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ENSURING DATA SECURITY IN BUSINESS CONTINUITY
By NorthStar Technology Group
hether you’re a small business or a multi-national corporation, your success hinges on the accessibility and availability of critical data. Every transaction, customer interaction, and strategic decision relies on this highly important asset.
As you depend more and more on data, the risks grow higher. When you possess valuable and sensitive information, cyberthreats and data breaches are no longer just potential disruptions; they’re existential threats that can damage your business continuity.
KEY CONSIDERATIONS FOR DATA SECURITY
The good news is that ensuring data security is achievable with the right strategies. Here are some steps you should consider taking:
DATA BACKUPS
Regularly back up your data to secure off-site locations. Cloud storage services by reliable providers are a good choice. Consider using external hard drives or networkattached storage (NAS) devices. These backups ensure that even if your primary systems are compromised, you can swiftly recover essential information.
ENCRYPTION
Encryption is your digital armor. It protects sensitive data during transmission (when it’s being sent) and at rest (when it’s stored). Use strong encryption systems like Advanced Encryption Standard (AES) to make data unreadable to unauthorized individuals. Remember that encryption scrambles data, making it inaccessible to anyone without the decryption key.
ACCESS CONTROL
Apply strict access controls to limit who can view or modify sensitive information. Role-based access control (RBAC)
can effectively assign permissions based on job functions.
Multi-factor authentication (MFA) adds an extra layer of security. It requires additional verification steps (such as one-time codes sent to mobile devices) to ensure that only authorized personnel can access critical data.
REMOTE WORK SECURITY
As scattered work environments become more common, secure remote access is essential. Here’s how you can implement it:
• Virtual private networks (VPNs): Use VPNs to create a secure connection between remote devices and your internal network. This shields data from prying eyes.
• Secure remote desktop protocols: If employees access company systems remotely, be sure they use secure protocols like RDP (Remote Desktop Protocol) over encrypted channels.
Develop a detailed incident response plan. Consider the following:
• Roles and responsibilities: Clearly define who does what during a data breach or cyberattack.
• Communication protocols: Establish channels to notify stakeholders, including customers, employees, and regulatory bodies.
• Recovery procedures: Outline steps to promptly recover affected systems and data.
CONTINUOUS MONITORING
Implement continuous monitoring of your IT systems. Tools like Security Information and Event Management (SIEM) track and analyze securityrelated data. Proactive threat detection allows quick responses to potential breaches.
EMPLOYEE TRAINING
Regularly train employees on data security best practices, such as:
• Phishing awareness: Teach them to recognize phishing attempts like fraudulent emails or messages that trick users into revealing sensitive information.
• Understanding of social engineering: Educate employees about social engineering tactics used by cybercriminals.
• Device security: Remind them to secure their devices (laptops, smartphones, tablets) with strong passwords and regular updates.
PARTNER FOR SUCCESS
Worried about where to start? The expert team at NorthStar Technology Group is here to help. We’ll assess your current data security setup, identify areas for improvement, and develop a tailored plan to protect your data and strengthen your business continuity.
By Josiah Kopp | by Josiah Kopp
hen the Maple Valley Shops team set out to design these new shop condos in Fargo, their vision was to create an experience that was so much more than personal storage. Their goal was to offer stateof-the-art spaces, packed with features, dynamically designed, and built on quality.
To bring these epic shop condos to life, CORE Property Group teamed up with Jeff McKay, who has worked on several shop condo projects across Fargo in recent years. Through his several years of experience in developing these various projects, McKay built a strong framework of what goes into creating a successful and
unique space, using that strategy to help develop Maple Valley through thoughtful design and unmatched quality.
"Throughout all the projects I've been involved in and the time using shop spaces, we developed a strategy on what would be the ultimate shop condo for people at an affordable price," he said.
Provided by CORE Property Group
The quality speaks for itself when you walk into the units. The CORE team wanted to go the extra mile by doing steel frame construction versus wood frame and deep frost footings versus concrete slabs. "We wanted to differentiate ourselves with higher-end offerings—it's important to us to help protect people's real estate values as time moves forward," McKay said.
In addition to an impressive list of features, from 14-foot overhead doors to a second-level loft, the location is one of the main unique features that make the Maple Valley shop condos
stand out. "With the close proximity of Rose Creek, Timberline, and the Davies community, we're right in the middle of a prime residential market—there's a need for these units in this area," the CORE team said. "As you come by and look at them, you'll see right away that these are definitely a different type of unit compared to other shops around town."
Even the curb appeal of Maple Valley shows how uniquely designed they are and the value they bring to the area. The CORE team worked closely with their design team, resulting in shop condos that are both functional and beautiful.
Not only are the Maple Valley shop condos close to several communities, they're also right across the interstate (I-29) from the new Fargo Parks Sports Center!
These units are spacious enough to store multiple cars—just like this owner did theirs!
"The concept for the Maple Valley shop condos came from similar past projects we've been involved in, which have been successful here in Fargo," President Jeremy Horst said. "We wanted to create something unique for this part of Fargo, and people have been liking these types of units for everything from storing big toys to creating fun hangout spots."
Another unique aspect of Valley Maple is the conditional overlay on the site, which restricts the units from being used for business. Owning one of these units means enjoying a property that's quiet, peaceful, clean, and secure.
"A lot of people are buying these for storing personal belongings, so they want a property and space to be really pristine—so these units and lot offer a higher level of quality in that regard," Horst said.
With the proximity to residential neighborhoods and exterior LED lighting, this location provides a very safe and secure environment.
• Engineered Deep Frost Footings
• Steel Frame Construction & Steel Siding
• 25x60-foot bays (1,500 square feet total)
• 14-foot overhead doors
• 36” Entrance door with awning
• Bathroom with the option to add a shower
• Gas heater & ceiling fan
• Floor drain and LED lighting throughout
• Exterior windows in each unit
• Designed for ability to add bonus loft area
As you walk through these shop condos, you'll see what current owners have done, illustrating how dynamic the spaces are and how the sky is truly the limit. Each unit is gas-heated and has a ceiling fan to help create the optimal climate for whatever you create your space to be.
"We've seen all kinds of different concepts in these units, from simulators and personal hangouts to creating these spaces as extensions of the home," Horst said. "During the winter, if outdoor conditions aren't good, these units are a great opportunity for kids to get out of the house and put their roller blades on or bike around and enjoy the space."
Owners have created different types of fun spaces by adding things like multi sports simulators, trampolines, hockey areas, bar areas, kitchenettes and more!
If you're looking for something more low-key, the units also offer the perfect space to work on your project cars. The 18-foot walls, floor drains, and epoxy concrete flooring are perfect for storing and working on vehicles during any season.
"Through our years of experience with shop condos, we tried to take all of the good things and bad things we've seen and create a product that we are truly proud of"
With expected sell out this fall, it's a great time to schedule a tour with Jeremy Horst and check out the Maple Valley Shop Condos for yourself. With a packed list of features and located close to several communities in South Fargo, these units are ready to be turned into your dream space.
By Brady Drake
ccasionally, an event emerges that shakes things up—one that challenges your perspective and leaves you inspired. That event is DisruptHR!
DisruptHR is the ultimate knowledge exchange designed to energize, inform, and empower thought leaders in HR and beyond. Starting at 4:30 p.m. on October 10, you’ll experience 13 expert speakers, each with just 5 minutes to share their insights. Think of it as speed dating with innovative ideas poised to transform HR and the companies they support.
To give you a taste of what to expect, we’re highlighting the fantastic speakers you'll hear from at this high-profile event—let's meet them!
submittedby KendraQ. Dodd
Title: BID Farewell: Microwaving Mentality for Inclusive Success
Summary:
A transformative discussion of obtaining true inclusive success by saying farewell to outdated Microwave Mentality in the realms of Belonging, Inclusion, and Diversity (BID). I will explore ways to redefine solutions that foster a profound sense of belonging and stir up productive communication, unleashing the potent power of diverse perspectives.
This will be done by dissecting the connections between BID and success, challenging traditional, simplistic approaches. Disrupting the mainstream landscape of inclusive problem-solving and uncovering how to embrace differences of opinions and experiences. It's time to reshape our mindset and strategies, debunking Microwave Mentality BIDs farewell and learning that true fostering of a positive culture isn't quick and simple but sustainable and enduring. Prepare to shift mindsets and strategies; BID goodbye to the traditional concepts of belonging, inclusion, and diversity.
endra has spent over half her life speaking and encouraging others to achieve their maximum potential while inspiring them to fulfill their dreams of becoming the person they are destined to be.
As early as high school, she would travel in her home state, presenting personal development workshops to her peers. She would facilitate training in areas such as time management and conducting effective meetings. During her college years, she continued her speaking events and expanded her topics to include stress management, team building, and leadership competencies. She nurtured her love of service through many university organizations; she was a member of a universitysponsored mentoring program, a university ambassador, and various leadership opportunities. Her speaking platform has grown from state-wide to impacting others internationally.
Kendra holds a master’s degree in human resources development and she has spent over two decades in the human resources industry working within Fortune
100 companies. Her first love of helping others, speaking, and facilitating continued during her human resources career. Kendra was selected and recognized for facilitating inclusion, development, and college relations initiatives within several organizations. She is also a human resources consultant and enjoys harmonizing organizations and individuals to accomplish their goals. Kendra’s journey of human resources consulting provided the opportunity to learn and function at a higher level of strategic problem-solving and logic.
Kendra’s recognitions include a State Senate Award for Community Service and the National Algernon Sydney Sullivan Award for character and humanity. She loves group exercise, reading, spending time with her family, organizing, and being a research enthusiast. She is grateful for the opportunity to give back and encourage others; she feels blessed with incredible possibilities and, in her life, given considerate challenges. It’s the experiences she has encountered
that ignite her passion to teach, train, facilitate, coach, and consult others.
Q: Why are you passionate about this topic?
A: I am passionate about humanity, collaboration, and people working together. In my profession and my life, I've seen people who are hurt constantly triggered an inneffective, and people who have been valued— flourish.
Q: What general business advice do you have for readers out there?
A: Not everyone has your background, talents, and skills. Don't minimize yourself because you are different. If you are not being nurtured in your current place, find a place that values you. I love the quote "When a flower doesn't bloom, you fix the environment in which it grows, not the flower."
Q: How do you stay motivated and inspired in your professional journey?
A: Intentional Action Daily. Motivation can wane, so most of my daily routine
is to get up early before anyone else is up in my house and establish the mindset, emotions, and intentions of the day. I also love a journal/planner that has you state the three things you are grateful for the day and three things you are excited about.
Q: What do you think are the key traits of successful leaders today?
A: Compassion, empathy, adapting to change, and a keen emotional quotient or intelligence (EQ).
Q: How do you handle setbacks and challenges in your career?
A: I have a mindset that, indeed, a setback can be a set-up, meaning it was a lesson that will prepare you for the next phase. Yes, I get disappointed, but I truly have told myself and my team that setbacks happen and that they are part of life. I ask myself or others, "Was it a D&D?" Meaning, was there a death or dismemberment? If no one dies or loses a body part or limb, we can get over this challenge in a setback. I worked in industries where a simple mistake could lead to a D&D; therefore, my mindset is different.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Assess your priorities and purpose regularly, especially during significant life events. Your passion, desire, and expectations can change or shift—that is okay.
Q: How do you maintain a healthy work-life balance?
A: Good question; I struggled with this myself. Being an entrepreneur actually makes it easier for me, a recovering workaholic. I would say slow down your "no" and "yes." If you are a workaholic like me, don't immediately say no or yes; ask for
a timeline to reply. Then you don't have the pressure of pleasing the person. Always thank them for the opportunity and get back to them.
Q: How do you approach personal and professional growth?
A: Weekly self-reflection. Formal development at least three times a year. I consistently read or listen to audiobooks. I try once a year to do a personal retreat, even if it's a staycation, to do an entire life pathing to know what development I need in the next year.
Q: Can you share an example of a project or initiative that you're particularly proud of?
KENDRA RECOMMENDS
A: I've had my LLC for thirteen years; I did a slow lane and decided to work for an organization for 2.5 years, and now I am back full-time in my business, and I am so ready to start being full-time again with my work. I am working now to be certified for government contracts.
This is a very difficult open-ended question that can lead to open-ended answers. First, I have to recommend my own work and book "Perspectives" by Kendra Q. Dodd
A good classic is "The 7 Habits of Highly Effective People" by Stephen Covey; this mindset was a gamechanger for me when I just started the workforce.
"The First 90 Days" by Michael Watkins is a true classic for how to lead in a new setting, team, or environment.
Personal lives and professional lives, no matter how hard we try to keep separate, have a way of impacting each other. What does your inner circle know about your career and where you work? When the going gets tough, lots of times people turn to their closest personal confidant to talk things through. What can companies do to get an employee's most trusted people to help with retention?
Q: Tell us about yourself.
A: I'm a full-time working wifey to an amazing husband and mother of two great humans and one dogchild. My job as area director of sales at the Holiday Inn Fargo and Holiday Inn Express - West Acres, under S&L Hospitality Management, has afforded me many opportunities in this community through connections, including this crazy moment to speak at DisruptHR.
Q: Why are you passionate about your topic?
A: I've learned from personal experience how much impact my family's opinion on where I work matters. I also know that I have had the same impact on my spouse. We are each other's inner circle. As time has gone on, I've noticed some major differences in what a timeline looks like leading up to a breaking point. This insight may help as a new perspective of employee retention efforts for certain people, so I'm excited to share key examples in front of a crowd.
Q: What general business advice do you have for readers out there?
A: Marketing to accounting, you never know when you need someone with skills you don't possess to be willing to help you immediately and like they actually care about helping. Be willing to return favors.
Q: Can you share a specific experience that has significantly shaped your career?
AREA DIRECTOR OF SALES, S&L HOSPITALITY
A: In 2012, I was astonished to find out that I had won the national brand Hilton Garden Inn Director of Sales of the Year Award. It put my name on the radar for recruitment firms, which led me to my next position in 2013 as opening sales director of Hyatt Place Minneapolis/ Downtown.
The big deal about that job was that it was the first hotel to open in downtown Minneapolis since the 2008 recession, meaning an opportunity like it hadn't been available for five years to anyone and I was who they selected.
A few years into that stellar role, a marriage, another baby, and a Super Bowl project later, it made sense to head north to the Holiday Inn Fargo, where I am today, still forming that career shape as we speak.
Q: How do you stay motivated and inspired in your professional journey?
A: Travel and hospitality are known as "big, giant industry and small, connected world." There are so many things to learn about how different areas and different brands approach travelers and tourists.
Q: What do you think are the key traits of successful leaders today?
A: A successful leader knows how to make themselves accessible to all levels of their company, while still relying heavily on all levels of management in the grand picture. One of the biggest key traits is fluidity, as this world has proven that nothing stays the same for long, and knowing how to pivot with grace is something few do well, but those who do, prevail.
Q: How do you handle setbacks and challenges in your career?
A: One day, one challenge at a time. Due to the many changes above my position in the last few years, I've had some setbacks that I wasn't expecting that were beyond the control of my own job performance. I've learned to swallow my pride and fine wine
on days when bitching and moaning won't do anything. Then I wake up and choose to carry on the next day. Continuously operating in a positive mindset can do wonders for being able to move forward. When my glass isn't half full, I find a way to refill it.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Be more than just your job title. Be a part of your community in as many ways as you can. Volunteer, give back, join a hobby club, whatever you can do to be involved. Is your company big enough to have committees inside your organization like the holiday party or volunteer projects committee? Get on that thing. You'd be amazed at what this can do for people's perceptions of you, including your leaders.
Also, make sure you give yourself credit for the work that you do, and don't be the jerk who takes credit for other people's work just to try to get ahead in life faster. You will be found out and you will crumble.
Q: How do you maintain a healthy work-life balance?
A: There's no such thing as worklife balance. I watch people drive themselves nuts trying to keep that scale. It's work-life preference and knowing when to focus on the things that need you the most at that moment in time. This also goes against the notion that professional lives and personal lives don't collide, or overlap.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: Any chance I get, like this one, I'd like to tell you about the initiative
going on right now to open the Fargo Moorhead Science Museum. This is my third year on the Board of Directors. I've learned so much and am fascinated at the entire process of bringing a 'Regionally focused, Globally relevant' concept to life for the betterment of our entire community. We've made leaps and bounds in the past year, but it is going to take some transformational contributions to get shovels in the ground. Our whole team is hopeful to see doors open in 2027 with the way current conversations are going. Personally, I joined this project that has developed me in so many professional ways because I thought it would make me look cool in front of my kids.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: For leaders, managers, and staff to all see each other as people. Whether you are looking at the highest possible position in the building or all the way down to a starting role, every single one of us has a life to live and does something with it when we're not on the clock. When that is not only acknowledged but appreciated in a variety of ways, you grow a workplace culture worth talking about, which brings in the humans as resources you need to succeed.
