Stride Magazine September 2012

FITNESS // FASHION // LIFESTYLE // CHARITY

FEELING TOUGH? WE INTERVIEW UFC FIGHTER, CLAY GUIDA ABOUT WHAT IT TAKES TO make it in the ufc. pg 32

SUCCESS Hear the incredible story of one fargo woman and her saga of abuse and survival. pg. 66

STRIDE SITS DOWN WITH SCHEELS CFO MICHELLE Killoran TO TALK SUCCESS AND CHALLENGES. Pg. 58

16

PAGES OF FASHION WITH

VANITY

& THE PEOPLE WHO MAKE IT HAPPEN!

page 40

FITNESS TRAINER JOE SAYS:

“CHALLENGE ACCEPTED” PAGE 20

What’s the diet of a d1 soccer star? turn to pg. 16 to find out (and find out what your diet should be.)

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BEFORE Contents...

8

SHAPE IT UP

I

WE BEGIN

16

L

20

EAT LIKE AN ATHLETE

etter

t’s 9 p.m. on a Monday night. I’ve been staring at this blasted computer screen for the last eight hours. I can no longer tell if the little floaties in my vision are on the computer screen or if my contacts have permanently burned themselves into my eyeballs.

The wrappers of Pita Pit and Subway, two discarded meals, lie on the desk along with a to do list three pages long, dozens of pages of various notes and more empty energy drinks than I care to admit. Despite almost falling asleep on my keyboard several times we have once again, somehow, finished the magazines and sent them off to the printers.

from the

FITNESS/NUTRITION ADVICE

editor..

It’s been said that those who love their jobs never have to work another day in their life.

That’s how I feel every time I come to work. In my humble opinion, this complacency for the work we do is a serious problem. We don’t take enough pride in our work or even ourselves. Most of us go to work from 8 - 5, sit on the couch from 5 -10 and sleep from 10 - 7. The pride for our work has gone out the window. Somehow we have all collectively decided that “good enough” is simply good enough.

It’s not. We at Spotlight Media Inc. are out to change that.

This month between Stride, FM Spotlight, Design and Living and Bison Illustrated magazines

we produced 262 pages of original content. That’s nine pages a day. Even now that we’ve done it, I still think it’s a crazy amount.

This month I had the privilege of interviewing professional UFC fighter Clay Guida. The entire interview I was thinking, “don’t piss this guy off!” After I got over my fear and realized how nice of a guy he is, I was then struck by what he told me.

The amount of work it takes to be a pro UFC fighter is crazy.

He literally works out for eight hours a day, wakes up the next day and does it all over again.

When I asked him how he stays motivated, wakes up everyday and does it all over again, he said something that stuck with

40

58

VANITY

THE CONVERSATION

66

RAPE AND ABUSE

me, “I’ve switched my mindset.

I look forward to my workout.

To me it’s not just about the destination but it’s about the journey.”

In a way that’s what we are doing too. We aren’t out to win that lightweight title but we are out to create a national magazine that we (and more importantly, Fargo-Moorhead) takes pride in. We’re enjoying every step of the journey.

So go ahead FargoMoorhead, put in that extra time to create or do something you love. You’ll sleep better.

Besides, we all want to never have to work again.

Stay healthy, Andrew Jason

ANDREW JASON

SEPTEMBER 2012 Publisher SPOTLIGHT MEDIA INC. President MIKE DRAGOSAVICH

HEALTH FITNESS

Stride Magazine is published 12 times a year and is free. Copies are available at over 1,000 Fargo-Moorhead locations along with digital versions at www.fmstride.com

Graphic Designers MIKE DRAGOSAVICH, JAMES NESS, ANDY NEIDT General Manager BRENT TEHVEN Marketing/Sales TRACY NICHOLSON, KELSEY WILHELM

SUCCESS

Editor ANDREW JASON

Research/Contributors STEPH STANISLAO, GARRETT LAUBACH, SARAH BIEBER, NICHOLAS PROULX, RYLEE NELSON Website Content/Social Media SAM GRANTHAM Photography REPOR PHOTOGRAPHY

BEAUTY

Administration ALIZABETH GADDIE

Stride Magazine is published by Spotlight Media Inc. Copyright 2012 Stride Magazine & fmstride.com. All Rights Reserved. No parts of this periodical may be reproduced without written permission of Stride Magazine & fmstride.com. Stride Magazine & fmstride.com will not be held responsible for any errors or omissions found in the magazine or on fmstride.com. Spotlight Media Inc., accepts no liability for the accuracy of statements made by the advertisers.

NUTRITION

OFFICE

502 1st Ave N First Floor Fargo,ND 58102 701-478-7768 info@fmspotlight.com

3120 25th St S, Fargo || www.imagemedi-spa.com

701.478.7700

Pho tos by St r i de

t i E P A H S WITH LORI HAAS

UP

L

ori Haas has been a diabetic for 32 years;

was diagnosed with breast cancer eight years ago and has developed gastroparesis, a paralyzation of her stomach. Along with the breast cancer came 14 reconstructive surgeries, including the removal of one of her lats from her back and part of her stomach. After every surgery, Haas would ask the doctors the same question, “When can I go to the gym?” She wanted the sense of normalcy that came with working out. Despite all of her trials and tribulations, she was able to get back into working out and placed fourth at the NPC Upped Midwest body building competition in 2010. She even teaches bodypump at Family Wellness in Fargo.

