Food Turkey – January/February 2016 by food turkey

Caramel toffee chocolate

Milky fondant with bitter chocolate

Many sweet returns! As always we have started the new year with ISM, a sweet name in the industry. Happening in Cologne, Germany, ISM is the main meeting point of the sweets and snacks. It manages a successful combination between impulses and innovations, exciting networking, first-class exhibitors and competent visitors. It forms an offer that is unique around the globe. In conjunction with ProSweets Cologne, the international supplier trade fair for the sweets and snacks industry, ISM represents the entire industrial value chain. From January 29 to February 1, 2017 the trade fair duo will once again turn Cologne into the hotspot of the industry. We will also be there! With around 1,600 exhibitors from around 70 countries, ISM, the world’s largest trade fair for sweets and snacks, is once again proving its wide and international alignment. The primary focus among the exhibitors and the trade visitors will be new products that provide a positive stimulus within the trade and the food service sector. We have prepared a rich content for our readers in this issue and the next issue will even have more because it will be the Gulfood special issue. For many years Turkey has been the largest national exhibiting country at Gulfood and we are following them buying a stand at the show. We have started the year with a sweet show and we will continue with sweets… I wish sweet and lucrative business and trade for all!

Mehmet Söztutan FOOD TURKEY

January 2017

Group Chairman

H.Ferruh ISIK

Publisher

ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti.

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Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

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Cüneyt AKTÜRK (cuneyt.akturk@ihlasfuar.com.tr)

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Ibrahim Ethem KUPELI

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CONTENTS

6 Seyidoglu’s attack in export markets, targets to 50 countries

8 Haifa Group to open a subsidiary in Turkey

10 Turkish food exporters aim Japanese market through Foodex, the largest in Asia-Pasific

20 Torku starts apple juice production

FOOD TURKEY

ISM The world’s largest trade fair for sweets and snacks

How to cook love for the client at your kitchen?

Which Factor Makes The Turkish Restaurant Clients Happy?

Cosmopolitan Food Group: “We only sell what we produce”

Aegean farmers happy with agricultural product exports

46 Confectionery sector in Turkey

January 2017

Gulfood enters third decade: new show format to optimize product sourcing and investment potential

68 Dairy Industry Full Steam Ahead

72 The lion’s share goes to Aegean Aqua Product Exports

78 Yummex Middle East records double-digit growth for the 10th anniversary

Seyidoglu’s attack in export markets, targets to 50 countries

Seyidoglu food company expands its coverage in export markets targeting to 25 new countries. General manager, Mehmet Goksu, informed about their activities in the fairs held in Paris, Dubai and Chinghai he visited last year. He said, “We decided to invest about TL 5 million to expand our production capacity in 2017. In order to have the consumers liked halve and preserve, we developed more than 450 varieties. We got positive evaluations from visitors in the fairs.” Recently the company participated in Sial Paris general food fair, FHC China Chinghai fair, and Dubai Yummex Middle East fairs, with their brands Sultanbaci, Seysu and Seyidoglu. Goksu said, “Our production capacity will grow 30% by having new products in the lines in 2017 when our additional facilities become operational. We signed new contracts to enter new markets in Europe and in the Middle East. Our target for 2018 is to reach 50 countries in export markets.” 8

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Mehmet Goksu General manager

Haifa Group to open a subsidiary in Turkey

Haifa now offers advanced services, and plant nutrition solutions to the rapid growing Turkish agriculture industry. Haifa Group announces the opening of Haifa Tarim, a new subsidiary in Antalya, Turkey. Haifa Tarim will serve the group’s distributors in Turkey, and provide plant nutrition solutions to the local growers.The new subsidiary is led by Mr.Yasar Aydin, and supported by a team of agronomists and logistics experts. 10

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January 2017

Haifa Group has set up Haifa Tarim following a growing demand for Haifa’s advanced plant nutrition solutions, together with a long term strategy of providing professional services in key markets. Located in Antalya, an important Turkish horticulture center, the new subsidiary will act as the fertilization expert hub for the region, and will take responsibility for all goto-market activities in Turkey.

Haifa Products “The new subsidiary gives us a presence for collaborative development

of plant nutrition solutions, dedicated to the important Turkish market. The advanced agriculture market is set to grow significantly in Turkey over the years to come, and I am looking forward to have our local team of experts leading the specialty fertilizer niche in the country.” said Mr. Nadav Shachar, CEO Haifa Group. “This significant step reassures the confidence in our long-term global growth plans, aiming to support growers worldwide with extensive agronomic knowledge, and an outstanding range of fertilization solutions.”

Turkish food exporters aim Japanese market through Foodex, the largest in Asia-Pasific Foodex Japan 2017 42th International Food and Drink Fair, held in Japan, which imports over 80 billion dollars of food annually without sacrificing quality in food consumption, offers golden opportunities for Turkish food exporters who aimed to reach Japan and Far East market. National participation of Turkish food exporters to the Foodex Fair that will be held in Chiba, Japan, from 07-10 March 2017is being organized by the Aegean Exportersâ&#x20AC;&#x2122; Union. 12

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With a population of 128 million, Japan can meet only 40% of its food needs from domestic source and imports food worth about 80 billion dollars a year. Aegean Exportersâ&#x20AC;&#x2122; Associations Coordinator President Sabri Unluturk has invited the companies want to strengthen their position in Japan and the Far East market to participate in Foodex Japan Fair by mentioning the 70 percent support of government-sponsored events. A total of 3,177 companies from 78

countries and approximately 77,000 visitors participated in the event last year. Nurettin Tarakçıoğlu, Vice Chairman of the Aegean Exporters’ Unions Coordinator, said that the relations between Turkey and Japan have a long history and that the Japanese are very sympathetic to the Turks and that the Turkish food exporters will have a chance to introduce themselves to the Japanese people who are focused on healthy product consumption such as olive oil, dried fruits and spices. Among the products that will be exhibited in the fair are, marine products, tomato paste and canned foods, pickles, pasta varieties, dried fruits (dried apricots, seedless raisins, pistachios, dried figs), hazelnuts, olives and olive oil, frozen foods, fruits and vegetables, food additives, ready-made soups, seasonings, spices, herbs, spices, confectionery, dairy products, delicatessen products (except meat and meat products), diet products, eggs, poultry meat and products, brandy, liqueur, hard alcohol, whiskey, wine, fruit jsuice, mineral water, other alcoholic and non-alcoholic beverages. Exporters who produce products in accordance with international standards in the food and processed agricultural products sector have been adviced to participate in Foodex Japan 2017 42th International Food and Beverage Fair. 14

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January 2017

Nurettin Tarakçıoğlu Vice Chairman of the Aegean Exporters’ Unions Coordinator

Red Meat Production Increases Total red meat production was estimated as 395 thousand tonnes in the 3rd quarter. Red meat production increased by 46.2% according to the previous quarter, it increased by 3.8% when compared with the same quarter of last year. In total red meat production, the amount produced by slaughterhouses was 125 thousand tonnes. Cattle meat production was estimated as about 360 thousand tonnes. Cattle meat production increased by 48.2% according to the previous quarter, it increased by 5.1% when compared with the same quarter of last year.

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January 2017

450

Read meat production (Thousand tonnes)

400 350 300 250 200

2015

150

2016

100 50 1st Quarter

2nd Quarter

3th Quarter

4th Quarter

Sheep meat production was estimated as 24 thousand tonnes. While sheep meat production increased by 3.4% according to the previous quarter, it decreased by 14.5% when compared with the same quarter of last year.

Crop production increases Increase was realized in the production of cereals and other crops, vegetables and fruits in 2016 with rates of 0.2%, 2.4% and 6.8% when compared with the previous year. Production quantities of cereals and other crops, vegetables, fruits in 2016 became as follows; 65 million 184 thousand tons for cereals and other crops, 30 million 267 thousand tons for vegetables, 18 million 972 thousand tons for fruits.

Vegetables production increased in 2016 when compared with the previous year

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January 2017

and vegetables cultivated for their fruits increased with the rate of 1.5%. The production of some important crops in vegetables; increments became in dry onion production by 12.8%, in melon by 7.8%, in eggplant by 6.1%, in pepper for processed by 8.8% respectively, while decrements became as 5.1% in green onion, 5.6% in horse radish, 3.4% in okra respectively.

Fruits production increased in 2016 according to the previous year

Vegetables production in 2016 became 30 million 267 thousand tons with increasing rate of 2.4% when compared with the previous year.

Fruits production became 18 million 972 thousand tons in 2016 increasing by 6.8% when compared with the previous year.

When examining production of subgroups of vegetables, root and tuberous vegetables production increased by 8.6%, other vegetables not elsewhere classified with the rate of 4.3%

When examining productions of some important fruits, there is increase in apple figures with the rate of 13.9%, in peaches by 4.9%, in cherries by 12%, in apricots production

with the rate of 7.4% respectively, when compared with the previous year. In the citrus group, increments became in mandarin production by 15.6%. From nuts, hazelnuts production decreased by 35%. Grape production increased by 9.6% and persimmons production increased by 2.7%.

Ornamental plants production decreased in 2016 when compared with the previous year Ornamental plants production in 2016 decreased by 2.7% when compared to the previous year. When the shares of these flowers in the total ornamental plant production are examined, it is seen that total cut flowers have a share of 68.6% and other ornamental plants have a share of 31.4%. Rose (cut), tulip and lisianthus productions decreased by 4.3%, 1.8% and 13.7% respectively, when compared to the previous year.

