Food Turkey / March-April'16 by food turkey

Gulfood, the right time, the right place… Gulfood takes place at a critical time in the world harvest cycle. Global prices are set there. To keep on top of pricing trends, buyers need to be in at the start. In Dubai at this season you can meet leading suppliers who cultivate, extract, process or supply raw materials and ingredients to the food & beverage industry from the world over. From speciality and fine food, to the widest range of organic food and drink, Gulfood presents the opportunity to source and discover unique products from hundreds of specialist producers and over 110 international pavilions. And Turkey is traditionally one of the most leading national exhibitors in this important event. So are we. For decades we have been attending Gulfood to cover the event and to promote the Turkish F&B sector by distributing free copies from our stand. Whatever equipment you need to source for your operation, Gulfood is one of the most important events of the year. Whether you are planning a total kitchen refurbishment or simply want to provide your team with the latest equipment to operate professionally, the wide range of suppliers showcasing at Gulfood will offer the critical advice you need to stay one step ahead of your competition. As a good follower of the Turkish exporting companies to all corners of the world, we will be visiting the Big Apple with our next issue to attend New York Summer Fancy Food, 26-28 June 2016, with similar objectives set above. It is also a lucrative market for the food industry in general and for the Turkish F&B sector in particular. We wish very profitable business for all!

Mehmet Söztutan 4

FOOD TURKEY

March 2016

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from Turkey goes to h is F 6 Turkmenistan 14 Seyidoglu of fers hot halva after fishmeal comes with 16 20 od fo ul G 22 enthusiastic surprises! 32 Led by TCPG, 70 Turkish exporter companies challenged in ISM

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cognized Tayas Food, a worldwide re business y er n io ct fe n co in y n a p m co

50 Kilikya opens up to the world USER poised for more exports in 2016 IFFA to be juicy and well cooked once again

Ikbal Sekerleme lea ds the way in hundreds of food pro ducts

ISM 2016: Strong trade fair with increase in attendance

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March 2016

Fish from Turkey goes to Turkmenistan

Dogus Turgul, of AEA, Nilufer Ornek, deputy expert of AEA, Gokce Tol, chief of AEA promotional committees, Melih Isliel, chairman of STG, Murat Demircan, media advisor of AEA.

STG, the committee for the promotion of Turkish fishery products has started its activities by participating in the Turkmenistan Turkish Export Goods fair held in Ashkhabad. Organized for the seventh time, the fair was participated by STG, says Melih Isliel, the chairman of the committee. He said, “Market coverage of Turkish food companies in Turkmenistan is seemed satisfactory. The largest shopping mall in Turkmenistan has a Turkish partner. People in the country are aware of perch, bream, trout, and anchovies of Turkish origin and consume them fondly. In the past consuming fish on Thursdays was a tradition. We want to restart this habit of the people and to increase our sales in this country. “The fair is a good model for the promotion

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March 2016

of Turkey and Turkish products in this country. Turkish export goods fair may be a sample model for the activities that will be held in other countries. Seventh issue of the fair is held on 9th to 11th February 2016 in Ashkhabad Exhibition Kiosk of 1900 sqm, where products of 93 Turkish companies from construction, construction materials, household appliances, cosmetics, food, heating, machinery, plastics, furniture industries are exhibited their products. Turkish Economy Minister Mustafa Elitas, Deputy Minister of Turkmenistan Shamuhammet Durdulyyev, Turkish ambassador in Ashkhabed Mustafa Kapucu, president of DEIK Omer Cihat Vardan, deputy chairman of

TIM Mustafa Cikrikcioglu have jointly started the event. Minister Elitas visited all booths of Turkish companies in the fair. He said, “We want to expand the natural brotherhood between the two nations into an economic fraternity, as well, and to increase trade between the two countries. The fraternity among us is both valuable for the region and for the world. Turkmenistan president Gurbanguly Berdimuhammedov has expressed his eagerness to improve bilateral trade when we have visited himself.” STG committee was represented in the event by Melih Isliel, the chairman, Murat Demircan, media advisor and Dogus Tugrul, of the Aegean Exporters Association, AEA.

Up five steps in global league with quarter of bn dollars volume Elvan food company improved its position among global top 100 candy companies by five steps up to 66th with its waffle, fondante and croissant products. Candy Industry has published global top 100 list for 2016. Having about 250 million sales with its investments on the first packaged waffle and packaged olive oiled croissant varieties; Elvan improved its position in the list. Fondante, neither chocolate nor candy, is another product that has share in the results.

Hidayet Kadiroglu, chairman of Elvan,

Hidayet Kadiroglu, chairman of Elvan, says, â&#x20AC;&#x153;We have a sales vision of 1 billion dollars. We entered in the global 100 list in 2012. We aimed to go up to 20th in the list by 2023. We were awarded as the sectoral champion by Istanbul Exporters Association in 2015, and a leader of R&D

by the ministry of science, industry and technology. These awards signal our success in the right direction. In recent years we increased our marketing and branding budget by 20 fold, and aimed to build brands on popular characters of the world such as Angry Birds, Minions, Batman and Superman.

Elvan Group, the company, which established the largest croissant plant on a single line in the world in EskiĹ&#x;ehir, has realized another first in the world and produced, packed croissant with olive oil. Enriched with thyme and fasil, olive oil was used in croissant production. Having a shelf life of 6 months, the croissant with olive oil developed by the R&D Center of the Group, maintains its freshness and taste until its expiration date thanks to the special yeast. Producing croissants with pizza taste and spicy types also, Elvan offers excellent croissant alternatives for those who are not satisfied with only stuffed-sweet croissants.

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March 2016

KMTG introduced Turkish dry fruits in Turkmenistan The promotional committee for dried fruits started its first event in abroad by participating in the Turkish Export Products Exhibition held in Ashkhabad, Turkmenistan on 9th to 11th of February 2016. Have been in for the second time in the event, the chairman of the committee, Osman Oz expressed his satisfaction about the interest they have been shown by the visitors. Turkey is among the leaders of exports and produce of dried fruits, including sultanas, dried figs, dried apricots and pistachios, in the world. Oz said, “Ozbek products have the largest share in Turkmenistan market, while their products are not top quality, far from to be compared with Turkish products. The largest shopping center was operated by a Turkish company. Shelves of it are full of Turkish origin produces. Our aim is to empower our presence in Turkmenistan market. In order to reach our target of 3 billion dollars in exports by the year 2023 we have to double our volume of exports. With this aim we seek new markets such as this market, out of European Union.”

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March 2016

Economy Minister Mustafa Elitas visited the booth of KMTG in Turkmenistan Turkish Food Exports fair.

Pistachio is the product that is exported most into Turkmenistan. 1.423 million dollars worth of pistachio was exported in 2015. Sultana raisins are second in the top exports in dried fruits category with 430 thousand dollars. 304 thousand dollars of apricots and 230 thousand dollars of figs are exported.

Kapucu, president of DEIK Omer Cihat Vardan, deputy chairman of TIM Mustafa Cikrikcioglu have jointly started the event. Minister Elitas visited all booths of Turkish companies in the fair. Turkmenistan President Gurbanguly Berdimuhammedov has expressed his eagerness to improve bilateral trade when we have visited himself.”

Turkish Economy Minister Mustafa Elitas, Deputy Minister of Turkmenistan Shamuhammet Durdulyyev, Turkish ambassador in Ashkhabed Mustafa

KMTG committee was represented in the event Nilufer Ornek, deputy expert from Aegean Exporters Union.

ZZTK introduced Turkish olive and olive oil in Turkmenistan and Germany The promotional committee for olive and olive oil has started its first event of the year in abroad by participating in the Turkish Export Products Exhibition held in Ashkhabad, Turkmenistan on 9th to 11th of February 2016 and Biofach Organic Products Fair held in Nuremberg, Germany with an aim to introduce Turkish products and to expand export markets. Held in Ashkhabad exhibition kiosk in 1900 sqm covered area the fair was participated by 93 Turkish companies. Turkish Economy Minister Mustafa Elitas, Deputy Minister of Turkmenistan Shamuhammet Durdulyyev, Turkish ambassador to Ashkhabad Mustafa Kapucu, president of DEIK Omer Cihat Vardan, deputy chairman of TIM Mustafa Cikrikcioglu have jointly started the event. Minister Elitas visited all booths of Turkish companies in the fair. Turkmenistan deputy minister of economy Samuhammet Durdulyyew has expressed his eagerness to improve bilateral trade in the inauguration of the fair. M. Kadri Gundes expressed his satisfaction about the their participation in the fair for the second time and the interests of the visitors. Held on 10th to 12th February 2016, the Biofach Organic products fair is re-

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March 2016

Economy Minister Mustafa Elitas visited the booth of the committee in Turkmenistan Turkish Food Exports fair.

garded the largest organic product fair in the world. Kadri Gundes, emphasize the importance of German market for olive and olive oil exported from Turkey. “When the quotas were expanded Germany’s share in the exports will be higher. More than five million Turkish people live in the EU, who are familiar with Turkish olives and olive oil. We hope positive results will obtain soon of the efforts of Turkish ministry of economy in this regard.” he said. “Consumption of olive and olive oil is limited in Turkmenistan. Turkmens prefer other oils of cotton and animal fats because of their price advantages.

They only use olive oil in their salats and toppings. We hope that our efforts will bear its fruits in the increasing of consumption. Our products should be found on shelves continuously and more sellers should be active in the country. Number of olive trees in Turkey has reached up to 170 million 15 years from 90 millions. Alternative markets are becoming more important. Turkey exported 904 thousand dollars worth of table top olives and 220 thousand tons of olive oils to Turkmenistan in 2014, and 1.009 thousand dollars of olive and 129 thousand dollars of olive oil in 2015.

Seyidoglu offers hot halva after fishmeal Halva, the best dish after fish! A tradition in Turkey, consumers ask for halva made of sesame. Seeking to find a practical way for answering the needs of fish lovers, Seyidoglu launched a new product of hot halva that can be served in earthen casserole after heated for ten minutes. Having an experience of 65 years in sweets the company is forecasting a great demand for its products. General manager of the company, Mehmet Goksu, says, “Halva after a fish meal is a must since the time of Ottomans. The tradition is still vivid. But, it is somehow hard job to prepare hot served halva just in time. We solved the problem with our new products that is made a lighter type of halva that is sold in its fish formed earthenware casserole that is to be heated in oven for ten minutes. Fishery restaurants and consumers liked our products.” “When the weather becomes cold sales of sweets are up. We, as the companies of sweets, yearn for winter and the snow. In recent years, both our product varieties and exports have increased. We sell 10 different halvas to 25 countries. Our target is to reach 30 countries.,” said, Goksu.

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March 2016

Gulfood 2016 to deliver more tastes, trends and trade Dubai, UAE – The 2016 edition of Gulfood, the world’s largest annual food and hospitality trade show, will cement its standing as the world’s leading global food trading platform when more than 5,000 international companies from 120 countries gather at Dubai World Trade Centre (DWTC) from 21-25 February. Among the 85,000-plus visitors from more than 170 countries expected, Gulfood 2016 will host international heads of state, ministers, government officials and national trade associations from five continents. With event and year-round legacy trading expected to run into billions of dollars, Gulfood 2016 will connect na-

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tions and suppliers, open distribution channels for industry-related business, and highlight Dubai’s strategic role as a key global food industry trading hub. Having this year celebrated its landmark 20th outing, Gulfood 2016 is poised to deliver ‘More Tastes, More Trends and More Trade’ as the specialist event readies to welcome tens of thousands of finished food suppliers, bulk commodity wholesalers and exporters, and the show’s largest-ever collection of hospitality equipment suppliers. Led by the nation’s Ministry of Agriculture, Gulfood 2016 will also welcome its first Russian national pavilion – one of 114 national pavilions spanning in

excess of 120,000m² of world-class, multi-functional indoor exhibition space and two purpose-built, temporary structures spanning a 10,900m² at DWTC. The expanded indoor exhibition space includes three new DWTC halls - Za’abeel 4, 5 and 6. “Gulfood is internationally renowned for providing a trusted and accessible platform for the world’s food industry to meet, transact and trade out of Dubai – one of the world’s most diverse, energetic and vibrant trading hubs,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “As global food producers and traders establish new supply routes to reach customers and monetize opportunities in emerging markets, the heightened visitor experience will enable industry heavyweights to make strategic purchasing decisions with trusted suppliers, all while consoli-

World Ibrik Championships, Third Halal World Food, Upscaled Visitor Experience, First Russian Pavilion and Three New Indoor Halls at World’s Largest Annual Food and Hospitality Trade Show dating the UAE’s key role as a major transshipment destination for food products and hospitality equipment,” added LohMirand.

