Fargo INC! October 2023

ND Native Manager of YouTube's Biggest Stars

Former Bison Football Player

Venture Capitalist

MrBeast's Manager

EDM Mixes And Copyright Infringement

Creative Mornings Spotlight: Noreen Thomas

Attracting Global Prosperity

Preparing Your Small Business For The Holiday Season

Awesome Foundation Grant Award Winner: Rodney Haug

From Playground to Powerhouse:

The YouTube Journey

MEET THE TEAM.

MIKE DRAGOSAVICH

GRANT AYERS

TORI HELLAND

BEN BUCHANAN

MEGAN SUEDBECK

TOMMY UHLIR JOHN STUBER

MIRANDA KNUDSON

JESSICA MULLEN NICK SCHOMMER

KELLEN FEENEY

GARY USSERY

JENNY JOHNSON

JOSIAH KOPP

PAUL HOEFER

AL ANDERSON

KIM COWLES

TY BETTS

GENEVA NODLAND

BRADY DRAKE

Publisher EDITORIAL Editorial Team Lead Editors

Art Director Editorial Graphic Designer Creative Strategist Content Specialist

Contributors

INTERACTIVE Business Development Manager Business Development Associate Videographer Director of Creative Strategies

Graphic Designer

ADVERTISING

VP of Business Development

Sales Representative

Sales & Marketing Advisor

Client Relations

Client Relations Manager Marketing Coordinator Operations Assistant

DISTRIBUTION Delivery

Mike Dragosavich

Brady Drake Brady@SpotlightMediaFargo.com

Geneva Nodland, Grant Ayers

Kim Cowles

Ty Betts

Josiah Kopp

Gary Ussery

John Machacek, Ladyboss Lifestyle, Brandi Malarkey, SW&L Attorneys, Shawn Kessell, Julia Hinker

Nick Schommer

Kellen Feeney

Tommy Uhlir

Megan Suedbeck

Ben Buchanan

Paul Hoefer Paul@SpotlightMediaFargo.com

Al Anderson Al@SpotlightMediaFargo.com

Tori Helland Tori@SpotlightMediaFargo.com

ClientRelations@SpotlightMediaFargo.com

Jenny Johnson

Jessica Mullen

Miranda Knudson

John Stuber

Spotlight,

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Are you overwhelmed trying to plan for your big day? You're not alone. We've done our best to provide all types of local resources, expert guidance, de-stressing tips and everything in between. Your wedding day is one of the mos important days of your life. Hopefully, this issue will help you prepare for that day so it's all about you.

INNOVATORS BY DESIGN

By Rice Companies & Josiah Kopp | by Josiah Kopp

ince its inception in 1953, Rice Companies has been a leader in design and build construction services. The third-generation, family-forward company delivers comprehensive construction solutions, partnerships, and innovative projects across the midwest and the United States. Rice Companies’ expertise includes architectural design, structural and civil engineering, construction management, general contracting, development, and facility maintenance services.

With a focus on building partnerships, Rice Companies’ core values are family-forward, relationship-driven, continuously accountable, remarkably collaborative and passionately innovative. Having built 3,000-plus projects in a wide range of complexities and sizes, Rice Companies projects range from multi-millionsquare foot buildings to maintenance and repair work. Rice Companies offers solutions to meet the needs of today and the possibilities of tomorrow.

How Rice Companies has been creating better communities and a thriving culture for 70 years

The Rice Companies team in front of what will be their new office headquarters on Veterans Blvd in south Fargo.

GROWTH & DEVELOPMENT

Rice Companies has been on a growth trajectory over the last decade. Continuing to deliver remarkable projects for their clients again and again while hiring, developing, and promoting their incredible people. "As a third-generation company, family is who we are, and who we will be in the future," Rice Companies Fargo President Marius Rygg said. "Simply put, we’re a people company. Our team, clients and communities thrive when our success is measured in long-term, mutually beneficial growth, not shortterm gains."

Something that makes the team at Rice Companies unique is their people. Their team members are passionate, smart, and driven individuals who are committed to building and serving. On projects, they seek to selfperform most work activities that provide clients with a single source that can provide the best schedule, cost, skills, and quality for their project. Additionally, this allows their teams to build their skillsets and grow. And it’s the people of Rice Companies who deliver exceptional experiences for their clients and the communities where they live and work.

Rice has developed a culture of creative designs and innovative construction methods through collaboration. Their award-winning, in-house architectural group includes licensed architects, CAD designers and engineers who are living proof of this culture. They use cutting-edge technology to visualize and construct your project using 3D design tools. As an integral part of design, these tools allow them the capability to model entire projects, both interior and exterior, before any construction happens.

Many of their construction leaders started working for Rice Companies as general laborers and have worked their way up to leading teams and managing projects. Additionally, they have company-supported opportunities to gain skills and training in such things as equipment, certification training, or licenses to continue learning and building expertise. This is another example of the unique culture and opportunities there are at Rice Companies to build and grow both personally and professionally.

FEATURED PROJECTS

U-Haul Dilworth

Rice Companies is building a multi-building storage complex for U-Haul. The buildings include:

• A three-story, 95,000-square-foot indoor, climate-controlled locker facility

• A 17,000-square-foot facility for U-Box storage

• Renovations to 35,000-square-foot of existing facilities and a vehicle maintenance shop

These projects incorporate innovative designs and a collaborative approach. Two of the three projects were completed earlier this year and the third project is scheduled to be completed in late 2023.

MSU-Moorhead Alumni Center

Rice Companies is building a new, state-ofthe-art Alumni Center for the Minnesota State University-Moorhead campus. This project is bringing to life the vision of the Alumni Center and will foster community and opportunity for the university for years to come. The facility is approximately 17,000-square-feet and will be home to the alumni foundation with a beautiful event space. The project is scheduled to be completed in the fall of 2024.

OUR APPROACH

With seven decades of construction experience and in-house experts sharing knowledge across teams, Rice Companies ensures the building process is seamless for every project and client.

Their construction expertise includes design and build, general contracting, and self-performance of the construction work. Rice Companies has built over 3,000 projects that are a result of partnering with their clients and continually earning their business. In fact, 80% of their projects annually are with repeat clients.

"The goal of Rice Companies is to be a trusted partner providing integrated construction services that is admired for its people and culture," senior project manager Jesse Helland said. This is how they approach each project— with the client, their vision, and needs as the focus to be their trusted partner by providing them with the solutions and expertise to bring their vision to life.

JOIN A THRIVING AND CREATIVE BUSINESS CULTURE

Construction plays a key role in shaping places where people live, work and play. With Rice Companies, your work directly impacts clients and communities.

The success of Rice Companies hinges on the success of employees. At Rice Companies, your future matters; it stabilizes their organization. They prioritize professionalism, communication, accountability, and client service, from job site to board room, fostering employee growth and advancement.

Employees are offered competitive compensation packages, career training and development, paid holidays and time off, medical and dental insurance, 401K with employer match, and life insurance. Rice Companies cares about its employees and rewards them accordingly.

Adding to the construction expertise of Rice Companies is Rice Service Facility Repair and Maintenance. Rice Service provides building repairs, improvements, maintenance, and remodeling work. Rice Service exists because they understand that buildings are an investment and have the potential to be a source of pride. The Rice team seeks to ensure buildings remain sources of pride, optimally function for the needs of the business, and are a place where people enjoy gathering or working at.

Adding another layer of depth and expertise to Rice is Rice Real Estate Services. As a full-service, commercial real estate brokerage company, they offer clients the best of both worlds. Backed by Rice Companies with construction, supported by Rice Service with facility repair and maintenance, Rice Real Estate Services is a natural fit and offering for clients.

The core values of Rice Companies also create the culture of the company. The values are lived out every day by employees so the team feels like a family, supports each other with a focus on relationships and collaboration while supporting each other with accountability and positively challenging with innovation.

"We value our employees as the core of our success," senior operations manager Shane Steckler said. "Our culture promotes open communication, collaboration, and encourages employees to share their career goals."

They have established a culture of recognition and appreciation where employees are acknowledged for their contributions. Furthermore, they believe that everyone should feel valued, included, and empowered to make decisions in the best interest of the customer, company, and themselves.

Employees at Rice Companies are creating the construction solutions of today and inspiring the possibilities of tomorrow in the industry.

Rendering shows how Rice Companies' new offices will look once complete.

You Name It— We Can Put Your Logo On It

Go Promo is here to make your corporate gift shopping a breeze!

elieve it or not, shopping for the holidays is fast approaching, and that means it's time to think about your holiday business shopping for clients, colleagues, and your team. But what items are hot right now? Maybe you need a gift guide to see what's out there. Thankfully, Go Promo is the region’s premiere promo partner in Fargo. Founded in 2012, Go Promo specializes in custom apparel and promotional products for businesses, schools, and other organizations. You name it—they can put your logo on it!

By Josiah Kopp provided by Go Promo

Their dedicated swag specialists make the ordering process stress-free, helping to find the perfect products to fit the brand and budget of their clients. Their custom apparel decoration methods include both embroidery and screen printing. By positioning themselves as a partner, rather than just another vendor, the team at Go Promo has built long-term relationships with their client list, which includes 800plus businesses, including First Community Credit Union, Vogel Law, Mastec, AgCountry, Horsch, and many more.

Holiday Gift Recommendations, Tips, & More

with Kelly Lindgren, Account Manager at Go Promo

Why the best time for gift shopping is RIGHT NOW?

The holidays are a great time for companies to show their appreciation to their employees and clients. It’s important that branded gifts are thoughtful, high-quality, and memorable to ensure your employees and clients feel that gratitude!

By ordering now, you can take advantage of great early bird specials prior to the holiday rush and guarantee you get your products on time before the production and shipping lead times increase. As the fourth quarter approaches each year, product inventory levels get more volatile and production times get backed up with the surge of orders coming in. Now is the perfect time to start planning!

Bulk gift offerings: how does it work?

Buying in bulk is an affordable way to get the most for your budget. There are costs involved in putting a logo on products, such as setup fees. The more you buy, the fees spread out and lower your price per piece. It also helps with shipping costs by filling a carton full for shipment. Most of our clients will select four to six products of the same value and Go Promo builds a pop-up web store for their employees to select their gift. No money is transacted upon

checkout. Instead, Go Promo invoices the company after the store closes. We then sort each order individually by who ordered what.

So, no collecting orders, sizes, colors or sorting, etc. Go Promo handles it all and has the order ready to distribute to employees upon delivery. All you need to do is email the web store link out to your staff.

Setting the industry standard.

"Our number one goal is customer service," Kelly said. "Offering fun, friendly service with efficient, timely communication is what we strive for." Go Promo prides itself on efficiency when working with marketing and HR professionals; they understand that time is valuable and they make the most of it with quick price quotes, proofs, and production turnaround time. "Our goal is to serve as an extension of our client’s team," Go Promo takes the stress of ordering promotional products and apparel off clients' plates by offering web stores and warehousing for them year-round. They also strategically plan and budget with them, buy in bulk, and warehouse all their swag items for all locations. At the end of the day, Go Promo handles all the heavy lifting for you.

"It’s pretty easy—phenomenal customer service and building great relationships,"

Kelly said, when asked about Go Promo's key to success. "We don’t make promises we can’t keep—we follow up timely and we pride ourselves on being a fun, proactive partner, and not just another vendor." Go Promo also prides itself on hiring smart people, and their team knows that service is the absolute difference maker in the promotional products world.

Common headaches Go Promo avoids.

Hidden fees are a common headache people face all the time, and they may not even know it—hence "hidden." However, Go Promo approaches the game differently and provides all-inclusive pricing with no hidden fees. Most competitors give clients a price per unit and then add on setup and shipping fees after the fact. Go Promo builds it all into the price per unit up front, so clients know exactly what their cost per piece is, and once web store orders have completed, Go Promo sorts them and has it all ready for distribution. Easy peasy. Many competitors deliver the gear to you in bulk and you have to spend a full day sorting it. At the end of the day, their clients say that Go Promo's phenomenal customer service is the biggest differentiator in making them the best.

3. Drinkware –Brumates, Yeti, Stanley Cups

1. Warm and Cozy Blankets

2. Wireless Speakers

4. Sherpa Fleece, Jackets, Sweatshirts

5. Coolers/ Backpack Coolers

BY BRADY DRAKE

ocial media has greatly transformed the way we communicate and do business. However, this growing popularity also comes with potential risks that could cause harm to businesses like yours.

Unfortunately, many organizations remain unaware of these quickly evolving challenges. In this article, we explore the dangers associated with social media. We’ll also share practical tips to safeguard your organization’s reputation and financial stability so that you can safely reap the benefits of social media platforms.

Social media presents several risks that you need to address, such as:

SECURITY BREACHES

Cybercriminals can exploit social media to steal sensitive information. They do this by creating fake profiles and content to trick people into sharing confidential data. Social media platforms are also vulnerable to hacking, which can have a negative impact on your business.

REPUTATION DAMAGE

Negative comments from unhappy customers, envious competitors, or even disgruntled employees can quickly spread online and cause significant damage to your brand’s image within seconds.

EMPLOYEE MISCONDUCT

Certain employees may share offensive content or leak confidential information on social media, which can trigger a crisis that can be challenging for you to handle.

LEGAL ACCOUNTABILITY

Social media has the potential to blur the boundaries between personal and professional lives. This can, in turn, create legal liabilities for your business. If your employees make malicious remarks about competitors, clients, or individuals, the public can hold you responsible for their actions. Employees may also face the consequences if their social media behavior violates the organization’s regulations.

PHISHING THREATS

Social media phishing scams can target your business and employees by installing malware or ransomware through seemingly authentic posts.

FAKE LINKEDIN JOBS

Cybercriminals often pose as recruiters on LinkedIn and post fake job listings to collect data for identity theft scams.

SECURING YOUR BUSINESS

Taking proactive measures is essential to avoid social media risks. Read on for steps you can take now:

CHECKING PRIVACY SETTINGS

Set privacy settings to the highest level across all accounts, restricting your and your employees’ access to sensitive information.

STRENGTHENING SECURITY

Use robust passwords and multifactor authentication (MFA) to boost account security.

ESTABLISHING CLEAR GUIDELINES

Enforce clear social media rules for company and personal devices, customizing policies to fit your industry’s unique risks.

EDUCATING YOUR TEAMS

Educate your team on social media risks. Teach them safe practices to thwart scams and phishing attempts.

IDENTIFYING IMPERSONATION

Develop protocols to detect and manage fake profiles and impersonations right away. Stay cautious and report any suspicious activity.

VIGILANT MONITORING

Set up a system to monitor social media and be sure to promptly address fraudulent accounts or suspicious activity that could stain your brand image.

Understanding the risks and adhering to social media best practices are critical for businesses of all sizes. By following these guidelines, you can reduce your business’s vulnerability while still enjoying the rewards of social media.

Navigating the complex realm of social media threats might seem intimidating; however, our expert team is ready to guide you through the ever-changing digital landscape. Don’t wait until trouble strikes—connect with NorthStar Technology Group today and secure your digital presence.

northstartechnologygroup.com

/NorthStarTG

BY BRADY DRAKE | PROVIDED BY REED DUCHSCHER

ND's Own is Leading the Digital Content Transformation

Rugby native and former NDSU football player Reed Duchscher is managing the internet's biggest stars.

ons of successful entrepreneurs have come out of the great state of North Dakota, however, Reed Duchscher, CEO and Founder of Night, stands alone as a key driving force behind some of the most influential creators today, including MrBeast.

Reed's Journey to Becoming the Internet's #1 Talent Manager

Home Sweet Home (The Beginnings)

Duchscher grew up in Rugby, ND, the geographic center of North America. It's there that he honed his love of athletics while he dreamed of one day taking the field for the North Dakota State Bison football team.

NDSU (2008-2010)

Duchscher achieved his dream and walked on with the green and gold. #80 appeared in 4 games in 2009 and 14 games in 2010.

Reed Duchscher the Sports Agent

The Career Pivot NighT

Well on his way in the world of sports representation, everything changed once he stumbled upon a YouTube group named Dude Perfect, which currently boasts 59.5 million subscribers today. Though they had less than 2 million subscribers when Duchscher came upon them, he was "blown away by their following" and saw the influencer/creator market as the next big opportunity.

Eventually, Duchscher dove headfirst into the creator space with his company, Night, which is currently the No. 1 talent management agency for digital creators.

After his time at NDSU came to a close, Duchscher went on to graduate school and ended up getting a job as a sports agent intern. In that field, Duchscher actually ended up representing former Bison football player Ryan Smith during his contract negotions with the Saskatchewan Roughriders and the Winnipeg Blue Bombers in the Canadian Football League. After working with Smith, Duchscher caught on with a larger agency called Fritz Martin Management where with worked with numerous NFL Hall of Famers.

Who is MrBeast?

MrBeast (Jimmy Donaldson) has the most subscribed individual YouTube channel with 168 million subscribers. He is also the second most subscribed channel overall.

He has been managed by North Dakota native Reed Duchscher since 2018 and has amassed over 44 billion combined total YouTube views across his various YouTube channels with his most viewed video, "$456,000 Squid Game In Real Life!" at 462 million views.

What is Night?

Because of the opportunity Reed saw through Dude Perfect, in 2015 he founded Night, a company that operates at the center of digital influence by managing the biggest YouTube creators and communities on the internet. Reed's biggest client, who he started managing in 2018 when he had 1 million subscribers, is MrBeast.

As MrBeast has grown—he now has over 168 million subscribers on YouTube—so has Night, which has expanded well beyond talent representation to also include a studio and venture capital firm. Duchscher has also gone on to help creators branch out way beyond the digital space, with him and MrBeast hosting live events and starting successful businesses like MrBeast Burger and Feastables.

"My philosophy is that the world is going fully direct to consumer," Duchscher said. "15 years from now, every business will be direct to consumer, whether you're selling insurance or automotive or whatever that is. The creator economy has provided the ability to build your own distribution on the internet, sell your own products, and own your own business. That's what I want to help our creators build."

The Night Roster

Night Capital

A $100 million growth vehicle focused on private equity and buying majority stakes and businesses instead of minority investments.

Night Labs

A venture studio to help artists become entrepreneurs by partnering to build companies that leverage influence and access to consumers.

