. It's fun to see how we all can support each other and keep this community thriving."
a business is a tough thing to do. As I was working through this, a business coach of mine told me that if someone can do something at 80% of what I can, that should be considered a win. I have learned to give up control and trust in my team, which has been the biggest blessing, allowing me to achieve a better work-life balance.
Out of Town Clothing outoftownclothing.com info@outoftownclothing.com /ShopOutofTown @ShopOutofTown
Kirkwood Mall, Bismarck Location 628 Kirkwood Mall Bismarck, ND 58504
The Market, Dickinson Location 1750 Market Dr, Suite G Dickinson, ND 58601
BROOKE LENO
Courtesy of Brooke Leno, Out of Town
I am the owner of Organize with Lexi, a professional homeorganizing company based in the Bismarck-Mandan community. We also travel across the state to serve clients. Our team helps clients declutter, organize, and create customized systems for managing their homes. Services include packing and unpacking during moves, organizing storage rooms and garages, creating kitchen and pantry systems, and organizing kids' rooms, closets, toys, and playrooms. We categorize your items, guide you through the decluttering process, help you decide what stays or goes, and handle donations and trash removal. We solve your organizing challenges!
Organize with Lexi started in 2019 with just one organizer (Lexi) and has since grown into a team, allowing us to serve more clients and get you organized faster.
What challenges have you faced as a woman in business, and how have you overcome them?
Owning a business—while the most rewarding thing I’ve done—is challenging. My confidence and belief in myself ebb and flow, but I am forever grateful for my supportive family and, most of all, my clients who uplift me. Organizing is incredibly personal; we share intimate moments as we go through the items in your home. We become very close to our clients, and without a doubt, they are the ones who continue to give me confidence through their ongoing support of our work.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
I'm still figuring things out, but I love what I do, and organizing is part of my daily life. I spend my time chatting with clients—current, past, and new—planning projects, brainstorming ways to grow and expand our services, and learning about new strategies and products to help them. It's a constant process, but I wouldn't change it. When I feel overwhelmed and close to burnout, I lean on the things I'm grateful for: faith, family, friends, and health.
How do you balance business What role do you think mentorship plays in the success of women in business, and have you had any mentors who made a significant impact on your career?
I wouldn’t be where I am without the generosity of my mentors. My biggest supporters are often past clients who have seen our work and experienced the benefits of organization, systems, and asking for help. These women have gone above and beyond to support me through reviews, referrals, and recommending my services. They’ve also offered valuable wisdom in managing a household, family schedules, work, and relationships. I must also mention my dad, a fellow entrepreneur, who has always supported me in business and, more importantly, in my faith and life.
Organize with Lexi organizewithlexi.com hello@organizewithlexi.com /OrganizeWithLexi @OrganizeWithLexi
LEXI NICHOLS
Courtesy of Stacy Bohl
Currently, I am the owner of 3andME and oversee our pretty pink trailer, cute little blue kiosk located inside North Dakota's Gateway to Science, and our additional wholesale and catering opportunities. We are celebrating five years of business within the Bismarck-Mandan community—we launched just before COVID-19 in August 2019.
What challenges have you faced as a woman in business, and how have you overcome them?
Just as each woman is unique, we each have our own challenges and stories of adversity. For me, becoming an entrepreneur and
business owner was the best way to overcome my dysfunctional peoplepleasing behaviors. I've noticed that women's boundaries often aren't respected the same way men's are. It's a complex dichotomy—women need to speak up and use their voices, but are then shamed and told to be quiet.
I still remember an encounter shortly after I opened my coffee shop, renting space in a gas station. One of the owners, a man, was talking to me at the counter—just small talk— when he picked up my tip jar, turned it upside down, and dumped all the money and loose change onto the counter and floor. He laughed and walked away. I was a single mom of three small kids, trying my best to build a business and earn an honest paycheck while creating a positive environment and giving back to the community. It's been more than six years since this happened, but I still think about it often. The worst part is that I didn’t say anything—I was too scared.
A single woman renting space from them—what could I say without fear of retaliation? Sadly, this type of situation happens more often than society admits—women not being taken seriously by men. If I had said something, I suspect the owner would have responded with something like, "It was just a joke. Jeez, lighten up. Why do you have to be that way?"
Establishing firm boundaries, knowing my worth, and not letting others' actions or words make me doubt myself has been my biggest challenge as a female business owner and leader.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
Don't be afraid to ask for help. Some view asking for help as a weakness, but it's actually a strength. Being aware of your limitations helps you avoid taking on too much and remain balanced. Learning to delegate is one of the best skills a leader can acquire. You don't have to do it all at once.
DID YOU KNOW?
Rachael was recently selected as the ND250 coordinator with the North Dakota State Historical Society, representing the state in planning the commemoration of America's semi-quincentennial in 2026 as part of the federal America 250 program.
What role do you think mentorship plays in the success of women in business, and have you had any mentors who made a significant impact on your career?
Mentorship plays a crucial role in the success of women in business and beyond. Wisdom comes with time and is often acquired through mistakes and lessons learned. Sharing what we’ve learned with others is a powerful way to collectively work toward a better world.
I still stay in touch with my first boss, Lori Miller, from my time at Target; Lynae Hanson, who was my supervisor at the North Dakota Safety Council; and most recently, Beth Demke, from North Dakota's Gateway to Science, who has
RACHAEL HOWARD
OWNER OF 3ANDME MOBILE COFFEE
Courtesy of Rachael Howard
Women were given this beautiful gift of intuition, yet the world has taught us to turn it off, not listen to it. But you should listen to it, you need to! I credit so many of my wonderful business opportunities to my intuition. Please, do not listen to the advice, or more importantly the criticism, of anyone who is not helping you reach your goals. If they are not handing you the bricks you need to build your business, don't take anything else from them."
become a wonderful mentor to me.
Each of these women possesses qualities and attributes I admire, but what I appreciate most is that they believed in me, even when I didn’t believe in myself. They encouraged and challenged me, helping me realize my talent and potential. A true leader identifies the strengths in others, not as competition or a threat, but as an asset for collaboration and success.
How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
I believe coffee shops and catering businesses are relatively balanced when it comes to gender biases, but it's interesting how people perceive you. Sometimes, it feels like they don't believe me when I say I own, create, design, and manage the business. I’m not sure if that’s just my experience or if it’s something women generally face.
My advice? A single match can illuminate a dark room. Fear is a powerful force, and many people are afraid of the unknown. When facing adversity, remember that you are a light capable of eradicating darkness and fear. Change is often daunting, but you can help others overcome their fear by showing them, with love, that change doesn't have to be scary. This is how we overcome gender biases and stereotypes.
3andME Mobile Coffee Shop
3andmecafe.com
3andmcafe@gmail.com
/3AndMECafe
Kiosk inside North Dakota's Gateway to Science
1600 Canary Ave, Bismarck, ND 58501
Angie, an associate professor of geography and geographic information systems at Bismarck State College, and Solli, a former mechanical engineer and GIS analyst in Bismarck, founded Kajaer GeoConsulting to offer GIS services to small businesses. They provide coaching and consulting through geospatial technology, helping businesses grow by telling their stories through customized maps and applications.
What challenges have you faced as women in business, and how have you overcome them?
Our biggest challenge is feeling isolated in such a niche area of expertise. Finding similar companies to collaborate with has been difficult, especially since women in STEM fields are underrepresented. We have
overcome this by working with organizations such as APEX and the NDWBC.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
Honestly, we're still working on it. Our business operates on strict project timelines with short turnarounds. When family priorities arise, we fully embrace our roles as moms—whether it's football, dance, volleyball, or more. Right now, we're putting in the effort every day to make it all happen. Our advice to other women is that they are not alone. We want to build a network of strong women to support each other.
What role do you think mentorship plays in the success of women in business, and have you had any mentors who made a significant impact on your career?
Mentorship is crucial. Early on, we worked with Western Plains Consulting (WPC). The president of the company generously helped us calculate the quote for our first federal contract, which we won. Their assistance was invaluable, and we later hired WPC as our sub-contractor, which was a win for everyone.
How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
This remains a challenge in 2024, blending experience with familiarity. It's a difficult question to answer because we are still working through it. We overcome it by continuing to do the work, providing outstanding products, and meeting outcomes. Our advice: Don't quit. Recognizing credentials will help women continue to make a difference.
At NDWBC, Christy Dauer's team drives economic growth across North Dakota by providing resources, hosting events, and offering free, confidential business coaching. With the support of the NDWBC team, board, volunteers, and funding partners, they are dedicated to ensuring access to these critical resources.
What challenges have you faced as a woman in business, and how have you overcome them?
I was diagnosed with breast cancer in 2021 and underwent two surgeries and six weeks of radiation. At the same time, I was overstretched with roles in the community. Just days before her
passing, my grandma said, "Christy, you don't have to be everything to everyone," while tapping her finger at me. It took cancer and stepping back to truly value and appreciate the role I played. Despite the diagnosis, I emerged on the other side, thanks to a positive mindset (not every day, of course) and the support of my family, friends, clients, and community. Now, I advocate for women-owned businesses every day, and it's an incredibly rewarding experience.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
For readers who know me, this is incredibly difficult:
1. Find your support system: This is essential to the rest of this list. Surround yourself with authentic, supportive people who uplift and challenge you when you need it most.
2. Prioritize and set boundaries: Be fully present in both worlds, and recognize that life has different "seasons."
3. Stay Organized: Calendars, apps, and AI have turned my chaos into coordinated chaos. If you have children, consider a separate email for signing up for activities—seriously lifechanging!
