Bon appetite… SIAL PARIS show is opening. As the capital city of tastes Paris will be a venue for new trends in the food and beverage industry in the mid-October. Tens of activities, thousands of companies, almost a hundred thousand professional visitors from around the world… It is really a legendary show in the industry. Turkey has been participating in SIAL with over 300 exhibitors and we, as Istmag Magazine Group, will be there with Food Turkey and Hotel Restaurant magazines, the most influential publications in the industry in Turkey. We will be in Dubai with the next issue at our stand to distribute free copies and to cover the global event Gulfood Manufacturing. Turkey is the world’s 7th largest agricultural producer overall, and is the world leader in the production of dried figs, hazelnuts, sultanas/raisins, and dried apricots.The country is also one of the leading honey producers in the world. Turkey is looking to position itself as the preferred option for being the regional headquarters and supply center of top global players in the agricultural sector. To encourage investment in the sector, Turkey offers a set of incentives for potential agribusiness investors.The Turkish government’s support mechanisms include favorable regulations, an extremely competitive tax structure, a qualified labor force, and numerous investment incentives.
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Mehmet Söztutan FOOD TURKEY
October 2016
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
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Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
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CONTENTS
6 World food prices rise to highest in 18 months in September
8 SASU offers canned tuna fish with delicious sauces
14 Godiva’s first marine café sets sail with Queen Mary 2
20 Yayla brought Quinoa to Turkey
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Italy at Specialty Food Festival
Agriculture and food in Turkey
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Worldfood Istanbul 2016 Turkey: The Summit Of Food And Packaging Industries held
42 Position of Turkey at world pasta production
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Written as “TORKU”, spelled as the “purest and silky food chain of Anatolia!”
October 2016
“Let’s double production of dry legumes and exports up to $1.5 bn”
60 Inspired by the nature, DIMES provides a sustainable value chain
64 SIAL Paris, a source of inspiration for food service professionals
86 The Tirana Declaration, a call for action in the Mediterranean
92 Higher resource efficiency and improved health and safety
World food prices rise to highest in 18 months in September World food prices rose in September to their highest since March 2015, led mainly by sugar, the United Nations food agency said on Oct. 6. Except for a small dip in July, the Food and Agriculture Organization’s (FAO) food price index has been increasing steadily since January, when it hit a seven-year low. The index, which measures monthly changes for a basket of cereals, oilseeds, dairy products, meat and sugar, averaged 170.9 points in September, 2.9 percent above the month before and 10 percent higher than the same
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month last year. Sugar prices surged 6.7 percent in September from the previous month, largely because of bad weather in Brazil, the world’s biggest sugar producer and exporter, FAO said. While cereal prices declined slightly, meat edged up and dairy and vegetable oil prices increased. “A lot of the September increase has to do with sugar, so if sugar were to stop increasing, the index would be more or less flat,” said FAO senior economist Abdolreza Abbassian.
“But the scope for big declines is not there.” FAO raised slightly its forecast for world cereal production in the 2016-17 season rose to 2.569 billion tons, which would be a new record high and a 1.5 percent increase on the previous season. World wheat output is seen at 742.4 million tons, up slightly from the previous forecast of 740.7 million tons. Cereal stocks are seen at 659.9 million tons in the 2016-17 season, down slightly from the previous month’s forecast.
SASU offers canned tuna fish with delicious sauces
As a reliable brand in the seafood industry SASU starts to sell canned tuna fish that reflects Turkish tastes.
Nil Ece YamanyÄąlmaz, Board Member of Sasu
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Started as a motto of healthy seafood in 2002 in Adana, Sasu modernized its production line and began to produce 2 thousand tons of canned salmon and tuna fish annually in its factory of 20 thousand sqm in 2010. Half of the production is exported to 10 foreign markets. Member of the board, Nil Ece Yamanyilmaz informed about their company and activities.
our new product, the hot spicy tuna that we launched in 2013. Our major target for exports is Russia, because of logistics advantages. There is a serious potential for canned tuna sales. When the political tensions are solved with this country our sales may be accelerated soon.
On export markets targeted
With our innovative investments our sales raised up to 20 % in 2015 and we expect 25 % growth this year. Sasu produced additional varieties with an aim
We increased our sales in both domestic and Middle East markets with
On local varieties and tastes
to increase alternatives for consumers, including the varieties that were made of special sauces. We modernize and expanded our production facility by adding automatic machines and equipment where we produce hygienic and high quality products for the consumers. They can trust us completely, because we deal with every stage of Production process carefully. Consideration on food safety is rising up in the World for both consumers and producers. We offer completely natural products free of any additives to our customers who seek better, healthier and safer food for their diets. Sauced canned tuna is our new product, and we want to go further in offering more new products to consumers by investing more in the production of canned fish. We consider producing several sauces for special tastes including the ones with mayonnaise, mustard, barbeque, vegetable and jalapeno pepper. They will be on the shelves in the market soon. We
forecast that canned fish consumption in Turkey will increase 100 percent in five years. People started to like canned fish much more, recently. Per capita consumption of canned fish in Turkey is about 75 gram, while it is 2.5 kilogram in European countries and 4.5 kilogram in some Middle East countries. Sales are doubling each year in Turkey. Turkey has a share of 5 thousand tons and the global canned fish market of 2 million tons. Turkey ranks 52nd among 159 countries with its 12 thousand tons of production and 5 thousand tons of exports. We use the slogan, “Consume the fish weekly, and be healthy! � for new generations. We aimed to reach out first the kids that need more fish for their healthy nutrition. Fish is good for human body such as bone development, good for heart and brain. 70 % of human brain is made of fat and needs Omega 3 kind of fat acids. Fish is a serious food for health that must be consumed more.
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IFC invests $1.8 billion in Turkey in 2016 see more demand for IFC’s services. In line with our strategy in Turkey, we continued to support Turkey’s development goals by working with our clients across all industries.”
The International Finance Corporation (IFC) said it invested $1.8 billion in Turkey during the 2016 fiscal year to support sustainable energy and infrastructure development, improve municipal services and help Turkish companies increase their competitiveness.
The IFC has significantly increased its equity shares in Turkish companies with landmark investments. This year IFC became a 10 percent shareholder in Fibabanka and invested the Turkish lira equivalent of $110 million in Odeabank, a subsidiary of Lebanon’s Bank Audi Group through a subscription to a 1 billion Turkish liras ($335.48 million) capital increase by the lender.
“During the fiscal year 2016, which ended on June 30, IFC committed a total of $1.8 billion in equity, long-term loans, interest-rate swaps and trade finance across 18 projects,” a World Bank Group member said in a statement. The biggest gains were seen in IFC’s equity investments, which reached a record $625 million in new commitments, an almost 70 percent increase over the prior year, the statement said. According to the statement, the finance corporation also mobilized more than $300 million of financing for third-party investors. The IFC provided $370 million in short-term loans to support trade finance under IFC’s global trade finance program, which enables essential support and liquidity for trade flows through a global network of more than 500 bank partners, helping small-and-medium enterprises access the global trading system, it said. This fiscal year also marks the end of the current five-year World Bank’s group country partnership period with Turkey, under which the IFC implements its program in the country.
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The infrastructure and energy sectors gained an increasing share of IFC’s equity portfolio in Turkey. “The World Bank Group [WBG] aims to support Turkey’s transition to high-income status through direct financing, as well as with policy analysis and advisory services.
The IFC invested in Unit Investment NV to support its growth and expansion with the development of new independent power plant projects in Europe and Middle East.
“During this period, the WBG has invested a total of $9 billion in Turkey, including a significant $4.5 billion contribution from IFC to meet the program’s development goals,” the statement added.
The IFC also acquired a 16.67 percent stake in Akfen Energy, a subsidiary of Akfen Holding. The investment will help Akfen Energy to almost triple its renewable energy production and utilize Turkey’s local energy resources for sustainable generation.
“Our program in Turkey remains strong with another record level despite a challenging year for Turkey’s private sector,” Aisha Williams, IFC country manager for Turkey, said. “As the financing environment gets tighter for emerging markets globally, we
One of IFC’s landmark investments was a $215 million equity investment in Rönesans Holding, one of Turkey’s largest construction and infrastructure companies, to improve the company’s competitiveness and help accelerate its global expansion.
Cargill unveils new line of high-performing bakery shortenings Cargill is introducing its Regal™ line of bakery shortenings during the International Bakery Innovation Expo (IBIE) Oct. 8-11 in Las Vegas. The Regal portfolio includes new high-performing shortenings as well as optimized performance in its nonpalm shortenings. “We have been providing shortenings to the bakery industry for a long time,” said Janet Bones, R&D Vice President for Cargill Global Edible Oil Solutions. “However, we took a hard look at our portfolio and saw opportunities to better meet the needs of our bakery customers. These five products represent the beginning of our journey, as we have additional innovative offerings in our pipeline.”
The Regal bakery shortenings include: Regal™ Icing Shortening NH: This is a nonhydrogenated icing shortening that creates brilliant white icings without any whitening additives and that holds up in the most intricately decorated cakes. A patent is pending for the technology behind this product. Regal™ Donut Fry Shortening: This product was specially formulated for operations serving fresh donuts. It is a reduced palm shortening that provides great flavor and enables a faster set time over standard palm shortenings. 14
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Regal™ Puff Pastry Shortening: This shortening delivers the lamination and lift performance of margarine in puff pastry applications, but since it’s 100 percent fat, it may translate into a 20 percent cost savings per unit of finished product over margarine. Regal™ Cake & Icing Shortening: This non-palm icing shortening also performs well in cakes, making it very functional for smaller bakery operations, and is 20 percent lower in saturated fats compared to palm shortenings.* Regal™ All-Purpose Shortening: A dependable, all-around performance shortening provides a broad working range, exceptional plasticity, excel-
lent creaming properties and is 20 percent lower in saturated fats compared to palm shortenings.* In addition to its portfolio of bakery products, partnering with Cargill provides access to proprietary market insights, risk management solutions and industry-leading R&D and bakery applications expertise. At Cargill’s Minneapolis-based Innovation Center, which houses a state-of-the-art bakery lab and pilot facilities, customers can work side-by-side with these experts to create, develop and customize solutions to meet taste, functionality and labeling criteria.
Godiva’s first marine café sets sail with Queen Mary 2 Godiva Chocolatier has opened its first marine travel retail café onboard Cunard’s recently refurbished Queen Mary 2, the most luxury transatlantic ocean liner. The Queen Mary 2 passengers will enjoy a range of Belgian chocolates, patisseries as well as chocolate drinks and ice creams. The menu also includes exclusives and recipes developed in collaboration with Godiva chef chocolatier Philippe Daue and Cunard Executive twin chefs, Nicholas and Mark Oldroyd. Matthew Hodges, Godiva’s general manager for global travel retail, who visited the Queen Mary 2 prior to her departure for New York, said: “We are delighted to launch our very first marine café on board Queen Mary 2 in collaboration with Cunard. Godiva’s strategy is to surprise and delight the consumer continually with innovative chocolate varieties. For this, we are always searching for the best partners and we were pleased to find that Cunard shares our values of quality, heritage and innovation. We are confident that the pioneering Godiva Café on
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the Queen Mary 2 will be a delightful and indulgent experience for her passengers.” As well as chocolate treats in the café, passengers can purchase Godiva’s Royal Gift Box, which is a collection of 30 chocolate pieces. Marketing director of Cunard, Angus Struthers, said: “We are very much pleased to be partnering
with Godiva Chocolatier to launch the very first Godiva chocolate café at sea. I’m sure our guests are going to love the Godiva chocolate experience with pieces of indulgent luxury on board the most luxurious ocean liner ever built. ” To further cement their partnership with Cunard, Godiva will place individually wrapped chocolates on each guest’s pillow every evening of their voyage.
Fresa to grow 30% with Inisdibi with lemon Fresa introduced its lemonade mineral water. 27% of sales from 30 export markets are expected. Starting from refreshing nature of Blacksea Freşa offers both health and tast in its natural lemon sugar free natural mineral water, the first and the only product in Turkey, recently introduced to the market as Inişdibi Limonlu. Freşa focused its production on healthy and tasty drinks. The new product will expand the product portfolio and sales volume of the company in domestic and in international markets. “The product was developed following a two-year research and development,” says Hasan Cakirmelikoglu, chairman of the board. He said, “I myself have been drinking natural mineral water by adding lemon in it for years. Recently I learned that it caused an increase in my glucose level in my blood over normal ratio. It made me think about developing a new product that can be consumed safely by the people. In two years the new product was prepared for sales. One of the additional specs of the product is that it is suitable for sodium diets.” “Following the opening of our new factory in Bursa in addition to the mineral water bottling 18
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facility in Giresun, we have been able to expand our logistic network to great metropolis. Last year our sales were 160 million TL, our target this year is to sell 200 million TL worth of drinks. Market for mineral water with fruit aroma has expanded 11 % from 2014 to 2015. During the same period, sales of Freşa increased 20 %, which will grow 30 % in 2016. We are expanding our coverage in export markets for more sales. We sell our products to five countries, USA, Germany, France, Czech Republic, Iraq, Senegal, England, Greece, Palestine and Holland. New markets are on the way. Our sales volume in export markets was worth of 14 million Euros in 2014, it rose to 16 million in 2015 and this year, 25 to 27% of our sales will be from exports. “The market for mineral water with fruit aroma is about 350 million in Turkey. Freşa is the leading brand with its share of 35% in this market.”
How Can the Food Industry Satisfy Their Appetites?
