Fargo INC! September 2023 by Spotlight Media

SepTember 2023

13 Speakers Are Ready To Shake Things Up!

DIS RU PT HR

12 Speakers Are Ready To Shake Things Up!

// SEPTEMBER 2023

FEATURES

Sponsored Content: Downtown Corporate Housing Could Be Your Competitive Advantage in the Race for Talent

Sponsored Content: Employee Benefits: Advice & Tips from HUB's Experts

Sponsored Content: Go Fourth & Grow: Building Better Communities by Design

Sponsored Content: Hardworking Benefits for Hardworking Parents

Sponsored Content: Creating Spaces Where People Thrive

Ask The Expert: Tech Budgeting 101 for Small Businesses

DisruptHR

Meet Some of the Office Dogs of Fargo-Moorhead!

Scott Meyer is Diving Headfirst Into the AI World

Revolutionizing Advertising

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A Conversation with Admiral Stuart Munsch

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10 Questions with John Machacek: Cota Systems

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Women You Should Know: Minami Klinkhammer

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Flying Beyond the Competition

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Awesome Foundation Grant Award Winner: Fargo-Moorhead Gay Men's Chorus

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E d i t o r ’s n o t e

Reflections and Lessons as

s September dawns and the final quarter of 2023 looms close, it’s an opportune time for us all to pause and take stock. In the frenetic world of business, every day presents a new challenge, a new learning curve, and often, a new realization. Sometimes, wisdom is gained from a casual coffee chat or a serendipitous moment at the printer. At other times, it's gleaned from grueling trial and error or from the sting of missed targets.

The dynamics at play in the world of business are like a bicyclist trying to navigate a rocky terrain. A patch of smooth road allows them to glide with ease, taking in the surroundings, but an unexpected bump might throw them off balance. If they don’t learn to adjust their grip or alter their speed in the face of changing terrains, they're bound for a fall. This is much like our experiences outside the confines of our offices; unanticipated hurdles often teach us the most.

At Spotlight, we've had our fair share of smooth glides and challenging bumps. This year, I dove deep into the world of content calendars and KPIs. I realized that just like a map aids a traveler, a well-curated content calendar steers a team's focus, ensuring no crucial detail is overlooked. Similarly, KPIs are not mere numbers. They're a pulse, a rhythm, that keeps us aligned with our goals. But beyond the tools and metrics, there's a profound human element in business.

We Approach Q4 I've witnessed what unfolds when you put people in a position to succeed and I've seen that the repercussions of not doing so can be harsh, not just in missed targets, but in dampened spirits and dwindling morale.

hard. And remember, the journey of learning never truly ends. Here's to the lessons still awaiting us in 2023 and the wisdom that comes with them.

Sincerely, So, as we inch closer to the close of this year, I urge all our readers to take a moment. Reflect on the lessons you've imbibed, whether they came the easy way or the

Brady Drake Fargo INC! Editor

Brady Drake, Fargo INC! Editor

fargoinc@spotlightmediafargo.com

MEET THE TEAM.

MIKE DRAGOSAVICH

BRADY DRAKE

KIM COWLES

TY BETTS

GENEVA NODLAND

GRANT AYERS

GARY USSERY

JOSIAH KOPP

JENNY JOHNSON

PAUL HOEFER

AL ANDERSON

TORI HELLAND

MIRANDA KNUDSON

JESSICA MULLEN

NICK SCHOMMER

KELLEN FEENEY

BEN BUCHANAN

MEGAN BERGESON

TOMMY UHLIR

JOHN STUBER

LEARN MORE ABOUT US AT SPOTLIGHTMEDIAFARGO.COM 14

SEPTEMBER 2023

SEPTEMBER 2023 Volume 8 Issue 9

Fargo INC! is published 12 times a year and is available at area businesses and online at FargoInc.com.

Publisher Mike Dragosavich EDITORIAL Editorial Team Lead Brady Drake Brady@SpotlightMediaFargo.com Editors Geneva Nodland, Grant Ayers Art Director Kim Cowles Editorial Graphic Designer Ty Betts Creative Strategist Josiah Kopp Content Specialist Gary Ussery Contributors John Machacek, Ladyboss Lifestyle, Brandi Malarkey, SW&L Attorneys INTERACTIVE Business Development Manager Business Development Associate Videographer Director of Creative Strategies Graphic Designer

Nick Schommer Kellen Feeney Tommy Uhlir Megan Bergeson Ben Buchanan

ADVERTISING VP of Business Development Paul Hoefer Paul@SpotlightMediaFargo.com Sales Representatives Al Anderson Al@SpotlightMediaFargo.com Sales & Marketing Advisor Tori Helland Tori@SpotlightMediaFargo.com Client Relations ClientRelations@SpotlightMediaFargo.com Client Relations Manager Jenny Johnson Marketing Coordinator Jessica Mullen Operations Assistant Miranda Knudson DISTRIBUTION Delivery John Stuber

Fargo INC! is published by Spotlight LLC, Copyright 2023 Fargo INC! & FargoInc.com. All rights reserved. No parts of this magazine may be reproduced or distributed without written permission of Fargo INC!, and Spotlight LLC, is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to or reliance on such information. Spotlight LLC, accepts no liability for the accuracy of statements made by the advertisers.

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Bison Illustrated is your number one source for all of the behind-the-scenes action inside the North Dakota State University Athletic Department. bisonillustrated.com facebook.com/bisonillustrated Twitter: @bisonmag Instagram: bisonillustrated

Trendsetters magazine is our newest publication which highlights influential and trendsetting, people, places, events and more! Instagram: trendsettersmagazine Facebook: /TrendsettersMag

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Fargo Monthly is an award-winning publication dedicated to highlighting Fargo-Moorhead and what makes it a truly enjoyable place to live. fargomonthly.com facebook.com/fargomonthly Twitter: @fargomonthly Instagram: fargomonthly

You may already be familiar with our Faces of Fargo-Moorhead-West Fargo publication which we publish once per year in order to highlight the faces behind all of the great businesses in the community.

Future Farmer is our farming publication which brings great tech-focused content to readers across North Dakota and Minnesota. futurefarmermag.com facebook.com/FutureFarmerMag

Are you overwhelmed trying to plan for your big day? You're not alone. We've done our best to provide all types of local resources, expert guidance, de-stressing tips and everything in between. Your wedding day is one of the mos important days of your life. Hopefully, this issue will help you prepare for that day so it's all about you.

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Downtown Corporate Housing

Could Be Your Competitive Advantage in the Race for Talent Courtesy of Kilbourne Group

he region surrounding the Red River Valley is experiencing fast economic growth and offers a high quality of life for its residents. At the heart of this expansion is work. A recent regional housing study conducted by the Fargo-Moorhead Metropolitan Council of Governments found that with the addition of nearly 23,000 jobs over the last 10 years and with an unemployment rate just below 3%, the metro is an attractive destination for those seeking a new place to call home.

At Centric Management, corporate units are fully furnished and equipped. This means all furniture, kitchen appliances, plates, cutlery, cookware, towels, bathroom accessories, bedding, and everything a resident would need to live comfortably is ready and available.

As people look to relocate, they are encountering a limited supply of housing options available in the region. Ranked among the top five most important factors impacting an employee’s choice to move to a community, it is safe to say housing significantly impacts employee retention and recruitment. Instead of losing top talent to other cities, Fargo-Moorhead employers can compete by including corporate housing in their equation for the successful recruitment and relocation of new employees. Corporate housing comes in all shapes and sizes but most options meet high standards for space, furnishings, security, and overall quality.

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But what else differentiates corporate housing from a shortterm stay elsewhere? Centric Management believes it is the culture and sense of community created by having employees live in a walkable district, with easy access to entertainment, amenity spaces, and community gatherings.

Bailey Johnsrud, Property Administrator for Centric Management, shares that Centric’s clients choose downtown Fargo properties for their corporate housing needs because of the additional neighborhood features only steps from the front doors of their employees. “At our buildings, we work closely with employer groups to ensure their employees feel a sense of belonging and are at home in our units. We take special care to understand their needs as well as create experiences where they want to come out and meet other people. We encourage them to attend events in Broadway Square or other venues that are just a quick walk from their homes or use the property’s community spaces to host game nights and more.” People using corporate housing live and work in our community, and they want to be active participants and contributors to the local economy. Offering them a temporary but ready and comfortable “home away from home” could be a critical component when weighing new work locations. One of Centric's newest residents said employer-provided housing at Mercantile made relocating seamless, so they were able to jump right into integrating themselves into their new home. “My family loves being in the Mercantile property. We are centrally located to everything and I love that we can be around people I work with or the community by just stepping outside our door instead of isolated from people.”

For those vying for the best talent in their industry, corporate housing can create a more robust recruiting effort by giving employers a competitive advantage. Don't miss out on this critical component for successful recruitment and employee satisfaction. Contact Centric Management to have our team create a custom corporate housing proposal to meet your team's needs.

leasing@choosecentric.com 701.532.3252

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EMPLOYEE BENEFITS:

Advice & Tips from HUB's Experts

elcome to a new era of employee benefits—Great North's merger with HUB International Great Plains marks a significant step forward in their commitment to providing clients with unparalleled insurance solutions and exceptional service. By combining their local expertise with HUB International's extensive resources and industry reach, they are poised to bring you an even higher level of support, coverage options, and innovation. Let's hear from their group benefits team as they provide insight, tips, and expert advice on some of the most common questions surrounding employee benefits.

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1. What types of services does HUB offer to help employers evaluate their benefit strategy? Premium & Coverage Analysis This will compare premium rates and coverage offerings helping our clients stay competitive and ensure their offerings, are in line with industry standards.

Answering the 8 most common questions we get from clients "When reviewing our client’s needs, we use a set of benchmarking tools to compare their performance, practices, or metrics against those of similar organizations in the same industry. These tools can help identify areas of strength, areas for improvement, and best practices. In the context of insurance and risk management, we can use these tools in various ways."

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Claims & Loss Data Analyzing claims and loss data in comparison to industry benchmarks can help insurance companies understand their performance in terms of claim settlement efficiency, loss ratios, and customer satisfaction.

Persona Analysis Gaining a better understanding of an employers demographic allows us to curate a benefits packages tailored to the businesses specific needs.

Employee Benefits and Compensation HUB will use benchmarking tools to compare our client’s employee benefits and compensation packages with those of similar companies. This helps ensure they are attracting and retaining top talent.

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2. Have the 2024 HSA contribution limits and High Deductible Health Plan minimum deductibles been announced?

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Yes, these were both updated earlier this year—The HSA contribution limits will see a significant increase from $3,850 for individual coverage and $7,750 for other tiers in 2023, up to $4,150 and $8,300 in 2024. Meanwhile, the minimum deductibles have increased from $1,500 to $1,600 for individual coverage and from $3,000 to $3,200 for other tiers of coverage. As a reminder, the minimum deductibles apply based on when the plan year begins. For employers who sponsor off-calendar year plans that start in say, December of 2023, the 2023 minimum deductibles will apply. t ra te g i c Ac

3. What can we do as an employer to mitigate our healthcare costs?

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A few things come to mind for us when taking action to reduce healthcare costs, which include:

Holding Wellness Campaigns This has been known to improve employee health, increase morale, enhance productivity, decrease absenteeism, and has been even shown to reduce healthcare costs.

Adjusting Your Company’s Contribution Strategy This will benefit both your employees and the organization as a whole. When employees feel that their compensation and benefits align with their needs and expectations, they are more likely to be satisfied with their jobs.

A competitive compensation and benefits package can make your organization more attractive to skilled and experienced professionals!"

Shopping for a New Plan Getting quotes from multiple carriers helps to see if your rates are in line with industry averages, or hopefully find a cost reduction for your group.

Educate Yourself on Your Current Plan Education on where to receive care (i.e. urgent care when appropriate) and education on ‘benefits of benefits’ (i.e. some plans are waiving cost shares for telehealth visits, EAP, etc).

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- Taylor Vaughan

4. Have the 2024 FSA contribution limits been announced? No, these are not announced until late October or possibly even November. Every year, employers who sponsor calendar year FSAs eagerly anticipate this number being released so they can start their Open Enrollment. Employers can plan for Open Enrollment and even start it and then just update the FSA contribution limit once it is announced.

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5. How can we address overall well-being, especially if we’ve never done it before?

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We have access to many resources within our organization, one being our in-house guru, Health & Performance Practice Leader, Fran Scott: “Today's Health and Performance space is much more sophisticated than it was even a few years ago, resulting in expanding value propositions and exciting new frontiers (mental health and community development to name a few). While this is interesting and exciting, it can also be quite noisy for clients. My job is to help them navigate the intersection of the science of lifestyle medicine, industry best practice, and strategy while bringing the perspectives that come with many years of hands-on operational experience driving health and wellbeing initiatives.”

Pro Tip Utilizing tools HUB offers such as ChooseWell can be a great benefit to your organization. ChooseWell is a comprehensive wellness program designed to enhance employee health and can offer numerous advantages to both employees and the organization.

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6. Now that the Public Health Emergency (PHE) has ended, what does this mean for group health plans?

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The PHE related to the COVID-19 pandemic was in effect for over three years, and finally ended in May of 2023. With it coming to an end, group health plans now only need to cover COVID vaccines obtained at in-network providers at 100%. While the PHE was in effect, vaccines needed to be covered at 100% for both in-network and out-of-network providers. Likewise, COVID testing (in-network, out-of-network, and eight at-home tests per member every 30 days) needed to be covered at 100%. Though self-insured plans have the flexibility to still cover the out-of-network vaccines and tests at 100%, very few seem to be doing so. It is also worth mentioning that starting in 2025, Qualified High Deductible Health Plans which are designed to be HSA compatible, can no longer cover COVID testing or treatment as preventive.

Quick Takeaway Wondering about changes in your currently offered FSA? The IRS isn't planning to release the 2024 FSA contribution limits until late October or early November, so keep an eye out for these upcoming changes.

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7. Can you explain the new HSA & HDHP figures that were released earlier this year?

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The Internal Revenue Service (IRS) has once again provided clarity on the financial landscape of healthcare by releasing the limits for health savings accounts (HSAs) and high deductible health plans (HDHPs). These annual adjustments, based on inflation and regulatory considerations, play a vital role in shaping the healthcare choices and financial strategies of millions of individuals and families across the country. The surges reflect continuing inflationary pressures. As a reminder, 'family' coverage means any coverage other than self-only. Understanding the nuances of HSAs, HDHPs, and the corresponding IRS limits can be complex. To help individuals make informed decisions, our team at HUB is available to answer any questions you have along the way, offer educational resources and expert guidance. These offerings empower the groups we work with to tailor their healthcare choices to each client’s unique needs and financial goals.