Night Studio

A multi-platform, multi-genre independent content studio that helps digitally native artists create and package their own shows for television and streaming platforms.

Provided by Reed Duchscher

Q: How did your time at NDSU prepare you for your career?

A: Playing football at NDSU really made me accountable as a person. I had to show up on time to workouts and be accountable for practice and film. You have all of these teammates relying on you to show up and do your job. I think that's something that I really took with me into the work I do today as a CEO. I stay very accountable and show up on time and am there when people need me.

I had the best strength and conditioning coach in the world, Jim Cramer, who is still with the Bison today. I really didn't know what

Q&A with Reed Duchscher

dedication was until I met Jim Cramer— his level of dedication to the program is so high. It was amazing seeing how well players responded to him and how incredibly hard they were willing to work for him in the offseason. I owe a lot my personal growth and my dedication to Night to him as well as my work ethic. I had some of those things, but he really helped me take it to the next level in my life.

Q: What does your hiring process look like?

A: Our hiring process at Night is probably a little longer than most people's. As a talent management company, the business is really built on the people so it becomes incredibly

important to find the right individuals to come in and work with our creators, and some of the different things we have going on. Our process requires people to get through a lot of different stages. You have to get through the head of recruiting manager just before you start the process. Then, you'll meet a couple of talent managers, you'll meet with the president, then you'll meet with me. We really take the time to understand what type of person we're looking for. We also have a document internally that talks about what we want in a Night creator. We also have one that talks about what we want in a Night employee and what they should embody and stand for and what type of person they are. We really follow those sheets pretty closely.

Q: How does Night sign and evaluate talent?

A: The one important aspect that I understood when I started the business was the most dangerous thing for us to be successful was word of mouth. If I could do a really good job for creators that I had represented early on, they would tell their friends who are creators, and those creators would tell their friends, and we would eventually get this flywheel of this word of mouth. And that's exactly what ended up happening. The first 35 to 40 creators we signed we actually didn't recruit— they came to us. And for the most part, most of the creators we work with are coming to us. We don't do a ton of outbound recruiting. We've built this brand within the digital department where we think we are the number one talent management company and a lot of creators thankfully want to be represented by Night. That has been so important in our process of growing.

Some important things we look for in creators, however, are their goals and aspirations. Usually, the relationship between a client and a manager is a decade-long relationship. This is like a marriage—that's how we approach signing talent as if it's going to be a decade-long relationship. We need to know if we want to work with these

people and if we share the same vision and if they want to grow the way we want to grow.

Q: How do you decide what businesses to start with creators?

A: We have a pretty long and strenuous process for starting new businesses or investing in businesses. If you think about it on a creator level with someone like MrBeast—we went through multiple company ideas. It really starts with, 'Who is his audience and who are we trying to appeal to?' And then 'What does that audience either want or need?' 'What products are they consuming on an everyday basis?' And that really helped us dictate what the first move was for the companies that we created with Jimmy [Danielson] (MrBeast) about 35 to 40 ideas on a board, picking our favorite five, and then doing a bunch of diligence on those ideas to figure out where there's space in the market where someone's not innovating— where a company, or maybe just a whole niche of products has become really stale. That's one thing we really focus on before we even get into launching a product with a creator.

Q: What advice do you have for creators in North Dakota and the rest of the Midwest?

A: When I got into this industry in 2013, the center of entertainment was still very much Hollywood. I keep a very close eye on up-and-coming talent in North Dakota and just try to understand what YouTube channels are from the region. I've been able to meet Millennial Farmer, who is based out of Minnesota. I've also met a creator called "The Corn Star" who's also based out of the Midwest and a lot of other creators in those areas. The beauty of the industry is that entertainment doesn't revolve around Hollywood anymore. It doesn't matter where you're from—someone can become successful on the internet by making TikToks or YouTube shorts about any type of niche or content style. The beauty is that even if you're from a small town in North Dakota or a midsize city in Minnesota, if you're good at what you do and you're good at creating content, you will find space and you will gain traction.

Q: What advice do you have for someone like CboysTV?

A: My advice for someone like CboysTV is going to be completely different from a new creator. My advice to them

"*CboysTV is not a client of Night."

is to continue to figure out how you hire the right people. I think once you get to the level where they're at where they're having success on YouTube and getting around one million views per video, you need to figure out how to perfect your craft and how to go from 1 million views on a video to 5 million views on a video. Doing that really comes down to the ideas and the execution. And one of the things that becomes most critical in doing that is having really good people helping with those two things. That comes down to the editors and the producers. Most creators are talented in front of a camera, they play every single role to a certain point, but a lot of creators get to this inflection point where they need to bring on a team of people. For them, I think the success of their channel, long term, is really predicated on if they can find talented people to come in and work with them.

My advice for someone trying to get into this would be that every single platform right now is prioritizing shortform video. It's so easy to make a 10 to 20-second video as opposed to a 15-minute video that requires editing and a thumbnail. I just tell a lot of

creators right now to find their niche and find their style through the short form. And then, once you perfect that, which usually doesn't cost any money, you can work into long-form video, but it's never been a better time to get into being a creator for the first time.

Has the current state of creators changed business?

A: You don't need to be in a place like New York to grow a successful global business. Feastables is based out of Greenville, South Carolina. I've been there 1,000 times. It is not bigger than Fargo. It is a much smaller town than Fargo and I would say is a little bit more off the beaten path than Fargo. And now, that's where one of the biggest and fastest-growing snacks companies ever is located. Feastables went from zero to 100 million in annual sales in less than 18 months. It's also in the middle of nowhere right now.

I started in Dallas, Texas. I didn't start this in Los Angeles—it just so happens that now a lot of the people that we employ are in LA, but this company was built outside of that system.

Q: What allows a company like Night to succeed?

A: If you just think about consumer loyalty over the last 100 years and where that loyalty was, it started with institutions and governments. Then, that loyalty switched to corporations. When I was growing up, I was loyal to Nike, McDonald's, and Adidas—that's what I wanted. I think the shift that's been happening and will continue to happen over the course of the next decades is individual. There will be increasing loyalty to the individuals and the individual companies that they're building. Kids want to order MrBeast Burger over McDonald's. They want to have a Feastibles chocolate bar over a Hershey's chocolate bar. That's the general foundation we've built this company on.

MOORHEAD’S DOWNTOWN TRANSFORMATION

with New Community Center and Library Project is on the Horizon

ollowing last November's successful vote for a half-cent sales tax to finance a new library and community center, the city of Moorhead is set for a dramatic downtown transformation.

We had the opportunity to sit down with Derrick LaPoint, President and CEO of Downtown Moorhead, Inc., Shelly Carlson, Mayor of Moorhead, and Dan Mahli, Moorhead City Manager, to discuss the future of the community. Here is what we learned.

FROM 2018 TO 2021: LAYING THE FOUNDATIONS

The initiative traces back to 2018 when Downtown Moorhead, Inc., a nonprofit organization led by its President and CEO Derrick LaPoint, began working with the city to revamp the downtown master plan.

This rendering gives us a glimpse into the future of downtown Moorhead. | provided by JLG Architects

Completed in December 2020, this master plan was part of a larger, city-wide comprehensive plan that laid out an ambitious vision, including transforming the old mall—a consistent public concern.

"During the downtown master process, we had some of the highest public engagement we've ever seen," said LaPoint. The public sentiment was clear—the mall needed to change.

Not only did the Moorhead Center Mall need to change, but what takes its place needs to be a bustling community, according to LaPoint.

"Successful downtowns need to have a neighborhood component," said LaPoint. "Right now, there just aren't many housing units around our downtown."

THE COMPLEXITY OF MANY OWNERS

In order to change that, LaPoint and the others responsible for reshaping Moorhead's downtown worked to rekindle relationships with developers in the area. But the mall wasn't an easy target for transformation. Unique in its ownership structure, it was one of the first commercial condos in Minnesota, having multiple owners. This made it challenging to initiate large-scale changes, unlike malls with a single owner.

"In 2019, we entered a pre-development arrangement with Roers to start conversations with the mall tenants and owners," said LaPoint. This partnership was a significant step towards transforming the area and attracting more development partners, including JLG Architects and Stantec, and accelerating the process for development, which will begin with the demolition of Herberger's later this fall.

A VISION TURNED CONCRETE

Working alongside Roers and city staff, JLG Architects and Stantec moved from a conceptual stage to a development scale standpoint. "This has been extremely helpful in just sharing and ultimately getting more development partners on board with what we're trying to accomplish," LaPoint said.

ECONOMIC IMPLICATIONS

The revitalization efforts aim to change the current site value of about $20 million to an estimated $350 million of reinvestment into the area. This includes significant commercial and housing components.

Moorhead Mayor Shelly Carlson

submitted by the City of Moorhead

Moorhead City Manager Dan Mahli

submitted by the City of Moorhead submitted by Derric LaPoint

President/CEO of Downtown Moorhead Inc. Derrick LaPoint

CHALLENGES FACED BY THE DOWNTOWN DEVELOPERS

• Public Skepticism: One major hurdle is convincing the citizens that the project is indeed happening. The lack of visible progress fuels doubts, and there's a strong desire for concrete actions, like demolitions, to reassure the public. These are coming!

• Economic Conditions: Current high interest rates and other economic variables make the timing and financing more complex. Developers are running businesses and need to see a return on their investments, adding another layer of complexity to the timeline of the proposed downtown projects.

• Site Complexity: The large site requires the coordination of multiple development partners and must be carefully planned and phased to align with utilities, infrastructure, and existing structures.

THE SCIENCE OF WALKABLE NEIGHBORHOODS

One of the core concepts behind the new development plan is to create a walkable, mixed-use neighborhood. "The science is that inside a five-minute walk circle if you have 1,000 or more quality housing units, you can support the community and commercial amenities that make a neighborhood thrive," Mahli said.

ELIMINATING THE ZERO-SUM GAME

Mayor Carlson also stressed the project's potential to foster a more collaborative relationship between Moorhead and Fargo, essentially eliminating the zero-sum game that has existed between the two cities. "Our downtowns work together. With the river, we want to amplify the urban vibe between both cities while adding components that are uniquely Moorhead," she said.

UPCOMING DEVELOPMENTS

With the demolition of Herberger's scheduled for later this fall and development beginning on the east side of the mall in spring 2024, significant progress will soon be visible.

The Rotary Natural Play Hill is also under construction to the west of the Moorhead Center Mall.

COMMITMENT TO LOCAL IDENTITY

This project isn't just a generic downtown revamp; it's a loving tribute to Moorhead's unique identity. When people walk through the area, they'll feel the vibrant urban atmosphere without losing the sense of being in Minnesota, thanks to the lush greenery, waters, and natural elements that extend even to the indoor playground.

SUSTAINABLE AND RADICAL DENSITY

Moorhead is breaking from the traditional "donut" model of urban development, where downtowns were left vacant in favor of suburban sprawl. Instead, Moorhead is strategically focusing on revitalizing its core. The project aims to tackle 70s-era strip malls, convert them into valuable assets, and go vertical. This will create a 'radical density' that will breathe life into the community and generate opportunities for future growth.

As it sits right now, the current site for redevelopment sits at a value of $20 million. However, estimates for reinvestment into the area sit at around $350 million currently.

COMMUNITY-DRIVEN AMENITIES

Drawing from extensive community engagement, the redevelopment will feature a myriad of amenities. From an indoor walking track aimed at providing a recreational space particularly in harsh winters, to an entrepreneurship center funded by a $1 million federal grant, it’s clear that the needs and wants of the community are front and center. There will also be a natural playground, coffee spots, and multifunctional community rooms that can adapt to different needs and events.

FLEXIBILITY AND ADAPTABILITY

Furniture, room sizes, and even shelving in the library will be designed for flexibility, meaning spaces can be quickly adapted for various community events or needs. The idea is to make the downtown area not just a place to visit, but a living, evolving entity that serves the community in a myriad of ways.

LONG-LASTING IMPACT

The ripple effect of this project has already begun, stimulating other development projects like boutique hotels and enhancing the broader area. Given its deep community involvement, the project promises to leave a legacy that the community will cherish for generations.

EXTENDED HOURS

The project aims to have a community center that remains open longer than traditional library hours, ensuring more people can make use of the facilities, even on days like Sundays.

In essence, the Moorhead downtown redevelopment is not just an urban project but a community-building initiative. It promises to be a space that fuses modern amenities with a strong local identity, making it a model for how communities can redevelop while staying true to their roots.

By Geneva Nodland | Geneva Nodland

Ask almost anyone from the state—most will agree there is an unexplainable pride for North Dakota. Maybe it stems from family stories, photo albums passed around during the holiday, or maybe it's the honor of endurance built from those winter days—long, cold, and dark. However, you've been through it year after year and can't imagine going 365 days without the season. Maybe, for years you've admired the rolling plains, the lone bare tree in the midst of them, and out of nowhere, you realize you miss it since you've been surrounded by concrete. Whatever your reasoning, you find yourself joining in on the joke when your neighbors say "It'd be nicer without the wind," but you're the first person to defend the northern state when it spreads across a national debate.

Cando, ND, native Mark Fox is no different in his love for the state. He expresses it in a unique way—a way that has this 66-year-young entrepreneur creating beautiful works of art.

Rural ND native returns home to honor his state the way he knows best—through his camera lens.

In the 1970s, Mark ventured from near the center of the state to the east, where he attended NDSU, and after a few years, went a bit further south to NDSCS and graduated with a degree in graphic arts in 1979. Like others who grew up in the state tend to do, Mark claimed his degree and, despite his deep connection to his home state, ventured west in pursuit of more adventure.

Mark moved to Colorado and filled his time bartending, landscaping, and working at a local newspaper before returning to school to attend the Art Institute of Denver. He got his first taste of what would become his lifelong career and passion— photography.

With more experience under his belt, Mark moved further west to California to work with a newspaper. For a few years, he gained experience as a photojournalist before heading back to Colorado and moving into the mountains.

He spent decades honing his career in photojournalism—something that is rooted in his photography style. He captured the rugged beauty of the peaks of Colorado and those who dwelled there—working behind the lens to capture and tell the stories of life in the Rocky Mountains. For years, he immersed himself in the landscapes of the state, documenting

the awe-inspiring vistas, the resilient communities, and the untold stories within the summit.

Although miles and miles away, Mark kept his home state of North Dakota in the back of his mind, as well as through his front window as he made the trip to visit often. During these trips, Mark would cherish the soothing familiarity of his home state, and each visit had him exploring more of the state's landscapes and the character of its people—camera in hand. But at the end of each trip, he returned to the higher altitude he'd become familiar with, not without a promise to explore even more of the state next time—he figured he could hit just about every county if he tried.

With so many years of experience under his belt, you'd think that Mark would have more of a trace online, but besides a few articles from the last 20 years by those trying to learn more about the photographer—there's not much. However, what you can find are three published books. Two books that contain collections of his best photojournalism work from Colorado, and the other, his newest, all about the state he hails from.

DID YOU KNOW?

Mark's two works from his life in Colorado, "Colorado's High Country, A Photojournalistic Collection" and "Colorado's High Country, Volume II, A Photojournalistic Look at Life in the Mountains," can be found and purchased at pediment.com

Turns out that the idea to explore each county in the state had something to it after all—Mark would go on to visit and photograph each and every county in the state of North Dakota, all 53 of them. In 2016, he began the project that would take approximately five years to complete.

Q: How did you map out your travels?

A: I kind of used my hometown as a base, I had family and friends in Minot and Fargo and so I'd do a little bit seasonally... [There's] just no particular rhyme or reason, I mean, there was and there wasn't.

Water skier that Mark captured in Big Coulee Recreational Area and Dam near Bisbee, ND in Towner County.

Determined to create a visual testament to his home state, he embarked on this project to capture the essence of each county through his lens—unsure if the task of photographing every county in the state had ever been done. Regardless, he didn't think it had been done with a photojournalist's eye, and above all else—it hadn't been done by him.

With his camera as his constant companion, Mark ventured north, east, south, and west, many times over. He traversed the vast expanse of North Dakota's rolling plains, bits of badlands, charming small towns, and everything in between for about five years. All working toward something larger than just a post for his Facebook followers, but those friends, old and new whom he met along the way, followed along online and eagerly waited to see what county Mark would visit next

Q: What was it like walking into a new county that you'd never been to before?

Did you have a list of what you wanted to photograph?

A: Some counties I spent more time in than others, but every county has something to offer. You just have to see the beauty. Seasonally, I tried to get photos from each season the state has to offer. I spent most of March one year traveling around, which worked out pretty well, getting a little crossover between winter and spring.

As he worked his way down the roads—pavement, gravel, and sometimes ice—he found himself considering what the focus or theme of his project would be. He thought, in a state like North Dakota, you can have both worlds. Mark could be on a backroad one hour, and pull out on the main street of town the next. He was traveling around the state, exploring both gravel roads and city streets— which brought him to coin the phrase, dirt roads to downtown.

Q: What's your favorite county?

A: That's like asking somebody their favorite child! I'll say, whichever [county] I'm in at the time.

Mark's snapshot of a bison grazing in the South Unit of Theodore Roosevelt National Park by Medora, ND in Billings County.

Mark finally checked the last county off his list, but he wasn't done yet.

"Once I hit every county, I went back and got some more where I felt like I didn't quite get what I needed," Mark said. "And I could probably keep doing it for the rest of my life, getting more and more."

Mark's photographic exploration became more than just a documentation of North Dakota's beauty; it became a personal pilgrimage. His images portrayed the soul of North Dakota, by capturing its people, lands, and even history with unmatched authenticity. His work stands as a testament to the profound bond he felt with his home state and the enduring love he has for its every dusty or snowpacked corner.

Q: What was your last county to photograph?

A: I think it was Oliver County, as I was driving back down to Colorado, it was on that route I was taking.

able to bring something to life. Mark published his declaration of love for the state of North Dakota through his book, "Dirt Roads to Downtown" about a year ago.

Find, "Dirt Roads to Downtown" all over the state!

Check it out!