Only 28 percent – or slightly more than one in four – strongly agree with the following statement: “I have access to all the information I want about where my food comes from, how it’s produced and its safety.” “Having posed this question for eight straight years, we see that food system efforts are paying off as the long-term trend shows more consumers agreeing, but the overall number must rise if the goal is to earn consumer trust,” according to Charlie Arnot, CEO of CFI. “The industry still has work to do.” “Consumers have a right to know what is in their food and where it comes from,” said Deb Arcoleo, director of product transparency at The Hershey Company. Hershey is one company that has stepped up its transparency efforts, including being the first company to begin executing the new SmartLabelTM program last year. “What’s clear from CFI’s research is that transparency is the key to earning trust. It’s about creating an authentic dialogue and meeting consumers where they are.” The results show that consumers want transparency in very specific areas, including impact of food on health, food safety, animal well-being and the envi-
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ronment. So how do the food and agriculture industries satisfy their appetites? Consumers are crowdsourcing knowledge and relying on various sources, said Arnot, so there really is no “onesize-fits-all” approach. Using a variety of ways to reach consumers consistently and for the long haul is important – through websites, social media, promotional campaigns and videos. The key is to make the information accessible and easy to understand, and to actively engage. “If a consumer has to click several times to get to important information on your website, for example, if it’s too complex or if you fail to respond to consumer questions quickly, you’re falling short of their expectations.” In other words, if consumers can’t easily access the information they’re looking for in language they understand, it may appear that either you don’t have a positive story to tell or you have something to hide. “They simply want balanced, credible information so they can decide for themselves,” Arnot said. Specifically, consumers want to see concrete examples of “practices,” which the research shows are most important to demonstrating transparency. Practices are a reflection
Charlie Arnot, CEO of CFI
of internal motivation, demonstrating values in action, and CFI’s trust model shows that demonstrating shared values is the foundation for building trust. Consumers also want to know about challenges and corresponding efforts for continuous improvement. “They want the good, the bad and the ugly, and to know that you’re working to resolve issues important to them,” said Arnot. The research shows that highlighting third-party verification is important, particularly when it comes to animal well-being and food safety. “Consumers feel a higher level of comfort knowing that a credible, objective third-party confirms your practices,” said Arnot. To satisfy consumers’ growing appetites, examine your communication and engagement strategies to determine if they are consistent, values-based and honest, and promote timely engagement. It’s an approach that has a powerful influence on your ability to earn consumer trust.
Yayla brought Quinoa to Turkey A species of the goosefoot genus family, a grain crop grown primarily for its edible seeds, quinoa is now becoming popular in Turkey, as well. The food and Agriculture Organization, FAO, declared 2013 to be the international year of quinoa. The grain originated in the Andean region of Peru, Bolivia, Ecuador, Colombia and Chile and was domesticated three to four thousand years ago for human consumption in the Lake Titicaca basin. Quinoa is gluten-free and considered easy to digest. Possibly related to these characteris-
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tics, it is an experimental crop in NASA’s life support systems. On the proposal of Turkish Ministry of Food and Agriculture, United Nations declared the year 2016 as the year of grains. Yayla Bakliyat company has been organizing several activities in this regard. One of the projects of the company is to introduce a less known grain, quinoa, in Turkey. Other promotional activities are also going on covering other grains including chia, amaranth beluga lentil, firik,
grecka, rise, red bean, black bean, etc. Yayla Bakliyat introduces the product in three kinds, red, black and white quinoas, and a mixed package. Rise and wheat is known as the two most consumed source of protein for humans.
Quinoa has a special aroma and is preferred in world cuisines as well as in Turkish cuisine because it has no prevailing taste and aroma. It can be used in main dining, snacks and in salads. Before using quinoa, hands should be washed deeply. It can be consumed as grains or as flour after it was ground in making bread, pasta and other foods either solely or by mixing it with other grains’ flours. Besides, it may be consumed as snacks at breakfast. It can be cooked as pilaf or other dishes. Quinoa provides high nutritional values in the making of biscuits, pies, pasta and stuffed meals. Besides, it accelerates burning of fats with its ingredients such as proteins, calcium and ferrous minerals. It contains magnesium and with suitable diets and sport activities it provides energy and protects the muscle and bones. High content of food fibers in quinoa improves digestion and protects people against constipation. It prevents anemia thanks to high content of ferrous minerals it has. Quinoa is a rare opportunity for those who have grain allergy, because it contains no gluten. It is is number one choice for those patients with celiac and cereal allergies. It can safely be used in the making of special bread for them. Quinoa contains more calcium than milk and absorption ratio is higher than that. It is also a source of vitamin A, B2 and E. yayla@yaylabakliyat.com.tr
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Risks in your food Food allergies have been on the increase for years. There is currently only one solution for patients: avoid allergy-triggering products.
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Fraunhofer researchers are making an important contribution to consumer protection by developing methods to specifically and reliably detect allergenic substances in foods. In addition, they are helping to establish processes that reduce the allergy-triggering properties of food ingredients. Their research work focuses on soy. Eating is not a pleasurable experience for everyone. After a meal, many people suffer from abdominal pain, itchiness or diarrhea. These complaints are often caused by a food allergy. Particularly peanuts, fish, milk, cereals containing gluten, eggs, celery, crustaceans, edible nuts, mustard, sesame seeds and soy proteins trigger the undesired re-
actions. Those affected have no other choice but to avoid food with “their” allergen. However, this is no easy task – even the smallest quantities of allergens can get into food unintentionally, for instance when different products are processed in one ma- chine. Since these traces are not an ingredient, they are not always listed on the packaging. The hidden allergens in foods pose a health risk for people with food allergies. In the LowAllergen project, several Fraunhofer institutes are joining forces to improve the situation of those with food allergies.The four institutes – The Fraunhofer Institute for Cell Therapy and Immunology IZI, for Process Engi-
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neering and Packaging IVV, for Molecular Biology and Applied Ecology IME and for Toxicology and Experimental Medicine ITEM – are working together on the development of innovative food allergy analyses, the reliable evaluation of allergens, the reduction of the allergenic potential of foodstuffs and detection methods that exactly determine this. The aim is to identify allergenic proteins and establish technologies to remove these during food production or treat them so that they no longer cause allergies. They are cooperating with Leipzig University Hospital for this purpose.
Hardly any non-allergenic foodstuffs on the shelves “To date there are no food products, except for baby food, that are hypoallergenic and contain few allergens.The production of such products is very complex. One reason for this is that although the allergenic components of food ingredients can generally be detected, to date, it is not possible to determine their specific allergenicity,” says Dr. Michael Szardenings, group manager at IZI.Yet, taking soy as an example, the re searcher and his team
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have now succeeded in doing exactly this. “The human body can develop antibodies against all kinds of foreign substances. According to our findings, in the case of soy, this occurs in more places in the allergenic proteins than expected.” Now the scientists have established a method that can be used to identify the allergenic components/regions of proteins recognized by the patient’s antibodies – experts call these epitopes – directly in the antibodies in the blood serum. ”Antibodies activated in a person with an allergy are directed against specific molecular sections of the allergens. Patients react to these molecular sections, known as epitopes. We were able to identify 374 allergy-relevant epitopes,” said the subproject manager. To this end, the researchers analyzed 50 blood sera of patients with a soy allergy. During the process, they used a peptide
phage display refined at the institute, a method which, among other things, is used for studying proteins and for clarifying antibody interactions.
Soy proteins that trigger fewer allergies In addition, colleagues at Fraunhofer IVV in Freising showed that soy proteins can be modified so that they are less allergenic. Soy protein isolates were produced and modified using a wide variety of methods. Various heating methods were applied, such as treatment with plasma, pulsed UV light, gamma radiation and high pressure as well as chemical, enzymatic and fermentative processes. Scientists were able to extract soy protein ingredients with especially low immune reactivity, particularly via the combination of enzymatic hydrolysis and a microbial fermentation. “Enzymatic hydrolysis aims to reduce the epitopes, the allergenic components of the proteins. Special epitopes, known as conformational epitopes, can also be eliminated through the folding and unfolding of the protein structure or the amino acid sequence of the proteins is destroyed,” explains Dr. Peter Eisner, a scientist at
Fraunhofer IVV and project coordinator. The soy proteins produced in this manner also have improved sensory properties, including better taste. “We have already filed a patent application for the production of hypoallergenic protein preparations,” says Eisner.
New allergy test – a drop of blood suffices Through the FoodAllergen project, the scientists want to build on their research results and apply established methods to other food allergies. To continue improving patient diagnostics, Fraunhofer researchers at IVV, IZI and IME are planning to examine the sera of allergy sufferers on a large scale in cooperation with Leipzig University Hospital. One aim is a biobank with more than 500 sera of those affected. “We are working on a test that will enable a broad range of food allergies to be detected with just one drop of the patient’s blood,” according to Szardenings. This would also allow for better detection of cross reactions that typically occur in the skin test– known as the prick test – used in medical practices and that cannot be separated. For example, if someone is allergic to birch pollen, his or her antibodies of-
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ten react to soy proteins. This means the prick test finding would be positive although the person concerned is not actually allergic to soy. “With our test, one can precisely determine whether there is a risk of a soy allergy. It could even be evaluated immediately at the medical practice,” says Szardenings. Another idea from the researchers is to combine the evaluation with an app in the future. “A person takes a photo of the test with his smartphone. He receives the result shortly after via the app, which is connected with the evaluation software.” The FoodAllergen project was launched in the spring of
2016 and runs until March 2019. The Fraunhofer Future Foundation is sponsoring the project with a sum of EUR 6.6 million.
Italy at Specialty Food Festival
Dubai, UAE – Dubai World Trade Centre (DWTC) has signed a landmark partnership with the Italian Trade Agency (ICE) – the official government organisation, which promotes Italian companies internationally - that will see the best Italian food and drink producers participate at DWTC’s trio of specialist food events later this year. The agreement will also see Italy as the first ‘Official Country Partner’ for The Speciality Food Festival, which runs alongside Yummex Middle East and SEAFEX, at Dubai World Trade Centre (DWTC) from 7 to 9 November, 2016.
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“This landmark partnership reflects the long-standing support that our trio of niche food events have historically received from our partners at the Italian Trade Agency,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “The UAE and GCC are vitally important export markets for Italian food and beverage producers and our highly-specialised food trade events provide strategic commercial platforms to meet existing partners and outsource new trading opportunities in the UAE and the wider MENA region.”With Italy now ranked as the Emirates’ third-largest European trade partner, Italy-UAE
trade flows surpassed €7 billion in 2015 - up from just under €6 billion in 2014. Additionally, Italian food exports to the UAE reached an all-time high in 2015. With the UAE importing more than €13 billion of international food products last year, Italian food and beverage products accounted for more than €380 million, according to Mr. Gianpaolo Bruno, the Italian Trade Commissioner to the UAE. “The UAE is the gateway for Italian exports to the wider Middle East and North Africa region but it remains a highly-important market in its own right. Between 2005 and 2015, the total
Booming Italian food and drink imports to the UAE prompt Italy to be the first ‘Official Country Partner’ 'for The Speciality Food Festival 2016
share of Italian food and drink imports to the UAE rose from 0.9 per cent to 2.9 per cent,” said Mr. Bruno. According to ICE, Italy emerges as one of the UAE’s top suppliers in terms of food quality. In fact, food quality is so important to Italians that the country has established strict criteria and guidelines to ensure authenticity of its products along the entire production chain through a system of regulated denominations and geographical indications. Moreover, Italy now has a quality hallmark ‘The Italian Extraordinary Taste’ designed to help consumers and operators immediately identify the authenticity of the product. “Italy has over 20 different regions and each has its own unique and distinctive cuisine. As a nation we have been gifted with all the main ingredients for optimal food production: vast territories, clean soil, biodiversity, pure water, a mild climate, creativity and passion for food resulting in high quality ingredients for excellent dishes,” said Mr. Bruno. He added: “Italy produces over 600 different kinds of cheese and has been the world leader in pasta-making for over 500 years.” “Despite its simplicity, much of the food served throughout Italy requires a great deal of work to produce and prepare. That is one of the reasons why the Italian culinary tradition treats every meal as a celebration and a reward, virtues that resonate well in the UAE, where
meals are important social occasions for nationals and expatriates alike,” said Bruno.To meet the demand, more than 400 Italian restaurants opened across the UAE, according to ICE. At The Speciality Food Festival the Italian delegation includes more than 30 of the country’s leading food producers, of which half hail from Italy’s sun-drenched southern Mediterranean region. The exhibiting companies will display a wide range of high-quality products, from gourmet foods to dairy, pulses, meats, dried and canned food, olive oil, vinegar, confectionery and snacks.
On this occasion, ICE and DWTC will collaborate on a large number of promotional activities related to the food sector including the First Italian Cuisine Week – the most influential event promoting Italian quality food and beverage and lifestyle in the world. Furthermore, and throughout the three-day Speciality Food Festival, visitors will indulge in a unique experience made of Italian aromas and flavours with excellent quality products where a series of Michelin-starred masterChefs will be leading numerous culinary demonstrations, including the “Breakfast Made in Italia” show and
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other presentations and courses, before the world-class chefs are hosted at 21 of Dubai’s leading Italian restaurants where they will prepare traditional and contemporary cuisine. Mr. Bruno states that the three-day Speciality Food Festival will also feature a series of culinary themed promotions including the Italian Cuisine World Summit Gala Dinner, the 1st Gelato Chefs Cup, the 4th Italian Espresso World Summit, the Italian Pizza World Contest and the Italian Street Food Festival. Visitors, chefs, baristas and other culinary experts will get the chance to compete for regional acclaim, or simply to witness world-class Italian food creation in the making. Interested professionals can check the SFF 2016 website for the various events programme. Spread across 22,0000 m² of exhibition space, The Speciality Food Festival, Yummex Middle East and SEAFEX are poised to attract more than 15,000 local, regional and international visitors from more than 85 countries.
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Soyyigit Group serves food and beverage industry with a broad range of quality products From powdered products to oil and pasta Soyyigit is a known name among companies operating in the food industry in Turkey. Board Member and Export Manager AydÄąn SoyyiÄ&#x;it introduced his company and their success story .