Did You Know? You can subscribe to receive the latest news & updates to help you stay ‘in the know’ and keep pace with the latest trends by visiting hubinternational.com/subscribe

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8. Medicare open enrollment is coming up, do employers need to provide anything to employees regarding this? Under the Medicare Part D rules, those who are eligible for Part D need to have “creditable coverage.” If they don’t have this level of coverage, they will pay late enrollment penalties in the form of higher Part D rates when they do enroll in Part D. This means the prescription drug coverage they have is at least as good as they coverage they would have if they enrolled in Medicare. Employers do not need to provide this level of coverage (though many do), however they need to provide individuals who are eligible for Part D with a notice. This notice will communicate whether the plan’s prescription drug coverage is “creditable” or “non-creditable” and allow Part D eligible individuals to make informed decisions. The notice needs to be provided annually by October 15th each year.

We are thrilled to invite you to HUB International's Great Plains Financial Leadership Summit on September 19 in Fargo! Join us for this three-session event and receive guidance on how developing a mental health strategy can support your company’s financial objectives, the myriad financial and tax benefits of the HSA and how to harness them, and guidance on developing a comprehensive financial wellness strategy for your employees. Three speakers will be featured, including our own Patrick Fay and Fran Scott, all of whom are certified for continuing education credit through SHRM and HRCI.

Please contact Trish at trish.sorenson@hubinternational.com If you would like to attend.

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GO FORTH

& GROW

Building Better Communities by Design By Tracy Nicholson |

provided by JLG Architects

LG Architects has come a long way since 1989, from a small start-up of two owners to a national pacesetter and woman-led ESOP with nine offices and over 200 employee owners. Nearly a quarter of JLG’s elite team chose to plant their roots in Fargo, remaining downtown for nearly 20 years—at the heart of the community they love. While JLG has worked hard to build a better Fargo-Moorhead, they’ll quickly tell you that this community has built a better JLG.

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DESIGNED TO GO THE DISTANCE

JLG believes the growth of the firm and the growth of Fargo-Moorhead-West Fargo should be aligned in a way that’s designed to go the distance. “Supporting the community is just common sense,” said JLG’s FargoMoorhead Regional Manager, Rob Remark, AIA. “If business leaders are solely focused on internal growth and not the strength and vitality of their surrounding communities, they’re probably missing the more meaningful mission. Building a better business can only happen by building a better community; that means staying engaged and informed.”

“Supporting the community is just common sense.” - Rob Remark, AIA, JLG’s Fargo-Moorhead Regional Manager

A CULTURE OF EMPOWERING COMMUNITY JLG drives a culture that empowers interaction and uplifts communities. Professionally, they deliver solutions that transcend tradition; multi-use arenas that entertain and educate, workplaces that feel like home, and schools and community centers that embrace our differences and diversity. Personally, JLG’s team is dedicated to transformation—making waves that spread opportunity across the community.

2023 Street Fair Booth Marking Team

“We don’t just work in this community, we live here—it’s personal. We want to live in a great community, and that means a flourishing environment that feels like we’re all in it together,” said JLG’s Ty Pritchard. “I can’t think of a better way to do that than to take on projects that change the landscape of our community and improve the lives of my friends, family, and neighbors.”

“We don’t just work in this community, we live here—it’s personal."

Down Home Volunteer Team

- Ty Pritchard, AIA, JLG Project Designer

For years, the firm has dedicated 1% of its annual billings to pro bono design for local nonprofit organizations, including United Way, FMCT, Northern Lights Council of Boy Scouts, and F-M Science Museum, to name a few. Additionally, all JLGers are given time off to volunteer and support community causes, both professional and personal.

DID YOU KNOW? JLG Architects is working closely with the City of Moorhead to advise a new Downtown Moorhead Masterplan Vision, aimed at re-energizing community engagement with vibrant activities and gathering spaces.

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“To take the time and initiative to find ways to meaningfully impact our communities is truly at the heart and soul of what being a JLGer means." - Tracy Jordre, AIA, JLG’s LEED AP, Principal Architect, and Workplace Design Expert

“Without building a better community, our work at JLG is limited.” - Jennifer Burke Jackson, AIA, LEED AP, Principal Architect & JLG podcaster

“As designers, we want to better understand the needs of the unheard so that we can thoughtfully elevate issues impacting our communities.” - Matthew Dunham, AIA, JLG Brand Coordinator

“One of the things that I so deeply appreciate about JLG is our devotion to our communities,” said Tracy Jordre, AIA, LEED AP, principal architect, and workplace design expert. “To take the time and initiative to find ways to meaningfully impact our communities is truly at the heart and soul of what being a JLGer means. When I’m volunteering and engaging in community activities, I am continually developing beautiful friendships which have made my life so much more meaningful.”

ENGAGING ALL VOICES JLG’s employee-owners orchestrate outreach with avenues like the firm’s “Community Matters” podcast, which seeks out all voices within raw interviews and storytelling—using conversation as a catalyst to systematic change. “You can only truly elevate broadly, solve systemwide problems, and create a brighter future as a community,” added Principal Architect and podcaster, Jennifer Burke Jackson. “Without building a better community, our work at JLG is limited. We have to grow, learn, and collaborate beyond our areas of expertise to maximize impact.” JLG believes the building must care about the community for the community to care about the building. The team doesn’t just focus on who will use the building, but also on who isn’t using the building and why. Their team steps out of traditional town halls to meet people where they are, across the neighborhood at local festivals, parks, and marketplaces, in addition to online surveys and personal phone calls. “As designers, we want to better understand the needs of the unheard so that we can thoughtfully elevate issues impacting our communities,” said JLG’s Matthew Dunham. “Design and creative thinking are powerful tools which can lead to effective policy changes and interventions.” JLG’s team focuses on people-first solutions that reflect, nurture, and respond to users in a way that builds better communities, one block or building at a time. They know community transformation happens from the inside out, starting at the core of their own company. By elevating the voices of this community, JLG keeps the conversation flowing, opening the door to volunteerism, activism, stewardship, and human compassion.

Learn more at jlgarchitects.com Check out the Community Matters Podcast by visiting:

jlgarchitects.com/community-matters-podcast

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ASK THE EXPERT

s we enter the fall season, now is an excellent time to review your organization’s budget for 2024. Planning ahead allows you to ensure your business has the resources it needs to grow and prosper in the coming year. As you plan your budget, it’s very important to recognize that technology shouldn’t be an afterthought. In today’s highly digitized environment, you need to have a clear and welldefined IT budget. An unanticipated technology issue in the middle of the year could cause a lot of trouble; it’s best to prepared before that happens. Let’s explore a few key things to keep in mind while budgeting for your IT needs:

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EMPLOYEE BENEFITS ADVISOR, MARSH MCLENNAN AGENCY

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? What if you modeled your HR department after Tom Hanks? The actor who has played Captain Sully, Mr. Rogers, and Forrest Gump has a lot to teach us about being our best. Whether it's finding compassion, being decisive, or just being our true selves, this talk will focus on what we can bring to the table as HR leaders to help support our organizations in today's fast business climate. Why are you passionate about this topic? I think being adaptive, curious, and genuine are the greatest skills that HR professionals can bring to work. By finding the connection between the movies and our daily lives, maybe we can bring new energy to the important work that we do every day. Why should people consider attending DisruptHR? I've been lucky enough to attend and speak at DisruptHR in the past and the level of excitement and enthusiasm is electric! Being able to share ideas with your peers and other thought leaders makes the event one of a kind in the area! What general business advice do you have for readers out there? Be curious. Be genuine. Be present. If you focus on these traits, you can really go far! What books or podcasts would you recommend for people looking to understand your topic a little bit more? "If Not You, Who?" by Jill Christensen This book focuses on employee engagement and how trust can help in every aspect of your organization. "DriveThruHR" with Mike VanDervort, Robin Schooling, Dwane Lay, and Crystal Miller Lay The "DriveThruHR" podcast covers topics relevant to HR professionals. Featured guests discuss various topics including HR technology, recruiting, talent management, leadership, organizational culture, and strategic HR. "How I Built This" with Guy Raz On the "How I Built This" podcast, Guy Raz dives into the stories behind some of the world's best-known companies. The show weaves a narrative journey about innovators, entrepreneurs, and idealists—and the movements they built.

PHOTO PROVIDED BY STEVEN REUTER

ORGANIZATIONAL HEALTH CONSULTANT, MINNESOTA MANAGEMENT & BUDGET

SEPTEMBER 2023

you give us a hint about what you will be speaking on at DisruptHR? In this talk, I discuss the concept of trust in human relationships and its impact on workplace dynamics. I propose that the traditional binary view of trust is flawed and limits our ability to build relationships effectively. Instead, I introduce a new framework for trust that acknowledges its complexity. This framework helps us become aware of our contributions to trust and how we can improve it. I also address the challenges of transitioning from negative to positive trust and emphasize the importance of effort, patience, and a genuine desire to grow as both leaders and individuals. A few points I’ll discuss are: 1. The traditional view of trust 2. A new trust framework 3. The trust improvement process 4. Outcomes of better trust Why are you passionate about this topic?

This topic is core to how we show up for one another, including how we disagree, problem-solve, and support each other. The better we can understand what’s going on, the better we can attend to its impact.

faster, reactive thinking; even when looking at the same information. This is because our faster thinking uses cognitive bias to speed up judgment, and many of these biases are limited, flawed, or downright wrong.

We frequently lean on assumptions, personal narratives, and flawed thinking when interacting with others. When we are engaging people we disagree with, these assumptions and narratives make moments of conflict turn unhealthy and self-fulfilling. Our current political polarization is a stark example of this dynamic.

"Nonviolent Communication" by Marshall Rosenberg

It’s absolutely essential, in my eyes, that we delve deeper into the interactions we have with one another, the stories we tell ourselves, and how we perpetuate the pain we experience, if we are ever going to find ourselves in a place of healthy conflict, innovative solutions, and collaboration.

This book discusses communication skills that help to articulate our emotions, thoughts, and needs. Common speech combines these three or even omits them completely, leaving us at risk of believing our perceptions are fact. If we speak more intentionally, we are able to communicate our needs more clearly while recognizing the impact of the stories we tell ourselves. Why should people consider attending DisruptHR?

What books or podcasts would you recommend for people looking to understand your topic a little bit more?

DisruptHR is a refreshing shift from the daily routine many of us have come to know. The connection with colleagues and the jolting exposure to new mindsets bring some much-needed energy to a part of life that can feel complacent. It’s programs like DisruptHR that help to spark innovation, and for that I love it!

"How Emotions Are Made" by Lisa Feldman Barrett

What general business advice do you have for readers out there?

This book discusses the theory of constructed emotion. This understanding of how our brain and body operate is helpful for understanding the predictive nature of trust. "The Upside of Stress" by Kelly McGonigalay This book discusses mindset science and how we view the world and others can have predictive impacts on ourselves and others. "Thinking, Fast and Slow" by Daniel Kahneman In this book, Kahneman discusses his research on how we think. This book helps illustrate how deliberate thought can result in significantly different perspectives and outcomes than our

There is a lot of advice already out there, and a lot more that could be said. So I’ll just say this: You know far less than you think. The assumptions you make and the beliefs you hold are, by nature, imperfect at best. Curiosity is the best antidote to the pain you create by holding so fast to your opinion and beliefs. Embrace your fallibility. Instead of making a judgment, ask a question. Then, let your opinion change with the facts. If we can be more curious in our lives, we create opportunities for trust, healthy conflict, connection, and safety. But we need to set our egos aside. That takes inner work.

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PHOTO BY GARY USSERY

HUMAN RESOURCES DIRECTOR, DAKOTA SUPPLY GROUP

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? Women in the workforce. I am passionate about women and working moms in the workforce as this has been my life for the last 20 years and an area I am deeply aware of and experienced in. All moms are working moms, whether in the workforce or not, however, recent research and my personal insights focus specifically on women and more specifically, moms, who work in the workforce. We have made wonderful progress towards women in the workforce and specifically in leadership positions—although there is much more progress to be made still—however, our societal structure is lagging as a result and the support that is now necessary for women to take on more and higher roles within the workforce and both parents working outside the home, needs to progress at the same rate. Today's generation of females in the workforce is truly paving the way for generations to come by silently doing the heavy lifting for the continued progress of women by increasingly taking on the role of breadwinner while handling the majority of household management. The two main areas of focus that need to progress and need our attention to continue to support working moms are childcare and household management. I will speak to both our current childcare crisis and where the burden of household management falls, as well as recent research that supports it as well as solutions. We all know there are not enough people in our workforce. Supporting, recognizing, and celebrating working moms and their efforts, and creating a societal structure that supports working moms cannot only fill the workforce gap and create more muchneeded availability within our talent pools but pave the way for generations to come. What books or podcasts would you recommend for people looking to understand your topic a little bit more?

SEPTEMBER 2023

"You Don't Have to Carry It All: Ditch the Mom Guilt and Fine a Better Way Forward" by Paula Faris This reveals a game plan that will not only make being a working mom "work" but will also reveal how and why society needs to value mothers first. Weaving together groundbreaking research with inspirational wisdom. "Lean Out: The Truth about Women, Power, and the Workplace" by Marissa Orr Lean Out offers a new and refreshingly candid perspective on what it’s really like for today’s corporate underdogs. Based on both in-depth research and personal experiences, Orr punctures a gaping hole in today’s feminist rhetoric and sews it back up with compelling new arguments for the reasons more women don’t make it to the top and how companies can better incentivize women by actually listening to what they have to say and by rewarding the traits that make them successful. "Lean In: Women, Work, and the Will to Lead" by Sheryl Sandberg Sheryl Sandberg's provocative, inspiring book about women and power grew out of an electrifying TED Talk Sandberg gave in 2010 in which she expressed her concern that progress for women in achieving major leadership positions had stalled. The talk became a phenomenon and has since been viewed nearly 2,000,000 times. In Lean In, she fuses humorous personal anecdotes, singular lessons on confidence and leadership, and practical advice for women based on research, data, her own experiences, and the experiences of other women of all ages. Sandberg has an uncanny gift for cutting through layers of ambiguity that surround working women, and in Lean In, she grapples, piercingly, with the great questions of modern life. Her message to women is overwhelmingly positive. She is a trailblazing model for the ideas she so passionately espouses, and she's on the pulse of a topic that has never been more relevant.