4. Self-care is non-negotiable: Make time for what fuels you, whether it's watching the sunset from The LÜFT, relaxing in sweatpants with a friend, or taking advantage of local walking paths.
What role do you think mentorship plays in the success of women in business, and have you had any mentors who made a significant impact on your career?
I am passionate about being a connector. I believe in the power of building strong networks and fostering relationships. Connecting people with the right opportunities and resources can create a ripple effect of success within our community. By being a connector, I aim to build a supportive community and amplify the needs of our communities. I encourage seeking out mentors and being a mentor to others, as it can be mutually rewarding.
How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
It's essential to have this conversation for a more inclusive and equitable future. Find an event to love with the Boss Babes, whose events support professional women with a strong network. Additionally, speak up in meetings, share your ideas, and take on leadership roles. Be yourself and build genuine relationships. Authenticity fosters meaningful and lasting connections.
Deidre Hillman focuses on creating meaningful, impactful experiences that bring people together. Whether it’s a corporate celebration, conference, or fundraiser, her goal is to deliver events that resonate with the audience and fulfill each client's unique objectives.
"I specialize in blending creativity with strategic planning to ensure every event not only meets but exceeds expectations. By working closely with corporate clients and nonprofits, I tailor each event to reflect the organization's values and goals, creating memorable experiences that leave a lasting impression. I enjoy serving, learning, and seeing our community evolve to become more familyfriendly and safe," Hillman said.
Can you share your journey into the Bis-Man community?
I became immersed in our community after facing personal adversity—my mom, stepdad, and dad were all diagnosed with terminal cancer within three months. My mom and stepdad passed within a year; my dad fought for five more. That difficult journey made me appreciate my community and inspired me to give back. I started volunteering at the Dakota Zoo, where I'm now in my 10th year, and began granting wishes through Make-A-Wish, working with around three local children annually to this day. During my time with my parents, I tried to be intentional about how and where I spent my time. I wanted to make an impact and realized I could speak up and start making changes in our community.
I also joined friends in founding BisMan Power of 100, which continues to thrive. Although I've stepped aside, the group is now in its eighth year and has raised hundreds of thousands of dollars for local nonprofits, providing them with a platform to share their missions.
What challenges have you faced as a woman in business, and how have you overcome them?
As a business owner, I balance time with my daughter and my work. My husband is supportive, but when my daughter needs me, I make up time in the evenings or on weekends. It's part of being an entrepreneur—flexible but sometimes overwhelming.
How do you balance business with your personal life?
When I became a mom eight years ago, I made a point to bring Harper to work when I could. Not every day is easy—juggling her needs while serving a client or preparing for a meeting—but the memories of working with my parents are invaluable. I believe I'm building a business that Harper could take over one day, so why not expose her to it now? I don’t think seeing me balance it all is a bad thing.
I also make it a priority to volunteer with organizations where I can bring Harper and my husband along. I’ve taken her to board meetings since she was an infant, and now, as I serve at the Dakota Zoo, they volunteer with me when appropriate. When I do a wish reveal for Make-A-Wish, they sometimes join in and become part of the experience. When I include them, it’s not a sacrifice—I weave them into my work and time.
How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
I approach challenges with confidence in my experience. However, in meetings where roles aren't clear, I'm often asked to take on tasks traditionally assigned to women, like taking notes. I address this by communicating roles early on to avoid assumptions. My advice: approach these situations tactfully and professionally—open communication is key. The 13th Hat Business and Event Strategy 13thhat.com 701-400-2598 /13thHatEvents events@13thhat.com
DEIDRE HILLMAN
Josiah Kopp
As co-founder of The Good Kids, a local brand design studio, Ashton Hauff focuses on supporting her team, overseeing daily operations, and engaging with potential rebranding clients. As Strategy Director, she specializes in developing strategic roadmaps to help brands achieve their longterm goals.
What challenges have you faced as a woman in business, and how have you overcome them?
In the beginning, it often seemed like most business owners I knew were men, a common image portrayed in the media. This initially left me feeling uncertain and a bit
isolated as I started my journey. However, I quickly discovered many women leading successful small businesses, which encouraged me to pursue my goals with confidence.
Because the "male" persona of a businessperson is more familiar to the public, certain assumptions can arise in everyday interactions. My husband is also a local business owner, and although we share responsibilities equally, people sometimes assume I’m the primary caretaker and direct work-related questions to him while focusing on family topics with me.
In our work environment, I’m fortunate to have an amazing cofounder who empowers me in my role, but I’ve noticed that in some public conversations, questions are directed more toward him, with some even avoiding eye contact with me.
These are subtle but real experiences. I’ve navigated them by surrounding myself with incredible businesswomen who face similar challenges, a supportive husband, and a true teammate in my cofounder, Ben.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
I don’t believe in a perfect worklife balance, but I’m committed to being fully present—mentally and emotionally—wherever I am. At work, I’m all in for my team and clients; at home, I’m focused on
my family and friends. The only way I manage both is with the unwavering support of my inner circle. It truly takes a village of family, friends, and a supportive community to navigate daily demands. If you feel lost in this area, the best first step is to start building that inner circle.
Now that my husband and I are expecting our second child, having a routine and a coordinated work-life balance in place has been invaluable. While I make small adjustments as needed, establishing order before any chaos or unexpected events makes a significant difference in maintaining daily work-life balance.
What role do you think mentorship plays in the success of women in business, and have you had any mentors who made a significant impact on your career?
Everyone, not just business leaders, should have a mentor or coach. I’ve been fortunate to have a variety of mentors throughout my journey, including my parents; Justin Walsh of CoSchedule; my father-in-law, Jerry Hauff; John Meyer of Leadmore; and the incredible women in the Female Founder meetup. Their guidance and inspiration have been truly transformative.
The Good Kids thegoodkids.co 701-595-0202 @thegoodkids /ashtonhauff
ASHTON HAUFF
I am the sole owner and employee of TSH, LLC. I currently contract with a local CPA firm to service clients. I work with clients to ensure their accounting, income taxation, payroll taxation, and similar areas are managed, allowing them to focus on running their business. I am dedicated to advising clients on
tax planning and compliance, business consulting, and business planning, with experience in tax compliance, tax planning, tax research, business formations and succession planning.
- TONYA'S SPECIALTIES -
Consulting, along with tax compliance and tax planning in various industries:
• Construction and Real Estate (CRE)
• Auto and Implement Dealerships
• Hospitality
• Manufacturing
• Professional Services
• Nonprofit Organizations
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
This is a dance, and I've never been coordinated enough to lead! Like everyone else, I’ve had highs and lows. I love what I do, so I enjoy it as if it were a hobby. That may seem strange to others, but what they think isn’t my business. Each stage of life brings new and different priorities. When you can ebb and flow with those, your work-life balance will align as it should.
What role do you think mentorship plays in the success of women in business, and have you had any mentors who made a significant impact on your career?
A big part of why I am where I am today is due to the wonderful mentors I've had throughout my life. I can't repay them directly, so I aim to pay it forward by mentoring others. It started with my mom, who taught me that life isn't fair, so work hard anyway. My college professor, Vicki, encouraged us to get the full value of our tuition dollar and reminded us that "T-accounts are your friend" (debits and credits). Lisa and Carleen at Eide helped me grow and navigate as a professional. Michelle and Candace polished my leadership skills. Mike taught me about business ownership. The list goes on, extending to my colleagues and friends.
Tonya Holmstrom, CPA 701-301-0177
tsh.cpa@outlook.com /tonya-holmstrom
CPA AND OWNER OF TSH, LLC
TONYA HOLMSTROM
Courtesy of Tonya Holmstrom
Tana Trotter worked as a personal trainer during her undergraduate studies. As she became more involved in fitness and healthcare, she grew concerned about the limited employment options that would both fulfill her and make a positive difference for others.
"That concern, combined with the opportunity provided by my parents' entrepreneurial venture, led to Proximal50 Life Center. While still in PT school, I took the leap, bought the lot, and built the building to open Proximal. I’m primarily a physical therapist, but I also teach classes, offer personal training, and handle business development and strategy," Trotter said.
What challenges have you faced as a woman in business, and how have you overcome them?
Being ahead of the curve in Bismarck limited initial interest, as the holistic approach was still very new. We had to rely on wordof-mouth advertising to generate interest, as our messaging was difficult to convey.
Not fully understanding the overhead expenses associated with a large building affected our budgeting and operations in the first years.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
I haven’t found that balance yet, but I know this is where I’m meant to be. I’m embracing the chaos of a busy business and household while
it's given to me. How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
I don't believe there's a gender bias in my industry. Instead, I often work against fad diets, high expectations of restriction, and distorted body image issues. Nationwide, not just in Bismarck-Mandan, many in my industry are promoting these diets and offering supplements, among other alternatives, to make a profit. I may be more "old school," but I believe that putting in the necessary work and effort is what truly makes a difference.
Proximal 50 proximal50.com
info@proximal50.com
1151 W Divide Ave, Bismarck, ND 58501
TANA TROTTER
SUPPORTING WOMEN IN BIS-MAN
Brooke Leno:
HOW DOES THE BISMARCK-MANDAN COMMUNITY SUPPORT WOMEN IN BUSINESS? ARE THERE AREAS WHERE MORE SUPPORT IS NEEDED?
You need resilience to achieve your goals and succeed in business. There will always be roadblocks, but if you work through them and don't give up, you'll overcome anything. Don’t let anyone tell you "no."