It’s time to break the mold of who we see as the ideal hire. By bringing “misfits” into our organizations, we can unlock new potential through unconventional talent. I will help you discover how to build high-performing teams through hiring strategies that leverage the power of diverse perspectives and unique thinkers.
Q: Tell us about yourself.
A: Need someone to challenge the status quo in the world of HR? As your local HR hustler, changing the norm has been my passion for over 10 years. In my personal life, I still push to take the path less traveled with my husband and adorable twins. I am a fan of trying new hobbies and obnoxiously singing at country or punk-rock concerts. Intrigued by the unfamiliar, I am not afraid to try anything at least twice and will always follow my curiosity.
Q: Why are you passionate about your topic?
A: During my career in HR, I’ve been considered a misfit. From my background and experience not fitting perfectly to a role, to having smalltown values in a big city, there are moments big and small that have classified me as a misfit. At some point in time, I bet you’ve been labeled a misfit, and because of that, we’ve been overlooked.
Q: What general business advice do you have for readers out there?
A: Embracing misfits starts with shifting your mindset. Look at people for their potential and grit, and take a chance to bring in a new perspective to your organization. Look for culture add talent over the culture fit type and build a supportive environment where communication is clear and roles are defined but goals are flexible. Most importantly harness the power of misfits where diverse perspectives are valued, recognized, and rewarded.
Q: How do you handle setbacks and challenges in your career?
DIRECTOR OF TALENT, GREAT STATES CONSTRUCTION AND COLLECTIVE
A: People will always carry their past with them. We worry about repeating history and being judged by it. When a member of my team went from struggling to excelling in her role, it was
Josiah Kopp
because she let go of the past. She came into my office and said, “I have to tell you something and I didn’t tell you until now because I didn’t know how you would react.” She proceeds to say,“ I was actually fired from my last job.”
Without hesitation, I said, “That means nothing to me. I value who you are now, and who you are on this team.”
Seeing her reaction to my response will forever be an experience that has shaped me into the leader I am today.
Q: How do you stay motivated and inspired in your professional journey?
A: I am motivated by challenging the status quo, thinking outside the box, learning from others around me, and impacting career journeys for the better. I am inspired in my own professional journey by staying true to my own personal values. My values of courage, curiosity, and compassion keep me aligned with my own career goals and my own personal life goals.
Q: What do you think are the key traits of successful leaders today?
A: Leadership is an ever-evolving landscape. The most successful leaders continuously refine their skills and traits to excel in any leadership role.
In today's dynamic environment, adaptability and resilience are crucial for leaders. The ability to navigate change, embrace new challenges, and recover from setbacks is essential for thriving in our rapidly changing world. Effective leaders create a safe space for their teams to innovate and be creative. They encourage new ideas, experimentation with different approaches, and drive innovation.
A skilled leader also knows how to set the pace for their team. They understand when to push, when to pull back, and when to observe from the sidelines.
Remember to be kind to yourself, everyone faces setbacks. It's your response to these challenges that truly matters.
Q: How do you handle setbacks and challenges in your career?
A: You know, I've learned that taking a step back and cutting myself some slack goes a long way. It's funny how some of the biggest headaches in my career ended up teaching me the most.
I've gotten into this habit of hitting the pause button when things get tough. I try to flip my thinking and see these rough patches as chances to level up. It's not always easy though. The trickiest part? Looking in the mirror and realizing, "Hey, it's on me to shape what happens next." That's a tough pill to swallow sometimes.
But here's the thing—once I started seeing every hurdle as a potential springboard, it changed the game. I've become more resilient, creative, and committed to my work.
We all stumble now and then. It's how you pick yourself up and keep moving that really counts. That's the real game-changer.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: The biggest impact anyone can make in their field or career is the difference they can make in someone else's career. True impact is seen in the successes of others you surround yourself with in your life, career, and your community.
Q: How do you maintain a healthy work-life balance?
A: Work and life are so closely intertwined in our world now that it’s extremely hard to find the perfect equation of balance. To be honest, it’s become more of a blend. I try to focus on hobbies outside of work. When I need a break, I might take a longer lunch to get a workout in, or if I need some focus time after hours, I hop onto my laptop once the kids are asleep. If we’re being transparent, I’m not great at finding a blend and need to improve on this.
Q: What are some emerging trends or technologies that excite you the most?
A: I can’t wait to see how AI and automation impact the world of HR. I know I do my best work when I can critically think through problems and seek answers instead of spending time preoccupied with entering data or researching. This type of work will increase engagement, produce more results, and our workforce will feel the value of the work they do and have it align with their organizations. I'm excited about how these new trends and technologies will help create successful teams that will in return create the most adaptable, innovative, and profitable organizations in the future.
Q: How do you approach personal and professional growth?
A: I've come to realize that personal and professional growth are like two peas in a pod—for me they're totally connected. It's a mix of really getting to know myself, always being ready to learn, and building solid relationships.
I'm always asking myself, "What can I learn from this?" It's like I've got this insatiable curiosity about everything and everyone. That's the fun part of
growing professionally—it keeps things exciting and gives me that extra oomph to keep going.
And let me tell you, getting to know others isn't just about expanding my network. It's like I've accidentally created my own personal cheer squad along the way. I mean, who doesn't love a good "rah-rah" every now and then, right? Especially when you're on this long, winding road of personal and professional growth.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: I have had the privilege of working with many different teams on projects and initiatives over my career, especially in the last couple of years as a leader in a growing organization. One of the projects I am most proud of is my project
with the 2021 chamber leadership class. As a group of women leaders, we joined together to look for ways to bring resources, networking opportunities, and an online community to single parents in the Fargo Moorhead community. This project was near and dear to one of our members' hearts and I felt proud being able to give some of my time and talents to something that meant so much to someone.
Another initiative I am proud to say that I supported and helped create the last couple of years was serving in a volunteer role as the president for the Fargo Moorhead Human Resources Association. There isn’t just one initiative from the group that I am proud of, but rather how this amazing volunteer board has come together to bring their own talents to achieve something bigger for our local HR community. Being able to serve in that role has been
SABRINA RECOMMENDS
so rewarding and has been such an honor.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Don’t give up on people. No matter how much the world around us changes or the struggles we see in the news/media, the overarching message should always be "people are good." Remember, we are also humans—knowing that stress, unattainable goals, or personal problems are all around us and can sometimes lead to negative thoughts and actions toward others. The one thing we can all do in our workplace to influence a positive culture is to not give up on each other.
I love reading or listening to experts who approach all situations with a nononsense, raw style. I highly recommend reading:
"David and Goliath: Underdogs, Misfits and the Art of Battling Giants" by Malcolm Gladwell
"Braving the Wilderness" by Brene Brown
My Spotify list for podcasts include anything that Brene Brown is on, WorkLife with Adam Grant, and We’re Only Human with Ben Eubanks
submittedby Michael Bloom
The title of my talk is "How Do We Turn Ripples Into Waves?" As business leaders, HR professionals, and community members, we all strive to make an impact. But true greatness unfolds when we discover our greater purpose and witness the ripples, we create transform into waves that shape the next generation.
Q: Tell us about yourself.
A: My name is Michael Bloom. I was born and raised in Modesto, CA. I lived there until I was 19, and then moved to the FM Area. My passion for people led me to serve my community through law enforcement. During my tenure as a police officer, I discovered how wonderful the city of Fargo is, as I collaborated with multiple partners and businesses to bring resources to youth and adults in need.
In 2022, I left the Fargo PD to start my own nonprofit called Hip Hop & Hope. Our mission is to meet incarcerated individuals in the midst of their incarceration and remind them that if they are not dead then they are not done and that God has a tremendous plan for their life. Over the past two years, we have engaged with over three hundred incarcerated individuals in the state.
I have been married to the love of my life, Casey Bloom, for 11 years, and we have four beautiful children. We love the Fargo area and are grateful to call it our home.
Q: Why are you passionate about your topic?
A: Legacy matters. It is the essence of what we leave behind. Long after we are gone from this earth, people are left with the impact of the decisions we made. I once heard a quote that states, "When you are born, you look like your parents, but when you die, you look like your decisions." Our decisions shape our world—in HR, in businesses, and in the greater community.
Q: What general business advice do you have for readers out there?
PRESIDENT, HIP HOP & HOPE
A: Love people because they need to know they matter, and you will always have an audience that supports you. Whether you're growing a business or a nonprofit, you need people in your corner who can support you through it all. Greatness without relationships
is a very lonely life. So, continue to build meaningful relationships and love people.
Q: Can you share a specific experience that has significantly shaped your career?
A: Starting a nonprofit from scratch meant leaving a wellpaying job with benefits to pursue a journey with zero guarantees. My faith was tested in new ways, as was my belief in myself. No one will ever care for your dream like you will, and it requires immense work and sacrifice. But so far, it has been completely worth it.
Q: How do you stay motivated and inspired in your professional journey?
A: I firmly believe that God has called me into the workspace I'm in, and that is what keeps me motivated. People who go to prison and treatment often feel forgotten—they need hope. This is especially true for our youth who are locked up and don't have visitors. My heart is to bring them hope, and that is my motivation. Giving to people who have nothing to give back is incredibly rewarding. It's God's love, and nothing else, that truly propels our mission forward every day.
Q: What do you think are the key traits of successful leaders today?
A: Kindness, honesty, consistency, and willingness to have hard conversations for the betterment of the team.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: There isn't much glamour in
becoming successful. Winning is often a lonely process that involves countless hours working on your dream. Don't seek praise or affirmation from others— that won't sustain you. Just consistently show up every day, work hard, and remember what truly matters in the end: your faith and your family, not your business.
Q: How do you maintain a healthy work-life balance?
A: I do things that make me happy. I spend time with my wife and kids as often as I can. I try to work out a lot and maintain a good balance of fitness. This really helps me.
Q: How do you approach personal and professional growth?
A: I strive to invest my time in being present with great leaders. I love not being the smartest person in the room because there's always something or someone doing it better than me. I always seek out those opportunities whenever I can.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Your people are more important than your product. Always show people that they matter, and your culture will always remain strong.
stranger to disrupting HR, Calli leads the DisruptHR event in Minneapolis/St. Paul and hosts a weekly LinkedIn Live, HR Breakfast USA, with her friends Sam Eaton and Toby Kheng. When she’s not working you can find her walking her westies F. Scott and Zelda, educating on life as an axolotl owner, or simply soaking in family life with her husband and four-year-old son.
Q: What will you be speaking about at DisruptHR?
A: I will be speaking about how we can better support our employees with young families.
Q: Why are you passionate about this topic?
A: The family life hit hard and fast. My first day post maternity leave fell halfway through the initial two-week COVID shutdown. To complicate matters, we were just scratching the surface of health concerns that led to a very uncomfortable and unhappy baby. Fast forward four years, we are in a great spot but my eyes have been opened to the challenges parents face as they manage their family, career, and stressors relating to each.
Q: What general business advice do you have for readers out there?
A: Your employees are your most valuable differentiator. When you create an environment where they feel valued and invested in, you will be amazed at what is possible.
Q: Can you share a specific experience that has significantly shaped your career?
A: It's hard to think of one specific experience. I often refer to myself as a builder because most of the positions I've held didn't exist before I held them. Now that I'm embarking on my own entrepreneurial journey, this feels like the most significant opportunity that I don't take for granted.
Q: How do you stay motivated and inspired in your professional journey?
FOUNDER, WIGGLE WORK
A: Impact is my most significant motivator. Reflecting back on how I fell into HR, it makes a lot of sense. I realized that if I can help shape a
workplace where people feel good, productive, and accomplish amazing things, then I've contributed to something really meaningful.
Q: What do you think are the key traits of successful leaders today?
A: Empathy, self-awareness, adaptability, and foresight. You have to know where you want to take an organization and that only matters if you're able to create the momentum in your team to get there.
Q: How do you handle setbacks and challenges in your career?
A: There's a lot of nuance in any honest answer to that question. I'm learning that determining when to power through versus pivot can be really hard. Especially in the Midwest, where we place so much value on work ethic, it can be really hard to walk away from something that no longer serves you. I was once gifted a mug from a supervisor, now friend, that said "Keep Your Eye on the Prize" and that's really the best way to describe my approach. Where do I want to get and how is this helping me get there?
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Be a sponge. The more you learn and ask questions, the more doors will eventually open because you've built an incredible toolkit.
Q: How do you maintain a healthy work-life balance?
A: Honestly, my track record isn't great but I'm trying to do better. Being present as a parent is really important to me. Most of my goals around work-life balance are around what I need to do so that I can show up in the ways I want to show up for my son.
Q: What are some emerging trends or technologies that excite you the most?
A: I'm really excited about everything happening in employee analytics and data right now. Historically, our industry has been a bit behind the times but it's exciting to see traction. Our employees are our customers; we should be looking to understand them just as thoroughly as we do our customers.
Q: How do you approach personal and professional growth?
A: A jack of all trades is a master of none, but oftentimes better than a master of one. I think I'm a solid
CALLI RECOMMENDS
embodiment of the second half of this quote. I think consistent growth is really important. Sometimes it's something that directly ties to work and sometimes the connections become more obvious later. Either way, growth is something I value highly; it's incredibly rewarding when old and new knowledge converges to create new possibilities.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: Bringing DisruptHR back to Minneapolis, in a short timeframe, and in such a significant way was a real highlight. It's going to be hard to top that!
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Trust, empathy, and communication. You aren't always going to be on the same page or have the perfect solution. It's healthy to acknowledge that and vital to remember the human elements. Relationships die when there's no room for healthy, imperfect dialog.
I am obsessed with The Brainy Business. Melina Palmer is an applied behavioral economist talking about the intersection between psychology and business. She has incredibly accomplished guests and tangible takeaways.
submittedby Annie Corbin
I am a wife, mom of two under two, and HR professional who loves her job and career. In my spare time, I love to be active and outside and I'm always up for reading a great book!
Q: What will you be speaking about at DisruptHR?
A: Sabbaticals.
Q: Why are you passionate about this topic?
A: Having just returned from my second maternity leave, it occurred to me that there are limited ways in which you can take an extended period of leave from a company if you have been employed there for several years. You shouldn't have to have a baby or be injured to take an extended period of time off, but rather have that be a benefit to you as you've shown loyalty to a company for so many years, the company can in turn express its loyalty to its tenured employees.
Q: What general business advice do you have for readers out there?
A: Always be open-minded to opportunities out there—you never know what is around the corner waiting for you if you don't look.
Q: Can you share a specific experience that has significantly shaped your career?
A: Just recently, my family and I made the decision to leave Chicago and move to Fargo for the opportunity to advance my career. I moved while pregnant and moved away from family, and it paid off as I was recently promoted to VP of HR—I took a chance on myself, and in turn, the company is taking a chance on me, to which I am grateful.
Q: How do you stay motivated and inspired in your professional journey?
VICE PRESIDENT HUMAN RESOURCES, ALDEVRON
A: Have a passion and a reason for doing what you do every day, and remember/reflect on that every single day.
Q: What do you think are the key traits of successful leaders today?
A: Passion, determination, resilience, and humility.
Q: How do you handle setbacks and challenges in your career?
A: Take one day/one decision at a time, and find the learnings/ blessings in the challenges.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Make connections with people—get to an office, go to coffee/happy hours, and build relationships.
Q: How do you maintain a healthy work-life balance?
A: Finding 60 minutes every day for myself, usually to do something active. Without activity, my brain doesn't have
the space or oxygen it needs to be creative and purposeful each day.
Q: What are some emerging trends or technologies that excite you the most?
A: Generative AI and how it will transform the work we do in HR.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: Biking across the US with 31 young adults—we raised 250K for affordable housing, and we made it from coast to coast with our two legs and a bicycle!
Born and raised in Fargo, Emma left for college in Colorado, only to return post-graduation to work on community projects like StartupBREW, She Starts Week, and TEDxFargo. Currently, she works as the manager of development for Folkways, a community nonprofit dedicated to creating experiences where you belong. Folkways is responsible for the Red River Market, Night Bazaar, Christkindlmarkt, and CampusFM—and hosts over 140,000 event attendees each year. In addition to her role at Folkways, she is on the organizing committee for CreativeMornings Fargo, and is a member of the Great Plains Food Bank Board.