Gulfood 2016 will host the third Halal World Food, the world’s biggest annual Halal food sourcing trade event.The dedicated show-within-a-show leverages Dubai’s mounting credentials as a global Islamic Economy capital and increase the emirate’s share of yearround trading in halal foods. “This is now an essential prerequisite for any supplier looking to establish a foothold in the world’s fastest growing food industry sectors with the global Halal market expected to reach US$10 trillion by 2030,” said LohMirand. While facilitating global transactions for halal food and foodstuff commodities such as meat, cereals, grains, rice and tea, Gulfood 2016 will shine a spotlight on coffee. In a historic first, Gulfood 2016 will host the ninth World Cezve / Ibrik Championship, the first time the competition for the centuries-old art of brewing coffee in

a ‘Cezve’ or ‘Ibrik’ – the small, long-handled pot – has been held in the Arabian Gulf. With an international field of 20 baristas bringing their own style and cultural elements to one of the world’s oldest and most traditional coffee-making methods, popularly known as ‘Turkish coffee’, the World Cezve / Ibrik Championship will see the UAE’s very-own Karthikeyan Rajendran squareoff against reigning world champion Italy’s Davide Berti. Owned and organized by the Specialty Coffee Association of Europe (SCAE), the ninth World Cezve / Ibrik Championship will be overseen by an independent judging panel that will rate baristas’ brewing skills on criteria including taste, presentation and technique.

FOOD TURKEY

“To debut the World Cezve / Ibrik Championship in a region of the world where the technique was first created feels like something of a homecoming,” said David Veal, Executive Director, SCAE. “Cezve coffee preparation remains hugely popular across the Middle East, as evidenced by the standards shown during the National Championship in October. I’m sure our other competitors will be keeping a keen eye on Karthikeyan Rajendran – he’s definitely got a chance of giving the UAE its first World Cezve title.” The show-floor culinary demonstrations will peak at the annual Emirates Culinary Guild International Salon Culinaire – a showcase of the region’s best culinary talent and expertise. One of Gulfood’s

March 2016

undisputed draws for the regions’ top professional chefs, pastry chefs, cooks and bakers, this year’s Salon will see more than 1,300 professional chefs evaluated by a panel of 25 renowned experts, mandated by the World Association of Chefs Societies (WACS) to judge culinary events across the globe. With the number of F&B outlets in the UAE expected to double by 2020 when Dubai hopes to receive 20 million tourists as the emirate hosts Expo Dubai 2020 – food service and hospitality equipment is an expanded focus at Gulfood 2016. Every year, thousands of f&b products and services debut at Gulfood and the seventh Gulfood Awards will recognise best-in-class excellence of individuals and companies behind the region’s leadership and innovation in the food and drink industry. Judged by an international panel of independent industry experts, the Gulfood Awards cover six categories and 10 accolades. Gulfood 2016 is a strictly trade-only event for business and trade visitors. The show is open 11am-7pm from February 21-24 and 11am-5pm on February 25. Visitors can pre-register at www.gulfood.com to save AED100 (US$ 27) on the AED250 (US$ 66.65) on-site entry fee.

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Gulfood 2016 comes with enthusiastic surprises! Food Turkey magazine conducted an exclusive interview with Mark Napier, Exhibitions Director, Gulfood. Full text of the interview follows:

What surprises will the visitors find in this edition of Gulfood?

m² of world-class, multi-functional indoor exhibition space at Dubai World Trade Centre (DWTC). This year’s show will also encompass three completely new halls and two purpose-built temporary structures spanning 10,900m².

Our biggest surprise is that we keep getting bigger! Gulfood 2016 will bring together more than 5,000 local, regional and international food industry companies from 120 countries and over 85,000 visitors from 170 countries across more than 120,000

Gulfood 2016 will deliver ‘More Tastes, More Trends and More Trade’ as tens of thousands of finished food brands, bulk commodity wholesalers and exporters, and the show’s largest-ever collection of hospitality equipment suppliers conducting

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brisk business on the show floor.This year more than ever, our five-day mega event will continue to set the international agenda and position Dubai as a key player in the global food trade industry. Gulfood 2016 will also host the ninth World Cezve / Ibrik Championship, a competition dedicated to the centuries-old art of brewing coffee in a ‘Cezve’ or ‘Ibrik’ – the small, long-handled pot. It will be the first time that the competition will be held in the Arabian Gulf. Owned and organised

Napier: “Turkey will be represented by a national pavilion featuring 103 Turkish exhibitors showcasing products in various sectors such as beverage and beverage equipment, finished food & drink, food service hospitality, and restaurant & café. Turkey is also our ‘In-hall Signage Sponsor’ in 2016.”

Mark Napier, Exhibitions Director, Gulfood, “Gulfood provides the perfect platform for Turkish food representatives and visitors to source, network, gain insights, explore trends and trade with international partners all under one roof

by the Speciality Coffee Association of Europe (SCAE), the championship will be overseen by an independent judging panel that will rate baristas’ brewing skills on criteria including taste, presentation and technique. One of the region’s most eagerly awaited culinary competitions, this year’s Emirates Culinary Guild Salon Culinaire - a series of practical and display-based culinary competitions will host more than 1,300 chefs being evaluated by a panel of 25 renowned experts. Open to professional chefs, pastry chefs, cooks and bakers, the competition is conceptualised and designed for both individual and team competitions to test their skills and celebrate innovative preparation and presentation of food. Also, as we’re in Dubai, we’ll be aiming to set a couple of new world records but they are being kept tightly under wraps until the event starts – we have to save some surprises for the show! Which countries are the leading national exhibitors? What is Turkey’s case in this regard? With 117 national pavilions, Gulfood 2016 will welcome the show’s largest-ever European and South American participation, as well as five new country pavilions from Russia, Costa Rica, New Zealand and Belarus and Mauritius. Italy remains a huge Gulfood supporter and the 2016 show will see more than 190 Italian companies occupy a 3,956 square meter national pavilion, while a few Italian producers will also go-it-alone with specialized stands.

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As one of the world’s leading countries in food and agriculture, Turkey will be represented by a national pavilion featuring 103 Turkish exhibitors showcasing products in various sectors such as beverage and beverage equipment, finished food & drink, food service hospitality, and restaurant & café. Turkey is also our ‘In-hall Signage Sponsor’ in 2016. When we interview Turkish food reps, we hear that they love Gulfood. What attractions or superiorities does Gulfood offer for them? What makes Gulfood a better show?

With on-event and year-round legacy trade running into billions of dollars, Gulfood connects nations and suppliers, and opens trade and distribution channels for industry-related business. As global food producers and traders establish new supply routes to reach customers and monetize opportunities in emerging markets, the heightened visitor experience at Gulfood provides the perfect platform for Turkish food representatives and visitors to source, network, gain insights, explore trends and trade with international partners all under one roof.

Egypt looks to expand F&B export base and halal influence at Gulfood

DUBAI – Egypt’s food and beverage industry is looking to expand its worldwide export footprint and leverage growing demand for halal products with a major promotion at next month’s Gulfood exhibition in Dubai – the world’s largest annual food and hospitality trade show. Some 167 Egyptian companies will participate in the 21st edition of Gulfood, which runs from February 21-25 at Dubai World Trade Centre (DWTC).

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“Though a long-standing Gulfood partner, Egypt is bringing a much wider, multi-commodities exhibitor profile to Gulfood in 2016 covering suppliers of freshly frozen fruit and vegetables, chocolate biscuits, dairy and dates,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “There appears to be renewed impetus among Egyptian producers given that food exports are increasingly accounting for increased revenues in

export earnings and that the country is well placed to seize the demand momentum for halal produce.” In 2014, Egypt shipped US $26.8 billion worth of goods around the globe with vegetables, fruits and nuts featuring among the country’s top five exports. Between 2010 and 2014, Egypt’s exports of vegetables reached US $1.2 billion and accounted for 4.6% of all exports while those of fruits and nuts jumped to US $1.1 billion and represented 3.9% of export totals.

“New Egyptian product areas are emerging, as evidenced by the spread of products at this year’s Gulfood pavilion,” said LohMirmand. “For instance, meat and seafood preparations are Egypt’s fastest-growing export category soaring 805% between 2010 and 2014 to reach US $8.8 million. The country is also gaining a foothold with cocoa exports, which are up 238% over the same period to US $148.5 million. “With Egypt being a Muslim country, well trusted internationally and well versed in Halal preparation, the country stands to gain significantly from the global upsurge in halal food product demand which is expected to grow to a US $2,537 billion market by 2019 and account for 21.2% of global food expenditure.” Though the majority of Egyptian exhibitors’ focus will be on new supplier connections and emerging source

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markets to further itvs export potential, international equipment suppliers both exhibiting at and visiting the show are targeting Egyptian food and beverage industry companies driving the country’s expanding food production sector and catering to its large domestic consumer base. The independent competitive intelligence advisory BMI Research has sounded a bullish forecast for Egypt’s food and beverage industry despite challenges such as high inflation. “Continued investment by multinational corporations into Egypt’s food and drinks industry bolsters our view that the country presents robust growth opportunities,” it reveals. BMI has forecast that total food consumption will account for a compound annual growth of 11% until 2019 with per capital food consumption growing just over 9% over the same period.

“The BMI forecasts make for a highly interesting two-way trade scenario as Egypt looks to grow its own food and beverage production capabilities, service high domestic demand and look to earn foreign exchange by widening its export base in terms of geography and product profile,” said LohMirmand. “We anticipate business sealed for Egypt at the show being something of a case study in Gulfood’s ability to serve up more trade and unearth more trends.” More than 5,000 international companies from 120 countries are to take part in Gulfood 2016 – the largest in the event’s 21-year history. The show will feature 117 national and industry pavilions – five more than last year – and is expected to attract 85,000-plus visitors from more than 170 countries including heads of state, ministers, government officials and national trade associations from five continents.

Imisk at world markets with “Minuet” and “Pirouette” brands From America to Far East, Imisk exports its fresh and delicious products and gets excellent feedbacks paving the way for a stable growth.

Imisk A.S. offers a new and distinguished line of Minuet brand biscuits, wafers and crackers. The company uses their own marketing and distribution organization in North America and major wholesale food importers in Europe, Africa, Far East and the Middle East to service their customers. Imisk is also experienced in private label production.The company produces cream cookies, biscuits and crackers for major brand names in various countries. Minuet and Pirouette brands are committed to superior quality and customer satisfaction and they use the most advanced and sophisticated production techniques and facilities. In addition, Imisk also renders graphic design 32

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March 2016

services to prepare packaging in any language (including Chinese) as may be demanded by their various customers. To ensure speedy reception and discharging, Imisk also renders palletization services on shipments. Imisk’s strength lies in their commitment to excellence. The company is an on-time shipper with little or no back orders. The products of Imisk are fresh and are made available in eye-appealing packaging. Owning its success to quality manufacturing, timely delivery and professional marketing and export transactions Imisk has a respectful past and a promising future to continue its existence in world markets.

www.minuetcookies.com tr.linkedin.com/in/minuetcookies

facebook.com/MinuetFoods

twitter.com/Minuet_Biscuits

Led by TCPG, 70 Turkish exporter companies challenged in ISM-Cologne, Germany Zekeriya Mete: â&#x20AC;&#x153;We are in an effort to consider all corners of the world to determine the most lucrative markets for our companies and products.â&#x20AC;?