Main Street Books - Minot, ND

Ramsey Photo Lab - Devils Lake, ND

Neumann Drug - Cando, ND

The Dakota Store - Jamestown, ND

Hairetage Hallmark - Wahpeton, ND

Pioneer Museum - Watford City, ND

Western Edge Books - Medora, ND

Zandbroz Variety - Fargo, ND

Hector International Airport - Fargo, ND

In his note from the author, at the beginning of his book, Mark says this:

unforgettable and with pride I can say I will soon once again be a resident of North Dakota. This project has tugged on my heartstrings. I am moving back to Cando. Yes, you can go home again."

About two years ago, Mark made the decision to permanently return home. Since returning home, he has been promoting his book. It's no surprise that the response has been positive, most North Dakotans are more than excited to page through a book all about their beloved state.

As Mark traveled from one county to another, his images became a tapestry of North Dakota. His artistry and particular eye touched the hearts of those whose homes he captured, whether they were from northwestern Divide or southeastern Richland counties. With his camera and a traditional paper map as his guide, Mark's journey became a celebration of the land that had shaped him and the people who called it home.

After putting in the miles, he was

"With two books already under my belt, I understood that this type of project seems never-ending. Some areas needed to be covered again. Hundreds and hundreds of images had to be culled and sorted. But, once I reached the point where I felt that I had done my home state justice, with the encouragement of others, the pursuit of these pages began and what you hold in front of you is the result of said pursuit."

"The miles covered have been memorable, people met

A: No, I don't think nervous is the right word. You always get a little anxious, thinking, "How is it going to be accepted?" You don't want to embarrass yourself, the people, or the state. So in that respect, it [can make you] a little anxious or nervous. I guess, we all have a little bit of ego and pride comes along as well.

For both a shared love of the state and an admiration for the work, Mark has found success and support right at home. He not only stocks his book at Zanbroz Variety for sale, but they have worked to coordinate book signing events that help give exposure to Mark and his book. Other supporters are spread across

Q: This was your first venture with your own photography outside of work from your career in photojournalism. Were you nervous to go that route?

the state; you can find and purchase "Dirt Roads to Downtown" at Hector International Airport as well as all the way west at Western Edge Books in Medora.

Mark and his testimonial to North Dakota even sparked Doug Burgum's attention—the governor bought several copies of the book for himself and his team. Even those who don't reside in North Dakota have shown Mark's work love. Last March, he drove down to attend the annual North Dakota Picnic in Mesa, Arizona. Those who attend may not live in the state any longer but still consider it home and hope to get a taste of the prairie in the desert. What is a better way to celebrate your home state than by visiting old friends and thumbing through a book to look for your home county? Mark thought the same thing.

For most who pick up his book, the first thing they do is find a connection. People start to flip through pages to find their county, spying an iconic landmark on the page. If you flip to page 62, you'd land on a page sporting "Emmons" at the top, and underneath a beautiful snapshot of a herd of horses running through the prairie. The caption of that photo says, "A portion of the herd of horses with the Nokota Horse Conservatory east of Linton in Emmons County, July 2019."

One of Mark's favorite encounters on his 53-county journey was Emmons County. There he met Frank Kuntz and explored his Kuntz Nokota Horse Ranch.

Not only did Mark get to experience and photograph the ranch, but he also befriended Frank along the way.

Meeting the Nokota horses is one of the many stories Mark has from his journey through the state.

Q: I'm assuming you met some people in the communities you visited, right?

A: Pretty much. I keep it on the down low because when people know what you do, it changes how they can react. But some I did tell and sometimes I would just go through [the county]. I did meet some fun people. The Nokota horses were probably the best [find]—Frank's a good guy.

DID YOU KNOW?

The history and lineage of the Nokota horses date back to the 1880s and the time of Native American chief and leader, Sitting Bull. Nokota horses are descended from the last surviving population of wild horses in North Dakota, inhabiting the Little Missouri badlands. In the 1950s, when Theodore Roosevelt National Park was created, some of the horses were fenced in. In the years following, due to legal reasons, there were many attempts to remove the horses. During the 1980s, Frank and Leo Kuntz began purchasing horses to shelter them, named them "Nokotas," and started to create a breed registry.

"Depending on how this one goes as far as sales, next year maybe there will be a Volume Two," Mark said. "We have a lot of photos left over and we can add on too, or do more of a downtown [perspective]."

Q: Is this a book just for people from North Dakota, or does it have a broader reach?

A: I'd like to think it has a broader reach. First and foremost, North Dakota people gravitate towards it, [but] I have friends who have bought it and read it so if it can reach other people, [that's] great— show off the state.

What's equally as exciting as seeing what Mark didn't include in "Dirt Roads to Downtown," is imagining what he could find next.

Mark's journey is one of rediscovery of the state that he loves, recrafting his connection to North Dakota by capturing the plains through his lens. It was in the familiar embrace of his home state that he found again at an age where most are preparing to retire, but he embarked on a heartfelt passion project. Through his photojournalistic skill and curiosity, he painted a vivid picture of North Dakota's diverse landscapes, its people, and their stories. The result was a remarkable book that stands not only as a testament to his artistry but as a tribute to the unyielding spirit of a land he once called home and recently came back to.

Proudly owning the phrase, "You can take the boy out of the country, but you can't take the country out of the boy," Mark will always be a North Dakotan country boy at heart, and he'll continue to show it through his camera.

A photo of the Nokota Horses at the Nokota Horse Conservatory where Mark met Frank Kuntz, executive director of the conservatory in Emmons County.

SUPPORT MARK FOX

Get your own copy of Mark's book, "Dirt Roads to Downtown" at Zandbroz Variety in downtown Fargo, Hector International Airport, and Ferguson's Books in West Fargo.

For book signings or media inquiries, please contact Amanda Shilling at amanda@mintbrandmarketing.com

/Mark Fox Photography

A look down one of the city of Fargo's iconic downtown alleyways that Mark shot during one of his visits to Cass County.

"Railword tracks at the intersection of Broadway and Main in Fargo near the Depot Plaza, July 2018."

- From "Dirt Roads to Downtown" by Mark Fox

You can also purchase the book directly from the publisher's website here!

By Grant Ayers

Fargo-Moorhead's Networking Tapestry

Weaving Success Through The Power of Collaboration

the fast-paced world of entrepreneurship and professional growth, the power of knowledge through networking is often overlooked. Yet, with the right people and connections, it can be invaluable. Here, we have assembled a list of several networking and collaboration opportunities to contemplate engaging with in our forward-thinking, passionate business landscape that we proudly call "home." While we couldn't include every single one of the endless networking opportunities that are capable of elevating your ambitions to the next level, we're proud to offer a sample of what you can immerse yourself in. As we delve into this guide to networking organizations and opportunities in the Fargo-Moorhead area, one thing becomes abundantly clear: In this vibrant community, collaboration is not just a choice, it's an invaluable asset.

*Disclaimer: This is not a comprehensive list of the endless business networking opportunities in the FMWF region.

NIA (Network in Action) Next Level Networking

About:

NIA Next Level Networking is a networking event hosted by Network In Action—Safe Harbor that takes place on the second Wednesday of each month. The recurring event includes training, connecting, and masterminding. NIA is a networking organization that combines networking, pieces of training, mastermind sessions, and social media.

Agenda

2 to 2:15 pm: Meet & Greet Casual mingling and ordering drinks

2:15 to 2:30 pm: Intro to Relationship-Focused Networking Learn practical principles for strategically and reliably building authentic relationships for both personal and business success!

2:30 to 3 pm: Speed Connections

Rotate through small-group conversations with meaningful questions to help spark authentic connections with each other (no elevator pitches!)

3 to 3:30 pm: Networking Strategy Mastermind

Join in a professionally facilitated collaborative discussion to help you develop your ideal support network for life and work!

Location:

Second Floor of Blarney Stone Pub

1910 9th St E, West Fargo, ND 58078

To learn more, find upcoming dates, and get involved, head to networkinaction.com/index.php/find-a-group/unitedstates/nd/fargo

StartupBREW Fargo

About:

"StartupBREW Fargo is a weekly event held at Brewhalla on Wednesday mornings from 8 to 9:30 a.m. This event's mission is to learn, support, and inspire. This morning meetup is for entrepreneurs, innovators, creatives, and community members alike to come together and explore the entrepreneurial journey.

This event is built on the notion that entrepreneurs do better when they have access to each other and the greater community that supports them. Entrepreneurship is energized over brews—coffee, tea, beer, or others. Connection over coffee has been at the center of energizing our community, which is where the name StartupBREW came from.

At the core, this event will place an emphasis on connection in the program by limiting individual speaking time and increasing conversation. This is practiced through Coffee Club,

Did You Know?

About:

BNI (Business Network International) North Dakota's purpose is to help businesses, large and small, grow their business and make more money. BNI helps members develop a structured, positive, and professional referral marketing program that provides them with opportunities to:

• Gain new business.

• Receive business education.

• Improve business networking skills with positive business people.

a time to connect before the event, as well as a 20-minute Q+A session with the audience towards the end of the program." - StartupBREW Website

Schedule:

8 am: Coffee Club (time to drink coffee and connect)

8:30 am: Program Begins

9:15 am: Program Ends

Location:

To learn more, head to emergingprairie.com/startupbrew-fargo

BNI (Business Network International)

• Speak about business before an audience of positive, likeminded business people.

• Develop business relationships and create a group of trusted advisors.

• Network and communicate with more than 279,000 members in more than 74 countries.

BNI North Dakota region is actively building business referral and networking groups. The best way to find out about BNI is to visit a chapter. To learn more, find upcoming dates, and get involved, head to bninorthdakota.com/en-US/findachapter

Our Founder and CEO, Mike Dragosavich, had the honor of speaking at StartupBREW in 2022!

About:

The Executives' Club of Fargo-Moorhead is a membership organization for business and community leaders. The club is designed exclusively for presidents, CEOs, founders, and serial entrepreneurs. The club's focus is on candid conversations,

The Executives' Club of Fargo-Moorhead

honest feedback, and real stories of failure and success. The club is a member-driven initiative where leaders share ideas, explore opportunities, and engage in trusted inner-circle discussions.

About:

"Widely recognized as the region’s most effective networking opportunity, Business After Hours is the social event you don’t want to miss. Held several times a year at rotating locations, the events create and promote business opportunities for everyone involved. The relaxed, social atmosphere allows you the opportunity to meet top business leaders, mingle among trade show booths, and network with your peers to forge powerful partnerships for yourself and your company. Delicious appetizers and cool cocktails don’t hurt either!"

- FMWF Chamber Website

Why register for Business After Hours?

• Network and make new connections.

• Snack on apps and visit the cash bar.

• Enjoy two free drinks with your registration.

• Enter to win door prizes from vendors.

Contact Kurt

McSparron, Founder, to learn more at the100.online/membership

Business After Hours

Check out this blast from the past!

• Visit our sponsor and other booths to learn more about local businesses.

Support and learn about other Chamber members. Relax in the casual environment after work and end your day on a great note.

To learn more, and get involved, head to fmwfchamber.com/business-after-hours

About:

"Women Connect is just one of The Chamber’s monthly event programs, aimed to target the needs and development of professional women. Each session is held on the fourth Tuesday of each month from 3:30 to 5 p.m. Following each month's presentation, attendees are welcome to stay for additional networking and conversation.

Each time you come to an event, you can expect knowledgeable speakers addressing a range of topics applicable to women in the modern workplace. But it’s not just inspiration and education that you can expect! There are also opportunities to network and connect with your peers and local leaders, delectable desserts to sweeten your day, social opportunities to keep the conversation going, and charitable opportunities to give back." -

FMWF Chamber Website

Mission:

• To bring women together in a unique, courageous forum that will build connections, provide a space to be brave, and explore what leadership means both personally and professionally.

Women Connect

Goals:

• To connect women with one another and strengthen their professional and personal networks.

• Address the unique challenges women face in today’s business environment and provide the tools to develop skills necessary to positively affect their organization and community.

• Promote and celebrate the significant role women play in the region’s economic strength. Women from a variety of sectors and career levels will learn from and be inspired to apply the information in their workplace, community, and home life.

• Provide a courageous space for women to embrace their goals and pursue their dreams with grit.

To learn more, head to fmwfchamber.com/women-connect

Photo Courtesy of FMWF Chamber of Commerce

About:

"The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs, and college chapters.

• Brings members together to deliver creative business solutions.

• Keeps members abreast of the latest trends in technology, creativity, and marketing.

• Promotes diversity and inclusion in advertising.

• Honors and celebrates advertising excellence.

• Develops the industry’s future leaders.

• Protects and promotes advertising at all levels of government through grassroots activities.

• Offers engaging programs to encourage local association volunteer leadership.

• Utilizes industry expertise to address community issues.

• Provides opportunities for professionals to build supportive relationships with others in the advertising industry.

For more than 50 years, AAF-ND has:

• Provided our members with professional development and networking opportunities.

• Recognized creativity and excellence in advertising and marketing.

• Contributed to the vitality, economies, and cultures of Red River Valley communities.

Members also enjoy benefits such as:

• Monthly professional speaker events featuring regional and national experts.

• Fun social activities and studio tours throughout the year.

• Many opportunities for students to network within the industry and learn from professionals.

• All members receive a ticket to the annual Addy Awards Show and a discounted rate for entries." - AAF-ND Website

To learn more, head to aaf-nd.org/contact-us

"AAF-ND is open to anyone in a communication-related field. We are corporate communicators, public relations practitioners, journalists, designers, advertising specialists, musicians, and much more."

- AAF-ND Website

A Leap of Faith

Kacey's journey to Room Service Aesthetics is a rollercoaster of personal evolution and leaps of faith. Originally planning to transition into nursing with an interest in aesthetic nursing (think injectables, Botox, fillers), she halted those plans to explore a different route. After years of working as a master aesthetician, including a twoyear stint at the Vanity Bar, Kacey found herself at a crossroads.

She had even flirted with the idea of shifting her career into interior design but discovered her true calling was always aesthetics. "I had terrible skin growing up," Kacey recalls. "I would just sit on my computer and watch videos on YouTube or Google things to try and figure out what was going on. It was always really intriguing to me."

Striking Out On Her Own

The "aha!" moment came when Kacey found herself leaving a career and on the cusp of deciding her next big move. A

unique opportunity presented itself—a space was being built, populated by professionals she knew and admired. "They motivated me to go out on my own and do my own thing, so a few weeks later, I did just that," she says.

The journey to entrepreneurship hasn't been without its challenges. Kacey admits, "There were times where I would want to bash my head into a wall, trying to figure out, for instance, writing out a business plan." Despite having a two-year degree in marketing and some experience in business school, Kacey found herself learning as she went, tackling financial projections, acquiring loans, and navigating accounting challenges.

"The FM area has a ton of med spas and estheticians, so I really need to make myself stand out by letting my personality shine while also showing my audience that I am passionate, knowledgeable, and worth coming to," Kacey says. "The biggest challenge I face in all of this is myself. I'm my own worst enemy and am constantly looking to find perfection. I'm learning quickly that I have to give myself grace and be patient, and know that with time and hard work, it will all fall into place."

What sets Room Service Aesthetics apart? For Kacey, it's about digging deeper and offering a more personalized approach. "I really like to do skin health consultations. I like to get into the nitty-gritty and look at things as a whole," Kacey says. Her holistic view extends to inquiring about a client's diet and gut health, an often-overlooked factor in skin health.

Though Room Service Aesthetics currently offers a select range of treatments, including chemical peels, dermaplaning, and DiamondGlows, Kacey has plans to expand into laser treatments, microneedling, and more.

The Room Service Aesthetics Difference

"I like to treat a problem from the inside out, rather than just treating what's on the surface," Kacey says." For example, if I have a client come in with severe acne, I'm asking a lot of questions to see if there's a common trigger. A lot of people forget that what we see on the outside has a direct correlation to what we're putting into our bodies. Not everyone agrees with this, but using this theory is what has proven the best results in my work. After all, our skin is our largest organ and is faced with so much every day, both inside and out! This is where I dig into my holistic side to see if there's a deeper problem to attack."

All About the Clients

For Kacey, an ideal client is anyone willing to invest time in themselves, whether they are looking to transform their skin or just need a break from the world. "There's not really 'ideal clients' that I want. I think anyone who is ready to take the time to learn about their skin or tackle the insecurities they might facing is an ideal client. Self care is important and, unfortunately, aging is inevitable," she says.

"I think one of the things my clients love the most about me is knowing that I've lived through extreme skin issues," Kacey says. "I joke about being an acne survivor because I truly went through it all and tried almost every acnetargeted medication on the market. I had terrible skin growing up that later turned into hormonal acne in my early adult years. After having some dark years and little self-confidence, I developed a lot of compassion and understanding toward anyone who feels remotely insecure about their skin. I'll be the first one to say 'we can fix this!' My clients are able to find a deeper level of trust knowing that I have been in a similar position."

The Future Support Room Service Aesthetics

Though still in its nascent stage, Room Service Aesthetics is a reflection of Kacey's dedication to her craft and the community. The Fargo-Moorhead area is ripe for her brand of personalized aesthetic services, and the young entrepreneur shows no signs of slowing down.

"As I'm really getting into it, I'm so happy that I did this," Kacey beams. "I have the best support system. My parents, friends, and partner have been absolute champs and there’s no way I could’ve done it without them. Fargo is a great community to do something like this. It's completely worth it."

Second Time Around

By Geneva Nodland | Geneva Nodland

hether you want to call it fate, a second chance, or a tactical business move, Jin Myung made the decision to return to the FM area this year to begin a not-so-new adventure as a restauranteur. What separates her from this business opening and her previous one in the Valley is 20 years of experience, exposure, and education—and she proves that each day Soho 23 prepares for its grand opening.

About 20 years ago, in 2004, Myung saw an opportunity to bring something new to the FM area, stemming from a craving—literally. At the time, there were no restaurants in the entire state of North Dakota that served sushi or other authentic Korean or Japanese food. Myung had an idea and ran with it, having no experience in the restaurant industry besides being a patron of one and recently moving to the Midwest from the melting pot of cuisine, New York.

DID YOU KNOW?

When Yuki Hana Grill and Sushi opened in 2004, it was the first restaurant in the state of North Dakota to serve sushi!

The next year or so would be filled with ups and, of course, downs. There was so much to learn when she opened Yuki Hana Grill and Sushi, and she didn't really have the hang of it until months after opening.