Rachael Howard:
Practice humility and seek wisdom and discernment. Attend workshops, conferences, and networking groups to meet other female business leaders—and learn from them. I am fortunate to have several female mentors who continue to help me achieve success and reach my goals. We don’t know what we don’t know, so sometimes we need to find someone who can teach us what we don’t yet understand.
Lexi Nichols:
I encourage anyone with a dream to go for it. I never anticipated my business becoming what it is today. It has connected me with so many wonderful people, and I’ve had experiences I feel blessed to call my own. You don’t need to have everything figured out. Ask for help, send the message, and reach out—people are often more willing to offer guidance, assistance, and support than you might think.
Kajaer GeoConsulting:
Learn the steps to start your business and the basics of business know-how. Connect with local agencies funded to help new businesses and use these resources to clarify the information you've gathered. Many people jump in without fully understanding the nuts and bolts of running a business. For example, if you incorporate as an LLC, ensure you understand what that entails. Research local social and professional organizations that can help you engage with others and achieve your goals.
Christy Dauer:
Believe in yourself and your abilities. The business world is challenging, but with determination, grit, and hard work, you can achieve your goals. Surround yourself with supportive mentors and peers who provide guidance and encouragement. Get involved, take risks, and step out of your comfort zone— this is where the greatest growth occurs. Stay curious, keep learning, and always strive to improve your skills. Remember, your unique perspective and experiences are valuable assets. Embrace your journey, and be confident in your potential to make a significant impact.
Deidre Hillman:
I work with college interns and adjunct-teach at a few colleges, so I get exposure to young women in my day-to-day work. I encourage them not to be afraid to take risks but also to be patient. I advise them to ask lots of curious questions and find a mentor or two in the industry they might be interested in. Finally, I remind them to have some fun—don't take life and work too seriously.
Ashton Hauff:
Test and refine your idea before fully committing. I’ve gone "all in" on ideas that didn’t deliver longterm results because I jumped in with passion before fully testing them. While those experiences were valuable learning opportunities, I had to go through three or four "failed" side hustles before finding my true path at The Good Kids.
Tonya Holmstrom:
Go for it! You are your only barrier to entry—no one else. Dip a toe in and get started. There are plenty of resources available to help you reach your goals. If you aren’t sure where to start, reach out to me, and I’ll point you in the right direction!
Tana Trotter: Don't go into it feeling like you're at a disadvantage. If you see yourself as an equal, you will be treated as one.
TAKING PRIDE IN YOUR EFFORTS
CAN YOU TALK ABOUT A MOMENT WHEN YOU FELT PARTICULARLY PROUD TO BE A WOMAN IN BUSINESS IN THE BIS-MAN AREA?
Brooke Leno:
I'm proud to have built this company with mostly women over the past 13 years. Today, we employ more than 30 women and serve women in our stores daily. Women have been the backbone of Out of Town’s success, and I take great pride in that. It's also fulfilling to see our team members pursue their dreams. Many former employees and interns have gone on to start their own businesses, and I'm proud that we could be part of their journey and show them what it takes to succeed in this industry.
Lexi Nichols:
I'm most proud to have employees. Giving someone the opportunity to earn money doing something they love has brought me great joy. Being able to bring on a team of organizers was a huge milestone for me. Running payroll is one of my favorite tasks in the business.
Kajaer GeoConsulting:
We have completed some really cool projects. When other women hear about what we do and tell us they want to work for us, it is so inspiring! We want women of all ages to remember that, regardless of which season of life they are in, they can do it and shouldn’t underestimate themselves.
Christy Dauer:
Full disclosure: I cover the entire state of North Dakota but spend a great deal of time in BismarckMandan. Upon accepting the role of executive director, I was immediately welcomed by a select group of “do-gooders” from the heart of our capital city. They opened doors—and rooftops—at First International Bank! Fast forward to the present, and I rarely spend time in a hotel room, thriving on the connections and supportive community.
Deidre Hillman:
I feel proud when I hear clients say they don't know what they would do without my team and me at events. We have a 100% client return rate and continue to grow. Another recent program we’re proud of is the launch of our event planning training. To help other event planners—mostly women—around the state and region, we offer training on how to handle every aspect of event planning. We started with an event guide, and this year, we will launch both in-person and virtual training.
Ashton Hauff:
I recently attended the Women's Business Summit in Medora, hosted by the NDWBC, and it was an outstanding experience. The lineup of activities, speakers, and workshops—all led by inspiring women leaders—left me feeling incredibly proud of the women in our state who are pushing the boundaries in business. I highly recommend attending!
Tana Trotter: I'm always proud to be a woman in business in Bismarck-Mandan. As my business becomes more known in the community, it brings me even more pride.
NETWORKING
Brooke Leno:
HOW HAS NETWORKING WITHIN THE BISMARCK-MANDAN BUSINESS COMMUNITY CONTRIBUTED TO YOUR SUCCESS, AND WHAT TIPS DO YOU HAVE FOR WOMEN LOOKING TO BUILD THEIR NETWORKS?
Being part of groups with like-minded business owners is a great way to stay relevant in an everchanging environment. Business can be lonely, so having people to lean on is essential and has been very helpful for me.
Rachael Howard:
It's a cliché, but it's not just what you know—it's who you know. Humans are social creatures, and one of the best things you can do for your business is to build a network of referrals, support, and references. Seek out community-centered organizations such as Rotary; join educational programs like your school’s PTA or PAC; or volunteer with a cause that’s dear to your heart. Expand your circle by stepping out of your comfort zone. While paid marketing opportunities are beneficial, they will never be as valuable as client referrals. Women like to talk—let’s make sure we’re talking about your business, your skills, and your talents, and encouraging others to get to know you. Smart networking is your best strategy for success.
Lexi Nichols:
I encourage fellow beginner business owners to reach out to those who inspire them. They are likely to share similar feelings and experiences, and this practice is ongoing. Connection is powerful and essential for growth, success, and enjoyment.
Kajaer GeoConsulting:
Networking is the cornerstone of our success. We have a proven track record of experience, professionalism, and credentials. Be confident in what you know, stay humble in what you don't, and learn from your peers and networking group to grow.
Christy Dauer:
I'm impressed with the Bismarck-Mandan business community and opportunities like 1 Million Cups, the Bismarck Mandan Chamber EDC, and other networking groups dedicated to building connections. Don’t wait for networking opportunities to come to you. Take the initiative—reach out, introduce yourself, and express your interest in connecting.
Deidre Hillman:
Networking and building relationships are key in my industry. Executing events requires multiple partners and vendors, and I love knowing that if a client needs something, I can connect them with a preferred vendor. To build your network, attend community events and volunteer at nonprofits—you’ll almost always meet someone new. When networking, ask questions about the people you meet. Focus on building relationships rather than selling yourself or your products. As people get to know you, and you get to know them, you’ll be invited back to contribute in meaningful ways.
Ashton Hauff:
People prefer to work with those they know, like, and trust. For introverts, networking can feel intimidating and exhausting, but a single conversation can make all the difference. It might lead to your next big idea, business partner, or client. If you’re new to the area and looking to connect, start by introducing yourself to the women at the Bismarck Mandan Chamber EDC, 1 Million Cups, and the NDWBC. They’ll point you in the right direction. Once you’ve made that connection, don’t hesitate to show up. It’s easy to blame "a lack of community," but often it’s just easier not to put ourselves out there. Give it a try—you might be surprised by the results.
Tonya Holmstrom:
Networking isn’t always easy, even for extroverts. Be yourself, stay curious about others, listen to their experiences, and grow from them. If you're uncomfortable networking alone, find a buddy—contact me if you need one, and we can go together. Everyone you meet has a story and a purpose. Show genuine interest, and the rest will follow.
LOCAL INITIATIVES EMPOWERING WOMEN
CAN YOU DISCUSS ANY PROGRAMS YOU’VE BEEN INVOLVED IN THAT AIM TO EMPOWER WOMEN IN OUR LOCAL BUSINESS COMMUNITY?
Rachael Howard:
I have participated in the North Dakota Women's Business Center, the Bismarck-Mandan Chamber of Commerce Women's Leadership Program, and the networking collaborative Boss Babes. These organizations aim to empower women by bringing us together and helping us find the right partners to accomplish our goals.
Kajaer GeoConsulting:
We have supported and collaborated with the ND Women's Business Center in several ways, including speaking at the ND Women's Business Center Summit in Medora for two consecutive summers and participating in roundtable discussions with the board. Connections made at the Summit have enabled us to hire other North Dakota women as subcontractors on projects requiring their expertise, thereby contributing to local economies.
Deidre Hillman:
In 2017, two friends and I started the BisMan Power of 100, which is still going strong. Although I've stepped aside, they are now in their eighth year, continuing to make an impact. They have raised hundreds of thousands of dollars for local nonprofits, providing those organizations with a platform to share their missions. The Power of 100 is not just about charities; it serves as a way for hundreds of women to gather quarterly and make a difference in the community.
While working at the North Dakota Women's Business Center, I also helped expand the Women's Leadership Program. This program focused on four areas of professional women's lives: professional, health, personal, and community leadership. Cohorts met for six months in Bismarck, Minot, or Fargo, and in addition to hearing from guest speakers, they also fundraised for a project. The program built strong relationships and had a significant impact on many participants.
More recently, I've been asked to speak on panels and offer training on event planning. Since this industry is predominantly female, I'm excited to help empower more event planners.