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A group of Turkish companies have promoted their products in ISM 2016, world’s largest international fair on biscuits and candies held on 31 Jan. to 3 Feb. 2016 in Cologne, Germany under a national organization of the association of Istanbul grain, pulses, oily seeds and products’ exporters. Having been in the fair as a national team for the 17th time, 70 Turkish companies have exhibited biscuits, ice-creams, gums, cocoas, chocolates, cocoa products, candies, dried fruits, halvas and Turkish delights. Last year hosted about 37 thousand visitors from 141 countries and 513 exhibitors from 65 countries, the fair was a successful activity as has been assessed by Zekeriya Mete, the chairman of the association of Istanbul grain, pulses, oily seeds and products’ exporters.”

Target countries determined after market researches Stating that the sector was affected negatively by Russian crisis, Zekeriya Mete said, “Besides Russia, the Middle

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Hidayet Kadiroğlu Turkish Confectionery Promotion Group Chairman of the Executive Board

Zekeriya Metethe

Chairman of The Association Of Istanbul Grain, Pulses, Oily Seeds And Products’ Exporters.

“Turkish Confectionery Promotion Group introduced the 3rd issue of ‘Delightland’ magazine at ISM Show.”

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Eastern countries have never been settled. For this reason we have been searching new markets. We are in an effort to consider all corners of the world to determine the most lucrative markets for our companies and products.” Mete stressed that they had conducted detailed and comprehensive market researches and determined target countries. He added, “We are planning to continue our efforts through our contacts with Turkey’s commercial attachés in foreign countries and foreign trade delegations in making comprehensive market researches. We have also been continuing our projects covering establishment of food analysis laboratories in line with the needs of our companies and opening trade centers in foreign countries. Our target markets are: South Africa, Far East (Japan, China, Thailand, South Korea, Hong Kong), Asia-Pacific (Indonesia, Malaysia, Singapore), Middle East (Dubai, Saudi Arabia, Iran), South America (Peru, Brazil, Chili, Dominic Republic, Colombia, Bolivia), North America (USA, Canada, Mexico), Europe (Germany, Russia, France), MENA (Morocco, Tunis, Algiers) Israel, Nigeria, Ghana and Angola.” Zekeriya Mete said the current year did not start well from the standpoint of exports. He pointed out that the total of 30 days of this January could hardly get the figures of last year’s first ten days’ figures. He said, “There is a dramatic fall in the first ten days. We wish that it is improved. If it continues with the same as the first ten days, I am afraid we finish with a decrease of 10%. The fluctuations in the global economy have also an effect on us. They also affect the countries which we export to. Their currency rates change and finally our exports fall.” Zekeriya Mete also made it clear that the global crisis had a bed influence also in world export volume in 2015.

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The first sector survived from the crisis “Candy and sweets industry is one of the major sectors overcoming the latest problems in the export markets of Turkey,” says, Hidayet Kadiroglu, chairman of the candy products’ promotional committee who informed about the activities of the committee. “We have took part in the fair in line with delight-land strategy. The committee attracted the interest of visitors by establishing a giant ad panel on the south gate of the fair ground. In its 78 sqm booth of the committee sweet samples were offered to visitors in live while the masters are preparing the products in front of the visitors. More than 35 varieties of Turkish delight and halvas are distributed. Candy Catch is another surprise application that at-

tracted interests of the visitors. Players before an augmented reality panel tried to fill their baskets with sweets using only their body movements. The awards for the winners were brooches and notebooks made of candies. Kadiroglu also informed about the activities of the committee and said, â&#x20AC;&#x153;We sponsored to Ertugrul 1890 film, a Turco-Japan joint production on historical relations between the two countries, and we were honor guests in the world amusement and content marketing fair held in Cannes. We participated in Kristal Elma 2015 and Expo Milan, held in Milan. We planned about 20 promotional campaigns in 2016 aiming the markets in Far East, China, Africa and America. We expect promising results thanks to the inner dynamism of our industry.â&#x20AC;?

Efficient welcome through gigantic billboards With its colorful concept and attractive shows “Delightland” concept made the association of Istanbul grain, pulses, oily seeds and products’ exporters a focus of attention

When confectionery comes into the agenda the most prestigious and leading event is ISM-Cologne.Turkish Confectionery Promotion Group (TCPG) has been developing “Delightland” strategy to promote the country as well as the sector and taking part in many projects at many points of the world with various events and organizations. With a giant advertisement panel at the south entrance of ISM 2016, TCPG team invited the visitors to the stand of the Group.

big team. Offered with Turkish coffee, the “Delightland” concept has been a focus of attention at the fair.

A different show at every corner of the stand

Game surprise at the TCPG stand: “Candy Catch”

TCPG offered Turkish tastes to the visitors from its 78-sqm stand and a

In addition to candied and confectionery products, there was another

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surprise for the visitors. In the game named “Candy Catch”, the players would try to fill confectioneries into the basket in a TV screen thru their body movements with the help of a sensor. The awards were brooches and biscuits type of notebooks made from candied products.

Tayas Food,

a worldwide recognized company in confectionery business

Information, power and advanced technology… Production at international standards…

50,000 m² indoor space… 800 skilled staff, the experience of a half century… A daily production capacity of 150 tons. A product range of over 250 different varieties… 44

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TAYAŞ Food is known as one of the most prestigious confectionery and chocolate manufacturer with a wide manufacturing range of toffee candies, soft candies with filling, hard candies, chocolate, coated biscuit and tablets.

each step of the way. With its modern facilities, it has now become a global player with a large production capacity. %80 of its production is exported to 110 countries in 5 continents worldwide.

TAYAŞ Food has also gift products in its portfolio and with new bar lines added to the production line, it has become one of the biggest manufacturers in coated bar segment in Turkey and abroad. Established in 1965 the company was passed on from generation to generation showing growth at

TAYAŞ Food blended its core principles and half a century of history with power, experience, high capacity and sense of quality to become a valuable brand with its growing product range in Turkey and many other countries around the globe.

Production Production is carried out in perfect hygienic conditions with fully automated machines untouched by human hands in Gebze production and technology base and it is supported by Halal Food Quality and Safety certificates. TAYAŞ Food owes its experience in export to the high quality and hygiene control norms that are applied without compromise. TAYAŞ is also certified with a Production Adequacy Certificate by the Turkish Standards Institute and BRC Global Standards and is further accredited for compliance with HACCP and ISO 9001:2000 standards.

Damla soft candy with center filled real fruits: flavors include orange, strawberry, sourcherry, apple, peach and raspberry. Damla New 2 has two flavors two colors mixed, Damla Sour is center filled sour powder.

TAYAŞ Food which was set up with an investment of 45 million Euros runs a production capacity of 150 tons per day with 800 qualified staff in its modern facilities with a total area of 50,000 square meters indoor space.

TAYAŞ Food has achieved to be in the first 500 export companies in Turkey and in its own segment, TAYAŞ is in the top ten with production of chocolate, coated biscuit, bars, soft and hard candies.

Unconditional Customer Satisfaction

Tayaş Orient, milky compound chocolatte with orange, mango, caramel, cappuccino, hazelnut, strawberry, coconut flavoured milk cream filling & crispy rice

Tayaş Food gives great importance to research and development in order to develop various products and compete in the sector. With this aim, a high-tech Research and Development laboratory was designed with an investment of 3 million Euros. TAYAŞ makes unconditional customer satis-

faction with its ability to comply with the strictest food codex of different countries and performance of detailed food analysis in these production and research departments. Through exporting products to Japan where the quality criteria is the highest, TAYAŞ demonstrates the excellence of its expertise.

Tayaş Savory Hard Candies varieties have strawberry and yoghurt flavor, bonbon with coffee, and bonbon with caramel and milk.

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Sozer Food poised for growth in exports The company aims to reach 100 markets in exports by 2020

Offering about 200 products from coffee to bouillons in domestic and export markets, Sozer Food aims to reach five continents. With their leading brands of Milker and Orello the company has a great share in sahlep and flavored granule products.The company tries to expand the range of products. Ozer Gurbuz, CEO of the company, informed us about his company:

Would you inform us about your company in general? What have you been producing in food industry? 48

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Sozer G覺da company entered in food industry in 1990 with Turkish coffees. Since 1996 our company has been producing private label products for various retail chains. Our products are sold under several brands including Keyfi Sefa, Turkish coffee, Milker, instant coffee, coffee creams, three in one types, one shut hot chocolate, cappuccino, sahleps, ready-made sweets, bakery ingredients, Orello and Paradiso brand of soluble and flavored drinks, Brio cube and Golden cube brand powder and pressed bouillons. We have a factory of 10 thousand sqm, equipped with technological machinery, a 4 thousand sqm. of warehouse and 250 personnel. We

also have necessary certificate for hygienic food production, ISO 9001: 2008, BRC and TSE. We are able to produce more than 200 product varieties totaling 24 thousand tons, annually.

You have a large product range. How do you procure raw materials needed for production?

What is the breakdown of sales in domestic and export markets?

We import coffee beans directly from Brazil. We are one of the largest importers of Brazilian coffee in Turkey. Also large amount of cocoa is imported directly and other materials needed for coffee creams and for other products. We buy other inputs from domestic suppliers.

In 2014, 15% volume of sales was from exports.The rest sold in Turkey, as sales of private labels, branded products, sold either in bulk or in packages. Trend is toward more exports. In Turkey, we sell our products through 5 regional offices, a large distributor network and via local distributors and retail chains of both regional and international. Our sales are more in Marmara, BlackSea, South and East Anatolia, though we have a national sales network. We are the leading name in Milker brand sahlep and Orello brand flavored granule drinks.

You have one of the largest production capacities in Turkey. Are your capacity is sufficient to meet demands of customers abroad?

Ozer Gurbuz, CEO of Sozer Food Industry

Having a monthly production capacity of 2 thousand tons is a serious volume. We have no problem of meeting voluminous demands of both our domestic

and international buyers in terms of delivery schedules.There is not any risk of supply. Now we only utilize 70 percent of our capacity, so there is room for further sales. We also are planning expansions for the future. We are able to install required machinery for capacity expansion in a short time period.

What are your export markets? What are the new ones that you consider to enter? We export 45 countries in 5 continents. Having more customers in Africa and Middle East, we have serious contacts and business partners in Europe, Far East and North Africa. Our wide range of products are our advantage in these markets. Flavored drinks and bouillons are demanded more in African countries. We try to improve our sales in North American and Asian markets. We participate in the fairs held in these countries. Our aim is to export to more than 100 countries in 5 continents by 2020.

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What do you have to say in general? With their practicality, low prices and fast serving powdered drinks are increasing their sales, in line with growing competition. Competition is fiercer in hot and cold drinks and sweet products. Customer loyalty for these products especially towards leading brands is high. There are serious competitors of both national and international brands and new companies are entering in the market. In order to maintain competitive power in the market, companies should have depended of their product qualities and customer services. Besides, flawless production, timely distribution and delivery, innovative varieties, research and development are important factors to improve competitive power in the market. Sozer Gida has proved its power and will keep it position in the future. As a hundred percent national company, we emphasize on research and development investments, and try to

meet differing demands of ethnic markets by expanding product portfolio and to empower our brand name.