Research: “In a Growing Share of U.S. Marriages, Husbands and Wives Earn About the Same.” Pew Research Center, Washington, D.C. (April 13, 2023) Husbands and Wives Earn Similar Wages in a Growing Share of Marriages | Pew Research Center Why should people consider attending DisruptHR? I first heard about Disrupt HR about eight years ago and I was thrilled when FargoMoorhead decided to bring it to our area! What an impactful, fun, progressive, and efficient way to continue to challenge and grow ourselves as HR professionals. Topics are progressive, which naturally leads to a little bit of disruption, but what better way to be cutting-edge and proactive in the future of HR. What general business advice do you have for readers out there? People First Culture: I guess I work in HR for a reason! I'm a strong believer in a people first culture. When you invest and rely on your people as your company's greatest strength, I promise you that will translate into a remarkable customer experience and a high-performing, highly profitable organization. Leadership and People Managers: Never underestimate the impact you make as a people manager and leader. Your ability to effectively lead has a direct impact on your employees' optimal performance and thus the optimal performance of your organization. If you are in a leadership position, there is no room for ego or insecurities. Positive Change Maker: Be a positive change maker, embrace innovation, and challenge the status quo. Look for ways to continue to make yourself and your company better. But do it in a way that makes others want to follow you. Accountability: Don't be afraid of feedback—whether you are giving it or receiving! Always be respectful about it, but this is truly what will make you and others around you grow.

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VICE PRESIDENT OF VIDEO AND CONTENT, FLINT GROUP

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? As an adult diagnosed with ADHD while serving in a high-performance leadership role, I questioned how I lived my whole life with a misfunctioning brain but had managed personal and professional success. After learning more about ADHD, I realized I'd held a lot of misconceptions about this and other brain disorders. I'd previously thought of ADHD as a learning disability that made school and sitting still hard. While both of those things are true for many, ADHD also provides superpowers. My talk will focus on what ADHD is and how it can look different for individuals, especially girls and women. Using personal experience, I'll explain some of the "life hacks" that I subconsciously developed as a kid that helped me achieve my big goals in adulthood. I'll also share some of the deficiencies I still have to work to control or counteract. The main reason I want to share my story and experience is to help others with ADHD, their peers, families, and colleagues utilize the strengths this disorder provides while minimizing the negative symptoms, including: 1. Adopting various forms of communication 2. Allowing for a flexible work environment 3. Accepting alternative approaches to tasks 4. Encouraging employees to disclose and discover neurodivergent disorders Why are you passionate about this topic? This topic affects not only my everyday life, but one of my children's as well. I consider the fact that I've reached this

level of professional success in some ways the luck of circumstances and that I found "my thing." I want to empower others who are still searching and those around them to understand ADHD and that it's okay to embrace and talk openly about it. I believe schools and workplaces are still structured for the neurotypical brain, making it even more difficult for those with neurodivergent brains to succeed in that environment. The accommodations needed by those with ADHD are generally not extreme and can have a huge impact. There are also many behaviors that may be perceived as negative or disrespectful that are simply symptoms that someone is either unaware of or unable to control.

Why should people consider attending DisruptHR?

As a professional storyteller, sharing my story with others feels like the most natural way to help fight misperceptions and stigma around this topic.

2. Focus. It's so easy to get pulled into the day-to-day chaos of the modern work world, but maintaining steady progress toward your long-term goals is what will take you to the next level. For me, this means carving just 15-60 minutes a week so that I'm really focused on the tasks that need to happen now to reach quarterly and yearly goals. Sometimes this means declining a Teams meeting that doesn't have a clear agenda and having very structured check-ins with my employees to maximize what both of us get out of it.

What books or podcasts would you recommend for people looking to understand your topic a little bit more? Books: "Scattered Minds: The Origins and Healing of Attention Deficit Disorder" by Gabor Mate "What Does Everybody Else Know That I Don't?" by Michele Novotni "A Radical Guide for Women with ADHD" by Sari Solden and Michelle Frank Podcasts: "Struggle Care" by KC Davis

DisruptHR isn't just for HR professionals. People and workplace culture are huge, and all leaders can benefit from understanding ways to better support employees. What general business advice do you have for readers out there? 1. Figure out your personal values and use them to fuel your work goals. Dig deep and ask yourself why you want to achieve your professional goals from a very personal level and why those goals matter to you as a person.

3. Help employees love their job. Everyone has bad days or weeks, but what gets you through it is remembering the big picture of fulfillment and support from your workplace. "Culture" has been a buzzword for years now, but spending extra time/money embracing employees' personal and professional interests or hobbies helps everyone feel and do better in the long run.

"ADHD Experts" by ADDitude "Faster Than Normal" by Peter Shankman

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PHOTO BY GARY USSERY

TALENT PARTNER, COLLECTIVE

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? Infertility is still a “taboo” topic. Many women, and men, are uncomfortable talking about this common occurrence. Approximately 1 in 6 people struggle to conceive. This is a topic that should be discussed when evaluating benefits. Younger generations are looking for a comprehensive compensation and benefits package that includes things outside of traditional medical insurance coverage. Providing fertility benefits for employees can be a great retention tool for those thinking of starting a family. It’s time to break the stigma of discussing infertility. I plan to share my journey with infertility, how my employers and coworkers support me, and how my role in benefits gives me a front-row seat to the types of support you can give to others in my shoes. Why are you passionate about this topic? My husband and I have been trying to start our family for nearly four years now. We’ve gone through testing and treatments, had to put treatments on hold due to cost, and suffered through the dreaded “just relax and have fun” advice. Infertility is a rollercoaster and can feel so isolating, regardless of how common it is. I’m grateful that I’ve worked for employers who have provided me with a great deal of flexibility, but sadly, some of my peers can’t say the same. The current and upcoming workforce are looking for work/life balance. The idea of “leaving home at the door” when you get to work is quickly becoming an outdated mindset. Part of that includes talking to your employees about what’s going on in their life outside of the office. I feel that when people are going through hard things, they should be able to talk to their teams about it, even if it’s uncomfortable.

Outside of benefits, I really want women and couples to advocate for themselves. We have a close friend who pushed us to get a consultation at a reproductive clinic after about 12 months of trying. The thought of seeking help and being diagnosed with infertility was nervewracking, but in hindsight, it gave us clarity and a projection of what our journey would look like. Most people aren’t lucky enough to have someone close in their lives that is very knowledgeable in women’s health and reproduction so they wait much longer than they should to seek treatment. Don’t wait, start your journey! What books or podcasts would you recommend for people looking to understand your topic a little bit more? I am very grateful to have a close friend who works in a fertility clinic, so most of my knowledge comes from her. The difficulty with books and podcasts is that it’s a lot of personal experiences, “I swear by this diet. I took this supplement and was pregnant the next month. These were my symptoms, and this was my diagnosis.” Unfortunately, two people can have the same symptoms but not the same diagnosis. Sticking to evidencebased resources is best, especially if you try the diets or supplements that others suggest and they don’t work for you. Speaking from experience, it’s crushing. Fertility Out Loud (fertilityoutloud.com)

is a great resource for anyone. They have a ton of information and can help find a clinic near you if you’re unsure where to go. They also have social media pages where they’re constantly sharing tips, stats, and people’s stories. Everlasting Hope (raisingeverlastinghope.org) is a group

According to our infertility clinic, ASRM (reproductivefacts.org) is the most upto-date on research and information and as providers, they follow their guidelines. They have information available in formats from podcasts to news articles. Resolve (resolve.org) is a national

infertility organization. They have a lot of information and are huge when it comes to advocacy for patients. Lastly, is the podcast called "As A Woman" by Natalie Crawford, MD. Not only is it free, but she talks

about a variety of topics like treatment processes and different diagnoses. Why should people consider attending DisruptHR? If you’re anything like me, long presentations aren’t your favorite thing. This, on the other hand, is fun and engaging—each speaker only gets 5 minutes to talk! That means they pack a punch and you learn a lot in a short amount of time. Along with that, there’s an emcee who keeps the energy up the entire time. My favorite part of DisruptHR is that the speakers chose subjects that are important to them, so you’ll get topics that are outside of the norm. DisruptHR is designed to “shake up” how HR thinks about standard practices. It’s an event unlike any other—it’s exciting, fun, eye opening, and a great place to network! What general business advice do you have for readers out there? Employees are there to do a job but don’t forget they’re still human. They’re your most valuable asset, treat them like it!

local to North Dakota. Their site features information, testimonials, and even a place to donate to help those going through infertility.

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PHOTO BY GARY USSERY

INTEGRATION STRATEGIST, FMWF CHAMBER OF COMMERCE

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? Drawing from my personal journey of resilience, leadership, and community integration, my talk at DisruptHR is bound to be a captivating exploration of building bridges and fostering inclusion in the modern workplace. Here's a hint: Amidst a globalized world teeming with diverse cultures and backgrounds, HR holds the key to crafting a truly inclusive workspace. My talk will delve into the challenges and opportunities presented by multicultural workforces, focusing on how organizations can harness the strengths of diversity to forge stronger, more resilient teams. Drawing from my personal journey, I will underscore the importance of cultural sensitivity, understanding, and open dialogue in creating a harmonious workplace. Here are some of the points I will touch upon: 1. How sharing stories can foster understanding and bridge cultural gaps.

perspectives, decisions, and interactions. Embracing these diverse stories in the workplace not only enhances cultural sensitivity but also ignites innovation, creativity, and resilience. Each individual's journey, including my own, has a wealth of lessons and insights that can significantly enrich organizational culture and strategy. Furthermore, as someone who has personally navigated the complexities of cultural integration, I recognize the imperative role of HR in crafting inclusive workplaces. This isn't just about fairness or ethics; it's about leveraging diverse talents, experiences, and perspectives to drive business forward. By promoting a culture of understanding and mutual respect, we pave the way for a harmonious, productive, and innovative work environment. Every story, like mine, can become a catalyst for change, a bridge between cultures, and a testament to the limitless potential of diverse teams working in synergy. This deep-seated belief in the transformative power of inclusivity and diversity fuels my passion for the topic.

2. The need for HR professionals to be equipped with the skills to navigate the complexities of diverse workforces.

What books or podcasts would you recommend for people looking to understand your topic a little bit more?

3. How fostering an inclusive environment can drive innovation, creativity, and collaboration.

"The Culture Map: Breaking Through the Invisible Boundaries of Global Business" by Erin Meyer

4. The importance of leaders in setting the tone for a culture of acceptance and mutual respect. 5. Techniques to build strong bonds between team members from varied backgrounds, leveraging their unique perspectives for the collective good. My talk will be a masterclass in integrating diverse communities within an organizational framework, drawing inspiration from my own life's journey to empower HR professionals with the tools they need to thrive in today's diverse workplace. Why are you passionate about this topic? I am profoundly passionate about the integration and inclusion of diverse cultures within the workplace, largely because of the life I've lived. Our backgrounds and personal narratives shape us, molding our

"The Diversity Advantage: Fixing Gender Inequality In the Workplace" by Ruchika Tulshyan Why should people consider attending DisruptHR? DisruptHR is a game-changing HR event designed to challenge traditional thinking. It’s where industry disruptors share transformative insights on cultural integration and the power of diversity. Beyond the talks, it’s a prime networking hub, gathering thought leaders and passionate professionals. I strongly believe that attending DisruptHR will be an invaluable experience for anyone involved in the HR space, be it seasoned professionals or newcomers to the field.

What general business advice do you have for readers out there? Having faced unimaginable adversities in my early life and leading my family to a new land in search of better opportunities, I've come to value the strength that comes from embracing diverse perspectives, backgrounds, and narratives. Such experiences have honed my belief in the transformative power of inclusivity and the rich tapestry of stories that individuals bring to the table. Some of my business advice: • A business thrives when it welcomes and integrates a myriad of backgrounds and perspectives. • Understand the personal stories and journeys of your team members. When you lead with empathy, you create an environment where everyone feels seen, heard, and valued. • Challenges are inevitable. Drawing from my personal journey, resilience is not just about weathering the storm but growing stronger because of it. Embrace adversity as an opportunity for growth. • Promote a culture where team members feel comfortable sharing their thoughts, concerns, and ideas. An open dialogue encourages mutual respect and understanding. • Engage with your local community and understand its needs. Businesses that are rooted in their community and give back tend to have a stronger reputation and a more loyal customer base. • The world is ever-evolving, and so is the business landscape. Encourage a culture of continuous learning and development to stay ahead of the curve. • Flexibility is key in a rapidly changing global market. Stay agile, be open to change, and always be prepared to pivot when necessary. • Integrity and ethical considerations should be at the core of your business operations. It not only builds trust but also ensures long-term sustainability. • Recognizing achievements fosters motivation and boosts morale. • Your core values should guide every business decision. One of my mentors told me "Business is not just about profits; it's about creating meaningful impact, building strong relationships, and leaving a lasting legacy." FARGOINC.COM

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CVPM, SHRM-CP, FFCP, PASC; FOUNDER, ANIMAL ADVOCATE

SEPTEMBER 2023

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Can you give us a hint about what you will be speaking on at DisruptHR? 66% of US households own a pet. That means up to 2/3 of your employees may experience grief from pet loss at any given time. Research has shown that for some pet owners, losing a pet is just as emotionally and physiologically disruptive as grieving the death of a human family member. The lack of societal acceptance for grieving the death of a pet may cause a range of emotional responses, such as anxiety, stress, and shame. These emotions may lead to isolation, loneliness, and even suicidal thoughts. Unresolved grief costs businesses nearly $100 billion per year due to absenteeism, presenteeism, mistakes, and employee attrition. I will talk about why introducing a pet bereavement policy in your business is a great addition to your benefits package and employee wellness initiatives. Why are you passionate about this topic? To some people, taking care of their pets is their lifeline. It could be the reason they stay sober, the reason they get out of bed in the morning to go to work to give their pet a better life. Their pets are their only constant that provides unconditional love. Everything reminds us of them when they're gone. The nose-print window art in the car and by the front door. Driving by the park and daydreaming about walking together. Old toys found under the couch. Without being able to effectively cope with the deep emotions, the physical and emotional anguish is debilitating. Pets are family and it’s time we support each other through their loss by eliminating disenfranchised grief.