»TIP You should always incorporate whey protein, either 20 minutes before or 20 minutes after lifting. If you do it after then you’ve ripped your muscles and the muscles soak up the protein. It promotes lean muscle growth, higher metabolism and a leaner body.

PIRED S N I E ON, B D A »RE

I have rice cakes and peanut butter for breakfast every morning. Once in a while if I’m at home I’ll have whole-wheat toast with peanut butter and real butter. Lunch is a protein bar but around 1:30 I’m ready for a snack and I’ll eat rice cakes or weight watchers string cheese. My supper varies but I always have happy hour, I always have a cocktail. I eat pretty basic, a lot of chicken and porkchops. Because of my stomach I can’t eat a lot of vegetables, which I used to always eat.

DIET

I'S n shoul.dYou harveservateti. ow somrse.

R LO P Womoeu bulkyy fromtpural sta t up. I knr six yea a y i U a fo BULK make tay aw and n hange utine l S l o c i w r 1. LwEAN EATIiNnG their ra u have etoweight C s m Yo 2. thinLgE CONFUSdIOoNne the sa C MUS t have 3. tha

ES lky; Eaatirndgio.

L U R being buas do cmany N E ell of as D L a id t a s w d e a t r f a f O i n l p le e G n’t b e to ves a pe o

Under no circumstances do I give up popcorn, peanut butter or cocktails.

CHEAT

I hate cardio. I get cardio and weights when I teach bodypump. Otherwise I try to swith it up with eliptical, bike or treadmill. Also, my family likes to do outdoor activities. We go hiking. It’s a lot different going for hikes then doing stuff indoors.

CARDIO

I have to avoid a lot of back stuff because I’m missing one lat so I can’t do lat pulldowns or pull ups, even though I love those things. I do lower back extensions and some rowing. I try to avoid the lats as much as possible because I have to.

BACK

Squats and lunges are my all time favorite. I love them.

When it ends up hurting it’s a good hurt. (Laughs)

LEGS

I’m drinking sugar-free Gatorade or water all the time. Especially during the summer months, when you’re working out so hard you really need to replace those electrolytes and sometimes water isn’t enough.

HYDRATION

7 Habits of C

Highly Effective Posture

lose your eyes for a moment and take note of the way you are sitting to read this magazine. Most likely, your shoulders are slouched forward and your head tips down toward your lap, peering at the page. For many, the belly protrudes and the lower back is rounded. Now, notice the changes in your body if you focus on sitting up straight.

The low back regains its natural arch, the belly pulls in, the shoulders pull back, and the head sits comfortably on top of the spine. This upright posture not only minimizes strain on muscles, joints, and ligaments, but also improves breathing and inspires confidence.

Please read on for seven helpful posture tips to improve posture throughout the day.

1 CENTER THE HEAD

Recruit a friend to observe you from the side. The center of the ear should fall directly in line with the shoulder. If it does not, you have forward head posture. This leads to loss of proper neck alignment and curvature and strains muscles. To help counteract this, focus on pulling the head back over the top of the shoulders. Also work to change daily habits: instead of constantly looking down at a cell phone, bring it up to eye level and look straight ahead.

2 DROP THE SHOULDERS

Many people feel that by the end of the day their shoulders are so tight that they are up by their ears. If you are one of them, it is a sign that you are holding constant tension and stress in the muscles of the upper back. Throughout the day, remember to drop your shoulders. Write yourself a note if you need a reminder. In addition, strengthening muscles of the middle back can help to compensate for overworked muscles of the upper back.

3 SIT, BOUNCE, OR STAND

When at your desk, your body should be up against the back of your desk chair with a small cushion in the lower back region. Both feet should be on the floor. Your shoulders and neck should be relaxed, with the computer screen directly ahead and at eye level. If you dislike your chair, other options may be available to you. Replacing a chair with an exercise ball strengthens core muscles and improves posture, and standing desks are becoming more and more popular in the workplace.

4 DRIVE PROPERLY

When in the car, your knees should be bent and tilted slightly higher than your hips. The seat should be reclined slightly so that your shoulders are behind your hips, and the headrest should be no lower than the top of your head.

5 CHANGE ACCESSORIES

Wallets, purses, and laptops all put additional stress and strain on the posture. If you carry a wallet, remove it from your pocket when sitting because it tilts the hips and pelvis. Purses and laptop bags are often the culprit for strain on the shoulders. Be sure to alternate shoulders when carrying purses, laptops, and children.

6 SLEEP WELL

The ideal sleep position for the spine is on the back or side. (Stomach sleeping is the worst.) A pillow under or between the knees will remove pressure from the lower back. When searching for a neck pillow, choose one that fills the space between the bottom of your ear and edge of your shoulder to best keep the neck neutral with the rest of the spine.