Opening Yuki Hana Grill and Sushi

"I just missed those foods, like Japanese and Korean. So I thought, 'I'm gonna open a small restaurant, just a noodle shop.' But this place popped up and I hired someone to set up the first sushi bar. I didn't know anything, anything. I couldn't speak English very much back then, no business mindset, nothing."

Myung's driving force was that Fargo needed more food variety, but her passion for bringing this cuisine to the city could only get her so far.

Jin flipping the beef short rib for the Kabli dish.

I just missed those foods, like Japanese and Korean. So I thought, I'm gonna open a small restaurant, just a noodle shop."

- Jin Myung

"So I tried, I opened, and then from there, it was a totally different world for me. I didn't know what I got into, but once you open it, [there's a] contract, everything there," she said. "Then I brought three sushi chefs from Hawaii, California, and New York. So I set it up nicely. It was quite a journey, one and a half years were really slow because nobody was eating sushi. But I did the bento box... It was 13 months just to catch on to sushi, then that was the boom, and [people] lined up."

The bento boxes from Yuki Hana were filled with Korean food, miso soup, and two pieces of California roll. Using the box as a way to have customers test out the sushi led to an explosion of customer interest. At one point, a customer walked in to see what kind of food the restaurant had. When Myung explained to him that sushi was raw fish, he told her she seemed like a nice lady, but that her restaurant was going to shut down in a few months because "we don't eat raw fish."

Myung told him that the only thing she believed in was that sushi was going to be a trend moving forward.

"I had to bet on that. And [I told him], 'Who knows? Maybe you're going to become my regular customer.' And he became my regular customer," she said.

Throughout that first year and a half, Myung worked to see what would bring customers through the doors of Yuki Hana. When the restaurant began to rise in popularity, she was once featured in a local publication saying she had an entrepreneurial mindset, but Myung admits that at that time, she didn't. She did have something else that would help her business, and her understanding of it, grow.

"Over one year, I touched all the tables myself, one by one by one, explaining what cuisine I was providing and selling here, how to use chopsticks, what wasabi was. [Customers had] no idea."

During that time, Myung grew close with her customers, who then shared their positive experiences at Yuki Hana with friends, who brought more and more friends in to meet Myung and try and learn about food new to them.

Changes & Moves

When the Fargo location was steady, Myung caught the restauranteur bug and went to Las Vegas to open a second location. In the city of lights, surrounded by sparkling stones and sleek interiors, being served and waited on in elegant restaurants with staff sizes of 75,

Chef Derek Kinoshita making the egg for the Loco Moco dish.

Over one year, I touched all the tables myself, one by one by one, explaining what cuisine I was providing and selling here, how to use chopsticks, what wasabi was. [Customers had] no idea."

- Jin Myung

immersed in the music playing around her, and access to a full sushi bar; Myung said she thinks she fell in love. Putting logic aside, in 2008, she opened Sea Stone in Las Vegas, a sushi and gourmet fusion restaurant, and she recruited Derek Kinoshita from Caesars Palace Hotel to be the chef at that restaurant. But, with no preparation or warning, just as many others felt, the restaurant struggled in the 2009 economy and unfortunately had to shut down. Refocusing on Yuki Hana in Fargo, now with the start of other sushi and Japanese cuisine competitors popping up in town, Myung brought Chef Derek Kinoshita to the Valley to help update the menu and restaurant.

After 10 successful years of operating, Yuki Hana in the FM area closed and Myung had to move to Texas in 2014 to receive medical care for a family member. After a few years in chemotherapy, her loved one's health increased, and in 2017 she moved back to Las Vegas. Instead of returning to the restaurant industry, Myung began to study for her real estate license. But with another new subject, comes new challenges.

Vegas Learning Curve

"The real estate business was really new to me. I had to take the test for my state license to become an agent, and when I studied, [it was] 700 pages in English. I was getting familiar with the vocabulary related to the restaurant business finally, and then I was starting a new totally different area. I opened the book's first

page and I thought, 'Oh my god, this is not English.' So I needed a dictionary on the side."

Over time, with a trusty dictionary by her side, Myung started to catch on. She learned the material and passed her test to obtain her real estate license in the state of Nevada in 2019, which she still has today. She tried residential real estate for about a year before she said that didn't click with her so she tried to focus on commercial real estate with Keller Williams Realty's commerical division.

"I was so new, but I wasn't there yet. At the meetings, I couldn't understand what they were saying in English. Maybe I understood 60% [of it], but they talked too fast. So I couldn't understand what they were talking about in the meeting... They're talking about the airport, and I couldn't even lease out one freaking 2,000 [sq. ft.] office space, so I saw the gap. [I thought,] this will take another seven years, but I like it."

She enjoyed her commercial real estate career, so she thought about how she could up her game to get more on the level with her peers. She figured that instead of taking multiple years to climb in the real estate business, she would look into another avenue. She decided to study a little bit more to become a business broker as well and received her permit in 2020.

"[I thought,] let's study a little bit more, only 350 pages more. I studied again and I passed that business broker permit that I got on top of the commercial agent. Now, I'm dealing with a business."

A bowl of ramen, which isn't planned to join the menu until wintertime... but let the anticipation grow because it does taste as good as it looks!

When any business wanted to sell, she would evaluate the business' worth and find the right buyer. Myung would evaluate businesses and review the seller and buyer's finance, as well as negotiate with the landlord for best interest for the buyer when they take over the lease.

From there, using her real estate and business broker licenses, Myung found her niche in something she was familiar with—restaurants. With her career, Myung could work with businesses to get completely set up. After finding the right space and location, Myung paired her license and permit, along with her own experience, and could then help businesses secure favorable prices in their beginning stages—it was the complete package.

"Now, I'm dealing with a business. Right there, I can close this thing that I've done forever. I just got the permit, I have a mentor. [Clients] talk about the number and it's in here," Myung said pointing to her head. "If it's a restaurant, I can see the value already, costs already. How much money you put in... how the fit-up costs work, inspection, whatever it is... I didn't even have to look at the manual. So, that was my right place. And then the landlord called me."

Returning to FM

The same landlord of the 25th Street Market spot that Yuki Hana had operated out of for 10 years had a vacancy, as Himalayan Yak was moving to a new location in Fargo. So, they called to see if Myung was interested in coming back. She thought, "I'm fine here, life is good, I just got settled," but soon enough she was heading back up to North Dakota.

Myung visited Fargo a few times after that call, and between the landlord and the owner of Himalayan Yak, Bijay, she was convinced to make the move back and open up again. She called Chef Derek and asked if he would be interested in coming back to Fargo as well, and he said, "Why not?"

"In Vegas, there are too many things going on. I found that the restaurant business saved me during that time, I liked it, but it's really tough for business. But I think, you know, [with] the good and bad, in the time I was there I trained myself in all the skills, not just business mindset, but the operation, I can function in any position. So my level is different than 10 years ago." she said. "We decided

to [open], because I [thought], 'What is the chance that you come back to the same restaurant that you set up in for 10 years?' So I decided to take the chance and try again."

So, Soho 23 began to develop. Myung, now 10 years experienced in the FM restaurant scene plus a few in the restaurant and business brokerage world, has been working to refamiliarize herself with the community and combine that with her new skillset that was developed over her years in Vegas. Yuki Hana will not technically be reopened, Soho 23 is its own restaurant with its own look, feel, and menu.

"I won't do the sushi this time, there are too many sushi restaurants out there. The all-you-can-eat and then the fish price is crazy. Labor is hard to find," she said.

Myung said she doesn't want to eat or serve low-level quality sushi, so until she can confidently serve the highest level, it won't be on the menu. But as soon she can, she does hope to add it. That doesn't mean she is not figuring out how to make Soho stand out just as Yuki Hana did.

Something that sets Soho 23 apart is their authentic Korean BBQ sauce—made from scratch and a recipe that Myung has used for three decades! This was one of the pride and joys of Yuki Hana and will be incorporated once again at Soho 23.

A deliciously comfy and warm Chicken Katsu meal!

DID YOU KNOW?

Soho 23 will have its liquor license, serving beer, wine, and Korean soju—a popular drink that is clear, distilled alcohol traditionally made from rice, wheat, or barley. There aren't many places in the FM area where you can try this type of drink!

New Perspectives

What's different this time around—Myung is no stranger to the struggles and isn't afraid to ask questions that a new restaurant owner might want to avoid, as well as identify areas that might be overlooked by some.

"To do it right, I cannot get certain ingredients still. The labor, it's hard to train the people. And then how many people are looking for Korean food every day? Like in a big city? So, you need to fill [the restaurant] up with twoand-a-half-times of sales to make a profit a day. Now I can see that those numbers make the money... Fargo has gotten really big, I just checked the population. I can see how big, but when I'm running around, still, the majority of the restaurants are big franchises and American concepts, and I think it's a lot of a bar drinking. The bar food, those are more popular, major money goes there. So, in this kind of mom-and-pop business, it's hard to survive. But once again, it's moving forward."

Myung won't necessarily describe herself as more "confident" upon opening Soho 23 than when she opened Yuki Hana, she is just more experienced, and that experience gives her the edge and the critical thinking skills to feel better prepared. What she will confidently say? That's she's not afraid.

"Nobody knows what the result [will be], but at least I can react better—that's the way I

want to say it. I cannot control certain things, but how to manage and make decisions, that's very important. That determines success or failure results. I've gone through a lot of hardship, and then it was good, and sometimes I had to deal with certain things that I'm not familiar with. But now, in this, I'm not scared, that's what I can say."

Her time between Yuki Hana and Las Vegas, and even in opening and shortly closing her second location, Sea Stone, granted Myung some of the best, hands-on learning she could get.

"I never went to class for English. I never went to class for business. I had to learn from scratch and expose myself for that time, but it's in me. Nobody can take it away. Because I didn't memorize it, I lived it, and I learned that. So I can manage better, see things better, and make decisions better. I'm still learning, I don't know how it's going to be, but I can find out if it doesn't work, I can try different a angle. My capability to overcome has gotten better. That's what it is—an endless journey."

"If you're scared about it, you better not even start it. You can complain or cry—I did that. I did all of those things, and it doesn't change anything. You walk out or keep going. Either way, there is no middle. You survive or you are out, that's really what it is. That is your bottom line."

Don't Sink with Your Ship

Although she has the "do it or don't" business mindset, Myung isn't scared to admit that there

were really tough times. She recalled that when she was opening Yuki Hana, she both physically and mentally pushed herself to get the place going. She was sick and had even passed out from the pressure, stress, and labor. After that, she was greatly tested when she had to close down her Las Vegas restaurant.

"When I shut that down, I thought I was dying. I invested so much money, and I never failed in my life up to that point. I couldn't take it, it didn't work. I didn't talk to anybody for three months, I had to let it go. But, I took advice from business persons who operated restaurant businesses—they asked me, 'Are you giving up on yourself? Are you done because of this project?' No, but it was hurting, [I was] so hurt. I didn't know what I was going to do," she said. "The advice was to never use the word fail. That does not exist unless you give up on yourself."

Myung took the advice to not "sink with your ship."

"Just get out of there. Then come up to the surface, out from the water, and then swim and get out of there. So, I didn't give up on myself. I was so sad to let that go, but I took the advice from those people."

After dealing with the hardship of closing her restaurant, Myung made the decision to swim, and "clean up her mess." She began navigating herself out of debt that was built from that time and moved forward.

"You have to make the decision to determine if you're going to keep going or give up but to never think you failed," she said.

In running a business, regardless of the industry, Myung says you have to have your heart in it—no

matter what, the passion for what you do must be there for it to be successful. And she makes sure to keep those with like minds around her and her business.

"You have to love what you're doing. I respect my chef... he can cook pretty much any cuisine. His background is French, Italian, and American, and he's from Hawaii— so a fusion. He used to work for a huge Thai and Vietnamese family in Las Vegas, he was a chef for the family and they owned seven restaurants. So, he has an open mind and he doesn't mind Koreanspecific cuisine or the menu that I have, which is small compared with theirs, but he respects that and he will learn from [what] customers share from here. He'll ask, 'What do you like?' Because there is no set way to do it, [you don't have to do it like] in a big city... he tries to listen."

No matter how customers enjoy the food, be it dine-in or take-out, Myung says that it's important to both her and Chef, that they do just that—enjoy it. They are able to ensure that because of their working relationship between owner, chef, and community.

"I keep working with [Chef] and we still learn. We are still open ears to the people and what they say, and we learn from the other business people who got over the challenges and then made it... I want to spend my time surrounded by the people who made it, so then I can learn something."

Power of the Double Up

What allowed Myung to connect with the community the first time around with Yuki Hana is something she'll still incorporate

with Soho 23. While she says she will focus on other areas of the restaurant and continue learning as well, she understands the importance of creating a bond with your restaurant's patrons. In July, Soho had its soft opening and since has been operating by word of mouth and with no advertising. Myung said it has been nice to hear feedback and learn about a few of the customers who have already become regulars.

"I learned through the business, not just the restaurant business, [that] I believe in the power of the double up. You put a double of 1, 20 times, and it's 1 million. I couldn't believe it. I saw the number on the paper; 2 becomes 4, 4 becomes 8 and it keeps going, 20 times double up," Myung said. "So if I take really good care of one table, they bring another table. It doesn't always work that way, but it works that way sometimes. So, I wait the tables, and I never look down on one single table. They bring another table. You don't know what's coming in, then they have a birthday party, then 10 people are there with other people. The research [says] that one person knows an average of 250-300 people in their life. Then if you love what I'm doing, you're gonna tell your list."

There is an advantage that Myung has in opening up another restaurant here in the FM area, even though the city looks different than it did 10 years ago— she has friends. She said that old customers of Yuki Hana have visited Soho 23 to say hello and try out the menu. She even has a part-time employee who's working at Soho, who used to work at Yuki Hana.

"She has a full-time job as a paralegal. She comes in at six today after work, willing to help me out because she wants to

see success. That's so cool, I really appreciate that thought. An old employee was in for lunch today, she just found out. I don't advertise, because I don't want to get slammed and mess up."

Different than what she did with Yuki Hana, where she opened immediately and learned as she went, Soho started by slowly building up its workload and testing out menu items before launching a large menu and advertising its business. They officially opened in July, operating at a "soft-opening" until about mid-October in order to test the waters.

Soho 23

Looking forward, Soho 23 will serve comfort and Korean cuisine, but there's quite a bit more in store.

"I'm going to serve more Korean food and more street food. [I first thought] that's not our concept, that's too casual, but when I think about it, I'm doing the business of what people are looking for. Food is food, it is not really highend like touching your napkin and chopsticks every minute. It isn't like that, I want people to come, and be comfortable, and I want to have the food that they're looking for. So I'm gonna add in more and more and more, not everything because once again, there is a limited source of ingredients still, it's hard to get it, and then costs aren't up for the business. Then we're going to add ramen in wintertime... If it takes longer than I think, I'm gonna set up a skewer bar, like a Yakitori bar. So, the grill in front of you, instead of the sushi bar."

And as sweet as it is to think that Myung was so moved by the landlord's words that she decided to move back, it wasn't just the call that convinced her.

"So, I have something lined up in my mind. Otherwise, I wouldn't have come just because someone called me—I made the decision by researching a little bit."

And in that research, paired with her hands-on experience in the restaurant and business world over the last 20 years, and topped with a bit of love for the Fargo-Moorhead area—Myung had the perfect recipe to return to the same spot she started her business journey years ago to try something new again.

Myung's journey from opening her first restaurant, Yuki Hana, and facing the closure of her Las Vegas venture, to her self-driven education in her real estate and business broker careers has shaped her into a seasoned entrepreneur, to say the least. She has learned invaluable lessons, honed her skills, and developed a deep understanding of the industry. Now, with Soho 23, Myung is combining her expertise with a fresh perspective on Korean and comfort cuisine. She and her team's commitment to providing an exceptional dining experience, fostering community connections, and constantly seeking improvement sets her and Soho 23 apart.

"At least now, after 20 years I look back, [with] the good and bad— that's business. Nobody guarantees your results. But you need to have a mindset when you commit, you have to be ready, [because] you're going to face it."

Visit Soho 23 at Fargo's 25th Street Market, in the south-end suite, where Himalayan Yak used to operate, or where Yuki Hana used to be located.

Everyone has had a first job, some started out delivering pizzas while others started out doing something a little more serious. However where you started doesn't really matter though, it's the lessons you learned from that start that truly counts. We talked with a handful of local professionals to learn where they started their working lives and what they learned from it.

DAVE HARMON

Owner/President, Harmon Entertainment

FIRST JOB: "Italian Pie Courier" (pizza deliveryman)

CURRENT JOB: Dave Harmon is the President and of Harmon Entertainment, one of the premiere MC/DJing companies in the region.

Q&A

Q: What did you learn from your first job and how do you apply it today?

A: One of the things I learned from being an Italian Pie Courier was how to navigate using a map and a legend. Back then we didn't have google maps so I had to look up the street address on a big old city map and figure it out. Not sure how to apply that today as I haven't used a physical map to find a location in quite a while.

Q: What did you like about that first job?

A: I always enjoyed the challenge of getting the pie to the customer on time.

Q: What didn't you like about that first job?

A: Driving in a blizzard and/or driving in the heat with no air conditioning.

Q: What has been your favorite job you've ever had?

A: I currently am in my favorite job. I get to bring joy to people's lives through dance, comedy, and love. Being a wedding DJ & Emcee is truly the best job ever!

Q: What is the most important lesson you have learned during your life?

A: Give grace to others as you just never know what is going on in their life. Harmon

@harmonentertainment2210

RACHAEL BOYER

Owner/President & CEO, The Home Authority, Inc. and The Authority Companies

FIRST JOB: Group Home Client Support Specialist for CCRI

CURRENT JOB:

Rachael Boyer is the Owner and President & CEO of The Home Authority, Inc. and The Authority Companies, which work together, in tandem, to provide a full slate of home remodeling and design services.

Q&A

Q: What did you learn from your first job and how do you apply it today?