Q: What will you be speaking about at DisruptHR?
A: In an era where digital connectivity is at an all-time high, our communities, including workplaces, are grappling with an unprecedented level of loneliness and social isolation. This paradoxical scenario significantly impacts not just our broader communities but also the microcommunities within workplaces.
Drawing on the Surgeon General's advisory on social connection, my talk will delve into the profound impact of loneliness on productivity and well-being in the workforce. I will explore the critical need for fostering meaningful relationships and a supportive work culture to combat this hidden epidemic. Attendees will gain insights into practical strategies to enhance employee engagement, create a thriving, connected workplace, and ultimately, uplift the quality of life for all.
Together, we will discuss how to leverage these strategies to make Fargo not just a better place to work but a beacon of community connection and culture.
Q: Why are you passionate about this topic?
A: I strongly believe in the importance of engaged communities, and an engaged community can only exist if the people living there feel like they belong.
Sharing about the state of isolation and loneliness feels like an essential, and also approachable first step to helping build community and increase engagement/empathy citywide.
MANAGER OF DEVELOPMENT AND PARTNERSHIPS, FOLKWAYS
Much of my career has subtly shifted around the idea of creating and facilitating community. Since starting at Folkways, I’ve been able to more deeply understand this topic and am excited to share what we're learning.
Q: What general business advice do you have for readers out there?
A: Show up in the community. Find an organization that aligns with your values and get involved. It's important for your team to feel connected to the community outside of the workplace, and your commitment to a community organization is a great first step for them to see community engagement in action.
Q: Can you share a specific experience that has significantly shaped your career?
A: I went to TEDxFargo as a teenager—the City of Fargo paid for my ticket as a Youth Commission member—and it completely shifted my perspective of Fargo and what it could look like to live here long term. It was how I met the founders of Folkways, and found a passion for events and community. Everyone just needs an invitation, and in my case, it was a $50 student ticket that committed me to the community.
Q: How do you stay motivated and inspired in your professional journey?
A: Community! It feels wonderful to have a job that makes such a significant impact. I think about all the children who will grow up attending Folkways events and how cool they will be as adults because they had
regular positive interactions with their neighbors and access to live music and local produce. Small things like these, incorporated during childhood, can have a profound impact on them as adults. I'm infinitely proud to be on a team that helps facilitate cherished memories.
Q: What do you think are the key traits of successful leaders today?
A: I think that leaders who can help their team feel seen are key. The next generation is more concerned about people than brands, but beyond that, I see this theme spanning generations. No team is more motivated than one who sees their leader in action and feels seen in return. That's something I've always noticed our community speaks fondly to is the comment of "_____ always remembered my name."
Q: What advice would you give to young professionals looking to make an impact in their field?
A: I would challenge them to learn how to ask good questions. I think it not only sets you apart from your peers but also adds obvious value to your continued learning.
Q: How do you maintain a healthy work-life balance?
A: Realizing that rest for me is not just doing "nothing" and turning my
phone off saves me an embarrassing amount of time I had felt like I "lost."
Q: What are some emerging trends or technologies that excite you the most?
A: I'm loving working in ChatGPT. Our team is so creative in figuring out ways it can help us maximize our time, it's a fun environment to work in. I learn something new every day about it.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Authenticity: Being genuine and true to oneself fosters trust and openness among team members.
Community Engagement: Actively participating in and connecting with the local community helps build a sense of belonging and shared purpose.
Cultural Celebration: Recognizing and celebrating diverse cultures and contributions enriches the workplace and strengthens community ties.
FOLLOW FOLKWAYS
Q: What will you be speaking about at DisruptHR?
A: The Working Genius Assessment.
Q: Why are you passionate about this topic?
A: Personality assessments are an attempt to codify human behavior/ to give us operation manuals for how to work together well. The working genius assessment is my favorite of all the personality assessments that can help people find fulfillment at work and better work together as a team.
Q: What general business advice do you have for readers out there?
A: Regardless of industry, we work with people and we work with ourselves. How much time a week do you spend studying human behavior and how much time a week do you spend studying your own behavior? We all should set aside some time studying these every single week.
Q: Can you share a specific experience that has significantly shaped your career?
A: The first time I presented a training topic outside of the real estate industry confirmed to me that so much of what we deal with in our professional lives are not industryspecific problems but universal human problems.
Q: How do you stay motivated and inspired in your professional journey?
A: Do what fascinates you. Do what makes you feel fulfilled. Do what you find to be fun. If you can align what you do with what you deeply find passion in, motivation and inspiration are easy to capture.
Q: What do you think are the key traits of successful leaders today?
A: Leaders make time for their people consistently to maintain healthy relationships. Leaders seek feedback and critique regularly. Leaders have a clearly defined compass that guides their decisionmaking and provides consistent clarity to other team members.
Q: How do you handle setbacks and challenges in your career?
A: I accept that no one bats a perfect 100%. Failure is built into the equation. A win is good. A loss is second place (at least you have clarity). The worst option is never knowing because you didn't try at all (that's terrible ambiguity/ uncertainty).
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Make it a priority to connect with people in the field. Build relationships beyond just fieldrelated matters. Doing that first makes everything else easier.
Q: How do you maintain a healthy work-life balance?
A: Be the master of your time. It is your most precious resource. Focused time blocks can help you do more in 30 minutes than you would 90 minutes of trying to get something done while also responding to emails, phone calls, fellow team members, and all sorts of other outside noise that can wait for 30 minutes. Focus your time, cut out distractions and you will get more time back in your day.
Q: What are some emerging trends or technologies that excite you the most?
A: I'm old school. As more technologies come out that can help us get tasks done faster, the more we should protect the habit of grabbing coffee with a team member. Ultimate team productivity is born by having proximity to your team members.
Q: How do you approach personal and professional growth?
A: It's like a vitamin—you should take some time to study yourself and grow each and every day.
CONNOR
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: I have recently been helping people change loose/vague team values into specific/clear values. If a team cannot write down the same definition of one of their values, then it is not a good value because it provides ambiguity instead of clarity for what is expected of everyone. That has been a fun coaching project as of late.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Caring about building connections with all types of people and practicing tactical optimism. Let's not be negative/pessimistic and let's not be naively optimistic. Tactical optimism asks, "How can we succeed together?" It's believing we can but also focusing on finding the path forward.
hatchcoaching.com /HatchCoaching @hatchcoaching
I'm a West Fargo transplant and have been loving life in the FMWF for the last two years. I have an amazing husband, Mitch, and three sons: Landan, Cullen, and Nolan (with another baby on the way). I've spent most of my career in higher dducation, from residence life to development/ fundraising. In that world, I learned I thrive when I work with people in their personal and professional growth.
I currently serve as a director of programs for the FMWF Chamber of Commerce and love that every day is a little different when I walk into the office. My primary role is developing individuals in the community so they can be the best version of themselves at work and in life.
When I'm not working I am coaching volleyball, spending time with friends and family, drinking coffee, and enjoying life!
DIRECTOR OF PROGRAMS, FMWF CHAMBER OF COMMERCE
Q: What will you be speaking about at DisruptHR?
A: Slow Down Already: Taking the time to get it right.
Q: Why are you passionate about this topic?
A: I'm passionate about this topic because I've lived it. In this world that is calling us to be faster, better, higher every day, what would it look like to slow down? What will it take for us to realize that speed does not always bring success? Let's talk about slowing down, taking time on each rung of the ladder of life to truly enjoy the moments and savor the lessons. We will dive into practical ways we can slow down, how a no can lead to the best yes, and some of the lessons I've learned through failing at a fast pace, and how the slower life has actually been the biggest catalyst towards my growth.
Q: What general business advice do you have for readers out there?
A: Learn to be okay when you fail and learn to surround yourself with the people who help you see the opportunity in the failure.
Q: Can you share a specific experience that has significantly shaped your career?
A: In 2022, my husband encouraged me to take a leap of faith and apply for a job in Fargo at seven months pregnant. I got the job and we took another leap by moving our family for my career. The people I've met over the last two years have impacted my career in ways I never imagined.
Q: How do you stay motivated and inspired in your professional journey?
A: By taking the time to reflect on the impact I'm having—no matter how
Josiah Kopp
big or how small. It helps to have a support system that sees my strength when I don't. The people who champion me in low points AND in the high points. I never let a day end without taking at least one minute to see the good that happened throughout the day—it gives me that drive to make the next day as good or better than the day before!
Q: What do you think are the key traits of successful leaders today?
A: The ability to see potential in their employees and push, encourage, and support them to reach that potential.
Q: How do you handle setbacks and challenges in your career?
A: I get back up, dust myself off, try something new, and keep going. Sometimes that looks graceful and sometimes I cry first but in every situation, I keep going. Recognizing that the setbacks and challenges make us stronger, more resilient individuals makes them worth it.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Put yourself out there to have coffee with someone you look up to who is ahead of your professional journey—it doesn't matter if they're the same age as you. Make sure to ask questions, listen to their answers,
SERAREH
and learn from the lessons they've lived. Our best resource is the people around us.
Q: How do you maintain a healthy work-life balance?
A: This is a work in progress for me but a few things I've found successful are taking email notifications off my phone, keeping an organized calendar at work so if I feel stressed about something it's easy to check, and having things to look forward to in my personal life so I'm not tempted to let work and life bleed together too much.
Q: What are some emerging trends or technologies that excite you the most?
A: I love to see workplaces that support the individual as a person rather than simply as an employee. It's been so rewarding working for a company that provides us with opportunities to grow personally as they know that will bleed into our potential as professionals. I'm also hoping the four-day work week starts trending!
Q: How do you approach personal and professional growth?
A: The best way to grow, I've learned, is by paying attention to the people around you. We can learn so much by having a conversation with a co-
worker or sitting next to someone new at an event. I'm also a junkie for all things personality assessment and structural growth opportunities— so things like DisruptHR, Chamber events, and being actively involved in my church light my fire and I love getting to learn from others!
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: This past year, I had the honor of seeing the Leadership FMWF program through from selection to graduation and it was so rewarding! In my position, I have the privilege of working with volunteer committee members who model, to me, what it looks like to value our community enough to give of your time and provide growth opportunities for others. Leadership FMWF is a development program through The Chamber that allows participants to grow personally and professionally while diving deeper into what drives our community. It's such a unique program and I am learning alongside participants!
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Trust. It starts with trust—if leaders in the workplace can build trust amongst staff, the opportunities for a great culture are endless.
That Sounds Fun with Annie F. Downs Podcast
- Specifically the EnneaSummer 2024 episodes
"The Ruthless Elimination of Hurry" by John Mark Comer
"Just for the Summer" by Abby Jimenez Giggly Squad Podcast
be rooted in it.
Q: Tell us about yourself.
A: I'm a multi-passionate and wildly curious truth-seeker who loves people and talking to people. I chase the thrill of learning and the emotional rush of new connections. I live in Oakes, ND, my hometown, with my farming husband and three amazing kids.
Q: Why are you passionate about your topic?
A: With my background in organizational development and my role as a community developer, I've seen time and time again what happens in the culture of an organization, whether it's a company, community, church, or committee when the humanity of the people involved isn't prioritized or is overlooked altogether. When people get better, everything gets better. People are our answer to everything that ails us and all people need to feel a sense of importance and belonging. The workplaces that offer this will always be able to attract the talent they need.
Q: What general business advice do you have for readers out there?
A: Beg, borrow, and steal best practices from others but please don't ever try to emulate the being of another business owner, no matter how successful or inspiring they may be. Your job is to figure out how to be your fullest self and contribute at the highest level of your ability and gifts, whether you're in business for yourself or you work for others.
Q: Do you have any book or podcast recommendations?
A: Generally, I read fiction but if you're looking for good business advice, I'm a big fan of Adam Grant's work. He's written several books and has a podcast.
Q: Can you share a specific experience that has significantly shaped your career?
A: The entire process of founding my nonprofit and the renovation of our main street building in my small town was the single most transformational experience, not just professionally, but also personally. The act of taking this on felt much like planting a flag; everyone can see me, what I'm about, and the impact we want to make with our work. The amazing humans that have come into my life since have been absolutely lifechanging and the naysayers that were never going to be on board have also been easier to spot.
Q: How do you stay motivated and inspired in your professional journey?
A: By staying true to be internal values and anchored to the vision I have for the world I want to help create. Also? Good humans. I surround myself with the kind of humans that not only share that vision, but operate from a place of hope over fear.
Q: What do you think are the key traits of successful leaders today?
A: Vulnerability and the ability to create a psychologically safe environment are the two most critical in my opinion. There are many characteristics and skills that lead to a person's ability to do these two things, but overall, to create a connection with team members, in particular, leaders can't outsource this key piece of culture.
Q: How do you handle setbacks and challenges in your career?
A: I cry, vent to one of the amazing humans in my life, look for the lessons, figure out what is within my control, make changes as necessary, and move forward. Setbacks and challenges are par for the course if you're wired for growth; they can hurt, no doubt. Growth is actually always a little painful and once you realize that, you can view your difficulties as forging your grit and refining your purpose. They're catalyzing in ways successes never could be.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Be curious and be coachable. If you can approach all your experiences with a lens of learning and growth, you'll naturally ask the kinds of questions that let you dig deeper and look for the ways you can specifically help. Coachability and the willingness to accept feedback is such a critical skill, especially as it relates to making changes in an organization. Understanding the waters in which you're swimming and what ideas, practices, and people got the organization to where it is today, is supremely helpful when trying to impact its future.
Q: How do you maintain a healthy work-life balance?
A: I'm probably a terrible person to ask because when I took on my nonprofit, I basically made the decision that I'd take the compartments off my life and no longer view my work as separate from home and vice versa. While I respect that this doesn't work for everyone, for me, this "one beautiful life" approach has allowed me to bring my children into my work in
a way that keeping them separate wouldn't. I do have boundaries around email and phone use and take time for myself whenever I'm feeling overwhelmed by projects and impending deadlines. Overall, I think balance is hard to achieve and no one can tell you what's healthy for you; it's a delicate internal decision and generally speaking, you know when you're out of whack. When you feel it, it's time to make adjustments.
Q: What are some emerging trends or technologies that excite you the most?
A: As strange as this might sound given my high value on humans, I'm truly pretty jazzed to watch what's to come with artificial intelligence. AI is going to revolutionize our lives in incredible ways and because I'd rather be hopeful than fearful, I see the opportunity that lies ahead of us all to be better at being humans. Our ability to connect, empathize, and relate human to human will only grow as AI takes over more of the technical skills that require less human finesse.
Q: How do you approach personal and professional growth?
A: I take my growth as seriously as I do my physical health; mental, emotional, and social health are just as critical to our overall sense of well-being. I pursue the experiences, people, and ideas that help me grow. My favorite feeling in the world is that moment when a new idea/concept sparks in my brain and I either see an old thing in a new way or I interact with something I've never considered before. It's like a drug to me.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: In my community of Oakes, I'm proud of so many things our small town has achieved, but a standout project to me is the development of our Main Street park. This project required extraordinary coordination among the groups involved, including the involvement of five different Boy and Girl Scouts. We raised the funding for the project entirely by personal invitation. All the parties that came together to see this vision through is such a testament to the power of vision, collaboration, and just what kinds of
amazing things can happen when the people involved remain openminded and open-hearted.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Establishing a positive workplace culture that isn't actually toxically positive is the key. Honesty and transparency are necessary conditions. People need to know they can speak their minds freely, without retribution, and that takes serious effort on the part of the owners/managers who lead the charge. Modeling it every day is the only way to effectively build it.
I’m sharing a perspective on the ends of careers and how retirement is changing rapidly. It’s no longer about handing in your badge and heading for a life on the golf course. Instead, people are excited about using their skills in meaningful ways in a second act or encore career.
Q: Tell us about yourself.
A: I am a former Fortune 500 leader turned entrepreneur who has mastered the art of the Rewire. After a career that spanned industries and geographies, I made a major pivot at an early age— driven by the loss of my sister and my passion for meaningful change.
My journey is a story of reflection and healing, uncovering a calling to guide others through life's transitions—which I do with a blend of storytelling, art, and purpose coaching.
By cofounding Compass Rewire, my journey came full circle. I’m now creating the tools, resources, and support network that would have made my own Rewire less lonely and sharing them with other women.
When I’m not working, you might find me training in Krav Maga, writing my first book, tinkering with no-code automation, or gardening at my cabin ‘up north’ in Minnesota.
