Food Turkey – March/April 2017 by food turkey

Gulfood means good food, food trade… Turkey is one of the largest and most traditional national exhibitors in Gulfood for many years. This year over 150 Turkish exhibitors will showcase their competitive products especially for the MENA region in this world trade fair of the food sector. We will also be there with a stand to give out free copies of FOOD TURKEY magazine. In a market valued at more than $5 trillion globally, the business opportunities are vast and the stakes are high.To grow, you must remain agile, sourcing the latest products from the most competitive suppliers armed with real-time knowledge of industry pricing and forthcoming trends. That’s why Gulfood is a gateway to new food business in established, evolving and emerging markets. There can you access more than 5000 local, regional and international suppliers from 5 continents during a critical phase in the annual world harvest cycle. Global prices are set here, and it is from this foundation that your business year will evolve. As Euromonitor International puts it: The collective awareness of different foods from around the world has increased dramatically due to globalization. This is no surprise as global tourism flows reach 1.5 billion by 2020 and 65% of households connected and online worldwide. Asia Pacific and Middle East and Africa regions are the main global growth drivers of packaged food globally. One trend seen across the globe is “selling trust”. As consumers become more price conscious and increasingly mistrust brands, especially those from the largest global food manufacturers, there is a shift towards more “authentic”, niche and natural products, with consumers seeking brands that they see as upholding key values. A growing number of consumers trust organic products to be healthier, more natural and greener, but also favor smaller niche food manufacturers over large food multinationals.

Mehmet Söztutan 4

FOOD TURKEY

March 2017

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CONTENTS

6 Nutritional value” of the dairy industry is on the rise

10 The budget of innovation awards for children, aiming at encouraging innovative generations and high-tech exports, increases by 400%

20 Miskos Helva combines the traditional local tastes with technology and know-how

FOOD TURKEY

USER focuses on Middle Eastern and Central Asian markets

Gulfood opens with bigger challenges

Saray Biscuits expands targets in abroad

38 Tomra Launches Customer Service Center In Istanbul, Turkey

50 Ege Hazır Yiyecek, the art of traditional taste

March 2017

Erpiliç leads the way in poultry

76 Halal industry represents big business in both Muslim and nonMuslim territories

80 Turkey’s food and agriculture industry

86 Aroma develops even more 100% naturally

ISM-Cologne confirms its exceptional international position

104 Russian market ripe for olive and olive oil exporters

“Nutritional value” of the dairy industry is on the rise With 737 thousand 789 tones, the amount of collected cow’s milk in December increased by 1.2% when compared to the same month of the previous year, as TURKSTAT announced lately. According to recent TURKSTAT statistics, drinking milk production by integrated dairies became 140 thousand 890 tones in December and increased by 8.8% when compared to the same month of the previous year. Cheese production from cow’s milk was 54 thousand 163 tones and increased by 6.2% when compared to the same month of the previous year. Cheese production from sheep, goat, buffalo and mixed milk was 261 tones and decreased by 22.4% when compared to the same month of the previous year.

FOOD TURKEY

March 2017

Yoghurt production became 90 thousand 403 tones in December and increased by 1.7% when compared to same month of the previous year. Drink made of yoghurt production became 53 thousand 513 tones and increased

by 3.1% when compared to the same month of the previous year. In December the average fat rate of cow’s milk collected by integrated dairies was 3.5%, the average rate of protein was 3.3, TURKSTAT also announced.

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The budget of innovation awards for children, aiming at encouraging innovative generations and high-tech exports, increases by 400%

“The 2017 budget of innovation awards on behalf of Mustafa Kadiroğlu, the Founder of Elvan Group, increased by 400% totaling TL 40,000,” Hidayet Kadiroğlu, Chairman of Elvan Group said. Explaining details of their respectful history and their notable successes, Kadiroğlu stated, “This year Elvan Group will celebrate its 65th year of its establishment. On this occasion, we moti-

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March 2017

vate the brainboxes of the country by awarding them at various contests.” He pointed out, “ As a dynamically growing group of the food sector, we put emphasis on innovation processes and innovative products. Within this framework, we have organized World Children Innovation Awards. As known, whenever innovation is mentioned,The Silicon Valley of the United States and Banglore of India come to mind. What

we target is to make our country one of the most leading innovation centers of the world.” Hidayet Kadiroğlu added, “Innovation is not a department, it is a mindset that has become part of the company ethic of Elvan Group and is embraced by every person from top management to the workers on the factory floor. What we are trying to do is to make innovation as a way of life for young generations.”

Çaykur at Gulfood 2017 Caykur is the largest processor of tea in Turkey and its corporate memory is as old as tea itself in this country. Tea was first grown here 90 years ago. Now Turkey ranks number 1 in per capital tea consumption globally.   Caykur has 50 factories - produce over 130,500 tons of dried tea every year, cultivated from 75,000 hectares of the most perfect tea growing terrain in the world, in Northern Turkey, on the edge of the Black Sea. Of all the tea being consumed around the world at this very moment, 4 percent of it is Caykur’s.   Caykur has 55 percent market share in the tea sector in Turkey, and integral to its success is the relationships it has nurtured with more than 200,000 independent tea growers in Northern Turkey.They want to trade with Caykur and are a cherished part of its family.   Caykur has a vision to convert all its tea growing terrain to organic, which will increase the competitiveness of Turkish tea in the global market. In the first stage, it declared 7,500 hectares of tea land as “organic” and actively trans-

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March 2017

formed 3,000 hectares in the last couple of years.    Using its deep-rooted knowledge of tea, one of the successes of Caykur was the launch of Didi, an iced tea product, in 2013. It sold more than 80 million cans in 6 months. To date, it’s sold 493 million units, and reached a market share of 35 percent. In just three years, iced tea consumption in Turkey has quadrupled.

Caykur is honest enough to admit that Mother Nature is giving a helping hand and its tea comes from the northernmost tea-growing region of the world. In winter, snow covers the slopes and the bushes in a thick, white blanket, eliminating the need for chemicals and pesticides, at the same time as feeding the soil with the nutrients it needs.  Caykur has achieved its success by sticking to what it does best, but also by having the courage to diversify and take risks. And so far it’s working.

Helvaci Seyidoglu invests 10 million to install new factory Seyidoglu Food, the leading company of halva and jam sector, installs a new production facility in İstanbul, Hadimkoy Organized Industrial Zone. Seyidoğlu Helva Jam needs additional capacity to increase its export share and product varieties to 350, will provide employment for 150 people. Seyidoglu Food General Manager Mehmet Göksu, who explained that construction of a new facility starts in April, “We have a steady growth rate of 20 percent on average every year. We export to 30 countries and produce about 20 thousand tons of products annually. The capacity of 8 thousand square meters of closed space is not enough for us. We decided to set up a new facility with 7,000 square meters and add up new product varieties in food sector. At the same time, we will increase our employment to 750 by opening 150 new positions. With this investment, we will reach an annual production of 35 thousand tons. We aim to raise our sales from 110 million TL in 2016, to 120 million TL at the end of the year. “

The new factory to produce pekmez and patisseries General Manager Mehmet Göksu stated that they have 350 kinds of products such as tahin, molasses, milky and syrup desserts, bakery products, pastry varieties besides jam, and said, “Our company has started with halva and jam production. We continue to invest to produce more variety using our quality fruit supply chain, which has been established in many years. There has been a lot of interest in pekmez recently. We’re going to have more molasses type of products from 4 to

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March 2017

Mehmet Göksu General Manager

10. At the new facility we will produce molasses, pastry and new dessert varieties with latest technology robots. We are continuing our commercial and promotional campaign with the slogan ‘Useful Dessert’ in order to sell more of the traditional Ottoman flavors in line with new products. We decided to emphasize on products that are free from fructose and glucose syrup.”

Sultanbaci Brand for retail Göksu said, “We are currently in the process of refurbishment in our current 15 stores. We decided to use the Sultanbaci brand, in retail. We have the goal of becoming a store in the name of Sultanbaci in Turkey.”

A new face on tables: Beypazari mineral water

Aimed to make it a tradition to have 100% natural mineral water in Turkey Beypazari adds new tastes to tables

Started as a local brand, Beypazari has now an important share in the field of mineral water in Turkey when it celebrates is 60th anniversary. The brand presents itself as a supplier of natural and untreated mineral water. Having the World Quality Award in 2016 the goal of the brand is to increase consumption of mineral water as much as drinking water in Turkey. We asked Niyazi Ercan, Chairman of the Board of Beypazari, about the success of the brand in capturing the new customers for mineral waters they enriched with different aromas.

Will you briefly introduce yourself and the firm? The foundation of the firm that was started by Haci Cemil Ercan as a family tradition goes back to 1957. My voyage with this brand started after my graduation. Since then I have

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March 2017

Niyazi Ercan, Chairman of the Board of Beypazari

been serving as chairman of this family business. Lately, my daughter and son were joined the team as third generation. Our objective is to get this completely national business further away

and to touch as much consumers as it possible in abroad. We have 300 thousand bottles filling capacity in our facility, one of the highest capacity firms. Presently we offer our customers only to different mineral water one is natural the other has been added fruit aroma. Water with aroma has varieties such as lemon, apple, sour cherry, strawberry, pomegranate, C plus and Satsuma. We use the most sought after aromas. In our view, quality means to offer what is natural. We may even differentiate of aromatic varieties upon the choices of consumers. Mineral waters are bottled as 200 cl. glasses. We aimed to make it a habitual choice in meals on tables.

Will you inform us about your facility? Our factory is located in Beypazari, Ankara, and has 70 thousand sqm closed area equipped with fully automatic Simonazzi, Sidel and KHS brand bottling lines. In a completely natural setting, natural mineral water and gasses coming from deep sources are bottled without changing their original specifications.

You got a quality and health award for your brand in 2016. What distinguishes you from your competitors? By now we got several awards since our establishment in 19957 for both production capacity and product quality, because quality has been the foremost priority in our firm for the benefits of our consumers. We got European quality award for the fourth time. We are proud to be appreciated with these awards. We have been bottling the natural water under the permission granted by the ministry of health. We are experiencing our sixth decade in mineral water business. After about

two years long research and development studies, now we launch a new variety, a carbonated soda in the market; consumers liked it. It is lighter and has lesser sugar.

What countries do you export your products? Do you have any target that you want especially to enter? We try to reach out every point in Turkey. Thanks to our buyers, we have managed to be the most sold brand in domestic market. Presently we are selling to 18 export markets, including Cyprus, Germany, France, Iraq, Austria, Arabia, etc. Consumers abroad are consuming more mineral water than the people in Turkey. Since Turkey is rich in mineral water resources, we are one of the top mineral water exporter countries in the world. Consumption is high in Europe and the consume mineral water habitually. People in Turkey consume it mostly after having a heavy meal. We try to convince them to consume mineral water following sports, during pregnancy, by the youth and the elderly as a healthy and enjoyable drink.

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March 2017

Miskos Helva combines the traditional local tastes with technology and know-how Miskos Helva, targeting to penetrate into the Middle Eastern and Asian markets, is determined to repeat its success and dynamism at Gulfood-Dubai as it was the case for Anuga, Sial, ISM ve Sweet&Snack fairs. Aysen Borek Akyurt, Export Director of Miskos Helva pointed out, “Miskos Helva (Halva) has been producing brand new food products. Our product range mainly includes Crocant, Paste Special, Carrot Delight, Nuga Kos Halva, Special Cube Cotton Candy, Mixed Box. The Company added varieties of Turkish Fairy Floss to its product range recently.”

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March 2017

“Our Company, incorporated with the trade name “Miskos Helva in Fatih-Istanbul in 1994, has been producing halva at our production site of 10.000 m2, established in Kastamonu Organized Industrial Zone.” Aysen Borek Akyurt said, “Miskos established its own company Germany, thereby organizing an efficient sale and

marketing network for the European countries as of 2014. We export to the Northern and Eastern European countries. We are also planning to penetrate into the Middle Eastern and Asian markets.” Aysen Borek Akyurt added, “Miskos carries out its production in conformity with the human health and the regulation on food products by considering high quality standards and nutritional values of the products without compromising quality and hygiene conditions.” “In accordance with the state of the art technology, our expert team has been producing quality and healthy desserts in a completely natural way. Miskos Helva is proud of representing Turkish cuisine abroad. “ “Miskos Helva regularly participates into the major international food fairs such as Anuga (Cologne), Sial (Paris), ISM (Cologne), Sweet&Snacks (NY). During these fairs, our products attracted great interest from the visitors. We are convinced that Gulfood-Dubai Fair would be an ideal platform for us from the stand point of face to face business contacts.”