7 BE OBSERVANT

Finally, as you look in the mirror or see yourself in pictures, notice if one shoulder, ear, or hip appears lower than the opposite side. When you stand, take note if one leg feels shorter or turns out more than the other. These can all be signs of spine and joint misalignments that can be improved with chiropractic care.

Fetzer Family Chiropractic | 1555 43rd St. S., Fargo | 701.356.6700 | www.fetzerfamilychiropractic.com

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EAT LIKE AN ATHLETE HollyChristian Soccer isn’t an easy sport. Just ask Holly Christian.

Christian is a midfielder for NDSU’s soccer team.

Soccer requires a massive amount of cardio and preparation. Part of that preparation is a healthy diet. Christian follows that kind of diet. She shared her diet and some advice with Stride.

DIET

My diet consists of snacking all day. For snacks I eat string cheese, crackers, dry cereal or granola bars. Most of my snacks are healthy, but I have a very big sweet tooth. Any type of chocolate or sugar is good.

POWER SNACKS

BREAKFAST Breakfast: Fruit juice, cereal or oatmeal and some type of fruit.

LUNCH Usually a lighter lunch, especially if we have practice or I have a hard workout in the afternoon. It’s something like a sandwich, salad or depending on what I had for breakfast, cereal.

DINNER After practice I try and get some sort of protein in right away. Usually 30 minutes after practice I try and get dinner. I’m a big fan of salmon or chicken parmesan, anything that has some sort of grain and meat in it.

Usually a fruit, vegetable and a glass of milk as well.

01

02

03

Greek yogurt with granola

Peanut butter and a banana

Any type of non-sugary dried cereal

MOTIVATION I stay motivated by thinking about the team. Everybody else is putting in the work, so it’s not my place to slack. If the team is doing it then I need to do it for the betterment of the team.

If I go to the grocery store on a full stomach or after I’ve eaten then I can say, ‘I should eat this, not that.’ I fall into traps when I go to grocery stores when I’m really hungry.

HYDRATION I have Vitamin Water, Propel or Gatorade in the day and water on top of it. I rarely drink pop and I drink milk in the evening or afternoon for dinner. Other than that, I always have a water bottle with me.

During a workout I usually down a 32 oz. water bottle. You need to drink water even when you’re not thirsty, because that’s when your body needs it most.

FITNESS ADVICE

Joe Ketterling owner Joe’s Fitness at 4201 38th St. S in Fargo

What exactly is bootcamp fitness and how can it help me lose weight?

B

ootcamp takes the very best fat burning exercises from aerobics classes, weight training and cardiovascular training, and puts them into one 30-minute fat-blasting interval workout. High intensity interval training (HIIT) is the best proven way to burn that fat in the shortest amount of time possible.

What are the benefits of varying your workout routine?

Y

our body is very adaptable and efficient. By doing the same workout routine over and over, your body will adapt by requiring less energy to complete the routine. This is great for runners, cyclist and other athletes, but bad if you want to lose weight.

READ ON »»

NUTRITION I’m a new college student and I’m worried about the freshman 15. How do I avoid packing on the pounds?

S

tay active and just be aware of your health! Take advantage of the awesome wellness centers on the local campuses, maybe join an intramural sport or a running club and don’t be afraid to ask the wellness staff for help!

I want to lose weight and I’ve tried several different diets and exercise programs but nothing seems to work. I’m at my wits end. What else can I do?

1.

Be patient. I have the 60-day rule with new diet and exercise routines. If there is no change in 60-days, then we need to do something different.

2.

Evaluate your progress in more than one way. You might be surprised how much is actually changing other than your weight!

3.

Document everything. Track everything from what you eat, your mood, sleep, stress, etc… Watch for trends that can hinder fat loss results!

More information on Joe and Joe’s Fitness can be found at

www.joefitness.com

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POP QUIZ

True or False:

Fargo-Moorhead is boring?

FALSE!!! Check out these great facts and interesting tidbits that help make the FM area one of the best places to live.

Z I U Q START

1.

According to the FargoMoorhead Chamber of Commerce, how many students attended the eight universities in Fargo-Moorhead last year? a. 28,568 b. 34,288 c. 45,954

2.

According to the U.S. Bureau Labor of Statistics, what is the unemployment rate in Fargo? a. 2.8 percent b. 4.6 percent c. 6.9 percent

3.

According to Sperlings Best Places To Live, the cost of living in Fargo is _____ percent lower than the US average. a. 4.3 b. 8.5 c. 10.6

4.

True or false: The elevation of Fargo-Moorhead is 359 feet above sea level.

5.

How many pounds of nachos were consumed at the FargoDome in 2006? a. 3,300 b. 4,000 c. 4,900

6.

What year was the historic Black Building founded in downtown Fargo? a. 1899 b. 1912 c. 1927

7.

On August 14, 2012, the FM RedHawks celebrated what feat? a. 5 millionth beer sold b. 100th triple play c. 3 millionth fan

8.

How many beds does Sanford Health have in their hospitals in FargoMoorhead? a. 328 b. 583 c. 794

9.

True or false: Pioneer Days at Bonanzaville has taken place for 54 years.

10.