Many professionals experience a moment of clarity where they are inspired to use their time and energy in a more purposeful way. We call this a REWIRE.
Q: Why are you passionate about your topic?
A: I love this topic for two reasons. First, I’m on my own second. I left a successful corporate career to pursue a path where I built the life I wanted and found ways to fit work into that life.
And second—this way of thinking opens up possibilities for people throughout their careers. When we view a career journey as a multi-act process instead of a singular climb, people can explore, take risks, and experiment more freely.
Q: What general business advice do you have for readers out there?
A: It’s an exciting time to be growing a career or building a business.
One of my top pieces of advice for professionals or entrepreneurs is to claim your space in the world of thought leadership. Being known for something outside your primary occupation is an asset whether pursuing a future role or connecting with a target client.
New tools and platforms make it easier than ever to connect with people, share your message, and tell your story. It’s a practice that takes time to ramp up, so the earlier you start the better.
Q: Do you have any book or podcast recommendations?
A: The book I gift most often is "The Power of TED* (*The Engagement Dynamic)" by David Emerald. Many expect it to be about getting on the TEDx stage, but instead, it showcases how to take control of your mindset.
Q: Can you share a specific experience that has significantly shaped your career?
A: I chose to study for my master’s degree in Spain—not because there weren’t good schools in the U.S., but because I wanted to explore a new culture.
The experience of working with classmates from every corner of the globe, with varied backgrounds and beliefs taught me how to operate as a leader.
A few of the soft skills that I honed in this environment were:
» Listening and asking thoughtful questions when someone’s perspective differed from mine.
» Generating creativity and innovation by mixing disciplines and viewpoints.
» Checking my biases and being willing to change my mind.
Only by immersing in this environment was I forced to take stock of my assumptions, patterns, and approaches—lessons I brought forward into every team and leadership role.
Q: How do you stay motivated and inspired in your professional journey?
A: Careers are long—and early on I discovered (through hands-on learning, unfortunately) that burning myself out made me less equipped to continue on the journey. Now I try (with more success, but far from perfection) to listen to my mind and body’s signals and prioritize rest time.
That means—checking in when I feel a sense of being overwhelmed creeping in, not feeling guilty for stepping away, and having boundaries between work and ‘not-work’ time.
Beyond that, when the work is impactful—like what I do to help people along their rewire journeys, it is easy to stay motivated. Every day, I get a chance to see the difference I make in real people’s lives and that is the best driver in the world!
Q: What do you think are the key traits of successful leaders today?
A: Today, and in the future, leadership will be about change. Business and technology are evolving fast—tapping
into what’s coming and pivoting quickly will set professionals apart.
For individuals, this means learning and adopting new skills and ways of working. For leaders, I’ll add on being able to pivot a team’s direction and make tough judgment calls about prioritization.
These traits include:
» The ability to listen
» The speed to adapt
» Openness to new ideas
» Empathy
Q: How do you handle setbacks and challenges in your career?
A: Early in my career, I tended to take things personally like a project delay, an appraisal that wasn’t glowing, or an opportunity that went to someone else.
I saw each as a reflection of me, instead of what it really was: just a decision or external situation.
Now, when I hit a roadblock or setback I do two things.
First, I remind myself that it’s not about me.
Second, I bring other people in. Talking about setbacks and normalizing when things don’t go perfectly helps maintain a realistic framing of the situation and move forward.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Meet a lot of people. Try a lot of things. Give yourself permission to experiment. The more you can learn
about what you like, how you work best, and what types of problems you want to solve early on—the more fulfilling your work will be long term.
I’m a proud generalist—which I didn’t discover until I had been in the professional world for a while. Every couple of years, I would make a zig or a zag in my career and try something new. I thought there was something wrong with me for progressing upward along a single path.
Later, I realized that having a diverse skill set and broad network was a superpower, not a defect.
Q: How do you maintain a healthy work-life balance?
A: For me, balance involves a lot of scheduling, but not in a negative way. I determine what is non-negotiable and schedule those items first. The weekly martial arts training, a trip I want to take with friends, lunchtime away from my desk. These all go into my calendar.
The second piece is managing my availability. I concentrate my meetings on specific days—when I hand out a calendar scheduling link, it only offers those set times. The rest of my week is protected and I’m making deliberate choices about what I want to include.
Q: What are some emerging trends or technologies that excite you the most?
A: As an entrepreneur, I love the proliferation of tools that make me ‘just dangerous enough.’
I know just enough to build a website that looks nice. I have access to tools that allow me to run automated
processes without knowing how to code. I can write and publish a workbook in days. I taught myself how to create animations last week.
All these things that used to take years of study and specialized skills are now at our fingertips, and they make it easier and faster to build products and experiment. I can only imagine how the speed of evolution will increase in the coming years and put even more options ‘in our pockets.’
Q: How do you approach personal and professional growth?
A: Personal and professional growth are intertwined for me, and I take a similar approach to both. I start by thinking about the big picture and envisioning what life I want to be living in five years (or even further out). I push myself to dream big and set an audacious goal for where I’m heading.
After I have the vision, I work back to two years out, and then to the current year—narrowing down the plan to what will be most impactful in moving me toward the future vision. I keep myself accountable by reviewing the goals regularly and breaking them down into quarterly and monthly priorities.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: Back in my corporate days, I had a once-in-a-career opportunity to build a team that focused on culture during a time of immense change. At the time, organizations were coming together, the group was transitioning to an agile framework,
and people were nervous. I built a cross-functional team tasked with understanding associate and leader needs during this time and accelerating the transformation.
This was a unique space to experiment in corporate culture, tap into practices that had worked for other companies, and upskill an entire population. The team created a change management approach by listening deeply to associates and harnessing bottom-up advocates (along with the traditional topdown methods). Our organization became a talent destination and was recognized for being one of the most advanced groups when it came to adopting these new ways of working!
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Workplace culture is about the little moments that comprise what it feels like to go to work every day. Instead of focusing on oncea-quarter fun days or employee t-shirts, culture can be as simple as having a human check-in to start a meeting, taking a moment to hear someone’s story, or reacting with empathy. These small gestures build up over time into a culture where people feel secure and can be their authentic selves.
Q: Why are you passionate about this topic?
A: I've worked with the amazing and wonderful, yet introverted, accountants at Eide Bailly for over 18 years. During that time I've learned not to take it personally when it sometimes feels like talking to a brick wall. As an introvert myself, I understand that not everyone is animated, especially when listening. But as a performer, I also know how validating it is to have some positive feedback from an audience. I've learned to tune in in new ways thanks to my experiences at Eide Bailly and connect with my audiences on different levels.
Q: What general business advice do you have for readers out there?
A: Don't take business advice from a comedian.
Q: Can you share a specific experience that has significantly shaped your career?
SR. PROFESSIONAL DEVELOPMENT MANAGER,
A: The first time I facilitated new manager training live after nearly three years of exclusively virtual training due to the pandemic was surreal. I had completely forgotten the magic that happens when a group of people get together in the same room to learn and connect. There's an energy that can't quite be replicated through Zoom (though we can get close). I remember someone asked a question, and as I answered, the 120 new managers were so still and focused it gave me
Geneva Nodland
"How to Interact with Introverts Without Letting Them Crush Your Soul"
goosebumps. I forgot what that felt like, to actually feel the energetic shift that occurs in a room when the group as a whole has a new understanding. It's really magical and I knew in that moment that I was doing something I absolutely love doing.
Q: How do you stay motivated and inspired in your professional journey?
A: I never stop learning. During the pandemic, I worked on a masters in comedy writing online through a university in England "just for fun." My homework was to watch sitcoms (and of course write some too). Studying comedy has made me a more entertaining trainer, and devoting ample time to laughing
has helped me stay healthier mentally.
Q: What do you think are the key traits of successful leaders today?
A: First and foremost, authenticity. The more genuine, humble, sincere, and honest a leader is, the more willing their team is to trust them. Your team doesn't expect perfection and pretending to be so never goes over well. People can tell when you're faking it.
Q: How do you handle setbacks and challenges in your career?
A: There's the inevitable temper tantrum at the beginning, but fortunately, that is often quickly
AMY RECOMMENDS
I think everyone should read "James" by Percival Everett. It's a retelling of Mark Twain's Huckleberry Finn from the perspective of Jim, the runaway slave. It's poignant, insightful, and heartbreaking, as well as deeply amusing, hopeful, and hilarious. It haunts you.
followed by reasoning and a pep talk that helps me re-group and come back stronger.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: Learn what fulfills you and what empties you as soon as possible (I recommend taking the free Sparketype assessment to figure this out at sparketype.com/sparketest/) and determine what roles will allow you to spend as much of your time doing what fulfills you and as little time as possible doing what empties you. So often we forget that work and life should be fun and fulfilling. Life is too short to be miserable.
Q: How do you maintain a healthy work-life balance?
A: I'm so grateful for my phenomenal husband, Darren Gregson, who keeps our home tidy and keeps me on track creatively. He's also an amazing artist and his art brings me joy every day. Seeing the discipline he has with his art reminds me to make time to be creative myself. And since he does so much of the cleaning, that makes it possible for me to tend to all my other responsibilities!
Q: What are some emerging trends or technologies that excite you the most?
A: I love that workplaces like Eide Bailly are investing so much in the employee experience and offering resources for mental health and
general wellbeing, and really humanizing the workplace.
Q: How do you approach personal and professional growth?
A: It's a never-ending journey and something I care so deeply about (and it is, of course, the focus of my work at Eide Bailly). I've found any change needs to be done gradually and holistically. I'm one of those "woo-woo" people who understand the spiritual side of personal growth. I see all of life's experiences as a classroom, and we can either accept the lessons and grow from them, or resist them. I've found accepting everything life throws at me has been the catalyst for profound internal growth. I've still got a long ways to go, but I've never been more welcoming of the journey.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: I've really enjoyed being part of our DEI council and watching our firm develop employee resource groups that have brought a wonderful sense of belonging to so many.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Curiosity (without judgment). People are so unique and each person is far more than you can see on the surface. Getting curious is the best way to create a culture on your team that allows people to be who they are. Deep down, there is far more that unites us than divides us, if we simply take time to get to know each other.
You can watch past speakers anytime by visiting the DisruptHR website, or by scanning the QR code.
submittedby Sherry Rais
At DisruptHR, I'll be speaking about the transformative potential of psychedelicassisted therapy (PAT), with a focus on ketamine-assisted therapy (KAT), as the next big employee benefit. I will cover the history and science behind PAT/KAT, its significant benefits for mental health outcomes and productivity, current legal status and regulations, and real-world case studies of successful employer integrations. This quick pitch aims to showcase how employers can lead in mental health care by adopting innovative, effective treatments, ultimately setting new standards for workplace well-being.
Q: Tell us about yourself.
A: My name is Sherry Rais, and I am the CEO and cofounder of Enthea. Throughout my career, I’ve supported numerous startups, nonprofits, academic institutions, and small businesses in fundraising and enhancing operational efficiency. My work is driven by a strong belief in living and working with purpose. I am dedicated to expanding access to psychedelic-assisted therapy to help alleviate human suffering.
Before founding Enthea, I spent over a decade consulting for the United Nations and World Bank, implementing national-level poverty reduction programs in over 35 countries. I hold a master’s degree in public policy from the London School of Economics and a bachelor’s degree in psychology from McGill University. I also completed a certificate in psychedelic therapies and research from the California Institute of Integral Studies in 2021.
In addition to my role at Enthea, where we focus on providing safe and affordable psychedelic therapy through licensed health plan benefits, I serve as the executive director of the Boston Psychedelic Research Group and as a strategic advisor for the California Institute of Integral Studies.
Q: Why are you passionate about your topic?
A: I am passionate about this topic because I have seen firsthand how psychedelic-assisted therapy can transform lives. Traditional mental health treatments often fall short, leaving many people struggling with unresolved issues. By expanding access to innovative therapies like ketamine-assisted therapy, we can address the root causes of mental health conditions, providing rapid and lasting relief. My mission is to help
CEO AND CO-FOUNDER, ENTHEA
employers recognize the immense potential of these treatments, not only to improve employee well-being but also to foster a more productive and compassionate workplace. Witnessing the profound healing and positive changes in individuals drives my commitment to advocating for these groundbreaking therapies.
Q: What general business advice do you have for readers out there?
A: My general business advice is to prioritize cultivating a strong, positive workplace culture. A thriving culture promotes employee engagement, productivity, and retention. Encourage open communication, recognize and reward achievements, and foster an environment where employees feel valued and supported. Investing in your team’s growth and well-being will ultimately drive business success!
Q: Can you share a specific experience that has significantly shaped your career?
A: A specific experience that has significantly shaped my career was my decade-long tenure consulting for the United Nations and the World Bank. During this period, I worked on designing and implementing poverty reduction programs in over 35 countries. I saw firsthand how initiatives to eradicate poverty can only go so far if we don't address mental health. The connection between poverty, economic development, and mental health became strikingly clear. In searching for solutions, I discovered how ineffective traditional treatments often are, with about one-third of patients not responding to antidepressants and up to 50% of those with PTSD not finding relief with conventional therapies. This led me to stumble upon the data around
psychedelic-assisted therapies, which have shown profound promise. For instance, studies have shown that Ketamine-Assisted Therapy can lead to rapid and significant improvements in mental health, with 89% of patients reporting improvements in mental health. This revelation inspired me to found Enthea and dedicate my efforts to expanding access to these transformative treatments.
Q: How do you stay motivated and inspired in your professional journey?
A: I stay motivated and inspired in my professional journey by focusing on the goal of making a positive impact and ensuring my work aligns with my values. I find purpose in knowing that my work can contribute to reducing suffering and improving lives, which helps me stay energized and committed, even when things get tough. This alignment with my core values keeps me grounded and motivated to keep pushing forward.
Q: What do you think are the key traits of successful leaders today?
A: I believe successful leaders today need to possess adaptability, vision, resilience, integrity, and good intentions. Adaptability allows leaders to navigate and embrace change in a fast-paced world, while a clear vision helps guide the organization toward long-term goals. Resilience is essential for overcoming setbacks, and integrity builds respect and credibility. Good intentions ensure that leaders act in the best interests of their team and organization, fostering a positive and supportive work environment.
Q: How do you handle setbacks and challenges in your career?
A: I handle setbacks and challenges in my career by staying resilient and maintaining a positive outlook. I view challenges as opportunities for growth and learning, and I take a proactive approach to problemsolving. By analyzing what went wrong and seeking constructive feedback, I can adapt and make necessary adjustments. I also rely on my support network of colleagues, mentors, and friends to gain new perspectives and encouragement. Ultimately, I stay focused on my long-term goals and remind myself that setbacks are a natural part of any journey, using them as stepping stones toward future success.
Q: What advice would you give to young professionals looking to make an impact in their field?
A: My advice to young professionals looking to make an impact in their field is to take action and not give up. While brainstorming and planning are important, don’t get lost in ideation— focus on execution. Stay curious and continuously seek learning opportunities. Find a mentor who can guide you and provide valuable insights. Take risks and step out of your comfort zone, as growth often happens when you challenge yourself. Keep trying different approaches and see what works. Learn from your failures, adapt, and keep moving forward. Persistence and resilience are key to overcoming setbacks and achieving success.
Q: How do you maintain a healthy work-life balance?
A: Honestly, I don't adhere to the traditional concept of work-life balance. This approach might not suit everyone, and it's not what I encourage for my team, but right now, I'm so dedicated to what I'm building
that it's all I want to focus on. It's really what brings me joy so doing anything else does not feel fun. I do make time to connect with close friends and family over the phone, but I don't engage much in other activities. I'm undertaking something incredibly challenging that I deeply believe in, and I know it requires a lot of hard work.
Q: What are some emerging trends or technologies that excite you the most?
A: I'm particularly excited about the potential use of AI and VR in therapy and diagnosis. AI can analyze vast amounts of data to identify patterns and provide personalized treatment recommendations, while VR offers immersive environments for therapeutic interventions, making treatments more engaging and effective. Additionally, advances in longevity research and our understanding of human consciousness are incredibly fascinating. These breakthroughs could lead to longer, healthier lives and a deeper comprehension of the mind, opening up new possibilities for both mental and physical well-being.
Q: Can you share an example of a project or initiative that you're particularly proud of?