Miskos Helva has adopted as a principle to provide quality products and services to its customers. “MISKOS” has constantly innovated itself in accordance with the ever-changing market conditions and international organization standards. “MISKOS” carries out production under good conditions in conformity with human health and the regulation on food products, in line with the constantly increasing success rate and steady service concept of the

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Company, by considering high quality standards and nutritional values of the products, without compromising our quality and hygiene conditions. “In accordance with the state of the art technology, our expertized team has been producing quality and healthy desserts in a completely natural way; and not only offers these products, reflecting traditional Turkish cuisine, to the public, but also is proud of repre-

senting Turkish cuisine abroad,” says Akyurt. “Our purpose is to produce delicious and quality desserts in order to meet any request of our esteemed customers from both domestic and international markets, shaping competition. We keep our shoulder to the wheel to offer you greater tastes by raising our efforts with Research and Development activities, carried out within the organization of our recent production sites.”

Turkish Poultry Promotion Group at Gulfood 2017

Turkish Poultry Promotion Group is a non-profit organization representing all Turkish chicken, turkey, eggs, hens and processed products producers and exporters. With over 500 producers and trader companies in Turkey, the billion dollar threshold was achieved with total exports climbing up over 1070 Million Dollars.   Turkish Poultry Promotion Group carries out intensive projects to strengthen the image of “Turkish Poultry” abroad, to announce and promote its quality, hygiene and reliability. In order to achieve these goals, we carry out Sectoral Commercial Committees, Procurement Committees, and Marketing Research on Premise, Research

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March 2017

on Consumers’ Habits and many events and organizations in order to raise the awareness of the customers in our export markets. As a non profit organization,Turkish Poultry Promotion Group will participate to Gulfood 2017, which is expected to attrack all the buyers from all around the world.

Teksüt opens gate of EU

Teksüt, one of the biggest milk and dairy products company of Turkey, received the approval for export from Turkey to the European Union countries.

Teksüt qualified for this approval following long and intensive inspections applied by the Ministry of Food, Agriculture and Livestock according to the norms of the European Union. In accordance with the “Inspection Procedure of Milk Companies’ Approval for the Export to the European Union” the Ministry approved the export permit for Teksüt in January. Teksüt, which accelerated its export movement by sending products to Taiwan at the beginning of 2017, strengthened its position by including the European Union countries.

Teksüt exports products to the USA for 20 years Teksüt A.Ş. CEO Cevden Arınık considered the export permit as a critical 28

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March 2017

Cevden Arınık - Teksüt A.Ş. CEO

step towards the advance of export potential of both Teksüt and Turkey. Arınık said: “Indeed Turkey has already reached the quality standards of the EU in respect of milk and dairy products. In Teksüt, we export prod-

ucts to the United States of America since 1997 with the permission of the U.S. Food and Drug Administration (FDA) and we do it in accordance to the highest standards that can be applied in the food industry. Now our company has surpassed an important obstacle to improve our business in Europe. After this milestone, we will observe the potential markets in the region and focus on expanding our export volume.”

USER focuses on Middle Eastern and Central Asian markets In addition to offer different tastes suitable for every culture User Food and Consumer Goods sets to expand its export network Pointing out that they would participate in Gulfood, Yummex and Anuga fairs in 2017, Abdullah Dizdar of User says they would promote Turkish cultural tastes as promoting Turkish coffee. We made an exclusive interview with Mr. Dizdar:

Your company is famous especially for its powder line products. What makes your products unique when compared with the competitors? What kinds of innovations do you add on your products?

To what extend have you realized your objectives since your establishment? How do you evaluate your current position? User Food & Consumer Goods Production Marketing Industry and Trade Corporation nestles the reflection of our family’s knowledge and experience by being transferred from them regarding the powder food products and spice sector. We have entered in the beginning of 1950s and the company carries on its production activities in facilities established on 5000 square meters of covered area with the objective of providing quality products to consumers.

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Abdullah Dizdar - General Manager

User Food and consumer Goods Production Marketing Industry and Trade Corporation export major part of it’s productions and it aims to be a Pioneer company in it’s sector by using advanced technology with it’s specialized staff and by doing Works to increase the level of quality, productivity, customer satisfaction and reliability, specially in ready mix powder food products.

Have you set an export volume target for 2017? What percentage of your production goes for exports? For some reasons, the year 2015 was not satisfactory for our company. The events in the region influences trade performances highly. But we are optimistic for the year 2016. We have planned a target to export 20 million dollars of product this year.

The trade fairs are important for exportation. What is your point of view to the shows at home and abroad? Which fairs will you be attending this year?

How is the situation of the Turkish powder industry when compared with the world markets? Do you have different projects for the domestic market?

What are your targets for export activity which is among the most important issues of User Food? Have you added any new markets to your export markets this Turkish people culture is closer to con- year? sume liquid drink, for now we have not any plan to enter markets in Turkey but we will be working on plans for future.

What are the consuming preferences according to nations? What kind of a sales policy have you been implementing at this regard? As you know, each country has different taste culture. We are trying to catch their tastes which is available for their culture. Like some countries prefer more sugar, some countries wants to feel more flavor. If companies can response to their taste cultures, these companies increase their export range every year.

Especially in powdered drink category Turkey is known as a growing producer in the world. Name of Turkish coffee is famous as well. So we would like to attend exhibitions for to show our product quality, our aim is increase export target with exhibitions. We will attend Gulf Food Dubai, Yummex Dubai and Anuga Germany exhibitions in 2017.

We have four categories of products, namely instant powder drinks, instant coffee and coffee mixes, bouillon and ready-made desserts. We export all of the production to 75 countries. We especially focused on the markets in Africa, Middle East and Central Asia. We also seek new markets. This year we started exporting to America.

So our main target is to catch the taste culture of country to enter to market which is our aim countries.

Cherry and grapes from Turkey penetrate into European Market Having an important share in exports of fresh grapes and cherries to European countries Turkish companies and organizations continue their efforts within the scope of the URGE Project in order to Increase their share in the market more. 13 companies exhibiting in the URGE Project run by the Aegean Fruit and Vegetable Exporters Association put their efforts to strengthen their 32

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position in the European market by participating in the Fruit Logistica Fair, one of the most Important International events of the sector, which was held in Berlin between 8 - 10 February 2017. Member of the Association of Turkish Exporters Assembly and chairman of Aegean Fresh Fruit and Vegetables Exporters Association Riza Seyyar, has pointed out that Germany is the

second biggest market in table grape exports, after Russia that is followed by Belarus, Poland, Austria, the Netherlands, Lithuania and the United Kingdom.

Half of Turkish cherries exported to Germany â&#x20AC;&#x153;Germany, followed by Holland, Norway, Sweden, England, Italy, Belgium and Denmark are among the top ten importing countries respective-

ly,” explains Seyyar. Germany has a 50 percent share in Turkey’s table cherry exports. Germany is a major buyer for the exporting companies covered under our URGE Project. Over 3 million Turks live in Germany. The awareness of Turkish products is high. We are at a point where we can further increase our exports to Germany. This fair attracts visitors and buyers from all over the Europe. Participation in the Fruit Logistica Fair has been very Important because of the high purchasing capacities of buyers in the region, geographical proximity and current awareness of Turkish products. We will have new opportunities there.” He explained that the activities carried out within the scope of the URGE project are based on a road map and that each activity is thought to be complementary to each other. He added, “Within the scope of the fair, while the power and capacity of the sector were demonstrated well, preparations for the future were carried out. In this context, we met again in Germany with the President of the Chilean Exporters’ Union in order to further strengthen the ground for cooperation with the country’s exporters In Chile that we have visited In December 2016.”

The following is the list of participating companies:

Agme Gida San. Ve TIc. Ltd. ŞtI. Ayhan Tarim Ltd. Balci Tarim ve Gida Ltd. Beyobasi Tarim Gida Ltd Bumey Gida Ltd. Cena Diş Ticaret ve Tarim. A.Ş. Egean Ithalat Ihracat Ltd. Şti. Kral Tarim UrunlerI ve Gida A.Ş. Sultan Tarim Urunleri Gida Ltd. Sultar Tarim Ltd. Yalican Gida Ltd. YetImler Tarim Ltd. Yonca Gida A.Ş. 34

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Saray Biscuits expands targets in abroad Saray biscuits, a respectful and deep-rooted company in the sector, has been offering to consumers with delicious products, including biscuits, wafers, chocolate, cakes, crackers and confectionery categories, in more than 110 countries of the world the brand is now preparing to introduce their newest tastes in Dubai. Last year the company has participated in APAS 2016 in Brazil, Seoul Food and

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Hotel 2016 in South Korea Sweets & Snacks Expo in Chicago Saray Biscuits is now presenting its products in Dubai. The company will meet its foreign consumers and suppliers at its GULFOOD 2017 fair, which will be held in Dubai from February 26 to March 2. In the booth of Saray Biscuit Eldnele, which combines the intense cream, which is a combination of real Turkish hazelnuts and cacao, with the creamy

Preparing for the Gulfood 2017 in Dubai to show its newest products to both consumers and businesses, Saray Biscuits extends its coverage in abroad. The brand aims to reach customers in England, Germany, Bosnia, Rumania, Jordan and Azerbaijan in five years.

oat chocolate, roasted peanut and irresistible caramelin of the palace, and Powernut with the palace’s deliciously cakes, natural fiber source oat, Roll Wafer a first in the snack products market, with 100 calorie portions of “Saray 100 Calories” product line, “Love it” with natural flavored fruit cake with apricot, raspberry and lime varieties, Coco Bonita with coconut filling, delicious chocolate bar with cocoa which is also first in Turkey, will be introduced besides OffTime, a coconut filler placed between two wet

Kamil Özdağ Saray Bisküvi Foreign Sales Director

cakes and a delicious milk chocolate covered cake varieties. Exporting their products to more than 110 countries, mainly USA, Germany, Holland, UK, Denmark, Sweden, France, Belgium, Romania, Dubai, Saudi Arabia, Palestine, Jordan, Iraq, Bosnia, Democratic Republic of Congo, Qatar and Azerbaijan under the Saray brand Saray Bisküvi Foreign Sales Director Kamil Özdağ said, “We have chosen Europe as a strategic target and have realized strategic partnerships in Germany, Holland, England, Denmark and Sweden to deliver our products to consumers at more points. The primary target markets we have set for the next five years are the UK, Germany, Bosnia, Romania, Jordan and Azerbaijan. This year we have been able to get meaningful co-operation opportu-

nities with different countries thanks to the international fairs we have participated in such countries as Brazil, South Korea and the USA”. He said, “We want to maintain our success in the domestic market with our flexible, strong and sustainable distribution channels, managed with a wide range of products and high levels of operational efficiency in export markets. By analyzing the market correctly, we aim to predict the trends and get quick action. We have a powerful structure that has absorbed and internalized the processes towards innovation. With the work we have done so far and with the vision of Turquality we are constantly exploring new markets abroad, where we are growing horizontally and vertically. Our goal is to become a world brand in 2023.

Poultry industry is on an upswing

With 1.6 million units hen egg production increased by 4% in December compared with the previous month, and increased by 12.3% compared with the same month of the previous year according to latest TURKSTAT data. Whereas number of the slaughtered chicken increased by 9.6% in December compared with the previous month with 95 million units, and increased by 1.6% compared with the same month of the previous year, the number of the slaughtered turkey increased by 65% in December compared with the previous month with 592 thousand units, and decreased by 9% compared with the same month of the previous year. With the realized 163 thousand 337 tones, chicken meat production increased by 9.8% in December compared with the previous month, and increased by 2.5% compared with the

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same month of the previous year. On the other hand turkey meat production increased by 13.1% in December compared with the previous month with 4 thousand 380 tones, and decreased by 13.5% compared with the same month of the previous year.

According to the seasonally and calendar adjusted series; chicken meat production increased by 1.6% compared with the previous month. According to the calendar adjusted series chicken meat production increased by 2.6% compared with the same month of the previous year.

Tomra Launches Customer Service Center In Istanbul, Turkey Leading food sorting systems manufacturer TOMRA Sorting Food has launched its first customer service center in Istanbul, Turkey, to expand further into the country and beyond to the Middle East. The facility enables TOMRA to showcase its expertise and innovative approach to sorting produce - including nuts, dried fruit, vegetables, potato products and many more - to new and existing customers. The state-of-the-art customer service center will also stock an extensive range of spare parts for its sorting systems, ensuring customers’ machines throughout Turkey and the Middle East benefit from even greater levels of service and machine uptime. TOMRA sales manager, Steven Hiel, says: “Our new customer service center is easily accessible for both Turkish food processors and those based in the Middle East.This aids us in achieving our objective of being closer to customers, where we can help them choose the

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right sorting solutions for local and regional produce.” “The facility is a strategic investment for the further expansion of TOMRA Sorting Food, which will help us strengthen our relationships in the region. We are excited about its potential and look forward to enhancing our capabilities in Turkey and the Middle East.” The facility also features a demonstration area where TOMRA can interactively showcase its sorting systems to clients. During a demonstration, customers can view a simulation of how products would be sorted and defects identified in their own production environment, using one of the many TOMRA sorting solutions available.

