Taking Goa To World
CHEERS GROUP
ATaleofInnovation,Legacy,andtheRiseofIndianSingleMaltWhisky
Today, we embark on an extraordinary journey into the heart of the Cheers Group—a narrative where the world of spirits harmonizes with cherished family values and visionary entrepreneurship, painting a unique portrait of flavors and aspirations.
CONTENTS
EDITOR’S NOTE
INDUSTRYBUZZ
14
Hdfc Bank In Collaboration With Marriott Bonvoy Launches India's First Co-brand Hotel Credit Card
Experience The Unity Of Flavors At Aikyam Onam Festival At Holiday Inn Candolim 18
Sandeep Kaul Appointed As Director Of Operations At Goa Marriott Resort And Spa 22
Nourish You Expands Its Superfood offerings With Innovative Super Muesli Breakfast
FOODIES DELIGHT
Taking Goa To World - A Tale of CHEERS GROUP Innovation, Legacy, and the Rise of Indian Single Malt Whisky
WITHADITI
84 Chef Amit Dash Unlocking Flavourful Secrets. Exploring Goa Marriott Resort and Spa's Culinary World with Executive Chef Amit Dash
TRAVELTALES
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The Monsoon Magic!
Amidst the monsoon's gentle embrace, Goa reveals its most intimate secrets. As raindrops create a symphony on tin rooftops and the earth awakens in shades of green, our beloved coastal haven dons a tranquil beauty that's uniquely captivating. The monsoon's allure is undeniable – a time when the world slows down, and every moment is painted in shades of serenity. It’s indeed my favoutite season of the year.
The backdrop of drizzling rain and lush landscapes sets the stage for an extraordinary experience, one that encapsulates both beauty and a hint of indulgent laziness. It's a time when every dish seems to hold an extra layer of comfort, and every corner of Goa beckons with the promise of solace.
TheMonsoonMagic!
Picture yourself on the shoreline, where our beloved beach restaurants undergo a remarkable transformation. With their thatched roofs and cozy corners, they become sanctuaries of taste and tranquility. As the waves roll in, bringing with them the whispers of the sea, indulging in fresh seafood takes on a whole new dimension. The monsoon's rhythm becomes a gentle companion to every bite, inviting you to savor every flavor and moment.
But the monsoons have another gift, one that lies in the heart of Goa's hinterlands. A long drive along winding roads takes you through landscapes adorned with swaying palms and vibrant paddy fields. It's a journey that soothes the soul, where nature's hues blend seamlessly with the rain's melody. In the villages, the monsoons breathe life into traditions and stories, leaving an indelible mark on those who seek these hidden treasures.
At the heart of our magazine, our commitment remains unwavering – to bring you the pulse of Goa's culinary and hospitality scene. In every issue, we celebrate the chefs who orchestrate culinary symphonies, turning ingredients into art. This month's Chef of the Month
brings innovation to tradition, making every dish an experience to remember. And let's not forget the Home Chef of the Month, whose kitchen tales remind us that food is love made visible.
Our Restaurant Reviews continue to guide you through the maze of dining choices, offering a glimpse into the diverse culinary landscape of Goa. From bustling street markets to elegant fine-dining establishments, our reviews are your compass to unforgettable gastronomic journeys.
As we delve into this monsoon-infused edition, let's embark on a journey that awakens the senses and feeds the soul. The rain-soaked beaches, the cozy beachside restaurants, the serene hinterlands – all these elements form a tapestry that captures the essence of Goa's monsoon magic. So, dear readers, allow this edition to transport you to a realm where beauty and leisure intertwine, and every bite becomes a memory.
Happy Reading ADITI MALHOTRA| MANAGING EDITORTHE TEAM
Editor in Chief & Publisher
Rajesh Ghadge rajesh@rajeshghadge.com
Managing Editor
Aditi Malhotra aditi@foodandhospitality.org
Sr Content Writer
Kalyani Merwade
Contributors
Sunil Malhotra
Armaan Malhotra
Aakash Ghadge
Gauri Ghadge
Sejal Gupta
Design & Layouts
GPDM - A Media Company info@goaprism.com
Photography
Tanmayee Masurkar
EDITORIAL OFFICES
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The Magazine is Published by GOA PRISM DIGITAL MEDIA
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Cover Photo Credits
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Stock Images Credits
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H D F C B A N K IN COLLABORATION W I T H MARRIOTT BONVOY
LAUNCHES
HOTEL CREDIT CARD
INDIA'S FIRST CO-BRAND
HDFC Bank, a prominent private sector bank in India, has entered into a strategic partnership with Marriott Bonvoy, the renowned travel program of Marriott International, to introduce the pioneering "Marriott Bonvoy HDFC Bank Credit Card." This co-branded credit card marks a significant milestone as India's inaugural hotel co-branded credit card. The card will operate on the Diners Club International® platform, which is part of the Discover Global Network, aiming to establish itself as a premier travel card within the Indian market.
Collaboration Overview
The "Marriott Bonvoy HDFC Bank Credit Card" harnesses the synergies of two influential brands, offering cardholders an unprecedented array of travel-related advantages. Among these, the card provides Silver Elite Status within the Marriott Bonvoy loyalty program, granting perks such as priority late checkouts, exclusive member rates, bonus points within the Marriott Bonvoy program, and more.
Statement from Marriott International
Ms Ranju Alex, Area Vice-President for South Asia at Marriott International, expressed excitement over this launch. She highlighted that this card's introduction in India follows its successful rollout in Japan and South Korea. She underscored the card's potential to introduce a new generation of Indian explorers to the world of travel. Ms. Alex emphasized that the collaboration's significance lies in its capacity to offer enhanced benefits through everyday purchases, aligning with its comprehensive hospitality vision.