A: I'm particularly proud of the outcomes we've achieved at Enthea through our Ketamine-Assisted Therapy (KAT) program. We've seen remarkable improvements in patients' mental health, with 86% reporting a significant reduction in PTSD symptoms, 67% experiencing relief from depression, and 65% showing decreased anxiety. Three months after treatment, 80% of patients were no longer on antidepressants. These results highlight the transformative potential of KAT, not only in alleviating symptoms but in promoting long-term well-being. Seeing these positive changes in our patients' lives reinforces our commitment to expanding access to this innovative therapy.
Q: What qualities do you believe are essential for fostering a positive workplace culture?
A: Fostering a positive workplace culture requires empathy, open communication, and mutual respect. Leaders must genuinely
SHERRY RECOMMENDS
"Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich is a compelling look into the realities of low-wage work in America.
"How
to Change Your
Mind" by Michael Pollan is an exploration of the science and history of psychedelics and their potential to change lives.
care about their employees' wellbeing and create an environment where everyone feels valued and heard. Transparency and honest communication build trust and ensure that everyone is aligned with the organization's goals. Encouraging collaboration and recognizing individual and team achievements fosters a sense of community and belonging. Finally, promoting work-life balance (despite what I just said) and providing opportunities for professional growth help maintain a motivated and engaged workforce, driving both personal and organizational success.
FOLLOW ENTHEA
and leaders about their journeys and experiences.
How I Built This - Hosted by Guy Raz is a podcast that features stories behind the people who created some of the world's best-known companies and brands.
By Brady Drake | Josiah Kopp
What is Dynon Avionics?
"We manufacture and engineer avionics and we do it for small aircraft, primarily personal aircraft," Thurow said. "Most of our customers fly their own airplanes and they're using our products as avionics. The thing that gets noticed first of what we design and build are the glass panels—they show all the flight information, engine instruments, the moving map, and we do cool things like synthetic vision that shows the pilot where he is in space. So, we manufacture those large panels and all the engineering and software behind it. However, we
also engineer and manufacture everything else that an airplane needs to fly like radios, inertial systems, and GPS for positioning. Including that glass, we do all of the design and manufacturing of that. That's our product line. We're all in for small aircraft. One unique thing about the products we make is many of our customers are building their own airplanes. I think between 1,000 and 2,000 airplanes a year get built through kits. Then, they need avionics so they can fly. The only thing we don't make for these planes are the engines and the metal."
By The Numbers
33,000-34,000 amateurbuilt aircraft are estimated to be registered by the Federal Aviation Administration in the United States.
1,000-1,500 homebuilt aircraft, on average, are completed and registered with the FAA each year.
"Many of our customers are literally building their airplanes in a shed—they're hands on," Thurow said. "It'll take them between one year and five years because it's a hobby, it's something they're doing on the side. Sales to certified aircraft manufacturers make up a significant part of our business as well, but I think it's interesting how many of our customers are doing it themselves."
The Birth of Dynon Avionics
John Torode, a serial entrepreneur with an intense passion for flying, founded Dynon Avionics. His avionics journey started over twenty years ago when he recognized the opportunity to improve flight safety using technology. At the time, analog dials dominated aircraft instrumentation, Torode and a small group of engineers designed and built the first glass panel for small aircraft: the D10 and things progressed from there. Or, as he will joke, "the hobby just got out of hand."
This innovation allowed the display of critical flight data in a way that was more humanly intuitive and accessible.
The Unique Appeal of Dynon's Products
One of the hallmarks of Dynon's products is easy access and easy installation. The company has everything from the basic components to the whole panels for anyone building an airplane. This flexibility caters to the many different needs of its customers, most of whom are hobbyists making their aircraft.
"Our products are designed with the builder in mind," Thurow said. "Whether they're buying individual components or a complete panel ready for installation, we do everything we can to make it as easy as possible."
Why Fargo-Moorhead?
The decision to extend Dynon into Fargo-Moorhead was clearly based on great aviation infrastructure, with a top-ranking aviation university and good business support. Thurow, who himself was well experienced within the local tech industry, saw many reasons to expand to the metro.
"It was clear that expanding here was a no-brainer," said Thurow. "Local universities have
been producing some of the best engineers, and the local community support for innovative companies has just been great. This is an aviationfriendly state and it has all the ingredients we need for success."
This expansion also brings Thurow full circle. The Minneapolis native previously worked in Fargo at Appareo, where he and Richardson were involved in new product development. Their understanding of the local market and confidence in its potential was an important factor in Dynon's decision to get on the ground in the area.
The Fargo Team and Plans for the Future
The original team in Fargo is small, just three, and focused on the Dynon flagship product line: SkyView. This sophisticated avionics system consolidates multiple flight and engine instruments into one-view so pilots can be fully situationally aware of their airplanes. The team works on new functionalities that bring new experiences and uses to the SkyView system.
Even though it started out with just a few hires, Dynon has plans to expand its team in Fargo going forward with the settling-in of the new office and as projects take off. As things expand, Richardson anticipates deeper engagement with the local community and universities.
A Commitment to Customer Experience
A major part of Dynon Avionics is the customer-centric focus. Many of the people in the company, including Thurow and Richardson, are pilots themselves and are in a firsthand position to understand the needs and difficulties of their customers. This firsthand experience informs product development and support strategies in ways that ensure offerings are the best they can be.
"Dynon is a company founded by pilots for pilots," said Thurow. "Our strong relationships with the aviation community lets us deliver products for their real needs."
"There's nothing cooler than being part of a team that creates something impactful," Richardson he said. "Our goal is always to do the best for our customers and exceed their expectations. That's what gets me fired up about what I do."
Future Outlook
Entering the Fargo-Moorhead market is not only about business expansion but an investment in technology and the economy within this region. The company plans to continuously build collaborations with local universities on research and development works to create a strong pipeline for both innovation and talent.
"What we want to do is really add some value to the area of Fargo," said Richardson. "We're very interested in what's going on around here, and ready to build a team that delivers great products and adds value for the people while contributing back to the local community."
Brad Thurow, VP Engineering, Dynon Avionics
Advice From Tucker Richardson on Providing a Great Customer Experience
I think one interesting piece of advice regarding product delivery is the value of focusing almost exclusively on your customer, rather than your competition.
It seems to me that the primary starting point for most people is to begin a product development effort by first attempting to "one-up" the competition or plug a "featurehole." This often looks like a huge spreadsheet of competitors crossreferenced against their features for the purpose of ultimately claiming, "We are going to do everything the competition is doing plus this ONE SPECIAL THING," or, "Here is something the competition is not doing, and this ONE SPECIAL THING is what we're going to do to win the game."
Sounds highly logical, right? It certainly is. But there is one major problem with this strategy.
Nowhere in the above thought process did I mention the customer, the person who actually must open their wallet and part with their hardearned money in exchange for your product. Executed to completion, this competition-centric thought process often results in a product reaching the market only for you to realize the customer never actually
cared about 90% of the features your competition was offering and/or they definitely never cared about that "one special feature" you hinged your success on.
Alternatively, rather than spending 90% of your time analyzing the competition (which, by the way, is a never-ending battle), why not flip the script and spend 90% of your efforts focusing on your customer? If done properly, this level of customer focus tends to flesh out, with a high degree of accuracy and precision, what your customer is actually seeking. Understand what your customer is seeking, and you are far more likely to:
1. Offer the customer exactly what they want
2. Do so at the most competitive price because your product is not bloated with low-value features
3. Deliver faster because you are not wasting your time developing low-value, unwanted features
In practice, a customer-focused mentality can include customer interviews, customer observation, proof of concept/beta testing, or
Tucker Richardson is an expert on customer experience. Here are a few tips he has for those looking to improve the way they interact with their most important form of revenue.
By Tucker Richardson, Engineering Program Manager, Dynon Avionics
otherwise doing everything possible to define your customer and figure out what they want with the greatest degree of accuracy and precision you can manage.
This may even include becoming the customer yourself! For instance, if you're going to develop a fishing product, it may not be a bad idea to spend a few months exclusively fishing before doing anything else. The same goes for the development of avionics; if you're responsible for value-based product decisions, the best thing you can do for your customer is to become a pilot (or even a maintenance/service technician, given these are the people who install the equipment).
Of course, these are only a few examples of the different ways you can apply customer focus, but it is impossible to do any of them at an elite level if the majority of your time and subconscious is enveloped in an obsession with the competition.
dynonavionics.com
/dynonavionics
@dynonavionics
@Dynon
@DynonAvionics /company/dynon-avionics
By Brady Drake
By Brady Drake
COMMERCIAL REAL ESTATE SERIES
ffice space and warehousing are both crucial components of any business's operational infrastructure. Office spaces, in particular, provide a physical location where employees can collaborate, innovate, and drive the company's goals forward. The layout, location, and environment of office spaces significantly impact productivity, company culture, and employee satisfaction. In an era where businesses are continually adapting to new economic realities and technological advancements, the demand for and utilization of office space are constantly evolving. Understanding trends in office space growth and occupancy is vital for businesses to make informed decisions about their real estate investments, operational strategies, and future growth plans.
In this section, we will be highlighting a number of things in the commercial real estate space and we plan to include commercial real estate content in most issues for the foreseeable future. Is there something you want us to cover or someone you want us to talk to? Email Brady Drake at brady@spotlightmediafargo.com
By Brady Drake | provided by Brett Saladin
COMMERICAL REAL ESTATE ADVICE WITH
Goldmark Commercial Real Estate Agent
Brett Saladin is a commercial agent specializing in the buying, selling, and leasing of office, retail, industrial, multi-family, and agricultural properties. Before transitioning to real estate, Brett spent much of his career in recruitment, where he built strong relationships with clients and candidates. He also gained valuable experience working with his family ' s commercial construction company in the Fargo-Moorhead area, where he learned about the construction process for large commercial spaces, build-tosuit projects, and developed connections within the local construction industry. Since becoming a licensed real estate agent in 2021, Brett has focused on commercial real estate and quickly built a network of relationships within the Fargo-Moorhead-West Fargo business community. He is excited to bring his diverse experiences to clients of Goldmark Commercial Real Estate.
Brett is actively involved in the community, having been selected for the Fargo-MoorheadWest Fargo Chamber of Commerce Leadership Program for 2022-2023. He has also served as president and Board of Directors member for Moorhead Country Club and continues to participate in various networking and outreach initiatives throughout the region.
BRETT SALADIN
COMMERCIAL REAL ESTATE ADVICE
WITH BRETT SALADIN
Q What is something big impacting the commercial real estate market right now
A: I think there's a huge demand for market information for people doing commercial real estate deals. Over the previous 5 to 10 plus years, market data has just not been available like it should have been. Fast forward to today, we can utilize technology to be able to provide insight and data into the market so that individuals and businesses can make more informed decisions and create better results.
Q How did you get into commercial real estate
A: The short story is I can blame my dad. He's a real estate attorney outside Chicago where I grew up and he helped point me towards evaluating a career in commercial real estate.
The path to this career was a bit more involved, however. I went to school at St. John's University, where I played football and baseball and met my wife. She went to the College of St. Benedict. We settled in the Twin Cities where I got into sales and recruiting as a headhunter for large corporations. We then moved to Fargo for family reasons, and I got into commercial construction with my father in law, who has a business in masonry. That is where I made a lot of connections with developers, contractors, and different tradespeople.
My dad had been in my ear for years about how I should look into real estate and I always had a feeling commercial was probably the route that I wanted to go given I had made those connections. I got licensed at the end of 2020, and jumped right in.
Q There are so many different options out there when it comes to commercial real estate. You can buy land, rent, lease, etc. Why should a person choose one over another
A: Every individual and every business is going to look at it in a different light because, at the end of the day, it all comes down to cost of capital and opportunity costs. It's all about where, as a business, you believe your money is going to work the hardest for you.
Some businesses believe owning real estate is their best option. The business may own it directly, or the owner may create an entity (LLC or LLP for example), buy the real estate as an investment, and have their business rent it back to them. So, it essentially all stays under one roof of common ownership, but it's an opportunity for investment in real estate.
On the flip side, other businesses have the philosophy that they would rather inject capital into their business and keep real estate off the balance sheet. In those cases, businesses will lease a space instead of investing their capital into a property. This allows them to write the lease payments off at the end of the year as operational expenses, while utilizing the rest of their cash for research and development, more machinery, or hiring more employees.
The decision of leasing vs. owning usually comes down to the individuals that are making that decision, how their business is set up, and how they want to best use their capital.
In our market, there is definitely a good mix of companies as far as leasing versus owning their property. If a business isn’t sure what is best for them, they should consult with their
COMMERCIAL REAL ESTATE ADVICE
WITH BRETT SALADIN
accountant or tax attorney for advice. Once they know the direction they want to go, then teaming up with an expert commercial Realtor armed with the latest sales or leasing market data is the best next step they can take.
Q Do business owners ever come to you not really knowing which of those options they should go with
A: For sure, I think that's where the relationships come in. It's about actually sitting down with people and developing that relationship and asking those questions. More than half of our job is listening—asking the right questions, and listening to what our clients are telling us. We take that information and utilize it so they can make the best informed decision whether it's leasing, building, or buying. There are a lot of options and we can help business owners sort through them all.
Q What are some things business owners should be thinking about before they talk to a commercial real estate agent
A: I think it's important to understand the current and future footprint of the business, their budget, and their location preferences.
Ideally owners know the square footage that they need. Some owners aren’t sure however, so then we can help them figure that out by detailing out their space requirements and calculating what square footage can meet those needs. Things like how much office, storage, open space, or warehouse space they need.
In terms of budget, commercial space in our market is priced per square foot per year. So if owner’s have an idea of what kind of physical space they need, we can help give them an idea of what that means budget-wise.
Lastly, it is helpful for owners to identify specifics as far as location goes. Owners should know where they can best operate their business. Do they have to be in a highly visible, high traffic area? Or can they be in an area that is off the beaten path a
bit but is close to suppliers or major transportation routes. Those types of things will also determine the price of what a business needs.
Q What are some of the biggest mistakes you see business owners make when they open an office, change offices, etc.
A: We are in a current state where things are expensive. The cost of construction is high and so are interest rates. While not necessarily a mistake, some people might not have realistic expectations of what kind of money it takes to build or fit-up a new office for example.
Working with a commercial agent is going to help a business because an expert agent is going to know the market. They are going to understand what a good deal versus a bad deal is, and they can provide sound advice and recommendations throughout a deal to buy or lease.
I think it's important to have somebody that can think outside the box because there are a lot of things that go into a transaction, whether they're buying or leasing. For example, it is important when going through
a lease agreement to understand what the terms are and what to look out for. Or if they are buying, it is important to understand what the due diligence process looks like and how to negotiate the best terms to protect their interests.
Q Is a broker able to check all of the boxes
A: We definitely have to stay in our lane in regards to the real estate aspect. When it comes to legal contracts, we tell our clients to hire an attorney to review purchase agreements. We tell them to hire an attorney to review tax implications if there are any, as we are not CPAs.
We can definitely lead when it comes to understanding the market dynamics, searching the market options, and negotiating the best deal, but once it gets outside of our lane, we need to make sure that they're being supported by whatever other professional services they need.
Q Do you have a short list of people you refer clients to for those areas
A: We all have our connections, and we certainly can refer people to other
businesses. We try our best to give them numerous qualified options because we want those individuals to go out and feel comfortable with whomever they decide to go with.
Q Is there anything else you would like to say to the readers
A: We are very fortunate in regards to our local economy. We are quite diverse, with everything from agriculture to tech and everything in between. Given that, I think that in our market we are not going to see the crazy swings like they might on the coasts for example. They may have huge economic upswings at times that we do not experience, but we also are not going to see the crazy lows we see on the national news either. We are fairly insulated from national economic trends, and because of that, our local economy just keeps humming along it seems. We have a strong, resilient, and smart business community here, and I think that shows.
By Brady Drake | Josiah Kopp
WHAT IT MEANS TO BE A CCIM WITH
PRG Commercial Real Estate Agent
In commercial real estate, there are certain credentials that stand out. The Certified Commercial Investment Member ( CCIM ) designation is one such mark of distinction, held by a select group of professionals who have received extensive education in the complexities of commercial real estate investment. In North Dakota, only 16 individuals have earned this prestigious title, and Justin Gustofson of Property Resources Group is one of them.
In this article, we talk with Gustofson about what it means to be a CCIM and explore the unique insights and experiences that Gustofson brings to the table as a leading commercial realtor in the region.
JUSTIN GUSTOFSON
WHAT IT MEANS TO BE A CCIM
WITH JUSTIN GUSTOFSON
Q What motivated you to pursue the CCIM designation
A: For me, I knew early on in my career that obtaining my CCIM was high up on my list of what I wanted to get completed. By earning the designation, there are a handful of benefits. For me, I wanted to further my education and have industry recognition across the United States.