How tall is the bell tower on Concordia’s campus? a. 50 feet b. 75 feet c. 100 feet

Answers: 1. b, 2. a (The national average is 8.2 percent.) 3. b, 4. False (It’s 898 feet above sea level), 5. a, 6. b, 7. c, 8. b, 9. True, 10. c

CLAY GUIDA HAS BEEN A PROFESSIONAL FIGHTER FOR THE LAST SIX

YEARS. SINCE HIS DEBUT IN THE UFC ON OCT. 16, 2006 HE HAS A RECORD OF 29 – 14. THIS FIGHTER, NICKNAMED “THE CARPENTER, ” WAS IN FARGO LAST MONTH FOR THE USA WRESTLING MATCH AT THE FARGODOME, WHERE HE REPRESENTED THE IZZY STYLE WRESTLING CLUB FROM CHICAGO. STRIDE CAUGHT UP WITH GUIDA AT BAR 9 IN WEST FARGO TO DISCUSS WHAT IT TAKES TO BE A PROFESSIONAL MMA FIGHTER.

Stride | Guida |

Stride | Guida |

What part of training is the most important in terms of training?

Obviously, people say we're known for our cardio. I can attest a lot of that to being a competitor, having fun and working hard. There’s no substitute for hard work. I tell fans, up and comers and fighters who have been doing this forever, ‘if you can’t fight hard for 15-25 minutes, then you are in the wrong sport… It’s no secret. Hard work is where I came from. My mom and dad worked two jobs, when we were growing up.

We were blue collar, Chicago land area family. That’s all I know.

What are some of your workouts?

I pretty much do a little bit of cardio everyday. When I’m in Albuquerque training, we’re in the altitude so that helps. Everytime you step outside or you’re in the gym then you’re already at 5,000 feet above sea level. You’e already getting cardio just from being in the atmosphere. I just added swimming to my regiment… One of my stregnth and conditioning coaches, DJ Jones, puts me through some wicked cardio.

We do a bunch of laps and then one of her buddies, Dave, a former rescue diver, will chase me in the pool, and she would give me a half a lap head start, and he would catch up and pull me under like I was standing still…

We also run these gnarly sand dunes out in Albuquerque… We’ll go to the top of these crazy sand dunes in the middle of nowhere. We’ll run sprints and you think we’re done, but then our coach will have us run a couple more sprints and then he’ll say, ‘catch your breath… Ok, now grab one of your partners, put him on your back and carry him to the top of the hill.’

continue on...

Stride |

How do you motivate yourself when you reach that point where you’re like, ‘I have to do this again?!?!’

Guida |

I’ve switched my mindset. I look forward to my workout. To me it’s not just about the destination but it’s about the journey. It’s about your experiences along the way, to what for me, is the ultimate goal, the lightweight title. It’s the people you meet, the experiences you have, some of the shortcomings and downfalls and overcoming those.

You have to set small goals and achieve them. It’s all building up to the title.

Stride |

How long have you been doing this full time?

Guida |

I’ve been in the UFC for six years this October. I think I’ve been fighting professionally for seven years. It seems like just yesterday. I still remember my first fight… I remember the walkout for my UFC debut, Oct. 16, 2006. I was on the undercard of the Anderson Silva vs. Rich Franklin fight. I remember everything about that day and weekend. I reiterate, it is really about the journey. That’s what makes it special. The memories you have make it sweeter when you get to the top and you remember everyone that has helped you and all the people that have helped you. The things you remember are the things you take with you forever.

Stride |

Does it get harder, the older you get?

Guida |

I turned 30 about six months ago, and I feel better now than when I was 18, 21 or 24.

A lot of people say, ‘you’re in your best shape when you’re in your mid 20’s…’ I strongly believe that the male doesn’t peak until his mid to late 30’s. I have a lot of time ahead of me… I think MMA is still in its infancy. It’s not like football where they say that the running back can only last 3 – 7 years in the sport. This sport is still too premature to put on a number of years of how long you can do this. Look at Randy Couture, he didn’t start fighting competitively until he was in the mid to late 30’s and then he had 15 title fights or something like that… He fought until he was nearly 50 years old. It’s a testament to hard work, dedication and the fact that age is just a number.

Stride |

What wears down on you more, the training or the hits in the ring?

Guida |

I think we’re more prone to injury in training. As of lately you’ve heard of guys dropping out of fights due to injury. We’ve heard Dana White say, ‘tone it down a little bit.’ It’s smart but you have to give yourself some sort of realistic training regiment. You have to make it look like how it will look in a fight. In the same sense, in practice we’re not out to kill each other. We’re teammates and working towards the same goal, which is to be champions. You definitely take more beatings in practice… You have to be smart. Lord knows we can only do this sport for so long.

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DID YOU KNOW? 1 3 5

The cost of a single phototherapy session – which utilizes indoor tanning equipment in a dermatologist’s office – is nearly $100 per session, about 20 times more than an indoor tanning session. If tanning salons were closed, the cosmetic dermatology industry would gain up to $5 billion in phototherapy sessions

2

77 percent of Americans are considered vitamin D deficient according to government data and overzealous sun avoidance is the only plausible explanation for the 50 percent increase in that figure in the past 15 years.