Ashton Hauff:
Being part of a community of businesswomen has been incredibly rewarding. Over the past year, I’ve had the privilege of serving as an advisory committee member for the North Dakota Women's Business Center. Next month, I’m excited to teach at one of the Bismarck Mandan Chamber EDC’s Empowering Women sessions. I’ve also launched a local meetup for female founders who lead teams, offering a welcoming, casual space where we connect and support one another quarterly.
Tonya Holmstrom:
I participated in the Women’s Leadership Program offered by the Center for Technology and Business (CTB). It was an excellent opportunity to connect with other women and better understand our strengths and personalities. I highly recommend it to anyone looking to expand their career or mindset.
I have also attended and spoken at the Women’s Business Summit, also organized by the CTB. This is another valuable way for women to network, connect, and grow. Being willing to engage and learn are the first steps toward achieving your goals.
As we close this "Women In Business" cover story, the Bismarck-Mandan community stands out for its driven, innovative, and resilient women making a significant impact in their fields. These leaders have not only shared their successes but also the challenges they've faced and overcome, offering both valuable lessons and inspiration for the next generation of entrepreneurs.
Their stories demonstrate the power of perseverance, community support, and belief in one another's visions. As we celebrate these incredible women, we see how their contributions continue to brighten the future of business in Bis-Man. Here's to the continued growth and success of women in business—today, tomorrow, and beyond.
A Look Back on The
'Women You Should Know'
By Grant Ayers and Ladyboss Lifestyle
ince the inaugural issue of Bis-Man INC!, our partnership with Ladyboss Lifestyle has been a beloved one. Each month, they highlight a unique woman in the Bismarck-Mandan and western North Dakota area who is going the extra mile and becoming a leading figure and inspirational story in her daily life, making exceptional strides in her work. Join us as we take a brief look back at these women surpassing the extraordinary.
To read more about their unique stories, scan the QR codes!
Ashton Hauff
Co-founder and
Brand
Strategy Director, The Good Kids
Featured: Spring 2022
Tell me about your business.
The Good Kids is a brand studio in downtown Bismarck, kind of in the hub of downtown. We love the energy and the kind of lifestyle that's down here. We help clients build strategic brand experiences. A lot of times, that includes logos, colors, and fonts. A lot of our clients are foodbased, educational, and attraction/ entertainment organizations. At the heart of our niche, we're really good at the brand piece where we build a reputation around a product or company.
This isn’t your first business. What else have you done as an entrepreneur?
My first business ever was photography, and it wasn’t intentional. In my first year of college, my brother needed to take senior photos, so I did them. Then, all of his friends wanted to hire me, so suddenly, I realized I needed to register as a company. I didn’t necessarily want to start a business, but since I was making money, I knew I had to do it the right way. Now, I’ve been doing photography as a side hustle for the last 10 or 11 years. So that gave me my first taste of what it’s like to collect money, how to keep track of it, how to talk to clients, how to do all of those kinds of basic essentials, which was all new to me at the time.
After college, I moved back home to Bismarck and started a job at CoSchedule. I enjoyed it, but I was missing the design community that I
had built up at college. That’s when the idea for Makewell was born, which was more of a nonprofit model organization that is a very communitybased organization that provides opportunities for people to connect over the things they craft. That gave me a whole other world of how to work with a team, how to raise money, and other parts of how to run a business.
Next, in 2020, I had an idea for a planner product called Evertide, which is a unique planner product, so I created another company. That was my first taste of what it’s like to sell it and create a product.
I had all of those experiences in my back pocket to help me get to where and what I’m doing today.
What advice do you have for aspiring entrepreneurs?
Start small so that you can test and iterate, because, for me, I've done so much learning through all the different things that I've done and ideas that I’ve had. A lot of times, we enter it and have big dreams, right? We want to “be this” or “do this,” and then we get stuck or don't take action because we have no idea how to even begin doing that.
If you can boil that down to the one thing you can do to test an idea out and actually take action on it, you're going to get so much more feedback and value from that experience. When you do that, it’s just a series of small steps instead of one massive leap.
Courtesy of Ashton Hauff and Ladyboss Lifestyle
Hope Sisk
KFYR TV Morning Anchor and Assistant News Director (Jul
2018-Jun 2023)
Tell me a bit about yourself.
I’m from California originally. I’ve been in Bismarck for the last six years. I met my husband when I started as a reporter in Fargo, and now Bismarck is our home, which is where he grew up. I have two daughters; an almost fouryear-old and an almost four-monthold. I’m the assistant news director for KFYRTV in Bismarck, as well as an anchor.
What was so important about having a good mentor early in your career?
That was everything. I started with so much self-doubt and was constantly wondering if I was good enough or cut out for this. I think any young
Featured: Summer 2022
professional who’s just starting is questioning every move they make and whether they could take a situation on with more confidence. Having good mentors who could show me the path and cheer me on when I felt discouraged was so important. I think for women especially to build that community, it makes such a difference. We spent a lot of time proving our worth and that we deserve a seat at the table, but to see that there were so many women willing to lend a hand gave me a lot of hope.
What advice would you give a young woman entering your field?
Do some research on what you get excited about and whom you admire. Reach out to those people. Send a cold-call type of email and share what you noticed that you were excited about and what you hope to do. I think people are willing to share advice or get on the call even just once, and they’ll probably give you information or advice that you will hold with you for a long time. I think people are afraid to ask, but I think people are more open and eager than you would think.
Is there a piece of advice you remember getting early in your career that has stuck with you?
Make yourself invaluable. I think it sometimes gets me into trouble, which is why I’m working on boundaries! But I’ve seen it pay off to take a step back from whatever organization you’re working in and find where there might be a missing piece. Then fill
in that missing piece. When you are invaluable in that sense it will lead to new opportunities that you didn’t even expect. In my experience, it’s rare to find the type of person who wants to think outside the box, figure out what we’re missing, and step up to the plate.
What do you think women need right now?
I think we have a tendency to want to prove that we should be in the position we’re in or deserve a seat at the table. I think opening up and showing some vulnerability, even for men in the workplace as well, is beneficial to us. It humanizes us a lot more, and I think a softer approach can be what everyone needs. I am a proponent of seeing that more, especially in our workplace. When we had 24/7 coverage of these blizzards, I noticed my managers being empathetic to the fact I had young children at home, and that made me want to work harder, seeing that someone recognized my situation and needs. I really appreciated that softer, human approach to what we were doing with work.
Tell me about your business.
I took over Glance Spa and Salon in October 2009 and it’s been an amazing ride. I have a current staff of 16 and we offer all hair, skin, lash, and nail services. We are the only team-based salon in Bismarck. It’s been really fun transitioning to a team-based culture in the last six years.
Andrea Birst
Owner, Glance Spa and Salon
Featured: Fall 2022
The Hair Academy is passionate about education and teaching which wholeheartedly aligns with what Glance is all about. Coaching is one of my favorite roles, experiencing young students in school and helping them grow is fulfilling.
Why do you think it’s important to create a nurturing work environment?
We spend most of our time at our workplace and at times more than we do at home with our families. So, why not create an environment and culture that makes people want to get up and be excited to come to work? I am so thankful we have been able to develop that at Glance. It’s important to make your people feel loved, valued and
respected. They will take pride in the work they do, perform better, and have an overall greater well-being. Happy employees = great quality of life.
What advice would you give to new business owners?
My advice to new business owners is to find people in the community who can help you build your business and help you navigate every aspect of it. Make sure those people—whether attorneys, banking, or brand consultants—are people who align with your company values. Don’t be afraid to ask for help and look within your team. I have been amazed by the leadership growth and willingness to lead within my own company! It’s been amazing!
Brooke Leno
Owner, Out of Town Clothing
Featured: Winter 2022
of Minnesota for retail. I kind of knew from a young age that this was what I wanted to do. I always wanted my own store. When I graduated, the oil boom was happening in Dickinson, and it was a great time to go for it. I had a mentor of mine tell me since I was scared to open a store out of college, “What’s the worst that could happen? Just do it.” In that time, I got married. My husband is also from Dickinson, and we moved together to Bismarck about five years ago and opened the Bismarck store.
woman, so much is gatekept. What are some of those things you had to learn by trial and error that you wish you’d known earlier on?
Tell me a little about yourself.
I’m originally from Dickinson. I went to school in Minneapolis at the University
There are so many things you aren’t taught in college, and as a young business owner and especially as a
For me, the biggest thing was leadership. Coming right out of school, I had never led a team or been anyone’s boss. I worked in retail and understood that, but the leadership side of running a business was new to me. After 11 years of doing this, I just feel like I have a handle on this. It took a long time to figure out what kind of leader I wanted to be, and how to effectively lead a team.
Tell me a bit about yourself.
When I turned 30, I discovered that I have ADHD. Throughout my whole life, I’ve realized that I get really passionate about something and then just roll on to the next thing. I realized it’s because my brain craves novelty. I’ve been trying to do for myself and encourage other people to follow what their brain wants. When I was doing those bank jobs, I was like climbing the walls I felt so bored. So now, day-to-day, I keep it varied. Right now, I’m doing the executive director thing. With the legislative session coming up, the North Dakota Women’s Network is encouraging women to get involved civically, run for office, and get to know their representatives. We’re doing workshops and then I’m working on my personal projects. I’m writing a memoir about teeth and I have clients who need newsletters or other things written. It works for me now that I understand my neurodivergent pathways.