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January 2017

80 70

2015

65.1 65.2

2016

50 40 30

29.6 30.3 17.8 19.0

20 10 0 Cereals and other Vegetables crops Group of crop product

Fruits

Torku starts apple juice production Konya Seker continues to expand its portfolio of products produced under the Torku brand. Torku Fruit juice, Vinegar and Molasses Production Plant, which was built right in the center of Taurus, on 20 thousand sqm covered space on 10 thousand sqm land, also started production of grape juice and apple juice after vinegar.The plant, which started production in the harvest season in 2016, provides direct employment opportunities in the region as well as valuating products such as apples and grapes produced by the farmers of the region and these products are also expected to serve for price regulation on behalf of farmers. While assessing the value of the new plant for the region and for the national economy, Recep Konuk, MP of Karaman and chairman of Pankobirlik said,“When we include Karaman, Nigde and Isparta, Konya is the leading region in Turkey’s apple production. Torku is the youngest and the fastest growing brand that Konya Seker has gifted to Turkey. So,Torku is the leader of this run with its performance in 9 years. With this investment we made, we brought the leading brand in the food industry into the production and to the service of apple producers in this region. This investment is one of the most right decisions for Konya Seker. As a trademark in the fields filled with roots of apple trees, 22

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January 2017

we could not stay away the beautiful scent of the apples and apple trees in this land. There is about 1 billion dollars worth of export potential for apple juice and apple products. Producers in other provinces may also get their share in the potential.” The plant will produce NFC fruit juices, vinegar and grape molasses naturally having no additives during the process and was designed to process other agricultural products grown in the region. Products are bottled then in glass and other forms of packaging.

In the last 12 years, 41 projects were realized that aim to process several agricultural products grown in the region. Konya Seker and other producers aim to doubling of production and economic growth in the region in other foods including potatoes, sunflowers, corns, grains, meat and diary products. Following the operations of the world’s largest integrated meat and milk processing plant in Meram, Konya farming has been grown 50% and food prices were stabilized in the country.

Siegwerk and Henkel host Food Safety Day in Turkey As leading companies in their industries, Siegwerk and Henkel joined forces and held a symposium about food safety for packaging on October 20th in Istanbul. In the packaging market there is a steady increase in regulatory efforts worldwide. Product safety is the most important and challenging aspect in packaging. Consumers expect safe food packaging, which does under no circumstances contaminate the packed food or impair their health. Henkel, the leading solution provider for adhesives, seals and functional coatings, joined forces with Siegwerk, one of the leading providers of printing inks for packaging applications, and hosted an expert symposium to concretely draw attention to this matter. Experts, industry representatives and employees of both companies have attended the event about food safety in packaging that was held on October 20th at the Sheraton AtakĂśy Hotel in Istanbul. Adhesive and ink applications used in the food industry appear in nearly all products from breakfast foods to frozen food packages, to yoghurt, cheese, dried nuts, biscuits, potato chips packages and others. Siegwerk and Henkel work hard to make their products compliant to food safety and conduct activities to raise awareness in the industry. 24

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Henkel Adhesive Technologies offers its global customers high performance adhesive solutions for food packaging applications that enhance food safety and quality. Furthermore, the company offers 360Â° expertise from analytic tests to technical services and toxicology evaluations in terms of product development. As a global leader in providing food safe ink solutions, Siegwerk has a team exclusively dedicated to safety in regards to both regulatory compliance and brand owner requirements to ensure that its products are safe for the end-use applications. The companyâ&#x20AC;&#x2122;s packaging inks and varnishes are formulated and manufactured in accordance with Good Manufacturing Practice, taking into consideration many individual and varying parame-

ters relating to substrate, application and end use. All raw materials and final products at Henkel and Siegwerk are produced and released after being subject to advanced tests and measurements in all stages of production and product development. Tests and measurements conducted by independent institutions based on well-known scientific methods prove that Henkel and Siegwerk products are highly reliable during production, implementation and destruction. In addition, safety evaluations are performed for each new product and technology. These evaluations play a big role in measuring required precautions that are updated each time a new scientific data is discovered.

Aegean Exporters’ Association (EIB) has worked like a beaver in 2016 Aegean Exporters' Association focusing on R&D, innovation and design as usual

Having a vast experience in the field of Turkey’s foreign trade, Aegean Exporters’ Association (EIB) has launched a series of activities on industry, agriculture and mining sectors, including fairs and exhibitions, R&D, innovation and design works. EIB has played an active role in coordination of export incentives extended by Turkish Ministry of Economy in 2016. Among the activities of EIB, Turkey-Greece Business Forum, Turkish Innovation Week, R&D on Food Market, Contest for Fashion Design, Contest for Leather Production and Design are the major ones. The events have all attracted great interest both at home and abroad. EIB has hosted the then Turkish Prime Minister Ahmet Davutoğlu, Alexis Çipras, Greek Prime Minis26

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Sabri Ünlütürk Coordinator Chairman of EIB

ter and the then Turkish Minister of Transportation Binali Yıldırım (currently Turkey’s PM) at Turkey-Greece Business Forum in 2016. EIB organized the participation of 248 firms, operating in the sectors

such as mining, food, ready made garment, textile and leather, in 10 international fairs in China, Germany, the UK, Japan, the USA and France. EIB also organizes seminars and vocational training programs. The 4th International Food Research and De-

26 Feb - 2 Mar 2017

Dubai World Trade Centre

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velopment Brokerage Event which was held on the 24th of May, 2016 hosted approximately 1.000 visitors. 409 projects were submitted to the event and 9 projects were awarded in student, researcher and special categories. The Innovation Week Izmir Organization was realized in 2016 with the participation of more than eleven thousand visitors and will continue to be organized each year with outstanding speakers, content and activities. Leather Design and Production Contest is a competition that allows the contestants to observe the leather

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January 2017

industry, analyze the needs of the industry and predict the areas that they can position themselves. They also come together with domestic and foreign professionals at all stages of the contest and benefit from their experiences and visions. Leather Design and Production Contest concerns the future of the national industry closely and therefore has a very special importance.

Sabri Ünlütürk, Coordinator Chairman of EIB, said, “We aim at producing and exporting competitive products and services. Although we have experienced negative developments in 2016, we are determined to reach at our targets for 2017. We will focus on our R&D, design and innovation works by 12 Union of Exporters affiliated to EIB.”

EIB organizes fashion design contests to develop the fashion design culture and promote amateur designers at the Aegean Region. It is one of the biggest fashion events showing the design and fashion abilities of the region.

He added, “ During January- November period of 2016, the exports of EIB recorded an increase of 5 percent totaling 9.9 billion dollars, while Turkey’s total exports decreased by 2.8 percent within the same period of the year.”

ISM The worldâ&#x20AC;&#x2122;s largest trade fair for sweets and snacks Year for year over 38,000-trade visitors meet up in Cologne. ISM offers around 1,600 exhibitors from 65 countries a platform for their products. 30

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Held annually in Cologne city of Germany, ISM, the world’s leading trade fair for sweets and snacks. A successful combination between impulses and innovations, exciting networking, first-class exhibitors and competent visitors forms an offer that is unique around the globe.

January 29 thru February 1. Tasty delights as far as the eye reaches, a comprehensive overview of the market, promising contacts, an abundance of inspiration all features among the trade fair has.This can only mean one thing: It is time for ISM again, for the 47th time.

In conjunction with ProSweets Cologne, the international supplier trade fair for the sweets and snacks industry, ISM represents the entire industrial value chain. The trade fair duo will once again turn the Cologne city into the hotspot of the industry,

ISM will be sweetening up your business again with a unique range of offers of sweets and snacks. With its clearly structured trade fair concept, the number one industry platform brings the supply and demand togeth-

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er in a targeted manner. Once again in 2017 the focus lies on chocolate, chocolate products, sugar confectionery, fine bakery products, snack foods, ice cream and pastes. ISM constantly expands its offer to include current nutrition trends in the snacks sector and further products for in-between snacking enjoyment: Fruit & vegetable snacks, smoothies – fish & meat snacks, packed readyto-serve – energy & fitness snacks – breakfast snacks – coffee, tea & cocoa, sweets at all temperatures.

Highlight 2017 There will be a special area in Hall 5.2 dedicated to the product categories fruit and vegetable snacks, meat snacks and breakfast including tea and coffee. The suppliers of coffee and tea are grouped around a tasting bar, where Baristas and catering specialists will prepare samples. This will enable the buyers to try different types of coffee and tea and directly come into contact with the exhibitors.

Supply meets demand ISM is tailor-made to meet your needs as an exhibitor. See from last year’s example, how many suppliers were represented in which segments!

Why ISM is worthwhile for you:

Over 70 Turkish exhibitors attend the show. Istanbul Exporters’ Association leads the way… Comprehensive market overview The trade fair segments of ISM cover the entire market for sweets and snacks and offer a global overview.

Industry meeting point

Tailor-made concept

Year for year over 38,000 trade visitors meet up in Cologne. ISM offers around 1,600 exhibitors a platform for their products.

ISM is tailor-made to suit your needs and those of the trade. Exclusively end products destined for sale in retail outlets are presented at ISM. 33

Always a step ahead ISM is a trendsetter and source of ideas for the sweets and snacks industry. This is the only place where you can comprehensively inform yourself about all the trends, the market action and your competitors’ activities.

High satisfaction Among the exhibitors (93% would recommend the trade fair) and among the visitors (83% say they “achieved their trade fair targets”).

Optimal venue date Because the trade fair is scheduled at the beginning of the year the season business can be ideally planned and presented. So, you won’t miss out on any turnover opportunity.

Attractive conditions Benefit among others from the early bird advantage and quantity-based rates, the ISM complete stand, the Newcomer Area or the “New Product Showcase” special event.

ProSweets Cologne At the simultaneously staged trade fair you can inform yourself about new solutions and further developments for recipes and the production and packing of sweets and snacks.

First-class Cologne trade fair location Infrastructure, major economic hub, hotels/food service, media city definitely has plenty to offer!

Platform for start-ups Whether new to the industry or represented at ISM for the first time: The ISM Newcomer Area offers newcomers the perfect presentation platform. In an attention-grabbing ambiance and at favorable conditions, you are given the opportunity here to test the market value of your products in a targeted manner and convince new customers. The prerequisite is that you haven’t exhibited at ISM before. 34

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Which Factor Makes The Turkish Restaurant Clients Happy?