More than three million consumers frequent tanning salons for self-treatment of psoriasis, eczema, acne, vitiligo, seasonal affective disorder (SAD) and to increase vitamin D levels.

4

Approximately one million indoor tanners said they were referred to tanning facilities by their dermatologist.

Vitamin D sufficiency is linked to a reduction in 105 diseases, including heart disease, diabetes, multiple sclerosis and most forms of cancer. It is believed that vitamin D deficiency contributes to nearly 400,000 premature deaths and adds a $100 billion burden to our health care system.

6

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V C AN O IT LL Y EC TI

The story of Fargo’s first fashion giant!

VANITY

UP THE

TURN FA LL

O N

Models by: Academie Agencie Hair & Makeup by: Josef’s School of Hair Design

VA NI TY

Take a look at Vanity’s beginning and check out the latest fashion from their two new trends: Silver Screen and Pattern Play.

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FA LL V C AN O IT LL Y EC TI

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FA LL V C AN O IT LL Y EC TI

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FA LL V C AN O IT LL Y EC TI

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FA LL V C AN O IT LL Y EC TI

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Throughout their history, Vanity has grown by leaps and bounds. At their headquarters, they employ roughly 100 people. They also maintain a successful online version of their store, www.evanity.com, that accounts for roughly 10 percent of their sales and growing. Feurer realizes that they still can go much farther. He hopes to be able to turn Vanity into a household name.

The first Vanity store opened in Dickinson, ND back in 1957 in a 900 square foot store. In 1964, another store opened in Grand Forks.

Soon stores began to pop up in Fargo, Bismarck, throughout North Dakota and eventually into Colorado. As the number of stores grew, the founders, Emery and Ann Jahnke, realized they needed to set up a headquarters, so in 1974 the headquarters for Vanity was established in Fargo.

“In a sense there’s a parallel between the secret of Vanity and the secret of Fargo,” Feurer said. “Here there are three universities, a Microsoft campus, two major hospitals, one of the best unemployment and housing rates in the country, restaurants galore, athletic teams— the whole thing.

In many respects, that parallel of the little engine that could work for Fargo and Vanity.”

Although Vanity is a nation wide chain, very few people in FargoMoorhead realize that it’s out of their backyard. Vanity’s CEO, Michael Feurer, recently took over the job and has realized how Vanity is similar to Fargo.

Want to hear something that might surprise you? Vanity’s headquarters are in Fargo. That’s right, the national clothing store, that has 172 stores in 26 states, is based out of little ol’ Fargo. Don’t believe me? Go check it out yourself. Their headquarters are at 1001 25th St. N.

Although it’s a challenge, Vanity has proven time and time again, that they’re up for it. In the last 55 years, Vanity has gone from a one-store operation to one of the bigger clothing store chains in the U.S. It is one of Fargo’s greatest success stories. This little store that could has shown the great things that can come out of the Midwest with the right amount of work, people and a little bit of luck.

“Understanding the mindset of an 18 to 24-year-old,” Quick said.

“Seriously, that is by far the biggest challenge. How fast is she going to move from widgets to gadgets?”

For example, Ken Quick (blue shirt on the left) is the senior director of planning allocation. When asked what’s the hardest part of managing 172 stores, he will quickly point out that it’s getting into the mindset of an 18-year-old girl. He uses widgets and gadgets to explain how he looks at the whole operation.

Creating that connection with customers is not an easy feat. It takes a team of dedicated individuals, like the ones pictured below, to create that bond with customers that makes Vanity a success. Each team member has their own role to make the company as successful as possible.

“This brand is still a secret,” Feurer said. “There are people in Fargo who don’t even realize we’re headquartered here. We have 172 stores in 26 states and evanity.com but the brand is still a secret. Despite the fact that the brand is a secret, there are still a tremendous opportunity for us to mix real fashion with a special connection that our store team has with Vanity customers.”

The story of Vanity

TE AM VA N M IT EM Y BE RS

From left to right: Ken Quick (Senior Director of Planning Allocation), Laura Polanski (Divisional Merchandise Manager), Barry Bjorkman (Divisional Merchandise manager of bottom and accessories) Melissa Rademacher (Director of Marketing)

»»THE

{CONVERSATION} Michelle Killoran »

CFO | SCHEELS

You recognize the building. You probably even recognize the Ferris wheel.

We bet you don’t recognize the young woman in the Ferris wheel though. That is Scheels Vice President of Finance, Michelle Killoran. For the last 12 years she has worked her way up the corporate ladder of Scheels to become one of the most important member s of Scheels. Stride’s editor, Andrew Jason, joined Killoran for a peaceful Ferris wheel ride to discuss her role at Scheels, her success and how she became one of their most valuable team members.

}

WHAT’S

THE DEAL WITH THE

FERRIS WHEEL?

THE INTERVIEW Stride | michelle | Stride | michelle | Stride | michelle |

Tell us about the start of your career at Scheels?

Part-time in the mail room. The one in the corporate office so I’ve been in the corporate office my whole time.

Then what?

Then I went full-time, just as a general office assistant. I worked my way up through the office: assistant office manager, assistant vice-president of finance.