On the birth of Soyyigit brand Soyyigit is a group of companies focused on the production and marketing of food products for both domestic and international markets. Having been in the industry for more than fifty years in the sector, the company is active especially in vegetable oil, powdered food and fluid pastry fields.
On the production facilities and the capacities In addition to our factory that has a capacity of 5 thousand tons/month for liquid oil refinery and packaging in Hayrabolu, Tekirdag, we bought a new factory that is capable of processing 500 ton per day oily seeds on 100 thousand sqm in Edirne in 2015. Here we can process sunflower, corn and canola seeds for oil. Besides, another factory expansion has been completed last month in 34
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Kirac, Esenyurt, Istanbul. Products used in pastry industry are to be produced in this facility. We also update our machinery and technologies in the facilities. In the three cities that we have operations, about 450 people were employed in management, sales, produc-
tion, R&D, quality control, planning and storage operations.
On the locomotive products among variety of productions Soyyigit food company has been serving in out of home consumption sector with its Kent Boringer, in liquid oil Kent Boringer and Aysan brands.
Powdered food category covers several products including bouillon, taste enriching additives, local sweets, cake flour mixes, pudding, charlotte, vanillin, cacao, carbonate, powdered sugar, supporting materials, flour and starch mixes, soluble soups, powdered and granule drinks. In oil group, sunflower, corn, canola and olive oils are produced at several packaging.
On exports and targeted export markets Our rank among 61,000 exporters in Turkey, we rank at 1000th place, according to the data of Exporters Union. Export activities of the group of companies have been carried out by Kent Boringer foreign trade Ltd. since 1995. Export operations of the group have been organized around six regional management each is covering specific countries. Products of the company is sold in 120 countries on four continent. Our target markets are in South and North Africa, in Middle East, in the Balkans, Europe, South and Central
AydÄąn SoyyiÄ&#x;it Export Manager
America. Despite recent problems in the world, our sales have been increased by 20 percent last year, both in terms of volume and earnings. We found new markets instead of some countries we lost in sales.
On the differences between Turkey and other powerful countries in this industry
most. In this regard, the USA, France, Germany and other European countries comes first, they have high demand for practical food items. Also tourism activities are closely related with rising consumption of ready to serve foods.
Dining culture in developed countries are rising in the world. In out of home consumption industry, powdered foods, soluble drinks and oils are major items. Where workingwomen ratio is high the need for more practical food in the kitchen are demanded
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Worldfood Istanbul 2016 Turkey: The Summit Of Food And Packaging Industries held
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24th International Food Products & Processing Technologies - WorldFood Istanbul and The 31st International Packaging and Food Processing Systems Exhibition – Ipack Turkey held successfully on 1-4, September 2016 at Istanbul Expo Center, CNR Expo.
international companies and brands to over 16.000 visitors from 45 countries. The activities organized alongside the exhibition provided opportunities for the sector companies, striving to enter new markets and contribute to the national economy.
WorldFood Istanbul which has brought along numerous novelties this year, featured the Guest Country Kenya Meetings, Retail Center Activities, ColdChain Expo Eurasia and WorldFoodTech Special Sections, B2B Meetings with National and International Buyers Delegation as well as Conferences and Activities held held alongside the exhibition.The exhibitions was held in 6 halls in net 70.000 sqm exhibition area introduced the latest products, services and technologies of over 600 local and
Guest Country Kenya Project As part of the “Guest Country Project”, WorldFood Istanbul hosted Kenya where agricultural sector makes up 27% of the national economy. As part of the project, following the “Kenya – Turkey Food Forum” organized in partnership with DEIK Turkey -Africa Business Councils on the second day of the exhibition, buyers delegation from Africa and Kenya got together with the representatives of the exhibitor companies at the “B2B Meetings”.
Zesty events with Eurotürk Chefs Gastro Show…
The Exhibitions Brought Together the Procurement WorldFood Istanbul 2016 and Ipack Specialists of International Turkey 2016 also served as the stage Supermarket Chains… for numerous events organized by exhibitors. The events whereby flavors from Turkish and international cuisine offered to visitors will feature cooking shows as well. The chefs of EuroTurk Chefs Culinary Team and İKA – World Culinary Olympics made performances in the “culinary art”, “artistic” and “patisserie” categories. The chefs that have represented Turkey at the World Culinary Olympics shared the most selected flavors from the Turkish and World Cuisine as part of the “Eurotürk Chefs Gastro Show” with the visitors.
“Retail Center” which was organized for the first time this year at the exhibition venue brought together the representatives of the leading international supermarket chains of the sector. B2B meetings held at the Retail Center with the leading local and international retailers of the sector including those from Azerbaijan, Kazakhstan and Ukraine that was held at the Retail Center offered new business and partnership opportunities to exhibitor companies.
Buyers Delegation from 48 Countries at WorldFood! Organized with the goal of providing new procurement, business development, business and partnership opportunities for the sector’s players at the international level, the International Buyers Delegation Program held with the participation of 48 countries this year. Apart from the “International Buyers Delegation Program” of the Ministry of Economy of Turkish Republic, ITE Turkey also hosted buyers delegation from Africa and target markets. New Services and Technologies in the Sector shared at the Conference…
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At the conferences with rich content held alongside the exhibition, the expert speakers and officials from the sector covered topics and activities such as “Information Sharing about the “Healthy Diets and Healthy Living with Pulses” project carried out by PAKDER and Documentary Projection”, “Information Sharing about Bylaws Regarding Labeling and Consumer Information and Nutrition and Health Disclosures”, “Status of Local Chains in Food Retailing” etc. ITE Turkey FMCG & Energy Group Director Atilla Marangozoğlu said, “The goal of further advancement of the Turkish food industry fuels greater interest in our exhibitions everyday. In addition, the developments and growth in the food industry that provides the bulk of the demand for the packaging industry, further increases the importance of the food processing industry as well. In this regard, the exhibitions offer a major business platform for the sectors’ professionals whereby they can access new markets and discuss new business partnership opportunities at the national and international levels. Kenya, which has reached a total exports level of 131 million USD this year, hosted as part of the “Guest Country Project” organized in partnership with DEIK Turkey – African Business Councils. We believe that hosting Kenya which has a major share in mainly tea and coffee as well as tropical fruit, corn, sugar, peas and potato exports in the world, as, a “Guest Country”, made great contributions to efforts for increasing food industry trade between two countries.”
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Banetti pastas
– impressive and incredible with Danilo Recognized by popular TV showmen with his sympathetic and delicious recipes Italian Chef Danilo Zanna remakes Banetti pasta with his special sauces. Active in the market since 1977 Acarcan pasta company combined its experiences and abilities with its new brand Banetti.The brand sells its products to several markets in the Middle East, Far East, Asia, Europe, South and North America. With an aim to promote its brand in domestic market, the company now cooperates with famous TV showmen on Chef Danilo Zanna on a new project. Recipes of the Zanna were added on the pasta packages sold in Turkey. Danilo informed us about the cooperation.
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How did this project start? It has started recently. Banetti offered a project to me and the project was fantastic. To me, Turkey needs a quality pasta in such a style because Banetti is so cool, and so tasty. And I believe that those who will taste it will approve my judgment.
From a chef’s point of view, what distinguishes this brand from others? There are some peculiarities, for example housewives want to prepare and serve the best pasta to her family. Banetty pastas are both tasty and can be cooked in shorter period and can be served artfully on the table. Sauce is the most important element of pasta it is a must for success. However, you may get the better taste from Banetti pastas even when you consume that sauce-free, no need for additional ingredients. Production facilities and processes are also of highest quality, because I visited the factory.
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How was the factory? Behind the back of the brand are a powerful company, Acarsan. Quality is a long march on the way to success. They use quality inputs and machinery in the factory that is operated by professional people. I personally saw that where the delicious taste in the pastas came from. Banetti has one of the best production facilities in Turkey. In this project every people in the company have put their heart, love and efforts, from top management to the production staff. All are talking about this project.
As an Italian chef you know a lot about pasta. What the chef Danilo will contribute to the Banetti brand? I started from the beginning, the production phase of pasta. Then we developed new recipes for several sauces and decided to put the recipes of mine on the packages sold in seven region of Turkey. People will be happier by preparing their pasta uniquely in my way that will make their tastes and services more attractive. As an example, we have a recipe made of dried eggplant, a unique in the world. There is no such a taste. Pasta has become more tasty and attractive when combined with dried eggplant and lamb mince. There are 77 different recipes on the packages that are deliberately made simple for practicality reasons.
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Position of Turkey at world pasta production Mr. Abdülkadir KÜLAHÇIOGLU, CEO of Association of Pasta Industrialists of Turkey (TMSD) evaluated the current strong position of the industry and outlined the objectives and promising future... 44
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Turkish pasta sector is on a great progress since the foundation of our Association in 1993. By the courtesy of our efforts, today we have been able to produce 10% of world pasta production which is about 3,5 million tons. We are at the 3rd place about pasta production after Italy and the USA and as regards exports; we proceed on our way as the second country after Italy. Naturally, while reaping this great success one of the main factors is being Turkey as the native country of durum wheat, which is the raw material of pasta. Currently Turkey takes the 4th floor on durum wheat production.
Our members of who have benefited from this advantage of Turkey, have exported 672 thousand tons of pasta to 152 countries last year. Our total incomes from these exports have reached up to approximately 420 million $, of which is an important amount. Briefly, we have started to see the result of our efforts towards industrialization of the pasta sector and during the last 20 years, we have taken our place among the countries those playing an important role in the sector. In other words, we have been a brand country in world pasta sector and not only by production and exports, but also by our quality we have voice globally.
Mr. Abdülkadir KÜLAHÇIOGLU, CEO of Association of Pasta Industrialists of Turkey (TMSD)
Still, despite these improvements it is not easily possible to say that we are at the position of which we demand on global-scale. One of the main reasons for this is the quotas implemented against our exports. At the same time, because of the quotas implemented by the USA and EU, which are the leading pasta importers, we are slogging on carrying our performance to our desired level. Let me explain this statement by an example; today EU countries are importing 3,7 billion $ of pasta annually and the share of Turkey in this trade is only 17 million $. This is just because a reason: quotas implemented against our goods. Despite all these obstacles, Turkish pasta sector is the first candidate to
be the World leader by its competitive structure, capacity, quality and the price policy. And we also, as an Association, are developing strategies both to carry up our export level and to overcome the obstacles in front of our exports.
The Objective Countries In The Coming Years First of all, I would like to emphasize that members of Association of Turkish Pasta Industrialists of Turkey (TMSD) have performed a great success by exporting to 152 countries. We have a wide range of country portfolio from Japan to Benin, from Madagascar to Italy but this is also a fact that, 58% of our exports are directed to African countries, of which are dominating our pasta exports. Still,
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you may not be able to see any other country, which shall export pasta to this much variable countries. As a result of this, Turkish pasta has become a brand in the world. On the other hand, being a brand country is only possible by submitting qualified products with competitive prices and our country has managed it also. As being an Association, we have determined short-term and longterm objectives in order to enhance the export level of our sector. In the short run, we are aiming to reach an active position in the Russia and in China markets. Although Russia is our neighbor, Turkey takes a small share from pasta exports to this country, since they realize their imports mostly from Italy and other EU countries. By collaborating with MBTG (Pasta, Legumes, Bulghur and Vegetable Oils Promotion Group) we are working to develop new markets. Meanwhile, we are planning active promotion activities in Russia market, since bilateral
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relations between two countries are started to meliorate. By this way, our objective is to bring our pasta, both with its quality and flavor to Russian consumers’ tables. This year World pasta day will be celebrated in the Russia Federation. We see it as a chance for Russia market to have knowledge on Turkish pasta during the days of which the crisis between two countries has been left behind. Russia Federation has imported 58 thousand tons of pasta in 2015 and only 221 tons from Turkey. If we shall increase our share in Russian market, Russian consumers will be able to buy qualified Turkish pasta cheaper. On the other hand, China is also an emerging market for pasta. Although the amount is not at a satisfactory level, its growth rate is far beyond all other countries and every year, we observe an increase of 80% by exports to China.
As a result of new developments, England is also included to our target markets. By voting Brexit England has decided to leave EU and imported 385 thousand tons of pasta in 2015. This means that England will be able to behave free from the quotas implemented by the EU and this gave us the opportunity to have 25% share from English market. In case of the abolishment of the quotas, we are assuming to realize 100 thousand tons of pasta with a value of 150 million $ annually.
Exports to 152 countries Turkey takes 3rd place in pasta production and ranks 2nd at exports, while it is at the 19th place of domestic consumption. Pasta consumption per capita of our country is 7,8 kg in 2015, while it was just at a level of 5,2 kg in 2006. The objective of the sector in the next term is to increase consumption up to 10 kg per capita. For this,
crowded countries such as China and India are among target countries especially. Current export level of Turkish pasta sector is 673 thousand tons per year, while domestic consumption is 550 thousand tons. Turkey realizes pasta exports to 152 countries, mainly African. The aim of the sector is to increase export level up to 2 million tons per year by 2023.
ASSOCIATION OF PASTA INDUSTRIALISTS OF TURKEY (TMSD) Association of pasta Industrialists of Turkey is representing pasta sector both in national and international platforms since it has been founded in1993. Mr. Abdülkadir KÜLAHÇIOĞLU is the Chief of Executive of TMSD and has 24 members belonging to pasta sector. Employing approximately 30 thousand person, has an annual capacity of 2 million tons and 1 billion $ of annual turnover.