Q Can you walk us through your journey toward earning the CCIM designation How long did it take
A: Earning the CCIM designation is not a quick and simple process. They have an extensive educational component, a portfolio requirement, and an in-person comprehensive exam. The educational piece consisted of four week-long in-person classes, which I traveled to Minneapolis (twice), Tulsa, and Denver for. The portfolio requirement consists of providing proof of involvement in working on exactly ten qualifying activities equaling $10 million or more within a given time period. Upon the board's review, you are then able to take the
comprehensive exam which they offer two times per year. I successfully passed my exam in April of 2023.
Q How did the CCIM program impact your career trajectory in commercial real estate
A: For me, the educational component and the professional network have proven to be successful for me. Investing in my education and obtaining my CCIM not only helps me understand the ins and outs of deals better but it also helps bring light to new opportunities for my clients.
Q What specific skills or knowledge did you gain from the CCIM coursework that you find most valuable in your day-today work
A: Oh gosh, I feel that there are bits and pieces of all the different courses that get applied to my everyday work. Whether it's composing market data and research for a client, working on site selection, or someone looking for their next investment.
WHAT IS A CCIM
A CCIM (Certified Commercial Investment Member) is a professional designation awarded by the CCIM Institute, a global community of commercial real estate professionals. The CCIM designation is recognized as a mark of expertise and professionalism in the field of commercial real estate investment.
To earn the CCIM designation, candidates must complete a rigorous curriculum that includes coursework in financial analysis, market analysis, user decision analysis, and investment analysis for commercial real estate. Additionally, candidates must demonstrate a significant level of experience in commercial real estate transactions and pass a comprehensive final exam.
WHAT IT MEANS TO BE A CCIM
WITH JUSTIN GUSTOFSON
Q How does having a CCIM designation differentiate you from other commercial REALTORS ® without it
A: The main thing that differentiates having a CCIM designation is the industry recognition. Most people don’t know that there is not a separate license for commercial other than the Residential Salesperson test from the state. Having the designation shows that you are fully invested and educated in the commercial real estate industry.
Q How do clients and colleagues perceive the CCIM designation in the commercial real estate industry
A: I have noticed an increase in transactions with brokers from out of state on a referral basis. Being able to connect with people in other markets and having a level of trust knowing that they went through the same process to obtain their designation opens up many opportunities which in turn benefits my clients.
Q What advice would you give to other commercial realtors considering the CCIM designation in terms of enhancing their reputation
A: I am happy to talk with anyone who is interested in pursuing the designation. In fact, you don’t have to be a broker in order to get the designation so long as you are in the industry some of the other qualifying jobs are asset management, banking, development, law, accounting, and property management. Personally, I believe the more people that we get educated benefits our market as a whole.
By Tyler Fischbach, Vice President of Public Relations & Marketing, Fargo Moorhead
Fargo Chamber of Commerce
Midwest Agriculture Summit Recap
he 2024 Midwest Agriculture Summit, held at the Red River Valley Fairgrounds in the Butler Machinery Arena, converged key agricultural leaders, industry experts, policymakers and community members, all uniting to shape the future of agriculture in the Midwest.
Vice President for Agricultural Affairs Dr. Greg Lardy and Joe and Norma Peltier opened the event, emphasizing the vital role agriculture plays in the region’s economy, history, and future. He highlighted the contributions of The Chamber’s Agribusiness Committee in shaping the Summit’s agenda, emphasizing the importance of policy decisions, innovation, research, and sustainability in agriculture. The Summit addressed the challenges and opportunities within the industry, with a focus on the Midwest's unique contributions to agricultural innovation and sustainability.
The first speaker, Billi Hunt, executive director for America’s Cultivation Corridor, provided industry insights on the next generation of agriculture. She discussed the evolution of generational perspectives, the impact of social media trends, and the industry’s ongoing concerns about greenhouse gas emissions and water availability. She emphasized the importance of sharing information to broaden participation and awareness in agricultural advancements.
A panel discussion on agricultural commodities, moderated by Bobby Ness, senior vice president of food and agribusiness for Bremer Bank, provided deep insights into the Farm Bill, global supply chain disruptions and the role of AgTech. Panelists Josh Gackle, American Soybean Association, Krista Swanson, National Corn Growers Association, and Neil Rockstad, American Sugarbeet Growers Association, shared their perspectives on the challenges within their industries and the importance of educational partnerships in supporting agriculture.
Dr. Greg Lardy, vice president for agricultural affairs, North Dakota State University
Billi Hunt, executive director, America’s Cultivation Corridor
A panel discussion on agricultural commodities
West
Zach Ducheneaux, administrator for the U.S. Department of Agriculture’s Farm Service Agency, discussed future agricultural policies and the critical role of financial support in agriculture. He shared personal anecdotes about the impacts of past farm policies and emphasized the importance of supporting early adopters of agricultural innovation.
Dr. Hollie Mackey, CEO of FARMS, presented the importance of investing in agricultural technology to advance the region, emphasizing the need to accelerate innovation now that the resources are available. Dr. Mackey discussed the agricultural ecosystem, the necessity of finding solutions for future leaders, and how FARMS is actively engaged in research to further advance agricultural technology.
You can learn more at farmsfeedstheworld.com
Watch the Conference!
If you missed the livestream, have no fear! You can watch the full summit conference on the FMWF Chamber YouTube channel by scanning the QR code.
This was followed by the next discussion into Industry Insights from Bruce Rastetter, founder and executive chairman of Summit Agricultural Group, who explored carbon capture and its potential to expand markets for agriculture. He discussed the significance of biofuels, ethanol, and sustainable airline fuel in driving farmer profits and enhancing sustainability.
The Midwest Agriculture Summit fostered collaboration, learning, and forward-thinking. Insights from industry experts, engaging panel discussions, and a focus on innovation and sustainability highlighted agriculture's critical role in the Midwest and beyond.
Dr. William Wilson, distinguished professor of agribusiness and applied economics at North Dakota State University, delivered a comprehensive keynote address on the current and future state of agriculture. Wilson highlighted the significant changes driven by technology, the impact of climate change, and the importance of ESG (Environmental, Social, and Governance) in agriculture. He also discussed international market dynamics, trade policies, and the geopolitical implications of global conflicts on the agriculture industry.
Jenna Mueller, executive director of the FMWF Chamber Foundation, discussed workforce initiatives under the Good Jobs Challenge. She shared the successes of their pilot implementation, which trained over 100 participants, and announced the launch of the first Agriculture Industry Sector Partnership, which will take place at Big Iron.
Dr. William Wilson, professor of agribusiness and applied economics, North Dakota State University
Dr. Hollie Mackey, CEO, Farms
Zach Ducheneaux, administrator, U.S. Department of Agriculture's Farm Service Agency
Bruce Rastetter, founder and executive chairman, Summit Agricultural Group
provided by the Fargo Moorhead West Fargo Chamber of Commerce
BY BRADY DRAKE & DJ COLTER
Discussions with DJ
Introducing "Discussions with DJ," where we'll sit on exciting conversations between DJ Colter and other individuals who shape our community!
At the helm of these conversations is DJ Colter, a name synonymous with community engagement and leadership in Fargo. DJ, a successful entrepreneur, has also seated himself as a catalyst for local involvement and transformation. After leaving a career in teaching, DJ ventured into the realms of insurance and real estate. Eventually, he turned his own agency, DJ Colter Agency, into a dominant force in the Midwest insurance landscape. His commitment to service parallels his business acumen, a trait deeply ingrained in his upbringing in a family of educators.
Why DJ Colter? His extensive involvement across various boards— from the YMCA Of Cass & Clay Counties to the Fellowship of Christian Athletes and beyond—illustrates a profound dedication not just to leading but to listening and uplifting others. DJ embodies the spirit of "Givers Gain," believing that true success comes from helping others succeed. His philosophy of service over self-promotion, inspired by his father’s example as a servant leader, makes him the ideal voice to bring forward the stories.
Periodically, DJ will sit down with a different community member, and through these conversations, we will uncover not just the achievements but the personal journeys and philosophies that drive these community leaders.
So, sit down, lock in, and join Fargo INC! Editor Brady Drake and DJ Colter as we explore the voices and visions that make Fargo a place of dynamic community engagement and innovation.
Josiah Kopp
This month, we’re excited to introduce Kelly Mortensen, the founder of Digital Plains LLC, a leading cybersecurity and managed services provider based in West Fargo. Kelly, with a remarkable 37-year career in IT, has become a prominent figure in the cybersecurity industry, driven by a passion for protecting businesses from digital threats. His journey began unexpectedly in college when he switched his major from heating and cooling to computers after successfully fixing a broken computer his father had recently purchased. Since then, Kelly has worked in various IT roles, including positions at Phoenix International (now John Deere), MeritCare (now Sanford), Global Electric Motorcars, and Applied Engineering.
In 2011, Kelly founded Digital Plains to fulfill his mission of helping businesses safeguard their digital assets. What began as a side venture soon became a full-time commitment by 2019. Under Kelly’s leadership, Digital Plains has grown to offer comprehensive managed services, functioning as the IT department for companies across the nation. With a focus on proactive cybersecurity measures, Kelly and his team ensure their clients are not just prepared for potential cyberattacks but also equipped to recover quickly should the unthinkable happen.
DJ: Sometimes when you get hacked you can't recover from it. That's why this is such a big deal. People are not talking about this enough. People just think they can by cyber insurance and everything will be covered.
Kelly: Every business should have cybersecurity insurance. But, there are varying degrees of cybersecurity insurance.
DJ: There's just so much education that's needed. And it's really scary and sad out there.
Brady: How did you get into cybersecurity?
Kelly: I wanted to go into heating and cooling after high school, and my roommate at the time, was going into the computer trades. This was 30 some years ago, and my dad just spent $4,000 on a computer and a printer and everything. And my roommate wanted to check it out. So, he came over, checked it out, and broke it. Somehow, i managed to figure out how to fix it. So, I changed my major my freshman year of college.
So, I've been in IT now for 37 years.
I worked for Phoenix International before it was John Deere—I actually left about the time that John Deere was buying them. I then went to work for MeritCare, which is now Sanford. After that, I worked for Global Electric Motorcars, which got bought by Polaris. So then, I worked for Applied Engineering for a while. Eventually, I realized I wanted to do more with my abilities to help people. So, I worked for six years as the Chief Information Officer for Lutheran Social Services of North Dakota.
From there, I spent a brief stint down in North Carolina working with a
company Valley IT in Fort Bragg on some software... I randomly got a call from the owner saying his customer in North Carolina needed a server. And this guy was asking me a million questions. I was kind of telling him to go to dell.com, click on server, and order server. And he told me that what they needed was more than that. So, we talked to the customer and found out what the requirements were. And there was probably about a sixmonth period where you couldn't get a server physically this big, with 150 terabytes of drive space on it and two NVIDIA video cards—which they use for gaming, crypto mining, AI, facial recognition, and other things like that. There wasn't a server that did that though. So, I contacted three or four manufacturers and finally found one that told me no two or three times until they finally said yes if they were given $35,000 for a proof of concept. They did it and we ordered 200 of them.
Eventually, we had kids that were getting married and grandbabies coming so, we wanted to move back to North Dakota. So, we moved back and I started Digital Plains in 2011. In 2019 it became my fultime job.
DJ: What are the services you offer?
"Your Business Will Get Hacked: 17 Experts Share How to Self-Assess and Prepare for the Worst"
Mortensen is a published author alongside 16 other cybersecurity experts in a book called "Your Business Will Get Hacked: 17 Experts Share How to SelfAssess and Prepare for the Worst." This book "reveals the cold hard truth—you will get hacked. Through gripping real-life stories of cyberattacks, data breaches, and digital threats, top IT experts expose the dangers and high costs of inadequate cybersecurity."
Kelly: We do kind of an all-you-caneat managed services. There is a 400 employee company in town that we service and we are essentially their IT department. They are an insurance company that covers all of North Dakota, South Dakota, Arkansas, and Nevada. So, we support people across the country with that. We function kind of as your help desk. We'll fix your servers or issues you're having with your email.
DJ: Did you have much involvement with cybersecurity previously?
Kelly: Cryptocurrency has really amped up the marketing of cybersecurity, but we've always done cybersecurity—firewalls, antivirus, spam filters, things like that. But cybersecurity is more tools outside of those things now, and there's a kind of stack of those cybersecurity tools that really protects customers. There are still plenty of people that are kind of DIYing those things together, and may use this tool and that tool. We're going to try and make them work together. And those DIY environments are when there are gaps in the coverage.
Brady: Why would the cryptocurrency create more awareness around cybersecurity?
Kelly: 15 years ago, you would have gotten an email from a person asking you to send them three Target gift cards at $50 a piece. Now, they ask for 5 bitcoins at $55,000 a piece. So the amount of money at stake and the ease of transferring that money without it being tracked is what has made it really increase awareness.
I can go over what a ransomware attack typically looks like. They start by spreading all these phishing emails all over. They managed to get through those filters, those layers of security, and an email gets to somebody's inbox. They open it and click on a link, and that's really how they get past all those layers. Once somebody clicks on a link, that computer is compromised. IBM had a study a couple of years ago that said—and it's probably still true, if not more true today than ever—that hackers when they get on a system or a network, they're on average an average of 287 days.
DJ: So what happens?
Kelly: Somebody will click a link and once they're in that computer,
they will wait to see what that person has access to. Then, they will get on to other employee computers until they have kind of taken over the whole footprint of the network and get the data. Then, once they get the data, they start uploading it to the dark web. Then, once they have enough, they encrypt everyone's harddrives and send the ransom saying something like "You have 72 hours to pay $250,000."
Brady: Is the solution usually to pay the ransom?
Kelly: We always say to never pay a ransom... In fact, the government is starting to make laws to prevent people from making those payments because it just encourages bad behavior.
The key is to put yourself in a position to not to get hacked. Secondly, it's important to be a in a position where you can recover from it quickly.
There's a stat that says that 60% of small businesses that get ransomware attacked go out of business six months after the attack.
DJ: What are some things people can do right now to put themselves in a better situation?
Kelly: The only way to really know if someone is safe is to have a third-party audit. Everybody should get an audit to know where they're at and they should get frequent audits. The reason it's important to get frequent audits is because getting new printers could change the entire landscape of their security.
You should also have multi-factor authentication on every single account—your personal Twitter
account, everything. Passwords aren't good enough. Get a password manager so you're not duplicating passwords. You need strong and secure passwords. But then you have to have multifactor authentication.
You should also be changing your passwords regularily—I would say at least every three months.
Brady: How often would you recommend people get audited?
Kelly: At least once a year. In between audits, you should have scanners on your network to look for vulnerabilities as they happen.
There are instances like an open network port on the wall. If you were using best security practices, that port wouldn't be active. But, that can be a pain in the butt—we're always balancing security and usability. So, a lot of times, the network port on the wall gets stays on. Anyone who plugs into that wall will probably have access to the server and that's all a hacker needs, is to see that the server is there. Then, they can start trying to break into it.
DJ: What percentage of hackers come from outside of the United States?
Kelly: I would say it's mostly overseas. All countries have state sponsored hackers.
DJ: What's the most damage you have seen done in your role?
Kelly: We've had incidences, but nothing devastating. We work with this insurance company and this insurance company works with a law firm out of Bismarck. Well, that law firm got attacked and the hacker sent out a bunch
of emails to clients. Six people got the email and two of them opened the email. One clicked the link.
That insurance agent that clicked the link didn't do anything wrong. The email that they received was from a person they knew and a person they were corresponding with. And, the email asked them to do something that a lawyer would normally ask someone to do—it asked them to upload documents to a link in the email. So, they clicked the link and the 365 login popped up. They put in their username and password. Then, it popped up again. So, they entered the information again. This kept happening and happening until they eventually called the help desk. Thankfully, this was all over and done with in a matter of seconds because of all of the different layers of security we put on things. But, what was going on was the hacker was using the password info to automatically go to the account and change the cell phone number to their number—so that his two-factor authentication would go to the hacker's phone. The next step was to send that payload to North Africa—that's what stopped it because one of our layers of security is to make sure that people at this
company can't access their accounts when they're outside of the United States.
DJ: How is AI going to influence this?
Kelly: We've already caught hackers using AI to write custom scripts to make new malware that people click on. That kind of leads me to the next piece which is that in Eastern Europe, India, and Asia, this a commoditized business. These hacking efforts are businesses that have CEOs, HR departments, and training departments
There was actually was an uptick of this during COVID-19. When people were getting laid off in mass and they needed work, if they had a variable moral compass, they would go work for one of those companies and get trained on how to hack people. They have bonus structures and everything—it's big business outside of the United States.