INDUSTRY BUZZ
Statement from HDFC Bank
Mr Parag Rao, Country Head for Payment Business, Consumer Finance, Technology, and Digital Banking at HDFC Bank, conveyed the bank's satisfaction in presenting India's inaugural co-branded hotel credit card in partnership with Marriott Bonvoy. This strategic alliance reflects HDFC Bank's dedication to providing innovative financial solutions catering to evolving customer needs. The card aims to elevate the travel experiences of valued cardholders by offering exclusive benefits, rewards, and seamless access to Marriott International's esteemed travel program.
Diners Club International Perspective
Chris Winter, Vice President of International Markets at Diners Club International, stressed the value of this collaboration for travel rewards enthusiasts. He emphasized the card's access to travel privileges and benefits offered by Diners Club in both
The card extends a range of benefits to its users, including:
1. Welcome & Annual Spend Milestone Benefits: One Free Night award worth up to 15,000 points for a onenight stay at participating Marriott Bonvoy hotels.
Marriott Bonvoy Silver Elite status and 10 Elite Night credits upon successful sign-up.
Potential to earn up to 3 additional Free Night awards upon meeting spending thresholds.
2. Additional Benefits:
Earn Marriott Bonvoy points for every INR 150 spent: 8 Marriott Bonvoy points on eligible purchases at participating Marriott Bonvoy hotels.
4 Marriott Bonvoy points on eligible purchases across travel, dining, and entertainment.
2 Marriott Bonvoy points on all other eligible purchases. Complimentary access to over 1,000 airport lounges worldwide: 12 complimentary domestic lounge accesses annually.
12 complimentary international lounge accesses annually.
Complimentary access to select global golf courses, up to 2 times per quarter.
C o m p r e h e n s i v e i n s u r a n c e c o v e r a g e a g a i n s t l o s s o r delayed baggage, loss of passport, ticket, and missed connections.
Complimentary personal air accident insurance coverage.
the local market and globally. Winter highlighted the card's potential to benefit individuals travelling for both business and leisure purposes, along with those leveraging the card for everyday local expenditures.
Card Benefits
The "Marriott Bonvoy HDFC Bank Credit Card" is thoughtfully tailored for the contemporary generation of travellers Cardholders stand to earn Marriott Bonvoy points on eligible expenditures, with these points being redeemable at participating Marriott Bonvoy portfolio hotels. This redemption spans a spectrum of offerings, from free nights and upgrades within the extensive 31-brand portfolio to exclusive experiences through Marriott Bonvoy Moments. Cardholders can also easily transfer points to nearly 40 global airlines.
Key Features of the Card
For a complete listing of card benefits, including terms and conditions, please visit the [Marriott Bonvoy HDFC Bank Credit Card page](marriottbonvoyasia.com).
Conclusion
The collaboration between HDFC Bank and Marriott Bonvoy in introducing the "Marriott Bonvoy HDFC Bank Credit Card" marks a significant step toward providing exceptional travel benefits and rewards to Indian consumers This card amalgamates the strengths of two esteemed brands, envisioning a new horizon for travel enthusiasts and emphasizing personalized gifts beyond traditional hotel stays. The launch signifies HDFC Bank's commitment to innovation and catering to the evolving preferences of its customers while enriching their journeys and forging enduring memories in the world of hospitality.
“The collaboration between HDFC Bank and Marriott Bonvoy in introducing the "Marriott Bonvoy
HDFC Bank Credit Card" marks a significant step toward providing exceptional travel benefits and rewards to Indian consumers”
EXPERIENCE THE UNITY
O F F L A V O R S A T AIKYAM ONAM FESTIVAL AT HOLIDAY INN CANDOLIM
Step into a world where traditions come alive in v i b r a n t c o l o u r s a n d tantalising aromas. This Onam, prepare to embark on a culinary journey that transcends mere taste and transports you straight to the heart of Kerala's rich culture. Introducing the Aikyam Onam Festival at the enchanting Holiday
I n n G o a C a n d o l i m – a celebration that effortlessly weaves unity, harmony, and d i v i n e f l a v o u r s i n t o a n unforgettable experience.
Onam, often referred to as the festival of togetherness, stands as more than just a celebration; it's a symphony composed of culture, tradition, and unbridled joy. At the core of this festivity lies the legendary Onam Sadhya Thali, a carefully curated ensemble of fifteen tantalising dishes. From the comforting familiarity of avial to the luxurious decadence of pradhaman, every single bite is akin to a masterful brushstroke on the canvas of Kerala's culinary heritage. Presented meticulously on fresh banana leaves, this culinary masterpiece serves to not only tantalise your taste buds but also to transport you to the very heart of Kerala's warmth and camaraderie.
guests will find themselves submerged in a culinary celebration that goes beyond food. The Aikyam Onam Festival is a sincere tribute to the unity of diverse cultures, where traditions are not only shared but also held dear to our hearts. This is a golden opportunity for our cherished guests to experience the heartwarming hospitality of Kerala and fully immerse themselves in the true spirit of festivity.
Stepping into the limelight at Onam Festival is a true maestro of flavors – Gita Hari. With culinary expertise honed through her journey as a vegetarian wellness food curator for esteemed hotels across India, Gita Hari infuses a distinctive essence into our Aikyam Onam Festival. Her profound passion for South Indian flavors leads her to craft a culinary journey that captures the very essence of Kerala's vibrant cuisine. With her wealth of experience and unyielding dedication, she is all set to guide our guests on a mesmerizing voyage through the flavors and traditions of the region.