Steven adds: “Our Istanbul facility allows a great number of efficiencies to be made on behalf of our customers, including improved logistical access and quicker response times. Both these developments will ultimately help food processors improve profitability.” The customer service center opened following a weeklong roadshow, which included demonstrations at customer sites and the new facility itself. The roadshow culminated in a customer VIP event at the center that was attended by several customers, travelling from various regions of Turkey.

From farm to world markets with Bursa Metropolitan Municipality Established by the municipality which supports farmers in every field from quality production to the packaging with an aim of supporting rural development, Tarim A.S. seeks opportunities in global markets.

By increasing its involvement in exports Tarim A. S. has realized earnings of 120 thousand euros, and targeted to sell 500 tons of quince in 2017, 500 tons of figs, and 200 tons of pepper from Bursa to the Netherlands and Germany. 42

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With an aim to make Bursa a healthier and livable city, the Metropolitan Municipality, which has completed important projects in every area from transportation to historical assets, infrastructure to sports, has turned its route into rural development. Bursa is the first municipality that established the Rural Services Department and Agriculture Corporation in line with this goal, and started agricultural development projects that were not covered by now in the rural areas of 17 villages. While the projects had passed one after the other, the faces of the farmers engaged in agricultural production and animal husbandry began to smile.

From farms to the world market Targeting to find a share in world markets for their branded products produced by Bursa farmers, Tarim A.Ĺ&#x17E;. started to participate especially in the agriculture fairs organized in Europe. Thanks to these efforts, several contacts were signed for the exports of pepper, melon and pumpkin from YeniĹ&#x;ehir, black figs from Osmangazi, quince and pear from GĂźrsu and Kestel, to the Netherlands and Germany. Agriculture Inc. has sold 69 tons of quince, 45 tons of pear, 22 tons of black fig, 9 tons of pepper, 2 tons of

melon and 1.5 tons of honeycomb the the consumers in world markets. With this export, foreign exchange inflow of about 120 thousand Euros was earned, while the intensive contact with the world markets,Tarım AS’s export target for 2017 was also revised.

Quality of life in peasants will rise Metropolitan Mayor Recep Altepe stated that the population of Bursa is decreasing day by day, as it is the case throughout the country, and that all citizens are searching for high quality of life on the basis of this. President Altepe stated that the only way to prevent migration is to increase the quality of life, which is demanded by the people living in towns and villages, “We started our studies in this direction while the Metropolitan Law was not on the agenda. In the direction of their demands, we have brought our services in several fields from infrastructure to social services to our citizen. These works we have done so far voluntarily are now has become a legal duty of the Metropolitan Municipality. We are among the most prepared municipality for the application of this law. Our teams continue to work on the field. We are commissioning our completed projects. We continue to prepare new projects in line with regional needs,” he said.

Mayor Recep Altepe has pointed out that Tarim A.S. (agriculture inc,) is more than being a commercial and competitive organization. It aims to have a rebalancing attitude in market. Thanks to the efforts of Tarim A.S. the export prices of produces have gone over 3 to 4 liras per kilo which used to be below 1 lira in domestic market. 43

Red meat production declines in the 4th quarter

According to TURKSTAT, the official statistical institute of Turkey, total red meat production was estimated as 271 thousand tones in the 4th quarter. Red meat production decreased by 31.4% according to the previous quarter that Eid al-Adha festival was realized, it decreased by 8.8% when compared with the same quarter of last year. In total red meat production, the amount produced by slaughterhouses was 107 thousand tones. Estimated as about 249 thousand tones cattle meat production decreased by 30.8% according to the previous quarter, it decreased by 3.7% when compared with the same quarter of last year. Also estimated as 15 thousand tones sheep meat production decreased by 34.2% according to the previous quarter, that overall decreased by 48% when compared with the same quarter of last year, TURKSTAT announced.

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Snowball for Elvan’s 65th anniversary Elvan Gida starts its 65th year with snowball metaphor, a new product that targets to be a favorite among the youth. Tarik Muhaffel, marketing manager of Elvan Food company, who has been in charge of several departments since 2000, directs the activities of his company aiming to enter the US market. Muhaffel has told about his activities before the Gulfood fair and said, “We have been in the American market, an important target for us. We have serious plans aiming to improve our penetration in this market.”

How was the foundation of your brand, in your words? Our chairman Mustafa Kadirioglu has established the foundation of Elvan with his father Ahmet Hamdi Kadiroglu in 1952 as a sweet shop in Zeytinburnu. We celebrate its 65th anniversary. Third generation members of the family Hidayet and Osman Kadiroglu brothers have joined the business in the 1990’s, and export activities were started. I joined in the team in 2000 in export dept. Aiming to sell 1 billion dollars in 2023 in export markets and exporting to 130 countries our export company Intersweet has been awarded by IIB, Istanbul Exporters Association as top exporter in its field in the last two years.Total imports of major countries are as follows, Germany 11 bn. dollars, the US 14 bn., and England 9 bn. dollars. So we decided to target these major importer countries, instead of our present markets of about 10 bn. dollars of potential.

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Tarik Muhaffel, Marketing Manager

China, Saudi Arabia and Hong Kong are the fastest growing market for sweets and have serious sales potential. American market has many advantages, so decided to go deeper in.

We know Elvan Gida with its new products in Turkish market. What did you make in this market and what were the basic motivations for you? We are the first company who founded an R&D center in our field. Recently the ministry of science and industry has awarded our R&D

center for its performance. Having been presented with this award personally by the economy minister Nihat Zeybekci and the science and technology minister Faruk Ozlu was a great motivation for us. We obtain half of our sales over the newly developed innovative products. The new ad campaign for the launch of Snowball product that looks like a snowball is the result of our research and development efforts.

Mustafa Kadirioglu

Who are your target countries in export markets? Which is your priority? We export to 130 countries, heavily in neighboring geography. But, the fights have brought additional risks, so We decided to open up new markets in other parts of the world. Lately, we moved our interest towards American, British and Far Eastern markets. We want to grow 20 % minimum every year. Our target for the year is about 200 million dollars. In the years ahead we will force the band of 220 million dollars.

How was the ISM Cologne fair? Did you hit your targets? It was our 17th participation in ISM Cologne.There was a rising trend from 2000 to 2006, then some of the biggest firms began to quit the event and then the trend turned down. We observe a recession in the fair. This yearâ&#x20AC;&#x2122;s edition was better than the year 2016. There was a slight improvement in number of firms and visitors this year. As Elvan Food it was good, we were happy. We hosted visitors from 92 countries at our booth, which was decorated as a sweet shop embellished

with nostalgic motifs, where the visitors found opportunities to taste our products freshly cooked. We believe that we have broken several prejudices of foreigners about the products made in Turkey. Besides we promoted Turkish culture, Turkish coffee and their combination of them with modern day varieties.

What are your targets, the innovative products you have been planning and the fairs you want to exhibit in 2017? We have a rich agenda for fairs in 2017. We aim to be in about 32 fairs this year. ISM Cologne was a big one for us. Gulfood is ahead. Then come other major fairs, including Foodex, Japan, London, IF, Canada SIAL, South Korea, Seoulfood, China, SIAL, Sweet Snacks Expo Chicago, World Food Moscow, and Food Istanbul.

What are the details about your new product Snowball? It is an exciting initiative for us. It is a new adventure, a new voyage. We are the first company that launched it, but in a couple of months later, there appeared imitative followers of this product. It was sad.

It aims the youth with both its taste and style. It may be a little bit large for older people. We are sure that it will be a favorite among younger consumers. We shot the ad in two versions, both are running on TV and in digital, and we are going to introduce it with a special launching show. We put great effort behind it. We offer a different product and the people loved it.

Do you have any additional comments? For our 65th anniversary we established an award for the children of Turkey and in the world: Mustafa Kadiroglu Child Award for Innovation. We increased its budget four fold and decided to give it in 9 categories. Call for the award was started at our web site in four languages.

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Eating Seyidoglu, talking sweet turned a tradition

As being one of the leader brands in the sector in terms of taste and quality and being preferred by the consumers, Seyidoglu broke ground in Turkey in halva, jam and sesame seed paste with molasses area in Turkey.  Seyidoglu which started its activity in the beginning of 1950’s in the baklava area, later started producing new products such as halva, jam and sesame seed paste with molasses in the Seyidoglu Gida Sanayi ve Ticaret Anonim Sirketi which was established by Necati Göksu. As a result of successful investments, which are conducted from its establishments until today, not only its capacity

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and quality increased, but also it became a preferred brand in the market. Seyidoglu started its operation with 150 kg of daily halva production and novvas daily, it is producing 30 ton halva, 40 ton jam, 10 ton hazelnut cream with cacao and 10 ton sesame seed paste with molasses.   Seyidoglu broke grounds for several times in its own sector which is making production in an 8 thousand square meters of closed area in Hadimköy for meeting its increasing capacity as a result of customer satisfaction. Combining its production with handwork and technology, Seyidoglu continues taking firm steps forward.

Ege Hazır Yiyecek,

the art of traditional taste

Established 22 years ago by two young and entrepreneur spirits, the company has been continuing its operation under the leadership of two leaders without losing anything from its youth, dynamism and entrepreneurship, pursuing the motto as in the first day “we let nobody eat any food that we don’t let our children eat”. We asked the story of the company to Özlem Alpbaz, Assistant General Manager:

Our company, which has been growing with firm steps by making no concessions in quality, taste, product range, hygiene and service privileges for 22 years, has been carrying on its activities in 10 thousand m2 closed and 27 thousand m2 open area located in Torbali with employees over 500. We currently export to the USA, Canada, Germany, France, Holland, Taiwan, the UAE and Israel.

How do you contribute to Turkey’s food exports? Could you mention about your food exports in general? The story of delicious and various Based on a quarter of century experience, could you brief us on your company?

products served to you have been started by two enterprising persons within an area of 20m2. After introducing our products to seven National Outlet Chains in 1999, we have reached over 6000 sales points.

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Our product categories include: Appetizers, Meals, Premium Products, Snacks, Pickles, Deserts, Sauces. Our major export products are humus and its varieties, and stuffed vine leaves and stuffed cabbage rolls. We are able to

meet diverse range of requirements of our customers. So, we operate under the motto of “We make your dreams come true!” Being able to serve in three different packaging alternatives, our products assume remarkable advantages, thereby serving our customers in an efficient manner. Our export products do not contain any additives and food preservatives.

What are the major food and cuisine preferences of the countries to which you export? Which products are particularly preferred?

As for the domestic market share of your company, could you give information on it? We are the leader of the sector in terms of our specialization. We invest in producing in healthy products by placing in utmost importance as far as the shelf life of the products is concerned. Ege Hazır Yiyecek combines healthy products and taste in an ideal manner, thereby penetrating into domestic and foreign markets.

What would you like to add? We are convinced that our products would increasingly be consumed further in the future. Our company produces traditional cuisine and tastes efficiently. We are able to make our presence felt in terms of price and quality both at home and abroad. We are one click away from you at: www.egehaziryiyecek.com.tr

Stuffed vine leaves and humus varieties are preferred considerably. We employ 200 competent personnel at our stuffed vine leave and stuffed cabbage section. We are able to meet different tastes and preferences in this regard. Ege Hazır Yiyecek has been expanding its market share continuously.

Could you mention about your production line and the related technologies? We have two factories being able to produce a large variety of healthy products directed to export markets. Ege Hazır Yiyecek has been integrated into well-functioning marketing chains. We particularly differ in quality, taste, and product range, packaging, hygiene and service privileges

Turkish dried fruits to be tried at Gulfood 2017 With a vision to enrich and delight the world through Turkish dried fruits, mission to serve people Turkish dried fruits as the unique supply for a healthy diet and a delicious taste, and aim to increase sales and consumption of Turkish dried figs, grapes, apricots and pistachios through an effective marketing system to our target markets, to raise the awareness of consumers about the benefits of buying Turkish dried fruits and to provide quality products and a great service to her customers, Dried Fruit Promotion Committee of Turkey will also take a stage in the upcoming Gulfood 2017 to be held in Dubai World Trade Center in 26th February-2nd March. Aiming to increase sales and consumption of Turkish sultanas, dried apricots, dried figs and pistachios by highlighting the importance of dried fruits as a part of healthy diet, Dried Fruit Promotion Committee of Turkey was established under the control and coordination of the Ministry of Economy in 2012. The committee consists of 9 members appointed by the Boards Of Directors of the Aegean, Istanbul and Southeast Anatolia Dried Fruits Exporters Associations. Organizing promotion activities and attend trade fairs in target countries to promote Turkish dried fruits, the committee targets to increase the exports to USA, Indonesia, Malaysia, Japan, South Korea, India, Russia, China and Brazil.