What does a CFO do?

For Scheels it’s a very wide range of duties. Our structure is unique in that most companies our size would have this really large corporate office but we’re not like that at all. Our corporate office has fewer than 10 people. The reason for that is that we have offices in each of our store locations that do a lot of their own accounting and office duties. The corporate office is ultimately the group that consolidates all of that information.

So I oversee our benefits, our employee stock ownership plan. I’m in charge of consolidating

Michelle takes a break from her busy work day to go for a Ferris wheel ride with Stride’s editor, Andrew Jason.

financials for the corporation. Then I also oversee the group of ladies who are in our office. The corporate office is kind of a contact for all of the store offices. Our customers are our stores so our store offices are whom we work with a lot. I do a lot of the banking relationships. Each of our stores has their own revolving line of credit so I work with the bankers on all of those. I work on securing financing for all of our new stores. So if we’re going to build a new store I’ll work with different lenders on proposals and securing a line of credit on bigger projects. I was also just named to the Board of Directors in 2012 so now I do various job tasks, which vary in the projects but basically means I oversee the function of the company, making sure that it operates as it should.

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This may be the longest job description ever.

(Laughs) I know, I’m sorry. It’s so unique because it’s not like I do one thing all day long. I may wear my finance hat in the morning, put on my HR hat and then put on something else. It’s a wide variety.

Are you into outdoor activities and sports?

I was always into non-main stream sports. I was a figure skater growing up. I loved water skiing. I

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enjoyed being outside, rollerblading and things like that but I was never an athlete, meaning I didn’t play basketball or volleyball. We have three little ones so it’s tough to have a lot of hobbies besides hanging out with them…

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Stride | michelle |

What’s the hardest part of being a businesswoman and a mom?

There’s never a dull moment. That’s good and that’s bad. It’s tough to find time to recharge.

As a woman, do you feel like you' ’ve had to face any adversities in becoming a successful businesswoman?

Not at all. I think there’s something to be said about a woman that is willing to work hard and take on a leadership role, especially in our industry. It is very male dominated and females in leadership put a whole different perspective onto things. I’m lucky to work with a group of people that understand the need for those different perspectives. It’s truly been nothing but a benefit.

Do you think that' ’s because of the climate, because you work for Scheels or both?

Both. When I’m meeting with a client outside of Scheels, they anticipate that I’m going to be a male. Inside Scheels I don’t feel that there’s any hesitation having a female leader.

I’m very fortunate to have it that way.

What’'s your secret for success?

Maintaining a positive attitude. I’ve always worked hard and have been willing to work hard for the team. That has attributed to my success. No matter what the challenges I face and how stressful it gets I always maintain a positive attitude. Both for myself as well as my team… When you have a positive attitude, people are willing to work harder.

This seems like the perfect time to ask you. What' ’s the deal with a Ferris wheel in the middle of Scheel’s?

We put in our first Ferris wheel in 2004. We realized that the more attractions we have, the longer people are going to stay and shop. In addition to keeping people in the store longer it’s also making it more fun for the whole family. Before we were really geared towards the male shoppers. We realized the need to cater to the whole family and so by adding attractions, it caters to the whole family and makes it more of an experience instead of somebody just coming in to buy something. Our fifth store with a Ferris wheel is going to open in September just outside of Salt Lake City.

RAPE AND ABUSE

CRISIS CENTER Photos and article by Andrew Jason

In high school everyone dreams of marrying their sweetheart.

Bonnie Eukel was able to do just that. Eukel married the man she loved, but soon that dream turned into a nightmare. What was once love turned into fear, when the abuse began.

The story of one woman, her struggle with abuse and her discovery of a new life.

2011 STATISTICS Rape and abuse is not just a woman’s problem. It affects all of us, as these numbers show. These numbers, from the Rape and Abuse Center, show the effect that these horrible acts of violence have on our community in Fargo-Moorhead.

CASELOADS 2,911 ADULTS CHILDREN

2,408 503

VICTIMS OF DOMESTIC 1,760 VIOLENCE ADULTS CHILDREN

INCIDENT REPORTS 1,244

1,608 152

VICTIMS OF SEXUAL 1,022 ASSAULT ADULTS CHILDREN

FINAL ORDERS FOR 102 PROTECTION

VICTIM CONTACTS MADE 884

703 319

EMERGENCY ORDERS 131 FOR PROTECTION

COURT HEARINGS 2,355 CLAY CASS

1,330 1,025

INTERVIEW THE FEAR OF AN ABUSIVE RELATIONSHIP

Eukel was in an abusive relationship for 16 years.

Throughout her marriage, Eukel kept waiting for that proverbial knight in shining armor to rescue her. He never came, but the birth of her twin daughters arrived bringing new light to her marriage. Although her husband never hurt their children, they still knew the fear. “There were times that he would go into a rage. And, I would pick up my daughters in fear, thinking that he would snap out of it, if he saw the two people he loved so much.

Instead they would cry out of fear, and I would be lashed out or even worse, because I was such a bad mother for putting our children through that.”