International research company 4Service Group, which is specialised in customer service, conducted a research about the impressions of people in Turkey during their restaurant visits and attitudes of them while choosing a restaurant, through an online questionnaire via using Mystery Shopping method. 238 people who participated in the survey, stated which factors influenced their preference the most and by which factors they were satisfied with. 55 % of the participants were male and 45 % were female, the majority of them were between the ages of 26 - 40 (67 %) and the income level of the 72 % of the participants was moderate. As a result of research conducted this year in the restaurant sector; Burger 36

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January 2017

King, Dominos Pizza and McDonalds were the most popular brands. 60 % of the surveyed people prefer to go to these places a few times a week and most of them visit international brands; but a few in the minority prefer local brands such as Bay DĂśner,

Bursa Kebap and KĂśfteci Ramiz. In the survey, a few more important points were underlined: customersâ&#x20AC;&#x2122; the first preference reason for the brands that they visit, was the tasty food or drink. Prices and atmosphere were the next two factors. In other words,

companies should not only focus on the product quality, but also the atmosphere created by the firm (music, cleanliness, custom design, design of the tables ...) and the prices have to attract customers. Apart from these three main factors; the speed of service, quality of the service and discounts or promotions offered by the company are also important. If the service was not fast, and no discounts or promotions were found; it means that the customer expectations has not been met. Therefore, it would be beneficial for companies to pay attention to the other factors at least at the basic level. Due to the competitive nature of the food industry, companies are seeking new ideas for customer service to improve their financial results. According to the research result; 72 % of the customers are ready to spend 10 % more money if the staff serves at high quality. The needed thing for the companies to be in good relationship with their customers; is a qualified service and realising of this takes a great deal of labor and time. But only one mistake

can make the determined strategy fail from delivering the desired end result. When it is asked to customers, what will disturb you and what will make you to not go to that place again; the ineffectiveness of the staff, the lack of tasty food and drinks were the first two reasons. Quality service; makes the customers happy, improves the companyâ&#x20AC;&#x2122;s competitive advantage and revenue. If companies offer excellent customer service and make it continuous; all the customers will be ready to pay more for it, become more loyal and will

recommend it to their friends or relatives. Thus, companies will improve their income and brand image. Author: KaÄ&#x;an Soyubol, Director of the International Research Company 4Service Group Turkey

Pasta with lentil and chickpea from Arbella

Innovation leader of the pasta industry Arbella Pasta continues to offer innovative products to pasta and healthy nutritional enthusiasts. of the Confederation of World Pulse (GPC) and the United Nations, gave the knowledge that he brought the pulp and the macaroni together after two years of R & D work.

Arbella, which offers new products with its R & D studies in the pasta sector, especially focuses on healthy products. Arbella, following the healthy product trend in the world, presented lentil macaroni and chickpea pasta to its healthy nutritional enthusiasts. Stating that the new trend in the world is healthy and nutritious food, Hasan Arslan, Vice Chairman of the Board of Arbella Pasta, stated that pulses were coming at the beginning of these foods. Hasan Arslan, who reminded that 2016 was declared as “World Pulse Year” by the application

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January 2017

Hasan Arslan, Vice Chairman of the Board of Arbella

Arslan, who emphasizes that the pasta is made entirely natural because it is produced from durum wheat anddoes not contain any additives, said, “We have conducted R & D studies tomake it healthier and then we have made macaroni and realized a province in Turkey; We combined it with celery and nougat pasta.

Arbella has produced two new products, ‘lentil pasta’ and ‘chickpea pasta’ in Turkey. The lentil pasta and the chickpea pasta, which combine legumes and pasta together to provide healthy living, are able to maintain pasta taste in terms of flavor. Underlining that legumes are the most ecologically and environmentally friendly product group that protects and improves human health and is the most healthy, nonalergic and herbal protein, Arslan says that they bring the pasta and the macaroni together to contribute to healthy life and in doing so, They have developed products without moving away. Arbella is an innovative company, expressing that they are following the trends in the world as well as the trends. In October last year, Sial World Tour competition, which is worthy of evaluating three products from 30 countries, said that they represent Turkey with a different pasta variety contributing to health and that they will continue to sign the firsts in Turkey and in the world. Arslan said that they combine macaroni pulses with high protein and fiber ratio and make them

healthy in this way with the products they put on the new market. Drawing attention to the fact that they exported to countries close to the face of the world, Arslan gave the following information: “Our healthy product group sees heavy demand in exports. We exported 50 million dollars in 2015. When we look at our data for 2016, we see that we have a growth of 15 percent over the previous year. Our target markets are India, China and Russia and we aim to grow by 10 percent in 2017. We believe that innovations in product and service will create value for our country as well. We believe that these special products we have developed will contribute to the perception and consumption of Turkey pasta in the world. We will continue to support our R & D efforts and the development of the ecosystem. “

Aegean farmers happy with agricultural product exports The share of food exports in Aegean Association of Exporters is beyond 40% from the region while it runs at 14% level in total exports from Turkey. 40

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Exports of the Association of Aegean Exporters during Jan. to Nov 2016 period is disclosed as 9.9 billion dollars while exports of agricultural products are recorded as 4.023 billion, which represents an increase of 10% over the same period of 2015. Share of agricultural product exports reached to 40.3% and 4.4 billion dollars in 2016. Tobacco exports of 920 million dollars ranks top in product categories with 14 % increase that was followed by dried fruit exports which total to 734 million dollars. Aqua and animal products rank third at the list with its 727 million dollars of exports, which was at 65 million dollars level in the 2000â&#x20AC;&#x2122;s. 41

Despite the recent problems in Russian markets, the largest buyer of fresh fruit and vegetable, exporters experienced a positive performance in 2016 and exported about 526 million dollars worth of fresh products and realized 21 % increase in their annual exports of 635 million dollars in 2016. Another sector that increase its exports in 2016 was the furniture, and forest products industries that sold about 528 million dollars worth of goods in export markets, an 8 % increase over the same period. The fastest growing exports were in the cereals, legumes and oil seeds category among the seven branch of the Aegean Exporters Association with its 33 % growth and 344 million dollars of sales. During the last four months, exports of olive oil and products were accounted as 105 million dollars. Larger increases in this category are expected in the 2016/2017 harvest season. Riza Seyyar, chairman of Association of Aegean Exporters of fresh fruits and vegetables informed about the developments in this field. He said, “Satsuma exports to Russia reached

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January 2017

to 1,800 tons in November, 900 percent increase. Chestnut is the second fastest growing product in sales. 11.6 million dollars worth of chestnut is sold to Italy, a record increase of 298 percent. We sold fresh fruits and vegetables to 50 countries.” Chairman of Aegean Dried Fruits Exporters Association Birol Celep, expressed his satisfaction of being the export leader in Oct. to Nov. period, he said, “This is because the season of exports has began and it is time for new year celebrations. Exports rose 30 percent in terms of volume however, growth is less than this in terms of earnings. We have to export value added products more and we have to develop our processing facilities. We keep our projects in R&D, Turquality and innovation fields running, and try to enter alternative markets in Far East. Chinese market is growing 7 to 8 percent on the average during the last couple of years and Indian market expanded 7.3 % this year. Sales of natural apricot and organic products are increasing.” Serious amount of investments were made in olive plantation in Turkey during the last years. Inventory of olive trees was 90 million 15 years ago, it now rose to 170 million and exports of olive and olive products are increasing in the last 4 months. Chairman of Aegean olive and Olive Oil Exporters Association Davut Er said, “In the last two months exports of table top olives was realized as 10 thousand tons and exports of olive oil has increased 224 % and reached to 2,330 tons in November. Data about harvests signals that a brighter season is on the horizon thanks to favorable climates. We hope to reach our goals for the season. Iraq, Rumania, Bulgaria, Germany and the US are our target markets for olive exports. Saudi Arabia, the US, Iraq, China and Japan are our major export markets for olive oil.”

Turkish Confectionery Promotion Group (STG), sweetens the sector! Turkish Confectionery & Sweet Promotion Group (ŞTG) has been representing the Turkish sector around the world. The most important goal of the group is to increase the awareness of confectionery products - manufactured in Turkey - in strategic markets by emphasizing that Turkey is the most correct address for confectionery products, and to activate the targeted channels in order to make sure that Turkish products are preferred. ŞTG furnished us with following details about the sector and about the activities of the Group: The confectionery sector closed the year 2016 with exports of $ 2.2 billion. In this case, we almost caught up with the previous year’s level.The

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sector’s average annual growth rate is 10 percent. But this year we want to up the gear and we plan a 15% growth. The Turkish confectionery sector, which has been exporting to 200 countries, is having more and more of its name heard every year thanks to the technological investments and innovative products it has made in recent years. Turkey ranks 18th in confectionery exports worldwide. We want to push Turkey in the list of top 10 countries in this category. In order to be able to enter the top 10 in the sector, we have to more member companies in the global list of 100 companies. We should even be able to raise a few companies up into the first 10. Because, even the smallest company’s sales in the top 10 are

more than the sum of Turkey’s exports of confectionery. Therefore, every new Turkish company that will enter this list will also change the sectoral outlook of Turkey. Middle East and North African countries are in the front row in our exports. Iraq, Saudi Arabia, Syria, Libya, Iran, Yemen, BAE, Israel, Algeria, Egypt and Lebanon are important countries that we have been exporting our goods. On the other hand, we also have significant exports to the US, Germany, the Netherlands and other EU countries. However, we are not satisfied with these countries. We are currently planning to participate in about 25 international fairs in 2017, targeting markets that we are already strong in exports as well as other targeted countries. Besides, we are planning to organize at least 10-15 B2B events within the scope of purchasing delegations this year. Here, the major importer countries in the confectionary sector are designated as the target market, and we aim to organize a buying delegation from these countries. We take them to the production facilities of our exporters, so that they can see how high the production in our country is and the technology is so integrated. We also plan to organize trade delegations to North and South America and Far East countries in our target markets,

especially in the second half of 2017. On the other hand, Anglo-Saxon countries (USA, UK, Australia and Canada) have been under scrutiny due to their economic and domestic market sizes. In these countries, we are planning to increase the number of B2B companies that we have organized in the years ahead in line with the increase in our promotion, advertising and marketing activities abroad. On the other hand, our activities as STG, the Confectionary Products Promotion Group are continuing at a rapid pace in order to promote the Turkish sweets sector and to improve the exports of our member companies. There is a need for joint work for sectoral performance. We, as STG, are putting our signatures on every activity that will contribute to the sector. In international arena, Turkey is being promoted under the theme of “The Sugar Country – The Delightland”. Turkish confectionery products such as Turkish delight, chocolate and turkish coffee were collected under the roof of Delightland cover. As a result of extensive research and extensive consultations, we decided that the Delightland theme would suit best to Turkey’s image. We got prepared a map for flavors in Turkey. With this strategy, we increased our awareness at all the fairs we went through in 2015. As STG,

we continue to tell that Turkey is the â&#x20AC;&#x2DC;Country of Delight and Flavorsâ&#x20AC;&#x2122; in all the events we participate in. In this context, we are working on a commercial video on the Delightland theme this year. In a short period of time we will start an intense publicity campaign abroad with an impressive commercial video footage.