Gathering at our exquisite Viva Restaurant,
As the much-awaited Onam Festival approaches, we extend a warm and heartfelt invitation to all to partake in the harmonious fusion of flavors, cultures, and shared moments. Allow yourself to be enveloped in the enchanting world of Onam Sadhya and the spellbinding culinary magic woven together by the artistic hands of Gita Hari. Amidst the lively ambiance and the heartfelt hospitality of Holiday Inn Goa Candolim, indulge in the opulence of Onam cuisine. Delicately served upon a fresh banana leaf, this grand feast doesn't just satisfy your palate; it envelopes you within Kerala's vibrant heritage, cultivating a p r o f o u n d s e n s e o f community and shared experience.
The Aikyam Onam Festival stands as a poignant reminder that unity and harmony form the very essence of joyous celebrations. So why just read about it? This is your chance to actively be a part of it. We wholeheartedly invite you to join us at the magnificent Holiday Inn Goa Candolim for the Aikyam Onam Festival – a celebration that promises to redefine your entire culinary journey. Don't hesitate; call us now to reserve your spot and let the enchantment of Onam lead you towards a culture where unity and flavor dance hand in hand. Let's celebrate together!
The Aikyam Onam Festival stands as a poignant reminder that unity and harmony form the very essence of joyous celebrations.
SANDEEP KAUL APPOINTED AS DIRECTOR OF OPERATIONS AT GOA MARRIOTT RESORT AND SPA
In a significant development for the hospitality industry, Sandeep Kaul has taken on the role of Director of Operations at the renowned Goa Marriott Resort and Spa. With his extensive expertise and experience, Kaul is poised to oversee and elevate the overall operational aspects of the resort, including its 190 rooms, food and beverage offerings, and spa division.
A Vision for Excellence
Sandeep Kaul brings a wealth of knowledge to his new position, having accumulated over 18 years of experience in the hospitality sector. His professional journey has encompassed notable stints with esteemed brands both within India and overseas. Kaul's previous roles i n c l u d e p o s i t i o n s a t p r e s t i g i o u s establishments such as the JW Marriott Bengaluru Prestige Golfshire Resort and Spa, Sheraton Colombo Hotel, Indore Marriott Hotel, The Westin Pune, Renaissance Hotel and Convention Centre in Mumbai, and more.
Responsibilities and Goals
As the Director of Operations, Sandeep Kaul is tasked with a range of responsibilities aimed at enhancing the guest experience and optimising resort operations His duties encompass ensuring high levels of customer satisfaction, devising innovative and costeffective strategies, and driving revenue generation. Kaul's role extends to managing hotel operations, coordinating with various divisions within the resort, and leading his team towards achieving excellence.
Endorsement from Management
Gaurav Apte, the General Manager of Goa
M a r r i o t t R e s o r t a n d S p a , e x p r e s s e d enthusiasm about Kaul's appointment. Apte noted that Kaul's extensive background in the
industry would infuse a dynamic approach into guest experiences and overall resort operations. The luxury beach resort, which boasts a scenic location on the edge of Miramar Beach with stunning views of the Arabian Sea and Mandovi River, anticipates benefiting from Kaul's strategic leadership.
Striving for Excellence
Sandeep Kaul's reputation as a seasoned professional is reflected in his commitment to aligning the resort's operations to deliver exceptional guest experiences. With his guidance, the Goa Marriott Resort and Spa aims to continue its legacy of providing award-winning hospitality and top-notch services. Kaul's vision for excellence extends beyond the confines of the resort, as he seeks to contribute to the broader landscape of Indian hospitality.
A Glimpse Beyond Work
Beyond his professional pursuits, Sandeep Kaul enjoys a well-rounded life. His interests include indulging in cricket, exploring the world of automobiles, savouring cinematic experiences, and cherishing moments with his family.
Conclusion
Sandeep Kaul's appointment as the Director of Operations at Goa Marriott Resort and Spa marks a significant stride in the hospitality domain. His wealth of experience, combined with his dedication to enhancing guest experiences, is expected to contribute to the resort's continued success. As Sandeep Kaul embarks on this new chapter, the future of the Goa Marriott Resort and Spa holds the promise of elevated service standards and memorable stays for its patrons.
NOURISH YOU EXPANDS ITS SUPERFOOD OFFERINGS WITH INNOVATIVE SUPER MUESLI BREAKFAST RANGE
In a commitment to provide nutritious and wholesome options centered around millets, Nourish You is continuously diversifying its product range with cutting-edge offerings that combine great taste and an abundance of superfoods. Adding to their array of innovations, Nourish You is redefining breakfast with its latest Super Muesli range. This Super Muesli is crafted from 95% superfoods, is gluten-free, and 100% vegan. It is now available in three enticing flavors: 'No Added Sugar,' 'Fruit and Nut,' and 'Belgium Dark Chocolate.' All three variants are packed with essential vitamins, minerals, and dietary fiber, making them an ideal breakfast choice. Nourish You's Super Muesli is a pioneering product in its category, containing a remarkable 14 grams of plant-based protein per serving, and it is completely free from palm oil and preservatives.
The 'No Added Sugar' Super Muesli is a nutritional powerhouse that blends the goodness of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes, and extruded quinoa flakes, along with super seeds. The 'Fruit & Nut' variant boasts a generous percentage of fruits combined with a skillfully crafted blend of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes, and extruded quinoa flakes, along with super nuts and seeds. The 'Belgium Dark Chocolate' Super Muesli variant is a delightful indulgence of dark chocolate infused into a carefully blended mix of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes, and extruded quinoa flakes, complemented by fruits, nuts, and seeds. The 'Fruit & Nut' and 'Belgium Dark Chocolate' variants are free from refined sugars and are sweetened with liquid jaggery for that guilt-free indulgence.