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Do not neglect pasta to eat healthy
karna has a M a b O d n ra ntury global b ustry in terms d in a st Turkey's half-ce a p e th est company in rg la e th e m o c e b apacity. c s le sa d n a n o of producti Pasta is almost indispensable for all families; it is prepared easily and eaten with joy. It turns into a great-looking main course by being garnished easily and it ranks in the food list that is favorite of every person ranging from youngsters to elders. Moreover, unless you turn your plate into calorie feast it is very helpful in your healthy diet and it stands out as one of the foods preferred even when losing weight. Turkey’s half-century global brand OBA Makarna shares its healthy pasta recipes for food lovers.
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October 2016
Pasta is among the foods that are preferred most in almost every cuisine around the world, it is easy to cook; fun to garnish and highly enjoyable to eat. It is delicious and contrary to popular belief it is not one of the foods supporting the belief of “Every delicious food is unhealthy”. If you pay attention to calories and fat content, pasta can be an indispensable part of your healthy diet or weight-loss process. Turkey’s half-century brand OBA Makarna shares its healthy pasta recipes for food lovers.
Pay attention to the size of your servings To prepare a healthy meal, first choose the kind of pasta to be used and pay attention to size of your servings keeping in mind that 100 grams of pasta contains 369 calories and 12.5 grams of protein.
Garnish your pasta with vegetables After determining your serving depending on your daily caloric distribution, you can add garlic, bay leaf, basil, various spices, tarragon, dill, coriander or onion to boiling water in order to have the desired scent and taste or you can garnish your pasta with vegetables such as dried tomato, spinach, onions , peppers, zucchini, eggplant, peas, mushroom and make your meal more colorful and nutritious.
Take advantage of lean protein If you are one of those who prefer to eat protein, you can add lean protein to your turn pasta into a fabulous main course. For instance, you can slice the skinless chicken; cook it on the grill; put it into oven or saute it then pour over your pasta.
Do not turn the pasta sauce into calorie feast If you are going to use prepared sauce in your pasta, do not forget to check the calorie and fat content or prefer to prepare your own sauce. Grate the tomatoes; add basil, fresh herbs such as thyme and cook it. If you do not like pasta with tomato sauce, you can create your own sauce with some olive oil, garlic, spices, chicken broth and mashed pepper.
The most important actor in the world pasta market is Obama Makarna OBA Makarna established in Gaziantep in 1966, was purchased by Özgüçlü Family in 2005 and continued to play a leading role in Turkey’s pasta industry. After investments made to
brand and factory, it has been making production in facilities with an open area of 110.000 m2 and a closed area of 65.000 m2in Gaziantep 4thOrganized Industrial Area with the latest world standards. Following the investments with the amount of 50,000,000 Euro in 2010 and 2012, OBA Makarna became the largest company in the
industry in terms of production and sales capacity. The brand performing 75 percent of its production as export and 25 percent of production as domestic market sale operates in 80 countries today; it competes with largest producers in the world such as Italy, Spain, France.
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Written as “TORKU”, spelled as the “purest and silky food chain of Anatolia!” With a team composed of 900 thousand farmers that cultivate the fertile fields of Anatolia in favor of a natural production, and process their own crops for delivery under its own brand, Konya Seker delivers the farmer’s valuable output from the field to our tables accompanied by her own brand, Torku. Konya Seker produces her own seeds as well as her own fertilizers and own feeds. In their production processes, they give utmost priority to pureness, health and quality for the sake of safe consumption without engaging any agent, and bring its customers the prolificacy of the 50
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Anatolian fields and our dedicated efforts. Konya Seker, cares our fruitful land as the most valuable asset and they act across a perspective not merely focusing on today, but are aspired to deliver an even refined heritage for our children. For this reason, Konya Seker conserves both our seeds and our lands. Along with a future outlook, they have planted 18 million trees in Konya Plain and keep planting. Offering a very broad spectrum of products to consumers through the Konya Şeker assurance, the Torku brand owes its name to Divânu Lügati’t-Türk, the oldest known Turkish dictionary. Literally meaning “silky, durable like silk”, Torku made its debut with chocolate products in 2007 and soon built a wide spec-
trum of products ranging from bakery products to candies, from frozen foods to dairy products under the Torku brand.This spectrum will keep growing day by day accompanied by a blossoming product variety. All Torku products are offered to its customers and consumers through the Konya Şeker assurance. Under the Torku brand, Konya Şeker offers a reliable food chain directly linked to the production process at each phase from the field to your table. Indeed, raw materials for each product within the wide spectrum ranging from candies to chocolates, from biscuits to wafers, and from milk to meat products and even to frozen foods under the Torku brand, are principally produced by Konya Şeker. All products under the Torku brand are delivered to the consumer in 100% pure form and at superior quality standards through the Konya Şeker assurance. Such assurance is supervised via a system called “Torku Reliable Food Chain” specifically built for milk and dairy products.
The purest and most natural form of sugar hugs highquality cacao oil Torku offers the sweetest form of natural sugar beet through the Konya Şeker assurance. The assurance starts with the seeds of the GMOfree sugar beet produced by Konya Şeker and is flourished through the set of trainings and support provided to farmers during beet cultivation. And the critical aspect is that the process is completed in state-of-the-art production facilities. One fourth of current sugar production in Turkey is undertaken by two Konya Şeker plants equipped with sophisticated technology. The purest and high-quality form of sugar is produced from delicately cultivated natural sugar beet in these facilities, packed hands-free and delivered to shelves under the Torku brand. The same level of assurance is secured by Torku not only for sugar but 51
also for the full spectrum of products made of sugar ranging from candies to chocolates, and from biscuits to wafers. And high quality standards are no way sacrificed for other raw materials besides sugar. For instance pure chocolate is made from cacao oil, hence it is easily dissolved in the mouth and leaves a superb taste behind. Konya Şeker uses cacao oil in all of its chocolate products, because it believes this is the only way of achieving the peak taste in chocolate. Torku products are produced in most special recipes developed by globally leading Swiss chocolate specialists besides high-quality raw materials and sophisticated technology in production plants.
beet) are swiftly frozen without the use of any additive or preservative, guaranteeing the fresh form as in the field. Such products offered by Konya Şeker under the Torku brand are involved in the menus of highclass restaurant chains incorporating international brands.
The Konya Şeker assurance for frozen food products Committed to providing added value to each and every product of partners and offering healthy, reliable and high-quality products to consumers meanwhile, Konya Şeker delivers high-quality frozen foods, mainly including potato. Such products where
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The Torku Reliable Food Chain in milk and dairy products each phase starting from the seed is controlled by Konya Şeker (e.g. sugar
Underlaid by Konya Şeker along with 900 thousand farmer partners, the
“Torku reliable food chain” seats on two foundations; the raw material supply chain made up of trained and certified farmers, and the stateof-the-art intelligent product plant guaranteeing utmost hygiene. First, Konya Şeker supplies reliable raw materials from “certified farmers” that have undergone special trainings. Particularly for dairy and meat products of Torku brand, a fully distinctive model is run.
The strongest link of the chain, “licensed, certified farmers” The “Certified Torku Milk Supplier” for milk, and the “Torku Certificate of Compliance” for meat. Milk delivered by certified farmers is regularly analysed and inspected, and also Konya Şeker’s in-house veterinarians regularly undertake inspections for animal health and wealth. Farmers proving to satisfy certain standards in these inspections become “licensed” and “Certified Torku Milk Suppliers”. For Torku meat products scheduled to be launched in 2014, bovines of
trained and certified farmers will be inspected exhaustively by Konya Şeker’s veterinarians followed by the issuance of the “Torku Certificate of Compliance”. The origin and history of bovines dispatched to the Panagro Integrated Facilities for production will be registered to build an online “identity” for each.
Intelligent Production Facility at superior technology and hygiene standards
only by means of a special chemical-free method just composed of water and salt. The sensitivity attached to the whole production process for the sake of its consumers as well as non-consumers health is also displayed in environment where wastewaters are recycled for irrigation of arable fields.
In the Torku reliable food chain, the care and sensitivity shown throughout the raw material supply process consistently keeps going. Thanks to the intelligent ventilation system and HEPA filters, air within the facility is as clean as what a surgery room can offer. Inflow into the facility is guided only through the supervised hygiene spaces.This facility also represents an unprecedented technology in Turkey. Hands-free technology to produce traditional feta cheese has been employed in this facility. And thanks to the system called “ecological disinfection”, carcass meat is disinfected
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Agriculture and food in Turkey
Home to the headwaters of the Tigris and Euphrates Rivers,Turkey’s agricultural sector today is echoing the prosperity of ancient Mesopotamia. With its favorable geographical conditions and climate, large arable lands, and abundant water supplies,Turkey is considered to be one of the leading countries in the world in the field of agriculture and food. The restructuring efforts that began in the early 1980s resulted in a domestic market that is an integral part of the world economy today. Turkey has a robust agriculture
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and food industry that employs over a quarter of the country’s working population and that accounts for 7.1 percent of the country’s GDP. The sector’s financial contribution to the overall GDP increased 43 percent from 2002 to 2014, reaching USD 57.2 billion in 2014. The strengths of the industry include the size of the market in relation to the country’s young population, a dynamic private sector economy, substantial tourism income and a favorable climate.
Turkey is the world’s 7th largest agricultural producer overall, and is the world leader in the production of dried figs, hazelnuts, sultanas/raisins, and dried apricots. The country is also one of the leading honey producers in the world. Turkey boasted production of 18.6 million tons of milk in 2015, making it the leading milk and dairy producer in its region.The country also saw production totals of 38.6 million tons of cereal crops, 28.5 million tons of vegetables, 17.5 million tons of fruit, 2 million tons of poultry, and 1.1 million tons of red meat. In addition, Turkey has an estimated total of 11,000 plant species, whereas the total number of species in Europe is 11,500.This
bountiful production allows Turkey to maintain a significantly positive trade balance thanks to its position as one of the largest exporters of agricultural products in the Eastern Europe, Middle East, and North Africa (EMENA) region. Globally, Turkey exported 1,781 kinds of agricultural products to 190 countries in 2015, accounting for an export volume of USD 16.8 billion. Dairy products including milk, yoghurt, cheese, kefir, and ayran (a drink made of yoghurt and water) form an integral part of the traditional Turkish diet. Traditionally, artisan, unpackaged products have dominated the Turkish dairy market, meaning there is vast potential for investors looking to break into
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Turkey and the greater region with a mass market approach. This potential is not limited to only the dairy sector. Turkey is looking to position itself as the preferred option for being the regional headquarters and supply center of top global players in the agricultural sector. To encourage investment in the sector, Turkey offers a set of incentives for potential agribusiness investors. The Turkish government’s support mechanisms include favorable regulations, an extremely competitive tax structure, a qualified labor force, and numerous investment incentives. According to McKinsey and Co., Turkey offers significant investment opportunities in agribusiness subsectors such as fruit and vegetable processing, animal feed, livestock, poultry, dairy, functional food, fisheries, and enablers (in particular cold chain distribution, greenhouses, irrigation, and fertilizer). As part of its targets set for the agriculture sector by 2023 Turkey aims to be among the top five overall producers globally. Turkey’s vision for its centenary in 2023 includes other ambitious goals, such as: • USD 150 billion gross agricultural domestic product • USD 40 billion agricultural exports • 8.5 million hectare irrigable area (from 5.4 million) Ranking number one in fisheries as compared with the EU. SOURCE: Investment Support and Promotion Agency of Turkey
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Reis:
“Let’s double production of dry legumes and exports up to $1.5 bn” Upon the advice of Turkey, FAO, UN food and agriculture organization, declared the year 2016 as the year of international pulse year in the world. According to FAO reports, Turkey is the fourth biggest producer of beans in the world. 58
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Turkey has all needed for legumes production including fertile lands, national seeds and knowledge for farming. The yields for per acre have been increased by % 34 in wheat, % 83 in rise, % 104 in dried bean, % 32 in chickpea, % 64 in red lentils, and % 56 in green lentils despite the arid area for this product has been decreased. The area used for dry legumes production has been squeezed by % 66 during the last 25 years. A press conference organized by Reis Food company was held on 28 September 2016 in Gastronometro section of Metro Grossmarket, in Istanbul. Chairman of Reis company, Mehmet Reis, dietician Duygu Cebeci and Elcin Deryal an expert from Nielsen Turkey company de-
livered speeches on the occasion. Mehmet Reis emphasized: “We have to enlarge the land allotted for pulse need for farming to produce more than 2 million tons of pulses this year. Presently, production volume runs about 1 million tons. We can increase the volume of exports up to 1.5 billion dollars level. There is a growing demand for species produced in Turkey farmed from domestic seeds from all over the world. We also have to increase number of youths working in agriculture and we provide support and incentives for more production.” He added, “Prices of lentils and rise have been fallen and the price of beans and chickpeas will be formed when the harvests have
DRY LEGUMES (TOTAL ) Planted Area (Decare) Production (Ton)
YEAR 1990
20.259.990
YEAR 2015
6.902.896
YEAR 1990
2.012.876
YEAR 2015
1.079.048
DECREASE %
-66
DECREASE %
-46
DECREASE %
-67
DECREASE %
-46
INCREASE %
64
RED LENTIL Planted area (Decare) Production (Ton) Productivity (Kg / Decare)
YEAR 1990
6.300.000
YEAR 2015
2.074.690
YEAR 1990
630.000
YEAR 2015
340.000
YEAR 1990
100
YEAR 2015
164
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GREEN LENTIL
been completed. Dried beans are economic for fighting hunger in the world, it feeds well both consumers and the land. Beans are the most effective solution for global food crisis.
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Planted area (Decare)
YEAR 1990
2.760.000
YEAR 2015
163.881
Production (Ton)
YEAR 1990
216.000
YEAR 2015
20.000
Productivity (Kg / Decare)
YEAR 1990
78
YEAR 2015
122
YEAR 1990
1.710.000
YEAR 2015
935.840
We have been fighting with obesity in this country for seven years by supporting activities of several non-governmental organizations in Turkey.