In this framework, we also pay great interest on developing a new website that will serve as B2B platform having modules that will facilitate communication of foreign buyers with their counterparts in our country. We are a country that has proven its quality in different product ranges. We need to work more in developed markets in abroad, which make up two-thirds of imports of sweetie products, especially in the US and EU. For this end, it is important that we have to intensify our

marketing efforts and branding activities. However, as I mentioned above, it is very difficult to fight global competitions. For this reason, we would like to use the Delightland concept more frequently as a more effective platform and to open up more space for our companies in terms of advertising, promotion and marketing in target export markets. R & D and innovation are of great importance for the industry in order to be able to produce value-added products. As the Confectionary Products Promotion Group, we are working on establishing a research and education center for the industry. We have various collaborations with universities. This year we will organize the 3rd Industrial Food and Design Contest, with an aim to support innovation and developments in the sector.

If we want to become bigger players in world markets now, we have to go to the face of consumers with our new products. Innovation does not only mean to have or to produce different products. We also have to differentiate deeper in the same product categories. On the other hand, healthy consumption trend especially encountered in developed countries. For this reason, the sugar content in the products we sold has to be reduced or the consumption of sugar-free candies will be seen much more in the future. The difficulty awaiting producers and exporters here will be to catch the same taste with different ingredients in the tradi-

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tional candies settled in the mouths of consumers. R & D is very important for this reason. However, it is seen that it will be very difficult for our firms to compete with global companies in this scope. From this point of view, the establishment of the R & D center mentioned above will be very meaningful in terms of the consolidation of power in the sector.

TURKISH CONFECTIONERY PROMOTION GROUP FAIR LIST IN 2017 NO

FAIR NAME

DATE OF FAIR

CITY/COUNTRY

ISM

29 January - 1 February

Cologne / Germany

PRODEXPO

6 - 10 February

Moscow / Russia

TURKMENISTAN EXPORT PRODUCTS FAIR

21 - 23 February

Ashgabat / Turkmenistan

GULFOOD

26 February - 2 March

Dubai / UAE

FOODEX JAPAN

07 - 10 March

Tokyo / Japan

EXPO ANTAD & ALIMENTARIA

07 - 9 March

Guadalajara / Mexico

EXPOCOMER

22 - 25 March

Panama

MIHAS

5 - 8 April

Kuala Lumpur / Malaysia

FOOD & HOTEL VIETNAM

25 - 27 April

Ho Chi Minh City / Vietnam

APAS BRAZIL

2 - 5 May

Sao Paulo / Brazil

HOFEX

8 - 11 May

Hong Kong

SIAL CHINA

17 - 19 May

Shanghai / China

SEOUL FOOD & HOTEL

16 - 19 May

Seoul / South Korea

SWEETS & SNACKS CHICAGO

23 - 25 May

Chicago / USA

THAIFEX

31 May - 4 June

Bangkok / Thailand

SUMMER FANCY FOOD

25 - 27 June

New York / USA

WORLD FOOD MOSCOW

11 - 14 September

Moscow / Russia

YUMMEX - SWEETS & SNACKS MIDDLE EAST

18 - 20 September

Dubai / UAE

EXPO ALIMENTARIA PERU

27 - 29 September

Lima / Peru

ANUGA

07- 11 October

Cologne / Germany

PLMA

12 - 14 November

Chicago / USA

FOOD & HOTEL CHINA

14 - 16 November

Shanghai / China

FOODEX SAUDI

13 - 16 November

Jeddah / Suudi Arabia

Confectionery sector in Turkey The Turkish confectionery sector has always been dynamic thanks to Turkey's young and growing population, and traditional habits of consumption. At the beginning, the sector of confectionery and chocolate products in Turkey was based on the production of traditional Turkish confectioneries such as Turkish delights and halva produced in small factories with raw materials obtained from the region.Today, this sector in which modern production technologies are used along with traditional production methods has become one of the significant sectors that is a part of the food industry and develops its subsidiary industry with the raw materials, auxiliary products and packaging materials used during production.

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Chocolate confectionery sales in Turkey continued to be fuelled by rising disposable income levels in 2016. The sector generated higher value of production and trade. The healthy lifestyle trend is positively affecting sales growth in some areas like dark chocolate, since cocoa is believed to be good for health and morale. As a result, sugar free chocolate and higher cocoa content chocolate brands are expected to perform well in the future. Moreover, rising consumer disposable incomes and increasing awareness of quality chocolate are

also expected to boost growth in Turkey. The Turkish confectionery sector has always been dynamic thanks to Turkey's young and growing population, and traditional habits of consumption. Sugar confectionery plays a great role in Turkish tradition, being widely served as gifts during religious festivals, wedding ceremonies and celebrations. It is also a common present when visiting family or friends. This traditional popularity means sugar confectionery performs much better in Turkey than in many other countries. However, despite their popularity, traditional confectionery products are strongly challenged by other confectionery products, particularly chocolate confectionery. Chocolate confectionery is one of the most

dynamic product in Turkey thanks to several factors, such as the young and rapidly growing population and their growing demand for chocolate with toys, developing distribution channels, manufacturers' heavy advertisements, new product developments and increasing multinational investments. The most popular types of chocolate confectionery are countlines, tablets and boxed assortments. Manufacturers have successfully diversified the number and type of products available. The gum sector is another dynamic area within confectionery. The Turkish gum market is very competitive thanks to presence of powerful local and multinational companies, which have been operating for a long time in the market. Production of sugared gum, sugar-free gum, functional gum and bubble gum has steadily increased since 2000. Turkey has the advantage of being self-sufficient in one of the main confectionery ingredients, which is sugar. Turkey is also in a very advantageous situation thanks to its dominance in the world production of dried fruits (dried apricots, raisins, dried figs) and edible nuts (hazelnuts, pistachios).

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The hazelnut, in particular, is now one of the basic ingredients widely used in the confectionery sector. Hazelnut flour, roasted and sliced hazelnuts are used in the production of sweets, cakes and biscuits. Hazelnut paste is used in the production of chocolate. The special products supplied for direct consumption are hazelnut puree, halva and hazelnut cream. Turkish pistachios are also used in the production of Turkish delight, halva and chocolate, and Turkish sultanas (raisins) are used in the production of certain cakes, biscuits, and confectionery products.The advantage of being a producer and supplier of various agricultural products combined with high technology has increased the product variety in the industry. Apricots and dried apricots have been used in the production of newly developed confectionery products such as apricot bars, delight and paste in recent years.

in the overall size of the market, an increasing young population, proximity to import markets, and a strong potential for growth in tourism. Production trends of confectionery products are closely related to domestic and foreign demand. The production capacity is well over the domestic demand, and as a result, most middle and large-sized companies export their products.

Turkey is not only in an advantageous situation with respect to the ingredients used in the confectionery sector but also provides good opportunity for its confectionery producers and exporters, with its increasing potential

Production of Turkish delight and halva dates back to ancient times. Turkish delight, as the name indicates, is a product originating in Turkey. Sugar, glucose and cornstarch are the raw materials used in its production. Hal-

va is consumed throughout the year by consumers. It is cheaper than many other sweets and, in addition, it is very delicious and nutritious. The ingredients used in its production are flour, semolina and sugar. Honey or grape molasses can also be used in some varieties of halva instead of sugar. Changing lifestyles and increasing health consciousness among consumers are notable trends affecting the sector. Consumers are demanding more innovative products. Therefore, new products are introduced regularly to the Turkish confectionery market. The sector has become one of the most important subsectors of the food industry using modern technology together with the traditional production methods. The Turkish sugar and chocolate confectionery sector has the most advanced technology in the Middle East, Balkans, North Africa, Baltics and Central Asia. Products are more widely diversified and of a higher quality. Quality is one issue that Turkish exporters give priority to. As a result of integration with the European Union (EU), Turkish food laws are being harmonized with the relevant EU Directives, ensuring that all consumers have access to safe products. In addition, Turkey is actively taking part in the Food and Agriculture Organization / World Health Organization Codex Alimentarius Commission in the establishment of international standards. Many firms are applying quality systems like HACCP or ISO 9000 standards and trying to satisfy further demands of their customers.

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How to cook love for the client at your kitchen? Written by Eugene Lobanov, General Manager for Central and Eastern Europe/Turkey, 4Service Group

Improvement of service quality is the increase in the level of sales. In the restaurant business this rule is relevant like nowhere else. The current consumer is totally glutted with the marketing moves and high quality cuisine. Today quite recent effective compliment by the organization is perceived as something for granted and a matter of course. To stand out among the other restaurants and to become the organization where the customers come back again and again is possible and should be done.The customer may be tipped the scales when choosing a specific restaurant with a special private atmosphere of the organization created by the service personnel. And a high quality service is the ultimate prerequisite for the successful development of business and the main competitive advantage.

AGENTS OF GOOD MANNERS

HOW TO IMPROVE THE SERVICE QUALITY?

Mystery Shopping method, as a tool for the study of the service level and quality improvement in the HoReCa sector is far from being new and not rare. In Eastern Europe, the managers of the restaurant business began to apply it after their Western colleagues followed it about ten years ago. In Turkey, this program becomes every year more and more popular among the progressive and modern managers.