Krishna Reddy, Co-founder at Nourish You, expressed his thoughts on the Super Muesli launch, saying, "With the
introduction of Super Muesli, we are redefining what a healthy breakfast means. This muesli was born out of a mission to create one of the cleanest, most nutritious muesli products on the market. We have placed a strong emphasis on both taste and nutrition, ensuring that consumers get the best of both worlds. Each of the three variants has its unique appeal and is sure to tantalize consumers' taste buds, becoming an instant favorite breakfast option. We remain committed to developing products that not only redefine categories but also address real consumer needs."
To support the launch of Super Muesli, Nourish You has initiated a thought-provoking campaign titled 'What's Missing?' This campaign aims to empower consumers to make informed choices for a healthier lifestyle It encourages them to embrace the goodness of superfoods and plant-based proteins, with a focus on health and transparency.
Divya Gursahani, Chief Marketing and Communications Officer at Nourish You, explained, "Our ‘What's Missing?' campaign urges consumers to reevaluate their dietary choices, starting with their first meal of the day. It encourages them to explore healthier alternatives, with a special emphasis on our newly introduced Super Muesli breakfast range, which exemplifies our unwavering commitment to nutrition, transparency, and flavor.”
Nourish You's Super Muesli is incredibly versatile and can be enjoyed with Nourish You's plant-based Millet Milk, yogurt, or consumed directly from the packaging. The 'No Added Sugar' and 'Fruit and Nut' Super Muesli are available at a special introductory price of 299, while the 'Belgium Dark Chocolate' variant is priced at 365. These products are available for purchase on NourishYou.in, leading e-commerce platforms, and retail stores across India.
INDULGE IN A
INDULGE IN A
C U L T U R A L
C U L T U R A L
C U L I N A R Y
C U L I N A R Y
EXTRAVAGANZA
EXTRAVAGANZA
Aikyam Onam Festival At Holiday Inn Goa Candolim
In the heart of India's coastal paradise, a culinary movement is taking place that is igniting taste buds and captivating food enthusiasts worldwide - the "Fusion Food Revolution" in Goa. This exciting trend is a celebration of blending traditional Goan flavours with modern innovation, creating a delectable symphony of tastes that embodies the essence of this vibrant region.
Get ready to embark on a tantalising journey of flavours, culture, and togetherness at the spectacular Aikyam Onam Festival hosted by Holiday Inn Goa Candolim. As we gear up for this extraordinary event, we invite you to experience a celebration that goes beyond the ordinary, delivering a fusion of unity, harmony, and heavenly culinary delights.
A Symphony of Culture and Culinary Excellence
Immerse yourself in the vibrant world of Onam, a festival that transcends mere festivity and becomes a symphony of culture, heritage, and boundless delight At the heart of this celebration lies the iconic Onam Sadhya Thali, a carefully curated spread of fifteen exquisite dishes that are a masterpiece of Kerala's culinary canvas. From the comforting avial to the sumptuous pradhaman, each dish is a testament to the rich flavours and traditions of the region, whisking you away to the warm embrace of Kerala's camaraderie.
Meet the Culinary Virtuoso - Gita Hari
Allow us to introduce Mrs. Gita Hari, a distinguished culinary expert, who will grace us with her presence at the Aikyam Onam Festival With her extensive expertise in crafting wellness food and her passion for South Indian flavours, Gita Hari brings a unique essence to our festivities. Her journey as a vegetarian wellness food curator across esteemed Indian hotels has honed her culinary prowess, making her the perfect guide on this captivating gastronomic voyage. Joining her will be our Executive Chef Binod Kumar Biswal, adding an extra layer of culinary expertise to this remarkable event.
An Enchanting Venue - Viva Restaurant
Step into the enchanting Viva Restaurant at Holiday Inn Goa Candolim, where guests are treated to a culinary extravaganza that surpasses expectations. The Aikyam Onam Festival is more than just a celebration; it's a tribute to the fusion of diverse cultures, a place where traditions are not just
shared but cherished in our hearts. This exclusive event offers you the chance to experience Kerala's heartwarming hospitality and immerse yourself in the true spirit of festivity.
Unity, Culture, and Shared Moments
As the much-awaited Onam Festival draws near, we extend a warm invitation to join us in celebrating unity, culture, and shared moments. Dive into the enchanting world of Onam Sadhya, a feast served elegantly on fresh banana leaves. This grand culinary experience not only tantalises your taste buds but also envelops you in the rich heritage of Kerala, fostering a sense of community and shared experiences.
A R e m i n d e r o f U n i t y a n d Harmony
The Aikyam Onam Festival is a reminder that joyous celebrations are built on unity and harmony. A n d n o w , y o u h a v e t h e opportunity to be a part of it. Don't miss out – reserve your spot now and let the enchantment of Onam lead you into a world where unity and flavour dance hand in hand. Let's come together and revel in the magic of the Aikyam Onam Festival!
Wrapping Up
Holiday Inn Goa Candolim cordially invites you to be a part of the much-anticipated Aikyam Onam Festival – a celebration that promises to elevate your culinary experience. As the festive season approaches, prepare yourself for an event that promises to be a true gastronomic delight, celebrating the essence of culture, flavour, and togetherness. Join us in this culinary extravaganza, where the heartwarming traditions of Kerala meet the vibrant spirit of Goa, creating a fusion that's not to be missed. Reserve your seat and immerse yourself in the rich tapestry of flavors and culture at the Aikyam Onam Festival.
WALK THROUGH TIME
WALK THROUGH TIME
CulinaryHeritageExplorationsofGoa'sPast
Nestled on the serene southwest coast of India lies the enchanting state of Goa, a place where history, culture, and cuisine intertwine to create a captivating tapestry. Goa's culinary heritage, a mesmerising fusion of Portuguese, Indian, and Konkani influences, offers a delectable journey through time. Join us as we embark on a flavorful adventure, exploring the depths of Goa's gastronomic past.