What books or podcasts would you recommend for people looking to understand your topic a little bit more? “Honoring the Journey: A Guided Path Through Pet Loss” by KaLee R. Pasek, DVM This is a must-read for anyone going through pet loss. This book captures the reader with powerful illustrations and raw emotions. This guidebook assists with the healing process one must face when a pet dies. The book is unique in its symbolism and style offering affirmations to replace the pain that one feels while still honoring the path of grief and healing. “Good Grief: Finding Peace After Pet Loss: Personal and Professional Insights on the Animal Lover's Unique Grieving Process” by Sid Korpi This book ends the misperception that we must suffer in solitary confinement and thus prolong, or stay permanently stuck in our grief. The pain of losing a beloved animal companion is unlike any other. The reader is empowered to not be stuck in disenfranchised grief by introducing coping methods. The book melds the author’s personal perspectives and stories to help us understand that death is part of the cycle of life, and how to embrace it. “The Grieving Brain” by MaryFrances O’Connor, PhD This gives us a fascinating new window into one of the hallmark experiences of being human. The author is a renowned grief expert and neuroscientist and shares groundbreaking discoveries about what happens in our brains when we grieve, providing a new paradigm for understanding love, loss, and learning.

Podcast: "When Your Fur Person Dies" by Jill Johnson-Young, LCSW This podcast talks about why pet loss is so significant and why it’s important to talk about it as well as how to talk about it. Jill talks about things we can do when we’re in the grief process, or anticipating death. She explains how to handle when others don’t recognize the significance of the loss; the symptoms of grief; how to talk with kids about death; how to prepare them, and involve them. Why should people consider attending DisruptHR? DisruptHR is meant to exchange information and bold ideas with changemakers worldwide! We are lucky to have this available in Fargo. You don’t have to be in the human resource field to benefit from this energetic, informative, and empowering event! What general business advice do you have for readers out there? When I was going through some major life changes in my “previous life,” an anonymous coworker put a fortune cookie message on my keyboard that said, “Action is worry’s worst enemy.” I still have it to this day, and I don't know who I should thank because this power changed my life. No matter what you’re going through, whether it is asking for a raise or trouble with something deeper, worrying about a problem does not get you one step closer to the solution. Take risks and be the change. Stay true to your core values and let them guide your decisions.

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PHOTO BY BRITTA THE PHOTOGRAPHER

PRESIDENT OF PROPERTY MANAGEMENT, ENCLAVE

SEPTEMBER 2023

What books or podcasts would you recommend for people looking to understand your topic a little bit more? 1: "The New One Minute Manager" by Ken Blanchard and Spencer Johnson. 2: "Powerful: Building a Culture of Freedom and Responsibility" by Patty McCord. Can you give us a hint about what you will be speaking on at DisruptHR? My presentation, "Other Duties As Assigned: Build a Team of Adaptable Change Champions," revolves around onboarding your team to prioritize adaptability through transparent communication of company goals. It empowers team members to understand the why of the organization, which fosters a culture where people are more comfortable with change that impacts their job as business needs evolve. Why are you passionate about this topic? I believe a well-informed team will thrive in the face of evolving job duties and roles due to company growth, changing technology, or varying economic climates. I am fortunate that two of Enclave’s core values focus on being empowered and promoting innovation. Employees, now more than ever, want to understand the big picture. By transparently talking about business goals and what you are trying to accomplish, it provides better buy-in to be adaptable as business needs evolve.

3: "Lead and Disrupt" by Charles A O’Reilly III and Michael L Tushman. Why should people consider attending DisruptHR? DisruptHR is an intentional time for professionals to think differently and be open to new ideas. I like that the presentations are five minutes; it’s not an event for you to become a subject matter expert, it’s about inciting curiosity for you to take it to the next level. What general business advice do you have for readers out there? Embrace innovation and empower your team with information to understand the big picture and their role in achieving company success. Combining an innovative mindset with an empowered team unlocks creative problem-solving and initiative to propel the business forward.

PHOTO PROVIDED BY JODI JORDHEIM

FOUNDER, STYLED WITH STRENGTH

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? "Creating She's Safe Here Cultures: The responsibility and advocacy needed by HR and all leaders within an organization to 'think like a survivor' when it comes to Domestic Violence." Acknowledging that those experiencing abuse may demonstrate alarming employee performance issues and it’s our responsibility to create safe spaces for them to disclose and seek safety. The role that financial manipulation plays in domestic violence, how to streamline and create opportunities for safety in the workplace, and overcoming bystander fear.

Why are you passionate about this topic?

Why should people consider attending DisruptHR?

I was the last person anyone that knew me would have thought could be a victim of domestic violence. I was outgoing and confident. I was a high performer in a thriving career and was in a relationship in my early 20s that could have potentially de-railed my entire life, as it did for a season. As I approached the 10-year anniversary of the conclusion of that relationship and the freedom and healing I had worked through in those years, it became evident to me why this topic is so hidden in our communities—the shame we have, even when we survive something so traumatizing, we are still believed that the root was our fault.

I was a first-year attendee last year and was invited by a friend but knew very little about the event or what I was stepping into. I was blown away by the intentionality, the range of topics, and the genuine investment that presenters had in their work and specific topic. Topics were so wide-ranging and carefully curated by event organizers that I felt like I had just attended a multi-day conference. We have an incredible community with thoughtful and inclusive organizers that we are lucky to have in Fargo!

What books or podcasts would you recommend for people looking to understand your topic a little bit more?

It always starts and ends with your people, creating a culture of honor and alignment that flows from a leader's ability to create safe spaces. Safe means honesty, process improvement, and an environment for growth at every level within the organization.

Book: "No Visible Bruises: What We Don’t Know About Domestic Violence Could Kill Us" by Rachel Louise Snyder Podcasts: "Root For Each Other A Branches Podcast"

What general business advice do you have for readers out there?

Servant leadership and outreach care are so aligned that being better in our communities often allows us to lead our teams and businesses more effectively.

"She is Your Neighbour"

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CHIEF MARKET OFFICER, ADVANTAGE PAYMENT SERVICES

SEPTEMBER 2023

Can you give us a hint about what you will be speaking on at DisruptHR? Workism has been defined as the belief that work is not only necessary for economic production but it's also the centerpiece of one’s identity and life’s purpose. When work becomes your identity, it can have a long-term impact on yourself and where you work. In this talk, I will define workism, the impact it has on us as individuals, its impact on organizations, how to know if you are enmeshed with your work, how to avoid your job becoming your identity, and how organizations can support their employees in creating or maintaining their unique authentic identities. Why are you passionate about this topic? I have always been very driven and passionate about my "work." As my career progressed, the line between work and my personal identity became blurred. I saw this similarity across many of my team members as well. I needed to intentionally take a step back and understand who I was outside of my "work." In my research, I learned about the concept of workism and how we can stay authentic to our true selves while keeping joy in our everyday work.

Podcasts: "The Gray Area: Work as identity, burnout as lifestyle" with Sean Illing "This is Working" with Daniel Roth Why should people consider attending DisruptHR? DisruptHR is an innovative platform for new ideas and current challenges that every organization and industry is struggling with or may not realize they are dealing with. If you are looking to be inspired and hear new ideas, DisruptHR is like lightning bugs igniting across a field of open minds that are waiting to be inspired and create change at their organization for a better future. What general business advice do you have for readers out there? Try new ideas and new initiatives. Be outside in focused (listen to your customers and the industry). Be curious. Always be learning. Stay authentic to your true self.

What books or podcasts would you recommend for people looking to understand your topic a little bit more? Books: "If Aristotle Ran General Motors" by Tom Morris

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BUSINESS APPLICATIONS SALES ORIGINATION LEAD, AVANADE

SEPTEMBER 2023

lessons I’ve learned in carving out my own unlikely journey. Why are you passionate about this topic? I get questions frequently about how I’ve navigated my career with a ‘useless’ philosophy degree, a couple of large neck tattoos, juggling multiple interests with playing in bands and pursuing competitive martial arts. I think my story can provide some entertainment and inspiration for just about anyone out there trying to figure this life out. What books or podcasts would you recommend for people looking to understand your topic a little bit more? This is one of my favorite questions to be asked! I’m the kind of person that keeps a spreadsheet of books and podcasts and here are some of my favorites that I recommend to people. Books: Can you give us a hint about what you will be speaking on at DisruptHR? Have you ever heard the acronym CLM? It stands for ‘career limiting move’ and usually refers to irreversible decisions, gaffes, and overall bad moves that impact your professional brand negatively. I heard plenty of stories early in my career about legendary CLM’s at holiday parties, all-hands events, and conferences. But what if some of those CLM’s were the best decisions towards designing a lifestyle that reflects your authentic self, despite what everyone else thinks about it? I’ll share some of the funny stories and

"Extreme Ownership" by Jocko Willink This is the best leadership book and my #1 recommended book for anyone wanting to improve their life, career, and relationships. "The 48 Laws of Power" by Robert Greene I refer to this book almost weekly to advise peers, influence for impact, and bring a mischievous smile to my face regarding current affairs.

Podcasts: Naval Ravikant on "The Joe Rogan Experience" This is one of the most interesting and impactful podcasts ever. Naval has an incredible perspective on how to view investing, skill development, and lifestyle design. Jocko Willink on "Tim Ferriss" This podcast introduced me to Jocko, as one of his first public interviews if I recall correctly, highlighting stories from his military career and lessons in leadership. Why should people consider attending DisruptHR? This is a unique format to present ideas and expose attendees to diverse perspectives from individuals making an impact in our community. I’m personally excited to attend to meet professionals across the region and learn from them! What general business advice do you have for readers out there? Be certain you know what your values and goals are before you fill up your calendar. Know what an hour is worth to you and invest those hours appropriately into your goals and priorities. If you feel like you can’t relate to others, just remember that scarce things are considered valuable if you can find the right market.

"The 4 Hour Work Week" by Tim Ferriss This book completely changed my approach to work and time management.

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PHOTO PROVIDED BY GULSAH MATTSON

HEALTH & BENEFITS PRACTICE LEADER, MERCER BENEFITS LLC

SEPTEMBER 2023

Why should people consider attending DisruptHR?

Can you give us a hint about what you will be speaking on at DisruptHR? Diversity, Equity, and Inclusion Why are you passionate about this topic? As an immigrant in the United States, I am passionate about supporting DEI initiatives in our communities and employer groups. It's easy to see the differences in people, but we also have many similarities to embrace. What books or podcasts would you recommend for people looking to understand your topic a little bit more? "The Loudest Duck" by Lisa Liswood "Unconscious Bias" by Mark Murphy

SEPTEMBER 2023

People shouldn't be afraid of disruption if they want to question status-quo, be a change agent, and transform our organizations and communities. DisruptHR is a perfect start for pushing the envelope while engaging with other leaders in the industry, networking with peers, and hearing about thought leadership from different points of view and lenses. What general business advice do you have for readers out there? Follow 80/20: It's easy to get sucked into a whirlwind at work, in life, etc. It's okay to pause to think about the 20% that we will get off of the treadmill to make progress. There will be always humming in the background, are we tuning it down as leaders to shape the future of work decisions?

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SENIOR MANAGER, EIDE BAILLY, LLP

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Can you give us a hint about what you will be speaking on at DisruptHR? In today's business climate, the drive to accomplish more with less is unceasing. Companies hunt tirelessly for the next transformative tool. Automated recruiting, AI customer service bots, and automated emails are fueled by the quest for predictive analytics and artificial intelligence to conjure flawless answers. However, within this whirlwind journey toward technological excellence, humanity is often overshadowed. Beneath the algorithms and flowing data, it's a human spirit yearning for belonging, meaning, and direction. As we embark on digital transformation, let us not lose sight of the heart of progress— the essence of the human being. Why are you passionate about this topic? My passion for this subject stems from a powerful observation: I’ve

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seen people I care about go from being satisfied with their jobs to feeling discontent, all because of changes in technology within their workplace. Over the past decade, I’ve witnessed firsthand how poorly implemented technology can hinder people’s abilities. At the same time, I’ve also seen how successful digital transformations can give people the gift of more quality time with their families, freeing them from the burden of manual business processes. In a world where we spend so much of our lives working, it’s clear that work stress isn’t something we can simply turn on and off. It’s an integral part of who we are, and it should ideally be confined to the workplace. Thoughtful digital transformation offers a greater chance to improve people’s lives. Why should people consider attending DisruptHR? There’s nothing more exhilarating than being in a room with others who share a passion for growth and understand the importance of our most valuable global resource: humanity. Real-life, face-to-face connections are essential. What general business advice do you have for readers out there? The world is a lot smaller than you think - be nice to everyone. - I’ve been surprised working all across the country with how

connected the world is. It’s important to remember that every interaction holds the potential to create lasting connections and opportunities. Embracing kindness and respect sets the stage for unexpected collaborations and positive outcomes. Well-implemented technology enhances employee retention - Thoughtfully integrating technology into your processes can create a more satisfying work environment, empowering employees to focus on meaningful tasks and fostering engagement. By using technology to streamline administrative tasks and nurture workplace culture, you contribute to improved employee retention. Align technology and people strategy for success - A cohesive technology strategy, aligned with your people strategy is a secret sauce. Integrating technology seamlessly into your approach creates a thriving ecosystem for growth. Start with outcomes while considering comprehensive impact - While aiming for specific outcomes, remember that every change resonates throughout the organization. By anticipating challenges, considering broader effects, and taking a holistic approach, you pave the way for smoother transitions and a more resilient business strategy.

OFFICE DOGS

Meet Some of the Office Dogs of FargoMoorhead! By Josiah Kopp

Here at Fargo INC!, we love all things local business and meeting so many wonderful faces across the metro—including our furry friends! Meet some of the most adorable and huggable office dogs of Fargo-Moorhead (it's okay if you let out a few audible "awws" along the way).

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OFFICE DOGS

Truk

Breed: American Bullweiler Business: Nelco First Ad

Fun fact:

When Truk wants something that you are holding, he shakes his head "yes," whether you asked him if he wants it, or not.

Rosie

Breed: French Bulldog Business: Wimmer's Diamonds Meet Rosie, Aaron Wimmer's French Bulldog. She loves to assist guests (and get belly rubs) as they look at jewelry.

Fun fact:

Rosie is quite the model and enjoys posing for Wimmer's online social content.

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Meet Nelco First Aid's office dog, Truk—an American Bullweiler named for his size, and it is also co-owner Kurt McSparron's name spelled backward.

OFFICE DOGS

Solo

Breed: Shih Tzu Business: Personal Touch Marketing Solo is Vice President of Personal Touch and never misses a staff meeting (when there is food involved).

Drake

Drake & Lucca

Breed: English Labs Business: Dakota Medical Foundation Meet DMF's two office dogs, Drake and Lucca! Drake is an English Lab, and has the temperament of a cat. He's also DMF's official Giving Hearts Day dog mascot!