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Chios Mastiha, a nutritional Greek food good for health

The uniqueness of Chios Mastiha is to be attributed to the global exclusiveness of its natal site, to its exceptional therapeutic properties and its rare aroma, which made mastiha very popular already since ancient times as a product contributing greatly to good health. Its uniqueness is enhanced by its multiple uses and the fact that it became very popular and an integral part of the culture of different peoples and cultures, particularly in the region of Eastern Mediterranean. Mastiha is the resin that flows from the trunk and the brunches of the mastic tree. It looks like a tear coming out of the tree scores and falls in drops into the soil. When the flow of mastiha is constant, the resin “tear” is large and relatively soft, while a non-continuous flow gives a small but harder “tear” of resin. Based on the resin flow, there are three mastiha types: “Large”, “Medium” and “Small”. Chios Mastiha has been designated as a PDO product since 1997. Further information can be obtained from: www.mastihashop.com

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Gulfood opens with bigger challenges

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Middle East stands out as a key growth area for food providers in global packaged F&B, with market tipped to reach USD2.2 trillion by 2020. Turkey is among frontrunners for the pie. 59

Dubai, UAE: The most significant representation of leading F&B brands the MENA region has ever seen will soon be converging in Dubai, as more than 140 major international food and beverage producers come together at the new Power Brands segment at Gulfood 2017. Represented by a contingent of major food industry heavyweights including Unilever, Nestle, Del Monte and IFFCO, the throng of leading F&B brands will go on display at the 22nd edition of the world’s largest food and hospitality show, which runs at Dubai World Trade Centre (DWTC) from 26 February to 2 March. Commenting on the influx of worldclass food producers and distributors at the show, James George, Analyst, Euromonitor International, said: “Manufacturers and distributors alike are looking at the Middle East and North Africa as one of the key growth regions. This is mainly fuelled by a handful of markets

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particularly the United Arab Emirates, Saudi Arabia and Egypt. With recent Euromonitor data highlighting that the global packaged food market is expected to reach USD2.2 trillion by 2020, George revealed that Asia-Pacific, and the Middle East and Africa are prevailing as the key growth drivers of packaged food globally. “Through new entrants or brand expansion, many brands will look to capitalize on the growth potential that these regions offer with significant investments across the region. The need for quality products and services will continue to rise as a growing population drive increased demand in the food and beverages sector,” added George. Capitalizing on this growth curve, the new Power Brands segment at Gulfood will connect regional buyers with international producers and distributors of both high-end and household

name food and beverage brands in one place. “2017 is a special year for Del Monte as we are celebrating our 125-year anniversary. We have come a long way, focusing always on quality, product innovation and freshness. During these years, Del Monte kept its promise by serving a meaningful cause - the health of its consumers - and providing nutritious, convenient and affordable fresh products,” said Heloise Buzet, Head of Marketing MENA, Del Monte (UAE). “For us, Gulfood and the new Power Brands segment in particular is an amazing opportunity to do business. As a truly global event, we are able to examine trends while increasing our trade networks to export on an even more significant scale,” she added. Furthermore, Fonterra - the world’s largest exporter of dairy products - is set to debut at Gulfood with its eyes firmly set on MENA region growth.

“Built on the expertise and heritage of New Zealand dairy farming, Fonterra is behind brands known and loved by millions of people in more than 140 countries,” said Santiago Aon, General Manager Fonterra Middle East. “We’ve supported the growth in dairy consumption across the Middle East and Africa for more than 40 years and we are focused on future investment and growth in this important region. “Gulfood is a great opportunity for us to showcase our high-quality NZMP ingredients and Anchor Food Professionals products. We are keen to engage with customers to better understand and meet their evolving needs,” added Aon. Products being featured in the Power Brands segment at Gulfood 2017 include elite brands distributed regionally by La Marquise International, a specialist department of regional sector heavyweight Buhaleeba Group’s Foodservice Division, and Spanish food and beverage leader MVF Select. La Marquise, who recorded a 25 per cent increase in sales in 2016, will use Gulfood 2017 to promote a range of speciality products including Saffron Syrup by 1883 Maison Routin. “Our Gulfood stand will be interactive and engaging because we want our visitors to feel like they’re not at an exhibition, but in a bar with 1883 Maison

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Routin, or in a coffee shop with Pellini or a gourmet store with IRCA, Palais du Chef and MEC3.” MVF Select, which markets its products as perfect for “the most discerning palates”, is looking to its fifth Gulfood showing to introduce ‘Spherification Products’, a natural health product of fruit and honey, as well as its star performers - original Organic Caviar and Halal Meats and Pâté (deer and ostrich). “The region is a very important market for us,” explained Yamila Tawfik, MVF Select’s International Business Manager. “It’s the connection between Europe and Asia and offers great potential as a fast-growing market in high gastronomic products.”

The F&B purveyors are among 140 headline names lining up for Gulfood’s first Power Brands feature. Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC said: “With more than 5,000 exhibitors, Gulfood is the perfect springboard for major distribution players who are looking to demonstrate their innovative products and solutions to international retailers. The show will provide a unique experience for buyers sourcing a full spectrum of boutique and household name brands.

“Following unprecedented demand for space, the new Power Brands platform will read like a Who’s Who of the F&B world, reflecting the growing need for quality products and services in this region.” Power Brands is one of eight dedicated segments now housed within Gulfood to ensure buyers can navigate the expansive show more effectively.The other sectors are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; and World Food.

Erpiliç leads the way in poultry Acquiring Bolca Hindi, Erpiliç serves the industry better

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Erpiliç started production in 1969; today it covers 11% of the white meat sector with an integrated structure consisting of 2,500 employees, 1,300 contracted breeders, 70 franchisees spread across Turkey, 121 live chicken shippers and 65 fodder shippers. With an annual production of 180,000 tons of chicken meat, it is among the 4 largest integrated chicken breeders and one of the top 100 industrial establishments in Turkey. Erpilic, which increases the strength of the regional economy in broiler meat production by 1.1 billion TL of turnover in 2016, increases its targets every year with its 17 Million USD export.

In the slaughterhouses at Bolu and Göynük, daily 380.000 chicken are cut 100 % by hand in accordance with Islamic rules under the supervision of food engineers and expert veterinarians on Turkey’s first industrial dry-pluck technology. Combining all the nutritional methods and innovations in the world with quality raw materials, Erpiliç produces 500,000 tons of fodder per year in 3 fodder factories. Erpiliç has a wide range of breeder production and growth; and there are 3 growth and 15 breeding eggs production facilities in its own structure

within Göynük, Mudurnu and Bolu. These facilities have an indoor area of 115 poultry and 179.000 sqm, where 1,100,000 breeder pullet annually produce an average of 175.000.000 breeding eggs.With these facilities, an average of 2.560.000 chicks are provided to our field growers. Erpiliç obtains TSE Halal Food Certificate and Gimdes Halal Food Certificate as well as ISO 9001 Quality Management System Certificate, ISO 22000 Food Safety System Certificate, ISO 14001 Environmental Management System Certificate and Compliance Documents to TSE Standards.

FIRST IN TURKEY: “DRY PLUCKING” In Dry Pluck method applied by Erpilic for the first time in Turkey, hot water boiler is no longer used to soften the feather of chicken. In the New Dry Pluck method, instead of being immersed in the hot water boiler, the chickens are loosened by passing through moist hot air tunnels. The softening feather is cleaned by hand with the help of automatic plucking machines. The traditional Dry Pluck method is thus also implemented in modern integrated plants.

More Hygienic Because the chickens are not immersed in the same hot water boiler in the dry-plucking method; bacteria, dust and lecal which may cause cross contamination between chickens by contamination with water do not occur and a more hygienic product is obtained.

More Healthy The Dry Pluck method removes the factors that increase the bacterial load of the untreated, untreated chicken caused by cross contamination in the former method. Due to the low formation of bacterial loads, chickens (within the cold chain conditions) reach the end consumer without carrying any health risks.

More Economical Since the hot water boiler is not used in the Dry Pluck method, the water consumption is seriously reduced. With this method, a daily average 100 tons of water saving is provided by Erpilic manufacturing. This method perfectly matches Erpilic’s environmental policies to preserve clean water resources.

ERPILIC ACQUIRED BOLCA HINDI In 2016, Erpiliç, has acquired Bolca Hindi, which is one of the leaders of turkey market in Turkey. And it brought

the criteria of Dry Plucking, Manual Cut and Halal Food into the turkey meat sector through Bolca Hindi. Bolca Hindi was established following a long research period and it initiated the production in 1995. Today, nutritional habits change rapidly in Turkey, the shortage of turkey meat in our kitchens throughout the year has been determined by Bolu Kalite Yem for the first time and it has been decided to produce this valuable nutrient source. In the studies implemented in USA and Europe, it was concluded that the most favorable climate and natural conditions

% 100 y

gB hterin Slaug and H

are found in Bolu; and when the Bolu Kalite Yem Sanayi A.S. feeds the animals with quality feeds, it is possible to reach “Healthy Pink Flavor”. Bolca Hindi is a subsidy of Bolu Kalite Yem Sanayi A.S. The taste of turkey meat, its superior nourishing qualities, rich variety of food, and most importantly, being economic and cheap are the main reasons for people choosing turkey meat. Turkey’s consumption of turkey meat has increased significantly since 1995 with pioneering of BOLCA HINDI and this company was acquired by Erpilic in 2016. The new modern slaughterhouse with a capacity of 1,200 units/ hour was commissioned in 2006 by Bolca Hindi. The new facility consists of slaughter, extraction, cooling and shocking units. There is an automated transfer system between units and each turkey is suspended separately during cooling, which prevents cross contamination. Carcass body temperature is lowered from 40 C0 to 16 C0within 2 hours and minimum amount of water is held within the skin. In addition, this new

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modern slaughterhouse is also used in Europe and the United States, with a very new steam plucking system, reducing the water retention of the turkey to the minimum, preventing cross-contamination. The project of this new facility has been prepared in Germany in accordance with European Union standards. The brood turkey eggs are imported from Canada and America. The eggs are produced within the maximum hygiene rules from herds with Certificates of Origin and the Health Certificate, and do not have any negative effects on human and animal health. Eggs are placed in our hatchery center at Bolu, where the daily turkey chick is obtained at the end of the 28-day incubation period. Production is carried out under the supervision of expert veterinarians and agricultural engineers in our incubation center where all kinds of hygiene rules are complied and highest quality chicken are produced. After the daily vaccination, beak cutting and gender separation, the chicken are again transported to the poultry houses under the necessary hygiene rules.

Live Production Turkey chicken removed from the egg during incubation are separated according to their gender and after the beaks are cut and vaccinations are done, they are shipped to specially arranged closed system houses with modern equipment. The Turkeys of Bolca are grown in special rings for 1 week and as they are 6 weeks old, their growth period transforms into fattening. In order to be ready for transfer to slaughterhouse, female turkeys weigh 9 kg, male turkeys weigh 16-17 kg. The Bolca turkeys are controlled on a weekly basis by the veterinary doctors of the business for their health and development status; and they are being fed by eight different forms produced by the extensive feed knowledge of the Bolu Quality Feed Industry In short, all life-cycle nutrition and vaccination programs in poultry are recorded in each phase, and this system is controlled by the Ministry of Agriculture authorities who permit the slaughter. Backtracking is also possible.The turkeys in their special cages are transferred to modern Bolca Hindi slaughterhouse with trucks.

Demand for edible oil in MENA region to outstrip global average European refineries eager to capitalize on MENA region’s rising demand by leveraging dedicated ‘Fats & Oils’ segment at Gulfood 2017 Dubai, UAE: An increasing appetite for olive oil is spearheading strong demand for edible oils across the Middle East and North Africa (MENA), putting the sector on track to record a 5.3 per cent compound annual growth rate by 2021, far outstripping the forecasted 3.8 per cent global average, according to Euromonitor International, the market research provider. Euromonitor International also reported that soaring demand for olive oil, particularly in the United Arab Emirates and Saudi Arabia, is the result of an influx of Arab and Southern European expatriates and an increase in the number of health-conscious consumers.