Kilikya opens up to the world Started to produce turnip juice in 2017 in Cukurova region under the original name of the area, Kilikya Turnip is now exporting to 30 countries. Selahattin Nas, chairman of the Kilikya Turnip company, aims to increase the share of export up to 50 percent in a short period. He informed about his position and the development of his company. First of all, we want to learn about what the use of turnip juice and how it is prepared? Earlier it was made at homes in barrels and has a special taste. Nowadays, it is produced in modern machinery at the same taste. Farmed at natural lands, purple carrots come to the facility. After they are washed and separated, they are chopped and send to fermentation tanks. Bulgur and salt are added and left for maturation for about 45 days. Controls are carried out and then they are flavored either by hot or spicy ingredients and that filled in bottles on automatic bottling lines. Then they are packaged and delivered to stores.

Selahiddin Nas Board Chairman of Kilikya

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Şalgam (turnip) regenerates t h e body cells

and helps to digestion. It improves immune system, helps to lose weight. Contains milky acids, phosphor, calcium and potassium. It seduces, is good for teeth, bones, skin, heart, kidneys, stomach, liver and lungs. It is anti-tocsin and contains A, B, C vitamins.

How did your brand’s story start? My grandfather was grown, lived and died as a farmer in Akcali village, having large lands selling their produce at local market. One of his eight children, my father Mehmet Nas opened his first business fro trading cottons,

wools, and grains an Iskenderun. When he is old enough he handed the business to us in 1988. We have been in trade since our grandfather’s time. You have to believe in your aims fully if you want to reach them. As the second generation we tried to adopt the changing conditions in business and in the city. In about a decade later we have become a great wholesaler in food trade. We have been official distributors of many famous brands in the city, and changed the name of company as Nas Food company, and Sefa Nas distribution company was established in Adana in 1999. Soon, we reach annual sales figures of 60 million TL in both cities and through both companies.

How did the turnip production start? Building a brand is costly especially in food businesses where trust and quality are more important. It requires power of promotion. However, we started to produce şalgam, one of the traditional tastes of Adana and the region, in our integrated facility of 500

sqm. and launched it in modern bottle. Then we moved to the new plant we built on 15 thousand sqm. land in Adana Haci Sabanci Organized Industrial Zone. An investment of about 8 million dollars, the factory can now produce 3 million liter of şalgam per month. We consider first to process milk. Afterwards we decided to produce a local product and to expand its market in Turkey. We want to introduce it to world markets as well as an indispensable offering for meals and tables. The growth we have been experiencing is a good sign of our success. We have necessary certificates and standards for our product and production processes.

What is your position in domestic and foreign markets? We have about 15 % share in domes-

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tic market and our product is sold on the shelves of national and international retailers. We follow the developments in markets in the fairs, both in Turkey and abroad. We try to make şalgam to be considered as a national drink. Kilikya brand products are sold through 110 distributors and exported to 30 countries, including European, middle eastern countries, the USA, England, Japan, China and others.

What is şalgam? Wikipedia defines şalgam as a popular beverage from southern Turkey’s cities of Adana and Mersin. Although the Turkish word şalgam literally means “turnip”, şalgam is actually made with the juice of red carrot pickles, salted, spiced, and flavored with aromatic turnip fermented in barrels with the addition of ground bulgur. It is traditionally served cold in large glasses with long slices of pickled carrots, called tane (or

in some accents, dene.) Hot paprika relish is added just before drinking. Hot or regular, it is a popular drink with Adana kebab.

Buzdagi grows in export markets Distributing drinking water originated from Geyve, Sakarya in Istanbul and neighboring provinces, Buzdagi exports them as well. The company has aimed to increase the share of exports to 20% in 2015. Murat Cavus, general manager of the company introduced his activities.

On activities of the company in general

Murat Çavuş, General Manager of Buzdağı

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Our company was founded in 1996 when there was a serious shortage of healthy drinking water in Istanbul. Upgrading its fountains and sources the company went a new organization in

2010 and a new system for operations was established. We aimed to be one of the largest seven companies in mineral water market in Turkey.

On the capacities The company has a processing plant on 12 thousand sqm land in Geyve where 120 people are employed. Profits are mostly reinvented in the development of the company. We can fill 5 million units of 19 lt carboy, 11.5 million units of small bottles annually. Capacity utilization ratio was 50 % in 2014. We planned to double the production this year. We are seeking new

Buzdagi natural mineral water exports rise in the new year!

sources of water around to increase our capacity to be one of the top seven supplier in Turkey. In our factory water is processed by hygienic chain of operations through an integrated workstations equipped with automatic machinery from its original source to the delivery rack. All rules, tests and controls are carried out imposed by legal authorities. We are also keen on training our staff to produce and protect the quality of products and processes. We have strict measures and controls on the hygiene of water sources, transport lines, raw materials and packaging materials, storage areas, filling spaces, logistics warehouse and transport vehicles, regional and distributors depots, and revers logistics.

On water hygiene From hygiene point of view, the best material for packaging water is bottles made of glass. However, it cost a lot. For smaller bottles it is uneconomic. In line with rising consciousness of the consumers, demand for glass bottled drinking water is rising. With this understanding we planned to implement our glass bottling line in 2015. It will be operational soon. Our filling line for 15

lt glass bottles have been operational since from the beginning of 2014. Getting enough amount of bottles from glass makers is a serious problems, We may overcome this hurdle by establishing suitable partnerships in export markets.

On performance of the company in 2014 The year 2014 was a dynamic period when serious part of regulations

for the industry were completed and some international companies bought several national firms operating in Turkey.The great potential of drinking and mineral water resources in the country and low costs of labor and operations attract the interens of foreign companies. We aim to expand more in this market with our investments in this business. By the end of 2014, our company has realized a 62 % growth by expanding operations in both vertical and horizontal directions.

On new investments in 2015 We believe that this year will be a golden period for our company, a year of jump. We have taken serious and strategic decisions for the new year and targeted to expand our capacity by investing 4.3 million dollars. We believe that our market share will increase by 40 % to 130 % with additional SKUs.

On targeted regions in domestic market Since we have been located in Adapazari, Istanbul is our major natural target market besides buyers in and around Adapazari. We have distributors in west Blacksea and Trace region, Ankara, Kocaeli, Yalova, Bilecik, Eskisehir, Duzce and Bolu. We have three regional distributors in Istanbul.

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USER poised for more exports in 2016 Exporting 100% of its products User Gida targets to realize an export volume of USD 20 million in 2016

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Producing a broad range of products User Food Company is very active in exporting its fresh and genuine products to many countries in the world. The company has recently shipped to sealands in Caribbean. Abdullah Dizdar, general manager of User briefed about their company and operations: “User Food & Consumer Goods Production Marketing Industry and Trade Corporation nestles the reflection of our family’s knowledge and experience by being transferred from them regarding the powder food products and spice sector.They have entered in the beginning of 1950s and the company carries on its production activities in its facilities established on 5000 square metersof covered area with the ob-

jective of providing quality products to consumers in product groups of: Instant powder drink, energy powder drink, instant coffee (classic, gold,3in1,2in1) cappuccino, coffee cream, custard powder, cream caramel, cake flour mixtures, baking powder, sugared vanillin, cocoa powder, potato puree, max quick (milky drink strawberry, cacao, banana), crème Chantilly, whipped cream, cake cream, jelly, hot chocolate,sahlep with milk, bouillon cube and powder (beef, chicken and shrimp) oats. User Food and consumer Goods Production Marketing Industry and Trade Corporation export major part of it’s productions and it aims to be a pio-

neer company in itâ&#x20AC;&#x2122;s sector by using advanced technology with itâ&#x20AC;&#x2122;s specialized staff and by doing works to increase the level of quality,productivity,customer satisfaction and reliability,specially in ready mix powder food products.

Quality standards One of the most important features of USER FOOD & PRODUCTS CO.that also enable us to gain competitiveadvantage in the global arena is its commitment to use latest technology in order to produce finest food products that comply with the highest worldwide quality standards. USER is managing its quality by implements ISO quality management system.This enables us to systematize our operations and contact production.

Another pillar of our production policy is food safety,which is assured with the implementation of HACCP system.

100% exports We have four categories of products, namely instant powder drinks, instant coffee and coffee mixes, bullion and ready-made desserts. We export all of the production to 75 countries. We especially focused on the markets in Africa, Middle East and Central Asia. We also seek new markets. This year we started exporting to Caribbean islands.

4 thousand tons of annual production Base of our business is powdered food that we produce about 4 thousand tons annually in compliance with the rules of Turkish standards institute. We have to get health certificates for exporting goods. Also buyers have our products tested in their countries. Sugar is our main material that we buy it from domestic sources. Coffee is imported from India, Brazil and Vietnam. Our import ratio is 60%.

Turkish products are known in the world Especially in powdered drink category Turkey is known as a growing pro-

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ducer in the world. Name of Turkish coffee is famous as well. Competition is fierce in coffee. Our exports may increase more when the service quality is improved.

2016 export target is 20 million dollars For some reasons, the year 2015 was not satisfactory for our company.The events in the region influences trade performances highly. But we are optimistic for the year 2016. We have planned a target to export 20 million dollars of product this year.

AS BESIN, a leading brand in pulses!

The company set up the first full automation bulgur plant all over the world and the first pistachio plant in Turkey at world standards.

“We have set up the first full automation Bulgur Plant in all over the world. And we have first World Standards Pistachio Plant in Turkey. Moreover, we have all of the quality management and hygienic certificates. According to these certificates we built lots of microbiologic laboratory,” says Ali Beken, a partner of the company. Mr. Beken answered the questions of Food Turkey magazine. Full text of the interview follows:

Can you brief us about your company? AS BESIN assigned the first step to the sector in 1970. Owners of AS BESİN had had a wide accumulation and experience in the agricultural industry based on ancient history they established AS BESIN in 1990. We pride

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ourselves as a leader in the pulses (legumes) and nuts industry. AS BESIN has established its new plant, which has 10000 m² closed area, in Organized Industrial Zone in 1995 and still continues by growing day by day.

What does your product portfolio include? Our products are bulgur, red lentils, pulses, pasta, spices and dried nuts.

Can you give details of your quality and capacity? Our R&D department invented very important inventions for the entire sector, which are whole red lentils and a drying system. Due to these two big inventions, products have been

started to process more hygienic and natural. We have set up the first full automation Bulgur Plant all over the world. And we have the first World Standards Pistachio Plant in Turkey. Moreover, we have all of the quality management and hygienic certificates. According to these certificates we built lots of microbiologic laboratory. Our factories can manufacture 150 tons per day for each packing products.

Can you brief your exports? Which countries do you export? 47% of current production is exported and then the target for this rate is get the 75% and go to raise the consequent capacity. We export as a global brand to Middle East, Europe, America, Asia and over 50 countries in the world.

Are there any leguminous products that Turkey is the leader in the world with?

culture project to 1.2-1.5 million m²

Turkey has the biggest bulgur manufacturers. Turkey has manufacture 1,000,000 tons per year. The domestic consumption is 800,000 tons and rest of them for exporting. Most quality wheat fields are located in Arizona and southeastern Anatolia region in Turkey. That is why Turkey is the biggest producer. Moreover, it is also same for red lentils. The most quality and tasteful lentils grow up in southeastern Anatolia region.

fertile lands. We really proud of being

Do you have any targets and plans you set for the shortterm?

this changes and the policy our aim

We planted agriculture product which is under the name of sustainable agri-

own energy and being a self-sufficient

agriculture lands in southeast of Turkey which is Turkey’s and world’s most first pulses company to support the agriculture sector and also shed light on the future of Turkey. We provide 10% of our production in this context with this project and additionally, we provide 25% of percent energy saving with some of the changes we made in the production department of our company that working with our R&D department’s policy. Moreover, with is to increase the percentage of sustainable agriculture and produce our company.

