importance of nourishing with quality food and making sure that the planet is protected from environmental damage. They also believe that it is their responsibility to help others do the same. They have a commitment to only using ingredients that are organic, fresh and of a high quality. Their products are sourced locally wherever possible and they take extra steps to ensure that the products are as environmentally friendly as possible. Their category and product portfolio comprises organic rice, pulses, spices, fresh fruits & vegetables, food supplements, lifestyle products like Buransh and malta squash, variety of incense sticks, essential oils, superfoods etc., that are rich in nutrients and antioxidants. They all come together in a single place so you can shop without having to go through multiple stores! They also work with local waste collectors in the vicinity who in turn sell recyclable waste for us so that they can generate income for them as well as help keep our planet clean! The revolution is here! Vnya is a store that has no plastic, no fuss and no frills. You can either bring your own jars and fill up the stuff or even rent a jar from their store and return it on your next visit. Vnya also believes in the power of local and organic farming, which is why they curate products from their partners at NGO’s that work to uplift rural folks, women and special children in Uttarakhand forest areas. And then make these products available for us to shop. This is going to be the best shopping experience ever for you, trust me. Speaking on the new and conscious way of living, Supriya Sarin throws some light on how it all started.
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What triggered the thought of starting this business? I believe in healing the environment and ourselves, through the cumulative effect of our habits, focusing on nourishment, daily routines and giving back. After exploring many trails, love for nature and animals and a growing passion for clean foods led me here. We, as humans, are creatures of habit and a beautiful whole made of healthy and messy bits. While we aren’t perfect (and never will be) we are working hard towards creating a more sustainable and environmentally and socially friendly way of life...with a whole lot of heart! What was your biggest inspiration? Not so much inspiration as much as motivation to do something I truly believed in. The state in which we have let the planet be, you know, plastic and micro-plastics everywhere; In our waters, in our land and in our food has really bothered me and I wanted to do something about it. I have also been in advertising for close to 12 years and after all these years it really was about being true and authentic to what one wanted to work towards. I am finally working for something that I truly believe in, which is sustainability and zero-waste living, something I have slowly been able to achieve through our establishment which offers zero-waste grocery. Giving up on a job to start a business is never easy, was your decision met with support from the family? I had a business of my own before Vnya. But yes, it has been a total game changer and my family has been fully supportive of me and has helped and contributed to Vnya’s growth.