Eukel quickly learned how to defend herself. She would barricade herself behind doors. Struggling to hold the door shut while he pounded on it, eventually breaking the door down. The ironic part is that once he broke down the door it would be her fault, because she made him do it. It was a relationship of manipulation, fear and lies.

COVER UP THE PAIN Along with the bruises came the excuses. She became pretty good at covering up her bruises and pain with lies.

Eukel recalled an experience, that shows the pain she went through. “One time, we were having company over the next day, he got mad at me and kicked a stool that busted the aquarium. All this water and glass was going everywhere.

I had to clean it up, make an excuse and try and make everything look wonderful.”

As often is the case with abusive relationships, Eukel became talented at hiding what happened behind the doors of their house. When she tells someone her story, she’s frequently asked one question.

“Did he just go crazy one day?”

Eukel wants people to know it wasn’t a sudden change that happened overnight. “There was this continuing process that groomed me to accept what was happening. To think that I was crazy, because that’s what he was telling me. To think that everything was my fault.”

Throughout the years of their relationship her husband manipulated Eukel into

staying. By the end of their marriage her husband would stalk her. It reached the point where if Eukel left her salon in the middle of the day to go workout her husband would say to her, “Where were you at 2 o’clock on Thursday?”

She became so programmed that she could automatically respond with, “At 2 o’clock I was at the gym. I parked in the second row to the left between a red Buick and a blue Ford.”

“YOU’RE GOING TO BE SIX FEET UNDER.”

Finally she reached the breaking point. Right before her daughters turned 13, Eukel was thrown to the ground and a broken piece of glass was held to her throat. He dropped the piece of glass and began to choke her while pounding her head into the floor. He told her, “You’re going to be six feet under.” When she heard that she began to fight like there was no tomorrow because she knew that she had to be there for her children. While fighting one thought came to her mind, “My God. My girls are turning 13 and my son is 11. I met him

when I was 15 years old. What am I showing to my daughters and son? If I don’t show them a different way of life, then they’re going to get the heck out of my life and get into the same thing.” She couldn’t take any more.

AN ESCAPE FROM THE FEAR

Eukel is not alone in her story. According to Lynn Speral, Director of Development at the Rape and Abuse Crisis Center, the Rape and Abuse Crisis Center helped 2,911 individuals last year. Of those victims, 503 were children. Since 1977 the total number of victims the RACC has helped is 71,333.

One of those victims they helped was Bonnie Eukel.

Eukel first went to the Rape and Abuse Crisis Center when

her son was less than a year old.

She started to receive help but only attended for a brief period of time, before she went back to her husband. When she finally decided to divorce him, Eukel and her children both attended counseling at the Rape and Abuse Crisis Center. The help she received from their services helped her start a new life.

“There’s no way on God’s green Earth I would have been able to afford counseling sessions...” Eukel said. “The Rape and Abuse Center had open arms. It didn’t matter whether you were someone living in the Y Shelter or you were a doctor’s wife. We were all treated equally.”

According to Greg Diehl, Director of the Rape and Abuse Crisis Center, 29 employees work for the RACC. The fight to end domestic and sexual abuse goes beyond anything

that the RACC can do. It’ll take a community effort.

“We’re not going to be able solve the problems,” Diehl said. “We’ll be able to deal with the victims after the perpetuation has occurred.

We alone can’t come up with solutions to the problem of domestic and sexual violence in our community. That’s going to take everyone in the community working together.”

So how does the story of Bonnie Eukel end? She has found a husband she loves dearly, operates Heads Up Hair Salon and her daughter is on the RACC Board.

“I think it’s very important what the Rape and Abuse Center does,” Eukel said. “I also think it’s very important that the men are getting involved. It’s not just a woman’s problem.”

OPINIONS

CHIEF TERNES It’s important for all of us to engage in the effort of raising the level of awareness concerning domestic violence within our community. We must recognize the collective responsibility we have towards addressing this issue. The summit on Preventing Domestic and Sexual Violence is a remarkable opportunity for victim advocates, law enforcement officials, and social service representatives to come together with other community members to do just that.

MELISSA SOBOLIK I wish we lived in a violence-free community where summits like this weren’t needed and I think there are a lot of people who wish the same thing. Now we have the chance to do something about it.

This summit will shed light on an issue that hides in the shadows and offer each of us as individuals, organizations and a community, ways and ideas of how we can help.

I’m proud that our community is being pro-active in our response to end violence by teaching that it’s a shared responsibility.

CHRISTOPHER GABRIEL I’ve been concerned for some time now that we’ve become a “sit on the couch” culture. Create change and problem-solving for whatever we happen to be discussing? Sure, you take care of it… I’m busy. The only way to put an end to domestic and sexual violence is to get up off the proverbial couch and do something. We need to stand up individually and collectively and let these people know ‘you’re done… finished… ‘ When victims know an entire community has their back, perpetrators know it too.

And ultimately, the power of those two things cannot be overstated.