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“Growing health awareness is enabling more oil brands to penetrate the market, a trend that is set to further extend consumer awareness and, therefore, build category sales,” stated the Euromonitor report. Oils from vegetables, nuts and fish are also in high demand among increasingly health-conscious consumers, along with ‘low-impacting processing’ oils, in which nutrients are immune to heat such as virgin olive oil, raw coconut oil and cold pressed walnut oil. The growing interest in edible oils has given rise to a specialised Fat & Oils segment at next month’s Gulfood 2017, the 22nd edition of the world’s

largest food and hospitality exhibition, which runs from 26 February to 2 March, at Dubai World Trade Centre (DWTC). For the first time in its 30-year history, Gulfood 2017 will boast an evolved format where finished food and beverage products are divided into eight specialist sectors - a change designed to generate more direct access, deeper market insight and greater business potential for the 5,000 local, regional and international exhibitors and tens of thousands of visitors. “This dedicated segmented approach will greatly increase accessibility and trading potential as global food producers and traders establish new supply routes to reach customers and monetise opportunities in emerging markets,” explained Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “It creates a heightened experience for buyers and traders of the various product groups by connecting them with the right experts in one place. This enables them to acquire greater market insights and make strategic purchasing decisions in a shorter timeframe.” The concept has received a welcome response from Gulfood’s international exhibitor base, with 84 companies featuring in the Fats & Oils segment alone, including the world’s top olive oil producers from Italy, Spain, Greece, Cyprus, Tunisia and Algeria.

ity. Extra-virgin olive oil, pure olive oil and organic extra-virgin olive oils have gained popularity over the years, but as edible oils producers were are keen to showcase oils such as sunflower, soy, grapeseed and mixed seeds, and the versatility they offer. We have also launched our new product line made specifically for our B2C audience.

De Prado Evoo, Mueloliva Y Minerva, Oleicola Alvarez, Sovena España, and Ondoliva.

“Being hosted in the Fats & Oils segment at Gulfood will allow us to meet important partners from countries located in the Middle-East in order to expand our business.”

“With the increasing demand for edible oils, particularly olive oil, comes the added pressure of staying true to those values, but we have always pursued excellence in our work.

Meanwhile, the Spanish pavilion, under the umbrella of ICEX Spain Trade and Investment, will feature olive oil producing frontrunners such as Martín

“Gulfood presents an opportunity to showcase the Ondoliva way and demonstrate why we continue to be market leaders with our products.”

Jose Luis Marin of Ondoliva, said: “For more than 60 years we’ve produced the highest quality oils while staying true to our values of tradition and respect to the earth.

The Italian pavilion will feature key brands including Costa D’Oro, an innovative leader in the olive oil market segment globally; top selling olive oil producers Oleificio Zucchi and Olitalia Group; and family-owned extra virgin olive oil specialists Oleificio Rocchi. Taking part in Gulfood for the fourth time, Xavier Vallet, Export Manager at leading oil producers Oleificio Zucchi, said: “We have been producing high quality products since 1810, covering at first seeds’ oils and then also olive oils in which we have developed recent significant innovation such as traceabil-

With the number of health-conscious consumers on the rise, UAE-based olive oil producer IFFCO, will be showcasing its RAHMA Extra Virgin Olive Oil Special Harvest, which it claims has just 0.3% acidity compared with 0.8% found in most Extra Virgin Olive Oil. “This Olive Oil is produced by processing a rare variety of Olives.The process involves hand picking the best-quality olives, which are immediately taken to the mill in weather-controlled containers to ensure the fruit is in its freshest state before processing,” said Sudhakar Gupta, Director Business Development at IFFCO Group. “This is a unique proposition in the GCC region because no other known brand has this variety available for sale. Users of this variety are either consumers who missed having Olive Oil of high quality from their home country or existing users of Extra Virgin Olive Oil who enjoy adding a delicacy to their dining table.” “This dedicated segment at Gulfood provides us with the perfect platform to showcase our high-quality products.” “The biggest names in this important food commodities segment will be in Dubai to explore a market with consistently rising demand,” concluded LohMirmand. “The stage is set for some major deals to be struck.” Gulfood 2017 will feature 120 national pavilions including first-time participants Malta, Finland, Somalia and Azerbaijan, while international heads of state, ministers, government officials and scores of national trade associations eager to ink lucrative bi-lateral trade agreements will be among tens and thousands of anticipated visitors. Gulfood 2017 is a trade event open strictly to business and trade visitors. The show is open 11am-7pm from February 26 to March 1 2017 and 11am-5pm on March 2 2017. Visitors can pre-register at www.gulfood.com to save AED150 (US$ 40) on the onsite entry fee of AED350 (US$ 95).

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26 Feb - 2 Mar 2017

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Turkey’s Sunar Grup Eyes Low Calorie and GM-Free

The Group currently sells 164,000 tons/year of exports to more than 100 countries, with more than US$150 million in export value. It holds a current share of 43% of Turkey’s corn oil exports, 6% of it’s sunflower oil exports and 27% of it’s glucose exports. Most impressive is the group’s 58% share of Turkey’s starch exports, via the Sunar Misir division, which accounts for 330 of the Group’s 824 employees. The five-year goal for Sunar Misir is to continue to pursue an export-oriented growth strategy, with a 50% share of the Turkish sorbitol market and a 60% share of the maltitol market. These targets come on the back of significant investment into the production of these ingredients in recent years. Huseyin Nuri Comu, Board Chairman, Sunar Grup

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Sunar Misir started production at the first and only sorbitol plant in Turkey (2013), and followed this with the first and only maltitol plant in the country

in 2015. Founded in 1985, Sunar Misir, produces native starch, modified starch, dextrin, glucose, isoglucose, sorbitol, maltitol, corn gluten meal, corn gluten feed, corn germ, all solely produced from certified non-GMO corn. Huseyin Nuri Comu, Board Chairman, noted that this division of group invested €40 million in 5 years. As a policy to strengthen the impacts & return of these investments, the company hired highly talented employees and reinforced its R&D capability. Sunar Misir supplies its energy from a high-tech cogeneration plant based in the premises of Sunar Misir production area. We plan to invest €45 million for Sunar Misir in 5 years time until 2020 with focusing on high-value added/innovative products like food modified starch, construction chemicals, starch based bioplastics and some niche products, Comu explains.

Duru Bulgur stands for purity Duru Bulgur is the one of the leading food companies in Turkey and has its headquarters located in Karaman. Since commencing operations in 1935, Duru Bulgur has continued to supply the same high quality product to its valuable consumer base around the world with the vision to positively contribute to the health of her customers by offering natural foods while at the same time supporting sustainable agriculture and environmental protection with their supply chain partners and mission to supply to their valuable customers around the globe with natural, healthy and delicious foods they can enjoy and share with confidence.

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Ä°hsan Duru, Chairman of the Board, Duru Bulgur

The founder of her brand, Ziya Duru started manufacturing bulgur (cracked wheat) with his brother Ihsan Duru in 1935 to meet the demands of military personnel. Ziya Duru placed great importance on producing a natural,

high quality product that he has passed onto his sons Ihsan Duru and Emin Duru. The traditional production method involved wheat being milled with only water and the bulgur sun dried. This process remains virtually unchanged although the production process has since been automated.This is why today Duru Bulgur has a superior natural taste and remains a firm favourite with her customers. Today, with over 300 employees, six distribution warehouses and three production plants with a daily capacity of 250 tonne, Duru Bulgur has a global distribution network of over 50 distributors and currently exports to all EU countries, the USA, Japan, China, Bosnia, North African, Middle East, Africa and Australia. Duru Bulgur has ISO 9001:2000 Quality Management System and ISO 22000 Food Safety System, as well as Halal and Kosher certificates.

Acarsan at Gulfood 2017 Having ventured into the industry with 600 tons wheat flour production capacity per day in 2003, Acarsan today reached 1850 ton/day capacity in total including 400 tons of pasta, 700 tons of semolina in 2014 and 150 tons of instant noodle. In 1977, Acarsan Makarna Un Gida Insaat Sanayii ve Ticaret A.S (Acarsan Pasta Flour Food Construction Industry and Trade Co. Inc.) has been established by Selim ACAR.    Acarsan Makarna Un Gida Insaat Sanayii ve Ticaret A.S (Acarsan Pasta Flour Food Construction Industry and Trade Co. Inc.), which has one of the most biggest and modern manufacturing plant of TURKEY; first ventured into the industry with 600 tons wheat flour production capacity per day in 2003.   In addition to the existing capacity, it reached a 1850 ton/day capacity in total including 400 tons of pasta, 700 tons of semolina in 2014 and 150 tons of instant noodle in 2016. Banetti pasta is manufactured by 100% durum wheat semolina that is a gift from Anatolia to the World Cuisine. Each phase of the manufacturing is conducted under the highest hygiene standards and remains under total control. Controlled entirely by the computers, the integrated facility complies of and meticulously follows the quality assurance standards during the all process from pre-manufacturing (raw material) to the final phase and it proves that with laboratory tests with advanced labs.

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Banetti Pasta is in the manufacturing facilities of Acarsan Makarna Un Gida Insaat Sanayii ve Ticaret A.S which has the certificates guaranteeing its quality such as ISO 9001:2008, DIN EN ISO 22000:2005, DIN EN ISO 14001:2009, OHSAS18001: 2007, HELAL, KOSHER, TSE, BRC, and IFS.    Acarsan Makarna Un Gida Insaat Sanayii ve Ticaret A.S (Acarsan Pasta Flour Food Construction Industry and Trade Co. Inc.) has exported worldwide with many continents : such as Far East, Middle East, Asia, Europe , Africa , South and North America as a brand of `BANETTI’.

Halal industry represents big business in both Muslim and non-Muslim territories Banvit sets the trend: poultry as a preferred source of meat Itâ&#x20AC;&#x2122;s no secret that certain mainstream meat brands are turning their attention towards healthier meat variants such as poultry. Not only does it have a shorter production cycle than many types of meat, it also often costs less to produce thanks to the low cost of grain. Most important however, is the fact that consumers themselves are perceiving poultry as a way to increase their protein intake and avoid unnecessary fat in their diets.

The Driving Force: Health awareness and a focus on food transparency So thanks to its healthy image and lower end price at retail, per capita consumption of poultry currently sits at around 40 kg in the GCC aloneâ&#x20AC;&#x201C; a figure that is set to rise in the future. In particular, todayâ&#x20AC;&#x2122;s growing focus on health, nutrition and food transparency is putting Halal meat in the spotlight for all the right reasons. According to experts, this method ensures that during its life, the animal has eaten well and been treated well in accordance with Islamic standards. It also undergoes two health checks including one by the halal certification authority.

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Besyildiz hastens exports with new products

African market is targeted for fast growth with new products Established in 1967 by five brothers as a small workshop, 5Yildiz, (5 Star) serves to major hotels, restaurants, cafes, pizza chains, national and local markets with it motto of Master of the Tastes. Celebrating 50th anniversary of the company, Emrah Altinkaya, export manager informed us about his business. Having factories located in Pendik and Kurtkoy, the company provides employment for 200 people. They have been operating at their facility since 1997. Product portfolio of the company includes canned products consumed in burgers and delicatessens, such as

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schnitzel, nugget, cordonblue, doner, burger, sausages, pastrami, cooked meat, fumed turkey, baked beans, humus, saksuka, yaprak sarma and others. The company has BRC, Halal, ISO9001, ISO 22000 and TSE certificates, for quality of their products and target middle east markets for exports.

“The main source of consumers’ trust depends on continuous inspection and control of production process, using quality inputs and delivery of fresh products. We are going to participate in the Gulfood fair in Dubai and Anuga in Germany. We want to grow fast with new products that we added to our product portfolio recently in export markets.” said Altinkaya.