A Glimpse into Tradition
Our journey begins with Konkani cuisine, rooted in the region's ancient traditions. The Konkani people, the indigenous inhabitants of Goa, have crafted a cuisine steeped in the bounty of the sea, rice, and locally-sourced vegetables. The flavours of Konkani dishes like sambar, a hearty lentil stew, vindaloo, a fiery spicy curry, and bhat, the essential Goan rice, evoke the essence of this coastal paradise.
A Taste of History
A significant chapter in Goa's history was marked by Portuguese rule, spanning over four centuries. Their culinary footprint endures in the local cuisine, leaving a delicious legacy. Dive into dishes like fish curry, a tantalising medley of spices, xacuti, the aromatic spicy chicken curry, and frigideira, a sumptuous seafood stew, and you'll savor the unmistakable Portuguese touch.
FOODIES DELIGHT
A Modern Culinary Revolution
As time marched on, Goa embraced a culinary revolution, birthing Gown fusion cuisine. This contemporary trend artfully combines traditional Goan fare with diverse ingredients and flavours from around the world. Savour mouthwatering creations such as Goan pizza, Goan burger, and Goan tacos, where innovation knows no bounds.
A Feast for the Senses
A culinary sojourn in Goa transcends taste alone; it's a feast for all the senses. The vibrant and intricate flavors, combined with intoxicating aromas, create an unforgettable sensory experience. Whether you savor seafood, meat, or vegetables, Goa has a dish to match your palate.
Beyond the Plate
Beyond indulging in the delectable dishes, there are myriad ways to explore Goa's culinary heritage. Stroll through local markets, where fresh produce and exotic spices paint a vivid picture of Goan cooking. Visit the temples and churches, each with its unique culinary traditions. Alternatively, sit down at a local restaurant and immerse yourself in the enchanting world of Goan cuisine.
Wrapping Up
As you plan your next visit to Goa, remember to set aside time for a culinary adventure that will delight your taste buds and enrich your understanding of this coastal gem. Explore the Goa Museum, where the history of food in Goa comes alive, or journey to the Candolim Spice Plantation to discover the secrets of Goan spices Don't miss the Mandrem Farmers Market for fresh ingredients or the Dona Paula Church for sweetmeats and cookies.
Goa's culinary heritage is a treasure trove waiting to be discovered. An enchanting blend of cultures and flavours, it promises a journey through time that you won't soon forget. So, when you find yourself in Goa, let your taste buds lead you on an exploration of its rich history and diverse cuisine. Your senses will thank you for it.
CHEERS GROUP
ALLINTHE FAMILYIN HIGH SPIRITS!
By Kalyani Merwade Images - Cheers GroupA Tale of Innovation, Legacy, and the Rise of Indian Single Malt Whisky
Welcome to the captivating shores of Goa, where the waves dance to their own rhythm and the sands guard secrets of a remarkable tale. Today, we embark on an extraordinary journey into the heart of the Cheers Group—a narrative where the world of spirits harmonizes with cherished family values and visionary entrepreneurship, painting a unique portrait of flavours and aspirations. Prepare to be enthralled as we uncork the essence of Cheers Group's legacy and innovation in this exclusive cover story.
A Toast to Family and Enterprise
At its core, Cheers Group is a family united by a shared vision. It's not just about crafting fine beverages; it's about dreams, determination, and the power of togetherness.
Savouring Goa's Charm
In the backdrop of Goa's captivating beauty, Cheers Group finds its inspiration. Goa, with its rich culture and stunning landscapes, is more than a location; it's an integral part of their story.
So, let's embark on this extraordinary journey- A journey that blends the essence of Goa with the Cheers Group's commitment to family and entrepreneurship. Here's to a tale that's simply unique, just like their spirits. Cheers to the start of something truly special!
Dr. Mohan Krishna - The Visionary Founder
A Legacy of Spirits: Dr. Mohan Krishna's Journey.
Dr. Mohan Krishna, a name synonymous with innovation and excellence in the liquor industry, is the visionary founder of Cheers Group. His remarkable journey into the world of spirits is a testament to his unwavering dedication and pioneering spirit.
Dr. Mohan Krishna, often hailed as the "Godfather of Liquor Packaging," recently received the prestigious "Lifetime Achievement" award, solidifying his remarkable contributions to the liquor industry. Dr. Krishna holds the unique distinction of being the "World's first liquor marketing Doctorate," a title that reflects his profound expertise in the field. His exceptional knowledge and dedication have earned him esteemed accolades, including the "Alcobev Marketing Guru" and the "Marketing Scientist of the Millennium" awards. Dr. Krishna's influence extends globally, with leading International Liquor magazines recognizing him as one of the most influential figures in the industry. His prolific career spans over 2000 published articles on beverage alcohol across renowned international journals and magazines. Furthermore, his insights and expertise have reached broader audiences through interviews on popular television channels and various publications. Dr. Krishna's impact transcends borders, as he has been invited as a keynote speaker to numerous global conferences, sharing his invaluable insights and shaping the future of the liquor industry.
The Illustrious Career
Before embarking on his entrepreneurial odyssey, Dr. Krishna's career in the liquor industry reads like a chronicle of success. He held key positions in renowned companies such as United Spirits, Arlem Breweries, Shaw Wallace, and SAB Miller. His expertise and passion for spirits were evident as he climbed the corporate ladder.
A Bold Leap
However, it was in 2009 that Dr. Krishna made the pivotal decision to chart his path as an entrepreneur. Leaving behind the comfort of a thriving career, he ventured into uncharted territories to establish Cheers Group. This daring move was not without its challenges. The liquor industry is known for its complexities, and the journey from employee to entrepreneur presented its unique set of hurdles.