INTERESTED IN HELPING THE RAPE AND ABUSE CRISIS CENTER? On Sept. 18 from 8 a.m. to 4:30 p.m. at the Ramada Plaza Suites there will be a summit to prevent Domestic and Sexual Violence. This is a one-day think-tank to unite the community in preventing domestic and sexual violence in the Fargo-Moorhead area. You can register online at www.raccfm.com. If you’re in an abusive relationship then contact the Rape and Abuse Crisis Center at 800-344-7273 or go to www.raccfm.com for more information.

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02 Golf

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03 Cross Country Under Armour Women’s Micro G Defy

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04 Skate Etnies Jameson 2

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05 Volleyball Asics GEL-1130V

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06 Football Adidas AdiZero

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08 Casual

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FITNESS GUIDE

ndsu football is back

take a walk with your pup

ROBERT MORRIS

Humane Society’s website, humanesocietyfargomoorhead. org.

FargoDome

// CCRI WALK AND ROLL-

// NDSU FOOTBALL VS. 1st at 6 p.m.

Come meet up with friends at tailgating prior to the game, give Thundar, NDSU’s Mascot, a high-five, and cheer on the Bison Football Team at their season home opener!

// NEW FESTIVAL

MARKETS 3rd at Noon Dike East

A-THON

8th at 10:30 a.m.

Oak Grove Park

Grab your walkers, wheelchairs, canes, rollerblades or running shoes and check out the Walk and Roll-A-Thon. Little Donny and the Groove Tones will be rocking this event that will celebrate disability awareness and raise money to support CCRI.

Different produce, certified organic wheat products, certified organic soybean products, honey, bread, jam, jelly, flowers, plants, and hand-crafted items will be for sale.

// WALK OF HOPE

// 22ND ANNUAL PAWS

This is a walk for suicide awareness and remembrance.

Participants will walk to the Angel of Hope statue in Island Park, and have a moment of silence.

Concluding the walk, participants will return to the courtyard for a short program. Registration for the event begins at 1:30 p.m.

WALK

8th at 9:30 a.m.

Lindenwood Park

This walk is to raise money to support the Humane Society of Fargo-Moorhead. Participants collect donations to support the animals in need. For more information go to the

// DAKOTA DASH 15th at 8 a.m.

The Dakota Dash is Fargo’s first annual warrior competition designed to test mind and body. The challenge will feature 10 obstacles like Mount Everest, cargo net crawl, mud crawl and much more.

A portion of the money raised will go to Wounded Warriors Project. For more information and to register go to www. dakotadash.com.

// RIDE THE RED 15th at 9:30 a.m.

Trefoil Park Courtyard between the Fargo This 13 mile course is a great workout, but is also a great Civic Center and the Fargo way to help Hospice of the Public Library

9th at 2 p.m.

Red River Valley. The $25 registration fee goes directly to Hospice. This organization provides comfort and relief to people with terminal illnesses, their caregivers and families.

Check in will begin the day of the race at 9 a.m., the walk begins at 9:30 and the walk is at 9:45. The ride will be over 13 miles. In case of rain the event will be held on Sept.

SEPTEMBER 2012

Beach volleyball camp w/ pro beach player heather evans 22. For more information go to www.facebook.com/ ridethered.

// RIDING ON ANGEL’S

during the region’s fishing tournaments. You could also win a $20 Scheels gift card!

WINGS WALK, TROT OR GALLOP

// FARGO TAKE

Riding on Angel’s Wing’s

22nd from 4-7 p.m.

15th at 11 a.m.

This 5 and 10K is limited to the first 150 participants, so act fast! Cost is $25 per participant, and there will be chip timing by the Lake Agassiz Pacers. Age group awards will be given out. For more information on the race go to www.. ridingonangelswings.org.

// TOURNAMENT

FISHING SEMINAR 19th at 7 p.m.

Scheels Fishing Shop on the 2nd Floor

Ask professionals about your favorite hobby and learn how the pros catch the big ones. You’ll learn all about equipment and exact locations that were used

STEPS FOR CROHN’S AND COLITIS Rabanus Park

Participate in this walk to fundraise for treatment/ cure of Crohn’s and Colitis. There is no fee to participate but if you fundraise you will receive a wristband to receive food and beverages. Raise $100 and you will receive a Take Steps T-Shirt!

// NDSU FOOTBALL

VS. PRAIRIE VIEW A&M 22nd at 3 p.m.

FargoDome

Cheer on the Bison Football team with 20,000 of your closest friends as they take on Prairie View A&M.

// BEACH VOLLEYBALL

CAMP

22nd – 23rd

JT Cigarro’s

This beach volleyball camp will be anyone age 10 and up. The camp will be taught

by Heather Evans, a former NDSU volleyball player that has made the transition to a professional beach volleyball player. Evans will even be making a bid for the 2016 Olympics. This is a great opportunity to learn a fun sport from a pro. More information can be found at www. tryvolleyball.com.

// 61FOR61 HOME

RUN/WALK

29th at 8 a.m.

There will be a 10K, 5K run/walk and a youth run.

Registration is $25 prior to Sept. 14 and then goes up to $30.

HAVE A FITNESS EVENT YOU WANT INCLUDED IN THE OCTOBER ISSUE OF STRIDE MAGAZINE? Email andrew@ fmstride.com.

Tell us the name of the event, location, time and a brief description.

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