Best Food stands for the best food Best Food Foreign Trade Ltd. is a respectful name in biscuits, cake and chocolate business. As a young company in the food sector the company has been producing and exporting these products in a professional way. Hakan Kaya, export director of Best Food Foreign Trade Ltd., has outlined their success story:

Can you brief us about your company? BEST FOOD has been established as a supplier of biscuits, cakes, and chocolate throughout the world in 2015. In response to the trust and

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loyalty shown by consumers in many countries around the world, Best Food is constantly trying to satisfy the consumers. The purpose of Best Food; in accordance with the competitive and realistic prices is to provide high quality products. Another aim of working hard Best Food is to be in continuous improvement and development and create own story with great success and to share this happiness with all consumers, business partners, employees and suppliers.

Our top priority is to offer value for our customers and to respond their expectations with quality and stability. Standing together with our customers with best quality is also one of our duty.

We mainly export to Middle East countries, North Africa, Latin America and Balkans.

What is the position of Turkish confectionery production in the world?

Now, according to us Turkish confectionary has a valuable position in the whole market and increasing as per Our product line includes biscuits, conditions in the World. cake, chocolate, wafers and confectionary. Are there any confectionary

What does your product portfolio include?

What is the position of your products in the market? Are you a strong brand in your field of activity? Yes, we are a powerful brand and still a growing and developing company considering the innovations and market demands throughout the World.

Can you give details of your quality and capacity? Our quality segment is upper class and we have fair capacity.

Can you brief your exports? Which countries do you export?

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products that Turkey is the leader in the world with?

Yes, we have some products that are leaders in their fields.

What are the problems of the sector and what solutions do you offer for them? Price levels, competitions, bad quality, support from government, etc. are the titles should be considered for improving the industry.

Do you have any targets and plans set for the short-term? Yes, we are planning to launch new products and extend our sales regions.

IFFA to be juicy and well cooked once again Around 960 exhibitors from 47 countries, including all market and technology leaders, have signed up to present their latest products and innovations at the six-day fair. The coming IFFA to be held in Frankfurt am Main on 7-12 May 2016 will cover 110,000 square meters of exhibition space in seven exhibition halls and is already almost fully booked up. Messe Frankfurt expects to welcome around 60,000 trade visitors from 140 countries to this No.1 trade menu of the meat business.

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IFFA, being held in Frankfurt for 45 years and has been developed into a leading trade fair for the meat industry today stands out as the No.1 medium for the meat industry. Announcing the launch-in of IFFA 2016 to be held on 7-12 May 2016 in Frankfurt am Main, in a recent press conference held in Frankfurt, the organizer Messe Frankfurt and IFFA Advisory Board have been utmost positive and confident that the upcoming event will once again be top event for the meat sector. Expecting some 960 exhibitors from around 50 countries, including all market leaders, to present their top innovations in the fully booked-up exhibition halls on around 110,000 square metres of exhibition space to show new products, technologies and solutions for all stages of the meat-processing chain and anticipating around 60,000 trade visitors from over 140 countries, Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt said that, “IFFA will remain the most important innovation platform for investment goods along the entire process chain. The majority of our exhibitors, who include all world-market leaders, launch their innovations onto the international market at IFFA. Together with our partners, I am delighted to once again announce the top event for the meat sector.” One of the most important groups of visitors at IFFA comprises decision makers from the butchers’ trade. Heinz-Werner Süss, President of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV): “IFFA 2016 is the unrivalled event of the year for the meat sector and the excitement in the butchers’ trade is nearing its climax. IFFA is of vital importance to us on a variety of levels. Naturally, it is a comprehensive source of information for our members – nowhere else is it possible to find out more about the latest developments. However, it is also the meeting place

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Klaus Schröter, Chairman of the VDMA Meat Processing Machines Section

Heinz-Werner Süß, President of the German Butchers’ Association (DFV)

for the whole sector. With all its events for the butchers’ trade, with its important competitions and with its innumerable new products, this year’s IFFA will once again underscore its position as the world’s leading trade fair for the entire meat sector. We are very much looking forward to it.” IFFA is not only the most important exhibition for butchers’ trade, but also for the food processing and packaging machinery products, Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Association of the VDMA, conceptual partner of IFFA confirms: “With its clear focus on meat, it offers not only an unrivalled spectrum of solu-

tions but also a great concentration of experts. There, the spotlight is on innovations and trends oriented towards the needs of the market, which generate decisive impulses for shaping the future. The high degree of internationality at IFFA shows that Frankfurt is the firmly established meeting place for the global network of the meat industry.”

Top levels of internationality on the exhibitor and visitor sides The figures confirm that IFFA is top in terms of both exhibitor and visitor internationality. 57 percent of the companies taking part as exhibitors

in 2013 were headquartered outside Germany. The top ten exhibitor nations excluding Germany were Italy, the Netherlands, Spain, the USA, France, Denmark, Austria, the United Kingdom, China and Poland. With over 400 companies, the biggest exhibitor contingent came from Germany. The proportion of visitors from abroad was 61 percent in 2013 with trade visitors from the industry, retail trade and butchers’ trade taking advantage of the broad range of products and services at IFFA. Roughly one in two foreign visitors came from Europe. After Germany, the top ten visitor nations included the Russian Federation, Italy, the Netherlands, Spain, Poland, Austria, the USA, Switzerland and China.

Compact and transparent layout The restructured and enlarged layout at IFFA 2013, incorporating Hall 11 for the first time, was a great success and will be retained in 2016. Thus, visitors will be able to see the complete spectrum of machines and plant in the western section of Frankfurt Fair and Exhibition Centre, in Halls 8, 9 and 11.

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(From left to right) Klaus Schröter, Chairman of the VDMA Meat Processing Machines Section; Heinz-Werner Süß, President of the German Butchers’ Association (DFV) and Wolfgang Marzin, Chairman of the Board of Management of Messe Frankfurt

Key players from the packaging, supply facilities, measuring and weighing technology segments will be making their presentations on the two floors of Hall 11. Leading exhibitors from the processing and slicing segment are located in Halls 9.0 and 9.1 while the focus in Hall 8 is on processing.

In Hall 4, in the eastern section of the Exhibition Centre, visitors will find suppliers for packaging materials and ‘Sales – everything for butchers’ shops’, as well as top exhibitors from home and abroad with ingredients, spices, additives and casings.

Top themes at IFFA 2016 The global meat industry is a dynamic growth market. Populous countries of Asia, Latin America, East Europe and Africa are characterized by rising incomes and, in many cases, a corresponding increase in meat consumption. Therefore there is a mounting demand from these countries for modern and efficient technology for processing meat and meat products. Besides quantity, quality is playing an increasingly important role as demands on product safety, quality and traceability rise. In western countries, the focus is on productivity optimization through energy efficiency, high output, straightforward cleaning processes, greater automation and sustainability. In the butchersâ&#x20AC;&#x2122; trade, the key to future success is adaptation to new consumer eating habits and trends, such as convenience foods, walking food and supplementary products for butchersâ&#x20AC;&#x2122; shops. Moreover, regionalism plays an important part in the buying decision. Investments in energy efficiency and the simplification of working processes, as well as improvements in hygiene on both the sales and production sides are also important themes in the sector.

Automation: with greater efficiency and cost effectiveness for improved product quality IFFA will once again give trade visitors the opportunity to gather in-depth information about machinery and equipment for all stages of the process chain, from slaughtering, via production, to packaging. In this connection, the focus of the meat-processing industry is increasingly on intelligent linkage of the individual stages and the increased use of modern information and control technology. Thus, the range of products and services being offered by IFFA exhibitors for these subjects will be correspondingly extensive.

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Exact portioning and sorting An important driving force of innovation behind increasingly efficient processing lines is the growing demand for portioned and fixed-weight packaging, and convenience products. The fully automatic portioning and insertion of filets, steaks, sausage slices and other meat products in the packaging call for high-tech solutions. Most systems consist of laser and / or x-ray scanners, with integrated scales, feeding units for the slicer and the slicer itself installed at the top of the processing line, as well as downstream

conveyor belts, which take the cut products to multi- track belt sorters with sophisticated shuttle systems or sorting and insertion robots that, for example, place the packages in the downstream tray sealer.

Robot-aided automation as a value-added factor Conventional automation is often too complex, too expensive and, in particular, insufficiently flexible. In most cases, converting machines designed for specific tasks is impracticable or only possible with a big input of materials,

time and money. However, this is not the case with industrial robots. Thanks to their extraordinary flexibility, speed, precision and repeat accuracy, they are key elements for greater efficiency, quality and sustainability no matter what the task, e.g., product handling, quality control or sorting and packaging. But what characterises a successful robot application? Superficially, an industrial robot can only move a fictive tool-centre point quickly, precisely and with a high degree of repeat accuracy within a defined working area. It is the grabber or tool, the cameras and sensors, highly developed software, intelligent control systems and the programming / configuration by qualified personnel that make robots universal helpers. Today, they are to be found in almost all parts of the meat-processing chain â&#x20AC;&#x201C; from slaughtering to packaging meat and sausage portions. In fast pick & place operations, robots can take all different kinds of meat and sausage products from conveyor belts and place them in the correct trays, in some cases at the rate of up to 240 cycles per minute. In smokehouses, manually hanging and transferring the smoke sticks with strings of sausages is frequently a bottleneck. Moreover, it is time, personnel and cost intensive. Robots can carry out this work more precisely and faster. In addition to personnel savings, the advantages include, above all, a significant increase in terms of hygiene thanks to the abolition of manual operations and a reduction in wastage because there is no damage to the sausages, something that is often unavoidable in manual operation. Robot-aided automation in slaughtering and dismembering facilities continues to be one of the biggest technical challenges. A task that humans can master thanks to their senses and many years of experience is a major problem for robots. Due to different rates of growth, animals vary greatly in terms of weight, size and

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the proportion of meat to fat, as well as bone size and density. Nevertheless, there are also some economic and, in particular, high-performance solutions in this field. The spectrum of applications includes grasping front-leg hooves and necks, removing the rectum, opening the abdominal wall, separating the pelvic bone and sternum, as well as splitting pigs, all of which is made possible by advanced 3D scanners that determine the topology of the animals after slaughtering. The information obtained is analysed by the control software, which then generates the cutting paths to be used by the robot. In dismembering plants, the robot blades are controlled via vision software.

X-ray technology for inline fat analysis The still widespread extraction of lipid using the Soxhlet process is not only time and labour intensive

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but also, due to the sampling procedure, not particularly accurate. Today, technology is developing more and more in the direction of continuous inline checks and modern x-ray technology in accordance with the DEXA process. This is a highly efficient method of lipid determination and suitable for raw, natural meat products, including refrigerated or frozen meat, lose or packed in boxes or cartons â&#x20AC;&#x201C; as long as they are free of other ingredients. Thus, x-ray technology offers users continuous, 100-percent product control including data documentation for traceability. These examples represent only a fraction of the possibilities opened up by modern automation for meat and sausage processing. Visitors to IFFA 2016 will have the chance to find out in-depth about the state-of- the-art and future developments in this field.

Elone, an internationally recognized reputable brand 82

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THIS FAIR IS BEING ORGANIZED UNDER LAW NO: 5174 AND SUPERVISION OF TOBB (TURKISH UNION OF STOCK EXCHANGES AND CHAMBERS)

Operating in the chocolate and Turkish delight fields, ELONE is a reliable company in the food industry. Mehmet Can Erginsoy detailed their success story for Food Turkey readers in an exclusive interview. Full text of the interview follows:

Can you brief us about your company?

Anatolia, a land that, still today, keeps the gastronomic tradition of the past.

What does your product portfolio include?

ELONE Foods is a freshly new established company with the purpose of satisfying worldwide demands for high quality wholesome foods utilizing the state of the art facilities in Turkey. Although it is a new enterprise the owners are in food and export sector for more than 10 years.

We practice a very careful process and quality control. We are eligible to control the quality on each steps of production by coordinating the QA & QC departments of suppliers and our experienced technical people to ensure the right quality, availability and price.