Lucca

"[Lucca's] temperament is closer to that of a rowdy toddler," Riley Boese of DMF said. "Her facial structure has led us to believe she’s part seal." She is, however, also an English Lab.

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OFFICE DOGS

Fun fact:

Grace will stay on her bed until she hears the command "free," although she takes some liberties with what "on" her bed actually means.

Grace

Breed: Greater Swiss Mountain Dog Business: Be More Colorful Grace is a canine participant in K9 Crew Fargo, a group that gives at-risk youth a space to connect with others through canine obedience training.

Chalie

Winnie & Chalie

Breed: Poodle Mix & Australian Shepherd Mix Business: GoodBulb

Winnie

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Winnie and Charlie at GoodBulb are the best greeters in town! Winnie, who is a poodle mix, loves to sleep, and Charlie, who is an Australian Shepard Chocolate Lab mix, loves to play. Stop in and say hello!

OFFICE DOGS

Zeus Shepp

Riggs

Shepp, Riggs, & Zeus

Breeds: Golden Retrievers & Lab/Shepherd Mix Business: Dabbert Custom Homes Shepp and Riggs are the ultimate dynamic duo—they go everywhere together! Where you find one you will find the other. Zeus loves to watch out the window and open the door for guests as they come into the office.

Kevin

Breed: German Shepherd/Corgi Mix Business: Tellwell Story Co. Kevin has about a dozen brothers and sisters in the FM area with a very similar look, all coming from Turtle Mountain Animal Rescue through 4 Luv of Dogs.

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Henry

Willow

Willow & Henry

Breeds: Mini Australian Shepherd/Mini Poodle Mix Business: Zandbroz "It is not an exaggeration to say that people come into Zandbroz just to see the dogs," said Josie Danz of Zandbroz. "Especially Willow—everyone loves Willow. She will wiggle and wag her tail at just about anyone who comes through the door. She is the best marketing asset we have! Henry is a bit more selective in who he warms up to, but when he does, he’s a lover."

Scout & Piper Breed: Black Labs Business: VISIONBank Scout & Piper are the official greeters of VISIONBank, and they even know which clients regularly stop by just to give them a special treat!

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OFFICE DOGS

Paisley & Dash

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opp sia h K

Breeds: Maltipoo & Maltese Business: Paisley & Dash

In case you were wondering where the tasty Fargo-favorite bakery got its name, Sara Lien's Paisley & Dash was named after her two Maltipoo and Maltese pups.

Ruby

Breed: Miniature Goldendoodle Business: Benjamin Custom Homes Ruby is a hugger and loves boat rides in the summer!

Brady & Vinny Breed: Shepherd/Pyrenees/Husky Mix Business: Arbor Park Living Center Brady and Vinny are seven-month-old brothers. Brady is the watchdog and Vinny is the guard dog. Although they love to spend the day in their fenced yard with their kiddie pool, they really enjoy napping. 84

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OFFICE DOGS

Kali

Breed: Great Dane/German Shepherd Business: Heat Transfer Warehouse

Kali loves Costco bones and follows Brianna (HTW's Executive Assistant) around the office no matter where she goes, including car rides. She also thinks she only weighs 30 pounds yet weighs over 110.

Lucy Breed: Husky/Yellow Lab Business: Heat Transfer Warehouse Lucy is the best cuddler and gives hugs on demand. When running on a leash, if there are other runners ahead, she will try to pull you faster to get in first.

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Harley

Breed: Bulldog Business: Heat Transfer Warehouse Harley can jump into office chairs in the blink of an eye, and can and will body slam you because he thinks you want to have fun.

Lion

Breed: Airedale Terrier Business: Heat Transfer Warehouse Lion squeaks to get your attention and is the queen of the office.

Bear

Breed: Schnoodle Business: Heat Transfer Warehouse Nicknamed "Care Bear," Bear is the most energetic one in the office and only works part-time.

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By Brady Drake //////

ARTIFICIAL INTELLIGENCE , a two-letter abbreviation, which stands for artificial intelligence, is certainly a hot topic right now. It is stealing headlines, finding its way into our daily lives, and igniting debates about ethics and best practices. And, you'd better get used to it because it's not going anywhere anytime soon. Local entrepreneur and startup champion Scott Meyer knows this, and he's diving in head first. Meyer's entrance into the artificial intelligence world isn't necessarily new—due to his position as an instructor for developers, he had already been developing AI courses in December—however, he is a leading member of the local charge into the new age, starting a group which meets biweekly called "Fargo AI" and, now, his own AI-based startup, BenchmarkAI. Entrepreneurship is not novel to Meyer, who has an extensive resume. Already in his young life, Meyer has founded multiple businesses and organizations, worked as a city council member, launched an entrepreneurship center at North Dakota State, and so much more. We sat down with Meyer to discuss AI in general as well as his latest endeavor in the space.

Photo by Hillary Ehlen 88

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CONTINUED >>>

Q&A

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CONTINUED >>>

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SEPTEMBER 2023

Revolutionizing Advertising

Mike Tinnes,

CTO and Co-owner of Revel Digital

The Innovative World of Revel Digital and Warehouse-13 By Grant Ayers |

Gary Ussery

the ever-evolving landscape of technology and advertising, few companies manage to stand out with their groundbreaking ideas and exceptional execution. Doing just that and leading the way in the Fargo area is Revel Digital and Warehouse-13, helmed by Ted Rosenbaum and Mike Tinnes, two men with a passion for creating unique products and experiences. Revel Digital and Warehouse-13 have gained recognition for their impressive displays, which seamlessly blend cutting-edge technology with captivating visuals. From

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combining multiple screens with sonic sensors to creating the first-ever digital signage QR code, their work pushes the boundaries of what is possible in the realm of advertising. I sat down with Ted Rosenbaum to delve deeper into the motivations and inspirations behind Revel Digital and Warehouse-13. During our time, we also took a trip through time with Brian Larry, Social Media Consultant for Revel Digital and Warehouse-13, and discussed many of the company’s past feats and accomplishments that have been brought to market.

When asked about the meaning behind their work, Brian explained, "Think Area 51, AREA15, OZ, or any other 'advanced tech' places. Our work goes above and beyond. We're an R&D department, always generating ideas, experimenting, and bringing them to life." Ted highlighted the company's commitment to international operations and collaborations, stating that they welcome projects from all corners of the globe. Collaborations with major brands, through a third-party distributor, such as Best Buy, Target, Intel, ViewSonic, and Coca-Cola (to name a few not restricted by NDAs) demonstrate the trust placed in both Revel Digital and Warehouse-13's expertise. What sets them apart is their ability to provide valuable insights through analytics, using cameras and sensors embedded into their signage to collect user data like age, gender, location, time of day, and foot traffic. This data-driven approach allows for the delivery of tailored information based on users' demographics and analytics. Their team has developed a spider-like camera device for in-office use to greet and provide directions to visitors.

An aspect of their work that Ted emphasized is their dedication to fostering young talent. Through participation with the State of ND Work-Based Learning Program Coordinator, Kerri Kraft, Revel Digital and Warehouse-13 actively hire interns, including students from North Dakota State University (NDSU). Ted proudly shared the story of their spider robot camera project, which serves as an interactive welcoming tool in office environments. As someone enters, the camera and screen activate, greeting them and providing directions to their destination. This innovative solution showcases their commitment to creating interactive and engaging experiences.

Did You Know? Their software tracks analytics and provides monthly reports to clients, offering valuable insights without the need for client intervention.

Collaborating with ATM companies, their software is used to create indoor networks with cameras and screens that display live TV, advertisements, and customizable content.

Furthermore, Revel Digital and Warehouse-13 have expanded their reach beyond traditional digital signage. They collaborate with ATM companies to create indoor advertising billboards that incorporate cameras and screens. These billboards offer diverse capabilities, such as displaying live TV, static advertisements, or customizable screen divisions. Their versatility enables placement in various locations, including sports stadiums, malls, shopping centers, and more.

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Working Hand in Hand Revel Digital and Warehouse-13 are two distinct companies, each contributing to their overall success. To illustrate the power of their solutions, Ted shared an example of a grocery shopping scenario. By entering the ingredients needed for a specific dinner, users can receive the most efficient and optimized route to pick up everything in the store. This innovative integration of technology and convenience showcases the practical applications of Revel Digital and Warehouse-13's solutions. Not stopping with smart screens, the team introduced yet another creation—smart coolers. These coolers feature built-in touch-enabled TV screens, providing users with a menu to select their desired options. To enhance the purchasing experience, an infrared sensor on the clear door allows for various commands to be executed based on user interaction. Whether it's applying discounts, adding items to the checkout process, or enticing customers with additional product advertisements, Revel Digital and Warehouse-13's smart cooler takes convenience and engagement to a whole new level.

Did You Know?

Brian Larry,

Their smart screens in refrigerated vending machines entice customers to purchase additional products and offer touch-enabled menus.

Revel Digital and Warehouse-13 's Social Media Consultant

Revel Digital and Warehouse-13's smart cooler incorporates an infrared sensor on the door, allowing for customized tasks like applying discounts and adding items to the checkout process.

Revel Digital and Warehouse-13's dedication to pushing the boundaries of technology and advertising is evident in their remarkable portfolio of work. Their international presence, collaboration with major brands, and commitment to nurturing young talent have solidified their position as leaders in the industry. Explore further as we dive deeper into their innovative solutions, exploring the impact they have made in the Fargo area and far, far beyond.

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Check out some of the many other products that have been brought to life by Ted, Mike, and the team over the years!

Micro-Markets and the Power of Customization One of the core principles that drive Revel Digital and Warehouse-13 is the belief that their technology holds more value than the physical components themselves. This is exemplified in their innovative approach to advertising and micro-markets, where "every available space becomes an opportunity for brands to make an impact," according to Brian.

Did You Know? The micro-markets they develop allow customers to input unique codes, swipe their credit cards, and pick items from shelves, automatically tracking their selections for convenient payment upon leaving.

Revel Digital and Warehouse-13 firmly believe that micro-markets represent the future of retail, and they are witnessing it unfold before their eyes. The concept of unmanned stores, or micro-markets, feature strategically placed cameras that monitor the entire area, ensuring security and preventing issues such as shoplifting. When customers approach the store, their presence is recorded by the camera.

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By swiping their credit cards to open the door and confirming their entry, customers initiate a seamless shopping experience. Every time an item is picked up, its weight is registered as being taken off the shelf. If customers decide to put the item back, it is deducted from their total at checkout. This approach eliminates the chance for claims of innocence in cases of unintentional item removal. With video evidence available, customers can trust the accuracy of their purchases. As they proceed to select items from the shelves, sensors automatically detect the chosen items and their quantities. Payment is then made upon leaving the store, eliminating concerns about shoplifting and allowing for roundthe-clock operation. This concept holds the potential for expansion into other settings, such as apartment complexes, revolutionizing the way people shop and enhancing security measures. Brian explained, "Pepsi might want to include it in their micro-markets since they don't want any other company to have that advertising space. Once they realize this, Coca-Cola will want to join in, followed by Snickers, and so on." The allure lies not only in the physical space for advertisement but also in the access to valuable demographics and analytics, enabling targeted marketing campaigns.

In this seamless shopping experience, the software behind the micro-market system plays a pivotal role. Ted emphasized that everything is managed by the same software, which can be customized to meet the specific needs and preferences of businesses. When approached by potential clients interested in implementing this system, the company will assess their requirements and offer tailored solutions. This aspect of their business excites them the most, as they do not sell a predefined product but instead provide their expertise to bring clients' projects to life.

Check out a prototype of an entirely unmanned micro-market.

Ted shared an intriguing aspect of their ongoing work, expressing his enthusiasm for a project focused on gestures. While voice command systems like Alexa and Siri are familiar to many, this project explores the realm of hand gestures as a means to enhance accessibility. By programming devices with gesture recognition technology, Revel Digital and Warehouse-13 aim to empower individuals who are handicapped. This innovative endeavor demonstrates their commitment to inclusivity and pushing the boundaries of technological advancements. Analytics play a crucial role in the success of their solutions. Revel Digital and Warehouse-13 automatically track and analyze data through their software, providing valuable insights to their clients. Ted highlighted that clients need not take any action beyond partnering with them; the team takes care of the analytics and sends out monthly reports. This streamlined process allows businesses to focus on their core operations while leveraging the power of data-driven decision-making. In the past, Revel Digital and Warehouse-13 have had the privilege of collaborating directly with renowned companies such as Sony, Dyson, Philips, ViewSonic, Samsung, and Intel. These collaborations were born out of admiration for the unique projects they were involved in with other clients. While their operations have been primarily conducted within the United States, their openness to international projects showcases their dedication to expanding their reach and impact. As Revel Digital and Warehouse-13 continue to innovate and redefine the possibilities of technologydriven advertising and retail experiences, they remain committed to their core values of customization, expertise, and analytics. Next, we will explore more of their exceptional work and delve into the specific projects that have garnered attention and admiration in the Fargo area and beyond.

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Innovation and Expansion: From Interactive Displays to Smart Arenas At the heart of Revel Digital and Warehouse-13's success lies the visionary minds of Rosenbaum and Tinnes, the driving forces behind the company's streamlined operations and the constant pursuit of excellence. That partnership's impressive accomplishments and unwavering dedication serve as a constant source of inspiration within the office space that Revel Digital and Warehouse-13 have occupied for 17 years. The duo's passion and innovative spirit resonate with the entire team, driving them to push the boundaries of what is possible in the realm of technology and advertising. Ted's ability to think outside the box and inspire his team is compared by Brian to the iconic Doc from "Back to the Future," as Brian stated, “Every time I walk through these

Ted reflects on the journey of their products, noting that many of them were ahead of their time. The smart cooler, mentioned previously, was introduced ten years ago when the market wasn't fully ready to embrace such technology. However, times have changed, and businesses now recognize the necessity of investing in these digital advancements. In an increasingly digital world, obtaining accurate representations and demographics of the target market is crucial for effective marketing strategies.

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doors, I’m inspired to work on something new and cutting-edge.” One of their most notable displays has catered to larger businesses like Target, Hornbachers, Costco, and similar retail stores in the past. Understanding that not every business can have a salesperson readily available, the team devised a solution that provides customers with information about products without the need for assistance. When a shoe is lifted from the display, it illuminates and offers relevant details, all without requiring a salesperson's intervention. This innovative approach allows for the gathering of valuable analytics, such as the customer's gender, age, and duration of engagement with the product, enhancing the overall shopping experience.

Did You Know? Their digital signage codes allow businesses to customize targeted ads based on specific times of the day and demographics.