Production (Ton)
YEAR 1990
210.000
YEAR 2015
235.000
Beans are healthy and friendly foods.�
Productivity (Kg / Decare)
YEAR 1990
123
YEAR 2015
251
October 2016
-94
DECREASE %
-91
INCREASE %
56
INCREASE %
-45
INCREASE %
12
INCREASE %
104
DRY BEAN Planted area (Decare)
FOOD TURKEY
DECREASE %
CHICKPEA Planted area (Decare)
YEAR 1990
8.900.000
YEAR 2015
3.593.042
Production (Ton)
YEAR 1990
860.000
YEAR 2015
460.000
Productivity (Kg / Decare)
YEAR 1990
97
YEAR 2015
128
WHEAT DECREASE %
-60
DECREASE %
-47
INCREASE %
32
YEAR 1990
530.000
YEAR 2015
1.158.561
Production (Ton)
YEAR 1990
230.000
YEAR 2015
920.000
Productivity (Kg / Decare)
YEAR 1990
434
YEAR 2015
794
YEAR 2015 78.668.874 YEAR 1990 20.400.000 YEAR 2015 22.600.000 YEAR 1990
213
YEAR 2015
287
%
-18,31
INCREASE%
10,78
INCREASE %
34,74
INFO: 1st estimation of TUIK vegetable production has been foreseen a decrease and production of wheat production as 20.5 million tons representing 9.3% decrease.
PADDY Planted area (Decare)
YEAR 1990 96.300.000 DECREASE
INCREASE %
118
INCREASE %
300
INCREASE %
83
Product
Market Year
Per capita consumption (Kg)
Dry Legumes Rice Chickpea Red Lentil Dry Bean Green Lentil
2014/'15 2014/'15 2014/'15 2014/'15 2014/'15 2014/'15
14,2 9,3 5,2 5,1 3,0 0,6
SOURCE: Ministry of Food, Agriculture and Livestock
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Doraintrade, the first and only BRC Agent & Broker Certificated company in Turkey! Doraintrade Company was established in March 2014. Till then, the company had been working internationally as agent, broker and consultant targeting to set up a strong link between suppliers and importers on trust basis. From the first day, Doraintrade has been extending its business, always on the route of supplying the best quality, suitable products for highest global regulations of health and safety. “We are selecting our suppliers within leading facilities from reliable companies. From the beginning of the sales contact, we involve and inspect the whole production till the end to the shipment. Thus, we secure your requirements. At the top of our duties, it is always the legal, healthy, safe products,” says Banu Er of Doraintrade. “On this aim, we have established an extended traceability, frequent controls and involvement to the productions as well as raw material markets from the beginning. We continuously upgrade our food safety systems and perform necessary human resources investments in order to reach the highest Food Safety level. Our target from the beginning was to be the best in quality of our service as well as the range of products we offer. In conclusion, we are very proud to announce that Doraintrade has recently been granted with the certificate of BRC (British Retail Con62
FOOD TURKEY
October 2016
sortium) global standards for Agents and Brokers Issue. That is one of the highest trustable certifications globally for Food Safety. We also have the honor of being the first and only Agent/Broker in Turkey that granted such certification. With our new certification, we will continue to provide the highest quality products with maximum food safety and our usual perfectionist service.”
Doraintrade at SIAL PARIS 2016 food exhibition Since its establishment, Doraintrade has been attending the most important food exhibitions all over the world in order to meet the business partners and inspire food business. First time this year, Doraintrade will
be exhibiting in Sial 2016 Paris between 16-20 October 2016 with its own stand at Turkish Pavilion.
Inspired by the nature, DIMES provides a sustainable value chain When her founder Mustafa Vasfi Diren was graduated from the Agricultural School, he said: “We have finished our classes today. If we can hopefully pass the exams, we will start our business life as a beneficial worker for our nation” and that was how Dimes story started. The founder of Dimes, who was a patriotic agriculturalist, was aware of the importance of nutrition to increase number of healthy generations in the tough and poor years of the 1950s,
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also knew that our fertile soils would increase in value with value-added products and Turkey would develop by improving its agriculture-based industry. Even if there were plenty of various fruits in the country, edible and delicious fruits could not be utilized sufficiently and all efforts of farmers were wasted. M. Vasfi Diren’s world of thought shaped by the nature and human. Then, he founded DİMES in his garden in Tokat, heart of Anatolia
in the 1950s. Dimes’ founder has never deviated from his principle that is to produce the best products for the people for all times. In 1963, he said: “We do not process fruit which we
would not put on our table, and we do not produce fruit juice which we would not allow our children to drink” and he had shed light on humanity. As the first fruit juice brand that was established with domestic capital in Turkey, the people were sure about the quality of DİMES’ products for several generations because Dimes manages all processes from seeds to the moment, when their products reach our house, based on their deep-rooted quality values. Dimes makes all choices with sense of responsibility, including selection of suitable fruits, transportation of that fruits to their own factories by their own trucks within a period of 24 hours. What’s more using traditional storage methods in production inspired Dimes. Dimes never uses preservatives in their products, since they have witnessed this miracle of fruits for many years and aware of the importance of a little choice and how it can make a big difference. Today, Dimes keep working full steam ahead thanks to their passion for the plain form of fruit, pride and responsibility for being the biggest fruit juice producer and being the most consumed fruit juice brand in households
in Turkey, and exports their products to over 100 different countries. Dimes Company always cares about people and nature; know that we provide a sustainable value chain with their farmers, business partners, and consumers. Moreover, they continue to make investments for the next generations.
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SIAL Paris, a source of inspiration for food service professionals SIAL Paris is the world’s largest food innovation exhibition. It is often called the world’s biggest hypermarket – and rightly so. But it’s also much more! Yes, it plays an important commercial role (at the heart of the food world), but it also shines light on today’s increasingly passionate, demanding and forward-thinking consumers. It is a source of inspiration for all industry players, and I invite you to use it to build, create and distribute the food of both today and tomorrow - the food that impassioned, modern consumers will take with them into the future. The world is changing and everyone wants to eat well, but are we 66
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all going about it the same way? What value do we give to food? Is it the same everywhere? Do the
French like the same things as the Chinese? Do new products in the Middle East also appeal to Ameri-
To keep your finger on the industry’s pulse and discover the innovations that will transform the catering world, head to SIAL Paris, 16 to 20 October 2016 in Paris-Nord Villepinte. cans? What influence does product innovation have on each market? Are consumers looking for classics or do they want a change? Right now our food world is oscillating between digital and technological innovations, and a marked ‘back to basics’ trend. What role will innovation play in overcoming the 21st century challenge of feeding - sufficiently and durably - 9 to 10 billion people? How can we satisfy consumer expectations and deliver more pleasure and quality? Transparency, balance, quality of ingredients, environmental impact… these are the keys to today’s innovations. SIAL continues to deepen food world knowledge by sponsoring both an exclusive Kantar TNS re67
port on consumer expectations and the traditional XTC World Innovation Panorama on supply trends.Together, they are the means of deciphering the new consumer paradigms.Thanks to this data, SIAL Paris will highlight the signs (from the strongest to the weakest) to look out for during the fair from the 16 - 20 October 2016. SIAL is all about giving food for thought and inspiration to the myriad of companies that help design, invent and explain the food products of tomorrow.The future is being made today, so don’t miss out! SIAL, a network of international food exhibitions for ambitious agrifood companies You want to explore new markets? To exchange views with agri-food professionals from all over the 68
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world? Discover the latest food trends and the most innovative products? SIAL offers an international trade fair network in the global food market. This network acts as a source of worldwide inspiration in the sector.
Jury of SIAL Innovation Once again this year, the experts will meet in September to elect 15 SIAL Innovation Awards.The 3 best innovations will be revealed during the SIAL Innovation Ceremony taking place on October 17th. 69
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Paris the capital of planet food
The entire world can be found in Paris
From 16th to 20th October 2016, all eyes in the food world will be on Paris. The event will take place in a particularly positive climate for the sector, with strong demographic growth (world population of 9 billion by 2050), an increase in middle classes and a westernisation of needs in most of the world’s regions.
From 16 to 20 October 2016 at Paris Nord Villepinte, SIAL Paris will showcase the food of today and invent the food of tomorrow. SIAL Paris—it begins right now. Get a preview of this outsized event that will open its doors on the same day the United Nations celebrates World Food Day.
FOOD TURKEY
October 2016
A.v.o.d. Kurutulmus Gida Ve Tarim Urunleri Abalioglu San. A.s. - Lezita Acarsan San. Tic. A.s. - Banetti Acemoglu Gida San. Ve Tic. Ltd.- Oncu Salca Act Dis Ticaret A.s / Tusan Ad Tarim San Tic As - Dali Ahi Guven Canned & Frozen Foods Co.-Ahi Guven Ak-Impex Ltd Sti/Ak-Impeks Ltd Sti Akanlar Cikolata Tic. Ltd. Sti. - Fresh Quick Akay Cikolata Biskuvi Gida - Akay Akbas Gida San. Ve Dis Tic. A.s. Akdaglar Dried Food Co. Ltd.-Akdaglar Akkilic Gida Ve Tar.san. Tic. Ltd. Sti. - Akkilic Aksu Gida Tic Ltd. Sti. - Vavien Akun Ltd. Sti. - Akunsa Akyurek Kardesler Tarim Makineleri Tas. Mad. Ltd. Akyurek Alesta Gida Sanayi Ve Dis Ticaret A.s.- Chef Uncle Alp Hindi Ltd. Sti. - Alphin Altat Gida San. Ve Tic. Ltd.sti. - Altat Altinkaya Meat And Chicken Products-5Yildiz Altintop Kuruyemis Gida San.ve Tic.a.s.-Altintop Ana Gida Tic. A.s.-Komili Kirlangic Madra Anadolu Etap Penkon Anatolia Food Hisaronu Ankara Chamber Of Commerce Antalya Cci Food Cluster Antalya Yenigun Gida San. Ve Tic. A.s. - Yenigun Antgida A.s. - Fora / Billur Tuz Ardic Tarim Ur. Ltd. Sti. - Ardic Ari Susam San. Ve Tic A.s. - Ari Susam Ark Foods Company Armada Gida Tic.san.a.s.-Armada Anadolu Arnika Gida Ltd. Sti. - Arnika Eda Aroma Bursa Fruit Juices Ind. Inc. - Aroma Asas Kaynak Sulari San. Ve Tic. A.s.- Gurpinar Assan Gida San. Tic. A.s. - Kingtom Aves Enerji Yag Ve Gida San A.s. / Safya Sunflower Oil Avsarlar Kuruyemis - Avsarlar Aydin Kuruyemis San. Tic. As. - Aydin B5 Dis Ticaret Ve Gida Sanayi Ltd Sti - B5 Cerez Baharoglu Agricultural Products Co. - Baharoglu Bahtiyar Dogan Ltd.sti.-Bahtiyar Dogan Pakto Baktar Tic. Ltd. Sti. - Baktar