Turkey’s food and agriculture industry Home to the headwaters of the Tigris and Euphrates Rivers,Turkey’s agricultural sector today is echoing the prosperity of ancient Mesopotamia. With its favorable geographical conditions and climate, large arable lands, and abundant water supplies, Turkey is considered to be one of the leading countries in the world in the field of agriculture and food. The restructuring efforts that began in the early 1980s resulted in a domestic market that is an integral part of the world economy today. Turkey has a robust agriculture and food industry that employs over a quarter of the country’s working population and that accounts for 7.1 percent of the country’s GDP.The sector’s financial contribution to the overall GDP increased 43 percent from 2002 to

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2014, reaching USD 57.2 billion in 2014. The strengths of the industry include the size of the market in relation to the country’s young population, a dynamic private sector economy, substantial tourism income and a favorable climate. Turkey is the world’s 7th largest agricultural producer overall, and is the world leader in the production of dried figs, hazelnuts, sultanas/raisins, and dried apricots.The country is also one of the leading honey producers in the world. Turkey boasted production of 18.6 million tons of milk in 2015, making it the leading milk and dairy producer in its region. The country also saw production totals of 38.6 million tons of cereal crops, 28.5 million tons of vegetables, 17.5

million tons of fruit, 2 million tons of poultry, and 1.1 million tons of red meat. In addition, Turkey has an estimated total of 11,000 plant species, whereas the total number of species in Europe is 11,500. This bountiful production allows Turkey to maintain a significantly positive trade balance thanks to its position as one of the largest exporters of agricultural products in the Eastern Europe, Middle East, and North Africa (EMENA) region. Globally,Turkey exported 1,781 kinds of agricultural products to 190 countries in 2015, accounting for an export volume of USD 16.8 billion. Dairy products including milk, yoghurt, cheese, kefir, and ayran (a drink made of yoghurt and water) form an integral part of the traditional Turkish

The strengths of the industry include the size of the market in relation to the country’s young population, a dynamic private sector economy, substantial tourism income and a favorable climate. diet. Traditionally, artisan, unpackaged products have dominated the Turkish dairy market, meaning there is vast potential for investors looking to break into Turkey and the greater region with a mass market approach. This potential is not limited to only the dairy sector. Turkey is looking to position itself as the preferred option for being the regional headquarters and supply center of top global players in the agricultural sector. To encourage investment in the sector, Turkey offers a set of incentives for potential agribusiness investors. The Turkish government’s support mechanisms include favorable regulations, an extremely competitive tax structure, a qualified labor force, and numerous investment incentives. According to McKinsey and Co., Turkey offers significant investment opportunities in agribusiness subsectors such as fruit and vegetable processing, animal feed, livestock, poultry, dairy, functional food, fisheries, and enablers (in particular cold chain distribution, greenhouses, irrigation, and fertilizer). As part of its targets set for the agriculture sector by 2023 Turkey aims to be among the top five overall

producers globally. Turkey’s vision for its centenary in 2023 includes other ambitious goals, such as: • USD 150 billion gross agricultural domestic product • USD 40 billion agricultural exports • 8.5 million hectare irrigable area (from 5.4 million) Ranking number one in fisheries as compared with the EU SOURCE: INVESTMENT SUPPORT AND PROMOTION AGENCY OF TURKEY

World-class power brands to boost regional presence at Gulfood 2017 Middle East stands out as a key growth area for food providers in global packaged F&B, with market tipped to reach USD2.2 trillion by 2020 Dubai, UAE: The most significant representation of leading F&B brands the MENA region has ever seen will soon be converging in Dubai, as more than 140 major international food and beverage producers come together at the new Power Brands segment at Gulfood 2017. Represented by a contingent of major food industry heavyweights including Unilever, Nestle, Del Monte and IFFCO, the throng of leading F&B brands will go on display at the 22nd edition of the world’s largest food and hospitality show, which runs at Dubai World Trade Centre (DWTC) from 26 February to 2 March.

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Commenting on the influx of worldclass food producers and distributors at the show, James George, Analyst, Euromonitor International, said: “Manufacturers and distributors alike are looking at the Middle East and North Africa as one of the key growth regions. This is mainly fuelled by a handful of markets particularly the United Arab Emirates, Saudi Arabia and Egypt.

“Through new entrants or brand expansion, many brands will look to capitalise on the growth potential that these regions offer with significant investments across the region.The need for quality products and services will continue to rise as a growing population drive increased demand in the food and beverages sector,” added George.

With recent Euromonitor data highlighting that the global packaged food market is expected to reach USD2.2 trillion by 2020, George revealed that Asia-Pacific, and the Middle East and Africa are prevailing as the key growth drivers of packaged food globally.

Capitalising on this growth curve, the new Power Brands segment at Gulfood will connect regional buyers with international producers and distributors of both high-end and household name food and beverage brands in one place.

“2017 is a special year for Del Monte as we are celebrating our 125-year anniversary. We have come a long way, focusing always on quality, product innovation and freshness. During these years, Del Monte kept its promise by serving a meaningful cause - the health of its consumers - and providing nutritious, convenient and affordable fresh products,” said Heloise Buzet, Head of Marketing MENA, Del Monte (UAE). “For us, Gulfood and the new Power Brands segment in particular is an amazing opportunity to do business. As a truly global event, we are able to examine trends while increasing our trade networks to export on an even more significant scale,” she added. Furthermore, Fonterra - the world’s largest exporter of dairy products

- is set to debut at Gulfood with its eyes firmly set on MENA region growth. “Built on the expertise and heritage of New Zealand dairy farming, Fonterra is behind brands known and loved by millions of people in more than 140 countries,” said Santiago Aon, General Manager Fonterra Middle East. “We’ve supported the growth in dairy consumption across

the Middle East and Africa for more than 40 years and we are focused on future investment and growth in this important region. “Gulfood is a great opportunity for us to showcase our high-quality NZMP ingredients and Anchor Food Professionals products. We are keen to engage with customers to better under-

stand and meet their evolving needs,” added Aon. Products being featured in the Power Brands segment at Gulfood 2017 include elite brands distributed regionally by La Marquise International, a specialist department of regional sector heavyweight Buhaleeba Group’s Foodservice Division, and Spanish food and beverage leader MVF Select. La Marquise, who recorded a 25 per cent increase in sales in 2016, will use Gulfood 2017 to promote a range of speciality products including Saffron Syrup by 1883 Maison Routin. “Our Gulfood stand will be interactive and engaging because we want our visitors to feel like they’re not at an exhibition, but in a bar with 1883 Maison Routin, or in a coffee shop with Pellini or a gourmet store with IRCA, Palais du Chef and MEC3.” MVF Select, which markets its products as perfect for “the most discerning palates”, is looking to its fifth Gulfood showing to introduce ‘Spherification Products’, a natural health product of fruit and honey, as well as

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its star performers - original Organic Caviar and Halal Meats and Pâté (deer and ostrich). “The region is a very important market for us,” explained Yamila Tawfik, MVF Select’s International Business Manager. “It’s the connection between Europe and Asia and offers great potential as a fast-growing market in high gastronomic products.” The F&B purveyors are among 140 headline names lining up for Gulfood’s first Power Brands feature. Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC said: “With more than 5,000 exhibitors, Gulfood is the perfect springboard for major distribution players who are looking to

demonstrate their innovative products and solutions to international retailers. The show will provide a unique experience for buyers sourcing a full spectrum of boutique and household name brands. “Following unprecedented demand for space, the new Power Brands platform will read like a Who’s Who of the F&B world, reflecting the growing need for quality products and services in this region.” Power Brands is one of eight dedicated segments now housed within Gulfood to ensure buyers can navigate the expansive show more effectively. The other sectors are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; and World Food.

Aroma develops even more 100% naturally AROMA Bursa Meyve Suları ve Gıda Sanayi A.S. was established over a 75.000 m² area in Gürsu Dsitrict of Bursa on the year of 1968. At the company being established as an aggregate corporation, Duruk Group acceded the management by purchasing the majority interest on 1991. By increasing the processed fruit amount day by day with the investment thrust starting on 1991, it has been increased from 20.00 ton to 125.00 ton in a year and Aroma has become one of the leading fruit juice filling facilities of the country. AROMA Bursa Meyve Suları ve Gıda Sanayi A.Ş. producing fruit juices, natural spring water and carbonated beverages has a wide product range. There is semi finished (concentrated fruit and puree) and finished product Aroma presents its fruit juices under manufacture in the integrated facili- the brand of Aroma 100%, its nectars under the brand of Aroma and ties. Meyöz nectars, lemonade under the brand of Aroma Limonta, fruity beverages under the brand of Aroma Tropical, gaseous beverages under the brand of Aroma.

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Aroma has been taking place in this market since 2004 under the brand of Aroma Ömer Duruk Natural Spring Water. AROMA Ömer Duruk Natural Spring Water Facilities constructed inside 50.000 m² open area as 10.000 m² closed area in the year of 2004. Natural spring water comes from the natural spring water source in Uludağ being at 2020

m height. Filling is carried out full hygienically with automatic machines in accordance with the applicable international standards in the facility. Aroma Ă&#x2013;mer Duruk Natural Spring Water is a healthy, delicious and silky water thanks to it rich mineral components and low sodium rate. Aroma made significant contributions to the development of fruit juice market by brining in so many new from the date it was established. Mixed fruit nectar with 9 vitamins including 10 different fruit which was first manufactured by Aroma, 100% products flavored with apple can be given as a few examples among the innovative products presented to the taste of the consumer recently. Exportation volume of Aroma targeting being a Worldwide Brand has been increasing day by day. Among the countries that Aroma making exportation; fruit juices and nectars, various concentrated juices and purees, gaseous beverages and natural spring are exported to so many countries like waters Germany, France, the United Kingdom, the Netherlands, Spain, Belgium, Norway, Poland, Den-

mark, Austria, Switzerland, Sweden, USA, Australia, Cyprus, Turkmenistan, Georgia, China, Bulgaria, Malta, Canada, Mongolia, CĂ´te dâ&#x20AC;&#x2122;Ivoire, Ghana, Kenya Benin, Burkina Faso, Morocco, Libya, Iraq, Israel, Mexico, Italy, Dubai and East Turkistan, etc. Aroma, continues giving service to the consumer markets not only with her quality policy not changed from past to today, but also with her safe, confident and delicious products, as well as their traditional but at the same time innovative approach as being a company growing and developing domestically and in abroad day by day.

An outlook to annual production of food of animal origin in 2016

According to a latest statistics issued by TURKSTAT, bovine animal number increased by 0.7% in 2016 when compared to the previous year, and became 14 million 222 thousand heads.Whereas cattle number increased by 0.6%, and became 14 million 80 thousand heads; buffalo number increased by 6.2%, and became 142 thousand 73 heads. Sheep and goat number decreased by 1.4% in 2016 when compared to the previous year, and became 41 million 329 thousand heads. In the group of sheep and goat, sheep number de-

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creased by 1.7%, and became 30 million 983 thousand heads; goat number decreased by 0.7%, and became 10 million 345 thousand heads. Total milk production decreased by 0.9% in 2016 when compared to the previous year, and became 18 million 489 thousand heads. 90.8% of this amount was cow milk, 6.3% was sheep milk, 2.6% was goat milk and 0.3% was buffalo milk. Wool and mohair production increases, whereas hair, honey, honey wax and silkworm cocoon production decreases

According to the previous year, wool production amount increased by 5.6%, mohair production amount increased by 4.9%, and hair production decreased by 2.2%, TURKSTAT also announced. Honey production decreased by 2.2% in 2016 when compared to the previous year, and became 105 thousand 727 tonnes. Honey wax decreased by 6.6%, and became 4 thousand 440 tonnes. Number of villages in action of sericulture increased by 21.5% in 2016 when compared to the previous year, and became 576 units. Number of families involved in sericulture increased by 2.3%, and became 2 thousand 1 units. Number of egg boxes opened increased by 13.4%, and became 5 thousand 303 units, while silkworm cocoon decreased by 10.4%, and became 103 tonnes, emphasized in the TURKSTAT latest release distributed recently. Also indicated in the recent TURKSTAT report was the number of poultry that increased by 5.4% when compared to the previous year Number of broiler hens increased by 3.1%, and became 220 million 322 thousand units, number of laying hens increased by 10.2%, and became 108 million 689 thousand units, number of turkeys increased by 12.6%, and became 3 million 183 thousand units at the end of 2016. Number of ducks increased by 3.9% and number of geese increased by 9.7% in 2016.

GCC meat & poultry demand on the rise with origin & organic moving up agenda Gulfood’s Meat & Poultry segment draws global response as exhibitors keen to highlight the health benefits of protein-packed food Dubai, UAE: With bullish forecasts emerging on the GCC’s consumption of meat and poultry, a specialised segment focused on the product range has drawn a huge international response for world-leading food and beverage exhibition Gulfood 2017.

The new Meat & Poultry sector, one of eight dedicated segments in the new sectorised layout of the giant Gulfood exhibition due to open its 22nd edition at the Dubai World Trade Centre (DWTC) from 26 February to 2 March, has attracted 259 exhibitors from 35 countries including the biggest sector names from South America, Australia, the Far East, North America and Russia.

tional diets, is predicted by research house Alpen Capital to climb to 4.3 million tonnes by 2019. Alpen’s GCC Food Industry Report highlights growing demand for healthy, organic and halal products from trusted sources.