The team at Revel Digital and Warehouse-13 takes pride in their codes, which resemble QR codes but offer complete control over every aspect. Ted demonstrated their functionality by typing his name, which appeared on a bottle displayed on the actual screen. This interactive display creates an engaging experience, demonstrating the team's ability to blend technology and creativity seamlessly. The touchscreen interactive nature of their kiosks enables quick adjustments to pricing, allowing businesses to adapt to different events and boost profits. For instance, during highprofile events like the Super Bowl or the NBA Championship Game, the kiosks can implement a slight price increase on items without drawing much attention. These strategic adjustments contribute to maximizing revenue on busier days. While some of the technology developed by them has been around for a while, it is only now gaining traction and becoming more widely available. The team's ongoing project at Newman Outdoor Field, Home of the Fargo-Moorhead RedHawks, exemplifies their commitment to innovation and expansion. By implementing a camera system to gather insights about individuals entering the venue, including gender, time of arrival, location, and total attendance, they aim to enhance the overall fan experience. The Newman Outdoor Field serves as a proof-of-concept phase for their vision of smart arenas that can offer enhanced advertising opportunities for clients. With their network of 35 stadiums,

real-time viewership of screens can be monitored, providing valuable information for national advertisers seeking a larger audience reach. Behind the scenes, Revel Digital and Warehouse-13 utilize 3D printing technology to manufacture their devices, enabling efficient production and customization. This technology plays a vital role in bringing their innovative concepts to life, ensuring high-quality and precise manufacturing for all their solutions. As Revel Digital and Warehouse-13 continue to evolve and expand, their commitment to pushing the boundaries of technology remains unwavering. From interactive displays to smart kiosks, their portfolio showcases a relentless pursuit of innovation and an unwavering dedication to providing cutting-edge solutions for that share their passion for innovation.

Did You Know? They utilize 3D printing technology for manufacturing various devices, showcasing their commitment to innovative manufacturing processes.

Empowering Customer Engagement and Streamlining Capitol Tours Revel Digital and Warehouse-13's commitment to enhancing customer experiences extends to the fitness industry, with a primary focus on stores like Complete Nutrition. Ted explained the motivation behind their solution, stating, "When customers enter a fitness store, they are often overwhelmed with options and information. Our solution aims to address this issue." By leveraging their innovative technology, customers can now interact with products and access comprehensive information that would typically be provided by salespeople. Nutritional facts and other relevant details empower customers to make informed decisions and engage more effectively with the products. A common concern regarding this technology revolves around the accuracy of inventory tracking. However, Ted assures that their system is designed to address these scenarios. It recognizes when an item is returned to the shelf, even if the customer decides against purchasing it.

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The system reverts back to measuring strictly by weight for subsequent orders. Additionally, when an item is placed back on the shelf, the system attempts to provide customers with enticing offers, such as "buy two, get one free." Through smart upselling techniques and accurate inventory monitoring, Revel Digital and Warehouse-13 ensure a seamless shopping experience. Billboards have long been a staple of advertising, but Revel Digital and Warehouse-13 have taken them to the next level. Their developed billboards are equipped with motion sensors, activating and playing videos when individuals approach them. By scanning the code on the display, customers are directed to Oreo Cookies coupons that are seamlessly added to their phones. This integration enables the tracking of customer demographics and their engagement with the billboard. Ted expressed his enthusiasm for this project, highlighting the elimination of

the need for customers to download another app while still promoting engagement and additional commercials. The team is currently developing a similar concept for the RedHawks, where visitors will be recognized by distance at a kiosk and have the opportunity to select their favorite player, take photos, and share the experience. It's similar to a project Revel developed for the Museo de Historia Natural (National Museum of History) in Mexico City, Mexico over 10 years ago! One notable feature of Revel Digital and Warehouse-13 software is its accessibility. Brian proudly emphasized, "Another great thing about it is that you don't need to install yet another app when using our software." Scanning the code takes a photo and places it directly on the user's phone, making it convenient to share on social media. This engaging project aims to captivate visitors at West Acres Mall, encouraging them to post about their experiences and generate free social media engagement. While many of their products revolve around analytics and advertising, some of their products have had public safety and precaution at the forefront of their minds in certain instances, such as the early days of the COVID-19 pandemic.

Did You Know? Revel Digital and Warehouse-13 have collaborated with major companies like Sony and Coca-Cola, catching their interest with unique projects and innovative displays.

While Revel Digital and Warehouse-13 is are not the only companies in the United States to develop temperature-scanning kiosks for potential COVID detection, they found a unique implementation opportunity in North Dakota. Not only did the North Dakota State Capitol in Bismarck purchase 10 of these kiosks to scan temperatures in early 2020, but they also were distributed to high schools, colleges, and tech centers state-wide. Recognizing the potential, Revel Digital and Warehouse-13 proposed a purposeful use for these kiosks: transforming them into tour guides. Now, these kiosks at the State Capitol, featuring Governor Doug Burgum, welcome visitors and serve as virtual guides throughout the Capitol building. With 10 kiosks distributed strategically, visitors can explore the entire building, gaining access to different information on each screen. These versatile kiosks not only facilitate engaging tours but also serve the dual purpose of temperature scanning, ensuring safety and efficiency. Revel Digital and Warehouse-13's innovative solutions continue to revolutionize customer engagement and streamline operations. Their focus on delivering personalized experiences, integrating technology seamlessly, and repurposing existing resources for maximum efficiency sets them apart in the industry.

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Transforming Healthcare by Embracing New Technology The impact of Revel Digital and Warehouse-13 extends far beyond advertising and retail experiences. During the challenging times of the COVID-19 pandemic, their focus shifted to eliminating unnecessary human interactions in non-essential spaces. One of their notable developments is the Health Watch, a customizable device similar to an Apple Watch, designed specifically for monitoring vital signs and ensuring timely response in healthcare settings. In nursing homes, patients often have access to a button they can press when they encounter an issue. However, this button may sometimes be used for non-urgent matters, leading to potential confusion for nursing staff. The Health Watch solves this problem by providing real-time information to nurses, allowing them to stay informed about patients' conditions. With the ability to include up to 1,000 individuals in a database, the watch enables simultaneous monitoring of their health and vital signs. This streamlined approach expedites processes, enhances safety measures, and ensures that nurses can promptly respond to emergencies.

Tracking the Future and Promising Revenue Streams With over 10,000 active displays across the United States and overseas, Revel Digital and Warehouse-13 have established a significant presence in the industry. Despite their extensive reach, their commitment to providing excellent customer service remains unwavering. With one singular dedicated customer service operator, they ensure that clients receive the support they need, addressing any potential issues that may arise during the setup process while showcasing the quality of their software. The software Mike Tinnes has developed over the course of 12 years that they offer is highly reliable, utilizing a user-friendly drag-and-drop interface that simplifies the implementation and management of their displays. Currently, Warehouse-13 is developing an innovative solution aimed at tracking customers and products within stores. By combining advanced sensors, AI, and Revel's CMS, they aspire to create a comprehensive customer awareness system that revolutionizes the way businesses operate and increase their ROI.

The aforementioned micro-markets, such as vending machines and coolers, play a significant role in Warehouse-13's current market strategy. A key player in this space operates an impressive number of micro-markets ranging from 10,000 to 20,000. Prior to the onset of the COVID-19 pandemic, Revel Digital and Warehouse-13 collaborated with Peter Mayhew, who implemented Revel's digital signage for selling advertisements in the micromarkets. Unfortunately, the pandemic brought unforeseen challenges, resulting in the industry, along with nearly every other, being turned upside down. However, amidst the adversity, Revel Digital and Warehouse-13 forged a relationship with Mayhew that currently is expanding to "over 10,000 digital out-of-home (DOOH) advertisement systems throughout the US, including micro-markets, convenience stores, and athletic clubs.

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Ted recounts an interesting turn of events when, in preparation for the National Automatic Merchandising Association (NAMA) conference in Atlanta, he reached out to Peter, seeking to obtain a fridge for the event. Peter, still holding warehouse kits and other items, arranged for the delivery of a fridge from 365 Retail Markets, into which Revel Digital and Warehouse-13 could integrate their sensors. The smooth transportation of the fridge led to the manufacturing company expressing interest in a promotional video to showcase their product and branding, particularly emphasizing the touch and upsell features. This collaboration not only highlights the ingenuity of Revel Digital and Warehouse-13 but

also exemplifies the power of networking and seizing unexpected opportunities.

From the creation of interactive displays and smart coolers to the development of innovative camera systems and partnerships with industry leaders, their impact reverberates in the Fargo area and extends far beyond. By embracing cutting-edge technology and leveraging datadriven insights, Revel Digital and Warehouse-13 have reshaped the way businesses engage with customers, track inventory, and create personalized experiences.

It’s clear that Revel Digital and Warehouse-13's impact extends beyond the impressive displays and technological innovations they develop. Their unwavering commitment to pushing the boundaries of what is possible, their dedication to creating engaging experiences, and their ability to inspire others are the driving forces behind their success, not only in terms of business but also in the development of their interns and employees that move on to other venues. To demonstrate this, Revel’s annual Christmas party invites/includes all of their current and past employees, remotely and locally!

Their dedication to customization, expertise, and analytics has garnered the attention of major brands and propelled them to collaborate with renowned companies such as Sony, Coca-Cola, Intel, ViewSonic, and other global resellers/OEMs. Throughout their journey, they’ve embraced challenges, adapted to the changing landscape, and unlocked new possibilities in diverse industries, from retail and healthcare to tourism and advertising.

The story of Revel Digital and Warehouse-13 is one of relentless innovation, collaboration, and adaptability. From their impressive displays and micro-markets to the development of camera systems, they have consistently pushed the boundaries of technology to enhance customer experiences, streamline operations, and generate promising revenue streams. The unwavering dedication, expertise, and passion of Rosenbaum, Tinnes, and their team have allowed them to thrive in a business landscape they’ve paved their way in.

With a relentless pursuit of excellence and a deep passion for their work, the team behind the technology continues to shape the future of technology-driven solutions. Revel Digital and Warehouse-13's story is a testament to the power of innovation, collaboration, and the belief that with the right vision and determination, anything is possible.

Revel Digital Warehouse-13 701.478.8091 reveldigital.com info@reveldigital.com 300 NP Ave, Ste 203 Fargo, ND 58102

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Scan this QR code to take a 365° journey through Warehouse-13!

by Josiah Kopp

tuart Munsch, a native of Oakes, North Dakota, is one of the most impressive people to come out of the state, period. As a four star admiral commanding the U.S. Navy's forces in Europe and Africa, he may be one of the most important people in the country.

By Brady Drake |

We had the privilege of sitting down with Munsch in late July when he was in town for TEDxFargo. Q: Looking at your resume, it seems like you could have done a lot of things in life, why join the military? A: Well, it was really going to the service academies that I was interested in initially. The Naval Academy was ranked higher than West Point and the Air Force Academy so that is where I wanted to go. Q: Were people in your family involved in the military? A: Yes, but it was more about doing the hardest things I could do, and going to the academy was harder than going to college. Q: What were you doing to challenge yourself prior to the Naval Academy? A: I played sports in all seasons and was involved in lots of extracurricular activities and academic pursuits. I also strived for leadership positions within other organizations to make myself more competitive for an appointment. Q: What was your time like in the Naval Academy?

A Conversation with

Admiral Stuart Munsch North Dakota, Leadership, and What Not to Do 112

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A: I had a very fortunate experience there. It's four years with a full academic load, just like a regular college. I was an electrical engineering major and I also took a tremendous amount of history courses. Most colleges, I would have been a double major with that. And then, there's a heavy physical component—everybody is required to be in a sport. I found out I had a knack for pistol shooting. So I did that. There was also a lot of emphasis on leadership, of course. And so I did that as well. And then, ultimately, out of that good experience, I received the award for the top athlete in my class, and also the award for being the top leader in my class. I'm the only person who has ever received both of those. And then, I was fortunate to receive a Rhodes scholarship which sent me over to the United Kingdom.

*This interview has been edited for clarity and conciseness.

Q: What was the experience in the UK like? A: That was terrific. That was a completely different mode of education. At the Naval Academy, we pretty much had a quiz every day on every subject. And at Oxford, it's a week long series of tests at the end of three years. Q: Did you participate in any athletics while you were at Oxford? I continued the pistol shooting there. We had a pretty good team. I'm quite proud to say I never lost to West Point when I was at the Naval Academy, and I never lost to Cambridge while I was was at Oxford. And, in fact, between the two, for six consecutive years, I was on national champion teams. I'm sure that was a very eye opening experience to be able to go out there at such a young age. Yes, absolutely. I had a chance to travel around Europe, which really broadens your horizons. The way they teach over there was very different as well. It was a tutorial method where you meet oneon-one or maybe two students with a professor. You do a tremendous amount of reading over a week and answer some essay questions and then you go meet for an hour with the tutor. Q: What are some important lessons you learned during your time traveling around Europe? A: I experienced a lot of different cultures and realized there are lots of different ways to do things. If you grow up in one single culture, you don't have an awareness of other approaches to deal with issues. It also deepend my appreciation for history, of course. The academic piece also really sharpened my thinking and gave me a framework for subsequent learning the rest of my life.

Q: I have to imagine that ability to recognize other cultures and other ways of doing things helps you today when you have to lead people from all different walks of life. A: Yes, absolutely. It's a similar to the transition from North Dakota to the Naval Academy where all 50 states are represented as well.