Baktat Gida San.tic.ltd.sti-Baktat Balparmak Honey Banvit A.s. Barhan Gida Sanayi Ve Ticaret A.s. - Fruppa Basak Tuketim Ve Gida Mad. San. Ve Paz. A.s. Bashan Tarimsal Urunler A.s. - Bashan Bega Dis Ticaret A.s. Benoplast Ltd.sti - Benoplast Ber Gida Tic. Ltd. Sti.- Ber Berkiz Gida San. Ve Tic. Ltd. Sti. - Berkiz Besler Gida Sanayi Tic. Ltd. Sti. - Canbesler Besler Gida Ve Kimya A.s.- Besler Besler Kuruyemis San.tic. A.s.- Chocovia Bessan Makarna Gida San. Tic. A.s.-Besler Pasta Beta-Pak Bgs Burhanlar Gida Tur.san Tic A.s. - Falez Bifa Biskuvi Ve Gida San.a.s. - Bifa Binbogalar Tarim Urunler Ins San Tic. Ltd. Sti. Castabala Birdem Gida San. Ve Tic. A. S. Biriz Tic. Ltd. Sti. - Bizbiriz Birlik Baharat San. Tic. Ltd. Sti.- Birlik Baharat Bulent Tansug Kuru Meyve Ltd. Sti. - Bt Food Cagla San. Tic. A.s. - Truffino Cakirmelikoglu Mineral Waters And Beverages Inc.Fresa Caliskan Tarim Ltd. Sti. - Forest Can Un Sanayi Ve Tic. A.s. - Can Un Cancilar Ltd. Sti. - Cancilar Cardelion - Ilka Sekerleme Ltd.sti. Caykur - Caykur Ceremony Food Cevher Gida Sanayi Ticaret A.s. - Icesu Cevik Gida Ltd. Sti. - Farm Valley Cfco Grain Trade Inc. Cirav Gida - Cirav D2 Gida Paz. Tur. Tic. Ve San. A.s. - Duranlar Sut Dardanel Onentas Gida San.as Daskan Agricultural Products Inc.- Daskan Defne A.s. - Defnesa Degirmenci Gida San.tic.ltd.sti. - Goksen Denimeks Ltd.sti - Dentad Denizli Food Cluster - Denizli Exporters Association Dervisoglu Tarim Urunleri - Agroder
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Dimes Gida San. Ve Tic. A.s. - Dimes Dizayn Makine Gida Tic. Ltd. Sti. - Dizayn Makina Dogan Baharat - Dogan Dogancan Gida Doganlar Gida - Doganlar Dogus Ith. Ihr. A.s. - Dogus Dora Int. Ith.ihr. Acenta Hiz. Ltd. Sti.-Doraintrade Dunya Gida Ege Grup Gida Dis Tic. A.s. - Egegroup Ege Hazir Yiyecek Dis Ticaret - Mezzet Ekiciler Sut Tarim San. Ve Tic. A.s. - Ekici Eksun Wheat Flour Mills Elita Gida San. Ve Tic A.s. - Sunar Elite Naturel Elvan Food Ind. Co. - Elvan Emek Gida Tic. Ltd. Sti. - Emek Emekcioglu Gida Tic. A.s. - Papagan Enc Tarim Tic. A.s. - Kurukahveci Haci Burhan Efendi Enko Meyve Orman Urunleri San. Tic. Ltd. Sti. Enkomey Entegre Food Industry Co.inc. - Entegre Erisler Gida Tic. A.s. - Eris Un Erkanlar Uzum-Erkanlar Erpilic Entegre Tavukculuk Uretim Pazarlama Ltd Erpilic Erturk Uzum - Gold Crest Esme Konserve Tic. San. Ltd. - Sirena Euro Gida - Melis Fade Gida Tic. Ltd. Sti. - Fade Food Famen Gida Ltd. Sti. - Viva Favor Foods A.s. Fettahoglu Mesrubat Ve Gida San. Tic. Ltd. Sti. - Tuana Fine Food Gida San. Ve Tic. Ihr. Ith.a.s. Fiskobirlik Efit As - Fiskobirlik Flavourtech Offshore S.a.l. Fruve Natural Foods Gaziantep Chamber Of Industry Gocmez A.s. - Gocmez Goknur Gida Maddeleri A.s. Goymen A.s.- Doga Grappa Gida San Ve Tic As - Grappa Gtt Istanbul Loj.hiz. Dis Tic. Ltd. Sti. - Gtt Foods Gulsan Gida San Tic As
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Gunaydinlar - Canary Fruit Guneyliler Gida San.tic.ltd.sti. - Guneybag Gurme Dried Vegetables Ltd. Guzel Can Ltd. Sti. - Guzelcan Haci Serif Gida Ltd. Sti. - Haci Serif Hanimeli Meyis Ltd. Sti. - Gurmex Haremlik Gida Tic.ltd.sti.-Selamlique Istanbul Hastavuk San Tic. A.s. - Hastavuk Hazelnut Promotion Group Hazer Baba Gida Ltd.sti. - Hazer Baba Helvacizade Food Inc. - Zade Hemsi Limited - Lindo Hermes Tarim Ltd. Sti. Ikbal Sekerleme Gida San. Tic. A.s. - Ikbal Ilhan Un Makarna Gida San. Tic. A.s. - Bellila Ipek Bulgur Imalat San. Tic. A.s. - Ipek Ipek Gida Koll.sti. - Alvido Isik Tarim A.s. Istanbul Chamber Of Commerce Istanbul Dried Fruits Exporters Assn. Istanbul Gida Dis Tic. A.s. - Alpella Istanbul Gida Sanayi Ve Ticaret A.s. - Yurt Izmir Commodity Exchange K.f.c. Gida A.s. - Sunsational Fruits Kadooglu Edible Oil- Bizce Kahraman Tarim Urunleri A.s. - Kahraman Kalkan Organik Tarim Urunleri Ltd - Kalkan Kamas Gida Tic Ltd. Sti. - Kamas Kanat Zirai Urunler San.ve Tic.a.s. - Kanat Kar-Pet Tarim Ltd. Sti. - Karpet Tarim Karahan Flour Mills - Karahan Karimex Gida San.ve Dis Tic. Ltd. Sti. - Hazelle Kavaklidere Gida A.s - Yeni Kavaklidere Kaya Turistik A.s.- Abant Kayisicioglu Tic. Ltd. Sti. - Kayisicioglu Kenton Gida San A.s. - Kenton Kermes Tarim Ltd. Sti. - Intkermes Kervan Gida Sanayi Ve Tic A.s- Bebeto Kilicsan Gida Tic. Ltd. Sti. - Margold Kilikya Salgam Icecek San. Ve Tic.as. - Kilikya Kirbiyik Kuruyemis Ltd. Sti. - Kirbiyik Kirici Kuru Meyva A.s. - Kirici Kirlioglu Tar. Ur. Tic. Ltd. Sti. - Guldere
Kirlioglu Tarimsal Urn.gida Ins.san. Tic. A.s - Kirlioglu Kizilay - Turk Kizilayi Mineralli Su Isletmeleri Koordinatorlugu Kocabaylar Ltd. Sti. - Greenground Kocbey Su Ve Mes. Paz. San. Tic. A.s. - Fuska Komgida A.s. - Golda Konuklar Tic. San. A.s.- Konuklar Bakliyat Konya Seker Tic. Ve San. A.s. - Torku Konya Yildiz Un Gida Mak. San.tic.a.s.- Slimini Korhan Pazarlama Ve Dis Ticaret A.s - Sera Food Kristal Kola Ve Mesrubat Sanayi Ticaret A.s. Kucukbay Oil Industry Inc. Kurex Hazir Tic.ltd.sti - Delish Kurtaylar Bulgur San. Tic. A.s. - Nedimoglu Kutas Group Lale Kuru Meyve San.tic.ltd.sti. - Lale Gardens Limkon Gida San. Ve Tic .A.s. Magro Gida Ltd. Sti. - Cerez Askim Manavlar Gida Tic. San. Ltd. Sti.- Buram Mardin Industrial Zone Marsa Yag San. Tic. A.s. - Ona Marsah Tekstil Gida Ltd. Sti. - Marsah Cagdas Bulgur Mateks Foods Industry Inc. Maxwell Gida Urunleri Tic. Ltd. Sti. - Maxwell Mehmet Bayam Dis Ticaret A.s. Mehmet Hakan Kaleli San. Tic. Ltd. Sti.- Beyzade Olive Oil Melodi Cikolata Ve Gida San. A.s. Memisoglu Tarim Urun. Tic. Ltd. Sti.-Tat Mer Gida San. A.s. - Oli Macaroni Meray Kuruyemis Gida San. Tic.ltd.sti - Meray Mersin Seker .Tic.a.s. - Ideal Mes Sut Mamulleri San. Tic. A.s. - Mes Bulgur Mevsim Gida San. Soguk Depo Tic. A.s.-The Coolest Fruits Meykon Meyve Kaynak Sulari Tic.a.s. - Meykon Milhans Gida Ve Tarim Urunleri A.s. - List Modern Çikolata Muratbey Gida A.s. - Muratbey Mutlu Makarnacilik San. Ve Tic. A.s. - Mutlu Pasta Namsal Gida Tic. A.s. - Namsal Natura Dried Fruits A.s. - Adam & Eve Navimarfood Gida
Nilbatu Foods Nuh'un Ankara Makarnasi San.tic.as. - Nuh'un Ankara Nur Tarim Ltd. Sti. - Ahinur Nutova Nuts Co. - Nutova Oba Makarnacilik Sanayi Ve Ticaret A.s. - Oba Oguz Gida Sanayi Tic A.s.- Oguz Gida Okandeniz Un Ve Gida San.tic.a.s. - Okandeniz Flavia Olivos Gida A.s. - Wild And Raw Oner Separator San. Tic. Ltd. Sti. - Oner Separator Onersan Gida Ltd. Sti. - Onersan Ontad Food Oraklar Turizm Gida San. Ve Tic. A.s. - Fide Orka Tarim Urunleri San. Tic. Ltd. Sti. Orkide Pastaneleri Gida Ltd. Sti. - Orkide Orsoglu Turizm Tic Ve San. Tic. Ltd.sti. Damga Sugar & Pulses Osman Akca Tarim A.s. - Akca Oter Tarim San. Ve Tic. Ltd. Sti. - Oter Ozgur Tarim Tic. A.s. - Ozgur Tarim Ozmermer Gida San. Ve Tic. Ltd. Sti. - Ozmermer Ozpekler Su Ur.tic. Ltd. Sti. - Ozpekler Su Urunleri Ozsari Gida Ltd. Sti. - Ozsari Ozstar Ltd. Sti. - Denizli Ozstar Makina Pagmat A.s. - Pagmat Pak Tarim Urunleri Sanayi Ve Dis Ticaret Ltd.sti(Pak Brand) Pakmaya - Pak Ihracat Pinar Dairy Product Industry Corporation Poyrazcan Gida Tic. Ltd. Sti - Poyraz Prenses Gida San.ve Tic. Ltd. Sti. - Citello Proistanbul Dis Tic Rapsodi Cikolata San. Tic. A.s. - Vigos Rdm Ic Ve Dis Ticaret Ltd. Sti. - Vionelli Saadet Tic. A.s. - Jellopy Sabuncular Tarim Gida A.s. - Kaltun Madran Saracoglu Nuts,Snacks And Food - Ranco Sardes Gida San.ve Tar.urn.tic.ltd.sti. - Sardes Saruhan Chemical & Cleaning Products - Alley Sekerci Tahir Efendi Tic. Ltd. Sti - Mesut Nuts Selva Gida Sanayi As Senocak Gida .San.tic.ltd.sti. - Senocak Seres Foods A.s. - Seres Food Seven Foods Tarim Urunleri Ltd. Sti. - Seven Foods Seyhan Emballage Packing Machinery Co.
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Seyidoglu Gida San. Ve Tic A.s. - Seyidoglu Seyran Gida San Ve Tic. A.S - / Seyran - Seyran Select Shahin Gida Ltd Sti Sibas Gida San. Ve Tic. A.s. - Sibas Simas Bulgur Gida Tic. Ltd. Sti. - Simas Bulgur Sirma Grup Icecek San. Ve Tic. A.s. - Sirma Sms Ersanlar Tar.ltd. Sti. - Ersan Soleil Solen Chocolate A.s. - Solen Soyyigit Gida Savayi Ve Ticaret A.s. Sozer Gida Ürünleri Tic.san.a.s. - Milker Suphan Tarim Urun. San. Ve Tic. A.s. - Suphan Un Tamek Foreign Trade Inc Co Tanis Degirmen San. Tic. - Tanis Machine Technologies Taris Fig Union - Intasko Taris Olive And Olive Oil Inc. - Taris Taris Sultana Raisins Union - Taris Tasco Food Tat Gida Sanayi A.s. Tat Makarnacilik San. Ve Tic. A.s. - Tat Tatmis Tic. Ltd. Sti. - Tonix2 Tayas Gida San. Ve Tic. A.s. - Damla Tekinak Gida San. Tic. A.s. - Berrak Tekinler Dis Ticaret Ltd. Sti. - Pirlanta Bakliyat Tekirdag Flour Mills Tiltay Gida San. Ve Tic. Dan. A.s. - Pop Boom Timtas - Tarim Ilac Ve Mahsulleri Ticaret. A.s. Tiryaki Agro Gida San Ve Tic A.s. Tiryaki Agro Gida Tic. A.s. - Tiryaki
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Treko Tarim Gida Ic Ve Dis Tic. Ltd. Sti. Tunas & Celikler Food Industry - Tunas Tunay Gida San. Ve Tic. A.s. Turkel Tarim Urunleri Ltd. Sti. - Turkel Turkish Confectionery Promotion Group Turkish Pasta Bulgur Pulses And Vegetable Oil Prom. Group Turkish Poultry Promotion Group Turkish Trade Magazine Ulas Gida A.s. - Kavukcu Ulku Meyvecilik San. Ve Tic. A.s. - Ulku Ulusoy Flour Mills Unat Yag A.s. - Unat Unigum Gida Mad. Sanayi Ticaret A.s. - Exit Unsoy Food Industries Inc. - Unsoy Untas Gida San. Ve Tic. A.s.-Pasta Maria Urun Tarim Tic. Ltd. Sti. User Gida Tic. Ltd. Sti. - Kenter Bonjour Usta Gida Sanayi Ve Ticaret A.s. Yavuz Dried Fig - Turkish Delight - Incircizade Yayla Agro Gida Sanayi Ve Nakliyat A.s. - Alaciftci Yeditepe Organik- Kavacikliyeditepe Yenita Gida Tic. Ltd. Sti. - Yenita Yetkin Gida Paz. Tic. Ve San. Ltd. Sti. - Yetkin Gida Yonca Gida San. A.s. - Yonca Yorukoglu Sut Ve Urunleri San Tic.a.s. - Yorukoglu Yummy Meyve Sulari Tic. As. - Yummy Zumdieck Konserve Dondurulmus Gida A.s.Zumdieck
Best edible nuts of the world 76
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ing and
ost outstand m e rc u o s to re asu Turkey is a tre dible nuts. e e v ti ti e p m o c most Today, the consumption of nuts has become an essential part of healthy consumption. Nuts have been recommended primarily for coronary heart diseases, problems in blood sugar and cholesterol, diabetes, metabolic problems, and their antioxidant, vitamin and mineral contents. More and more governments recommend them to be consumed on a daily basis. Dried fruits and nuts are consumed as a major raw material in bakery and confectionery industries, an ingredient in dried fruits and nut mixes and as snacks. Turkey is internationally renowned for its high quality dried fruits and nuts. With respect to production and export shares of dried fruits and nuts, Turkey is one of the most important countries in the world. Also, organic dried fruits hold a good share
and the number of the organic farmers is increasing over the years. Located as a bridge between Europe and Asia, Turkey has the advantage of producing various types of nuts as a result of various climate types. With the increase in domestic and international demand, production of nut is increasing from year to year.
Turkish Nuts Production Year 2006 2007 2008 2009 2010 2011 2012*
Production (Tons) 1 075 517 969 450 1 286 744 966 715 1 118 721 946 414 1 272 499
*Estimated Source: Turkish Statistical Institute
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HAZELNUTS Hazelnut is mainly consumed as a major raw material in chocolate, confectionery and baking industries and as an ingredient in edible nut mixes. Turkey is internationally renowned for its high quality hazelnuts. With respect to production and export of hazelnut, Turkey is the most important country in the world. Hazelnuts are known as a rich source of energy, protein, essential fatty acids, vitamins and minerals, and they do not contain cholesterol. Because of these features, hazelnuts are highly recommended by scientists for everyone. In short, it would be fair to say that hazelnuts are a vital nutrient and supplement in a balanced daily diet. Turkey is the most important country of origin for hazelnuts in the world. Very few countries in the world have a climate as favorable for hazelnut production as that of Turkey. Historic documents reveal that hazelnuts have been grown along the Black Sea coast
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in northern Turkey since 300 BC. Hazelnut farming has been the chief form of livelihood in the region for centuries – as it still is. It is estimated that more than 4 million inhabitants of Turkey depend directly upon the production, marketing or processing of this product.