A: What I learned from this job was the art and science of patience, respect, kindness, and gratitude for people. What I recognized as a teenager in high school is how much joy and happiness those with special needs had and it opened my eyes to the simplicity of life if we truly embrace the potential in whatever life serves us. This position set me up for the rest of my career to better understand life's difficulties and how to overcome them, how to put others before myself, and how to win no matter what the situation was or is. I still laugh today at the memories I have of the clients I served and the long weekends of work where I was exhausted, but entertained and truly happy to have been able to serve and bring joy to their lives. The same respect and commitment I had for these clients and this first job carried through to my healthcare career and to the businesses I own. It's how I served my patients, team, co-workers, and employees, and how I have been able to learn to grow as a leader. I am so grateful for this opportunity in my life.

Q: What did you like about that first job?

A: I absolutely loved the delight the clients had when we went out to an event or celebrated a special occasion with a pizza party! It didn't take much to entertain them and their joy could

be felt for weeks and months as they reflected on the fun. I loved that I could work full time on the weekends while in high school and then work full time during the week while in college and on the weekends. It was great to have the ability to earn an income and pay for college and my own living needs and it helped me to truly appreciate the commitment to a job and to myself to know that I was making a difference in other's lives.

Q: What didn't you like about that first job?

A: I did not like the stressful times of dealing with inappropriate or difficult behavior that would occasionally occur. We all just wanted to ensure everyone had fun and sometimes things happened that we just had to deal with. I was so fortunate to work with amazing co-workers and eventually, my now husband, Jeff, joined me in working at the group home and it was a relief to have his understanding and assistance during some of the more stressful times.

Q: What has been your favorite job you've ever had?

A: What I am doing now, running all of our companies and growing our businesses to better serve the community is truly the most enjoyable experience of my life. I am so fortunate to have had so many incredible opportunities with all of my jobs and my career in healthcare as I have been able to build programs and help so many people in so

many ways, but what I am doing today allows me to be creative while helping our clients to optimize the largest investment most will make in their lives, the investment in their homes. I count it a privilege to have had the opportunity to serve in so many different ways in my career and especially now in the construction and home improvement industry as this is truly my sweet spot.

Q: What is the most important lesson you have learned during your life?

A: Well, like I tell my team, I have the highest ROF (Return on Failure) of everyone of us, so whatever you do, just fail forward! In all the lessons I have learned, the most important is to keep pressing. When things are good and times are good, keep pressing as there is more out there. When things are bad and times are bad, keep pressing as there is more out there. Life will always happen, it's how you choose to live your life that will define you, so keep pressing!

WILLIAM CROMARTY

Founder & CEO, Kirkwall

FIRST JOB:

Public Warning Specialist at New York City's Office of Emergency Management.

CURRENT JOB:

Ex-CIA officer William Cromarty is currently the CEO of Kirwall, his startup which is working to "defend autonomous systems from critical failure, utilizing Machine Learning to train systems to self-identify problems before they become catastrophic."

Q&A

Q: What did you learn from your first job and how do you apply it today?

A: As a Public Warning Specialist within Watch Command, the Office of Emergency Management's 24/7 emergency command center, my team received thousands of emails and hundreds of phone calls in every 8-hour shift regarding prospective emergencies and were tasked with rapidly triaging this information to deploy emergency resources, conduct public alert messaging, and coordinate interagency responses. This experience was influential in building the skills needed to calmly and confidently handle crisis situations while processing a seemingly-overwhelming amount of incoming information from numerous stakeholders.

Q: What did you like about that first job?

A: I've always loved high-adrenaline fast-paced jobs that are different every day, and this job certainly met that requirement. Similarly, I want every job I do to be good for America, and I got a lot of satisfaction out of leading the expansion of our medical radio systems to cover nursing homes and adult care facilities as

well as work building the guidebook addressing CBRNE (Chemical, Biological, Radiological, Nuclear, and Explosives) response while maintaining antidote stockpiles..

Q: What didn't you like about that first job?

A: The graveyard shift isn't for everyone, and unexpected backto-back shifts totaling 16 hours of high-action fast-paced emergency response work tend to burn you out over time.

Q: What has been your favorite job you've ever had?

A: CEO & Founder at Kirkwall. I founded Kirkwall in November 2022 to focus on cybersecurity for autonomous systems, and the ability to work alongside NDSU and industry partners while building something entirely new with my business partners has been extremely rewarding.

Q: What is the most important lesson you have learned during your life?

A: If you don't have a specific, concrete plan to initiate every item on your bucket list in life, those things

will never happen. Whether it's going skydiving, writing a novel, applying for something you feel underqualified for, or founding a startup, the only way to guarantee failure on your goals is by not having a plan on how to make the leap- everything else can be adapted to in the moment after taking that leap.

Kirkwall kirwall.io

How to Attract Gen Z to Your Workforce

How to Win the Hearts (and Resumes) of the Next Wave

By Grant Ayers

he arrival of Generation Z (Gen Z) into the workforce brings forth a new wave of potential, armed with unique traits, preferences, and expectations. As a business owner looking to tap into this dynamic generation's capabilities, here are some key strategies to consider for attracting the next generation.

Flexible Work-Life Balance Arrangements

Achieving a healthy work-life balance is crucial for Gen Z. Showcase your company's flexible work arrangements, remote work options, and wellness initiatives. Emphasize that your enterprise values employee well-being and understands the importance of allowing individuals to maintain their personal lives while excelling in their professional roles.

Adapting to Changing Work Dynamics:

Gen Z, the digitally native generation, is known for its preference for autonomy and a healthy work-life balance. Flexible work arrangements, such as remote work options and flexible hours, resonate strongly with this demographic. Embracing these dynamics is not just a recruitment tactic; it's a strategic move that aligns your business with the changing expectations of the workforce.

Enhancing Productivity and Creativity:

Contrary to traditional beliefs, flexible work arrangements can lead to increased productivity and enhanced creativity. When Gen Z employees have the freedom to structure their work around their most productive times and personal commitments, they are likely to be more engaged and motivated. This boost in motivation often translates into improved work quality and innovative problem-solving.

Accessing a Wider Talent Pool:

Offering flexible work arrangements expands your talent pool beyond geographic constraints. With remote work options, you can tap into skilled professionals from diverse regions, bringing fresh perspectives and a broad range of experiences to

your business. This influx of new talent can foster innovation and elevate your company's competitive edge.

Fostering Employee Loyalty and Retention:

When Gen Z employees feel trusted and empowered through flexible work arrangements, they are more likely to exhibit higher levels of loyalty and commitment. The flexibility you provide demonstrates that you value their wellbeing and prioritize their unique needs, which in turn contributes to increased employee retention rates.

Reducing Overhead Costs:

Flexible work arrangements can lead to reduced overhead costs for your business. With a portion of your workforce working remotely, you may be able to optimize office space, utilities, and other expenses. These cost savings can be reinvested into strategic growth initiatives, further fueling your business' expansion.

Building a Culture of Trust and Responsibility:

Implementing flexible work arrangements requires a foundation of trust and clear communication. As you entrust Gen Z employees with the autonomy to manage their schedules, you're also cultivating a culture of responsibility and accountability. This culture can permeate other aspects of your business, driving positive outcomes and a sense of ownership among your workforce.

Navigating Challenges and Ensuring Success:

While flexible work arrangements offer numerous benefits, they also come with their share of challenges. Effective implementation requires careful planning, the right technology infrastructure, and well-defined performance metrics. Regular communication and collaboration tools are essential to keep remote teams connected and aligned with your business goals.

Continuous Learning and Professional Development

In today's rapidly evolving business landscape, attracting and retaining top talent from the Gen Z demographic requires a fresh perspective on professional development. A key driver for Gen Z's engagement in the workforce is their innate desire for continuous learning and skill enhancement. As a business owner or leader, capitalizing on this trait can not only help you build a dynamic and innovative team but also propel your company toward sustainable growth.

Customized Learning Pathways:

One-size-fits-all training programs are no longer sufficient for engaging Gen Z employees. They value personalized learning experiences that align with their unique strengths, interests, and career aspirations. To effectively attract and retain Gen Z talent, consider implementing customized learning pathways within your organization.

Collaborate with each Gen Z employee to identify their skill gaps, career goals, and preferred learning methods. Leverage this information to curate a tailored development plan that combines formal training, mentorship, and on-the-job learning opportunities. By demonstrating your commitment to their individual growth, you'll foster a sense of loyalty and engagement that

translates into increased productivity and long-term retention.

Technology-Driven Learning Ecosystem:

Gen Z has grown up in the digital age, making technology an integral part of their lives. To resonate with this generation, create a technology-driven learning ecosystem that aligns with their digital preferences. Leverage e-learning platforms, mobile apps, and gamified learning modules to deliver engaging and interactive content.

Microlearning and Bite-Sized Content:

Gen Z has mastered the art of quick information consumption. They prefer short, focused bursts of learning that can be easily integrated into their fastpaced lives. Embrace the concept of microlearning by delivering bite-sized, easily digestible content that can be accessed on demand.

Develop a library of short video tutorials, podcasts, or infographics that address specific skills or topics. This approach allows Gen Z employees to acquire new knowledge and skills in a time-efficient manner, enhancing their capabilities without disrupting their workflow. By offering easily accessible and relevant content, you position your company as a supporter of their continuous learning journey.

Showcasing Success Stories:

Gen Z employees are motivated by tangible outcomes and real-world impact. Showcase success stories within your organization that highlight how professional development has translated into career growth and meaningful contributions. Feature testimonials from Gen Z employees who have leveraged your training programs to achieve significant milestones. Create a culture of recognition and celebration around learning achievements. Acknowledge and reward Gen Z employees who proactively engage in development

initiatives and demonstrate the impact of their newfound skills on business outcomes. These success stories serve as compelling examples of your company's commitment to fostering growth and can attract like-minded Gen Z talent to your workforce.

Engaging Gen Z with a Tech-Centric Environment

Gen Z, born into a world defined by technology and connectivity, brings a unique set of expectations and preferences to the workforce. To effectively appeal to this tech-savvy generation, it's essential to showcase your company's commitment to a tech-centric environment that fosters innovation, collaboration, and growth.

Embrace Cutting-Edge Technologies:

Gen Z is inherently drawn to the latest advancements in technology. By openly embracing cutting-edge technologies within your company, you demonstrate a forward-thinking approach that resonates with this generation. Highlight the tools, software, and platforms your organization employs to streamline processes, enhance productivity, and drive results. Whether it's utilizing artificial intelligence for data analysis or leveraging automation for repetitive tasks, showcasing your tech prowess signals to Gen Z that your workplace is in tune with their preferences.

Create a Culture of Innovation: Beyond the tools themselves, emphasize how your company fosters a culture of innovation. Gen Z seeks opportunities to contribute their ideas and collaborate on projects that have a meaningful impact. Highlight instances where employees, regardless of their role, have been able to propose and implement innovative solutions. Share success stories of projects that originated from employee initiatives, demonstrating that your organization values creativity and welcomes fresh perspectives.

Facilitate Remote and Flexible Work:

Gen Z values flexibility in how they work. Showcase your company's capacity to accommodate remote work, flexible schedules, and a hybrid approach to office presence. Highlight how your technology infrastructure enables seamless communication and collaboration regardless of physical location. Illustrate how remote work arrangements have been successful in maintaining productivity and work-life balance, showcasing the adaptability of your tech-centric environment.

Prioritize Professional Development:

Gen Z is eager to learn and grow. Communicate your company's commitment to professional development through technologydriven learning opportunities. Highlight e-learning platforms, webinars, and virtual workshops that allow employees to continuously upskill and stay ahead of industry trends. Demonstrating your investment in their growth not only attracts Gen Z but also nurtures a culture of lifelong learning.

Leverage Social Media and Digital Presence:

Gen Z is highly active on social media and digital platforms. Leverage these channels to showcase your tech-centric workplace. Share behind-the-scenes glimpses of employees collaborating

on innovative projects, using state-ofthe-art tools, and participating in virtual team-building activities. Engage in conversations about industry trends and technological advancements to position your company as a thought leader in the digital space.

A Purpose-Driven Workforce and Culture

Attracting and retaining top talent, especially from Generation Z, requires a forward-thinking approach. As a business leader, one of the most impactful strategies you can adopt is to create a purpose-driven culture that resonates with the values of Gen Z.

Why Gen Z Values Purpose:

Generation Z, born between the mid1990s and early 2010s, is characterized by its strong emphasis on social and environmental responsibility. This generation has grown up in a world marked by climate change, social activism, and technological innovation. They seek not just employment but meaningful engagement with their work and a sense of contribution to a larger purpose.

Emphasizing Sustainability Initiatives:

One of the most effective ways to attract Gen Z to your workforce is by highlighting your company's sustainability initiatives. Gen Z is environmentally conscious and actively seeks out employers who share their

commitment to a greener future. Showcase your efforts to reduce your carbon footprint, minimize waste, and promote eco-friendly practices across your operations.

For instance, you might implement recycling programs, reduce single-use plastics in the workplace, or even pursue renewable energy sources to power your facilities. Communicate these initiatives through various channels, such as your website, social media platforms, and recruitment materials. When Gen Z sees your dedication to sustainable practices, they'll be more inclined to consider your company as a potential employer.

Community Involvement and Social Impact:

Beyond environmental sustainability, Gen Z is also deeply invested in social causes and community involvement. Demonstrating your company's commitment to social impact can be a powerful draw for this generation. Engage in community service projects, support local charities, or establish partnerships with nonprofit organizations that align with Gen Z's values.

Consider offering paid volunteer time off (VTO) as part of your employee benefits package. This allows Gen Z employees to contribute to causes they care about while fostering a sense of purpose outside of their regular job responsibilities.

Transparency and Authenticity:

Gen Z values transparency and authenticity from employers. When showcasing your purpose-driven initiatives, be honest about your intentions and progress. Avoid greenwashing (making false or exaggerated claims about sustainability efforts) at all costs, as Gen Z is adept at spotting inauthenticity.

Incorporating Purpose into Every Role:

To truly attract and engage Gen Z, it's essential to integrate purpose into every aspect of your business. This goes beyond just marketing or HR efforts. Ensure that every role within your company has a connection to your purpose-driven initiatives. Whether it's in sales, operations, or customer service, every employee should understand how their work contributes to the greater mission of making a positive impact on society and the environment.

Incorporating Transparent Communication

In the dynamic landscape of workforce demographics, attracting and retaining top talent, especially from the Gen Z cohort, requires a strategic approach that aligns with their values and preferences. One growth tip that stands out is transparent communication. In an era marked by information accessibility and digital connectivity, Gen Z places a high premium on honesty, authenticity, and open dialogue. Let's explore how embracing transparent communication can become a compelling strategy to draw Gen Z into your workforce and foster a thriving organizational culture.

Creating an Atmosphere of Trust:

Transparency forms the bedrock of trust. Gen Z individuals, having grown up in the digital age, are adept at

navigating vast amounts of information and distinguishing authenticity from artifice. When organizations prioritize transparent communication, they signal their commitment to operating with integrity and providing employees with accurate, unfiltered insights into company operations, decisions, and goals. This engenders a sense of trust that resonates deeply with Gen Z, making them more inclined to invest their skills and efforts in an organization they believe to be genuine and accountable.

Real-Time Updates and Feedback:

Gen Z is accustomed to instant information updates, and this extends to their work expectations. Transparent communication entails providing realtime updates on projects, company performance, and organizational changes. Leverage communication tools and platforms to keep Gen Z employees informed about key developments. Moreover, offering regular feedback mechanisms—both formal and informal—enables them to gauge their performance and make necessary adjustments promptly. This level of responsiveness not only enhances their sense of contribution but also showcases the organization's commitment to their growth and development.

Inclusive Decision-Making:

Transparency in decision-making is an essential aspect of attracting and retaining Gen Z talent. Inclusive practices that involve employees, regardless of their hierarchical position, in key decisions foster a sense of ownership and involvement. This approach aligns with Gen Z's desire to have their voices heard and ideas valued. Organizational transparency extends to sharing the rationale behind decisions, even those that might be challenging, which allows Gen Z employees to understand the larger context and contribute insights that can drive innovation.

Open Door

Communication Channels:

To fully embrace transparent communication, organizations can establish open-door policies that encourage employees, including Gen Z, to voice their concerns, suggestions, and ideas directly to leadership. This practice breaks down traditional hierarchical barriers and creates a culture where everyone's input is valued. Additionally, platforms like internal forums, social collaboration tools, and regular town hall meetings can facilitate candid discussions and provide a space for cross-functional exchanges of ideas.

Promoting a Learning Culture:

Gen Z is driven by a thirst for learning and growth. Employers can harness transparent communication to promote a continuous learning culture. Sharing information about opportunities for upskilling and potential career paths demonstrates the organization's commitment to investing in Gen Z employees' professional development. This, in turn, motivates them to contribute their best work and remain loyal to an employer that prioritizes their growth.

workplace wellness initiatives. The Gen Z workforce places a high emphasis on holistic well-being, making wellness programs a potent tool for not only attracting but also engaging and nurturing this generation of professionals.

Creating a Holistic Wellness

Ecosystem:

To truly resonate with Gen Z, businesses need to move beyond superficial wellness perks and create a comprehensive ecosystem that addresses physical, mental, and emotional well-being. Here's how to expand on the workplace wellness tip and create a workplace environment that Gen Z will be eager to join:

Physical Well-being:

Gen Z understands the importance of maintaining physical health. Employers can offer gym memberships, organize fitness challenges, or even provide on-site exercise classes to encourage regular physical activity. Ergonomic workspaces, standing desks, and wellness-focused incentives can further contribute to a healthier workforce.

Mental Health Support:

Open conversations about mental health are crucial to attracting Gen Z. Offer employee assistance programs (EAPs) that provide confidential counseling services and mental health resources. Designate quiet spaces where employees can unwind and practice mindfulness, helping them manage stress and maintain a healthy work-life balance.

Gen Z By The Numbers

• Deloitte's Millennial Survey reported that 63% of Gen Z expect rapid career progression.

• Nielsen's Global Corporate Sustainability Report indicated that 73% of Gen Z are willing to pay more for sustainable products.

• A Deloitte study reported that 74% of Gen Z prioritize opportunities for professional development.

Expanding Workplace Wellness

In the dynamic landscape of modern business, attracting and retaining top talent, especially from the Gen Z demographic, requires a strategic approach that aligns with their values and expectations. One key strategy that has proven to be effective is prioritizing

Emotional Resilience:

Promote emotional intelligence and resilience through workshops and training sessions. Create a supportive work environment where employees feel comfortable expressing their emotions and seeking help when needed. Encourage regular check-ins between managers and team members to foster emotional well-being.