Kayla Schmidt
Interim Executive Director of North Dakota Women's Network (Nov 2022-Jul 2023)
Featured: January 2023
You mentioned you found out later in life you have ADHD. It seems like a lot of women are getting these diagnoses later in life because it’s something we don’t look for in women. Can you talk to me a bit about your experience getting the diagnosis and how it’s affected your professional life?
I went to grade school in the ‘90s, and ADHD was just a thing for hyperactive boys, whereas I was the opposite. I was very internal and quiet. Now I know that’s because I had so many thoughts going on. I had no idea I had it. I figured it was just anxiety. I was diagnosed with anxiety and seasonal depression, being in North Dakota. Once I had enough contracts going and could afford to take care of my mental health, which is one of the tough things about freelancing— some of those important things fall by the wayside until you can take care of them—but I was discussing how I felt like so many things had passed me by.
I felt like I was a meteor of potential but was never able to make any impact. My therapist asked if I’d looked into ADHD and I burst into tears. We just weren’t looking for the symptoms in women. Women are better at fitting the societal mold, being polite and quiet. I was getting A’s even though it took me so long to get my homework done or to do standardized tests. My mom was a teacher and it never even occurred to her because no one was talking about girls and women having ADHD.
Professionally, it’s hard. I tried to fit into that box of what I thought I should be professionally for almost three decades and it just doesn’t work for me. I think during the pandemic, once schedules
and such were lost, a lot of women started to realize those structures had been keeping them from diagnoses. Having those answers, I don’t think, makes it easier, but it does allow me to find my community.
You’re the executive director of the North Dakota Women’s Network. Tell me more about how you got involved in that kind of work.
When I was an undergrad, I had an internship with Planned Parenthood, and they were partnering with the North Dakota Women’s Network to put together these casual conversations called Feminist First Friday. We’d meet at a restaurant and discuss the topics of the day, like fundraising for menstrual products or talking about legislative measures. I was pretty shy, but it was something I felt strongly about. I grew up in a really matriarchal environment. What we were going through wasn’t what our grandmothers went through, but I saw there were still so many injustices.
When I came back from grad school, I started working in Bismarck and started going to Feminist Fridays there. They provide a class called We Rise, which is a training and a day at the capitol. I was getting interested and involved in politics and at We Rise, they do like “legislation 101.” As reproductive health has gotten bigger, I started going to a lot of rallies, which sometimes in North Dakota can be like 12 people, but they’re the most passionate and brave 12 people you’ve ever met. The Women’s Network will testify on all kinds of different bills, and we are giving a voice to those in our community who typically don’t have one.
Courtesy of Kayla Schmidt
Jenny opened Let’s Dance Studio in 1989 at the age of 15 after her local dance studio was closing and her friends wanted a place to dance. After offering up her basement for a little while, more and more people started to come and it was no longer a suitable location. This is when the Let’s Dance Studio doors were created.
Bailey grew up taking dance classes from her mom, competing all over the region. Once she graduated high school and wanted to continue pursuing dance, she packed her bags and enrolled in a year-long program in Las Vegas, NV. After coming home for the summer, she taught some classes at her mom’s studio and fell in love with teaching. Bailey made the decision to stay and keep teaching with her mom.
“I basically created a position for myself that was hard to leave. Once you see the progress of the dancers and have that community surrounding you, it’s hard to say goodbye to that,” Bailey said.
Bailey Jangula & Jenny Samuelson
Let's Dance Studio
Featured: March 2023
That community has now become part of her family. Let’s Dance Studio is now run by Jenny, Bailey, Amy Mason, Tema Bold, Krysi Greff, and a couple of other older dancers. Let’s Dance Studio has created a wonderful, family-like community in Bismarck, offering various class opportunities for those ages 3 to 18, with special opportunities for caregivers and toddlers as well.
“The loyalty here is so strong. Our dancers feel like family to us, even their siblings will come to the studio to watch them dance or play with other dance siblings because the studio really is all about family.”
As far as the future of the studio, Bailey says they’re most likely to stick around Bismarck, with the possibility of other family members potentially opening a studio elsewhere.
Read More
Courtesy of
Annie Senne with Reel Love
Klassen is a mother, first and foremost, with three elementary-age kids. She works as a senior account manager for
Megan Klassen
Senior Account Manager, Flint Group
Featured: February 2023
Flint Group, a Fargo-based marketing agency that also supports Lotus Midwest, a region-wide organization dedicated to strengthening the presence and power of women in the business community. Klassen serves as a friendly face and a wealth of knowledge and support for professional women building their brand in the Dickinson area.
“Before I joined Flint Group, I spent seven years at the Dickinson Area Chamber of Commerce heading up the marketing and communications department,” Klassen said. “It was exciting to be part of growing our community, creating personal
connections with the businesses and people that drive our city forward. Now, I’m thrilled to continue that journey by supporting local business women in our business community in addition through Lotus.”
But that’s not all. Klassen is also an Instagram influencer in her spare time, sharing the beauty and wonder of the Badlands with nearly 12,000 followers from all over the world. Klassen admits keeping everything running smoothly with a family, a full-time job and a side hustle is challenging. Her passion for what she does keeps her going and helps her prioritize.
Janelle Stoneking
Training and Development Specialist, ABLE Inc.
Featured: April 2023
unique narratives. Whether it's through her work, art, or community initiatives, Stoneking’s passion for listening, learning, and helping others has inspired her to pursue a more connected, compassionate world.
Janelle Stoneking, Training and Development Specialist for ABLE Inc., has a natural gift for recognizing and celebrating people and their
As part of her journey, Stoneking is currently working to help open the Southwest Art Gallery and Science Center in Dickinson, ND. This permanent art gallery will enable those with a love of art and science to share their creativity. Her dedication to community building has provided Stoneking with additional opportunities for growth and development, such as her recent selection for the ND Change Network cohort.
With the group’s support, Stoneking has coordinated “Illumination Stations” at Dickinson High School. These lock-in experiences provide an opportunity for students to engage in activities related to the arts, sciences, music, and mental health.
“Life is full of big emotions that we often don't have the capacity to handle,” Stoneking said. “Artistic expression is a universal language that allows us to communicate beyond words and connect on a deeper level. Illumination Stations are designed to provide an environment where students feel safe to express themselves.”
Courtesy of Karolina Lym Photography
Courtesy of Lydia DeJesus
Jessica Wachter
Abstract Expressionist and Owner of Jessica Wachter Art Featured: May 2023
perspective with the rest of the world. In many ways, her journey to becoming a nationally renowned artist began with the simple desire to understand herself—to work through the emotions, thoughts, and observations of the world around her through a more visual form of communication.
Jessica Wachter never let her learning style keep her from sharing her unique
Amanda Godfread, the Regional Director of Make-A-Wish North Dakota, spends her days helping grant wishes for critically ill North Dakota children.
At a young age, Wachter found a place in the local art community, attending Saturday art classes through the Bismarck Art and Galleries Association. She discovered abstract expressionism and the art of Joan Mitchell as she continued her art journey at North Dakota State University.
And her advice for other young women? “Trust your gut and go for it. Run with your passion. Be yourself, even if you’re afraid. Even if you fail. Learn to sit in the uncomfortableness. To turn your struggles into something meaningful. The people around you will pick up on your authenticity and engage with your art, your calling, your personal flame, whatever it is. And it’s not an age thing, either. It’s never too late to change a career or develop a new skill. There’s no one definition of success. Like a painting, the interpretation is up to you.”
Amanda Godfread
Regional Director, Make-A-Wish North Dakota Featured: June 2023
She is also a well-known columnist for the Bismarck Tribune and co-host of the “Welcome to Our Box” podcast.
What should people know about Make-A-Wish North Dakota?
“Wishes come in all shapes and sizes. The public is more aware of the bigger ones, but we grant about 50 wishes each year for children across the state. It could be something as simple as adaptive play equipment or as grand as a vacation to Hawaii—anything to make these kids feel like kids," Godfread said.
“One of my favorite wishes was for a boy named Beckett who asked for an adaptive swing set. Beckett loved to be outside. He is also nonverbal and uses
a wheelchair, so he can’t swing at some of the parks near his home. We granted Beckett’s wish, but that wasn’t all. The neighborhood kids were fascinated by the construction. By the end of the build, Beckett had a new playset and a new set of friends!”
How has your work with Make-AWish North Dakota impacted your personal life?
“It’s important to me that they realize giving back isn’t a chore. It can be a joy. It can be a chance to connect with the larger community. As they grow, those connections will keep them grounded in who they are and what they represent," Godfread said.
Courtesy of Just James Photography
Courtesy of Haylie Flesness
“This goes for adults, too. As women, and as mothers, we need community. Motherhood is an amazing journey. But it can also be an isolating one. The clash between motherhood and business is real. And it is a challenge for
Emmery Mehlhoff’s agricultural roots run deep. A fifth-generation grain farmer, Mehlhoff has seen firsthand how laws and regulations at both the state and federal levels impact local agricultural operations—for better or worse. Mehlhoff has lobbied to preserve fairness and autonomy for American farmers from Washington D.C. to Bismarck. A new ag enterprise and recent motherhood might have taken the girl out of the capital, at least during farming season, but Mehlhoff’s passion for agriculture remains an inspiration for many.
In 2018, a new agricultural opportunity opened up for Mehlhoff. Well, a relationship that led to an ag venture. The farm girl married a rancher and started Bluestem Beef, a grass-fed
many mothers. We need resources. We need support groups. We need to share our stories and hear from others. I am so happy to be one of the voices in our community facilitating these things both professionally and personally.”