Production In Turkey, hazelnuts are cultivated in an area of around 350 000 ha. The production area is spread densely all along the Black Sea coast. Hazelnut orchards extend up to 30 Km (18 Miles) in land. The average annual hazelnut production during the past five years in Turkey has been approximately 497 000 tons in-shell. With its outstanding position, Turkey leads the field among hazelnut producing countries. Turkey realizes almost 70-75% of the world’s hazelnut crop. Turkish hazelnuts are classified as Giresun or Levant quality and they are divided into two groups as round and pointed according to their shape and aromatic properties.
Turkish Hazelnut Production (In-Shell) By Years, Year 2006 2007 2008 2009 2010 2011 2012*
Production (Tons) 661 000 530 000 800 791 500 000 600 000 430 000 660 000
*Estimated Source: Turkish Statistical Institute
Exports Hazelnuts have been exported from Turkey to other countries for the last six centuries. In the 1950’s the hazelnut was the “leader” in Turkey’s foreign currency earnings followed by cotton, sultanas and figs. Today, revenues from hazelnut exports are still at significant level. Turkey is the largest exporter of hazelnuts, supplying about 80% of the world’s hazelnut exports. Being the largest producer and exporter, Turkey naturally plays an important role in determining world hazelnut prices. Until recently, Turkish hazelnuts were exported only as natural kernels. During the past 20 to 25 years hazelnut processing plants have been built and various forms of processed hazelnuts have begun to be exported. As a result, the market share of processed kernels has been growing steadily and is now about 40% of total hazelnut exports. New investments have also been carried out by Turkish exporters,
Turkey’s Major Export Markets of Hazelnut (Quantity, Tons; Value, US$ 1,000) Year
Quantity
Value
2006
247 381
1 456 197
2007
208 687
1 364 557
2008
232 286
1 424 936
2009
222 883
1 179 967
2010
251 070
1 521 409
2011
247 897
1 765 129
some of which are joint- ventures. Today, unshelled (natural) hazelnuts and processed kernels constitute 99% of total Turkish hazelnut exports. Have emerged as potential markets for Turkish hazelnut in recent years. Turkey, who exported mainly shelled and kernel forms to 32 countries before 1980, now exports hazelnuts and various processed forms of hazelnuts to over 75 countries. The majority of exports, above 80% of total exports,
are shipped to the countries of the European Union. Germany is the leading importer of processed and unprocessed Turkish hazelnuts with a share of 24% of total exports, and followed by Italy (19%), France (13%), Canada (4%), Austria (3,6%), Belgium (3,5%), Switzerland (3,4%), Poland (3,1%), Ukraine (3%), the Netherlands (3%), and the Russian Federation (2,5%). Far East, Latin American and Scandinavian Countries
Turkey’s Major Export Markets of Hazelnut (Quantity, Tons; Value, US$ 1,000) 2010 Quantity Value
2011 Quantity Value
% Change Value
Germany
56.551
339.665
59.282
416.465
22,6
23,6
Italy
43.540
260.246
44.925
330.165
26,9
18,7
France
30.888
190.888
30.899
226.025
18,4
12,8
Canada
7.102
45.250
9.712
73.931
63,4
4,2
Austria
9.389
55.930
9.134
63.817
14,1
3,6
Belgium
10.738
62.099
9.586
60.918
-1,9
3,5
Switzerland
8.955
52.649
9.068
60.577
15,1
3,4
Poland
7.311
45.914
7.251
54.370
18,4
3,1
Ukraine
6.465
39.951
7.312
53.686
34,4
3,0
Netherlands
6.783
42.525
7.471
53.444
25,7
3,0
Total
251.070
1.521.409
247.897
1.765.129
16,0
100,0
Country
Share %
Source: Turkish Statistical Institute
79
PISTACHIOS Originating from the genus Pistacia, the species Pistacia vera is native to the Near East, Mediterranean and Western Asia. The green seed, which is the pistachio nut, is in a crusty shell that is being cracked during consumption. Pistachio kernels are very popular as a snack, but also are used as an ingredient in meat products like salami or sausages, or in the confectionary industry as a part of chocolate, cakes, Turkish Delight, baklava, ice cream and other traditional Turkish sweets.
Production Being one of the important producers of pistachio, growers continue to invest in pistachio tree plantations to satisfy the international and domestic demand. Pistachio cultivation on a professional basis started with the Ceylanpinar State
80
FOOD TURKEY
October 2016
Farm, which was established in 1948 with 114 da of land. Today, this farm has become an important area in pistachio research in Turkey, and the total area dedicated to this purpose has reached 10,7 million ha. The ideal growing conditions for pistachio trees are hot, dry summers and moderately cool, short winters. These climatic conditions are found particularly in the Southeastern part of Turkey; nevertheless, pistachios are grown in 56 provinces of Turkey from the Mediterranean, Aegean and even the Central Anatolian regions. But in the provinces of Gaziantep, Kahramanmaras, Adiyaman, Sanliurfa, Mardin, Diyarbakir and Siirt, the production of pistachios is relatively higher.
Production of Pistachios in Turkey by Years (Quantity, Tons) Year 2006 2007 2008 2009 2010 2011 2012*
Production (Tons) 110 000 73 416 120 113 81 795 128 000 112 000 150 000
*Estimated Source: Turkish Statistical Institute
Generally, no irrigation is done in the growing process of pistachios. As it can be seen from the production statistics, pistachio trees are alternate-bearing trees, thus the production amount can vary greatly. However, as a result of high demand from both the domestic and international markets, it is expected that the average production will increase in the coming years.
Exports
However, depending on the production output, Turkish pistachios have always been in demand in international markets as a result of their distinctive taste and aroma which is more intense with respect to others. As it is seen in the table below, the biggest market for Turkish pistachios is Italy with a share of 48%. Germany, Israel and Belgium are the other important markets.
Turkey is the tenth exporter of pistachios in the world with its 14 million USD of exports in 2010 and 23 million USD in 2011. As the pistachios from Iran and the USA are much more cost effective, these countries are the top two exporters in the world. According to the Trademap data, Iran’s export in 2010 is 1,1 billion USD whereas USA has an export value of 600 million USD.
Turkey’s Major Export Markets of Pistachios (Quantity, Tons; Value, US$ 1,000) 2009 Quantity Value
2010 Quantity Value
2011 Quantity Value
Italy
343
4.788
252
5.069
549
11.180
Germany
499
5.721
404
6.357
389
5.885
U.S.A.
147
1.258
130
1.543
254
2.997
Belgium
217
2.219
102
1.709
189
2.724
Azerbaijan
179
1.457
143
1.841
191
2.194
Israel
106
1.365
104
2.005
107
2.097
Saudi Arabia
252
2.647
6
94
82
1.648
Netherlands
143
1.552
88
1.367
92
1.465
France
93
1.104
83
1.190
86
1.330
Turkmenistan
57
415
36
398
73
771
Tajikistan
56
505
29
330
76
764
Switzerland
21
222
29
503
34
688
Total
4.072
39.309
1.940
30.001
2.545
39.707
Country
Source: Turkish Statistical Institute
81
Production of Walnuts in Turkey by Years (Quantity, Tons)
WALNUTS Production
Year 2006 2007 2008 2009 2010 2011 2012*
Walnuts are produced in many regions of Turkey. Most of the production is consumed domestically, since walnuts are regarded as healthy because of their high omega-3 fatty acid content.
Exports The proximity to the Middle Eastern countries has made Turkey an important supplier for this product. The second important country group is the EU countries.
Production (Tons) 129 614 172 572 170 897 177 298 178 142 183 240 202 397
*Estimated Source: Turkish Statistical Institute
Exports of Walnuts by Years (Quantity, Tons; Value, US$ 1,000) 2009 Quantity Value
2010 Quantity Value
2011 Quantity Value
Iran
454
3.793
840
5.822
1.348
13.559
Iraq
232
2.018
682
5.589
851
8.183
Algeria
0
0
94
702
250
2.148
Italy
0
0
122
1.039
156
2.106
Germany
171
1.292
166
1.088
214
1.999
Netherlands
0
0
0
0
147
1.447
UK
0
1
253
1.795
122
1.067
Tunisia
3
28
92
689
93
746
Spain
52
519
239
1.608
60
708
France
122
1.210
69
484
89
666
Total
1.210
10.460
3.171
23.498
3.702
36.404
Country
Source: Turkish Statistical Institute
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FOOD TURKEY
October 2016
CHESTNUTS
Exports
Being the third biggest chestnut producer in the world, Turkey is a leading producer of the Castanea sativa. The main production areas are the Aegean and Black Sea regions. Aydin is the most important province in chestnut production. The other important provinces are Izmir, Kastamonu, Sinop and Bartin. In 2011 the chestnut production reached 60 thousand tones in Turkey as seen in the table below.
Being a popular ingredient for the confectionary industry, chestnuts are preferred in cakes and other sweets like chestnut purees, marmalade and glazes. Therefore, the export figures of raw chestnuts seem relatively low since they are exported in processed forms.
Year 2006
Quantity 77 454
2007
86 409
2008
85 274
2009
90 081
2010
97 310
2011
90 416
2012*
122 000
*Estimated Source: Turkish Statistical Institute
Exports of Walnuts by Years (Quantity, Tons; Value, US$ 1,000) 2009 Quantity Value
2010 Quantity Value
2011 Quantity Value
Italy
438
1.060
534
1.214
1.323
3.452
Lebanon
1.189
1.249
1.372
1.683
1.536
1.782
Germany
447
1 322
326
927
411
1.303
Israel
52
139
45
114
177
529
Azerbaijan
0
0
0
0
121
316
North. Cyprus
91
196
85
179
122
268
France
98
76
6
16
114
235
Jordan
61
56
57
74
101
209
U.K.
65
143
5
14
69
187
Syria
397
562
484
591
94
105
Total
2.919
4.941
3.073
5.230
4.260
8.664
Country
Source: Turkish Statistical Institute
83
PINE NUTS Originating from the Latin “Pinus pinea�, pine nuts are generally grown naturally in the Mediterranean region. It has been a popular ingredient in various foods especially in the Roman Empire and also in many Middle Eastern civilizations. It was the Roman Empire who introduced this special nut to European consumers from where it spread to the other parts of the world, especially America.
The cultivation of pine nuts from its trees may take 18-20 years. After cultivation of the cones, they are left to dry and the nuts are separated mechanically. Afterwards, the outer shell of the pine nut is removed. Pine nuts are popular for their nutritional properties, containing a high amount of proteins and minerals. Also, its taste has unique contributions to various dishes as well in confectionary
products. Production of Pine Nuts in Turkey by Years (Quantity, tons)
Exports As a Mediterranean Country, Turkey enjoys the privilege of being an important producer and exporter of pine nuts. The majority of the exports are headed to European countries like Italy, Germany, Switzerland and Spain.
Exports of Pine Nuts in Turkey by Years (Quantity, Tons; Value, US$ 1,000) 2009 Quantity Value
2010 Quantity Value
2011 Quantity Value
Italy
1.265
27.916
873
27.564
559
17.472
Germany
207
4.947
560
16.896
273
8.564
U.S.A
98
2.755
128
4.222
93
3.267
Spain
86
1.851
158
4.814
60
1.885
Switzerland
2
58
1
29
44
1.523
U.A.E.
44
1.098
46
1.530
44
1.468
U.K
0
2
15
515
25
911
Saudi Arabia
28
591
24
731
21
679
France
18
538
62
2.021
19
673
Total
2.210
50.780
2.167
67.775
1.221
39.198
Country
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FOOD TURKEY
October 2016
PEANUTS Peanuts are not originating from trees, but from legumes like lentils and other beans. It is favored among consumers for their high fatty acids and vitamins as well as resveratrol – ma valuable antioxidant.
es are the main production areas. The most popular varieties are the domestic Com and NC-7 types.
Exports Exports of peanuts in Turkey are developing and mainly focusing on neighboring regions.
Production The majority of peanuts in Turkey are produced in the Cukurova Region, in which Adana and Osmaniye provinc-
Year 2006
Production (Tons) 53 814
2007
55 100
2008
55 395
2009
61 697
2010
59 171
2011
60 270
2012*
57 144
Exports of Walnuts by Years (Quantity, Tons; Value, US$ 1,000) 2009 Quantity Value
2010 Quantity Value
2011 Quantity Value
Iraq
399
1.224
691
2.533
391
1.682
Azerbaijan
113
391
118
421
198
775
Germany
66
258
101
351
130
526
North. Cyprus
103
241
73
213
77
282
Kosovo
59
161
37
97
48
184
Senegal
0
0
0
0
21
113
Austria
8
33
15
67
17
72
France
13
50
17
59
18
69
Turkmenistan
3
13
8
42
13
65
Syria
21
21
20
50
20
62
U.S.A.
6
24
8
52
9
59
Total
983
3.028
1.285
4.543
1.083
4.465
Country
Source: Turkish Statistical Institute
85
ALMONDS
production. Other important production regions in Turkey are Antalya, Isparta, Sanliurfa, Denizli and Elazig.