• A Gallup poll found that 74% of Gen Z want their work to positively impact society.

• A Glassdoor survey revealed that 80% of employees prefer additional benefits to a pay raise.

Flexible Work Arrangements:

Flexibility is a key component of wellbeing for Gen Z. Implement flexible work arrangements, such as remote work options or flexible hours, to accommodate individual preferences and promote healthy work-life integration.

Nutrition and Wellness Initiatives:

Offer nutritious snacks, promote healthy eating habits, and organize wellness challenges that focus on nutrition. Consider partnering with local health experts to provide educational sessions on balanced eating and cooking tips.

Sustainability and Social Impact:

Gen Z is passionate about social and environmental causes. Incorporate wellness initiatives that contribute to sustainability efforts, such as eco-friendly practices, volunteering opportunities, or partnerships with local nonprofits.

Well-being Inclusivity:

Ensure that wellness initiatives are inclusive and accessible to all employees, regardless of their background or abilities. Create a diverse range of wellness offerings to cater to various interests and needs within the Gen Z workforce.

entrepreneurial drive but actively nurtures and supports it.

Foster a Culture of Innovation:

Gen Z is characterized by its desire for creativity, innovation, and the opportunity to make a meaningful impact. Provide examples of how your organization encourages employees to think outside the box, experiment with new ideas, and contribute to the company's growth trajectory.

Encourage Ownership and Autonomy:

One of the hallmarks of an entrepreneurial mindset is the willingness to take ownership and drive initiatives independently. Create an environment that empowers Gen Z employees to take ownership of their projects, make decisions, and see their ideas through to fruition. This sense of autonomy not only boosts their confidence but also fosters a deeper sense of connection to the company's success.

Platform for Idea Expression:

Offer platforms for Gen Z employees to express their ideas, insights, and suggestions. Regular brainstorming sessions, idea pitches, or innovation contests can provide avenues for them to share their fresh perspectives and potentially game-changing concepts. Acknowledge and reward exceptional ideas, reinforcing the message that innovation is highly valued within your organization.

Mentorship and Learning Opportunities:

Entrepreneurial Opportunities

To attract and retain Gen Z talent, it's essential to create an environment that not only recognizes their innate

Pairing Gen Z employees with seasoned mentors can be a valuable way to channel their entrepreneurial energy. Mentors can provide guidance, share experiences, and help them navigate challenges while providing a sounding board for their innovative concepts. Additionally, invest in continuous learning opportunities that allow employees to expand their skill sets and explore new areas of interest.

Fail Forward Philosophy

Embrace a "fail forward" philosophy that encourages risk-taking and learning from failures. Gen Z is comfortable with the idea of failure as a stepping stone to success. By creating an environment where calculated risks are supported and lessons from setbacks are embraced, you signal that your company values both creativity and resilience.

Cross-Functional Collaboration:

Promote cross-functional collaboration to expose Gen Z employees to different areas of the business. Encourage them to collaborate with colleagues from diverse backgrounds and departments, fostering a holistic understanding of the company's operations and enabling them to contribute innovative solutions that span multiple facets of the organization.

Impactful Projects and Social Responsibility:

Showcase your company's involvement in impactful projects and social responsibility initiatives. Gen Z is highly conscious of social and environmental issues, values purpose-driven work, and seeks opportunities to create positive change. By aligning your organization with meaningful causes, you tap into their desire to make a difference while contributing to the growth of your business. Illustrate your business's commitment to corporate social responsibility (CSR) and sustainability practices, as Gen Z is more likely to be attracted to employers who align with their values and actively contribute to a better world.

Cultivate Gen Z Talent Through Social Media Engagement

Born between the mid-1990s and the early 2010s, Gen Z brings a unique set of values, expectations, and preferences to the workforce. To effectively attract and engage this demographic, leveraging the power of social media is a growth hack that can yield substantial benefits.

Authentic Storytelling:

Gen Z values authenticity and transparency. Use your company's social media platforms to tell compelling stories about your organization's values, mission, and impact. Share real-life employee experiences, from day-today tasks to personal growth journeys. Highlight moments that showcase how your company makes a difference in the world and emphasize how potential employees can contribute to these efforts. Companies can also utilize social media platforms and websites to showcase employee testimonials, behind-the-scenes glimpses of office life, and stories that highlight the positive impact your business has on its employees and the broader community.

Showcasing Diversity

and Inclusion:

Diversity and inclusion are integral to Gen Z's worldview. Feature employees from diverse backgrounds and highlight your company's commitment to fostering an inclusive workplace.

Showcase initiatives, events, and employee resource groups that celebrate diversity and create a sense of belonging.

Behind-the-Scenes Insights:

Gen Z is curious and eager to gain insights into how things work. Offer behind-the-scenes glimpses into your company's operations, projects, and team dynamics. Whether it's a video tour of your office, a sneak peek into product development, or a showcase of collaboration in action, these glimpses can pique Gen Z's interest and give them a sense of what it's like to work at your company.

Interactive and User-Generated Content:

Engage Gen Z with interactive content that encourages participation. Create polls, quizzes, challenges, or interactive Q&A sessions that allow them to interact directly with your brand. Encourage user-generated content where current employees share their experiences using a unique hashtag. This approach fosters engagement and builds a sense of community.

Social Impact Initiatives:

Gen Z is passionate about social and environmental issues. Showcase your company's corporate social responsibility initiatives, sustainability efforts, and community involvement. Highlight how employees contribute to these initiatives, and emphasize how working for your company aligns with Gen Z's desire to make a positive impact.

Prompt and Authentic Responses:

Gen Z values instant communication. Be responsive to comments, messages, and inquiries on your social media platforms. Promptly address questions and engage in meaningful conversations. Demonstrating your company's accessibility and willingness to engage can create a favorable impression.

Competitive Benefits

In the pursuit of expanding your workforce and attracting the Gen Z demographic, crafting compelling compensation packages is a strategic imperative. The landscape of talent acquisition has shifted, and the Gen Z workforce places a premium on stability and security. To resonate with these values and entice Gen Z talent to join your ranks, here's how to optimize your compensation offerings:

Comprehensive Health Benefits:

In a world where well-being is paramount, offering comprehensive health benefits is a prime draw for Gen Z. Beyond the basics, consider covering mental health services, telemedicine options, and preventive care. Emphasize the quality of your health insurance coverage, including low deductibles and a wide network of providers. Transparency about your health benefits' coverage and costs is key to building trust and showing your commitment to Gen Z employees' welfare.

Flexible Work Arrangements:

Gen Z values a healthy work-life balance and seeks employers who accommodate their lifestyles. Offer flexible work arrangements such as remote work options, flexible hours, or compressed workweeks. Providing this flexibility not only demonstrates trust but also acknowledges Gen Z's desire to integrate their personal and professional lives seamlessly.

Student Loan Repayment Assistance:

Many Gen Z individuals carry the weight of student loan debt. Providing student loan repayment assistance can be a game-changer, helping them alleviate financial stress and invest in their future. Even a modest contribution toward loan repayment can make a significant impact and showcase your commitment to their long-term financial success.

Professional Development Opportunities:

Gen Z is hungry for growth and learning. Showcase your commitment to their professional development by offering opportunities for upskilling, attending workshops, and pursuing further education. Investing in their career growth not only enhances their skills but also positions your company as a place of continuous learning and advancement.

Retirement Plans and Financial Guidance:

Demonstrate your commitment to Gen Z's financial future by offering robust retirement plans and financial education resources. Retirement planning might seem distant to them, but showcasing how your company will support their long-term financial goals can set you apart. Providing access to financial advisors or resources for creating a solid financial plan can be especially appealing.

Meaningful Work:

Highlight your company's mission, values, and societal impact. Gen Z is drawn to work that aligns with their personal values and contributes to a greater purpose. Showcasing your company's commitment to making a positive difference in the world can be a strong incentive.

Mentorship Programs

Gen Z values guidance, so it’s critical to establish mentorship programs connecting experienced employees with younger ones to foster skill development, boost engagement, and provide a sense of belonging.

Tailored Skill Development:

Mentorship programs provide a platform for Gen Z employees to access personalized skill development. The structured guidance from experienced mentors helps them navigate the complexities of their roles, equipping them with the skills necessary for success. This tailored approach allows younger employees to bridge any gaps in their knowledge and expertise, resulting in a more capable and empowered workforce.

Cultivating Engagement and Retention:

Engagement is a critical factor in retaining Gen Z talent. Mentorship programs create meaningful connections between seasoned professionals and younger employees, fostering a sense of belonging and purpose. Through these relationships, Gen Z workers are more likely to feel invested in the organization's mission, leading to increased job satisfaction and longevity within the company.

Knowledge Transfer and Innovation:

Mentorship programs facilitate the transfer of institutional knowledge from experienced employees to younger ones. Gen Z individuals bring fresh perspectives and technological savvy to the table, while mentors provide insights from years of experience. This exchange of ideas can spark innovation within the organization, driving continuous improvement and adaptability.

Building Stronger Company Culture:

Effective mentorship programs contribute to a positive and inclusive company culture. Gen Z employees who feel supported and valued by their mentors are more likely to become advocates for the organization. This can lead to a stronger employer brand, attracting top Gen Z talent who resonate with the company's values and culture.

Promoting Leadership Development:

For Gen Z employees aspiring to leadership roles, mentorship programs offer a structured path for professional growth. Mentors can guide them on the skills, behaviors, and strategies necessary to excel in leadership positions. This commitment to leadership development not only benefits the individuals but also ensures a pipeline of capable leaders for the organization.

Tips for Implementing Successful Mentorship Programs

1. Clear Objectives: Define the goals and objectives of the mentorship program, ensuring alignment with the organization's overall strategy.

2. Structured Pairings: Match mentors and mentees based on skill sets, career goals, and personality traits to maximize compatibility.

3. Regular Interaction: Encourage consistent communication and interaction between mentors and mentees, whether through scheduled meetings or informal check-ins.

4. Training for Mentors: Provide training for mentors to ensure they have the necessary skills to guide and support their mentees effectively.

5. Feedback Mechanisms: Establish feedback mechanisms to continuously assess the program's effectiveness and make improvements as needed.

6. Recognition and Rewards: Recognize and reward both mentors and mentees for their active participation and contributions to the program.

Hybrid Learning Initiatives

Gen Z appreciates continuous learning. Implement hybrid learning models that combine in-person workshops and online courses, allowing them to acquire new skills while accommodating their preferences.

The Power of Hybrid Learning:

Hybrid learning initiatives blend the best of both worlds – traditional in-person workshops and cutting-edge online courses. This approach acknowledges Gen Z's desire for continuous learning while offering flexibility that aligns with their digital lifestyle. Here's how this

strategy can be a game-changer for your organization:

Customized Learning Paths: Hybrid learning empowers Gen Z employees to create personalized learning paths. They can choose from a variety of workshops, courses, and resources that match their career goals and learning preferences. This autonomy fosters a sense of ownership over their professional development, boosting engagement and motivation.

Flexibility and Convenience:

Gen Z values flexibility and worklife balance. Hybrid learning allows employees to access learning materials and participate in workshops at their own pace and schedule, whether it's during work hours or outside. This flexibility not only accommodates their lifestyle but also promotes a culture of trust and empowerment within the organization.

Blended Learning Experience:

Incorporating in-person workshops alongside online courses creates a diverse and engaging learning experience. Face-to-face interactions during workshops facilitate networking, team building, and real-time discussions, while online courses provide the convenience of selfpaced learning and access to a global community of learners.

Lifelong Learning Culture:

By investing in hybrid learning initiatives, your organization demonstrates a commitment to lifelong learning. This resonates deeply with Gen Z, who prioritize continuous skill development and growth. A culture of learning not only attracts top Gen Z talent but also encourages existing employees to upskill and stay relevant in a rapidly changing business landscape.

Data-Driven Insights:

Hybrid learning platforms often provide data analytics that offer insights into

employees' progress, preferences, and areas of interest. These insights can inform future learning initiatives, allowing you to tailor your offerings to better suit the evolving needs of your Gen Z workforce.

Upskilling for Future Roles:

As your Gen Z employees acquire new skills through hybrid learning, they become better equipped to take on future roles and responsibilities within your organization. This proactive approach to skill development creates a pipeline of internal talent, reducing recruitment costs and contributing to long-term business success.

Attracting Gen Z talent to your B2B enterprise requires a strategic approach that aligns with their unique preferences and values. By embracing technology, fostering a collaborative culture, offering flexibility, providing growth opportunities, showcasing social responsibility, authentic branding, and promoting diversity and inclusion, you can position your business as an appealing destination for the next generation of skilled professionals. Remember, tapping into the potential of Gen Z not only fuels your business's growth but also contributes to shaping a more vibrant and innovative workforce.

10 Questions Questions 10

ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the years. He knows their ups, and their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Joel Kath, CoFounder, Proof Artisan Distillers.

By John Machacek

Photo by Josiah Kopp

Will you please tell us your Proof Artisan Distillers elevator pitch?

Proof Artisan Distillers: Nationally Awarded, Locally Distilled in Fargo, North Dakota. Proof is a small-batch craft distillery utilizing local agricultural products: corn for bourbon, potatoes for vodka and gin, and malted barley for whiskey. Since our inception in 2015, we have accumulated over 50 awards at various national spirit-tasting competitions. Our spirits are served and sold across the region and are available in numerous states across the US, as well as parts of Europe and Canada.

Was it your intention from the start to source so many of the materials from the region, or was that more of a happy accident?

Proof is about being local, producing nationally recognized spirits in downtown Fargo. Grown local, produced local, stays local. More than 90% of our retail price remains here. Less than 10% leaves the region, which includes the cost of the bottle and federal taxes. This ratio is vastly different from that of national producers. A friend once comically pointed out, “If everyone knew this, we could drink ourselves into prosperity!” HA!

Our region is an ideal location for many reasons. It's central to prime agricultural

products for our spirits. We are proud that the corn for Crooked Furrow™ has been grown by a partner of ours, Joe Brecker from Rutland, ND. Two Tracks Malting of Bismarck, ND produces malted barley for our Glen Fargo American Malt Whiskey. Soon, our labels will include information on the location of the field and dates when the barley was grown. Red River Valley potatoes are a non-gluten source for our vodkas and gins.

Our climate is also ideal. Distilling requires a large amount of energy for cooling and condensing. We have an abundance of free “cold” for most of the year. Our area also experiences significant swings in temperature and atmospheric pressure, which accelerate the maturation process of whiskey in our barrels.

Your background is in engineering.

I know you have an engineering company

What got you into the distillery business?

I’ve always had a passion for finequality spirits and have developed a discerning palate over the years. Our entire family are huge foodies, accomplished home cooks, and mixologists. My brother Jay, as master distiller, along with myself and my sons, all approached the creation of our spirits from a quality and culinary standpoint.

My engineering background naturally progressed to distilling. The distillery itself is a small industrial plant with boilers, chillers, pumps, and heat exchangers. Then there's the biological aspect of fermentation, the chemistry of distillation in purifying alcohol,

the multiyear maturation process of whiskey in barrels, and finally, the culinary expertise of developing a desired flavor profile.

Our passion for quality is bordering on obsession. This obsession pays off with the uncompromising quality of our spirits. Less than seven months after we started production, Proof was awarded two Gold Medals at the 2015 Spirits Festival in Portland, OR. We simply will not release a product that won't win awards. 04

It's even more rewarding when the general public tastes and recognizes the quality and “smoothness” of the

WHAT IS PROOF ARTISAN DISTILLERS?

In fact,

as well.

As someone who buys your products, the quality is evident. They are incredibly smooth—I especially love the varieties of your Minions gin. Can you talk more about the smoothness and exceptional taste of your products?

products. This quality is the result of our attention to detail throughout every production step.

The fermentation process involves the selection of grains, mash bill, yeast, and variables of temperature and time. Distillation is equally important and has even more variables to consider and control. There are over 20 aromatic ingredients in our gins, all of which must be selected and carefully adjusted by sensory taste and aroma to attain the desired flavor profile.

It takes about three months for the fermentation and distillation of our vodkas and gins. For our whiskeys, we add at least four years of meticulous tending to the spirit while it matures in the barrel.

Whiskey maturation is the most demanding. All of the color and much of the flavor of whiskey come from the interaction of the spirit with the barrel over the years. How we treat it during this time guides it to its final quality and flavor. Decisions must be made about the level of char and toast of the barrel, the initial proof of the spirit, when to combine it with other barrels, or when to move the spirit to a finishing barrel.

Then there's the gradual dilution. We touch each barrel multiple times a year to take flavor notes and adjust the proof by adding a bit of dilution water. Gradual dilution, from an initial barrel strength of around 120 proof to a final bottling strength of 80 or 90 proof, enhances quality and retains complex nuances. This process is key in winning awards and further differentiates us from largevolume producers.

Much of this process is truly more art than science.

Look for Proof products under these brand names:

• Glen Fargo American Malt Whiskey™

• Crooked Furrow™ Bourbon Whiskey

• Hairyman by Crooked Furrow™ Blended Bourbon Whiskey

• Minions Gins, Barreled Reserve, Old Tom, and Aquavit

• 2DOCKS™ Vodka, Coffee, Cream Liqueurs, and Cinnamon Whiskey

Proof products are available at hundreds of bars and liquor stores across the region and in other states. Stay tuned for more out-of-state location announcements, as we recently secured distribution in two large markets.

Alcohol laws require us to sell our products to retailers through a distribution network. We are fortunate to have strong relationships with our local sales distributors. In North Dakota and Minnesota, we are represented by the Anheuser Busch network, including D-S Beverages in the FM Area.

Marketing in this “3-Tier” alcohol system is challenging for Proof as a small producer. We need to convince retailers to stock our products for the distributor to sell and deliver. Retailers face more alcohol choices than ever. The pandemic especially disrupted the alcohol industry, impacting small producers the most.

The quality of our products is nationally recognized in distilling circles. Our relationship with Motorhead began due to our reputation for quality. Motorhead wanted a craft distillery to produce bourbon for the American market. We provided samples and held virtual tastings of different mash bills over several months before the

When I think about developing distributor relationships, I'm reminded of your partnership with the metal band Motorhead to produce their bourbon. How did that come about, and how has that been progressing?