We are offering Turkish Delights and Dark Chocolate Dragees. Our Turkish Delights are edge out the existing competition. They are very unique with the packaging and p r o d u c t quality. All are natural and rich with the nuts. At the moment we have 12 different delights.

Anatolia is the epicenter of agriculture and wholesome food production for centuries. As ELONE Foods our aim is to bring this nourishment to the tables worldwide. We offer a quality that comes from the ancient culture of

In a very short time, ELONE has gained a strong reputation in all the countries it operates and has managed to edge out the existing competition. Today our products are sold in retailers & food service in many countries.

We produce scrumptious Gourmet Dragees which are the unique combination of the best quality fruit pieces/nuts and fine dark chocolate. Dark chocolate means more antioxidant and less sugar, that is the main reason

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we offer only dark chocolate . We do not use any flavoring. At the moment we have 11 different dragees. We are capable to produce any other sort upon your request.

What is the position of your products in the market? Are you a strong brand in your field of activity? In a very short time, ELONE has gained a strong reputation in all the countries it operates and has managed to edge out the existing competition. Our brand is being sold in key accounts in USA and Canada.

Can you give details of your quality and capacity? We believe we are unique with our product and packaging quality. Product quality

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starts from the raw material you use and ends just before it is consumed. We do not only care about our product quality but also the distributors and the market chains we cooperate should share our quality policy as well.

Can you brief your exports? Which countries do you export? We are only export-oriented company and we are not selling in the local market yet. Our main markets are

USA and Canada. We are selling in key accounts such as TJMAXX, Marshalls, Jons International etc. We are in a good position in S. Arabia and just started exporting to Sweden.

What is the position of Turkish confectionery production in the world? Turkish confectionery is not very well reputed and known as cheap products. We are hoping to change this idea within the countries we export.

Do you have any targets and plans set for the short-term? We are launching our new chocolate line including tablets, truffles and pralines very soon. Enlarging our portfolio we are planning to participate food exhibitions and find new customers in new markets.

Et işleme endüstrisinin dünyadaki bir numaralı fuarı Frankfurt /Almanya, 7. – 12. 5. 2016 Gıda sektöründeki trendler. IFFA 2016’da bulabilecekleriniz: – daha iyi bir ekonomik verimlilik için yeni konseptleri – yeni otomasyon çözümlerini – gıda güvenliği ve yüksek kalitesi için yenilikleri – 4.0 gıda sektörü Ayrıca enerji verimliliği ve sürdürülebilirliği için yeni fikirler edineceksiniz. Sektörün ve teknoloji liderlerinin en iyileriyle burada tek bir çatı altında buluşun. www.iffa.com info@turkey.messefrankfurt.com Tel. 0212 296 26 26

Practical wheat germ from Selva Selva Food Company launched the first wheat germ in practical vacuum packages, a functional food proud that is both tasty and healthy, as a new item in its â&#x20AC;&#x153;healthy lifeâ&#x20AC;? product family. Having its special prospectus, the product is to be consumed by the consumers whenever and whenever they want, thanks to its practical one-shot package. Germ is the most vital ingredient of wheat as one of the basic food items. It has high level of fibers, vitamin E, folic acid, B1 complex vitamins, minerals such as calcium, phosphor, potassium, and zinc, unsaturated essential fatty acids, natural sugar, proteins at the quality of found in eggs, meat and milk. Thanks to its valuable nutritional content, germ is regarded ideal for improving the physical and mental activities of kids, by supporting the immune systems, as a source of energy, having

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anti-oxidant effects and its support for fertility and preventing blood clots. Selva advices the germ is to be consumed daily one package (8 g) by kids and two packages (16 g) by adults. The product can also be consumed

by mixing with milk, yogurt, honey and cereals. Besides, it can be put in the makings of meatballs, breads, cookies, soups, salads and sweets. The product is not advised for the patients of celiac disease and phenylketonuria.

Tatlısumaklar, a leading name in chocolate and candy products

Crowned with the brand name of ANTAT, Tatlısumaklar is a well known test around the world TATLISUMAKLAR is a successful name in 8 different confectionery groups. The company has a successful history with its trendy and tasteful products. Ahmet Tatlısumak, General Manager of the company answered the questions of Food Turkey on their operations:

Can you brief us about your company?

Ahmet Tatlısumak, General Manager of The Company

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Tatlısumaklar Company has started its commerce activity in marketing in 1960. In 1975s, the company had been producing traditional handmade rock candy for domestic market. In spite of Turkey economic crisis Tatlısumaklar Company made a critical decision and begun compound chocolate produc-

tion with the brand name of ANTAT in 2001 on a tight budget.The Company had never stopped its growing with continual innovation and incorporated new production lines every year. As of today Tatlısumaklar Company has become a very well known brand in 6 continents and 80 countries with its 8 different confectionery groups.

What does your product portfolio include? Tatlısumaklar Company is one of the leading producers in the production of compound chocolate, hard and mini candy, jelly candy, chocolate bars, shell-line products, soft candy and cake in Turkey.

What is the position of your products in the market? What are your expectations from these products? Our products in foreign markets are the leader and top quality products in their groups. They are always demanded by consumers. This strengthens their position in the market day by day. As Tatlısumaklar Company we have always worked with the motto of “Continuity”. Until now we have worked with more than 80 countries and today we have been working with 55 actively. This shows how we are trustful and qualified. According to this, our only expectation is continued consumption of our products and covering the demands in the market with new and delightful products.

Can you give details of your quality and capacity? Our products are made with top quality raw materials. For compound chocolates we use best cocoa, for candies we use best flavors, this situation is the same for every product and material. Under normal circumstances and full capacity we can produce 25 tons goods daily.

Can you brief your exports? Which countries do you export? As of today we have been exporting to 55 different countries in the world including USA, Canada, South and Central American Countries (such as Bolivia, Guatemala, Panama, Uruguay, Venezuela

and Colombia), European Countries (Germany, France, Spain, Sweden, Balkans,), Gulf Countries (Iraq, Saudi Arabia, UAE, Oman, Qatar, Bahrain, Kuwait), Asian Countries (Kazakhstan, Japan, Indonesia) and Australia.

What is the position of Turkish confectionery production in the world? At the beginning, the sector of confectionery and chocolate products in Turkey was based on the production of traditional Turkish confectioneries such as Turkish delights and halva produced in small factories with raw materials obtained from the region. In 2010, the export of confectionery and chocolate products constituted about 0,56% of Turkeyâ&#x20AC;&#x2122;s total export rate of 113,9 billion dollars with an export rate of 643,5 million dollars. However in the last decade enterprises in confectionery sector have raised, also Turkish government supplies innovative entrepreneurs in confectionery.

Are there any confectionery products that Turkey is the leader in the world with ? The sector of confectionery and chocolate products of the world is dominated by multinational

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companies. It is estimated that about 45% of the production of the world is realized by top six companies, but local companies also invest and try to reach well-developed company standard such as Mars, Storck, Nestle. There several products which lead their market, for instance Turkish Delight, Rock Candy and Mevlana Candy. Origin of these product is Turkey and completely produced by Turkish Companies.

What are the problems in the sector and what solutions do you offer for them? The confectionery sector demand is increasing day by day as the increase on the world population. Especially the compound chocolate demand is much more increasing with compared to pure chocolate demand due to the quality of compound chocolate is catching the pure chocolate. New production companies are disturbing the market with less qualified products. Companies who want to improve their product range and brand remembrance they should invest more on R&D.

Do you have any targets and plans you set for the shortterm? Investment is one of the keystone of development for companies. TatlÄąsumaklar Company allocated 7.6 million dollar from the budget for R&D (Research and Development). Also in November 2015 we have started cake production. Our short term goal is diversifying cake products. We have plans for filled cake groups and now we are trying to integrate chocolate line and cake, so we will be able to produce chocolate covered cake groups.

Anything you would like to add? Thank you for having us and I would like to emphasize that all companies in the Turkey are dealing with bad market conditions. Political issues and tensions at Middle-East have a part in this issue. Our only wish is to solve these problems as soon as possible.

IYP 2016 – International Year of Pulses In this context, Yayla Agro which will organize various activities in 2016, carries out a work of information to country people and the world. Particularly with a healty diet, the fight against obesity, the benefits of pulses, and food recipes, the company will be working on much unknown species of legumes to meet the consumers, for this subject, with the help of the common projects together with the various universities and civil society organizations that will break a new ground.

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‘Yayla Bakliyat’ is preparing to invest in Canada and Dubai Yayla Agro which has been operating in the food industry for 32 years, is one of the leading domestic companies. Especially the company made its name with its investments in the sector, has import and export activities with 40 countries. The company’s Marketing Manager Kenan Demirtaş said that the new investments in the company’s agenda bought a

With the proposal of the Ministry of Food, Agriculture and Livestock in the eyes of the United Nations the year 2016 has been declared as the International Grains Year. Yayla Bakliyat takes the lead in Turkey.

factory in Balıkesir –Gönen in order to increase their baldo rice production. He also says that the company is prepared to make investments in Dubai and Canada. Yayla Agro, one of the key players in the packed pulses industry, has strengthened its activities in the domestic market raising the quality level of the sector and its own quality. It has been ranked in Turkey’s largest 500 industrial companies for the last 3 years by climbing up every year. It is one of the most important companies in the sector that provides this success in working market channel. “Our company continues to investments according to the needs of the sector, which began to this journey in Ankara-Gimat and Batıkent, continues to this, the factory Ankara-Kazan-Sarayköy which is built on 27 thousand square meters, operates in the 35 thousand square meters indoor space. Yayla Agro with its Ankara factory is the largest company of Turkey’s packed pulses industry,” Demirtaş said.

Marketing network and production facilities of ‘Yayla Bakliyat’ With its market network and production facilities the company employs 380 people and has 68 dealers in Turkey. Meeting the consumers over 25 thousands points of sale in 81 provinces as well as produces the private-label products of Turkey’s largest supermarket chains. By these works, it is the greatest actor of the market, performing import and export operations at its Mersin factory. The firm that has been operating in Mersin, is situated on an area of 56 thousand square meters. Thanks to this property, the firm is the largest facility of the sectors of Middle East and Europe. The com96

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pany is proud to provide such a facility in the country. It has also paddy factories 15 thousand square meters in Çankırı and 12 thousand square meters in Edirne. The company has reception centers in Russia, Canada, India and Kyrgyzstan and German-based employees and sales staff across Europe and separately a company in Europe. There are many features that differ Yayla Agro from its competitors such as its products and production quality, capacity, quality certificates and capacities of its factories. Besides, it produces special brand-private label products (PL) to national grocery and discount stores. By this way, it has been developing itself and becoming more professional. The firm is committed to provide customer-oriented services. In general, the company logistic has a wide network factories and plants across the country Turkey making distributions quickly. It gives great importance to assess the quality of each product according to the quantity and quality in the factory, which makes the analysis and strict quality control.

New investments on the agenda Kenan Demirtaş said that they had bought a factory in Gönen region to increase baldo production. This facility will also perform in the season on the factory floor. So the logistic cost will be eliminated. He also says that the company makes a decision to open its Dubai office in the leading world-trading region. He says that the company will make a great investment for lentil in Canada.

Kafkas Gida represents chestnut candy

Kafkas Food Company is one of the names remembered when chestnut is mentioned. İncifer Egel of Kafkas Gida outlined their success story while answering the question of Food Turkey magazine for an exclusive interview:

You are a deep-rooted company in candied chestnut. Would you mention us about the development of the chestnut business? İncifer Egel of Kafkas Gida

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Kafkas Candy Company was established by Ali Sakir Tatveren, my grand-

father, in Bursa in 1930. We, as four generations, have been in the business for 86 years. This is a real success, because most of the family businesses have been vanished in time of second generation. Market and our customers know well about our company and the quality of our products. There are several new founded companies in the sector, so the image of chestnut candy was injured slightly. Since our foundation years ago, we maintain our prestige, hygiene and quality of our products to set the standard

in the sector. This year we want to increase the number of selling points in domestic market and to carry our experiences into foreign markets.