An Impressive Resume - Naval Academy brigade commander - All-American pistol shooter - National Champion pistol shooter - Naval Academy graduate - Oxford University graduate - Whitehouse Fellowship selectee

Q: What was your time like growing up in North Dakota? A: My parents were both teachers and my father moved on to be a school administrator. I started out in Monango, which had about 125 people back then and has just a single family now. We went from there out to Ray, which is out west. We moved back to the southeastern part of the state when I started kindergarten in Kulm. I went through fifth grade there. Sixth grade onward, I went to school in Oakes. Growing up in these small towns meant you had to have a lot of accountability— everybody knew you. Oakes was the right size in that it offered a wide range of activities, but it wasn't so big that you couldn't be in everything you wanted to be like in some really big schools, it's pretty competitive and hard to do that. I played football in the fall, basketball in the winter, track in the spring, and baseball in the summer. I was also

involved in choir, public speaking, various competitions sponsored by civic organizations, class presidents, student council offices—things like that. The academics were also very solid. You didn't have a tremendous range of courses like you do in bigger schools, but what was taught was taught very well. So, I had a real solid foundation going to the Naval Academy. Q: What leadership advice do you have to give? A: I think the most important things are: 1. You need to be genuine. Be who you are, people will see through pretty quickly otherwise. They'll appreciate that genuineness. 2. Respect everyone. We work with people from many different walks of life and there's a base level of respect for everyone. 3. For those working in more senior positions, the real key is establishing a vision for your team or your organization. It's important to know what you are trying to achieve, what the objectives are, why the organization exist, and why they should feel proud to be a part of the team. 4. Focus on individual development. Because, ultimately, it's people that are going to make your organization achieve whatever it achieves. So, you need to constantly be focusing on teaching and providing your employees opportunities to better themselves. That makes the whole organization better. Q: How do you think the Navy helped you build those skills? A: Some of that comes from being from a small town in North Dakota, to be honest. But the Naval Academy is a real CONTINUED >>>

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take some time to understand the environment that you are in. Don't immediately try to impose some preconceived ideas you had on how it should be. You've got to work with what you have and what the reality is. Once you understand that, you can start to move it into the right direction.

leadership laboratory. Everybody is organized into various units of different sizes for you to practice your leadership skills to achieve things together as a team. It's like a whole series of sports teams, if you will. And then, some of it is what we call small unit leadership, where you already know everybody that you're working with. And then some people get the more rare opportunity to lead much larger organizations where you don't know everyone. That takes a different style of leadership. Q: I also feel like you can learn a lot about what not to do while working under someone's leadership. Are their any lessons you've learned doing this? A: I don't know about that, but there are some common mistakes leaders tend to make. • Some people are too aloof, too separate from their organizations. They're too isolated. That's sort of an older style of leadership to have that degree of separation. I don't think that works very well today at all. People don't feel like they're part of the team then. It's too hierarchical. We're pretty flat with how we organize things today. • There used to be a lot more in the way of negative approaches. Over a prolonged period, that never works—that actually tears down an organization. You know, sometimes in an urgent circumstance, you have to get somebody's attention. It's not dissimilar from a sports team where the coach might make it clear he's not happy about something that you did. But in the long run, you need to have a positive optimistic organization. • When I was at the Naval Academy, there was a Royal Marine from the UK who fought in the Falklands, who came and spoke to us. And one of the real leadership lessons from him was

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Q: Is there anything else you would like to say to our readers?

Admiral Munsch is a proponent of leaders studying Theodore Roosevelt. A book he recommends starting with is "Mornings on Horseback" by David McCullough. the importance of instilling your personality in your team, so that they know what to do when you're not there. Because they understand how you think and what you would want. And that only comes through interpersonal action. • One of our naval aviators was a POW (Prisoner of War) in Vietnam—McGrath was his last name. He spoke with us and gave us a lesson that has stuck with me. When he became a POW, he had this mindset that this wasn't supposed to happen, they're not supposed to treat me this way. He fought the system the whole time, which meant he got treated all the worse by his captors. However, one day, he came to the realization that he needed to figure out the environment that he was in and after that, he could move to master it in a way that would be more effective. So, when you come into any organization,

A: There's quite a bit of activity in the state now related to Theodore Roosevelt, president and one time resident here in North Dakota. There's the presidential library being built out by Dickinson and then there's a Theodore Roosevelt Center at Dickinson State. He was a really a remarkable individual who also was very focused on leadership. He is a very good person to study. I think the state will move to the forefront of the nation in bringing out his legacy and his approach to things. His connection with the Navy is that he had a lot to do with the building of ships. During that timeframe, where there was a naval race going on between Britain and Germany, he brought the US up to speed. He rebuilt the Naval Academy. And then he took that new Navy and sent it around the world to send the message that the United States is here and we're a global entity. But he also did so many other things. He established the National Park System. He established the Food and Drug Administration to make sure we had safe food. He had the Panama Canal. And he has also said he never would have been president if he never would have had his time in North Dakota. I would encourage business leaders to study him. There are a tremendous number of biographies about him to check out. David McCullough's is a very good starting point.

10 Questions

Questions ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the years. He knows their ups, and their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Jeremy Vrchota, Founder & CEO, Cota Systems.

By John Machacek Photo by Josiah Kopp

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01 Will you please tell us your Cota Systems elevator pitch? Cota democratizes access to the largest trucking fleet by providing a window into the trailer capacity of small carriers connected around the world. By sharing their available trailer space with small to medium-sized shippers, we’re able to “Tetris” shipments together, which we call a LoadBoost, onto our CotaCarriers that otherwise would be shipped in a traditional less-than-truckload, aka LTL, manner. A comparison would be CotaCarriers is like a private jet to the destination, while LTL is like a commercial airline.

02 What do you mean by democratizing access? A lot of small to medium-sized businesses don’t have logistics departments to make shipping decisions. We’ve built unique tools, such as FreightPro, to help make shipping easier. For example, if you’re importing raw materials from overseas, you often don’t know details such as pallet count, which makes it very difficult to get an accurate delivery rate. With FreightPro, as long as you have weight and cubic volume, we can give you an instant guaranteed quote using unique algorithms that will place your freight on the best CotaCarrier. If your freight gets on a CotaCarrier, your shipment gets to you faster, cheaper, and with more visibility than if you were shipping traditional LTL. Like I just compared, it’s

like taking a private jet versus taking a commercial airline that has to go through airport hubs to get to your destination.

03 How have you been getting connected to your customers and/or marketing to them? We started with a handful of customers but didn’t really market much, as we were working towards an MVP. We went to trade shows and had a little digital marketing, but those were mostly to gather feedback that we were on the right track with the product and for brand awareness in the industry. This fall, we will really be ramping up the onboarding process for more CotaCarriers in select regions that need trailer capacity. Our import business is growing off both coasts to the Midwest, and we’ll be looking for not just capacity for those imports, but other shipments to fit alongside them. We’ve noticed much of the marketing in trucking is somewhat standard and less creative. Cota Systems thinks a little differently; the way we’ve designed our trade show booth is clean and beautiful but somewhat vague which draws people in to ask, “What is Cota Systems?” Our head of marketing was a former head of digital at Oakley Standard Issue, which sells its brands to military personnel. It’s a great fit because the trucking industry is a big employer of veterans, so we have a very good feel for how to reach the segment. In fact, Cota Systems is about 1/4 veterans.

04 What motivated you to work on solving problems in the trucking industry? My first job out of college was at a relatively small trucking company. I was amazed by the process and all the variable factors that play into shipping products from Point A to Point B: the weather, driver issues, missing information, and wrong information. If you’ve been in the trucking industry for years, you’ve probably seen it all. There’s never a dull moment and it’s incredibly fast-paced. Also, the industry reminded me a bit of cattle ranching— which I grew up with in the northern part of South Dakota—in that it is made up of many independent operators and not big corporate players. I saw a huge opportunity to help small trucking operations without them needing to spend a ton of money and time on systems and support that may be too large or complex for their needs. They don’t want to spend a lot of money on software, as they already have so many other inputs per truck. That was 20 years ago, but the same issues persist, and now with drivers having their own smart devices compared to the days of computer systems and onsite server

WHAT IS COTA SYSTEMS? Cota Systems is a company that helps small to medium-size trucking companies organize, communicate, secure, and store information for daily operations.

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10 Questions

needs, as well as improvements in software development capabilities and information in the cloud, this has enabled technology like Cota Systems to be developed and solve problems in an efficient way. .

05 Your company started in and has operations in California. Was growing up near here one of the reasons you chose to add the Fargo office and invest in your growth here? Growing up here was a little bit of it. I have connections and family here and it’s nice to come home, but I was looking for talent, and I realized I could find it here. The Emerging Digital Academy has been an excellent resource for finding software developers. In addition, there is also the great business and tax environment and cost of doing business. It’s been great how much the community comes together to help arrange meetings and connections and get the word out for talent. Here, if you have a question about a form or a program, you can get a live person right away to get you the answer. Getting things done and getting them done quickly is important to you and your business. I looked at other competing cities in the region, but they just don’t compare to Fargo in my opinion.

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06 Do you have any best practices or tips or lessons learned for running a new company with staff in multiple states? Lean on an expert in a field for advice such as an HR professional or attorney to ensure you are doing things properly and in compliance in each state. There are great software platforms out there that help with HR administration, but they may not cross all the T’s that vary based on geographic jurisdictions and other nuances. Currently, we’re spread out with about 1/3 of our employees in North Dakota, 1/3 in southern California, and 1/3 in the Minneapolis area; and each of those areas seems to be very different in terms of worker’s compensation policies for example.

07 Finding great talent is obviously important to you. You mentioned the Emerging Digital Academy coding school. How has that worked out for Cota Systems?

This question allows me to give them a plug as well. Starting around a couple of years ago, it was getting tough to find available developers and a lot of large companies were accumulating that talent for themselves—almost putting them on a shelf to keep them from competitors. That’s when we were introduced to EDA and looked at their curriculum—I just thought it was awesome how they were teaching. Anyone can learn to code on their own, but in the real world, you have teams to collaborate, review, present, and push code with and the EDA was teaching that. We hired our first graduate about a year ago and it was great. We’ve hired four now. There is a ramp-up period because we use a different architecture than they’re used to, so it’s been ideal to have a few months between the new hires to give them time to adjust. We’ve also been able to work with them to further shape them to what Cota Systems needs and likes. Also, if hiring entry-level developers like this, you really need a staff member with engineering knowledge who can serve as a mentor to the new hires to be really successful. The EDA students have been excited about the speed of the work going into the product and pushing the code out, and how they can quickly see the fruits of their labor. My organization mantra doesn’t do the perfectionparalysis, as we like to work fast.

08 As you’ve spent more time here and continue to progress with your technology, are there any

particular opportunities you see for our region’s shipping and trucking industries? I think there is a big opportunity for shippers to collaborate on their shipments to get better service and rates from trucking companies. There are too many shipments going to Minneapolis that are held there in storage waiting to be consolidated. Also, I think there are too many containers that ride the rail right past the state only to get unloaded somewhere else, and then trucked back to the final destination here—it’s a really big waste of time, cost, and carbon.

09 If you could go back in time to Jeremy from several years ago, what hindsight advice would you give yourself?

10 Lastly, what can we do as a community to help you and Cota Systems succeed? Give Cota Systems a shot if you’re a small trucking company or if you’re shipping freight in and out of the area. It doesn’t cost you anything. Also, keep supporting things like workforce development because it attracts and helps companies like us.

About John

Support Cota Systems cotasystems.com /company/cotasystems

I would tell myself to be more direct and confrontational if deadlines or goals are missed. I was a softy back then, but now I’m super direct and you have to be if you are a leader of a growing team. I’ve learned the hard way that feedback on anything from product to customer relations is needed constantly. If you’ve waited a month for feedback, that’s an eternity. 1% improvement every day leads to 37x in a year, and there’s no excuse to not get better.

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WOMEN YOU SHOULD KNOW: EMPOWERED BY

Minami Klinkhammer

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By Arielle Windham | Photo by Blackbird Business Solutions

Building Bridges

FARGO WOMAN CONNECTS ACROSS BUSINESS, LANGUAGE AND CULTURE Minami Klinkhammer never expected to be a business owner in Fargo, North Dakota. She didn’t expect to be a serial entrepreneur, dedicated community builder, and language educator. Growing up in a manufacturing and agricultural town several hours from Tokyo, Japan, she never imagined a life in America. But now that she’s here, she’s sinking her roots deep into the Red River Valley and creating a space for her business goals, her culture, and her family.

just seems like everything is possible.” Klinkhammer began her entrepreneurial journey with a commercial cleaning company soon after relocating. As the company and her family grew, she found herself more and more in an administrative role. She discovered a passion for bookkeeping, which led to the opening of her latest business—Blackbird Business Solutions. She specializes in helping smallto medium-sized businesses and the selfemployed with general bookkeeping.

“The entrepreneurial spirit is something I was familiar with growing up,” Klinkhammer said. “In my hometown, everyone seems to have a small metal-working factory in their garage, including my dad. This type of decentralized fabrication is common in Japan. However, most of these operations are generational. The idea of building a business from the ground up wasn’t something I’d really thought about before moving to America. It’s been an exciting challenge!”

“As an entrepreneur myself, I know how challenging it can be to keep the paperwork in order when you’re trying to grow a business,” she said. “I discovered that bookkeeping, like learning English, really excited me. Now, I can use all the things I’ve learned to help others achieve their business goals. It’s very rewarding.”

Business Savvy Klinkhammer was always drawn to the English language. It is required for all Japanese students through high school, but she continued on with language classes through college. “I thought maybe I’d be a translator or something,” she said. She met Conrad, a Fargo-Moorhead native studying Japanese at the same school. They married and relocated to Fargo in 2011. With the move, Klinkhammer found a new world of possibilities—and a few hurdles. The open prairies reminded her of the rice fields surrounding her hometown and there was a strong sense of community. However, that’s where many of similarities ended. “I joke that I am not good at being Japanese,” Klinkhammer said. “I wanted a chance to grow and find myself. I didn’t see that happening staying in Japan. There are so many opportunities here for myself and my family. People here are so welcoming. It

Building a Community Despite the opportunities Klinkhammer found in Fargo, starting a new life in a foreign country comes with many challenges. “It’s not just the language,” she said. “At first, I was afraid of being misunderstood, but I realized people here are very openminded and easy to talk to. But there were things I missed from home—food, holidays. When my first daughter was born, I realized I wanted her to know about her Japanese heritage.” The Japanese community in Fargo is very small and there weren’t a lot of chances to share her culture with others, so Klinkhammer and her husband founded Fargo Meets Japan (FMJ) on Facebook. The community brought together local Japanese Americans and Fargo-Moorhead residents interested in learning about Japan. From free language classes to large-scale events, the group helps build a cultural bridge between North Dakota and Japan.

community in Fargo is children, so groups like ours and events like the Asian Night at the Plains Art Museum and the Northern Plains Botanic Garden Society’s Hina Doll display are an important touchstone to connect us and the wider community to Japanese culture.” It is a community effort. Klinkhammer spearheads FMJ and recently started offering Soran Bushi dance classes at the Fercho YMCA through a partnership with YMCA of Cass and Clay Counties. Others with interest in Japanese culture work to bring more to the area, including taiko drumming, radio shows, and much more. “When we started FMJ four years ago with language classes, it was just a few of us,” Klinkhammer said. “Now, the group has grown into a real community with so much to offer. It’s amazing to see what has happened with just planting a few seeds.” Balancing Act Between running Blackbird Business Solutions, a scaled-down cleaning business, managing rental logistics, and leading Fargo Meets Japan, Klinkhammer has embraced the entrepreneurial spirit that defines America for most of the world. She’s also learning to balance work, home, and personal interests, like moms everywhere. “It’s a lot,” she said. “I have two kids under five years old. It’s a challenge to keep everything running smoothly some days. But I want them to see what’s possible when you put your mind to it.” For more information on Blackbird Business Solutions, visit blackbirdfargo.com. You can learn more about Fargo Meets Japan on Facebook or stop by one of their events. Free language classes are offered the fourth Saturday of every month and Soran Bushi dance club meets the second Sunday at Fercho YMCA.