Emmery Mehlhoff
Public Policy Liaison, North
Dakota Farm Bureau (NDFB)
Featured: July 2023
beef operation focused on local distribution.
“I had the land, and Caleb had the cows,” Mehlhoff said. “He moved into the house and the cows moved onto pastures that used to be old crop ground. I still farm with my dad, but now I guess I’m also a rancher.”
The couple founded Bluestem Beef with a vision for the future –providing healthy, omega-3-rich beef directly from the farm to your door. Bluestem focuses on natural, sustainable beef production. Using regenerative grazing practices and taking a holistic look at the health of the entire system, from soil to animal to beef, Bluestem looks to maximize the nutritional value of its beef.
Courtesy of NDFB
As a young woman studying finance at UND, Stephanie Sievert never dreamed of becoming a chief accounting officer for one of the most significant employers and economic drivers in North Dakota. She probably couldn’t have told you what a controller does, much less how
Stephanie Sievert
Vice President, Chief Accounting Officer, and Controller of MDU Resources
Featured: August 2023
to balance this important position in one of the only publicly traded companies in the region. At 18, Sievert didn’t have it all planned out, but by finding opportunities that aligned with her interests and pushing herself, she made a place for herself and other women in the C-suite of MDU Resources.
“I didn’t start with a career path in mind,” Sievert said. “I didn’t even know what I wanted to study. I basically went down the list of majors and crossed off everything I knew I definitely didn’t want to do. I was left with economics and accounting and ended up choosing accounting. Turns out, I couldn’t have found a better fit.”
Sievert’s love of numbers and problemsolving skills were an asset during her time at UND. It was hard work, but she continued to play to her strengths,
seeking out opportunities that interested—and challenged—her. She started her career in public accounting and then she moved to corporate accounting, joining an MDU Resource subsidiary as a revenue billing analyst. The challenges and complexities of working with the company and its many subsidiaries often pushed Sievert outside her comfort zone but looking back over nearly 30 years with the company, these moments were also some of the most satisfying.
“The most important piece of advice I can give is to work hard and good things will follow. You learn to take advantage of what makes you uncomfortable,” Sievert said. “That’s where growth comes from. I have a lot of passion for what I do, but to move forward, I had to work hard and continue taking on more responsibility.”
Stephanie Miller
Chef and Owner, Butterhorn Restaurant
Featured: September 2023
When chef Stephanie Miller took the stage in the 2022 season of Top Chef, she was prepared for a tough competition. It had already taken years to get through the audition process. Now, she’d be going head-to-head with renowned chefs from across the globe. Through several rounds, she raced against the clock and the discerning judges’ palates.
“Top Chef was an exciting experience,” Miller said. “Stressful, but exciting. The drama on the show is intense. Stress is just a natural part of the job in the kitchen, but this was no joke. It was amazing to see my fellow contestants’ caliber under stress.”
The most important lesson Miller learned from her time on Top Chef,
Courtesy of MDU Resources Group, Inc. by Geneva Nodland
Flowers have played an important role in Shari Glasser’s mental health journey. The garden was her escape as she struggled through the ups and downs of infertility.
“I’ve always had a very close connection with the outdoors,” Glasser
Shari Glasser
Owner, Bogie's Blooms
Featured: October 2023
said. “Growing up, my mom had a rule that it was time to come in when the streetlights came on. Which could be like 10:30 p.m. in the summer. So, I was always outside. When we moved from an apartment to a house with acreage in Brainerd, Mom and I really bonded over the landscaping. That was really the spark. Since then, though, flowers and gardening became like my therapy.”
In 2020, Glasser shifted her love of gardening from hobby to business with Bogie’s Blooms. During the season, she offers locally grown cut flowers through regional markets and a community-supported agriculture (CSA) program. To extend the longevity of her blooms, and provide a revenue stream in the off-season, she also offers floral preservation.
Growing for production rather than pleasure put her horticultural
knowledge to the test. She traded in the whimsical lines of an English Cottage Garden for a half acre of straight rows of about 100 varieties of brightly colored annuals and perennials. Bogie’s Blooms is an organic operation, which comes with certain challenges, but Glasser must also contend with our region’s sometimes extreme weather. Low tunnels allow her to get plants in the ground earlier in the season, which allows her to open her CSA subscription in February, just in time for Valentine’s Day. She has also installed irrigation for the hot, dry months and is currently working on a grant for a high tunnel.
“I always joke that I’m the MacGyver of gardening,” Glasser said. “If I can’t afford something, I’ll rig something up. For the most part, it has been successful, but I’m also looking for ways to fund more permanent and sustainable solutions.”
though, was a personal one. “I’m a Midwesterner,” Miller said. “I love taking traditional Midwestern flavors and elevating them. In the show, I wasn’t cooking what I wanted to cook. Doing that round after round helped me discover where my heart is. Right here.”
Butterhorn, Miller’s flagship restaurant in downtown Bismarck, is a prime
example of how she looks to blend traditional and fine dining.
“Butterhorn is a traditional Norwegian yeasted bread, usually with icing,” Miller said. But skipping the sweet drizzle and serving it at the start of the meal allows this soft, buttery bread to shine. Midwest—elevated. Miller takes a similar approach to the rest of the
dishes on the menu as well, pairing fresh, locally sourced ingredients with the comforting flavors of her grandma’s kitchen for a unique finedining experience.
Courtesy of Quinnlyn Gumeringer of Paper Hands Media
Abi Rohrer
Develop Dickinson and F5 Project Member
Featured: November 2023
Abi Rohrer has emerged as a passionate advocate for mental health, recovery, housing, and community resources. Her journey to this point has been marked by personal growth, resilience, and an unwavering commitment to making a positive impact in her community. Rohrer’s story is set in Dickinson, and is a testament to the transformative power of surrounding oneself with supportive individuals and embracing opportunities for personal and professional development.
Rohrer's journey began with a profound lesson: Get comfortable with being 100% uncomfortable. This early realization shaped her approach to life, pushing her to explore new horizons and seek out experiences that would help her grow. Rohrer's background in nursing care and her interactions with individuals recovering from addiction ignited a passion for helping others on their unique life journeys. This passion became the driving force behind her involvement in the Dickinson Area Chamber of Commerce and the F5 Project, two organizations that align with her values and aspirations.
The women of The Dickinson Area Chamber of Commerce gave Rohrer the courage to use her voice among her other strong female colleagues. Expanding on her growth through the Dickinson Area Chamber of Commerce, Rohrer has enjoyed joining multiple city boards to help the growth of the community. She is a very big advocate for seeing projects to fruition to support the growth of local businesses
and people, encouraging success for decades to come for Dickinson.
“By putting yourself in the position of success, you will find that you can go for what you want and develop your professional side,” says Rohrer. She gained multiple connections that brought her a new appreciation for valuing the little things. With her own personal recovery story close to her heart, she began focusing on the solutions instead of all the problems that arose around her and utilized her experience as a way to give back to others. When she met Adam Martin, founder of the F5 Project, she became even more connected to using her voice and passion to help others.
As a member of the F5 Project, Rohrer recognized the challenges of accessing resources for individuals on the path to recovery. She highlighted the lack of exposure to these resources and the barriers created by societal labels. Rohrer's dedication to helping those in need led her to advocate for resources, network on behalf of individuals, and emphasize the importance of dismantling the stigma around the daily struggles that impact us all. Rohrer discovered that you never know until you’re personally there, and seeing that you need to break the stigma around the daily mundane tasks that truly add up and impact us.
Courtesy of Karolina Lym Photography
Emily Klym
Chief Financial Officer, Theodore Roosevelt Medora Foundation
Featured: December 2023
proclaimed extrovert, she feels her love of problem-solving and order has a greater impact on her success than her math skills. “Accounting is an amazingly broad industry. There’s a place for just about everyone! It’s about finding the role that fits your personality and skill set.”
opened up with the Theodore Roosevelt Medora Foundation, she took a leap of faith.
“Most people have this picture of accountants as introverts who are good at math,” Emily Klym said. A self-
Bringing international ingredients to the North Dakota plains, as well as her own kitchen, inspired Qiuhong Toman to open the Asian Gourmet Market
A single major and minor turned into a double major in accounting and business administration. Involvement in the Theodore Roosevelt Honors Leadership program also led to a minor in Leadership Studies that has contributed greatly to the leader she is today. After graduation, she entered the public sector with Brady Martz & Associates. When an opportunity
“Instead of dwelling on why you can’t do something, try to answer why you can," Klym said. Additionally, she is working to help other women reframe their self-perception and build their confidence through advocacy and involvement in groups like Women Empowering Women, of which she is a founding member.
“Shifting your perspective and growing your confidence can be a game changer,” Klym said. “Surrounding yourself with the women who believe in you is the first step on that journey!”
Qiuhong Toman
Owner, Asian Gourmet Market
Featured: January 2024
in 2014. Her background in general business studies didn’t quite prepare her for the challenges of owning and operating an international grocery, but her tenacity and commitment to doing even the smallest thing well have helped her business grow.
Today, the Asian Gourmet Market is an important part of Bismark’s international community, a gathering place for residents and those searching for new adventures through food, and a hub of multiculturalism in the region.
Regardless of size, Toman approaches each challenge with the same determination. “When a problem comes, there must be a way to solve it,” Toman said. “There is no secret to
success. Everybody already knows it. If you cannot do the small things right— like sweeping the floor—how can you do big things? Small problems can be solved.”