The specialised show comes as meat consumption in the six GCC states, where meat features heavily in tradi-

The region’s increase in meat consumption is in line with the rising global trend of consumption of protein-rich

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foods, particularly organic and healthy produce with a strong, branded and most often halal provenance. According to market research provider Euromonitor International, with processed and red meat called into question recently over associated health risks, meat-oriented businesses are “likely to emphasise the benefits of

meat consumption, such as the fact it contains important nutrients and high quality proteins. They are also likely to include a greater variety of less processed products in their portfolio.” Agriculture consultancy Clarity estimates the region’s demand for organic food indicates a market worth about US $1.5 billion by 2018. The growth in organic food consumption has not gone unnoticed with the Halal Food Information Centre saying success in the GCC could depend on fulfilling this demand. “GCC populations have changed their consumption

due to being a source of high protein but low fat food, making it even more attractive for consumers in the region.” Region-wide health awareness campaigns are being credited with driving demand for healthier food as many consumers now pay more attention to their diet. This in turn has led to an increase in number of producers vying for a share of a market that is increasingly seeking healthy and trusted food sources. “Exhibitor feedback from 35 countries participating suggests this year’s show

is uncovering new regional trends with demand for healthier options, especially organic products, on an upward curve,” explained Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. Keen to outline why its products are right for the health-conscious family at the Meat & Poultry sector is Banvit ME, the UAE-based subsidiary of Turkish poultry producer Banvit. Banvit will be showcasing its range of poultry products from whole chickens to additive-free processed products including popcorn and chicken burgers.

patterns by turning to more healthy food products,” the centre said.“One of the reasons is that government sectors aggressively promote continuous measures to reduce the obesity problem in the region. Therefore, broiler manufacturers should follow this health trend of the GCC consumers by developing a variety of processed chicken products. Moreover, they should advertise that their products are good for health

“Chicken is a very healthy source of protein consumed by different age and socio economic groups. Per capita consumption is around 40 kg in GCC and we expect it to increase in the future as well,” said Murat Kunt, General Manager, Banvit ME FZE. “Day by day, consumers are getting more health conscious. Banvit, by adapting its production to this trend, introduced additive-free further processed products to the market after 2 years research. Banvit popcorn, nuggets, burger, breaded burger, mince, meatball, kebab can be the first choice of mothers to serve heathy and tasty products to the entire family.Visitors to Gulfood’s Meat & Poultry sector will see for themselves.” It’s not just the immediate GCC demand that exhibitors are looking to fulfil, but the wider Middle East and beyond served by the UAE’s buoyant re-export and transhipment trade. The US Meat Export Federation (USMEF) says its members are looking for a wider reach when they take part in the show’s ‘Taste of the USA’ pavilion. “For US red meat exporters, Gulfood has a well-established reputation as the premier marketing event in the Gulf Region,” said USMEF President and CEO Philip Seng. “But over the years Gulfood’s footprint has expanded considerably, and it’s also now a key venue for exporters looking to grow their business in emerging markets in Africa, Asia and Europe.” Similarly, this year the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is bringing its largest delegation in history with 87 companies. “The participation in the fair is a strategic initiative to promote Brazilian products from the food and beverage sector, since the Gulf Cooperation Council (GCC) market is an important destination for Brazilian exports,” said Marcia Nejaim, Business Director of Apex-Brasil. “Gulfood reaches, in addition to the GCC market, buyers from Africa and Asia, which are historically important markets for Brazil.”

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“In 2016, Brazilian exports to the countries of the GCC – Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman – totalled $6.04 billion, and the imports were $2.66 billion,” he added. “To the UAE alone, where the fair takes place, Brazil’s 2016 exports totalled $2.23 billion and imports were $366 million. Considering only food and beverage products, the total exported in 2016 was $3.93 billion, led by chicken meat, sugar and beef.” The Meat & Poultry sector is one of eight dedicated segments now housed within Gulfood, the world’s largest food and hospitality trade platform, which takes up all DWTC’s available indoor exhibition space and purpose-built temporary structures. The segmented approach is aimed at ensuring buyers make the most productive use of their time at the event by being able to more easily and effectively navigate it. The other features are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-from; Pulses, Grains & Cereals; Power Brands and World Food. Returning to Gulfood for a third consecutive year, Halal World Food will further cement its standing as the world’s biggest annual Halal food sourcing trade show. Previously, exhibitors’ products included in the showwithin-a-show concept were spread across the entire exhibition, but the new sectorized format will see most Halal-certified products move to the dedicated Meat & Poultry zone.

ISM-Cologne confirms its exceptional international position

Turkey positioned itself as one of the major national exhibitors

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After four exhibition days, the 47th ISM in Cologne closed on a very good result. Once again almost 38,000 trade buyers from over 140 countries were registered. The exhibitors were thoroughly convinced by the excellent quality of the visitors. Once again this year, decision-makers from all trade channels made use of the world’s largest trade fair for sweets and snacks to go about their comprehensive business activities. 1,649 exhibitors from 68 countries exhibited at ISM 2017. “ISM once again confirmed its international position as a global platform for the sweets trade. Furthermore, we were able to further reinforce our

position with a slight growth in the number of exhibitors,” commented Katharina C. Hamma, Chief Operating Officer, Koelnmesse GmbH. “ISM is the central hub for the national and international business,” confirmed Bastian Fassin, Chairman of the International Sweets and Biscuits Fair Task Force (ASIM). “The exports are not only of great significance for the German industry. The entire sweets and snacks business has an international alignment.” Hence, the consequences of the Brexit and possible trade restrictions by the USA were a major topic of conversation at the trade fair.

The booth of Turkish Confectionery Promotion Group has been a focus of attention at the show. Live shows at the stand pulled a great deal of attention of the visitors.

The exhibitors of the 47th ISM also placed their bets on new products and marketing ideas this year. Instead of one overriding trend, many individual tendencies that were aimed at different target groups were recognizable. â&#x20AC;&#x153;Something for all tastesâ&#x20AC;? is the motto of the flexible and innovative industry that relies above all on one aspect: Enjoyment and taste. This is why sugar-reduced, vegan or vegetarian sweets, bakery products and snacks primarily have to also please the taste buds of the consumers, as various surveys underlined. As always, the buyers proved to be very open to new approaches. Since a large majority of the trade visitors are decision-makers within the companies, numerous negotiations were successfully transacted on-site, a good follow-up business is also expected in many cases. Large trading companies from Germany and other European countries were represented as well as buyers from North America, the Near East and South America. A high number of visitors from the specialized trade, which is important for many suppliers of specialties, were also welcomed in Cologne.

ELVAN brand realized an effective show with a nice stand and a strong team.

FOOD TURKEY magazine was distributed efficiently at the show area.

Fundamentally, the share of foreign visitors remained constant at around 67 percent. ISM registered significant growth in the number of visitors from Japan, India, Pakistan and the Baltic region. Due to the Chinese New Year celebrations, ISM recorded a decline in the number of visitors from China. Visitors were also registered from Great Britain and Turkey. The ISM Award was conferred for the fourth time. The award winner was Gota Morinaga, Representative Director, Representative Chairman, Morinaga Co. Ltd., Japan. The international prize of the world’s largest and most important trade fair for sweets and snacks pays tribute to exceptional services to the sweets and snacks industry. The award winners of the past years were Herman Goelitz Rowland Sr. (Jelly Belly Candy Company, USA), Felix Richterich (Ricola AG, Switzerland) and James N. Walker, (Walkers Shortbread, Great Britain).

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At its new location in Hall 2.2, the “New Product Showcase”, which has established itself at ISM since 2010, was once again strongly frequented. The following three products were voted the top three innovations of this year’s ISM by the visitors: 1. Bad Luck Cookies by Pechkeks GmbH, 2. Organic Veggie Box by my ChipsBox GmbH and 3. Pralibel

Dômes by Pralibel NV. Furthermore, the ISM Packaging Award powered by ProSweets Cologne was also conferred for the first time.The prizewinner was the Barbecue Marshmallow Grill Bag by tri d’Aix GmbH. With an attendance of 17,000 trade visitors from over 100 countries, ProSweets Cologne - the international supplier fair for the sweets and

snacks industry - which is held parallel to ISM, also confirmed its significance as an important information, order and networking platform for the entire industry Together with ProSweets Cologne, ISM covers the entire value chain of sweets production and sales at the same time and place - a worldwide unique constellation.

The ISM 2017 in figures: 1,647 suppliers from 68 countries, 86 percent of whom came from abroad, exhibited at ISM 2017 on exhibition space covering 110,000 mÂ˛. These included 226 exhibitors and 10 additionally represented companies from Germany as well as 1,400 exhibitors and 11 additionally represented companies from abroad. Almost 38,000 trade visitors from over 140 countries attended ISM 2017, the foreign share was 67 percent. The 48th ISM is scheduled to take place from 28 to 31 January 2018. ProSweets Cologne, the international supplier fair for the sweets and snacks industry, will once again be held parallel to ISM 2018.

Turkish cherries flies to world markets by THY National flag carrier Turkish Airlines, THY, has given a positive response to Turkish exporters on their demand of air cargoes to export Turkish fresh fruit and vegetable products to export markets faster and more rationally. The talks between Turkish fruit and vegetable exporters association and managers of THY have been realized during Logistica Fair event

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held in Berlin, Germany. The participants were Rıza Seyyar, the President of the Board of Directors of the Turkish Exporters Assembly and Chairman of the Association of Aegean Fresh Fruits and Vegetables Exporters; THY Cargo Chief Executive Officer Turhan Özen, Cargo Vice President Halit Anlatan, Regional Manager for Central and Southern European Cargo Tarik Parlak and İzmir Cargo Manager Nesrin Elif Yaylalı.

On the occasion Seyyar said, “We need first to be fast fish in order to get be a big fish and to develop new methods to sell our produces at higher prices and to enter to the international markets. One of the most important conditions of the export-oriented growth is to produce value added products. We believe that the proposed solution with THY is the best

way to reach our aims for current products.” He also mentioned about a successful examples of Israel and Chile great exporters of fruits. We learned during our visit, Chile exports of fruits by air cargo and realized a volume of four fold of Turkey’s, though she has smaller volume of produces. Fresh fruits, vegetables, aqua products, flowers and other produce grown in every corner of Turkey will be delivered to world markets by air cargo. With the help of THY services which increases cargo capacity and destinations Turkish food industry can catch the 2023 targets of 40 billion dollars.”

Rıza Seyyar

THY deputy general manager Turhan Ozen, emphasized on their efforts to expand cargo capacities and services and the importance of their support to Turkish exporters. He said, “Sustainability in increasing transport capacity will be possible with good planning and we must work together with the Exporters’ Union. We are ready to cooperate with the sector and start working as soon as possible to provide service to every region of the world at affordable prices and with a sustainable mechanism. In line with the information furnished by the exporters’ associations, seasonal

fixed prices and destinations can be decided on the basis of product groups.” As a result of the negotiations, it was decided between Exporters’ Associations and THY representatives to organize a workshop in April and start package price and destination planning. 102

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Great interest in Turkish bulgur in Mecca

Duru Bulgur who organized the tasting activities in famous hotel and supermarket chains of Saudi Arabia, provided feast of taste with different meals made of bulgur. Ihsan DURU, board chairman of Duru Bulgur, states that they got a full mark from everyone who tasted our bulgur; he said that Turkish bulgur was loved very much in Saudi Arabia due to high nutrition value and its flavor. Duru Bulgur, has a mission to introduce tasty bulgur of Anatolian territories, by organizing the tasting activities in famous hotel and supermarket chains. Tasting acitivities was arranged in five star hotels around Ka’bah of Mecca. A three-day bulgur training was provided to executive chefs of thes famous hotels.The meals made of Turkish bulgur by executive chefs, got a full mark from visitors coming from all around

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the world to holy grounds.Visitors relished especially the bulgur salad and vegetable bulgur pilaf. Chairman İhsan Duru, stated that Saudis knows the Turkish bulgur and said Saudis have always used fine bulgur more than the other types, but now we have provided the training of our bulgur registered “Başbaşı Bulgur- Extra Extra Coarse Bulgur”. The taste of Turkish bulgur is loved so much. He stated that this was easily understood from the order received after. İhsan Duru, who says that bulgur has become a collective consumption food in the wold today, and states that we are exporting to 51 countries. We are keeping on introducing our national food – bulgur - to World, from China to Australia, from Japan to African countries non-stop.

Besides of bulgur training for hotel chefs, Duru Bulgur performed tasting activities in the cities of Jeddah and Dammam.

ABOUT DURU BULGUR Duru Bulgur, a leader company established in Karaman, has a mission to present finest quality and natural bulgur products to its consumers since its establishment. Duru Bulgur is producing natural, healthy and tasty bulgur using only water and wheat with the method of stone mill in its modern manufacturing plants. Duru Bulgur who has three production plants and 250 MT daily production capacity, is exporting bulgur under its own brand to 51 countries, to all EU countries and such countries as Egypt, Australia and Nigeria.

Gazete baskılarında Türkiye’nin en geniş web ofset makine parkur ağına sahip olan“İhlas Gazetecilik A.Ş.” bünyesinde, Türkiye gazetesi başta olmak üzere, günlük olarak çok sayıda ulusal ve yerel gazeteyi, 6 bölgede bulunan tesislerimizde basmaktayız. Heatsetlerde (63 kesim günlük 800 bin forma), (58 kesim günlük 800 bin forma) yüksek üretim kapasitemiz baskı makinelerimizdeki üretim özellikleri sayesinde siparişlerinizi terminlerine uygun ve kaliteli bir şekilde hazırlayıp teslim ediyoruz. Modern renk kontrol ve izleme-denetim sistemleri ile maksimum renk kalitesine ulaşılmakta kokulu sayfalar, özel renkler ve silikon uygulamaları ile siz müşterilerimize farklılık kazandırmaktadır.