“FMJ gives me a chance to connect with my culture and share it with my children,” she said. “About half of the Japanese

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FLYING BEYOND THE COMPETITION: Drones are Transforming Our Future Airspace ith today’s never-ending technological advancements, automation is taking over everyday tasks and replacing potentially dangerous situations with nonhuman elements to mitigate risks. Drones, in particular, offer a gateway to new opportunities for those skilled in their operation, and these prospective opportunities show no signs of stalling in the near future. Many individuals, whether they are farmers, medical professionals, photographers, or children who have received drones as gifts, may not be fully aware of the diverse regulations required when operating drones. Some of the uses of drones, potential benefits, and regulations are outlined below. While this article may address some regulations, it does not address all. It’s also important to note that each situation is fact-specific, so it is always important to consult an attorney if you have questions or plan to operate a drone as the laws are constantly evolving and changing.

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BY DOMINIC DAVIS Attorney, SW&L Attorneys

RECREATIONAL VS. BUSINESS USE If a drone operator employs a drone for business purposes, they will be required to obtain a license under the Federal Aviation Administration’s Part 107 of the Code of Federal Regulations. If the drone is only flown for hobby or recreational purposes, the operator would not need a license. To acquire a drone pilot license under Part 107, you must be: (1) at least 16 years old, (2) able to read, write, and understand English, and (3) in a physical and mental condition to safely fly. You must take the knowledge test created by the FAA at an approved test center. However, merely opting not to fly for commercial purposes under Part 107 doesn’t exempt recreational or hobby operators from taking a knowledge test. Recreational flyers must take The Recreational UAS Safety Test (TRUST) developed by the FAA. An approved list of TRUST test providers and their online tests are available through the FAA.

REGISTRATION AAs of September 16, 2023, the FAA’s rule on Remote ID requires most drones to be registered with the FAA through their online service called the DroneZone. The FAA carved out exemptions in Part 89 for home-built unmanned aircraft, unmanned aircraft of the U.S. government, unmanned aircraft that weigh .55 pounds or less on takeoff

including payload, and unmanned aircraft designed or produced for aeronautical research. Remote ID is a technology that broadcasts the identification and location information of the drone and its control station so that it can be tracked by the FAA, national security agencies, law enforcement, or other government agencies to determine whether the drone is being operated safely and whether it poses a security risk. It’s worth noting that once a drone is registered, transferring it between operation types (e.g., from Part 107 commercial purposes to solely recreational purposes) isn’t possible. To register your drone, the FAA requires that you be at least 13 years old and a U.S. citizen or legal permanent resident. For foreign applicants, the issued certificate of registration will possess slight variations and will serve as an acknowledgment of ownership rather than a U.S. aircraft registration certificate. Regardless of the type of registration obtained, registering your drone remains one of the initial steps in drone operations.

LIVES SAVED BY DRONES: A GAME-CHANGING REALITY ADrones are not only reshaping industry and business, but they are also reshaping everyday life and emergencies. In the medical field, a company called Zipline employs its drones to transport blood and supplies to remote African regions. Since its developments in Africa, Zipline has also opened drone routes in North Carolina. Another development in the medical field is within our own state. The University of North Dakota, in collaboration with the Three Affiliated Tribes, secured a federal grant for drone delivery of medicine to the Fort Berthold reservation. The deliveries are crucial for the tribes that are traditionally inaccessible due to the area being bisected by the Missouri River with a single bridge connecting the six segments of the region. Drones are bridging this

gap and unlocking new capabilities and opportunities for rural communities to remain connected to medical necessities. Drones have also been utilized in numerous natural disasters and emergency scenarios. During the 2020 Grizzly Creek fire in Colorado, incendiary balls dropped by drones neutralized tree canopies, slowing the fire's spread. In an emergency response scenario close to home, the Minot Police Department and drone firm SkySkopes used a team of drones to search and locate a missing child, effectively covering large amounts of ground in a short period of time. The North Dakota Department of Transportation (DOT) is also utilizing drones for flood watch efforts and to reduce the risks associated with a flood. Drones’ roles in emergency and medical responses unveil their transformative potential in our everyday lives. First responders and organizations responding to natural disasters or emergency situations are able to request expedited approval to deviate from typical regulations under Part 107 through the Governmental Interest (SGI) process. The FAA has outlined operations as those including firefighting, search and rescue, law enforcement, utility or other critical infrastructure restoration, damages assessments supporting disaster-related insurance claims, and media coverage providing crucial information to the public. If the FAA approves the claim, the operator with the existing Part 107 license will receive an amendment to their existing waiver or pilot certificate to fly under the additional specific conditions.

AGRICULTURAL USE AND CULTIVATING EFFICIENCY Drones are also providing benefits in food sustainability. Since 2016, universities in over 20 states have collaboratively delved into drone research for agricultural applications. The collaboration has since produced innovative drone systems

capable of identifying pests and diseases in fruits, assessing crop irrigation needs, expediting crop measurements, spotting stray livestock, creating 3D models of animals to calculate market value, monitoring water quality, and determining flood risks. Among the many uses of drones in agriculture, a notable application is their ability to replace conventional methods of applying pesticides, herbicides, and fungicides. Unlike conventional methods such as manual backpack sprayers, tractor-pulled rigs, and crop dusting done by manned helicopters or airplanes, drones offer reduced operator exposure to the chemicals. Drones also have the ability to access areas that may be inaccessible for traditional manned crop sprayers, like near power lines, MET towers, and areas with rough or muddy terrain. Their takeoff flexibility, unlike traditional crop sprayers, is advantageous, as they can be launched from the back of a truck without any runway for takeoff and landing. Discussing drones would be incomplete without touching on artificial intelligence (AI). Many of the aforementioned innovations are possible because they utilize AI. While not airborne, Carbon Robotics has developed the Autonomous Weeder, which is worthy of a notable mention in a brief discussion on how AI often works. This autonomous vehicle employs lasers to eliminate weeds, bypassing chemical usage. Ground scans and an AI algorithm called deep learning to determine weed presence and trigger extermination. The AI model is trained from example images of what the crop is supposed to look like and what various weeds look like to differentiate the two. The algorithm essentially mimics the human brain’s neural network, distinguishing which crops to spare from treatment and accurately identifying weeds to target for eradication. This enables the Autonomous Weeder to eradicate over 100,000 weeds across one to two acres. If these capabilities are

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Capability (LAANC) app offers guidance on drone flight. If you have questions about where to fly, the Low Altitude Authorization and Notification Capability (LAANC) application provides where you generally can and cannot fly. Access to the application is available through the FAA’s approved service suppliers on the FAA website. LAANC also provides drone operators with the ability to request airspace authorizations to fly outside of the normal airspace parameters for a limited duration of time. To fly beyond these limitations, a commercial operator may also apply for a waiver.

adopted for aerial drones, the possibilities would be near limitless. You may be asking yourself, “Do chemical delivery and artificial intelligence really fall within the same laws as the rest of drones for businesses?” With respect to regulations of artificial intelligence, as of the writing of this article, there are no comprehensive regulations passed regarding the use of artificial intelligence but there are certainly regulations in the works. With regards to chemical delivery, even though agricultural purposes can still be a business use under Part 107, Part 137 is another regulation that applies. Part 137 specifically governs the use of aircraft, including drones, to dispense or spray chemicals. Chemicals intended for horticulture, forest preservation, plant nourishment, soil treatment, propagation, or pest control are generally considered agricultural by nature. Most drones developed by manufacturers weigh less than 55 pounds so they can be operated under Part 107. However, if a drone weighs more than 55 pounds at takeoff (including the payload and any other additions), a drone operator will be operating under Part 91 rather. Part 91 is generally more complex than Part 107 and an operator will likely be required to get additional exemptions under other sections of the Code of Federal Regulations.

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ELEVATING PHOTOGRAPHY WITH DRONES Drones are also becoming increasingly utilized in the entertainment industry. Drones have been used to capture footage in films such as Skyfall, Iron Man 3, The Dark Knight Rises, Hunger Games, and even at the US Open golf championship. In addition to large production studios, many professional photographers and real estate agents often utilize drones to take photos of clients and properties. Photographers should consider airspace regulations when flying drones. While the sky appears open, not all areas are permissible for drone flights. There are two basic types of airspace, uncontrolled and controlled. Uncontrolled airspace is the airspace where Air Traffic Control is not provided or deemed not necessary. Uncontrolled airspace is often referred to as class G airspace. In contrast, controlled airspace does have air traffic control services. Controlled airspace includes Class A, B, C, D, or E airspace. Generally, drones can operate under 400 feet in uncontrolled airspace. The Low Altitude Authorization and Notification

As mentioned in the introduction to this article, commercial operators in the entertainment industry are also required to follow the provisions of Part 107. An often-sought waiver that many entertainment industry professionals would desire is the ability to operate the drone beyond visual line of sight (BVLOS). Part 107.31 outlines that among other chapter requirements, operating a drone requires a visual observer or drone pilot who is able to: 1. Know the aircrafts location; 2. Determine the drone’s orientation, altitude, and direction of flight; 3. Watch for hazards; and 4. Ensure that the drone does not endanger life or property. Although an estimated 99% of applications to operate BVLOS have been rejected, operating BVLOS would allow more footage to be shot with less drone deployments and travel to get to desired scenes.

SKYBORNE SOLUTIONS: DRONES REVOLUTIONIZING PACKAGE DELIVERY Arguably the most renowned and extensively covered drone application

in media is package delivery. Five companies have secured FAA certification for this purpose: Wing, UPS, Amazon, Zipline, and Causey Aviation Unmanned. Part 135 regulations apply to these delivery companies. Acquiring certification under Part 135 entails five phases. The process commences with a pre-application phase, where potential applicants request the air carrier or air operator certification application. Subsequently, a formal application is submitted, followed by a meeting to address FAA queries and minor issues. The third phase involves a comprehensive review of submitted documents in the design assessment, ensuring compliance with FAA regulations and safety requirements. Phase four, the performance assessment evaluates the effectiveness of proposed training and performance procedures. Finally, in phase five, the FAA issues the certificate and operational specifications to the applicant.

CONCLUSION As the drone industry takes flight into new frontiers, its transformative impact becomes evident across various sectors. From capturing cinematic masterpieces to revolutionizing medical deliveries in remote regions, drones have soared beyond imagination. As the drone landscape continues to evolve, it's clear that the sky's the limit of their possibilities. However, with the continuous advancement in the field and technology, laws and regulations will limit how drones may be used. As a result of the ever-changing legislation, it's important to be constantly aware of the laws of the sky before you fly.

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AWESOME FOUNDATION GRANT AWARD WINNER

Fargo-Moorhead Gay Men’s Chorus he call of the loon is more likely to conjure images of Minnesota lakes than medieval castles, but this November, the old and the new will be paired in a unique benefit concert on behalf of the Fargo-Moorhead Gay Men's Chorus. For married musicians, Amanda and Jared Hoeft, the enthusiasm to learn and experiment has led to a wide variety of musical expertise, and the November performance will show off their skills with the flute, piano, soprano, alto recorders, piccolo, percussion, guitar, and voice. The performance itself will also feature a variety of musical styles, all based around the theme “Medieval Myths and Magic.” Despite the variety of their musical interests, this will be the first time the pair has worked with music created before the 1700s. “We’re learning a lot because we haven’t really played medieval stuff before now,” Amanda said. “So we are learning how to read the notation and figure out performance style.”

“And how to make it work on modern instruments,” Jared said. “Since we don’t have a lute, how can we make it work on a guitar?” While the theme is medieval, not all the music performed will be historical. In addition to music created during the medieval period, there will also be modern pieces written in medieval styles, and completely modern-styled songs featuring historical themes and tales, like the Pied Piper. “We look for themes to tie everything together, but we really want to incorporate different styles of music,” Jared said. “We know from experience that depending on the combination, things can feel very one note. We don’t want that. We want to have enough variety that each piece feels fresh and different.” Among the originally composed pieces is a song based on the call of the loon. “We vacation every year with family at the lakes near Brainerd, Minnesota, which is where the inspiration comes from. We had the idea a few years back, and now

BY BRANDI MALARKEY, OWNER, IT'S ALL MALARKEY

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SEPTEMBER 2023

we’re writing it. First, it was a question of which instrument we would need to mimic the loons, and now Jared is learning to play the recorder and we spend hours pouring through audio recordings of loons online,” Amanda laughed. “Medieval Myths and Magic” was also chosen by the Cass Clay chapter of the Awesome Foundation as their 2023 July grantee. The grant provided will help the duo cover costs of advertising, music licensing, printing programs, and the venue—allowing them to concentrate their efforts on their performance, and to bequeath a larger percentage of the fundraising profits to the Fargo-Moorhead Gay Men's Chorus, an organization that both have been associated with for several years. “Jared was originally approached to be a main accompanist. Soon after, I was asked to provide piano, and later started accompanying a smaller, sub-group of the chorus,” Amanda said. “We’ve slowly gotten more involved over time, and it occurred to us that we could help support them financially as well. This will be our

Photo provided by Brandi Malarkey

5th fundraising concert in support of the group.” As a small organization, the FargoMoorhead Gay Men's Chorus exists primarily on donations and sponsorships, and additional financial support is always welcome. “They provide a good artistic outlet for a lot of people in the LGBTQ+ community,” Jared said. “It’s a safe space where like-minded people can come make friends and make music, which is really so powerful. We really believe in their cause.” In addition to being the recipients of the benefit concert, the Fargo-Moorhead Gay Men's Chorus will perform in two pieces during the event, one medieval piece and one composed by Jared. Preregistration is not required to attend the performance, which will take place Saturday, November 4 at 2 p.m. at Faith + Journey Lutheran Church (127 2nd Ave E, West Fargo). Free will donation, suggested $10

The Cass-Clay chapter of the Awesome Foundation awards a $1,000 gift each month for awesome ideas of all sorts. Grant recipients do not need to be associated with a nonprofit. Applications can be made at awesomefoundation.org/en/ chapters/cassclay.