You can go two ways: to use anyone elseâ&#x20AC;&#x2122;s experience and introduce the

The main advantage of the method is the demonstration with the figures of

Service is the most effective weapon in the competition.

newest theoretical development of CRM (Customer Relationship Management), as well as you can start from the expectations and needs of the customers of the restaurant. In turn, one of the most efficient and effective ways to obtain feedback at present there is the audit of services through the visits by â&#x20AC;&#x153;mystery shoppersâ&#x20AC;?. You will have the mirror in your hands, which will be a real reflection of your service. This method as a tool to enhance the restaurant business by improving the service we will cover in this article.

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the real situation in the restaurant, as well as the feedback from visitors expressed in the measurable indicators according to specified criteria. Mystery shopper is a visitor from among the ordinary client, consumer, who in real life visits these places that he evaluates. He provides the objective information that he is not interested in the overestimation or underestimation of the assessments because his salary is not affected by this.

STANDARDS OF SERVICE ARE SERVED FIRST To check and mainly to evaluate the work of the restaurant with the Mystery Shopping method is possible only when the management developed and implemented the uniform service standards. After the absolute fulfilment of these standards the period of new standards development must be followed, which will help to build the positive service of the restaurant from the competitor service. The method can be applied in all categories of restaurants varying only by the set standards.

HOW TO IMPROVE THE SERVICE QUALITY? Fast Food

BENEFITS OF MYSTERY For example, according to the Western SHOPPING practices and based on the own many years of experience in the restaurant business 4Service company brought the following indicators: in Fast Food restaurant the number of service standards is 150-180 titles, and the recommended number of Mystery Shopping method estimates in one point per month is 3-6 times.

As practice shows, to improve the quality of service you need a constant and continuous monitoring and analysis of the results of the estimates.

Fast food standards are less strict, but they require the absolute integrity and tight control.

• Further phases of the program will allow to keep staff in tone and to achieve higher level of service.

Fine Dining

• Using the data obtained in the course of checks with Mystery Shopping, you can create a system of motivation, which will encourage the personnel to serve visitors better. That is why the correlation between the service quality and employee rewards is established. And the rewards can be not only purely monetary (e.g., bonuses), but also intangible.

Restaurants of the Fine Dining category are designed for a more personal approach, the list of standards is slightly less extensive than in fast-food outlets, and consists of 100-120 positions. The recommended number of estimates per month is 2-3 times. If you have not yet implemented the method in your restaurant and ask yourself: when it is worth to apply to the measuring of the service quality? You can answer honestly: always!

• In the initial phase of the checking program by mystery shoppers they can help to diagnose quickly and eliminate service deficiencies.

However, often the restaurant management decides to join the practice of permanent researches with Mystery Shopping for three reasons:

1. the decrease in profits 2. the desire to develop business 3. the need to control the growing chain of organizations. The method helps to assess the work of hostesses, waiters, administrator, and cleaners. Tip: it is worth to warn the managers on the use of the results of Mystery Shoppers questionnaires as a punitive tool. The method will work only in the case if everyone from the top management to the waiters would understand the need for continued work on the improvement of the service quality, and the mystery shopper will provide feedback from the end user.

READY, SET, GO ... At the start of the implementation of the program you should be honest with the staff and announce publicly the start of inspections by mystery shoppers of the servicing staff. Only in this way you will succeed to avoid misunderstanding and absolute rejection of the innovation.

Certainly, the first weeks the waiters will consider each visitor as a mystery “auditor”.This period should be waited out and the mystery shoppers shall be run only when the first fears will pass and the work of the organizations will enter the normal mode. Tip: to use mystery shoppers visits without staff warning should be done just in case if you decide to use Mystery Shopping method for the first time, and you need to understand the reality of your restaurant. Then you may draw conclusions, train staff, develop and implement the system of motivation and the notification on the program start takes place. It is not recommended to apply punitive measures to the “guilty” on the first stages of audits.This enables employees to adapt and to get used to the fact that they are estimated.

MYSTERY SHOPPING AS AN INVESTMENT IN BUSINESS DEVELOPMENT Mystery Shopping program budgeting in your organization is an investment in the business development.The costs of estimations by the mystery shoppers

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January 2017

give the customer loyalty and increase the sales. However, the familiar formula “bigger is better” in the case of application of the method does not work. For a full analysis, it is enough to get several estimates per month.Their number depends on the number of seats and the staff in the restaurant.

HOW MANY ASSESSMENTS DO WE NEED FOR THE CLIENT TO FALL IN LOVE WITH THE ORGANIZATION So, for 100 seats the best would be about four visits per month; for 40-50 seats two estimates are enough. To obtain an objective picture of the service quality in the organization you need up to nine estimates per quarter that will give the average indicator, reflecting the true situation with error in 1%. You can provide the minimum uncertainty in the estimates with the help of the accuracy of sampling, namely the selection of mystery shoppers maximally conforming to the usual visitor of the organization. This will help to provide relevant evaluation in the questionnaire, and also minimize the risk of

the identification of the mystery shopper by your staff.

MYSTERY SHOPPING ON YOUR OWN OR WITH THE HELP OF AGENCY - THAT IS THE QUESTION.... It is worth noting that among the restaurant business today there are frequent cases of mystery shopper estimate method on its own. Of course, this option entails lower costs than an audit with the assistance of the specialized agencies. However, it should be borne in mind that quality Mystery Shopping program is impossible without proper tools development (evaluation sheets, scripts, checks, instructions), data organizing and analysing, selection of the mystery shoppers according to the profile of the real client, their training, as well as the subsequent rotation of mystery shoppers to avoid the risk be identified. All these activities are difficult, and often simply impossible to implement on its own without professional help. Typically, each provider of Mystery Shopping has a template form, but the

tasks and the requirements of the client allow forming of the individual evaluated parameters list. The final version of the questionnaire is made taking into account the customer service standards. Questionnaire for the study of service level in the restaurant business consists of the several basic blocks: • hospitality (greeting and farewell with the client, choosing of table, filing menu) • the work of waiter (appearance, politeness, competence in choosing dishes by customer, sales skills, speed of service) • the quality of food and drinks • Interior (design, comfort, atmosphere) • overall impression (level of loyalty to the customers, recommendations) However, the implementations of the

service standards are not yet guarantee that the client will be satisfied and loyal to the organization. Sometimes not strict compliance with the procedural rules, namely personal impressions of the visitors becomes decisive in the evaluation of the restaurant. To assess this factor, for example, the 4Service company added in the questionnaire the block of subjective evaluation. If in the block of the objective assessment the mystery shopper indicates whether you have fulfilled the standard, than the subjective assessment block shows whether he likes service, shares his emotions.The symbiosis of these assessments allows getting the full feedback from the client and ultimately provide not just formal fulfilment of the standards by staff, but also a quality client oriented service for the location visitors. It promotes affection and loyalty of the customer who will come back again bringing friends and recommending the location.

Cosmopolitan Food Group: “We only sell what we produce” 2 brand new products from Cosmopolitan Food Group: “Palermo” HONEY NUTS in 420cc Glass Jar and “Casa Di Oliva” OLIVE OIL FOR KIDS in 250ml Glass Bottle. With its innovative R&D policy and quality oriented structure, Cosmopolitan Food Group can analyze its customers’ needs very well, and day by day has been creating new products to widen its product range.

“Palermo” HONEY NUTS Nuts & Fruits & Honey A special product which contains peanut, almond, pistachio, hazelnut, walnut and coconut.

“Casa Di Oliva” Olive Oil For Kids for healthy future generations! What’s the difference? Compared to standard extra virgin olive oils • CDO Olive Oil for kids is richer in mono-saturated fatty acids (linoleic acid, Omega 3, and 6) which are essential for kids. • Higher levels of Antioxidants which are crucial for pre-natal care as well as providing extra support for the growth of children’s brain and bones

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January 2017

along with preventing heart disease. • Absolutely no cholesterol (cholesterol is the leading cause in childhood obesity). • Naturally richer in vitamins A, B, D, E and K. • Free of agricultural pesticides and heavy metals that may be found in conventional olive oils. • An amazing natural moisturizer for skin and hair that is known to help treat cradle cap.

• Fortified with polyphenols that are vital amino acids which aid the body in repairing damaged cells and necessary for a health cardio vascular system. • Has a fruitier flavor that kids are sure to enjoy. • Lower acidity levels so it is easier for children to digest. “Casa Di Oliva” OLIVE OIL FOR KIDS is a Proud Corporate Member of American Academy of Pediatrics.

ABOUT CFG Cosmopolitan Food Group has been a leading manufacturer of olive oil and gourmet food products below with its 4 factories operated in Turkey for more than 25 years. • Olive Oil (Extra Virgin Olive Oil, Organic Extra Virgin Olive Oil, Pure Olive Oil, Refined Olive Oil, Olive Pomace Oil) • Speciality Oils (Infused Oils, Dipping Oils, Edible Oils) • Olives • Capers • Marinated Artichoke Hearts • Sun Dried Tomatoes • Bruschettas • Vinegars • Sauces & Salad Dressings • Gourmet Pickles & Peppers & Fire Roasted Red Peppers • Chocolate Spreads & Nut Butters • Fruit Juices CFG is glad to offer its high quality food products at competitive prices and thanks to the huge production capacity of its 4 separate production plants, CFG can easily meet its customers’ demands by assuring much

shorter lead times comparing to its competitors.

CFG IS EVERYWHERE CFG exports “100% of its products” mainly to the USA, Canada, Australia, Japan, New Zealand, Hong Kong, Thailand, Indonesia, Malaysia, UAE, the UK, Germany, Poland and so on. Today with 3 warehouses and 5 sales offices in the USA, Australia and the UK, CFG is selling its Paleromo, Casa Di Oliva, Terra Madre, Cordelio and Olivitaly branded products world-

wide in more than 60 countries and supplying to the largest supermarket chains like Walmart, Carrefour, Costco,Trader Joe’s, Shoprite, IGA,TJ Maxx, Auchan and so on. CFG has its own branch offices and warehouses in; • New York, Los Angeles and Miami in the USA • Sydney and Melbourne in Australia • London in the UK

AWARDS

2017 PLANS

CFG is the 2012 Global Entrepreneurship Award Winner amongst 650.000 companies. Today “Palermo” and “Casa Di Oliva” are two of the most popular and most demanded olive oil brands in the USA.