Venturing into Entrepreneurship
As Dr. Krishna transitioned from being an industry stalwart to a
business owner, he faced questions and uncertainties. The decision to venture into entrepreneurship was fueled by a burning desire to craft premium alcoholic products that would not only be acclaimed in India but also stand out on the global stage. The challenges of setting up a new venture, securing funding, and navigating regulatory landscapes did not deter him; instead, they fueled his determination.
As we delve deeper into the fascinating journey of Dr. Mohan Krishna, we uncover not only the challenges he faced but also the determination, passion, and vision that led to the creation of Cheers Group. In the pages ahead, we'll continue to explore the legacy he built, the contributions of his family, and the exceptional beverages that have made Cheers Group a renowned name in the world of premium spirits.
Ashwin Balivada - The Innovator
From NIT to Cambridge: A Journey of Innovation
Ashwin Balivada's journey from his engineering roots at the National Institute of Technology (NIT) to the hallowed halls of Cambridge University is nothing short of inspiring. Born with an innate curiosity and a thirst for knowledge, Ashwin's academic pursuits were marked by diligence and ambition. His quest for excellence led him to one of the world's most prestigious institutions, Cambridge University, where he pursued a Business Management degree.
The Return to Roots
While his academic voyage abroad broadened his horizons, Ashwin's heart remained rooted in his family's legacy - the Cheers Group. Armed with a global perspective and fresh insights, he chose to return to the family business, marking the beginning of a new chapter in Cheers Group's story.
Iconic Brands and Innovation
Ashwin Balivada's return to Cheers Group was marked by a relentless pursuit of innovation. He recognized the need to carve a distinctive identity in the competitive spirits market. With his leadership, the group ventured into uncharted territories and emerged with iconic brands that would redefine the spirits landscape.
His role in the launch of these brands, including the awardwinning "Three Monkeys Indian Single-Malt Whisky" and "Labrodog Scotch 12 years, " was instrumental in establishing Cheers Group as a trailblazer in the industry. Each bottle bore the mark of meticulous craftsmanship and a commitment to excellence that became synonymous with the brand.
Challenges and Opportunities
Ashwin Balivada's journey was not without its challenges. The spirits industry is a dynamic landscape, and breaking through with premium products required courage and vision However, with challenges came opportunities
Ashwin recognized the evolving preferences of consumers and the global appetite for premium spirits. His ability to adapt and innovate in response to changing market dynamics played a pivotal role in Cheers Group's success.
Insights and Anecdotes
In our conversation with Ashwin Balivada, he shared his insights into the spirits industry and the importance of family
COVER STORY
values in business He reflected on the challenges faced during the launch of new brands and the satisfaction derived from seeing them gain recognition on national and international stages. His anecdotes shed light on the behind-the-scenes efforts that have shaped the Cheers Group's journey.
As we celebrate Ashwin Balivada's contributions as the Innovator in the Cheers Group, it becomes evident that his return from Cambridge was not merely a homecoming but a transformational catalyst for the group's continued success. His journey embodies the spirit of innovation, dedication, and a relentless pursuit of excellence that defines the Cheers Group.
Anuradha: The Pillar of Support
Anuradha Balivada is a trailblazing entrepreneur in the liquor industry, known for her innovative contributions and commitment to women ' s empowerment. She co-founded the Cheers Group with her husband, Dr. Mohan Krishna, and together they have made a significant impact on the Indian single-malt whisky market. Through brands like Three Monkeys Indian Single Malt whisky and Secret Island Single-Malt, Anuradha has not only redefined marketing strategies but also paved the way for women to excel in various roles within the alcobev industry. Her leadership has transformed the Cheers Group into an internationally acclaimed conglomerate, and her future aspirations include expanding global presence and diversifying the group's product portfolio. Anuradha Balivada's journey is an inspiring example of breaking barriers and fostering inclusivity in a traditionally maledominated industry. Her influence and support have played a vital part in Cheers Group's success story.
Divya Balivada - The Creative Force
While practising the routines of premium spirits and innovative beverages, the Cheers Group found an unexpected yet remarkable source of creativity in an unexpected place - the dental field. Dr. Mohan Krishna's daughter - Dr. Divya Balivada, a dental surgeon who seamlessly transitioned into the Cheers Group's business landscape, bringing a fresh perspective and a dash of ingenuity to the company's marketing strategies.
A Unique Journey: From Dentistry to Business
Dr. Divya Balivada's journey from dentistry to the world of spirits is a testament to the dynamic nature of the Cheers Group. Born into a family where innovation and entrepreneurship were celebrated, Dr. Divya's path diverged from traditional norms. After completing her dental studies, she set her sights on exploring uncharted territories, ultimately earning a business
COVER STORY
education from Edinburgh University, Scotland.
Impact on Marketing Strategies
Dr. Divya's background in dentistry provided her with a unique lens through which to view the spirits industry. Her keen attention to detail and precision, honed during her dental practice, seamlessly translated into the world of alcoholic beverages. She envisioned marketing strategies that not only appealed to the senses but also reflected the essence of the Cheers Group's premium products.
A Vision for Packaging and Branding
One of Dr. Divya's standout contributions to the Cheers Group has been her emphasis on packaging and branding. She recognized that in the world of luxury spirits, the presentation is as important as the product itself. Dr. Divya spearheaded initiatives to create packaging that not only protected the integrity of the spirits but also appealed to the luxury segment's discerning eye.
Innovative Marketing Campaigns
Dr. Divya's creative touch extended to the conceptualization of innovative marketing campaigns. Under her guidance, the Cheers Group introduced unique and engaging campaigns that set them apart in the competitive market. From interactive online experiences to captivating storytelling, these campaigns not only attracted customers but also built a loyal fan base.