Production Almonds in Turkey are generally produced in provinces having Aegean or Mediterranean climates. In this regard, the main almond growing provinces in Turkey are Mugla and Mersin where about one quarter of the Turkish almond production is realized. Especially the Datca district of Mugla, and the Bozyazi and Anamur districts of Mersin have been specialized in almond
Exports Exports of almonds in Turkey are developing from year to year reaching almost 50 million USD in 2011; they are generally exported in shelled form but also in packaged form as well. Export partners are generally Middle Eastern and EU countries.
Production of Almonds in Turkey by Years (Quantity, tons) Year 2006 2007 2008 2009 2010 2011 2012*
Quantity 43 285 50 753 52 774 54 844 55 398 69 838 79 858
*Estimated Source: Turkish Statistical Institute
86
FOOD TURKEY
October 2016
Quality is one issue that Turkish exporters give priority to. As a result of integration with the EU, Turkish Food laws are being harmonized with the relevant EU Directives, ensuring that all consumers have access to safe products. In addition, Turkey is actively taking part in the FAO/WHO Codex Alimentarius Commission in the establishment of international standards for aflatoxin levels for Almonds, Hazelnuts, Pistachios and Dried Figs. In addition, many Turkish firms are applying quality systems like HACCP, BRC, IFS or ISO 9000 standards and trying to satisfy further demands of their customers.
Exports of Pine Nuts in Turkey by Years (Quantity, Tons; Value, US$ 1,000) 2009 Quantity Value
2010 Quantity Value
2011 Quantity Value
Tunisia
736
6.387
862
7.153
999
8.205
Iraq
931
9.346
596
4.553
816
6.939
Algeria
25
294
724
5.812
811
6.678
Libya
405
3.836
432
3.483
690
5.869
Iran
899
10.797
780
6.926
571
5.314
Saudi Arabia
71
596
107
718
564
4.681
Lebanon
151
1.062
369
2.714
399
3.136
Azerbaijan
61
487
66
511
268
2.420
Egypt
430
3.371
294
2.196
188
1.637
North. Cyprus
11
74
15
129
161
1.015
Germany
77
523
56
391
68
482
Total
4.311
39.969
4.867
38.351
5.932
49.335
Country
Source: Turkish Statistical Institute Note: Pastes included
87
The Tirana Declaration, a call for action in the Mediterranean 11th CIHEAM Ministerial Meeting was held in Tirana, Albania, 22 September 2016.
At the invitation of the Albanian authorities, the 11th Meeting of the Ministers of agriculture of the 13 Member States of CIHEAM took place in Tirana on the 22nd of September 2016. The Meeting focused on the roots causes of distress migration from the point of view of agricultural development and food security. The Tirana Declaration endorsed the CIHEAM Action Plan for the Mediterranean (CAPMED 2025) aiming to increase the share of knowledge in the region, to manage natural resources, to improve sustainable agriculture and food and to contribute to a better Mediterranean inclusive development. The High-Level Meeting gathered together Ministers of Mediterranean countries or their representatives and International organizations to ex-
88
FOOD TURKEY
October 2016
change views on the root causes of distress migration and to identify opportunities and sustainable solutions from the perspective of agricultural development and food security. The Declaration of Tirana highlighted the fact that instability in agricultural sector, especially concerning land, food insecurity, malnutrition, extreme climate deregulation and underemployment are among the factors which compel populations to leave their territories and focused on the necessity to protect natural resources, to invest on sustainable rural development and social inclusion in order to reduce distress mobility in the Mediterranean region. The Ministers and heads of the delegations have commended on the
implementation of the CIHEAM Strategic Agenda 2025, whose framework for action is divided on 15 thematic priorities and based on four pillars namely (i) Protecting the planet struggling against triple waste (knowledge, natural resources and energy, food products); (ii) Food security promoting
sustainable; (iii) Inclusive development involving the youth and women and investing in fragile areas; (iv) Crises and resilience and managing tensions. They called to the establishment of the CIHEAM Action Plan for the Mediterranean (CAPMED 2025) through the implementation of the Strategic Agen-
da 2025 and the launch of 5 innovative regional initiatives: The implementation of a (i) Mediterranean Platform for Policy Dialogue on Rural Drivers of Migration, a (ii) Mediterranean Pact for Sustainable Agriculture and Food involving public and private sectors, (iii) Mediterranean
89
Empowerment Actions for Young and Women in Rural Areas, (iv) Training activities for Zero Waste in the Mediterranean – Waste of Natural Resources, Food and Knowledge, and the (v) Development of CIHEAM Affiliated Centers in the Region to contribute to the European Neighborhood Policy. CAPMED 2025 demands synergies between States, international/regional institutions and actors working for the development of the Mediterranean. It necessitates the mobilization of additional funding from public and private resources to conduct these initiatives in the long run. Among other requests, the Ministers and the heads of delegation asked the countries and the International organizations to promote local initiatives which facilitate co-existence and generate entrepreneurial spirit in relation with food through incentives and pooling actors from public institutions, civil society and private sector, to foster the development of rural integration networks in the countries hosting migrants and refugees in order to provide them with professional inclusion in the agricultural, forestry or fisheries sectors, and also in agro- food enterprises and associated services, thus contributing to their social recognition as skilled hu-
90
FOOD TURKEY
October 2016
man resources. The Tirana Declaration is in straight line with the recent UN Summit that took place in New York the 19 September and highlighted the fact that refugees and migrants are not to be seen as a burden but as an opportunity if their potential is unlocked. The Tirana Declaration converges also with the European Commission and Parliament proposals concerning the establishment of a new partnership with third countries under the European Agenda on Migration and the reinforcement of the cooperation in the Mediterranean for common security, stability and prosperity.
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Tetra Pak sees growth opportunities for 100% juice The market for 100% juice should return to growth despite global economic slowdown and the recent debate around sugar, according to Tetra Pak’s 100% Juice Index report.
92
FOOD TURKEY
October 2016
According to the company, the combination of emerging growth hotspots and slowing decline in established markets is stabilizing 100% juice and bringing it back to growth going forward to 2018. Insights from the report show that 100% juice remains a significant part of the average consumer diet, with more than 40% of people drinking it every day. Furthermore, consumers say that they are willing to pay a premium for juices that they associate with healthy choices. These findings indicate great potential for 100% juice. Growth will come from products that meet consumer needs focused on health and out of home consumption, trends particularly strong with Millennials, and the most influential generation of consumers yet. The industry has already responded with innova-
Dennis Jönsson, President & CEO of Tetra Pak
tion in three key areas; vegetable nutrition, ‘all natural’, and specialty 100% juice. Vegetable nutrition: Vegetable blends, where vegetables and fruit are combined, lowering the natural sugar content and adding health benefits, are now the fourth most popular 100% juice flavor globally. New product launches using vegetables as an ingredient tripled in 2015 compared with 2012. All natural: Over the last six years, not from concentrate (NFC) juice has gained market share compared with reconstituted products, rising from
25% in 2009 to almost 30% in 2015. New launches for products that make “all natural” claims have seen a compound annual growth rate of 25% between 2012 and 2015 – especially those with no additives and/or preservatives. Specialty 100% juice: More than 60% of consumers globally say they are interested in products with proven health benefits. As well as adding vegetables into the mix, producers are increasingly offering “fortified with” or “vitamin-enriched” 100% juice. For example, in 2015 fortified products with functional health benefits in immunity, heart health, digestion, bone health, brain health and beauty made up two thirds of new product launches. Tetra Pak President and CEO Dennis Jönsson said: “It is good to see that brands globally are turning the challenges presented by changing lifestyles and the sugar debate into opportunities. They are driving growth in the 100% juice category with new products that capture the imagination of consumers, stretching beyond traditional fruit juices such as orange and apple, to a range of inventive vegetable blends, and new fruit flavors, producing endless possibilities for new recipes. As ever, the key to success is innovation, offering the right product at the right time to meet the modern consumers’ needs, and, just as importantly, capturing their attention and making a connection with them.” The Tetra Pak report also highlights great potential for 100% juice in emerging markets, with remarkable growth already taking place in China and Brazil, and other hotspots in countries such as Malaysia, India and Indonesia. AIJN President Marjan Skotnicki-Hoogland said: “The launch of the 2016 Tetra Pak 100% Juice Index, a category report packed with global insights, is a great way to help the industry understand the opportunities available to them, and position juice as part of a healthy and nutritious diet.” The Tetra Pak 100% Juice Index report is based on market insights through the company’s partnership with customers around the globe, as well as recent research findings from 7,000 consumers in seven countries.
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Technomelt Supra adhesives deliver fast setting with excellent bond strength, high cold flexibility and high heat resistance.
Higher resource efficiency and improved health and safety
Henkel accomplishes sustainable line conversion at frozen food manufacturer Greenland Seafood Experts from adhesives manufacturer Henkel supported Greenland Seafood by planning and managing the conversion of their packaging lines to the high-performance hotmelt adhesive Technomelt Supra 100 and the Nordson ProBlue Liberty System. The sustainable line conversion was accomplished as a running change within two weeks, with no loss of production and with full target achievement. Greenland Seafood produces 1.3 million fish dishes daily for frozen food convenience meals at its factory in Wilhelmshaven in Germany. The production lines run around the clock. “It
94
FOOD TURKEY
October 2016
was therefore very important to us that running production should not be interrupted or delayed in any way by the conversion,” says Ralf Eichtmayer, Operations Manager at Greenland Seafood. “The fact that all eleven lines were indeed switched over within two weeks without any loss in production is very much to the credit of the Henkel experts.”
Starting situation and first steps “The conversion project defined targets for optimizing machine runtimes and reducing the maintenance and
Delighted with their collaboration: Lars-Erik Hartmann, Technical Sales Manager at Henkel, and Ralf Eichtmayer, Operations Manager at Greenland Seafood
cleaning efforts. Other goals included enhanced health and safety, energy savings, more reliable sealing of frozen food packs, improved product safety, and a more sustainable packaging process overall,” says Lars-Erik Hartmann, Technical Sales Manager at Henkel. In October 2015, a team of Henkel and Greenland Seafood specialists conducted the first tests, including adhesive consumption measurements in the Wilhelmshaven factory. In December, Nordson was called in as a third partner in the practical tests and as a potential supplier of adhesives applicator equipment.
Implementation with ProBlue Liberty and Technomelt Supra “Nordson’s ProBlue Liberty System is a closed automatic system with a precise and reliable dispensing unit. As a closed system it offers increased safety at work since the line operators cannot come into contact with hot adhesive anymore,” states Lars-Erik Hartmann from Henkel. Moreover, the system also saves valuable time and energy during production, since there is no need to manually top up the adhesive or check filling levels. Regarding the adhesive itself, the brand chosen was Henkel’s Technomelt Supra. Developed especially for packaging applications, high-performance Technomelt Supra hotmelts are extremely efficient polyolefin adhesives delivering very fast bonding with ex-
The Technomelt Supra adhesive reliably assures consistent quality.
cellent strength, outstanding cold flexibility and high heat resistance.
Sustainable efficiency The high thermal stability of the adhesive ensures consistent quality even when kept in the system for longer periods. This, in turn, leads to increased production efficiency since it substantially reduces cleaning-related downtimes. Ralf Eichtmayer of Greenland Seafood was delighted with the line conversion results: “We are achieving better quality with improved safety while saving energy and cutting operating and maintenance costs. On top of that, we are using 20 percent less adhesive than before.”
Success as a team For the Henkel experts it was not the first project of this kind. As a global solution provider for adhesives, sealants and functional coatings, Henkel has built up wide-ranging expertise over the years. Greenland Seafood’s Ralf Eichtmayer expressed a correspondingly positive verdict: “What impressed us particularly in our collaboration with Henkel is how conscientiously and transparently the conversion was planned, communicated and ultimately implemented. Everything went exactly as agreed, and the results speak for themselves.”
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Russia & Turkey: Food bans lifted by the end of 2016? WorldFood Moscow will be the first major meeting of the reps of the Turkish and Russian supply and demand.
Following August 9 2016’s meeting between Russian President Vladmir Putin and his Turkish counterpart Tayyip Erdogan, Russia could lift its food embargo on Turkey by the end of 2016. Russian Economy Minister Alexei Ulyukayev was quoted by news agency RIA Novosti hinting at the possibility of a reconciliation between the two countries. “We agreed that this is a gradual process,” Mr. Ulyukayev said. The Minister pointed out that any currently outstanding issues on meat, poultry and dairy products would be resolved bilaterally. Product quality remains an important issue for Russian authori- ties. “ We
96
FOOD TURKEY
October 2016
need to be sure that the qualities of the supplied Turkish products,” Mr. Ulukayev commented. “They must meet the requirements of Rosselkhoznadzor.” Rosselkhoznadzor is Russia’s agricultural watchdog, responsible for reviewing the quality of food products coming into the country. If sanctions are lifted, then this will be incredibly good news for Turkish growers and distributors as well as Russian consumers. Elena Akuletskaya, head of the import department of St. Petersburg’s Friend Fruits Group, recently told Fruitnet that Turkish fruits and vegetables, in particular tomatoes, are sorely missed by the Russian public. Ms. Akuletskaya said Russians prefer the taste and quality of Turkish pro-
duce, while import times were significantly shorter from Turkey than from states trying to fill the gap left by Russia’s food import ban.
to the $451 million worth of goods shipped from Turkey to Russian consumers across the same period last year.
Countries such as Morocco, Iraq and Israel took a bullish attitude towards replacing the volumes of fresh fruit and vegetables Russia previously imported from Turkey. So far, their efforts have failed. A shortage of popular vegetables, such as cucumbers, peppers, tomatoes and courgettes, is currently affecting Russia.
As such, Turkey’s food export sector will be waiting with baited breath to see if Russia follows through and does remove sanctions by the close of 2016.
Turkey has also lost significant amounts of revenue since a Russia-imposed trade embargo in the wake of the November 2015 jet crisis. Only $92 million worth of food products were exported by Turkish companies to Russia in the first six months of 2016 — a major contrast
97