Brady: Can you tell me about the book?
Kelly: Myself and other peers in the industry all wrote chapters on specific
topics. My chapter covers the five industries most likely to be the victim of a ransomware attack.
I'm part of a group that contains about 300 other managed service providers. There's only one other peer in town that I would confide in about things, otherwise we are all pretty tight competitors locally. So, it's nice to be part of a group with people outside of our metro area. We have quarterly conferences where we just openly share. We share financials with each other because most of us are computer nerds—a lot of us don't know PML from GL. So, every month, we go through a different companies financials and how they structure their business. We also kind of look at their business throught the EOS filter (do they get it? do they want it? can they do it?) and we help them try to improve their business. We try to help educate each other on marketing, sales, and running a business.
Digital Plains LLC digiplains.com /digitalplains @digitalplains @digitalplains /digitalplains
50Business Podcasts on Spotify
hether you're an aspiring entrepreneur, a seasoned executive, or simply a business enthusiast, podcasts offer a convenient and engaging way to gain insights from industry leaders, innovators, and experts. However, with tons of business podcasts available, it can be challenging to find the ones that truly stand out. That's why we've made a list of the top 50 business podcasts on Spotify.
Read on to find your next great listen.
1. PBD Podcast
"The PBD Podcast is a podcast that discusses, current events, trending topics, and politics as they relate to life and business."
2. The Diary Of A CEO with Steve Bartlett
"A few years ago I was a broke, university dropout, at 18 I built an industry-leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story—a marketing and communications company, and thirdweb—a software platform, making it easy to build web3 applications. I then launched a private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts, and thinkers. Thank you for listening."
3. Morning Brew Daily
"Morning Brew Daily, a daily talk show that covers
the latest news on business, the economy, and everything else, with Neal Freyman and Toby Howell. Witty, informative, and everything you need to start your day."
4. The Ramsey Show
"The Ramsey Show believes you can build wealth and take control of your life—no matter what stupid mistakes you've made with money. Join as Dave Ramsey and his team of experts answer your questions on the top problems holding you back. Listen now or ask your question live by calling 888.825.5225 weekdays from 2–5 p.m. ET."
5.
Financial Audit
"Personal finance nerd at heart! Making content to entertain and educate. Want to be on the show? Email us at casting@calebhammer. com"
6. The Prof G Pod with Scott Galloway
"Bestselling author, professor, and entrepreneur Scott Galloway combines business insight
and analysis with provocative life and career advice. On Mondays, Prof G Markets breaks down what’s moving the capital markets, teaching the basics of financial literacy so you can build economic security.
7. Think Fast, Talk Smart: Communication Techniques
"Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively."
8. A Bit of Optimism
"The future is always bright… if you know where to look. I talk to inspiring people who teach me more about life, leadership, and generally interesting things."
9. Rich Habits Podcast
"Introducing the Rich Habits Podcast—a financial literacy podcast for anyone ready to take back control of their money by implementing new habits. Join Robert Croak and Austin Hankwitz every Monday and Thursday as they demystify the financial habits of the rich, share their own mistakes and shortcomings, and lay out the blueprint for you to succeed with money. Robert is a decamillionaire with 30+ years of business experience and $200M+ of company exits under his belt, while Austin is an entrepreneur in his 20s eager to learn."
10. REAL AF with Andy Frisella
"Entrepreneur Andy Frisella and his guests discuss, debate, and laugh their way through trending topics and hot-button issues. (This is also the home of Andy's other show, the top-ranked MFCEO Project Podcast)"
11. Planet Money
"Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy—understand the world."
12. Jocko Podcast
"Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships, and everyday life."
13. Financial Feminist
"Join money expert Tori Dunlap as she guides you on how to make more, spend less, and feel financially confident in a world run by rich white men. Through solo episodes and special guest interviews, you’ll walk away with resources to get, save, and grow money to gain financial freedom and kick some patriarchal ass at the same time. New episodes drop every Tuesday, and mini-episodes drop every other Thursday."
14. Prof G Markets
"In a sweeping conversation, Scott shares the source of his anxieties around money, how he thinks about money and marriage, his approach to spending, and his financial plan for his death. Finally, he answers one big question: is wealth worth the work?"
15. The Game w/ Alex Hormozi
"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth."
16. Money Guy Show
"Bring confidence to your wealth building with simplified strategies from The Money Guy. Learn how to apply financial tactics that go beyond common sense and help you reach your money goals faster. Make your
assets do the heavy lifting so you can quit worrying and start living a more fulfilled life."
17. How I Built This with Guy
Raz
"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master class on innovation, creativity, leadership, and how to navigate challenges of all kinds."
18. BiggerPockets Real Estate Podcast
"On the BiggerPockets Real Estate Podcast, co-hosts David Greene and Rob Abasolo interview real estate investors and entrepreneurs about successes, failures, and hardearned lessons. Through in-depth conversations, 1-on-1 listener coaching calls, and news analysis, you’ll get a breakdown of real strategies that work for different niches and experience levels. Tune into the #1 real estate investing podcast every Monday, Wednesday, and Friday."
19. Motley Fool Money
Motley Fool Money is a daily podcast for stock investors. Weekday episodes offer a long-term perspective on business news with The Motley Fool's investment analysts. Weekend shows are a mix of investing classes and longer-form interviews. The show is hosted by Dylan Lewis, Ricky Mulvey, and Mary Long.
20. The Economics of Everyday Things
"Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories. Join the Freakonomics Radio Plus membership program for weekly member-only episodes of Freakonomics Radio. You’ll also get every show in our network without ads."
21. Life Wide Open with CboysTV
"From business tips to dating advice to behind-the-scenes of CboysTV, this weekly podcast shares the untold stories of CJ, Ben, Ryan, Ken, Evan and Micah. Tune in to Life Wide Open on Tuesdays at 9 a.m. CT."
22. THE ED MYLETT SHOW
"The Ed Mylett Show showcases the greatest peak performers across all industries in one place, sharing their journey, knowledge, and thought leadership. With Ed Mylett and featured guests in almost every industry including business, health, collegiate and professional sports, politics, entrepreneurship, science, and entertainment, you'll find motivation, inspiration, and practical steps to help you become the best version of you!"
23. I Will Teach You To Be Rich
"Imagine listening in on these raw,
unfiltered conversations with real couples… One partner is in $300,000 in debt but shrugs it off. The other cries at night, anxious about the future. A couple that’s so worried about money, they never feel they’ll have enough. When they eat out, they order chicken instead of steak to save $10. Their household income: $600,000. Two parents who feel overwhelmed by work, kids, and debt. When I ask them how they’d describe their lives, they instantly say the same word: “Stuck.” Ramit Sethi asks the questions we wish we all could ask, presenting a totally different philosophy on money: • Spend extravagantly on the things you love, as long as you cut costs mercilessly on the things you don’t. Ask $30,000 questions, not $3 questions. • A Rich Life is more than math—it’s mastering your money psychology. From the author of the bestselling book, ‘I Will Teach You To Be Rich,’ learn how money psychology affects these couples… and how to create your own Rich Life."
24.
Marketplace
"Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news—no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers, and regular people just trying to get by."
25. The Personal Finance Podcast
"Andrew Giancola from Master Money reveals all of his personal finance, money, investing, business strategies, income sources, stock, and real estate investing tips so that you can build more wealth than you ever thought possible. Discover how to increase your income at your job and create multiple passive
income streams that work for you, so you have the time and freedom to do what you love."
26. Joy of Missing Out
"Spent our 20s working for other people and are now living our 30s betting on ourselves. This is the *joy* of missing out. A podcast starring Chloe Shih and Eric Wei."
27. The Rundown
"Daily stock market update in 5 minutes. Stay up to date with the companies making the biggest moves and learn about the economic news that can help you be a better investor. Hosted by Zaid Admani."
28. Odd Lots
"Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday."
29. Founders
"Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: 'There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage, etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can
learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time.' —Marc Andreessen"
30. BFFs with Dave Portnoy, Josh Richards, and Brianna Chickenfry
"The unlikely trio of Josh Richards, Dave Portnoy, and Brianna Chickenfry team up to talk all things pop culture, celebrities, influencers, and TikTok. You never know what to expect from this trio from breaking entertainment news to generational differences they’re sure to make you laugh while keeping you up to date."
31. The Tim Ferris Show
"Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him 'the world's best human guinea pig,' and The New York Times calls him "a cross between Jack Welch and a Buddhist monk." In this show, he deconstructs worldclass performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use."
32. My First Million
"Sam Parr and Shaan Puri brainstorm new business ideas based on trends and opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them."
33. The Money with Katie Show
"Finance bros are out, #RichGirls are in. Join Money with Katie and her guests as they talk about spending habits, smart investing, and tax strategies— without putting you to sleep. Listen weekly on Wednesdays to learn how to turn your Rich Girl mindset into money."
34. Girls That Invest
"Join Sim, a young millionaire investor, as her friends and her break down the intimidating and not-so-well-taught world of investing and growing wealth, minus the jargon. Monday = we share our thoughts on your deepest, darkest money secrets or hot takes with Money Confessions. Tuesday = we deep dive into investing topics, minus the jargon. Thursday, we spill the tea on how to create a seven-figure side hustle with Girls That Startup— because no one saves their way to wealth."
35. The Iced Coffee Hour
"The Iced Coffee Hour is a podcast hosted by Graham Stephan and Jack Selby that explores candid conversations with a diverse collection of guests, delving into their unique life journeys, successes, finances, and insights."
36. Money Stuff: The Podcast
"The audio companion to Bloomberg Opinion’s beloved Money Stuff column hosted by its author Matt Levine, 'whose deadpan style mixes technical elucidation and wit' (NY Times). Once a week, Matt and
his friend, Bloomberg News reporter, and TV host Katie Greifeld, talk about Wall Street, finance, and…other stuff. New episodes every Friday."
38. Craig Groeschel Leadership Podcast
"The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easyto-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization."
39. Goldman Sachs The Markets
"Goldman Sachs leaders and analysts break down the key issues moving markets in this weekly podcast."
40. Your Thought Life Mindset Podcast
"Unlock the power of your mind with Mike on the Your Thought Life Mindset Podcast, a top 5% podcast with listeners in 167 countries! Step into a world of transformation with Mindfulness, and unravel the intricacies of CBT to identify issues, complemented by NLP's personalized strategies for crafting solutions. Move from past traumas to triumphs through each episode's practical steps, overcoming limiting beliefs, mastering your mindset, and unleashing your potential. Your Thought Life Mindset Podcast is ideal for those seeking advancement in business, career, or personal life."
41. Andy Elliott's
Elite Mindset Motivation and Sales Training
"Andy Elliott is the CEO of The Elliott Group. Andy is obsessed with training salespeople all across the globe to play to their full potential. Andy can take anyone whether they are brand new at sales or have been in sales for over 20 years and change their skills overnight! Andy currently lives in Arizona with his wife and three beautiful kids."
42. Dare to Lead with Brené Brown
"Brené’s newest podcast is based on her book, Dare to Lead, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists, and has become the ultimate courage-building playbook for leaders at every level. Brené writes, 'The Dare to Lead podcast will be a mix of solo episodes and conversations with change catalysts, culture-shifters, and as many troublemakers as possible. Innovating, creating, and building a better, more just world requires daring leadership in every part of our daily lives—from work to home to community. Together, we’ll have conversations that help us show up, step up, and dare to lead.'"
43. The Knowledge Project with Shane Parrish
"Master the best of what other people have already figured out so you can use their lessons in your life to create an unstoppable advantage. Shane Parrish is an entrepreneur and soughtafter speaker. His newsletter (https:// fs.blog/podcast) offers timeless insights you can use to change your life. In The Knowledge Project, Shane interviews people at the top of their game. Every episode is packed with
hard-earned lessons that you can use in your life. Tune in to create an unstoppable advantage. Sit down and learn from the best. Previous guests include Reid Hoffman, Esther Perel, Daniel Kahneman, Tobi Lutke, Marshall Goldsmith, Kunal Shah, Ander Huberman, David Sinclair, Ret. General Stanley McChrystal, Marc Andreessen, Patrick Collison, Robert Cialdini, Walter Isaacson, Chris Bosh, Kat Cole, Adam Grant, Angela Duckworth, Seth Godin, Matt Mullenweg, Lisa Feldman Barrett, Maria Konnikova, Bill Ackman, Annie Duke, Derek Sivers, Jim Collins, Naval Ravikant, and many others. They reveal hard-earned lessons on leadership, decision-making, hiring and firing, productivity, habits, and more. New episodes are released every second Tuesday."
44. Business Wars
"Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors, and executives to new heights—or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers."
45. The GaryVee Audio Experience
"Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats."
46. The Indicator from Planet Money
"A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons."
47. The BeAnS Podcast
"Don't really know but this podcast will probably be some random stuff."
49. BiggerPockets Money Podcast
"For those who have money… or want more of it! Join Mindy Jensen and Scott Trench (from BiggerPockets.com) weekly for the BiggerPockets Money Podcast. Each week, financial experts Mindy and Scott interview unique and powerful thought leaders about how to earn more, keep more, spend smarter, and grow wealth."
50. Invest Like the Best with Patrick O'Shaughnessy
"Conversations with the best investors and business leaders in the world. We explore their ideas, methods, and stories to help you better invest your time and money. Hear stock market and boardroom insights you can't find anywhere else. If you're a professional investor, CEO, entrepreneur, or business strategist, this is for you."
CROSSING STATE LINES:
Transferring Guardianships and Conservatorships between North Dakota and Minnesota
the Red River Valley, it is common for close family and friends to live on opposite sides of the North Dakota-Minnesota state line. Generally, this situation is problem-free since it’s neither difficult nor time-consuming to move between the states. Yet problems may arise when a family member in one state becomes concerned about the welfare of a family member in the other state to the extent they need to ask the court to
BY KATHRYN E. NEKOLA Attorney, SW&L Attorneys
establish a guardianship, a conservatorship, or both. This is especially true if the courtappointed guardian later determines it is in the best interest of the person subject to guardianship or conservatorship to relocate from their state of residence to another state. At that time, the guardian and conservator will need to decide if the guardianship and conservatorship need to be transferred to the new state of residence. The answer tends to be yes if the relocation is intended to be long-term and the guardianship and conservatorship are still necessary.
GUARDIANSHIPS AND CONSERVATORSHIPS
Guardianships and conservatorships are court processes where a state district court judge or judicial referee decides an adult is incapacitated and unable to make responsible personal decisions and/or manage their property and financial affairs. After a person is found to be incapacitated, usually due to a mental or physical health condition or a substance abuse crisis, the court will appoint a guardian, a conservator, or both.
The roles of the guardian and conservator are different. The courtappointed guardian will have certain decision-making authority over the person subject to guardianship. This may include the authority to make medical, legal, residential, educational, and vocational decisions. For example, the guardian may decide where the person subject to guardianship lives and what types of medical treatments they receive.
However, the court-appointed conservator makes financial decisions for the person subject to conservatorship. They have an obligation to manage, preserve, and, if necessary, dispose of the estate of the person subject to conservatorship. A conservator typically has the
authority to enter into contracts, pay bills, invest assets, and make other financial decisions.
In both a guardianship and a conservatorship, the decisionmaking authority of the guardian or conservator may be restricted by state law or a court order. Additionally, some decisions may require prior approval from the court and all decisions must be in the best interests of the person subject to guardianship or conservatorship.
TRANSFERRING GUARDIANSHIPS AND CONSERVATORSHIPS
If the person subject to guardianship or conservatorship relocates from their state of residence to another state for any reason, their guardian and/or conservator should undertake the process of transferring the guardianship and/or conservatorship to the new state of residence. This process can be broken down into five main steps.
Step One: File a Petition for Transfer with the Court in the Original Jurisdiction
Starting in the original jurisdiction, the guardian or conservator petitions the court to transfer the guardianship or conservatorship to the new jurisdiction. They must also provide notice of the petition to certain people, including the person subject to the guardianship or conservatorship and their spouse and adult children.
After the court provides an opportunity for a hearing to be held on the petition, a provisional order granting the petition may be entered if:
1. The court is satisfied the guardianship or conservatorship will be accepted by the court in the new jurisdiction;
2. The person subject to the guardianship or conservatorship is physically present in or is reasonably expected to move permanently to the new jurisdiction;
3. An objection has not been made establishing the transfer would be contrary to the best interests of the person subject to the guardianship or conservatorship; and
4. Plans for care and services for the person subject to the guardianship or conservatorship in the new jurisdiction are determined to be reasonable and sufficient.