Chestnut candy is culturally a product of Mediterranean and Europe and Bursa is famous with its chestnut candy products. Does your brand have any share in the emergence of this image? I think that my late grand mother Yuksel Tatveren has to be mentioned in this regard. She made the first version of chestnut candy by covering chestnuts with chocolate and called it Karyoka.This has led another development that made Bursa remembered in association with chestnut candy.

What is the general position of Kafkas company and its products in Bursa and in Turkey? We have been enjoying the benefits of being the leader in chestnut business. Chesnut production began to move towards Aegean region and become a harder to obtain input for our industry. Also the prices have risen, for chestnut and sugar and hazelnut. We had not reflected cost increases to our prices for three years. We know that our rivals are not satisfied with our decision, because they could not raise their prices.

Will you give info about your other products? We put spoons in some of our products and made them take away product. Consumers buy them not for gift but also for their personal consumption, by immediately rewarding themselves as soon as they bought the product. Another segment of consumers are seeking sugarless products. We presently have 11 branches; one also serves as cafĂŠ-restaurant-pastry shop. 80 people are employed in our pastry production. We get special orders for

birthdays and for other special events. We are one of the top sellers of pastry products in Bursa.

How large are your production and export capacities? What countries are your targets for exports? We have ISO 9001 and ISO 22000 certifications for production. We have been dealing with one of the largest retail chains of the country. They are continuously inspecting our production process. We can process up to

3 thousand tons of chestnut annually. We mostly sell in domestic market. However, we want to expand our sales in abroad. We export to buyers in Italy, France, America and Saudi Arabia. We want to expand our product portfolio by adding other varieties.

Info about participating in fair activities? For years we have been participating in Anuga, Gulfood and other events in the world. In coming years we will be participating in these fairs.

Ikbal Sekerleme leads the way in hundreds of food products Ikbal Sekerleme Food Company was established in Afyonkarahisar in 1991. As the date of 2013, the new production facility of the company has been built on a covered area of 5,800 m2 on an open area of 15,000 m2. With these numbers it is a model for Turkish delight manufacturers. The main products of Ikbal are Turkish delight, floss halva, palace halva, carrot paste and gourmet nuts baskets. Except these Ikbal produces more than 100 kinds of delights. The company has been one of the biggest leaders in its field. 100

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“We have a wide customer range not only in Turkey but also abroad. Ikbal Sekerleme is an expert on Turkish delight. We mainly export our goods to United Arab Emirates, Saudi Arabia, England, America, Germany, Italy, Belgium, Russia, Ukrain, Canada, China, South Korea, Kuwait, Qatar, Latvia, Poland and Estonia. We support our customers and back their up in every step and make feel we are a big family,” says an official of the company and adds, “As Ikbal Sekerleme, we never compromise on our quality and hygiene. Our production standards are well

documented by international quality institutes. We are audited by auditors periodically.” “We never use additives and glucose in our products. Our all raw materials included packages & outer cases are certificated and never bad affects on human health,” the official explains. “Ikbal Sekerleme strives for excellence in production and service with a focus on “People” and “Society”, puts food safety at the forefront of production and services, adopts the principle of innovation and changes to constantly improve our operations, acts according to legal regulations, works ethics and moral values in society at all times, respects for human health and quality of life, trusts that to invest in people is to invest in our brand and the future of our country and also makes an effort for acting on trueness and honesty. Our target is to announce Ikbal Sekerleme all over the world and expand our customer range.”

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Ikbal Food & Restaurant Ikbal started to meat production especially sausage and pastrami in meat production facility by retaining traditional taste in the early 1990. Its production facility has a capacity of producing all type of meat products. Ikbal continues services with franchising system in the culinary sector. Combining traditional Anatolia tastes with its restaurants of chain Ikbal continues to gain ground to be the leader brand. The company has restaurants in the Central Anatolia Region, Marmara Region, Aegean Region, Mediterranean Region and Black Sea Region. Ikbal aims to raise the number of franchising restaurants.

Ikbal Thermal Hotel & Spa Located in the tourism district and on the 9th km. of Afyon â&#x20AC;&#x201C; Izmir highway on a plot of 115,000 m2 a choice of 286 rooms and a capacity of 860 people with additional bedding includes an open-air shopping and activity center. Ikbal Thermal Hotel & Spa has multi-purpose meeting rooms, thermal, spa and wellness center.

Afium Outlet and Entertainment Center Afium is the only open-air shopping center started to serve in August 2010 in Afyonkarahisar. It was built on 75,000 m2 area. It hosts a lot of famous brands in this area. It excites attention not only local residents but also passengers thanks to its place.

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Beyoglu Chocolate, a new brand with a vast experience A new brand in the chocolate market rises from Ankara, the capital city of Turkey. Food Turkey magazine has recently conducted an exclusive interview with Tülay Sözeri, Incentive Projects Director of the company, about their operations. Full text of the interview follows:

Tülay SÖZERİ Incentive Projects Director

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What are your plans and targets in this market?

way for more competition among brands in the market.

The industry is a dynamic one and fares as the cultural developments and demographics in the countries. It addresses to every folks of life so it affects all, economy, culture and social structure. Both traditional and modern production methods are utilized in the production and it consumes serious amount of food, additional and packaging materials of other sectors in the economy. The rise of purchasing power of consumers and their consciousness about healthy products have paved the

Though we are new in the market, we have enough knowledge and expertise to keep pace of the developments in the market and to get the preferences of buyers towards our products. We have been watching the behaviors of buyers and trends in the market for years. This is a major advantage for competition.

Would you inform us about your latest product Dobido? Fast urbanization in Turkey and rising power of purchasing and consump-

tions of buyers are basic dynamics in the market. Demographic profile of the country signals that population is mainly composed of younger people at less than 35 years; this segment accounts for 60 percent of total population. Target segments of this Dobido product are the kids and younger people. They have higher level of preferences and we aimed to provide them the best for their tastes. Only the products having price advantage, higher nutritional values and glossy products are able to find a share in the market. In a country that has lower per capita consumption of chocolate, and emergence of new segments in the market may turn the disadvantages into advantages for us.

What is your target in export markets with this new product? Larger part of sweets and chocolate trades are made among the developing countries. When deciding on our target markets we considered the higher income countries that have higher consumption of candies and chocolates, and rising trend of

consumption in the world. Our exports to North African and Middle Eastern countries that have younger populations are increasing year after year. Our target is to increase exports by 100% each year. Having cultural similarities with Turkey these countries are helpful for us, besides our insistence of Islamic production processes. Multinational companies are also setting back from these markets.

Do you have any additional comments? We thank you for the opportunity to introduce ourselves. Branding is a powerful tool for competition in this segment. The brand is like a living organism; it reflects not only the products but also the past and the traditions of the owning company. We are hopeful to be successful. I wish all participating brands in the fair the same success. 105

Largest Salon Culinaire to date to host more than 1,300 professional chefs at Gulfood

Three major USA trade bodies are teaming up for ‘first of their kind’ culinary demonstrations at this year’s International Salon Culinaire - the annual Emirates Culinary Guild showcase of the region’s best culinary talent and expertise – at Gulfood 2016. 106

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DUBAI – Coming together for their first-ever joint promotion are the USA’s Poultry & Egg Export Council (USAPEEC), the Meat Export Federation and the Dairy Export Council.The USAPEEC has hired Louisiana-born Joe Truex, executive chef at Dubai Mall’s gourmet eatery Pi. Dubai, to headline the three trade bodies’ ‘Tastes of the USA’ demonstrations. Having started in kitchens in New Orleans and Las Vegas and trained under multi-

award-winning and celebrity Chef Daniel Boulud at the elite Le Cirque while attending The Culinary Institute of America in New York, Chef Truex is one of the most experienced chefs in the Gulf. After graduating, Chef Truex moved to Switzerland as chef de partie at Basel’s Swissôtel Le Plaza. He later returned to New York to work at The Peninsula Hotel and for the Fireman Hospitality Group, where he opened

The Brooklyn Diner and The Redeye Grill. Chef Truex also worked as executive chef at The Cambridge Hotel before moving to Atlanta as executive chef at the Swissôtel, and then at the Château Élan Winery and Resort. Later Joe and his wife opened Atlanta’s Repast neighbourhood restaurant where the menu reflected their culinary backgrounds - his: European and French, hers: Japanese. The duo then opened Atlanta’s Watershed on Peachtree restaurant before taking up the Pi.Dubai offer and moving to the acclaimed Dubai Mall eatery. At Gulfood’s International Salon Culinaire, Chef Truex will stage four, 30-minute demonstrations daily from February 21-24, which will be complemented by presentations by chefs representing the Meat Federation and the Dairy Council. Chef Truex’s demos promise to be a ‘Grand Tour’ of the USA with the protein content – egg, chicken, duck and turkey - staying the same but other ingredients changing daily with menus representing different American states.

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“I’ll be presenting quiche-style dishes and omelettes but also poultry – chicken, duck and turkey – creations,” explained Chef Truex. “For instance braised lemon chicken which is typical of New York; a pan roasted duck breast with Georgia peaches or oranges to bring out the Californian and Florida touch. I’ll also cook with apples and cherries for a flavour of Washington state and even sorghum molasses for a trip back to my southern roots. The menu will be a snapshot of the many different culinary styles and flavours of the USA that can be summoned up with the use of poultry and eggs.” One of Gulfood’s undisputed draws for the region’s top professional chefs, pastry chefs, cooks and bakers, this year’s Salon Culinaire will see more than 1,300 professional chefs evaluated by a panel of 25 renowned experts mandated by the World Association of Chefs Societies (WACS) to judge culinary events across the globe. “Chef Truex’s ‘Tastes of the USA’ promotion is exactly the type of dynamic,

multiple entity promotional activity that is synonymous with Gulfood and the International Salon Culinaire,” said Trixie LohMirmand, Senior Vice President, Exhibitions and Events, DWTC, which organises Gulfood. “Having the USAPEEC, the Meat Export Federation and the Dairy Export Council collaborate in this activity will showcase the complimentary product lines of all three trade bodies’ members in front of an audience of influential regional and global buyers and traders.” The biggest edition in the show’s history, Gulfood 2016, the 21st in the annual series will feature 5,000 companies from 120 nations and 117 pavilions - five more than last year – with firsttime group participation from Russia, Costa Rica, Belarus, Mauritius and New Zealand returning after a six-year break. More than 85,000 visitors from more than 170 countries including international heads of state, ministers, government officials and national trade associations from five continents are expected to turnout.

Olives from Turkey By Mehmet Kadri GÜNDEŞ Olive and Olive Oil Promotion Committee-Chairman

Olive and Olive Oil Promotion Committee of Turkey, established on April 3, 2007, has just started its operations in order to promote olive and olive oil in countries which have been chosen as the target markets of the olives and olive oil. Objective of the Olive and Olive Oil Promotion Committee of Turkey is to support the efforts directed to the foreign markets and to diversify our export markets as well as to implement promotional campaigns for the building a “Turkish Olive and Olive Oil” brand and image. And for the domestic market, the committee intends to carry out promotional activities that shall improve the consciousness of the consumers in order to develop the market and increase the consumption.

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Other objectives of the Committee are to enrich product diversity in accordance with the demands from the world markets and to enhance the market and distribution channels, thus applying a sustainable pricing policy.

Mission of the Committee: • To inform the entire world that Anatolia is the motherland of the olive. • To bring the Turkish olive and olive oil to a competitive position in the world. • To make Turkish olive and olive oil a world known brand. • To make the Turkish olive oil whose quality is at the top level be the most preferred one on global basis.