In 2017, CFG is going to exhibit at the following worldwide food shows:

In the 2014/15 and 2015/16 crop years, CFG was awarded by Aegean Olive and Olive Oil Exporters Association as the 2nd biggest exporter amongst the packed olive oil manufacturers.

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January 2017

Gulfood Dubai (26 February-2 March) Foodex Japan (7-10 March) PLMA’s World Private Label Amsterdam (16-17 May) Summer Fancy Food Show New York (25-27 June) Fine Foods Australia (11-14 September)

PLMA Chicago-U.S. Private Label Trade Show (12-14 November) We would be so glad to welcome our business partners and all gourmet food lovers to our booth. CFG is planning to open its own offices in Amsterdam and Dubai this year. For more information about the company and product range: www.cfgoil.com

www.minuetcookies.com tr.linkedin.com/in/minuetcookies

facebook.com/MinuetFoods

twitter.com/Minuet_Biscuits

Gulfood enters third decade: new show format to optimize product sourcing and investment potential Worldâ&#x20AC;&#x2122;s largest food and hospitality event to highlight eight biggest commodity trading sectors

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DUBAI – UAE: Celebrating over three decades of success, Gulfood 2017, the world’s largest food and hospitality event is undergoing a revolutionary change in lay-out, format and visitor experience, marking a new era for the market leading exhibition that first traded in Dubai in 1987. To increase accessibility and trading potential, Gulfood 2017 will focus on finished food and beverages and highlight eight of the biggest commodity trading sectors with dedicated halls organised by Beverages; Dairy;

Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; Power Brands and World Food. Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, explained: “Not only will Gulfood’s new sectorised format allow visitors to get straight to business assessing quality and benchmarking price in their respective segments, but it will also lead to deeper market insights and trend awareness through focused consultation with the right experts in one place.” 63

The sectorisation of Gulfood comes amid growing global sales across the eight show components. Global beverage sales are forecast to achieve year-on-year growth of 3.9 per cent in 2016 according to online market data and research portal, Statistica. com; the international dairy industry will shake-off the excess milk production and sluggish demand of recent years to post a slow recovery from 2017 onwards predicts IMARC Group; while the global fats and oils market is projected to reach a value of USD247.78 billion by 2021 cites Markets&Markets.com. “In addition to boosting travel, tourism and trade across the emirate, we expect the new sectorised format at Gulfood 2017 to generate billions of dirhams in legacy trading throughout the year and further enhance Dubai’s status as one of the world’s primary food trade re-export hubs,” added LohMirmand. “The emirate is already the world’s biggest re-exporter of rice, coffee and tea, and Gulfood opens the door to international food industry professionals to learn more about the recent infrastructure and mega project developments – such as Dubai Wholesale City – that will further transform the emirate’s strategic potential as a re-export hub for the global food industry.” As part of this major re-alignment global buyers will discover more than 1,000 new-to-show food and beverage producers. With space already completely sold-out to exhibitors, February’s event will span more than 1,000,000 square feet of indoor exhibition space and purpose-built temporary structures that welcome a wave of new product innovations and services in-line with consumer demand both regionally and internationally. As a key example, Halal World Food will further cement its standing as 64

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January 2017

New sectorised layout to attract tens of thousands of visitors and generate record trade in February 2017

the world’s largest annual Halal food sourcing trade show through the new sectorised format. As international visitors continue to source a wide range of halal products for domestic markets, the vast majority of Halal-certified products at Gulfood will be showcased in a dedicated Meat & Poultry zone. This will enable buyers to easily locate and appraise produce relevant to their needs, whilst also acquiring granular insight into investment opportunities entering the Halal sector throughout the world. LohMirmand continued: “Returning to Gulfood for a third consecutive year, Halal World Food aligns perfectly with Dubai’s objective to become a global Islamic economic capital. As one of Gulfood’s fastest-growing components, we are committed to making Halal World Food accessible and convenient for the many thousands of buyers eager to explore innovative sourcing options in this increasingly lucrative sub-sector. Gulfood 2017 will feature 120 national pavilions including first-time participants from as far afield as Malta, Finland and Slovakia.The show will also see hundreds of international heads of state, ministers, government officials and scores of national trade associations eager to ink lucrative

bi-lateral trade agreements among tens of thousands of anticipated visitors. Gulfood 2017 will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products. Asked to share his opinion on the forthcoming changes awaiting the next edition of Gulfood, the Westin’s Back of House Manager at Mina Seyahi Complex, (UAE) Andre Muenster, stated: “Categorising Gulfood by market verticals will focus the onsite journey so it is aligned with commercial aims. That makes it easier to do business for both exhibitors and

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visitors alike, raising overall productivity at the show. The most important trends right now are those relating to health, so I particularly like the idea of a separate ‘Wellness’ category for 2017.” In addition to its significantly expanded sourcing opportunities, one of Gulfood’s undisputed draws is the annual Emirates Culinary Guild International Salon Culinaire – the world’s largest single-entry chef competition. The Salon Culinaire will raise the profiles of more than 1,000 of the regions’ top professional chefs, pastry chefs, cooks and bakers for a series of competitions evaluated by a panel of

renowned experts mandated by the World Association of Chefs Societies (WACS) to judge culinary events across the globe. Elsewhere, the eighth edition of the Gulfood Innovation Awards will recognise best-in-class excellence and innovation across the region’s food and drink industry. Divided into 20 categories, the highly-prestigious event is judged by an international panel of independent industry experts, with winners to be announced during the industry-renowned gala ceremony that is hosted alongside the exhibition.

Poultry industry is almost stable

According to TURKSTAT, hen egg production decreased by 2.2% in November compared with the previous month with 1.6 billion units, and increased by 12% compared with the same month of

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January 2017

the previous year. The production increased by 3.2% in October compared with the previous month, and increased by 13.8% compared with the same month of the previous year. Whereas number of the slaughtered chicken increased by 1.2% in Novem-

ber compared with the previous month with 86.5 million, and decreased by 0.6% compared with the same month of the previous year, the number of the slaughtered turkey decreased by 14.1% in November with 359 thousand units compared with the previous month, and decreased by 8.5% compared with the same month of the previous year.

In October both the number of the slaughtered chicken and slaughtered turkey increased respectively by 14% with 85.5 million units and 9.3% with 417 thousand units. Also in October the number of slaughtered chicken increased by 0.4% compared with the same month of the previous year and number of the slaughtered turkey increased by 11.4% compared with the same month of the previous year. Chicken meat production increased by 0.04% in November compared with the previous month with 148 thousand 817 tons, and decreased by 2.1% compared with the same month of the previous year. Turkey meat production decreased by 10.6% in November with 3 thousand 871 tons compared with the previous month, and decreased by 2.6% compared with the same month of the previous year. According to the seasonally and calendar adjusted series; chicken meat production increased by 3.7% compared with the previous month. According to the calendar adjusted series chicken meat production increased by 0.2% compared with the same month of the previous year.

Dairy Industry Full Steam Ahead

According to TURKSTAT, the amount of collected cow’s milk in November increased by 5.8% when compared to the same month of the previous year. Drinking milk production by integrated dairies became 132 thousand 640 tonnes in November and increased by 17.1% when compared to the same month of the previous year. Cheese production from cow’s milk was 51 thousand 779 tonnes and increased by 4.6% when compared to the same month of the previous year. Cheese production from sheep, goat, buffalo and mixed milk was 507 tonnes and increased by 66.6% when compared to the same month of the previous year. Yoghurt production became 90 thousand 1 tonnes in November and increased by 4.1% when compared to

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January 2017

same month of the previous year. Drink made of yoghurt production became 56 thousand 145 tonnes and increased by 8.4% when compared to the same month of the previous year. In November the average fat rate of cow’s milk collected by integrated dairies was 3.5%, the average rate of protein was 3.3%.

Seasonal and calendar adjusted amount of collected cow’s milk in November when compared to the previous month increased by 0.5%. Calendar adjusted amount of collected cow’s milk in November when compared to the same month of the previous year increased by 5.3%.

Yummy keeps growing by investing

An organic products producer, Yummy established the first hermetic system for organic pomegranate extract and has had its own farm for goat milk in Nigde. Established first as a food wholesaler 45 years ago and by expanding its activities through the years, Yummy and Guney Sut brands are now managed by third generation of the family. General Manager, Bekir Oder informed about his company, its past and their activities. He emphasized on the worldâ&#x20AC;&#x2122;s first hermetic organic pomegranate extract facility and about the new goat farming facilities in Nigde.

On the story of Yummy We are a family business. We have been in the market as of the family members of three generation. Our grands started as wholesaler of foods. Then they entered in diary business. We are still having dairy. 45 years ago they founded Guney Sut 72

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Bekir Oder General Manager

trademark. There was limited competition in those years. They were highly successful, because they loved their business. Along with years, businesses and investments have grown. Now we buy milk from thousands of producers and process them in our factory that has a daily capacity of 300 tons, one of the largest facilities in the country. Later on, we added fruit juice production and founded the brand Yummy in 1995.

Products they have been producing The basis of that business was to produce fruit extracts. Then, backed

by some technological changes we have now a modern facility. We produce fruit concentrates and presses for other companies who process these into their own end products for consumers. We also produce fruit juices that are sold directly to the retailers. We do both. Other companies do either this or that.

Success factor for the growth of the brand Although we are a family business we have been managed by professionals. We emphasize on the listening of our customers and consumers, watching trends and being keen on customer satisfaction. We try to differentiate our products and processes. We have been producing the first organic fruit pre-concentrates in Turkey, since the beginning of the century.

On latest investments We try to differentiate our production and recently we started to produce sour extracts of pomegranate. Milk and dairy products are our major product categories. We invested in animal farming for both milk and slaughtering. We have 1300 heads of cattle. Most recently we found a large farm of goats in Nigde, a province that has rich flora that adds taste to the milk. In 2009 we started to produce beverages. Our bottling is able to process 100 tons daily. Daily capacity for fruit presses is 200 tons, for concentrate is 300 tons, fruit juices production is 300 tons and milk-processing capacity is 300 tons.

On exports Exports are started in 1998, first to Germany. Now we export to more than 40 countries. Our annual exports are more than 7 million tons.