A Lasting Impact
Dr. Divya Balivada's transition from the dental world to the realm of business has been nothing short of extraordinary. Her vision for packaging, branding, and marketing strategies has left an indelible mark on the Cheers Group's identity. With her guidance, the group has not only crafted exceptional spirits but has also elevated the art of presenting and marketing them.
With Dr. Divya, the Cheers Group found a creative force that breathed new life into their approach. Her journey serves as a testament to the group's commitment to innovation and its ability to harness talent from diverse fields, ultimately contributing to their remarkable success in the world of premium beverages.
Innovation and Excellence in Alcoholic Beverages
Amidst the extraordinary challenges posed by the Covid-19 pandemic, the Cheers Group displayed a remarkable commitment to corporate social responsibility (CSR). They were not only pioneers in the spirits industry but also compassionate leaders in times of crisis. During Covid-19, they were the first to start Sanitizers filled in 2-litre PET bottles and supplied them to all Goa Government offices,showcasing their dedication to the community and highlighting their CSR initiatives.
A Thriving Future
"As we look to the future," Ashwin Balivada, CEO of Cheers Group, unveils exciting plans that promise to shape the world of premium spirits. The anticipation of "Peated Single-Malts maturing in oak barrels" sets the stage for whisky enthusiasts to savour the group's innovation and commitment to excellence. This forward-looking approach reaffirms their commitment to crafting exceptional beverages that cater to evolving tastes and preferences.
Three Monkeys Sing "Nation First" Gives Swadeshi Push
The brand "Three Monkeys" has become an emblem of both innovation and patriotism. Dr. Mohan Krishna, founder of Cheers Group, emphasises, "The India of today is not just 'Local for Vocal' but also providing a global platform to take it to the world." This sentiment reflects a growing trend of supporting "Swadeshi" or indigenous products, showcasing a resurgence in India's self-sufficiency.
The mention of 'Desi' beverages carries its own unique charm in India. While in Scotland, 'Desi' still means Scotch, in India, it refers to country liquor. The regional variations in 'Desi' beverages, from 'Gudamba' in Telangana to 'Desi daru' in Maharashtra and the famed Feni in Goa, showcase the diversity and authenticity of Indian alcoholic beverages However, these products often face state-level restrictions, raising questions about their accessibility.
The Taxation Challenge
Indian Made Foreign Liquor (IMFL), consisting of Single-malts, Scotch, and other spirits, faces significant taxation by state governments. This taxation creates challenges for local manufacturers to compete with international brands, making initiatives like 'Swadeshi' even more crucial.
Unique Flavor Profiles
Indian single-malt whiskies are gaining recognition globally for their unique flavor profiles. They encompass a spectrum of aromas, from spicy and fruity notes to hints of vanilla and caramel. The reflection of the protracted Indian summer in these whiskies creates a distinctive flavor, setting them apart from their Scottish counterparts.
The Goan Advantage
The Goan climate, characterized by warm temperatures and a relaxed lifestyle, plays a pivotal role in crafting Indian singlemalt whiskies. These conditions accelerate the maturation process, infusing the whiskies with their signature flavor and character.
Three Monkeys Single Malt: A Pride of Goa
Crafted with passion by the master distillers of Cheers Group, Three Monkeys Single Malt stands out with its surprising sweetness and peat notes. Maturing in sherry and Bordeaux wine barrels infuses it with hints of red berry, adding depth to its flavor. The use of 100% Indian barley-malt ensures an authentic 'Indianness' in every sip.
Ashwin Balivada, Executive Director of Cheers Group, proudly asserts, "Single Malts produced in Goa will taste far superior compared to similar age whiskies produced elsewhere in the world." The warmth of the Goan coast and the leisurely maturation process result in a whisky that is truly a prized possession.
Innovation Meets Excellence
The Three Monkeys name has become synonymous with excellence through innovation The brand's accolades, including prestigious gold medals at SIP International awards in California, USA, and at the New York International Spirits Competition, highlight their commitment to crafting worldclass spirits. Notably, Three Monkeys also earned the "Best Indian Single-malt whisky Award," cementing its status as a beacon of Swadeshi excellence.
Future Endeavours and Conclusion
As we look forward to the exciting future of the Cheers Group, it becomes evident that their journey is far from over. This family-driven conglomerate, deeply rooted in the spirit of Goa, has ambitious plans and a commitment to staying at the forefront of the beverage industry.
Expansion and New Product Launches
The Cheers Group is poised for expansion into new markets and territories. CEO Ashwin Balivada envisions a future where the group ' s premium alcoholic products reach a global audience. He reveals, "We are in the process of expanding our global presence, introducing our exceptional brands to new connoisseurs worldwide " This expansion includes the introduction of new product lines that will cater to evolving consumer preferences.
One exciting development on the horizon is the release of
"Peated Single-Malts," currently undergoing maturation in oak barrels. This addition to their portfolio promises to delight whisky enthusiasts with its unique flavors and characteristics. The Cheers Group's dedication to innovation ensures that they remain at the forefront of the industry, offering new and exciting experiences to their loyal customers.
Premium Alcoholic Beverages
Beyond their own growth, the Cheers Group plays a pivotal role in positioning Goa as a hub for premium alcoholic beverages Goa, with its vibrant culture and rich heritage, provides the ideal backdrop for the production of high-quality spirits. The Cheers Group has not only embraced Goa's ethos but has also actively contributed to its reputation as a destination for discerning alcohol enthusiasts.
Dr. Mohan Krishna reflects on their role in Goa's evolution, stating, "We are proud to have our roots in Goa, and we believe in promoting its unique charm through our premium products. We aim to make Goa synonymous with excellence in the world of spirits."