• To enhance the global market and distribution channels. • To strengthen the position of these products in the existing markets. • To make long-term plans and help them to be realized. • To make efficient efforts focusing on the targets. • To increase branded exports and make contributions to the Turkish economy.

• To make consumers more conscious and to increase the consumption of olives in the domestic market. • To follow the developments in world markets and enhance the product diversity. Last year, Olive and Olive Oil Promotion Committee was very active and attended following activities: - The committee has attended Gulfood 2015 (United Arab Emirates) fair and carried out efficient promotional activities.

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-Also our committee has attended Summer Fancy Food Show (USA), International Food and Hospitality Trade Show (India), Prodexpo 2015 (Russia), International Food Exhibition (United Kingdom), 9th China (Guangzhou) IOE 2015 (China), Expo 2015 Milano (Italy) and Annapoorna World of Food (India) fairs and carried out various promotional activities during these fairs. - Our Committee is also attending PLMA Chicago 2015 and Saudi Foodex 2015 in November 2015. - The committee is going to organize a “buying team event” that will host importers invited through our foreign missions in related countries from Iran, Iraq, Russia, Japan, Chinese Republic, England, Canada, USA, India and Brazil simultaneously with the Ayvalik Olive Harvest Feast that will be held between 5 to 8 November 2015 in

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Ayvalik. Prospective importers also will visit the olive plantations and facilities and by paving the way for new business contracts. - Besides, a public awareness video clip that has been shot in January 2015 to explain the benefits of olives and olive oil and this has been approved by the higher council of Radio and Television and by the Ministry of Food, Agriculture and Livestock in March and its broadcast has began on national TV channels and on their European versions.

Activities planned in 2016 Our committee will be attending Food Hospitality World (Mumbai/India), Biofach 2016 (Nurnberg/Germany), Gulfood 2016 (Dubai/U.A.E), Sial Canada (Montreal/Canada), Olivetech (İzmir/Turkey), Summer Fancy Food (New York/USA), Annapoorna World of Food (Mumbai/India).

ISM 2016:

Strong trade fair with increase in attendance 114

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Around 38,500 high quality trade visitors from 146 countries visited the show and made intensive discussions. Good followup business expected

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ISM, the world’s largest trade fair for sweets and snacks, was able to record more visitors again this year. Around 38,500 trade visitors from 146 countries attended, of whom 67 percent were from abroad. This corresponds to a 4 percent increase in attendance compared to the previous year. However, the good

at ISM. “Once again, the entire domestic and international trade was represented on-site.” What’s more, by people of high decision-making competence,” is how Bastian Fassin, Chairman of the International Sweets and Biscuits Fair task force (AISM), summarized the results. “As a result of ProSweets Cologne being staged simultaneously, the industry is offered important synergies here in Cologne and the direct contact to the supplier industry. This brings us enormous added value.” The quality of the trade visitors, who were represented at top decision-making level again this year, was decisive for the exhibitors. The exhibitors are expecting good follow-up business across the board.

outcome of the trade fair was not only confirmed by the attendance figures. Once again, particularly the quality of the trade visitors was highlighted by the exhibitors. “The positive development of the trade fair over the past years is ongoing and is clearly reflected by both the growth in the number of exhibitors and by the rising attendance figures,” summed up Katharina C. Hamma, Chief Operating Officer, Koelnmesse GmbH. 1,601 exhibitors from 65 countries presented at ISM 2016, which corresponds to 4.5 percent more exhibitors than in 2015. The increased presence of important market leaders also contributed towards the positive prevailing mood

Buyers from the leading trading companies and importers at home and abroad attended the trade fair. A slight increase in the number of buyers from North America and the Central European buyer countries was registered on all days. More trade visitors from Asia, the African Continent and countries from the Near East also attended ISM in Cologne. As the partner country of ISM 2016, France impressed with its quality and diversity. Around 90 exhibitors presented sweet and savory “made in France” products, including numerous classics, as well as innovations and new taste experiences. Once again this year, the exhibitors impressed the visitors with new products, innovative technologies

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and smart marketing concepts across the board at ISM. The New Product Showcase - the central new products exhibition at ISM - was fully-booked and registered record participation with 120 display windows. The themes covered all aspects of the world of sweets and snacks. Among others, two technological innovations were voted as top innovations by the ISM visitors. For example, Katjes took first place with the Magic Candy Factory, the worldâ&#x20AC;&#x2122;s first food-certified 3D printer for fruit gums. Followed in second place by an innovative snack product: Spicy wasabi-flavored coconut crisps by the Hamburg-based company Heimatgut. Third place went to the company Boncha Boncha from Taiwan, which can apply among other things selfies, but also other photo motifs, in excellent printing and color quality to sweets and lollies. This confirms the ongoing trend towards personalized products, which enables the industry and trade to accommodate the individual desires and needs of the customers.

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The sweets and snacks line-up particularly also provides numerous alternatives and offers for nutrition-conscious consumers. These include i.e. vegan and sugar-reduced chocolate, lactose-free biscuits and sugar-reduced filled chocolates. Natural aromas, colors and ingredients are a matter of course for numerous manufacturers. Also small, compact, frequently resealable packets across all categories, from savory to sweet, shape the offer. The tradeâ&#x20AC;&#x2122;s growing interest for the new segments of ISM revolving around the trend themes to-go, snacking, coffee and breakfast underlines the important function of the trade fair for the further development of the entire range of exhibits, which is constantly realigned to meet the changed consumption habits and needs of the consumers.

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The ISM Award for exceptional services within the sweets and snacks industry was presented again, this time it went to James Walker, Walkerâ&#x20AC;&#x2122;s Shortbread. He is the third prizewinner of the international award after Herman Goelitz Rowland Sr. (Jelly Belly Candy Company) and Felix Richterich (Ricola AG).

The ISM 2016 in figures: 1,601 suppliers from 65 countries (2015: 1,528), 85 per cent of whom came from abroad, exhibited at ISM 2016 on exhibition space covering 110,000 mÂ˛. These included 222 exhibitors and 11 additionally represented companies from Germany as well as 1,354 exhibitors and 14 additionally represented companies from abroad. Around 38,500 trade visitors from 146 countries attended ISM 2016, the foreign proportion was 67 per cent.

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ISM organizers are Koelnmesse and its industry sponsor, the International Sweets and Biscuits Fair (AISM) task force. ProSweets Cologne - the international supplier fair for the sweets and snacks industry - held in parallel with ISM, was again able to register around 17,600 trade visitors from approx. 100 countries. The share of foreign visitors was 65 percent. 336 providers from 34 countries presented new solutions and developments for recipes, production, packing and logistics for sweets and snacks. Together with ProSweets Cologne, ISM covers the entire value chain of sweets production and sales at the same time and place - a worldwide unique constellation. The 47th ISM is scheduled to take place from 29 January to 1 February 2017. ProSweets Cologne, the international supplier fair for the sweets and snacks industry, will again be held in parallel to ISM 2017.

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Worldwide halal food & lifestyle market to reach USD 3.7 trillion by 2019 Over 800 Halal certified companies set for Halal World Food at Gulfood 2016 as major international retailers explore new products in Dubai re-exports boost

DUBAI â&#x20AC;&#x201C; Worldwide spending on global Halal food and lifestyle products could rise 10.8% a year until 2019 to create an international industry worth US $3.7 trillion, according to the latest Global Islamic Economy Report. Commissioned by the Government of Dubai and produced by ThomsonReuters in collaboration with strategy and research advisory firm 126

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DinarStandard, the report says the past year has seen major advancements in the global Halal food and lifestyle sectors. These include investments by a Brazilian Halal food provider in a UAE production plant, new Halal testing technologies from France, Malaysia and the Emirates and international marketing of Dubai as a new Halal and Islamic Economy hub.

At the same time, the Halal tourism sector – a huge driver of food, beverage and hospitality sales - has also advanced following product investments in the UAE, the Maldives, Spain, Japan, the Philippines and Russia amongst others.The lucrative Halal tourism market now represents 11.6% of global tourism expenditure - excluding the busy Hajj and Umrah seasons – and is expected to be worth US $238 billion by 2019. According to the report, the Halal food sector alone will grow to a valuation of US $2.537 trillion by 2019 – up from US$795 billion in 2014 – equating to 21.2% of global food expenditure. The top countries with Muslim consumer food consumption are Indonesia, with a market worth US $190 billion, Turkey, where the market is valued at US$168 billion, Pakistan at US $108 billion and Iran, where the market equates to US$97 billion based on 2013 data. Meanwhile, Malaysia, the UAE and Australia lead the report’s Halal Food Indicator – a gauge that focuses on the health of the country’s Halal Food ecosystem in relation to its size.

The UAE’s advancing status as an international center for Halal food trading is evidenced by Halal World Food – the world’s biggest annual Halal food sourcing trade event – featuring more than 800 certified suppliers in only its third year. The segmented show-within-a-show concept at Gulfood 2016 returns to Dubai World Trade Centre (DWTC) from February 21-25. “Adding more than 100 new Halal food companies highlights a leap in demand as major local, regional and international Halal food producers explore new areas of business opportunity and investment,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “The increase in our Halal exhibitors and companies is being driven by investment opportunities across the Halal food value chain, Halal food SMEs seeking Islamic financing for working capital, trade financing and expansion needs, M&A opportunities, organic, pure and wholesome new products, Halal ingredients and co-operation on building global or regional brands that deliver on Halal integrity.” 127

Halal sector opportunities to come under conference spotlight at Gulfood Halal Forum

Becoming a trusted name and solutions provider in the global Halal food sector and a destination of choice for Islamic families are among the seven strategic objectives of the ‘Dubai - the Capital of Islamic Economy’ initiative launched in early 2013 by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. “Halal World Food’s growth is helping the initiative attain some of these overarching objectives,” added LohMirmand. “With an anticipated visitor turnout of over 85,000 from more than 170 countries including international heads of state, ministers, government officials and national trade associations from five

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continents, I think we can confidently predict an increase in the emirate’s share of year-round trading in Halal foods.” Following successful editions of Halal World Food in 2014 and 2015, scores of major international retail buyers are already using the specialized Gulfood event as their preferred Halal food sourcing platform. With Muslim populations rising across the Middle East, Africa and Asia, major food retailers in Europe and the Americas are also exploring new avenues to augment stocks of Halal certified products on supermarket shelves. The growing international appetite for increasingly diverse, certified Halal food products is expected to see Halal World

Food serve as an enabler in Dubai’s strategy to cement its credentials as a Halal food re-export hub – another strategic objective in the emirate’s Islamic Economy capital vision. The global Halal food sector also underpins this year’s two-day Gulfood Conference program at the five-star Conrad Dubai hotel from February 22-23. The Gulfood Halal Forum – a dedicated summit on February 23rd - will examine the potential of and opportunities across the global Halal economy, the regulations and trade procedures behind exporting Halal products to the GCC, Halal food and Dubai’s economic ambitions, growing Halal demand and the ratification of new GCC standards and the global call for unified Halal practices. Confirmed speakers include Asad Sajjad, CEO, Gulf Halal Centre; Dr. Ashraf Ali Mahate, Head of Export

Market Intelligence, Dubai Exports; Engineers Sarah Ahli and Yousef Almarzooqi of ESMA; Mazen Al Saleh, Manager of Strategic Execution, Islamic Finance; Sunjeh Raja, CEO of the Islamic Community Center Of Anchorage, Alaska; and Y. Bhg. Dato Seri Jamil Bin Bidin, CEO of the Halal Industry Development Corporation. Halal World Food and the Gulfood Halal Forum are integral components of Gulfood 2016, the 21st edition of the world’s biggest annual food and hospitality trading platform. This year’s show will feature more than 5,000 international companies from 120 countries and 117 national and trade association pavilions – five more than last year – with first-time group participation from Russia, Costa Rica, Belarus, Mauritius and New Zealand returning after a sixyear break.

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