On the fruit juice consumption habits of people in the country Main problem is consumers do not know much about fruit juices. They think that every package having a visual of fruits is fruit juice. They have to be made of 100 % fruits. Liquid products that are sold under fruity, nectar or with aroma names are all in different categories. Ice tea contains 99% water, like lemonade.They are sold for refreshment, not for nutrition. Consumption is low in Turkey. Per capita consumption of fruit juices is about 10 to 11 liters in Turkey, while it changes between 30 to 60 liters in European countries. It is also valid for milk consumption. People consume 20 liters of milk on the average in Turkey, while in the Europe they consume by 150 liters annually.

On what should be done for the future in the sector Consumers have to become more aware about the beverage market. More investment and a stabile economy are needed. Stability is the most important factor for long-term investments.

On the inspections on production facilities We are collaborating with independent auditing firms such as SGS. Besides we are happy with inspections and audits of the Food and Agriculture Ministry. Several gray companies are losing their businesses thanks to these efforts. Both hygiene and taste are important in this business. We test and audit our products and our process, as well. 73

The lionâ&#x20AC;&#x2122;s share goes to Aegean Aqua Product Exports

Faces are smiling in export of aquatic products in the Aegean region. The aquaculture sector, one of the star sectors in Turkish economy, continued to increase exports in 2016 as well, especially when the sales were running on a horizontal trend, exports of the aquaculture sector have managed to increase sales by 15 percent to 793 million 879 thousand dollars. Total sales of aquatic products from Aegean region accounts for 73 percent in Turkeyâ&#x20AC;&#x2122;s exports. STG, the promotional committee for aqua products, played a leading role in this performance.

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January 2017

Sinan Kiziltan, chairman of Aegean aqua and animal products exporters association, said, â&#x20AC;&#x153;Our export sales are up 15 percent despite dropping prices on the national average, which runs about 1.5 dollar per kilo. Average export price of Aegean aqua products was 3.5 fold of national average. The volume of fishery products rising fast during the latest years and Turkey has become number one exporter of Mediterranean sea brass and sea bream in the world. Our exports has been fuelled by the THY, Turkish Airlines who has increased the number of destinations in world markets and flights to several markets. Our targets for exports is 1.5 billion dollars by the year 2023. Having rich and valuable ingredients. Including Omega 3, calcium, minerals, phosphor, iodine and vitamins fish is good for growth and bone development, mental health and blood circulation. We aimed to go beyond the limit of one billion dollars level in aqua product exports by the end of 2017.â&#x20AC;?

Turkey exported fishery to 80 countries in 2016. Holland was top buyer with 160 million dollars and Italy was second in the list with 108 million dollars of exports. Other countries that imported fishery from Turkey include Germany, England, Japan, Russia, Spain, USA, Lebanon and France.

AQUA PRODUCT EXPORTS OF TURKEY Years

Quantity (Ton)

Value (FOB$)

% $ Inrease

2000

25.320

$59.655.648

2001

28.157

$77.435.510

2002

35.092

$128.171.494

2003

38.966

$173.398.745

2004

40.777

$212.733.138

2005

46.344

$248.569.917

2006

48.566

$280.930.601

2007

53.477

$324.682.032

2008

61.690

$427.333.196

2009

57.736

$341.507.374

-20

2010

60.236

$360.773.733

2011

71.926

$447.823.191

2012

80.022

$467.186.007

2013

102.362

$563.973.857

2014

116.408

$692.847.160

2015

121.850

$689.667.988

2016

146.548

$793.879.238

Record number of UAE operators set to showcase trending in international food concepts at Gulfood 2017 Latest industry research reveals growing demand for new and innovative F&B products DUBAI - The UAE’s food and beverage market is continuing its evolution as an international food and beverage capital thanks to forward-thinking operators looking to maximise their stake in a market expected to be worth a whopping AED82 billion by 2020, according to Euromonitor International. Now a record number of local F&B businesses are preparing to capitalise on the growing appetite for quirky and inspired global produce by launching their cutting edge international product lines at Gulfood 2017, the 22nd edition of the world’s largest food and hospitality show which runs from 26 February to 2 March 2017 at the Dubai World Trade Centre (DWTC). 76

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400 Emirates based F&B companies will be in attendance at the world’s largest annual food event, making it the highest number ever from within the UAE. Record numbers of these are also set to introduce novel ranges of new world fare that aligns with the buying requirements of international visitors seeking the latest trending food concepts. Euromonitor’s growth figures underpin additional findings by F&B advisory firm KPMG, who describe the UAE’s “limitless investment appetite” thanks to its highly diverse, growing and relatively young population characterised by experimental tastes and preferences. As part of their latest ‘Hungry For More?’ report, KPMG’s Partner and

Head of Retail in the Lower Gulf Anuraj Bajpai describes the latest formulas for F&B success in the region; “Innovation, whether in terms of menu enhancements or new ways of understanding consumer preferences is a differentiator. The wide array of formats, concepts and cuisines offered in the UAE mirrors its varied demographics. We understand the attraction of bringing something completely new to the market.” Yet while long term market indicators remain positive, Bajpai is keen to point out the associated challenges. ”Operators need to understand and predict customer behaviour – which can be chal-

lenging. There is merit in developing concepts that already have wider acceptance and appeal.” In line with these sentiments, forthcoming Gulfood exhibitors are preparing to go under the spotlight with adventurous yet established product lines that have already proved popular in other parts of the world. Forthcoming UAE exhibitors Acme Foodstuff Trading will be showcasing their wide range of exotic spices, seeds and herbs hailing from various parts of the globe including Russia, Ukraine,Vietnam, India and Moldova. Yet it is there unique brand of Turkish delight that is capturing the imag-

ination of retailers, chefs and other foodies thanks to its authentic presentation style. At Gulfood 2017 this much loved confectionery will be served up ‘shawarma style’ from a vertical rotisserie that is reminiscent

of traditional Turkish food markets. Reem al Ghussain, Marketing Executive at Acme Foodstuff explains; “While the products are well-known in Turkey, there are few competitors here in the UAE. We plan to lever77

age Gulfood to create awareness of our new sub-brand Turkishdelights. com, as well as maintaining loyalty and attracting perceived customers for our trading business. The food and beverage market here is consistently growing and expanding, and consumers are constantly looking for new innovative foods. We are sampling in an innovative way because we need to grab attention. Similarly, The Emiratesâ&#x20AC;&#x2122; Booba Coffee Shop LLC will be spring-boarding a variety of Asian-led products into the region where they are seeking further exposure. In particular, the company will be utilizing the Gulfood platform to highlight their unique line of Bubble tea, believing novelty and creativity will give them a competitive edge in the market. Kirill Kossinski, Managing Director, 78

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Booba Coffee Shop LLC explains; “We will serve up a typical Taiwanese beverage derived from Jasmine Green Tea or Black Assam Tea that is flavoured and top with edible juice balls and jellies that are slurped through a straw. We plan to increase our portfolio within this region and launch retail locations at prime projects.” Having first launched on the Asian food scene back in the 1980’s, this iced, sweet, flavoursome tea is currently one to watch on drinks menus throughout the United States. Having secured its position as an east-meets-west fusion trend, the UAE’s well-travelled consumers are thought to represent ideal market demographics to support the resurgence of this distinctive beverage concept. “There is no doubt that innovative food ideas and concepts will evolve

over the coming years in the UAE. Being somehow different and special in taste, look, and service was always a vital factor for Dubai’s food industry. That is now spreading.” Commenting on the latest positive market indicators alongside the growth of the event, Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC explains; “Recent research is demonstrating that the UAE market remains resilient and there are strong fundamentals for long-term optimism in the F&B sector. Innovation is coming into its’ own and the Gulfood exhibitor profile is awash with new and exciting concepts which are gradually transforming the

end-user experience. This all holds out enormous opportunity for operators and suppliers who are looking to leverage the concepts and products within their own businesses and geographic footprints.” Gulfood 2017 will span more than 1 million square feet of exhibition space allocated to 5000 international exhibitors, including more than 1,000 new-to-show food and beverage producers bringing something innovative to the table. Segmented into eight of the largest commodity trading markets in separate halls, the event welcomes first-time participants Malta, Finland, Slovakia, Somalia & Azerbaijan amongst more than 120 represented countries. 79

Yummex Middle East records double-digit growth for the 10th anniversary 80

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January 2017

The international trade fair for sweets and snacks in the MENA region, yummex Middle East, which takes place from 7 to 9 November in Dubai, is sold out: 10,200 square meters of exhibition space (more than 18 percent growth) in halls 7 and 8 of the Dubai World Trade Center are completely booked. The exhibitor growth in the double-digit range is also a good omen for a successful 10th anniversary this year: the organizers, Koelnmesse and the Dubai World Trade Center, welcome more than 350 exhibitors (more than 12 percent growth) from 44 countries (2015: 40 countries) to the anniversary celebration. The countries with the strongest participation are Turkey, Germany, Egypt, Italy and Spain. Italy is represented for the first time with its own group pavilion.The organizers have noticed increased interest from Russian companies. In addition to the presence of important regional retail chains like Carrefour, Spinneys and Waitrose, 30 top level buyer delegations of the largest regional companies from trade and the hospitality industry are expected. Parallel with yummex Middle East, the trade visitors once again have the op-

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January 2017

Turkey is the most leading national exhibitor

portunity to visit the special platforms The Specialty Food Festival and SEAFEX. As of the coming year, yummex Middle East will be organized around six weeks earlier. It will continue to take place as an independent niche fair from 18 to 20 September 2017 within the context of the ‘Dubai International Hospitality Week’, which bundles various trade fairs. “For the 10-year anniversary of yummex Middle East, we can once again present an exhibitor record”, comments Denis Steker, Vice President International of Koelnmesse. “After ten successful and continually developed editions, the next logical step for 2017 is the change to a date more attractive for the industry in September and the embedding of yummex Middle East in the ‘Dubai International Hospitality Week’, which for us and our co-organizer Dubai World Trade Center means underlining the importance of yummex Middle East. Thanks to the good cooperation with the industry, the event has become a fixed component of the international trade fair calendar over the past ten editions.”