I believe you use distributors to get your products into stores and establishments. How do you establish these relationships and increase your footprint across the country? And please mention the names of your products to help readers remember them for future purchases.

group settled on their preferred flavor profile. Developing the “Ace of Spades” has been a fantastic experience. It's currently available in about a dozen states, a few Canadian provinces, and parts of Europe. This partnership has been beneficial both financially and for our brand recognition.

Our reputation recently prompted a distributor in Nevada to reach out to us. By November, travelers to Las Vegas will be able to find our products in numerous casinos across the state. Keep an eye out for a press release in the middle of October.

07

The 50+ awards from national tasting competitions are indeed rewarding and validate that we're doing things right. Our Glen Fargo American Malt Whiskey™ has won multiple double gold and gold medals and has been named Best in Nation at the Annual American

Malt Whiskey Competitions in New York. However, my favorite accolade was making the Cover Story and a 4-page article in the Spring 2018 Edition of Artisan Spirit Magazine. This 150-page trade journal serves distillers and spirit enthusiasts across North America. The editor and his family spent an afternoon at Proof while traveling across the country. Months later, he chose Proof as a lead story. When he informed me about the upcoming cover story, I was both surprised and honored. When I inquired about his choice, he stated that Proof exemplifies craft distilling in the right manner, with every drop made in-house. He commented that our spirits were exceptional, and winning awards across our entire lineup is rare in distilling circles.

08

On March 18, 2020, Proof pivoted on the first day of Federal Authorization to produce hand sanitizer. Over the subsequent 65 days, we operated without pause, filling the immediate demand until larger producers ramped up. An entire book could chronicle our hand sanitizer production. COVID's effects have severely impacted small producers and the broader bar and restaurant industry. For the past three years, at-home consumption set records, affecting bars and restaurants.

DID YOU KNOW?

Proof Artisan Distiller's Glen Fargo American Malt Whiskey has won multiple double gold and gold medals and has been named Best in Nation at the Annual American Malt Whiskey Competitions in New York.

I want to ensure we highlight all the awards

Proof has won. I want readers to understand the caliber of the product being produced right here in our own backyard, using our local agricultural products.

Could you please share some information about the awards?

Like many food and drink companies, COVID impacted businesses like yours. What are your aspirations and plans for the coming years?

However, most of this consumption involved the most affordable alcohol, which hit small producers the hardest. Proof has been exploring every avenue as the hospitality sector gradually returns to pre-COVID conditions.

Though surviving has been challenging, we're beginning to see a resurgence. This fall and winter, "Proof THE TASTING ROOM" will expand its offerings of private parties, corporate events, and weekly cocktail service and mixology classes. Along with growing our out-ofstate distribution, we are excited for the months and years ahead.

Lastly, how can our community support and help Proof Artisan Distillers succeed?

• Drink local. Local consumers can significantly support Proof by tasting our products and then requesting them. Local retailers can assist by stocking and showcasing our products for their patrons.

• Gift local. With the holiday season approaching, our premium spirits make excellent gifts for both companies and individuals. After all, alcohol gifts are rarely complained about, and never returned, and if the recipient is a true friend, it's a gift they'll share with you!

About John

There are numerous potential hindsight advice topics. Our biggest challenge has been brand awareness. Even after eight years, with national recognition and distribution in multiple states, including across the Dakotas and Minnesota, we still grapple with brand awareness, even locally. It will be intriguing to observe how our brand perception evolves over the next eight years.

• Brand awareness: An example of local collaboration involves a downtown hotel showcasing our products in their bar and placing cobranded labels of our spirits in 100ml bottles in their guest rooms. This initiative significantly boosts Proof's brand awareness, as these "minis" often find their way into travelers' bags, reaching various parts of the country and even the globe.

• Nationally awarded: locally distilled. It's not just a slogan for Proof; it's our ethos.

If you could offer advice to Joel from several years ago, using the benefit of hindsight, what would you tell yourself?

Brittany Luthi

MARKETING MANAGER, THREE BEARS HONEY CO.

The Red River Market is buzzing with visitors and vendors. The sun is shining. There’s a slight breeze, carrying music from Broadway Square. This is one of the best parts about late summer Saturdays in Fargo. Strolling through the stalls, it’s amazing to think how much this weekly event has grown.

Brittany Luthi loves market days. Three Bears Honey Co. has been a fixture at the Red River Market since the beginning, providing locally harvested, 100% pure honey to the community. “I think we were one of the first dozen vendors,” Luthi says with a smile. “The growth is incredible, and it’s an honor to be a part of it.”

Both the business and her family have grown along with the market. Almost every Saturday you can find her downtown with her husband and their three energetic boys. It’s a significant time commitment for a young family. Just one of many for this boy mom, including an 8-to-5 position with a local marketing agency. Finding balance and success in all these areas is definitely a challenge, but one she’s up for—especially on market days.

“I’m slowly learning that my happiest, most special moments happen when the circus is at its peak. I often refer to my life as beautiful chaos with three boys. And, as much as I strive to do it all, I think it’s important to step back and recognize that it’s not always possible and to give myself the same grace that I would offer someone else in similar shoes.”

Creating Buzz

Relationship building is important in any business, but especially for a small-scale, local operation without a storefront. Three Bears Honey relies heavily on face-to-face time during market events and their social media presence to connect with their loyal customers.

“I deeply care about and appreciate the opportunities I have to talk to customers at the market,” Luthi said. “It ties together all the things that are important to me. Not every conversation you have is going to result in a sale. To me, it’s more about establishing the relationships and building your brand on the morals you have.”

Kindness and family are primary among these. When you’re spending long, hot hours in a small space with energetic young boys, anyone could be forgiven for being

By Arielle Windham | Photo by Studio Freshly

short with others. But Luthi makes it a point to be intentional with her time and give her whole self to the task at hand, whether that’s chatting with a customer who used to keep bees, being a boy mom, or her marketing job.

For Luthi, a working knowledge of personality types is also important for small business owners. She is a fan of Enneagram assessments but recommends at least a passing familiarity with one or more personality models. Paired with a keen sense of self-awareness and understanding, this allows for better communication in any situation.

“Researching and educating myself on personality types has helped me grow in my relationship-building and leadership skills. It equips me to step back and recognize how other people might handle a situation differently than myself.”

Queen Bee

In addition to face-to-face connections, Luthi also works to promote the Three Bears Honey brand on social media. As a marketing professional, she’s well aware of the importance of platforms like Facebook, Instagram, and YouTube. Knowing what’s best for your business is one thing, but actually creating the content is another, though. Luthi has learned to give herself grace when it comes to posting and to plan ahead whenever possible.

She recommends:

• Have a running list of content you’d like to create.

• Prioritize content creation on platforms where you’re looking to grow.

• Be social on social by responding, engaging, and listening.

• Create a plan for where you are right now, even if it’s just one post a week.

• Take advantage of downtime in your business to stockpile content.

• Use the tools you have at hand through your existing platforms to schedule content in advance.

• Build online relationships with customers and other businesses.

• Share what’s real and be authentic.

“In a world of carefully and creatively crafted social posts, I think it’s easy to get

intimidated. I encourage business owners to just share the photo. Don’t overthink it. We often overlook the fact that our audience is human, and so are we. They want to simply see what we’re doing, and raw photos and videos help build and support that authenticity.”

Hive Mind

In addition to connecting with customers face to face, Luthi also takes advantage of her time at the Red River Market to network with other business owners. Setting up shop next to someone new every week allows her to share ideas and inspiration with other local entrepreneurs. These conversations have led to new markets and collaborations for Three Bears Honey, from lattes and ice cream confections to hot sauce, salad garnishes, and more.

While this type of camaraderie might be unique to the market community, Luthi encourages other business owners to seek out networking opportunities in their industry.

“Networking and collaborating with other local purveyors is so fulfilling,” she said. “Whether you’re leaning on one another to discuss challenges or brainstorm new ideas, it’s an honor and privilege to have a supportive group to turn to.”

A Sweet Future

For Luthi, the time she gets to spend connecting with customers and creating content for Three Bears Honey is a sweet escape. The business and her family are intimately connected, so growing and strengthening one inevitably benefits the other. She was excited when her eldest joined his father and grandfather in the field with the bees this summer and looks forward to when his brothers can join them.

You can find Three Bears Honey yearround at grocery stores in Minnesota, North Dakota, South Dakota, and Wisconsin and in person at market events throughout the year. Luthi invites you all to stop by and chat next time you’re out enjoying the market community.

threebearshoney.com

/ThreeBearsHoneyCo @threebearshoneyco

@threebearshoneyco

@tbhco

EDM MIXES AND COPYRIGHT INFRINGEMENT

the massive world of music, artists, DJs, and others play a crucial role in creating unique experiences and other content that draw in listeners and audiences. DJ mixes, which usually manifest as a seamless blend of tracks and sounds (sometimes several hours long), have become a growing art form. Some would argue that DJ mixes were born within a genre known as electronic dance music (EDM). The growing popularity of EDM and DJs is closely intertwined with the basics of copyright law. As EDM has taken the global music scene by storm, DJs have risen to stardom with their infectious mixes and thrilling performances, becoming some of the most popular artists in the industry. In fact, EDM has become the third most popular music genre as of 2023. Its immense appeal is evident in events like "Tomorrowland," one of the world's largest music festivals, where 400,000 tickets sold out in just 45 minutes back in 2019.

However, as the EDM phenomenon continues to captivate audiences worldwide, it also raises important questions about copyright law and how it applies to the creative works of DJs and EDM producers. This article discusses some of the important copyright laws as it pertains to DJ mixes and remixes.

THE BASICS OF COPYRIGHT LAW

Copyright is a legal framework that grants creators exclusive rights to their original works. These works can span various forms of expression, including literature, music, visual art, architecture, software, and more. Copyright protection extends to both published and unpublished works.

KEY COMPONENTS OF COPYRIGHT LAW

• Eligible Works: Copyright protection applies to original, tangible works of authorship fixed in a tangible medium of expression. As noted above, this includes literary works, musical compositions, paintings, sculptures, photographs, films, and even computer software code.

• Exclusive Rights: Copyright holders are granted a bundle of exclusive rights, including the right

to reproduce, distribute, publicly perform, publicly display, and create derivative works based on their original creations.

• Duration of Protection: In the United States, copyright protection generally lasts for the creator's lifetime plus 70 years. After this period, the work enters the public domain and can be used by anyone without the need for permission.

• Copyright Notice: While not required, displaying a copyright notice (©), along with the creator's name and the year of creation, can provide notice of ownership and deter potential infringers.

• Registration: While copyright protection is automatic upon creation, registering your work with the copyright office offers additional legal benefits, such as the ability to bring a suit, and the ability to obtain statutory damages and attorney's fees, if the infringement occurs after registration.

COPYRIGHT AND A DJ MIX: UNDERSTANDING THE KEY ELEMENTS

Fair Use Doctrine and Transformative Use: Fair Use is a legal doctrine that provides the most common protection from copyright infringement claims. Section 107 of the Copyright Act provides the statutory framework for determining whether something is a fair use and thus not subject to a copyright infringement claim. The statute points out some uses, such as criticism, commentary, news reporting, teaching, scholarship, and research as examples of activities that may qualify as fair use. These uses are not exclusive, however. Section 107 thus requires consideration of the following four factors in evaluating a question of fair use:

1. Purpose and character of the use

This includes whether the use is of a commercial nature or is for nonprofit educational purposes. Courts look at how the party claiming fair use is using the copyrighted work. In the Court’s consideration, they are more likely to find that nonprofit educational and noncommercial uses are fair. However, this does not mean that all nonprofit education and noncommercial uses are off the hook and that all commercial uses are infringement. Courts will balance the purpose and character of the use against the other factors mentioned below.

Additionally, this is where the concept of “transformative” use comes into play. Transformative use recognizes that it's possible to use something while also adding something new, thus

modifying its purpose or character and not impairing the original use of the work. With a DJ mix or remix, the more alterations and combination of tracks, the stronger their argument for fair use or transformative use.

2. Nature of the copyrighted work

In this factor, the Courts consider the degree to which the work that was used relates to copyright’s purpose of encouraging creative expression –basically weighing whether you took from a more creative work or a more factual work (like a news article).

3. Amount of the work taken in relation to the copyrighted work as a whole

With this, Courts have to look at both the quantity and quality of the copyrighted material that was used. It all depends on the facts. If the use includes a large portion of the work, fair use is often less likely to be found. Conversely, if the use employs only a small amount of the work, fair use is more likely to be found. Interestingly, some cases have found the use of an entire work to be fair under the right circumstances while other cases have determined that using even a small amount of a copyrighted work was determined to be infringement.

This is also where the concept of “sampling” comes into play, among other factors. Sampling in the music industry refers to the practice of taking a portion, or "sample," of an existing sound recording or musical

composition and incorporating it into a new composition. Oftentimes, it manifests in the form of using a portion of one song in a different song or mixes. While transformative fair use is still a potential defense, “sampling” is the term used in the taking of pieces of other musical works.

A famous example is the case between the band Queen and the artist Vanilla Ice. Queen’s “Under Pressure” in 1981 has one of the most infamous bass lines in music history (yes, it just popped into your head). Vanilla Ice then sampled it for his song “Ice Ice Baby” in 1990. Attorneys for Queen threatened a massive copyright infringement lawsuit. Vanilla Ice tried to claim that

his melody was different due to an added note between two of the beats. This, however, was not satisfactory to Queen, and they filed the lawsuit against Vanilla Ice anyway. Vanilla Ice ended up settling the case for an undisclosed amount, but this case provides a great example of how it can be hard to draw the line between what constitutes a transformative work and what remains as copyright

4. Effect of the use upon the potential market for or value of the copyrighted work Here, Courts look at whether, and to what extent, the unlicensed use harms the existing or future market for the copyright owner’s original work.

RESPECTING COPYRIGHTS AND BEST PRACTICES

Giving credit to original artists and tracks within a DJ mix is a courteous sign of respect, but it can aid in establishing the transformative nature of the work. Be warned though, that attribution alone does not negate infringement.

After a copyright expires, a work enters what is known as the public domain. Works in the public domain are no longer protected by copyright and can

be used freely by anyone. Works may also enter the public domain due to lack of proper copyright notice, or intentional dedication by the creator.

Lastly, to use copyrighted material in ways not covered by fair use or public domain, obtaining proper licenses or permissions from the copyright holder is absolutely necessary to avoid an infringement lawsuit.

CONCLUSION

DJ mixes and remixes can be a great means of artistic expression that can merge diverse musical elements into new and transformative works. However, those works need to operate within the framework of copyright law, which is often fact specific and hard to decipher. DJs and artists must navigate this landscape carefully. By understanding the basics of copyright law through obtaining proper licenses and advocating for best practices, DJs and artists can continue to expand genres like EDM and create awesome new mixes that both respect the intellectual work of others and contribute to musical innovation.

SW&L ATTORNEYS

4627 44th Ave S STE 108, Fargo

701.297.2890

swlattorneys.com

/SWLattorneys

/company/swlattorneys

by Nolan P. Schmidt

Noreen Thomas Doubting Thomas Farms

a world where the buzz of creativity resounds in various corners, "CreativeMornings" stands out as a beacon for the global creative community. Founded in the artistic hub of Brooklyn, New York by Tina Roth Eisenberg in 2008, this free monthly breakfast lecture series has since expanded its roots to cities worldwide, celebrating expressions of creativity. Each gathering is more than just a lecture; it's an ode to the city's vibrant talent, an invitation to connect over breakfast, and a dive into diverse thematic conversations held in unison across the globe.

On September 29, the Fargo chapter introduced a unique voice to the symphony: Noreen Thomas of Doubting Thomas Farms. Located in the heart of North Dakota's fertile landscape, Doubting Thomas Farms stands as a testament to sustainable farming and cutting-edge agricultural practices. With Noreen at its helm, the farm weaves a tale of nature's bounty married with innovative thinking. As she takes the stage, attendees are not just in for a story of grains and greens but a narrative of nurturing the Earth and the community it sustains. In the true spirit of "CreativeMornings," Noreen epitomizes the blend of diverse perspectives the series seeks to highlight, embodying both a farmer's touch and a visionary's dream.

This is the interview we conducted with her prior to the event.

What is your story?

Part of my life has been in the mountains of Flathead Lake in Montana. We grew commercial apples, cherries, apricots, and had all of the gardening and abundance of fruit around us. I was always interested in the flavors of food as well as the history of seeds, especially heirloom seeds. The stories of the seeds and how people ate various foods are still of interest to me. I remember my father digging up wild turnips and fishing for salmon that we would then smoke or grill. We had the best of food by default as they did not have a lot of money so instead of white store-bought bread, we had whole wheat and whole grain.

After college, I worked in various labs, and wound up as a tea taster for Celestial Seasoning. Each batch of tea was tasted. I worked on product development as well. Later when working in the North Dakota Department of Health, I met my husband who was farming north of Moorhead. So I moved. At the time, I could not see the connection between farming and nutrition, but now, I can see it perfectly. We grow food for chefs, mills, and for our family to eat. Now, I feel as if we are part of the flavor of the region or "terroir."

What will you be speaking about at CreativeMornings?

Creative people and living more simply can sometimes go hand in hand. I am one of those trying to live simpler since I always create and have much going on. I have found some hacks and am still learning how to simplify. I do struggle to live more simply, as life is a project. So here are some hacks to help think about things in a different light.

Advice from Mom "Rachel." She was one to think before buying anything. If you are an impulse buyer, here are some things that might help you out:

1. Look at the cost of the items. For instance, a flashy new car might look like fun, but how many hours are going to have to work to get that car? 1,000 hours? Is that worth it?

2. Walk away and think about it overnight. Reduce the pressure for impulse!

3. Also, remember sometimes the new and shiny also own you. You have to maintain it and keep it running. What are you trading off for that commitment to the car? Not taking a vacation? Not seeing a friend far away?

I also think as you age things become much more clear and simple. You discard what does not work well. It's very liberating! Also, find a mentor that can assist you, but do not make it a one-way street, help them as well.