Conclusion:
In conclusion, the Cheers Group's journey is a testament to the power of family, dedication to excellence, and u n w a v e r i n g c o m m i t m e n t t o innovation. From Dr. Mohan Krishna's visionary leadership to Ashwin Balivada's innovative spirit and Dr Divya Balivada's creative force, this family-driven conglomerate has redefined the beverage industry. Their commitment to Corporate Social Responsibility, exemplified by their sanitizer initiative during the Covid-19 pandemic, showcases their values beyond business success. They've not only created award-winning spirits but also contributed to the well-being of the community. The Cheers Group represents the true spirit of entrepreneurship, a commitment to crafting exceptional beverages, and a dedication to presenting them with flair and elegance. As they embark on new adventures and expand their horizons, their legacy of excellence, innovation, and family values continues to inspire.
So, as we raise our glasses to the Cheers Group, we toast not only to their continued success but also to their enduring commitment to crafting premium spirits that bring joy and flavour to life. Cheers to the family-driven legacy, innovation, and the ever-evolving world of premium alcoholic beverages!
INCREDIBLE KITCHEN
CornBhel
Embrace the monsoon season with a burst of flavors and textures in every bite of this delightful Corn Bhel. A fusion of boiled sweet corn kernels, fresh vegetables, and a medley of aromatic spices, this vibrant dish is the perfect embodiment of monsoon snacking. Whether you're seeking a quick appetizer or a satisfying snack to enjoy while listening to the pitter-patter of raindrops, this Corn Bhel recipe brings together the essence of comfort and zest. So, gather your ingredients and get ready to indulge in this easy-to-make and utterly delicious monsoon treat.
Ingredients
1 cup boiled sweet corn kernels
1/2 cup finely chopped onion
1/2 cup finely chopped tomato
1/4 cup finely chopped cucumber
1/4 cup finely chopped bell peppers (mix of colors)
1/4 cup chopped coriander leaves
1 green chili, finely chopped (adjust to taste)
Juice of 1 lemon
1/2 teaspoon chaat masala
1/2 teaspoon roasted cumin powder
Salt to taste
Sev (thin crispy noodles) for garnishing
Tamarind chutney or mint chutney for drizzling
Method
In a mixing bowl, combine the boiled sweet corn kernels, chopped onion, tomato, cucumber, bell peppers, green chili, and coriander leaves.
Add the lemon juice, chaat masala, roasted cumin powder, and salt to the mixture. Adjust the quantities according to your taste preferences.
Gently toss all the ingredients together until well combined. The flavors will start to meld together, creating a delicious and tangy mixture.
Taste and adjust the seasoning if needed. You can also add more lemon juice or chaat masala if you prefer a stronger tangy flavor.
To serve, take individual serving bowls or plates. Place a generous portion of the corn mixture on each plate.
Sprinkle a handful of sev (crispy noodles) on top of each serving for added crunch and texture.
Drizzle tamarind chutney or mint chutney over the corn bhel. You can use either or both chutneys, depending on your preference.
Give the bhel a final gentle toss just before serving to ensure all the flavors are well distributed.
Serve the corn bhel immediately as a delicious monsoon snack or appetizer.
Enjoy your homemade Corn Bhel! Feel free to customize the ingredients and proportions according to your taste.
INCREDIBLE KITCHEN
This classic Indian dish offers a delectable combination of charred perfection on the outside and a creamy burst of flavors within. Whether you're looking to elevate your indoor barbecues or simply want to enjoy a warm and spicy appetizer, this Paneer Tikka recipe brings the essence of comfort and culinary delight to your monsoon experience.
Ingredients
For Marination:
250g paneer (Indian cottage cheese), cut into cubes
1/4 cup thick yogurt
1 tablespoon ginger-garlic paste
1 tablespoon red chili powder
1/2 tablespoon turmeric powder
1 tablespoon garam masala
1 tablespoon coriander powder
1 tablespoon cumin powder
1 tablespoon lemon juice
Salt to taste
For Assembling:
Sliced onions and bell peppers (capsicum)
Skewers (wooden or metal)
Method
In a mixing bowl, combine yogurt, ginger-garlic paste, red chili powder, turmeric powder, garam masala, coriander powder, cumin powder, lemon juice, and salt to create the marinade.
Add the paneer cubes to the marinade, ensuring they are coated evenly. Let the paneer marinate for at least 30 minutes to allow the flavors to meld.
While the paneer is marinating, soak wooden skewers in water for about 15-20 minutes to prevent them from burning during grilling.
Preheat your grill or oven to medium-high heat.
Thread the marinated paneer cubes, sliced onions, and bell peppers onto the skewers, alternating between the ingredients. If using an oven, place the skewers on a baking tray lined with parchment paper. If grilling, oil the grill grates to prevent sticking. Grill or bake the skewers, turning occasionally, until the paneer and vegetables are charred at the edges and cooked through. This usually takes about 10-15 minutes.
Once done, remove the skewers from the grill or oven and let them cool slightly.
Serve the Paneer Tikka skewers with a sprinkle of chaat masala, lemon wedges, and fresh coriander leaves for garnish. Enjoy the Paneer Tikka as a delightful appetizer or side dish, perfect for savoring during the monsoon season.
Savor the rich flavors of this Paneer Tikka recipe as you relish the cozy ambiance of the monsoon season.
D I G G I N G T H R O U G H THE DIGITAL PALATE
HowApps areTransforming the Culinary Landscape
In a world where comfort domination is preferred at its peak, our smartphones have become more than just communication devices. They are gateways to a plethora of experiences, including the culinary delights of our taste buds. This age of food and hospitality apps is a domain where technology seamlessly blends with our foodie desires, forever changing how and where we indulge in our favourite meals.
By Kalyani Merwade Freepik Stock Images