More than 350 exhibitors (more than 12 percent growth) Dubai International Hospitality Week 2017 The premiere format, ‘Dubai International Hospitality Week’, for the first time offers regional trade visitors, especially from the growing hotel and hospitality industries but also from the retail sector, a comprehensive overview of relevant new products in the following industries at several specialized trade fairs taking place simultaneously from 18 to 20 September 2017: • Food segment: yummex Middle East (sweets & snacks), The Specialty Food Festival (gourmet products), SEAFEX (fish & seafood) • Hospitality and Foodservice Equipment Segments: GulfHost (a Gulfood hospitality equipment and food service expo) and The Tableware Show (a new joint venture partnership between DWTC and DMG Events Middle East) • Hospitality segment: THE HOTEL SHOW DUBAI (organized by DMG Events Middle East)

Boom in the regional F&B sector as a success factor Koelnmesse and the Dubai World Trade Center explain the exhibitor growth of yummex Middle East with the consistently lived concept of a special platform for the MENA region, and with a constantly positive market situation: research carried out by CBRE in the meantime sees the United Arab Emirates in third place of nations with the highest pro capita consumption of food. Thanks to a very young and affluent population, especially high quality brand products are in demand, as are niche products like sweets and snacks, which yummex Middle East reflects. The nutrition market is growing by

four percent annually and, according to Euromonitor International, should encompass a volume of 48.5 billion AED in 2018, converted to around 11.9 billion Euro. The internationally active manufacturers from the sweets and snacks segment are increasingly expressing interest in participation and want to enter the market with yummex Middle East or maintain and expand upon existing contacts.

Strategic partnerships with major buyers For this year’s edition, yummex Middle East has once again concluded numerous partnerships with important buyers of sweets and snacks. In this way the trade fair ensures its exhibitors that it will achieve a significant visitor potential. The partners include trading companies and consumers from the hotel industry and gastronomy, for example, the Jumeirah Group, Spinneys, Waitrose, Emirates Flight Catering, Rotana Group, Manuel Market, Carrefour, Hyatt Group and Dubai Duty Free.

About the format The trade and innovation platform for sweets and snacks in the MENA region, yummex Middle East, is organized by Koelnmesse and the Dubai World Trade Center and will take place in Dubai from 7 to 9 November, 2016. The trade fair operated under the name “Sweets & Snacks Middle East” until 2015. As of 2017, it will already take place in September in the context of the ‘Dubai International Hospitality

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January 2017

Akanlar

Azra

Elvan

Çağla

Dole

Eyüp Sultan

Filiz

Kent Boringer

Koska Hünkar

Mertsan

Golda

Oslo

Rapsodi

FOOD TURKEY

January 2017

User Gıda

Seyitoğlu

Saray

Şimşek

West East

Eti

Çilsan

ŞTG

Tadelle

GCC’s food imports to double to USD 53.1 billion by 2020, report says

DUBAI, UAE: The GCC’s food import bill will double over the next few years to a value of US $53.1 billion, says a MEED Insight Thought Leadership Report released in November 2016. The report, sponsored by Oman’s SOHAR Port & Freezone, was released at Gulfood Manufacturing, the third and largest showing of the Middle East’s biggest food manufacturing, processing and packaging, logistics and materials handling exhibition, which run at the Dubai World Trade Centre (DWTC) 7 to 9 November. The Middle East Food Sector 2016 report says prevailing climatic conditions in the GCC, which currently produces only 30 per cent of its food requirements and imports the remaining 70 per cent worth over US $150 billion annually, will keep it dependent on food imports for the foreseeable future. “Because of climatic conditions and scarce water resources, farming

FOOD TURKEY

January 2017

activities are limited and the GCC will remain dependent on food imports well into the future,” says Mark Geilenkirchen, Chief Exectuive Officer, SOHAR Port and Freezone. Such is the import demand that SOHAR Port and Freezone has recently made the food sector its fourth pillar for investor recruitment. The trading hub says it is now progressing the construction of a US$170 million stateof-the-art Food Zone, combining the region’s first dedicated agro terminal with flour and sugar mills, as well as infrastructure for downstream food manufacturing and processing industries. “The food sector is also core to diversification efforts as regional governments recognise its employment generation capabilities, import cost reduction, and re-export potential,” adds Geilenkirchen. The report iden-

tifies food as the GCC’s highest consumer spend segment and predicts it will rise a further five per cent to reach US$106 billion by next year. However, it also says high urbanisation rates will affect spending patterns – identifying growing demand for convenience, frozen and packaged food. It says the Middle East will play a role in developing a global frozen food market forecast to reach US $293.7 million by 2019. The report says that by 2018, the GCC will see significant growth in organic farming, food retailing and its f&b service segment predicting that within two years the region’s organic farming market is expected to be worth US$1.5 billion; its food retail market will grow to US$155 billion and its overall f&b segment to US$13.2 billion. Food consumption in the GCC stood at 39 million metric tonnes (MT) in 2014 and is expected to rise at a

Gazete baskılarında Türkiye’nin en geniş web ofset makine parkur ağına sahip olan“İhlas Gazetecilik A.Ş.” bünyesinde, Türkiye gazetesi başta olmak üzere, günlük olarak çok sayıda ulusal ve yerel gazeteyi, 6 bölgede bulunan tesislerimizde basmaktayız. Heatsetlerde (63 kesim günlük 800 bin forma), (58 kesim günlük 800 bin forma) yüksek üretim kapasitemiz baskı makinelerimizdeki üretim özellikleri sayesinde siparişlerinizi terminlerine uygun ve kaliteli bir şekilde hazırlayıp teslim ediyoruz. Modern renk kontrol ve izleme-denetim sistemleri ile maksimum renk kalitesine ulaşılmakta kokulu sayfalar, özel renkler ve silikon uygulamaları ile siz müşterilerimize farklılık kazandırmaktadır.

WEB OFSET

İhlas Matbaacılık Baskı Tesisleri, tabaka ofset baskı alanında sektörün önde gelen isimleri arasındadır. Tabaka ofset baskı makine parkurumuzun zenginliği ve profesyonel ekibimiz sayesinde tek renkli işlerden, çok renkli işlere kadar her türlü baskılarınızı uluslararası standartlara göre yapmaktayız. Mürekkep kontrolü ve renk yönetim sistemleri ile çalışan tabaka ofset baskı makinelerimiz; laminasyon çeşitleri ile de hizmet vermektedir.

DÜZ OFSET

İhlas Matbaacılık Baskı sonrası tesislerde. Modern makine, ekipmanları ve kalifiye personelimiz ile hizmet vermekteyiz. Amerikan cilt, iplik dikiş, mukavva taslama cilt, iplik dikiş flexi kapaklı cilt, tel dikişli cilt (tel-omega) spiral cilt, işlere çeşitli fonksiyonlarla birlikte yapılmaktadır.

İhlas Matbaacılık, ambalaj alanında da faaliyetlerine başlamıştır. Baskılı ve baskısız dopel koli, krome karton ve sıvamalı kutu üretimini bünyesinde toplayarak, ürün yelpazesini daha da genişletmiştir.

MÜCELLİT

AMBALAJ

“İşi profesyonellerine bırakın”

Merkez Mah. 29 Ekim Caddesi İhlas Plaza No:11 A / 41 Yenibosna / İSTANBUL - TÜRKİYE Tel.: + 90 212 454 30 00 www.ihlasmatbaacilik.com

Detaylar İçin:

CAGR of 4.5 per cent until 2019, according to the report: “An expanding population base is a key driver of the rise in food consumption. The population of the GCC region is expected to reach about 57 million in 2020, registering an annual CAGR or 1.8 per cent over 2014-2020. Increasing tourist inflow into the region could also stimulate food consumption, particularly of packaged foods and restaurant meals.” The report also identifies cereals, such as rice, wheat, barley and maize as the region’s most in-demand food products, accounting for 55 per cent of total food demand. It does, however, also pinpoint increasing demand for meat, particularly halal beef. “The rise in per capital consumption of meat indicates a shift in dietary preference towards meat consumption. The demand for foreign halal beef has grown steadily. By 2019, the UAE will be among the world’s top 10 nations in per capita consumption of meat,” says the report. Changing country-by-country consumption trends are also outlined with Saudi Arabia and the UAE still being the region’s top consumers. “Home to over 75 per cent of the GCC’s population, Saudi Arabia and the UAE are the largest food consumption centres. While Saudi Arabia accounts for the highest consumption, primary owing to its large population based, the UAE’s share in overall food consumption has decreased, while consumption in Kuwait and Qatar has increased considerably.” Qatar, says the report, is proving to be fastest-growing food consumer up from 2012-2017 with an average annual growth of five per cent - almost double the GCC average. The growth is attributed to the rapidly rising population in the country owing to its mega events, such as the 2022 FIFA World Cup, which have increased the inflow of foreign workers mainly in the construction sector. The report also gives strong insights into the region’s logistics and distribution system for the food sector, with

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January 2017

Mark Geilenkirchen, Chief Exectuive Officer, SOHAR Port and Freezone

growth predicted in investment in warehousing to improve operational efficiency and processes and cold storage infrastructure. “The report makes for essential reading for all involved in the f&b eco-system from production, to storage, distribution and retail,” said Mark Napier, Exhibition Director – Gulfood Manufacturing, DWTC. “Its overall conclusions show an economic segment which is on a huge growth trajectory in the region but one which is being transformed by increasing attention to operational and cost efficiency and changing consumption trends. The DWTC shows covering the f&b sector, including Gulf Manufacturing, are weathervanes to sector changes which are picking up speed annually as competition within the market and within

overseas suppliers becomes more intense.” Gulfood Manufacturing 2016 featured exhibitors from 50 countries including 29 official national pavilions representing production machinery leaders Austria, Germany, Italy, Korea, Spain, Switzerland, Taiwan and the United Kingdom. The show also welcomed first-time pavilions representing Indonesia, Ireland, Russia and South Africa. DWTC has rolled out its most extensive Hosted Buyer Programme for the show which was sponsored by Tetra Pak. More than 2,000 of the region’s most prominent industrial buyers had been invited to the event and supported with complimentary flights, accommodation and transport to and from the show.