Toman is proud of what she has built for her family and Bismark’s international community. She might have started this journey for herself, but it’s the customers that inspire her to continue pushing forward.
“Food connects us,” Toman said. Whether it’s someone searching for the flavors of home or someone looking to explore a new cuisine, Toman is happy to see them wandering the aisles of Asian Gourmet Market.
Before stepping into the art world, Hanson served as an assistant director at the North Dakota Safety Council (NDSC), a nonprofit organization. Reflecting on her journey, she mentions starting
Lynae Hanson
Executive Director, Bismarck Art & Galleries Association
Featured: February 2024
as a marketing person and gradually donning multiple hats. Working in a nonprofit, she learned the value of adaptability and taking on new challenges.
"It's rare. There are very few female executive directors, not just in the art world, but in other nonprofit sectors as well," Hanson said.
Transitioning into her role as the executive director of the Bismark Art and Galleries Association, Hanson emphasizes the diverse responsibilities she manages daily, from shoveling snow to public speaking and grant writing. Her experience at the NDSC equipped her with the skills needed to run a successful art organization.
The Bismark Art and Galleries Association, under Hanson's leadership, thrives with a massive membership base and a dedicated volunteer group. The gallery hosts two exhibits every month, showcasing a mix of member and main gallery exhibits, group shows, and student art exhibits. The association also features a gallery store, classrooms for adult art classes, and an event space.
Beyond her professional life, Hanson juggles personal and artistic pursuits. She shares her secret to finding balance, emphasizing the significance of having a dedicated studio space. Balancing the planner and free-spirited artist within herself, she advises others to do what they love, and success will follow.
Minot Curling Club
Curling for The Cure Committee. Featured: March 2024
Kae Watson was diagnosed with breast cancer in February 2020. “Nobody ever wants to hear those words,” Watson said. Quick action on her part, and
that of the doctors at Bismarck Cancer Center, meant Watson's cancer battle was shorter than most, but it still left lasting scars.
“I was lucky,” Watson said. “I didn’t have a difficult diagnosis. But it still took a toll on my mental health. I wanted to find a purpose for the pain.”
Watson didn’t just want to be a survivor. She wanted to help other women in her community. During a curling bonspiel, she slid out the idea of a “Curling for the Cure” fundraiser to not only raise funds for breast cancer patients but to bring together women from across the region in sisterhood
and solidarity.
“It’s other women who hold you up when you get a breast cancer diagnosis,” Watson said. “We wanted to do something to help take care of our sisters, aunts, mothers, and neighbors when they needed it most.”
Now, four years in, the event has become an international affair, bringing female curling teams from Canada, Minnesota, and across the Dakotas to Minot. 12 teams, 48 women, competed in January 2024, raising $11,500 for women with breast cancer in western North Dakota—a total of $28,000 over the life of the event.
Pictured (Left to Right): Lisa Loeffler, Brit Taciuk, Kit Christiansen, Kae Watson, Chandra DeCent, Sarah Thorson. Not pictured, Roseanne Schaefer.
Courtesy of Lynae Hanson
Courtesy of Minot Curling Club
Soto
Monica Soto is a familiar face among Dickinson’s new American community and with area health providers. As part of the Lay Health Ambassadors, Soto provides translation services and
For 30 years, Demke and NDGTS have engineered opportunities that connect North Dakota students to the jobs of the future in science, technology,
Monica Soto
Lay Health Ambassadors
Featured: June 2024
other assistance to help new Hispanic residents navigate the challenging healthcare system.
She began building the local Hispanic community one family at a time. From translation services to helping new families find housing and jobs, Soto worked to help new Americans find their footing. She worked with school and community groups to highlight Hispanic culture. She operated La Cocina d' Monica, a food truck that later turned into a brick-and-mortar restaurant that helped her share her culture through its delicious flavors.
She would often host families in her home while they sorted out living and transportation arrangements. However, with more demand than one person could handle, she worked with the Women Empowering Women organization to secure funding for the Lay Health Ambassadors program, allowing her to provide much more than simple translation services. From health and hygiene education to assistance in navigating the health care and health insurance system, the program hosts health fairs to serve Hispanic, Russian, Ukrainian, and African communities in the region.
Beth Demke
Executive Director, North Dakota's Gateway to Science (NDGTS)
Featured: July 2024
engineering, and math (STEM). As the team prepares for an exciting summer of programming both in Bismarck and across the state, we caught up with Beth Demke to talk about success, science, and STEM.
While Demke didn’t have a background in science or education, the NDGTS team quickly realized that she had the right qualities to help lead the organization.
“A lot of people will assume that I’m either a scientist or an educator,” Demke said. “But we already had that skill set. What we really needed to run the place was someone who understood business, accounting, and
people. I’ve often said my passion is helping people find their passion. I enjoy finding ways to fit people with the things they are good at, matching their talents to the project needs. We needed someone to get the right people into the right places.”
“STEM shouldn’t be an exclusive club where only certain students get to participate,” Demke said. “Each time I see parents or grandparents actively engaged with their children in the gallery, I realize how far we’ve come. We’ve built an incredibly talented and dedicated team who are continually looking for new ways to expand our audience and share their passion for STEM.”
Courtesy of Monica
Courtesy of Beth Hill
Kari Dunn always had a respect for numbers and helping businesses pursue profits. This led her to seek a bachelor's degree in business management and employment in the financial services sector as a young woman. She found a home in the banking world, working her way up through the system from a management intern at Bank of the West all the way to overseeing business development for the Western Region in private banking at Bravera. Along the way, she had an opportunity to develop a passion for leadership training and development.
“I got placed into a supervisor role at a young age,” Dunn said. “I think we've all seen where someone gets put into a supervisor or management position just because they're good at what they do, not because they’re good at managing people. It can be overwhelming. For me, it sparked a passion for helping those up-and-coming supervisors, managers, and leaders with accessible training and the tools to make sure they have open lines of communication.”
Kari Dunn
Owner and Founder, All In Development Company
Featured: May 2024
When Dunn decided to go all in in life on her new enterprise it meant that she would start to use her networking and leadership skills to communicate with others and not give up. With her years of experience as a consultant and strategic planner, she was excited to help clients of any size live their full potential with empowering, motivating, and collaborative coaching that is meant to improve the culture of a workplace.
“Professionals should start bouncing ideas off each other, mentoring, and helping each other do well instead of establishing a hierarchy of fear and competition," Dunn said. With this new outlook, Dunn works to help employers bridge communication gaps. She teaches managers to look for ways to utilize the fast pace of the younger generations to help businesses continue moving forward.
“If I help empower people at all levels within the business, those employees are more all in with the company,” Dunn said. “In turn, they go home and they're more motivated. They're better parents, right? Like the circle of life."
Courtesy of Kari Dunn
Women You Should Know
Executive Director of ImagiNative Inc.
Joelle Bearstail
By Mason Gravseth Empowered by Ladyboss Lifestyle
Photos Courtesy of ImagiNative Inc.
Bismarck Woman Empowers Native Youth
Joelle Bearstail, executive director of ImagiNative Inc., strives to make Native youth feel they belong and to increase awareness of Native culture in North Dakota schools.
Bearstail’s mission is largely inspired by her own experiences in school.
“I was the only Native student in third grade in Dickinson and I did not like going to school,” Bearstail said. “It got to the point where I didn't want to go because I was being teased every day. When we moved to New Town, it was a complete change for me and I loved school; some teachers and students looked like me and I felt like I belonged.”
These early experiences stayed with Bearstail. She pursued a career in education, working to bring acceptance and understanding to the classroom. But motherhood taught her that more was needed to build bridges between Native and non-Native communities.
Representation matters
The stated mission of ImagiNative is to “encourage our youth to embrace their talent, creativity, and individuality while strengthening a healthy wellbeing and cultural identity.” The organization does this through its youth-focused magazine, Roots, and by hosting various events.
Bearstail admits that publishing a magazine was an idea she nurtured for decades before the pieces fell into place.
"I think back to my childhood when we would have Highlights magazines in the classroom, and I always felt that representation of Native culture was few and far between,” Bearstail said. “I wanted to be able to create something that Native youth in schools could relate to.”
As the idea for ImagiNative came together, Bearstail worked with other organization leaders to craft a magazine format that would educate, showcase, and engage Native youth. Each issue of Roots features sections such as elders' corner, student spotlights, tribal check-ins, and fun activities that teach kids about Native culture.
“It has been amazing to see the impact that Roots has had on our youth,” Bearstail said. “We often get emails or letters in the mail from kids that see themselves in the magazine. It
is so meaningful to see that it means so much to them.”
As Roots took root in classrooms and libraries across the state, Bearstail embarked on another kind of literary journey. In 2021, she published "Bear’s Braid," her first children’s book. The story is based on her son’s experience with bullying. Just as she had been bullied as a child, her son was singled out for his long hair and cultural differences.
“My son was in third or fourth grade when the events behind 'Bear’s Braid' were impacting him and our family,” Bearstail said. “We’re a family of singers and dancers, and we would set up presentations in the classroom to try and be proactive in breaking down those cultural barriers. A lot of kids aren't exposed to our culture. We want kids to know and ask questions about our culture. But as he got older, maybe middle school, his culture became something other students would make fun of him for.”
"Bear’s Braid" seamlessly blends discussions of modern indigeneity and universal experiences of bullying and resilience, making it an essential and timely book that belongs on every bookshelf and fits in easily with the classics of social justice children’s literature.
Bearstail is working on her second children's book, which she hopes will be out next year.