Take time for the morning sun. Also, spend more time in nature.

Think about volunteering for something you believe in. It does not have to be such a deep commitment, but by volunteering and making change in the community, it can help you feel less helpless and less burdened. That way you are moving the community in the right direction. You also meet people on the same wavelength when you do this.

Every night before sleeping, be thankful for events and people in your life. Put those thoughts down on paper and put them in a jar. Mayo Clinic finds great healing in being grateful. It also changes any negative to a positive thought! Even having difficult people in your life can teach you something.

Watch what is happening around

you. How are people treating others?

A hack from someone that I know

who works in IT security: When he is interviewing someone for a job, he always has the waiter or waitress slightly mess up the order. He tips them very well and he can then see how you treat others. Look at how people drive, treat a custodian, treat their pets—watching these things can help you see red flags.

Tell us about your business.

We grow grain crops used in nutrient-dense foods. We provide the area with a variety of rolled oats, 7-grain cereal, oat groats, buckwheat, and flours. We work with places like Bernbaum's, Rosewild, and Luna, chefs on the west coast, and Author to match Chef Dan Barber at Blue Hill. We also export to Asian companies. I started because my husband said as long as I do something or work in town, that is all that matters. So since I had resumes to write, I created a job on the farm. We also provide hands-on learning classes and events on the farm, so look at social media to keep in touch with us and what we are doing.

We also provide space for another seven farms, a beef producer, USDA research, a beekeeper, an herbalist (Kanji Naturals, Lynn Park), a French Chef, hay production for Organic Valley, and our daughter-inlaw, Mel.

We also work with White Earth to grow rare seeds, to help reclaim their native varieties.

How do you want to improve the FM metro?

I really want to see more local food in the market. I want to see events, business meetings, and Church meetings serving local food as well as more in schools. It seems odd that we are smack dab in a rural county and serve things from out of the county when we have great food right here. I also want a storage facility for all of the goods so schools and businesses can use them year-round rather than in abundance in summer and not in winter. And finally,

I want more access to machinery for shared farms.

What are some things that you think help you be creative?

Being creative came naturally to me. During my childhood in Flathead Lake, there were always things to do and create. I could be found either in the orchards, hiking the mountains, or down by the stream. Hiking the mountains was always an adventure, especially during huckleberry and cherry season. If any of the huckleberries would make it home, my mom and I would make a huckleberry pie. Playing in the streams with my cousins is a memory I often share with others. We didn’t have fishing poles, so we were good at catching the fish with our bare hands. I look back on these times with a smile on my face and remember that there is beauty in simplicity. I have tried to instill this in my children as well. Letting them explore the farm and the woods, as they please. I let them create worlds around them and for them. Creativity to me is my connection to nature.

Is there anything else you would like to say to our readers?

Yes, support local food by following them, going to their events to events, and asking for local food when planning an event. doubtingthomasfarms.com /doubtingthomas @doubting_thomas_farms

an increasingly interconnected world, states and regions are seizing the opportunity to tap into the benefits of foreign direct investment (FDI) to boost their economies and enhance their global engagement. The State of North Dakota has also embarked on an ambitious journey to leverage FDI as a catalyst for economic growth and development. Through the Department of Commerce Global Engagement Office, we have crafted a comprehensive FDI strategy that encompasses key elements crucial for attracting and retaining international investments.

Attracting Global Prosperity

By Shawn Kessell, COO/Deputy Commissioner, North Dakota Department of Commerce

Our FDI strategy begins with an analysis of its strengths and competitive advantages. The state recognizes the importance of capitalizing on its existing assets, which include a skilled and involved workforce, having primacy with regard to permitting, abundant natural resources, a business-friendly environment, and a well-developed infrastructure. By pinpointing target industries that align with these strengths—such as energy production, value-added agriculture, technology, uncrewed aerial systems, and manufacturing—we lay the foundation for a focused and effective FDI approach.

To stand out in the global arena, we understand the significance of offering competitive but targeted incentives. Although not specifically designed for foreign companies, existing

incentives work well for them. Low corporate taxes, targeted subsidies, and streamlined regulatory processes act as magnets for foreign investors. Additionally, by facilitating access to financing options like the Legacy Investment for Technology (LIFT) fund, Clean Sustainable Energy Authority, the Bank of North Dakota, and the North Dakota Development Fund, Inc., we empower foreign businesses to take the leap into North Dakota's promising market.

North Dakota consistently ranks in the top ten when comparing our economy to other states. State leaders, including Governor Burgum and the legislature, are committed to creating an environment that inspires confidence for the business community. Our stable political climate, steady legal framework, and transparent regulatory system send a powerful

North Dakota Department of Commerce

signal to international investors that their ventures are safeguarded. One example is the work done surrounding pore space. North Dakota has identified ownership rights, studied geology, and created liability laws that de-risk carbon sequestration to take advantage of our geological jackpot. By emphasizing access to essential resources like affordable housing, broadband access, and transportation, we further demonstrate our commitment to creating a nurturing ecosystem for businesses to thrive. Collaborations with foreign governments and organizations enable us to build our presence in international markets. Investment summits, mission trips, and participation in global fairs and exhibitions showcase North Dakota's potential to a wider audience. Through thoughtfully designed investment and capital missions, we seek to ensure that our value proposition reaches decision-makers across the globe.

A delegation from North Dakota that included staff from Commerce, the North Dakota Trade Office (NDTO), and the University of North Dakota recently attended these three backto-back conferences: “Doing Business in the US”, “Vivatech” and the “Paris Air Show”. The benefits of being present and meeting with targeted companies is beginning to bear fruit. One of the companies we met with toured North Dakota in August, is establishing a presence in North Dakota.

One of the many objectives of the North Dakota Trade Office, a strategic partner, is foreign trade missions. Trade missions augment North Dakota’s economy and the bottom line of participating North Dakota businesses by increasing sales abroad. The NDTO and Commerce Global Engagement Office conducted a very successful joint mission to Japan in October 2022. Several Japanese businesses have visited North Dakota, more than once, since the mission. The NDTO has decades of experience working with foreign businesses and diplomats and has been an excellent partner.

We understand that fostering a culture of innovation not only attracts foreign investors but also empowers local talent. By creating an ecosystem that supports startups and provides essential resources like mentorship, training, and funding, we encourage the next generation of innovators to call their North Dakota home. InnovateND, LIFT, and support for the Northern Plains Test site are just a few examples of how North Dakota has thoughtfully approached innovation and entrepreneurship.

Our commitment to monitoring and evaluating the efficacy of our FDI strategy ensures that it remains agile and responsive. By tracking metrics such as the number of foreign investment projects, job creation, and tax revenue generation, we gain insights into the impact of our initiatives. Gathering feedback from

foreign investors provides valuable insights into their experiences and enables us to refine our strategy for sustained success.

We are leading the charge towards a future marked by increased FDI, economic growth, and prosperity. By meticulously implementing a comprehensive FDI strategy that encompasses industry identification, competitive incentives, a favorable business environment, strategic partnerships, innovation, and continuous evaluation, we are poised to carve out a distinct place on the global economic stage. As the state continues to refine its approach, we hope to stand as a shining example of how strategic global engagement can transform our economy and enrich the lives of all North Dakotans.

North Dakota Department of Commerce

commerce.nd.gov

1600 E. Century Ave, Suite 6 Bismarck, ND 58503

701.328.5300

Preparing Your Small Business for the Holiday Season

By Julie Hinker, VBOC of The Dakotas Director

VBOC

About the VBOC

The Veterans Business Outreach Center (VBOC) program is designed to provide entrepreneurial development services such as business training, counseling, and resource partner referrals to transitioning service members, veterans, National Guard and Reserve members, and military spouses interested in starting or growing a small business. U.S. Small Business Administration (SBA) has 22 organizations participating in this cooperative agreement and serving as VBOCs.

AAs the leaves change color and a crisp breeze fills the air, the holiday season comes knocking, bringing with it a whirlwind of opportunities for small businesses. Whether you're a local boutique, a cozy café, or an online artisan, the holiday season is a time of increased consumer spending and festive cheer. However, the key to reaping the benefits lies in strategic preparation. In this article, we delve into a comprehensive guide on how to prepare your small business for the holiday season, from fine-tuning your inventory management and crafting compelling marketing strategies to enhancing customer engagement and effectively managing your team.

Photo Courtesy of

of the Dakotas

Inventory Management: Balancing Supply and Demand

Effective inventory management is the backbone of a successful holiday season for small businesses. Balancing supply and demand can be a complex task, but by breaking it down into actionable steps, you can ensure your shelves are well-stocked without overcommitting resources. Here's an expanded look at each of the four key strategies.

1. Review Previous Years: Analyzing Historical Data

When preparing for the holiday season, historical data is your greatest asset. By diving into past sales records and inventory performance, you can gain valuable insights:

• Identifying Bestsellers: Recognize which products flew off the shelves during previous holiday seasons. These items are likely to be popular again, so prioritize stocking them adequately.

• Peak Demand Periods: Pinpoint the specific periods during the holiday season when demand reaches its zenith. This information helps you anticipate surges in foot traffic or online orders.

• Inventory Shortages and Overstocking Issues: Analyze any instances of running out of certain products (stockouts) or having excess inventory (overstock). These situations can help you fine-tune your inventory management strategies.

2. Forecast Demand: Using Historical Data and Market Trends

Forecasting demand accurately is crucial to meeting customer needs and avoiding costly stockouts or excess inventory. Here's how to do it effectively:

• Historical Sales Data: Continue to leverage historical sales data but complement it with statistical tools or software that can detect patterns and trends.

• Market Trends: Stay up to date with current market trends and industry reports. Look for shifts in consumer preferences, new product categories gaining popularity, or external factors like changes in consumer sentiment or economic conditions.

• External Factors: Recognize that the holiday season can be influenced by various external factors. For example, a recession might lead to more priceconscious consumers, while cultural trends might dictate the popularity of certain products (like unique gifts or sustainable options).

3. Safety Stock: Buffering Against Stockouts

Stockouts during the holiday season can result in missed sales and disappointed customers. To safeguard against this, maintain a safety stock:

• Popular Products: Identify your best-selling items and maintain a reserve inventory of these products. This buffer ensures that even if demand unexpectedly skyrockets, you won't run out of your most sought-after items.

• Demand Variability: Calculate safety stock based on the variability in demand. Products with unpredictable sales patterns may require a larger buffer to cover fluctuations.

• Lead Times: Consider the lead time it takes to restock certain products. If it typically takes a while to receive a particular item from your supplier, it's wise to maintain a more substantial safety stock for that product.

Photo Courtesy ofVBOCoftheDakotas

4. Supplier Communication: Ensuring a Smooth Supply Chain

Collaboration with your suppliers is vital to maintaining a steady flow of inventory during the holiday season:

• Early Outreach: Reach out to your suppliers well in advance of the holiday season. Initiate conversations about your anticipated demand so that they can prepare accordingly.

• Holiday Schedules: Inquire about your supplier's holiday schedules, including any closures or reduced operating hours. Knowing this information allows you to plan for potential disruptions..

• Clear Communication Channels: Establish a clear line of communication with your suppliers. Make sure you have reliable contact information and discuss contingency plans for emergencies or unforeseen issues.

• Agreements and Contracts: Review your agreements or contracts with suppliers. Ensure you have a clear understanding of their responsibilities and delivery schedules during the holiday season. Don’t get caught off guard!

Crafting Captivating Marketing Strategies

Marketing is how you capture the attention of your audience and entice them to choose your products or services. Here are a few ideas to help you craft captivating marketing campaigns for the upcoming holiday season:

• Segmentation is Key: Divide your target audience into segments based on demographics, buying behavior, and preferences. Tailor your marketing messages to resonate with each segment, ensuring higher engagement. This includes email marketing, social media content, and advertising campaigns.

• Holiday Storytelling: Develop a narrative that captures the essence of the holiday season. Whether it's about sharing moments with loved ones or finding the perfect gift, a heartfelt story creates an emotional connection.

• Omni-Channel Approach: Extend your marketing efforts across multiple channels such as social media, email marketing, and even traditional methods like direct mail. Consistency across channels reinforces your brand message.

• Limited-Time Offers: Create a sense of urgency and scarcity by introducing limited-time offers and exclusive holidaythemed products. This approach can incentivize quick purchases and drive sales.

Enhancing Customer Engagement

Exceptional customer engagement during the holiday season can translate into long-term loyalty. Creating a positive shopping experience goes beyond the point of sale:

• Personalization: Leverage customer data to personalize the shopping experience. Recommend products based on past purchases and send personalized emails or messages to show your customers that you understand their preferences.

• Interactive Content: Incorporate interactive elements into your online platforms. Quizzes, polls, giveaways, and interactive gift guides can engage customers and provide insights into their preferences.

• Exceptional Customer Support: Prepare for an increase in customer inquiries. Bolster your customer support channels—such as live chat, social media, and phone lines—to provide quick and helpful responses. Customer service should be a top priority, especially during the holiday season.

• Post-Purchase Engagement: Stay connected with customers even after they've made a purchase. Send follow-up emails, order updates, and recommendations to encourage repeat business

and build loyalty. Postpurchase engagement not only encourages repeat business but also helps you gather valuable insights for future marketing efforts. It demonstrates that you value your customers beyond their initial purchase, creating a sense of loyalty and trust.

Managing Seasonal Staff: Ensuring Efficiency and Harmony

Start recruiting seasonal staff well in advance. This gives you ample time for training and ensures your team is fully prepared before the holiday rush.

• Early Hiring: Start recruiting your seasonal staff…like NOW!!! This allows time for training and ensures that your team is prepared for the increased workload.

• Clear Training Guidelines: Develop comprehensive training materials that cover essential tasks, customer service standards, and company policies. Make sure all staff members, including the season hires, are well-versed in your company’s processes and culture to ensure all customers are receiving the best possible experience, regardless of who is working.

• Regular Communication: Foster open communication with seasonal staff. Make them aware of their roles and responsibilities and encourage them to voice any concerns or suggestions.

• Recognition and Incentives: Recognize the hard work of seasonal staff through incentives, rewards, or even simple gestures like a holiday party. Feeling appreciated boosts morale and encourages dedication.

The holiday season isn't just about increased consumer spending. It's a golden moment for your small business to stand out. Embrace a proactive strategy for inventory control, create and implement captivating marketing campaigns, boost customer engagement, and efficiently oversee your seasonal staff. By doing so, you can turn this festive period into a highly profitable endeavor.

Remember, the heart of the holiday season lies in creating an exceptional experience for your customers, one that reflects the spirit of the season and your commitment to their satisfaction.

Are you eager to start your journey towards a successful holiday season, yet could use some extra support? Schedule a free and confidential business advising

session with one of our experts at VBOC of the Dakotas!

VBOC of the Dakotas

(701) 738-4850

und.edu/dakotasvboc

/dakotasvboc

@DakotasVBOC

4200 James Ray Dr Grand Forks, ND 58201

AWESOME FOUNDATION GRANT AWARD WINNER

Rodney Haug

Armed with a pile of napkin sketches and $1200 worth of stainless steel and aluminum rings, Rodney Haug is taking his first steps to fulfill a lifelong dream.

A nationally known kaleidoscope artist based out of Hawley, Minnesota, Rodney purchased his first kaleidoscope in 1983 while on a date with his (now) wife. He had so much fun with it that he started collecting them, which led, eventually, to building his own.

“The people I saw selling them at craft shows seemed to be having a really good time. People love kaleidoscopes so it’s a wonderful product to show off and everyone has fun with them, and I thought, ‘I’d like to be the guy selling a kaleidoscope.’”

Rodney’s confidence in his own abilities to create kaleidoscopes was born of a childhood fascination with taking them apart to see how they worked.

He booked himself a space in the Fargo Street Fair and began creating and selling teleidoscopes (a cross between a telescope and a kaleidoscope which are a bit easier to make), as well as kaleidoscopes, eventually working into larger kaleidoscopes.

Since then, Rodney has been locally known for creating kaleidoscopes for the Yunker Farm Children’s Museum and a set of three kaleidoscopes currently gracing the JC Penny wing of the West Acres Mall, and nationally has a number of scopes in prestigious private collections.

“Kaleidoscopes are about simple moments of joy,” Rodney said. “It’s very similar to looking at a flower. You just appreciate what’s in front of your eye and if you want to spend some time with it, turn the end of the scope and it'll change again. And you marvel at the beauty of the change.”

After a lifetime of learning about and building kaleidoscopes, Rodney is now

BY BRANDI MALARKEY, OWNER, IT'S ALL MALARKEY

embarking on his most ambitious scope ever. He calls it ‘The Omega Project.’ A large kaleidoscope with a 15-inch object chamber, the scope is meant to be a culmination of his scope-making career.

“I want it to be considered one of the finest scopes ever created and I feel that I am just fussy enough that I can pull it off,” laughed Rodney. “I’ve made all the mistakes you can make over thirty years of scope making. I want to build the scope I have always wanted—one as close to perfection as possible.”

Despite his goal of perfection, Rodney is still pushing his personal skills by adding components to his new scope that he has no previous experience with—such as acid etching and working with stainless steel for the first time. “I like to show off,” Rodney said, grinning.

As ambitious as The Omega Project is, Rodney expects it to take multiple years to build. He has started this fall with the aid of a grant from the Cass Clay chapter

of the Awesome Foundation, which has allowed him to invest in getting the object chamber and the carriage ring for the scope body machined— important first steps.

Upon completion of the project Rodney hopes to be able to unveil his “perfect” kaleidoscope at the National Brewster Kaleidoscope Society Convention.

While the Omega kaleidoscope is meant to put all the skills he’s mastered over the years to good use, his project is just as much about sharing his lifelong enjoyment of the art.

“I do like to preach the gospel of kaleidoscopes,” said Rodney. “They are beautiful, and just like a little exhale of breath. I know it sounds corny, but that’s what I’m after. I just like to bring joy, and color, and symmetry into people’s lives. We all need just a little bit more of that.”

The Cass-Clay chapter of the Awesome Foundation awards a $1,000 gift each month for awesome ideas of all sorts. Grant recipients do not need to be associated with a nonprofit. Applications can be made at awesomefoundation.org/en/ chapters/cassclay.

Photo provided by Brandi Malarkey