WEB OFSET

İhlas Matbaacılık Baskı Tesisleri, tabaka ofset baskı alanında sektörün önde gelen isimleri arasındadır. Tabaka ofset baskı makine parkurumuzun zenginliği ve profesyonel ekibimiz sayesinde tek renkli işlerden, çok renkli işlere kadar her türlü baskılarınızı uluslararası standartlara göre yapmaktayız. Mürekkep kontrolü ve renk yönetim sistemleri ile çalışan tabaka ofset baskı makinelerimiz; laminasyon çeşitleri ile de hizmet vermektedir.

DÜZ OFSET

İhlas Matbaacılık Baskı sonrası tesislerde. Modern makine, ekipmanları ve kalifiye personelimiz ile hizmet vermekteyiz. Amerikan cilt, iplik dikiş, mukavva taslama cilt, iplik dikiş flexi kapaklı cilt, tel dikişli cilt (tel-omega) spiral cilt, işlere çeşitli fonksiyonlarla birlikte yapılmaktadır.

İhlas Matbaacılık, ambalaj alanında da faaliyetlerine başlamıştır. Baskılı ve baskısız dopel koli, krome karton ve sıvamalı kutu üretimini bünyesinde toplayarak, ürün yelpazesini daha da genişletmiştir.

MÜCELLİT

AMBALAJ

“İşi profesyonellerine bırakın”

Merkez Mah. 29 Ekim Caddesi İhlas Plaza No:11 A / 41 Yenibosna / İSTANBUL - TÜRKİYE Tel.: + 90 212 454 30 00 www.ihlasmatbaacilik.com

Detaylar İçin:

Russian market ripe for olive and olive oil exporters ZZTK will turn the peace to opportunity The normalization of political relations between Russia and Turkey after a year of stagnation has brought the exporters of olive and olive oil into action again. Olive and Olive Oil Promotion Committee (ZZTK) participated in Prodexpo 2017 Fair in Moscow and made efficient presentation of Turkish olives and olive oil in this market. M. Kadri Gundes, Chairman of the Olive and Olive Oil Promotion Committee, stated that all companies in the 26 main exporter sectors in Turkey has chosen Russia as their target markets. Due to the fact that Russia has a population of over 140 million and is in close proximity to Turkey and because of the lack of olive and olive oil production in Russia,The sector has also been selected as a major target market. By uointing out that political relations between Russia and Turkey have recently entered a positive tone again, Gundes said, â&#x20AC;&#x153;We expect positive developments in our political relations to make a positive contribution to our exports. We will also attend the World Food Moscow Fair to be held in Russia between September 11 106

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14, 2017.This year, especially our olive oil export shows a good progress. In the first quarter of 2016/17 season, our exports of olive oil increased by 231 percent compared to the same period of last season and rose to 37 million 176 thousand dollars from 11 million 215 thousand dollars. We expect this increase to continue throughout the 2016/17 season,” he said. Mentioning that Turkey invested heavily in the olive farming sector in 2000, Gundes concluded, “Turkey’s olive inventory of 90 million tree

have now reached to 177 million. When these trees becoming productive, Turkey will be the world’s number one with 650 thousand tons of olive oil production and worlds top producer of table olives with 1 million 200 thousand tons production. Higher domestic consumption and more exports are required to transform this production into value added business. For this purpose, we continue our promotional activities without pause.” The Olive and Olive Oil Promotion Committee attended the Moscow

Prodexpo Fair for the third time. The ZZTK stand was visited by Turkish Ambassador to Moscow Huseyin Dirioz and the Trade Consultant Halit Oral Akbay. More than 2,000 companies from 57 countries participated in the Moscow Prodexpo Fair held at the Moscow Expo Center, 6-10 February 2017, while 29 countries were participating with the national participation organization. The number of firms participating from Turkey was 25. 107

Turkish hazelnuts, sultana raisins, dried apricots and dried figs in a nutshell The following crop information has been provided from Banu Er of Doraintrade which is working as agent, broker and consultant at international markets targeting to establish a strong link between producers and buyers on trust basis. Doraintrade has been tracing the market on behalf of producers and buyers in order to give feedback and market reports from the source regularly.

Turkish Hazelnuts Turkish Hazelnuts market started new year 2017 with stable market condition. Visible relief in prices is directly relates to the USD currency rate against Turkish Lira that you can see the exchange rate at the end of this report. Currently, alternative markets such as Georgia suffering from quality problems and reject108

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ed deliveries due to very high mold problems so related to Aflatoxin matters. In the new year, Turkey and USA remains the only source with still availability. As the USA production is mainly for domestic market, export market is controlled by Turkish Hazelnuts prices. We heard from the growing region that the blossom started which is too dangerous due to severe winter and snow condition all surrounding the growing region. However, the reality is, right now progress of the Hazelnut trees is just the point where it should be. Hazelnut trees are in the stage right now as they can resist even -20C temperature weather conditions. Real blossom and danger point will start by the end of March and April. From now, itâ&#x20AC;&#x2122;s completely

unpredictable how new crop situation would be. So any info about new crop size or quality would be just speculative. Obviously, Turkey has significant quantity of 2016 crop in hand right now, and probably Turkey will be starting the new crop harvest with most of this carry over. Thus, new crop early information is very critical this year any good news about blossoms and if we see end of May without any trouble. We can estimate current offers will revise very bottom levels of recent years. Recent Turkish export volumes settled similar to previous year which means buyers now shipping for their current needs and almost nobody goes for stock in the market regulation but cover for short needs. We also recommend our customer to buy in need quantities. In case of there may be a big price drop in spring period, avoid big stocks. On below chart, you can see the export volume and average prices for 2016 crop Natural Hazelnuts from

the start of the seasons comparing with the last crop 2015. Natural kernels 11-13 prices dropped to USD.7600 p/m tons levels lastly by beg of December. Later on, with the push of extreme increased USD currency, we witnessed price offers down to USD.6800-6900 p/m ton levels. Currently only following the exchange rate and all wait for the news in March-April.

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Turkish Sultana Raisins Sultana Raisins raw material market is also following USD exchange rate fluctuations in the new year 2017. Ä°zmir Bourse raw material prices are between 3900-4000TL per ton. With today rate, it makes 1060USD raw material cost, with additional 300USD processing cost of Sultanas, we can estimate Std berry count Type9 Turkish sultanas are marketed between 1350-1400USD depends on the grade. Turkish exporters right now are positive to maintain long term contracts so the factories can store raw materials and keep the process optimum for long term production plans. New crops are always mystery as it might be a good timing to fix long term contracts from these historic low price levels in order not to affect by new crop expectancies, price fluctuations and possible market speculations in spring period as well as drying season in September. Most of the exporters are willing to fix contracts even up until end of the year 2017 that they also can see the future of their business while Turkey economy will be quite eggshell in 110

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the born. Winter rainfall is also good this winter. Winter pruning goes on in some locations as well as underground fertilization. We estimate the risks this season will come up in the end of March and during April with our usual worries of frost conditions after the vineyards born. Iran follows the Turkish prices nowadays that they try to sell out their crop before their varieties start sugaring that Iranian products are not so suitable for carry over as much as Turkish sultanas.

coming months, there will be elections and Middle East politic problems may continue. Right now, we are in the middle of winter term that there is at least 2 months to Vineyard born. Weeks ago vineyards were totally covered with snow that is quite favorable condition. We know some high areas temperatures dropped down to -10C that eyes of the vineyards may be affected that we will see the results in

Iranian products follow the around 50-100USD less than Turkish but with of course considerable quality difference. As expected from the beginning of the season, Greece finished over the currant raisins availability that it is too hard to find Medium or Small sizes of Greek currants by now. Chile, Australia and South African crops are expected after February with possible minor crops that may be an advantage for more small Sultanas businesses as a replacement.

2016/17 International Seedless Dried Grape Producing Countries Statistics Turkish Dried Apricots We informed you in previous market reports that slightly bigger crop volume together with carry over in 2016, caused significant price drop in Turkish dried apricots this season. Last season same term 38.158 m tons of dried apricots have been exporter with average price of USD.4.577 pm tons. However, this season, total tonnage is slightly bigger at 41.407mtons but average price dropped to USD.3.442 pm tons. Nowadays, Turkish So2 apricots (Max2000ppm) N2â&#x20AC;&#x2122;s are USD.2900 and N4â&#x20AC;&#x2122;s are 2800 pm ton levels. We think these price levels should be satisfying for the buyers comparing with high prices of last crops. There is lack of good quality Naturals and Organics by now already as a result of bigger crop in 2016; growers are not willing to produce Natural apricots with disadvantage of shelf life and damage risks. Currently EU community becomes more and more strict about the So2 content foods. Turkish apricots do face of EU border rejections for over limit results (just for a few ppm levels) and there is no other option but return of the goods to origin not only because of the allergens but also increasing asthma cases within the member countries. There has been a regular commission meeting last week and one of the topics was reducing the So2 limits of EU bor-

ders from coming dried fruits such as apricots. As So2 usage became a standard farming practice in the orchards, Apricot industry of Turkey may be coming to tight days in sight. Same as the west of Turkey, Malatya region as well has good weather conditions with lots of snow and rainfall this winter. Before we go into risky period of April and beg. of May

we cannot estimate the new crop at all. However, if the first news from the orchards come positive in April, we could see more weakening price levels by then, especially for high So2 markets such as USA, Canada or Australia. Or, with coming Ramadan period may increase the Arabic countries demand that may secure today price levels. Usual Harvest time for Apricots is June and first shipments for new crop Dried apricots start very early weeks of August. 111

Turkish Dried Figs Against all other Turkish origin dried fruits have weakening price, Turkish dried figs was only the one protected its value even against uprising USD currency. Even more, big sizes of N1, N2 dried figs prices increased due to melting market stocks and coming Ramadan period. Last season same term 32.625 m tons of dried figs export level dropped to 31.240 m tons and average price rose more than USD200 to USD.4.083 pm tons. From the statistics we observe that there are some certain countries had significantly market lost, Most importantly according to statistics Turkey dried figs export to China dropped 80% comparing with the last year same period. There are different facts because of this change such as import policies of China, higher the price levels, domestic production and eventually Chinese most exported dried figs sizes of 120-150pc/kg small dried figs and open fruit prices became cheaper in Turkey as a result. Right now, availability in raw material market is mainly small sizes. As every year, remaining raw material has issues if they are not stocked by the professionals from the begging of the crop. If dried figs raw materials are not cold stored, color get easily darker within 4-5 months and insect damage of the figs increase dramatically. Moreover, due to humid winter conditions stored figs can mold increases finally fermentation may occur. We strongly recommend further business after the 2017 new year, dried figs should have been stored in temperature and humid controlled warehouses. Shipping condition is 112

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also very important for dried figs as it is very sensitive dried fruit variety. Current prices for N2â&#x20AC;&#x2122;s Natural are around USD.4900 and N6â&#x20AC;&#x2122;s are USD.4600 levels. Please ask for quotation for any special requirement, packaging or shape. We do still have available products well-kept good quality but day by day reducing the quantity.

In Aegean part of Turkey beginning of winter was too dry without rain not good environment for orchards but closer to the new year, we experienced good rainfall to AydÄąn fig growing region as nowadays rainy winter conditions is favorable for the fig trees. Different form the other dried fruits more than spring period, caprification in June and drying season in September is more important

and risky periods for dried figs. So itâ&#x20AC;&#x2122;s very difficult to estimate the crop size even when we see the fruits on the trees. We have past experiences mid or late September rainfall damaged the crop resulted catastrophe. We will continue to look closely the coming crop and will inform you any changes in the market or growing conditions. Below Chart shows figures of Turkish dried fruits varieties tonnage, average export prices and its comparison with last year figures.

Export Figures Of Turkish Sultana Raisins / Dried Apricots/ Dried Figs in Comparison with same period last year

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Haifa Group to open a subsidiary in Turkey

Haifa now offers advanced services, and plant nutrition solutions to the rapid growing Turkish agriculture industry. Haifa Group announces the opening of Haifa Tarim, a new subsidiary in Antalya, Turkey. Haifa Tarim will serve the group’s distributors in Turkey, and provide plant nutrition solutions to the local growers.The new subsidiary is led by Mr.Yasar Aydin, and supported by a team of agronomists and logistics experts. 114

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Haifa Group has set up Haifa Tarim following a growing demand for Haifa’s advanced plant nutrition solutions, together with a long term strategy of providing professional services in key markets. Located in Antalya, an important Turkish horticulture center, the new subsidiary will act as the fertilization expert hub for the region, and will take responsibility for all goto-market activities in Turkey.

Haifa Products “The new subsidiary gives us a presence for collaborative development

of plant nutrition solutions, dedicated to the important Turkish market. The advanced agriculture market is set to grow significantly in Turkey over the years to come, and I am looking forward to have our local team of experts leading the specialty fertilizer niche in the country.” said Mr. Nadav Shachar, CEO Haifa Group. “This significant step reassures the confidence in our long-term global growth plans, aiming to support growers worldwide with extensive agronomic knowledge, and an outstanding range of fertilization solutions.”