Connecting with the community
Bearstail and the other ImagiNative leaders understand that representation in media is just part of the support Native youth need to help them feel comfortable and empowered. To this end, the organization hosts in-person events with their local Mandan, Hidatsa, and Arikara communities, providing youth with unique opportunities to showcase their talents and indulge in their passions.
The annual Lemonade Festival is one such opportunity. It helps K-12 students learn
about business and entrepreneurship. The event is typically held in early August.
“We teach kids the basics of entrepreneurship and explain key concepts such as what profit is and what startup money is,” Bearstail said. "Then the children get to experience starting a business firsthand as they assemble their stand and sell their lemonade."
"At the end, we have a people's choice award and whoever gets the most votes gets to set up their stand at the Little Shell Powwow,” Bearstail said. “It is definitely something that they all aim for when
selling their lemonade. It’s a really good time for the community to come together. The kids invite their families, and everyone is brought together for the fun activities.”
In addition to the annual Lemonade Festival, this year ImagiNative is involved with the Red Berry Woman Fashion Show. This event celebrates 10 years of indigenous fashion. Red Berry Woman is a Native designer and member of MHA nation who incorporates traditional Native styles into couture garments for both men and women.
Classroom engagement with Bearstail's first published chldren's book, "Bear's Braid."
“We are so excited to be a part of this event,” Bearstail said. “It will be such a great opportunity for our community to come together to celebrate our culture.”
Changing lives
To learn more about ImagiNative and its various projects visit imaginativeinc.com. There are opportunities for educators, families, and community members to get involved.
Business can be exciting and edifying but often challenging when getting into the details of starting, maintaining, and expanding. That's why, in business, asking the right questions is paramount. Business owners are often so close to their ideas and passions that they lose focus on what drives their success. All businesses need creativity and enthusiasm to stay relevant and move forward, but owners also need good, transparent, concise decision-making. Business is primarily about knowledge of the industry, decisionmaking, and relationships; this is why running a business sometimes becomes mucky. Thus, now and then, a business owner needs to step back and ask some critical questions.
Matt Ellerkamp ND SBDC Business Advisor
Courtesy of Lynette Locken Photography
A business founder should ask important questions after identifying an idea, expertise, and passion for an industry:
• Is there a market for the product or service?
• Is this a new or unfounded market? If a market already exists with competitors,
• Will the entrepreneur's business idea/concept upset the current market?
• Is a location in the community/region going unserved or not being served well?
When a founder has identified a marketable concept and a target audience, the next natural question would be: Is the business feasible? The only way to know is to find the cost of doing business and determine the total costs of expanding or starting the company regarding capital purchases and operational expenses. Can the business drive enough revenue to break even or turn a profit? Does the company's founder have a minimum investment of 20% equity of the total cost of the business? Financers often require a minimum of 20% equity, if not more, depending on the type and risk of the business, before they will consider funding an organization.
With a marketable idea, target audience, and financial budget, the following question ensues: Can a founder communicate and funnel their excitement, ideas, benefits, and potentially profitable business concepts cohesively and comprehensively? So often, this is where several entrepreneurs fail; they need a map, a flow chart, if you will, to provide a visual aid to attract prospective financing and business advocates such as banks, private investors, friends, family, and the people of the community to support the business. They need a communicable plan, a business plan!
Now, the final question: What is your social capital? A business owner's social capital cannot be undervalued.
What is social capital? It is a person's social network, the personal and professional relationships a person has built within a community. These relationships are often what keep a business thriving and sustainable. If a person's self-assed social capital is poor to mediocre, how will the founder become involved in the community? Community involvement and presence is another key factor in having a successful business. If a community doesn't know a business owner or key employees, it is less likely to succeed.
Once a founder has asked some critical questions and believes it is wise to move forward, finding a guide, mentor, coach, or a "Business Advisor" is wise to assist in this somewhat overwhelming process. The Dickinson SBDC provides "No-Cost and 100% Confidential" business advising. The ND SBDC Business Advisors specialize in providing information and resources to make informed decisions in developing a business plan and financial plan to create a solid foundation for growth. SBDC knows those who have a plan are more likely to succeed!
Funded in part by a cooperative agreement with the SBA. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA.
Cybersecurity Essentials for Small Businesses
By Doug Sanzone, Veterans Business Outreach Specialist
About the VBOC
The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.
Cybersecurity encompasses practices, technologies, and processes designed to protect systems, networks, and data from digital threats. For small businesses, prioritizing cybersecurity is essential for safeguarding operations, data integrity, and maintaining customer trust. Small businesses possess valuable data—customer information, financial records, and intellectual property—making data security imperative.
Data breaches can have devastating consequences for small businesses. Whether it's customer information, financial records, or proprietary data, securing this information is crucial to prevent theft, unauthorized access, or loss. Small businesses often underestimate the value of their data and how hard cybercriminals will work to gain access to their information. No business is too small to become a target of cybercriminals.
Photo Courtesy of VBOC of the Dakotas
In addition, many industries have stringent regulatory requirements regarding data protection and privacy (e.g., GDPR, HIPAA). Compliance with these regulations is not merely a legal obligation but is essential for successful business operations. Failure to comply can result in significant fines, legal liabilities, and reputational damage. A data breach can tarnish a small business's reputation significantly. Loss of customer trust and negative publicity can have long-term negative consequences, affecting customer retention and new business opportunities. Protecting sensitive data and maintaining a secure environment is essential for safeguarding reputation and brand integrity.
Implementing effective cybersecurity measures doesn't always require a significant financial investment. Small businesses can take proactive steps to enhance their cybersecurity posture and mitigate risks effectively:
1. Employee Training: Educating employees on cybersecurity best practices is critical. Training should include recognizing phishing emails, using strong passwords, identifying suspicious activities, and adhering to company policies for data protection. Regular training sessions and simulated phishing exercises can reinforce awareness and readiness among employees.
2. Software Updates: Regularly updating operating systems, applications, and antivirus software is essential to patch vulnerabilities and protect against known threats. Automated updates and patch management systems can streamline this process, ensuring systems are equipped with the latest security enhancements.
3. Strong Password Policies: Enforcing strong password practices, including complexity requirements, regular password changes, and multifactor authentication (MFA) to enhance security against unauthorized access. MFA adds an extra layer of protection by requiring additional verification steps beyond passwords, such as biometric authentication or one-time codes.
4. Backup and Recovery: Regularly backing up critical data and storing copies offline or in the cloud is crucial. A backup strategy ensures data availability and integrity, enabling quick recovery in case of a cyber incident or data loss. Testing backup procedures
Outreach Speciali
regularly helps validate their effectiveness and minimizes downtime during recovery efforts.
5. Network Security: Securing Wi-Fi networks with encryption (e.g., WPA3) and using firewalls to monitor and control incoming and outgoing traffic to protect internal systems from external threats. Implementing Virtual Private Networks (VPNs) for secure remote access and conducting regular network scans for vulnerabilities further strengthens network security.
6. Access Control: Limiting access to sensitive systems and data to authorized personnel minimizes the risk of unauthorized access and insider threats. Role-based access control (RBAC) ensures employees have appropriate permissions based on their roles and responsibilities, reducing the likelihood of accidental or malicious data breaches.
Investing in cybersecurity is crucial for small businesses looking to protect their operations and effectively mitigate risks. While some cybersecurity measures can be implemented at no cost, investing in essential services and technologies is necessary to meet small business cybersecurity needs. Antivirus and anti-malware software are critical investments
to detect and mitigate malicious threats across all business devices.
Secure web hosting providers that prioritize HTTPS encryption, regular security updates, and vulnerability assessments help mitigate website vulnerabilities and unauthorized access attempts. Utilizing virtual private networks (VPNs) enhances data security by establishing encrypted connections for remote access to business networks. VPNs safeguard sensitive data from interception or eavesdropping during transmission. It is important to understand all the areas in which your business is vulnerable to best implement a cybersecurity plan.
Businesses can now purchase cyber insurance, providing financial protection against the costs associated with cyber incidents. These can include items such as data breaches, ransomware attacks, and business interruptions. Policies vary in coverage but typically include legal fees, regulatory fines, and recovery expenses, offering peace of mind to businesses facing potential financial liabilities.
Preparing for cyber incidents involves developing a comprehensive incident response plan outlining procedures to detect, respond to, and recover from security breaches promptly. Proactive monitoring tools and systems help businesses detect and
mitigate threats in real time.
Post-incident assessments identify vulnerabilities exploited during an attack, guiding businesses in implementing corrective actions and strengthening cybersecurity defenses.
For small businesses engaged with regulated entities or government contracts, compliance with cybersecurity frameworks is mandatory. Adhering to standards such as the NIST Cybersecurity Framework provides a structured approach to managing cybersecurity risks and enhancing resilience. Achieving certifications like the Cybersecurity Maturity Model Certification (CMMC) demonstrates the ability to protect sensitive government information and data, expanding business opportunities and ensuring compliance with regulatory requirements. Scalable cybersecurity solutions allow for business growth and evolving technology trends, ensuring continuous protection against emerging cyber threats.
Understanding sector-specific regulations and data protection requirements helps businesses implement security measures that safeguard sensitive data and maintain regulatory compliance. Cybersecurity is critically important for small businesses navigating today's digital landscape. By
investing in and proactively managing cybersecurity measures, businesses protect sensitive data, ensure operational continuity, comply with regulatory standards, and preserve customer trust. These are all necessary elements for any thriving small business today.