If granted, the provisional order will direct the guardian or conservator to file a petition in the new jurisdiction requesting acceptance of the transferred guardianship or conservatorship.
Step Two: File a Petition for the Acceptance of the Transfer with the Court in the New Jurisdiction
Next, the guardian or conservator petitions the court in the new jurisdiction to accept the transfer of the guardianship or conservatorship from the original jurisdiction. The petition must include a certified copy of the provisional order for transfer from the court in the original jurisdiction. Again, notice of the petition must be provided to certain people, including the person subject to the guardianship or conservatorship and their spouse and adult children.
The court in the new jurisdiction will offer an opportunity for a hearing before ruling on the petition. A provisional order granting the petition will most likely be issued unless an objection is made that establishes the transfer of the proceeding would be contrary to the best interests of the person subject to the guardianship or conservatorship or the guardian or conservator is ineligible to serve as guardian or conservator in the new jurisdiction.
Step Three: Obtain a Final Order for Transfer from the Court in the Original Jurisdiction
The provisional order issued by the
court in the new jurisdiction will be provided to the court in the original jurisdiction, which will issue a final order confirming the transfer and terminating the guardianship or conservatorship in the original jurisdiction.
Step Four: Obtain a Final Order for Acceptance of the Transfer from the Court in the New Jurisdiction
The final order issued by the court in the original jurisdiction will be provided to the court in the new jurisdiction, which will issue a final order accepting the transfer and appointing the guardian or conservator.
Step Five: The Court in the New Jurisdiction Must Determine if the Guardianship and/or Conservatorship Needs to be Modified to Conform to the Laws of that Jurisdiction
Once the court in the new state has accepted the transfer, it will determine whether the guardianship or conservatorship needs to be modified to conform with their state laws.
CONCLUSION
Transferring a guardianship and/ or conservatorship involves a lot of back and forth between the original jurisdiction and the new jurisdiction that may become confusing. Many
states, including North Dakota and Minnesota, have a variety of resources available online that may provide some clarity. However, in certain situations, it may become necessary (or just easier) to hire an attorney who is familiar with guardianships and conservatorships to help navigate the process.
If you have any questions regarding guardianships and conservatorships, please contact SW&L Attorneys!
Disclaimer: This article is provided for informational purposes only and is not intended as legal advice. It should not be used as a substitute for consulting with a qualified legal professional. No legal services are offered through this article, and no attorney-client relationship is established by reading it. Please consult with an attorney for advice on any specific legal issues you may be facing.
he Awesome Foundation named Advancing Equity Together (AET) its July grantee. AET is an initiative of the West Central MN Continuum of Care (CoC). The CoC is a collaboration of local and regional partners working to make homelessness rare, brief, and onetime. The Awesome Foundation grant will provide funds for up to five persons with lived experience of homelessness (PLE) to participate in the Clay County AET LE Advisory Group meetings and be trained and supported in taking on advocacy and educational opportunities. The Clay County AET advisory board is one of three in the ten-county CoC region.
“Recognizing that inequities exist in our system, the CoC formed the AET in fall of 2021 as a vehicle to help build a more equitable homeless response system,” said Carla Solem, the West
Central Minnesota CoC coordinator. “The CoC feels strongly that PLE need to be at the center of any efforts to improve equity in our system. These individuals bring unique perspectives and first-hand experience to the discussion. To help empower these individuals and the populations they represent, we have centered work on PLE Advisory Boards.”
The AET initiative was designed to help identify goals and measurable action steps that increase equity in our homeless response system. From the fall of 2021 to the spring of 2022, the CoC hosted five focus groups for Indigenous or persons of color with PLE and formed a leadership team to develop equity goals. The team included the CoC Coordinator, CoC Chair, two LE representatives, and AET Chair. The AET LE Advisory Groups are building on this by reviewing feedback and identifying additional needs, concerns, and ideas for system improvement.
“These populations, along with disabled and LGBTQIA+, are overrepresented among homeless persons in our community,” said Solem. According to 2023 HUD data, people of color and Indigenous make up 9% of our regional population and 22% of people in poverty, but 51% of those experiencing homelessness in our region. Solem also stated that there is a significant increase in returns to homelessness for these individuals and generally less positive outcomes when seeking assistance. For example, 2022 data showed that people of multiple races had a return rate of 14% versus representing only 8.82% of the population of those in the system (a +5.18% difference) and Blacks had 20% returns vs. a 12.48% representation (a +7.52% difference), compared to Whites who had a 50% return rate vs. representing 64.80% of people in the system (a -14.89% difference).
BY ARIELLE WINDHAM
Progress stalled in early 2023 due to funding and staffing challenges but was recently reinvigorated after hiring a new facilitator focused on helping to support and empower LE members to not just set goals, but collaboratively work with the CoC to achieve them.
In June, the reconvened AET LE Advisory Group identified three priority goals to improve equity among the homeless population.
• Increase awareness and access to resources that would help people transition off services to stable housing.
• Create a system of resources to help navigate a challenging system.
• Develop a training academy to help empower PLEs to
take on staff and volunteer leadership, service, and advocacy roles.
For more information on the AET LE Advisory Group or to get involved with the West Central MN Continuum of Care please email Solem at h2hcoordinator@gmail.com
The Cass-Clay chapter of the Awesome Foundation awards a $1,000 gift each month for awesome ideas of all sorts. Grant recipients do not need to be associated with a nonprofit. Applications can be made at awesomefoundation.org/en/ chapters/cassclay.
Photo submitted by Brandi Malarkey
WOMEN YOU SHOULD KNOW
Nicole Jacobson
OWNER, VAMPIRE PENGUIN
Vampire Penguin. A unique name for a unique treat. Nicole Jacobson was skeptical when family in Florida brought her to their local Vampire Penguin. But after the first bite, she and her husband knew they wanted to bring this fresh take on shaved ice home to North Dakota.
“We were just flabbergasted,” Jacobsen said. “Everything about it was so intriguing. The thing that really sold it for me, though, was I didn’t get sick. I flirt with lactose issues. As someone who has sensitivities, there are some things that are just worth the risk. I fully anticipated I’d be paying for indulging, but it never happened. We were back the next day, and I learned that their products are water-based, rather than dairy-based, making it possible for someone like me to enjoy guiltfree.”
Bringing a brand-new product into an area is always challenging, but Jacobson and her team have learned to lean into what makes their product, and their community, special.
What is Shaved Snow?
The Vampire Penguin brand began in California, the monstrous creation of two Filipino brothers with a taste for sweets and a love of horror movies. Blending traditional Hawaiian, Taiwanese, and American traditions, they created a shaved ice dessert with a rich flavor and snow-like texture.
“The texture and flavor are what set our products apart from the snow cones most people are familiar with,” Jacobson said. “We blend our flavors into the water before freezing it, so there’s a consistent flavor from the first bite to the last. And because
By Arielle Windham
we’re not adding flavor over the top, we’re able to get light, fluffy, compacted snow. Like the perfect snowball.”
The first shop opened on October 31, 2013. Since then, the brand has expanded to 11 states and 35 cities, including Fargo.
Weathering Challenges
The first challenge Jacobson had to overcome was how to sustain a shaved snow business during the North Dakota winters.
“There’s always a risk when it comes to opening a new business,” Jacobson said. “Winter was definitely a big concern. I have a sweet tooth. I’m always excited for treats. But not everyone is looking for a cold dessert in winter. So that’s why we added our coffee bar.”
While all locations’ primary business is the brand’s iconic shaved snow, Jacobson took advantage of a flexible licensing agreement to add a coffee bar and even offer hot cocoa flights.
“It gives us an opportunity to keep traffic up on colder days,” she said. “We even used our Vampire Penguin chocolate flavor in our cocoa flights for something really unique.”
The ability to adapt has been an important part of Vampire Penguin’s success in the area. In addition to hot cocoa and coffee, Jacobson has added boba tea to the menu and created to-go and catering opportunities. Jacobson also works with local organizations and groups to utilize the business’s seating space for networking events and other small gatherings.
Snow Time
With a young staff and limited marketing dollars, Vampire Penguin Fargo has really leaned into social media as a way to engage with the community. From highlighting staff creations to fun tie-ins with holidays, local events, and social trends, Jacobson and the team work to produce consistent, engaging content.
“I try to think of things that I would like to see or that would be relevant to me,” Jacobson said. “We try to keep it active, and we try to keep our customers at the heart of our photos, videos, and other content since the community is what’s really important to us.”
At the end of the day, Jacobson admits there is some stiff competition in the frozen treat industry around FargoMoorhead, but she is excited to see a lot of familiar faces walk through the door of Vampire Penguin.
“We’ve literally had people come back the same day with someone,” Jacobson said. “They say, ‘I know I was here earlier, but I had to bring so and so.’ And that was exactly my reaction. It’s really such a treat to see people show up again and again.”
vampirepenguinfargo.com /VP.fargo @vp.fargo
10 Questions
10
Questions
ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the years. He knows their ups, and their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Jenny Sheets, founder and social design consultant, Discover Outdoors.
By John Machacek
by Geneva Nodland
Photo
01
While I plan on discussing some things beyond your current business, to start, will you please tell me your Discover Outdoors elevator pitch?
Discover Outdoors is a social design company that builds social infrastructure to strengthen human connections. Pretty much, we want to build a community that brings people together and ends loneliness.
02
How do you define, or what do you mean by, the term “social infrastructure?"
I first learned of this phrase, “social infrastructure," after I read the U.S. Surgeon General’s warning on “Our Epidemic of Loneliness and Isolation.” His report defines social infrastructure as: “The programs, such as volunteer organizations, sports groups, religious groups, and member associations; policies, like public transportation, housing, and education; and physical elements of a community, such as libraries, parks, green spaces, and playgrounds, that support the development of social connection.”
I agree with all of this, except I want to add the digital space to this as well. We definitely don’t need to spend any more time in the digital space than we already are, but I think it’s a necessary component of building social infrastructure. Like, checking
10 Questions
a community calendar for events or joining a meetup online that’s organizing an in-person event.
So, my own definition of social infrastructure is: “The physical and digital facets of community building that bring people together in concentrated and recurring ways to strengthen human connections.” I also included the word “recurring” because I think designing for sustainable, long-term communities is most important.
03
What are some examples of client projects you’ve
done or would love to help with?
Two of my favorite clients were North Dakota State University and the City of Moorhead. Both approached me with clear problems that needed solving: wanting to build stronger communities. And, both wanted to disrupt the current systems and methods of doing things and try something new. I was invited into both entities to observe, talk to stakeholders, research, and throw out a bunch of crazy ideas. In fact, at the city of Moorhead, my title was “Resident Weirdo.” Does it get any better than that?
If I think about my dream projects, I’d love to continue to work with cities, colleges, or large organizations who
want to unite a specific community for the long term. I’d love to work with park districts to create “wow” experiences that build pride and draw tourism. Like, how cool would it be if we had interactive art installations along the river that were designed to get people to linger and talk to one another? I’d also love to work with a city wanting to drive community engagement to specific areas because then I’d get to combine my passions for arts and culture with community building, as well as economic development. Really, when it comes to building social infrastructure, the opportunities are endless.
04
So, with the name Discover Outdoors, does most of your work revolve around outdoor activities?
It originally started with a focus solely on outdoor recreation, and trying to build that community, but we’ve now expanded to look at all community building, both physical and digital, that gets people outside of their homes, outside of work, and outside of their comfort zone. My passion is anything outdoors, but building community starts inside as well. For example, maybe someone feels more comfortable exploring community events on social media or an online calendar. Let’s start
there and then encourage people—on their own time, in their own way—to venture outside.
05
I first met you when you moved back to Fargo from Bozeman to work in our entrepreneurial scene as an ecosystem builder. So with that, you’ve been on both sides as the entrepreneur and the entrepreneur supporter. I’m curious, did your recent ecosystem work give you a different entrepreneurial perspective compared to before?
Oh yeah. It’s really scary to be an entrepreneur. It is a lot easier to be a supporter of entrepreneurs. When my job was to support entrepreneurs, I heard so many stories about the risks people took, and the inevitable ups and downs that come with running a business. Now that I’m doing my own thing, I try to remember all of those stories and remind myself that I’m not alone, especially when things get tough. Absolutely every entrepreneur
struggles, no matter how successful they look on the outside. I also learned the importance of networking, that you always have to stay relevant and stay connected, not just for your own company, but to lend a hand to others. I saw some of this networking going on in Montana when I was there, but nothing like the Fargo-Moorhead area. The business scene is booming here, especially in support services.
06
Would you mind sharing a bit about your time as an entrepreneur in Montana, as obviously you did not continue working on whatever that was?
I started a designer gift box company in Bozeman called Bourgie Boxes, where I got my first real experience with business formation, building websites, and all the nuts and bolts of running a business. It was an exciting venture, but I quickly realized that the inventory and logistics side of things wasn't my passion. What I did love, though, was creating customized experiences that made people happy and brought a little joy into their lives.
After that, I launched a tech startup called Storysquares. That one was
a tough journey. It all began with a problem I faced myself, and even though I knew nothing about tech, I was determined to find a solution. I learned about wireframing, sketched out my ideas on paper, and collaborated with a group of students who used it as a school project to build the prototype. With a designer as my co-founder, we started gaining momentum and even won some pitch competitions. But along the way, I realized that the tech world wasn’t where I thrived. The demands, the language, the expectations, and the need for venture capital just didn’t align with what I wanted. I found myself stuck in "analysis paralysis," constantly testing and trying to figure out the perfect product fit. Eventually, I decided it was time to wind down the startup, though it took about a year as I struggled with the feeling of quitting.
Throughout all of this, I've also had freelance writing as a side gig, and it’s something I’ve continued to do and enjoy. These experiences—both the successes and the challenges—have taught me a lot about what I enjoy and what I don’t, shaping the path that has led me to where I am today.
07
Thank you for sharing that info. I totally agree with looking at our past
as learning experiences, good or bad, to help you understand yourself better. It is commendable that you have demonstrated agency in your life to try things, versus just sitting on the sidelines and maybe wondering about the “what ifs.” With all that, here you are with your new business. How long had you been kicking around this idea before taking the plunge to start?
I created the LLC in early 2023 with the goal of starting a website that would showcase local trails and campsites. I really had no intentions of earning revenue, which was a huge relief for me after building a business for so long. Just a fun project! But then, after 8 or 10 months, I shifted my focus more toward social infrastructure and realized that maybe I could turn this into a business, but one that fits my lifestyle. In the beginning, I operated under the radar, taking on various project work that helped me see the importance of social infrastructure in different contexts. When I decided to go more public, I hired Andrew Parsons to help build the trails website, and now I'm using Wix to work on my consulting website.
08
So, the business has been created for some time and you have some client work completed. How has it been getting the word out and marketing yourself?
Getting the word out has actually been really fun because the need for community building is something everyone can agree upon. However, one of the biggest challenges I face is explaining the concept of building social infrastructure—more than just community events, or the public-facing things that we attribute to community building. When something is new and innovative, it can be hard for people to wrap their heads around it. Because of that, I find myself constantly in “sales” mode, re-explaining the importance of investing in social infrastructure. The sales cycles can be lengthy, especially since this may be a unique service for businesses and doesn’t always fit neatly into their usual budget categories or cycles.
10 Questions About John
09
Let’s jump in the time machine. If you could go back in time to Jenny from several years ago, what hindsight advice would you give yourself?
Several years ago, I had just had a baby and we up and moved across the country back to the Fargo-Moorhead community. Life was a whirlwind! I would remind myself to slow down and focus on the long-term, instead of short sprints. I’m really happy with the way things have gone in the last few years. The FM community has been so good to us. I just hope I can continue to take my advice, focus on the long-term, and not get bogged down in the ups and downs of running a business!
However, it’s incredibly rewarding to see the results once clients experience the benefits. It’s fun to witness the joy of both the clients and the people involved in the activities and initiatives. Networking in Fargo-Moorhead has also been fantastic—it's so easy to jump on a call, and meet someone, and I’ve found that people are incredibly willing to help.
10
Lastly, what can we do as a community to help you and Discover Outdoors succeed?
If you know an organization, college, city, or other entity looking to strengthen a community, we’d love a referral. We take a holistic approach to community building and strategy. They must love disruptors, because that’s what this work takes!
